Podcasts about performance marketing

In this week's episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone sits down with Lauren Garner, VP of Demand Generation and Partnerships at Ascent Funding, to explore the dramatic transformation of affiliate marketing over the past two decades. From her accidental entry into the industry at age 19 to managing multi-million dollar affiliate programs across multiple platforms, Lauren shares invaluable insights on scaling affiliate operations, the critical mindset shifts required for success, and why treating affiliates as customers rather than suppliers is fundamental to program growth. This conversation offers a masterclass in strategic program management for experienced affiliate marketers looking to elevate their approach and navigate the complexities of modern partnership marketing.Key segments of this podcast and where you can tune in to go direct: [06:30] The three major industry transformations: platform proliferation, fraud protection, and data transparency.[30:50] The importance of failure, rapid iteration, and creating a culture of learning[32:26] Rapid-fire insights on mobile-first approaches, AI tools, and performance incentives.Our thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!Send me a text with your questions

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the third part of the first episode, covering budget allocation between brand and performance marketing. As Dale shares his expertise, he underscores the importance of understanding how consumer memory interacts with advertising and the long-term impacts on sales. He delivers actionable insights, particularly around the renowned 60:40 rule—a guideline suggesting that 60% of a marketing budget should focus on brand, while 40% should aim at performance-driven campaigns. Dale highlights the differences between B2B and B2C strategies, suggesting that certain industries may require shifting this balance based on their purchase cycles. He explores the dynamics of memory decay and its impact on brand effectiveness over long purchase cycles. With real-world examples, Dale breaks down how newer brands differ from mature ones in their approach to performance advertising.Check out our events page to register for the second episode, happening live on July 22. Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing ______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the hosts:Matt SciannellaDale Harrison

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the second part of the first episode, covering how brand and performance can work together as well as common mistakes and limitations of each.Dale emphasizes that brand ads should aim at building durable memory associations with future buyers, who represent a significant 95% of potential consumers not actively in market. He explains the importance of creating brief, impactful brand ads designed to refresh memories. He also highlights the unimodal nature of performance ads, designed to trigger immediate actions among the 5% of consumers in-market. He cautions against including multiple calls to action in any single performance ad to avoid cognitive overload and reduced effectiveness.Matt and Dale also cover the limits of performance ads in forming long-term brand memories and investigate how cognitive psychology plays a part in ad memory retention. They mention performance ads often lack impact due to generic offers, and share compelling insights into how rebranding can erase prior brand memories, highlighting the value of consistent brand assets over time.Tune in soon for part three of this enlightening episode.  Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing ______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the hosts:Matt SciannellaDale Harrison

The health and wellness sector represents one of affiliate marketing's most promising yet challenging frontiers. With heightened regulatory scrutiny, razor-thin profit margins, and an increasingly sophisticated consumer base, brands operating in this space must navigate complex compliance requirements whilst maintaining profitability. However, as Anna Lewis demonstrates on this week's Affiliate Marketing Podcast, these challenges also present unique opportunities for affiliate managers willing to embrace data-driven decision making and genuine partnership building.Key segments of this podcast and where you can tune in to go direct: [03:05] Anna's unconventional journey from recruitment to affiliate marketing mastery.[22:10] Three essential tactics for scaling health and wellness affiliate programs.[29:10] Future trends in health and wellness affiliate marketing.Our thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!Send me a text with your questions

Im Dialog zwischen KI-Visionen und E-Commerce-Transformation zeigen sich tiefgreifende Meinungsverschiedenheiten: Lars Jankowfsky und andere diskutieren, ob Künstliche Intelligenz unser Kaufverhalten revolutionieren oder traditionelle Strukturen verdrängen wird. Die Branche steht am Scheideweg zwischen disruptiver Innovation und der Erhaltung vertrauter Prozesse. Vanessa Belstler und Bernd Vermaaten betonen den Druck auf Agenturen, sich neu zu erfinden und echte Werte zu liefern, während soziale Plattformen wie TikTok neue Verkaufswege ebnen. Eine Episode voller kontroverser Thesen und visionärer Ideen zur Zukunft des Handels. Du erfährst... …wie AI den E-Commerce revolutioniert und welche Chancen darin liegen …welche Rolle Shopping Agents in der Zukunft des Einkaufens spielen …warum Marken und persönliche Empfehlungen weiterhin entscheidend bleiben …wie Unternehmen sich auf eine AI-getriebene Zukunft vorbereiten …welche disruptiven Veränderungen im Handel in den nächsten Jahren erwartet werden __________________________ ||||| PERSONEN |||||

André Jonker, Gründer von Mozart Bett, gibt dir Einblicke in den Aufbau eines der erfolgreichsten Premium D2C-Unternehmen Deutschlands. Mit individualisierbaren Boxspringbetten hat Mozart in nur drei Jahren 25 Millionen Euro Umsatz erreicht – komplett bootstrapped und profitabel. André teilt, wie das Unternehmen ohne Lagerbestand arbeitet, warum methodisches Wachstum der Schlüssel zum Erfolg ist und wie sie durch cleveres Performance Marketing die richtigen Kunden erreichen. Was du lernst: On-Demand Produktion und Supply Chain: Wie Mozart Bett ohne Lagerbestand arbeitet und Lieferzeiten von 3-4 Wochen realisiert Die Bedeutung strategischer Partnerschaften mit Herstellern für individualisierbare Produkte Performance Marketing im Premium-Segment: Warum Mozart Bett auf Performance statt Brand Marketing setzt Wie das Unternehmen mit 25-35% Werbekostenquote profitabel wächst Methodisches Wachstum: Die Bedeutung von Fokus und klaren Prioritäten beim Skalieren Warum Mozart Bett erst die Kernkanäle optimiert, bevor neue erschlossen werden Teamaufbau und Leadership: Wie sechs Gründer erfolgreich zusammenarbeiten Die Bedeutung von Selbstverwirklichung und klaren Verantwortungsbereichen Zukunftspläne und Visionen: Der Weg zu 40 Millionen Euro Umsatz in 2025 Warum Showrooms und neue Produktkategorien wichtige Wachstumstreiber sind ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu André: LinkedIn: https://www.linkedin.com/in/andre-jonker/  Website: https://mozart-bett.de/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Kapitel: (00:00:00) Kundenzufriedenheit trotz längerer Lieferzeiten sichern (00:03:13) Produzenten von der Vision überzeugen (00:07:07) Fluch und Segen Premium-D2C (00:16:57) Bestandskunden reaktivieren - was verkaufe ich, wenn alle ein Bett haben? (00:23:11) Team bei Mozart Bett: Wie schaffen sie es, so klein zu bleiben? (00:29:56) Entscheidungsprozess und Touchpoints auf dem Weg zum Mozart Bett (00:35:08) Performance Marketing vs. Brand Marketing bei Mozart Bett (00:49:23) Mozart Bett goes Retail: Wie plant man so einen Store? (00:55:38) Rabattaktionen & Shareability (01:03:17) Wachstum auf 100 Mio Umsatz

Rokt's Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and performance in 2025

What if the real problem with your ads isn't the platform, but the offer you're trying to sell? Today's guest, Rohan Sheth, founder of GrowRev, is here to break down why so many businesses are wasting money on ads in 2025—and it's not because of bad targeting or the wrong platform. The problem is much deeper than that. Rohan explains why your offer needs to be dialed in before you even think about running ads, and how the landscape has shifted so much that what worked just a few years ago won't cut it anymore. He also shares how a major platform sued him over an automation tool, wiping out his entire business. Instead of giving up, he fought back using smart PR tactics, rebuilding stronger than ever. If you're frustrated with your ad performance or still stuck in old-school marketing methods, this episode will give you a fresh perspective on what actually works today. Tune in to hear how to stop wasting money on ads and start seeing real, scalable results.   — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.  — Key Takeaways: 00:00 Intro 01:54 Where are people wasting money on ads in 2025 05:38 Marketing before and after the pandemic   07:12 Marketing platforms and ad spend optimization  11:30 Testing offers  13:51 What funnels are working right now? 17:09 Getting sued by a major platform  25:44 Building social influence in 2025 33:17 Who should be on social and who should not? 36:10 Marketing agencies and AI in the next 5 years 38:51 Converting social influence into business  45:11 Troll content on TikTok  48:52 Advice for brand new entrepreneurs  52:27 Outro — Additional Resources:

This week, Lee-Ann explores the evolution of affiliate marketing technology with Sam Darawish, CEO and Co-Founder of Everflow. The conversation reveals why tracking beyond the initial conversion is crucial for program success, how AI will reshape affiliate management, and why transparency is becoming the foundation of profitable partner relationships.Key segments of this podcast and where you can tune in to go direct: [03:20] Sam's 20-year affiliate marketing journey.[21:44] Insights into what's ahead for Everflow.[25:44] Rapid-fire predictions: Will affiliate marketing exist in 50 years?Our thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.Send me a text with your questions

The Performance Marketing Association (PMA) released its third triennial affiliate marketing survey, revealing a booming industry. Data from eight networks, 53 publishers, and over 20,000 brands showed ad spend skyrocketing from $6 billion to $13.63 billion (a 14.42% CAGR), exceeding e-commerce growth and contributing 10% to overall US e-commerce revenue. While cashback and coupon sites remain significant, their market share decreased, likely due to the rise of card-linked offers and buy now, pay later options. These, along with influencer marketing, fueled growth, though the overall increase in market size means some sectors saw proportional decreases in share. The survey also highlighted growth in less directly correlated sectors like finance and telecom, and a slight decrease in ROAS (from 12:1 to 11:1), potentially due to a shift towards top-of-funnel traffic. Publisher sentiment shows concern about Google changes but optimism for the future. 

Apoorva Govind is the founder and CEO of Bestever, a platform focused on helping brands and marketers generate ad creatives powered by real performance data and advanced AI models. With a background spanning technical roles at Apple, Uber, and Nvidia, Apoorva brings unique insights into the intersection of technology and growth marketing.In this DTC POD episode, Apoorva and Blaine discuss how the AI toolkit for advertisers is evolving, the reality behind AI-generated ads, and why strategic inputs—not just rapid content production—drive sustainable brand results. Apoorva outlines how Bestever AI analyzes existing ad data to identify winning creative elements, then automates the production of new assets using the latest AI models. The episode also covers practical advice for early-stage brands on managing creative ops, what workflows will look like as AI video matures, and the future role of platforms like Meta in creative automation.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Apoorva's background at Apple, Uber, and Nvidia2. The early vision and pivot of Bestever AI3. The role of AI in modern creative production4. Ad creative strategy vs. pure output volume5. Measuring ad performance with data-driven insights6. Practical workflow tips for early-stage brands7. When and how to leverage agencies8. How to analyze competitors and learn from top-performing brands9. Demystifying AI video: state of the tech in 202510. Building workflows to leverage multiple AI models11. How Meta and other platforms are automating creative12. The importance of creative analysis and transparent reporting13. Future trends for agency and brand marketersTimestamps00:00 Intro and Apoorva's technical background01:19 Apoorva's early career at Apple, Nvidia, and Uber03:04 Apoorva's take on Apple's iOS 26 glassmorphic UI and focus on AI06:09 Security, future, and mass adoption of self-driving cars13:30 Transition into ad creative, Bestever AI's founding, and early pivots18:31 How Bestever AI analyzes ad data to inform new creative20:49 Current state and skepticism around fully AI-generated ad content23:44 Meta's push toward creative automation26:56 Ad creative strategy for early and scaling brands35:24 How Bestever AI helps brands diagnose and double down on winning ads43:07 The reality of AI video: what's possible now and what's coming next46:18 Investing in workflows and abstraction layers for future-proof creative ops50:14 Where to connect with Apoorva and learn more about Bestever AIShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokApporva Govind - CEO and Founder of BesteverBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Welcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction. Our host, Lee-Ann Johnstone, is joined by Aaron Paul, Co-Founder & CEO of Paul Street. Aaron shares battle-tested strategies that have helped transform countless affiliate programs from underperforming afterthoughts into revenue-driving powerhouses. Whether you're launching your first affiliate program or looking to scale an existing one, these 6 Wonders will revolutionise how you approach affiliate marketing growth.But what about number 7?! This week, we are doing things a little differently…Click here to unlock The 7th Wonder: The Hidden Secret That's Transforming Affiliate Programs WorldwideKey segments of this podcast and where you can tune in to go direct: [03:28] Aaron's journey into the affiliate industry[28:38] The future of affiliate marketing: AI, changing definitions, and the convergence with PR[34:15] Why brand storytelling beats product promotion every time - the psychology behind affiliate successOur thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.Send me a text with your questions

Chapters with Timestamps:0:00 - Introduction to Entrepreneur Lounge of India (ELI)0:03 - Guest Introduction: Ajay Rao, Founder & CEO of Emiza Supply Chain Services0:23 - Ajay Rao's Introduction and Background0:49 - Early Career and Entry into Supply Chain (US & India)1:27 - First Venture: ATM Cash Logistics at Writer2:18 - Moving to the Relocation Business within Writer2:56 - Role at Allcargo Logistics: Warehousing and LCL Business3:51 - The Decision to Embrace Entrepreneurship at 404:34 - Identifying the Opportunity in E-commerce Logistics for SMBs5:14 - Founding Emiza Supply Chain Services5:46 - Focusing on the Gap in Warehousing for Emerging E-commerce Brands7:40 - Challenges Faced by SMBs with Traditional 3PL Providers8:01 - Emiza's Agile Network and Business Model8:32 - Vision for Emiza: Dynamic Fulfillment Solutions8:51 - Topic Shift: Building Scalable Platforms for SMBs (Technology)9:28 - Importance of Infrastructure and Process over Technology for Emiza9:53 - Leveraging Existing Marketplaces and SAS Platforms10:24 - Emiza's Value Proposition: Plug-and-Play Infrastructure10:54 - Addressing the Real Estate Cost Aspect and Initial Capital11:44 - Advantage as a First Mover and Focus on Beauty & Personal Care (BPC)12:32 - Topic Shift: Challenges Today in Logistics (Post Quick Commerce)12:50 - Channel Proliferation and the Increasing Demand for Speed13:32 - Quick Commerce Disrupting Traditional Delivery Times13:50 - Adapting Back-End Operations for Speed and Multi-Channel Fulfillment14:12 - Inventory Replication and Management Challenges14:28 - Emiza's Solutions: Appointment Delivery, Same-Day Delivery, Inventory Replication14:59 - Efficient Inventory Management and Return on Capital15:22 - Topic Shift: India's Logistics Cost Compared to Other Countries15:50 - Debating the Reported Logistics Cost Percentage in India16:22 - Inefficiencies in Perishable Goods vs. Other Categories16:52 - Improvement in India's Road Network and Infrastructure17:30 - Rail and Air Network Status17:59 - Development of Warehousing Infrastructure18:13 - Impact of GST on Goods Movement18:33 - India's Advancement in Delivery Speed (10-Minute Delivery)18:51 - Pride in India's Delivery Innovation19:09 - Areas for Improvement: Cold Chain, Rail, Tier 3/4 Distribution19:31 - Topic Shift: Logistics as a Strategic Differentiator20:04 - Speed and Convenience as Key Customer Expectations20:28 - Brands Leveraging Logistics for Competitive Advantage20:47 - Cost Efficiency Through Intelligent Network Design21:17 - Holistic View of Supply Chain: From Procurement to Delivery21:36 - Impact of Efficient Logistics on Top and Bottom Line21:57 - Topic Shift: Impact of AI and Machine Learning on Logistics22:07 - Value and Potential Overuse of AI/ML22:33 - Warehousing and Supply Chain as Cost Centers22:44 - Need for Efficiency in Service Provision23:05 - Focus on Automation (including AI) for Efficiency23:37 - Examples of Automation: WMS, Handheld Devices, Conveyors, Data Usage24:12 - Eliminating Wastages through Data-Driven Insights24:28 - Manpower Optimization and Productivity Monitoring25:12 - Role of AI in Customer Service: Chatbots and AI Agents25:39 - Benefits of AI for Efficiency and Cost Savings25:57 - Topic Shift: Advice for D2C Vendors Based on Emiza's Observations26:18 - Upcoming Opportunities and Trends in the D2C and Logistics Sector26:32 - The Dominance of Quick Commerce26:40 - Category-Specific Reactions to Quick Commerce (Food/FMCG vs. Fashion)27:04 - Brands' Increasing Dependence on Marketplaces27:35 - Importance of Building Own Customer Base (Offline and D2C Websites)27:59 - Brands Pushing into Offline and Modern Trade28:17 - Leveraging AI for Performance Marketing and Inventory Analytics28:33 - Focus on Insight-Based Decision Making and Data-Driven Analytics28:53 - Declining RoRoAS and the Need for Smarter Spending29:13 - Closure of the Session and Thank You

In this episode of A Century of Stories India, host Kunal Vijayakar interviews advertising titan Ambi Parameswaran on the evolution of Indian advertising. Discover how Indian advertising strategies turned from Western influenced sensibilities to Indian idioms and cultural narratives. As they built equity, brands and their advertising gave a voice and identity to generations of Indians, shaping and reflecting the transformation of the country. In this Episode Indian Advertising Evolution: Colonial to unique Indian identity & global impact. Legendary Indian Ads: Iconic marketing, jingles, & brand stories. Digital Marketing Shift: Traditional to performance marketing & content for India. Brand Building Secrets: Effective ad strategies, consumer engagement & longevity. See omnystudio.com/listener for privacy information.

"I would hit reset on this notion that you have to go all in on performance marketing or brand marketing. It really needs to strike a balance of both." - Christina Thelin, CMO of CarParts.com.On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Nick King sits down with Christina Thelin, CMO of CarParts.com, to explore the future of marketing leadership. Drawing on her experience at P&G, Visa, Google, and Twitter, Christina shares actionable insights on blending performance and brand marketing, managing first-party data, and the smart way to integrate AI in workflow processes. She also discusses how CMOs can prove their value to internal and external stakeholders, build agile team structures, and evaluate tech investments that drive efficiency. This episode is a must-listen for marketers aiming to lead with clarity, creativity, and commercial impact.Tune in to learn more about:How to strike the perfect balance between performance marketing and brand building The framework for implementing "media mix modeling light" for ROI on a budgetWhy AI should be a complementary tool rather than a replacement for human marketing Structuring hybrid in-house/agency teams to maintain efficiency and creativityUpskilling future CMOs by combining financial acumen with creative storytellingEffectively managing first-party data to maintain customer trust and privacyWhy the modern CMO must serve as an "orchestra conductor," Christina Thelin is the Chief Marketing Officer at CarParts.com, bringing over 20 years of experience leading marketing and growth strategies at companies like Google, Twitter, Visa, and P&G. A results-driven executive, she excels in scaling brands, managing complex P&Ls, and building high-performing teams across retail, tech, finance, and CPG. Christina's expertise spans eCommerce, CRM, loyalty, and communications. A Cannes Lions Grand Prix winner and Marketers that Matter finalist, she blends business acumen with a passion for design, wellness, and customer-centric innovation.Support the show

This podcast features Ryan Fitzgerald, an affiliate industry expert at AWIN, discussing various aspects of affiliate marketing. Key takeaways include the importance of initially working with all publisher types to build brand equity, AWIN's global reach and commitment to a publisher-centric approach, and Fitzgerald's sales leadership focusing on educating and mentoring SMBs. He emphasizes the need for transparency and data-driven decision-making in affiliate marketing, particularly for convincing C-suite executives of its value. Fitzgerald also shares insights into his team's success strategy, focusing on deal closure, self-education, and organization, and offers advice for brands on time commitment and agency utilization. The conversation touches upon AWIN's ShareASale integration, bringing modernized technology to a large existing client base. Finally, Fitzgerald shares personal insights, including book and movie recommendations, and advice for fathers.

You can't just harvest all the time; you need to plant seeds too. In this episode, I welcome Mitch Nelson back to the show to dive into the balance between brand marketing and performance marketing, and why focusing only on short-term results can limit long-term growth. We talk about how brand builds future demand, creates deeper trust, and opens doors for opportunity down the road.If you've ever wondered how to balance creating marketing that works now and builds momentum for the future, this one's for you.//

This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view card-linked offers (CLO) as just another publisher type, this episode reveals how CLO can strategically unlock value across every stage of the customer journey - from acquisition to retention. James shares insider insights from working with over 900 brands and managing a network of 700+ million customers globally, demonstrating how the right approach to card-linked offers can drive incremental growth without cannibalising existing affiliate performance.Key segments of this podcast and where you can tune in to go direct: [04:11] What are card-linked offers and how do they actually work in practice[07:15] The four strategic approaches: net new, lapsed, existing, and competitor customer targeting[14:04] Morrison's case study: Using tactical spend thresholds to drive incremental basket valueOur thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!#AffiliateWINS: Your Victory Lap Starts Now!Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!Ready to brag? Share success stories like these:"Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS""Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS""Here's to the quiet achievers, steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.Send me a text with your questions

This podcast episode features Vinod Varma, founder and CEO of Creator Co., discussing the evolving landscape of social commerce. Varma defines social commerce as the next wave of influencer marketing, enabled by expired Amazon patents, and highlights TikTok Shop's leading role due to its seamless user experience. Creator Co. helps brands navigate this space by providing technical setup and access to a vast influencer network. The conversation touches upon the potential of other platforms like YouTube, YouTube Shorts, and the surprisingly underutilized Pinterest, emphasizing the platform's aspirational and positive nature. A key theme is the importance of authenticity in influencer marketing, particularly in the age of AI, and the need for improved attribution models and transparency in influencer compensation to address concerns arising from browser extensions like Honey.

In this episode, host Lee-Ann Johnstone interviews Todd Stearn, Founder and CEO of The Aragon Company and Vibrant Performance. Todd shares insights from his unique position running an integrated affiliate ecosystem that includes networks, publishing, and agency services - giving him unprecedented visibility into performance marketing from every angle.From his early days learning affiliate marketing on the job in 2010 to building a seven-figure monthly spend program that won multiple industry awards, Todd reveals how data transparency and cross-channel integration are revolutionising affiliate campaign performance.Our thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Key segments of this podcast and where you can tune in to go direct: [02:30] Todd's journey from university graduate to building an integrated affiliate empire[10:05] The performance influencer trend that's disrupting traditional paid social marketing[26:45] Three essential pieces of advice for affiliate managers who want to level up their programsELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!Send me a text with your questions

Jordan Koene, CEO & Founder of Previsible.io, breaks down how AI is reshaping the SEO landscape. As tools like ChatGPT provide direct answers, many websites are seeing noticeable drops in organic traffic—ranging from 10% to as much as 90%, depending on the industry and keyword.This shift is happening quickly and requires a thoughtful response. Jordan explains why it's important for brands to focus on becoming trustworthy sources within AI ecosystems, addressing inaccuracies in AI-generated content, and leaning into unique brand assets. He also emphasizes the need to shift from broad outreach to more targeted strategies on platforms where the audience is most active.AI isn't replacing jobs, but it's changing them—making skill development and retraining a priority. The future of SEO will center around helpful, relevant content, deeper personalization, and multimedia formats like video that build trust and engage users.The key is to move from reactive to prescriptive marketing by focusing on serving specific audience needs within the evolving limitations of AI.

Join Pathmonk Presents as we chat with Barrett Cox, Director of Performance Marketing at Net32, an online dental supply marketplace revolutionizing the industry with transparent pricing. Barrett shares how Net32 serves dentists, from solo practitioners to group practices, by offering control and cost savings. Discover their growth strategies, including heavy SEO, a new podcast program, and channel diversification via CTV and Reddit. Learn about the critical role of website UX, testing velocity, and reducing friction for conversions. Barrett also offers insights on performance marketing and the importance of cross-functional education, providing actionable tips for marketers in competitive industries. Tune in now!

In this episode, Lee-Ann Johnston interviews Mark Jacobs, the Director of Affiliate Success at Ideal Living, focusing on the health and wellness segment of affiliate marketing. They discuss Mark's journey into the industry, the evolution of affiliate marketing, and the importance of building authentic partnerships with affiliates. Mark shares insights on how to transition from a transactional approach to a more partnership-led model, emphasizing the significance of understanding the customer journey and the role of affiliates in that process. In this conversation, Mark Jacobs discusses the intricacies of affiliate marketing, particularly in the health and wellness sector. He emphasizes the importance of evaluating marketing budgets, differentiating in a competitive market, and the significance of building strong partnerships with affiliates. The discussion also touches on the evolving landscape of affiliate marketing with the rise of AI, the necessity for transparency, and the value of personal branding in the industry. Mark shares insights on team structure, engagement strategies, and the critical role of trust in fostering successful affiliate relationships.Key segments of this podcast and where you can tune in to go direct: [08:56] Health and Wellness Affiliate Programs[21:08] Evaluating Marketing Mix and Budgeting for Success[27:06] Engagement Over Growth: Fostering Partner RelationshipsELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

Chris Boyer and Reed Smith explore how traditional performance marketing tactics have unraveled — and what must replace them. From cookie deprecation to HIPAA compliance and signal loss across Meta and Google, the rules have changed. But the need for results hasn't. They discuss: Why platform-optimized media is no longer reliable How privacy and regulatory shifts are redefining performance marketing The rise of media mix modeling and infrastructure-led strategy What modern measurement looks like when attribution pixels disappear Aaron Burnett, CEO of Wheelhouse DMG, joins to share how his team rebuilt performance marketing around privacy-first data, internal measurement models, and transparent media planning. He breaks down the critical difference between CDPs and data warehouses, the real-world challenge of earning trust to access EMR data, and how AI is reshaping execution without replacing strategy. Mentions from the Show:  Aaron Burnett on LinkedIn WheelhouseDMG Digital Clinic podcast Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Watch out documentary on the Future of the CMO from this link

This podcast features a conversation between two performance marketing experts with 20+ years of experience, discussing the evolving landscape of digital marketing. Svet, with a background at Stanford, McKinsey, and Nextag, shares his insights on leveraging first-principle thinking and algorithmic understanding to optimize marketing campaigns across B2B, e-commerce, and local service businesses. Key themes include the importance of rigorous testing, overcoming common data measurement mistakes (like under-tagging and misaligned attribution), and adapting to the increasing influence of AI and automation in paid search. The discussion highlights the ongoing relevance of keywords despite Google's shift towards AI-driven contextual search, the untapped potential of Bing Ads for B2B marketers, and the crucial need for marketers to develop a "hacker mentality" and deep technical skills to thrive in this rapidly changing environment. Svet also recommends utilizing AI tools effectively, studying AI models, and understanding the underlying algorithms to gain a competitive edge.

Luke Harries is Head of Growth at ElevenLabs, where he leads marketing, product, engineering, and developer experience. ElevenLabs has raised $281M with the latest round pricing the company at $3.3B valuation. Previously, Luke held roles at PostHog and Microsoft, and is also an angel investor supporting startups like Lovable and Runna. In Today's Episode We Discuss: 00:00 – The $3.3B Growth Engine Behind ElevenLabs 04:55 – Why Luke Said “No” to Investing in ElevenLabs (and Why He Was Wrong) 15:40 – How ElevenLabs Makes a Horizontal Product Strategy Work 20:15 – How to Build Sharded Growth Teams That Actually Scale 26:30 – The 7-Part Launch Playbook That Gets 700K+ Views Per Product 33:00 – The Truth About CAC, Payback, and Performance Marketing in AI 39:05 – SEO Isn't Dead: The Mini-Tool Strategy You Should Steal 44:10 – Kill Your Inbound SDRs—The Case for Voice AI in Sales 48:40 – Why You Don't Need PMs and the Rise of Growth-Led Product Teams  

In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage data to optimise their affiliate programs.Our thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Listen to find out more about: • How one finance client achieved 740% program growth by sharing event-level data with affiliates. • Warning signs that your current tech stack isn't serving your program's growth needs. • Practical first steps for implementing more sophisticated tracking without overwhelming resources.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!Rate, Review & Subscribe on Apple Podcasts“I love Affiverse's Affiliate Marketing Podcast.”

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

In this episode, Brendan Regan, Senior Director of Lifestyle/Lifecycle Marketing at Smartsheet, shares his strategic, multi-channel approach to engaging both enterprise and SaaS customers. He explains how Smartsheet blends digital programs with human touchpoints—such as customer success reps and account executives—to optimize acquisition, retention, and monetization. Brendan discusses key growth levers they've tested, including freemium conversion, upgrades, seat expansion, and cross-sell/upsell tactics, all rooted in a data-driven, experimental mindset. He also explores the benefits and challenges of Product-Led Growth (PLG) and Product-Led Sales (PLS), highlighting how A/B testing and propensity modeling support smarter decision-making. Among his most surprising learnings: onboarding plays a larger role in expansion than expected, and simple, sales-driven heuristics can be remarkably effective in cross-selling. Brendan wraps up with valuable advice for B2B SaaS companies—avoid silos, don't fall into copycat marketing, and never underinvest in technology. Mastering your martech stack and integrating it properly, he emphasizes, is essential for impactful customer communication.

It's been a couple of weeks since we wrapped up our App Promotion Summit London 2025. We were really happy to have so many bright, smart people under the same roof to share their knowledge and experience in app growth, app product development, ASO and so much more. We had several hundred folks from all corners of the world listening and learning from presentations and workshops, connecting with each other and do business. One of the highlights of the event was the “Beyond Installs: the future of app growth 2025” panel and in this episode we want to share it with you. The panel brought together people from four verticals - navigation, financials, e-Learning and gaming. This panel of experts included: Nidhi Singh, the Regional Marketing Manager for UK & Turkey at AppsFlyer Greg Turtle, Head of Growth at what3words Giulia Saletto, Head of Performance Marketing & Growth at Tide Diane Germann, Head of Paid Content and Social at Blinkist Yagiz Ozyurek, UA Team Lead for Product Madness

Welcome to episode #984 of Six Pixels of Separation - The ThinkersOne Podcast. Steve Pratt knows how to earn attention - and not in the algorithm-chasing, trend-hopping way most marketers talk about it. As the co-founder of Pacific Content (the first agency dedicated to branded podcasts), Steve helped pioneer a model for long-form brand storytelling that respected the audience as much as it served the client. Before podcasting was a thing brands took seriously, Steve was guiding companies like Slack, Facebook, Shopify, BMW, Adobe, and Charles Schwabinto a new kind of media - one built on trust, consistency, and real creative value. That experience forms the foundation of his new book, Earn It - Unconventional Strategies For Brave Marketers. In this conversation, he unpacks why so many marketers are stuck in short-term thinking, how performance marketing is cannibalizing brand, and what it really takes to build content worth someone's time. There's insight here on the difference between being loud and being relevant, on why the future belongs to brave brands with a point of view, and how AI may flood the market with content - but only humans can still make something remarkable. Steve's career started in TV production, moved through digital innovation at CBC, and has now landed at the intersection of creativity, business strategy, and media design with his newest venture, The Creativity Business. His message is simple: the only brands that win long-term are the ones willing to put in the work, respect the audience, and be consistently great over time. For anyone wrestling with content strategy, podcasting, or how to think like a media company - this one's a masterclass. Enjoy the conversation... Running time: 1:00:53. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on X. Here is my conversation with Steve Pratt. Earn It - Unconventional Strategies For Brave Marketers. The Creativity Business. Follow Steve on Instagram. Follow Steve on LinkedIn. Chapters: (00:00) - The Journey of Podcasting. (02:58) - Consistency vs. Relevance in Content Creation. (06:05) - The Landscape of Media Companies vs. Individual Creators. (08:58) - Audience Development in the Digital Age. (11:49) - The Nature of Podcasts vs. Video Content. (15:09) - The Evolution of Podcasting and Video Strategies. (17:49) - The Role of Sensationalism in Media. (20:52) - Quality vs. Mediocrity in Content Creation. (33:37) - The Challenge of Earning Success. (34:44) - The Longevity of Podcasting and Audience Engagement. (39:01) - Niche Marketing and Brand Media Companies. (42:59) - The Pressure of Performance Marketing. (50:00) - The Role of AI in Content Creation. (01:03:16) - Red Bull: A Case Study in Media Innovation.

In today's episode of Mastering eCommerce Marketing, host Eitan Koter chats with Marin Istvanic, Head of Performance Marketing at Inspire. Inspire is a boutique agency known for turning Facebook ads into serious growth for direct-to-consumer brands.Marin spent over $100 million on Facebook advertising, so he has firsthand knowledge of what actually works and what doesn't. He's also successfully grown his own brands, reaching impressive milestones like $30 million in revenue in just three years.In their conversation, Marin gives listeners a straightforward breakdown of recent changes happening on Facebook ads. He explains clearly how Facebook's newest algorithms, including the shift to Advantage Shopping campaigns, affect ad performance.Marin also reveals common pitfalls that brands frequently fall into, like neglecting customer reviews or misunderstanding their target audience and how to avoid these costly mistakes.Beyond strategies and tactics, Marin shares why consistency and customer insights matter most in performance marketing. He emphasizes that Facebook ads alone won't fix a weak product or poor offer; the foundation of the business must be strong.Whether you're just getting started or looking to sharpen your ad strategy, Marin offers practical and honest advice on creative formats, testing methods, and simple adjustments that lead to measurable results.Tune in to this episode if you're ready for a no-nonsense guide to making your Facebook ads deliver real growth, straight from someone who's done it successfully, again and again.This conversation might just simplify your approach to Facebook ads and help your brand finally reach its potential.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Marin Ištvanić, Senior Media Buyer at Inspire Brands GroupMarin's LinkedInMarin's YoutubeInspire Brands GroupWatch the full Youtube video here:https://youtu.be/TBMkPBb7Pu0Takeaways:Freedom allows flexibility in work and life.Consistency is the key to mastering any skill.Facebook's new algorithm will automate ad serving.Understanding customer insights is crucial for effective ads.Common mistakes include outdated setups and poor targeting.Creative diversification is essential for successful campaigns.Monitoring performance metrics helps identify issues.Launching a brand requires understanding market demand.Video ads are effective for problem-solving products.Start learning through practical experience and community engagement.Chapters:00:00 Introduction to Marin Istvanic and His Journey02:52 The Importance of Freedom,...

Samir shares unfiltered lessons from the trenches—how to avoid wasting ad spend, build high-converting campaigns, and think like an eight-figure founder.You'll hear how working for others can be the best training ground for entrepreneurship, what separates winning offers from expensive failures, and why understanding your ideal customer is the most powerful growth lever you have.Plus, Samir reveals his latest venture in Web3—why it's different this time, what musicians and creators can expect, and how NFTs are becoming less hype and more utility.

In this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships, and the need for strategic segmentation in affiliate programs. He emphasises the significance of building relationships with account managers and understanding the diverse roles of publishers in the customer journey. The conversation also explores best practices for leveraging affiliate networks effectively and the future of affiliate marketing in the context of AI and data-driven strategies.Key segments of this podcast and where you can tune in to go direct: [04:32] The Role of Affiliate Networks vs. Direct Partnerships[12:32] Segmenting Affiliate Programs for Growth[22:15] Best Practices for Working with Affiliate NetworksELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!#AffiliateWINS: Your Victory Lap Starts Now!Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!Ready to brag? Share success stories like these:"Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS""Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS""Here's to the quiet achievers steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.Get Your Questions Answered by Lee-Ann!Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.Subscribe to our podcast HERE!Send me a text with your questions

This podcast features Kayla Hamilton, who is the affiliate marketing manager of Sage. The discussion centers on Sage's B2B SaaS affiliate marketing strategy within the FinTech vertical. Key topics include the challenges and successes of building a year-old affiliate program, targeting high-value executives, the importance of internal collaboration between marketing, sales, and PR teams, leveraging AI for forecasting, content creation, and data analysis, and the crucial role of data-driven decision-making in optimizing partner performance and achieving scalable growth. Hamilton emphasizes the need for a holistic approach, aligning product offerings with partner audiences, hyper-targeting growing SMBs, and focusing on quality leads over volume. She also highlights the importance of understanding the nuances of medium-sized business (M) marketing and the value of non-traditional sub-affiliates and industry-focused partners. The conversation concludes with Hamilton's recommendations for further learning and personal insights.

On this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from traditional marketing to the affiliate space. Together, they explore how breaking down departmental silos and fostering cross-team collaboration can dramatically transform affiliate program performance and reputation.Our thanks to Everflow.io as our sponsor, this season.Key segments of this podcast and where you can tune in to go direct: [04:30] Why affiliate marketing remains misunderstood despite its growth.[09:20] Case study of successful cross-team collaboration in a mobile app company.[19:50] Tracking beyond initial conversion to maximise customer lifetime value.Get Your Questions Answered by Lee-Ann!Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.Subscribe to our podcast HERE!Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode of Ecommerce Toolbox: Expert Perspectives, Jack Farrell, VP of Ecommerce at PopSockets, takes us behind the scenes of the brand's transformation—from a one-product DTC sensation to a global lifestyle powerhouse. Jack shares eye-opening lessons from APAC's mobile-first, creator-driven markets, breaks down why PopSockets puts profitability before hypergrowth, and dives into how GenAI is reshaping creative strategies for ecommerce teams. If you're focused on scaling smarter, boosting bottom-line results, and staying ahead in a fast-paced digital world, you won't want to miss this one.

I discuss my management fees and why so many investors need to raise the fees they charge to manage their properties.   This is a rerun from an episode originally published on February of 2022.   My book, “The Sweaty Startup” is OUT! I worked on it for 18 months. You can buy it here: https://amzn.to/4aWyrAF It's the how-to business guide I wish I had when building my first business. Most business books have 2–3 gold nuggets total. I aimed for 2–3 per page. This is a short, concise guide on how to: – Pick a business idea – Grow that business – Out-operate your competition Sales, hiring, management, delegation, and more   — with 30+ untold stories from my own experience and people in my network on how to get rich.   Live Book Signing I'm hosting a live book signing in Athens on May 8th at 6pm at Barnes and Noble. RSVP here: https://lu.ma/8m0di1yz   Beers on me afterwards at Mel's.   Audiobook: I recorded the audiobook myself. Listen here: https://amzn.to/4aWyrAF   Let me know what you think! Buying Perks / Bulk Orders:  1 book = 1 year access to my small business community ($25/mo value) 3 books = Access to my Hiring Course ($299 value) https://nickhuber.podia.com/hiring 5 books = Access to my Twitter/X Growth Course ($499 value) https://nickhuber.podia.com/twitter-growth-course-100k-followers-in-10-months 10 books = Access to my Real Estate Masterclass ($2,500 value) https://nickhuber.podia.com/realestate 40 books = I'll do a 30-minute virtual coaching call with you or your team 75 books = Join me in Athens, GA for a round of golf at Athens Country Club.   Beer and green fee on me. Don't play golf? We'll swap it for dinner.   Want me to speak at your event? Send an email to: nick@sweatystartup.com   Include proof of purchase. Use the subject line: “1 book”, “5 books”, or “50 books”, depending on how many you bought.    Thanks for listening!   Like this episode?  I think you'll love my newsletter. I write a long form essay on how to build wealth and succeed to 250K+ readers each week. Subscribe here: https://www.nickhuber.com/newsletter   Want to see all of my companies? Click here: https://www.nickhuber.com/portfolio   Want more of my content? I'm @SweatyStartup everywhere: Say hello on X: https://www.x.com/sweatystartup LinkedIn: https://www.linkedin.com/in/sweatystartup Instagram: https://www.instagram.com/sweatystartup TikTok: https://www.tiktok.com/sweatystartup Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606 https://sweatystartup.ck.page Spotify: https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81 Want my team and I to help sell your business? Click here: https://www.nickhuber.com/sell Want to buy a business that my brokerage represents? Click here: https://www.nickhuber.com/buy Are you an accredited investor and interested in learning more about potential deals? Fill out this form: https://www.nickhuber.com/invest   Want my free PDF on how to analyze a self-storage facility? Click here: https://sweatystartup.ck.page/79046c9b03 Want to hire me as a consultant? Click here: https://sweatystartup.com/storage   Here are the links to my businesses: Business Brokerage - https://nickhuber.com/ Personal Brand - https://sweatystartup.com/ Self Storage - https://boltstorage.com/ Bold SEO - https://boldseo.com/ Insurance - https://titanrisk.com/ Overseas Staffing - https://somewhere.com/ Tax Credit - https://taxcredithunter.com/ Cost Segregation - https://recostseg.com/ Performance Marketing - https://adrhino.com/ Pest control - https://spidexx.com/   That's all for now.   Thank you again for joining me on my Sweaty Startup journey. Onward and upward!   -Nick

In this episode, we're joined by Gaurav Agarwal, COO of ClickUp, who's led the company's explosive growth to over 10 million users while slashing CAC by 3X and achieving profitability. Gaurav dives into why ClickUp's hybrid motion is crushing it and how to align both for compounding returns, how they reduced CAC by ruthlessly optimizing spend and embracing incrementality over attribution, how to build teams that thrive under high accountability, and more.Thanks for tuning in!Join the revenue leaders redefining growth at Pavilion's CRO Summit 2025, which will be held on June 3rd at the Denver Art Museum. Register today.Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!Subscribe to the Topline Newsletter to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.Tune into The Revenue Leadership Podcast with Kyle Norton every Wednesday. Kyle dives deep into the strategies and tactics that drive success for revenue leaders like Jason Lemkins of SaaStr, Stevie Case of Vanta, and Ron Gabrisko of Databricks.Key Moments:(00:00) Introduction to Gaurav Agarwal and ClickUp(02:54) Gaurav's Journey from Banking to Startups(06:04) Growth Strategies and Challenges at ClickUp(14:54) Branding vs. Performance Marketing in SaaS(21:54) Navigating Brand Marketing and Measurement(24:44) The Importance of Self-Awareness in Leadership(27:39) The Role of Pain in Leadership and Growth(35:57) The Dichotomy of Being Liked vs. Respected(40:39) Building Resilient Teams Through Real Challenges(51:14) The Dynamics of PLG and SLG(52:37) Fragmentation in Go-to-Market Strategies(56:42) The Role of Marketing in Revenue Generation(01:00:45) Influences and Inspirations in Business

Goals are important. Yes, you should have a direction that you are rowing your boat. But I feel like the world out there right now have a bunch of people who are stuck in making goals.   This episode originally aired on Oct 14, 2020   My book, “The Sweaty Startup” is OUT! I worked on it for 18 months. You can buy it here: https://amzn.to/4aWyrAF It's the how-to business guide I wish I had when building my first business. Most business books have 2–3 gold nuggets total. I aimed for 2–3 per page. This is a short, concise guide on how to: – Pick a business idea – Grow that business – Out-operate your competition Sales, hiring, management, delegation, and more — with 30+ untold stories from my own experience and people in my network on how to get rich. Live Book Signing I'm hosting a live book signing in Athens on May 8th at 6pm at Barnes and Noble. RSVP here: https://lu.ma/8m0di1yz Beers on me afterwards at Mel's. Audiobook: I recorded the audiobook myself. Listen here: https://amzn.to/4aWyrAF Let me know what you think! Buying Perks / Bulk Orders: 1 book = 1 year access to my small business community ($25/mo value) 3 books = Access to my Hiring Course ($299 value) https://nickhuber.podia.com/hiring 5 books = Access to my Twitter/X Growth Course ($499 value) https://nickhuber.podia.com/twitter-growth-course-100k-followers-in-10-months 10 books = Access to my Real Estate Masterclass ($2,500 value) https://nickhuber.podia.com/realestate 40 books = I'll do a 30-minute virtual coaching call with you or your team 75 books = Join me in Athens, GA for a round of golf at Athens Country Club. Beer and green fee on me. Don't play golf? We'll swap it for dinner. Want me to speak at your event? Send an email to: nick@sweatystartup.com Include proof of purchase. Use the subject line: “1 book”, “5 books”, or “50 books”, depending on how many you bought. Join Shaan Puri and I for a free CEO bootcamp on May 1st, here: https://hubs.ly/Q03cWPrk0   Thanks for listening!   Like this video? I think you'll love my newsletter. I write a long form essay on how to build wealth and succeed to 250K+ readers each week. Subscribe here: https://www.nickhuber.com/newsletter   Order my book on Amazon. https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X   Want to see all of my companies? Click here: https://www.nickhuber.com/portfolio   Want more of my content? I'm @SweatyStartup everywhere:   Say hello on X: https://www.x.com/sweatystartup LinkedIn: https://www.linkedin.com/in/sweatystartup Instagram: https://www.instagram.com/sweatystartup TikTok: https://www.tiktok.com/sweatystartup Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606 https://sweatystartup.ck.page Spotify: https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81   Want my team and I to help sell your business? Click here: https://www.nickhuber.com/sell   Want to buy a business that my brokerage represents? Click here: https://www.nickhuber.com/buy   Are you an accredited investor and interested in learning more about potential deals? Fill out this form: https://www.nickhuber.com/invest   Want my free PDF on how to analyze a self-storage facility? Click here: https://sweatystartup.ck.page/79046c9b03   Want to hire me as a consultant? Click here: https://sweatystartup.com/storage   Here are the links to my businesses: Business Brokerage - https://nickhuber.com/ Personal Brand - https://sweatystartup.com/ Self Storage - https://boltstorage.com/ Bold SEO - https://boldseo.com/ Insurance - https://titanrisk.com/ Overseas Staffing - https://somewhere.com/ Tax Credit - https://taxcredithunter.com/ Cost Segregation - https://recostseg.com/ Performance Marketing - https://adrhino.com/ Pest control - https://spidexx.com/   That's all for now. Thank you again for joining me on my Sweaty Startup journey.   Onward and upward! -Nick

In this episode of our Apptivate podcast, we chat with Liam Branaghan, the Performance Marketing and Strategy Lead for Uber. Liam's teams focus on driving growth for Uber Eats across EMEA, while supporting overall brand and business goals. In this episode, you'll learn about the evolution of Uber's regional marketing teams and how they merged into a single global team. You'll also hear about their work to refine their localization strategies and the balancing act between brand and performance marketing goals.Questions Liam answered in this episode:How has your team's strategy evolved over time?What were some of the challenges your team faced when transitioning from a regional marketing team to a global one?Do you have any advice for other marketing leaders facing similar challenges?How does your team work together to ensure they are nailing the intricacies of different geographies?How do you approach new and innovative technologies while still focusing on the fundamentals of marketing?How do you balance long-term brand equity with the need for immediate growth?What predictions do you have for the mobile marketing industry in the next 3 or 4 years?How do you stay up-to-date within the industry?How should brands be thinking about scaling in a privacy-first world?Timestamp:0:35 Liam's role at Uber1:57 Marketing as one global team7:55 Nailing the basics: Liam's POV11:32 Balancing brand and growth14:00 AI & critical thinking16:37 Keeping a varied media diet18:23 Scaling in a privacy-first world19:48 What to do in AmsterdamQuotes:(3:05-3:13) “This scaling of a global approach (away from an EMEA approach) is really how we saw scaled and created impact on a level that we hadn't before.”(12:22-12:41) “We know and see firsthand that there is definitely a close relationship between brand and growth. If brand is doing well, it's no surprise that we see stronger results as well, and conversion rates and impression levels pick up. But understanding exactly what drives one another and how to optimize that is part of the journey we're on at the moment.”Mentioned in this Episode:Liam Branaghan's LinkedInUber Eats

Entrepreneurship doesn't have to be sexy. In today's episode, Nick Huber, author of The Sweaty Startup, talks about how to get rich doing boring things. Instead of building the next AI tool, how about a painting business? Or landscaping? Or HVAC? Or one of the hundreds of services that everyday people need? Topics covered include: Finding your next business idea Why Shark Tank is a lie The easiest way to tell if an idea will work Getting your first customers When to "legitimize" your business Marketing strategies that actually work When to start scaling and branching out and more! This episode covers a lot, so get ready to take some notes. If you enjoyed this episode, check out the links below for more content, and don't forget to share this podcast with a friend! Links From the Episode The Sweaty Startup (Nick's Book) Nick's Twitter Nick's Instagram Nick's last appearance on The FI Show (episode 228) Nick's businesses: Personal Brand – https://sweatystartup.com/ Self Storage – https://boltstorage.com/ Overseas Staffing – https://supportshepherd.com/ Cost Segregation – https://recostseg.com/ Insurance – https://titanrisk.com/ Business Brokerage – https://nickhuber.com/ Recruiting – https://recruitjet.com/ Landing Page / Web Development – https://webrun.com/ Debt and Equity – https://bluekeycapital.com/ Tax Credit – https://taxcredithunter.com/ Performance Marketing – https://adrhino.com/ Pest control – https://spidexx.com/ YouTube Interview https://youtu.be/OMffZ-Xuikk Join the Community We'd love to hear your comments and questions about this week's episode. Here are some of the best ways to stay in touch and get involved in The FI Show community! Grab the Ultimate FI Spreadsheet Join our Facebook Group Leave us a voicemail Send an email to contact [at] TheFiShow [dot] com If you like what you hear, please subscribe and leave a rating/review! >> You can do that by clicking here 

Entrepreneurship involves a multitude of decisions, with some being critical and others more minor, but making mistakes is inevitable. The key lies in focusing on the core decisions that can make or break the company, managing expectations, and accepting that stress is an integral part of striving for success and taking risks.   This episode was originally posted on July 17, 2023 Order my book on Amazon. https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X   Thanks for listening!   Like this video? I think you'll love my newsletter. I write a long form essay on how to build wealth and succeed to 250K+ readers each week. Subscribe here: https://www.nickhuber.com/newsletter   Want to see all of my companies? Click here: https://www.nickhuber.com/portfolio   Want more of my content? I'm @SweatyStartup everywhere:   Say hello on X: https://www.x.com/sweatystartup LinkedIn: https://www.linkedin.com/in/sweatystartup Instagram: https://www.instagram.com/sweatystartup TikTok: https://www.tiktok.com/sweatystartup Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606 https://sweatystartup.ck.page Spotify: https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81   Want my team and I to help sell your business? Click here: https://www.nickhuber.com/sell   Want to buy a business that my brokerage represents? Click here: https://www.nickhuber.com/buy   Are you an accredited investor and interested in learning more about potential deals? Fill out this form: https://www.nickhuber.com/invest   Want my free PDF on how to analyze a self-storage facility? Click here: https://sweatystartup.ck.page/79046c9b03   Want to hire me as a consultant? Click here: https://sweatystartup.com/storage   Here are the links to my businesses: Business Brokerage - https://nickhuber.com/ Personal Brand - https://sweatystartup.com/ Self Storage - https://boltstorage.com/ Bold SEO - https://boldseo.com/ Insurance - https://titanrisk.com/ Overseas Staffing - https://somewhere.com/ Tax Credit - https://taxcredithunter.com/ Cost Segregation - https://recostseg.com/ Performance Marketing - https://adrhino.com/ Pest control - https://spidexx.com/   That's all for now. Thank you again for joining me on my Sweaty Startup journey.   Onward and upward! -Nick

Being frugal taught me to spend wisely and budget well, but I've recently learned that earning is even more powerful. In this episode of Sweaty Startup, I'll share why earning matters more than saving.   This episode originally aired on Oct 7, 2020   Join Shaan Puri and I for a free CEO bootcamp on May 1st, here: https://hubs.ly/Q03cWPrk0   Thanks for listening!   Like this video? I think you'll love my newsletter. I write a long form essay on how to build wealth and succeed to 250K+ readers each week. Subscribe here: https://www.nickhuber.com/newsletter   Order my book on Amazon. https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X   Want to see all of my companies? Click here: https://www.nickhuber.com/portfolio   Want more of my content? I'm @SweatyStartup everywhere:   Say hello on X: https://www.x.com/sweatystartup LinkedIn: https://www.linkedin.com/in/sweatystartup Instagram: https://www.instagram.com/sweatystartup TikTok: https://www.tiktok.com/sweatystartup Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606 https://sweatystartup.ck.page Spotify: https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81   Want my team and I to help sell your business? Click here: https://www.nickhuber.com/sell   Want to buy a business that my brokerage represents? Click here: https://www.nickhuber.com/buy   Are you an accredited investor and interested in learning more about potential deals? Fill out this form: https://www.nickhuber.com/invest   Want my free PDF on how to analyze a self-storage facility? Click here: https://sweatystartup.ck.page/79046c9b03   Want to hire me as a consultant? Click here: https://sweatystartup.com/storage   Here are the links to my businesses: Business Brokerage - https://nickhuber.com/ Personal Brand - https://sweatystartup.com/ Self Storage - https://boltstorage.com/ Bold SEO - https://boldseo.com/ Insurance - https://titanrisk.com/ Overseas Staffing - https://somewhere.com/ Tax Credit - https://taxcredithunter.com/ Cost Segregation - https://recostseg.com/ Performance Marketing - https://adrhino.com/ Pest control - https://spidexx.com/   That's all for now. Thank you again for joining me on my Sweaty Startup journey.   Onward and upward! -Nick

There is nothing on earth more powerful than the internet. Here's how I used Twitter and my email newsletter to scale my portfolio of brands into what they are today.   This episode was originally posted on July 10, 2023   Order my book on Amazon. https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X   Thanks for listening!   Like this video? I think you'll love my newsletter. I write a long form essay on how to build wealth and succeed to 250K+ readers each week. Subscribe here: https://www.nickhuber.com/newsletter   Want to see all of my companies? Click here: https://www.nickhuber.com/portfolio   Want more of my content? I'm @SweatyStartup everywhere:   Say hello on X: https://www.x.com/sweatystartup LinkedIn: https://www.linkedin.com/in/sweatystartup Instagram: https://www.instagram.com/sweatystartup TikTok: https://www.tiktok.com/sweatystartup Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606 https://sweatystartup.ck.page Spotify: https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81   Want my team and I to help sell your business? Click here: https://www.nickhuber.com/sell   Want to buy a business that my brokerage represents? Click here: https://www.nickhuber.com/buy   Are you an accredited investor and interested in learning more about potential deals? Fill out this form: https://www.nickhuber.com/invest   Want my free PDF on how to analyze a self-storage facility? Click here: https://sweatystartup.ck.page/79046c9b03   Want to hire me as a consultant? Click here: https://sweatystartup.com/storage   Here are the links to my businesses: Business Brokerage - https://nickhuber.com/ Personal Brand - https://sweatystartup.com/ Self Storage - https://boltstorage.com/ Bold SEO - https://boldseo.com/ Insurance - https://titanrisk.com/ Overseas Staffing - https://somewhere.com/ Tax Credit - https://taxcredithunter.com/ Cost Segregation - https://recostseg.com/ Performance Marketing - https://adrhino.com/ Pest control - https://spidexx.com/   That's all for now. Thank you again for joining me on my Sweaty Startup journey.   Onward and upward! -Nick

Everybody wants the reward, but not everybody wants the process. That's what makes entrepreneurship difficult and challenging. You'll be working for countless hours and only see the results after 3, 5, to 10 years. It's hard and difficult but that's where real entrepreneurs thrive. Listen to the full episode as I share about the hardest part about entrepreneurship.   This episode originally aired on Nov 18, 2020   Join Shaan Puri and I for a free CEO bootcamp on April 16th, here: https://hubs.ly/Q03cWPrk0   Thanks for listening!   Like this video? I think you'll love my newsletter. I write a long form essay on how to build wealth and succeed to 250K+ readers each week. Subscribe here: https://www.nickhuber.com/newsletter   Order my book on Amazon. https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X   Want to see all of my companies? Click here: https://www.nickhuber.com/portfolio   Want more of my content? I'm @SweatyStartup everywhere:   Say hello on X: https://www.x.com/sweatystartup LinkedIn: https://www.linkedin.com/in/sweatystartup Instagram: https://www.instagram.com/sweatystartup TikTok: https://www.tiktok.com/sweatystartup Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606 https://sweatystartup.ck.page Spotify: https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81   Want my team and I to help sell your business? Click here: https://www.nickhuber.com/sell   Want to buy a business that my brokerage represents? Click here: https://www.nickhuber.com/buy   Are you an accredited investor and interested in learning more about potential deals? Fill out this form: https://www.nickhuber.com/invest   Want my free PDF on how to analyze a self-storage facility? Click here: https://sweatystartup.ck.page/79046c9b03   Want to hire me as a consultant? Click here: https://sweatystartup.com/storage   Here are the links to my businesses: Business Brokerage - https://nickhuber.com/ Personal Brand - https://sweatystartup.com/ Self Storage - https://boltstorage.com/ Bold SEO - https://boldseo.com/ Insurance - https://titanrisk.com/ Overseas Staffing - https://somewhere.com/ Tax Credit - https://taxcredithunter.com/ Cost Segregation - https://recostseg.com/ Performance Marketing - https://adrhino.com/ Pest control - https://spidexx.com/   That's all for now. Thank you again for joining me on my Sweaty Startup journey.   Onward and upward! -Nick

سبحان فروغی، مدیرعامل و هم‌بنیانگذار تپسل، پلتفرم پیشرو تبلیغات دیجیتال در ایران. کسی که با یه حرکت بزرگ و خبرساز، مالکیت کافه بازار، بزرگترین اپ‌استور ایرانی، رو به دست آورد.تپسل با شبکه تبلیغاتی هوشمندش، به کسب‌وکارها کمک می‌کنه تا دیده بشن و رشد کنن. از تبلیغات ویدیویی تو بازی‌ها شروع کردن و با تمرکز روی «تبلیغات نتیجه‌گرا» و استفاده هوشمندانه از هوش مصنوعی از همون روز اول، حسابی تو بازار جا باز کردن.توی این قسمت رفتیم سراغ داستان این خرید بزرگ و پرماجرا. چرا تپسل کافه بازار رو خرید، در حالی که قبلاً کافه بازار قصد خرید تپسل رو داشت؟ چه مسیری رو طی کردن و چه رقابت سنگینی برای این خرید وجود داشت؟ سبحان از جزئیات مذاکرات، استراتژی پشت این تصمیم مهم و آینده‌ای که برای این ترکیب قدرتمند متصور هستن، صحبت کرد.صحبت‌ها فقط به این خرید محدود نشد. از نقش هوش مصنوعی (که سبحان خودش هم ارشد هوش مصنوعی از شریف داره) تو شکل‌گیری و رشد تپسل تا تأثیر شگفت‌انگیز AI بر آینده کسب‌وکارها و دنیای تبلیغات حرف زدیم. برنامه‌های تپسل برای ورود به بورس، نگاهشون به بازارهای بین‌المللی و حتی پتانسیل شکل‌گیری یه بازوی سرمایه‌گذاری جدید بر اساس دیتای منحصر به فردشون، از بحث‌های داغ این گفتگو بود.00:00 پیشگفتار 0:04:00 معرفی تپسل و کارکرد آن 0:05:17 شروع تپسل: تبلیغات ویدیویی موبایل 0:09:56 نقطه عطف: تبلیغات نتیجه‌گرا 0:18:39 چالش تقلب (Ad Fraud) و راهکارها 0:23:45 نقش هوش مصنوعی از ابتدا 0:27:41 تاثیر هوش مصنوعی مولد (Gen AI) 0:40:09 فعالیت‌های دیگر تپسل (گیم، متریکس) 0:44:20 ارتباط فعالیت‌ها با خرید کافه بازار 1:00:31 داستان کامل خرید کافه بازار 1:12:00 ارزش‌گذاری و رقابت در خرید 1:21:04 تغییرات اکوسیستم استارتاپی 1:24:23 همکاری و هم‌افزایی با کافه بازار 1:27:23 نگرانی از انحصار پس از خرید 1:35:59 قدم‌های بعدی: نگاه به ایکامرس 1:39:14 پتانسیل تپسل ونچرز (Tapsell Ventures) 1:43:20 وضعیت ورود به بورس (IPO) 1:45:13 برنامه‌های بین‌المللیSobhan Foroughi, CEO and Co-founder of Tapsell, Iran's leading digital advertising platform. The man who made a big, headline-grabbing move by acquiring Cafe Bazaar, Iran's largest app store.Tapsell, with its intelligent advertising network, helps businesses get noticed and grow. They started with video ads in games and, by focusing on "Performance Marketing" and smartly using artificial intelligence from day one, firmly established themselves in the market.In this episode, we delve into the story of this major and eventful acquisition. Why did Tapsell buy Cafe Bazaar, when Cafe Bazaar had previously intended to buy Tapsell? What journey did it involve, and what intense competition surrounded this acquisition? Sobhan discussed the details of the negotiations, the strategy behind this crucial decision, and the future they envision for this powerful combination.The conversation wasn't just limited to this acquisition. We talked about the role of artificial intelligence (Sobhan himself holds a Master's in AI from Sharif) in Tapsell's founding and growth, to the amazing impact of AI on the future of businesses and the advertising world. Tapsell's plans for an IPO, their outlook on international markets, and even the potential for forming a new investment arm based on their unique data, were among the hot topics of this discussion.---شرکت ارائه‌دهنده خدمات میزبانی وب - لیموهاست https://limoo.host**اطلاعات بیشتر درباره پادکست طبقه ۱۶ و لینک پادکست‌‌های صوتی** https://linktr.ee/tabaghe16#پادکست #طبقه۱۶ Hosted on Acast. See acast.com/privacy for more information.

I received a question from Frank, asking me "What's the beef with tech?" In this episode of Sweaty Startup, join me as I'm going to answer this awesome question.    This episode originally aired on May 18, 2022 Join Shaan Puri and I for a free CEO bootcamp on April 16th, here: https://hubs.ly/Q03cWPrk0   Thanks for listening!   Like this video? I think you'll love my newsletter. I write a long form essay on how to build wealth and succeed to 250K+ readers each week. Subscribe here: https://www.nickhuber.com/newsletter   Want to see all of my companies? Click here: https://www.nickhuber.com/portfolio   Want more of my content? I'm @SweatyStartup everywhere:   Say hello on X: https://www.x.com/sweatystartup LinkedIn: https://www.linkedin.com/in/sweatystartup Instagram: https://www.instagram.com/sweatystartup TikTok: https://www.tiktok.com/sweatystartup Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606 https://sweatystartup.ck.page Spotify: https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81   Want my team and I to help sell your business? Click here: https://www.nickhuber.com/sell   Want to buy a business that my brokerage represents? Click here: https://www.nickhuber.com/buy   Are you an accredited investor and interested in learning more about potential deals? Fill out this form: https://www.nickhuber.com/invest   Want my free PDF on how to analyze a self-storage facility? Click here: https://sweatystartup.ck.page/79046c9b03   Want to hire me as a consultant? Click here: https://sweatystartup.com/storage   Here are the links to my businesses: Business Brokerage - https://nickhuber.com/ Personal Brand - https://sweatystartup.com/ Self Storage - https://boltstorage.com/ Bold SEO - https://boldseo.com/ Insurance - https://titanrisk.com/ Overseas Staffing - https://somewhere.com/ Tax Credit - https://taxcredithunter.com/ Cost Segregation - https://recostseg.com/ Performance Marketing - https://adrhino.com/ Pest control - https://spidexx.com/   That's all for now. Thank you again for joining me on my Sweaty Startup journey.   Onward and upward! -Nick

You hear often, "Living in a business-friendly state, is an advantage". That's why a lot of entrepreneurs settle down in not too competitive location to start a business. However, business-friendly locations does not mean profit!   This episode was originally posted on November 5, 2022   Join Shaan Puri and I for a free CEO bootcamp on April 16th, here: https://hubs.ly/Q03cWPrk0   Thanks for listening!   Like this video? I think you'll love my newsletter. I write a long form essay on how to build wealth and succeed to 250K+ readers each week. Subscribe here: https://www.nickhuber.com/newsletter   Want to see all of my companies? Click here: https://www.nickhuber.com/portfolio   Want more of my content? I'm @SweatyStartup everywhere:   Say hello on X: https://www.x.com/sweatystartup LinkedIn: https://www.linkedin.com/in/sweatystartup Instagram: https://www.instagram.com/sweatystartup TikTok: https://www.tiktok.com/sweatystartup Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606 https://sweatystartup.ck.page Spotify: https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81   Want my team and I to help sell your business? Click here: https://www.nickhuber.com/sell   Want to buy a business that my brokerage represents? Click here: https://www.nickhuber.com/buy   Are you an accredited investor and interested in learning more about potential deals? Fill out this form: https://www.nickhuber.com/invest   Want my free PDF on how to analyze a self-storage facility? Click here: https://sweatystartup.ck.page/79046c9b03   Want to hire me as a consultant? Click here: https://sweatystartup.com/storage   Here are the links to my businesses: Business Brokerage - https://nickhuber.com/ Personal Brand - https://sweatystartup.com/ Self Storage - https://boltstorage.com/ Bold SEO - https://boldseo.com/ Insurance - https://titanrisk.com/ Overseas Staffing - https://somewhere.com/ Tax Credit - https://taxcredithunter.com/ Cost Segregation - https://recostseg.com/ Performance Marketing - https://adrhino.com/ Pest control - https://spidexx.com/   That's all for now. Thank you again for joining me on my Sweaty Startup journey.   Onward and upward! -Nick