Mike Speer Audio

Up until a few years ago, I wore a suit all the time. Remember the Ice Bucket Challenge? Yeah, I did that in a three-piece suit. It was my trademark, and I viewed it as a sign of success and professionalism.

With everyone and their mother selling courses on how to run Facebook ads and claiming to be a digital marketing “guru,” the traditional marketing agency is obsolete. That may sound like a bold statement, but I hope you’ll hear me out. Over the past year, I’ve noticed that’s it’s becoming harder and harder for businesses to identify who the real experts are. After all, the one who speaks the loudest is usually the one who commands the most attention (although that doesn’t mean they’re the ones with the right answer). After you get past all the bluster, you realize that those so-called experts can’t actually answer any of your questions. The truth is that they just took a quick online course and paid to learn some superficial talking points. Once the conversation goes off script, you’ll just hear crickets. That’s when I realized that to set ourselves apart from the phonies, we’re going to need to adapt. Listen to this audio track that paints the picture of our organizations mission.

Are you interested in building your brand? Whether you are putting focus into a personal brand or looking to expand your organizations reach, this audio article is for you. Find out my secret weapon that is changing the game for my company and our clients.

As with any marketing strategy, before you dive in, you want to start by asking, “Who’s my audience? Who’s seeing my content, and what can I do to tailor it for that specific group?” Listen to find out ways to utilize Pinterest for your small business.

Coming up in a future audio article (keep your eyes peeled), we’ll talk about how to set up and optimize your LinkedIn company page. We’ll also go over tips and tricks to customize your content strategy for the platform, but, before we get to all that good stuff, let’s pump the breaks for a moment to look at your own personal LinkedIn profile.

Pages act like profiles for communities or organizations, and you can easily set one up for your business. It’s so easy and accessible, in fact, that many businesses forgo traditional branded websites and use their Facebook page as their main point of online contact with their customers. Listen to this audio article and find out a few quick tips to help you optimize your Facebook page.

Instagram has over 500 million daily users from around the world. It’s an impressive number, but to figure out how to market to these users, we need to know what makes Instagram users different from those on other social platforms. Listen and find out some interesting statistics on whether your audience is on Instagram or not.

Picture this: You’re a content writer, and you’ve written a masterpiece— well as close to one as you can get by writing about financial services or about how to perfect your skincare routine. You hit publish, and you wait for the likes and comments to come pouring in. …And nothing happens. If you’ve ever dabbled in content marketing for your small business, you know the feeling. Listen to find out how to use the content platform Medium to take your game to the next level.

Sure, it may not be as popular as Facebook, Twitter, or Instagram, but, with over 250 Million monthly users, Pinterest can hold its own against those social media behemoths. In fact, in some ways, Pinterest outperforms these other platforms as a marketing tool. Listen and find out 5 crazy facts that prove why you need to be on Pinterest...NOW.

If you think the only reason to have a LinkedIn account is to appease hiring managers during a job search, it’s time to think again. LinkedIn is also the place where 500 million professionals log in to see and share content related to their industry. If you’re not using LinkedIn as part of your marketing strategy, now is the time to start! Listen and find out 5 ways your business can benefit from using LinkedIn.

Facebook is the most popular and recognizable social network in the world. It’s unusual to find a person who doesn’t have a Facebook page. (Seriously, what’s their deal? Are they a ghost? Are they in witness protection?)Despite the cries of, “Delete Facebook!” that rang out in the first half of 2018, people just can’t seem to quit the addicting social platform. And that’s good news for marketers. Take a listen and find out why!

One thing that really bothers me is when people get taken advantage of by con artists who have the intent to truly mislead an audience. I am so sick of seeing all of these "7 figure agency" jokes who are trying to convince you they have the magic touch and to pay them to teach you how you could do the same with MINIMAL EFFORT and hanging out on your own time. This is the biggest load of BS. Want to know how to spot a fraud? Listen to this.

Just when you you think you have every position filled and are ready to moved forward, you get punched in the mouth. In this case, I loved this punch.

I've been contemplating a decision lately. I finally made the transition earlier today to change my username across all of my social channels from @MPSPEER to @REALMIKESPEER - I am making this announcement so that when you go to tag me, DM me or just follow along with my journey, I will no longer be at the old handle. I look forward to chatting with you soon.

There are a lot of people out there selling their success stories—literally offering to share their secret 10 step system to success for 4 easy payments of $19.99. Let me just tell you right off the bat: That’s not what this is about. I'm not interested in making a quick buck and I am definitely not interested in making a dollar off of you. This is a real challenge that I am setting up for the 2019 calendar year to bring in 1 Million Dollar starting at Zero. Here my story and the task at hand. Let me know your thoughts. Shoot me a tweet @MPSPEER and let me know which category you are going to fit into.

The key to increasing foot traffic during the holiday season, however, begins online. While 76% of holiday shoppers prefer going to a physical store for their gift shopping, 97% of consumers report having turned to the web for more information before visiting a store. That’s why this holiday season is a great time to make sure your Google My Business (GMB) listing accurate and up-to-date. Not to mention, while it’s certainly vital to get your Google listing ready for the holiday rush, you’ll reap the rewards of an appealing and well-maintained GMB listing all year round.

I made a commitment with my broadcast to document bringing a business from zero to a million in revenue in 2019 and here is the first example of stepping up to the plate. I stated what I wanted to do because of all the questions I receive from my community on a daily basis and I wanted to provide more value than a traditional answer. The success and the highs are great, but there are lows in business and I am going to show you everything that comes with building a business with complete transparency. Here is one hell of a way to show you the transparency that I am committed to sharing.

Thinking back about when I truly understood that I wasn't a victim of my circumstances. Understanding that I could change the life course that I was on and build a new path for my future was an incredible feeling. Where did I find this inspiration? A movie from 2001 when I was a teenager called A Knights Tale. Take a listen at what I learned and how it still means something to me today.

This topic is one that will come back to haunt you as you get older if you don't start changing the way you think RIGHT NOW. You will lose tens of thousands, if not hundreds of thousands over the course of your life if you do not understand the importance of this thesis and take action. Your professional lively hood is on the line. What are you doing to do? Short term excitement or Long term peace of mind?