Podcasts about performance marketing

In dieser Folge sprechen wir mit Bastian Siebers, dem CEO von Flaconi, über seinen beruflichen Weg im E-Commerce und über die Entwicklung des Unternehmens. Ein zentraler Teil der Folge ist die Transformation von Flaconi seit 2022. Bastian beschreibt, dass Flaconi das Sortiment gestrafft, die Organisation neu aufgestellt und die Arbeit im Unternehmen wieder klarer und disziplinierter organisiert hat. Wir gehen die strategischen „P's“ durch: Purchasing, Pricing, Promotion und Product. Wir sprechen über den Verzicht auf Drugstore-Produkte, ein neues Pricing-Setup, die Rolle von Performance-Marketing und CRM sowie über den Shop und die App als zentrale Produktbasis. Außerdem erklärt Bastian, warum wir kein Marketplace-Modell und keine Eigenmarken verfolgen. Ein weiterer Schwerpunkt ist Retail Media. Bastian erklärt, wie wir Werbeflächen und Platzierungen auf der Plattform vermarkten und dafür eine eigene Gesellschaft aufgebaut haben. Außerdem sprechen wir über die internationale Expansion, die Flaconi aus Halle zentral steuert und schrittweise auf weitere europäische Märkte ausweitet. Zum Schluss geht es um Markenbeziehungen, selektive Vertriebssysteme, Graumarkt und Dupes sowie um die Rolle von AI und Automation. Partner in der Folge: https://linktr.ee/kassenzone Community: https://kassenzone.de/discord Feedback zum Podcast? Mail an alex@kassenzone.de Disclaimer: https://www.kassenzone.de/disclaimer/ Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone Alexander Graf: https://www.linkedin.com/in/alexandergraf/ https://twitter.com/supergraf Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch 2019: https://amzn.eu/d/5Adc1ZH Plattformbuch 2024: https://amzn.eu/d/1tAk82E

Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.In this panel,  Dan Bond of Revlifter & Sian Wells, Senior Performance Marketing Manager at Sportsshoes, explain the challenges of using promotions strategically to drive positive results and minimise unnecessary margin erosion.Key discussion points:Understanding the damage promotions can have on brandsKnowing when a promotion should be used & whyUsing data to improve targetingPersonalisation in performance marketing - using promotions more effectivelyVisit insidecommerce.fm to access the full Pulse panel series.About PulsePulse is an ecommerce conference designed for ambitious high-growth retailers and brands looking for inspiration and innovation from some of the top speakers in ecommerce and digital marketing. It takes place over 2 days every year in London, UK, with its sister New York event in September.

Is the relentless pursuit of measurable ROAS fundamentally at odds with building long-term customer trust in a privacy-first world?Agility requires marketers to move beyond legacy attribution models and embrace a more dynamic approach to measurement and monetization. This is especially true in the rapidly evolving mobile ecosystem, where the rules of engagement are constantly being rewritten.Today, we're going to talk about the new playbook for performance marketing in the mobile app ecosystem. We'll explore how to drive growth and measure return on ad spend in an environment defined by signal loss, look at the innovative ad formats that are capturing user attention, and discuss the role of AI in balancing automation with creative effectiveness.To help me discuss this topic, I'd like to welcome, Phoena Pang, Vice President of Sales and Global Partnerships at Mintegral. About Phoena Pang Phoena Pang is the Vice President of Sales and Global Partnerships at Mintegral, a leading global mobile advertising platform. Based in the US, Phoena brings deep expertise in mobile advertising, strategic partnerships, and business development to drive Mintegral's go-to-market growth and operational excellence across global markets. Phoena has held senior roles at top-tier technology companies including Google, Moloco, Vungle, and Chartboost. At Moloco, she led product go-to-market strategy and partnerships for mobile performance marketing. During her time at Google, she served as Global Product Lead and Strategic Partner Lead, where she spearheaded global gaming ads solutions and scaled high-impact partnerships worldwide. At Mintegral, Phoena focuses on optimizing operational performance and cultivating strong, strategic partnerships with advertisers and publishers, reinforcing Mintegral's leadership in programmatic mobile advertising solutions. Phoena Pang on LinkedIn: https://www.linkedin.com/in/phpang/ ---------- Resources ---------- Mintegral: https://www.mintegral.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Julius Korfgen, Co-Founder von Uplane, spricht im "Marketing From Zero To One" Podcast über seinen persönlichen Lebensweg vom Fashion-Startup Unternehmer zu Schulzeiten über seine Zeit als Founders Associate bei Enpal bis zur Gründung seines KI-Startups Uplane. Im Mittelpunkt steht die Idee, Performance Marketing durch KI massiv zu automatisieren: von der Erstellung und Optimierung von Ads bis hin zu personalisierten Landingpages und datengetriebenen Kampagnen. Außerdem geht es um die frühen Vertriebserfolge über LinkedIn, die Bewerbung und Aufnahme bei Y Combinator, seinen bevorstehenden Umzug nach San Francisco und um die Frage, wie KI aktuell Marketing-Agenturen, Unternehmensstrukturen und Produktentwicklung verändert. 04:19 - Erste unternehmerische Schritte & FREISCHWIMMER 06:51 - Rocket Startup in Kopenhagen & Responsibly 08:26 - Virales T-Shirt & erster Durchbruch 09:20 - Studium in Maastricht & Nebenprojekte 11:07 - Familie, Kreativität & Unternehmertum 12:03 - Einstieg bei Enpal & Hypergrowth 14:16 - Entstehung der Uplane-Idee bei Enpal 16:38 - Die Grundidee hinter Uplane 19:09 - Erste Ads, KPIs & Marketing-Experimente 20:10 - Erste Kunden & Startphase von Uplane 22:44 - Erste Vertriebserfolge 24:46 - Pilotkunden & Vertrauensaufbau 26:11 - KI, Daten & schnelle Marketingzyklen 28:15 - Bewerbung beim Y Combinator 31:13 - YC-Interview & Zusage 34:05 - Funding & Umzug nach San Francisco 36:07 - Launch-Video & erste große Aufmerksamkeit 37:32 - Zielgruppen, Startups & Enterprise-Kunden 39:55 - Markenführung & Brand-Compliance mit KI 42:07 - Schnelles Wachstum & erste Enterprise-Cases 42:57 - Service Company vs. Software Company 44:19 - Managed Growth & Enterprise Software 47:26 - Vertrieb, LinkedIn & Account-Based-Marketing 49:11 - KI im Unternehmen & interne Prozesse 50:28 - Brand-Compliance & Grenzen generativer KI 51:50 - Daten, Feedback-Loops & Marketing-Optimierung 53:33 - KI-gestützte Produktentwicklung & Coding 55:29 - YC-Mindset & großes Denken 58:23 - Umzug in die USA & neue Wachstumsphase 58:55 - Namensfindung & Entstehung von Uplane 01:00:29 - KI-Agenten, Automatisierung & Zukunft der Arbeit 01:03:22 - Eigene KI-Tools & tägliche Nutzung 01:03:45 - Arbeitsalltag, Produktivität & Routinen 01:05:19 - Abschluss & Ausblick

“There's going to be a world where you just tell them your product and your business goals and they do the rest.” What does Meta's AI push mean for ecommerce brands trying to win on paid social right now? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) recorded this episode live at Meta's Performance Marketing Summit 2026 where they break down everything Meta announced: AI infrastructure to catalog-powered creative and what brands need to do about it immediately. The conversation covers Meta's shift toward catalog-first ad infrastructure and why clean product data is now table stakes, not a nice-to-have. They dig into how the media buyer role is converging with creative strategy, what a 24-hour full-funnel launch looks like in practice, and why the brands building creator ecosystems today are setting up a major moat for catalog creative tomorrow. Powered By MetaOperators Newsletterhttps://9operators.com/

Mit frischem Wind, neuer Stimme und einem hochaktuellen Thema startet Affiliate Talkxx in die nächste Runde: Mario Bagozzi übernimmt ab sofort die Moderation des Podcasts. In seiner ersten Folge begrüßt er direkt einen bekannten Namen der Branche: Ingo Kamps, Geschäftsführer der Münchner Online Rebels GmbH und Mitglied des Fachbeirats der TactixX 2026.

Wie entsteht echte Sichtbarkeit?In diesem Video analysiert Dirk Kreuter die 10 Erfolgsstrategien hinter seiner Reichweite – basierend auf einer ChatGPT-Auswertung seiner Sichtbarkeitsstrategie.Es geht um Content, Performance-Marketing, E-Mail-Listen, persönliche Marke, Positionierung, Events, SEO, Teams und darum, warum organisches Wachstum alleine heute oft nicht mehr reicht.Die wichtigsten Punkte aus dem Video:Warum Kontinuität wichtiger ist als MotivationWeshalb organische Reichweite alleine nicht reichtWarum Performance-Marketing Sichtbarkeit beschleunigtWieso E-Mail-Marketing unverzichtbar istWarum klare Positionierung Reichweite erzeugtWeshalb polarisierende Aussagen Aufmerksamkeit schaffenWarum Social Media nicht dir gehörtWie ein professionelles Team Sichtbarkeit skaliertAußerdem kündigt Dirk das große Liveevent zum Thema Sichtbarkeit am 21. Juni an.

FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comMOVE SUPPLY CHAINReduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting https://movesupplychain.com/.ECOM EXPERTSGet Shopify dev work that's reliable, affordable, and drives real conversion increases for your store with AJF Growth's preferred dev partner at https://ecomexperts.io/.

Tom Rathbone joins Tye DeGrange to break down the real challenges of measuring CTV — from probabilistic Nielsen-era methods to where the industry stands today. Tom shares how TVScientific approaches measurement, why holdout testing is still underutilized by most brands, and how to build a test media plan that actually generates signal. Plus: why single-touch attribution fails in a multi-channel world and what it takes to move from vanity metrics to a long-term growth strategy.

KI macht technisches Wissen für alle Nutzer zugänglich. Der wahre Erfolg hängt nun von deiner Taktik ab. Validiere KI-Ergebnisse immer kritisch mit deinen eigenen Daten. Willst du tiefer in diese Themen eintauchen? Dann komm am 21. September zum Ads Camp nach Köln. Dort trifft sich die Elite zum echten Wissensaustausch. Sichere dir jetzt dein Early-Bird-Ticket bis zum 21. Juni unter [www.adscamp.de](https://adscamp.de/). Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input. 🤓 Hier geht es zum [Blog](https://www.dienerds.com/blog), zu unseren [offenen Stellenanzeigen](https://www.dienerds.com/jobs-bei-den-nerds) und zu unserem [Kontaktformular](https://www.dienerds.com/kampagnensteuerung).

KI macht technisches Wissen für alle Nutzer zugänglich. Der wahre Erfolg hängt nun von deiner Taktik ab. Validiere KI-Ergebnisse immer kritisch mit deinen eigenen Daten. Willst du tiefer in diese Themen eintauchen? Dann komm am 21. September zum Ads Camp nach Köln. Dort trifft sich die Elite zum echten Wissensaustausch. Sichere dir jetzt dein Early-Bird-Ticket bis zum 21. Juni unter [www.adscamp.de](https://adscamp.de/). Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input.

KI macht technisches Wissen für alle Nutzer zugänglich. Der wahre Erfolg hängt nun von deiner Taktik ab. Validiere KI-Ergebnisse immer kritisch mit deinen eigenen Daten. Willst du tiefer in diese Themen eintauchen? Dann komm am 21. September zum Ads Camp nach Köln. Dort trifft sich die Elite zum echten Wissensaustausch. Sichere dir jetzt dein Early-Bird-Ticket bis zum 21. Juni unter [www.adscamp.de](https://adscamp.de/). Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input. 🤓 Hier geht es zum [Blog](https://www.dienerds.com/blog), zu unseren [offenen Stellenanzeigen](https://www.dienerds.com/jobs-bei-den-nerds) und zu unserem [Kontaktformular](https://www.dienerds.com/kampagnensteuerung).

You are probably wondering why you are reading this text in English as normally, you hear Kristina and Max talking mostly German. This is because Max had the pleasure to host a live podcast at the Retail Media Breakfast in the Google House on Day 2 of this year's OMR festival in Hamburg. On the show, he had the great pleasure to discuss with Roxanne van Duijn, Retail Media Lead at Google, Thea Klein, Head of Performance Marketing at Fressnapf and Faheem Khan, Product & Data Expert at Media Markt Saturn the latest updates in the industry and their journey in this space. If you are enjoying the show, please give us a follow and forward the episode to a friend, and now, let's jump right in, let's go!Roxanne on LinkedIn> Roxanne van DujinThea on LinkedIn> Thea KleinFaheem on LinkedIn> Faheem KhanMax & Kristina auf LinkedIn>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Max Rottenaicher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Kristina Mertens⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

For Mother's Day, Tye DeGrange hands the mic to his mom — Ginger DeGrange. Rodeo queen. Horse trainer. Summer camp founder. 36-year instructor who's taught 10,000+ students the art of horsemanship at Santa Rosa Junior College. This one's full of great stories: the OJ Simpson trail ride, a student who went on to dine with the Queen of England, competing at the Grand National, and the old reinsman who taught Ginger that quiet confidence beats loud energy every time. Plus real lessons on building confidence, earning trust, and leading with feel — on and off the horse.

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's darum warum Kundenzufriedenheit alleine keine Garantie für Kundenbindung ist. Wir besprechen, wie die Zufriedenheits-Gewinn-Kette funktioniert, warum Vertrauen mehr ist als ein gutes Gefühl und was es mit den 3 Arten von Commitment auf sich hat: affektiv, fortsetzungsbezogen und verpflichtend. Und warum nur 2 davon fürs Marketing wirklich zählen.____________________________________________Marketing-News der Woche:Reddit wächst mit KI-gestützter Werbung starkReddit meldet deutliches Wachstum im Werbegeschäft. Der Umsatz stieg im ersten Quartal um 69 %, die Zahl aktiver Werbekunden wuchs um 75 %. Ein Treiber sind KI-Tools für Anzeigen, für Texte und Bildoptimierung. Reddit zeigt, wie Community-Daten, Performance Marketing und KI zusammenkommen. Gerade für Nischenzielgruppen kann das stärker werden, auch wenn Reddit im DACH-Markt noch nicht die gleiche Rolle wie Instagram, TikTok oder LinkedIn hat.Deichmann testet Shopping direkt aus dem StreamingDeichmann testet mit Ad Alliance ein interaktives Werbeformat, bei dem Produkte im Streaming direkt kaufbar werden. Digitale Werbung rückt näher an E-Commerce: Sehen, klicken, kaufen. Gerade für Retail Media, Connected TV und shoppable Ads ist das spannend, weil die Grenze zwischen Aufmerksamkeit und Kaufabschluss kleiner wird.Snap bringt Marken direkt in ChatverläufeSnap testet mit „AI Sponsored Snaps“ ein Werbeformat, bei dem Marken näher an persönliche Chatumgebungen rücken. Social Media Werbung funktioniert damit weniger wie klassische Anzeigen und stärker wie dialogbasierte Kommunikation. Für Marken kann das neue Nähe schaffen, aber auch schnell zu aufdringlich wirken. Entscheidend wird sein, ob der Inhalt wirklich relevant ist oder nur in einen privateren Kanal gedrückt wird.Hornbach steigert Werbewahrnehmung deutlichHornbach ist im Mai „Advertiser of the month“ der absatzwirtschaft und YouGov. Im Bewertungszeitraum vom 1. bis 30. April konnte das Unternehmen ihre Ad Awareness in Deutschland um 7,5 Prozentpunkte steigern. Das ist kein klassischer Kampagnenlaunch, aber ein guter Beleg für Markenwirkung. Auffällige Markenkommunikation wirkt nicht nur kreativ, sondern messbar in der Wahrnehmung.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

eTail Palm Springs is one of the most important events on the e-commerce calendar. As one of the most anticipated events in the e-commerce calendar, eTail brings together senior retail leaders, DTC brands, and digital innovators to explore the evolving future of online and omnichannel retail. Every year, the event draws a powerful mix of founders, marketers, technology providers, and retail operators — all under one roof in the California desert.Isaac Morey, Co-Founder of Content Cucumber, was on the ground at eTail Palm Springs this year recording conversations for the Talk Commerce podcast. The result? A compilation video packed with some of his favorite interviews from across the show floor. Each one is a quick snapshot of the people, ideas, and energy that make eTail such a standout event.Here's a look at every clip in the compilation.0:40 Scott Ohsman, Always Off Brand5:38 Elizabethe Lachhar, RezolveAI10:57 Amrit Shergill, ShopVision14:21 Udayan Bose, NetElixer16:27 Andrew Watt, MAI18:17 Patrick Yoon, CHEQScott Ohsman, Always Off Brand: AI Is Moving Past the HypeScott Ohsman kicked things off with signature energy and a sharp take on where AI in e-commerce really stands. He argues that AI is finally moving from buzzword to tactical tool — but warns that a "blister" correction is coming, and that mediocre brands relying on AI as a crutch will be the first to get flushed out.D2C Brands Are About to Have a MomentIn the same conversation, Scott made the case that D2C brands are quietly positioned for a traffic windfall thanks to LLM-driven search sending users directly to brand websites. It's unpaid traffic, and the brands doing solid foundational work will benefit most.The Vibes at eTail Are UnmatchedScott closed with a love letter to the eTail experience itself — the Palm Springs sunshine, the resort setting, and the surprisingly positive energy on the exhibitor floor. According to Scott, even the vendors are in a good mood here, and that says a lot.Elizabeth Lachhar, Rezolve AI: The Case for Agentic CommerceElizabeth Lechhar from Rezolve AI broke down what agentic commerce actually means and why it matters right now. With Generation Alpha bringing five trillion dollars in buying power online in the next few years, the traditional e-commerce funnel is reaching end of life — and brands need to prepare for a conversational, hyper-personalized future.Shopping Will Become a 360° ExperienceElizabeth painted a picture of what the near future of shopping looks like: not just searching for a blazer, but asking an AI what to wear in Palm Springs, what goes with it, and whether you can still wear it to lunch. Commerce is becoming circular and lifestyle-driven, not linear.Get Your Data Ready NowIn her closing remarks, Elizabeth urged retailers to start preparing their data infrastructure for the agentic future. From multi-dimensional search to automated payments, the entire commerce stack is about to change — and Resolve AI is building the end-to-end platform to support that shift.Amrit Shergill, ShopVision: Why Retros Shouldn't Be AnecdotalAmrit Shergill of ShopVision explained how most brands rely on fragmented, anecdotal data when looking back at key campaigns like Black Friday. His company captures every digital touchpoint across competitors and reseller channels, turning guesswork into clarity and predictive insights.Pricing Intelligence: Finding White Space in the MarketAmrit dove deeper into a specific pain point he's hearing at eTail: pricing challenges. Brands with large wholesale networks are missing margin and product-line opportunities because they can't see how competitors are pricing similar products. His platform matches products across brands and surfaces the white space.Udayan Bose, NetElixir: $30 Million in Revenue Driven by ExperimentationNetElixir's founder, Udayan Bose shared that their machine-learning-powered experimentation platform has driven roughly $30 million in cumulative additional revenue across 250 experiments in the past year. The message is clear: performance AI — the kind that drives measurable outcomes — is the next frontier every e-commerce brand should pursue.NetElixir: AI Is Moving from Buzz to ActionUdayan also noted a shift in the eTail conversations this year: people aren't just talking about AI anymore — they're asking whether it actually drives results. NetElixir's high Net Promoter Score (84.4, double the industry average) backs up their claim that human expertise combined with AI delivers exceptional performance.Andrew Watt, MAI: Agentic AI for Google Ads ManagementThe team at MAI founded by former Google Ads and Instacart ad platform engineers introduced their agentic AI for paid media. Their platform plugs into Google Ads, Google Analytics, and Shopify, then autonomously builds and manages campaigns — taking over work that used to require agencies or in-house teams. They're expanding to Bing and Meta next.Patrick Yoon, CHEQ: Client-Side Detection: Cleaning Up Invalid TrafficPatrick explained how their client-side pixel unlocks intelligence retailers have never had access to before — from reducing paid media ad waste by up to 70% to identifying which bots on your site are malicious and which are actually acting on behalf of real consumers through LLMs.The AI-Bot Hybrid Future of Retail WebsitesIn a deeper dive, Patrick shared that Gartner predicts one in five interactions on retail websites will involve an LLM by 2028. The takeaway: you can't just block all automation anymore. Retailers need nuanced intelligence to distinguish between helpful AI agents and bad actors, and that distinction will directly impact ROI.

In this episode, we cover everything from the growing trust gap in performance marketing to the evolving role of attribution, AI, and search, and what it all means for how marketers prove impact.What we unpack:1. Performance marketing's missing layer: proofAre clicks, conversions, and ROAS actually telling the truth — or just telling a story?We explore the growing need for verification, transparency, and accountability in a system built to optimize results… not validate them.2. Is last-click attribution… not completely broken?A new study suggests last-click might be more useful than we thought — but only in very specific scenarios.The catch? Most marketers are using it in the exact wrong places.3. The future of search: from clicks to answersWith YouTube testing conversational search (“Ask YouTube”), we discuss the shift from search engines to answer engines — and what happens when platforms control not just discovery, but interpretation.4. The New York Times turnaroundHow a legacy publisher is redefining its ad model through games, cooking, and lifestyle content — and why “brand safety” might be the wrong lens entirely.5. Ad of the Week: Pinterest's bold movePinterest tells users to get off social media.A platform rejecting the attention economy? We break down why this might be one of the smartest positioning plays in years.Themes you'll hear throughout:The difference between performance and truthWhy measurement ≠ impactThe growing importance of incrementality and validationAnd how platforms are reshaping the rules of attention and discoveryChapters:00:00 - Introduction02:19 - The Missing Layer in Performance Marketing08:05 - Last Click Attribution: A Double-Edged Sword14:26 - YouTube's Shift to Answer Engine18:56 - The New York Times: Reinventing Advertising23:04 - Pinterest's Bold Campaign Against Social Media28:22 - Upcoming Conversations and Closing ThoughtsLinks:Title: ​The Missing Layer In Performance Marketing: Verifiable ProofLink: https://www.forbes.com/councils/forbestechcouncil/2026/05/01/the-missing-layer-in-performance-marketing-verifiable-proof/Title: By Way of Nico Neumann Predicted Incrementality by Experimentation (PIE) for Ad MeasurementLink: https://www.nber.org/papers/w35044Title: YouTube Testing New Search Experience - “Ask YouTube”Link: https://searchengineland.com/youtube-testing-new-search-experience-ask-youtube-475786Title: How The New York Times is using Games and Cooking to win over ‘never news' advertisersLink: https://www.thedrum.com/news/how-the-new-york-times-is-using-games-and-cooking-to-win-over-never-news-advertisersAd of the Week:New Pinterest campaign urges Gen Z to get off social mediaLink: https://youtu.be/qr8bNBuptpU?si=ArB2JWyeVGmMYW-f

Discover why AI ad creation tools are reshaping performance marketing in 2026. From research to production to performance analysis, learn what features drive real ROI and which platforms serious marketers trust. Learn more at https://www.gethookd.ai/learn/4-best-ai-ad-creator-tools-in-2026/ GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

6,5 millions d'abonnés cumulés sur les réseaux dont 6,4 millions sur TikTok : Tristan Mattioli est l'un des créateurs de contenu français les plus suivis de sa génération. Né du personnage Vector pendant le Covid, il a depuis fait évoluer son identité digitale et lancé son propre lieu, le Studio Mattioli à Paris.Dans cet épisode, on parle de la transition Vector → Tristan, du choix radical de quitter une agence pour gérer sa carrière seul, du brief que les marques ne savent plus lâcher, du rôle stratégique du Festival de Cannes, et du futur de l'influence à l'ère de l'IA et de la co-création.Une masterclass pour les CMO, marques et agences qui veulent comprendre comment travailler avec les créateurs aujourd'hui — et préparer leurs collaborations de demain.Épisode disponible en vidéo sur YouTube — retrouvez les interviews complètes en format vidéo pour une expérience encore plus immersive. → YouTubeVous appréciez le podcast ? Laissez une note 5 étoiles sur Apple Podcasts ou Spotify — c'est gratuit, ça prend 10 secondes, et c'est le meilleur moyen d'aider d'autres professionnels du marketing à le découvrir.→ YouTube - Apple Podcasts - Spotify - Deezer - Toutes plateformes (Smartlink) ·Newsletter Marketing & Influence — recevez en avant-première les prochains invités, les tendances clés et les insights exclusifs du secteur. Inscription sur marketinginfluence.fr→ Inscrivez-vous iciSuivez ADMS.PARIS I Globe Groupe sur LinkedIn et connectez-vous directement à Cyril Attias (LinkedIn) pour échanger sur le marketing, l'influence et les stratégies de marque.Un podcast produit par ADMS.PARIS I Globe Groupe et soutenu par Les Gens d'Internet, premier média français dédié au social media et à l'influence.Abonnez-vous à notre compte Instagram Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Wie viel Branding braucht eine starke Marke heute noch? Diese Frage beantwortet Steffen Zeller, CMO der Rügenwalder Mühle, im Podcast mit Verena Gründel. Steffen Zeller treibt seit 2021 die strategische Weiterentwicklung der Rügenwalder Mühle voran. Mit Stationen bei Unternehmen wie Iglo, Mondelez und Kraft Foods bringt er umfassende Erfahrung aus der FMCG-Welt mit. Seine Herausforderung: eine Traditionsmarke modernisieren, ohne ihre Wurzeln zu verlieren. Dabei geht es nicht nur um Produkte, sondern um Haltung, Relevanz und die Fähigkeit, sich in einer zunehmend komplexen Medienlandschaft zu behaupten. Spannende Zahlen aus dieser Folge: 60 % Branding vs. 40 % Performance ist Steffens Idealverteilung50 % des Kampagnenerfolgs entfallen auf das CreativeRügenwalder hat seit 2021 den TV-Anteil im Media-Mix von 90 % auf ca. 40–50 % gesenkt26 % der Marken sind heute nicht in den LLMs auffindbar Ein zentraler Gedanke des Gesprächs: Marketing ist heute komplexer denn je. „Es gab noch nie so viele Wege und Möglichkeiten, eine Marke schlecht zu führen wie heute“, bringt es Zeller auf den Punkt. Genau deshalb sei eine klare Markenpositionierung entscheidend – funktional und emotional zugleich.Besonders spannend ist sein Blick auf die Rolle von Kreativität. Für ihn ist sie kein „Nice-to-have“, sondern ein zentraler Wachstumstreiber: „50 Prozent des Erfolges ist das Creative und 50 Prozent die Aussteuerung und Media.“Am Beispiel der Rügenwalder-Kampagnen zeigt sich, wie wichtig emotionale Ansprache ist. Statt rein funktionaler Produktkommunikation setzt das Team bewusst auf Gemeinschaft, Genuss und Leichtigkeit. Diese emotionale Ebene sorgt dafür, dass Werbung nicht nur gesehen, sondern auch erinnert wird – und letztlich Kaufentscheidungen beeinflusst.Marke schlägt kurzfristige PerformanceGleichzeitig warnt Zeller vor einem zu starken Fokus auf Performance-Marketing. Wer nur kurzfristige Effekte optimiere, vernachlässige den langfristigen Markenaufbau. Sein Bild: ein Apfelbaum, der gepflegt werden muss, bevor man ernten kann. Ohne kontinuierliche Investitionen in Branding verliere jede Marke langfristig an Strahlkraft.Dabei geht es nicht nur um Reichweite, sondern um relevante Reichweite. Entscheidend ist, die richtigen Zielgruppen zur richtigen Zeit mit der passenden Botschaft zu erreichen. Gerade in einer fragmentierten Medienlandschaft wird das zur zentralen Herausforderung.„Es gab noch nie so viele Möglichkeiten, eine Marke schlecht zu führen wie heute. Umso wichtiger ist eine klare Positionierung – nicht nur über funktionale Vorteile, sondern auch über emotionale Werte. Genau diese gilt es konsequent in Kommunikation zu übersetzen.“Hör unbedingt in die Folge rein und entdecke, wie modernes Markenmanagement wirklich funktioniert.Und wenn du noch tiefer in die Marketingwelt eintauchen willst: Komm am 23. und 24. September zur DMEXCO nach Köln – wir sehen uns dort! Und abonniere Verenas Newsletter DMEXCO Digital Digest: https://go.dmexco.com/digital-digest-current-edition Werbepartner dieser Folge ist Swat.io. Swat.io bietet Social-Media-Management in einer App: Publishing, Teamwork und Analytics ohne Kanal-Hopping, alles auf einen Blick. Erfahre jetzt mehr und teste das Tool kostenlos:https://swat.io/de/

Dan Saunders is the Head of Performance Marketing at Evergreen Finance London and our latest guest on the #ShinyNewObjectPodcast. He swears by "The Way of the Wolf" to teach us why everything we do is ultimately, a sales job. He believes the best thing to do with data is get stuck in, finding your starting point and just using it - not being paralysed by how much of it you've got. And he tells us why the future of marketing sits with Performance AI that quantifies everything we used to look at as subjective. As long as humans are at the helm, that can yield highly effective conversion results. Tune in to learn how. 

Lass dich nicht von der FOMO-Welle auf LinkedIn mitreißen. Andromeda ist eine hilfreiche Weiterentwicklung, aber kein magisches Allheilmittel. Konzentriere dich auf starke psychologische Konzepte statt auf KI-Massenware. Willst du dein Meta-Game auf das nächste Level bringen? Besuche uns beim Ads Camp in Köln! Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input. 🤓 Hier geht es zum [Blog](https://www.dienerds.com/blog), zu unseren [offenen Stellenanzeigen](https://www.dienerds.com/jobs-bei-den-nerds) und zu unserem [Kontaktformular](https://www.dienerds.com/kampagnensteuerung).

Wie baut man ohne Investoren ein E-Commerce-Imperium auf? André Jonker, Mitgründer und CEO von Mozart Bett, ist der lebende Beweis dafür, dass Bootstrapping im großen Stil funktioniert. Innerhalb von nur fünf Jahren hat er Mozart Bett auf einen geplanten Umsatz von über 50 Millionen Euro in 2026 skaliert. Doch der Weg dorthin begann nicht im Schlafzimmer, sondern im Garten – mit Projekten wie „Rollrasen Rudi“.In dieser Folge von How to Hack spricht André mit Carsten Puschmann über die „Goldenen Lücken“ im E-Commerce und warum er sich bewusst Nischen sucht, die beratungsintensiv und sperrig sind. Er erklärt sein „Mozart Playbook“, warum der Vertrieb immer die Unternehmensstruktur vorgeben sollte (und nicht das Lager) und wie er heute KI-Agents einsetzt, um 75 % seines Customer Supports zu automatisieren.Wir reden über:

Digital advertisers are looking to turn discovery into real results. Taboola's Chief Executive Officer, Adam Singolda, explains how Taboola grew from a recommendation engine into a performance advertising company powered by artificial intelligence, and highlights how it helps people find content and products they enjoy while giving advertisers a scalable way to reach audiences.

Andrew Dudum is the Founder and CEO of Hims, the company reshaping consumers relationship to healthcare. It has been a rocky ride over the last 6 months, the company is down 66%, their market cap today is $4.3BN on $2.3BN of revenue. They just bought their largest international competitor, Eucalyptus for $1.5BN.  AGENDA: 00:00 — Why Being Public Is Better Than Private  02:50 — My Advice to The Collisons on Taking Stripe Public 07:15 — How to Hire for the Most Gritty People: The Test  10:55 — How AI Will Reshape All of Customer Acquisition  15:30 — What Did Hims Do That Andrew Wishes They Had Not Done  20:15 — What is the Least Profitable but Most Important Hims Product 27:10 — The $1.5BN Acquisition: Why Hims Bought Their Biggest Global Competitor  33:45 — Why Brand Marketing Beats Performance Marketing  39:40 — The Future of Prevention: Why Your Next Blood Test Should Be Free  46:50 — Disrupting the PBMs: How We Are Breaking the Corrupt US Healthcare System

Join Molly Baker and a special guest for a thoughtful conversation on career pivots, performance marketing, and what it means to build a more intentional path in a fast-changing digital industry. Drawing on experience across client services, integrated media, and performance marketing, our guest reflects on reaching a pivotal moment in their career and the shift from agency leadership into independent consulting. Together they explore the realities of modern digital media, from the pace of platform change to the growing role of AI and automation in shaping campaign strategy. Whether you're navigating your own career transition or trying to make sense of the evolving media landscape, this conversation offers a grounded take on growth, reinvention, and building with intention.

Send us Fan MailWhat does Arnold Schwarzenegger, Prince, and performance marketing have in common?In this powerful episode of Joey Pinz Conversations, Joey sits down with performance marketer and Codarity founder Dan Charles to explore how structure creates freedom — in business, creativity, and life.Dan's journey from music studios and 3,000-person live events to building systematic marketing engines for the events industry reveals a powerful truth: unpredictability is optional.They dive deep into marketing vs sales, AI in modern campaigns, personal branding, fatherhood, fitness, and how mountain biking and model painting sharpen clarity and leadership.This conversation blends entrepreneurship, personal growth, marketing strategy, resilience, and mindset into one compelling story of transformation.

Asking questions and digging deep beyond the first layer of data is what's going to help grow in a climate where there are so many unknowns and changes every day.  Justinas Vaičiulis, Head of Performance Marketing at Jimdo, tells us why it's smart to make small bets, test, validate, and move up from there. On the #ShinyNewObjectPodcast, we also talk about picking the clients no one wants to work with and why he has built a career out of "digging into stuff." Top marketing career tips and advice for growing intelligently.  #marketing #marketingpodcast 

In this episode of Always Be Testing, host Tye DeGrange sits down with Lacie Thompson, an experienced agency leader, affiliate and partner marketing expert, and former operator at brands like Expedia and Blue Nile. After successfully scaling and exiting her agency, Lacie is now building Media Pack—an AI-powered platform designed to modernize and streamline how brands buy media.The conversation explores Lacie's journey across brand-side, agency, and startup environments, highlighting how real-world frustrations led her to build solutions rooted in efficiency and transparency. From the broken workflows of flat-fee media buying to the lack of standardization across the industry, she unpacks the core problems that still slow teams down—and how AI is now making it possible to rethink the entire system.Beyond product and tech, the episode dives into the mindset behind building and scaling—from making decisions beyond data, to taking risks before feeling “ready,” to focusing on what truly creates differentiation. It's a grounded and insightful look at what it takes to build in today's AI-driven landscape while staying anchored in real customer needs.

Mallory sits down with Josh Dodson, VP of Performance Marketing and Analytics at BVK, to unpack one of the biggest questions in enrollment marketing today: what is actually driving enrollment? Their conversation challenges the false confidence many leaders place in dashboards, last-click reporting, and traditional attribution tools that were never designed to capture the full complexity of student decision-making. For higher ed marketers navigating long recruitment cycles, shifting privacy rules, and growing pressure to prove ROI, this episode offers a sharper framework for data analytics in higher education. It is a candid, timely listen for anyone trying to build a smarter marketing strategy for student recruitment without mistaking visibility for truth. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Anthony Chiaravallo, founder and CEO of Vallo Media — a performance marketing agency that has placed over $100 million in paid media — joins Jeff Mains on SaaS Fuel for a candid, no-BS conversation about what actually works (and what doesn't) in B2B paid advertising.The conversation goes deep on performance media for SaaS: why cold lead gen ads are the fastest way to burn budget, how to build warm audiences before asking for a demo, and the massive cost savings that come from full-funnel thinking. Anthony exposes the hidden world of click fraud and bot traffic, explains how to set up clean data signals, and makes the case for why last-click attribution is quietly killing B2B ad performance. He closes with a pointed recommendation on where SaaS founders should — and should not — spend their limited marketing dollars.Key Takeaways3:44 — Anthony's Origin Story: From SVP to Founder Anthony's position was eliminated during COVID after five years building a paid media practice at a 4,000-person agency. He turned a side consulting hustle into Vallo Media, gave himself 6–12 months to match his corporate salary, and never looked back.5:50 — Founder Mindset: Replace Yourself First The biggest shift from agency leader to founder is understanding that your primary job as CEO is to replace yourself. Anthony systematically identified what he was spending the most time on and hired for it — starting with paid media execution so he could focus on sales and strategy.8:42 — How to Prioritize Your First Hires Start by asking: what am I spending the most time on that someone else could do better? Anthony's first hire was a paid search specialist — a person he found on LinkedIn, contracted for a project, and who has now been with him for six years running his entire paid media department.11:43 — What Makes B2B SaaS Performance Media Unique Running cold lead gen ads against a B2B SaaS audience is "a fast way to set cash on fire." One client was paying $8,000 per ebook download — from unqualified leads. The fix: build warm audiences through awareness and video campaigns first, then retarget. That same client dropped CPL from $8,000 to $115.16:49 — The Most Common Ad Waste Traps Brands celebrate cheap clicks without ever checking if those clicks are from real, qualified people. The most dangerous trap: reporting 1,000 clicks at $1 CPC while 90% of those users bounced in two seconds — bots or totally unqualified traffic.17:46 — Clean Data Signals & Behavioral Conversions Instead of only tracking form fills, set up behavioral conversions: time on site, page views, video engagement. These "quality signals" train the ad platform's AI to find more people like your best visitors — not just whoever clicks cheapest.20:40 — How Click Fraud Actually Works Bad actors spin up thousands of AI-generated fake websites, embed programmatic ad code, and deploy click bots to generate revenue from every ad served. Over half of annual digital ad spend is estimated to hit fake sites and bots.21:39 — How to Protect Your Ad Budget Set up behavioral conversion tracking in Google Tag Manager, link it to GA4, and monitor closely whether platform-reported clicks match actual engagement in your web analytics. Vallo Media manually excludes 50,000+ fraudulent domains per month in programmatic campaigns.26:56 — When a Flawed UX Tanks a Campaign Anthony walked a healthcare client through a campaign where 1,100 people clicked and zero downloaded the app — because the user flow required a QR code scan, app download, account setup, and SMS verification in sequence. He couldn't even complete it himself.30:39 — UX Is a Paid Media Problem Your landing page, checkout, and signup flow are part of your paid media strategy. A client ignored Anthony's landing page recommendations for eight months — performance suffered the entire time. Paid ads don't exist in a silo.36:18 — AI for Ad Creative: Useful Starting Point, Not a Replacement AI design tools can quickly improve creative direction (simplify text, modernize layouts, test variations) — but they need a human with marketing knowledge and taste to direct them and approve the output. "AI is only as good as the human giving it direction."39:32 — The Right Way to Test Ads Reserve 5–10% of monthly budget for digital experiments. Test one variable at a time. Run AB tests monthly. One surprise finding: ads showing a person looking at the product outperformed ads with the person making eye contact with the camera for driving direct sales.41:37 — Why Last-Click Attribution Is Killing B2B Ads Last-click attribution only credits the final touchpoint and ignores every podcast listen, social impression, and website visit that built purchase intent. In B2B SaaS, buying cycles can span a year — you need a mixed media model that assigns value across all touchpoints.46:31 — Where to Spend (and Not Spend) Your Budget Don't start with Google Ads — competition is high and lead quality is inconsistent without brand foundation. Instead: invest in data immersion first, then build brand through top/middle funnel awareness and engagement campaigns. Once you've built warm audiences, bring Google Ads online to capture the demand you've already generated.Tweetable Quotes"The worst thing a B2B SaaS company can do in performance media is run lead gen ads against a cold audience." — Anthony Chiaravallo"Paid media doesn't exist in a silo. It's part of your overall marketing mix — and there's an effective way to do it." — Anthony Chiaravallo"You can't just turn on a paid ad and expect the leads to flow. Especially in B2B, you're skipping five steps." — Anthony Chiaravallo"Over half of annual digital ad spend is going to fake websites, fake bots, and hackers collecting a payday on every click." — Anthony Chiaravallo"AI is only as good as the human giving it direction. It doesn't have taste, context, or discernment." — Anthony Chiaravallo"Build demand before you try to capture it. Your whole job becomes easier when it comes to conversion." — Anthony Chiaravallo"If your user experience is not totally frictionless, your campaigns are not going to be successful." — Anthony Chiaravallo"You eat what you kill as a founder. It was much more rewarding — you see your business grow, your team grow." — Anthony ChiaravalloSaaS Leadership Lessons1. Replace Yourself Systematically, Starting on Day One Anthony's first move as a founder was identifying what he was doing that someone else could do better. He hired a paid search specialist immediately, freeing himself for sales and strategy. The lesson: your job as CEO is to continuously remove yourself from execution and move toward empowerment.2. Sales Is Never Someone Else's Responsibility No matter how strong your sales team gets, as a founder you never fully hand off sales. Anthony kept business development as his north star from day one — because as he puts it, founders "eat what they kill." Staying close to the sale means staying close to the customer.3. Hire People Smarter Than You in Their Lane Don't try to be an expert in everything. Find people who are better than you at the specific skill you need, give them the resources and autonomy to outperform you, and focus your energy on orchestration and vision.4. Strategy Before Spend — Always 90% of success in paid media comes from setup: campaign structure, tracking, data signals, and understanding the customer journey. Before spending a dollar on ads, conduct a data immersion, audit your analytics, and map what your best customers' buying journey actually looked like.5. Full-Funnel Thinking Beats Tactical Execution SaaS founders who jump straight to lead gen ads skip the awareness and engagement layers that warm audiences and reduce acquisition costs. Brands that invest in the top and middle of the funnel — video, content, thought leadership — have dramatically lower cost-per-pipeline when they eventually run conversion campaigns.6. Measure What the Platform Won't Tell You Ad platforms report the metrics that make them look good. Real performance intelligence lives in your web analytics: time on site, page views, branded search volume, brand recall lift. Close the loop by sending quality signals back to the algorithm, and insist on UTM hygiene and proper GA4 setup before running a single dollar in spend.Guest Resourcesanthony@vallomedia.comhttps://www.vallomedia.com/https://www.facebook.com/vallomedia/https://www.linkedin.com/in/anthonychiaravallo/https://www.linkedin.com/company/vallomediahttps://www.instagram.com/vallomedia/Episode SponsorThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group –

Meet Your All·in·One Creator Store (Stan)https://join.stan.store/the505podcastUnlock your first product and start getting paid as a creator (FREE download)https://the505podcast.courses/paidofferplaybookWhat's up Rock Nation! Today we're joined by Greg La Vecchia, co-founder of Bloom, the bootstrapped creator brand that scaled to $180M before taking on their first strategic partnership and is now moving over 170 million cans of energy drink with distribution in 70,000 doors nationwide. In this episode, we break down how Bloom went from a niche greens powder brand to a nine-figure CPG powerhouse, the marketing psychology behind selling out products and using "restocked" as your most powerful word, why product will always beat branding, how they used Amazon dominance as a launchpad into major retail, and what it really takes to compete with the monsters of the beverage world.Check out Greg here:https://www.youtube.com/ ⁨@GregLaVecchia⁩  https://www.instagram.com/greglavslife/Timestamps00:00 - Intro00:01:08 - Bloom's Origin Story00:01:56 - Bootstrapping to $180M and the NutriBullet Partnership00:02:23 - Keurig Dr Pepper Deal and 70,000 Doors00:03:09 - Performance Marketing vs. Brand Building00:03:39 - Growing Mari's Personal Brand Through Meta Ads00:04:16 - Booty Bands, Pre-Workout, and How Bloom Was Born00:04:52 - Why You Need to Launch to a Hyper Specific Niche00:05:39 - Scared Money Doesn't Make Money00:06:57 - The Meme Page Strategy That Unlocked Everything00:08:05 - Finding Customers When They're Not Looking for You00:08:39 - How the Influencer Marketing Playbook Changed00:10:02 - Building the Largest In-House Influencer Network00:11:20 - Stan Store00:12:27 - Scaling TikTok and the Creator Brand Stigma00:13:47 - Using Amazon and Target as Validity Markers00:14:26 - How They Redirected Their Entire Community to Amazon00:15:41 - Becoming the #1 Health Product on Amazon00:16:12 - Competing against Amazon supplements00:22:16 - The Flavor Formulation Process00:23:08 - Getting Better Terms From Manufacturers00:24:10 - Why Small Goals Take the Same Effort as Massive Ones00:25:31 - Thinking Month to Month and Staying Nimble00:26:52 - Hiring Mistakes and Copying the Wrong Org Chart00:28:23 - Why Hiring From Red Bull and Monster Backfired00:29:30 - How Many People Are at Bloom00:30:09 - The Business Mishap That Led to the NutriBullet Partnership00:30:47 - The McLaren Moment That Changed Everything00:31:47 - Why VCs Wouldn't Touch an Energy Drink Company00:32:42 - Meeting Dos Cunningham and Selling 30% of the Business00:34:07 - Why High Barrier Categories Are Actually Easier00:34:46 - Getting Frustrated With the Nutrition Space00:35:26 - How Much Capital You Need to Launch a Beverage Brand00:36:14 - How Each Bloom Business Funded the Next00:37:45 - The $1.3M Black Friday and Selling Out Overnight00:41:05 - "Restocked" Is the Most Powerful Word in Marketing00:42:15 - Greg's Relationship With Money00:44:21 - How Becoming a Father Changed the Way He Operates00:45:06 - Delayed Gratification 00:47:09 - Longevity Mindset and Protecting Yourself00:48:45 - ADHD as a Superpower00:49:03 - Brutal Mistakes Brands Make Going Into Energy00:51:41 - Organic Marketing and Founder Content00:53:22 - Building the Right Team for Social00:55:18 - Why Greg Waited to Build His Personal Brand00:57:00 - The Valley of Despair in Building a Business00:59:06 - Getting Your Testosterone Checked01:03:46 - Selling Candy in School01:05:26 - What Greg Has Learned From Billionaires01:06:55 - Greg's Superpower: Consistency and Routine01:08:27 - Designing Your Life Around Your ADHD01:10:46 - Why Greg Doesn't Touch Spreadsheets01:14:36 - Using Data vs. Gut Feeling for Product Decisions01:15:54 - Why Greg Hates Being the First Mover01:17:42 - What Bloom Learned From Being in Target and Walmart01:19:34 - Getting Robbed by the Cartel01:22:34 - What a Full Bloom Marketing Campaign Looks Like Today01:23:42 - Staggering Your Launch Moments01:31:15 - The After PartyIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/

WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just being creepy? Agility requires brands to not just react to consumer behavior, but to anticipate it with smarter technology. It's about shifting from broad assumptions to a nuanced understanding of intent, especially when economic uncertainty changes the rules of engagement. Today we are here at eTail Palm Springs, and we're going to talk about the evolution of performance marketing in an era of signal loss and consumer uncertainty. As traditional methods like third-party cookies fade away, marketers need new tools and strategies that are not just incrementally better, but fundamentally different in their approach to engaging customers and driving results. To help me discuss this topic, I'd like to welcome back to the show Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House. About Jaysen Gillespie Jaysen Gillespie is a seasoned product and analytics leader with over 15 years in Adtech and data science. As VP of Global Product Commercialization and Analytics at RTB House, he's known for translating insights into simple narratives that marketers can actually use. Whether guiding global teams or speaking on stage, Jaysen has a knack for making performance results understandable and immediately relevant. His focus is always on what drives real business outcomes, not just what looks good on a dashboard. For him, data is only powerful when it leads to smarter decisions and measurable impact. Jaysen Gillespie on LinkedIn: https://www.linkedin.com/in/jaysengillespie/ Resources RTB House: https://www.rtbhouse.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just being creepy?Agility requires brands to not just react to consumer behavior, but to anticipate it with smarter technology. It's about shifting from broad assumptions to a nuanced understanding of intent, especially when economic uncertainty changes the rules of engagement.Today we are here at eTail Palm Springs, and we're going to talk about the evolution of performance marketing in an era of signal loss and consumer uncertainty. As traditional methods like third-party cookies fade away, marketers need new tools and strategies that are not just incrementally better, but fundamentally different in their approach to engaging customers and driving results.To help me discuss this topic, I'd like to welcome back to the show Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House. About Jaysen Gillespie Jaysen Gillespie is a seasoned product and analytics leader with over 15 years in Adtech and data science. As VP of Global Product Commercialization and Analytics at RTB House, he's known for translating insights into simple narratives that marketers can actually use. Whether guiding global teams or speaking on stage, Jaysen has a knack for making performance results understandable and immediately relevant. His focus is always on what drives real business outcomes, not just what looks good on a dashboard. For him, data is only powerful when it leads to smarter decisions and measurable impact. Jaysen Gillespie on LinkedIn: https://www.linkedin.com/in/jaysengillespie/ Resources RTB House: https://www.rtbhouse.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Kyle White is the CEO & Founder of Refinery, an AI-powered affiliate technology solution. He brings a rare blend of experience across affiliate management (Overstock, Uber), product development, and data-driven experimentation. He previously built tools at Impact, led global affiliate/ambassador programs at Uber, and now focuses on making affiliate programs smarter, more automated, and more profitable using AI.In this conversation, Kyle breaks down how AI is transforming affiliate marketing, how brands can adopt product‑led growth principles, and why relevancy—not payouts—is the strongest signal in partner matchmaking. He shares lessons from scaling Uber's Ambassador Program from a 7% to an 80% activation rate, what most brands get wrong about affiliate recruitment, and how to design tests that actually produce meaningful insights.The episode also covers trends shaping the future: the threat of AI search bypassing the affiliate channel, the rise of pay‑per‑performance TV & audio partners, and why the next era will require filtering through more noise to find true value. Kyle also shares personal stories—building a company with a newborn, being featured in South Park, speaking Russian from missionary service in the Baltics, and his love of film photography.

Send a textIn this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Ryan Hilliard, CEO of Refersion and Influencer Marketing Hub, to discuss the evolving relationship between affiliate marketing, influencer marketing, and performance-driven growth.Ryan shares his journey from agency-side performance marketing at ROI Revolution to leading two companies at the center of the affiliate and creator economy. He also explains how Refersion helps e-commerce brands track and scale affiliate partnerships while Influencer Marketing Hub provides marketers with trusted insights and resources on the creator landscape.The conversation explores the rise of creator-led performance marketing, how brands can effectively partner with influencers at scale, and why attribution is becoming increasingly complex as AI reshapes search and customer behavior.Key topics include: • How affiliate and influencer marketing are increasingly converging • Why brands should look beyond perfect attribution in modern customer journeys • The growing role of micro-influencers and creator-driven performance marketing • How AI is influencing research behavior and brand discovery • Upcoming product innovations and AI-powered discovery tools at RefersionWhether you're a brand, publisher, or performance marketer, this episode offers valuable insights into where affiliate and influencer marketing are headed next.Support the show

In this episode of Inside Startup Investing, Chris Lustrino sits down with Jason Fishman, founder of Digital Niche Agency (DNA), one of the earliest and most active “capital raising agencies” in equity crowdfunding. (00:00–02:45) |Jason breaks down what actually drives successful Reg CF and Reg A+ campaigns in 2026: setting traffic goals, understanding conversion math (average investment size vs. how many investors you need), and building a multi-channel funnel across Meta, Google, newsletters, retargeting, webinars, events, and organic content. (04:25–10:06) They also unpack the “crowd effect” that causes many campaigns to look flat mid-raise before spiking near the deadline. (10:19–12:30) Finally, they explain why consistent updates and investor relations between rounds can materially influence outcomes—both by improving trust and by strengthening repeat-investor participation over time. (23:04–25:55)

In this episode, I sit down with Doug Bell — Fractional CMO, former leader at Automation Anywhere, LeanData, and Searchmetrics, top‑40 Substack writer, and co-host of Cannonball GTM — to unpack why modern go‑to‑market playbooks are breaking… and what the next generation of GTM looks like in an AI‑driven world.We go deep into the new patterns shaping high‑growth companies — and the uncomfortable truths most teams don't want to face.

At SocialPacific 2025 in North Vancouver, Charlie Grinnell, Co-CEO of RightMetric, joins guest host Rachel Thexton to break down the uncomfortable truth about modern marketing.Charlie explains why most brands operate on assumptions, not evidence, and why “looking before you leap” is no longer optional. From ego and institutional bias to blind faith in performance marketing, he challenges marketers to stop guessing and start triangulating the truth using real external data.The conversation explores attention economics, content engineering, and why in a saturated digital world, creativity without context is just expensive guesswork.Thanks to TAKT, the editors and producers of the SocialPacific 2025 series.

At SocialPacific 2025 in North Vancouver, Warren Thompson, Co-Founder and Director at Olo Metrics, sits down with guest host Rachel Thexton to demystify marketing data.Warren explains why most teams don't have a data problem, they have a clarity problem. Instead of obsessing over every metric in the funnel, he shares how focusing on a few “North Star” KPIs can simplify decision-making and drive real growth.From performance marketing and SEO to AI's impact on emerging marketers, this conversation explores how technical skill, strategic thinking, and creative craft must now work together, not in silos.Clearer metrics. Smarter decisions. Stronger teams.Recorded live at SocialPacific 2025 in North Vancouver. Produced by TAKT.

This episode explores the future of search and digital discoverability with an experienced SEO executive and growth advisor who has worked with high-growth marketplaces and SaaS companies. The conversation unpacks how the mechanics of online discovery are being reshaped by AI, shifting user behavior, and the declining reliability of traditional traffic channels. Together, we examine why visibility is no longer just a marketing function but a product and experience challenge — where trust, intent, and usefulness determine whether users discover and choose a product. The discussion also covers how teams should rethink SEO from a tactical ranking exercise into a strategic growth capability, what durable acquisition looks like today, and how organizations can adapt their playbooks to stay relevant as search continues to evolve.

Dave's guest this week is Chris Riedy, CRO at Ibotta, where he's helping evolve promotions and offers into a true performance marketing engine for CPG brands.In this episode, Chris breaks down why great sales is really about problem-solving, trust, and empathy - not transactions. He shares how Ibotta has evolved from a consumer app into a platform that connects manufacturers, retailers, and shoppers in moments that change behavior.Dave and Chris also dig into what makes promotions incremental instead of subsidized, how creative and offers can travel across retail media and even into CTV, and why AI and machine learning are most powerful when they help marketers learn faster, not guess better.Connect with Chris on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, the biggest mistakes large companies make (from measuring reach to bad agency structures), and how to navigate the rapidly changing world of generative AI. I share the story of my biggest email marketing mistake at Wine Library and reveal the strategy my team is using right now to get a double-digit lift in our email open rates.You'll learn about:Why email is still a central hub of attention and how AI will boost open ratesThe difference between "lean-in" and "lean-back" content across channelsWhy I believe "Performance Marketing" should be rebranded to "Performance Sales"Why you shouldn't rush into long-term AI contracts with vendorsThe common mistake of measuring potential reach instead of actualized reach

In this episode, we explore why high ad performance numbers don't always lead to a profitable business. Matt Raminick, Founder and CEO of Sunnyside, explains how brands can grow themselves into a corner by following the wrong data. He shares why traditional metrics like ROAS can be misleading and how looking at your total bank account balance is the ultimate truth. You will learn how to use better tools to track real profit and why a brand-first approach is the secret to scaling a lifestyle business.Topics discussed in this episode:  Why a 3x ROAS might still mean losing money.How vanity metrics point brands in the wrong direction.What makes MER a cleaner way to track impact.Why ROAS is easy for media buyers to inflate.How to sync Shopify and Meta for better tracking.What "A-plus players" with brand experience offer.How a 12-month forecast ensures future profitability.Why lifestyle brands keep creative close to home.What CFO-grade tools reveal about true contribution. Links & Resources Website: https://www.sunnysidecalifornia.com/LinkedIn: https://www.linkedin.com/in/mattraminick/ Instagram: https://www.instagram.com/sunnysidecaliforniaGet access to more free resources by visiting the show notes at https://tinyurl.com/5enfjcrb______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Peyton talks with Randall Zaitz, Digital Creative Director at Gorilla 76, and Kevin McClary, Head of Performance Marketing, about what goes into launching a successful website overhaul.

AJ and Asad talk about one of the most insane job markets we've ever seen, the rise of AI agents, and the future of AI's talent wars.  Thanks for tuning in! Catch new episodes every Sunday Subscribe to Topline Newsletter. Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech. Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!   Chapters: 00:00 Introduction and Hosts 00:32 The Golden Age of Sales 00:55 Sales Roles and AI 12:30 Branding vs. Performance Marketing 21:05 The Role of Brand in B2B Tech 30:18 The Notion Dilemma 40:40 The Importance of Letting Go  50:39 The Golden Era of Sales  59:59 Reading Tips and Longevity Investments  

MANSCAPED, the men's grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus turned a taboo idea into a global brand.For more on MANSCAPED and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Most PI firms are still measuring performance the way Google used to work, not the way it does now. In this webinar replay, Chris Dreyer and Steven Willi unpack what's actually driving bottom-of-funnel cases heading into 2026, how AI systems and paid platforms are reshaping visibility and conversion, and why many firms are optimizing the wrong signals without realizing it. Learn: How AI overviews and LLMs prioritize structured content, local data, and entity signals Why directories like Super Lawyers, Best Lawyers, Justia, and Yelp now influence discovery and conversion When Performance Max works as a compounding channel — and when it starts cannibalizing real demand How Meta and Yelp fit into a modern performance stack, and why many firms misread their true impact Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Luke Harries is Head of Growth at ElevenLabs, where he leads marketing, product, engineering, and developer experience. ElevenLabs has raised $281M with the latest round pricing the company at a $6.6B valuation. Previously, Luke held roles at PostHog and Microsoft, and is also an angel investor supporting startups like Lovable and Runna. AGENDA:  The $6.6B Growth Engine Behind ElevenLabs Why Luke Said "No" to Investing in ElevenLabs (and Why He Was Wrong) How ElevenLabs Makes a Horizontal Product Strategy Work How to Build Sharded Growth Teams That Actually Scale The 7-Part Launch Playbook That Gets 700K+ Views Per Product The Truth About CAC, Payback, and Performance Marketing in AI SEO Isn't Dead: The Mini-Tool Strategy You Should Steal Kill Your Inbound SDRs—The Case for Voice AI in Sales Why You Don't Need PMs and the Rise of Growth-Led Product Teams