Podcasts about BigCommerce

This episode is brought to you by Commerce.In an age of instant delivery, why are so many consumers still making the trip to the store?In this episode of Retail Remix, host Nicole Silberstein sits down with Melissa Gonzalez, Principal at the design firm MG2, to explore why the in-store experience is still such a powerful tool for connection and conversion. Melissa shares how she helps clients turn physical retail spaces into strategic assets and digs into new MG2 research that explores the motivations and behaviors of Gen Z — spoiler: they're showing up to stores with purpose.What you'll learn:Why grouping all Gen Zers together as one cohort is a myth (there's are big differences between the older and younger ends of the spectrum);Why inter-departmental communication and modularity in store design are crucial to omnichannel execution;Why co-creation is a must, especially as Gen Z cedes territory to Gen Alpha;Why, even when consumers don't follow through with higher ideals like sustainability in their purchasing, those values are an opportunity for brands; andExamples of stellar store experiences from Coach, Lego and Nordstrom.RELATED LINKS:Learn more about MG2Related reading: Williamsburg's the Spot for Third NYC-Area Nordstrom ‘Local' StoreRelated reading: LEGO's New NYC Flagship Inspires Customer Creativity, Brick by BrickExplore more insights from Retail TouchPointsCatch up on all episodes of Retail Remix -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

In this Throwback episode, Josh interviews Tyler Greg, founder of Ampd, about the game-changing strategy of driving Google Ads traffic directly to Amazon listings. Tyler explains how leveraging Google Ads—rather than sending traffic to standalone e-commerce sites—enables sellers to capitalize on Amazon's superior conversion rates and boost keyword rankings. They discuss Amazon's own traffic arbitrage, the benefits of Amazon-compliant (white hat) tactics, and how sellers can maximize ROI, reduce fees, and build defensible brands by combining external traffic with Amazon's brand-building tools. Actionable tips for scaling to 8 figures and beyond are shared throughout.Chapters:Amazon's Google Ads Arbitrage Explained (00:00:00)How Amazon buys Google Ads cheaply, drives traffic to search result pages, and resells clicks at a higher price.Introduction to Tyler and Ampd (00:00:40)Josh introduces Tyler Greg and Ampd's expertise in Google Ads to Amazon traffic.Ampd's Origin Story (00:01:12)Tyler shares how Ampd started as a data science platform for Google Ads to DTC stores in 2015.Transition to Automated Bidding (00:02:04)Google's shift to automated bidding forced Ampd to rethink their approach and product offering.Early Focus on Shopify and BigCommerce (00:03:08)Ampd built tools for Shopify/BigCommerce, but struggled with low conversion rates on DTC stores.Switching Traffic to Amazon (00:04:23)Ampd decided to send Google Ads traffic to Amazon for higher conversion rates and better results.Amazon Affiliate Program Insights (00:05:18)Using Amazon's affiliate program, Ampd discovered 30% of Google Ads clicks resulted in Amazon purchases.Conversion Rate Analysis (00:05:50)Discussion on how often external traffic buys advertised vs. other products, and the impact on conversion rates.Why Amazon Incentivizes External Traffic (00:07:18)Explains Amazon's motivation for encouraging sellers to drive external traffic due to high overall conversion.Amazon's Massive Google Ads Spend (00:08:18)Tyler discusses Amazon's huge annual spend on Google Ads and the two main ad types: Shopping and Search.Difference Between Shopping and Search Ads (00:08:34)Breakdown of how Amazon uses Shopping ads for direct listings and Search ads for broader traffic.How Brands Can Compete with Amazon Ads (00:10:06)Case studies on replacing Amazon's ads with your own to get cheaper, more direct traffic to listings.Building a Competitive Moat with External Traffic (00:10:39)Josh explains how external Google Ads traffic can help brands dominate and protect their Amazon position.Actionable Takeaways for Sellers (00:11:19)Summary of strategies: boosting keyword rankings, using white hat tactics, and testing Google Ads to Amazon.Three Key Focus Areas for Google Ads to Amazon (00:12:19)Emphasizes keyword selection, ad copy, and optimizing landing/store pages for best results.Shopify vs. Amazon for Google Ads Traffic (00:13:35)Tyler compares benefits of sending Google Ads to Amazon vs. Shopify, including conversion rates and branding.Brand Referral Bonus and Seller Fees (00:14:32)Explains Amazon's 10% brand referral bonus, making fees competitive with Shopify for Google Ads traffic.Conclusion and Final Thoughts (00:15:09)Wrap-up and final remarks on the value of sending Google Ads traffic to Amazon.Links and Mentions:Tools and Websites  Ampd  Shopify  BigCommerce  Amazon Affiliate Program Amazon Attribution Transcript:Tyler 00:00:00  But what Amazon does with search ads is they buy it on Google often, you know, 30, 40, $0.50 per click. The average CPC on Google is about $0.60. They buy it first, call it $0.60, and they send it to a search result page. They do search, find, buy and you're not allowed to do it. Amazon. Yeah, of course they sent it to a search result page where they then have that page covered in sponsored ads. Yeah, that all cost $1.30 per click. Yeah. And so Amazon buys it for 60. They resell that traffic for $1.30. And they take that difference there. Arbitrage again. It's fascinating. Yeah it's it's genius. Genius.Josh 00:00:40  I never thought of it that way. But now I'm like my mind is now open. And I'm like, okay, that that makes ten times more sense now. Today I'm excited to introduce you all to Tyler. Greg Tyler and his team at Ampd are big data analysts who have spent seven plus years building Google ad tech and now bring that technology and knowledge to the Amazon industry, allowing Amazon sellers to unlock Google ads.Josh 00:01:03  Welcome to the podcast, Tyler.Tyler 00:01:05  Hey Josh, thanks so much for having me today and excited to be here and talk a little bit about Google ads. But, you know, talk about e-commerce in general.Josh 00:01:12  How did Ampd get started? What brought you to where you guys are today? And what I would argue to say is the kind of the name brand of bringing external Google ad traffic to Amazon.Tyler 00:01:24  Yeah, definitely. And so kind of quick background on Ampd is we are Google ads to Amazon experts. That is all we do. I kind of joke about like that is all we know. I don't know anything else other than Google ads, to Amazon. but we know a little bit more. And, the background on our company is we started right around 2015, just like you guys. And we started as really a data science platform for Google Ads to DTC stores. And it was a great journey. We built out a really incredible data science engine that was able to analyze Google Ads data, and then we worked with a lot of agencies to help them drive efficiency.Tyler 00:02:04  Find unproductive spin. Find areas to double down using data using our data science engine. And about two years ago, our engine was all focused on manual keyword adjustments. So hey, your bids at $0.15, if you up it to $0.32, you're going to unlock $10,000 of revenue. You should do that, right? But two years ago, Google started going to all of our agency partners saying, no more manual bidding. You need to do automated bidding. And Google is pushing all their automation, right? And we're saying they're going, If Google's not letting us do manual bids and they're incentivizing agencies to not do manual bids but do automated bids, where does that leave us? Right. Right. And so we're kind of looking around going, okay, what do we do now? Like we have all this Google Ads data. We have all this Google Ads expertise. What do we do? And so we started saying, okay, what if we started pointing that engine and helping, you know, SMS this was originally we were more focused on large enterprise companies.Tyler 00:03:08  Okay, what if we started focusing on SMEs and we actually built a Shopify and BigCommerce app that allowed sellers to quickly and efficiently create Google Ads campaigns from scratch and send them into their Shopify store. And that basically tabled all of our data science, keyword modeling, probabilistic engine and all that stuff, and started earlier in a campaign, which was the campaign creation side. And we started sending all this traffic to a lot, mostly Shopify. And the conversion rates just weren't really there. So we would help thousands of brands, but it would bring in traffic to their website. But then we had to start getting into this world of, okay, well, you're getting good traffic. And we had to sta...

Thinking about starting an online store or want to swap services but not sure if Shopify is the right fit? In this video, we break down the best Shopify alternatives in 2025 — including WooCommerce, BigCommerce, Magento (Adobe Commerce), and Shift4Shop so you can choose the right eCommerce platform for your business.We'll cover:✅ Why Shopify might not be the best option for certain businesses✅ Shopify Payments limitations & hidden fees you should know about✅ How WooCommerce gives you low-cost flexibility and control over your customer data✅ Why BigCommerce is powerful for scaling brands and B2B businesses✅ How Magento (Adobe Commerce) supports enterprise-level eCommerce with advanced tools✅ Budget-friendly options like Shift4Shop for quick setup with no extra payment processing feesWhether you're selling dropshipping products, print-on-demand, supplements, digital products, or direct-to-consumer goods, this guide will help you compare Shopify with other platforms and make the best decision for your store.

On this episode, I'm revisiting the big shifts in commerce tech with Luke Hodgson. Who's winning, who's losing, and what's changing under the surface.We break the conversation down into four key areas: platforms, frontend tools, back office systems, and AI. We look at why Shopify still has the momentum, why BigCommerce's rebrand hasn't made much impact, and why platforms like Centra are gaining ground with modern fashion brands. Luke also explains why Magento is fading, and why Salesforce Commerce Cloud rarely comes up in conversation anymore.We talk about why fragmented tool stacks are falling out of favour, and how consolidation is changing the frontend experience. And we dive into the back office, where the ERP landscape is overdue for disruption, but still proving hard to unseat. Luke shares a strong view on where AI will change everything and where it won't.We end with predictions. Luke backs next-gen merchandising tools. I put my money on the Nordics.If you're watching the commerce tech landscape and wondering where to place your bets, this one's for you.Depict.ai are on a mission to help shoppers discover the products they love - while giving merchandisers total creative control. Turn keyword searches into real conversations. Help customers explore and uncover more of your catalogue. Merchandisers stay in control of the story.Upgrade your storefront at Depict.aiCheckout Factory here.Sign up to our newsletter here.

This episode is brought to you by Commerce.Resale has officially moved from the margins to the mainstream. As economic pressures push consumers to seek value and sustainability gains steam, resale marketplaces like ThredUp are poised for massive growth.In this episode of Retail Remix, host Nicole Silberstein sits down with Alon Rotem, Chief Strategy Officer at ThredUp, to discuss the company's impressive recent growth and what it says about the broader retail landscape. They dive into:Why economic headwinds like tariffs and the removal of de minimis have been tailwinds for resale;How ThredUp has finally been able to achieve profitability in the U.S. and what it plans to do with that capital;Why AI advancements are poised to "disproportionately benefit” secondhand retail;Details of the company's forthcoming peer-to-peer offering;PLUS what everyone gets wrong about lawyers. Whether you're a retail exec or a resale-curious consumer, this episode breaks down why the resale model is no longer a trend — it's the future.RELATED LINKSCheck out what ThredUp is up toRelated reading: ThredUp Makes Resale Technology Free for All, Plans New Peer-to-Peer OfferingRelated reading: Tariffs, AI, Social Trends Create ‘Powerful New Pathways' for ResaleRelated reading: ThredUp Nixes Rewards Points as Struggle to ‘Improve Unit Economics' ContinuesExplore more episodes of Retail Remix -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

In this episode of the eCom Ops Podcast, the host, Norbert Strappler, introduces Matt Janaway, the CEO of Marketing Labs and an expert in SEO, Adwords, Growth, and E-commerce Marketing. Matt shares his extensive background in e-commerce, starting his first online business at the age of 16 and working in the field for 23 years. Throughout the episode, Matt discusses various aspects of e-commerce, providing valuable insights and advice.

In Folge #161 der E-Commerce Dudes schauen Daniel Höhnke und Tim Schestag auf eine mögliche Zeitenwende im E-Commerce: Könnte Shopify mit seinem neuen Universal Cart und AI-Storefront-Konzept zum größten Marktplatz der Welt für KI-Tools werden? Daniel hat bereits den klassischen MCP-Server bei Shopify getestet und teilt seine Eindrücke. Dazu werfen die beiden einen Blick auf den Start von Shopify Collective in Europa und die erneut beeindruckenden Q2-Zahlen.

This episode is brought to you by Commerce.If you've shopped in Europe, chances are you've been to Primark — and if you haven't, you've probably heard someone rave about it. But in the U.S., the value fashion giant is still writing its origin story. This week, Nicole sits down with Kevin Tulip, President of Primark U.S., to talk about the brand's expansion across the states, what makes its business model so unique, and how the company is adapting to American consumers — without abandoning its global blueprint. Listen in to learn:How Primark balances its centralized inventory model with regional flexibility;What makes the brand's no-ecommerce, no-discounting approach work;Why initiatives like repair workshops and sustainable sourcing are priorities — even at a $12 price point; andWhat to expect from the upcoming NYC flagship (Kevin promises it's going to be “unlike anything else”).RELATED LINKSExplore Primark's latest store openingsRelated reading: Primark Pens Contract for Penn District NYC FlagshipRelated reading: Primark Aims to Extend Clothing's Lifecycle by Bringing Repair Workshops to the U.S.Related reading: Inside Primark's Mecca for All Things Disney and MarvelCatch up on all episodes of Retail Remix -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

Ryf & Laura join Alex to unpack five APAC headlines: China's Shushu·Tong shakes luxury, Korea's “honjok” solo shoppers rewrite store design, K‑beauty label Anua wins U.S. fans, Vietnam's retail GMV rockets 37 %, and Laura talks about in on Yotpo's pivot plus Gen Z's debit‑first mindset.

Today on our show:Bigcommerce Rebrands as Just CommerceUPS Q2 Earnings Highlights Strange Economic TimesLast Flight of the Aggregator: OpenStore Valuation BurnsAmazon Pulled out of Google Shopping for AI, not for Advertising- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

How do you build a sales culture where top performers are empowered and poor performers are not protected? In this episode, CJ is joined by Daniel Lentz, whose career has spanned sales, taking an e-commerce platform public during a global pandemic, and, interestingly, seminary. Daniel Lentz is the CFO of BigCommerce and an expert in designing comp plans that work. In this episode, he breaks down his approach to this and how to avoid the pitfalls that can easily discourage your salespeople. He explains how to align sales and marketing efforts, touching on multi-touch attribution models, before discussing why he focuses on input metrics over output metrics. The conversation covers the importance of having an operator-first mindset, the skill of having a BS detector, the challenges of navigating macroeconomic factors, the role of mentorship, and why teaching your team how the company actually makes money is the ultimate unlock.—LINKS:Daniel Lentz on LinkedIn: https://www.linkedin.com/in/daniel-lentz-5ba8134/BigCommerce: https://www.bigcommerce.comCJ on X (@cjgustafson222): https://x.com/cjgustafson222Mostly metrics: RELATED EPISODES:Customer-First Finance: PagerDuty's Secret to “Small” Public Company Success — —TIMESTAMPS:(00:00) Preview and Intro(02:28) Sponsor – Brex | Aleph | RightRev(07:04) Daniel's Unconventional Career Arc(11:40) Being an Operator-First CFO(14:05) The Skill of Having a Good BS Detector(15:45) Sponsor – Navan | NetSuite | Pulley(19:16) Why People Make Things Sound More Complicated Than They Are(21:33) Transitioning From a Top Sales Rep to a Top Sales Leader(24:46) Daniel's Philosophy When Designing Comp Plans(28:53) A Hot Take on Capping Big Deals(35:01) Onboarding Great Sales Leaders(38:17) Multi-Touch Attribution Models(42:36) How Finance Can Reduce Sales Versus Marketing Turf Wars(44:52) The Metrics That Matter: Input Versus Output(47:30) Misdiagnosing Problems in SaaS Go-to-Market Models(49:00) Why Benchmarking Can Be Misleading(51:06) How Small Companies Can Compete With Big Companies(52:22) The Power of Explaining to Employees How the Company Makes Money(55:56) Why Daniel Doesn't Want Employees To Be Distracted by the Macro(57:19) Explaining Rational Interest Rates to Employees Under 30(59:24) How Mentorship Has Influenced Daniel's Career(1:01:12) Advice for Taking Investor Advice(1:03:04) Long-Ass Lightning Round: A Big Career Mistake(1:04:51) Advice to Younger Self: Careerism Is a Trap(1:06:49) Finance Software Stack(1:10:32) Craziest Expense Story—SPONSORS:Brex offers the world's smartest corporate card on a full-stack global platform that is everything CFOs need to manage their finances on an elite level. Plus, they offer modern banking and treasury as well as intuitive expenses and accounting automation, bill pay, and travel. Find out more at https://www.brex.com/metricsAleph automates 90% of manual, error-prone busywork, so you can focus on the strategic work you were hired to do. Minimize busywork and maximize impact with the power of a web app, the flexibility of spreadsheets, and the magic of AI. Get a personalised demo at https://www.getaleph.com/runRightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. For RevRec that auditors actually trust, visit https://www.rightrev.com and schedule a demo.Navan is the all-in-one travel and expense solution that helps finance teams streamline reconciliation, enforce policies automatically, and gain real-time visibility. It connects to your existing cards and makes closing the books faster and smarter. Visit https://navan.com/runthenumbers for your demo.NetSuite is an AI-powered business management suite, encompassing ERP/Financials, CRM, and ecommerce for more than 41,000 customers. If you're looking for an ERP, head to https://netsuite.com/metrics and get the CFO's Guide to AI and Machine Learning.Pulley is the cap table management platform built for CFOs and finance leaders who need reliable, audit-ready data and intuitive workflows, without the hidden fees or unreliable support. Switch in as little as 5 days and get 25% off your first year: https://pulley.com/mostlymetrics.#SalesComp #SalesCompPlan #InputMetrics #SalesCulture #SalesLeaders Get full access to Mostly metrics at www.mostlymetrics.com/subscribe

Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Podcast Summary:Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer, Remarkable Commerce, Scayle Commerce Engine and Shopline for a fireside chat on what's happening in the second half of 2025.The conversation covers global market trends, vendor-specific strategies, product roadmaps, and the impact of AI on ecommerce. Each vendor shares their focus areas, challenges, and innovations aimed at enhancing customer experience and optimising performance across various sales channels. The conversation delves into the evolving landscape of ecommerce, highlighting innovations in POS systems, the impact of AI on shopping experiences, and the importance of modular and composable commerce solutions. The speakers discuss current trends shaping their GTM strategies, including the rise of marketplaces, operational challenges, and the need for localised approaches in global commerce. They also explore product roadmaps and the significance of customer experience in driving engagement and conversion.Key takeaways:1. AI is becoming a crucial tool for platforms to enhance operational efficiency.2. Merchants are increasingly looking for solutions that simplify their operations.3. The future of e-commerce will heavily rely on technology that adapts to changing consumer behaviours. 4. POS systems are evolving to capture more customer data.5. Retailers are increasingly looking for flexibility in their tech stack.6. Customer experience is a key focus for ecommerce platforms.7. Global commerce requires localised strategies for success.8. The importance of a unified user experience in ecommerce is growing.Chapters:[02:00] Centra[15:30] Shopline[28:45] BigCommerce[44:30] Shopify[1:00:45] Remarkable Commerce[1:16:45] Commerce Layer[1:35:00] Scayle Commerce Engine

This episode is brought to you by BIgCommerceSurviving 100 years in retail is rare — thriving for 110 is something else entirely.In this episode of Retail Remix, host Nicole Silberstein speaks with Tianne Doyle, President of off-price retail chain Bealls, which is celebrating its 110th anniversary this year. With over 30 years at the company, Tianne shares what has given Bealls such enduring appeal, how it continues to evolve in a rapidly changing market and why its people-first culture might be its most powerful asset. Together, they explore:How a commitment to financial discipline and customer connection has fueled Bealls' longevity;The company's pioneering new ambassador program, which puts loyalty members from across the country in the spotlight;The role of culture, leadership and loyalty in building a purpose-driven retail organization; andBealls' growth plans for the next decade — including new formats, store expansion and digital strategy.RELATED LINKSDiscover how Bealls brings value and brand-name style togetherSee pictures of Bealls' localized store design in Roswell, N.M.Dig deeper into Bealls' history and secrets to success in this recent RTP feature storyExplore the latest retail success stories from Retail TouchPointsCheck out past episodes of Retail Remix Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix

This episode is brought to you by BIgCommerceWhat does it take to become a household name — and why does it matter?In this episode of Retail Remix, host Nicole Silberstein is joined by James May and Barry Thomas from global data and analytics firm Kantar to unpack the findings from the 20th annual BrandZ Report, which ranks the top 100 most valuable global brands. They dive into the forces shaping brand value today, why retail brands are on the rise and what lessons others can learn from this year's leaders. Together, they explore:Why brand is a company's most valuable asset and the common traits of the world's most valuable brands;Whether the era of U.S. economic exceptionalism is nearing an end;Why disruption is such a powerful brand-builder, as evidenced by brands like Amazon and ChatGPT; andHow retailers can follow the playbook of brands like Walmart and Costco to build stronger, more meaningful connections with consumers.RELATED LINKSExplore key takeaways from Kantar's 2025 BrandZ Report Check out the full 2025 BrandZ ReportLearn more about KantarExplore the latest marketing insights from Retail TouchPointsCheck out past episodes of Retail Remix Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix

This episode is brought to you by BIgCommerceThis episode is brought to you by BIgCommerceWith tariffs dominating headlines and reshaping global retail strategy, brands are navigating one of the most complex trade landscapes in recent memory.In this episode of Retail Remix, host Nicole Silberstein is joined by Rathna Sharad, CEO and Founder of cross-border logistics platform FlavorCloud. With a background spanning Microsoft, UPS, and three decades of global trade experience, Rathna offers expert guidance on navigating tariffs, streamlining international operations, and building supply chain resilience. Together, they explore:The biggest friction points brands face when scaling internationally — and how to solve them;Key markets and categories showing rapid growth in global ecommerce;Lesser known implications of the de minimis rule change and what it means for U.S. merchants; andWhy now is the time to double down on international expansion, not pull back.RELATED LINKSRead the FlavorCloud 2025 State of Cross-Border reportSee how FlavorCloud is helping brands go globalExplore the latest retail supply chain insights from Retail TouchPointsCheck out past episodes of Retail Remix———Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix

Today, we explore the intersection of leadership, product strategy, and platform transformation with Travis Hess, CEO of BigCommerce. As the company navigates a focused shift toward B2B, curated composability, and revenue-first outcomes, Travis unpacks how BigCommerce is redefining its ideal customer profile, integrating key acquisitions, and leading change in a public SaaS environment. He shares the mindset required to execute the high-stakes transformation, why serving everyone is a trap, and how clarity, optionality, and organizational agility power long-term success. Tune in for actionable insights on composable commerce, AI-driven productivity, and what it takes to lead through complexity at scale. This conversation arrives at a pivotal moment: BigCommerce is announcing discussions to expand its commercial partnership with Noibu. The proposed integration would streamline how merchants detect and resolve revenue-impacting issues, enabling faster innovation and frictionless performance monitoring — all without complex contracting or integration delays.

Send us a textSlow website speed, poor mobile UX, and missing AB testing hurt conversion rates on DTC stores. Fixable mistakes in Shopify, WooCommerce, and BigCommerce sites that impact sales and remarketing.Need help with your DTC store? Start here: https://bit.ly/3Si3zCs#directtoconsumer #dtcbrands #ecommercetips #dtcmistakes #dtcmarketingTimestamps:00:00 - Common Mistakes on DTC Websites00:22 - Site Load Time Kills Conversions01:00 - Using PageSpeed Insights for Diagnosis01:45 - Mobile Experience Still Ignored02:40 - Simple UX Fixes for Mobile Users03:18 - A/B Testing Done Right04:00 - Tools for Testing Landing Pages05:00 - How to Use  @PickFu   and Page Variants05:50 - Why You Must Set Up Retargeting06:21 - Tracking Visitors and Ad Remarketing----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

This episode is brought to you by BIgCommerceAs the retail marketing playbook continues to evolve, staying relevant takes more than just keeping up — it means rethinking how and where you engage your audience.In this episode of Retail Remix, host Nicole Silberstein sits down with Sarah Crockett, Global Chief Marketing Officer at DSW, to talk shop. With experience leading marketing at brands like Vans, REI and Backcountry, Sarah brings a wide-angle lens to what's working — and what's changing — in the world of retail marketing. Together, they unpack:How DSW is navigating the latest shifts in consumer expectations and retail strategy;The challenges of marketing during unpredictable economic periods;How to keep pace with rapid technological evolutions across search and social; andHer secret weapon for staying on top of social trends. RELATED LINKSGet a closer look at DSW's brand in action.Explore the latest marketing insights from Retail TouchPointsCheck out past episodes of Retail Remix Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix

This episode is brought to you by BIgCommerceThe retail industry has already packed a decade's worth of disruption into just the first few months of 2025. From bankruptcies and tariffs to shifting consumer behaviors and market volatility, staying ahead of the curve is more challenging — and more critical — than ever.So in this episode of Retail Remix, your new host Nicole Silberstein sits down with Melissa Minkow, Retail Strategist at CI&T, to help retailers make sense of it all. Together, they unpack:The biggest headlines and shake-ups shaping the retail landscape in 2025 so far;How brands are adapting to continued economic uncertainty and evolving consumer habits;Which emerging opportunities retailers should be prioritizing right now; andThe importance of taking a strategic pause to reassess the path forward.RELATED LINKSLearn more about CI&TExplore the latest retail insights from Retail TouchPointsCheck out past episodes of Retail Remix Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix

In this episode of the Make it Big Podcast by BigCommerce, host Melissa Dixon and guest Al Williams take a deep dive into our latest industry report all about Navigating the Ecommerce Evolution and how brands are adapting to stay competitive. Al is our resident retail expert and Vice President and General Manager of B2C, so sit back and tune in to hear her insightful interpretation of the report's data and actionable advice you can apply to your online business to navigate the future of ecommerce.

In this week's Watson Weekly, we will discuss Fidji Simo is out at Instacart CEO to join OpenAI. This is a huge feather in Simo's cap and leaves an opening at Instacart which I predict will be filled by their Chief Product Officer Daniel Danker. Not only did Danker and Simo overlap from their time at Facebook, but Danker was promoted by Simo into his current role as Chief Product Officer. You'll find this and other stories every Monday morning on the Watson Weekly, headed straight to your earhole wherever you get your favorite podcasts.Today on our show:Shopify Needs Incentive Alignment to Win in Enterprise3 Notables From BigCommerce earnings callInstacart CEO Departs for OpenAIShopify Reports Solid Earnings Amid Global Uncertainty- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Summary:In this ecommerce podcast, James Gurd discusses the recent BigCommerce Partner Summit with agency leaders Rupert Cross and Mark Slocock.They explore BigCommerce's market positioning, particularly in the B2B space, and share insights from the Partner Advisory Board.The conversation delves into the challenges and areas for improvement for BigCommerce, including the need for better tools and features. They also discuss the roadmap for future developments, the role of AI, and the importance of composability in ecommerce solutions. The conversation delves into the evolving landscape of ecommerce, focusing on BigCommerce's product strategy. Mark and Rupert discuss the importance of content management, the integration of B2B solutions, and the significance of self-service capabilities for businesses. The discussion emphasises the need for flexibility in ecommerce platforms to meet diverse business needs and enhance user experience.Key takeaways:BigCommerce is focusing on B2B opportunities as a key growth area.Vertical-specific solutions are needed to address unique business requirements.AI and composability are becoming essential in ecommerce strategies.Flexibility in licensing and pricing models is important for merchants.Page Builder needs significant improvements for better usability.Merchants want to see use cases rather than just features; you can't be all things to all people.A strong promotions engine is vital for ecommerce success.Flexibility in platforms allows for better growth opportunities.Continuous dialogue among industry experts fosters innovation.

Is Adobe Hopeless or Will The New Product Teases Get Them Back in the Game?This week on the Watson Weekly podcast, we unpack two new product announcements from Adobe that are expected to launch by June 2025. One is the Adobe Commerce Optimizer, an eCommerce front-end that can be used with any storefront platform. This is one that I'm excited to see, particularly for larger merchants.Second is a new cloud version of the Adobe Commerce Suite. This is a managed cloud version of the current Adobe Commerce product, which seems like a nothing burger to me? You'll find this and other stories about BigCommerce and Klarna's new IPO filing… on the Watson Weekly podcast, coming straight to your earhole wherever you find your favorite podcasts. Today on our show:Adobe teases new commerce offeringsBigCommerce launches new account functionalityKlarna files IPO paperworkWelcome to Shoptalk Week!- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Aaron Schwartz is a DTC business builder, investor, and advisor to some of the most innovative commerce tech companies. With a sharp eye for scaling brands and solving complex operational challenges, Aaron has played a pivotal role in shaping the future of Ecommerce.Before founding Orita, Aaron built a $1M+ watch brand on Shopify, co-founded Passport Shipping to simplify international logistics, and served as the president of Loop Returns, helping brands optimize their post-purchase experience. His hands-on experience across shipping, returns, and AI-driven customer insights makes him a trusted expert in the DTC space.Today, as the founder of Orita, Aaron is on a mission to help brands unlock the power of their customer data. Orita uses AI to analyze millions of data points, enabling brands to make smarter, more profitable marketing and retention decisions. By focusing on machine learning-driven personalization, Aaron is helping DTC brands move beyond guesswork and into data-backed growth strategies.With degrees from Columbia and UC Berkeley Haas, Aaron brings both academic rigor and real-world experience to the table. When he's not revolutionizing the Ecommerce industry, he's a dedicated father of two—and pretty funny when he's not in business mode.In This Conversation We Discuss: [00:42] Intro[00:56] Building smarter customer insights with AI[02:48] Switching from brand to SaaS[05:18] Focusing on customers before scaling up[07:04] Solving data problems for brands[08:41] Using machine learning to predict customer behavior[11:04] Updating customer data daily for better marketing[14:18] Investing in AI-powered customer insights[16:33] Filtering out the wrong customers[17:12] Using AI to boost retention[18:34] Finding hidden revenue in your email listResources:Subscribe to Honest Ecommerce on YoutubeGrow sales from existing customers with AI optimization orita.ai/Follow Aaron Schwartz linkedin.com/in/aaroncharlesschwartzIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK's largest gardening brands. It's a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million. Hit PLAY to hear: How Sarah Raven skyrocketed from £8M to £22M in sales

Today on our show:Walmart reports fiscal year 2025 earningsSaks stopped paying vendors on timeTikTok subscriptions could help creatorsBigCommerce reports 2024 earningsAnd finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Teddy Himler brings over 15 years of global experience at leading institutions, including Goldman Sachs, SoftBank, Comcast Ventures, and Antler, to his role at Optimist Ventures.Throughout his career, Teddy has cultivated deep expertise in global technology trends, innovative business models, and firm-building, with a focus on sectors such as artificial intelligence, insurance, healthcare, and industrial automation.At Antler, Teddy served as a partner, where he played a key role in the firm's growth, helping it become the world's most active early-stage venture capital firm by deal count.Prior to Antler, Teddy was instrumental in scaling SoftBank's operations in both the U.S. and Southeast Asia. In 2018, he launched SoftBank Group International's first New York City office, where he managed assets outside of SoftBank's Vision Fund, including Arm, Sprint, Boston Dynamics, and Brightstar. Earlier, as SoftBank Capital's first West Coast hire, Teddy served as Vice President, spearheading its Southeast Asia strategy from Jakarta while collaborating with partners like Alibaba.From 2018 to 2021, Teddy was a Principal at Comcast Ventures in New York, where he focused on investments in consumer internet, robotics, fintech (including insurtech and crypto), and other emerging technologies as part of Comcast's corporate venture capital platform.Teddy began his career at Goldman Sachs as an investment banking analyst in the Technology, Media & Telecom group in San Francisco. He holds a B.A. in Government and Economics from Harvard University.Over the years, Teddy has backed five unicorns at the seed or Series A stages and has been a deal team leader or member in numerous landmark investments, including Kabbage, Fitbit, Dialpad, BigCommerce, Grab, Tokopedia, Cheddar, Acorns, Hippo, Blockdaemon, Madison Reed, Blockchange, ABL Space, KeyMe, Arm, Boston Dynamics, SoftBank Robotics, Sprint, Cybereason, Zola, SoFi, Airspan, OneWeb, Kindbody, Berkshire Grey, Lemonade, Brightstar, Airalo, Earlytrade, Folio, Ora Health, Endless Health, and Inshur.Teddy's career reflects a track record of identifying transformative technologies and building global ventures, making him a key figure in the venture capital ecosystem.LinkedIn: https://www.linkedin.com/in/teddy-himler-84674719/

At NRF this past January, 40,000 retailers, ecommerce experts, and commerce leaders gathered in New York to discuss the latest technologies and trends in the industry. This episode is a recording of our session at the conference, Transforming the Customer Experience. Our Director of Product Marketing sat down with BigCommerce partner Vercel, longtime BigCommerce customer UPLIFT Desk, and our very own Vice President of B2C Commerce to discuss customer experience, composability with our new storefront Catalyst, and how important it is to have the right tools to stay agile and stay ahead of the competition.

Phillip and Brian look into tomorrow's creator economy, shaped by the role of AI-driven agents in commerce and attention as currency. While rising generations invisibly develop instincts for algorithmic curation, Mr. Beast's Feastables collect dust in your local Walgreens. PLUS: We bring you along to our NRF panel discussion alongside our friends from BigCommerce.Velocity Over VolumeKey takeaways:Mr. Beast on Colin and Samir: His too many failed sidequests reveal a bigger picture about the viability of creator-led trends in the long term.The future of creator-driven consumer trends is agent-driven.Gen Alpha is a surveillance generation, and attention as currency is instinctual.Commerce is not just a transaction layer but an infrastructure that connects different facets of the digital world, and is the backbone for emerging tech trends.[00:07:40]  “If the future of the attention economy is agentic…Do creators have some role to play in agent attention?” – Phillip[00:08:35] “The creator economy is a form of patronage.” – Phillip[00:11:35] “Gen Alpha is a surveillance generation…my children know instinctively that they're constantly being surveilled. They give negative attention signals to things they don't like.” – Phillip[00:21:10] “There's going to continue to be bots in the world, and we are going to hate them.” – Brian[00:18:00] “The problem with running AI as effectively an API with a brain of its own is that it becomes completely impossible to diagnose when things go wrong. And that's going to drive people crazy.” – Brian[00:22:00] “There's going to be entire categories that emerge just for creators to try to find alpha and arbitrage in the system.” – PhillipIn-Show Mentions:Mr. Beast, Walt Disney, and the Promise of Payoff@Anuatluru on XKiri Masters on Agentic ShoppingInsiders #184: Coexist: Avoiding Agentic GhettosShow Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

FOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ABOUT THIS EPISODE:In this podcast, James Gurd interviews Jon Cleaver, CTO of a prominent sports shoe brand, about the challenges and strategies involved in digital transformation within the company.Jon shares his extensive background in retail, and discusses the importance of resilience and adaptability in project management. He outlines the key challenges he faced upon joining the company, including team morale, technology issues, and stakeholder engagement. Jon emphasizes the need for quick wins and effective communication to build trust and drive change, while also addressing resistance to change and the importance of customer feedback in the redesign of their ecommerce stack.In this conversation, Jon discusses their iterative approach to launching ecommerce platforms, emphasising the importance of learning from mistakes and customer feedback. He highlights the challenges of SEO during replatforming and the decision-making process behind choosing BigCommerce as a flexible ecommerce solution.The discussion also covers the impact of these changes on the engineering team dynamics and the transition from project management to product management, showcasing the need for adaptability and continuous improvement in a fast-paced digital environment.Key takeaways:Digital transformation requires resilience and adaptability.Building team morale is crucial for project success.Addressing complex areas early can mitigate project risks.Strong engineering teams are essential for successful project delivery.Building a headless architecture allows for greater customisation.Creating a flexible toolset empowers teams to work efficiently.Identifying quick wins can drive momentum in change initiatives.Incremental delivery helps manage change effectively.Involving cross-functional teams in discovery fosters collaboration.Using a headless CMS can streamline operations and reduce bottlenecks.Understanding customer needs is essential for successful redesigns.Transitioning to product management requires a shift in mindset and processes.

Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer, Remarkable Commerce, Scayle and Shopline for a fireside chat on what's happened in Q3 and Q4 2024. Every 6 months, we catch-up with the leadership teams of leading ecommerce vendors so you can hear directly from them about their strategic and product focus. For this episode, we're discussing key product updates, go-to-market focus, major new wins and what the roadmap focus will be for the next quarter. Timings: 02:05 > BigCommerce 18:50 > Centra 38:35 > Commerce Layer 52:55 > Remarkable Commerce 1:11:35 > Scayle 1:22:45 > Shopify 1:37:40 > Shopline Contact details for all vendors are on the landing page on insidecommerce.fm

We're diving back into another episode from the Foundr Archives to revisit my interview with Mitch Harper, founder of BigCommerce - as well as a long-time mentor and coach of mine who has been driving force behind Foundr's success.  In this episode, Mitch Harper takes us behind the scenes of his incredible entrepreneurial journey. From building software at the age of 12 to co-founding one of the world's largest e-commerce platforms, Mitch shares the strategies and lessons that helped him scale BigCommerce from a bootstrapped startup to a billion-dollar company. He discusses the importance of mitigating risk in business, why he avoided venture capital for as long as possible, and how he cultivated a leadership style that allowed his team to thrive. Listeners will learn actionable insights into scaling a SaaS business, mastering e-commerce, and building a strong company culture. In this interview you will learn: - The journey of bootstrapping BigCommerce and raising $250 million - The importance of mitigating risk as an entrepreneur - Cultivating leadership skills and building a strong team - Navigating the challenges of scaling a SaaS business - The power of customer feedback in product development - Strategies for raising venture capital and working with investors Click here to start your business for $1. You'll get all-access foundr+, where you'll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

  What does the future of e-commerce look like, and how are emerging technologies shaping the industry? In today's episode of Tech Talks Daily, I sit down with Michaela Weber, SVP and GM of Payments & Global Business Development at BigCommerce, to explore key trends and predictions for 2025. BigCommerce, a leading open SaaS platform, is driving innovation for businesses of all sizes, and Michaela offers a front-row view of the transformative changes ahead. We discuss the role of advanced AI models in enhancing e-commerce experiences, from personalized product recommendations to dynamic pricing and predictive analytics. Michaela explains how AI is enabling brands to create hyper-personalized customer journeys while optimizing inventory and supply chains with IoT and automation. However, with these innovations come challenges, including the need to balance personalization with privacy concerns and ensure cybersecurity in an increasingly complex digital landscape. Cybersecurity is a major focus of the conversation, as Michaela highlights how generative AI is giving rise to new types of cyber threats targeting retail and supply chains, particularly during peak seasons. She shares practical advice for businesses to strengthen their security frameworks while maintaining frictionless customer experiences. Additionally, we delve into the latest innovations from BigCommerce, including its Catalyst headless commerce architecture and tools that offer agility and customization to adapt to a rapidly evolving market. As we look ahead, Michaela provides a glimpse into the future of e-commerce in 2025, with a focus on unified commerce across in-store and online channels, accelerated checkout experiences, and deeper AI integration. Whether you're a business leader, retailer, or technology enthusiast, this episode provides valuable insights into how the e-commerce industry is evolving and what it means for brands and consumers alike. What do you see as the most exciting opportunities for e-commerce in the years ahead? Join the conversation and share your thoughts!

Cyber Week 2024 is officially in the books, leaving a significant mark on the retail landscape. BigCommerce customers achieved record-breaking sales, showcasing the resilience of both consumers and ecommerce businesses. In this episode, leaders from BigCommerce and Feedonomics dive into the 2024 Cyber Week results and shopping trends, offering insights to help brands finish the year strong.For more details about Cyber Week, read BigCommerce's 2024 Cyber Week Report.

Join Fiona Norton, Director of Product Marketing at BigCommerce, as she interviews Troy Cox, Head of Product, and Brian Dhatt, President of Feedonomics. They discuss The Next Big Thing at BigSummit, exploring composable storefronts, B2B ecommerce, and BigCommerce's latest tools like Catalyst and Makeswift. Learn how unified commerce is reshaping the future of retail and empowering brands to scale effortlessly. Learn more about The Next Big Thing: https://www.bigcommerce.com/next-big-thing/

Today on our show:Shopify reported Q3 2024 earningsKlaviyo reports even better Q3 earningsNew RMW Commerce event being held in JanuaryBigCommerce trying to escape the Alabama mud like My Cousin VinnyAnd finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

The payment experience has always been considered a “necessary evil” for ecommerce sites. There's information merchants need to accept, validate and fulfill online orders. But now, technology is turning the payment experience into an opportunity for differentiation. During this week's Retail Remix, two executives embedded in this exciting new world of payment share their thoughts on: What consumers actually expect from the checkout phase of the online shopping journey; How the rise of mobile wallets, accelerated checkout tools and BNPL has set new standards for success; How merchants can best align their current ecommerce experiences with consumer needs to identify key ways to improve; and Why tech players across the ecommerce ecosystem, including BigCommerce and PayPal, are coming together to drive innovation in payments. RELATED LINKSLearn more about BigCommerce conversion solutionsLearn more about PayPal's retail offeringsGet details on how BigCommerce is helping merchants offer FastLane by PayPal on their sitesDownload Retail TouchPoints' deep-dive report on the payment experience

Today on our show:Is 2024 the Generative AI holiday?Amazon new low cost store concept might as well be called "Off-Prime"Is 2025 the year bad eCommerce content officially dies?BigCommerce expands its leadership teamAnd finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Join Matt Edmundson on the eCommerce Podcast as he delves into the world of online retail with Aman Amandeep Singh from Cronix, a full-service eCommerce agency. Discover insights on choosing the right eCommerce platform, from Shopify to BigCommerce, and learn about the latest trends in omnichannel strategies and content optimisation. Don't miss this engaging discussion on how to enhance your online store's performance and reach---Timestamps:0:00 Intro9:17 Choosing the Right eCommerce Platform10:39 BigCommerce's B2B Advancements13:03 Shopify's Restrictions on High-Risk Products17:56 Challenges with Wix for E-commerce20:40 Shopline's Rise in the UK25:18 Emerging Trends in eCommerce27:12 Custom Content and Landing Pages28:53 Enhancing Product Pages for Better Conversion35:51 Evolving Omnichannel Strategies41:57 Effective Website Migration Strategies---Key Takeaways:1. Choosing the Right eCommerce Platform: Amandeep highlights the importance of selecting an eCommerce platform based on specific business needs. For those starting out with straightforward requirements, platforms like Shopify are recommended for their ease of use and community support. However, for businesses with more complex needs, such as B2B functionalities or custom payment integrations, platforms like BigCommerce or self-hosted solutions like WooCommerce and Magento might be more suitable. This advice underscores the necessity of aligning platform capabilities with business objectives.2. Enhancing Product Pages with Rich Content: Amandeep advises investing in rich content for product pages, especially for best-selling items. This includes detailed descriptions, use cases, benefits, FAQs, and high-quality images or videos. Such enhancements can improve customer understanding and potentially increase conversion rates. He also mentions the importance of maintaining unique and engaging content to stand out from competitors who might use generic manufacturer descriptions.3. Omnichannel Strategy and Social Commerce: Amandeep discusses the growing importance of an omnichannel strategy, which involves selling across multiple platforms like Amazon, TikTok, and Walmart, in addition to one's own website. He notes the increasing trend of social commerce, particularly on platforms like TikTok, where users are more inclined to make purchases directly. This advice highlights the need for businesses to diversify their sales channels to reach a broader audience and adapt to changing consumer behaviours.---If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:

In this episode of the eCom Ops Podcast, the host, Norbert Strappler, introduces Matt Janaway, the CEO of Marketing Labs and an expert in SEO, Adwords, Growth, and E-commerce Marketing. Matt shares his extensive background in e-commerce, starting his first online business at the age of 16 and working in the field for 23 years. Throughout the episode, Matt discusses various aspects of e-commerce, providing valuable insights and advice.

Today on our show:Lightspeed exploring strategic alternativesLoop creates offset return featureCVS conducting a strategic reviewTravis Hess named new BigCommerce CEOAnd finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

In the fiftieth episode of the E-commerce Toolbox: Expert Perspectives podcast, Kailin Noivo sits down with Brent Bellm, CEO of BigCommerce, to discuss the evolution and future of one of the top e-commerce platforms. Brent, who has led BigCommerce through significant growth and transformation over the past decade, shares his journey from management consulting to becoming a key player in the e-commerce space. He explains how BigCommerce has shifted focus from SMBs to mid-market and enterprise clients, adapting its platform to meet the complex needs of larger businesses. Tune in to gain insights into how BigCommerce is positioning itself for future success in a competitive e-commerce landscape.

9/25/24 - Episode 142Episode SummaryIn this episode, Scott Austin compares the eCommerce stores for the Kamala Harris and Donald Trump campaigns. The episode examines the strengths and weaknesses of each store's structure, design, and user experience. Key highlights include technical critiques of navigation, branding choices, platform usage (BigCommerce for Harris, WinRed for Trump), and merchandising strategies. Scott also discusses how political campaigns differ from typical eCommerce businesses regarding brand building and product presentation.Show LinksHarris campaign - https://store.kamalaharris.com/Trump campaign - https://secure.winred.com/trump-national-committee-jfc/storefront/Video & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-142-harris-vs-trump-ecommerce-showdown

Recorded live from BigSummit, Phillip and Brian join John Affourtit (Senior Director of Strategic Sales at Attentive) and Melissa Dixon (Senior Director of Content Marketing at BigCommerce) to share expert insights on the future of consumer behavior. Dig into the newest Future Commerce & BigCommerce report: New Modes, Redefining Personalization In the Age of AI and learn how brands can stay ahead of ecommerce's rapidly evolving landscape – from the rise of “omnimodal” shopping to AI's growing role in personalization. Listen now!The New Consumer JourneyKey takeaways:{00:09:30} "Consumers are shifting from an omnichannel shopping journey to an omnimodal shopping journey." – Phillip Jackson{00:17:30} “One of the things that we found that was super interesting is that the scroll set, which is the youngest generation, is that their mode of shopping is highly influenced by how they feel. And this is a challenge because right now, context is collapsing.” – Brian Lange{00:19:15} "If a brand's website is hard to use, they think less of the brand itself." – Brian Lange{00:28:45} "What I'm most excited about is kind of realizing some of the promises of personalization that we've heard about for so long, specific to things like segmentation and identity and all of the promise of 1-1 communications. AI actually enables us to do that, which is pretty spectacular.” – John AffourtitAssociated Links:Read our latest report, New Modes: Redefining Personalization in the Age of AI.Learn more about our partners BigCommerce at bigcommerce.com. Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Today on our show:BigCommerce looks like it's not sellingShopify hires a new Chief Technology OfficerWhy technology is not a business differentiator for brandsAre layoffs the order of the day in eCommerce?And finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Nikita Vakhrushev has spent the last 7 years immersed in the digital marketing world. After starting his own ecom brand and quickly pivoting into the agency model, he found his place in ecommerce advertising services. After amassing all the marketing skills needed to scale brands, he found great success in email and SMS marketing, which is what he specializes in today! Now after working with over 100+ DTC brands, having the knowledge behind all marketing channels, but sticking with email as his bread and butter, Nikita has a unique perspective on how to get the most out of a brand's retention channels.In This Conversation We Discuss: [00:41] Intro[01:12] Transitioning from retail to agency building[02:49] Transforming solutions into paid expertise[03:27] Learning vs paying to get things done[04:26] Implementing DKIM & DMARC for email security[06:01] Maintaining deliverability with record updates[06:51] Steep learning curves in email configuration[08:04] Navigating DNS zone editor for email verification[09:47] Understanding dynamic and static domain settings[10:51] Navigating edge cases in complex DNS setups[11:46] Creating DMARC records for Shopify and Klaviyo[13:15] Adding DMARC & DKIM to improve email reach[15:07] Suppressing email addresses for better deliverability[17:54] Remove unengaged emails for domain reputation[19:11] Implementing effective list cleaning strategies[20:10] Focusing on email & SMS services across platforms[21:30] Signs you need to seek email marketing help[22:43] ASPEKT: Free audit for your email strategy[23:42] Keep track of your email open rates consistentlyResources:Subscribe to Honest Ecommerce on YoutubeEmail marketing agency for Ecom and DTC brands aspektagency.com/Secure your domain dmarcian.com/  Follow Nikita Vakhrushev linkedin.com/in/nikita-v/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

As BigCommerce celebrates its 15-year anniversary, two guests join host and Senior Director of Brand and Content Marketing Melissa Dixon to tackle the topic of company culture and how it directly links to scaling a business. Tune in to hear Robert “RA” Alvarez, Former CFO of BigCommerce and Becky Logan, Senior VP of People and Culture, discuss what company culture means to them, BigCommerce's unique Bucket 1/Bucket 2 approach to hiring, and how a strong company culture has evolved into table stakes.

We're back exploring the intersection of technology, payments, and consumer behavior with guests Michaela Weber from BigCommerce and Sanjeev Gill from Stripe Live from VISIONS Summit: NYC. The conversation covers how modern ecommerce platforms and payment solutions are transforming the retail landscape. Join us to discuss the shift from traditional retail hours to 24/7 online shopping, the importance of seamless checkout experiences, and the role of personalization in driving consumer engagement. Listen now!Tech-Driven Shopping: Fast, Global, and PersonalizedKey takeaways:[03:26] Mikaela Weber: "Shopping is everywhere. Shopping is 24/7."[07:10] Michaela Weber: "There's a monoculture in the sense that if we are from similar demographic groups, we probably see similar pushed ads."Consumers now shop anytime, anywhere, increasing the pressure on brands to be present across multiple channels.While algorithms create personalized experiences, there is still a collective aspect driven by shared demographics and interests.Technologies like AB testing in checkout experiences enable brands to optimize payment methods and enhance the user experience.Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Welcome to a special episode of Future Commerce, recorded live from the Outdoor Retailer conference held at the beautiful Tracy Aviary. In this episode, Brian sits down with industry leaders to discuss the future of omnichannel retail in the outdoor industry. Discover insights into enhancing the customer journey, reducing checkout friction, and optimizing operations to create seamless, memorable experiences for both B2B and B2C markets.Key Takeaways[00:02:30] - Elcee Vargas: "The prevailing research right now is that 70% of carts are abandoned, which is an overwhelmingly large number."[00:07:00] - Jordan: "We do a ton of A/B testing to create the quickest checkout experience. Taking a 120-second checkout process down to 6 seconds makes a huge difference."[00:21:30] - Travis: "With payments being the lifeblood of your company, you can't disrupt the revenue coming in and where it's going."[00:36:00] - Ken: "The closer you are to the top of search results, the more opportunities you have to make sales. Shipping plays a huge part in this."[00:39:00] - Carl: "Making sure you've got something that feeds these different channels is crucial for scalability and success."Maintaining customer relationships during off-seasons helps keep the brand top-of-mind, ensuring readiness to purchase when the season returns.Ensuring that your technology stack is cohesive and scalable is essential for seamless operations across B2B and B2C channels.Automating processes and having real-time visibility into inventory and sales trends can help manage tax implications and optimize inventory management.Continual A/B testing and optimization of the customer experience, especially at checkout, can lead to significant improvements in efficiency and customer satisfaction.Associated Links:Links & Resources:Learn more about Klaviyo, Stripe, Avalara, ShipStation, NetSuite, BigCommerceCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!