Medshark Insider

On today's episode, MedShark Insider, Bill Fukui is joined by Sandy Roos, Vice President of Business Development at North Texas Plastic Surgery, to discuss pitfalls that practices should avoid and how to build medical practices from the ground up. Bill and Sandy talk about how hiring and goal setting plays a role in medical practice growth and practice success. Bill asks Sandy about her experience as a medical consultant and how medical practices handle compensation, including incentive plans and the topic of fee-splitting. Sandy discusses the roles of patient care coordinators and office coordinators as well as her experience hiring these positions. To see more episodes, visit https://medsharkdigital.com/medshark-insider/ For more information on medical marketing and SEO, check out MedShark's other channels: INSTAGRAM: https://www.instagram.com/medsharkdigital/ TWITTER: https://twitter.com/MedsharkD  FACEBOOK: https://www.facebook.com/MedShark-Digital LINKEDIN:https://www.linkedin.com/company/medsharkdigital/ WEBSITE: https://medsharkdigital.com/ #MedSharkInsider #MedicalConsultant #CosmeticIndustry or #MedicalPractices

Bill Fukui is joined by the President of Network Affiliates Inc, Tammy Kehe as they discuss the history and growth of SEO and digital marketing for medical practices and professional services. Bill and Tammy talk about how valuable building a brand and generating leads are for digital marketing and Google search rankings. They highlight the benefits of combining traditional marketing with digital marketing to elevate and increase the value of digital marketing.To view more episodes, visit https://medsharkdigital.com/medshark-insider/For more information on Network Affiliates Inc. visit:TWITTER: https://twitter.com/netaffFACEBOOK: https://www.facebook.com/NetaffLINKEDIN: https://www.linkedin.com/company/network-affiliatesWEBSITE: https://www.netaff.com/For more information on medical SEO, check out MedShark's other channels:INSTAGRAM: https://www.instagram.com/medsharkdigital/TWITTER: https://twitter.com/MedsharkDFACEBOOK: https://www.facebook.com/MedShark-DigitalLINKEDIN: https://www.linkedin.com/company/medsharkdigital/WEBSITE: https://medsharkdigital.com/For more information on Blushark Digital, please visit www.blusharkdigital.com

Lisa Corbett, the owner of Lisa Corbett Consulting, sits down with Bill to discuss one of the biggest missed opportunities in business growth: networking. Lisa, with over 20 years of experience in medical and dental practice management, focuses on the patient experience, from the initial phone call to future patient referrals. Lisa and Bill discuss the importance of building and selling relationships, and how asking for help is one of the best things to do when growing a practice. Lisa touches on practices that truly create a mutually beneficial relationship once they share common ground and push past competition. The two also share some tips on how to actually build a network and how networking has changed during this digital era.

On today's episode, Bill speaks with Dave Scheppler, Manager of Strategic Partnership, and Kenneth Lee, Director of Sales and Marketing from Apex Chat. With a combined 15 years of work experience at Apex Chat, the two discuss with Bill how live chat messaging can generate lead conversion and lead generation for a medical practice and the importance of immediate service for potential patients in the new digital age. The group talks about the shift in peak user hours as a result of the new work from home standard and how that leads to Apex Chat's growth. Scheppler and Lee describe the rise in popularity of their service and the transition to this method from marketing strategies before Apex Chat was founded. The group recognizes the willingness of patients to chat with a staff member versus a phone call and how this statistic leads to increased sales. Scheppler and Lee also enlighten Bill on the newest live chat services, such as the “message my business” feature on Google My Business and chatting services on Facebook Messenger, and how social media is taking place of many websites. Scheppler and Lee also touch on how the payment process for their services goes and how their pay-for-performance model is advantageous for larger companies and smaller practices. Click below to listen to the podcast.

On this episode of MedShark Insider, Bill Fukui is joined by Quintin Gunn Sr., Chief Strategic Officer for Social Media Solutions for Doctors, to discuss social media strategies for medical practices and how to generate leads through social media. Quintin shares the services of his business and explains the three main things they focus on in building social media strategies: “like'', ''no” and ''trust”. Bill asks Quintin about how to generate and close leads using social media platforms, such as through ads and survey forms. Quintin explains the importance of lead forms and how online forms can act as a pre-consultation before the actual consultation. Bill and Quintin talk about targeting potential clients on social media, and potential changes in targeted advertising and data sharing. Quintin and Bill discuss how medical practices can leverage reviews to their advantage. 

On today's episode, Bill is joined by Matthew Norton a human behavior expert. Matthew has created a variety of assessments to help people better understand their behavior, strengths, and weaknesses. Bill asks how Matthew helps practitioners and doctors build a better team. Matthew describes the importance of people building and how a winning team can bring more customers in. Matthew outlines what emotional agility is and some techniques he uses to help doctors build this skill. Bill and Matthew discuss how to use everyone's skills to determine office language and communication and how relationship-based practice building can make a practice better equipped for changes in consumer behavior, market trends, and technology. Matthew also explains why practices should shift their mindsets from paycheck-driven to purpose-driven missions.

Physician marketing guru Dana Fox joins Bill to speak about her extensive experience working with plastic surgeons. The two discuss the importance of branding and how it has evolved into the digital medium. They describe the past importance of Yellowpages and agree that the message delivery systems have vastly changed in recent years. In the digital sphere, these changes can help physicians reach interested audiences rather than large groups of uninterested consumers. Bill and Dana also cover the importance of branding for physicians, especially plastic surgeons. They explain how branding and marketing should cater to the overall messaging of a practice's products and services. Additionally, they agree there is a need for everyone in the practice to embrace organizational branding from top to bottom. When done properly, branding complements the overall product messaging and sets you apart from the competition. Dana also speaks on her experience with practice loyalty programs and marketing services. For physicians like plastic surgeons, loyalty programs can help promote supplemental treatments, retain satisfied customers and boost return on investment. To help create a proper loyalty program, practices should bring enthusiasm, believe in their investments and keep it simple to engage with patients. When combined with excellent branding, Bill and Dana agree that loyalty programs can help boost revenue over the long run for plastic surgeons. To see more episodes, visit https://medsharkdigital.com/medshark-insider/ ​ 

Bill Fukui discusses digital marketing insights with Brent Cavender, Co-Founder and Chief Educator at MetaMed Marketing. The two speak on their vast experience in the medical marketing field and how other firms should approach large capital investments.

On today's episode of MedShark Insider, Bill Fukui is joined by Josh Combe, Healthcare Sales Manager at Podium, to discuss how medical practices are leveraging chats and messaging tools to boost sales. Bill and Josh explain the significance of website messages and chats in lead conversion and lead generation. Josh and Bill also discuss how different types of digital communications on websites impact lead generation during peak times of user traffic, such as after office hours. Josh and Bill talk about how practices are utilizing text messaging for recall, appointment reminders and maintaining existing relationships with patients. Josh shares his experience with the Podium platform and how it is helping medical practices maximize their marketing practices.

Bill speaks with Greg Tice, the managing director of the Seattle Study Club. The two discuss the importance of group dynamics and how crucial they are for learning in the medical field. Greg speaks about the Seattle Study Club's curriculum and how interactive, collaborative learning is the best way to improve lesson retention. The two mention their experiences in the medical field and how lectures alone may be ineffective in the learning process.Topics include the importance of teaching leadership, branding, defining profit and transforming a medical practice into a business. This episode helps explain trust's role in the medical learning process and why it is crucial to look beyond a practitioner's existing knowledge for practice growth. With a proper willingness to grow and learn from those around you, Bill and Greg agree that medical practitioners can skyrocket their practice potential.

Join Bill as he sits down with Kimberly Hall, a seasoned professional in the field of medical aesthetics. Kimberly speaks on her career in the medical field and how she has always been motivated by helping people; moving from private practice to medical aesthetics after a life-changing incident on the job. Kimberly speaks on a few of the most common mistakes when it comes to generating leads for aesthetics patients. The number one issue, Kimberly explains, is undervaluing the importance of having a marketing partner. Bill and Kimberly also discuss the profitability of loyalty programs and the importance of keeping track of patient retention. Kimberly and Bill also explain the process of launching a new product within your practice, and Kimberly gives her biggest pieces of advice for those in the medical field during the COVID-19 pandemic.

Bill Fukui, the Vice President of MedShark Digital sits down with a long-time veteran of the health industry, Candace Crowe, the founder of Candace Crowe Design. In this episode of MedShark Insider, Bill and Candace discuss using a planning guide to create the best marketing and branding strategies for plastic surgeons. Candace also addressed the importance of forming relationships with patients and employees as well as maintaining existing relationships. In addition to implementing simple marketing strategies, forms of passion, kindness, and appreciation can take a plastic surgeon a long way.

Listen in as Bill and Jen dive into harnessing the power of video marketing in the medical marketing industry. 

Bill Fukui sits down with Dylan Kemna to talk about mistakes that cost practices conversions and how to avoid those.

Learn how to up the medical industry intake game. 

Seth Price of BluShark Digital and Bill Fukui of MedShark Digital talk all things SEO and digital.