Podcasts about google my business gmb

"You have to trade trust for money." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this conversation, Rodrigo Viecilli shares his unique journey from academia to becoming a successful orthodontist and entrepreneur. He discusses the challenges he faced while starting his practice during the COVID-19 pandemic and the importance of digital marketing in a competitive landscape. Rodrigo emphasizes the significance of SEO, Google Maps, and Google My Business in attracting patients, as well as the role of backlinks in building authority. He advocates for collaborative marketing among orthodontists to enhance visibility and patient acquisition, while also highlighting the need for a long-term strategy in digital marketing. In this conversation, Rodrigo Viecilli shares insights on digital marketing strategies for orthodontic practices, emphasizing the importance of location, online advertising, and optimizing Google Maps for visibility. He discusses the necessity of ads for startups, the interplay between SEO and reviews, and the significance of understanding competition in the digital space. Rodrigo also provides advice for new practices on where to allocate marketing dollars and the importance of professional independence in business. Connect With Our Guest ORTHODYNAMO - https://orthodynamo.com/ Takeaways Rodrigo transitioned from academia to orthodontics, facing unique challenges.Starting a practice during COVID-19 required innovative marketing strategies.Digital marketing is crucial for survival in a competitive market.SEO is essential for attracting patients organically.Google Maps and Google My Business are vital for local visibility.Backlinks enhance website authority and search rankings.Collaborative marketing can benefit orthodontists collectively.Content quality is more important than backlinks alone.Building a strong online presence takes time and effort.Understanding digital marketing potential is key for practice location decisions. Digital marketing mistakes can be costly for small practices.Location significantly impacts patient acquisition in orthodontics.Online advertising is crucial for new practices to gain visibility.A strong offer is essential for effective advertising.SEO and reviews are interconnected in driving traffic.The Google Map pack is often underutilized by practices.Startups should prioritize engaging with knowledgeable marketing firms.Understanding local competition is vital for strategic planning.Professional independence enhances business integrity and growth.Continuous evaluation of marketing strategies is necessary for success.Chapters 00:00 Rodrigo's Journey: From Academia to Orthodontics02:56 Navigating Challenges: Starting a Practice During COVID-1905:58 The Importance of Digital Marketing in a Competitive Landscape09:01 SEO Fundamentals: Why It Matters for New Practices11:55 Understanding Google Maps and Local SEO15:02 The Power of Google My Business (GMB)18:00 Backlinks: Building Authority and Visibility21:00 Collaborative Marketing: Strength in Numbers24:10 Playing the Long Game: SEO and Patient Acquisition25:47 Understanding Digital Marketing in Small Cities29:40 The Role of Online Advertising33:40 Optimizing Google Maps for Visibility38:51 Strategic Marketing for Startups44:11 Final Thoughts and Advice for Growth Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.     If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!    Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Looking to grow your junk removal business or expand your service-based company? In this episode uncover actionable business strategies, marketing hacks, and scaling secrets that fuel sustainable growth in the service industry. From humble beginnings during the pandemic to building a mission-driven brand, Walter shares his blueprint for success and the powerful role of community impact.Learn how Walter harnessed local PR, Google My Business, and social media to accelerate Junk Drop's visibility—and how he overcame the challenges of hiring, scaling across multiple locations, and running operations out-of-state. Plus, discover how his newest venture, Local Lytic, is turning customer reviews into competitive intelligence for local businesses.This episode is packed with practical advice for junk removal businesses, service entrepreneurs, and anyone looking to scale with purpose.

In this episode we discuss Air Pro Solutions, a once-thriving HVAC company, crumbled under $250 million in debt, exposing the dangers of aggressive acquisitions, reckless spending, and poor financial planning. From sponsoring the Miami Dolphins to underestimating inflation, rising interest rates, and integration challenges, this deep dive breaks down how their strategy led to one of the biggest HVAC business failures in history.

How to Scale a Roofing Business to $20M+ | Marketing, Leadership & Growth Strategies. Eddie Griffin, owner and president of Brown Roofing in Connecticut, shares his journey from starting in the roofing industry at just 13 years old to building a multi-million-dollar business. From hands-on experience to mastering business strategy, Eddie reveals how he scaled Brown Roofing to $20M+ in annual revenue with effective marketing, subcontracted crews, and a strong leadership structure

Plumbing influencer Roger Wakefield joins us to talk about building a plumbing business, mastering Google My Business (GMB) and Local Service Ads (LSAs), and how social media has transformed the skilled trades industry.With hundreds of thousands in sales coming from GMBs and a mission to train the next wave of tradespeople, Roger shares insights on how he turned Texas Green Plumbing into a powerhouse. From starting in the industry to scaling a business and inspiring the next generation of plumbers, this episode is packed with value!

In this episode of Hustle Inspires Hustle, Alex Quin breaks down Google My Business (GMB), one of the most powerful free tools for local businesses. If you're not optimizing your GMB profile, you're missing out on organic traffic, phone calls, and leads. Alex explains why GMB is crucial for local SEO, how it drives foot traffic and online engagement, and best practices to set up and maintain your profile. Plus, if you want to scale results faster, learn how Google Business Ads can amplify your reach.Episode Outline[00:00:03] Introduction – Alex Quin welcomes listeners and introduces the power of Google My Business.[00:02:15] Why GMB is a Game Changer – Higher rankings, more foot traffic, and increased lead generation.[00:06:40] Optimizing Your GMB Profile – Completing all sections, choosing the right categories, and adding high-quality photos.[00:12:05] The Power of Reviews – Why responding to reviews boosts credibility and search rankings.[00:17:30] Using Keywords & Lead Collection – How to naturally use local keywords and set up CTAs for conversions.[00:21:50] Google Business Ads & Local Service Ads (LSAs) – How to use paid ads strategically while leveraging organic reach.[00:26:30] Apple Maps & Local SEO – Why Apple Business Connect is essential for iPhone users.[00:30:45] Final Thoughts & Action Steps – Recap and how to implement these strategies today.Wisdom NuggetsVisibility = More Sales: The higher you rank on local searches, the more potential customers will find your business.Optimization is Key: – Simply having a GMB profile isn't enough; actively managing it leads to better results.Leverage Customer Reviews: – Positive reviews boost your credibility and help with SEO.Organic + Paid = Best Strategy: – Using both free GMB strategies and paid Google Business Ads maximizes growth.Don't Forget Apple Maps: Many businesses overlook Apple Maps, but millions of iPhone users search through it daily.Power Quotes:"Google My Business is your digital storefront—if you're not optimizing it, you're losing money." - Alex Quin"A well-maintained GMB profile isn't just about rankings, it's about conversions." - Alex Quin"If you're not at the top of local search, your competitors are getting your customers." - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Set Up a Sponsored Campaign on Google Maps (Google Business Maps Ads):https://itayverchik.com/google-business-maps-ads/

In this episode of I Fired My Boss, host Dan Claps dives deep into the power of Google Local Service Ads (LSAs) for home service businesses. Dan breaks down how LSAs have transformed lead generation, explaining why Google introduced the "Google Guaranteed" program and how businesses can leverage it to rank at the top of search results. He highlights the importance of five-star reviews, quick response times, and a well-optimized Google My Business (GMB) profile to maximize visibility and conversions. Dan also shares tactical tips—like using a QR code for on-the-spot review collection—to boost rankings and secure more high-intent leads.Beyond LSAs, Dan expands on broader lead generation strategies, emphasizing customer acquisition costs (CAC) and how to measure marketing ROI effectively. He discusses the four key types of lead generation, from word-of-mouth referrals to automated cold outreach, and shares practical advice on email marketing, grassroots networking, and leveraging data sources like ZoomInfo for scalable prospecting. Whether you're a home service entrepreneur or a franchise owner, this episode is packed with actionable insights to help you generate more leads, close more deals, and take control of your business growth. If you're ready to fire your boss, be sure to subscribe to this podcast and leave us a five-star review!

In this episode of I Fired My Boss, Dan Claps, founder and CEO of Franchise Playbook dives into the art of lead generation for home service businesses. Reflecting on his mission to help aspiring entrepreneurs "fire their boss" and take control of their futures, Dan shares actionable strategies to optimize your Google My Business (GMB) page, leverage local service ads (LSA), and transform your website into a lead-converting machine. He emphasizes the importance of prioritizing quality and quantity in marketing efforts, advocating for forward investment in customer acquisition even when revenue is tight. With over a decade of experience helping franchise owners scale their businesses, Dan unpacks the nuances of building a pipeline of high-quality leads and highlights why consistent, intentional marketing is the foundation of long-term success.Whether you're a franchisee or an independent business owner, this episode is packed with practical advice on optimizing your digital presence, generating five-star reviews, and maintaining marketing momentum through the ups and downs of business. Dan also shares real-world examples, including how incentivizing reviews and focusing on relationship-building can yield exponential growth. Tune in to hear why marketing is the “rent” of your business and how to confidently double down on lead generation to build a thriving company. Don't forget to leave a five-star review to help Dan grow the podcast—and empower more people to take the leap into business ownership!

On this episode of Legal Marketing Happy Hour, Lindsay and Jim emphasize the significance of claiming and optimizing a Google My Business (GMB) profile for lawyers. This profile is essential for local SEO and helps potential clients find your firm.

Send us a Text Message.In this episode of the Talking Pools Podcast, host Rudy Stankowitz dives deep into the fascinating world of metal-based biocides, particularly focusing on zinc, copper, and silver, and their critical roles in swimming pool treatment. Rudy begins by explaining the biocidal properties of these metals, discussing how each one targets and eliminates harmful microorganisms like algae and bacteria in pool water. He outlines the specific mechanisms through which these metals operate—zinc disrupting cellular membranes, copper inhibiting enzymatic functions, and silver interfering with DNA replication—showing how each metal brings unique strengths to pool water treatment.Rudy emphasizes the concept of synergy when using these metals together. By combining zinc, copper, and silver, pool operators can enhance the overall biocidal effectiveness, achieving broader-spectrum microbial control while reducing the need for harsh chemical treatments. Rudy shares insights from real-world case studies where this multi-metal approach has led to cleaner, safer, and more sustainable pool environments. Listeners will gain a clear understanding of how to implement these strategies in their own pool maintenance routines to ensure optimal water quality and reduce operational challenges.In the second half of the episode, Rudy shifts gears to discuss the powerful impact of Google My Business (GMB) and Google Maps on growing a swimming pool service business. He guides listeners through the essential steps of setting up and optimizing a GMB profile, highlighting how a well-maintained online presence can attract new customers and boost visibility. Rudy delves into the practical aspects of leveraging Google Maps features, such as location tags, service areas, and customer reviews, to enhance credibility and connect with potential clients in the local area.Rudy also explores effective marketing strategies, including local SEO, Google Posts, and targeted Google Ads, that can drive traffic to a GMB profile and increase customer engagement. He explains how tools like Google Maps can streamline operations through route optimization, location-based task management, and asset tracking, ultimately leading to a more efficient and customer-focused business.By the end of the episode, listeners will have a comprehensive understanding of how to integrate the biocidal power of zinc, AquaStar Pool ProductsThe Global Leader in Safety, Dependability, & Innovation in Pool Technology.POOL MAGAZINE Pool Magazine is leading up to the minute news source for Swimming Pool News and Pool Features. OuBLUERAY XLThe real mineral purifier! Reduce your pool maintenance costs & efforts by 50%Jack's MagicIf you know Jack's you'd have no stains!RaypakRaypak, leading the evolution of environmental efficiency and sustainability in pool heaters.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.Thank you so much for listening! You can find us on social media: Facebook Instagram Tik Tok Email us: talkingpools@gmail.com

Nathan discusses the importance of Google My Business (GMB) for small businesses and entrepreneurs. GMB is a free tool provided by Google that allows businesses to create a profile and be found in Google search results. You need for a business address and highlights the significance of user-generated content and reviews. He also mentions the importance of having a Google phone line. Overall, he encourages listeners to take advantage of GMB and not overlook its potential for business growth.   Host: Nathan A Webster Subscribe on YouTube! Connect: LinkedIn Follow: Instagram   NDUB Brand  NW & Associates, LLC Conference:  https://letsconnectpnw.com/

To generate a steady stream of inbound leads from Google Local Search, businesses should prioritize optimizing their Google My Business (GMB) profile. Begin by ensuring all essential information, such as business hours, contact details, and address, is accurate and up-to-date

This guide from Local SEO Tips helps you to create a strong Google My Business (GMB) profile - so you can stand out, rank higher, and drive more sales! Find out more at: https://localseotip.com/ Local SEO Tips City: New York Address: 60 W 23rd St Website https://localseotip.com/ Phone +1 877 675 4340 Email scott.hall@betteronlineinfo.com

Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers. Let's jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Business Profile. Here's what you can expect to take away from this episode:What is Google Business Profile (GBP) and is it different than Google My Business (GMB) or Google Maps listing? Why is GBP a vital resource for your local business?How do you make your listing stand out? How do you properly set up your listing? How do you handle reviews not displaying and other common issues? Our 3-phase approach to optimizing and maintaining your listing And other tipsLet's Stay Connected: Website Free SEO Training

Why Google WONT Approve Your GMB (Google My Business)In this article, we will discuss the reasons why Google may not approve your Google My Business (GMB) listing and how you can overcome these challenges. We will also explore the importance of engagement and reviews in improving your GMB ranking. Additionally, we will address the question of whether WordPress is a suitable platform for your website and introduce an alternative option called Footbridge. Let's dive in!The Importance of Engagement and ReviewsWhen it comes to ranking factors on GMB, engagement and reviews play a significant role. Increasing engagement and obtaining more reviews can greatly improve your business's visibility in Google listings, particularly in the map section. If you have more reviews than your competitors, even if you are located further away, you have a higher chance of securing a top position in the map pack.Changing Address on GoogleIf you are planning to move your office to a new location within the same city, you may be wondering about the correct protocol for changing your address on Google. The decision to change your address on Google depends on several factors. If your current location is performing well and generating good leads, it may be best to hold off on changing the address immediately. However, if the new location is more ideal and you believe it will attract more customers, it's worth considering the change.When changing your address on Google, it's important to do it properly to avoid any negative impact on your business. One effective way to ensure a smooth transition is by using a tool like Yext, which allows you to distribute your new address information across various directories and lock it in to prevent it from being overwritten by outdated data.Footbridge: An Alternative to WordPressIf you're considering building a website for your local business, you may be wondering if WordPress is the right platform for you. While WordPress offers customization options and a wide range of plugins, it can be complex to navigate, especially if you're not a web developer. Additionally, the use of multiple plugins can slow down your website's load time, leading to a poor user experience and higher bounce rates.Footbridge offers an alternative to WordPress with its proprietary platform specifically designed for local businesses. Unlike WordPress, Footbridge's platform is optimized for speed, both on mobile and desktop. It provides an ecosystem that is proven to be effective for local businesses, with a monthly cost of $199.The Benefits of FootbridgeOne of the key benefits of using Footbridge is its ability to handle Google My Business (GMB) suspensions. If your GMB listing gets suspended, Footbridge can appeal on your behalf, saving you the hassle and increasing the chances of a successful resolution. This is particularly valuable as GMB suspensions can be challenging to navigate and can negatively impact your online presence.Additionally, Footbridge's platform offers seamless customer service and ensures that your website ranks well and looks great. With their expertise in local business optimization, they can help you make the most of your online presence and drive more traffic to your Local Domination 0-7k Course Pressure Washing Resource Page Footbridge Media $199 Lean & Mean Deal Pressure Washing Customer Contract Chemicals & Equipment The Pros Use Instagram

Google is the world's most visited website, and they'll give you a slice of it for free, you just have to set it up! In this episode, I;ll go over how to set up your Google Business Profile (formerly Google My Business - GMB), how to optimize your Google My Business page, Google SEO, and more. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and googlemy business is smart for your business. Get smart marketing resources to grow your business at toriemathis.com

In this episode, we sit down with Barn2Door Farm Account Manager, Richard, to learn how Farmers can access more customers and benefit from increased local visibility with a Google My Business profile.Google My Business (GMB) is a free tool to enable small businesses to become more discoverable in local search results on Google. With a GMB profile, Farms create a listing for their business, which, coupled with a Farm website, helps boost local Search Engine Optimization (SEO) and helps improve the discoverability of your Farm through Google Search and Google Maps.www.barn2door.com/resourcesRead: Google My Business: A Free Billboard for Your Farm

In today's digital age, there are endless opportunities for businesses to market themselves online. From social media to email marketing to Google ads, the options are seemingly endless. And with so many options, it can be difficult to decide which route to take. That's why we've put together a list of some of the most creative ways to master your digital marketing efforts. These ideas are sure to help you stand out from the competition and get noticed by potential customers. So let's get started! 1. Use Google My Business to Optimize Your Local SEO If you're a brick-and-mortar business, then local SEO should be a top priority for your marketing efforts. And one of the best ways to optimize your local SEO is by claiming and verifying your listing on Google My Business (GMB). GMB is a free platform that allows businesses to manage their online presence across Google Search and Maps. By creating and verifying your GMB listing, you're more likely to show up in relevant local searches. And once you're ranking in those searches, make sure your listing is complete and accurate—including photos, business hours, contact information, and services offered. 2. Create a Strong Social Media Presence Social media is one of the most powerful tools in your marketing arsenal. Not only does it allow you to connect with potential customers and build relationships, but it also gives you a platform to share your brand's story and connect with people on a deeper level. When it comes to social media, quality is more important than quantity. It's better to have a small number of well-managed social media accounts than a large number of neglected ones. So choose the platforms that make the most sense for your business—whether that's Facebook, Instagram, Twitter, LinkedIn, or something else entirely—and focus on creating engaging content that will resonate with your target audience. 3. Implement a Solid Email Marketing Strategy Email marketing is one of the most effective ways to reach your target audience—and it's also one of the most cost-effective methods of marketing available. That's why it should be a part of every business's marketing strategy. The key to email marketing success is creating targeted campaigns that resonate with your subscribers. To do this, you need to segment your list so that you can send targeted messages to different groups of people. For example, you might segment your list by location, age, or interests. Once you've segmented your list, you can start crafting email campaigns that are tailored to each group— increasing the chances that they'll actually read (and convert!) from your emails. Getting Creative With Your Marketing These are just a few creative ways to market your business online. But no matter which strategies you decide to implement, always remember that quality trumps quantity every time. So focus on creating high-quality content and building strong relationships with potential customers—and you'll be well on your way to success!

Let's talk about three pieces of marketing you need to update this off-season. We'll look at your campground's Google My Business (GMB) profile, website, and park collateral such as your park map, brochure, and more. *** Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

Reviews are integral to your marketing efforts, so ensuring they're displayed on your Google Business Profile listing is crucial. All too often, reviews get lost in the mix, never to be found again. You don't want that to happen. In order to ensure your Google reviews post on your GBP listing, you need to know the many reasons Google isn't displaying them so you can take the necessary actions. If you know how to best create reviews the first time, you can provide that valuable insight to your patients (remember, the easier you make it for them to leave a review, the more likely they are to do it). Here's what you can expect to take away from this episode on Google reviews:Why you need to claim your Google Business Profile listingReasons your Google reviews aren't displayingHow to ensure your Google reviews don't appear spammyHow to contact Google SupportAnd much moreShow Notes:[00:02:35] Is my Google Business Profile (GBP) the same as Google My Business (GMB)?[00:03:05] Do I need to verify my GBP listing? [00:04:32] Where should I start when trying to determine why my reviews aren't showing up? [00:05:19] Does language in a review matter?[00:06:30] What's an overlooked reason a review isn't displaying?[00:06:40] Can I ask employees to leave reviews?[00:07:30] Does grammar matter? [00:08:35] What does Google consider to be spam?[00:10:06] Will Google's algorithm affect my reviews displaying? . [00:10:48] Can I contact Google support to help me figure this out? [00:13:00] How long can it take for a review to show?[00:13:05] Should I keep collecting reviews even if they're not displaying?[00:14:24]  Is the proper setup of my GBP listing going to affect my reviews being displayed? Selected links and other resources related to this episode Propel Marketing & DesignPropel Your Practice PodcastHow to Use Your Google Business Profile Listing to Generate New LeadsWhat Every Chiropractor Needs to Know About Their Google Business ProfileGoogle Business Profile, the Ultimate Guide to Optimizing Your ListingGoogle Support Google Business Profile Community ForumSuggest a topic for an upcoming episode of the  Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected: Website Free SEO Training

Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers. Let's jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Business Profile. Here's what you can expect to take away from this episode:What is Google Business Profile (GBP) and is it different than Google My Business (GMB) or Google Maps listing? Why is GBP a vital resource for your local business?How do you make your listing stand out? How do you properly set up your listing? How do you handle reviews not displaying and other common issues? Our 3-phase approach to optimizing and maintaining your listing And other tips Show Notes[00:02:19] Is Google Business Profile called anything else?[00:03:52] How should you use your Google Business Profile? [00:05:42] How do searchers use GBP?[00:06:29] How does Google decide the order in which it displays GBP listings? [00:07:53] So, is your GBP listing really that important? Heck, yeah it is. [00:09:12] Claiming your listing is the first step to success. [00:09:51] How do I optimize my GBP listing? I'll walk you through the 3-phase approach to do this correctly.[00:12:06] What type of photos should you include in your Google Business Profile listing? [00:15:12] Why aren't my Google reviews showing up on my GBP listing? [00:18:05] What other actions can I take to help get more visitors online and in my clinic? Check out our Five SEO Secrets to Owning the First Page of Google Without Buying Ads.Selected links and other resources related to this episode Google Business Profile: The Ultimate Guide to Optimize Your GBP ListingLocal SEO Guide Local SEO: How to gain more positive online reviewsGoogle Posts: what they are & how they can improve your SEOReady. Set. Rank! Chiropractor BundleFree training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Marketing & DesignPropel Your Practice PodcastSuggest a topic for an upcoming episode of the  Propel Your Practice Podcast Let's Stay Connected: Website Free SEO Training

Did you know Google My Business (GMB) is changing its name to Google Business Profile (GBP)? Regardless of the name change, this still remains an important step to set up your business profile on Google and start achieving local SEO results. Denise Bowen and Caleb Sawh explore the new Google Business Profile and why it is important to set it up to help you achieve great local SEO results. Interested in learning more about Google Business Profiles and how using one can help your local SEO results? Visit our website.

In this solo episode, Jesse explains the benefits of showing up both at the top of the organic search rankings and in the map pack together! While this requires a google business profile to achieve, a GBP (formerly Google My Business/GMB) is free and easy to set up. With these tips, you'll be better able to understand the psychology behind who gets the clicks on Google, and how to put yourself at an advantage over your competitors. Got a question for the team? Visit us online at localseotactics.com/questions! Thanks for checking us out. What you'll learn Why ranking in both the maps and search is extremely beneficial. What to do to improve your position. Why reviews are important to your business! View the show notes, resource links, episode transcript, and watch the video version at 

What is a Google My Business (GMB) listing and how does it help a local business? Amy Toman, from Pet Sitter SEO, discusses the power behind a well optimized GMB listing and how client behavior is changing when searching for services. She gives advice on what to avoid to make sure your listing doesn't get removed (including how to use your address appropriately), why you should list your business on quality directory services, and how to approach Search Engine Optimization (SEO). Topics on this episode: * Do directories help my SEO? * What's new with GMB? * Optimizing GMB settings * Preventing your listing from being removed Main take away: Follow the Google guidelines for setting up your GMB listing, so you never risk it being removed. About our guest: Amy Toman is the founder of Pet Sitter SEO, a digital marketing company that specializes in SEO and Google My Business audits for small businesses in the pet care industry. She's worked with pet sitters for over five years, and started her company in 2017. Amy's a Product Expert for Google Business Profiles, has written for Pet Sitters International and NAPPS, and has spoken at conferences by PSI, NAPPS, and the Texas Pet Sitters Conference. She's been cited in many SEO industry articles as an SEO to follow, and has been featured in several podcasts, discussing both local SEO and pet sitter SEO. She loves solving puzzles, which is why she loves SEO. She's married, has three adult children, and two happy cats. And when she's not buried in websites, she loves to read and watch classic movies. Amy may be reached at amy@petsitterseo.com or at her website, PetSitterSEO.com. Links: Website (www.petsitterseo.com) On Facebook (https://www.facebook.com/PetSitterSEO/) Email: Amy@petsitterseo.com Google Photo Tool (https://cloud.google.com/vision/docs/drag-and-drop.) Google analytics (https://analytics.google.com/analytics/web/provision/#/provision) Google Search Console (https://search.google.com/search-console/welcome) Google My Business Listing (https://www.google.com/business/) Google Inactive Account Manager (https://support.google.com/accounts/answer/3036546?hl=en) Give us a call! (636) 364-8260 Follow us on: Instagram (https://www.instagram.com/petsitterconfessional/), Facebook (https://www.facebook.com/petsitterconfessional/), Twitter (https://twitter.com/psconfessional) Email us at: feedback@petsitterconfessional.com (mailto:feedback@petsitterconfessional.com) Full show notes and transcript (https://www.petsitterconfessional.com/episodes/267)

Google My Business (GMB) è il punto di riferimento per ogni azienda che investe nella visibilità e presenza online sul motore di ricerca Google, compreso il servizio Google Maps. Con GMB sarai tu ad avere il controllo sulle informazioni aziendali come indirizzo, orari di apertura, sito web, post, immagini e altre informazioni utili agli utenti. Hai mai tracciato il numero di chiamate o il numero di accessi al sito web che provengono dalla scheda Google My Business? Un'elevata percentuale di utenti effettua una chiamata o imposta l'indirizzo sul navigatore direttamente dalla scheda GMB in SERP (pagina dei risultati) senza entrare sul sito web. GMB e il sito web lavorano uno in funzione dell'altro, quindi è sempre necessario ottimizzare entrambi in ottica SEO. Ascolta l'episodio con la voce di Roberto Paolucci Articolo completo su: https://www.infomyweb.com/digital-marketing/local-seo-guida-allottimizzazione/ --- Send in a voice message: https://anchor.fm/infomyweb/message

אפשר לחסוך המון זמן, ולהשיג יותר טראפיק לאתר שלכם בעזרת הפרסום האוטומטי בגוגל מיי ביזנס Google My Business GMB. בסרטון זה, אני מראה איך להשתמש בתוסף חינמי לאתר וורדפרס שלכם, בשביל לפרסם אוטומטית כל מאמר או עמוד חדש שאתם מעלים לאתר, גם בגוגל ביזנס. סרטון על פרסום אוטומטי מאתר הוורדפרס שלכם לגוגל מיי ביזנס שלכם https://itayverchik.co.il/google-my-business/ --- Send in a voice message: https://anchor.fm/itay-verchik/message

Each week, Eric, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.Google My Business (GMB) is now Google Business Profile (GBP) with new features.Hotel posts are here to stay.Google's local algorithm update.New and ongoing problems with GMB/GBP.Changes to GMB/GBP video verification process.How long do GMB/GBP posts stay before Google deletes them?Why are so many businesses reporting suspensions? If a business manages only a few GMB/GBP profiles, will they still be able to use the Dashboard? Do reviews help in ranking in Google Map Pack? Is there a difference for GMB/GBP posts to remain active between posts made from desktop versus mobile? With the iOS privacy changes I am struggling to get successful audience size for local home service businesses on Facebook - what do you suggest? Listing submitted as an example of name spam.When working with clients do you charge for setting up LSA ads or make it part of an overall package?A local service business has expanded into a franchise - how should they optimize the redesigned website for SEO without hurting current rankings?If GMB/GBP optimization has been done, does adding backlinks to your GMB/GBP profile affect your ranking? If so, how much?Is there an easy way to report competitors who are name spamming in their GMB/GBP?Do you adjust pricing for non-profits?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Google My Business (GMB) is one of the most valuable online tools for putting your business in front of locals and controlling your information on the Google network. Localsearch's very own Google My Business Specialist, Bee Alogogiannis joins us to reveal the secrets to optimising your profile for the new year + some insights into the exciting new feature coming in 2022.Follow us on:InstagramFacebookRead a recap of this episode over on business.localsearch.com.au/blog.CreditsHosts: Sarah Russo & Katrina StapletonGuest speaker: Bee Alogogiannis 

With so many social media “tools” out there your work toolbox may be closer to a tool shed by now. So why care about Google My Business (GMB)? GMB is a solution to many problems that today's small business experience including being seen digitally. In this Kitsap Business Forum, you'll learn how GMB is the gateway to two of the most powerful apps in the world: GoogleSearch and Maps. Find out why you should claim your business today and if you already have, how you can maximize the efficiency of what GMB does for you and your brand. Join us for this Google Master workshop.TAKEAWAYSHow GMB controls what people see on Google Search and Google MapsWhy using different types of posts on GMB is necessaryWhy GMB isn't just a social media platformPRESENTERDrake AustinDrake Austin is a Google specialist. He is the owner of Drake Austin Consulting where he helps Kitsap businesses and local startups maximize the value of their Google Workspace subscriptions. With over 10 years of professional Google experience and Google Workspace (formerly G Suite) certified, Drake calls himself “Google Master.” Drake is also the digital production manager at NeoLuxe Marketing where he oversees web development and automation production. Drake transplanted from Florida to Kitsap in 2017.

If it seems like Google favors big firms – with big dollars – over small or solo legal practices, that's because it does. With an eye on Google My Business (“GMB”) practices, the guys examine a retro approach to marketing that may end-run Google dominance.  Guest Carolyn Elefant joins Conrad and Gyi to talk about getting back to basics: rethinking billing practices, and how networking and focusing on “community” instead of “audience” may be a more efficient way to attract clients. Also, Clio's new Legal Trends Report is hot off the presses and they're showing a spike in consumer interest in remote legal services and electronic payments. But that's not all that's changing. Are you keeping up?   Sponsor music provided by SoundStripe: Got Me Like by Dr. Delight   Special thanks to our sponsors Alert Communications, LawYaw, and Clio.   

If it seems like Google favors big firms – with big dollars – over small or solo legal practices, that's because it does. With an eye on Google My Business (“GMB”) practices, the guys examine a retro approach to marketing that may end-run Google dominance.  Guest Carolyn Elefant joins Conrad and Gyi to talk about getting back to basics: rethinking billing practices, and how networking and focusing on “community” instead of “audience” may be a more efficient way to attract clients. Also, Clio's new Legal Trends Report is hot off the presses and they're showing a spike in consumer interest in remote legal services and electronic payments. But that's not all that's changing. Are you keeping up?   Sponsor music provided by SoundStripe: Got Me Like by Dr. Delight   Special thanks to our sponsors Alert Communications, LawYaw, and Clio.   

In this episode, Brandon discusses how painting companies can optimize their Google My Business (GMB) profiles to consistently rank in the coveted 3-pack. He covers common mistakes that many painting companies make while setting up their profiles, as well as golden opportunities few companies are aware of that can truly set your painting company apart. Listeners can expect to learn: A proven 4-step process to get ranked in the coveted 3-pack of Google MapsCommon mistakes that could be destroying your rankingsGMB secrets that few painting companies know to take advantage ofWhy optimizing your GMB profile is more important now than ever before!

More and more chiropractors are starting to understand the importance of Google My Business (GMB). Most chiropractors will get more visits to their GMB profile in a given month than they will to their own website. But what to do with GMB isn't as straightforward for every chiropractor. In this episode, I talk about what to do with Google My Business if you are a chiropractic associate, an independent contractor, or a chiropractor with multiple clinics. Let's get into it.

Waarom je altijd een contact pagina moet hebben. Wat moet er tenminste op die contact page staan? Hoe biedt je support aan? Moet je tools zoals WhatsApp en chat gebruiken? Hoe speelt Google My Business (GMB) een rol in het contact? Dries: Bereikbaarheid, heel belangrijk voor je webshop. Ik erger me er verschrikkelijk aan als bedrijven, webshops, noem maar op, iedereen die zich online vertegenwoordigd verstoppertje speelt. Onlangs was ik bij LinkedIn, ik heb een anderhalf uur moeten zoeken voor ik überhaupt een contactformulier vond die ik kon invullen. Daar erger ik mij kapot aan. Als dit met een webshop gebeurt, dan haak ik al lang af. Hoe zit dat bij jou Alexis? Alexis: Ja, dit is altijd een van de eerste dingen als ik iets koop, kan zowel zakelijk zijn als prive. Maar als ik op een site kom kijk ik altijd eerst naar de contactpagina. Wat staat erop, wat is het adres, wat is het telefoonnummer of mailadres. Er moet minstens een fysiek adres en telefoonnummer opstaan. Want tegenwoordig zijn er zoveel verhalen die de ronde doen dat er wat meer twijfel en onzekerheid komt. En als eigenaar van een webshop wil je gewoon geen twijfel laten bestaan. Dries: Weet je, een telefoonnummer is gewoon belangrijk. Alleen het idee al dat je kan bellen is vaak al voldoende. Maar als je dan weer urenlang in de wacht staat dan werkt het ook weer averechts. Dus zorg ook voor korte wachttijden als je telefonisch bereikbaar bent. Per mail, zorg ervoor dat je de mail binnen een aantal kantooruren beantwoord. Wacht niet twee dagen want dat werkt ook weer averechts. Chatten werkt natuurlijk ook fantastisch als je die optie kunt bieden. Ik heb vroeger nog een aantal hemden laat in de avond verkocht omdat de chatfunctie open was. Het werkt echt en mensen vinden het fijn. Alexis: Jazeker en met Whatsapp Business kan je tegenwoordig heel veel koppelingen maken, ook met je FaceBook pagina. Daar kun je heel veel koppelingen leggen. Als mensen het gevoel hebben dat ze met jou kunnen praten als ze hulp nodig hebben, dat helpt je bedrijf. Volledige Show Notes op onze website: https://ecommercelessen.com Volg onze Linkedin pagina: https://www.linkedin.com/company/ecommerce-lessen Op Instagram vind je nieuwe en leuke achtergrond informatie over onze lessen

In this episode, Brandon discusses how painting companies can optimize their Google My Business (GMB) profiles to consistently rank in the coveted 3-pack. He covers common mistakes that many painting companies make while setting up their profiles, as well as golden opportunities few companies are aware of that can truly set your painting company apart. You will learn: - A proven 4-step process to get ranked in the coveted 3-pack of Google Maps. - Common mistakes that could be destroying your rankings. - GMB secrets that few painting companies know to take advantage of. - Why optimizing your GMB profile is more important now than ever before! Watch the episode on PCA Overdrive PCA Overdrive is free for members. Not a member? Try our 30-day, free trial; $5.99/mo after. Download the app on the Apple Store or Google Play. Become a PCA member

1. Instagram Adds New Way for Businesses to Discover Inspiration - Instagram is looking to help brands improve their posting approach by highlighting top examples of both organic and promoted posts from other businesses in the app, which may help to spark creative thinking and consideration. The new element has been added to Instagram's Professional Dashboard, which it launched back in January, and is accessible within the app to those who have Business and Creator accounts.Now, when you tap through to the Professional Dashboard (at the top of your profile), you'll be able to find a new 'See How Other Businesses Connect with People' guide within the 'Stay Informed' section, which is in the lower part of the display. Tap on that tile and you'll be able to access a range of examples of good brand posts and ads, as chosen by Instagram's creative team.Once you tap into any example, you'll also be able to scroll down to see more, while Instagram has also included 'Create Post' and 'Create Ad' CTAs in between the displayed posts to streamline your own creation process.Instagram says that the feature is part of its ongoing commitment to build a suite of solutions "to help businesses of all sizes unlock their potential".2. Instagram Shares How its Reels Algorithm Works - This week, Instagram has shared a new overview of the key factors that it considers in ranking Reels, which ultimately points to how you can maximize Reels reach, by aligning with these elements.In order to Determine, which Reels to show you, Instagram considers how likely you are to Watch a Reel all the way through Like it Say it was entertaining or funny Go to the audio page to make your own Reel So the more Reels you watch - ideally all the way through - the more signals of interest Instagram then has in order to determine what you want to see, with the additional, direct factors of Likes and comments also playing a big part. Next, Instagram shares the four most important signals that can boost Reels reach. The most important Signals, roughly in order of importance are: Your activity - They look at things like which Reels you've liked and commented on, and engaged with recently. Your history of Interacting with the person who posted Information about the Reel such as Audio track, Video understanding based on pixels and whole frames, as well as popularity. Information about the person who posted and how others interacted with them. And finally, Instagram also shares this interesting overview of what it will limit in Reels distribution. Low-resolution or watermarked Reels Reels that focuses on political issues Reels that are made by political figures, parties, or government officials or on their behalf. 3. Facebook Updates Its Settings Page - Facebook is launching a redesigned settings page in the app, in order to make it easier to find the various tools and options available to customize and improve your individual on-platform experience. The updated format provides more room between each element, with less text on the main screen to clutter your view, better guiding you towards each option. It also groups several elements together, reducing the amount of main options displayed - the new 'Payments' menu, for example, will incorporate all payment tools, as opposed to having each individually listed at present. Facebook's redesigned settings layout is being rolled out to all users from today, across Android, iOS, mobile web and FB Lite. 4. Shopify Launches Entrepreneurial Space in New York City - According to Shopify's press release, tens of thousands of entrepreneurs in New York City have opened businesses on Shopify in 2020. And to support this vibrant entrepreneurial spirit in the city, they're excited to open Shopify New York. Now, existing and budding entrepreneurs will have a space to call their own, with the ability to attend workshops and events, get one-to-one support, book podcast and photography studio space, and sell in their pop-up shop.Shopify New York is a one-stop destination for entrepreneurs, featuring:  Support 1:1s: They're bringing their world-class support experts in person to offer free, 30-minute 1:1 sessions daily for founders and their employees to get all of their questions answered.  Podcast Studio: They have created a professional-grade audio- and video-recording studio for merchants to access in order to grow their business. Photo Studio: They know that photos can make or break a brand's success, so we designed a easy-to-use photography studio that comes with professional equipment ideal for taking beautiful product shots, along with a handbook to show merchants how to bring their photos to life.  Cha Ching Café: Named after the famous sound effect that plays when merchants get a sale on their Shopify store, the coffee shop is operated by merchant Birch Coffee, visitors will be able to purchase coffee, tea, and to-go snacks.  Pop-up Shop: Our pop-up shop features several local merchant products (from Greenery Unlimited and Nguyen Coffee Supply)  for visitors to purchase. 5. Twitter Adds New Co-Hosting Option for Audio Spaces - Twitter has launched its new co-hosting option for Spaces, providing another option for managing your audio chats. Spaces hosts will now be able to easily add co-hosts from the 'Guests' tab at the bottom of the Spaces screen. Within that tab, you'll see a new 'Invite co-hosts' option highlighted in blue, which, when tapped, will enable you to search through those attending your Space and add that user as a partner host.You'll be able to add a maximum of two co-hosts to each Space, which will give them the capacity to invite speakers, manage requests within the Space and pin Tweets. Co-hosts will also be able to remove guests - so really, it's a perfect supplementary admin tool, and if you're going to host a massive Space, with a heap of attendees, then having two additional hands to moderate and direct the discussion could be a major help in the process.It could be especially handy for brands looking to run Spaces, with more capacity to manage the discussion, fend off spammers, and keep things civil in the chat. Even the basic ability to pin tweets could be big in this regard, enabling your co-host to add contextual elements into the discussion in order to better illustrate key points, without the speaker having to be distracted from the presentation task.6. Microsoft Ads August Updates: New Bidding Strategy, Automated Extensions, & More - Microsoft announced a list of new product updates and releases for Advertisers. Here's what you need to know!Target Impression Share - Mirroring that of Google Ads, Microsoft Ads will automatically set your bids based upon where you want your ads to appear and your Target Impression Share. Advertisers can choose that they'd like to show anywhere on the page, meaning that they don't care which position they are in on the first page, “Top of page”, meaning they want to show in the first set of ads that appear on the first SERP, or “Absolute top of the page” meaning that they want to be the very first ad in the SERP. Target Impression Share is a good bid strategy for folks who prioritize visibility, though it may cost more.New automated extensions- Starting in August, Microsoft is launching new automated extensions, which will be available to all advertisers. Dynamic Location extensions will pull in location information from advertiser location extensions and Bing Maps Dynamic Multimedia extensions will append multimedia assets, such as images and videos (begins flighting in early 2022) Syndication Decorations are automated buttons or enhancements that partners use to entice clicks All advertisers will have the ability to opt-in or out of any of these extensions.Track product-specific conversions with product conversion goals - Advertisers using Shopping Campaigns or other feed-based campaigns will now be able to create product conversion goals. Changes to Unified Campaigns - Lastly, Microsoft Advertising announced a host of updates for unified campaigns based upon feedback from early adopters. Instagram posting: Users can now post to their Instagram accounts from the social media section of unified campaigns. Updates to access management and user invitation: unified campaigns users can now invite other Microsoft Advertising users to have access to and manage their accounts. A new billing experience: unified campaigns users can now use the same billing pages as Expert mode users. Updates to the campaign management experience: Microsoft notes that they've received user feedback and made several tweaks to improve the usability of unified campaigns, such as always visible overview information during campaign creation. Last but not least, users of unified campaigns are now able manage multiple sub-accounts underneath a single parent account. Manager accounts are able to: Create multiple unified campaigns accounts underneath the same manager account. Create a mix of unified campaigns and expert mode accounts underneath the same manager account. Link to and from manager accounts that contain a combination of unified campaigns and expert mode account. 7. Google Drops Safe Browsing as a Page Experience Ranking Signal - Google is removing the safe browsing signal from the Google page experience update, the company announced. Google said “we recognize that these issues aren't always within the control of site owners, which is why we're clarifying that Safe Browsing isn't used as a ranking signal and won't feature in the Page Experience report.”Google said it is removing this as a signal because these are issues that are not always in the control of site owners. Google said “sometimes sites fall victim to third-party hijacking.” Google will continue to flag these notifications in Search Console but outside of the page experience report. Google is also removing the Ad Experience widget, Google said “to avoid surfacing the same information on two parts of Search Console.” But Ad experience was never used in the Google page experience update.8. Google Explains Importance of GMB for Local Search - Google's John Mueller explained what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area. Examples of a local search business can be  a plumber, a restaurant, a retail store or a lawyer. And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on how to cook a Hungarian goulash.SEO for Local and Informational Intent Essentially the Same. So what he's trying to say is that SEO considerations like the title tag, meta description, heading use, content on the page and perhaps even the structured data is all the same between a web page that's optimized for a local search query and page that's optimized for an informational search query.Mueller next underlined the importance for setting up a Google My Business profile. “With Google My Business set up, you automatically have a location specified anyway.So it's a little bit easier there.But having all of that combined makes it a lot easier for us to actually understand this is a local result, and the user is local and they're looking for something local, therefore we should highlight this better in search.”One thing to keep in mind is that a business must be local if it is included in Google My Business (GMB). GMB may not be a good fit for a company that has national and/or global clients. What can happen is that the site may disappear from the search engine results pages (SERPs) to searchers outside of the service areas indicated in the GMB profile.9. YouTube Launches Shorts Fund - Up to $10k Per Month for Top Performing Shorts Video - On August 3, 2021 YouTube announced the launch of its new Shorts Fund. They will will pay up to $10k per month to individual creators based on Shorts performance.As explained by YouTube: "Each month, we'll reach out to thousands of eligible creators to claim a payment from the Shorts Fund - creators can make anywhere from $100 to $10,000 based on viewership and engagement on their Shorts. The Shorts Fund is the first step in our journey to build a monetization model for Shorts on YouTube and is not limited to just creators in YPP - any creator that meets our eligibility criteria can participate."The funding will come from YouTube's broader $100 million Shorts Fund, which it announced back in May, and will provide a direct pathway to monetization for short-video creators, who aren't able to monetize their Shorts efforts with ads at this stage.

Discover a proven 4-step process to consistently rank in Google's coveted 3-pack – a surefire way to accelerate the growth of your painting business! In this episode, Brandon discusses how painting companies can optimize their Google My Business (GMB) profiles to consistently rank in the coveted 3-pack. He covers common mistakes that many painting companies make while setting up their profiles, as well as golden opportunities few companies are aware of that can truly set your painting company apart. Watch the episode on PCA Overdrive PCA Overdrive is free for members. Not a member? Try our 30-day, free trial; $4.99/mo after. Download the app on the Apple Store or Google Play. Become a PCA member

In this episode, Jesse goes solo to tackle the topic of building backlinks for your Google My Business (GMB) listing. Utilizing resources from past episodes, Jesse walks you through how to identify your Google My Business link and how to use that link in other areas online to begin backlinking to your GMB to improve your SEO. This tried and true technique is an easy way to give Google more information to draw from to improve your SEO ranking!   Thank you for listening, and enjoy the show.   What you'll learn How to identify your Google My Business link to easily share online. The importance of building backlinks for your SEO. Where you can easily place backlinks. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-build-backlinks-to-your-google-my-business-listing/

This Podcast Is Episode Number 420, And It's About Optimizing Your Construction Business Website for Local Searches   For most construction businesses, increasing sales during this time will be very beneficial and may provide some much-needed cash flow relief.    Local search engine optimization (SEO) is an integral part of any online marketing strategy for traditional businesses which serve a specific geographical area.   Local SEO works in much the same way as standard SEO, although some significant differences are considered. Taking the time and trouble to optimize your website for local is essential since about a fifth of desktop queries and more than half of mobile searches have local intent.    To capitalize on this fact, you'll need to make sure that your website appears in local searches. Fortunately, local SEO is somewhat more straightforward than regular SEO, which is significant because it is less competitive.   The first step to optimize for local searches is to include your regional keywords, such as the name of your town or city or any other areas which your business services, in the following areas of your website: Your website URLs (particularly for landing pages) Page titles  Meta titles and descriptions  h1 and h2 HTML heading tags Throughout the content of your site, provided it is relevant and done sparingly Any local business should also have a footer that appears on every page of their website. The footer should contain your address, postal code, and phone number. All information must be identical to any other online listings you have either on social networks or local directories. You should also provide a link to your Google Local listing. Another critical element of local SEO is to have appropriate landing pages. Your landing pages should include keywords and phrases referring to your business's location or service area - be careful not to overdo it since Google will penalize sites for over-optimization.  Construction businesses with multiple service areas should ideally have separate landing pages for each one so that people will still find you in Google when carrying out local searches. Each of your landing pages should provide relevant content, including information specific to the particular service area it applies to. Other Online Resources for Local SEO   Optimizing your website is only one part of the local SEO process. There are many other critical online resources which businesses should use to increase traffic and raise awareness. The most important ones, which any local company should use, include the following: Google My Business (GMB). It is a free tool that allows you to promote your business profile and business website on Google Search and Maps. Even if you don't have your website, the most crucial resource for local businesses is GMB. Claiming and verifying your business's listing on GMB will help enormously in your efforts to appear in local search results. Bing Places. Microsoft's version of GMB might not be as popular, but it is still too important to ignore. It works in much the same way, allowing you to claim and verify your business's physical location and have it appear in Bing Maps and on mobile devices running the Windows Phone operating system. Yelp. Yelp is an online urban guide providing local business listings. Yelp recently replaced the relatively unsuccessful Apple Maps app for iPhones and iPads, and these devices now use data from Yelp to display local information with their included mapping apps. Given the enormous popularity of iPhones, the advantages of getting listed on Yelp should be obvious. Foursquare. The number one location-based social media website, Foursquare, allows users to find local businesses quickly and 'check in' to specific locations. Setting up a profile on Foursquare is a quick and straightforward process that will also help you in your local SEO efforts. Local SEO is mainly about getting listed in local online resources and optimizing your online content both on your website and other platforms, in such a way that it makes references to location-relevant key phrases and regional names rather than using generic keywords.  Your construction business listing must be entirely consistent across all of the platforms you use, particularly since it won't be easy or practical to change them later on. (Related Blog post here) Final thoughts Everyone is trying to get more value for the money they spent in their business. Invest your marketing dollars wisely by optimizing your website to appear first on the local search engine page. About The Author: Sharie DeHart, QPA is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on how to manage the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com  

While your own freelance website is very important, optimising your Google My Business (GMB) profile is absolutely critical if you want to maximise your visibility online and bring warm leads your way. In this episode, we chat to digital marketing consultant Katie Hull about how to make your GMB profile the best it can be, including: What Google My Business is, how to access it and how to get the benefits of it How to set it up and what's important to include, from service areas to products Why neglecting it could mean other freelancers rank above you How to use it to showcase your wares and put you in the best position to compete with the big players out there (including freelancers marketplaces) Why the more you feed your GMB, the better visibility you'll get How to use UTM tracking codes to find out if your leads are GMB ones What kinds of visuals to use if you're a service-based business and not a shopfront How to use GMB to stalk your competitors and get ideas on tweaking your profile Lots more! Where to find Katie LinkedIn https://www.linkedin.com/in/katie-hull-01717935/  Twitter https://twitter.com/LadyHull  Facebook https://www.facebook.com/HulloCommunications  Website https://hullocommunications.com.au

If you search for your business name and your city in Google, you'll likely see a version of your businesses Google My Business listing in the search results. Peter and bizmktg.com's SEO expert Paul Lee discuss everything business owners need to know about Google My Business.What if I told you that there's one thing you could optimize that might result in a huge boost to your local search rankings? This one thing accounts for around 33% of all the ranking factors that Google takes into account to figure out where you rank. You might have guessed, that one thing is Google My Business (GMB for short). What is Google My Business, you ask? And why should you care? Read on.What is Google My Business?Google launched GMB a few years ago, and most people barely noticed. They intended GMB to be sort of your “home page” for search results. It's a compilation of lots of information about your company, all in one convenient place. Your hours of operation, your official name, a description of the company, a list of reviews, and a lot more. If you search for your business name and your city in Google Maps, you'll likely see a version of your GMB listing in the search results. Take a look for yours now.GMB Profile for bizmktg.comWhy does it matter?Remember, though, most businesses didn't really pay attention when GMB was launched. Google created profiles for every business, but it was up to the business owner to “claim” the profile and complete it fully. Some did, but a lot didn't.But over the last 3-4 years, Google has been ramping up the importance of the GMB information. Today having an active, optimized, fully utilized Google My Business profile is the single largest local search ranking factor. The Local Search Ranking Factor report released in 2020 shows that GMB signals account for a full 33% of the factors Google uses to decide ranks. More than page titles, more than links from other sites, and even more than reviews. Wow.What do you do about it?First, find your GMB profile. Then make sure your company has claimed and verified ownership of the information with Google. And finally, optimize the heck out of it.Everything should be filled in, nothing left for Google to guess about. Upload photos of your facilities and staff. Answer your reviews – good and especially bad! A GMB-savvy SEO specialist will be able to help you take full advantage of everything that Google is offering.SEO can be understood as sending Google the right signals so it can determine where your business ranks in response to a customer query. If 33% of all those signals come from one single source, shouldn't you make sure that source is accurate and complete? Get your GMB listing sorted out. Talk to us, and we can help.Book Consultation

This episode is all about why Google My Business (GMB) is so important for law firms. This is FREE REAL ESTATE on the internet that Google uses in its algorithm to determine SEO and rankings for their search engine! Learn how to use this valuable tool in this episode! _____________________________________________________________________________________THE SHOW NOTES, TRANSCRIPT, and more can be found here:www.LawQuill.com/podcast-011_____________________________________________________________________________________Interested in learning more about digital marketing and your law firm? Head over to Law Quill for more advice and tips in my extensive blog!www.LawQuill.com/blog_____________________________________________________________________________________Interested in having someone help you with your digital marketing and content creation for your law firm's website? I would love the opportunity to visit with you and find out your goals (so I can help you reach them!) Hop on my calendar anytime atwww.calendly.com/lawquillor email me directly at annette@lawquill.com

Ayan shares how your digital marketing footprint can be compared to real estate -- how much are you investing in it?  She also discussed how you don't necessarily have to hire a digital marketing agency for your IT & MSP business as there are many things that you can immediately do on your own such as:  1. Claim your Google My Business (GMB) listing  2. Get Google reviews  She also talked about how even when you're not aware of it, your digital footprint can be easily checked.  Ayan also discussed how important it is for MSPs to go LOCAL this 2021. We talked about how you should nail your niche, and make sure that you rank locally.  We also tackled some basic yet effective SEO tips that you can use to help your IT & MSP business.  I hope you've picked some helpful tricks from this episode, and if you did, it's time to implement!  To learn more about digital footprint or amplifying your brand,  you can get in touch with Ayan Adam here >> https://www.linkedin.com/in/ayanadam/  To learn more about Tech Tribe, click here: - http://bit.ly/ITE-TRIBE       You can access the other IT Experts Podcasts here –  https://innovatetosuccess.com/itega-podcast/         If you haven’t seen it yet, come and join our community in our own IT Experts App – you can check it out here –  https://bit.ly/ITE-COMM       If we’re not connected already, let’s connect on LinkedIn, YouTube and over our website at innovatetosuccess.com.      Alternatively, you can drop me an email at info@innovatetosuccess.com         Until next time, you look after yourself and I’ll catch up with you soon!

Google My Business (GMB) and local SEO is heavily intertwined! Claire Carlile, a pro in the field with this particular interest, joins me on the show as we discuss top tips and unmissable advice for SMEs who offer a local service or have a brick and morter.  Don't miss this if you want to rank and be visible on Google for 'near me' searches! Show notes & SUBSCRIBE to newsletter. Email me: seowithmrsghost@gmail.com Tweet me: @MrsAlinaGhost If you like the show please rate, write a review and tell your friends and colleagues!

Key platform to increase leads and sales Google My Business (GMB] the smart phone search.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20

9 reasons why Google My Business is so important to your business and the 10 best ways to optimize your GMB listing. I'll also discuss responding to Google reviews and how to get Google My Business support when you need help or solve a problem.Dave Carleton https://SpaPoolMarketingSuccess.comNotes:GMB Helphttps://support.google.com/business/?hl=en#topic=4539639GMB Insightshttps://support.google.com/business/answer/7069123?hl=enFlag Inappropriate GMB Reviewshttps://support.google.com/business/answer/4596773?hl=en&ref_topic=6109360

In this episode of the KPI Cafe, Reunion's Director of SEO Chelsea Nodine and Local SEO Specialist Brian Brockman join us to talk about all things Google My Business. This piece of your SEO is a crux to the strategy for being found from non-branded searches, offering up separate listings for the different operations within your dealership. From setup to content to common issues with GMB, this episode covers a large swath of what you need to know in order to ensure your visibility in search. Here's what you can expect: 2:40 Brian Brockman and Chelsea Nodine's Reunion Roles3:30 What Suggests GMB Is So ImportantTraffic DriverConversion: Phone Calls, Directions4:34 Why Should Dealers Separate Listings?Dealer and Customer WinsKeywordsCitationsRelevance6:23 How Many Categories Can Dealers Use?Needs to be an Entity in the DealershipBe Wary of Dilution8:43 How to Create Relevant Visibility of Your GMBKeyword ListingCategories and Secondary CategoriesBusiness Description10:32 What Content is Good for GMB?Products/ServicesImagesGMB PostsQ&A12:42 Common Issues with Dealer GMBsAttributesQ&AExisting Unclaimed ListingsMistaken Categories15:50 Clarifying "Attributes"17:10 Building a Keyword List18:23 Local Map Pack Rank Factors19:28 Answering Q&A 20:35 Concluding Thoughts

We talk about local SEO vs. traditional SEO and how they relate to one another.  What are search engine Crawls, Indexes, and Retrieves?How can you help the search engines crawl and index your pages?What are some of the differences between traditional SEO and local SEO? Are they different algorithms? How does Google My Business (GMB) fit into local SEO?Can you just ignore traditional SEO and focus entirely on local SEO? Or do they relate to each other to some degree?How does Google determine local intent behind a search query?How does a small business take advantage of geographically relevant information and user intent to increase my local search rankings on Google?

  Many IT, MSP and Tech businesses don't pay much attention to their website's SEO, especially when they're generating clients offline and through referrals. However, Dave shares with us how supercharging your SEO can help you take your business to the next level, beat your competitors and stand out in a crowded market place.     Dave also shares with us how important it is that businesses keep up with the ever-changing search engine algorithms. These are sometimes seen as a dark art and that’s why it is important that we connect and have people like David in our networks.     We talked about the importance of rankings and keyword optimisation, as well as curating your content around your industry keywords.     Dave also talked about how Google My Business (GMB) can help you build a better presence online and in driving traffic into your website, as this links to many other channels, like YouTube, your CRM, Facebook and other social media etc.      He also shared with us some effective tactics, and tips that you can use on your website right now, i.e. right images, adding a phone number, PDFs, etc. He says, don't be afraid to give out information and add value on your website.     To learn more about how Dave and his business Loud Crowd Agency can help your website perform better you can visit his website https://loudcrowd.agency/ or call them at 01302 965482 for a FREE audit.     That's it from me today, hope you enjoy this show!    You can access the other IT Experts Podcasts here –  https://innovatetosuccess.com/itega-podcast/       If you haven’t seen it yet, go and check out our App and take the IT Experts Test you can download by clicking here –  https://bit.ly/ITE-APP       If we’re not connected already, let’s connect on LinkedIn, YouTube and over our website at innovatetosuccess.com        Alternatively, you can drop me an email at Ian@innovatetosuccess.com      Till next time, you look after yourself and I’ll catch up with you soon! 

We take a deep dive into Google My Business. Why do professional painting contractors need a Google My Business (GMB) profile? How do you set up or update your GMB profile? How can you optimize your GMB profile to be found online? In this episode, we are answering questions about your Google My Business Profile and what it means to have one.

Can your business have more than one Google listing? Yes! Google allows practitioner listings for individuals along with the place of business! Think doctor in a medical clinic, dentist in a dental practice, lawyer, architect, real estate agent, massage therapist, etc. This could bring your firm double the amount of local leads and even multiple spots in the Google 3 Pack! Check out this podcast for the details! This episode of Local SEO in 10 is brought to you by local SEO experts Magnified Media in Walnut Creek, California, in each 10-minute episode our digital marketing expert Adam Duran answers your questions on how you can get more leads for your business - fast! Remember, if you’re not taking care of this part of your business RIGHT NOW, you can bet your competitors are! About Adam Duran, resident expert of Local SEO in 10 Local SEO in 10 was created by Adam Duran, director of Magnified Media. Based in Walnut Creek, California, Magnified Media is an online marketing agency focused on local SEO, digital marketing, website design, local search ranking and reputation management for small and mid-sized businesses throughout the country. Magnified Media helping business owners master their marketing by: - getting them more online reviews, - getting their website seen on Google Local and - creating engaging social media content for their social media platforms. In his spare time, Adam enjoys practicing jiu-jitsu and working as the volunteer and founding director of Delta Education Foundation. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, who invite their customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar. Thanks for joining us this week. Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Google Podcasts, Anchor, or at MagnifiedMedia.net --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/localseoin10/message Support this podcast: https://anchor.fm/localseoin10/support

When you own a local business, you need to get familiar with Google. This search engine is the go-to resource for local shoppers who are seeking your products or services—and even better, shoppers who are ready to buy within one day. Making sure your brand shows up on Google and Google Maps searches first requires you to get on Google My Business (GMB) and optimize your listing. Stephanie Erickson—an SEO professional and the owner of Erickson Built—will guide you through “How to Optimize Your GMB Listing & Outrank Your Competition,” one step at a time.

We're back with another episode of Marketing Revelations! In this episode, Dan talks with Zac Herr, RevLocal's Local Search & Renown Manager, about Google My Business (GMB). If you aren't familiar with GMB, don't worry! This duo covers everything from what GMB is for businesses, the verification process, maintaining your GMB listing, the latest updates and much more! If you want to become a Google My Business expert, check out this blog: https://www.revlocal.com/blog/digital-marketing/how-to-become-a-google-my-business-expert Thanks for tuning in for this episode! If you have questions about this podcast or have any topic suggestions, please leave us a comment or send us an email to podcasts@revlocal.com.

We're back with another episode of Marketing Revelations! In this episode, Dan talks with Zac Herr, RevLocal's Local Search & Renown Manager, about Google My Business (GMB). If you aren't familiar with GMB, don't worry! This duo covers everything from what GMB is for businesses, the verification process, maintaining your GMB listing, the latest updates and much more! If you want to become a Google My Business expert, check out this blog: https://www.revlocal.com/blog/digital-marketing/how-to-become-a-google-my-business-expert Thanks for tuning in for this episode! If you have questions about this podcast or have any topic suggestions, please leave us a comment or send us an email to podcasts@revlocal.com.

In this episode, we share the key updates on the Google My Business (GMB) platform. Businesses around the world can take the advantage of this platform and get listings for free. GMB is one of the most powerful yet under-utilized online marketing tool for small to medium size businesses. At the same time, large businesses are making the most of it. Check out how you can capitalize on this amazing online tool to grow your business. --- Send in a voice message: https://anchor.fm/vikram-jethwani/message

Are you confused by Google My Business? Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs. After more than 20 years working in corporate retail, most recently as the Digital Marketing Manager for a national retailer with over 30 brick and mortar store locations and a 7-figure eCommerce business, she's learned from the top experts in the industry on all the things, including local SEO and how to take advantage of the tools Google provides to support your local business. She loves supporting scrappy female entrepreneurs with actionable strategies and tactics to grow and scale their brands without having to spend a ton of money on advertising. Today Jessica explains how to know if Google My Business (GMB) is RIGHT for your business or not - and lots more! This is Part 6 of my 6-Part Series covering your top sales platform options.  Catch up on this series here: Part 1: Why eBay (http://giftbizunwrapped.com/captivate-podcast/ebay/) Part 2: Selling on Amazon Handmade (http://giftbizunwrapped.com/captivate-podcast/amazon-handmade/) Part 3: Build the Perfect Shopify Website (http://giftbizunwrapped.com/captivate-podcast/get-started-on-shopify) Part 4: Introducing Facebook Shops (http://giftbizunwrapped.com/episodes/facebook-shops) Part 5: Everything You Need To Know To Sell On Etsy (http://giftbizunwrapped.com/episodes/sell-on-etsy) Part 6: Confused About Google My Business?  

Anyone Wholesaling Houses should know you never have a deal problem. You always have a lead problem. The more leads you have, the more deals you close. With this free lead generation tool provided by Google you increase your chances of getting new leads. The best part is you get them for free. If you aren't using Google My Business (GMB) you are definitely missing out. For more information to help grow your business visit https://earltoms.com/You can also visit a previous blog post about GMB here https://earltoms.com/google-my-business/

Episode 020: In this timely interview Vonda and Lori ask Leslie about responding to reviews, post Mother's Day. It seems so easy, but there are key points that need to be included to establish trust and bring in new customers. We also cover Google My Business (GMB) and the importance of being proactive online.  For more information visit: https://www.thebusinessandpleasureofflowers.com/

Over the next few weeks I'll be reaching out to my many comedian friends to get their thoughts on everything related to living life under a pandemic and possible quarantine like atmosphere. We laugh cry and think together. I started with Ted Alexandro who you can also WATCH on my new YouTube page youtube.com/standupwithpete or click right here !!  Then I welcomed the great Laurie Kilmartin I go waaaay back with both of these comics and love and respect them a great deal. Please follow them on social media and listen to their Podcasts Ted's Podcast  Laurie Kilmartin  Patron Plugs Amy wants to mention the Fistula Foundation. They are an amazing nonprofit medical agency with clinics in Africa and Asia who provide life-changing surgical procedures for women with debilitating childbirth injuries. Fistulafoundation.org. James Grote Since we're all self-quarantining, check out my new iOS game: Skribble Ball - Billiards with paint for iPhone and iPad.   Swarm Digital and David Fugit Need to update your Google My Business (GMB) profile because of the coronavirus pandemic? Swarm Digital’s article explains how to do it and they’re offering qualifying businesses free assistance. Check it out: https://swarmdigital.io/covid19

We all love to hear underdog success stories, especially when the underdog is a startup plumbing company! In today’s True Client Story, we explore the shocking rise of a water heater specialist who began with no brand or online history to speak up, and ended up a top ranking dynamo with outrageous success! The best part: This plumber did it all in less than six months. Jason and Nolen share how this clever professional managed to top local search results in such a short time. If you’ve been struggling to break into page one search results – you’ll have to be willing to work a bit – be sure to listen in! Let’s get started. Key Takeaways From This Podcast:  * Local search results are more fluid than they used to be, thanks to Google updates. * Geotagging can quickly elevate your brand above surrounding competitors. * Google My Business (GMB) is essential for local ranking. * Righteous Reviews only works if you use it. A Chattanooga Plumber Story One day, a fresh-faced plumber – We’ll call him “Rob” – came to us from Chattanooga, Tennessee. Bob shared his dreams of opening up a plumbing business that specialized in water heater services. Chattanooga was no small town, so he would be facing quite a few established competitors in his local search arena. In fact, when we took a look at Bob’s local community, we discovered a veteran company with hundreds of glowing reviews. This Chattanooga plumber had his work cut out for him! Less than six months later however, Bob’s water heater service company ranked in the local map pack for almost all of his top service keywords. That’s right! A brand new plumbing business was beating out long-time champions to dominate the local market. With the power of exceptional search marketing and geotagging, this plumber quickly found himself swimming in business for a premium plumbing service. Let’s dig into how Bob did it… Step #1: He Optimized His Website Given the substantial revenue potential of water heater services, our Chattanooga plumber faced substantial competition entering the market. Bob’s decision to specialize however, actually made it easier to thoroughly optimize his website. Instead of a handful of pages getting optimized for a handful of generic terms, Bob’s website exclusively optimized for a wide variety of water heater keywords terms from his local area. When we wrote the site, our team also made sure to tailor the service pages specifically to Bob’s target city. A lot of plumbing contractors make the mistake of targeting a massive area (such as the entire state) before they’ve managed to gain a foothold in their immediate community. We made sure that all of Bob’s service pages specifically contained the Chattanooga, TN keyword tail, which makes it so much easier for local consumers to find his business. Once we mixed in these localized keywords into the conversational writing and engaging photos, Bob’s site was ready to start kicking butt. But there was still more work to do beyond the site. Step #2: He Optimized His GMB Google My Business plays an integral role in local search. Once claimed, filled out, and verified, this free listing service identifies your industry for consumers in your community. Google Maps listings heavily depend on GMB accounts to provide the best possible results for local homeowners. In other words: if you haven’t claimed your GMB account yet, you’re missing out on free traffic! We gladly handled Bob’s GMB account optimization, making sure his company was specifically designated...

We all love to hear underdog success stories, especially when the underdog is a startup plumbing company! In today’s True Client Story, we explore the shocking rise of a water heater specialist who began with no brand or online history to speak up, and ended up a top ranking dynamo with outrageous success! The best part: This plumber did it all in less than six months. Jason and Nolen share how this clever professional managed to top local search results in such a short time. If you’ve been struggling to break into page one search results – you’ll have to be willing to work a bit – be sure to listen in! Let’s get started. Key Takeaways From This Podcast:  * Local search results are more fluid than they used to be, thanks to Google updates. * Geotagging can quickly elevate your brand above surrounding competitors. * Google My Business (GMB) is essential for local ranking. * Righteous Reviews only works if you use it. A Chattanooga Plumber Story One day, a fresh-faced plumber – We’ll call him “Rob” – came to us from Chattanooga, Tennessee. Bob shared his dreams of opening up a plumbing business that specialized in water heater services. Chattanooga was no small town, so he would be facing quite a few established competitors in his local search arena. In fact, when we took a look at Bob’s local community, we discovered a veteran company with hundreds of glowing reviews. This Chattanooga plumber had his work cut out for him! Less than six months later however, Bob’s water heater service company ranked in the local map pack for almost all of his top service keywords. That’s right! A brand new plumbing business was beating out long-time champions to dominate the local market. With the power of exceptional search marketing and geotagging, this plumber quickly found himself swimming in business for a premium plumbing service. Let’s dig into how Bob did it… Step #1: He Optimized His Website Given the substantial revenue potential of water heater services, our Chattanooga plumber faced substantial competition entering the market. Bob’s decision to specialize however, actually made it easier to thoroughly optimize his website. Instead of a handful of pages getting optimized for a handful of generic terms, Bob’s website exclusively optimized for a wide variety of water heater keywords terms from his local area. When we wrote the site, our team also made sure to tailor the service pages specifically to Bob’s target city. A lot of plumbing contractors make the mistake of targeting a massive area (such as the entire state) before they’ve managed to gain a foothold in their immediate community. We made sure that all of Bob’s service pages specifically contained the Chattanooga, TN keyword tail, which makes it so much easier for local consumers to find his business. Once we mixed in these localized keywords into the conversational writing and engaging photos, Bob’s site was ready to start kicking butt. But there was still more work to do beyond the site. Step #2: He Optimized His GMB Google My Business plays an integral role in local search. Once claimed, filled out, and verified, this free listing service identifies your industry for consumers in your community. Google Maps listings heavily depend on GMB accounts to provide the best possible results for local homeowners. In other words: if you haven’t claimed your GMB account yet, you’re missing out on free traffic! We gladly handled Bob’s GMB account optimization, making sure his company was specifically designated...

In this episode we talk about the importance of building a professional online presence for your business, one that matches the quality of the actual products or services you sell. The majority of the conversation is on Google My Business (GMB) but we also discuss websites and LinkedIn. Watch on YouTube Resource: How to Set Up Google My Business Transcript: click here Sponsor: www.meilleurcreditimmo.ma For more resources and our entire library of podcasts (including transcripts of each show), check out our website www.moroccopodcast.com Your opinion matters to us, we value it and ask you to leave your feedback in the comments section. You can just say "Hi" or give us your opinion on the subject of the video, business in Morocco, or an idea for a future podcast episode or video. If you like some of the things we have to say, could you click on the "Subscribe" button? — Ryan Maimone is an experienced marketer and business consultant with a demonstrated history of helping small/medium sized businesses improve their operations, reduce expenses, and grow revenues through improved customer acquisition techniques. Ryan Kirk is personal development expert driven to impact and inspire by sharing wisdom-saturated content. This passion includes teaching, coaching, facilitating, mentoring...in corporate settings, classrooms, and through his YouTube channel Maroc Treasure The Business in Morocco podcast discusses all things business and all things Morocco. Our goal is to share our knowledge and experiences in order to help you gain wisdom, skills, and habits that can help you succeed in business and in life. — Website: https://www.moroccopodcast.com/ YouTube: https://www.youtube.com/channel/UCEzLRuDoxVBxhySXdkzq8cg Instagram: https://www.instagram.com/moroccopodcast/ Podcast: https://www.moroccopodcast.com/audioexperience LinkedIn: https://ma.linkedin.com/in/ryan-maimone/en LinkedIn: https://ma.linkedin.com/in/ryankirkcasablanca/en Facebook: https://www.facebook.com/moroccopodcast YouTube - Maroc Treasure: https://www.youtube.com/channel/UC_bQh4RiDueT7BRx3-uv6vw — Subscribe to our VIP newsletter for updates and special content: https://www.moroccopodcast.com/VIP

We're talking about the Google Posts feature within your Google My Business (GMB) listing this week.  Previously we discussed the various types of Google Posts you can leverage, but in this episode, we take a deeper look into the "standard" Google posts option.  This is a powerful method to quickly communicate to Google the primary services you offer and the geographical area that you wish to be found for.  Check out and put it into action, whether you are just getting your GMB off the ground, or if you're a GMB veteran! What You'll Learn Use Google Posts to communicate to Google the primary cities you do business in How to identify nearby cities and neighbor hoods that Google will recognize How use Google Posts to communicate to Google the primary services you provide How to use these tactics to launch an initial content strategy for Google posting Visit the show page for all links and for more information; https://www.localseotactics.com/setting-up-your-initial-posting-strategy-for-google-posts/

This is the tale of how a fresh-faced contractor with a brand new website managed to dethrone an industry champion…in two months. Learn how changes in local SEO (and some fancy software) made it all possible. If you've struggled to get ahead in search this year, be sure to listen in! Local SEO Tips for Roofers Local SEO for roofers begins with claiming and verifying your Google My Business listing. Reviews provide strong evidence of your company activity and dependability. Local search results can change much faster than regular organic listings. Bob: the Local SEO Superstar “Bob” recently broke into the plumbing industry for a town of over a quarter million people. As you may know, our team at the Webmasters supports businesses from all kinds of industries (though we specialize in roofing, plumbing, and HVAC). Here was Bob with a brand new business, a freshly minted website, and what seemed like a long road towards success ahead of him. In just two months, Bob earned the top spot in a local map pack for one of the most competitive keywords in the industry!  As a matter of fact, Bob secured top listings for several critical phrases in his local search area. You can bet he's enjoying an outpouring of business in both his hometown and nearby cities. Wondering how Bob pulled off such an amazing transformation as a brand new business? Two factors made Bob's outrageous success possible: the recent Local Search Update from Google, and geotagging. We have great news for you! Your roofing company can take advantage of these opportunities too. Here's how… What if You Could Secure Highly Competitive Keywords in Local Search? The Shift in Local SEO While organic rankings depend predominantly on your company website, local SEO focuses on your Google My Business (GMB) account. The search engine analyzes your listing to determine your industry, related services, contact information, and operational details (such as business hours). Afterward, it examines your company website to find supporting evidence. In other words, you need both an optimized GMB and an optimized website to win in local SEO. With the latest major update to Google's search algorithm – release was surprisingly quiet, by the way – local mapping results have shifted yet again. We've seen local contracting champions with hundreds of reviews dethroned by underdogs with less than ten! Bob, our new plumbing contractor, dethroned an established business that had likely held that spot for years. Your roofing company can do the same! Shaking Things Up The Big Difference Once again, well-written and schema-coded content seems to be coming out on top with this Local Search Update. The map pack champions falling out of top local placements typically share one trait in common: they haven't taken the time to optimize their websites. On the other hand, the businesses skyrocketing up in local search have carefully made keyword-rich service pages. All their pages are further enhanced with schema code. If you're a long-time brand in the roofing industry, this should scare you. No more resting on being the oldest roofing company in town! Google continues to seek out the best user experience for consumers, and so should you. If your ranks are falling fast in local search, it's time to reassess your website content and design. Secret Weapon Bob's Secret Weapon As we mentioned before, Bob's success rested on two factors. We've covered how the Local Search Update paved the way for him to overthrow long-running industry champs in his community. Bob relied on another key tool for his wild success. His secret weapon: geotagging. Geotagging is the process of adding GPS (or location) data to your digital assets. In Bob's case, he used our Righteous Reviews software to geotag both his on-site check-ins and his client reviews. Most businesses can only claim they provide services in a particular area. In Bob's case, Google started seeing little pins all across the community map in places Bob completed projects and homeowners had left glowing reviews. The search engine absolutely craves this data, because it provides concrete proof of a business' service area! All of Bob's check-ins and geotagged reviews sync with the related service and city pages. This means the latest tag gets automatically uploaded to his pages, where Google notes the new activity and rewards the business with higher rankings. This is how a brand new business (with a two-month-old website) managed to take the top spot in local search for one of the most competitive keywords in his industry! The post Local SEO Updates For Roofers | Roofing SEO Podcast appeared first on Roofing Webmasters.

- สร้าง Google My Business (GMB) และ verified GMB - ใส่ข้อมูลใน GMB ให้เรียบร้อยครบถ้วน - เลือก category ให้เหมาะสม - เชื่อมต่อหน้าในเว็บไซต์กับ GMB - การมี Citations, Traffic, Map Embed - ที่สำคัญ อย่าลืม Active GMB Follow me at https://www.instagram.com/kensittiofficial

The digital marketing world knows Google well for its secrecy, but not so much for subtlety. When the search engine giant drops a massive new update that potentially affects millions of businesses around the country, you can bet there will be a scramble to get up to speed on critical changes. Thankfully, our team at Roofing Webmasters has done all the Local SEO prep work already. So let's talk about the Local Search Update, and how your business can adjust its content strategy! SEO Tips for Roofers The latest local search update places even greater emphasis on diverse keyword strategy. Make sure your website has enough service pages to rank for your desired terms! Google My Business should be optimized and filled out as much as possible. Schema coding dramatically helps your business stand out from others. Immediate Impact of the Local Search Update Let's get started with the most important impact the local search update might have on your roofing business. If you've relied on a company name that incorporates an industry keyword (ex: Bill's Roof Repair) to earn you leads, you may have already noticed a steep drop in local listings. That's because Google's neural mapping system has expanded the search engine's ability to recognize synonyms of hot industry keywords. Now Google can recognize all kinds of synonyms and phrases related to roofing and use them to assign ranks in local search results. If your business has already developed a diverse collection of industry keywords on your roofing company website, you may notice an increase in rank. However, if you've relied on generic go-to phrases that everyone else does, you may drop in local search ranks. That could be especially damaging if you've held a long-term position at the top of a local map pack! Your Strategy How to Take Advantage of the Local Search Update As always, Google connects search users with the highest quality content. Since they don't have to rely on exact matching and the same old keywords, they will vigorously expand their ranking process to hunt for even better search results. There are a few ways you can take advantage of the local search update for your business: How to Earn Stronger Ranking After the Local Search Update Make sure your website has dedicated pages for each of your specific services. Avoid spammy (repetitive) usage of keywords as you try to rank. Write naturally, using synonyms and language a ninth grader could understand. Infuse your pages with schema code, especially in headers and lists. Continue releasing material (through content marketing) with new, relevant keywords. Key Tools What Tools Can You Use to Optimize? If you haven't taken the time to develop a broader keyword strategy, don't worry. There's always time to start optimizing your website. Look to helpful tools like SEMrush, Moz Keyword Explorer, Answer the Public, and Ubersuggest to search out new and exciting phrases! Ideally, you'll want to target mid to low-volume phrases with high user intent. That means the terms themselves clearly reveal what the consumer is looking for (such as installation service). Mixing these quality keywords in with more generic phrases makes your content pop in Google Search! If you haven't taken the time to update your Google My Business (GMB) account recently, it's time to take another look! No other tools affect your local listings as much as your GMB, so regular checkups are essential. Continue adding photos of all your greatest jobs! You can also promote limited-time offers through GMB posts. Is Your Website Ready? There are a few ways to tell whether or not your website is ready for the Local Search Update. First, compare the number of pages on your website to the number of individual services your company provides. If the site currently tries to advertise all your services on a handful of pages – it's even worse if your site doesn't mention them at all – you're not ranking as well as you could be. Dedicated service pages are the way to go, at least for now.  Next, make sure that your pages have plenty of schema code. This coding allows Google to better interpret various page elements on your website, improving your chance of earning outstanding local ranks. If you haven't already, you need to listen to our talk on Righteous Reviews and schema-enriched client reviews! The results we've seen in local search are truly incredible. If you'd like to learn more about local search, the Local Search Update, or anything related to website optimization, our team at Roofing Webmasters would love to talk with you! Consult with our experts for free at (800) 353-5758, and see why so many contractors come to us for higher search rankings. The post Local Search Update For Roofers | Roofing SEO Podcast appeared first on Roofing Webmasters.

In this podcast I challenge the automotive industry to take a hard look at their Google My Business (GMB) listings. I estimate that 9 out of 10 dealers do not have their GMB account configured properly or merchandised to increase their local visibility in Google Search and Google Maps.   I have help dealers increase their search visibility by over 40,000 impressions per month for sales. I have helped dealers develop a strong local search visibility for service and parts.   Take my challenge seriously. When you realize that you need help, my new book outlines everything you need to know about your three GMB listings for sales, service, and parts.   You can order my book "Hyper-Local Marketing Handbook" here: https://www.brianpasch.com/product/hyper-local-marketing-handbook/

Mike Siciliano from HeyStack Marketing has compiled 5 Small Business Marketing Tips To Dominate In 2020 based on current trends and forecasted trends from a large data pool reflecting a wide variety of industry verticals. 1. Website Optimization (SEO) - Website Optimization continues to make the list year after year and that is because search engine results pages are here to stay and remain valuable real estate for not only typed queries, but increasingly for voice search queries as well. DIY website builders don't allow for complex SEO structure to be implemented into a website from schema markup, to heading hierarchy control. Without the ability to have full control over a website's optimization, it is very difficult to outrank competitors in the search results. The website needs to be fast through various code optimizations, aesthetically attractive, and SEO friendly congruently. Because the following 4 marketing tips for 2020 all funnel users to your website, it is important to run an audit and check your website for optimization if you'd like to have an edge. 2. Google My Business - While not as important to eCommerce stores, Google My Business (GMB) optimization is critical to any service based, or local business that serves customers at their location or has them come to the business location. Various platforms pull their data from Google Maps and if you don't have a GMB listing you won't display on the map. Optimizing a GMB listing can be achieved through proper headline copy, description, service listings, product listings, image naming, and so much more. 3. Search & Display Ads - Search and display ads place your business at the very top of the search engine results pages and within the content that your target audience consumes the most such as YouTube and news outlets. Search ads help your brand gain valuable real estate for keyword phrases such as "private party venue in orlando", or "best chinese food near me", meaning you'll increase visibility and as a result, conversions. Display ads are visual ads that entice the user to take action through strategic CTAs based on the content they live in. Its important to look at the industry average cost per click and cost per acquisition of your products or services to make sure that your gross margins can support paid advertising in 2020. 4. Social Media - Content remains king in 2020. Choose 4 platforms that suite your business and generate content that speaks to the users on those platforms. Cross-channel posting can be leveraged but keep in mind that LinkedIn is a business platform, TikTok has a younger group of users, instagram is visual and great for products, Twitter tends to lean more on the business side, etc. Put an hour aside every day in 2020 to produce content for at least 4 platforms and your social presence will drive visibility to your brand over time. If you aren't producing content in 2020 you will lose, it's that simple. 5. Direct Marketing Online - Email automation in 2020 will continue to increase the lifetime value (LTV) of your consumers, building a strong base that will make new customer acquisitions icing on the cake. Create an email sequence that targets the user's actions every step of the way. If the user clicked on a particular button but did not make a purchase, have an email lined up that is designed to draw them back in. Retargeting existing customers or customers who have engaged with your brand is a direct way to convert any outliers and retain your current base for years to come. As marketing shifts to "Brand" in 2020, direct marketing tactics will be key to stay top of mind. SUBSCRIBE RIGHT NOW TO THIS CHANNEL! Follow on Instagram: @SelfBossTips https://www.instagram.com/heystack_ma... Follow on Instagram: @Heystack_Marketing https://www.instagram.com/selfbosstips/ Get More Help: https://heystackmarketing.com

Does earning front-page rankings for your roofing business seem impossible? You might be closer to breakaway success than you think. In our latest podcast, Jason and Nolen discuss how to set your brand apart from the rest with SEO services for roofers. So if you've struggled to make headway with your business online, be sure to listen in! Helpful Lessons on SEO for Roofers: Just completing the SEO basics puts you miles ahead of other roofing contractors. New companies should focus on GMB, optimized website design, and collecting reviews! It's almost impossible to rank well without using your free Google My Business listing. Organic search efforts should only take a few months to start producing results. Before You Can Compete Anybody can jump into the online marketing fray without laying the proper groundwork. The backend pages of Google Search results are lined with roofing contractors that thought their SEO preparations were “good enough.” These companies earn little to no website traffic, and they shake their fists wondering why their haphazard efforts have failed. There's a bare minimum that every company must perform to rank for their desired services. SEO Basics to Start Ranking Step #1: Claim Your Google My Business Listing Step #2: Establish Your Company Website Step #3: Build Citation Sources and Collect Reviews GMB Open a GMB Profile So what does a dedicated roofing company need to do to start earning business online? First, they need to claim and fill out their Google My Business (GMB) profile. A GMB listing allows the search engine to better understand the location and function of your company. Whatever address you use for the GMB account, make sure all your other citation sources match it! The profile will request many other details of your business. Fill out as much of the information as you can, and check back yearly to make sure your data is still accurate. GMB also allows you to post photos and videos of your business and personnel. Try taking some pictures of your finished roofing projects to post on your account! You can even use existing materials from your Facebook Business to get started. Website Optimization Create Your Optimized Website We can't stress enough just how important it is to nail your company website! So many businesses put up a cookie-cutter, terribly written website and earn inferior leads as a result. If you want your website to do well, make sure you have it crafted by a professional team that knows what they're doing. A healthy site relies on an organized collection of service pages, keyword optimization, quality content, simplified navigation, lots of schema coding, and review integration.  No single marketing professional can provide all of these aspects, which is why it's best to rely on a well-rated team. Few other factors of your online marketing so heavily impact your online lead success! Once you've established a well-optimized website, you'll have the foundation necessary to spring into the rest of the SEO basics. Citations & Reviews Create More Listings and Earn Reviews There's no greater mark of authenticity than a host of glowing customer recommendations. Client feedback shows trustworthiness, one of the three E-A-T factors that Google analyses when ranking a roofing company brand. But, of course, the only way to pull in reviews is to establish listings for your business. As we've already mentioned, your GMB account is a great place to start. In addition, Google Reviews naturally integrate well with local search results, making your business much more visible. However, the search engine provides better results when reviews come from a variety of sources. That's where citation sources come into play. These companies offer additional venues to list your company address and services, not to mention a convenient way to collect reviews. While some shady companies might push you to list dozens of obscure websites, it's best to start with more established brands. The Better Business Bureau, Yelp, and Angie's List are a few intelligent places. Overcoming the Online Competition We have a saying at the Webmasters, “You don't have to be perfect. You have to be better than everyone else.” So far, we've covered online activities that will keep you in pace with the rest of the successful roofing companies. Now we come to the SEO basics that make your brand stand out as a clear winner. SEO Strategies for Winners Ask for reviews all the time. Regularly blog on the company website. Create and manage a Facebook Business page. Take advantage of customer complaints. We've already talked about how critical reviews are for your business. So why not ask for them consistently, especially after a job is well-done? Our team at Roofing Webmasters gets even more SEO power out of client feedback through a tool called DataPins. It adds geotagged data that shows Google the approximate locations of all job sites and showcases our clients' roofing projects. While that level of review enhancement is pretty rare, a few other tools out on the market can provide added benefits for all your reviews. Few roofing companies faithfully add to their company blog, which is why those that do consistently add well-written content are certain to stand out. The best part? You can take the informative material and share them on your social media pages for some added oomph! That's just one reason to create a Facebook Business page, by the way. The social media platform offers a beautiful place to share information about your business, showcase your latest work, and tactfully address negative customer feedback. Looking for More Online Leads? Follow these winning strategies and SEO basics, and you'll undoubtedly start earning higher rankings for your website. If you've been frustrated with organic or paid search, however, our team at Roofing Webmasters would love to help. Check out some resources throughout our website. The post How Do I Beat Other Roofers Online With SEO? (Podcast) appeared first on Roofing Webmasters.

Apart from employees and equipment, your brand is the most important company asset. Effective branding separates fledgling companies from industry champions. Despite this, thousands of plumbing contractors continue to neglect branded SEO online. Below, Jason and Nolen discuss how to unlock your brand’s potential in organic search. They’ll also point out some disastrous mistakes that hurt local businesses. If you desire stronger online lead generation, be sure to listen closely! Pro Tips for Plumbing Contractors * Never abandon an established brand name or URL, unless you absolutely have to. * Treat your digital brand with the same respect as you would your physical brand. * Don’t try to “game the system” using your GMB account. It could cost you! * Negative reviews lose their impact when surrounded by a host of positive feedback. * Make sure your website is optimized for local search. What is Branded SEO? Branded SEO refers to optimizing your online assets in a way that makes your brand more recognizable and trusted by Google. Just like developing trust with someone takes time and effort, so does establishing your trustworthiness with the world’s most popular search engine. As you prove your company’s reliability, local search rankings almost always rise as a result.  Why Trust Matters Google Search strives to provide finely tuned results for all of its user base. If you want to buy tickets to a football game or purchase a gift for a family member, the search engine wants to make sure the results you see not only match the keywords you typed but that they bring you much closer to your desired service/product. If they believe a website won’t provide dependable results, that site will never see page one rankings! In other words, Google needs to know that you’ll provide the quality services you claim to. Any plumbing company can say they provide “professional water heater repair in San Antonio, TX”, but only a handful get listed. How do these businesses achieve such fantastic success? Let’s break down that process. Strategy for Successful Branded SEO Complete Your GMB Listing Everything starts with your online company listing! Google My Business (GMB) provides a free, convenient way to get your plumbing business listed. Without claiming and completely filling out this profile, it’s almost impossible to achieve top rankings in local search. Then again, businesses that take full advantage of GMB tend to enjoy higher rank and website traffic! If you haven’t already, make sure your business listing has been claimed and finished. Again, it’s free and from Google. That alone makes GMB worth the minimal time investment! Just make sure that the address you register with Google is the same one you use for all your other citation sources (such as Yelp and BBB), and vice versa. Even differences in abbreviation can make Google suspicious. Optimize Your Website We could spend hours talking about what makes a website appear more trustworthy to Google. The company website is an integral part of branded SEO. Google Search regularly combs through your site, searching for new pages and content. If its crawlers (bots used to examine a site) discover these elements, it’s much more likely to judge your company favorably. * Service Pages * A Company Blog * Clearly Visible Branding (Logo, Contact Info, Etc.) * A Sitemap * Applicable Keyword Usage * Professional Content Formatting * Optimized Imagery * Schema Coding

Apart from employees and equipment, your brand is the most important company asset. Effective branding separates fledgling companies from industry champions. Despite this, thousands of plumbing contractors continue to neglect branded SEO online. Below, Jason and Nolen discuss how to unlock your brand’s potential in organic search. They’ll also point out some disastrous mistakes that hurt local businesses. If you desire stronger online lead generation, be sure to listen closely! Pro Tips for Plumbing Contractors * Never abandon an established brand name or URL, unless you absolutely have to. * Treat your digital brand with the same respect as you would your physical brand. * Don’t try to “game the system” using your GMB account. It could cost you! * Negative reviews lose their impact when surrounded by a host of positive feedback. * Make sure your website is optimized for local search. What is Branded SEO? Branded SEO refers to optimizing your online assets in a way that makes your brand more recognizable and trusted by Google. Just like developing trust with someone takes time and effort, so does establishing your trustworthiness with the world’s most popular search engine. As you prove your company’s reliability, local search rankings almost always rise as a result.  Why Trust Matters Google Search strives to provide finely tuned results for all of its user base. If you want to buy tickets to a football game or purchase a gift for a family member, the search engine wants to make sure the results you see not only match the keywords you typed but that they bring you much closer to your desired service/product. If they believe a website won’t provide dependable results, that site will never see page one rankings! In other words, Google needs to know that you’ll provide the quality services you claim to. Any plumbing company can say they provide “professional water heater repair in San Antonio, TX”, but only a handful get listed. How do these businesses achieve such fantastic success? Let’s break down that process. Strategy for Successful Branded SEO Complete Your GMB Listing Everything starts with your online company listing! Google My Business (GMB) provides a free, convenient way to get your plumbing business listed. Without claiming and completely filling out this profile, it’s almost impossible to achieve top rankings in local search. Then again, businesses that take full advantage of GMB tend to enjoy higher rank and website traffic! If you haven’t already, make sure your business listing has been claimed and finished. Again, it’s free and from Google. That alone makes GMB worth the minimal time investment! Just make sure that the address you register with Google is the same one you use for all your other citation sources (such as Yelp and BBB), and vice versa. Even differences in abbreviation can make Google suspicious. Optimize Your Website We could spend hours talking about what makes a website appear more trustworthy to Google. The company website is an integral part of branded SEO. Google Search regularly combs through your site, searching for new pages and content. If its crawlers (bots used to examine a site) discover these elements, it’s much more likely to judge your company favorably. * Service Pages * A Company Blog * Clearly Visible Branding (Logo, Contact Info, Etc.) * A Sitemap * Applicable Keyword Usage * Professional Content Formatting * Optimized Imagery * Schema Coding

We take a deep dive into Google My Business. Why does an auto repair shop need a Google My Business (GMB) profile? How do you set up or update your GMB profile? How can you optimize your GMB profile to be found online?

In this episode, I talk about the 2 most common mistakes people make with the optimization of their Google My Business (GMB) listings.These 2 overlooked areas are a big deal in local SEO because of the influence they have on your presence in Google Maps, or Google local search results.Get these two areas in your GMB settings optimized correctly and you can open your business up to a whole new world of customers, phone calls, website visitors, and traffic from Google search.Continue overlooking these 2 areas, and your business can be dramatically diluted in the broader scope of your presence in Google Maps and Google local search.Let us know what you think of these 2 areas of optimization within your Google My Business listing!And thank you for listening to our SEO Secrets podcast.We would be honored if you would leave us an honest rating and review on iTunes!Thanks again for listening. See acast.com/privacy for privacy and opt-out information.

If you want to increase your local market presence, listen to this episode and follow the suggestions. Bradley Benner gives us some incredible ways to maximize our use of what Google provides to us at no charge. Listen, take notes and implement! For more information go to www.BusinessOwnerFreedom.com/blog Our discussion today included these points and more: 1. The power of a mastermind 2. Three main areas to focus on for a local business. 3. Why you need to be in the top three listings on google. 4. Google My Business (GMB). 5. The importance of a mobile format. 6. Why a small footprint local marketing agency may be best for your business.  7. What marketing should cost a small business.  and so much more...  Contact Bradley For additional insights go to www.BusinessOwnerFreedom.com to join our community. We look forward to getting to know you.  Join the Business Owner Freedom Mastermind. Connect with Business Owner Freedom and Gregory: Website LinkedIn Facebook   If you have questions or show subject suggestions, you can submit those via email to askgreg@gregorygray.com. If you truly enjoyed the show, don't forget to leave a positive rating and review on iTunes. We are preparing more episodes, so join us again next week! Thank you for tuning in to the Business Owner Freedom Podcast!   Copyright © 2019 BOFP

Google has been investing a significant amount of resources into Google My Business (GMB) but not a lot of businesses are fully taking advantage of it yet. David discusses why he thinks that’s about to change and why GMB is becoming more important than ever for Local SEO.

The key to increasing foot traffic during the holiday season, however, begins online. While 76% of holiday shoppers prefer going to a physical store for their gift shopping, 97% of consumers report having turned to the web for more information before visiting a store. That’s why this holiday season is a great time to make sure your Google My Business (GMB) listing accurate and up-to-date. Not to mention, while it’s certainly vital to get your Google listing ready for the holiday rush, you’ll reap the rewards of an appealing and well-maintained GMB listing all year round.

Automotive dealers know that online reviews are important to consumers and most have focused on building high numbers of reviews. Google reviews are the most critical because they are prominently displayed on the dealer's Google My Business (GMB) panel. The consumers who click the "Website" button on GMB represent the highest quality and highest converting channel for auto dealers. So in this podcast, I discuss why many dealers only have half of their online reputation management process in place. After listening to this podcast, you may want to get a demo of Widewail here: http://bit.ly/widewail

How To Approach Local SEO and Increase Rankings If Your Business Has Multiple Locations If your business has multiple locations, you need a slightly different approach to your local SEO strategy.  There are a few simple but highly effective concepts you can deploy to maximize your exposure and increase your Google rankings for all locations.  In this episode we'll break down the subtle differences that are needed when you feature multiple locations on your website, in order to get every location ranked and dominate in your local market! What You’ll Learn How to setup pages on your website to rank and dominate for each location you have Setting up one website with a page for each location is better than having separate websites for each location Make sure you have a Google My Business (GMB) listing for each business location Create an individual page on your website for each business location you have Link to these individual location pages from the respective GMB listing for each page Create a main "Locations" page on your website, making it an index listing of each location Link to each individual location page from the main Locations listing page Make each location page unique to the location, using images and information about the location Optimize location pages for the specific city that the business location is within Make your homepage focused on the brand and identity, not the locations you serve Be careful when setting up your service area in GMB so you do not overlap locations Make sure any local citations or online profiles for each location are linking back to the individual location pages on your website If you choose to have unique Facebook pages for each location, take advantage of Facebook Locations to manage them View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode27

Introduction To The GMB Offer Posts and How To Craft A Great Offer Google has released a new feature within Google My Business (GMB) called Offer Posts. The new GMB offer posts are very similar to the traditional posts, but you can use them to post sales, discounts, promotions, or other special offers.  The new offer posts have some unique features like staring date and ending date, promo codes, and more! We'll break down the features, and go over some best practices to leverage this new feature to help you improve SEO, gain rankings, and get more sales! YOU'LL LEARN What is the "posts" feature in your Google My Business listing What is the new GMB offer posts feature How is an offer post different than a traditional post Where you'll find the GMB offer posts feature in your GMB listing How often you should put out new GMB posts How many words you can use in a GMB post What types of offer posts are having the best conversion rates How to construct a good offer within GMB offer posts How you can use keywords in your posts for SEO How to set starting and ending dates for your offer post Using promo codes in your offer post for eCommerce applications Using promo codes in your offer posts for non-eCommerce situations Benefits of using images with text overlays in your posts How to make a GMB offer post with a strong call to action (CTA) How to present a clear CTA for your offer with relatable context Thanks for Listening! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode19

Sandro & Liz go reiterate why you should be updating your Google My Business (GMB) profile and discuss an exciting new development in the Google Q&A portion of GMB. Sandro mentions our Google Q&A episode which can be found here http://60secondmarketing.libsyn.com/overview-of-google-posts Episode 0280 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

As the trend of “Near Me” searching continues to increase, it has become important, more than ever, to confirm that your search engine optimization (SEO) is up to par. Under the umbrella of SEO falls the free tool Google My Business (GMB) that most companies use and should be a valuable part of any company's SEO strategy. In this installment of MoreVisibility's Eye on Digital Marketing podcast, our interactive marketing experts will explore:  What is GMB and its “trackability”  Where and what information shows up in search  The benefits of GMB for brick-and-mortar and fully online businesses  And so much more! Listen to learn the hottest GMB tips now! Would you like to boost your business through organic listings? Please contact the Digital Marketing experts at MoreVisibility.

Today we talk about using Google My Business (GMB) to set up special hours for your small business. Whether it's for a holiday or a special event you'll want to let your customers know whether or not you're open when they do a Google search for your business! We reference the GMB site https://www.google.com/business