Podcasts about technical seo

Think SEO is dead in the age of AI? Think again. While ChatGPT referral traffic surged 112% month-over-month across e-commerce sites, Google still commands 99% of search market share and processes 13.6 billion queries daily. Jeff Oxford, SEO expert and founder of 180 Marketing, reveals why smart brands are doubling down on search optimization—and how the strategies that work for Google are also positioning companies to dominate in AI search results. From his data analysis of 152 SEO campaigns showing consistent 75% traffic growth, to the "ranking factor leak" that exposed Google's true algorithm priorities, Jeff breaks down the exact 4-bucket framework that's still generating millions in revenue for e-commerce brands.Key Topics & Lessons:The State of Search in 2025 - Why Google's 13.6 billion daily queries represent a 64% increase from 2024, how ChatGPT traffic grew 112% month-over-month (but still represents only 1-3% of total traffic), and why the "Google is dead" narrative is premature despite real AI disruptionThe 4-Bucket SEO Framework - Jeff's systematic approach covering Technical SEO (mostly handled by Shopify), Page Optimization (title tags, meta descriptions, headers), Content Strategy (200-300 words on category pages), and Link Building (the 0.3 correlation factor that still dominates rankings)What Really Moves the Needle - Data from 152 campaigns showing 20% growth at 3 months, 50% at 6 months, and 75% at 12 months, plus insights from Google's leaked ranking documents revealing click-through rate as a massive ranking factorThe Great Blog Apocalypse of 2023 - Why standalone content sites lost 90% of their traffic while e-commerce stores with blogs thrived, how Google's "helpful content" update rewarded real businesses over affiliate spam, and Jeff's theory about Google My Business as a ranking signalAI SEO Optimization Strategy - How to reverse-engineer ChatGPT sources to identify link targets, why product roundups have a 0.45 correlation with AI citations (higher than traditional backlinks), and the overlap between traditional SEO and AI optimizationThe Future of Automated SEO - Jeff's experiment building a fully autonomous AI agency with zero human account managers, AI tools that can screenshot pages and generate optimized title tags, and how Gemini 2.5 Pro is changing the automation game—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) The Relevance of SEO in the Age of AI(12:38) The 4 Components of SEO(16:19) What Is the Payoff for SEO?(20:22) Breaking Down Technical SEO(23:43) On-Page SEO and Meta Descriptions(25:58) Content Optimization Strategies(33:27) Link Building(38:30) AI and SEO: The Future of Search—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Jeff's LinkedIn: https://www.linkedin.com/in/jeff-oxford180 Marketing: https://www.180marketing.com/_Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer,...

We have a special guest this week and a half hour long interview with San Diego based SEO, Nick Musica in which we get to geek out on the sweeping changes in search and how they affect Technical SEO. Also, Google finally released a post AI Mode Core Update earlier this week. Hosts Jim Hedger and Kristine Schachinger discuss what might be coming in the July 2025 Core Update. The world's largest CDN, Cloudflare, is creating a means to charge LLMs for access to your data, to block LLMs entirely, or to continue allowing free access. We'll see what other CDNs do in response. Google introduced MUVERA, an improvement on multi-vector retrieval. According to a Similarweb study, nearly 70% of searches for info from news sites ended in a No Click search result. Google's AI mode is showing inconsistencies in sourcing material but is also experimenting with adding site names to citations. All this and more on a long summer's day edition of Webcology.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Search Engine Optimization (SEO) Fundamentals: On Page SEO, Off-Page SEO, and Technical SEO for Best Marketing Visibility on Search Algorithms with SEO Expert, ⁠⁠⁠⁠Favour Obasi-ike, MBA, MSIn this episode on "SEO Fundamentals", Favour discusses the critical role of Search Engine Optimization (SEO) in online visibility for business growth and long-term sustainability, emphasizing on-page, off-page, and technical SEO. Favour highlights that technical SEO is the foundation, ensuring a website's optimal performance through aspects like fast page loading, robust hosting, and proper domain management. The conversation also touches upon the importance of website traffic as the "lifeblood" of a business, distinguishing between mere impressions (people viewing) and conversions (people taking action), which is greatly influenced by strategic content creation and the effective use of analytics tools like Google Search Console. Ultimately, the discussion stresses that understanding and implementing these SEO fundamentals is crucial for any online business to succeed and avoid wasted effort.Frequently Asked Questions about Online Presence and SEOWhat are the core components of effective SEO?Effective SEO is built upon three fundamental pillars: on-page, off-page, and technical SEO. Technical SEO acts as the essential foundation, much like water hydrating a body, ensuring your website's health and functionality. This includes aspects like page load speed, server performance, robust hosting, and a properly configured domain. On-page SEO involves optimizing elements directly on your website, such as content, keywords, and internal linking. Off-page SEO focuses on external factors that boost your website's authority, such as backlinks, social media presence, and local business listings. Without a strong technical foundation, efforts in on-page and off-page SEO may be wasted.Why is technical SEO considered the "water" for a website?Technical SEO is analogous to the water a body needs for hydration because it addresses the foundational needs of your website. Just as water is essential for life, technical SEO is critical for a website's functionality and discoverability. It encompasses elements like fast page loading speeds (avoiding large image files), choosing the right hosting and server with sufficient bandwidth, and securing a unique domain name.What is the importance of a domain and hosting in the context of a website?A domain is your website's unique identification code, serving as the "key" that opens the door to your online property. It's an intellectual property that needs annual renewal, much like registering a business. Hosting provides the "land" where your website "house" is built, offering the server space and infrastructure for your site to exist and be accessible online.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Are you wondering if you're technical enough to do SEO? Have you heard that it's hard, complicated, or overly technical, and now that's intimidating you? If so, be sure to listen to this episode because I will help you see how little technical skill is required to do SEO today. Yes, you had to be technical to understand SEO years ago, but it's not that way now. I'll explain what the 3 most important tech pieces are for your website and how to verify if they're OK on your site, and then you can get back to creating great content for your ideal customer.  Register now for the free live SEO class and find out the 3 secrets to being found on Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

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In this episode, we dive deep into the Six Pillars of SEO for digital marketing success; an essential ultimate guide for anyone looking to enhance their digital presence for evergreen sustainability online.Hosted by Favour Obasi-ike, MBA, MS, we'll explore how mastering these strategies can elevate your online marketing efforts and drive organic traffic to your website. Tune in as we share key insights from our extensive work with companies ranging from small startups to established brands, focusing on easy-to-implement tactics that can yield significant results. Join us for valuable discussions on leveraging SEO effectively, and discover how to utilize tools like Pinterest SEO and podcast optimization to your advantage. Don't miss out on expert tips that can transform your digital strategy!FAQsWhat is the "We Don't PLAY" podcast, and what makes it successful?The "We Don't PLAY" podcast is a show that has seen significant growth, reaching the top 93,000 out of 4.5 million podcasts globally and fluctuating between rankings in the Top #80,000 to #200,000 range per week. Its success is attributed to strong SEO practices, allowing it to stream in 145 countries. The podcast produces new seasons after every 52-100 episodes, effectively covering a year's worth of information, technology, insights, and feedback in each season. You can find more episodes at wedontplaypodcast.comWhat are the six core areas covered in the SEO checklist discussed?The SEO checklist in this episode covers six critical areas:SEO Basics: Fundamental setup and foundational knowledge.Keyword Research: Identifying and prioritizing relevant search terms.On-Page SEO: Optimizing elements directly on your website.Off-Page SEO: Building authority and visibility outside your website.Technical SEO: Ensuring your website's technical infrastructure is sound for search engines.Content: Creating valuable and engaging material. The speaker emphasizes that SEO Basics and Technical SEO are like the "buns of a sandwich"—essential for the whole structure to hold.Why is website setup so crucial for SEO, and what tools are non-negotiable?Website setup is paramount for SEO because "if you fail to plan, you plan to fail." It involves creating a visible, readable, accessible, clickable, and findable online presence. The non-negotiable tools for this are Google Search Console and Bing Webmaster Tools. These act as internet service providers for your website, allowing search engines to discover, index, and understand your content. Connecting your website to these platforms is likened to submitting a song to a radio station for play; without submission, it won't be heard.Hope you learn something new about Pinterest SEO, website SEO, and podcast SEO in this episode.Thank you for listening!Follow and subscribe to this podcast. Leave a review on Apple Podcasts, Spotify, or Podchaser on how our podcast is. We can't wait to read your beautiful words.Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

In this episode of Talk Commerce, Drew Chambers, EVP of Marketing at Harper, discusses the critical aspects of web and application performance, emphasizing the importance of site speed, technical SEO, and the role of AI in enhancing user experience. He explores the challenges and opportunities presented by composable commerce and edge architecture, and how these elements can be leveraged to create personalized experiences for users. The conversation highlights the need for marketers to adapt to new technologies and optimize their strategies for better performance and ROI.TakeawaysSite speed is crucial for retaining user attention.Technical SEO is essential for improving organic search rankings.AI can help identify performance issues in code and tech stacks.Composable commerce is an architectural choice, not a business model.Edge architecture enhances user experience by reducing latency.Personalization is key to effective marketing strategies.Marketers need to adapt to AI tools for better workflows.Performance impacts ROI significantly in e-commerce.Mobile experience should be prioritized in digital strategies.Harper provides solutions for enterprise-level performance challenges.Chapters00:00Introduction to Harper and E-commerce Trends03:18The Importance of Page Load Speed06:13AI's Role in Performance Measurement09:02Navigating Composable Architecture Challenges11:37Understanding Edge Architecture14:00Leveraging AI for Personalized Experiences16:55Closing Thoughts and Contact Information

Monday at iGaming Daily kicks off with an episode from today's host Ivana Flynn, who is joined by SEO veterans Héctor Izurrategui, Technical SEO Manager at Evoke, and John Wright, Co-Founder of StatsDrone, for an in-depth discussion on the evolving world of Google penalties and search engine optimisation strategies within the iGaming industry. The trio dives into firsthand experiences with both manual and algorithmic penalties, unpacking what these penalties mean, how they differ, and the nuanced signals that can lead to site demotions or deindexing. With Google's algorithm updates becoming increasingly complex, the conversation sheds light on how SEO professionals can stay ahead of the curve.Whether you're an affiliate marketer, operator, or digital strategist in the iGaming sector, this episode is a must-listen. Ivana, Hector, and John underscore the importance of continuous SEO education, proactive communication, and precise tracking to mitigate risks tied to ever-changing search engine rules. Learn how to future-proof your SEO efforts, recover from penalties, and adapt to Google's shifting expectations — all from experts who've been through the trenches.Host: Ivana FlynnGuests: John Wright & Héctor IzurrateguiProducer: Anaya McDonaldEditor: James RossiGaming Daily is the official podcast of SBC Summit Malta. Taking place from 10-12 June at the Intercontinental in Malta, SBC Summit Malta is the definitive casino and betting event where European companies and professionals converge to explore cutting-edge insights, gain transformative skills, and forge impactful connections with senior decision-makers. Get your tickets now at sbcevents.com.iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Send us a textMentorship and representation transforms careers - this truth echoes throughout our conversations with leading SEO professionals in the first installment of our two-part "Best of SEO" episode series. From personal journeys to strategies for tackling the various technical aspects of SEO, our expert guests reveal how adaptable and human-centered SEO truly is. As they explore how AI is revolutionizing search, these conversations emphasize the importance of trust and reliability in the field, especially at pivotal career moments. Episode Highlights: Nine SEO industry leaders share personal stories about how mentorship and representation have significantly shaped their SEO careers.Guests discuss the importance of authentic self-expression, visibility, curiosity, and the willingness to learn from mistakes can inspire others in the SEO community.These SEO experts emphasize that effective SEO strategies are highly tailored to client needs, from technical SEO for large e-commerce sites to content-driven approaches for news outlets.The conversation explores how AI is transforming search, emphasizing the ongoing importance of trust, reliability, and innovative algorithms in the evolving landscape.Episode Links:

Send us a textThis episode of The SEO Show is all about the nuts and bolts of technical SEO for e-commerce. Michael and Arthur are back for week two of their e-commerce series, and they're serving up some tasty insights to help you get your site in tip-top shape.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review. Learn more about us at https://theseoshow.co Check out our content on YoutubeCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalco

In this episode: Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success? In this insightful conversation with SEO expert Jeff Hawley, we explore why the most successful food bloggers are shifting from purely technical SEO tactics to a more comprehensive content strategy focused on building topical authority and creating a memorable brand. Let's dive into how this approach can transform your blog from just another recipe site to a trusted authority in your niche!     Key Points: Why traditional SEO advice falls short for food bloggers Building a long-term brand strategy (not just content) The 75/25 Rule for Content Planning Building topical authority through strategic content Balancing new content vs. updating existing posts Practical tools for implementing this approach Moving Forward: A Balanced Approach to SEO     Related Episodes: EP 154: 5 Ways to Boost Your SEO This Year EP 207: SEO Still Matters in 2025 with Carl Ross   Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!   Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.

Ross welcomes Eli Schwartz, author of‬‭ Product-Led‬‭ SEO‬‭ , to unpack the evolving‬ role of SEO in a world shaped by AI, shifting perceptions, and organizational‬ challenges.‬‭Eli dives into why SEO is being deprioritized, what companies are getting wrong,‬ and how product-led SEO is the path forward.‬‭They cover layoffs, agency churn, the role of growth teams, and why most‬ companies‬‭ shouldn't‬‭ do SEO at all.‬ ‭ Show Notes:‬‭ 00:00 Welcome Back Eli & The Current Pulse on Search‬‭ 00:53 Marketing Layoffs & Volatility in SEO‬‭ 02:31 Why SEO Struggles to Defend Its Value‬‭ 05:49 AI Search vs Traditional SEO — What Actually Changes?‬‭ 07:58 Are We Just Rebranding SEO?‬‭ 09:27 Visibility, Links & Human-Like Search Engines‬‭ 12:50 The Problem With “AI SEO” Hype‬‭ 14:45 Why Edge Case SEO Will Die Fast‬‭ 18:19 Why “Technical SEO” Isn't a Moat Anymore‬‭ 22:06 The AI Content Misstep: Spam at Scale‬‭ 24:27 The New SEO: Blending Human + AI + Product‬‭ 28:11 Your Product Has to Be Good Now — Period‬‭ 29:20 Revisiting the Book: What Eli Would Update‬‭ 30:20 The Spicy Take: Most Companies Shouldn't Do SEO‬‭ 35:03 How to Evaluate if SEO is Right for You‬‭ 38:45 The “Tax Preparer” Problem With Agencies‬‭ 41:06 If You've Fired 3 SEO Agencies… It's You‬‭ 43:20 The SEO Funnel Needs the Right Org Buy-In‬‭ 46:01 Growth & Product Titles Are the Key‬‭ 47:28 The Sales Enablement Side of SEO‬‭ 50:30 Content Strategy vs Keyword Volume Obsession‬‭ 51:40 The Non-Apocalypse of AI‬‭ 55:04 The Real AI Shift Will Be Gradual‬‭ 56:01 How to Actually Execute Product SEO‬‭ 59:49 Final Thoughts & Where to Follow Eli‬‭Show Links:‬Eli's Newsletter:‬‭ https://www.productledseo.com/‬Eli's Book on Amazon:‬‭ https://www.amazon.com/dp/B091D572ZL‬Eli on LinkedIn:‬‭ https://www.linkedin.com/in/schwartze‬‭‭‭ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Ross sits down with Tim Soulo,‬‭ CMO of Ahrefs, to dive deep into content‬ ‭marketing, SEO, and Ahrefs' evolving approach to growth. Tim shares insights on how Ahrefs‬ built its marketing team, the role of SEO in today's digital landscape, and why they're investing‬ in YouTube, LinkedIn, and thought leadership content.‬ ‭ They also discuss the challenges of enterprise marketing, the rise of social-first content, and the‬ impact of backlink trends on the SEO industry.‬ ‭ Show Notes:‬ ‭ 00:00 Intro – Meeting in Chiang Mai SEO‬ ‭ 00:53 Ahrefs' Marketing Evolution‬ ‭ 06:06 SEO vs. Diversification in Marketing‬ ‭ 10:09 The Role of Technical SEO at Ahrefs‬ ‭ 12:57 LinkedIn & Social Media Strategy‬ ‭ 18:10 Scaling Content & Thought Leadership‬ ‭ 22:31 Going Upmarket: Enterprise Marketing at Ahrefs‬ ‭ 30:38 The Power of Events & Conferences‬ ‭ 32:22 Programmatic SEO & Directory Strategies‬ ‭ 40:31 Backlink Trends & The Changing Web‬ ‭ 46:55 The Future of Ahrefs Marketing‬ ‭ 48:24 Announcing Ahrefs Evolve – West Coast Conference‬ ‭ Show Links:‬ Ahrefs: Top Website:‬‭ https://ahrefs.com/websites‬ Ahrefs: Data & Studies:‬‭ https://ahrefs.com/blog/category/data-studies/‬ ‭Ahrefs YouTube:‬‭ https://www.youtube.com/c/AhrefsCom‬ Tim Soulo's LinkedIn:‬‭ https://www.linkedin.com/in/timsoulo‬Subscribe today for weekly tips: https://bit.ly/3dBM61f Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Are you struggling to crack the SEO code and get your travel business noticed? SEO expert Rebecca Lombardo shares exactly how travel advisors can boost their visibility and attract the right clients. She reveals why SEO isn't just about Google anymore - platforms like YouTube and LinkedIn play a huge role too. Plus, she dives into the power of niche content, AI tools like Claude and ChatGPT, and the must-have website strategies to rank higher and convert more leads. Whether you're new to SEO or looking to refine your strategy, this episode offers actionable tips for optimizing your content, utilizing social media, and making the most out of your blog. Tune in now and start optimizing! About Rebecca Lombardo: Rebecca Bredholt Lombardo is a passionate marketing strategist and the founder of the Rebecca Lombardo Agency, known for her innovative approach to helping brands achieve their marketing goals. With over 15 years of experience in the industry, Rebecca has dedicated her career to crafting customized marketing solutions that resonate with businesses across various sectors. As a speaker and educator, Rebecca regularly shares her insights at industry conferences and workshops, empowering other marketers and business owners to refine their strategies and embrace innovative tools. Her genuine passion for seeing others succeed is at the core of her work. rebeccalombardoagency.com Today we will cover: (01:50) Rebecca's journey from print publications writer to digital marketing expert (04:40) The rise of social media and shift of SEO dynamics (06:10) SEO strategies for travel advisors; the E.A.T concept (13:00) SEO vs. social media; using a multi-faceted approach (22:55) The effective use of paid ads (25:20) Creating engaging blog content (28:00) Technical SEO; optimizing website structure and navigation (31:45) Achieving five-star reviews through authenticity (33:30) Using AI for content creation; Claude, Jasper, ChatGPT (44:20) Understanding keywords and backlinks (47:00) DIY vs. outsourcing SEO; when to seek expert guidance WORKFLOW TEMPLATES Create an enjoyable booking experience for every one of your travel clients SEMI CUSTOM BRAND KITS Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director! _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Jono Alderson, an independent technical SEO consultant and WordPress advocate. Jono shares his journey of creating and submitting his first plugin to the WordPress repository, focusing on image optimization for website performance. They discuss the complexities of managing multiple image sizes in WordPress and how Jono's plugin generates images on-the-fly using services like Cloudflare, reducing server load and improving performance. The conversation also covers the environmental impact of web hosting, Jono's background, and his experience with AI-assisted coding.Top Takeaways:Image Optimization Plugin for WordPress:Jono Alderson's plugin focuses on solving WordPress image optimization issues by addressing the inefficiencies in how images are handled. WordPress often generates unnecessary image sizes, which leads to slower load times and inefficient storage use. His plugin dynamically generates the appropriately sized images for each device, improving both website performance and storage efficiency. By eliminating the need for WordPress to create multiple versions of images, the plugin optimizes the backend and frontend performance of a website.Environmental Impact of Image Management: The discussion highlights the environmental impact of inefficient image management. Storing and serving large or redundant images increases the carbon footprint due to the energy used in data centers and transmission networks. Optimizing images and reducing excess storage can help lower this impact, making even small changes in image management significant for sustainability.Jono Alderson's Plugin Submission Experience: Jono Alderson shared his experience submitting a plugin to WordPress, noting initial nervousness due to his self-taught background. After carefully following guidelines, the submission went smoothly, with only minor issues to address. Once live, Jono quickly fixed bugs and found updating easier with practice.Mentioned In The Show:YoastCloudflareWooCommerceGravity FormsSlackWhatsAppFacebookGoogle DiscoverFortniteHello BeautifulGitHubCursorJonoAlderson.com

In this week's episode of Search with Candour, hosts Jack Chambers-Ward and Mark Williams-Cook share insights and initiate debates surrounding critical SEO topics. The dynamic duo discusses the role of consensus in SEO, particularly scrutinising how its interpretation affects how much users trust search engines. They delve into the value of technical SEO, especially for small businesses, and question the efficacy of a one-size-fits-all approach. Jack and Mark further explore the concept of traffic depreciation when SEO efforts stop. Chapters 00:00 Welcome to Search with Candour 01:23 Sponsor: PPC Chat Roundup 06:05 Consensus in SEO: Clearing Misunderstandings 19:00 The Value of Tech SEO for Small Businesses 25:33 SEO Strategy: The Importance of Early Publishing 25:58 The Flaws of One-Size-Fits-All SEO Packages 26:32 Tailoring SEO to Client Needs 28:33 Technical SEO and Crawling Issues 31:49 The Impact of SEO on Long-Term Traffic 37:57 Maintaining SEO Success and Competitor Analysis 40:35 The Importance of Continuous SEO Efforts 43:50 Conclusion and Final Thoughts

Chris Spann, Senior Technical SEO at Lumar, delves into actionable technical SEO insights. Whether you're managing a massive enterprise site or a smaller-scale site, optimizing your website's technical SEO is crucial for organic growth and success. However navigating the world of crawling, fixes, and prioritization can be a daunting task without the right framework. Today, Chris discusses actionable and effective technical SEO insights.Connect With: Chris Spann LinkedIn // WebsiteThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In episode 633, Megan chats to Joe Rodichok about achieving website success in 2025, covering practical strategies for making GA4 analytics more accessible, enhancing technical SEO, and boosting site performance. Joe is the Co-Founder of Phynite Solutions with over 20 years in tech, including 15 years professionally in roles from engineer to Chief Technology Officer at start-ups and later with FAANG companies, solving complex challenges. I'm passionate about helping small business owners grow their websites through clear, straightforward support—something that's personal to me as the son of two small business owners. My goal is simple: to help you succeed with no BS, just honest solutions. In this episode, you'll learn about understanding GA4, how to simplify it with the tool Phynite Analytics, while also exploring strategies for monitoring core web vitals to enhance SEO and the impact of AI content scrapers. Key points discussed include: - Understand GA4's focus on ad spenders: Google's restructuring of Google Analytics is aimed at generating revenue from ad-spending customers, which impacts the data and functionality available to free users. - Leverage Phynite Analytics for simplified data access: Phynite Analytics curates your Google Analytics data in a user-friendly way, providing easy access to the metrics and insights that matter most to food bloggers. - Integrate Pinterest analytics for a holistic view: Phynite Analytics integrates with Pinterest's API to provide insights into your Pinterest performance, helping you optimize your content for that platform. - Monitor core web vitals to improve SEO: Staying on top of your website's core web vitals is crucial for maintaining good search engine rankings, and tools like Google Search Console can help you identify and address any issues. - Understand the impact of AI content scrapers: Be aware of the potential threat of AI-powered bots that may be scraping your content, and use tools like Cloudflare to manage and protect your site. - Optimize site speed with properly sized images: Ensuring your images are properly sized can have a significant impact on your website's performance and core web vital scores. - Take control of your online presence: Don't blindly follow advice or accept the status quo; instead, question and understand the strategies and tools you use to grow your food blog. - Diversify your traffic sources: Relying solely on Google for traffic can be risky, so explore and invest in other platforms, such as Pinterest, to build a more resilient and sustainable online presence. - Persevere through challenges: Even the most successful food bloggers face ups and downs, but with determination and a willingness to adapt, you can overcome obstacles and see your hard work pay off. Connect with Joe Rodichok Website | Instagram

It's easy to overpay for SEO tools. This video covers all of the SEO tools you need to service your clients without breaking the bank.Sign up for The Blueprint Training: https://theblueprint.trainingSign up for The Traffic Projection Tool: https://trafficprojection.com0:00 - You're paying too much01:36 - Client SEO management02:53 - Local SEO tool03:36 - Technical SEO tool04:46 - Keyword research tool05:43 - Content research tool06:33 - Content writing toolSupport the show

Listen as Impressive's Russ Macumber talks with JP Garbaccio about Technical SEO

Jason Hennessey, CEO of Hennessey Digital, shares cutting-edge SEO strategies for personal injury law firms, AI content optimization techniques, and proven methods for dominating local search results. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In today's episode of Personal Injury Mastermind, Jason breaks down 24 years of legal SEO expertise into actionable insights for PI firms. He reveals advanced digital marketing tactics for content strategy, technical SEO, and review management that drive high-value case acquisition. We discuss: AI content creation strategies for law firm websites Technical SEO and URL structure best practices Review acquisition tactics for improved local rankings Content pruning strategies that preserve traffic Reddit marketing opportunities for law firms Modern link building techniques for legal websites Law firm naming strategies for SEO advantage Resources Motorcycle Accident Lawyer  Surfer SEO SEO for Lawyers: The Definitive Guide to Law Firm SEO Guest Details Jason Hennessey is the CEO of Hennessey Digital, a leading legal marketing agency founded after his successful exit from Everspark Interactive. Since 2001, he has specialized in SEO strategy, with deep expertise in personal injury law firm marketing. Jason Hennessey: LinkedIn, Instagram, Podcast,  Hennessey Digital: Website Book: Law Firm SEO, Honest SEO  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 06:43 AI Content Strategy  08:50 Content Pruning Strategy  12:29 Technical SEO & URL Structure  16:14 Law Firm Marketing Book Promo  17:00 Local SEO & Law Firm Naming  18:56 Link Building Philosophy  20:30 Review Strategy  23:30 Reddit Marketing Strategy  24:38 PIM Points & Conclusion Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Chandan Pasunoori, Director of Product Engineering at Nvizion Solutions, to explore the intricacies of web framework selection, performance optimization, and the evolution of web development. They discuss how to choose the right framework for different project needs, overcome common implementation challenges, and achieve microsecond-level response times in web applications.

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoArticle: Cookie Access With Shopify Checkout And SGTM by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodeStape's blog: https://stape.io/blogStape website: https://stape.ioMeasure Slack: https://www.measure.chat/Connect with Denis Golubovskyi This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Tanu Javeri, Global Head of Search at Foundry, to explore the critical role of internal linking in SEO success. They discuss strategic approaches to internal linking, balancing user experience with search engine requirements, and practical tips for implementing effective internal linking strategies across large websites.

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Patrick Hotchkiss, E-commerce Manager and SEO Strategist at Horsepower Automotive Group. They discuss Patrick's unique career journey from the music industry to e-commerce, effective SEO strategies for niche markets, and the challenges of optimizing multiple brands in the automotive aftermarket space.

We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another?We spoke to Amsive Digital's Dayna Lucio for the lowdown on how, particularly in more complex business models like franchises, it's crucial for SEO and local SEO to speak to each other for the best possible outcomes.What you will learn in this episode:Understanding the intricate relationship between SEO and local SEOThe challenges faced by franchises in managing their online presenceCommon misconceptions about local SEOWhy domain management and backlink strategies are outdatedWhy you should focus on a more integrated and strategic approach to local SEOThe importance of tailoring strategies to specific regions and cultural contextsAnd much more!About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.About Dayna Lucio (Guest)Dayna is an Sr. SEO Strategist at Amsive and has almost a decade's experience executing and developing comprehensive strategies for multi-location and franchise brands. Her experience in local SEO has spanned a variety of industries including health, beauty and spa, fitness, home improvement, and more.Resources from this episode:Women in Tech SEO: https://www.womenintechseo.com/BrightLocal's Local SEO Content: https://www.brightlocal.com/insights/Joy Hawkins: https://twitter.com/JoyanneHawkinsAmanda Jordan: https://twitter.com/amandatjordanLily Ray: https://twitter.com/lilyraynycDelivering Local SEO as Part of a Wider SEO Strategy: https://www.brightlocal.com/learn/delivering-local-seo-strategy/AD - BrightLocal's Listings Visibility Study: https://www.brightlocal.com/research/business-listings-visibility-study/About Adventures in Local MarketingAdventures in Local Marketing is the podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.

In this episode, I (Crystal Waddell) get a chance to talk with analytics expert Dana DiTomaso to discuss Google Analytics 4 (GA4), its use cases and importance for small business owners.Key Takeaways:Set up GA4 immediately: The best time to set up analytics was yesterday, but it's not too late. Prioritize implementation and start gathering valuable data​.Execution over analysis paralysis: Don't get bogged down by overthinking your analytics strategy. Focus on taking action and refining it over time​.UTM Parameters are essential: Use UTM parameters in your URLs to track traffic sources accurately, especially for channels like Google Business Profiles​​.SEO is more accessible now: SEO has evolved from a niche technical field to a more content-driven, accessible discipline​.Memorable Quotes:"The best time to set up [GA4] was at the beginning, but the next best time is right now." — Dana DiTomaso​."SEO has become more grown-up and professional, and that's why it's drawing more women into the field." — Dana DiTomaso​.Listener Action Items:Set up GA4: If you haven't yet, get started with GA4 to track valuable user data and engagement.Add UTM Parameters: Make sure you're using UTM codes to track where your website visitors are coming from, especially from Google Business Profiles and social media​.Embrace execution: Don't overanalyze — make incremental improvements and learn from the results​.Connect with Dana:LinkedinGet the Kickpoint Playbook Use code "simpleandsmart" for 20% any courses!Send me a text!Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.That's loveyoursenior.com.Support the showSearch the Simple and Smart SEO Show podcast FREE for something you heard!Join the SEO SquadApply to be my podcast guest!

In the competitive world of podiatry, having a well-designed website isn't enough. To truly stand out and attract the right patients, podiatrists must understand the power of Search Engine Optimisation (SEO) and regularly update their website content. In this episode, Tyson E Franklin talks with professional copywriter Rachel Bray to explore how podiatrists can improve their online presence and become more SEO-savvy. We discuss: Why regular website updates are crucial. The importance of targeted content. How SEO and content writing go hand in hand.  The difference between Technical SEO and On-Page SEO. Investing in professional copywriting.  How often should you update your website and write blogs? Using FAQs the right way.  For podiatrists looking to dive deeper into blog writing and SEO, Rachel offers a blog-writing course specifically tailored to healthcare professionals. Whether you want to write your own content or better understand your website needs, investing in SEO knowledge will pay dividends in the long run. For more information on Rachel's courses, visit RachelBrayWriting.com. If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.  PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I'm here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret…There's Money in Podiatry – https://amzn.to/3JhO9cz

Send us a textIn this episode of The Digital Revolution Podcast, we delve deep into the intricacies of Technical SEO with Chris Long, VP of Marketing at Go Fish Digital. Chris shares his extensive knowledge on optimizing search performance, offering practical insights that are crucial for anyone looking to enhance their website's visibility and functionality. Here's what we covered:The Importance of Technical SEO: Chris emphasizes how resolving technical issues on one page can impact thousands, highlighting the scalability of technical solutions in SEO.Tools and Techniques: From log file analysis to structured data implementation, Chris discusses the tools that are essential for diagnosing and resolving SEO issues, such as Screaming Frog for in-depth site audits and Google's indexing reports for spotting potential problems.Practical Applications: Learn how technical SEO practices like proper indexing and crawl control can drastically affect a site's performance in search results, translating into significant revenue opportunities.Future of SEO with AI: Chris gives us a sneak peek into the future, discussing how AI can transform SEO practices by automating and enhancing content creation and analysis.Chris's Journey into SEO: Starting from his days in finance to becoming a seasoned SEO expert, Chris's path is a testament to the power of curiosity and continuous learning in the digital age.For anyone looking to understand the backend of their website and improve their overall online strategy, this episode is packed with actionable advice and expert insights that can be applied to any digital marketing effort. Whether you're a business owner, a budding digital marketer, or a seasoned SEO professional, there's something in this episode for you.Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Send us a textIn this episode of the Digital Revolution Podcast, we delve deep into the complexities of search engine algorithms and SEO with the esteemed Kristine Schachinger. With over two decades of experience in digital strategy, website design, and technical SEO, Kristine brings a wealth of knowledge and firsthand experience to the table. Here's what you can expect from this conversation:Background and Career: Kristine shares her intriguing journey from her early days in New York, her educational experiences, and her serendipitous entry into the world of digital marketing and SEO.Technical SEO and Site Recovery: Dive into Kristine's specialized expertise in site health auditing and recovery planning, especially in response to Google's algorithm updates including the recent core and helpful content updates.Debunking SEO Myths: Kristine addresses common misconceptions about SEO practices, particularly around the misunderstood concepts of E-A-T (Expertise, Authority, Trustworthiness) and their actual impact on site rankings.Real-World SEO Strategies: Gain insights into practical, effective SEO strategies that cater to Google's ever-evolving algorithms, focusing on both technical proficiency and content quality.The Future of SEO: Kristine offers her predictions and insights into the future directions of SEO, emphasizing the growing role of machine learning in search engine algorithms.This episode is packed with actionable advice, foundational SEO knowledge, and forward-thinking strategies, making it a must-listen for both up-and-coming and seasoned SEO professionals. Join us to get a deeper understanding of what really influences search rankings and how to optimize your web presence effectively.Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Send us a textTikTok is playing a bigger role in e-commerce, but its closed-loop attribution can be tricky, making it tough to track conversions directly—yet, it still drives sales on platforms like Amazon thanks to a powerful halo effect.In this episode, Jordan West with guest Steven from Trio SEO. We'll explore the complexities of customer journeys on TikTok, the immense value of consistent and strategic blogging for long-term SEO success, and why personal branding and authentic content are more crucial than ever in the age of AI. Steven will also share his expert insights on creating a balanced approach that combines SEO with PPC to drive sustained traffic and sales. Whether you're struggling with attribution challenges on social platforms or looking to build your brand's authority through contentListen and learn in this episode!Key takeaways from this episode:TikTok Strategy and Attribution: TikTok's growing role in e-commerce is hindered by attribution challenges, but ads still boost sales on other platforms like Amazon through a halo effect.SEO and Blogging: Blogs strengthen SEO by enhancing category pages, with SEO being a long-term game requiring a balanced approach of content, technical SEO, and backlinks. PPC complements SEO for a well-rounded strategy.Authenticity and Personal Branding: Personal branding is key, as it resonates more with audiences than AI-generated content.Steven Schneider's Offers: Steven is active on LinkedIn, offering three free blog articles (worth $1200) for the first month, with a focus on blogging over backlinks.SEO Tools: Quality data sources like Semrush and Ahrefs are essential for data-driven blogging.Hiring an SEO Agency: Human expertise in SEO is valuable for long-term results, offering sustainable traffic versus PPC's temporary boost.Social Commerce and Blogging: Blogs capture research-based traffic and support social commerce sales.Host Jordan West's Perspective: While PPC is great for immediate results, blogs are a lasting, owned asset for consistent traffic—illustrated by examples like a hiking brand targeting product-specific blog content.Today's Guest: Steven Schnieder, an expert in blogging and SEO. He is currently connected with Trio SEO, where his title is presumably related to his expertise in blogging and SEO management. Schneider's background includes a significant shift from an interest in finance and an MBA to becoming a seasoned professional in SEO and affiliate marketing. He has managed extensive content operations, producing 300-400 articles monthly at his peak, and now leverages his substantial experience to help ecommerce brands build long-term content strategies through blogging and keyword optimization.Recommended Apps/Tools:Semrush: https://www.semrush.com/Ahrefs: https://ahrefs.com/Upstackified: https://www.upstackified.com/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

The newest tech SEO conference is coming to Raleigh, North Carolina, this fall! Guests JR Oakes, Patrick Stox, and Matthew Kay have come together to create an all-new SEO experience, Tech SEO Connect, coming to Raleigh on October 17th & 18th. Don't miss the heavy list of speakers covering core web vitals, Ahrefs Lang, data warehousing, BigQuery, machine learning, and more. In this show, we discuss the origin of Tech SEO Connect with the founders themselves. Learn what makes Tech SEO Connect different from the rest with a diverse content lineup made by technical SEOs for technical SEOs. Get your tickets and mark your calendar as we are all gearing up for the inaugural Tech SEO Connect conference coming this fall. See you there! Key Segments: [00:01:00] Introducing Panelists [00:03:04] The All New TechSEOConnect Conference  [00:07:18] Who is TechSEOConnect Designed For?  [00:12:29] Speakers on the Ballot for Tech SEO Connect [00:13:40] EDGE of the Web Title Sponsor: Site Strategics [00:21:40] Featured Sponsors to Expect at the Conference [00:23:48] What Challenges Arise While Planning an Industry Conference?  [00:24:00] EDGE of The Web Sponsor: Wix   [00:25:47] Unexpected Benefits to Planning Tech SEO Connect  [00:28:06] Tech SEO Connect's Venue Follow Our Guests JR Oakes JR Oakes GitHub Patrick Stox  Matthew Kay  TechSEOConnect Resources:  Tech SEO Connect (Tickets Here)

Eric Siu opens up about his 15 years of SEO experience in a straightforward, no-fluff conversation, filled with actionable tips. He covers everything from savvy strategies to the impact of AI on SEO, why technical SEO remains crucial, and what the future of the industry might look like. Watch the full interview here: https://youtu.be/qouNN3l3RA4 TIME-STAMPED SHOW NOTES: (00:00) Introduction (02:14) Buying Websites vs. Building (05:59) Creating Linkable Assets for SEO Success (09:22) User-Focused Content (12:38) The Importance of Technical SEO (15:30) Measurement and ROI (17:50) AI-Assisted Content (22:30) The Uncertain Future of SEO: Staying Adaptable Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram

In this final episode of the series, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Simon Lesser, the panel share advice on improving website speed and performance; considerations for choosing SEO and tech SEO tools, and the significance of log file analysis in understanding Google crawling behaviour and website performance. Join us as we demystify technical SEO and gain expert perspectives on optimising websites for success.In this episode:10:06 Why log file analysis is essential for the SEO process. 17:50 Google Search Console crawl stats - reporting limitations and the alternatives. 27:46 Why understanding how the web works will deliver better results as an SEO 33:48 Quick content wins – how to quickly assess and optimise content for better impact. 47:40 How to optimise file loading for faster page speed. 53:55 SEO tools – advice on how to choose and get the best value for your money. More about our panellists: Simon Lesser – https://www.linkedin.com/in/simonlesser/Simon is the cofounder and CEO of Dragon Metrics. He loves building software that helps customers get the SEO data they need to make smart decisions. Paulo Andraus – https://www.linkedin.com/in/pandrausPaulo is a brazilian SEO living in Munich and he leads a team of technical SEOs to increase Stylight's millions of pages' visibility on Google. David Gossage – https://www.linkedin.com/in/david-gossage-54103240/David is an SEO manager with over 10 years' industry experience and a passion for eCommerce websites. He is adept at both the creation and implementation of strategies for brands with ambitious targets and a desire for a high return on investment. Beth Woodcock – https://www.linkedin.com/in/bethanywoodcock/Beth is a Northern lass that has been working purely in Technical SEO for over two years. To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Patrick Stox, Product Advisor at Ahrefs, discusses the latest trends in technical SEO and how they can significantly impact website optimization. He delves into the importance of understanding the evolving algorithms and the role of structured data in enhancing search visibility. Patrick also shares insights from his extensive experience at Ahrefs, illustrating how SEO professionals can leverage these trends to boost their site's performance. Show NotesConnect With: Patrick Stox: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Alex Galinos, Head of SEO at Hoppa, to discuss the concept of revenue-focused SEO. They explore how to align SEO strategies with business metrics, the importance of balancing short-term wins with long-term strategies, and the crucial connection between SEO, CRO, and PPC in driving profitability.

Colin Gray, founder of The Podcast Host, discusses his journey in podcasting and its evolution in the UK and Europe. He emphasizes the importance of integrating written content with audio for podcast growth and the impact of Google updates on website traffic. Genuine, helpful, and human-created content is crucial for standing out in search engine rankings. Colin shares his early experiences with affiliate marketing and the slow growth of his blog, underscoring the importance of hard work and long-term commitment. He highlights the significance of technical SEO and keyword research in blog posts, mentioning tools like SEMrush and Ahrefs to monitor traffic and keyword trends. Listening to the audience and using their questions and problems as content ideas is essential. Building an email list is also crucial for audience engagement and staying connected with listeners. Additionally, Colin talks about the development of Alitu, a podcast editing and hosting tool, and future plans for expanding the Creator Toolbox brand. He discusses the role of sponsored content and the shift towards building a business around a podcast rather than relying solely on sponsorships. Sponsor: This podcast is sponsored by Riverside.fm, our favorite place to record online interviews. For 20% off new users can enter promo code CLIPPED at checkout. Episode Takeaways: Podcasting has evolved significantly in the UK and Europe, with more companies and influencers entering the space. Written content alongside audio is crucial for podcast growth, enhancing search engine rankings and providing a comprehensive listener experience. Google updates have impacted website traffic, but creating genuine, helpful, and human-created content can mitigate these effects. Affiliate marketing can be valuable for podcasters, though it requires time and effort to yield significant results. Success in podcasting demands patience, hard work, and long-term commitment. Technical SEO and keyword research are vital for improving blog post rankings and attracting organic traffic. Listening to the audience and addressing their questions and problems can generate valuable content ideas. Building an email list is essential for audience engagement and maintaining connections with listeners. Alitu simplifies podcast creation through editing and hosting tools. The Creator Toolbox brand is expanding to offer resources and guidance for content creators. Sponsored content can be a viable revenue stream, but building a business around a podcast provides more reliability and scalability. Connect With Colin Gray: LinkedIn Website Connect With Eric Montgomery: LinkedIn Website

Patrick Hathaway is the Co-Founder of the revolutionary website crawler Sietbulb. The two-time winner of the best search software tool, Sitebulb makes technical SEO audits effortless and affordable. On August 5th, Sitebulb released a comprehensive JavaScript SEO report and we dive straight in to discuss everything covered. Discover what JavaScript SEO is and what it means to the modern website as Patrick shares key findings and hurdles discussed in the report, providing insights into optimizing JavaScript for SEO. We cover common issues websites face with indexing and rendering, revealing what the data shows about these challenges. Finally, we analyze the future of JavaScript SEO and how it will evolve the face of the web in the coming years. Join us as we fully break down the Sitebulb report and learn what JavaScript SEO means to the industry moving forward on this episode of EDGE of the Web! Key Segments: [00:03:39] Introducing Patrick Hathaway [00:04:38] Patrick's History in SEO [00:11:49] JavaScript Expanding Content Delivery [00:16:26] Sitebulb's 2024 JavaScript SEO Report [00:29:54] EDGE of the Web Title Sponsor: Site Strategics  [00:31:05] Trouble Optimizing with JavaScript [00:45:42] Insights From Sitebulb's Data [00:49:12] EDGE of The Web Sponsor: Wix   [00:51:34] User Patterns Revealed in Patricks Report [01:02:54] The Evolving Landscape of JavaScript SEO  [01:07:24] Final Advice for Digital Marketers Adapting to JavaScript SEO

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Jephonie Villegas, Head of SEO at My Biz Niche, to discuss the crucial intersection of SEO and user experience in web development. They explore the importance of integrating SEO from the start of a project, strategies for balancing technical optimization with user-friendly design, and how to measure the success of these efforts.

Welcome to "Cutting Edge: Web Content Development". In this episode, host Jonathan Ames interviews Jimmy Griffith, head of search, and Chloe Kane, SEO content writer at The Luxurist Method. They share valuable insights on international SEO, discussing strategies for language optimization, localization, and link building in global markets.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of data-driven decision-making. If you're keen to learn more about using data to get the best results from your digital marketing campaigns, this episode is for you.In this episode:11:41 GA4's improved UI and data collection framework - why it's better for event-based tracking.25:00 How analytics data should influence strategy.40:34 Why it's important to differentiate objectives for user personas and tie metrics to strategy. Client understanding is key.41:29 KPI's evolve over time – why you need to distinguish between channel and business metrics.53:13 AI is improving rapidly, doubling in capability every year – what this means for how we work in the future. Resources mentioned:https://developers.google.com/analytics/devguides/collection/ga4https://www.heap.io/ More about our panellists: Patrick Stox – https://www.linkedin.com/in/patrickstox/Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. Patrick is an organizer for the Raleigh SEO Meetup and helped define the role of Search Marketing Strategist for the US Department of Labor. Anna Rowlinson – https://www.linkedin.com/in/anna-rowlinson/Anna is a Senior Digital Marketing Manager with a background in data-driven marketing in the consumer market and extensive knowledge in leveraging a consumer data platform for optimising marketing activities. Gareth Beck – https://www.linkedin.com/in/garethb/Gareth is a digital marketeer with 20yrs experience optimising and analysing websites. He works with charities to understand the effectiveness of their digital marketing strategies.Natasha Burtenshaw-deVries - https://www.linkedin.com/in/natashaburtenshawdevries/Natasha is the Associate Director of Organic Growth at Flywheel Digital, overseeing holistic SEO strategies for digital-first brands across North America. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Welcome to "Cutting Edge Web Content Development". Discover practical strategies for fostering collaboration between SEO teams and engineering departments from Dimitris Drakatos, head of SEO and ASO at Paired. Learn how to align goals, improve communication, and create a culture of mutual understanding and respect between these crucial teams.

Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverability. When we think of YouTube, most SEOs don't consider it beneficial in terms of content strategy. However, YouTube is the second largest search engine behind Google and offers immense potential for driving organic traffic, engaging with audiences, and enhancing overall SEO efforts. Today, Gabrielle discusses why YouTube needs to be part of your SEO strategy. Show NotesConnect With: Gabrielle Florance: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores strategies for content creation that maximize your online visibility. Content plays a multifaceted role in the success of eCommerce sites, impacting everything from search engine visibility to customer trust and loyalty. A well-developed content strategy is crucial for achieving continuous growth and staying competitive in the ever-evolving online marketplace. Today, Gabrielle discusses the importance of building content for eCommerce sites. Show NotesConnect With: Gabrielle Florance: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dale Bertrand is an SEO and ecommerce expert who leads training and consulting engagements with brands like Citizen Watch, Nestle, XXX. Nowadays, Dale spends his time researching the risks and opportunities posed by Google's shift to generative AI search. You can follow Dale on LinkedIn and check out his work @fireandspark.com.In This Conversation We Discuss: [00:46] Intro[01:28] Focused on SEO Strategy: Fire&Spark's Expertise[03:05] Aligning Objectives with SEO Strategies[03:42] Understanding Search Intent[05:19] Filtering Traffic: Ensuring Quality Over Quantity[07:33] High vs. Low Intent: The Impact on Traffic Quality[08:50] Moving Beyond Standard Blog Posts[10:44] Matching Customer Search Behavior[11:33] Traffic Mismatches: Matching Intent with Content[12:43] Optimizing for Purchase Intent[13:44] Leveraging Google's Topic-Based Authority[14:40] Addressing Low Conversion Pages[15:56] Integrating Add-to-Cart Buttons in Content[17:44] Tailoring CTAs for Different Funnel Levels[19:37] Innovation in Automation & Data Analysis[21:07] Automating Analysis: AI Insights in SEO[22:46] Leveraging Generative AI in SEO Tasks[24:06] Diversifying Platforms: Impact on Product Searches[24:58] Exploring AI-Driven Ideation[25:58] Adapting to Generative Engine Optimization[26:21] Addressing Potential Changes in Search Engines[27:56] Google's Focus on High-Quality Content[29:20] Connect with Dale: LinkedIn and EmailResources:Subscribe to Honest Ecommerce on YoutubeBoston SEO & content marketing agency fireandspark.com/Follow Dale Bertrand linkedin.com/in/dalebertrandIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!