Podcasts about performance marketing

Get ready for an absolute masterclass in partnership building! This week, host Lee-Ann Johnstone sits down with industry legend Moshe Adir, Founder of Vegas Kings and one of the most successful agency owners in the iGaming space. With decades of experience spanning from the early days of DOS programming to building multi-million pound partnerships, Moshe shares the hard-won lessons that separate successful long-term partnerships from quick-burn transactional relationships. This isn't your typical business chat – it's raw, honest insights from someone who's been there since the internet's first browser and has the battle scars to prove it.Talking points include:Why being "the pen AND the ink" for your clients creates partnerships that last decades, not months.The brutal truth about when to walk away from lucrative deals that don't align with your values.How staying boutique can actually make you more profitable than scaling to hundreds of employees.Listen to find out more about:The exact moment Moshe knew he'd found his calling (involving a DOS programming book in the South African army)Why WhatsApp has become his most critical business tool for managing global partnershipsHis controversial take on why "just buy traffic and get rich" is the most dangerous myth in affiliate marketingKey segments of this podcast and where you can tune in to go direct: [08:44] The North Star principle for building partnerships that last decades[24:13] The CEO stepping-down story that will change how you view leadership[30:40] Rapid-fire partnership wisdom and industry myth-bustingOur thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Send me a text with your questions

A CMO Confidential Interview with David Aaker, Vice Chair of Prophet, author of numerous marketing books including Aaker on Branding 2nd Edition, formerly a Haas School of Business Professor. David discusses the history of brand equity starting with the BCG model from the 90's and why that model and scanner data drove a short-term sales focus at the expense of brand equity. After years of progress, he believes we are now experiencing "A revival of short-termism." Key topics include: the differences between B2B and B2C brand building; the need for marketers to appreciate that brands aren't built in isolation; and how to break through in a hostile communications environment. Tune in to hear why he believes "There are easy ways for companies to build better brands," and case studies from Dove and Uniqlo. Brand value has been discussed for decades—so why isn't it a universally accepted business principle? In this episode of CMO Confidential, host Mike Linton sits down with branding legend David Aaker, Vice Chair at Prophet, author of 18 books, and widely regarded as the “Father of Modern Branding,” to unpack why the fight for brand equity is far from over.From the origins of brand equity in the 1990s to today's hostile marketing environment, Aaker shares insights on: • Why brand should be treated as a long-term asset, not a short-term tactic • How short-termism and performance marketing are eroding brand value • The difference between B2B and B2C brand management (and why organizational values matter more in B2B) • Examples of brands that have nailed disruptive innovation and purpose-driven branding (Dove, Uniqlo, Habitat for Humanity) • Why most companies are managing brands poorly in today's cluttered, skeptical media environment • How AI could democratize creativity and make professional branding accessible to more companiesPacked with history, frameworks, and practical examples, this conversation will change the way you think about brand value, brand portfolios, and how to make your brand truly indispensable.00:00 – Introduction to CMO Confidential & Guest David Aaker01:15 – Why Brand Value Still Isn't a Universally Accepted Principle03:45 – The Birth of Brand Equity in the 1990s06:10 – Short-Termism, Performance Marketing, and the Brand Erosion Problem08:35 – How to Justify Brand as an Asset (Case Studies & Examples)11:20 – The Visibility Advantage and 14 Dimensions of Brand Value13:05 – Why CFOs and Boards Believe in Other Brands, but Not Their Own15:10 – B2B vs B2C Branding: Key Differences and What Matters Most17:45 – Why Many Companies Are Managing Brands Poorly Today20:00 – Branding in a Hostile Communication Environment22:05 – The Power of Brand Portfolios, Companion Brands, and “Silver Bullet” Brands24:30 – Examples: Uniqlo, HeatTech, and the Westin Heavenly Bed26:10 – Super Bowl Advertising: Breaking Through Clutter and Skepticism28:00 – AI, the Democratization of Creativity, and the Future of Branding29:20 – Final Advice: Your Duty as a Marketer to Build the Brand as an Asset30:15 – Closing Remarks & SubscribeHere's your list fully hashtagged and comma-separated:#cmoconfidential, #DavidAaker, #brandvalue, #brandequity, #brandstrategy, #marketingstrategy, #brandingadvice, #B2Bbranding, #B2Cbranding, #brandmanagement, #shorttermism, #performancemarketing, #purposedrivenbranding, #DoveRealBeauty, #UniqloHeatTech, #HabitatforHumanity, #marketingleadership, #brandportfolio, #brandeddifferentiators, #brandedenergizers, #brandedsourceofcredibility, #hostilemediaenvironment, #disruptiveinnovation, #AIinbranding, #democratizationofcreativity, #CMOpodcast, #marketingpodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Even if people are distracted by Slack or an SMS message, when they look back at your slide they can zoom in and see quickly what they're supposed to digest." In an era of ever decreasing attention spans, marketers should focus not just on how to keep their consumers interested, but also on how to make it easy for their peers and stakeholders to digest their data. Drew Hampton, Head of Performance Marketing at Varo Bank, gives us a masterclass on how to use and communicate data effectively to get ahead. Tune in to learn some of his key tips. 

"Ich habe früher gedacht, meine Kampagne läuft einfach schlecht – bis ich begriffen habe, dass Google gar nicht wusste, was für mich ein Erfolg ist. Seitdem ich das ändere, laufen meine Ads wie auf Schienen. In dieser Folge zeige ich dir, wie du Google die richtigen Daten fütterst – und so endlich Kunden statt nur Klicks bekommst." Viele Unternehmer denken, ihre Google- oder Meta-Kampagne sei schlecht aufgesetzt, weil zu wenig passiert. Die Wahrheit: Meistens weiß das System gar nicht, was es optimieren soll – weil die falschen oder zu wenigen Conversions zurückgemeldet werden. In dieser Folge zeige ich dir: - Warum selbst 8 % Klickrate nichts bringt, wenn Google keine wertvollen Signale bekommt - Die magische Zahl an Conversions, ab der Google wirklich optimieren kann - Wie du Conversion-Werte vergibst, damit Google deine besten Leads priorisiert - Die größten Tracking-Fehler, die ich jede Woche in Konten sehe (und wie du sie vermeidest) - Warum Predictive Marketing nur funktioniert, wenn deine Daten stimmen Ich nehme dich mit in mein Vorgehen, das wir bei Kundenprojekten täglich einsetzen – von der Spalten-Analyse im Konto bis hin zur optimalen Gebotsstrategie. Das Ziel: Google so präzise mit Daten füttern, dass deine Kampagnen automatisch besser werden.

In this episode, Daniel sits down with Laura Mehren, Head of Performance Marketing and User Experience at S. Oliver Group, to explore how data-driven marketing powers growth in the competitive world of fashion retail. With a background spanning B2B and B2C, Laura shares her perspective on the evolving performance landscape, the synergy between brand and performance marketing, and how UX and creative optimization shape conversion success. Tune in to hear about: Laura's career path from B2B marketing to fashion e-commerce How S. Oliver balances brand building with performance efficiency The evolving role of creative in a post-targeting world The impact of AI, retail media, and rising CPCs on performance strategy Why user experience and webshop design are vital to conversion Building internal alignment between marketing, e-commerce, and tech Her take on mobile-first design and the role of brand-owned apps  

Welcome to this week's Affiliate Marketing Podcast with host Lee-Ann Johnstone, where we explore how to build successful partnerships in affiliate marketing. This episode features some real talk from Stefan Muehlbauer, CEO of Affpal Consulting and affjobs.com, a seasoned industry veteran with 15+ years of experience who has transformed from running affiliate programs to becoming one of the industry's most sought-after recruiters and consultants. Stefan shares his unconventional journey from selling insurance to building a recruitment empire through the power of personal relationships and strategic giving.Talking points include:The strategic value of attending 25+ industry conferences annually for networkingHow giving without expectation for 12 years built Stefan's recruitment business overnightWhy affiliate managers should experience media buying themselves to understand scaling challengesListen to find out more about:How Stefan accidentally built a recruitment empire by placing 50+ people in jobs for freeThe specific AI tool Stefan recommends every affiliate marketer should experiment with right nowHis rapid-fire insights on the most overrated trend and underrated opportunity in affiliate marketing todayKey segments of this podcast and where you can tune in to go direct: [05:17] The secret sauce of relationship building - genuine interest over manipulation[25:08] The biggest mistake affiliate managers make - focusing only on whale affiliates[29:40] Rapid fire round: Most overrated trends and underrated opportunities in affiliate marketingOur thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Send me a text with your questions

Affiliate-Netzwerke skalierbares Kundenwachstum – von Burgern bis Banking ist Affiliate-Marketing zurück auf der Überholspur! Gemeinsam mit Christian Onciu von MCANISM erfährst du, wie spezialisierte Netzwerke heute für konstanten Neukunden-Flow sorgen – sogar in hart umkämpften Märkten.   Zum Einstieg: Egal ob Food-Franchise, Boutique-Hotel oder digitale Finance-App – mit dem richtigen Partnernetzwerk zapfst du exklusive Reichweiten an, die Google Ads allein längst nicht mehr abdecken. Außerdem erklärt Christian, wie sein Team 50 Millionen Unique Visitors mobilisiert und warum Transparenz, Tracking sowie persönliche Betreuung die neue Währung im Performance-Marketing sind.   Ein praktisches Beispiel: Burger-Ketten wie Hans im Glück platzieren ihre Banner direkt unter beliebten Rezept-Videos von Food-Bloggern. Dadurch klickt der User, bestellt und genießt; anschließend weist das Tracking von MCANISM den Sale eindeutig zu. Somit zahlen Marken nur Provision, wenn wirklich ein Burger über die Theke geht – Streuverluste adé.   Ähnlich funktioniert es im Hotel-Segment. MCANISM bündelt hunderte Reise- und Hotel-Publisher in HotelCampaign. Daher kann ein Ostsee-Resort gezielt Herbst-Lücken füllen, ohne zuvor teure Influencer einladen zu müssen. Gezahlt wird erst, sobald Gäste einchecken; folglich bleibt das Modell für beide Seiten profitabel – klassisches Win-Win-Win.   Ein weiteres Schmankerl ist lokales Targeting. Hast du beispielsweise einen Franchise-Partner in Kiel, lässt sich jede City-Aktion über individuelle Shop-IDs separat tracken. Dadurch nutzen auch regionale Betriebe bundesweite Publisher-Power – ganz ohne eigenen Tech-Overhead.   MCANISM denkt jedoch weiter: Unter ChefsCampaign rollt das Team Food-Brands den roten Teppich aus, während es im App- und FinTech-Bereich Skalierungsraketen wie RTL Plus, JOIN oder Scalable Capital zündet. Darüber hinaus gehört ein dediziertes In-App-Tracking längst zum Standard-Werkzeugkasten, weil Mobile First Pflicht ist.   Und jetzt zu deinem Fahrplan: Zunächst packst du dein stärkstes Angebot in einen attraktiven Coupon oder Bonus-Deal. Anschließend definierst du eine faire Provision (Faustregel 70 % Publisher / 30 % Netzwerk). Schließlich übernimmt die MCANISM-Crew den Rest: Onboarding, Werbemittel, Qualitätscheck der Publisher sowie monatliche Sammelabrechnung. Auf diese Weise wird Affiliate-Netzwerke skalierbares Kundenwachstum so planbar wie nie zuvor.   Hör unbedingt rein und entdecke, wie Affiliate-Netzwerke skalierbares Kundenwachstum ermöglichen, wo klassische Ads längst verpuffen – gleichgültig, ob im Restaurant, im Resort oder in der Trading-App!  

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utmsource=organic&utmmedium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um einen Klassiker: Deine Meta Ads liefern plötzlich richtig starke Ergebnisse – und brechen dann komplett ein? Wir schauen uns an, woran das liegen kann, was du tun solltest, wenn der ROAS ins Bodenlose fällt und wie du deine Ads wieder stabil auf Kurs bringst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

What if you could boost marketing performance, cut costs, and launch campaigns in minutes, not days?  In this episode of Leader Generation, Tessa Burg talks with Martin Kristiseter about the real-world impact of AI on performance marketing. From automating tedious workflows to using data-driven insights for creative optimization, Martin shares how his team is using AI to deliver measurable outcomes while keeping transparency front and center. Martin also opens up about his path to CEO and how his team is navigating rapid change without losing sight of people. He offers practical advice for leaders who want to integrate AI without the hype, create new roles (not just cut old ones), and build trust with clients in a tech-driven landscape.  If you're looking to make smarter marketing decisions—and move faster while doing it—this conversation is packed with insights you can use right now. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    About Martin Kristiseter: Martin Kristiseter is an accomplished entrepreneur and digital executive with 20 years of experience in digital media, ad technology, and programmatic solutions. He currently serves as the CEO of Digital Remedy, a Performance Media Company built for brands, agencies, and media companies. Krisitiseter previously launched the digital advertising business at Marketron that transformed a declining revenue management and radio traffic business (SaaS) into a growth company through Pitch — an omni-channel workflow, sales enablement, fulfillment, and reporting platform for media companies. He is a graduate of the University of Colorado, where he earned a BA and MBA in Finance.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Guest: Hikari Senju, Founder & CEO at Omneky -- AI isn't just generating ad copy—it's reshaping the entire performance marketing playbook for B2B SaaS. In this episode, Hikari Senju, founder and CEO of Omneky, shares how the platform evolved from an enterprise solution to a self-serve powerhouse—and why smart creative strategy matters more than big budgets. Key insights from this episode: Why brute-force creative testing consistently outperforms guesswork How ad performance data can directly inform GTM messaging Why brand inconsistency across platforms kills trust and conversion How AI-powered ads are becoming core to revenue strategy If you're a B2B SaaS CMO or CRO looking to improve ROAS, scale faster with fewer resources, or make AI actually work for your GTM team, this episode is a must-listen. ---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

In this compelling episode, Lee-Ann Johnstone sits down with Richard Dennys, CEO of Game Lounge, for his second appearance on the podcast. Richard brings a unique perspective to partnership building, drawing parallels between his 30-year relationship, his passion for boating, and running a successful affiliate business with 60 live websites generating 15-20,000 new players monthly. This conversation goes beyond typical business advice, exploring the human elements that make partnerships truly successful in the affiliate marketing industry.We're delighted to have Mate Affiliates supporting this season of the podcast - thank you for making these conversations possible.Talking points include:How a 30-year relationship teaches you about building business partnerships.Why Game Lounge implemented a radical data transparency index to evaluate affiliate platforms.The surprising results of implementing a four-day work week and doubling productivity per employee.Listen to find out more about:Why treating affiliate relationships like a community rather than traffic suppliers transforms program performance.How Richard uses "synthetic players" and AI to test and optimise affiliate partnerships.The three essential tips every affiliate manager needs to focus on in the next month.Key segments of this podcast and where you can tune in to go direct: [12:52] Boating philosophy: Why being on the water mirrors running a successful business.[28:59] Four-day work week results: How less time created more productivity.[34:48] Three essential tips for affiliate managers building successful partnerships.Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Send me a text with your questions

Jack Shannon is the Co-founder and CEO of Recess, a brand activation platform for top consumer brands, like PepsiCo, General Mills, and Milk Bar. With over 15 years of experience scaling innovative marketing solutions, he and his partner have scaled Recess from the ground up. Jack is also an investor in Venvee and Editframe.  In this episode… As retail media networks proliferate and demand more brand dollars, many companies struggle to identify which channels deliver results beyond the major platforms like Amazon and Walmart. With hundreds of fragmented options, it's increasingly difficult to measure ROI, target consumers, and justify media spend. How can brands identify a scalable, performance-driven alternative that bridges physical and digital touchpoints? Experiential marketer and media strategist Jack Shannon advises brands to leverage performance-driven sampling and targeted real-world applications. This includes using mobile data to reach high-density shopper audiences in environments like gyms, schools, and apartment communities — places where people are naturally engaged. By blending audience targeting, digital amplification, and measurement tools like store lift analysis and loyalty data integration, experiential marketing can drive bottom-funnel metrics and long-term customer loyalty. In this episode of The Digital Deep Dive, Aaron Conant sits down with Jack Shannon, Co-founder and CEO of Recess, to discuss measuring and scaling experiential marketing. Jack talks about sampling as a form of performance media, how social amplification and real-world data drive meaningful outcomes, and how to reach offline audiences. 

Alkoholfreies Bier trifft auf pinkes Branding, Direktvertrieb und klare Haltung: Max Wittrock – Co-Founder von mymuesli, Jokolade und jetzt zeroLabs – zeigt, wie man eine neue Biermarke in einem der traditionsreichsten Märkte Deutschlands aufbaut. Im Gespräch mit Michi erzählt Max, warum zeroLabs kein klassisches Getränkestartup ist, sondern ein mutiges Statement für eine neue Konsumkultur. Es geht um Community-Aufbau, ehrliches Performance Marketing, Category Creation – und darum, wie man mit wenig Budget und viel Überzeugung eine Marke entwickelt, die hängen bleibt. Dabei spricht Max offen über Learnings aus seinen früheren Gründungen, über Fehler, die er heute nicht mehr machen würde, und über die Realität, ein Startup lean, direkt und datengetrieben zu skalieren – von der Idee im Biergarten bis zum Listing im Handel._____________________Flaconi:Deutschland: Einfach und entspannt Beauty und Parfum auf ⁠www.flaconi.de⁠ shoppen: Mit dem Code “NEWCOM10” sparst du bis zum 31.08.2025 10 % ab einem Mindestbestellwert von 59 €.*Österreich: Einfach und entspannt Beauty und Parfum auf ⁠www.flaconi.at⁠ shoppen: Mit dem Code “NEWCOM10” sparst du bis zum 31.08.2025 10 % ab einem Mindestbestellwert von 59 €.*Schweiz: Einfach und entspannt Beauty und Parfum auf ⁠www.flaconi.ch⁠ shoppen: Mit dem Code “NEWCOM10” sparst du bis zum 31.08.2025 10 % ab einem Mindestbestellwert von 59 CHF.**Der Rabatt gilt nicht auf ausgeschlossene Marken und  Produkte  und ist nicht mit anderen Aktionen kombinierbar.Ausgeschlossene Marken & Produkte: CHANEL, Clive Christian, CREED, DR. BARBARA STURM, Emil Élise, ESSENTIAL PARFUMS, Gritti, HISTOIRES de PARFUMS, Initio, Laboratorio Olfattivo, LEN FRAGRANCE, Liquides Imaginaires, LORENZO VILLORESI, M.Micallef, Maison Crivelli, Maison Tahité, Moroccanoil, Pana Dora, Parfums de Marly, Perroy, Roberto Ugolini, Sensai, Simone Andreoli, Une Nuit Nomade, V CANTO, WIDIAN, XERJOFFNicht mit anderen Aktionen kombinierbar.

Follow us on LinkedIn:Subscribe to the bi-weekly newsletter packed with ecommerce news, advice and useful resources.https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Episode summary:In this conversation, James Gurd and Josh Duggan discuss the evolving landscape of ecommerce marketing, focusing on performance and brand marketing trends. They explore how consumer search behavior is changing due to AI and chatbots, the importance of content in marketing strategies, and the need for brands to optimise for profitability. The discussion also covers measurement techniques, the challenges of expanding into international markets, and the role of AI in enhancing paid media strategies.Key takeaways:The ecommerce landscape is rapidly changing due to AI and chatbots.Consumer search behaviour is shifting, with a predicted drop in search engine volumes as AI agents increaseBrands must adapt their marketing strategies to focus on upper funnel tactics.Content quality and relevance are crucial for engaging consumers today.Understanding profitability is essential for effective ad spend management.Incrementality testing helps brands measure the true impact of their marketing efforts.International markets present significant growth opportunities for ecommerce brands.Social proof can enhance the effectiveness of marketing campaigns in new markets.AI is increasingly being used to automate and optimise marketing processes.Brands need to be strategic in their approach to paid media and content creation.Chapters:[00:40] Introduction to E-commerce Marketing Trends[07:20] The Evolution of Consumer Search Behaviour[13:15] Paid Media Strategies and Consumer Behaviour[17:40] The Importance of Content in Marketing[23:35] Optimising for Profitability in Ad Spend[29:35] Measurement and Incrementality Testing[37:45] Expanding into International Markets[43:30] The Role of AI in Paid Media

Sydney Sloan – CMO of G2, a leading software marketplace for businesses to discover, review, and manage technology solutions. She has extensive experience in customer marketing, community building, and scaling B2B SaaS companies. Formerly at Adobe, SalesLoft, and other high-growth companies, she's recognized as a champion of customer advocacy.

230 | Produkt ist fertig - wie finde ich jetzt Kunden? Alex bespricht mit Simon Walter, Chief Strategy Officer von Project A, über die 4 Arten der Go-To-Market Strategie.Finde die perfekte Geschäftsidee für dich in unserem 1-minütigen Quiz: digitaleoptimisten.de/quiz.Mehr von Simon hier in seinem Newsletter: https://drsimonwalter.substack.com/Kapitel:(00:00) Intro(06:25) Warum Go-to-Market oft scheitert – unterschätzte Aufgabe, Differenzierung als Schlüssel(09:36) Product-Led Growth verstehen – Hotmail, Zoom, Dropbox & die Monetarisierungs-Hürde(22:35) Sales-Led vs. Marketing-Led – Funnel-KPIs, hohe CACs, Performance-Plateau (ca. 20:00)(44:54) Brand-Led als Turbo – Zalando, Oatly & der Medienbruch-Effekt (ca: 39:40)(53:10) Größte Fehler (ca. 52:00)(61:00) Simons Geschäftsidee: OnlyFans für Thought LeaderMehr Kontext:In dieser Episode diskutieren Simon und Alex die Bedeutung und Herausforderungen von Go-to-Market-Strategien für Gründer. Sie beleuchten verschiedene Ansätze wie Product-Led, Sales-Led und Marketing-Led Strategien und geben Einblicke in deren Vor- und Nachteile. Anhand von Beispielen aus der Praxis wird verdeutlicht, wie wichtig eine durchdachte Go-to-Market-Strategie für den Erfolg eines Startups ist. In diesem Gespräch diskutieren Alex Mrozek und Simon verschiedene Go-to-Market-Strategien, insbesondere die Unterschiede zwischen Marketing-led und Brand-led Ansätzen. Sie beleuchten die Herausforderungen, die Startups im Performance Marketing begegnen, und die Fehler, die Gründer häufig machen. Zudem wird die Bedeutung von hypothesenbasiertem Arbeiten im Mittelstand hervorgehoben und eine innovative Idee für eine Plattform vorgestellt, die Thought Leaders monetarisiert.Keywords:Go-to-Market-Strategie, Gründer, Produktentwicklung, Marketing, Sales, Product-Led Growth, Sales-Led, Marketing-Led, Startups, Unternehmensstrategie, Marketing, Go-to-Market, Performance Marketing, Brand Marketing, Startups, Hypothesenbasiertes Arbeiten, Direct-to-Consumer, Fehler von Gründern, OnlyFans für Thought Leaders

Russell Breuer, founder of Spot & Tango, shares the remarkable journey of building a $100+ million pet food company from a New York studio apartment in just seven years. What makes this story even more impressive? They've remained profitable while operating as a subscription-only, direct-to-consumer brand in the competitive pet food space. Russell reveals the strategic decisions that set them apart—from their innovative "Unkibble" fresh-dry process to building their own 70,000 square foot manufacturing facility in Pennsylvania. This conversation is packed with actionable insights on vertical integration, subscription model optimization, and performance marketing excellence.This episode is essential listening for any D2C founder looking to build sustainable, profitable growth while maintaining premium positioning in their market.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Spot & Tango: The Value Proposition of Fresh Pet Food(06:15) The Importance of Vertical Integration(11:56) Subscription-Only Model: A Strategic Choice(15:52) Key Lessons for Increasing Conversion Rates(19:03) The Role of Education in Customer Engagement & Relationships(23:09) Understanding Return on Invested Capital(28:58) Growth Levers & Marketing Strategies(32:29) The Role of AI in Performance Marketing(35:05) What's Next for Spot & Tango—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Russell's LinkedIn: https://www.linkedin.com/in/russell-breuer-0b3b57Spot & Tango Website: https://spotandtango.com/_Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Jeff Oxford, Bryan Porter and more

Welcome to a brand new season of the Affiliate Marketing Podcast with your host, Lee-Ann Johnstone. Our guest this week is John Wright, Co-Founder and CEO of StatsDrone, whose unique journey gives him rare insight into what makes partnerships succeed or fail. In this conversation, we tackle the contentious issue of data ownership in iGaming, explore why trust remains the biggest barrier to effective collaboration, and reveal the tactical approaches that separate partnerships that scale from those that stagnate. Whether you're an affiliate manager looking to build stronger relationships with your partners, or an affiliate seeking to maximise your operator partnerships, this episode delivers actionable strategies you can implement immediately.We're delighted to have Mate Affiliates supporting this season of the podcast - thank you for making these conversations possible.Key segments of this podcast and where you can tune in to go direct: [19:43] Three tactics for building partnerships that scale beyond basic CPA negotiations.[25:47] Future predictions: How real-time data and operator quality metrics will reshape affiliate marketing.[29:36] Career advice: Why affiliate managers need to think like customer success professionalsOur thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Get Your Questions Answered by Lee-Ann! Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders. Subscribe to our podcast HERE!Advertise on our Podcast!Gain EXPOSURE and Get RESULTS by advertising on the Affiliate Marketing Podcast!For affiliate managers, podcast ads can be more than just another ad. They are  a conversation. When a podcast host talks about a product or service, it feels more like a recommendation from a friend than a traditional advertisement. This level of trust and authenticity is hard to find elsewhere.Download the Affiliate Marketing Podcast Kit Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

In this episode, Ben Edelman shares insights from his years studying the intersection of economics, digital marketing, and consumer protection. He and the host dive deep into the evolution of affiliate marketing, the early days of web advertising, and how regulation and business incentives have shaped online behavior—both good and bad. Ben also reflects on ad fraud, deceptive affiliate practices, legal enforcement challenges, and how platforms and advertisers can improve accountability in the digital space.

Mike Braund is the Senior  Director of Marketing Operations and Digital Marketing at Iterable, an AI-powered, multi-channel communications platform. He leads cross-channel orchestration efforts, overseeing Martech, account management, email, web, and analytics to drive pipeline growth and operational efficiency.  In this episode… Standing out in B2B SaaS marketing requires mastering more than just performance metrics and automation tools. With budgets tightening and the buyer's journey growing longer, how do leading marketers balance long-term brand building and short-term revenue generation? According to Mike Braund, a seasoned marketing leader with a deep background in operations and analytics, achieving that balance starts by connecting data with gut instincts. He highlights the importance of testing hypotheses quickly through iterative campaigns, using data to validate direction without stalling creative momentum. This blend ensures marketing efforts perform and resonate. Creative constraints can unlock innovation, especially when teams are empowered to move fast with limited resources. In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Mike Braund, Senior Director of Marketing Operations and Digital Marketing at Iterable, to discuss how to align brand and performance marketing in B2B SaaS. They dive into the role of data-informed creativity, how team structure can enable efficiency, and the importance of full-funnel thinking. Mike also shares lessons from leading paid media and operations under one unified strategy.

This wrap-up episode celebrates a 21st season dedicated to proving that affiliate marketing is actually about every touchpoint in your customer's journey—from initial awareness through long-term retention. Host Lee-Ann Johnstone welcomed industry leaders who shared cutting-edge strategies, data-driven insights, and real-world case studies that demonstrate how sophisticated tracking, authentic partnerships, and cross-channel integration are revolutionising the way brands approach affiliate marketing. Whether you're looking to scale your existing program or build one from scratch, this season has delivered actionable wisdom that will help you move beyond transactional thinking to create lasting, profitable partnerships.Key segments of this podcast and where you can tune in to go direct: [03:28] Michael Cole explains why brands get affiliate attribution wrong and how to fix it.[23:59] Aaron Paul discusses AI's impact on affiliate marketing and content creation.[33:52] Lauren Garner discusses the mindset shift to treating affiliates as customers and scaling systems.Our thanks go to Everflow as this season's sponsor, powering our exploration of why affiliate marketing is about every moment in the customer journey.We return next week with a brand new season of the Affiliate Marketing Podcast, and our season sponsor is Mate Affiliates. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.#AffiliateWINS: Your Victory Lap Starts Now!Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!Ready to brag? Share success stories like these:"Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS""Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS""Here's to the quiet achievers, steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features.Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.Send me a text with your questions

Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing Matt Sciannella hosts Dale Harrison in a three part summer event series about the intricacies of Brand and Performance in your full marketing strategy. In this first session, they cover:-The impact of brand and performance in marketing-How to integrate both pillars into your full strategy-Memory, task completion, and psychology of response-Optimizing budget allocation between brand and performance

In this episode of the Marketing Boost Solutions Podcast, Captain Marco sits down with growth strategist and affiliate marketing powerhouse Tye DeGrange, Founder & CEO of Round Barn Labs. With two decades of experience leading performance marketing for brands like Atlassian, Grammarly, and LiveNation, Tye unpacks what it takes to create lasting impact through affiliate, influencer, and partner-driven growth. He's not just about the metrics, Tye champions real relationships, meaningful alignment, and the power of trust to drive revenue without sacrificing brand integrity.We explore how forward-thinking B2B and consumer tech brands are connecting with credible voices to accelerate engagement and uncover untapped revenue streams. Tye shares tactical insights on building high-performing partner ecosystems, measuring what matters, and standing out in a saturated market. If you're serious about sustainable marketing strategies and building partnerships that last, this episode is a masterclass in growth rooted in trust and authenticity.Connect with Tye belowWebsite: https://www.roundbarnlabs.com/LinkedIn: https://www.linkedin.com/in/tyedegrange/Missed Previous Episodes? Don't worry! Catch up on all our insightful discussions by visiting our podcast blog. Stay up-to-date and never miss out on valuable content. Explore now! https://www.marketingboostsolutions.com/mbs-podcast-blogDo You Need More Leads? Do You Need More Customers? Boost Your Sales & Turn Your Prospects Into Customers With Incentive Based Marketing. Grow your Business Exponentially with Powerful Incentives and Solutions. Let MARKETING BOOST guide you, find out how:https://roadmap.marketingboostsolutions.com/Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mbWhether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab

Bryant Garvin, a 20-year veteran of the digital marketing world, announced his new position as Operator in Residence at Triple Whale. This role leverages Triple Whale's massive data set (35,000+ stores, $55B+ GMP annually) to build better products for marketers and e-commerce operators. Garvin discussed his evolved perspective on attribution, emphasizing Triple Whale's holistic approach using AI and data integration beyond simple dashboards. He highlighted the power of MOBI, Triple Whale's platform, in providing data-driven insights for strategic planning, such as Prime Day optimization. The conversation also touched upon the importance of humanizing data, considering the broader context of marketing beyond immediate clicks, and the crucial role of product quality in marketing success. Garvin shared successful marketing strategies from his past, including adding value instead of discounting and leveraging Kickstarter for product launches. He championed YouTube as an underutilized e-commerce channel and cautioned against relying solely on quick wins, advocating for long-term brand building. Finally, he emphasized the importance of authenticity and human connection in marketing, even in the age of AI, and shared a personal anecdote about his childhood dream of becoming a paleontologist.

In Episode 85 of the Digital Velocity Podcast, Erik Martinez sits down with Pat Barry, President of demystifAI and a seasoned data scientist, to tackle one of the thorniest challenges in modern marketing: how to measure and forecast performance in a world full of fragmented data. From McDonald's digital tracking systems to direct-to-consumer (DTC) marketing attribution puzzles, Pat shares his cross-industry experiences using AI and synthetic data to fill in gaps, build more accurate forecasts, and drive smarter decision-making. They unpack the often-misunderstood limitations of Google Analytics, the data blind spots caused by Safari, cookies, and ad blockers, and the growing role of generative AI in turning incomplete data into actionable intelligence. Whether you're a CMO building next year's budget or a performance marketer struggling with conflicting reports, this episode offers deep insights into: • Why most digital data is not as accurate as you think—and how to manage it • How synthetic data can simulate realistic scenarios for forecasting and strategy • Ways to test AI-generated forecasts for precision using statistical models • What every DTC brand must know about attribution, consent loss, and multi-device journeys Tune in to learn how to use AI as your data 'time machine'—not just for insights, but for impact. Contact Pat: demystifAI - Company Website LinkedIn - demystifAI LinkedIn - personal

Discover how to turn decades of data into a competitive edge, build lasting customer relationships beyond the first click, and apply AI in ways that truly drive impact. Joining us is Vineet Mahajan, CTO of US News & World Report, who shares how he's led the 90-year-old brand through a sweeping digital transformation. From rearchitecting infrastructure to deploying semantic search, generative AI, and agentic tools, Vineet explains how his team is reimagining what a legacy institution can become—and what every tech leader can take from that journey.Key Moments:00:00 Meet Vineet Mahajan, CTO of US News & World Report04:45 How to Unlock the True Value of Your Data09:55 Why First-Party Data Is Key to Building Customer Relationships14:32 What Is Semantic Search and How Can Generative AI Improve UX?18:39 How to Overcome Data Cleaning and Structuring Challenges21:18 How to Evaluate Emerging Tech Trends (Like Agentic AI)25:43 How to Lead Change: Data Governance and Digital Transformation32:38 What's Next for US News & World Report and the Future of AI-Driven Strategy -- Brightspot is the leading content management platform built for modern teams. Your content lifecycle - from ideation to archival - moves faster, handling any volume, variety, or velocity with ease. Unlike legacy platforms that demand heavy dev work and struggle with scale, Brightspot is user-friendly, endlessly customizable, and enterprise-ready. Think dynamic, modern experiences, shipped in minutes—not months. Trusted by some of the world's leading tech organizations, Brightspot reduces total cost of ownership, boosts productivity, and gives you the governance, security, and performance your teams need. Visit brightspot.com/ITVisionaries to learn more.---This episode was produced by the team at Mission.org and brought to you by Brightspot.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt and Boobesh Ramadurai of LatentView Analytics explore how AI is revolutionising B2B marketing. Discover how enterprises can leverage AI for media mix modelling to optimise spend, significantly reduce customer acquisition costs, and boost lifetime value. The episode covers the pivotal shift from SEO to "generative engine optimisation" and the power of combining diverse data for deeper insights. Learn practical applications of generative AI for creative content and prototyping, plus insights into personalised B2B content and audio-first marketing intelligence. Essential listening for marketers keen to enhance ROI and adapt to the evolving digital landscape.

In this week's episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone sits down with Lauren Garner, VP of Demand Generation and Partnerships at Ascent Funding, to explore the dramatic transformation of affiliate marketing over the past two decades. From her accidental entry into the industry at age 19 to managing multi-million dollar affiliate programs across multiple platforms, Lauren shares invaluable insights on scaling affiliate operations, the critical mindset shifts required for success, and why treating affiliates as customers rather than suppliers is fundamental to program growth. This conversation offers a masterclass in strategic program management for experienced affiliate marketers looking to elevate their approach and navigate the complexities of modern partnership marketing.Key segments of this podcast and where you can tune in to go direct: [06:30] The three major industry transformations: platform proliferation, fraud protection, and data transparency.[30:50] The importance of failure, rapid iteration, and creating a culture of learning[32:26] Rapid-fire insights on mobile-first approaches, AI tools, and performance incentives.Our thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!Send me a text with your questions

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the third part of the first episode, covering budget allocation between brand and performance marketing. As Dale shares his expertise, he underscores the importance of understanding how consumer memory interacts with advertising and the long-term impacts on sales. He delivers actionable insights, particularly around the renowned 60:40 rule—a guideline suggesting that 60% of a marketing budget should focus on brand, while 40% should aim at performance-driven campaigns. Dale highlights the differences between B2B and B2C strategies, suggesting that certain industries may require shifting this balance based on their purchase cycles. He explores the dynamics of memory decay and its impact on brand effectiveness over long purchase cycles. With real-world examples, Dale breaks down how newer brands differ from mature ones in their approach to performance advertising.Check out our events page to register for the second episode, happening live on July 22. Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing ______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the hosts:Matt SciannellaDale Harrison

Sales expert Sam McKenna, Founder of Sam Sales, shares her journey from solo consultant to a thriving 20-person team with 250+ clients. The podcast discusses her unique sales strategies, including the "Expand the Sandbox" method for LinkedIn prospecting, which landed her a deal with Equifax. Key takeaways include the importance of building genuine rapport with clients (even discussing breakfast!), prioritizing consistent outreach, and investing in employee growth. McKenna emphasizes the critical need for sales leadership training and highlights the detrimental effects of slow responses in communication, advocating for a "give a shit" (GAS) approach that prioritizes human connection over automation. She also shares a surprising personal anecdote about her father's grave and recommends the book "Unreasonable Hospitality." The conversation underscores the transferable nature of sales skills across various business functions and the power of human interaction in building lasting relationships.

Christoffer Lötebo, medgrundare Precis, gästar podden Framtidens E-Handel och ​​delar med sig av sin resa från Google till att bygga ett partnerägt byråimperium med 650 MSEK i omsättning. Vi dyker in i allt från visionära misstag och lärdomar kring företagskultur, ledarskap i olika faser, riskhantering och likviditetsbuffertar, till en djupgående genomgång av förvärvsstrategi, och nyckeltal för byråvärdering och hur teknologiplattformar.3:50 – Meta & Google som internet­finansiärer – hur deras annonsmodeller byggt hela webben.10:30 – “Definiera morgondagens marknadsföring” – växer fram över tid.12:29 – Intern värderingsmodell, optionsprogram och aktieuttag vid grundarens exit.17:53 – Kreativ satsning - 25 % av teamet idag fokuserar på content.19:11 – Fem förvärv för geografisk spridning och kompetens.21:01 – Ledarskapsfaser: Hur man går från 10 → 100 → 500 pers och bygger andra ledare.35:49 – Riskhantering: “Bolt on” likviditetsbuffert & kreditlinor – använd när det lugnt, inte tvärtom.42:42 – Djupdykning i förvärvsstrategi: När, varför och hur stora cash-/equity-andelar.64:35 – Data-ETL, binding signals, MMM och budgetoptimizer.76:06 – AI i e-handel: Konsument-touchpoints och intern effektiviseringsmaskin – ingen “quick goldrush”.Här hittar du Christoffer, Precis & Alvie:https://www.linkedin.com/in/christoffer-l%C3%B6tebo-1a1ba420/ https://www.precis.com/ https://www.alvie.io/ Sponsor:https://www.ohjay.co/ https://www.soscalemedia.se/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the second part of the first episode, covering how brand and performance can work together as well as common mistakes and limitations of each.Dale emphasizes that brand ads should aim at building durable memory associations with future buyers, who represent a significant 95% of potential consumers not actively in market. He explains the importance of creating brief, impactful brand ads designed to refresh memories. He also highlights the unimodal nature of performance ads, designed to trigger immediate actions among the 5% of consumers in-market. He cautions against including multiple calls to action in any single performance ad to avoid cognitive overload and reduced effectiveness.Matt and Dale also cover the limits of performance ads in forming long-term brand memories and investigate how cognitive psychology plays a part in ad memory retention. They mention performance ads often lack impact due to generic offers, and share compelling insights into how rebranding can erase prior brand memories, highlighting the value of consistent brand assets over time.Tune in soon for part three of this enlightening episode.  Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing ______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the hosts:Matt SciannellaDale Harrison

The health and wellness sector represents one of affiliate marketing's most promising yet challenging frontiers. With heightened regulatory scrutiny, razor-thin profit margins, and an increasingly sophisticated consumer base, brands operating in this space must navigate complex compliance requirements whilst maintaining profitability. However, as Anna Lewis demonstrates on this week's Affiliate Marketing Podcast, these challenges also present unique opportunities for affiliate managers willing to embrace data-driven decision making and genuine partnership building.Key segments of this podcast and where you can tune in to go direct: [03:05] Anna's unconventional journey from recruitment to affiliate marketing mastery.[22:10] Three essential tactics for scaling health and wellness affiliate programs.[29:10] Future trends in health and wellness affiliate marketing.Our thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!Send me a text with your questions

Im Dialog zwischen KI-Visionen und E-Commerce-Transformation zeigen sich tiefgreifende Meinungsverschiedenheiten: Lars Jankowfsky und andere diskutieren, ob Künstliche Intelligenz unser Kaufverhalten revolutionieren oder traditionelle Strukturen verdrängen wird. Die Branche steht am Scheideweg zwischen disruptiver Innovation und der Erhaltung vertrauter Prozesse. Vanessa Belstler und Bernd Vermaaten betonen den Druck auf Agenturen, sich neu zu erfinden und echte Werte zu liefern, während soziale Plattformen wie TikTok neue Verkaufswege ebnen. Eine Episode voller kontroverser Thesen und visionärer Ideen zur Zukunft des Handels. Du erfährst... …wie AI den E-Commerce revolutioniert und welche Chancen darin liegen …welche Rolle Shopping Agents in der Zukunft des Einkaufens spielen …warum Marken und persönliche Empfehlungen weiterhin entscheidend bleiben …wie Unternehmen sich auf eine AI-getriebene Zukunft vorbereiten …welche disruptiven Veränderungen im Handel in den nächsten Jahren erwartet werden __________________________ ||||| PERSONEN |||||

‘'Our global guidance for CTV is that TV is TV. The connected part, frankly, is a backend operation...''Listen now to Emmanuel Josserand's illuminating conversation with Freddy Clapson, Managing Partner, Global Programmatic & Innovation Lead at Team X – a dedicated global marketing & communication agency for Mercedes Benz, by Omnicom.In this open conversation, the duo touched upon a variety of topics from the importance of performance marketing and the role of TV and CTV, to local vs global advertising, economic uncertainty, cookies and more. 

André Jonker, Gründer von Mozart Bett, gibt dir Einblicke in den Aufbau eines der erfolgreichsten Premium D2C-Unternehmen Deutschlands. Mit individualisierbaren Boxspringbetten hat Mozart in nur drei Jahren 25 Millionen Euro Umsatz erreicht – komplett bootstrapped und profitabel. André teilt, wie das Unternehmen ohne Lagerbestand arbeitet, warum methodisches Wachstum der Schlüssel zum Erfolg ist und wie sie durch cleveres Performance Marketing die richtigen Kunden erreichen. Was du lernst: On-Demand Produktion und Supply Chain: Wie Mozart Bett ohne Lagerbestand arbeitet und Lieferzeiten von 3-4 Wochen realisiert Die Bedeutung strategischer Partnerschaften mit Herstellern für individualisierbare Produkte Performance Marketing im Premium-Segment: Warum Mozart Bett auf Performance statt Brand Marketing setzt Wie das Unternehmen mit 25-35% Werbekostenquote profitabel wächst Methodisches Wachstum: Die Bedeutung von Fokus und klaren Prioritäten beim Skalieren Warum Mozart Bett erst die Kernkanäle optimiert, bevor neue erschlossen werden Teamaufbau und Leadership: Wie sechs Gründer erfolgreich zusammenarbeiten Die Bedeutung von Selbstverwirklichung und klaren Verantwortungsbereichen Zukunftspläne und Visionen: Der Weg zu 40 Millionen Euro Umsatz in 2025 Warum Showrooms und neue Produktkategorien wichtige Wachstumstreiber sind ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu André: LinkedIn: https://www.linkedin.com/in/andre-jonker/  Website: https://mozart-bett.de/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Kapitel: (00:00:00) Kundenzufriedenheit trotz längerer Lieferzeiten sichern (00:03:13) Produzenten von der Vision überzeugen (00:07:07) Fluch und Segen Premium-D2C (00:16:57) Bestandskunden reaktivieren - was verkaufe ich, wenn alle ein Bett haben? (00:23:11) Team bei Mozart Bett: Wie schaffen sie es, so klein zu bleiben? (00:29:56) Entscheidungsprozess und Touchpoints auf dem Weg zum Mozart Bett (00:35:08) Performance Marketing vs. Brand Marketing bei Mozart Bett (00:49:23) Mozart Bett goes Retail: Wie plant man so einen Store? (00:55:38) Rabattaktionen & Shareability (01:03:17) Wachstum auf 100 Mio Umsatz

This Always Be Testing podcast features James Little, a UK affiliate marketing legend and key figure at TopCashback. The episode covers TopCashback's 20-year history, its unique 100% cashback model, and its global success without venture capital. Little discusses the challenges and rewards of operating in various markets, the importance of clear customer education around cashback, and the evolving relationship between cashback sites and brands. He highlights the crucial role of accurate tracking and the positive impact of AWIN's move towards server-to-server tracking. The conversation also touches upon the impact of AI on affiliate marketing, the importance of mental health awareness, and Little's personal experiences.

Rokt's Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and performance in 2025

What if the real problem with your ads isn't the platform, but the offer you're trying to sell? Today's guest, Rohan Sheth, founder of GrowRev, is here to break down why so many businesses are wasting money on ads in 2025—and it's not because of bad targeting or the wrong platform. The problem is much deeper than that. Rohan explains why your offer needs to be dialed in before you even think about running ads, and how the landscape has shifted so much that what worked just a few years ago won't cut it anymore. He also shares how a major platform sued him over an automation tool, wiping out his entire business. Instead of giving up, he fought back using smart PR tactics, rebuilding stronger than ever. If you're frustrated with your ad performance or still stuck in old-school marketing methods, this episode will give you a fresh perspective on what actually works today. Tune in to hear how to stop wasting money on ads and start seeing real, scalable results.   — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.  — Key Takeaways: 00:00 Intro 01:54 Where are people wasting money on ads in 2025 05:38 Marketing before and after the pandemic   07:12 Marketing platforms and ad spend optimization  11:30 Testing offers  13:51 What funnels are working right now? 17:09 Getting sued by a major platform  25:44 Building social influence in 2025 33:17 Who should be on social and who should not? 36:10 Marketing agencies and AI in the next 5 years 38:51 Converting social influence into business  45:11 Troll content on TikTok  48:52 Advice for brand new entrepreneurs  52:27 Outro — Additional Resources:

This week, Lee-Ann explores the evolution of affiliate marketing technology with Sam Darawish, CEO and Co-Founder of Everflow. The conversation reveals why tracking beyond the initial conversion is crucial for program success, how AI will reshape affiliate management, and why transparency is becoming the foundation of profitable partner relationships.Key segments of this podcast and where you can tune in to go direct: [03:20] Sam's 20-year affiliate marketing journey.[21:44] Insights into what's ahead for Everflow.[25:44] Rapid-fire predictions: Will affiliate marketing exist in 50 years?Our thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.Send me a text with your questions

The Performance Marketing Association (PMA) released its third triennial affiliate marketing survey, revealing a booming industry. Data from eight networks, 53 publishers, and over 20,000 brands showed ad spend skyrocketing from $6 billion to $13.63 billion (a 14.42% CAGR), exceeding e-commerce growth and contributing 10% to overall US e-commerce revenue. While cashback and coupon sites remain significant, their market share decreased, likely due to the rise of card-linked offers and buy now, pay later options. These, along with influencer marketing, fueled growth, though the overall increase in market size means some sectors saw proportional decreases in share. The survey also highlighted growth in less directly correlated sectors like finance and telecom, and a slight decrease in ROAS (from 12:1 to 11:1), potentially due to a shift towards top-of-funnel traffic. Publisher sentiment shows concern about Google changes but optimism for the future. 

Apoorva Govind is the founder and CEO of Bestever, a platform focused on helping brands and marketers generate ad creatives powered by real performance data and advanced AI models. With a background spanning technical roles at Apple, Uber, and Nvidia, Apoorva brings unique insights into the intersection of technology and growth marketing.In this DTC POD episode, Apoorva and Blaine discuss how the AI toolkit for advertisers is evolving, the reality behind AI-generated ads, and why strategic inputs—not just rapid content production—drive sustainable brand results. Apoorva outlines how Bestever AI analyzes existing ad data to identify winning creative elements, then automates the production of new assets using the latest AI models. The episode also covers practical advice for early-stage brands on managing creative ops, what workflows will look like as AI video matures, and the future role of platforms like Meta in creative automation.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Apoorva's background at Apple, Uber, and Nvidia2. The early vision and pivot of Bestever AI3. The role of AI in modern creative production4. Ad creative strategy vs. pure output volume5. Measuring ad performance with data-driven insights6. Practical workflow tips for early-stage brands7. When and how to leverage agencies8. How to analyze competitors and learn from top-performing brands9. Demystifying AI video: state of the tech in 202510. Building workflows to leverage multiple AI models11. How Meta and other platforms are automating creative12. The importance of creative analysis and transparent reporting13. Future trends for agency and brand marketersTimestamps00:00 Intro and Apoorva's technical background01:19 Apoorva's early career at Apple, Nvidia, and Uber03:04 Apoorva's take on Apple's iOS 26 glassmorphic UI and focus on AI06:09 Security, future, and mass adoption of self-driving cars13:30 Transition into ad creative, Bestever AI's founding, and early pivots18:31 How Bestever AI analyzes ad data to inform new creative20:49 Current state and skepticism around fully AI-generated ad content23:44 Meta's push toward creative automation26:56 Ad creative strategy for early and scaling brands35:24 How Bestever AI helps brands diagnose and double down on winning ads43:07 The reality of AI video: what's possible now and what's coming next46:18 Investing in workflows and abstraction layers for future-proof creative ops50:14 Where to connect with Apoorva and learn more about Bestever AIShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokApporva Govind - CEO and Founder of BesteverBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Welcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction. Our host, Lee-Ann Johnstone, is joined by Aaron Paul, Co-Founder & CEO of Paul Street. Aaron shares battle-tested strategies that have helped transform countless affiliate programs from underperforming afterthoughts into revenue-driving powerhouses. Whether you're launching your first affiliate program or looking to scale an existing one, these 6 Wonders will revolutionise how you approach affiliate marketing growth.But what about number 7?! This week, we are doing things a little differently…Click here to unlock The 7th Wonder: The Hidden Secret That's Transforming Affiliate Programs WorldwideKey segments of this podcast and where you can tune in to go direct: [03:28] Aaron's journey into the affiliate industry[28:38] The future of affiliate marketing: AI, changing definitions, and the convergence with PR[34:15] Why brand storytelling beats product promotion every time - the psychology behind affiliate successOur thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.Send me a text with your questions

"I would hit reset on this notion that you have to go all in on performance marketing or brand marketing. It really needs to strike a balance of both." - Christina Thelin, CMO of CarParts.com.On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Nick King sits down with Christina Thelin, CMO of CarParts.com, to explore the future of marketing leadership. Drawing on her experience at P&G, Visa, Google, and Twitter, Christina shares actionable insights on blending performance and brand marketing, managing first-party data, and the smart way to integrate AI in workflow processes. She also discusses how CMOs can prove their value to internal and external stakeholders, build agile team structures, and evaluate tech investments that drive efficiency. This episode is a must-listen for marketers aiming to lead with clarity, creativity, and commercial impact.Tune in to learn more about:How to strike the perfect balance between performance marketing and brand building The framework for implementing "media mix modeling light" for ROI on a budgetWhy AI should be a complementary tool rather than a replacement for human marketing Structuring hybrid in-house/agency teams to maintain efficiency and creativityUpskilling future CMOs by combining financial acumen with creative storytellingEffectively managing first-party data to maintain customer trust and privacyWhy the modern CMO must serve as an "orchestra conductor," Christina Thelin is the Chief Marketing Officer at CarParts.com, bringing over 20 years of experience leading marketing and growth strategies at companies like Google, Twitter, Visa, and P&G. A results-driven executive, she excels in scaling brands, managing complex P&Ls, and building high-performing teams across retail, tech, finance, and CPG. Christina's expertise spans eCommerce, CRM, loyalty, and communications. A Cannes Lions Grand Prix winner and Marketers that Matter finalist, she blends business acumen with a passion for design, wellness, and customer-centric innovation.Support the show

This podcast features Ryan Fitzgerald, an affiliate industry expert at AWIN, discussing various aspects of affiliate marketing. Key takeaways include the importance of initially working with all publisher types to build brand equity, AWIN's global reach and commitment to a publisher-centric approach, and Fitzgerald's sales leadership focusing on educating and mentoring SMBs. He emphasizes the need for transparency and data-driven decision-making in affiliate marketing, particularly for convincing C-suite executives of its value. Fitzgerald also shares insights into his team's success strategy, focusing on deal closure, self-education, and organization, and offers advice for brands on time commitment and agency utilization. The conversation touches upon AWIN's ShareASale integration, bringing modernized technology to a large existing client base. Finally, Fitzgerald shares personal insights, including book and movie recommendations, and advice for fathers.

You can't just harvest all the time; you need to plant seeds too. In this episode, I welcome Mitch Nelson back to the show to dive into the balance between brand marketing and performance marketing, and why focusing only on short-term results can limit long-term growth. We talk about how brand builds future demand, creates deeper trust, and opens doors for opportunity down the road.If you've ever wondered how to balance creating marketing that works now and builds momentum for the future, this one's for you.//

This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view card-linked offers (CLO) as just another publisher type, this episode reveals how CLO can strategically unlock value across every stage of the customer journey - from acquisition to retention. James shares insider insights from working with over 900 brands and managing a network of 700+ million customers globally, demonstrating how the right approach to card-linked offers can drive incremental growth without cannibalising existing affiliate performance.Key segments of this podcast and where you can tune in to go direct: [04:11] What are card-linked offers and how do they actually work in practice[07:15] The four strategic approaches: net new, lapsed, existing, and competitor customer targeting[14:04] Morrison's case study: Using tactical spend thresholds to drive incremental basket valueOur thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!#AffiliateWINS: Your Victory Lap Starts Now!Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!Ready to brag? Share success stories like these:"Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS""Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS""Here's to the quiet achievers, steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.Send me a text with your questions

Chris Boyer and Reed Smith explore how traditional performance marketing tactics have unraveled — and what must replace them. From cookie deprecation to HIPAA compliance and signal loss across Meta and Google, the rules have changed. But the need for results hasn't. They discuss: Why platform-optimized media is no longer reliable How privacy and regulatory shifts are redefining performance marketing The rise of media mix modeling and infrastructure-led strategy What modern measurement looks like when attribution pixels disappear Aaron Burnett, CEO of Wheelhouse DMG, joins to share how his team rebuilt performance marketing around privacy-first data, internal measurement models, and transparent media planning. He breaks down the critical difference between CDPs and data warehouses, the real-world challenge of earning trust to access EMR data, and how AI is reshaping execution without replacing strategy. Mentions from the Show:  Aaron Burnett on LinkedIn WheelhouseDMG Digital Clinic podcast Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Watch out documentary on the Future of the CMO from this link

Luke Harries is Head of Growth at ElevenLabs, where he leads marketing, product, engineering, and developer experience. ElevenLabs has raised $281M with the latest round pricing the company at $3.3B valuation. Previously, Luke held roles at PostHog and Microsoft, and is also an angel investor supporting startups like Lovable and Runna. In Today's Episode We Discuss: 00:00 – The $3.3B Growth Engine Behind ElevenLabs 04:55 – Why Luke Said “No” to Investing in ElevenLabs (and Why He Was Wrong) 15:40 – How ElevenLabs Makes a Horizontal Product Strategy Work 20:15 – How to Build Sharded Growth Teams That Actually Scale 26:30 – The 7-Part Launch Playbook That Gets 700K+ Views Per Product 33:00 – The Truth About CAC, Payback, and Performance Marketing in AI 39:05 – SEO Isn't Dead: The Mini-Tool Strategy You Should Steal 44:10 – Kill Your Inbound SDRs—The Case for Voice AI in Sales 48:40 – Why You Don't Need PMs and the Rise of Growth-Led Product Teams