Podcast appearances and mentions of Seth Price

Welcome to episode 320 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Seth Price, founder of BluShark Digital and managing partner of Price Benowitz, LLP, a rapidly growing multi-office law firm. Seth brings a rare perspective as both a legal marketer and a practicing attorney who has scaled his firm to more than 50 lawyers by consistently executing on fundamentals rather than chasing marketing fads. The conversation focuses on what actually drives predictable case growth in 2026, why local search remains the highest-ROI channel for small and midsize firms, and how law firm owners should think about AI, reviews, satellite offices, and authority signals without falling for "shiny object" distractions. Seth shares real-world examples from competitive markets, breaks down Google's proximity update, and explains how disciplined execution compounds results over time. What you'll learn in this episode: 1. Why Local Search Still Wins   - How Google's proximity update changed the rules for competing in local markets   - Why reviews, offices, and authority still drive the majority of digital case volume 2. The Right Way to Use Satellite Offices   - What qualifies as a legitimate office in Google's eyes   - How to choose locations that reduce competition and improve visibility 3. Reviews as a Revenue Multiplier   - Why review count and score directly impact intake volume   - How poor ratings quietly remove firms from the three-pack 4. Separating Fundamentals From "Fairy Dustfai" Marketing   - Why chasing AI visibility without strong basics hurts ROI   - How to evaluate new channels based on revenue, not hype 5. Building Authority That AI and Google Both Recognize  - The growing importance of directories, backlinks, and trusted third-party signals  - Why bios, awards, and credible mentions now matter more than ever     Resources: Website: https://blusharkdigital.com Website: https://pricebenowitz.com LinkedIn: linkedin.com/in/sethprice Facebook: facebook.com/PriceBenowitz Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://calendly.com/jenna-pilmma/strategy-session-with-pilmma AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Seth Price returns from Puerto Rico to discuss how technology is slashing costs in pre-litigation. The hosts react to news of 700 staffers being let go at Baker McKenzie due to AI efficiencies, sparking a debate on the future of paralegal billing. Jay reveals his potential newest internal hire—a dedicated Firm Technologist—while the hosts weigh in on the controversial industry debate: should you promote your best paralegal to the C-suite?. Is your firm's profit model at risk? Listen now to learn how to restructure your team for the age of automation.#LawFirmBlueprint #LegalAI #LawFirmManagement #LegalTech #LawFirmGrowth #CFO #HiringFromWithin

Seth Price welcomes Michael Ponce, Managing Partner of Nashville's Ponce Law, to discuss the power of community marketing. Faced with a rapid influx of national firms, Michael pivoted to a "boots on the ground" approach to create a defensive moat that digital-only competitors can't match. The hosts dive into the logistics of effective outreach, including the Outstanding Teacher Contest and fire alarm installations with the Red Cross. Michael reveals how he uses cardboard cutouts to maintain a presence when he can't attend personally and why employee-led charity choice is his secret to staff recruitment and retention. Is your firm's local brand enough to stop national spenders? Listen now to learn how to own your community.#CommunityMarketing #LawFirmGrowth #LocalBrand #LawFirmBlueprint

Seth Price returns from the National Trial Lawyers (NTL) summit to discuss the "coronation" of the BluShark transaction and the massive buzz surrounding private equity's arrival in personal injury . The hosts break down the Managed Service Organization (MSO) model, explaining how investors are now targeting the "back office" of law firms—including intake, finance, and marketing—to bypass traditional ownership restrictions . The conversation pivots to the "messy" side of management: Jay shares a real-time dilemma regarding inflation-driven raise requests from international staff in South America and the shifting market for global talent. Is your firm's EBITDA ready for a platform play? Listen now to stay ahead of the private equity curve.#PrivateEquity #LawFirmMSO #LegalMarketing #GlobalTalent #LawFirmGrowth

In a massive announcement, Seth Price reveals that BluShark Digital has been acquired by Herringbone Digital . Seth shares the behind-the-scenes "life moment" of turning down a competing "no earn-out" offer to ensure his 75-person team remained intact . The hosts dive into the mechanics of Private Equity in legal, discussing EBITDA metrics and "mothership" platforms . Jay then shifts to the internal "messy" side of firm growth, detailing his "Hunters and Gatherers" intake model and how he's preparing for a sudden "baby fest" on his team . Is your firm build-to-sell or build-to-last? Listen now to learn how to make yourself dispensable.#BluSharkAcquisition #PrivateEquity #LawFirmGrowth #LegalMarketing #IntakeSystems

Raj Ramanan is the CEO of Herringbone Digital, a digital marketing platform backed by Trinity Hunt Partners. He has led companies from startups and pre-seeds to mid-market and Fortune 1000 to achieve above-market outcomes in revenue growth, profitability, capital raises, and sales. Before joining Herringbone Digital, Raj held executive positions, including CEO at Jitsu, Chief Operating Officer at Scorpion, Chief Revenue Officer at Hearst, and President of HYFN Local at Nexstar Media Group, and co-founded Loku, a local discovery startup.  Seth Price, Esq., is the Founder of BluShark Digital, a best-in-class digital agency that merged with Herringbone Digital. As an attorney, he is a Partner at Price Benowitz, LLP, which he scaled from a two-person law firm into a multi-attorney practice. Seth also delivers legal marketing, SEO, and business development speeches. In this episode… Private equity is reshaping the digital marketing landscape, especially in highly competitive, founder-led industries. How can growth capital align with culture, autonomy, and long-term vision to create a shared business? Raj Ramanan, CEO of Herringbone Digital, and Seth Price, Founder of BluShark Digital, discuss building a founder-first platform in legal marketing. With host Todd Taskey, Seth and Raj explain the importance of brand independence, how aligned incentives drive outcomes, and how AI and shared resources can fuel sustainable growth.

Jay Ruane kicks off 2026 with a radical shift, announcing that he has capped his digital marketing budget and is diverting all expansion funds into analog relationship marketing . Seth Price challenges this "utter nonsense," arguing that digital and offline efforts must work in concert to protect a firm's market share . The hosts dive into the logistics of this pivot, including Jay's plan for "CLE hooks" and targeted referral gifts like Peter Luger steaks . They also tackle the "baby fest" cycle of mid-sized firms, the ethics of severance for international staff, and the hidden costs of being understaffed for office emergencies . Are you over-reliant on Google? Listen now to learn how to build an "analog moat" around your law firm.#LegalMarketing #LawFirmGrowth #AnalogMarketing

After pastoring in the “buckle” of the Bible Belt, Seth Price and Corbin Madden felt led to plan a church in Bozeman, Montana. They share their burden for the area and their progress as they raise support. Mission Montana is a church planting project through Free Will Baptist North American Ministries.  Find out more about the Maddens and Prices: https://fwbnam.com/madden/ and https://fwbnam.com/price/. #NAFWB #BetterTogether #ChurchPlanting #Bozeman #BozemanMT #BozemanMontana

Jay Ruane and Seth Price explore the dilemma of maintaining firm culture and accountability in a post-COVID, remote world. Jay is considering implementing "anchor days" to bring the team together periodically. They debate the viability of staffing low-cost, in-office receptionist/utility roles in different geographical markets, noting how AI displacement is creating a pool of experienced, non-legal candidates. The discussion pivots to internal struggles with delegation and accountability, highlighted by an employee who refuses to sign a PIP, forcing the owners to consider redesigning the role around the 70% of the job the employee excels at. Is remote work killing your firm? Find out if "anchor days" are the necessary solution to fix accountability and culture slippage.#RemoteWork #LawFirmOperations #StaffAccountability

Jay Ruane and Seth Price tackle the current legal talent shortage , noting that law school costs and 10-year debt forgiveness programs lock in ideal candidates. They pivot to AI implementation as a solution to increase attorney capacity , detailing how AI creates consistent criminal defense options letters  to eliminate busywork. The hosts discuss the risks of hiring "warm bodies" from need versus desire and debate the difficult decision of investing $350k+ in a C-suite executive  to overcome operational gaps.#LegalRecruitment #AIinLaw #LawFirmGrowth

In this week's episode of The Law Firm Blueprint, Jay Ruane and Seth Price explore the rapid rise of AI in law firm intake. They discuss AI receptionists and lead scoring tools, sharing war stories about bad human intake. Jay releases his proprietary AI Call Analysis Prompt to help firms score their intake team using transcripts. The hosts then confront the severe hiring challenges facing law firms: experienced lawyers are locked into public service by loan forgiveness. They discuss the risk of hiring fresh graduates and debate whether bar exam failure is a consistent "red flag" for future retention and profitability.#AITools #LegalIntake #LawFirmHiring

In this week's episode of The Law Firm Blueprint, Jay Ruane and Seth Price dive deep into the current legal hiring crisis. Seth explains why the coveted 3rd-to-8th year attorneys are nearly impossible to hire due to loan forgiveness programs and shifting economic incentives. The solution? Creating structured summer programs to build an in-house talent pipeline, a model scaled by big family law firms. The hosts stress that client response time is "everything," and having a "hungry" DNA is an unteachable trait that determines who succeeds. They debate how to structure compensation for lawyers who fail at sales but are great in court.#LegalRecruitment #LoanForgiveness #ClientResponseTime

In this week's episode of The Law Firm Blueprint, Jay Ruane and Seth Price dive into the tricky world of staff compensation in non-contingency firms. They discuss how to move beyond discretionary bonuses by putting full incentives on the table, such as Jay's 50% split for associate-generated business. The hosts also explore the challenge of managing pay structures across different practice groups (e.g., PI vs. flat-fee criminal). Finally, they pivot to digital marketing to discuss how new platforms like ChatGPT and Claude are challenging Google's search dominance by favoring a more engaged, "colloquy" style of answering questions.#LegalFinance #LawFirmBonuses #StaffIncentives #AISearch #LegalMarketing

In this week's episode of The Law Firm Blueprint, hosts Jay Ruane and Seth Price tackle the biggest hurdle to scaling a law firm: delegation. They unpack the two main problems lawyers face: micromanagement due to reputation risk and the "it's faster if I just do it myself" mentality.The hosts discuss the necessity of trusting your team and how not delegating makes the firm owner the bottleneck. They dive into the process of hiring a non-lawyer operator (or Integrator) and the financial and cultural risks of letting go. Finally, they agree that being an "unrepentant optimist" is the only way to succeed in this demanding business.

In this week's episode of The Law Firm Blueprint, Jay Ruane and Seth Price tackle the biggest questions in legal marketing and operations today. They explore how AI products like Gemini and ChatGPT are siphoning off traffic, but why local search and reviews remain the monetizable juggernaut.Seth puts a dollar value on Google reviews, while Jay shares his extraordinary data on retained cases coming from ChatGPT. The hosts also expose the disturbing state of law firm intake, detailing why having a system for coaching and tracking calls—even on weekends—is the biggest missed opportunity for growth.#LegalMarketing #LawFirmIntake #GoogleReviews #LawFirmBlueprint

Welcome to episode 298 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Seth Price, founder of BluShark Digital and managing partner at Price Benowitz LLP. An accomplished attorney and transformational thought leader, Seth is a founding partner and the business backbone of Price Benowitz LLP, as well as the founder and CEO of BluShark Digital. Seth scaled a two-person law firm to 45 lawyers and leveraged that same digital expertise to create a best-in-class agency focused on legal marketing. He frequently speaks at major U.S. law conferences on topics including firm growth, ethics, operational best practices, SEO, and digital marketing strategies for law firms. What you'll learn about in this episode: 1. AI and SEO Strategy: - How law firms can optimize for AI-driven search results without losing monetizable traffic - Using mentions and strategic placement in AI indexing to maintain visibility 2. Local Search and Google Maps: - How expanding Google My Business listings and satellite offices increases local reach - The role of review velocity in improving rankings and attracting clients 3. Balancing AI Efforts with Revenue: - Allocating marketing budget to AI results while maintaining ROI from proven channels - Understanding which AI-driven initiatives provide social proof versus actual revenue 4. LSA and PPC Strategies: - Why Local Service Ads often outperform traditional PPC for cost-effective lead generation - Ensuring intake processes are dialed in to maximize the value of LSA leads 5. Digital Marketing Best Practices: - The importance of owning digital assets, websites, social profiles, and ad accounts - Leveraging content from podcasts, videos, and other organic sources for long-term SEO   Resources:    Website: blusharkdigital.com LinkedIn: linkedin.com/in/sethprice/ Twitter (X): x.com/blusharkdigital   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind   AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

In this week's episode of The Law Firm Blueprint, Jay Ruane and Seth Price dive into the realities of running and scaling a modern law firm. From the headaches of hiring and retaining employees to the challenges of working with fractional CFOs, they share firsthand stories and lessons learned. The hosts also expose shady practices in the SEO world and discuss why building a strong, supportive culture can keep great attorneys from leaving. Whether you're a solo lawyer or leading a growing practice, this episode delivers practical insights you can't afford to miss.#LawFirmManagement #LegalMarketing #LawFirmBlueprint

In this episode of The Law Firm Blueprint, Jay Ruane and Seth Price dive into the realities of scaling a growing firm. Jay shares the challenges of an overworked intake manager, the importance of building clear processes, and how therapy, training, and restructuring can transform a team. The conversation shifts to the power of reviews, why asking early matters, and how law firms can turn every client interaction into a reputation-building opportunity. Seth also opens up about evaluating practice areas, deciding when to grow, and when to walk away.#LawFirmGrowth #LegalMarketing #TheLawFirmBlueprint

In this episode of The Law Firm Blueprint, Jay Ruane and Seth Price unpack the latest challenges and strategies in law firm growth. From the shifting demographics of law schools and the impact of loan forgiveness programs to the unique struggles of hiring talent from government roles, the hosts dig into what it really takes to recruit and retain high-performing attorneys. They also explore incentivizing paralegals with billable hour bonuses, innovative staff recognition strategies, and how AI-powered training tools are reshaping onboarding and professional development. Tune in for practical insights that every firm owner can put into action.#LawFirmGrowth #LegalMarketing #TheLawFirmBlueprint

Is SEO dead or just changing? In this episode of Cut to the Chase: Podcast, host Gregg Goldfarb sits down with Seth Price, Founder/CEO of BluShark Digital and practicing attorney, to discuss the future of SEO, AI tools, and digital marketing for law firms. From Google Business Profiles to the rise of AI-driven search, Seth explains what lawyers really need to know to attract clients online. Whether you're a solo practitioner or part of a large firm, this conversation reveals how to compete with mega-firms, dominate local SEO, and avoid the biggest myths about digital marketing. What to expect in this episode: Is SEO Dead or Just Changing? How AI and ChatGPT are disrupting search Local Search Power Moves: Why your Google Business Profile is your secret weapon Best SEO Strategies for Law Firms: Case studies, niche strategies, and competing with mega-firms Mass Torts & SEO: The reality of ranking for high-stakes cases What Makes a Good SEO Client: The traits law firms need to succeed online Mythbusting SEO: Why “instant gratification” is the biggest lie in marketing The Future of Legal Marketing: How AI is creating both disruption and opportunity   Subscribe for more insights on law, business, and society!   Resources: Connect with Seth Price on LinkedIn: https://www.linkedin.com/in/sethprice BluShark Digital: https://blusharkdigital.com  Seth's firm, Price Benowitz: https://pricebenowitz.com   This episode was produced and brought to you by Reignite Media.  

FULL GAME BROADCAST: Sumner Spartans at Lake Stevens Vikings; Friday, September 5, 2025. Tom Lafferty, Joel Vincent & Steve Willits on the call. Lake Stevens quarterback Blake Moser hit wide receiver Seth Price with a 15 yard touchdown pass, with just 1 second remaining as the Vikings defeated the defending 4A state champions 31-28. (Note: One year ago, Sumner defeated Lake Stevens by the same final score in Sumner).

In this episode of The Law Firm Blueprint, Seth Price and Jay Ruane dig into the realities of running and scaling a modern law firm. From process breakdowns and remote work challenges to banking decisions and intake team bottlenecks, they highlight how small cracks can impact big-picture profitability. The hosts also explore the role of response times, ethical obligations, and whether law firm owners should embrace mediocrity to scale sustainably. Packed with real-world examples, this discussion helps firm leaders see where systems matter most and how to stay profitable while navigating constant change.#LawFirmGrowth #LegalManagement #LawFirmBlueprint

In this episode of The Law Firm Blueprint, Seth Price and Jay Ruane dive into the strategies law firm owners should focus on as the year winds down. From balancing personal injury and criminal practice growth to navigating federal prosecutions and brand marketing, the hosts explore what it takes to finish strong. They share candid insights on YouTube ads, giveaways, and community involvement, along with a detour into travel hacks and credit card strategies that every business owner should know.#LawFirmGrowth #LegalMarketing #LawFirmBlueprint

In this episode of The Law Firm Blueprint, Jay Ruane and Seth Price dive into the evolving realities of running and scaling a modern law firm. From the impact of AI tools on hiring and operations to lessons learned in staffing and management, they share practical strategies to help firms stay efficient and profitable. The hosts tackle the tension between leveraging new technologies and preserving personal client relationships, while also addressing how to build teams that thrive in today's fast-changing legal landscape. With candid insights on delegation, cost management, and vendor accountability, this conversation offers actionable takeaways for firm owners looking to future-proof their practice.#LawFirmManagement #LegalMarketing #BluSharkDigital

In this episode of The Law Firm Blueprint, Jay Ruane and Seth Price explore how law firms can reinvest profits with purpose. From Google Business Profile strategies and office expansion to the role of AI and referral relationships, they break down what actually works when scaling your practice. Whether you're planning your next growth move or just cashed a big check, this is a candid conversation on building with intention.#LawFirmGrowth #LegalMarketing #TheLawFirmBlueprint

Will the Rubin Observatory prove Einstein wrong? Neil deGrasse Tyson & Chuck Nice answer queries about the new observatory, the Legacy Survey of Space and Time (LSST), and our next big tool to uncover the universe with Zeljko Ivezic, Director of Rubin Observatory Construction.NOTE: StarTalk+ Patrons can listen to this entire episode commercial-free here: https://startalkmedia.com/show/vera-rubin-observatory-with-zeljko-ivezic/Thanks to our Patrons Ceil Hook, Travis Cowger, Mitaka, Tonatiuh Mielto, Henry Holzgrefe, Jr. , Seth Price, Kimberly Christian, Cynthia McCarty, Hector Bojorquez, Jan Groenteman, jesse riley, Brian Borho, Tori Levine, Emily Rice, Janet Andrews, Matthew Murphy, Ara Rice, Kyle Lewis, Brandon Anderson, Michelle, Kevin Ahern, Jason VanNimwegen(N7IAG), Johnny K, Joshua Barkley, Nathaniel Randell, Jon Waterfield, Matthew Schrage, Zdravko Iskrev, Norman Weizer, Brad Magic Soace, Alfrdo Fettucine Jr, Larry Taylor, Kelli Buckle, Darkarma, Lillian S., Jay Swami, Niki Anderson, Stephen Sullivan, Prasad Mohire, Dylan S, Billy Maher, Andrius Linkus, Jack Terpstra, Jason Duran, Christopher Tuomi, Farrukh Baig, Carlas, Margaret Widman Dees, and Sister Peace for supporting us this week. Subscribe to SiriusXM Podcasts+ to listen to new episodes of StarTalk Radio ad-free and a whole week early.Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

Hosts Jay Ruane and Seth Price dive into what gives clients and employees "a little something extra" beyond standard perks. They explore the balance of supporting staff through personal challenges while running a lean firm, the fascinating (and sometimes scary) implications of AI in everyday life and law firm marketing, and the art of intentional spending as a firm scales.#LawFirmGrowth #LegalMarketing #AIinLaw #EmployeeWellbeing #BusinessStrategy

In this episode, Steve Fretzin and Seth Price discuss:Challenges of marketing and business development for lawyers and law firmsStrategic differences between B2B and B2C legal marketingImportance of content creation and personal branding in legal marketingLessons from entrepreneurial growth and mistakes in legal and digital ventures Key Takeaways:Lawyers in B2B markets should avoid SEO as a first strategy and instead build relationships through networking, targeted events, or personalized outreach.Creating consistent, niche-specific content on LinkedIn is a powerful yet underutilized strategy for establishing authority in legal fields.Delegating legal versus business responsibilities within a firm can allow for more focused and scalable growth, as seen in the speaker's dual-leadership model.Trying to network with senior lawyers often yields less return than building long-term relationships with peers who grow into referral sources over time. "If you create great content over time... you may not get a ton of interaction, but the people that are interested are going to find it, and you're going to be that guy." —  Seth Price Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Seth Price: Seth Price is a seasoned marketing and branding expert with over two decades of experience in digital marketing. He has consulted for more than 300 companies, including 19 of the Fortune 500, and has helped build four multimillion-dollar companies from the ground up. As VP of Marketing at Placester, he has guided tens of thousands of real estate professionals through social media and content strategies, and he also founded the Real Estate Marketing Academy, which reaches over 75,000 marketers monthly. A recognized thought leader, Seth is a frequent keynote speaker and contributor to outlets like Entrepreneur, Forbes, and REALTOR.com. He is also the author of The Road to Recognition, a go-to guide for building personal brands in the digital age. Connect with Seth Price:  Website: https://pricebenowitz.com/Book: The Road to Recognition: https://www.amazon.com/Road-Recognition-Z-Accelerating-Professional/dp/1940858364LinkedIn: https://www.linkedin.com/in/sethpriceConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In a new episode of The Law Firm Blueprint, Jay Ruane and Seth Price pull back the curtain on what it truly takes to succeed in law. They tackle the often-glamorized "screw-up to success" narrative, discuss the critical balance of supporting employees through personal crises while running a lean firm , and debate the philosophy of intentional spending—from "no pens" policies to smart party planning. This episode offers candid insights into building a profitable and sustainable law practice in today's world.#SustainableGrowth #Grit #Growth #LawFirmManagement

Join Jay Ruane and Seth Price on The Law Firm Blueprint as they pull back the curtain on what it truly takes to succeed in law. They tackle the often-glamorized "screw-up to success" narrative, discuss the critical balance of supporting employees through personal crises while running a lean firm, and debate the philosophy of intentional spending—from "no pens" policies to smart party planning. This episode offers candid insights into building a profitable and sustainable law practice in today's world.

Jay Ruane kicks off the episode, revealing a "spectacular failure" with his firm's new AI voice product after significant investment, facing the reality that technology hasn't yet caught up with his vision. This leads to a candid discussion with Seth Price about balancing cutting-edge R&D with core business functions. They also delve into the challenges of scaling hiring, including the pitfalls of delegation and "process problems" within a growing law firm.

Jay Ruane and Seth Price dive into essential strategies for law firm growth. Discover why local SEO is crucial for generating cases and how to spot new market opportunities. They also explore AI's impact on legal marketing, discussing how to adapt your content. Plus, get insights on the tricky topic of hiring an associate's fiancé. Tune in for practical advice on building a robust and adaptable law firm.#LocalSEO #AITrends #LawFirmGrowth #LegalMarketing #BusinessStrategy

Jay Ruane and Seth Price return with a candid conversation about the behind-the-scenes challenges law firm owners face. Jay recounts how legacy login misuse led to a mass text hack that could have cost his firm thousands. The hosts then pivot into a rich discussion on scaling problems, including employee perks, outdated titles, review generation, and summer productivity. They dive into how AI is reshaping legal operations—from content creation to client communications—and share real-life strategies for using prompts and automation effectively. If you're navigating the fast-changing world of tech, team management, and growth in your firm, this episode is packed with insights. Plus, Jay's Napster story will have you laughing while you learn.

In this episode of The Law Firm Blueprint, Seth Price and Jay Ruane unpack lessons from spring break travels, staffing transitions, and the evolving role of AI in law firm operations. From tipping strategies to staff incentivization, executive assistant shakeups, and AI-driven call grading—this candid conversation explores what law firms should consider when balancing efficiency, client experience, and innovation.Subscribe to The Law Firm Blueprint for weekly conversations about scaling, marketing, and managing your legal practice.

Seth Price is back! And he's not holding back. In this episode, we talk about how AI is transforming real estate, the renewed importance of personal branding, and the tools that are giving professionals an unfair advantage. As CMO of RealScout, Seth brings a thoughtful, experience-backed perspective on how to future-proof your business, amplify your brand, and navigate change with clarity and confidence. Pearls in this episode include: Why Seth says brand is your only differentiator in the AI era How agents can build scalable systems to stay top-of-mind AI tools Seth uses daily (and how he uses them effectively) What RealScout is doing with AI behind the scenes Seth's thoughts on personal branding, productivity, and mindset Rapid fire favorites: best AI tools, personal branding tips, and more Links: Follow Seth Price on LinkedIn: linkedin.com/in/sethprice Learn more about RealScout: realscout.com Sign up for The Sunbeam newsletter: postandbeamcreative.com Reach out to Christine: christine@postandbeamcreative.com

In this episode of The Law Firm Blueprint, Seth Price and Jay Ruane talk about how AI is transforming the way law firms operate—from mitigation reports and client personalization to smarter marketing and the future of case management. They explore what's real, what's hype, and how firms can get ahead without losing the human element.#SethPrice #JayRuane #LawFirmBlueprint #AIinLaw #LegalTech #MitigationReports #LocalSEO #VoIPSystems #CaseManagement

In this episode, Seth Price and Jim dive into some of the biggest challenges and opportunities in running a law firm today. They discuss the struggles of hiring and employee retention, the impact of AI on legal marketing, and the future of VoIP systems with AI integration. Jim also celebrates the third anniversary of Criminal Mastermind, now a 50-person operation, while Seth shares insights from his viral LinkedIn post on resume gaps.Subscribe to The Conference Connection for more insights on legal industry trends, hiring strategies, and emerging technologies shaping the future of law firms!#SethPrice #Jim #LegalTech #AIinLaw #VoIPSystems #HiringChallenges #LegalMarketing #LawFirmManagement

Seth Price is BACK for his second appearance on the Scalable Law Podcast, and this time, we're diving even deeper into one of the most critical drivers of law firm growth: client intake. Seth founded Blue Shark Digital—a leading digital marketing agency for law firms—and owns a large, multi-state practice with over 100 employees. If you missed his first guest appearance, “Unlocking Law Firm Growth: Marketing, Hiring, and Scaling with Seth Price (EP 170)”, you can listen to it here. In today's episode, Seth shares advanced strategies for optimising your client intake process, hiring the right intake team, and converting more leads into paying clients—all while saving time and improving efficiency. What You'll Learn: Why intake is a critical revenue driver (not just an admin task) How to avoid costly intake mistakes that lose clients Tools and strategies to streamline your intake process The importance of quick follow-ups and proper screening Client intake can make or break your law firm's success. As Seth explains in this episode, creating a streamlined, intentional intake process is not just about saving time—it's about boosting conversions, increasing client satisfaction, and setting your firm up for sustainable growth. Whether you're a solo practitioner or a growing firm, there's no one-size-fits-all approach. The key is experimenting with systems and teams that fit your business while keeping client experience front and centre. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

Use bilingual, college-educated virtual assistants to handle everything from call management to legal calendaring. All while maintaining high-quality service - at a fraction of the cost. We also dive into the importance of continuous learning for staff and discuss innovative approaches to remote work management in the legal industry. Demetrio Rico, COO of Stafi (@getstafi), is a veteran in the telecom industry with over 20 years of experience managing large teams. He shares invaluable insights on leveraging global talent to boost efficiency and growth in PI firms. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Demetrio Rico LinkedIn Stafi Website Stafi Instagram What's in This Episode: Who is Demetrio Rico? How leveraging global talent can help streamline your law firm's operations and free up time for high-value tasks. How a trained virtual team can enhance your client intake process and potentially increase your conversion rates. How forward-thinking PI firms are using virtual assistants to handle growth more effectively and responsively. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Forget cookie-cutter marketing. Justin Weinstein is taking risks - and it's paying off big time. But he's not just throwing darts in the dark, hoping his creativie hits the target audience. The Founding Partner at Weinstein Legal Team (@weinsteinlegalteam) is using hard data to decode public perception of attorneys and combat it head-on. He's leveraging anime-style ads to capture new audiences and keep their attention. It's a bold move that's yielding impressive results. In just 9 years, Justin's firm, Weinstein Legal Team, has expanded to three locations, with more on the horizon. His secret? Marketing with intention and forging genuine community connections long before people even need legal help. Today, you'll get an inside look at Justin's playbook. Learn how to blend data-driven decisions with creative that pops, stand out in a crowded market, and build a brand that resonates with your community.  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Justin Weinstein LinkedIn Weinstein Legal Team Website Weinstein Legal Team Instagram  Anime Ads: The Auto Injury Pros What's in This Episode: Who is Justin Weinstein? Using data to combat negative public perceptions of attorneys Leveraging unconventional creative strategies to stand out in a crowded market The 'Law of We' philosophy and its impact on community engagement Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

RJon Robins, the mastermind behind "How to Manage a Small Lae Firm" (@howtomanageasmalllawfirm), has helped over 600 law firms across the country transform from struggling practices into profit-generating powerhouses. He has worked with firms ranging from startups to $30 million operations. As a former insurance defense counsel, he's been in the trenches with law firms of all sizes. His programs have a three-year waitlist. In this episode - you get to cut the line. We're pulling back the curtain on what it really takes to run a successful PI firm in today's cutthroat market. He explains how to implement a "Profit First" approach in your firm, why most law firms are running without a real strategy (and how to fix that ASAP), and the secret to gaining true control of your firm without chaining yourself to your desk. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website RJon Robins LinkedIn How to Manage a Small Lae Firm Website  How to Manage a Small Law Firm Instagram  The Profit First For Lawyers Podcast Podcast: RJon Robins: From the Vault Book: Profit First For Lawyers Offer: The Automatic Marketing Machine Bundle What's in This Episode: Who is RJon Robins? Discover the "Profit First" secret weapon that's transforming struggling law firms into cash-generating powerhouses. Uncover why your lack of a killer strategy might be the hidden culprit behind your firm's stagnant growth - and how to fix it fast. Learn the counterintuitive truth about gaining real control over your law firm (hint: it's not about working harder). Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons.  Today we learn from one of the battle-tested titans of personal injury - Alexander Shunnarah (@alexander_shunnarah). His Alexander Shunnarah Trial Attorneys (@alexandershunnarahlaw) empire spans 24 offices across 18 states, with a team of 500 strong, including 143 lawyers. We're talking about a firm that's recovered over $1.5 billion for its clients.  Over the past 23 years, traditional marketing has laid the groundwork for his national success. We'll dive into his billboard strategy, which has become the stuff of legend, and get his insights on balancing volume with high-stakes litigation. Alex shares what it truly means to be the best option for your clients. We explore how he's built a team of legal thoroughbreds and built up a war chest with over $50 million. His team is ready to throw down anywhere and at any time.  Hear Alexander live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMALEX Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

With decades of experience spanning traditional and digital advertising, Michael Mann shares his cutting-edge strategies for personal injury law firms aiming to dominate their markets. Michael, Senior Account Strategist at Scale Marketing, introduces us to the concept of the 'Symphony of Media,' teaching how to orchestrate a perfect harmony of traditional and digital channels for maximum impact. He challenges the conventional wisdom of ad frequency, revealing the sweet spot that balances effectiveness with budget efficiency. And Michael explains why being genuine could be your secret weapon in attracting clients in a saturated market. From the emerging world of Connected TV (CTV) to the delicate balance of data and creativity, this episode is packed with actionable insights. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Michael Mann LinkedIn Scale Marketing Website  What's in This Episode: Who is Michael Mann? The 'Symphony of Media': Learn how to perfectly harmonize traditional and digital channels for maximum impact. Data vs. Creativity: Discover why you need both to stand out in the saturated PI market truly. The Law of Diminishing Returns in Advertising: Uncover the sweet spot for ad frequency and how to allocate your budget for optimal results. Connected TV (CTV) Strategies: Learn about this emerging platform and how to leverage it for your firm. Authenticity in Legal Marketing: Find out why being genuine could be your secret weapon in attracting clients. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons.  In just four years, Amanda Demanda (@amandademandalaw) has exploded into the Florida market. We're talking 25 employees, 1,000+ cases won, and over $500 million recovered. A bomb-proof unique selling proposition (USP) that speaks directly to her target audience is at the core of her success. By working backward from her ideal clients, Amanda has crafted a brand that's impossible to ignore – think pink branding and high heels that turn heads and win cases. But Amanda's secret sauce isn't just about looks. It's about leveraging what makes you unique to connect with clients on a deeper level. She's mastered the art of using social media as a powerful validation tool, not just a numbers game.  Ready to unleash your own unique power and dominate your market? Amanda's approach proves you don't need deep pockets – just deep authenticity and a USP that packs a punch. Hear Amanda live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMAMANDA Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Greg Sobo (@sobogreg) stands out as a living example of how quiet marketing can speak loudly in a crowded market.  The managing attorney at Sobo & Sobo (@sobosobolp) is the mastermind who turned a small family practice into a three-state legal powerhouse with over 60 attorneys. Greg explains why avoiding the numbers game might be your best bet, how lean in-house marketing teams can help you achieve your goals, and strategies for futureproofing your firm. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Greg Sobo LinkedIn Sobo & Sobo Website Sobo & Sobo Instagram  Greg Sobo Instagram What's in This Episode: Who is Greg Sobo? What are the benefits of having an in-house marketing team versus outsourcing? What strategies does the firm use to grow and expand into new markets? What challenges did Greg face in rebranding the firm from real estate to personal injury? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  Perception is everything. Your personal branding extends beyond marketing- permeating every aspect of your practice. It's not just about social media—it's about standing out in clients' minds before they even step into your office. It's about consistently projecting your values and skills in every interaction, creating a powerful, lasting impression that sets you apart in clients' minds - and the minds of the competition. No one understands the far-reaching impact than the GOATS of personal branding -  Gina Zapanta and Mike Alder, the powerhouse husband and wife team behind ZA Lawyers.  Hear Gina and Mike live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMGINA Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

In a world of loud, aggressive personal injury advertising, what if the key to explosive growth is... being quiet? Ten-time Emmy Award winner Gary Yordon reveals a revolutionary marketing approach that's helping PI firms quadruple their caseloads without breaking the bank. With decades of experience in political campaigns and media strategy, Gary brings unparalleled insights to the world of legal marketing. He breaks down how brain science, authentic storytelling, and strategic audience targeting are reshaping the landscape of PI advertising. Discover why the biggest spenders aren't always the biggest winners, and how smaller firms can level the playing field with smart, memorable content. From coffee shop conversations to the science of memory, this episode is packed with actionable insights that challenge conventional wisdom. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Gary Yordon LinkedIn SP Media Group Website The Zachary Group Website What's in This Episode: Who is Gary Yordon? Expanding the target audience for pi firms. Rethinking who pi firms should be marketing to, beyond just the currently injured, to capture a larger market share. The science of memory in advertising. How understanding the brain's memory processes, particularly the hippocampus, can lead to more effective and memorable ads. Authentic storytelling in legal advertising. The importance of creating genuine, relatable content that showcases attorneys' personalities and client relationships. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  The grassroots revolution is here, and Dave Thomas and the LawTigers are its undisputed champions.  Dave's creating an army of community-embedded marketers, transforming how law firms connect with their clients. Law Tigers is turning traditional outreach on its head, with 42 regional managers becoming the heartbeat of motorcycle communities across 32 states. Dave's not just talking about local impact – he's engineered a system that drives up to 50% of their cases through grassroots efforts alone. This is your chance to learn from the GOA of grassroots marketing himself. Hear Dave live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMDAVE Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

** Trigger Warning. This episode talks about suicide. If you are suicidal, please call, test, chat 988 ** My friend Seth Price (Canadian, Age 20, Service Missionary) joins us to bravely share his story. Seth talks about dealing with and then accepting being called on a service mission (finished July 2024) when he always wanted to serve a proselyting mission. Seth talks about learning how to accept his circumstances because of his desire to serve Christ and help others come unto Christ and feel His love and acceptance. Seth talks about how he learned “he is not meant to fit the mold” and how that allows him to help love and support others—and help them find Christ. Seth talks about his journey to accept being gay through middle school and high school (including times when he went back in the closet given the reactions of others). Seth talks about his hopes for the future and his love of our Savior. Seth also talks about his brother Kaleb who died of suicide in 2022 and how he is navigating losing his brother. I am so impressed with the spiritual maturity of Seth, his commitment to doing good, and his love of everyone (Seth's Facebook profile says “God has never met a person He did not love”). It is people like Seth that give me hope for the future of our Church and society. Thank you, Seth, for being on the podcast—you are a good man. You have a great life ahead of you!

Get ready for a masterclass in personal injury branding with the "Strong Arm" himself, Frank Azar. As founder of Colorado's largest personal injury firm, Frank D. Azar and Associates (@fdazarlaw), Frank has been a dominating force in the legal landscape for over three decades. In this hard-hitting episode, the man behind the $11.5 million football helmet verdict and $750 million Walmart settlement shares his blueprint for success, including: Why building a powerful brand is crucial in today's competitive market How litigation expertise can dramatically increase your case values The secret to scaling your firm while maintaining ethical standards Strategies for adapting to ever-changing industry trends Frank's journey from a family of lawyers to becoming Colorado's most recognizable legal brand is a testament to his innovative approach and unwavering commitment to clients. With 33 attorneys across 14 locations, he's not just talking the talk - he's walking the walk. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Frank Azar LinkedIn Frank D. Azar and Associates LinkedIn Frank D. Azar and Associates Website Frank D. Azar and Associates Instagram What's in This Episode: Who is Frank Azar? How to build a strong, lasting brand for a personal injury firm? The role of traditional advertising (like TV) versus digital marketing in today's legal landscape. How litigation expertise impacts settlement values? How have insurance company tactics evolved, and how to adapt to these changes. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels