Podcasts about performance marketing

À quelques jours du Mondial de l'auto 2026, Cyril Attias reçoit Cécilia Taïeb, directrice de la communication mondiale de SEAT et Cupra. Elle vient de la pharma et de l'oncologie (AstraZeneca), et a rejoint Cupra en 2021 pour transformer une marque qui n'avait alors que deux ans.Elle raconte comment Cupra s'est construite en cassant les codes du secteur automobile : photos sombres plutôt que « trois quarts » réglementaires, couleurs « earthy » (le rouge a été supprimé de la gamme), lancements sans bâche, campagnes qu'on ne reconnaît pas comme des pubs de voiture. Le lancement de la CUPRA Raval a été marqué par une série de concerts gratuits organisés simultanément dans six villes, dans le cadre de la campagne « École de la rue ».Côté influence, sa méthode est claire : environ vingt créateurs de contenu internes, une sélection qui place la passion de la marque et la crédibilité avant les followers, et l'engagement plutôt que l'audience. Elle explique pourquoi Cupra refuse les créateurs qui n'ont pas le permis de conduire.Épisode disponible en vidéo sur YouTube — retrouvez les interviews complètes en format vidéo pour une expérience encore plus immersive. → YouTubeVous appréciez le podcast ? Laissez une note 5 étoiles sur Apple Podcasts ou Spotify — c'est gratuit, ça prend 10 secondes, et c'est le meilleur moyen d'aider d'autres professionnels du marketing à le découvrir.→ YouTube - Apple Podcasts - Spotify - Deezer - Toutes plateformes (Smartlink) ·Suivez ADMS.PARIS I Globe Groupe sur LinkedIn et connectez-vous directement à Cyril Attias (LinkedIn) pour échanger sur le marketing, l'influence et les stratégies de marque.Abonnez-vous à notre compte Instagram Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Pinterest entwickelt sich weiter: KI, Suche, Personalisierung und neue Advertising-Möglichkeiten standen im Mittelpunkt bei “Pinterest Presents”, dem jährlichen weltweiten Marketing-Event für Werbetreibende, Marken und Creator. Und auch beim kürzlichen webnetz Global Search Lunch in Köln, sprach Pinterest selbst über die Bedeutung der visuellen Suche auf der Plattform. Rebecca aus dem Performance Marketing bei webnetz ordnet ein, welche neuen Entwicklungen bei Pinterest Unternehmen jetzt im Blick behalten sollten. Die Folge zeigt, warum Pinterest künftig weit mehr sein könnte als eine Inspirationsplattform und welche Impulse sich daraus für Marken und Werbetreibende ergeben. Fünf spannende Fragen aus der Folge - Welche Rolle soll Künstliche Intelligenz künftig auf Pinterest spielen? - Wie verändert sich die Suche, wenn eine Idee zum Ausgangspunkt wird? - Was bedeutet die stärkere Verbindung von Inspiration, Personalisierung und Commerce? - Welche neuen Möglichkeiten ergeben sich mit Pinterest Performance Plus? - Warum könnte die Anbindung externer KI-Systeme für Werbetreibende relevant werden? Das sagt Rebecca: „Pinterest versucht, Inspiration, Personalisierung und Commerce noch enger miteinander zu verbinden. Pinterest versteht immer besser, welches Produkt zu welchem Stil oder zu welcher Situation eines Nutzers passt.“ Mit: Rebecca Zimdars, Performance Marketing Managerin bei webnetz

Diese Episode wird unterstützt von Localo, der Local SEO Plattform: https://localo.com/de/--------------------------Link zum besprochenen Artikel: https://searchengineland.com/geo-pillars-488782---------------------Ist GEO nur SEO mit neuem Namen? Olaf Kopp (Aufgesang) hat in seinem Search-Engine-Land-Artikel ein Modell mit drei Säulen für Generative Engine Optimization vorgestellt: LLM Readability, Brand Context und Agentic Commerce. Mit Björn Darko spricht er darüber, welche Säule klar SEO ist und wo SEO kaum noch Einfluss hat. Und er erklärt, warum GEO am Ende vor allem eine Frage der Organisation ist.Es geht um Chunking und Passage Relevance, um eine Studie zum Zusammenhang zwischen Readability und Rankings, um Brand-Context-Audits und Prompt-Tracking und um MCP, UCP und ACP als Infrastruktur für KI-Agenten. Außerdem diskutieren die beiden, warum die LinkedIn-Debatte „GEO vs. SEO“ oft am Thema vorbeigeht.TakeawaysLLM Readability ist die Säule, die am klarsten zu SEO gehört: Crawling, Indexierung, Informationsarchitektur und gut strukturierter Content bleiben die Basis. LLM-Bots rendern oft kein JavaScript und arbeiten noch effizienzgetriebener als klassische Crawler.Grounding baut auf Rankings auf: Wer nicht in den Top 10 bis 20 steht, wird kaum zitiert. Auf Top-Positionen entscheiden Passage Relevance, Informationsdichte und Information Gain.Brand Context entsteht vor allem außerhalb der eigenen Website: Reddit, Communities, Listicles und Third-Party-Mentions. Das liegt in PR, Kommunikation und Brand und nur begrenzt bei SEO.Brand wird messbar: Mit Prompt-Tracking und Brand-Context-Audits lassen sich Positionierung, Attribute und Lücken konkret sichtbar machen.Agentic Commerce braucht API- und MCP-First-Denken: Produktkontext, Feeds, Agent Experience (AX) sowie Hürden wie Login-Walls und Checkouts. Das sind Aufgaben für Product Management und Engineering.Das eigentliche Problem sind organisatorische Silos. Digital Authority Management soll SEO, Content, PR und Brand zusammenbringen.Kapitel00:00 Intro: Olaf Kopp und die 3 GEO-Säulen00:55 Sponsor02:13 Ist GEO eine neue Disziplin?02:57 Retrieval: Crawling, Indexierung und Document vs. Passage Relevance03:50 Wie LLM-Bots arbeiten: Effizienz, kein Rendering, Vektordatenbanken05:26 Brand Context, Reputation und Topical Authority05:45 GEO als Kanal: LLMs als neue Interfaces07:24 Säule 1: LLM Readability08:11 Studie: Readability-Faktoren und ihre Korrelation mit Rankings09:56 Passage-based Indexing, Featured Snippets und Chunking11:23 SISTRIX Newsflash14:11 Content als größter Hebel: Answer Structure und Information Gain16:37 Säule 2: Brand Context17:30 Citations, Mentions und Prompt-Tracking19:53 Empfohlen werden: Listicles und Reputation20:31 Warum SEO beim Brand Context wenig in der Hand hat22:10 Aus der Praxis: Brand-Context-Audits24:25 Silos, Ego und Digital Authority Management27:48 „It's just SEO“? Warum SEO allein nicht reicht29:32 Säule 3: Agentic Commerce31:20 Agentic Readiness: Product Context, AX, MCP, UCP und ACP33:59 Produktdaten, Feeds und Engineering-Hürden37:22 Die GEO-vs.-SEO-Debatte40:43 Name, Mindset und probabilistische Systeme43:11 Bots unterscheiden: Training vs. User-triggered43:33 Olafs Weg: vom Performance Marketing zur Brand44:25 Outro

Precision marketing targets the right audience; performance marketing measures what worked. This episode breaks down both approaches and the three-step rhythm businesses use to make every campaign accountable. To learn more, visit https://www.northernmediaservices.com/ Northern Media Services City: Oswego Address: 274 Cemetery Rd Website: https://www.northernmediaservices.com/

The CPG Guys are joined in this episode by Sam Bevan, Global Director, Mid-Market, SMB & Global Expansion at Spotify, the most popular global audio streaming service with 365m users, including 165m subscribers across 178 markets.Follow Sam on LinkedIn at: https://www.linkedin.com/in/samuelbevan/Follow Spotify Ads online at: https://ads.spotify.com/You've built SMB and mid-market advertising businesses at Google, Facebook, and Snap before landing at Spotify. What drew you to audio as the next frontier — and why now?Your current remit spans emerging and scaled business, mid-market, SMB, customer success, and market expansion globally.  That's a massive scope. How do you think about prioritization when everything is simultaneously “on”?CPG brands have historically been heavy TV and display spenders. What's the honest conversation you have with a CMO who still sees audio as a “nice to have” rather than a core channel?Spotify has stated that audio ads on the platform are two times more effective than display ads for both purchase intent and information intent. How does that data land with CPG performance marketers who are laser-focused on ROAS and attribution?Retail media has exploded as a category because of purchase-signal data. Spotify sits outside the transactional data loop — how do you make the case that listening behavior is a proxy for buying behavior?We talk a lot on this show about the “commerce moment” — the point where brand intent converts to purchase. How is Spotify thinking about bridging the gap between audio impression and point of sale?You joined Spotify from Snapchat, where you led SMB sales, having also held SMB-focused roles at Facebook and Google. What's the universal truth about selling advertising to scaled and emerging businesses — regardless of platform?You described 2025 as a “breakout year” for Spotify's emerging and scaled business, driven by rapid adoption of Ads Manager and Ad Exchange. For CPG brands that haven't yet leaned in — what are they leaving on the table?Agentic AI and programmatic buying are reshaping how media gets planned and purchased. What does Spotify's ad exchange strategy look like in a world where AI agents may soon be making the media buys?We're here at Cannes Lions, the festival of creativity. Spotify sits at the intersection of culture, creativity, and commerce. How do you think about Spotify's role in helping CPG brands show up more culturally — not just commercially?What's one thing CPG brand teams consistently get wrong when they approach audio creative — and how should they fix it?Final question: if you could wave a wand and change one thing about how the advertising industry thinks about audio and Spotify specifically, what would it be?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Casino affiliate marketing continues to grow, but with more brands, publishers, and competition entering the market, finding reliable partners has become increasingly challenging.In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Oleksandr Kulyk, VP of Partnerships at Makeberry Affiliates, to discuss the publisher side of the casino affiliate ecosystem. Their conversation explores the challenges facing new affiliates and what separates sustainable traffic sources from short-term opportunities.Makeberry Affiliates works across several areas of digital acquisition, including media buying, SEO, ASO, influencer marketing, affiliate networks, and direct advertiser partnerships. This gives the team insight into both sides of the market: what advertisers expect from publishers and what publishers need from brands to build successful casino affiliate partnerships.Oleksandr explains why trust has become one of the industry's biggest challenges, how affiliates can assess potential partners, and why quality affiliate traffic matters more than simply chasing volume.The discussion also examines AI in affiliate marketing, including its effect on content creation and casino affiliate SEO. Oleksandr considers how publishers can adapt their strategies and where new opportunities may emerge as consumer behavior evolves. Key Talking Points: Casino Affiliate Growth Strategies and InsightsHow Makeberry evolved from media buying into a full-cycle acquisition partnerWhy trust has become a major challenge between affiliates and advertisersThe biggest challenges facing new publishers entering the casino marketWhy quality traffic matters more than volumeHow smaller affiliates can find the right brand partnershipsWhat makes a publisher attractive to advertisers and networksWhy affiliates should focus on niches instead of competing everywhereHow AI is changing SEO, content creation, and publisher strategiesWhy publishers need to think long term when building traffic assetsThe importance of due diligence when choosing affiliate partners1. Why Trust Matters in Casino Affiliate Marketing The affiliate industry has never had more opportunities, but rapid growth has also created new challenges.Oleksandr explains that one of the biggest issues in the market today is a lack of trust between affiliates and advertisers. With more brands launching and more publishers entering the space, both sides can struggle to identify reliable partners.From the advertiser perspective, some companies invest heavily in acquiring traffic without fully understanding how to manage those campaigns or generate a return. This can create problems when brands are unable to maintain payments or build long-term relationships with publishers.For affiliates, the challenge is choosing brands they can trust and knowing whether their traffic is being valued correctly.Oleksandr highlights that networks and experienced partners can help bridge this gap by connecting publishers with suitable brands and providing better market knowledge.2. Why Quality Affiliate Traffic Beats Volume One of the biggest lessons from the episode is that affiliate success is not always about sending the highest number of users.Oleksandr explains that Makeberry focuses on paying for quality rather than simply quantity because even a smaller number of valuable players can generate significant results.For smaller affiliates, this creates an opportunity.A publisher does not necessarily need thousands of users to become valuable. Understanding a specific audience, building expertise in a niche, and delivering high-quality traffic can create stronger partnerships.Oleksandr advises affiliates to avoid spreading themselves too thin and instead focus on finding where they can provide unique value.3. How to Build a Sustainable Casino Affiliate Business The affiliate industry often creates unrealistic expectations.Oleksandr warns that many people see stories of overnight success online, but building a successful publishing business usually requires testing, learning, and continuous improvement.His advice for new affiliates is simple: start.Find a niche, understand your audience, test ideas, and build expertise over time. Waiting for the perfect opportunity can mean missing the chance to learn while the market is still available.Long-term thinking is essential. Oleksandr shares examples where significant investment and testing were required before seeing meaningful results, highlighting that sustainable growth does not happen overnight.4. How AI Is Changing Casino Affiliate SEO and Publisher Growth AI has lowered the barrier for creating websites and content, allowing people to move faster than ever.However, Oleksandr explains that this also creates new challenges. With more websites being created, competition increases and publishers need to focus more on authenticity, expertise, and differentiation.Looking ahead, he believes publishers need to think beyond traditional search traffic and understand how AI-driven recommendations could influence user journeys.Makeberry is already exploring how websites can become visible within AI-driven search experiences, rather than relying only on traditional search engines. Listen to Find Out More About Casino AffiliatesHow MakeBerry supports both publishers and advertisersWhy trust has become one of the biggest challenges in affiliate marketingWhat smaller affiliates can do to attract better partnershipsWhy quality traffic matters more than volumeHow affiliates can identify valuable nichesWhy due diligence matters before choosing a brand partnerHow AI is changing SEO and publisher strategiesWhere new affiliate opportunities could emerge in the next 12–24 monthsTimestamps02:35 – How Makeberry became a full-cycle acquisition partner05:45 – Why trust has become a major issue in affiliate partnerships07:00 – How AI is changing the affiliate market and lowering barriers to entry09:50 – Why smaller affiliates often struggle to find the right partners11:38 – Why Makeberry focuses on quality traffic over quantity13:00 – How affiliates can find the right platforms and partnerships15:20 – Why finding a niche can help smaller publishers compete18:15 – The future of SEO, AI and new traffic opportunities25:00 – What affiliates need to understand before switching campaigns29:11 – Advice for affiliates starting todayListen to the Affiliate Marketing Podcast Building a successful affiliate business requires more than finding traffic and signing partnerships.In this episode, Oleksandr shares practical advice on choosing the right partners, focusing on quality audiences, building sustainable traffic sources, and adapting to the changes AI is bringing to the industry. Listen to the full episode to learn how affiliates and advertisers can create stronger partnerships and grow together in an increasingly competitive market. Check out Makeberry Affiliates HERE.Interested in taking part in the Affiliate Marketing Podcast? Contact our team to find out sponsorships opportunities and how we can help get your brand seen and heard in front of the right audience - contact sales@affiverse.com for more information.Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate, operator, or affiliate manager working to build trust in online gaming.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions

YouTube bringt sein Affiliate-Programm offiziell nach Deutschland und eröffnet damit neue Möglichkeiten für Creator, Marken und E-Commerce-Unternehmen. Katharina ordnet ein, welche Bedeutung die neue Funktion für Performance Marketing, Influencer-Kooperationen und den Plattform-Mix haben kann. Im Mittelpunkt stehen die Verbindung von Content und Commerce, die Rolle der Shopify-Integration sowie die Frage, wie sich YouTube im Vergleich zu TikTok und Instagram positioniert. Für Unternehmen entsteht damit ein spannendes neues Umfeld zwischen Reichweite, Messbarkeit und langfristiger Sichtbarkeit. Jetzt reinhören und erfahren, warum dieses Thema für Unternehmen relevant ist. Fünf spannende Fragen aus der Folge - Welche Chancen eröffnet das YouTube-Affiliate-Programm für Marken und Creator in Deutschland? - Wie verändert sich die Customer Journey durch direkt verknüpfte Produkte in Videos, Shorts und Livestreams? - Welche Rolle spielt die Shopify-Integration beim Einstieg in YouTube Shopping? - Welche Voraussetzungen müssen Kanäle für die Teilnahme am Programm erfüllen? - Wie lässt sich YouTube sinnvoll mit TikTok Shop und Instagram Shopping kombinieren? Das sagt Katharina: „Die Customer Journey vom Endkunden wird viel kürzer. Die Hürde vom Entdecken eines Produktes im Video bis zum Kauf sinkt. Das ist mega interessant gerade bei Produkttests, Unboxing-Videos oder Tutorials, weil der Impulskauf jetzt nur noch einen Klick entfernt ist.“ Mit: Katharina Knolle, Expertin für Paid Media Marketing bei webnetz

Paid media is changing quickly. With AI in paid media reshaping how campaigns are created, analysed, and optimised, advertisers have more opportunities than ever but also more questions around how to use these tools effectively.In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Andrei Blosh, Business Development Team Leader at PropellerAds, to discuss the evolving world of paid acquisition, AI-powered marketing, and what advertisers need to consider before investing their budgets.With 15 years of experience in the advertising space, PropellerAds works with performance marketers across multiple verticals, including iGaming, finance, mobile apps, utilities, and lead generation. Andrei shares his perspective on how advertisers can build an effective paid media strategy rather than treating campaigns as a simple “turn on and wait” process. The conversation explores how AI is helping advertisers analyse performance, optimise campaigns, and make faster decisions, while also discussing why human creativity and preparation remain essential. From spotting AI-generated creatives to understanding the importance of testing budgets, tracking, and localisation, Andrei shares practical advice for businesses looking to scale their acquisition strategies.AI in Paid Media: Key Talking PointsHow AI is changing paid media optimisation and campaign managementWhy AI-generated creatives still need human input and strategyThe importance of preparation before launching paid campaignsWhy paid media is not a quick-win channelHow advertisers should approach testing budgets and optimisationThe role of multi-format campaigns in acquisition strategiesWhy tier-three markets are becoming increasingly attractiveHow localisation impacts paid media performance across different regionsHow AI Is Changing Paid Media Strategy and OptimisationAI in paid media is becoming increasingly important, helping advertisers analyse data, identify patterns, and optimise campaigns faster.Andrei explains that AI has already changed how teams work by reducing the time needed for tasks that previously required hours of manual analysis. Advertisers can now use AI tools to understand what is working, what is not, and where campaigns should be adjusted.However, AI is not a replacement for marketing strategy.Andrei highlights that advertisers still need to understand their audience, prepare their landing pages, build effective creatives, define their user journey, and have the right tracking systems in place before investing in traffic.The biggest mistake businesses make is assuming AI can fix a weak foundation. Technology can support optimisation, but it cannot replace preparation.Why Paid Media Strategy Requires Testing, Patience, and PartnershipOne of the biggest misconceptions about paid media is expecting immediate returns.Andrei explains that advertisers often approach campaigns expecting to put in one dollar and immediately receive three dollars back. In reality, successful campaigns require testing, optimisation, and time to gather enough data.A strong paid media strategy involves testing different formats, analysing results, adjusting campaigns, and understanding what works for a specific audience.For advertisers, this means having realistic expectations and allocating enough budget to properly evaluate performance.Andrei also highlights that successful campaigns come from collaboration between advertisers and traffic partners. The best results happen when both sides work together towards a shared goal rather than treating traffic acquisition as a simple transaction.Paid Media Market Expansion: Why Localisation MattersAs competition increases in established markets, more advertisers are exploring opportunities in tier-three regions.Andrei explains that countries across Latin America, Africa, and Southeast Asia are becoming increasingly attractive because of growing digital adoption and expanding consumer markets.However, entering these markets requires a localised paid media strategy.Successful campaigns need to consider more than language. Advertisers must understand local preferences, payment methods, creative styles, device usage, and cultural differences.For example, Andrei highlights that payment methods such as Pix in Brazil and M-Pesa in Kenya can play an important role in adapting campaigns for local audiences.The opportunity is significant, but success depends on understanding the market rather than simply replicating campaigns from other regions.What You Will Learn About AI in Paid MediaHow AI is helping advertisers optimise campaigns fasterWhy AI-generated creatives can sometimes hurt performanceThe preparation checklist businesses need before buying trafficWhy paid media should be treated as a long-term strategyHow advertisers can test campaigns effectivelyWhy tier-three markets are attracting more attentionHow localisation impacts paid media successPodcast Timestamps: AI, Paid Media and Market Expansion 04:56 – How AI is helping advertisers analyse and optimise campaigns 06:35 – Why AI-generated creatives can be easy to spot 11:02 – Why AI does not replace marketing preparation 16:45 – Why paid media is about long-term partnerships, not quick results 19:05 – How paid traffic can influence brand visibility and SEO 25:10 – Understanding testing budgets and campaign optimisation 30:15 – Why tier-three markets are becoming growth opportunitiesListen to the Affiliate Marketing PodcastPaid media success is not just about buying traffic — it is about understanding your audience, testing strategically, and building campaigns that are designed to improve over time.In this episode, Andrei Blosh shares practical advice on how advertisers can approach AI, campaign optimisation, and market expansion with a smarter strategy. Visit PropellerAds to find out more.Listen to the full episode to discover how paid media is evolving and what businesses need to consider before investing in their next acquisition campaign.Interested in taking part in the Affiliate Marketing Podcast? Contact our team to find out sponsorships opportunities and how we can help get your brand seen and heard in front of the right audience - contact sales@affiverse.com for more information.Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate, operator, or affiliate manager working to build trust in online gaming.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions

Épisode spécial enregistré lors de l'IFA 2026

Effectiveness expert James Hurman joins to discuss the key ideas in his new book 'Future Demand', why performance marketing is plateauing, how brands really grow, and the nuances of building a dual measurement system. Hosted by WARC's David Tiltman.Guests:James Hurman, marketing effectiveness expert and author, 'Future Demand'David Tiltman, Chief Content Officer, WARCChapters:[00:00] Introduction to James Hurman's new book 'Future Demand'[03:21] Solving diminishing returns in performance marketing[07:07] Explaining 'future vs current demand' with the 95–5 rule and Ehrenberg-Bass insights[09:39] Why advertising doesn't directly cause short-term sales[11:18] How consideration sets drive 84% of brand choice[13:20] Making marketing make sense to the C-suite[16:19] Advertising's true role is misunderstood[22:38] Two jobs of advertising: brand building for future demand vs performance for current demand[23:20] How to measure brand and performance impact[27:15] Using emotional metrics as leading indicators[31:10] How digital-first brands rebalanced brand and performance[35:41] The 'two audience problem': why brands must be machine-readable and human-lovable For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

Épisode spécial enregistré lors de l'IFA 2026

Bold Bean Co didn't just make beans cool. They built a brand people actually care about.Tobey and Amelia join Dan to unpack how Bold Bean turned one of the least glamorous supermarket categories into a cult food brand, and why obsessing over culture, community and product beats blindly following the conventional FMCG playbook.From rejecting boring advertising and building genuine brand obsession, to supermarket listings, sustainability, hiring, growth and watching major competitors move into glass jars, this is a masterclass in making an everyday product feel anything but ordinary.ON THE MENU[00:00:00] Why Bold Bean Rejects the FMCG Playbook[00:06:35] How Do You Make Beans Desirable?[00:08:18] Beans Became Bold Bean's Competitive Advantage[00:23:25] Building Bold Bean's Brand From Obsession[00:42:18] Why Bold Bean Is Allergic to Advertising[00:50:42] Tesco's Christmas Ads vs Performance Marketing[00:58:38] Can You Manufacture Brand Obsession?[01:01:40] Why “Be Bold” Became a Company Value[01:10:10] Why Sustainability Doesn't Sell More Beans[01:21:03] Bold Bean's Obsessive Customers Are the Moat[01:25:28] Marketing Is Downstream of Consumer Culture[01:42:54] What Happened When Heinz Copied Bold Bean?[01:51:35] The Hard Reality of Building Bold Bean[01:55:36] What Founders Never Tell You on LinkedIn ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

Épisode spécial enregistré lors de l'IFA 2026

Épisode spécial enregistré lors de l'IFA 2026

Instacart's Laura Jones returns to share practical lessons from Instacart's brand transformation, including prioritising effectiveness, brand-first marketing strategy, partnerships, Instacart's chase to win a Cannes Lion and much more. Guests: Laura Jones, Chief Marketing Officer, Instacart Ann Marie Kerwin, Americas Editor, WARC Chapters: [00:00] Introduction: Instacart's marketing transformation project [01:36] Building the Instacart brand: From performance-pnly to full-funnel marketing [03:47] Balancing functional messaging and emotional storytelling [05:24] Redefining marketing measurement: From last-touch ROAS to portfolio impact [08:02] Explaining marketing effectiveness to the C-suite [09:25] Scaling an in-house creative agency [12:31] Instacart's 2026 Super Bowl campaign [16:41] Brand-building partnerships: WNBA and Feeding America [19:27] Brand stewardship: A new view on marketing effectiveness [21:22] Embedding brand across product, CX and culture [21:33] Learning from Cannes Lions and Raising the Creative Bar For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

AI is creating new opportunities for affiliate marketers — but it is also lowering the barriers for AI affiliate fraud.In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone sat down with Tautvydas Vasiliauskas, Head of Marketing at FirstPromoter, to explore how artificial intelligence is changing affiliate marketing, from improving productivity and automation to creating new challenges around fake partners, fake content, scalable fraud, and affiliate partner vetting.With more than a decade of experience across affiliate marketing, SaaS, e-commerce, and subscription businesses, Tautvydas shares his perspective on why the industry needs to prepare for a new wave of AI-driven risks while still embracing the opportunities the technology creates.The conversation covers how AI can help affiliate managers automate reporting, analysis, outreach, and campaign management, while also discussing why relationships remain one of the most important parts of successful affiliate programs.They also explore how AI is bringing back old affiliate fraud techniques in new forms: fake websites, private blog networks, AI-generated influencers, and synthetic content. Tautvydas explains what affiliate managers can do to strengthen affiliate fraud prevention and identify suspicious partners before they affect their programs.Key Talking Points: AI Affiliate Fraud and Partner VettingHow AI is improving affiliate program management and productivityWhy relationship building remains the core responsibility of affiliate managersHow AI is bringing old fraud tactics back at a much larger scaleWhy fake websites, AI-generated influencers, and synthetic content are growing risksThe importance of creating partner quality checklistsHow affiliate managers can identify suspicious traffic and engagement patternsWhy quality over quantity should become the new mindset for partner recruitmentHow AI will impact partner vetting and fraud detection in the futureHow AI Is Changing Affiliate Program Management AI is changing the way affiliate teams operate.Tautvydas explains that many companies are using AI to become more efficient, especially as teams become leaner and businesses look to achieve more with fewer resources. Affiliate managers are already using AI for tasks such as partner discovery, outreach creation, reporting, analysis, and automating repetitive workflows.However, the biggest opportunity is not replacing relationships. Tautvydas highlights that building connections with partners will always remain a key responsibility of affiliate managers.Instead, AI can remove time-consuming operational tasks, allowing managers to focus more on strategy, partnerships, and growth.The same technology that improves efficiency, however, can also be used by bad actors.How AI Is Scaling Affiliate Fraud Affiliate marketing has always faced fraud challenges.Tautvydas explains that many of the tactics the industry has seen before are returning in a new form. Previously, creating fake websites, manipulating SEO, or building private blog networks required technical skills and significant effort.AI has changed that.Today, anyone can create multiple websites, generate content, build social profiles, or create fake influencers without needing advanced technical knowledge. The biggest change AI brings is scale.For affiliate managers, this creates a new challenge: distinguishing genuine partners from those using AI to appear legitimate.Why Affiliate Partner Vetting Should Prioritize Quality Affiliate managers are often under pressure to grow programs quickly and recruit as many partners as possible. But Tautvydas believes this mindset needs to change.The focus should move from quantity to quality — taking the time to properly evaluate partners before allowing them into a program.This means creating stronger vetting processes, checking content quality, analysing traffic patterns, and looking for genuine engagement signals.A smaller number of trusted partners can create better long-term results than a large number of unknown publishers that could create risk.Listen to Learn More About AI Affiliate Fraud and Partner Vetting How AI is helping affiliate managers automate everyday tasksWhy relationships remain the most important part of affiliate marketingHow fake websites and AI-generated content are changing affiliate fraudThe warning signs of fake publishers and influencersWhy affiliate programs need stronger partner quality checksHow AI could shape the future of partner vetting and fraud preventionEpisode Timestamps 05:40 – How AI is helping affiliate managers improve productivity 10:45 – The history of affiliate fraud and why old tactics are returning 12:20 – How AI lowers the barrier for creating fake websites and content 17:00 – How affiliate managers can identify suspicious partners 22:10 – Building a partner quality checklist for affiliate programs 25:58 – Why quality over quantity should guide partner recruitment 27:27 – What the future of AI and affiliate fraud could look likeListen to the Affiliate Marketing Podcast AI is changing affiliate marketing — creating new opportunities for efficiency while introducing new challenges around trust, transparency, and partner quality.Tautvydas shared practical advice on how affiliate managers can use AI effectively while protecting their programs from emerging fraud risks. Find out more about this AI Shift in FirstPromoter's guide HERE.Listen to the full episode to learn how to balance innovation with better partner evaluation and build stronger affiliate programmes in the AI era.Interested in taking part in the Affiliate Marketing Podcast? Contact our team to find out sponsorships opportunities and how we can help get your brand seen and heard in front of the right audience - contact sales@affiverse.com for more information.Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate, operator, or affiliate manager working to build trust in online gaming.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions

Michelle Eatherton, Chief Business Officer at Liminal, shares how she convinced her co-founder to build the company partner-led from the very first call, before there was even a product. She and Tye dig into why mid-market enterprises are the underserved sweet spot for AI governance tools, and what it really takes to earn a hyperscaler co-sell relationship.

“AI ad platforms will win by becoming less like ad managers and more like answer engines. Measurement is becoming the strategy, because zero-click behaviour is already changing the funnel.”Performance & brand marketing expert Josh Duggan digs into where AI, search and commerce are actually heading; not in theory, but in the real world of live campaigns and platform shifts.ChatGPT ads are already here, but the platform is still acting like Google Ads 15 years ago. Josh reveals why the current setup is full of irrelevant targeting, weak reporting and click-only optimisation - and what that means for brands trying to get ahead before the real opportunity arrives.You'll discover:Why ChatGPT ads currently feel basic, clunky and dangerously easy to mis-trigger with the wrong intent.The biggest missing pieces in the platform, from negative keywords to search-term visibility and conversion-based optimisation.Why shopping feeds, offline conversion value and customer list matching are likely to matter far more than today's ad units.How Google is quietly turning paid search into a more automated, more AI-shaped experience.Why AI Overviews, AI Max and dynamic product feeds could reshape how brands win visibility in search.How Meta is changing faster than most marketers realise, with 70% of Instagram content now coming from accounts you do not follow.Why creative diversity, always-on content and dynamic landing pages are becoming the new performance edge.Where TikTok Shop, ShopMy, Pinterest, Snapchat, YouTube and affiliate channels fit into the next growth cycle.Josh also breaks down the real state of trade, including why UK online spending is still growing, why fashion and footwear are more volatile and why November remains the make-or-break month for many brands. If you want a clear-eyed view of what is hype vs. what is already working and where paid media is heading next, this episode is essential listening.Chapters:[00:30] Introduction and episode overview[02:35] ChatGPT ads: early limitations and potential[12:30] Google search, AI discovery and shopping ads[21:05] Meta's growth, creative diversity and AI-generated advertising[30:10] Other channels: TikTok Shop, ShopMy, Pinterest, Snapchat and YouTube[35:00] Ecommerce trading outlook, market performance and Q4 priorities[41:10] Closing thoughts

Jordan Bentley, founder of Audio Hook, explains how he built a performance-based podcast advertising model where brands only pay for real outcomes, not impressions. He and Tye talk about why AI made ad production easier (not the strategy), and why geo-based incrementality testing beats promo codes for proving what's actually working.

Wo verlierst du Besucher:innen wirklich und was kannst du dagegen tun? Shopify Experte Adrian taucht in eines der am häufigsten unterschätzten Themen im E-Commerce-Alltag ein: die Verbindung zwischen Performance Marketing und Shop-Optimierung.Erfahre, wie du mit Funnel-Analyse und qualitativen Daten den richtigen Hebel identifizierst, bevor du anfängst zu optimieren. Außerdem: Wie du unterschiedliche Zielgruppen im Shop abholst und welche fünf Kriterien auf einer Produktseite wirklich zählen. Dich erwarten praxisnahe Tipps, die du direkt selbst anwenden kannst.Podcast gesponsert von Unzer: https://www.unzer.com/de/shopify-unzer/Merchant Inspiration Talks 2026: https://merchantinspirationtalks.com/Aufzeichnung des Webinars: Von der Ad zum Umsatz, das komplette System für eCom | Gerrit Müller, Adrian Piegsa, Max Modrich: https://youtu.be/PuYz_uTh634?si=4YYt0bTCNIHT_re-Blogartikel "Research-Driven CRO: Shop-Analyse in 7 Schritten": https://tante-e.com/blogs/tante-e-blog/research-driven-cro-shop-analyseBlogartikel "Ideale Shopstruktur": https://tante-e.com/blogs/tante-e-blog/ideale-shopstrukturNaturtreu: https://naturtreu.de/ESN: https://www.esn.com/

Το AI δεν αντικατέστησε τον Performance Marketer. Άλλαξε όμως τον τρόπο που δουλεύει.

In Time for Learning sucht dein Host Nawid Company das Gespräch mit anderen Branchenexperten. Hier erfährst du, wie es im Affiliate Bereich wirklich läuft und was die neusten Trends sind. Machst du also bereits Affiliate Marketing und arbeitest in dem Bereich, bist Merchant und betreibst deinen eigenen Online-Shop oder möchtest dich einfach weiterbilden, dann bist du hier genau richtig. Im ersten Teil der heutigen Folge 'Time for Learning' sprechen Nawid Company und sein Experten-Gast Tobias Allgeyer, CJ, über seinen Werdegang seit 1998 im Performance-Marketing sowie die größten KI-Trends im Affiliate-Bereich – von AI-Commerce über Social Commerce bis Connected Commerce – und neue Ansätze wie das LLM Visibility Tracking. Dabei geht es auch darum, wie sich Tracking, Vergütungsmodelle und das Berufsbild des Affiliate Managers durch künstliche Intelligenz grundlegend wandeln. Heute geht es um folgende Themen: - AI-Commerce / Connected Commerce - ChatGPT / Gemini / Claude - Content-Monetarisierung - Effizienzsteigerung durch KI - Fraud Detection - LLM Visibility Tracking - Social Commerce - Tracking-Herausforderungen - Trust & Publishing Houses

Michael Gants, founder and CEO of Encore, breaks down how apps can turn unused "streak" and celebration screens into a new revenue stream, without a single ad or paywall. He shares how brands like Disney, Uber, and Apple are paying to reach users in their happiest moments, and why founders should be more afraid of a broken CAC/LTV ratio than of running a monetization experiment.

Episode Highlights Biggest Platform Shift Google is beginning to move Local Services Ads into Google Ads as specialized Performance Max campaigns. While bringing everything into one platform should make management easier, advertisers will lose some control, including manual bidding and service-level target CPA settings. Historical performance reports also won't transfer, making it important to export data and establish benchmarks before migration. Platform to Watch OpenAI continues building ChatGPT Ads into a more complete performance advertising platform with conversion optimization, geographic exclusions, automatic budget pacing, advanced matching, bulk management through the Ads API, and updated product feed ads. Jeremy sees ChatGPT becoming a legitimate channel worth testing heading into Q4 for advertisers with the available budget. AI Advertising Watch Google is testing AI-generated summaries beneath paid search ads, with similar descriptions appearing on Shopping and product ads. The experiment raises questions about advertiser control when AI-generated copy can potentially appear alongside ads without being directly written or approved by the advertiser. Competitive Landscape One year after Amazon withdrew from U.S. Google Shopping auctions, the competitive landscape continues to shift. Some advertisers gained traffic and impression share, while competitors including Walmart, Temu, and SHEIN have moved in and out of the space, creating a different mix of competition. AI Lab Watch The Click Brief adds a new AI Lab Watch section covering developments beyond the advertising platforms themselves. July included new models from OpenAI, Anthropic, Google, Grok, Meta, and China's Moonshot AI, along with the growing conversation around open-weight models, AI capabilities, and claims that the industry is approaching the singularity. Other Platform & AI Updates • Local Services Ads will remain keywordless and continue using a pay-per-lead model after moving into Google Ads • Existing LSA customer contacts, messages, and eligible call recordings will move into Google Ads Lead Manager • ChatGPT Ads added conversion-optimized CPC campaigns and refreshed product feed ads with prices and star ratings • OpenAI expanded advertiser controls with geographic exclusions, automatic daily pacing, advanced matching, and bulk management • Google's AI-generated ad summaries remain a limited experiment, but Granular is watching for expanded testing and advertiser controls • Amazon remains absent from U.S. Google Shopping auctions despite returning to some international markets • New AI models and the growing divide between closed and open-weight models continue reshaping the broader AI landscape Final Take July was a quieter month for major paid media announcements, but the updates point to two trends worth watching: advertising platforms continue consolidating management while giving more control to automation, and AI platforms are quickly developing more sophisticated advertising capabilities. For advertisers, the priority remains the same—understand what control is being gained or lost, preserve the data you need, and test emerging channels based on real business results rather than hype. Follow The Click Brief for fast, no-fluff performance marketing updates every month. Visit The Click Brief blog for more in-depth analysis and updates from July

In this episode of The Marketing Rapport podcast, host Tim Finnigan sits down with Andrew Filar, Co-Founder and CEO of Next Call Club, to unpack what's really happening inside the insurance lead economy — and why the old "buy more leads" mindset is quietly costing agencies their profitability. Andrew traces his journey from cold-calling commercial auto prospects at a State Farm office to running one of the largest Allstate scratch agencies in the country, and finally to building Next Call Club, an aggregator-plus-consultative-partner model designed to help agents hit real cost-per-acquisition targets.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Brook Schaaf, co-founder of FMTC and author of the new book Affiliate Hypotheses, joins Tye to make the case that affiliate marketing might be the internet's best — and sometimes only — way to monetize the open web. They dig into why walled gardens like Google and Meta get outsized credit for conversions, and why AI search is putting the open web's survival at risk.

Vikram Chalana, CEO and founder of Pictory, joins the show to unpack how his AI video platform went from 50 customers to 5,000 in just 60 days — and why the breakthrough came from changing the market, not the product. He digs into Pictory's State of Video report (AI adoption has no Silicon Valley bias — Florida and Indiana are leading users), the design principles that keep Pictory out of the "timeline" trap of tools like Premiere, and what's next: code-generated, interactive video that could reinvent how content gets made and consumed.

Ari Paparo and Eric Franchi are joined by Nikhil Lai, Principal Analyst at Forrester, to discuss the evolution of performance marketing, Answer Engine Optimization (AEO), connected TV, incrementality, AI-powered advertising, and the future of marketing measurement. They also examine the latest ad tech news, including ChatGPT advertising, Walmart's acquisition of Vibe, AppLovin, retail media, and Q2 earnings across the digital advertising industry. Takeaways Why Answer Engine Optimization (AEO) is fundamentally different from SEO and how brands should prepare. How marketers are redefining performance measurement with blended ROAS and incrementality. The opportunities and challenges of Performance TV, connected TV, and AI-driven advertising. What ChatGPT, AI agents, and creative automation mean for the future of marketing. Key insights from the latest ad tech acquisitions, earnings, and industry trends. Chapters00:00 Introduction and Summer Catch-Up01:24 Phishing Scam Warning for Advertising Professionals03:42 Introducing Guest Nikhil Lai, Principal Analyst at Forrester04:01 Nikhil Lai's Career Journey05:22 Answer Engine Optimization (AEO) vs SEO09:01 The Evolution of Performance Marketing11:09 Measuring Brand Advertising Effectiveness12:57 Incrementality and Modern Attribution14:28 AppLovin and Performance Advertising15:46 Performance TV and Connected TV18:38 Walmart Acquires Vibe and Pinterest's TV Strategy21:26 Is There an AppLovin for the Open Web?22:17 The Future of Marketing Automation and Creative23:59 Weekly Ad Tech News Begins24:38 BMW, Spider-Man, and In-Car Advertising30:31 Agentic Advertising and AI Search34:32 ChatGPT Advertising and Brand Agents40:02 Ad Tech Earnings Highlights45:18 Is MySpace Making a Comeback?46:50 Meta and LiveRamp Partnership47:58 Closing Remarks Guests: Ari Paparo, Eric Franchi, Nikhil Lai Learn more about your ad choices. Visit megaphone.fm/adchoices

In dieser Episode gibt es große Neuigkeiten aus dem Digital- und Performance-Marketing! Matthias Stadelmeyer, President & CEO der NYORDA GROUP (ehemals Tradedoubler AB), erklärt die strategischen Hintergründe der Umfirmierung. Er berichtet offen über das organisatorische Innovator's Dilemma und warum es notwendig war, wachstumsstarke Spezialanbieter wie Metapic (Influencer Marketing) oder Appiness räumlich und kulturell vom klassischen Affiliate-Geschäft Tradedoubler zu entkoppeln. Im zweiten Teil tauchen Erik und Matthias tief in die neue AI-Welt ein: Mit Emna.ai bringt die Gruppe ein neuartiges Kampagnen-Tool auf den Markt, das weit über reine Visibility-Analyse hinausgeht. Matthias erklärt, wie LLMs wie ChatGPT, Gemini und Perplexity den gesamten Customer Journey komprimieren – von der Produktsuche bis zum Gutscheincode im selben Chat – und wie Brands durch gezielte Content-Optimierung auf Publisher-Seiten ihren Share of Voice in KI-Antworten aktiv steigern können. Über Matthias Stadelmeyer: Matthias Stadelmeyer ist President & CEO der NYORDA GROUP. Nach frühen Karriereschritten bei CANCOM stieg er 2007 bei Tradedoubler ein und verbrachte dort 19 Jahre in Führungspositionen im Sales- und Tech-Bereich in München und London. Von 2014 bis 2026 leitete er das Unternehmen als President & CEO und baute den schwedischen Performance-Pionier zu einer globalen Gruppe aus. Seit Juni 2026 führt er die an der Nasdaq Stockholm gelistete NYORDA GROUP (NYORDA AB), unter deren Dach Spezialanbieter wie Tradedoubler, Metapic, Appiness, Retail Bridge Media und Emna.ai vereint sind. Zudem lehrt er seit 2021 als Guest Lecturer für Digital Entrepreneurial Leadership an der Hochschule Fresenius. Der Marketing Transformation Podcast wird produziert von TLDR Studios.

Remy's Danielle Sakher explains how her team balances speed with observability and security as AI coding tools move from novelty to enterprise infrastructure. She shares what it's really like selling an AI builder to security-conscious industries like financial services, plus a wild stat: alpha users have already spent $300K in AI compute.

Darryl Yearwood, who leads partnerships at Apollo, makes the case that a smaller, higher-quality partner roster beats chasing volume every time. He and Tye get into what "not plug-and-play" really means in affiliate marketing and how to build partnerships that actually move revenue.

Connected TV is shifting from a brand awareness play to a performance channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20+ years across programmatic, CTV, digital, and linear media. She explains why video belongs inside your digital strategy instead of being managed separately, how omnichannel media buying works across TV, display, and social as one strategy, and why brand perception now feeds AI-driven performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connected TV is shifting from a brand awareness play to a performance channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20+ years across programmatic, CTV, digital, and linear media. She explains why video belongs inside your digital strategy instead of being managed separately, how omnichannel media buying works across TV, display, and social as one strategy, and why brand perception now feeds AI-driven performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Affiliate fraud investigator Ben Edelman joins Tye for an emergency episode breaking down the "Phia fiasco" that's rattling the affiliate marketing industry. Edelman, who's spent over 20 years catching affiliate fraud and has collaborated with Tye on forensic cases throughout his career, walks through what makes this case different from the usual stand-down violations that have hit shopping plugins like Honey and Microsoft Edge in the past.

Avishag Daniely built One Layer's entire marketing and partnerships function from scratch — coming from a background in IDF cyber intelligence. She shares how her military analytical training shaped her approach to B2B GTM, what it takes to build pipeline when no one's heard of your company yet, and why she treats every marketing decision like an intelligence problem.

In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with Barrett Cox, Director of Performance Marketing at Net32, to discuss what dental marketing actually looks like in 2026. From online reputation and Google reviews to AI, paid advertising, and patient retention, Barrett shares practical strategies that help practices grow without wasting their marketing budget. Rather than chasing every new marketing trend, Barrett explains why the strongest practices focus on building trust first. A great patient experience, consistent educational content, and a solid online presence create the foundation that makes every marketing dollar work harder. He also shares how practices can better evaluate marketing agencies, avoid misleading performance metrics, and measure success using simple business numbers instead of complicated dashboards. Whether you're investing heavily in marketing or just getting started, this conversation offers practical advice to help you attract more patients, retain the ones you already have, and build sustainable growth for your practice.       What You'll Learn Why reputation and trust are still the biggest drivers of new patient growth How to maximize a small dental marketing budget Common Google Ads mistakes that waste money The importance of patient retention before patient acquisition Simple ways to measure marketing ROI without complex dashboards How AI is changing dental marketing and SEO Why consistency matters more than posting constantly How to evaluate whether your marketing agency is actually delivering results The front desk's role in converting marketing leads into patients Marketing strategies every dental practice should prioritize in 2026 — Key Takeaways 00:55 Welcome to the Podcast & Introducing Barrett Cox 03:05 What Net32 Does for Dental Practices 05:02 What's Working in Dental Marketing in 2026 07:20 Google Ads, Brand Searches & Avoiding Wasted Spend 11:17 Marketing on a Small Budget 14:35 How to Measure Marketing Success 18:50 Building the Right Foundation Before Marketing 20:31 AI, SEO & The Future of Dental Marketing 22:23 Why Marketing Sometimes Fails 26:42 Easy Marketing Wins Every Practice Can Implement 28:20 Avoiding Marketing That Looks Good But Doesn't Perform 30:13 The Front Desk's Impact on Marketing ROI 30:52 Should Practices Use AI Receptionists? 32:38 The Biggest Marketing Mistakes Dentists Make 34:25 Final Marketing Advice & How to Connect with Barrett   — Connect with Barrett Website: https://www.net32.com/ Email: bcox@net32.com   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.   This podcast is sponsored by Dental Intelligence. Learn more here.   This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.   Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

Melissa Mash built Dagne Dover from a business school focus group and $40,000 in pre-sales into a brand now carried in more than 250 retail locations—without ever taking venture capital. By ditching Meta and Google in favor of events, sponsorships, and high-touch retail relationships, nearly half the brand's growth now comes from word of mouth alone. For more on Dagne Dover and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Send us Fan MailIn this episode of Performance Marketing Spotlight, Dario Markovic, CEO of Eric Javits, joins Marshall to discuss how he's transforming a decades-old luxury fashion brand through performance marketing, AI, and digital innovation.Dario shares his unconventional path from finance to entrepreneurship before taking the helm at Eric Javits during the height of the pandemic, where he helped shift the business from a wholesale-focused brand to a thriving ecommerce operation. He explains how Meta has become the foundation of the company's customer acquisition strategy, while also exploring new opportunities across influencer marketing, connected TV, affiliate partnerships, and emerging advertising platforms.The conversation dives deep into the growing impact of AI on marketing—from creative production and campaign optimization to analytics and strategic decision-making. Dario also shares his perspective on personalization, privacy, and why AI is creating unprecedented opportunities for smaller brands to compete with much larger players.This episode offers valuable insights for marketers looking to modernize their growth strategy, embrace AI, and build scalable performance marketing programs in an increasingly competitive digital landscape.Support the show

Mobile has spent the last decade perfecting paid acquisition, and often, paid UA comprises 99% of a mobile game's marketing budget. PC and console gaming generate tens of billions of dollars in revenue, yet most studios have never tried performance marketing once. PC and console have always played in the field of brand, festivals, press, influencers, and content creators due to a variety of reasons that we unpack in this episode. Alexandra Takei, VP of Platform Revenue at Medal, sits down with Jules Baculard, founder and CEO of AdZap, to unpack why PC performance marketing has lagged behind mobile and what it would take to build a real acquisition stack for Steam, PlayStation, and Xbox. The conversation covers the structural challenges: thin desktop inventory, cross-device attribution, Steam's limited data visibility, long purchase windows, and the uncomfortable reality that many Steam purchases are never played. Jules explains how AdZap built their performance platform using mobile ad infrastructure, Steam's companion app, landing pages, signal engineering, and retargeting to drive qualified traffic and wishlist growth. The episode also digs into real case studies across indie and Ubisoft titles, incrementality testing, CPI benchmarks, and why wishlists still matter, even if they are an imperfect KPI.For any studio trying to make every marketing dollar work harder, this is a tactical look at PC performance's next frontierWe'd also like to thank Medal.tv for making this episode possible. If you're a PC gamer and want to clip your moments or a studio, publisher, or marketer looking to reach a high-quality gaming audience and get your game in front of the right players, check out all Medal has to offer at https://grow.medal.tv.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Ari Paparo sits down with Todd Parsons, President of Performance Media and Chief Product Officer at Criteo, to discuss the launch of Criteo GO, an AI-powered performance platform that unifies cross-channel advertising across the open web, Meta, TikTok, and OpenAI. They explore AI-driven campaign automation, commerce data, retail media, agentic AI, GEO, and what the future of digital advertising looks like. Takeaways Criteo GO simplifies cross-channel performance marketing with AI. Commerce intelligence powers better campaign optimization and outcomes. AI reduces onboarding from weeks to just hours. Agentic AI is beginning to automate media planning and execution. GEO could reshape how brands compete for AI-driven discovery. Chapters00:00 Introduction to Todd Parsons and Criteo00:50 What is Criteo GO?02:05 Who is Criteo GO built for?03:12 Cross-channel performance marketing explained04:00 Commerce data and retail media strategy06:00 Measuring real performance outcomes09:20 How AI powers Criteo GO11:45 Agentic AI and the future of media buying13:05 Self-service advertising and SMB growth15:38 Lightning round: competition, roadmap, and GEO18:08 Closing thoughts Guests: Ari Paparo, Todd Parsons Learn more about your ad choices. Visit megaphone.fm/adchoices

Logan Dunn, Head of E-commerce at Wyze, ran 100 ads at once, cut traffic, and watched conversions go up. In this episode, he breaks down the counterintuitive paid media playbook behind Wyze's D2C growth — including why narrow targeting beats broad reach, how in-house creative unlocks faster iteration, and what most brands get wrong about scaling paid spend.

Is performance marketing enough to grow a business in the AI age? Or does long-term success require a stronger branding strategy built on trust, differentiation, and customer experience? In this episode, Joanne Z. Tan explores why branding strategy and performance marketing are not competing approaches—they are complementary forces. While performance marketing has traditionally measured ROI through clicks, likes, and conversions, these metrics become increasingly inadequate as Agentic AI transforms the customer buying journey. Sustainable business growth depends on brand building, brand positioning, brand trust, and brand equity that influence customer decisions both immediately and over the long term in an AI-driven marketplace. - Read the full article - Watch this as a 12-min video - Subscribe to our free Newsletter As AI increasingly shapes search, discovery, and purchase decisions, organizations must rethink their digital marketing strategy. Winning brands invest not only in measurable performance but also in authentic storytelling, memorable customer experiences, and meaningful differentiation that both AI systems and human customers recognize and trust. In this episode, you'll learn: What is performance marketing, and where it fits into modern business growth Why branding strategy is essential for long-term competitive advantage How brand building strengthens customer loyalty beyond paid advertising The relationship between brand equity, customer experience, and business value Why brand trust is becoming one of the most valuable assets in the AI era How effective brand positioning helps your business stand out in crowded markets How to integrate performance marketing and brand-building KPIs into a comprehensive digital marketing strategy Why brands that balance short-term performance with long-term branding outperform those focused only on immediate ROI Today's AI-powered marketplace rewards organizations that create lasting trust—more than clicks and likes. The companies that thrive will combine data-driven marketing with authentic human connection, building brands that customers remember, recommend, and return to. - Read the full article: https://10plusbrand.com/2026/06/28/performance-marketing-and-brand-building-in-ai-age-joanne-z-tan/ - Subscribe to our FREE Newsletter for more insights on AI, branding, executive influence, and thought leadership. - Visit: 10PlusBrand.com AIXD.world 10PlusProfile.com About the Author Joanne Z. Tan is a globally recognized brand strategist, thought leadership coach, branding expert, and Founder & CEO of 10 Plus Brand, Inc. She helps founders, CEOs, executives, entrepreneurs, and organizations build influential brands through strategic brand positioning, authentic storytelling, AI Experience Design (AIXD™), and long-term brand building. Her work bridges branding strategy, digital transformation, executive visibility, and customer experience to help organizations earn lasting brand trust and brand equity in the AI age. Copyright © 2026 Joanne Z. Tan, 10 Plus Brand, Inc. All rights reserved.

Recorded live at SocialWest 2026 in Calgary, Jeff Aylen, Vice President of Marketing and Brand for the Vancouver Whitecaps, joins host Lindsay Smith to talk about what it really takes to build a fanbase that sticks around long after the final whistle.Jeff shares how the Whitecaps went from struggling to fill 12,000 seats in 2021 to selling out 50,000-person stadiums in 2024, and why that turnaround had as much to do with a strategic pivot toward relationship building as it did with what was happening on the pitch.He breaks down how the team uses data and performance marketing to amplify emotional moments, how they scenario plan for seasons when the results aren't going their way, what FIFA 2026 means for the long-term growth of soccer in Canada, and why building mini-pitches across BC matters more to the Whitecaps than any single World Cup bump.Because fans aren't acquired. They're built.Edited and produced by the incredible team at Takt.

In this episode of Zero to CEO, I speak with Founder and CEO Allan Khazak about why most high-ticket teams don't have a lead problem — they have a broken conversion process. Allan breaks down the exact system he uses to help insurance producers, advisors, and service-based businesses increase show rates, reduce no-shows, qualify faster, and close based on economic outcomes instead of product pitches. We dive into building an owned, compliant pipeline that works remotely and drives consistent, scalable revenue — without relying on purchased leads or massive recruiting teams. If you sell high-ticket services and want predictable booked appointments that actually convert, this episode is for you.

When Addison Rae headlined Coachella this year and the crowd lost it to “Fame Is a Gun,” the cultural momentum felt instant. But the social infrastructure behind that track was built months in advance, one creator at a time, by Griffin Haddrill and his team at LV8. By moving past the standard 48-hour launch spike and focusing on an always-on creator strategy, they drove over 80 million views and a staggering 9% engagement rate. What You'll Learn in This Episode How to move past the standard 48-hour launch spike and build true cultural momentum What a deep, hyper-specific audience mapping approach looks like compared to standard demographic targeting How to build and organize a massive global framework of editors for real-time clipping strategies Why organic marketing and performance marketing must live in separate, equal buckets to scale effectively The real data behind human-led vs. AI-driven creative performance and how it impacts consumer retention Episode Chapters (00:00) Intro (04:00) Moving Beyond the 48-Hour Launch Spike (05:29) The Power of Depth in Audience Targeting (07:22) Setting a 9% Engagement Rate Standard (08:31) Capturing Lightning in a Bottle with Speed to Market (09:59) The Underbelly of Social Strategy: Clipping and Global Editors (11:39) Splitting the Buckets: Organic Brand Building vs. Performance Marketing (14:12) The Hidden Impact of AI on Consumer Attention and Retention (18:48) Human-Led Creative vs. AI Performance Data (21:48) The Brand That Made Griffin Smile (22:30) Outro About Griffin Haddrill Griffin Haddrill is the founder of LV8, a Gen Z-founded and led digital-first agency based out of Las Vegas. LV8 specializes in creator-led strategies that drive massive digital culture momentum for music labels and global legacy brands alike. Known for pushing past traditional marketing frameworks, Griffin and his team have orchestrated high-profile lifecycle campaigns for artists like Addison Rae and major entertainment partnerships with Columbia Records. What Brand Has Made Griffin Smile Recently? e.l.f. Cosmetics recently put a massive smile on Griffin's face with their unexpected Liquid Death collaboration. He loved how two highly unique, disruptive brands came together to create something incredibly fun, cool, and beautifully chaotic for their shared communities. Resources & Links Connect with Griffin on LinkedIn. Check out the LV8 website. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the best AI tools in the world still can't replace a great Marketer? Reza, Co-founder and CEO of Motion, has spent over a decade at the intersection of creative and performance Marketing, and his take on AI is one you don't hear enough: the goal isn't to let AI find your edge. It's to eliminate the tech advantage so the best Marketers win. And, he breaks down how Motion is building AI infrastructure that does all the heavy lifting behind the scenes, from pre-watching thousands of ad creatives to giving every customer their own dedicated virtual machine, so Marketers can stop tinkering with tools and get back to the thing that actually drives results. Plus, Reza explains why the creative strategist role is quietly becoming the most important role in Marketing, and how the best ones aren't just running ads…they're influencing the direction of the entire business. If you're a Marketer who wants to understand where creative strategy is headed in the age of AI, this is the episode for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Reza: LinkedIn: https://www.linkedin.com/in/reza-khadjavi-46802918/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Matt Prater, EVP, Innovation at OuterBox.They discuss how generative AI is transforming search and performance marketing, from the shift beyond exact-match keywords to the rise of contextual discovery, structured data, AI-powered workflows, and smarter customer experiences. The conversation explores how marketers can stay focused on fundamentals, improve discoverability, and balance automation with human insight as search behavior continues to evolve.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

Is the relentless pursuit of measurable ROAS fundamentally at odds with building long-term customer trust in a privacy-first world?Agility requires marketers to move beyond legacy attribution models and embrace a more dynamic approach to measurement and monetization. This is especially true in the rapidly evolving mobile ecosystem, where the rules of engagement are constantly being rewritten.Today, we're going to talk about the new playbook for performance marketing in the mobile app ecosystem. We'll explore how to drive growth and measure return on ad spend in an environment defined by signal loss, look at the innovative ad formats that are capturing user attention, and discuss the role of AI in balancing automation with creative effectiveness.To help me discuss this topic, I'd like to welcome, Phoena Pang, Vice President of Sales and Global Partnerships at Mintegral. About Phoena Pang Phoena Pang is the Vice President of Sales and Global Partnerships at Mintegral, a leading global mobile advertising platform. Based in the US, Phoena brings deep expertise in mobile advertising, strategic partnerships, and business development to drive Mintegral's go-to-market growth and operational excellence across global markets. Phoena has held senior roles at top-tier technology companies including Google, Moloco, Vungle, and Chartboost. At Moloco, she led product go-to-market strategy and partnerships for mobile performance marketing. During her time at Google, she served as Global Product Lead and Strategic Partner Lead, where she spearheaded global gaming ads solutions and scaled high-impact partnerships worldwide. At Mintegral, Phoena focuses on optimizing operational performance and cultivating strong, strategic partnerships with advertisers and publishers, reinforcing Mintegral's leadership in programmatic mobile advertising solutions. Phoena Pang on LinkedIn: https://www.linkedin.com/in/phpang/ ---------- Resources ---------- Mintegral: https://www.mintegral.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com