Podcasts about BigCommerce

Is Adobe Hopeless or Will The New Product Teases Get Them Back in the Game?This week on the Watson Weekly podcast, we unpack two new product announcements from Adobe that are expected to launch by June 2025. One is the Adobe Commerce Optimizer, an eCommerce front-end that can be used with any storefront platform. This is one that I'm excited to see, particularly for larger merchants.Second is a new cloud version of the Adobe Commerce Suite. This is a managed cloud version of the current Adobe Commerce product, which seems like a nothing burger to me? You'll find this and other stories about BigCommerce and Klarna's new IPO filing… on the Watson Weekly podcast, coming straight to your earhole wherever you find your favorite podcasts. Today on our show:Adobe teases new commerce offeringsBigCommerce launches new account functionalityKlarna files IPO paperworkWelcome to Shoptalk Week!- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Aaron Schwartz is a DTC business builder, investor, and advisor to some of the most innovative commerce tech companies. With a sharp eye for scaling brands and solving complex operational challenges, Aaron has played a pivotal role in shaping the future of Ecommerce.Before founding Orita, Aaron built a $1M+ watch brand on Shopify, co-founded Passport Shipping to simplify international logistics, and served as the president of Loop Returns, helping brands optimize their post-purchase experience. His hands-on experience across shipping, returns, and AI-driven customer insights makes him a trusted expert in the DTC space.Today, as the founder of Orita, Aaron is on a mission to help brands unlock the power of their customer data. Orita uses AI to analyze millions of data points, enabling brands to make smarter, more profitable marketing and retention decisions. By focusing on machine learning-driven personalization, Aaron is helping DTC brands move beyond guesswork and into data-backed growth strategies.With degrees from Columbia and UC Berkeley Haas, Aaron brings both academic rigor and real-world experience to the table. When he's not revolutionizing the Ecommerce industry, he's a dedicated father of two—and pretty funny when he's not in business mode.In This Conversation We Discuss: [00:42] Intro[00:56] Building smarter customer insights with AI[02:48] Switching from brand to SaaS[05:18] Focusing on customers before scaling up[07:04] Solving data problems for brands[08:41] Using machine learning to predict customer behavior[11:04] Updating customer data daily for better marketing[14:18] Investing in AI-powered customer insights[16:33] Filtering out the wrong customers[17:12] Using AI to boost retention[18:34] Finding hidden revenue in your email listResources:Subscribe to Honest Ecommerce on YoutubeGrow sales from existing customers with AI optimization orita.ai/Follow Aaron Schwartz linkedin.com/in/aaroncharlesschwartzIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK's largest gardening brands. It's a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million. Hit PLAY to hear: How Sarah Raven skyrocketed from £8M to £22M in sales

Today on our show:Walmart reports fiscal year 2025 earningsSaks stopped paying vendors on timeTikTok subscriptions could help creatorsBigCommerce reports 2024 earningsAnd finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Teddy Himler brings over 15 years of global experience at leading institutions, including Goldman Sachs, SoftBank, Comcast Ventures, and Antler, to his role at Optimist Ventures.Throughout his career, Teddy has cultivated deep expertise in global technology trends, innovative business models, and firm-building, with a focus on sectors such as artificial intelligence, insurance, healthcare, and industrial automation.At Antler, Teddy served as a partner, where he played a key role in the firm's growth, helping it become the world's most active early-stage venture capital firm by deal count.Prior to Antler, Teddy was instrumental in scaling SoftBank's operations in both the U.S. and Southeast Asia. In 2018, he launched SoftBank Group International's first New York City office, where he managed assets outside of SoftBank's Vision Fund, including Arm, Sprint, Boston Dynamics, and Brightstar. Earlier, as SoftBank Capital's first West Coast hire, Teddy served as Vice President, spearheading its Southeast Asia strategy from Jakarta while collaborating with partners like Alibaba.From 2018 to 2021, Teddy was a Principal at Comcast Ventures in New York, where he focused on investments in consumer internet, robotics, fintech (including insurtech and crypto), and other emerging technologies as part of Comcast's corporate venture capital platform.Teddy began his career at Goldman Sachs as an investment banking analyst in the Technology, Media & Telecom group in San Francisco. He holds a B.A. in Government and Economics from Harvard University.Over the years, Teddy has backed five unicorns at the seed or Series A stages and has been a deal team leader or member in numerous landmark investments, including Kabbage, Fitbit, Dialpad, BigCommerce, Grab, Tokopedia, Cheddar, Acorns, Hippo, Blockdaemon, Madison Reed, Blockchange, ABL Space, KeyMe, Arm, Boston Dynamics, SoftBank Robotics, Sprint, Cybereason, Zola, SoFi, Airspan, OneWeb, Kindbody, Berkshire Grey, Lemonade, Brightstar, Airalo, Earlytrade, Folio, Ora Health, Endless Health, and Inshur.Teddy's career reflects a track record of identifying transformative technologies and building global ventures, making him a key figure in the venture capital ecosystem.LinkedIn: https://www.linkedin.com/in/teddy-himler-84674719/

Todos somos conscientes de que la publicidad en Instagram y Facebook ha ido evolucionando, y que lograr los resultados, en forma de clics y sobre todo conversiones a venta se ha convertido en un gran reto. Así que hemos invitado a Manel Gomez, especialista específicamente en Meta Ads para eCommerce, que tiene experiencia gestionando entre 300.00 y medio millón de euros al mes en Meta a nivel internacional. Así que vamos a ver qué secretos nos descubre para optimizar nuestra presencia publicitaria en la plataforma de Mark Zuckerberg.Enlaces de interés:Manel Gomez en Instagram: https://www.instagram.com/manel.gomezPodcast sobre Planificación Publicitaria en tiempos de IA: https://marketing4ecommerce.net/como-trabajar-el-paid-media-en-los-tiempos-de-la-inteligencia-artificial-con-ixone-isasi-paid-strategy/[Beloved sponsor] BigCommerce, la plataforma OpenSaaS de comercio electrónico: https://www.bigcommerce.es/ 

At NRF this past January, 40,000 retailers, ecommerce experts, and commerce leaders gathered in New York to discuss the latest technologies and trends in the industry. This episode is a recording of our session at the conference, Transforming the Customer Experience. Our Director of Product Marketing sat down with BigCommerce partner Vercel, longtime BigCommerce customer UPLIFT Desk, and our very own Vice President of B2C Commerce to discuss customer experience, composability with our new storefront Catalyst, and how important it is to have the right tools to stay agile and stay ahead of the competition.

Phillip and Brian look into tomorrow's creator economy, shaped by the role of AI-driven agents in commerce and attention as currency. While rising generations invisibly develop instincts for algorithmic curation, Mr. Beast's Feastables collect dust in your local Walgreens. PLUS: We bring you along to our NRF panel discussion alongside our friends from BigCommerce.Velocity Over VolumeKey takeaways:Mr. Beast on Colin and Samir: His too many failed sidequests reveal a bigger picture about the viability of creator-led trends in the long term.The future of creator-driven consumer trends is agent-driven.Gen Alpha is a surveillance generation, and attention as currency is instinctual.Commerce is not just a transaction layer but an infrastructure that connects different facets of the digital world, and is the backbone for emerging tech trends.[00:07:40]  “If the future of the attention economy is agentic…Do creators have some role to play in agent attention?” – Phillip[00:08:35] “The creator economy is a form of patronage.” – Phillip[00:11:35] “Gen Alpha is a surveillance generation…my children know instinctively that they're constantly being surveilled. They give negative attention signals to things they don't like.” – Phillip[00:21:10] “There's going to continue to be bots in the world, and we are going to hate them.” – Brian[00:18:00] “The problem with running AI as effectively an API with a brain of its own is that it becomes completely impossible to diagnose when things go wrong. And that's going to drive people crazy.” – Brian[00:22:00] “There's going to be entire categories that emerge just for creators to try to find alpha and arbitrage in the system.” – PhillipIn-Show Mentions:Mr. Beast, Walt Disney, and the Promise of Payoff@Anuatluru on XKiri Masters on Agentic ShoppingInsiders #184: Coexist: Avoiding Agentic GhettosShow Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

FOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ABOUT THIS EPISODE:In this podcast, James Gurd interviews Jon Cleaver, CTO of a prominent sports shoe brand, about the challenges and strategies involved in digital transformation within the company.Jon shares his extensive background in retail, and discusses the importance of resilience and adaptability in project management. He outlines the key challenges he faced upon joining the company, including team morale, technology issues, and stakeholder engagement. Jon emphasizes the need for quick wins and effective communication to build trust and drive change, while also addressing resistance to change and the importance of customer feedback in the redesign of their ecommerce stack.In this conversation, Jon discusses their iterative approach to launching ecommerce platforms, emphasising the importance of learning from mistakes and customer feedback. He highlights the challenges of SEO during replatforming and the decision-making process behind choosing BigCommerce as a flexible ecommerce solution.The discussion also covers the impact of these changes on the engineering team dynamics and the transition from project management to product management, showcasing the need for adaptability and continuous improvement in a fast-paced digital environment.Key takeaways:Digital transformation requires resilience and adaptability.Building team morale is crucial for project success.Addressing complex areas early can mitigate project risks.Strong engineering teams are essential for successful project delivery.Building a headless architecture allows for greater customisation.Creating a flexible toolset empowers teams to work efficiently.Identifying quick wins can drive momentum in change initiatives.Incremental delivery helps manage change effectively.Involving cross-functional teams in discovery fosters collaboration.Using a headless CMS can streamline operations and reduce bottlenecks.Understanding customer needs is essential for successful redesigns.Transitioning to product management requires a shift in mindset and processes.

Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer, Remarkable Commerce, Scayle and Shopline for a fireside chat on what's happened in Q3 and Q4 2024. Every 6 months, we catch-up with the leadership teams of leading ecommerce vendors so you can hear directly from them about their strategic and product focus. For this episode, we're discussing key product updates, go-to-market focus, major new wins and what the roadmap focus will be for the next quarter. Timings: 02:05 > BigCommerce 18:50 > Centra 38:35 > Commerce Layer 52:55 > Remarkable Commerce 1:11:35 > Scayle 1:22:45 > Shopify 1:37:40 > Shopline Contact details for all vendors are on the landing page on insidecommerce.fm

Internet cambió las reglas del juego en muchos sectores, y las agencias de publicidad no son la excepción. ¿Qué sucede cuando las grandes plataformas digitales acaparan la inversión publicitaria y las marcas buscan rentabilidad en un entorno cada vez más competitivo? En este episodio, analizamos cómo el concepto de Full Digital Commerce está transformando el papel de las agencias, y lo hacemos de la mano de Álvaro Gómez, CEO de Elogia. Exploramos cómo esta agencia ha evolucionado hacia un modelo que no solo abarca comunicación y publicidad digital, sino que integra las 4 Ps del marketing para operar como un verdadero socio estratégico para sus clientes. Enlaces de interés: Patrocinador del programa: BigCommerce, la plataforma OpenSaaS de comercio electrónico: Conoce la nueva web de Elogia: https://elogia.net/https://elogia.net/

We're diving back into another episode from the Foundr Archives to revisit my interview with Mitch Harper, founder of BigCommerce - as well as a long-time mentor and coach of mine who has been driving force behind Foundr's success.  In this episode, Mitch Harper takes us behind the scenes of his incredible entrepreneurial journey. From building software at the age of 12 to co-founding one of the world's largest e-commerce platforms, Mitch shares the strategies and lessons that helped him scale BigCommerce from a bootstrapped startup to a billion-dollar company. He discusses the importance of mitigating risk in business, why he avoided venture capital for as long as possible, and how he cultivated a leadership style that allowed his team to thrive. Listeners will learn actionable insights into scaling a SaaS business, mastering e-commerce, and building a strong company culture. In this interview you will learn: - The journey of bootstrapping BigCommerce and raising $250 million - The importance of mitigating risk as an entrepreneur - Cultivating leadership skills and building a strong team - Navigating the challenges of scaling a SaaS business - The power of customer feedback in product development - Strategies for raising venture capital and working with investors Click here to start your business for $1. You'll get all-access foundr+, where you'll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

  What does the future of e-commerce look like, and how are emerging technologies shaping the industry? In today's episode of Tech Talks Daily, I sit down with Michaela Weber, SVP and GM of Payments & Global Business Development at BigCommerce, to explore key trends and predictions for 2025. BigCommerce, a leading open SaaS platform, is driving innovation for businesses of all sizes, and Michaela offers a front-row view of the transformative changes ahead. We discuss the role of advanced AI models in enhancing e-commerce experiences, from personalized product recommendations to dynamic pricing and predictive analytics. Michaela explains how AI is enabling brands to create hyper-personalized customer journeys while optimizing inventory and supply chains with IoT and automation. However, with these innovations come challenges, including the need to balance personalization with privacy concerns and ensure cybersecurity in an increasingly complex digital landscape. Cybersecurity is a major focus of the conversation, as Michaela highlights how generative AI is giving rise to new types of cyber threats targeting retail and supply chains, particularly during peak seasons. She shares practical advice for businesses to strengthen their security frameworks while maintaining frictionless customer experiences. Additionally, we delve into the latest innovations from BigCommerce, including its Catalyst headless commerce architecture and tools that offer agility and customization to adapt to a rapidly evolving market. As we look ahead, Michaela provides a glimpse into the future of e-commerce in 2025, with a focus on unified commerce across in-store and online channels, accelerated checkout experiences, and deeper AI integration. Whether you're a business leader, retailer, or technology enthusiast, this episode provides valuable insights into how the e-commerce industry is evolving and what it means for brands and consumers alike. What do you see as the most exciting opportunities for e-commerce in the years ahead? Join the conversation and share your thoughts!

En este episodio, charlamos con Ismael García, CMO de Civitatis, para descubrir cómo esta plataforma líder en actividades y experiencias turísticas en español está transformando la forma en que viajamos. Desde su enfoque en la calidad y la confianza hasta su expansión global, Ismael nos cuenta las claves detrás del éxito de Civitatis y comparte tendencias emocionantes del marketing digital y el sector travel. Si quieres aprender cómo planificar viajes únicos y aprovechar al máximo cada destino, este episodio es para ti. ¡Dale al play y sumérgete en el mundo del turismo transformador Enlaces de interes:  [Beloved sponsor]: BigCommerce, la plataforma OpenSaaS de comercio electrónico: https://bigcommerce.es/?utm_medium=referral&utm_source=third-party-M4C&utm_campaign=dg_emea_es_mme_acq_mm-core_fa_vid_2024_q1_podc-2-article_intl&utm_content=headless

Cyber Week 2024 is officially in the books, leaving a significant mark on the retail landscape. BigCommerce customers achieved record-breaking sales, showcasing the resilience of both consumers and ecommerce businesses. In this episode, leaders from BigCommerce and Feedonomics dive into the 2024 Cyber Week results and shopping trends, offering insights to help brands finish the year strong.For more details about Cyber Week, read BigCommerce's 2024 Cyber Week Report.

En este episodio echo un vistazo al fenómeno de las tiendas integradas en Facebook e Instagram, una herramienta que está transformando la manera en que las personas compran y las marcas venden. Las redes sociales han evolucionado de plataformas de interacción a verdaderos centros de comercio electrónico, donde los usuarios pueden descubrir productos, comparar precios y realizar compras sin salir de la aplicación. El nacimiento de las tiendas integradas. Facebook Shops e Instagram Shopping fueron lanzadas por Meta para aprovechar el creciente interés en el comercio social, especialmente durante la pandemia de 2020. Estas funciones permiten a las marcas crear escaparates digitales directamente en sus perfiles, mostrando sus productos con precios, descripciones y enlaces de compra. Cómo funcionan las tiendas integradas. Creación de un escaparate digital:Las empresas suben su catálogo de productos, personalizan el diseño de su tienda y organizan sus artículos en colecciones temáticas. Integración con catálogos existentes:Los escaparates se conectan con plataformas de comercio como Shopify o BigCommerce, facilitando la gestión del inventario y los pedidos. Experiencia de compra dentro de la aplicación:Los usuarios pueden explorar productos, añadirlos al carrito y completar la compra sin salir de la red social. Creación de un escaparate digital:Las empresas suben su catálogo de productos, personalizan el diseño de su tienda y organizan sus artículos en colecciones temáticas. Integración con catálogos existentes:Los escaparates se conectan con plataformas de comercio como Shopify o BigCommerce, facilitando la gestión del inventario y los pedidos. Experiencia de compra dentro de la aplicación:Los usuarios pueden explorar productos, añadirlos al carrito y completar la compra sin salir de la red social. Ventajas de las tiendas en Facebook e Instagram. Acceso a una audiencia masiva:Con miles de millones de usuarios activos, estas plataformas ofrecen a las marcas una visibilidad global. Descubrimiento orgánico:A través de publicaciones, historias y anuncios, los productos llegan a los usuarios de forma más natural, integrándose en su experiencia diaria. Compras simplificadas:Los procesos de compra son rápidos e intuitivos, lo que reduce el abandono del carrito y mejora la conversión. Análisis de datos:Las herramientas de Meta permiten a las marcas rastrear el rendimiento de sus productos, conocer a su público objetivo y optimizar sus estrategias. Desafíos y limitaciones. Comisiones y costos ocultos:Meta aplica tarifas por transacciones en algunos mercados, lo que puede afectar los márgenes de ganancia de las pequeñas empresas. Dependencia de una plataforma:Las marcas que dependen demasiado de Facebook e Instagram corren riesgos si cambian las políticas o algoritmos de estas redes. Limitación de funcionalidades:Las tiendas integradas no ofrecen la misma personalización y control que un sitio web propio. Impacto en el comercio electrónico. El comercio en redes sociales se ha convertido en un motor de crecimiento para empresas de todos los tamaños, desde pequeños negocios hasta grandes marcas. Según un informe de Statista, el comercio social representó un 10,2% de las ventas globales de e-commerce en 2022 , y se espera que esta cifra siga creciendo en los próximos años. Casos de éxito. Marcas independientes:Negocios pequeños, como tiendas de ropa artesanal o productos personalizados, han aumentado sus ventas al llegar directamente a su público objetivo. Grandes marcas:Empresas como Nike y Sephora han utilizado las tiendas integradas para conectarse con audiencias jóvenes que prefieren explorar productos en redes sociales. Las tiendas integradas en Facebook e Instagram han cambiado las reglas del juego del comercio electrónico, llevando las compras al entorno social donde las personas ya pasan gran parte de su tiempo. Aunque presentan desafíos, también ofrecen oportunidades inmensas para que las marcas se conecten con sus audiencias y simplifiquen la experiencia de compra.

Join Fiona Norton, Director of Product Marketing at BigCommerce, as she interviews Troy Cox, Head of Product, and Brian Dhatt, President of Feedonomics. They discuss The Next Big Thing at BigSummit, exploring composable storefronts, B2B ecommerce, and BigCommerce's latest tools like Catalyst and Makeswift. Learn how unified commerce is reshaping the future of retail and empowering brands to scale effortlessly. Learn more about The Next Big Thing: https://www.bigcommerce.com/next-big-thing/

Today on our show:Shopify reported Q3 2024 earningsKlaviyo reports even better Q3 earningsNew RMW Commerce event being held in JanuaryBigCommerce trying to escape the Alabama mud like My Cousin VinnyAnd finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

The payment experience has always been considered a “necessary evil” for ecommerce sites. There's information merchants need to accept, validate and fulfill online orders. But now, technology is turning the payment experience into an opportunity for differentiation. During this week's Retail Remix, two executives embedded in this exciting new world of payment share their thoughts on: What consumers actually expect from the checkout phase of the online shopping journey; How the rise of mobile wallets, accelerated checkout tools and BNPL has set new standards for success; How merchants can best align their current ecommerce experiences with consumer needs to identify key ways to improve; and Why tech players across the ecommerce ecosystem, including BigCommerce and PayPal, are coming together to drive innovation in payments. RELATED LINKSLearn more about BigCommerce conversion solutionsLearn more about PayPal's retail offeringsGet details on how BigCommerce is helping merchants offer FastLane by PayPal on their sitesDownload Retail TouchPoints' deep-dive report on the payment experience

Explore how Saddleback Leather founder Dave Munson and BigCommerce's Melissa Dixon craft an authentic e-commerce experience that keeps customers coming back. From storytelling that builds brand loyalty to BigCommerce tools that simplify the customer journey, this episode dives into the strategies driving Saddleback Leather's online success. Discover trends like mobile optimization, seamless checkouts, and the future of digital retail—all in a conversation full of actionable insights for entrepreneurs and e-commerce enthusiasts. For more information please go here

Today on our show:Is 2024 the Generative AI holiday?Amazon new low cost store concept might as well be called "Off-Prime"Is 2025 the year bad eCommerce content officially dies?BigCommerce expands its leadership teamAnd finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Join Matt Edmundson on the eCommerce Podcast as he delves into the world of online retail with Aman Amandeep Singh from Cronix, a full-service eCommerce agency. Discover insights on choosing the right eCommerce platform, from Shopify to BigCommerce, and learn about the latest trends in omnichannel strategies and content optimisation. Don't miss this engaging discussion on how to enhance your online store's performance and reach---Timestamps:0:00 Intro9:17 Choosing the Right eCommerce Platform10:39 BigCommerce's B2B Advancements13:03 Shopify's Restrictions on High-Risk Products17:56 Challenges with Wix for E-commerce20:40 Shopline's Rise in the UK25:18 Emerging Trends in eCommerce27:12 Custom Content and Landing Pages28:53 Enhancing Product Pages for Better Conversion35:51 Evolving Omnichannel Strategies41:57 Effective Website Migration Strategies---Key Takeaways:1. Choosing the Right eCommerce Platform: Amandeep highlights the importance of selecting an eCommerce platform based on specific business needs. For those starting out with straightforward requirements, platforms like Shopify are recommended for their ease of use and community support. However, for businesses with more complex needs, such as B2B functionalities or custom payment integrations, platforms like BigCommerce or self-hosted solutions like WooCommerce and Magento might be more suitable. This advice underscores the necessity of aligning platform capabilities with business objectives.2. Enhancing Product Pages with Rich Content: Amandeep advises investing in rich content for product pages, especially for best-selling items. This includes detailed descriptions, use cases, benefits, FAQs, and high-quality images or videos. Such enhancements can improve customer understanding and potentially increase conversion rates. He also mentions the importance of maintaining unique and engaging content to stand out from competitors who might use generic manufacturer descriptions.3. Omnichannel Strategy and Social Commerce: Amandeep discusses the growing importance of an omnichannel strategy, which involves selling across multiple platforms like Amazon, TikTok, and Walmart, in addition to one's own website. He notes the increasing trend of social commerce, particularly on platforms like TikTok, where users are more inclined to make purchases directly. This advice highlights the need for businesses to diversify their sales channels to reach a broader audience and adapt to changing consumer behaviours.---If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:

In this episode of the eCom Ops Podcast, the host, Norbert Strappler, introduces Matt Janaway, the CEO of Marketing Labs and an expert in SEO, Adwords, Growth, and E-commerce Marketing. Matt shares his extensive background in e-commerce, starting his first online business at the age of 16 and working in the field for 23 years. Throughout the episode, Matt discusses various aspects of e-commerce, providing valuable insights and advice.

Today on our show:Lightspeed exploring strategic alternativesLoop creates offset return featureCVS conducting a strategic reviewTravis Hess named new BigCommerce CEOAnd finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

In the fiftieth episode of the E-commerce Toolbox: Expert Perspectives podcast, Kailin Noivo sits down with Brent Bellm, CEO of BigCommerce, to discuss the evolution and future of one of the top e-commerce platforms. Brent, who has led BigCommerce through significant growth and transformation over the past decade, shares his journey from management consulting to becoming a key player in the e-commerce space. He explains how BigCommerce has shifted focus from SMBs to mid-market and enterprise clients, adapting its platform to meet the complex needs of larger businesses. Tune in to gain insights into how BigCommerce is positioning itself for future success in a competitive e-commerce landscape.

9/25/24 - Episode 142Episode SummaryIn this episode, Scott Austin compares the eCommerce stores for the Kamala Harris and Donald Trump campaigns. The episode examines the strengths and weaknesses of each store's structure, design, and user experience. Key highlights include technical critiques of navigation, branding choices, platform usage (BigCommerce for Harris, WinRed for Trump), and merchandising strategies. Scott also discusses how political campaigns differ from typical eCommerce businesses regarding brand building and product presentation.Show LinksHarris campaign - https://store.kamalaharris.com/Trump campaign - https://secure.winred.com/trump-national-committee-jfc/storefront/Video & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-142-harris-vs-trump-ecommerce-showdown

Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry.Key Takeaways:- How to make a great elevator pitch- How to become a thought leader- Retail innovation during covidEpisode Timeline:1:45 What makes a great elevator pitch?3:00 How can startups tell their story?4:30 How to create a narrative blueprint?5:15 Humans crave narratives6:15 Dana's thought leadership philosophy7:45 Should thought leaders feel compelled to give up the 'secret sauce'?9:45 What types of e-commerce stories are connecting with the public in 2024?10:30 How have consumers changed post-COVID?11:45 Has COVID-era innovation slowed down?13:45 How will AI make shopping easier for consumers?16:00 How has Dana successfully navigated so many career transitions?16:45 The importance of mentorship19:45 Dana's work with A-list musiciansThis episode's guest:• Dana Marruffo on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Recorded live from BigSummit, Phillip and Brian join John Affourtit (Senior Director of Strategic Sales at Attentive) and Melissa Dixon (Senior Director of Content Marketing at BigCommerce) to share expert insights on the future of consumer behavior. Dig into the newest Future Commerce & BigCommerce report: New Modes, Redefining Personalization In the Age of AI and learn how brands can stay ahead of ecommerce's rapidly evolving landscape – from the rise of “omnimodal” shopping to AI's growing role in personalization. Listen now!The New Consumer JourneyKey takeaways:{00:09:30} "Consumers are shifting from an omnichannel shopping journey to an omnimodal shopping journey." – Phillip Jackson{00:17:30} “One of the things that we found that was super interesting is that the scroll set, which is the youngest generation, is that their mode of shopping is highly influenced by how they feel. And this is a challenge because right now, context is collapsing.” – Brian Lange{00:19:15} "If a brand's website is hard to use, they think less of the brand itself." – Brian Lange{00:28:45} "What I'm most excited about is kind of realizing some of the promises of personalization that we've heard about for so long, specific to things like segmentation and identity and all of the promise of 1-1 communications. AI actually enables us to do that, which is pretty spectacular.” – John AffourtitAssociated Links:Read our latest report, New Modes: Redefining Personalization in the Age of AI.Learn more about our partners BigCommerce at bigcommerce.com. Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

In this episode, we discuss BigCommerce's latest product release with Jordan Sim, VP of Product Management, and Joe Comins, director of strategy at leading SI Codal. The conversation covers topics such as the current direction of BigCommerce's product strategy, the integration of Makeswift into the Catalyst framework, the flexibility and control provided by the visual editor, the workflow management tools, and the advancements in B2B functionality. Jordan and Joe highlight the importance of providing an unopinionated and flexible platform for businesses to customise their storefronts and manage content. BigCommerce is focused on B2B strategy, offering unique use cases for manufacturers, distributors, and wholesalers. They are working on creating a marketplace for B2B and B2C experiences. BigCommerce is also developing AI technology to speed up the B2B quoting process. They are expanding their multi-storefront functionality to support localised blogs, shipping methods, and variant product data. The ability to have subdirectories in domains is supported through Headless and will be available on Stencil in the future. Tune in to hear directly from the people shaping BigCommerce's product strategy and implementing solutions for ecommerce businesses. Key takeaways: BigCommerce's product strategy is focused on helping customers sell more and equipping them with tools to navigate the challenging retail landscape. The integration of Makeswift into the Catalyst framework provides a visual editing experience for composable storefronts, making headless builds more accessible to marketers. BigCommerce offers flexibility and control in managing content across the store, allowing developers and marketing teams to customise the visual editor based on their needs. The platform provides workflow management tools and publishing controls, enabling collaboration and efficient content creation. The advancements in B2B functionality, such as advanced account hierarchy, custom roles, and open-source fire port, cater to the needs of larger B2B enterprises and provide flexibility in mimicking their business structures and workflows. AI technology is being used to speed up the B2B quoting process. BigCommerce is expanding their multi-storefront functionality to support localised blogs, shipping methods, and variant product data. Checkout extensions allow for customisation without the need for a custom checkout. BigCommerce is also investing in feed dynamics, including a connector to the Shein marketplace and instant commerce for same-day delivery and in-store pickup.

Today on our show:BigCommerce looks like it's not sellingShopify hires a new Chief Technology OfficerWhy technology is not a business differentiator for brandsAre layoffs the order of the day in eCommerce?And finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

It's time to delve into the world of composable architecture, internationalisation and reducing the cost of ownership for retailers.  Our guests, Mark Adams, Senior Vice President and General Manager at BigCommerce and Roosevelt Fernandes dos Santos, Senior Product Manager at Recharge, share their insights and experiences in this dynamic space. Mark and Roosevelt have years of experience in the eCommerce industry. From the significance of partnering with experienced tech teams to the importance of rapid delivery in the fast-paced digital environment, this episode is packed with valuable discussions on technology strategy, user experience, and market trends. They chat about all things composable and the detailed process of replatforming, internationalisation and launching into 180 countries. Find out how BigCommerce works with retailers to ensure a smooth transition, and the big one, reducing cost of ownership. Join us as we explore the complexities and opportunities in the ever-evolving eCommerce landscape. Topics Covered:  00:03 - Composable Commerce  06:29 - Merchants seeking business growth face procurement challenges 09:20 - Researched market reports, gathered insights, assessed vendors 16:46 - Simplifying composable processes for customer success 19:48 - Challenging times demand leadership, strategy and growth 23:40 - Fast delivery of digital products is crucial 25:41 - Travelling around Southeast Asia, amazed by connectivity 31:22 - Prepare and communicate to avoid potential impact 34:57 - Optimise operations, leverage data & understand customer behaviour 36:02 - Conversion rate optimisation relies on client retention 42:13 - Enthusiastic endorsement of business opportunity and investment 44:43 - Focus on composable architectures for enterprise growth 46:21 - Code, credit, connections, predict, mitigate, speed, customer 49:40 - Book recommendation 

Matt Dornfeld is the Senior Director and Head of Global Partnerships at Feedonomics, a subsidiary of BigCommerce and an enterprise that provides leading product feed management solutions for brands, retailers, and agencies. Feedonomics offers brands a robust platform to aggregate their product data and syndicate it to marketplaces, ads, and affiliate channels worldwide. Matt's role is pivotal in facilitating global business partnerships and helping brands scale their operations, resulting in win-win-win outcomes for clients, partners, and Feedonomics. In this episode… Instant commerce allows customers to receive their orders within hours of purchase. Platforms like Amazon, DoorDash, and UberEats have pioneered this commerce method, and with more customers expecting same-day delivery for every order, brands are capitalizing on this trend. How can you break into the instant commerce space while driving long-term profitability? According to feed management expert and strategist Matt Dornfeld, consumers shop mainly on Google and Amazon, making these channels their primary starting points. Google's local inventory ads feature targets consumers with ads for locally available products and directs them to the merchants' websites where they can select from same-day pick-up or delivery. This tool allows brands to foster transparency and build trust with customers online and in-store, which are crucial for elevating experiences and driving conversions. Facebook and Bing have similar local inventory features, so you can expand into additional marketplaces to reach more shoppers. This requires understanding where your customers shop and investing in channels that align with your overall brand strategy. In the latest episode of The Digital Deep Dive, Aaron Conant hosts Matt Dornfeld, the Senior Director and Head of Global Partnerships at Feedonomics, who shares insights about instant commerce for brands. Matt talks about the importance of providing customers with multiple shopping options, North Star strategies for executing instant commerce, and how to boost profitability on your DTC site.

Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & Paul spend a lot of time looking at ecommerce strategy and technology, talking to agencies and technology vendors, so this series is a digest of what they've found interesting, what ecommerce teams should be thinking about, as well as highlighting interesting stories and cool tools they come across in their day-to-day work. In this episode we cover the general, more positive market mood in the ecommerce industry. Inevitably we reference the dominance of Shopify in replatforming projects, the positive outlook for agencies, and the growth of other platforms like BigCommerce and Centra. We also discuss interesting technology developments, including the launch of Blueprints by Patchworks and the ecommerce design subscription by Grebban. We then cover Amazon Prime Day, drone delivery, and collaborations between non-competitive businesses. Key takeaways: Shopify continues to dominate the replatforming market, but other platforms like BigCommerce and Centra are also seeing growth. The market mood for agencies is more positive, with an increase in inbound leads and a surge in new projects. Interesting tech developments include the launch of Blueprints by Patchworks and the ecommerce design subscription by Grebban. Amazon Prime Day saw significant growth in mobile sales and a surge in high-ticket item purchases. Drone delivery is gaining traction, with Amazon receiving FAA approval for longer flights and beyond visual line of sight. Collaborations between non-competitive businesses, like Card Factory and Just Eat, are opening up new distribution channels. Shein is suing Temu for selling counterfeit products, which affects brand reputation and drives up costs for brands. Vervaunt's Pulse event in New York is expanding, offering a platform for ecommerce professionals to connect and learn. Stay updated on the latest ecommerce news by following Inside Commerce on LinkedIn and subscribing to their newsletter.

Nikita Vakhrushev has spent the last 7 years immersed in the digital marketing world. After starting his own ecom brand and quickly pivoting into the agency model, he found his place in ecommerce advertising services. After amassing all the marketing skills needed to scale brands, he found great success in email and SMS marketing, which is what he specializes in today! Now after working with over 100+ DTC brands, having the knowledge behind all marketing channels, but sticking with email as his bread and butter, Nikita has a unique perspective on how to get the most out of a brand's retention channels.In This Conversation We Discuss: [00:41] Intro[01:12] Transitioning from retail to agency building[02:49] Transforming solutions into paid expertise[03:27] Learning vs paying to get things done[04:26] Implementing DKIM & DMARC for email security[06:01] Maintaining deliverability with record updates[06:51] Steep learning curves in email configuration[08:04] Navigating DNS zone editor for email verification[09:47] Understanding dynamic and static domain settings[10:51] Navigating edge cases in complex DNS setups[11:46] Creating DMARC records for Shopify and Klaviyo[13:15] Adding DMARC & DKIM to improve email reach[15:07] Suppressing email addresses for better deliverability[17:54] Remove unengaged emails for domain reputation[19:11] Implementing effective list cleaning strategies[20:10] Focusing on email & SMS services across platforms[21:30] Signs you need to seek email marketing help[22:43] ASPEKT: Free audit for your email strategy[23:42] Keep track of your email open rates consistentlyResources:Subscribe to Honest Ecommerce on YoutubeEmail marketing agency for Ecom and DTC brands aspektagency.com/Secure your domain dmarcian.com/  Follow Nikita Vakhrushev linkedin.com/in/nikita-v/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

As BigCommerce celebrates its 15-year anniversary, two guests join host and Senior Director of Brand and Content Marketing Melissa Dixon to tackle the topic of company culture and how it directly links to scaling a business. Tune in to hear Robert “RA” Alvarez, Former CFO of BigCommerce and Becky Logan, Senior VP of People and Culture, discuss what company culture means to them, BigCommerce's unique Bucket 1/Bucket 2 approach to hiring, and how a strong company culture has evolved into table stakes.

The Today in Manufacturing Podcast is brought to you by the editors of Manufacturing.net and Industrial Equipment News (IEN). This episode is brought to you by BigCommerce and DataXstream. Register now to watch The Future of B2B Ecommerce for Manufacturers now on demand. Register here.Every week, we cover the five biggest stories in manufacturing, and the implications they have on the industry moving forward. This week:- Tesla Quietly Pushes Back Humanoid Robot Timeline- Manufacturing Defect Caused Wind Turbine Blade to Break Apart- 3-Row Ram Pickup May Be More Than Just a Concept- Stellantis May Kill Money-Losing Vehicle Brands- Ford F-150 Lightning Almost Pays for Itself Through Grid DealIn Case You Missed It- Extortion and Gang Violence Are Hitting Big Corporations in Mexico- The Empire State Building Would Fit Inside DigiKey's Massive, Highly Automated New Warehouse- Congress Says American Flags Should Be Made in USAPlease make sure to like, subscribe and share the podcast. You could also help us out a lot by giving the podcast a positive review. Finally, to email the podcast, you can reach any of us at David, Jeff or Anna [at] ien.com, with “Email the Podcast” in the subject line.

The Today in Manufacturing Podcast is brought to you by the editors of Manufacturing.net and Industrial Equipment News (IEN).This episode is brought to you by BigCommerce and DataXstream. Register now to join us for The Future of B2B Ecommerce for Manufacturers on July 30th. Register here.Every week, we cover the five biggest stories in manufacturing, and the implications they have on the industry moving forward. This week: - GM's Weird Robotaxi Is Going on the Shelf- John Deere Ends Support of 'Social or Cultural Awareness' Events- Missed Rock on Chart Causes $1.4M in Damages to Barge- Aircraft Prototype Can Now Fly at Unlimited Speeds- Widespread Technology Outage Disrupts Companies Around the WorldIn Case You Missed It- Cybersecurity Startup Wiz Reportedly Rejects $23B Offer from Google- Manufacturing Workers Found to be Among the Most Satisfied With Their Jobs- Airbus Racer Shatters Speed GoalsPlease make sure to like, subscribe and share the podcast. You could also help us out a lot by giving the podcast a positive review. Finally, to email the podcast, you can reach any of us at David, Jeff or Anna [at] ien.com, with “Email the Podcast” in the subject line.

We're back exploring the intersection of technology, payments, and consumer behavior with guests Michaela Weber from BigCommerce and Sanjeev Gill from Stripe Live from VISIONS Summit: NYC. The conversation covers how modern ecommerce platforms and payment solutions are transforming the retail landscape. Join us to discuss the shift from traditional retail hours to 24/7 online shopping, the importance of seamless checkout experiences, and the role of personalization in driving consumer engagement. Listen now!Tech-Driven Shopping: Fast, Global, and PersonalizedKey takeaways:[03:26] Mikaela Weber: "Shopping is everywhere. Shopping is 24/7."[07:10] Michaela Weber: "There's a monoculture in the sense that if we are from similar demographic groups, we probably see similar pushed ads."Consumers now shop anytime, anywhere, increasing the pressure on brands to be present across multiple channels.While algorithms create personalized experiences, there is still a collective aspect driven by shared demographics and interests.Technologies like AB testing in checkout experiences enable brands to optimize payment methods and enhance the user experience.Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

BigCommerce's Nate Stewart discusses the open SaaS strategy, the enterprise shift, and the integration with WordPress and WooCommerce.

Stay connected with the leading ecommerce platforms. James & Paul interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer and Remarkable Commerce for a fireside chat on what's happened during Q2 2024. Each quarter, we catch-up with the leadership teams of leading ecommerce vendors so you can hear directly from them what their strategic and product focus has been for the last quarter. In this episode we cover: 1. Key trends shaping the vendor's strategy and roadmap 2. Key product releases from Q2 and impact for merchants 3. Looking ahead: what's coming in Q3? Enjoy!

Welcome to a special episode of Future Commerce, recorded live from the Outdoor Retailer conference held at the beautiful Tracy Aviary. In this episode, Brian sits down with industry leaders to discuss the future of omnichannel retail in the outdoor industry. Discover insights into enhancing the customer journey, reducing checkout friction, and optimizing operations to create seamless, memorable experiences for both B2B and B2C markets.Key Takeaways[00:02:30] - Elcee Vargas: "The prevailing research right now is that 70% of carts are abandoned, which is an overwhelmingly large number."[00:07:00] - Jordan: "We do a ton of A/B testing to create the quickest checkout experience. Taking a 120-second checkout process down to 6 seconds makes a huge difference."[00:21:30] - Travis: "With payments being the lifeblood of your company, you can't disrupt the revenue coming in and where it's going."[00:36:00] - Ken: "The closer you are to the top of search results, the more opportunities you have to make sales. Shipping plays a huge part in this."[00:39:00] - Carl: "Making sure you've got something that feeds these different channels is crucial for scalability and success."Maintaining customer relationships during off-seasons helps keep the brand top-of-mind, ensuring readiness to purchase when the season returns.Ensuring that your technology stack is cohesive and scalable is essential for seamless operations across B2B and B2C channels.Automating processes and having real-time visibility into inventory and sales trends can help manage tax implications and optimize inventory management.Continual A/B testing and optimization of the customer experience, especially at checkout, can lead to significant improvements in efficiency and customer satisfaction.Associated Links:Links & Resources:Learn more about Klaviyo, Stripe, Avalara, ShipStation, NetSuite, BigCommerceCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Amandeep is a seasoned web development expert and entrepreneur with over 14 years of proven success in driving eCommerce innovation. As the founder of BigC Experts and Cronix, he excels in building high-performing teams and delivering complex web projects for businesses of all sizes. Amandeep's expertise spans the entire web development lifecycle, from strategic planning to flawless execution, ensuring client projects consistently exceed expectations. He is a trusted leader with a demonstrated ability to guide both small businesses and Fortune 100 companies through the complexities of the digital landscape.In This Conversation We Discuss: [00:46] Intro[01:46] Exploring SaaS trends with BigCommerce[02:40] Providing extensive BigCommerce training[04:13] Expanding the BigCommerce ecosystem[05:07] Understanding B2B functionality differences[06:31] Leveraging built-in tools for additional product costs[07:06] Comparing theme ecosystems: BigCommerce vs. Shopify[08:36] Using premium themes for easy store setup[09:05] Managing ssl and hosting with BigCommerce[10:14] Setting up payment gateways in bigcommerce[11:00] Exploring BigCommerce's default features[12:51] Simplifying tech stacks to save costs[15:34] Simplifying complex e-commerce setups[16:50] Avoiding unnecessary headless solutions[18:32] Manage Ecommerce data efficiently with BigCommerce[19:26] Reducing logins and documentation overhead[20:07] Setting expectations for replatforming projects[20:55] Considering URL strategies in platform selection[22:08] Preventing indexing issues during site migration[23:19] Establishing a comprehensive migration checklist[24:31] Fixing things right the first time[25:03] Challenges with B2B clients and data migration[25:44] Enhancing productivity with useful tools[26:44] Using AI in e-commerce data management[27:50] Automating SEO optimization with AI-powered tools[28:57] AI-driven solutions for B2B product discovery[29:26] A nuanced approach to platform selection[29:59] BigCommerce support and assistance from CronixResources:Subscribe to Honest Ecommerce on YoutubeFull service digital and eCommerce agency cronixweb.com/Find vetted expert BigCommerce developers & consultants bigcexperts.com/Follow Amandeep Singh linkedin.com/in/amandeepsinghvirdi/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Today on our show:Paypal is building an ads platformTJMaxx not afraid of Temu and SheinBigCommerce getting serious about its partner ecosystemAmazon growing its share of retailAnd finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Recently, BigCommerce launched a new video series of B2B-focused stories, trends, and expert advice called B2B Bites. During these bite-sized conversations, host Lance Owide chats with industry experts about the latest B2B news, trends, and opportunities. This episode is a recording of one of those videos, discussing all things B2B and AI — how brands can maximize current technology and what the future of B2B ecommerce and AI looks like.

#Curated #videocommerce news of the week #ecommerce #retailVCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive Free Video UGC alert: https://hubs.ly/Q02qJN4H0Ep 28Pet shopping networkBigCommerce for saleDappz Sport & CollectibleQuick commerceAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSNReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

With over 25 years of experience in the e-commerce industry, Brent is the President and Founder of ContentBasis LLC, a cutting-edge startup that helps businesses optimize their content discovery through predictive analytics and human expertise. ContentBasis is a unique solution that combines advanced technology and human talent to enhance clients' digital footprint and customer experience. Throughout his career, Brent has been a serial entrepreneur, a keynote speaker, and a fervent advocate for outstanding e-commerce solutions. He started his first eCommerce website in 1995 and later co-founded and led Wagento, a top Adobe Commerce Agency in the Americas. He has also been recognized as a Magento Master for five consecutive years for mentoring the Magento community and delivering exceptional projects. As a podcast host and a global speaker, He shares insights and best practices on various topics related to e-commerce development, project management, and customer experience.He is also an active Entrepreneurs Organization (EO) member and a passionate endurance athlete. 27 Marathon, 1 Ultra Marathon, 6 Majors, and one Ironman.In This Conversation We Discuss: [00:41] Intro[01:08] Exploring Ecommerce platforms[02:31] Talk Commerce's immersive podcast world[03:07] Crafting human-centered content solutions[04:58] Customizing solutions: AI for specific needs[05:57] Data-driven strategies: leveraging sales insights[08:06] Refining AI output for accuracy in content[10:12] Experimental success via testing SEO strategies[13:14] Evolving SEO: Beyond keyword stuffing[14:58] Establishing authority through content expertise[16:19] Addressing key concerns across platforms[17:57] Finding your USP and thinking outside the box[18:49] Tracking new and lost keywords[20:21] Staying ahead & doubling down on niches[21:10] Diversifying content: exploring audio & video[22:25] Exploring AI in podcasts[24:03] Exploring creativity beyond content creation[25:15] Get in touch with Talk Commerce & Content BasisResources:Subscribe to Honest Ecommerce on YoutubeEmpowering entrepreneurs and marketers for success talk-commerce.com/Unique solution that combines advanced technology and human talent contentbasis.io/Follow Brent Peterson linkedin.com/in/brentwpeterson/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

SummaryIn this episode, Elena Leonova, SVP of Product at Spryker, discusses the challenges of building e-commerce platforms for sophisticated use cases. She highlights the limitations of one-size-fits-all solutions and shares examples of complex use cases that require a more flexible and extensible platform. Elena also reflects on her experience in product management at Magento and BigCommerce, emphasizing the importance of understanding the needs of partners and customers. She offers insights into the future of product management, including the role of AI and the need for financial savvy. Elena concludes by inviting listeners to connect with her for discussions on platform products and product management.TakeawaysBuilding e-commerce platforms for sophisticated use cases requires a flexible and extensible solution that can accommodate complex business models and processes.Understanding the needs of partners and customers is crucial in product management, as it helps tailor the platform to their requirements and ensures success.The role of product managers in the future will involve leveraging AI to automate tedious tasks while focusing on innovation and differentiation that AI cannot achieve.Effective communication, both internally and with clients, is essential for successful product management, as it ensures alignment and understanding of goals and requirements.Chapters00:00Introduction and Passion for Product Management01:09Jokes and Light-hearted Conversation03:21Spryker's Focus on Sophisticated Use Cases06:38Evolution of Product Management Experience08:31Differences in Product Management at BigCommerce10:54Data Collection and Privacy in Product Management12:49Differences in Product Management at Spryker24:05Importance of Communication in Product Management28:29Outlook for Product Management in 2024

Ashu Dubey is the CEO and Co-Founder of Gleen, a leading generative AI-based customer service solution. As a serial AI entrepreneur, Ashu previously was CTO and Co-Founder of 12 Labs, an early pioneer in AI-powered personalized health recommendations. Ashu led top of the funnel user growth at LinkedIn, where he significantly accelerated user growth and was instrumental in launching innovative products such as LinkedIn Events. Ashu has an MBA from UCLA, attended IIT Dhanbad, and consistently merges technology and innovation to shape industry landscapes.In This Conversation We Discuss: [00:40] Intro[01:47] Bridging Discord and Ecommerce gaps[03:08] The importance of reliable AI in business[04:25] Balancing AI risks and benefits[04:49] Limitations of ChatGPT integration[06:09] Aligning AI abilities with customer expectations[07:05] Improving your AI tool through feedbacks[07:35] Safeguarding customer information[08:35] Editing and customizing AI responses[09:43] Incorporating AI into help desks[10:26] Testing AI exposure levels on customers [11:03] Seamless Setup with Gleen AI[12:10] Gleen's quick turnaround for integration requests[12:27] Unified suite of AI services with Gleen AI[14:17] Gleen's special offer for Honest Ecommerce listeners[15:01] The omnichannel capability of Gleen[15:50] Find Ashu on LinkedIn and Twitter/XResources:Subscribe to Honest Ecommerce on YoutubeGenerative AI platform for customer success https://gleen.ai/Follow Ashu Dubey https://www.linkedin.com/in/ashudubeyIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Phillip and Brian have FOMO over guerrilla marketing in the *bathroom*, and break down the Jackson family walkthrough of Meow Wolf's Omega Mart. Stick around for BigCommerce CEO Brent Bellm's sit down with Brian live from Shoptalk. “From $70M to $700M”Key takeaways:- ShopTalk has become the biggest pure-play event in North America for e-commerce, showcasing the growth and optimism in the industry.- AI is making its way into various tools and solutions, embedding Gen AI to increase efficiency in teams.- TikTok is seen as a viable platform for brands to engage with new audience segments, and it offers a unique opportunity for creators to collaborate with brands.- Checkout replacement tools are shifting gears, aiming for faster and more adaptable solutions to meet the evolving needs of e-commerce businesses.- Omega Mart by Meow Wolf is an immersive art exhibit that satirizes capitalism and consumerism, allowing visitors to explore a surreal grocery store with twisted products on the shelves.{00:15:41} - “There are a lot of solutions that are actually embedding Gen AI in their tools. Everything from data cleanliness to customer service to product copy to marketing and other tools. I think everyone's just barely actually embedding it in a way that will actually increase efficiency in teams.” - Brian{00:27:15} - “{TikTok Shop} is closer to almost like a B2B2C model. You have your home designers and fabric stores sell to those home designers and they work their fabrics into the homes that they're influencing. It's almost the same thing. Managing these effectively, you know, designers for all kinds of experiences, not just homes, but beauty, fashion, whatever it is.” - Brian{00:52:47} - “The overarching philosophy of metamodernism in that the best way to deliver an experience is to engage in both culture and commerce but to do so with a wink to say, "We both know that for this thing to exist that you really want that I have to play into the commercial nature of the way that it exists. And so I will critique that so that you can't critique it, Mrs Consumer. I will critique it for us, but we both know that the only way that you're going to get this and the only way you can deliver this and experience this is if it's commercialized in some way," and that is the overarching narrative of Omega Mart.” - Phillip{00:59:15} - “You can press a button and have a catalyst store on Next.js and React, the highest performing most popular tech in the world of composable, in under 60 seconds pre-integrated with all of our functionality, as well as leading content management solutions, as well as leading search and merch engines, out of the box hosting from top partners like Vercel. We have so lowered the bar to the world's best composable tech that we think that's the future, and it's perfectly timed with the growth again of MACH enthusiasm in the US.” - Brent{01:07:21} - “What if we turned Makeswift, not just for content websites, which is what it was built for, into commerce websites too? And that was the sort of the magic aha idea, and I think we are going to transform the industry.” - Brent{01:13:29} - “We're open sourcing the React component library. Meaning, any agency, any developer can come in and contribute a new component or enhance a component. We'll make sure it's secure. We'll be sort of the gatekeepers on the quality, but you're not dependent just on the components that BigCommerce builds. Anybody can be building new extraordinary website components that go into the library and make it that much more powerful to leverage that library.” - BrentAssociated Links:Check out Future Commerce+ for exclusive content and save on merch and printThe MUSES Journal is here! Grab your copy of our latest annual journal today at musesjournal.comHave you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!