Podcasts about performance marketing

Intensiver Wettbewerb und steigende Marketingkosten machen profitables Wachstum im Fashion E-Commerce zunehmend anspruchsvoll. Wie Marc O'Polo es trotz dieser Herausforderungen schafft, im Online-Handel zweistellig zu wachsen, gleichzeitig die physische Präsenz auszubauen und insgesamt 630 Millionen Euro Umsatz zu erwirtschaften, erklärt CEO Maximilian Böck im Interview mit Karo. Ohne die klare Markenausrichtung aus den Augen zu verlieren, bleibt Marc O'Polo konsequent in seinen Produktlinien, um die Brand Identity zu stärken und setzt den Fokus auf Kundennähe, Authentizität und langfristige Markeninvestitionen, statt auf KI-Personalisierung und datengetriebene Optimierung. Von der gezielten Abgrenzung von Marc O'Polo Denim zur Casual-Wear, über internationale Expansionspläne bis hin zu einem kundenzentrierten Marketingmix und einem Loyalty-Programm mit 1,8 Millionen Mitgliedern, erklärt Maximilian die Marketing- und Wachstumsstrategie der Premium-Brand. Das Gespräch im Überblick: (3:30) Wholesale, Consignment & E-Commerce: Das Geschäftsmodell von Marc O'Polo (8:20) Von Premium-Casual-Wear bis Denim: Markenpositionierung & Sortiment (13:50) Expansion in internationale Märkte (17:57) Marketing & Media Mix: Zwischen Brand Awareness, Social Media & Performance Marketing (26:57) Kundenakquise & Loyalty-Programme (35:04) Zukunftsausblicke: KI in der Mode, Wachstumsstrategien, M&A

Denis Ravera est est co-Directeur Général chez Arcane, le cabinet de conseil spécialisé sur la stratégie data appliquée au marketing qui travaille notamment avec Leroy Merlin, Decathlon ou encore Europcar Mobility Group.On aborde :

In this episode of Always Be Testing, host Tye DeGrange sits down with Amro Naddy, VP of Product and General Manager at U.S. News & World Report, where he leads digital transformation, innovation, and audience growth initiatives across one of the most trusted names in media.With a background spanning product strategy, growth, and media leadership, Amro brings a thoughtful lens to how legacy brands can evolve without losing credibility. He shares how U.S. News balances data-driven optimization with editorial integrity — and why connecting product, marketing, and content strategy is crucial for long-term success.Together, they dive into the future of product-led growth, what it takes to lead cross-functional teams in a complex organization, and how to measure what really matters when building products for millions of users. Amro also reflects on leadership lessons — from building psychologically safe teams to navigating change in organizations that have been around for decades.This episode is a masterclass in modern leadership, where innovation meets trust and experimentation meets purpose.

Advertisers want to spend an extra $1B in podcasting; but they're holding back until we address the industry's biggest issues.This week on The Media Roundtable, we've assembled a powerhouse of CAOs to talk about the findings of our 2025 What Brands Want report.At this summer's CAO Summit, we learned that podcasting could be one billion dollars bigger… if brands had what they need today. After polling brand leaders on their hurdles and needs, the results are in. Dan Granger (CEO & Founder, Oxford Road) breaks down the findings with:• Justin Fitzpatrick (Head of Performance Marketing, Found) • Julianna Crozier (Associate Director, Influencer Partnerships & Growth Marketing, Thrive Market)• Will Flaherty (SVP, Growth, Ro), and• Giles Martin (EVP, Strategy, Oxford Road)The team is talking: Closing the Measurement Gap, Beating the Clutter, Minding the Macro, and more. Let's dig in:“Any sort of improvement that we can make on the measurement side to prove the efficacy of our ad dollars is going to only enable us to put more and more budget into the channel.” -Justin Fitzpatrick (Head of Performance Marketing, Found) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Refine Labs' Stacking Growth roundtable, hosted by Matt Sciannella with guest Ky Shaw of DemandOS, dives deep into performance marketing plays that generate real pipeline fast. The discussion covers tactical frameworks for aligning with sales, running direct-response ads, and launching actionable campaigns that drive measurable results in B2B environments.Topics Covered-How to build pipeline through performance marketing plays that actually work-Aligning marketing with sales via pipeline activation projects-Structuring high-intent offers for low-brand-recognition companies-Best practices for direct-response advertising and manual bidding on LinkedIn-Frameworks for upstream problem-solving and content offer creation-Designing tools, calculators, and incentivized demos that convert-Evaluating signal strength and intent from leads-Examples of competitive and industry-specific campaign executionQuestions This Video Helps Answer -How can marketing and sales collaborate effectively to activate pipeline quickly?-What performance marketing plays are working best in B2B right now?-How can you design content offers that signal strong buying intent?-What's the right way to use incentivized demos without attracting low-quality leads?-How can marketers tailor campaigns for competitive versus novel markets?

In this episode of Always Be Testing, host Tye DeGrange sits down with Michael Cole, Senior Vice President of Marketing at Everflow and active member of the Performance Marketing Association's Measurement Council. With a decade of experience leading growth and analytics in the partner and affiliate space, Michael helps brands unlock performance marketing efficiency through better data, smarter attribution, and stronger relationships between advertisers and publishers.Their conversation dives deep into how affiliate marketing and partnerships are rapidly evolving in the age of AI and advanced measurement. Michael shares how Everflow empowers marketers to see the full picture of affiliate performance — from first click to repeat purchase — while debunking the biggest myths holding brands back. Together, they unpack how AI is reshaping discovery, what most marketers still misunderstand about attribution, and how partner programs can deliver growth that's both scalable and sustainable.

Warum brennen Ads so schnell aus, ROAS sinkt und ganze Werbekonten nicht mehr skalieren? In der heutigen Folge sprechen wir über den unterschätztesten Hebel im Performance Marketing im E-Commerce: Account-Diversifizierung. Erfahre warum das so entscheidend ist und wie du deine Brand profitabel auf hohe 4- bis 5-stellige Tagesbudgets bringst. Viel Spaß!

AI is not just accelerating paid media—it's redefining it. From automating campaign creation to predicting budget allocations and dynamically personalizing creative, AI is forcing media teams to rethink how they build, launch, and measure success. But with so many tools promising “optimization,” what actually delivers? And where does human strategy still matter most?  In this episode we'll tackle the biggest questions marketing teams are asking:  How should we be using AI in paid media today? What metrics actually matter in an AI-augmented landscape? And how do we maintain control, clarity, and creativity when machines are making more decisions?

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TikTok-Shop ist kein Trend, sondern eine Disziplin. Marken, die das Creator-Ökosystem verstehen, die Community pflegen und den Kanal nicht wie Instagram behandeln, werden gewinnen. Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input. 🤓 Hier geht es zum [Blog](https://www.dienerds.com/blog), zu unseren [offenen Stellenanzeigen](https://www.dienerds.com/jobs-bei-den-nerds) und zu unserem [Kontaktformular](https://www.dienerds.com/kampagnensteuerung).

TikTok-Shop ist kein Trend, sondern eine Disziplin. Marken, die das Creator-Ökosystem verstehen, die Community pflegen und den Kanal nicht wie Instagram behandeln, werden gewinnen. Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input. 🤓 Hier geht es zum [Blog](https://www.dienerds.com/blog), zu unseren [offenen Stellenanzeigen](https://www.dienerds.com/jobs-bei-den-nerds) und zu unserem [Kontaktformular](https://www.dienerds.com/kampagnensteuerung).

Wenn Leads wichtiger sind als Maschinenstunden – So gelingt der Generationenwechsel im B2B-VertriebRobert Kirst sieht es jede Woche: Im industriellen Mittelstand stehen die Nachfolger bereit – doch Vertrieb und Marketing hängen noch im Jahr 2010. Klassische Wege wie Außendienst, Empfehlungen und Messen dominieren, während Social Media, CRM und Performance Marketing belächelt werden.Was die meisten tun (und warum es scheitert):– Vertrauen auf Bauchgefühl statt messbare KPIs– Marketing als „Kostenstelle“ statt Umsatzmaschine– Kein digitales Know-how bei den Entscheidern – und kein Vertrauen in die NachfolgerDer Wendepunkt:Immer mehr Söhne und Töchter steigen in die Geschäftsführung ein – und bringen neue Denkweise mit: Leadgenerierung statt Maschinenlaufzeit, Social Recruiting statt Zeitungsanzeige, LinkedIn statt Kundenbesuch. Robert Kirst erklärt, wie Unternehmen diesen Wandel nutzen können, ohne die alten Werte zu verlieren – sondern gezielt zu ergänzen.Das Ergebnis aus der Praxis:✅ Aufträge von 140.000 bis 650.000 € durch systematisierte digitale Maßnahmen✅ Digitale Transformation – intern akzeptiert durch „Co-Creation“ mit der alten Generation✅ Schnellere Vertriebszyklen durch saubere Prozesse und klare KPI-LogikDie wichtigste Erkenntnis:Der Generationenwechsel ist keine Bedrohung – sondern die größte Chance für mittelständische Industrieunternehmen seit Jahrzehnten. Wenn Erfahrung auf Mut trifft, entsteht Wachstum mit System.

TikTok-Shop ist kein Trend, sondern eine Disziplin. Marken, die das Creator-Ökosystem verstehen, die Community pflegen und den Kanal nicht wie Instagram behandeln, werden gewinnen. Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input.

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, wann eine Zusammenarbeit mit uns wirklich Sinn macht. Du erfährst, welche Voraussetzungen du mitbringen solltest, welche Denkweise du brauchst – und warum es nicht nur um Ads oder Budgets geht, sondern darum, gemeinsam echte Ergebnisse im E-Commerce zu schaffen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In this episode of Always Be Testing, host Tye DeGrange sits down with Bob Feist — known as the Godfather of Team Roping — a legendary cowboy, entrepreneur, and rodeo announcer. A Cowboy Hall of Fame inductee and PRCA Pioneer Award winner, Bob is also the founder of Ropers Sports News, the first-ever newspaper dedicated to team roping, and the creator of The Bob Feist Invitational (BFI), the richest one-day open team roping event in the world.In this inspiring conversation, Bob and Tye explore the Cowboy Code — a timeless set of values centered on courage, integrity, and doing what's right — and how these principles apply to today's business and marketing world. Bob shares stories and lessons from decades of entrepreneurship, from building a publication out of nothing to growing one of the most prestigious events in rodeo history.They dive into how the Cowboy Code influences leadership, business ethics, and branding, as well as the importance of trust, humility, and staying true to your brand identity. Bob also discusses key entrepreneurial lessons on starting small, adapting to change, and rewarding loyalty, offering timeless wisdom on integrity, perseverance, and leading with purpose.

In dieser Folge nehme ich dich mit hinter die Kulissen unseres bisher größten Live-Webinars – der Female Business Revolution KI Edition. Ich zeige dir ungefiltert, was passiert, wenn du 100.000 Euro in Performance Marketing investierst: von 2.500 Anmeldungen über technische Pannen zwei Minuten vor Start bis hin zu 70+ Strategiegesprächen. Du erfährst, warum 555 statt 1.000 Teilnehmer mich nicht aus der Ruhe gebracht haben, wie wir mit einem 6er ROAS kalkulieren und was es wirklich bedeutet, einen Launch dieser Größenordnung zu stemmen. Ehrlich, ungeschönt und voller Learnings für dein eigenes Webinar-Business. ✅ Investition in Performance Marketing: Erstmals 100.000 Euro Ad Spend auf ein 3-Tages-Event – mit Leadpreisen zwischen 30-37 Euro und 2.500 Anmeldungen ✅ Realität vs. Erwartung: Nur 555 statt erhoffter 1.000 Teilnehmer am ersten Tag (22% Show-Up-Rate) und wie du damit souverän umgehst ✅ Technische Herausforderungen: Formular-Ausfall 2 Minuten vor Webinar-Start am Sonntag und wie schnelle Problemlösung den Tag rettete ✅ Launch-Ergebnisse: 70-80 Strategiegespräche, Abschlussraten von 67-72% und kalkulierter 6er ROAS (650.000 Euro Return) trotz kleinerem Raum ✅ Team & Energy Management: Warum ein starkes Sales-Team, Mindset-Coaching und die richtige Co-Creation mit Chris den Unterschied machen Wenn dir diese Folge gefallen hat, hinterlasse uns gerne eine 5-Sterne-Bewertung und teile den Podcast mit jemandem, der auch von diesen wertvollen Inhalten profitieren kann. Du möchtest auch konstant 5-stellige Beträge umsetzen? Buche jetzt dein kostenloses Erstgespräch: https://social-academy.at/bewerbung/ Hier erfährst du mehr über die social. Academy: https://social-academy.at/ Folge uns auf Instagram: Verena: https://instagram.com/social._verena/ Lukas: https://instagram.com/lukas_vilanek/ Schau auch auf unserem YouTube-Kanal vorbei: https://www.youtube.com/@social.academy/

Maddi here, I just got back from Foxwell Founders' meet up in Portland USA and I thought I'd share all the insights around performance marketing. I joined Foxwell Founders earlier this year and it has been one of the best decisions I've made. To be amongst such extraordinary digital marketers is invaluable. You get access to courses, a Slack channel where we discuss everything marketing, a fully trained ChatGPT (which is honestly my bestie) plus daily calls where you can get so much support. If you'd like to join follow this link: https://foxwellfounders.com/ or feel free to DM to chat more about it.

Rory Sutherland famously dislikes much of what performance marketing offers, acknowledging that while the lower-funnel is important, many marketers are "painting themselves into a performance corner" to justify their existence.On this episode of the Performance Marketing Unlocked podcast, Sutherland explains what marketers are doing wrong and how they can better utilise performance-orientated data to generate sustainable brand building. He also outlines retail media's role in generating 'brandformance' and why the success of the frozen paratha should propel a return to frozen food in Britain.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ What's wrong with performance marketing? (1:48)How retail media can build a bridge between brand and performance (23:15)Why frozen food needs to make a return in Britain (31:31)~ Further reading ~ Investing in performance marketing is not enough, a view from Rory SutherlandHavas Market's Alex Walker on navigating adland in a time of ‘information overload' Hosted on Acast. See acast.com/privacy for more information.

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, ob dein Onlineshop überhaupt noch einen klassischen Funnel mit TOFU, MOFU und BOFU braucht – oder ob dieser Ansatz längst überholt ist. Ich zeige dir, worauf du dich stattdessen konzentrieren solltest, um deine Werbekampagnen effizienter zu gestalten und bessere Ergebnisse zu erzielen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge spreche ich mit Dirk Schuhmacher über seinen außergewöhnlichen Weg vom Werbekaufmann zum Marketingleiter im Autohaus König - und wie man mit kreativen Ideen für echten Gesprächsstoff in der Branche sorgt. Wir tauchen tief in die Entstehung und Wirkung von Kampagnen wie dem Fiat-500-Lidl-Deal und dem Auto-Verkauf über Amazon ein und diskutieren, was diese Erfahrungen für das zukünftige Autohausmarketing bedeuten. Dirk teilt offen, warum lokale Nähe, Kundenzentrierung und Performance-Marketing heute entscheidend sind – und wie man als Händler mit den richtigen Daten und Prozessen am Markt bestehen kann. Außerdem wagen wir den Ausblick: Wie digital wird der Autohandel - und was bleibt menschlich? Höre rein für inspirierende Einblicke, ehrliche Learnings und einen authentischen Blick hinter die Kulissen der deutschen Automobilbranche.

In this episode of Talk Commerce, Brent Peterson interviews Mallory Wilberding, the Director of Sales at FusePoint. They discuss the critical role of measurement in marketing, especially in the context of changing data privacy regulations and the importance of understanding different types of measurement. Mallory emphasizes the need for brands to move beyond vanity metrics and focus on true ROI. They also explore common mistakes marketers make in measurement, the impact of AI and machine learning, and how to prepare for key shopping events like Black Friday and Cyber Monday. The conversation concludes with advice for marketers on how to effectively communicate the value of measurement to stakeholders.TakeawaysMeasurement is crucial for understanding marketing effectiveness.Brands should focus on true ROI rather than vanity metrics.Different types of measurement serve different purposes.Marketers often make mistakes by relying on outdated metrics.AI and machine learning can enhance measurement strategies.It's important to be agile and adjust measurement approaches as needed.Preparation for key shopping events should include measurement strategies.Understanding customer behavior is key to effective marketing.Measurement should be an ongoing process, not just for specific campaigns.Marketers need to educate stakeholders on the value of measurement.Chapters00:00Introduction to Mallory Wilberding and FusePoint02:27The Importance of Measurement in Marketing06:43Understanding Different Types of Measurement10:45Common Mistakes in Measurement Practices14:27The Role of AI in Advertising18:17Preparing for Black Friday and Cyber Monday20:28Advice for Brand Marketers21:20Closing Thoughts and Resources

In this episode of Always Be Testing, host Tye DeGrange sits down with Bryn Jones, Co-founder and CEO of PartnerStack, a leading B2B SaaS partner marketing platform. Bryn has spent the past decade redefining how companies scale through partnerships, drawing from his experience growing PartnerStack from its early days at Y Combinator to becoming an industry leader. The conversation dives into the evolution of B2B partnerships and how PartnerStack is helping companies move beyond traditional sales and marketing models toward sustainable, efficient growth. Bryn shares lessons from the company's journey—emphasizing the importance of customer feedback, culture, and adaptability—and highlights how partner teams can align closer with revenue goals. They also explore the growing role of AI and automation in partnerships, the creation of generational wealth within partner ecosystems, and why partnerships are beginning to look more like marketing in the years ahead. The episode wraps with Bryn's reflections on leadership, humility, family, and even gardening—where he draws parallels between patience, growth, and building something that lasts.

Fokus auf Performance, KI oder doch Kreativität? Die Antwort ist: alles drei. Denn Markenaufbau geht nicht ohne Performance Marketing und andersherum ebenso nicht. Und die künstliche Intelligenz ist sowieso nicht mehr wegzudenken. Wie genau diese drei Bereiche zusammen arbeiten, dazu mehr in dieser Folge!

After eleven episodes dissecting partnership dynamics from every conceivable angle, this season finale doesn't just recap — it crystallises the precise tactical moves separating forgettable affiliate relationships from decade-spanning strategic alliances.Industry veterans have shared frameworks that actually work in the trenches, not theoretical models that collapse under real-world pressure. Their insights reveal how data transparency reshapes power dynamics, why treating affiliates as vendors guarantees eventual churn, and the micro-moments that compound into sustainable competitive advantage.Who should listen to this episode?This wrap-up serves affiliate managers tired of surface-level networking advice and operators questioning why their partnership retention resembles a leaky bucket.If you've built programs that plateau after initial wins, or wonder why competitors maintain relationships you can't seem to sustain, these consolidated lessons expose what's missing from your approach. Program directors evaluating their 2026 strategy will find tactical adjustments that don't require massive budget increases — just sharper execution on overlooked fundamentals that compound over time.Talking points include: Data as the New Trust Currency: Why visibility into metrics, transparent tracking systems, and real-time reporting have evolved from nice-to-have features into non-negotiable foundations for building sustainable affiliate partnerships that withstand market volatility.From Vendor to Strategic Partner: The mindset shift required to transform transactional affiliate relationships into co-marketing alliances where both parties actively contribute to strategic planning rather than executing predefined promotional calendars.The Retention Blueprint: How leading operators moved beyond acquisition metrics to build comprehensive player lifecycle strategies, recognising that understanding traffic source quality determines long-term profitability more than initial conversion rates.Listen to find out more about: How Leanna Klyne's "five P's" flywheel transforms social media profiles into partner acquisition engines that consistently attract aligned affiliates without cold outreach.Why Tero Paivarinta's approach to nurturing smaller, high-growth affiliates delivers better long-term results than chasing established "whale" partners who demand disproportionate attentionThe specific tactical adjustments affiliate managers can implement within existing programs to shift from transactional relationships toward the strategic partnerships that weather market changes and platform policy shiftsOur thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Send me a text with your questions

In this episode of Always Be Testing, host Tye DeGrange sits down with Nicole Leffer, an AI consultant, speaker, and founder of her own AI consultancy helping marketing teams and organizations understand, adopt, and integrate generative AI tools effectively. With a background as Head of Marketing for a B2B SaaS company, Nicole began experimenting with AI tools in 2021—long before the ChatGPT boom—and has since become a trusted voice in AI strategy, training, and implementation.Nicole shares her journey from early AI adoption in marketing to launching her consultancy, offering practical insights for brands navigating this fast-evolving landscape. The conversation explores how AI can transform marketing workflows and team productivity, why organizations should start with one tool before expanding, and the risks of “cognitive offloading” or trusting AI too much. Nicole emphasizes the importance of maintaining human oversight, communication, and critical thinking, while debunking common misconceptions about AI's limitations and potential.They also discuss how to train teams to use AI responsibly and creatively, the role of experimentation and continuous learning in the AI era, and why smaller, agile teams often see greater success with implementation than larger, more rigid organizations. Beyond strategy, Nicole shares her creative side—her passion for travel, music, and using tools like Sunno to compose songs—illustrating how AI can enhance both professional workflows and personal expression.

Building successful affiliate partnerships isn't just about sending cold emails and hoping for responses. In this episode, Lee-Ann sits down with Leanna Klyne, Affiverse's Head of Agency and an 18-year veteran of affiliate marketing, to reveal the exact five-step framework their agency uses to build lasting partnerships that actually convert. This isn't theory—it's the battle-tested system they use daily to connect brands with high-performing affiliates, and they're sharing it all, from LinkedIn profile optimisation to why your first email line is make-or-break.Talking points include:The five P's flywheel: Profile, Pitch, Publish, Productise, and Partnerships—and why each stage builds on the last.Why 120+ daily emails mean your cold outreach needs to hook affiliates in the first line or get deleted.How to segment onboarding experiences by affiliate type and generation (Gen Alpha, Gen Z, and Millennials don't communicate the same way).Listen to find out more about: The exact tools Affiverse uses in their agency (hint: reach out on LinkedIn for the "MoFo tools list")Why Leanna keeps partners in her database for years, and how one four-year-old relationship just delivered results on a new programThe Nike approach to becoming an industry voice: just do it, and post consistentlyKey segments of this podcast and where you can tune in to go direct: [13:25] The cold email problem: breaking through 120+ daily emails and why your first line is everything[19:48] How to become a trusted industry voice through authentic publishing and thought leadership[38:33] The one action to start today if you want to attract affiliates instead of chasing themOur thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Send me a text with your questions

He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today's visual overload.Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he's betting on radio and podcasts, and how a singing prairie dog and memorable earworms can do serious brand-building work.Ryan and Stephanie dig into balancing art and science in measurement, evolving a beloved brand without throwing away equity, launching the “Savings Wrangler” platform largely in-house, and the PR and discoverability strategies built for an AI-driven search world. If you care about growth that lasts longer than a dashboard refresh, this conversation is for you.Listen for: how to rise to CMO in five years, making audio an advantage, crafting jingles that stick, designing a multi-horizon measurement system, and scaling brand salience without a costly rebrand. Key Moments: 00:00 Introduction to GoodRx's Marketing Strategy01:37 How Ryan Sullivan Became a CMO in Five Years05:34 Measurement and Marketing Efficacy10:57 The Savings Wrangler Campaign29:50 Balancing B2C and B2B Marketing32:40 The Importance of Brand Consistency36:38 Contrarian Marketing Bets37:21 The Power of Audio in Marketing41:32 Leveraging Third Party Content for AI Brand Discovery45:15 Balancing Data and Intuition in Marketing51:26 Building a Robust Measurement System01:00:55 Lightning Round: Quickfire Questions For GoodRx's CMO Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Finally, some insights brand builders and performance marketers can agree on.We gathered CAOs in finance, food, jobs, and boots to share everything they've learned as they've scaled podcasting to enviable levels–and whether you're brand or performance, you'll benefit from their wealth of experienceOn The Media Roundtable, we have one of our favorite conversations from the 2025 CAO Summit. Conor Doyle (President, Oxford Road) moderated ”No More Maybes: Scaling Podcast Performance with Precision,” where he gathered some of the sharpest CAOs who have scaled podcasts and agreed to share their secrets. Conor sat down with:• Gladwell Mwangi (Director of Paid Media, Whole Foods)• Kezia Koo (Former Sr. Director, Global Growth & Performance Marketing, Indeed),• Megan Smith (Director, Media Strategy, Tecovas), and• Nick Fairbairn (Vice President, Growth Marketing, Chime)These audio evangelists candidly shared how they grew podcasts with confidence and their hard-won lessons from the journey.They're talking: Measurement Quality, Podcasts Play Nice, Thoughtful Success, and more. Let's dig in.“ Every single time we ratchet up the quality of our measurement, it's telling us time and time again, that podcast is efficient, it's driving revenue and bringing customers in.”– Kezia Koo (Former Sr. Director, Global Growth & Performance Marketing, Indeed)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Always Be Testing, host Tye DeGrange sits down with John Toskey, a seasoned marketing leader with over 25 years of experience in global partner and performance marketing. Having held senior roles at eBay, Affirm, and Opera Software, and now running his own consulting practice, John unpacks lessons from decades of leading high-performing global marketing teams. He shares valuable insights on building diverse and sustainable teams, creating a culture of experimentation, and the importance of asking the right questions when testing. The conversation dives into why diversity in location, experience, and seniority strengthens team performance, how to avoid “talent logjams” and keep growth pathways open, and what it takes to scale a test-and-learn culture while ensuring results are properly shared. John and Tye also explore the balance between data, intuition, and executive alignment in decision-making, the evolving future of performance marketing—from BNPL to retail media to influencer backlash—and the promise and risks of AI in marketing, including generational differences in its adoption. Adding a personal touch, John opens up about his passion for cooking, vegan living, and even bird-watching apps, making this conversation both insightful and relatable.

In this episode of Always Be Testing, host Tye DeGrange sits down with Kayla Castro, Senior Manager of Affiliates & Partnerships at Zenni Optical, to talk about the evolving world of affiliate marketing. Kayla shares her experience leading affiliate programs and offers practical insights on how to audit and optimize affiliate strategies for long-term success.The conversation covers common mistakes brands make in affiliate marketing and why internal communication is critical for gaining leadership buy-in. Kayla also dives into the complexities of measurement, breaking down MTA, MMM, incrementality, and attribution models in a way that helps marketers understand how to use the right tool for the right decision.They explore how to balance efficiency, partner diversity, and sustainable growth while leveraging AI as a supportive tool without losing the human touch that drives authentic, trust-based relationships with partners. Beyond marketing, Kayla shares personal perspectives on travel, books, and professional growth, making the discussion both practical and relatable.

Yemi Akisanya, Head of JEDI (Justice, Equity, Diversity, and Inclusion) at Axon, joined us on The Modern People Leader. We talked about how the DEI conversation is evolving post-2020, why quotas are being replaced with performance-aligned strategies, and how Axon is making inclusion measurable and mission-critical.---- Sponsor Links:

In this special episode, Tye DeGrange, CEO of Round Barn Labs and host of Always Be Testing, reflects on his journey in marketing and the timeless principles he calls the Cowboy Code. Drawing from his upbringing on a California ranch and decades of experience leading growth at eBay, StubHub, and beyond, Tye explores what B2B marketers can learn from consumer brands.He highlights why trust and authenticity are more critical than ever in today's trust-deficit world, and how partner and affiliate marketing can help bridge the gap. From lessons in finishing what you start, keeping promises, and “talking less but saying more,” Tye makes the case that B2B has its moment now—to embrace authenticity, invest in brand, and build lasting trust with buyers.

Performance marketing is one of the most popular ways brands try to grow. But here's the problem: too often, leadership decisions create gaps that keep campaigns from reaching their full potential. In this episode, Sonia Thompson sits down with Laura Lee—growth marketing expert, fractional CMO, founder of LL Consulting, and board member of Asians in Advertising—to explore a major miss in performance marketing today. Together, they discuss how decisions around values, customer understanding, and whose voices get prioritized can mean the difference between clicks that fall flat and strategies that drive loyalty and growth. If you want to close the gap, strengthen trust, and ensure your marketing resonates with today's evolving consumer base, this episode is for you. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Laura Lee on LinkedIn - https://www.linkedin.com/in/llee01/ LL Consulting - https://www.linkedin.com/company/teamllconsulting/ Asians In Advertising - https://www.asiansinadvertising.com/

Andre Banks, founder of NewWorld, unpacks how media, identity, and culture intersect—and what it means for modern marketing. Learn why cultural intelligence matters more than ever in building trust and relevance today.

In this episode of the Always Be Testing podcast, Peter Denton—a seasoned growth and marketing leader with a 25+ year career in startups, product experimentation, and marketing innovation—shares a wealth of insights from his journey through the dot-com boom to leading growth at XMTP and previously Pioneer Square Labs.Peter discusses how to de-risk startups before launch, leverage APIs and data for faster insights, and adapt to changing marketing landscapes driven by AI, privacy, and emerging tech like blockchain and quantum security. From the rise of agents and protocols to the future of messaging platforms, Peter offers a masterclass on building, testing, and scaling products in today's fast-moving world.

In this episode, Kathryn mixes marketing magic with Jennifer Warren, VP of Global Brand Marketing and Creative at Indeed. They discuss the intersection of brand and performance marketing, the challenge of proving the value of brand efforts and Indeed's experiments with social listening. Guest Quote: “ One of the things that we have done to help build faith in things like media mix modeling is calibrate the model based on different information. So whether it's experiments, clean room experiments that we're doing or using last click data, we use that to look at what we're learning from our model, for example, and say, ‘okay, this is like out of line. So that means we should probe a little bit more on this channel and what the model is telling us'. Last click is a lot simpler to measure, so it's a lot easier to put your faith in that. When I think about performance marketing, that was for a long time the way everything was measured. But as the world has become more complicated,  I've had to really work hard at trying to demonstrate that brand and performance are things that work together.'Episode Breakdown: [03:02] Alchemy UnveiledAttribution and proving the value of brand: While last click may be easier to measure, it doesn't tell the full picture. There is huge value in brand initiatives, even if it is harder to calculate. [17:34] From Nuggets to Campaign GoldListen to the market: Indeed experimented with social listening tools that allowed them to better position and educate their customers, avoiding costly mistakes. [24:24] Gold Rush!Brandformance is the way to go: Brand versus performance is a false dichotomy. The two functions should be in lock-step with each other, driving impact together.  Links & Resources:Connect with Kathryn: https://www.linkedin.com/in/kathrynturnoff/Connect with Jennifer: https://www.linkedin.com/in/jenniferstilleywarren/Learn more about Deluxe: https://www.deluxe.com/Learn more about Indeed: https://www.linkedin.com/company/indeed-com/

Bryan Phelps is a seasoned expert in digital marketing, with over 15 years of experience helping brands navigate the complexities of the industry. As the Founder and CEO of Big Leap, he has transitioned from a technical SEO specialist to a leader in brand-led performance marketing. His philosophy centers on the belief that sustainable growth comes from integrating brand strategy with performance execution, allowing businesses to create cohesive narratives that resonate with their audiences. Under Bryan's leadership, Big Leap has established itself as a growth partner for a diverse range of clients, including independent brands, private equity-backed businesses, and publicly traded companies. By focusing on a brand-led performance marketing approach, Bryan and his team help clients align their messaging and marketing efforts, ensuring consistency and clarity across all channels. This adaptability is crucial in a rapidly changing digital landscape, where consumer preferences and technological advancements continuously evolve. If you're looking to enhance your brand's marketing strategy and achieve sustainable growth, consider connecting with Bryan Phelps on LinkedIn. You can also visit his website at Big Leap to explore the services they offer and discover how his expertise can help your business thrive in today's competitive environment. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

In this episode of Always Be Testing, host Tye DeGrange sits down with Erica Yoon, Director of Marketing at BuildOps, a vertical SaaS platform designed for commercial contractors. With prior experience at companies like Reddit, Erica brings a rich perspective on scaling marketing strategies that go beyond demand generation.

“A CMO Sidekick is whatever you want it to be, right? It's your partner in crime. It's your sounding board. It's a person to help you fill in all of the tasks that you need done.” -Lindsey Scheftic   What does it mean to be a “CMO Sidekick”? For Lindsey Scheftic, it's about being the trusted partner that today's marketing leaders can rely on to navigate an ever-evolving industry. A tenacious problem-solver and seasoned marketing leader, Lindsey has built her career on uncovering growth opportunities across digital media, emerging tech, entertainment partnerships, and innovative product launches. In this conversation, she shares how the modern CMO role has shifted—expanding beyond brand and growth to include AI, automation, and new demands for agility. Lindsey breaks down how her “CMO Sidekick” concept supports overextended executives, filling in critical gaps while driving efficiency and strategy in a complex marketing landscape.   Website: https://thecmosidekick.com/ LinkedIn: https://www.linkedin.com/in/lindseyscheftic/ Instagram: https://www.instagram.com/thecmosidekick/

“A CMO Sidekick is whatever you want it to be, right? It's your partner in crime. It's your sounding board. It's a person to help you fill in all of the tasks that you need done.” -Lindsey Scheftic   What does it mean to be a “CMO Sidekick”? For Lindsey Scheftic, it's about being the trusted partner that today's marketing leaders can rely on to navigate an ever-evolving industry. A tenacious problem-solver and seasoned marketing leader, Lindsey has built her career on uncovering growth opportunities across digital media, emerging tech, entertainment partnerships, and innovative product launches. In this conversation, she shares how the modern CMO role has shifted—expanding beyond brand and growth to include AI, automation, and new demands for agility. Lindsey breaks down how her “CMO Sidekick” concept supports overextended executives, filling in critical gaps while driving efficiency and strategy in a complex marketing landscape.   Website: https://thecmosidekick.com/ LinkedIn: https://www.linkedin.com/in/lindseyscheftic/ Instagram: https://www.instagram.com/thecmosidekick/

In this episode, host Gary Bird breaks down the truth about pay-for-performance dental marketing and why so many dentists are frustrated with SEO, websites, and traditional dental marketing companies. Many doctors are searching for guaranteed results, but without fixing operational issues like unanswered calls, low phone conversion rates, and poor scheduling, no marketing strategy can succeed. Gary explains how dental practices lose thousands in wasted marketing dollars and shares how data, accountability, and patient lead tracking can transform results. If you want to double new patients, build trust with your marketing company, and finally see ROI from dental marketing, this video is essential for you.Connect with our Host, Gary Bird, Here ⤵️SMC: https://smcnational.com/Personal: https://thegarybird.com

Scott invites Jeremy, founder and CEO of Euka.ai, to tell us how TikTok Shop is transforming e-commerce growth. Jeremy shares how brands are leveraging micro-creators and affiliates to generate viral content, scale sales, and even create a halo effect that boosts demand on Amazon. Together, they unpack why TikTok has become a key driver for brands looking to go from zero to $100M in record time. Scott and Jeremy also discuss how Euka's AI-powered platform helps brands automate creator outreach, re-engagement, and incentive programs to keep affiliates producing high-performing content.   Episode Notes: 00:18 - Jeremy Yaoxin Ding Introduction 02:35 - The TikTok Affiliate Model Explained 05:40 - Yuka's Tools for Brand Success 06:47 - Activating and Incentivizing Creators 09:38 - Category Suitability and Limitations 11:15 - The Evolving TikTok Shop Landscape 12:49 - Managing Creator Saturation 15:58 - TikTok Shop's Halo Effect on Amazon Sales 18:05 - LTV-to-CAC Metric 19:44 - Performance Marketing and Incrementality 20:51 - Where Social Commerce Is Going 23:07 - Practical Steps for TikTok Shop Newcomers   Related Post: How Amazon Sellers Can Use Content Marketing to Increase Sales and Build Brand Authority   How to Reach Jeremy: LinkedIn: linkedin.com/in/jeremy-yaoxin-ding-6bb60554 Website: https://www.euka.ai/about Email: jeremy@euka.ai   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

We're joined by Lucas Beland, Co-Founder & CEO of Goloot, an innovative content platform helping Consumer and B2B brands secure content placements on a performance basis. In this episode, we dive into the evolving world of content and influencer marketing, exploring why it's time to move past vanity metrics and focus on real business outcomes like customer acquisition cost, ROAS, and lifetime value rather than likes or impressions. We also discuss why authenticity wins—how raw, relatable, and creator-led content resonates more deeply with audiences than overproduced ads, ultimately driving stronger engagement and higher sales.

Get ready for an absolute masterclass in partnership building! This week, host Lee-Ann Johnstone sits down with industry legend Moshe Adir, Founder of Vegas Kings and one of the most successful agency owners in the iGaming space. With decades of experience spanning from the early days of DOS programming to building multi-million pound partnerships, Moshe shares the hard-won lessons that separate successful long-term partnerships from quick-burn transactional relationships. This isn't your typical business chat – it's raw, honest insights from someone who's been there since the internet's first browser and has the battle scars to prove it.Talking points include:Why being "the pen AND the ink" for your clients creates partnerships that last decades, not months.The brutal truth about when to walk away from lucrative deals that don't align with your values.How staying boutique can actually make you more profitable than scaling to hundreds of employees.Listen to find out more about:The exact moment Moshe knew he'd found his calling (involving a DOS programming book in the South African army)Why WhatsApp has become his most critical business tool for managing global partnershipsHis controversial take on why "just buy traffic and get rich" is the most dangerous myth in affiliate marketingKey segments of this podcast and where you can tune in to go direct: [08:44] The North Star principle for building partnerships that last decades[24:13] The CEO stepping-down story that will change how you view leadership[30:40] Rapid-fire partnership wisdom and industry myth-bustingOur thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Send me a text with your questions

A CMO Confidential Interview with David Aaker, Vice Chair of Prophet, author of numerous marketing books including Aaker on Branding 2nd Edition, formerly a Haas School of Business Professor. David discusses the history of brand equity starting with the BCG model from the 90's and why that model and scanner data drove a short-term sales focus at the expense of brand equity. After years of progress, he believes we are now experiencing "A revival of short-termism." Key topics include: the differences between B2B and B2C brand building; the need for marketers to appreciate that brands aren't built in isolation; and how to break through in a hostile communications environment. Tune in to hear why he believes "There are easy ways for companies to build better brands," and case studies from Dove and Uniqlo. Brand value has been discussed for decades—so why isn't it a universally accepted business principle? In this episode of CMO Confidential, host Mike Linton sits down with branding legend David Aaker, Vice Chair at Prophet, author of 18 books, and widely regarded as the “Father of Modern Branding,” to unpack why the fight for brand equity is far from over.From the origins of brand equity in the 1990s to today's hostile marketing environment, Aaker shares insights on: • Why brand should be treated as a long-term asset, not a short-term tactic • How short-termism and performance marketing are eroding brand value • The difference between B2B and B2C brand management (and why organizational values matter more in B2B) • Examples of brands that have nailed disruptive innovation and purpose-driven branding (Dove, Uniqlo, Habitat for Humanity) • Why most companies are managing brands poorly in today's cluttered, skeptical media environment • How AI could democratize creativity and make professional branding accessible to more companiesPacked with history, frameworks, and practical examples, this conversation will change the way you think about brand value, brand portfolios, and how to make your brand truly indispensable.00:00 – Introduction to CMO Confidential & Guest David Aaker01:15 – Why Brand Value Still Isn't a Universally Accepted Principle03:45 – The Birth of Brand Equity in the 1990s06:10 – Short-Termism, Performance Marketing, and the Brand Erosion Problem08:35 – How to Justify Brand as an Asset (Case Studies & Examples)11:20 – The Visibility Advantage and 14 Dimensions of Brand Value13:05 – Why CFOs and Boards Believe in Other Brands, but Not Their Own15:10 – B2B vs B2C Branding: Key Differences and What Matters Most17:45 – Why Many Companies Are Managing Brands Poorly Today20:00 – Branding in a Hostile Communication Environment22:05 – The Power of Brand Portfolios, Companion Brands, and “Silver Bullet” Brands24:30 – Examples: Uniqlo, HeatTech, and the Westin Heavenly Bed26:10 – Super Bowl Advertising: Breaking Through Clutter and Skepticism28:00 – AI, the Democratization of Creativity, and the Future of Branding29:20 – Final Advice: Your Duty as a Marketer to Build the Brand as an Asset30:15 – Closing Remarks & SubscribeHere's your list fully hashtagged and comma-separated:#cmoconfidential, #DavidAaker, #brandvalue, #brandequity, #brandstrategy, #marketingstrategy, #brandingadvice, #B2Bbranding, #B2Cbranding, #brandmanagement, #shorttermism, #performancemarketing, #purposedrivenbranding, #DoveRealBeauty, #UniqloHeatTech, #HabitatforHumanity, #marketingleadership, #brandportfolio, #brandeddifferentiators, #brandedenergizers, #brandedsourceofcredibility, #hostilemediaenvironment, #disruptiveinnovation, #AIinbranding, #democratizationofcreativity, #CMOpodcast, #marketingpodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Even if people are distracted by Slack or an SMS message, when they look back at your slide they can zoom in and see quickly what they're supposed to digest." In an era of ever decreasing attention spans, marketers should focus not just on how to keep their consumers interested, but also on how to make it easy for their peers and stakeholders to digest their data. Drew Hampton, Head of Performance Marketing at Varo Bank, gives us a masterclass on how to use and communicate data effectively to get ahead. Tune in to learn some of his key tips. 

Welcome to this week's Affiliate Marketing Podcast with host Lee-Ann Johnstone, where we explore how to build successful partnerships in affiliate marketing. This episode features some real talk from Stefan Muehlbauer, CEO of Affpal Consulting and affjobs.com, a seasoned industry veteran with 15+ years of experience who has transformed from running affiliate programs to becoming one of the industry's most sought-after recruiters and consultants. Stefan shares his unconventional journey from selling insurance to building a recruitment empire through the power of personal relationships and strategic giving.Talking points include:The strategic value of attending 25+ industry conferences annually for networkingHow giving without expectation for 12 years built Stefan's recruitment business overnightWhy affiliate managers should experience media buying themselves to understand scaling challengesListen to find out more about:How Stefan accidentally built a recruitment empire by placing 50+ people in jobs for freeThe specific AI tool Stefan recommends every affiliate marketer should experiment with right nowHis rapid-fire insights on the most overrated trend and underrated opportunity in affiliate marketing todayKey segments of this podcast and where you can tune in to go direct: [05:17] The secret sauce of relationship building - genuine interest over manipulation[25:08] The biggest mistake affiliate managers make - focusing only on whale affiliates[29:40] Rapid fire round: Most overrated trends and underrated opportunities in affiliate marketingOur thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Send me a text with your questions

230 | Produkt ist fertig - wie finde ich jetzt Kunden? Alex bespricht mit Simon Walter, Chief Strategy Officer von Project A, über die 4 Arten der Go-To-Market Strategie.Finde die perfekte Geschäftsidee für dich in unserem 1-minütigen Quiz: digitaleoptimisten.de/quiz.Mehr von Simon hier in seinem Newsletter: https://drsimonwalter.substack.com/Kapitel:(00:00) Intro(06:25) Warum Go-to-Market oft scheitert – unterschätzte Aufgabe, Differenzierung als Schlüssel(09:36) Product-Led Growth verstehen – Hotmail, Zoom, Dropbox & die Monetarisierungs-Hürde(22:35) Sales-Led vs. Marketing-Led – Funnel-KPIs, hohe CACs, Performance-Plateau (ca. 20:00)(44:54) Brand-Led als Turbo – Zalando, Oatly & der Medienbruch-Effekt (ca: 39:40)(53:10) Größte Fehler (ca. 52:00)(61:00) Simons Geschäftsidee: OnlyFans für Thought LeaderMehr Kontext:In dieser Episode diskutieren Simon und Alex die Bedeutung und Herausforderungen von Go-to-Market-Strategien für Gründer. Sie beleuchten verschiedene Ansätze wie Product-Led, Sales-Led und Marketing-Led Strategien und geben Einblicke in deren Vor- und Nachteile. Anhand von Beispielen aus der Praxis wird verdeutlicht, wie wichtig eine durchdachte Go-to-Market-Strategie für den Erfolg eines Startups ist. In diesem Gespräch diskutieren Alex Mrozek und Simon verschiedene Go-to-Market-Strategien, insbesondere die Unterschiede zwischen Marketing-led und Brand-led Ansätzen. Sie beleuchten die Herausforderungen, die Startups im Performance Marketing begegnen, und die Fehler, die Gründer häufig machen. Zudem wird die Bedeutung von hypothesenbasiertem Arbeiten im Mittelstand hervorgehoben und eine innovative Idee für eine Plattform vorgestellt, die Thought Leaders monetarisiert.Keywords:Go-to-Market-Strategie, Gründer, Produktentwicklung, Marketing, Sales, Product-Led Growth, Sales-Led, Marketing-Led, Startups, Unternehmensstrategie, Marketing, Go-to-Market, Performance Marketing, Brand Marketing, Startups, Hypothesenbasiertes Arbeiten, Direct-to-Consumer, Fehler von Gründern, OnlyFans für Thought Leaders

Russell Breuer, founder of Spot & Tango, shares the remarkable journey of building a $100+ million pet food company from a New York studio apartment in just seven years. What makes this story even more impressive? They've remained profitable while operating as a subscription-only, direct-to-consumer brand in the competitive pet food space. Russell reveals the strategic decisions that set them apart—from their innovative "Unkibble" fresh-dry process to building their own 70,000 square foot manufacturing facility in Pennsylvania. This conversation is packed with actionable insights on vertical integration, subscription model optimization, and performance marketing excellence.This episode is essential listening for any D2C founder looking to build sustainable, profitable growth while maintaining premium positioning in their market.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Spot & Tango: The Value Proposition of Fresh Pet Food(06:15) The Importance of Vertical Integration(11:56) Subscription-Only Model: A Strategic Choice(15:52) Key Lessons for Increasing Conversion Rates(19:03) The Role of Education in Customer Engagement & Relationships(23:09) Understanding Return on Invested Capital(28:58) Growth Levers & Marketing Strategies(32:29) The Role of AI in Performance Marketing(35:05) What's Next for Spot & Tango—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Russell's LinkedIn: https://www.linkedin.com/in/russell-breuer-0b3b57Spot & Tango Website: https://spotandtango.com/_Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Jeff Oxford, Bryan Porter and more

In Episode 85 of the Digital Velocity Podcast, Erik Martinez sits down with Pat Barry, President of demystifAI and a seasoned data scientist, to tackle one of the thorniest challenges in modern marketing: how to measure and forecast performance in a world full of fragmented data. From McDonald's digital tracking systems to direct-to-consumer (DTC) marketing attribution puzzles, Pat shares his cross-industry experiences using AI and synthetic data to fill in gaps, build more accurate forecasts, and drive smarter decision-making. They unpack the often-misunderstood limitations of Google Analytics, the data blind spots caused by Safari, cookies, and ad blockers, and the growing role of generative AI in turning incomplete data into actionable intelligence. Whether you're a CMO building next year's budget or a performance marketer struggling with conflicting reports, this episode offers deep insights into: • Why most digital data is not as accurate as you think—and how to manage it • How synthetic data can simulate realistic scenarios for forecasting and strategy • Ways to test AI-generated forecasts for precision using statistical models • What every DTC brand must know about attribution, consent loss, and multi-device journeys Tune in to learn how to use AI as your data 'time machine'—not just for insights, but for impact. Contact Pat: demystifAI - Company Website LinkedIn - demystifAI LinkedIn - personal