The science that deals with populations and their structures, statistically and theoretically
“Whether you're a personal brand or business brand, you definitely have to define who your target audience is. When you try to talk to everybody you talk to no one.” -Rachel Gogos Immerse yourself in the latest "Behind The brandiD " microsode, where Rachel and Christy discuss the intricacies of defining and marketing towards a specific audience. Gain valuable insights into:
Connor interviews Professor Eric Kaufmann, adjunct fellow at the Manhattan Institute and head of the Centre for Heterodox Social Science at the University of Buckingham, about his 2018 book Whiteshift, the origins and aims of Woke, and if demographic change spells cultural extinction for the Anglosphere.
In this episode, Rick speaks with Marek Health provider Jessica Raymond. Jessica explains the importance of regular, detailed bloodwork, how Marek Health operates, and what she sees as the most common health challenges for the Alloy Personal Training client avatar.At its core, Marek Health offers concierge detailed bloodwork, providing individuals with a proactive and comprehensive view of their health.This approach goes beyond the conventional disease-focused perspective, offering a lens to health optimization. The process involves getting lab work done at convenient locations in all 50 states.The process begins with individuals receiving an order for lab work. Once the lab results are in, a health coach like Jessica meticulously analyzes the lab work, focusing on a range of factors from hormones to cardiovascular markers.For Alloy's target demographic of 45 to 65-year-olds, common health challenges often include fluctuations in testosterone levels, issues related to insulin resistance, and the impact of thyroid health.By identifying these challenges early through detailed bloodwork, Marek Health aims to empower individuals to take proactive steps toward health optimization.Marek Health's proactive and detailed bloodwork approach aligns seamlessly with Alloy Personal Training's commitment to helping individuals look good, feel great, and live life to the fullest.Tune in to learn more!Key TakeawaysIntro (00:00)Meet Jessica Raymond (00:38)What is Marek Health (09:18)How Marek Health works (12:20)The value of getting regular bloodwork (21:21)How Marek Health and Alloy align perfectly (23:53)Health challenges in the Alloy client avatar (26:31)Additional Resources:- Marek Health: https://marekhealth.com/- Connect with Jessica: https://liv1health.com/- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!
The involvement of women in Mexican drug cartels has evolved over time, reflecting changing dynamics within these criminal organizations. Here's a summary of key aspects related to the increased participation of women in Mexican cartels:Historical Background: Traditionally, women in Mexican cartels played supportive roles, such as acting as couriers, informants, or maintaining familial connections to cartel members. However, their direct involvement in criminal activities was limited.Evolution of Roles: Over the years, the roles of women in cartels have expanded. Women are now involved in a wider range of activities, including drug trafficking, money laundering, and managing illicit businesses. Some women have risen to positions of power within the cartels, challenging traditional gender norms.Leadership Roles: While men have historically dominated leadership positions in cartels, there have been instances where women have assumed prominent roles. For example, women known as "narco-juniors" or "narco princesses" may inherit leadership positions within cartels due to family ties.Exploitation of Stereotypes: Cartels have exploited traditional gender roles and stereotypes in Mexican society. Women are sometimes used to transport drugs, as they may be subject to less scrutiny from law enforcement. Additionally, women may be involved in bribery and corruption, taking advantage of societal expectations about women being less likely to engage in criminal activities.Violent Roles: In some cases, women have been involved in violent activities, including acting as assassins or enforcers for the cartels. This represents a departure from traditional expectations regarding women's involvement in criminal organizations.Challenges for Law Enforcement: The increasing involvement of women in cartels poses challenges for law enforcement, as it complicates profiling and detection efforts. Women may be less likely to arouse suspicion, allowing them to operate discreetly within the criminal networks.Impact on Communities: The presence of cartels, regardless of gender dynamics, has significant negative impacts on local communities. Drug-related violence, corruption, and the erosion of social fabric are consequences that affect both men and women.(commercial at 10:54)to contact me:email@example.com:More Women Than Ever Are Joining Cartels (vice.com)This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5080327/advertisement
Salt Lake City's youth population is at a 100-year low. That's the latest from Kem C Gardner Policy Institute. Their Director of Demographic Research Mallory Bateman discusses why.
EPISODE SUMMARY: What if you could construct the life of your dreams in real estate? What if you could transition smoothly into small business ownership, taking bold steps out of your 9-to-5 job? Join me as I explore these possibilities with Chandler Reed, a seasoned entrepreneur who did just that. Chandler's journey from finance to real estate professional to CEO of his own business is an electrifying testament to the power of networking, taking risks, and seizing unexpected opportunities. His story is a real-life embodiment of what it truly means to build a satisfying life beyond just financial success. Navigating the world of entrepreneurship is no small feat. Chandler shares the intricacies of managing and growing a business, including the emotional toll of letting team members go, and the challenges of running a project-based business. He also reveals his future plans, which include purchasing another business and building an online community for aspiring entrepreneurs. But Chandler's entrepreneurial journey is not just about the trials; it's also about the triumphs. He has hosted bootcamps for those eager to learn about business searching and buying - a clear demonstration of his commitment to helping others make a similar shift from corporate life, and a testament to his passion for business. Sales and people management are crucial components of entrepreneurship. Chandler and I explore these in-depth, discussing misconceptions about sales, the importance of authenticity, and how to provide real value to customers. We also dive into the art of managing employees – drawing from our experiences in leading sports teams and divisions. Learn why clear communication, understanding employee needs, and leading by example are vital in creating a thriving and engaged team. Join Chandler Reed and me for this exploration of real estate entrepreneurship, business growth, and the pursuit of a fulfilling life. Ready to carve out your own path in the business world? This episode is your stepping stone. CHANDLER'S BIO: Chandler is the Owner and CEO of Get Green NOI, a commercial green energy contractor that he acquired with Sam Rosati in May of 2021. He is also the Co-Founder of SMBootcamp, a leading education platform in the small-to-medium business (SMB) M&A industry. In prior work lives he worked in the Commercial Real Estate Development and Multifamily Private Equity industries. In his free time, he enjoys golf, Tampa Bay Sporting Events, and Gator Football. Chandler is a lifelong resident of Tampa Bay. GET IN TOUCH WITH CHANDLER: www.smbootcamp.co EPISODE CHAPTERS: (0:00:13) - Constructing Dream Lives in Real Estate Entrepreneur Chandler Reed shares his journey from finance to business ownership, emphasizing the power of networking and taking risks. (0:04:43) - Transitioning Into Small Business Ownership Transitioning from analyst to CEO, our guest shares struggles of small business ownership during revenue increase and decline. (0:16:06) - Managing and Growing a Business Host and guest discuss the emotional toll of firing employees, support from mentors, future plans, and love for business. (0:22:28) - Demographics and Takeaways From Boot Camps Boot camps for business search and buying emphasize hard work, self-awareness, and hiring experts rather than doing everything alone. (0:29:30) - Sales and People Management Challenges Authenticity, value, and communication are crucial in sales and management, as discussed in this chapter.
In a rapidly advancing digital era, the need for computer science education has never been more crucial. It's not just about learning to code; it's about fostering critical thinking, problem-solving skills, and preparing students for a future where technology is at the forefront of every industry. Today, we're diving deep into the reasons why educators, parents, and policymakers are recognizing the value of bringing computational thinking into the curriculum and why computer science is more than coding. The Rundown 00:36 - Moment of Zen Computations are everywhere, once you begin to look at things in a certain way. - Rudy Rucker 01:00 - ChatGPT changes in the news! 02:14 - What is Computer Science? 03:24 - What is Computational Thinking? - Computational thinking is an interrelated set of skills and practices for solving complex problems, a way to learn topics in many disciplines, and a necessity for fully participating in a computational world - Digital Promise Computational Thinking for Next Generation Science Toolkit 06:30 - In Michigan, and all over the US, there is a big focus on reaching all students with CS, especially those not currently well-represented in CS careers. Why is this important? Demographics show that 67% of AI specialists are white and 91% are men. https://advocacy.code.org/state-handouts/Michigan.pdf 2023 State of CS Report 08:42 - More than a Glitch - Meredith Broussard 09:30 - Vocational models, Micro-learning and Equity 12:41 - What is a "Foundational Computer Science Class" and why is it a baseline? - MI CS Standards 17:02 - TCAPS Computer Science Weeks - bit.ly/TCAPSCodes 20:57 - Computer Science and Digital Citizenship 22:51 - Tech Tool of the Week: https://www.csedweek.org/ Additional Resources to share: CS Equity Guide (written for California, but useful for us as well) CS Summit - 11/3/23 Copy of CS for MI 2023 Slide Deck - CS Leadership Summit IET Grant - Michigan - Copy of 2023-2024 Implementing Effective Use of Technology Grant Overview 99b Grant - Michigan - 99b Grant Criteria Overview Please rate and review the podcast on your app of choice and leave us a comment on LinkedIn, Twitter, Facebook, or Instagram Thank you so much for listening and inspiring! Hosts: Danelle Brostrom, Larry Burden Um and Ramble Editing: Larry Burden Cover art created with help from Adobe Firefly.
In this episode (#232) of Leupold's Hunt Talk Radio, Randy and Andrew McKean explore more of the efforts to marginalize hunters and hunting in wildlife management. In this episode we are joined by Tony Wasley, former Director of Nevada Department of Wildlife, now with the Wildlife Management Institute focusing on the relevancy of hunting and hunters in a rapidly changing society. Nevada is one of the most diverse and urbanized states, forcing Tony and his Commission to address rapidly changing demographics, lower participation, and maintaining relevance in an urbanized populace. Tony shares his research and what messages are proven winners and failures. Learn more about your ad choices. Visit megaphone.fm/adchoices
Alan Nevin is a renowned demographer and economist whose new book, "The Next Half Century: Prepare for an Amazing Change in World Prosperity," offers insight into population, lifestyle, education and employment patterns that will affect our globe over the next 50 years. Follow our podcast on Facebook @NateHaberPodcast If you enjoyed this episode, you might also like: Ep. 328 - Leif Cocks :: Saving Orangutans from Extinction Ep. 182 - Mike Silvestrini :: Invest in Renewable Energy
Mike Ferguson in the Morning 11-20-23 Missouri's voter I.D. law is back in court. Texas Gov. Abbott endorses Trump. Are polls still valuable? Sen. Nick Schroer talks about the legal challenges to Missouri's pro-life law. https://www.senate.mo.gov/Senators/Member/02) (@NickBSchroer) Mike went to see Faster Pussycat over the weekend and noted that the crowd demographics seem to be changing at heavy metal concerts. Website: https://newstalkstl.com/ Livestream 24/7: http://bit.ly/newstalkstlstream Rumble: https://rumble.com/c/NewsTalkSTLSee omnystudio.com/listener for privacy information.
Welcome back to The Radcast! Get ready for the exciting business and marketing tales that made waves in the week of November 17, 2023.Prepare to be touched by the heartwarming story of a 71-year-old hiker and his faithful Jack Terrier, illustrating the unbreakable bond between man and his best friend. Then, plunge into the beverage scene's revolution with Safety Shot, ESPN BET, and Baskin-Robbins adding a sweet twist to Thanksgiving with their "Turkey Day Fixins" ice cream. Discover the secrets of Gen Z's podcast habits and their far-reaching implications for brand engagement. Brace yourself for the unexpected as McDonald's and Crocs unveil $75 shoes inspired by Grimace and the Hamburglar, and Kraft Real Mayo sets out to make 'moist' the Word of the Year. Lastly, witness Walmart's star-studded strategy featuring the cast of 'Mean Girls' to elevate Black Friday sales, promising a mix of drama and unbeatable deals.Join us as we navigate the twists and turns of the business world, delivering the raddest insights and stories every week. With Thanksgiving just around the corner, we're serving up a side of excitement that will leave you grateful for the thrilling business adventures keeping us on the edge of our seats. Stay radical, and may your Thanksgiving be as thrilling as it is thankful!Dog found alive beside owner's body months after both went missing on hike (02:05)https://www.sfgate.com/news/article/dog-found-alive-beside-owner-s-body-months-after-18490905.php Blood Alcohol Detox Functional Beverage, Safety Shot (04:32) What is ESPN BET? How do you use it? Where is it legal? (09:20)https://www.espn.com/espn/betting/story/_/id/38897700/what-espn-bet-how-do-use-where-legal Baskin-Robbins Debuts New Ice Cream Flavor That Tastes Like Thanksgiving (12:00)https://www.eatthis.com/baskin-robbins-turkey-day-fixins-thanksgiving-ice-cream/ What Gen Z's Podcast Habits Can Teach Brands About Reaching The Coveted Demographic (14:32)https://adage.com/article/digital-marketing-ad-tech-news/what-gen-zs-podcast-habits-can-teach-brands/2529071#:~:text=Eighty%2Dfour%20percent%20of%20Gen,brands%2C%20such%20as%20product%20placement. If you want to learn more from Ryan directly, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. (18:00) Elon Musk says X is changing its algorithm to highlight smaller accounts (18:20)https://techcrunch.com/2023/11/13/elon-musk-says-x-is-changing-its-algorithm-to-highlight-smaller-accounts/ McDonald's and Crocs are releasing a line of $75 shoes inspired by Grimace and the Hamburglar (21:00)https://www.cnbc.com/2023/11/13/mcdonalds-and-crocs-to-release-shoes-inspired-by-grimace-hamburglar.html Kraft Real Mayo seeks to make ‘moist' Word of the Year via search hacking (24:54)https://www.marketingdive.com/news/kraft-real-mayo-moist-Merriam-Webster-word-year-search-hacking/699125/ Walmart reunites ‘Mean Girls' to boost Black Friday push (28:20)https://www.marketingdive.com/news/walmart-mean-girls-black-friday-ad-campaign/698476/ Sponsor Caldera Labs (29:40)High-performance men's skincare line Website: https://calderalab.comUse code Radryan for 20% off The newest product: a facial sunscreen that fits right into the regimen daily routine If you enjoyed this episode and want to learn more join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbrandingLearn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!
A new article from the Washington Post claims Millennials aren't having children. We discuss this and the latest “death order” from UK courts against disabled children, New York's war against pregnancy resource centers, and double uteruses?! Topics Discussed:Millennials Aren't Having KidsWoman With Double Uterus Pregnant In Both UterusesCanadian Prime Minister Says ‘Killing of Babies' Must StopUK Judge rules to remove life support from 7-month-old baby against parents' wishesCourt instructs New York officials to leave the Nuns alone Links Mentioned:Millennials aren't having kids. Here are the reasons why. - Washington PostPro-Life America Podcast Episode 46: The Alarming Decline of Birth Rates WorldwideStatistics: Percentage of the U.S. population who have completed four years of collegeMore Women Than Men Are Going to College. That May Change the Economy. - New York TimesWhat the data says about abortion in the U.S. - Pew ResearchUS woman with rare double uterus expecting babies in both - Insider PaperInfo on Uterus DidelphysCanadian PM tells Israel ‘killing of babies' must stop - Insider PaperIndi Gregory: Judge rules to remove life support from 7-month-old baby against parents' wishes - Christian PostA terminally ill baby at the center of a legal battle in Britain and Italy has died - AP NewsCourt instructs New York officials to leave Sisters of Life alone - Live Action NewsRate & Review Our Podcast Have a topic you want to see discussed on the show? [Submit it here.]To learn more about what Life Dynamics does, visit: https://lifedynamics.com/about-us/Support Our Work
Join Garrett Clark as he sits down with Britnie Larsen, Founder and CEO of Pierced Co, a mother-daughter owned company that makes timeless, hypoallergenic earrings that can be worn in the pool, at the gym, and overnight. They discuss Britnie's entrepreneurial journey from selling bows to her friends to selling earrings online. They also break down how she successfully scaled her business and the obstacles she has had to face along the way. Britnie also breaks down what makes her earrings unique. According to Britnie, Pierced uses high grade, medical stainless steel that is eco-friendly and corrosion resistant. In addition, they are also Physical Vapor Deposition (PVD) vacuum coated that provides an extremely durable coating. Outline of the conversation: 0:00 Background of Britnie Larsen and Pierced Co 4:00 Managing supply, design, manufacturing 7:30 Timelines and favorites 8:30 Business model 12:30 Managing shipping and fulfillment 14:15 Sales, growth and discipline 17:00 Marketing and distribution channels 20:00 Supply chain issues 20:50 Demographic of customers 24:00 Closing Show links: https://www.piercedco.com Social: Twitter - https://twitter.com/siliconslopes Instagram - https://www.instagram.com/siliconslopes/ LinkedIn - https://www.linkedin.com/company/silicon-slopes/ YouTube - https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw Apple Podcasts - https://podcasts.apple.com/us/podcast/meat-potatoes-podcast/id1262148655 Spotify Podcasts - https://open.spotify.com/show/4T9PSMVqgQNf7lCF3NdDgS?si=e0c6a92bc89e4fe7
Workplace violence is unique in that it's a hazard any industry is subject to. Certain employee groups are particularly at risk in today's workforce: those who serve customers or patients, handle a lot of cash, or are undocumented. Learn what an employer's role is in protecting these vulnerable groups with Yasmine Mustafa, co-founder and CEO of Roar, and workplace violence prevention expert Kimberly Urbanek.
Show is Sponsored by The Ayn Rand Institute https://www.aynrand.org/starthereandExpress VPN https://www.expressvpn.com/yaronJoin this channel to get access to perks:https://www.youtube.com/@YaronBrook/joinLike what you hear? Like, share, and subscribe to stay updated on new videos and help promote the Yaron Brook Show: https://bit.ly/3ztPxTxSupport the Show and become a sponsor: https://www.patreon.com/YaronBrookShowOr make a one-time donation: https://bit.ly/2RZOyJJOnline War; Continue the discussion by following Yaron on Twitter (https://bit.ly/3iMGl6z) and Facebook (https://bit.ly/3vvWDDC )Want to learn more about Ayn Rand and Objectivism? Visit the Ayn Rand Institute: https://bit.ly/35qoEC3#alshifa #governmentshutdown #hamaswar #gazaisrael #nikkihaley #capitalism #Economy #Objectivism #AynRand #politics #individualismThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3276901/advertisement
Stories we're following this morning at Progress Texas: A national energy analysis shows that ERCOT remains vulnerable to natural gas-related outages in freezing weather as winter approaches: https://www.kvue.com/article/weather/texas-grid-conditions-this-winter/269-d0171aff-35e8-44b9-b259-10b69c8e9153#amp_tf=From%20%251%24s&aoh=16998983290299&csi=0&referrer=https%3A%2F%2Fwww.google.com&share=https%3A%2F%2Fwww.kvue.com%2Farticle%2Fweather%2Ftexas-grid-conditions-this-winter%2F269-d0171aff-35e8-44b9-b259-10b69c8e9153 Joe Manchin's exit makes defeating Ted Cruz next year more a necessity than a luxury: https://www.dallasnews.com/news/politics/2023/11/13/with-losses-looming-elsewhere-national-democrats-target-ted-cruz-in-texas/ ...Democratic candidate Colin Allred makes his case to replace Cruz: https://cbsaustin.com/news/local/allred-on-senate-run-we-cant-afford-six-more-years-of-ted-cruz A big win in Sherman as the local ISD reverses a policy that upended a student production of Oklahoma! over gender roles: https://www.dallasnews.com/news/education/2023/11/13/sherman-isd-transgender-student-school-board-meeting/#amp_tf=From%20%251%24s&aoh=16999456040093&csi=0&referrer=https%3A%2F%2Fwww.google.com&share=https%3A%2F%2Fwww.dallasnews.com%2Fnews%2Feducation%2F2023%2F11%2F13%2Fsherman-isd-transgender-student-school-board-meeting%2F ...While a new investigation reveals a vast network of conservative PACs working to take over school boards statewide: https://www.texasobserver.org/school-board-pacs-consultants-right-wing/ Texans with compromised health are now more at risk due to a new law preventing employers from requiring COVID vaccines: https://www.texastribune.org/2023/11/13/texas-disabled-covid-vaccine-ban/ Demographic, economic and political change paints an interesting picture of Texas' future: https://www.nytimes.com/2023/11/13/us/texas-identity-population-politics-future.html Thanks for listening! Grab your tickets for our upcoming Austin and Dallas holiday parties, and consider making a donation to support our important work, at https://progresstexas.org/.
Facing tough times ahead, higher education enrollment is at a critical juncture, as discussed by seasoned experts Drumm McNaughton, Bill Conley, and Bob Massa in this episode. They examine the current landscape, characterized by fluctuating student numbers, the next two demographic cliffs, and changing educational trends. Drawing from recent reports by the National Student Clearinghouse and the College Board, they explore changing demographics, public skepticism towards higher education, and the unintended results of trending financial strategies. Key Discussion Points Enrollment Trends and Challenges: Significant long-term changes in higher education enrollment patterns post-COVID-19. Decreased enrollment in traditional four-year colleges, with a notable shift towards certificate programs. Racial demographics show flat rates for white students and increases for Asian and Latin/Hispanic students, with challenges persisting for predominantly white institutions. Reframing Financial Dynamics in Higher Ed: Discussion on the disparity between the sticker price and the net price of college education. Increased discounting by colleges is leading to reduced net revenues and potential implications for service and support levels. Highlighting the need for transparent communication about true costs and financial aid opportunities. Strategic Adaptation for Higher Education Institutions: Importance of understanding and adapting to market needs, including an emphasis on employability and alignment with workforce demands. The role of college missions in guiding responses to current challenges and the necessity to revisit and update them as needed. Importance of investing in strong enrollment management leadership. Accelerated Evolution of Higher Learning Structures: Predictions of ongoing demographic declines and their impact on enrollment. The necessity for higher education institutions to innovate and adapt to a potentially prolonged period of stagnation or decline in traditional student enrollment. Emphasis on strategic mergers, collaborations, and program adjustments to remain viable. Three Key Takeaways for Higher Education Leaders and Boards Acknowledge and respond proactively to the current demographic and financial challenges. Prioritize transparent communication about the value and cost of education. Embrace adaptability in institutional missions and practices to align with evolving market demands and expectations. Final Thoughts The episode concludes with a call for boldness and creativity in addressing these unprecedented challenges in higher education. The guests emphasized the importance of strategic leadership and innovation in navigating these turbulent times. Read the transcript on our website → About Our Podcast Guests Principals at Enrollment Intelligence Now Robert Massa Dr. Robert Massa, a seasoned professional in higher education enrollment, began his career in 1974 at Colgate University and retired in 2019 from Drew University. His career trajectory included key positions at Union College, Johns Hopkins University, Dickinson College, and Lafayette College. Massa's expertise extends to teaching, currently as an adjunct professor at the University of Southern California. He is known for his insights on data modeling in admissions, financial aid strategies, and non-academic criteria in admissions, contributing to several national publications and speaking at conferences. His educational background includes a BA from the University of Rochester and an EdD from Columbia University. William Conley Bill Conley began his career in education as an AP History teacher and coach at Delbarton School, transitioning into higher education enrollment management in 1980. His notable career includes roles at Lafayette College, Drew University, Case Western Reserve University, and Johns Hopkins University, before retiring in 2020 from Bucknell University. Throughout his forty-year career, Conley significantly improved admissions metrics and developed strategic infrastructures for recruitment and retention at each institution. He has been actively involved in professional organizations, holding leadership positions and contributing to publications in the field of higher education. Conley is a respected voice in higher education, frequently quoted and sought after for his insights and expertise. His educational background includes a BA from Colgate University and an M.Ed. from Harvard University. About the Host Dr. Drumm McNaughton, host of Changing Higher Ed®, is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm's website: https://changinghighered.com/. The Change Leader's Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: firstname.lastname@example.org #HigherEdEnrollment #EnrollmentCliff #ChangingHigherEd
Japanese idol industry creepiness infiltrating the “metal” world, AI public relations bots infiltrating my videos, Saint Vitus - Born Too Late vs. Trouble - The Skull track-by-track (sorta), and more! Album of discussion: Black Sabbath - Headless Cross (1989) ______________________________________ Find Nate: https://www.youtube.com/@borntoonate ______________________________________ Find Spirit Adrift: https://www.youtube.com/@spiritadriftmusic https://www.spiritadrift.com https://www.instagram.com/spiritadrift/ https://www.facebook.com/SpiritAdrift/ ______________________________________ Send questions, comments, online guitar lesson inquiries, or anything you'd like Nate to address on the podcast to: BIGRIFFENERGY@GMAIL.COM ______________________________________
Demographic change is a pressing issue facing organisations today. Early retirements, coupled with what Harvard Business Review describes as a caustic blend of ageism and cost-cutting measures, led to many businesses prematurely parting ways with older workers during the pandemic. When these seasoned employees left, they took with them a wealth of institutional knowledge, expertise, and loyalty. Those who remained are now grappling with an influx of Generation Z employees who have entirely different skills and work expectations. This dynamic is further complicated by new work models, including hybrid structures and boundaryless assignments. So, how do we navigate these generational differences in the workplace? In an interview with Biznews, Anne Rutledge, the Executive Director of Talent Solutions at Resourgenix, emphasises the importance of companies understanding the generational composition of their workforce, what motivates these different groups, and how to retain them. Rutledge advocates for mentorship programmes that foster collaboration, enhance problem-solving skills, and help younger generations develop soft skills. Rutledge also offers insights on how workplaces can be redesigned where people can connect or take a break, how companies can deal with boundaryless assignments, data privacy and developments in AI in the recruitment process.
On today's episode, Editor in Chief Sarah Wheeler talks with Lead Analyst Logan Mohtashami about new Census Bureau numbers, Jay Powell's latest remarks and what to expect from inventory as we head into the holidays.Related to this episode:Housing experts are hopeful the Fed is done with rate hikesHW TECH100HousingWire's YouTube ChannelEnjoy the episode!The HousingWire Daily podcast examines the most compelling articles reported across HW Media. Each morning, we provide our listeners with a deeper look into the stories coming across our newsrooms that are helping Move Markets Forward. Hosted and produced by the HW Media team.
Frustrated by a lack of understanding of consumer taste preferences and a lack of data-driven decision-making about winemaking, Katerina Axelsson, CEO and Co-Founder of Tastry, built an AI and chemical analysis system to solve this. With custom-built algorithms that take chemical analysis and develop flavor profiles and a database of consumer taste preferences that map to the US's 248M adults, Tastry is paving a new, innovative way to use data to make and market wine.Detailed Show Notes: Tastry was founded around 6 years ago, but 1st 4 were more of an R&D project, officially launched Dec 2021The wine industry is trying to anticipate what consumers wantNew wines have an 85% failure rate in the 1st yearPeople describing flavors in wine doesn't correlate with if they like itTastry uses AI and Machine Learning with chemical analysis to break down a wine's flavor2 databases - wine's flavor profile and consumer taste preferences that are matched togetherWine databaseAnalyze 10,000's of wines/yearChemical analysis is done in-house on standardized equipment but with proprietary softwareThe Top 2,000 wines based on IRI annually are analyzed to build a baseline data set as wineries' samples are proprietaryConsumer taste databaseDid double-blind tasting panels, asking consumers if they both liked or did not like wines; the negative preference is important for the flavor profile buildingConsumers also asked analog questions that became the Recommended by Tastry quizUse algorithms to relate data and predict preferences for the rest of the population (248M taste profiles)Can now predict individual consumer taste profiles if they take the Tasty quiz with 93% accuracy in how they would rate the winePalates are very unique; the largest cohort is only 13 peopleDemographics don't show a lot of differences in taste preferencesCustomers - work with >100 wineries, 22 of 25 largest wineriesWinemaker use casesComputational Blending - uses simulation to match profiles from different blends and adjustments; winemakers set parameters on what they are trying to achieveWinery had to switch from barrels to adjustments to 5x production and used blending to get a similar profileNavigating smoke taint (3k tons, $10M worth of fruit) - came back with a recipe that solved the issueMaintaining year-over-year consistencyWinery marketing use casesRecommended by Tastry plug-in for wine clubsLook more at finished wines and at competitive sets and overlap of consumer preferencesRetailer use casesRecommender helps get more niche brands discoveredThere is more traction for e-retailers now; pilots with big box retailersDec 2023 - Tastrt will announce a scalable way to access a broad # of winesStrong ROI - 44-215x, benefits mainly cost savings, increased revenueBusiness model - Vertical SaaS with consumption-based modelSubscription to dashboardLab analysis of samples provides ~$3,000 worth of analysis for a $370 list priceCompublend - per simulation chargeAccess to competitive data sets from the Top 2,000 winesPricing is the same for winemakers, marketing, and retailersRaised ~$10M in funding from individuals, early stage VC's, and strategic investors (wine, AI, retail) Get access to library episodes Hosted on Acast. See acast.com/privacy for more information.
Immerse yourself in a profound conversation with Sam Abrams and Danielle Struppa as we set sail into the stormy seas of cancel culture on American campuses. Ponder on the essence of freedom of expression, the intricacies of offensive language, and the implications of a trending phenomenon that is reshaping societal narratives. We dissect the potential hazards of a justice, equity, diversity, and inclusion worldview that's propagated within our educational institutions.Our discourse takes a turn towards academic freedom, a principle that could be endangered by personal biases. We underscore the urgency for developing critical thinking skills amongst students, fostering a sense of media literacy from an early age to discern divergent viewpoints. Striking a balance in presenting varying perspectives during classroom discussions is deemed crucial, as we delve into the role of administrators in ensuring this practice.As we navigate the contemporary education landscape, we confront the challenges posed by decreased student attention spans, attributed to the allure of social media, and the need for instilling factual groundwork within the classrooms. A noticeable shift from a traditional academic standpoint to advocacy is scrutinized, with a focus on teaching students to think independently rather than spoon-feeding viewpoints. Listen in as we explore the role of technology in enhancing student engagement, the necessity of including historical context in the curriculum, and expressing gratitude for the enlightening insights gained through these conversations.Support Our WorkThe Center for Demographics and Policy focuses on research and analysis of global, national, and regional demographic trends and explores policies that might produce favorable demographic results over time. It involves Chapman students in demographic research under the supervision of the Center's senior staff.Students work with the Center's director and engage in research that will serve them well as they look to develop their careers in business, the social sciences, and the arts. Students also have access to our advisory board, which includes distinguished Chapman faculty and major demographic scholars from across the country and the world.For additional information, please contact Mahnaz Asghari, sponsored project analyst for the Office of Research, at (714) 744-7635 or email@example.com.Follow us on LinkedIn:https://www.linkedin.com/company/the-feudal-future-podcast/Tweet thoughts: @joelkotkin, @mtoplansky, #FeudalFuture #BeyondFeudalismLearn more about Joel's book 'The Coming of Neo-Feudalism': https://amzn.to/3a1VV87Sign Up For News & Alerts: http://joelkotkin.com/#subscribeThis show is presented by the Chapman Center for Demographics and Policy, which focuses on research and analysis of global, national and regional demographic trends and explores policies that might produce favorable demographic results over time.
We had the privilege of sitting down with Isaac Adams and Austin Sutor who do ministry through their non-profit United? We Pray. https://uwepray.org/We hope you find this conversation thought-provoking and engaging!Show notes:Demographic research: https://uwepray.org/united-we-pray-ar...Isaac's article about not making your minority friends your primary resources on race: https://uwepray.org/united-we-pray-ar...Interview with Derwin Gray: https://uwepray.org/podcast/how-to-he...Austin's article about whether white folks need to apologize for slavery: https://uwepray.org/united-we-pray-ar...When using the word "woke": https://uwepray.org/united-we-pray-articles/uwp-woke/ ⚫CONNECT WITH US:
Full text: The homeschool landscape is changing. Our approach to school funding should, too. A recent Washington Post study found that homeschooling is booming in popularity. In districts with available data, the homeschool population has grown on average 51% since the 2017-2018 school year. Homeschooled students do not come from one ideological, racial, political, or religious background. The reasons families choose homeschooling are also diverse. Homeschoolers come from liberal districts and conservative districts alike, with diverse cultural makeups, pointing to the benefits of homeschooling and other non-traditional education settings for children from all walks of life. As education options expand, states should let education funding follow the students so they can learn in the environments that best meet their needs. In 2023, school choice programs don't serve one interest group. They serve everyone. States that are enacting school choice laws are helping families find the right fit for their children to succeed, whether that's through public, charter, magnet, private, online, or home education. All children should have the opportunity to learn in the schools that are best for them. --- Send in a voice message: https://podcasters.spotify.com/pod/show/coffeewithcascade/message
Barbara Wray, senior vice president of strategic growth with Wick Marketing, joins the Atlanta Real Estate Forum Radio podcast to discuss Wick Marketing's recent homebuyer research study. On the All About Real Estate segment, Wray chats with host Carol Morgan about the insightful results of targeting millennials and Gen Z new home buyers and how to utilize the results to build a successful sales and marketing strategy. With the building industry constantly evolving, Wick Marketing recently conducted a “Beyond Buyer Profiles and Demographics” study to understand buyers' thoughts better when purchasing a home. Wray and her team believe that utilizing fresh insights and data to build an accurate branding and marketing strategy can significantly improve how consumers engage with builders. The marketing firm commissioned its survey partner to create an attitudinal survey that provided information on how consumers feel about certain scenarios within the home-buying process. Wray said, “A major part of our role as a strategic firm is to understand our clients' customers.” From late March to early April of 2023, the survey studied a group of individuals who recently bought a home between November of 2022 and March of this year – a period that witnessed 10 interest rate increases, rising home prices and shortages in inventory. Wick Marketing wanted to understand how to market to buyers who are still interested in purchasing amid such difficulties. The attitudinal survey provided results for three separate groups, including a group of satisfaction, a group of disappointment and a group of regret: 22% of survey participants felt confident and satisfied with their recent home purchase 38% of survey participants felt burdened and disappointed in their purchase 40% of survey participants felt stressed and regretful of their home purchase Wray said, “This is an industry that tries hard to create an experience for their buyers…yet only 22% were confident and satisfied in their recent home buying process.” Another segment of the survey focused on trust. Results show that homebuyers trust family and friends the most, followed by 51% of participants highly trusting real estate agents. However, 37% expressed high trust for master-plan community representatives and 21% greatly trust their homebuilder representatives. Wray said, “It's hard to sell a home to someone who doesn't trust you.” Tune into the full interview above to learn more about Wick Marketing, or visit www.WickMarketing.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week's show, be sure to rate it.
Jason Hartman shares updates on a new program for empowered investors in episode 2075. They introduced the Empowered Investor Guides program, offering specialized guidance to property investors. The program aims to help property owners convert tenants into tenant buyers, increasing deposits and reducing the need for property management. Additionally, Jason discussed the strong equity positions of homeowners, with most having significant equity in their properties, making a housing crash unlikely. He also touched on the need to address housing affordability issues. Melody Wright returns as she discusses the oversaturation of the real estate market, particularly in the build-for-rent and multi-family sectors. She points out that the boom in building luxury properties and the overpricing of homes have resulted in an oversupply. Many builders have ignored the need for affordable housing, and there might be a need for government intervention to subsidize write-downs on overpriced properties. Wright also highlights the impact of demographic shifts, with fewer babies being born and boomers retiring, and their effects on housing trends. #Investment #RealEstate #EmpoweredInvestor #Housing #Equity #PropertyManagement #Affordability Key Takeaways: Jason's Editorial 1:26 FireYourManager.com 6:57 Ready for a soft landing 9:14 The COVID jobs recovery is complete (and then some) 9:52 Negative equity rates among mortgaged residential houses 13:36 Turning back the clocks on housing 14:25 More on housing affordability next week Melody Wright Interview part 2 15:30 Build to Rent 26:43 Demographics on household formation during covid, affordability and the new builds 36:54 Action steps Follow Jason on TWITTER, INSTAGRAM & LINKEDIN Twitter.com/JasonHartmanROI Instagram.com/jasonhartman1/ Linkedin.com/in/jasonhartmaninvestor/ Call our Investment Counselors at: 1-800-HARTMAN (US) or visit: https://www.jasonhartman.com/ Free Class: Easily get up to $250,000 in funding for real estate, business or anything else: http://JasonHartman.com/Fund CYA Protect Your Assets, Save Taxes & Estate Planning: http://JasonHartman.com/Protect Get wholesale real estate deals for investment or build a great business – Free Course: https://www.jasonhartman.com/deals Special Offer from Ron LeGrand: https://JasonHartman.com/Ron Free Mini-Book on Pandemic Investing: https://www.PandemicInvesting.com
Dr Paul Rivera provides insights into the $3 trillion Latino economy in the United States and asks whether the American dream is a broken promise for Latinos. Dr. Paul Rivera is co-founder of BeActChange, a former senior economist at USAID, and lecturer at California State University Channel Islands. Dr Rivera and show host Gene Tunny also discuss the challenges of delivering foreign aid and the importance of understanding local communities. Rivera shares a compelling example to illustrate this point.Please get in touch with any questions, comments and suggestions by emailing us at firstname.lastname@example.org or sending a voice message via https://www.speakpipe.com/economicsexplored. What's covered in EP213The American Dream and Latino economy with Paul Rivera. (0:03)International development, strategic planning, and community engagement. (4:41)Inadequate consultation in international development projects. (10:23)Latino population's role in US economy and American dream. (14:07)Latino mental health and the American Dream. (20:13)The economic power of the Latino community in the US. (25:45)Latino homeownership, education, and mental health. (29:12)The American Dream and its accessibility. (34:46)Immigrant experiences and the American dream. (40:06)Latino population growth in the US and its impact. (43:48)Marketing to the Latino community in the US. (47:26)Links relevant to the conversationAbout Dr Paul Rivera on his BeActChange website:https://beactchange.com/about-paul/Paul's LinkedIn page:https://www.linkedin.com/in/drpaulrivera/Paul's book Creating Your Limitless Life co-authored with Dr. Esther Zeledón:https://www.amazon.com.au/CREATING-YOUR-LIMITLESS-LIFE-Terms-ebook/dp/B0CFZN3FCSLatino GDP report 2023:https://lattitude.net/wp-content/uploads/2023/09/LDC%20GDP%20REPORT%202023.pdf
In today's episode, we have a thought-provoking discussion on diversity, equity, inclusion, and belonging (DEIB) with our guest, Scott Ballina. Scott is a seasoned DEIB practitioner and consultant who shares his personal journey and insights into creating inclusive environments within organizations.You'll learn:The importance of analyzing demographic data throughout the employee lifecycle, from recruiting to performance and promotion processes. The use of diverse interview panels and other tools to address bottlenecks and ensure diversity of input in decision makingThe challenges of obtaining data on race, ethnicity, gender identity, and sexual orientation, and how organizations navigate this complex issue.The significance of employee engagement surveys in assessing differences in employee experiences based on demographics. How organizations can address barriers and biases that may be holding certain groups back from reaching their full potential.Ultimately, this episode is a call to action for organizations to integrate DEI principles into their talent development strategies. Scott advocates for measuring the outcomes of these efforts and reaping the benefits of diverse and inclusive learning and development experiences.Connect with Andy Storch here:WebsiteLinkedInJoin us in the Talent Development Think Tank Community!Connect with Scott Ballina:LinkedIn
It seems like almost everyone is predicting that the number of licensed real estate professionals is about to fall off a cliff. On today's show Tim and Julie Harris will drill down on the predictions that there is going to be a real estate agent purge. Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? https://whylibertas.com/harris or text Tim directly 512-758-0206 IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com -The number of sales is at an all-time low. -Higher mortgage rates are causing many buyers to be sidelined. -Inventory is still scarce. -Weaker builders are stepping out of the market. -Overall uncertainty of recession causes many to procrastinate housing decisions. -Inflation continues to drive prices up. All these facts are true, but it's also true that you have a real estate license and you need to earn a living. So let's pivot to see why you can still not just survive but thrive. We'll look at some facts and some immediate action steps to take. REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, https://alltheleads.com/harris Facts: -Mortgage Interest Rates fell by a 1/2 point last week and are on track to at least stabilize, if not fall in the future. -Demand is still very high, with nearly 3 offers for every closed transaction last month. -Home prices continue to climb. This means the market is not crashing like people thought it would with higher rates. -It doesn't pay to wait. Rates will probably come down and settle around 6 to 6.5%, but prices won't come down at the same rate, in fact, they probably won't come down at all! Evidence of this is the last big inflationary cycle during the late 70's and early 80's. Even when rates were as high as 19%, prices didn't fall, people still bought and sold and the sun kept rising and setting. Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/?aff_code=670699 -Demographics and household formation are on your side. 27% of recent closings were millennials who were NOT breaking up with low-interest-rate mortgages. What to do NOW to be sure you'll survive and thrive? Will you still be in business next year, or will you be real estate road kill? 1. Get and follow an actual business plan immediately. The Real Estate Treasure Map, Survival Plan, and 90-Day Massive Action Plan are all included in Premier Coaching. You will have specific goals, an actual schedule, and a lead generation plan to follow. 2. Stop spending money on things that don't work or things that you think might work someday. You're gambling on your success when you're dependent on someone or something else to give you business. Do more of what IS working starting today. 3. Speak to 100% of your database before the end of the year. A minimum of 5 contacts per day on work days, but more is better. Use your F-O-R-D script and ask whom they know who could use your help buying or selling real estate. Offer a free comparative market analysis. 4. Systematize your open house system and have effective opens every weekend that's not a holiday weekend between now and the end of the year. Follow up immediately with all prospects. 5. Spend more time speaking to prospects about real estate than you do doom-scrolling for details about the commission lawsuits and other things you have no control over.
Tom welcomes back Michael Kao, former hedge fund manager and commodities trader to discuss the FOMC meeting and its impact on the market. Michael shares his thoughts on why the Fed chose to not hike rates this month, despite the stimulants passed by the government to counteract their depressant measures. He believes that the Fed will continue to stay higher for longer, favoring cash flow over terminal value plays, due to four factors unique to the US economy. However, this could lead to wage inflation and a potential wage-price spiral. Michael also expresses concern that the Fed's actions are creating a "recency bias" in the market, leading to overvalued risk assets. He also discusses the changing environment for equity multiples and the impact of China's labor force entering the market. The conversation then shifts to the role of gold as a hedge against inflation, deflation, and geopolitical uncertainties. They also talk about the potential for a resurgence of the US dollar and its impact on central banks and gold. Michael and the interviewer then dive into the macroeconomic issues concerning Japan and China, particularly their demographic changes and the potential consequences for their economies. They also discuss the balance sheet recession in Japan and the need for a coordinated effort in China to find a solution. Lastly they conclude with a discussion on the long-term structural issues facing China and the potential for high inflation for the next 15 years. Time Stamp References:0:00 - Introduction1:00 - FOMC Meeting Thoughts7:05 - Wage Inflation Spiral12:23 - Faith in the Fed?14:16 - Q.E. & Risk Assets18:16 - Long Curve Concerns20:34 - Oil & OPEC Cuts22:30 - Dollar Wrecking Ball26:45 - Energy & Europe32:50 - Japan's Bond Market36:33 - B.O.B. Rally & Gold41:20 - Golden Opinions48:06 - Sovereign End-Game55:58 - Outlook for Japan1:01:24 - Demographics & China1:04:03 - China's Big Problem1:05:06 - Concluding Thoughts Talking Points From This Episode The economic resilience of the US, and how the Fed is staying higher for longer in favour of cash flow. The risk of wages causing wage-price spirals and the danger of the Fed delaying responding to this inflationary pressure. The large global economies of Japan and China's demographic changes and their economic challenges. Guest Links:Website/Substack: https://www.urbankaoboy.com/aboutTwitter: https://twitter.com/@UrbanKaoboyArticle: https://www.urbankaoboy.com/p/re-inflationusd-the-four-horsemen Michael Kao is a seasoned investor and retired portfolio manager with 25 years of experience in commodities trading and hedge fund management. He has a lifelong passion for the markets and a keen interest in geopolitics, which has lead him to manage his own investments and publish his views on his SubStack Website – Kaoboy Musings. Known for his out of consensus calls that often wind up becoming consensus later on, Michael Kao strives to cut through the noise in his musings by introducing mental models from other disciplines and injecting ideas from eclectic topics. He aims to educate, encourage out-of-the-box thinking, elevate above the noise and entertain.
About The Guest(s):Renod Bejjani is the author of "Muslim's Five Biblical Essentials Every Christian Should Know and Do" and the president of iHOPE Ministries. He grew up in the Middle East and North Africa and has a deep understanding of the Muslim culture and worldview.Summary:Renod Bejjani joins Karen on the Blue Cord Podcast to discuss the ongoing conflict in the Holy Land and how Christians can engage with Muslims in a wise and gracious manner. Renod provides a historical and cultural context for the conflict, emphasizing that the root of the problem is sin. He explains that the solution lies in Jesus Christ and His ultimate return as the true ruler. Renod also highlights the importance of understanding the perspectives and worldviews of Muslims, shaped by their religion and the media, when engaging with them.Key Takeaways:The ongoing conflict in the Holy Land is rooted in sin and the rejection of God's rule.Muslims have a religious mandate to spread Islam, which can be done through persuasion or force.Muslims often have a preexisting bias against Israel and the United States due to media influence.Engaging with Muslims requires wisdom and understanding of their perspectives and worldviews.The ultimate solution to the conflict lies in Jesus Christ and His return as the true ruler.Quotes:"The problem is sin. We as human beings are sinful." - Renod Bejjani"The only true solution is Jesus Christ as Lord of Lords and King of Kings." - Renod Bejjani"They have a preexisting bias, just like we do, and they're also dealing with trauma." - Renod BejjaniChapters:00:00:00 Introduction to the podcast and the current situation in the Middle East00:01:00 Practical tips for engaging with Muslims00:02:00 Introduction of Renod Bejjani and his background00:03:00 Renod's experience with persecution and his transformation00:04:00 Overview of the conflict in the Holy Land00:05:00 Demographics of Jews and Muslims in the Holy Land00:06:00 Division between Jews and Palestinians00:07:00 Historical claims to the land by both groups00:08:00 Ongoing conflict and failed attempts at a solution00:09:00 The root of the problem is sin and the flawed human solutions00:10:00 The need for dependence on God and Jesus as the ultimate solution00:00:00 Introduction to the topic of finding a decisive victory00:15:00 Discussion on the cultural war and its impact00:16:00 The biblical perspective and the role of Jesus00:17:00 Practical engagement with refugees, international students, and others00:18:00 Understanding the backgrounds and views of Muslims00:19:00 The religious and media influences on their thoughts00:20:00 The mandate of spreading Islam and their negative view of America00:21:00 The bias and victim mentality of Muslims00:22:00 Being wise when engaging with people from other nations00:23:00 The anger and trauma experienced by Muslims in these situations
Wednesday Night Don-O-Mite (Ep 194) 11/1/2023 hosted by Don Tony Some Topics Discussed: Lexis King (Brian Pillman Jr) promo at Halloween Havoc: Was he the one behind the Trick Williams attack? King Bron: Could an alliance be coming between Bron Breakker and Lexis King including a feud involving Carmelo Hayes and Trick Williams? Von/Bron storyline quickly morphs into WrestleCrap NXT Halloween Havoc Night Two Results Plus: Lola Vice wins Women's Breakout Tournament; Trick Williams returns and Melo is stunned; Baron Corbin/Ilja Dragunov feud coming; Wes Lee wants Dirty Dom's NXT North American Title; Akita Tozawa taunts Meta Four throughout a Haunted House: for a match and more Bryan Danielson undergoes successful surgery for a broken orbital bone; will not return to the ring until early 2024. MJF vs Kenny Omega AEW World Championship Match lives up to the hype. But did the hype score a strong TV rating? Dynamite Deception: DT reveals a major omission by the elite media about the terrible AEW Dynamite 10/25/23 rating, and shreds their claims that NBA was the cause for the ratings drop AEW Dynamite 11/1/23 Results Plus: Tony Khan's 655th announcement flops; Adam Copeland spears Christian Cage; MJF scissors Max Caster; ROH 6 Man Tag Team Titles change hands; Paul Wight (Big Show) to return to the ring; Young Bucks suddenly realize Kenny Omega and Chris Jericho are a team and much more! AEW Full Gear 2023: New matches added, latest news and rumors AEW Rampage 11/3/23 and Collision 11/4/23 Previews: El Hijo del Vikingo vs Penta vs Komander, Darby Allin vs Lance Archer, Swerve Strickland in action, The Acclaimed: '69' Day Title Celebration and more! AEW Fans: Do you also watch WWE/NXT programming? PLEASE VOTE HERE: https://tinyurl.com/DTAEWPoll (Discussion about the poll results on 11/8/23 WND episode) Impact Wrestling, one week after announcing the 2024 return of TNA, hits new lows in 18-49 Demographic: 0.00 (not a typo) This Week In Wrestling Ratings Complete Report: Roman Reigns is NOT the head of SmackDown's table; The Miz/Imperium tops all; Okada/Danielson dwell the Dynamite cellar? Bron, Von and Dom tops NXT; Saturday Night's not alright for MJF vs Kenny Omega; Natalya vs Chelsea Green Trick or Street Fight scores a 'scary' rating; Carmelo Hayes and Santos Escobar continue to dwell in the basement; Impact Wrestling enters Blutarsky Territory and more!
Welcome back to another episode of Wicked Energy with JG! In today's episode, we dive deep into the world of energy branding with our special guest, Giles Powell. Join us as we explore the challenges and opportunities in building a strong brand in the energy industry. So sit back, relax, and join us as we uncover the secrets to successful energy branding with Giles Powell. This episode is brought to you by our sponsor, Ten X Technologies, who is pushing the boundaries of chemistry in the oil and gas industry. Don't miss it! Linked: https://www.linkedin.com/in/giles-powell-55854a47/ Website: https://www.slb.com/ Show Sponsors TenEx Technologies TenEx Technologies is a leading provider of nanotechnology-based products for the oil & gas industry. Their products are designed to improve the production of oil and gas wells, and they have been shown to be effective in a variety of field applications. Some of their key products include: NanoCLEAR: Tailored nanofluids to improve production of new completions and existing wells MicroHOLD: Cost-Effective Microparticle Slurry designed to improve frac efficiency and well production NoHIT: Innovative frac hit mitigation technology via in situ pressurization reaction SandBOND: Sand consolidation chemical solution CeraFLO: Greener, cost-effective proprietary blends to eliminate paraffin issues Website: https://www.tenextechnologies.com/ LinkedIn: https://www.linkedin.com/company/tenextechnologies/ InflowControl InflowControl is a tech firm specializing in enhancing oil production efficiency and minimizing environmental harm through their Autonomous Inflow Control Valve (AICV®). The technology boosts profitability in mature oil fields by filtering out undesired gas and water, allowing previously overlooked zones to contribute to production. This results in both higher profitability and Lower Carbon Oil for stakeholders. For more information, visit the links below: Website: www.inflowcontrol.no LinkedIn: https://www.linkedin.com/company/inflowcontrol-as/ YouTube: https://www.youtube.com/channel/UCqdgIooQhYtUBo-auUlYw-Q Wicked Energy For more info on Wicked Energy, please visit www.wickedenergy.io. For the video version, please visit the Wicked Energy YouTube channel at https://www.youtube.com/channel/UCL5PSzLBnSb7u1HD1xmLOJg If you or your company are interested in starting a podcast, visit https://www.wickedenergy.io/free-guide for a free guide on creating a successful podcast. Lastly, if you have any topics or guests you'd like to hear on the show, please email me at email@example.com or send me a message on LinkedIn.
Rich Baris (https://peoplespundit.locals.com/) is back with us for our Mischief Night broadcast 2023. I would like to talk to him about what the massive Israel v Palestine protests we see playing out the streets of America and Europe have to tell us about the future of the West. Over the weekend a big Lib college professor went on Bill Maher's show to ask for amnesty for their political crusading during the lockdowns in 2020, which begs the question: What are the conditions for forgiveness? Watch the full episode here: https://rumble.com/v3snf65-demographic-destiny-and-coof-amnesty-ft.-rich-baris-103023.html Support Our Proud Sponsors: Blue Monster Prep: An Online Superstore for Emergency Preparedness Gear (Storable Food, Water, Filters, Radios, MEDICAL SUPPLIES, and so much more). Use code 'FRANKLY' for Free Shipping on every purchase you make @ https://bluemonsterprep.com/ SUPPORT the Show and New Media: Sponsor through QFTV: https://www.quitefrankly.tv/sponsor SubscribeStar: https://www.subscribestar.com/quitefrankly One-Time Gift: http://www.paypal.me/QuiteFranklyLive Official QF Merch: https://bit.ly/3tOgRsV Sign up for the Free Mailing List: https://bit.ly/3frUdOj Send Crypto: BTC: 1EafWUDPHY6y6HQNBjZ4kLWzQJFnE5k9PK LTC: LRs6my7scMxpTD5j7i8WkgBgxpbjXABYXX ETH: 0x80cd26f708815003F11Bd99310a47069320641fC FULL Episodes On Demand: Spotify: https://spoti.fi/301gcES iTunes: http://apple.co/2dMURMq Amazon: https://amzn.to/3afgEXZ SoundCloud: http://bit.ly/2dTMD13 Google Play: https://bit.ly/2SMi1SF Stitcher: https://bit.ly/2tI5THI BitChute: https://bit.ly/2vNSMFq Rumble: https://bit.ly/31h2HUg Watch Live On: QuiteFrankly.tv (Powered by Foxhole) DLive: https://bit.ly/2In9ipw Rokfin: https://bit.ly/3rjrh4q Twitch: https://bit.ly/2TGAeB6 YouTube: https://bit.ly/2exPzj4 CloutHub: https://bit.ly/37uzr0o Theta: https://bit.ly/3v62oIw Rumble: https://bit.ly/31h2HUg How Else to Find Us: Official WebSite: http://www.QuiteFrankly.tv Official Forum: https://bit.ly/3SToJFJ Official Telegram: https://t.me/quitefranklytv GUILDED Hangout: https://bit.ly/3SmpV4G Twitter: @PoliticalOrgy Gab: @QuiteFrankly Truth Social: @QuiteFrankly GETTR: @QuiteFrankly
On this 2023 Halloween special episode of Slip The Jab, Ian starts off the show by giving terrible hints for the Halloween giveaway. We recap Fury vs. Ngannou, Lino shares what he thinks an MMA organization needs to do in order to compete with the UFC, goes over the business side of the UFC's history, and the Black Beast Derick Lewis makes another guest appearance along with Nick Diaz. Lino's upset cross over fights attract so many casuals who don't know how to score combat sports, Ian makes his first costume change, then we give our Slip Picks and Ianalysis for UFC São Paulo; Jailton Almeida vs. Derick Lewis. We take a fan question asking what percentage of woman make up the MMA fan base, which takes up down a long rabbit hole of MMA Fan Demographics. We discuss Conor McGregor teasing a return in April and comparing himself to Alexander Volkanovski, Daniel Cormier showing too much bias lately, and Jon Jones vs. Stipe Miocic getting canceled. Ian makes his second costume change and Lino ends with the Post Fight Song of the Week. Support the showVISIT OUR WEBSITE: https://slipthejabpodcast.comSLIP THE JAB MERCH: https://slipthejabpodcast.com/shopALSO AVAILABLE ON:Spotify: https://tinyurl.com/STJSpotifyApple Podcasts: https://tinyurl.com/STJApplePodcastsFOLLOW US ON SOCIAL MEDIA:Twitter: https://twitter.com/slipthejabpodSponsored by NuKine WellnessUse code SLIPSTER20 for 20% OFF
Hosts Tony Merida and Vance Pitman sit back down with returning guest, author and pastor Jamaal Williams, to discuss how neighborhood assessments can help your congregation to better love and serve your community. Here’s how you can more accurately determine the needs of those you’re seeking to reach.
Join us for a fascinating discussion as we unpack Amazon unBoxed 2023, exploring the most exciting releases such as generative AI and more that can level up your advertising game. Our co-host from Pacvue, Anne Harrell provides us with a unique perspective on the advertising industry. Let's start with our chat with Jeff Cohen, Principal Evangelist, Advertising API at Amazon, as he shares his transition journey and the biggest differences he's noticed. Listen in as we dive into the role of ad tech in digital transformation and its implications for brands. We examine Amazon Ads' new offerings like generative AI and sponsored TV, which promise to revolutionize brand imagery and audience engagement. Get the inside scoop on Amazon PPC and new-to-brand metrics that could redefine your brand's success measurement. We also explore Amazon Publisher Cloud, a game-changing technology for publishers that promises unique and differentiated opportunities for advertisers. Get to know Miranda Chen, the director of growth and modernization for Amazon Marketing Cloud, as she walks us through its potential. Learn how lookalike audiences can help your brand reach new customers and how templatized analytics can make AMC more accessible. We also examine Amazon Marketing Stream and Rapid Retail Analytics, which provide valuable data on retail signals. Discover how sponsored products can appear on platforms like Pinterest and the features that make Amazon's new Sponsored TV offering a game-changer. All this and more, right here on our podcast! In episode 504 of the Serious Sellers Podcast, Bradley, Anne, and our special guests discuss: 00:00 - Amazon unBoxed 2023 04:31 - Insights on Amazon and Advertising Growth 08:29 - Sponsored TV and Ad Tech Announcements 12:29 - Embracing Change in Amazon Advertising 20:40 - Amazon Advertising Full Funnel Solutions 23:39 - Benefits and Capabilities of Demandside Platforms 28:25 - Lookalike Audiences for Reaching New Customers 34:59 - Amazon Marketing and Rapid Retail Analytics 41:15 - Amazon's Sponsored TV Announcement ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video Transcript Bradley Sutton: Today we've got a special episode here at Amazon Unbox 2023 where we're going to talk about all of their releases, like generative AI and sponsored brand hats, and also a lot of cool things like sponsored TV. How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10/adtomic for more information. That's h10.me/adtomic. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10 I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. We're here at Amazon Unboxed in New York. I've been on the road for like three weeks and there's a second there where I wasn't quite sure where. I was. I've been in so many countries lately, but we've got a co-host today and from Pacvue, and how's it going? Anne: Great. How are you doing? Bradley Sutton: I'm just delightful. Now, what is your background? What do you do at Pacvue? Anne: Yeah, so I'm a product solutions director for DSP at Pacvue, so I do basically anything related to DSP and AMC help with our product road mapping, help with strategy for some of our enterprise level clients doing customer within AMC marketing you name it, I probably do it. Bradley Sutton: How long have you been at Pacvue? Anne: I've been at Pacvue for coming up on four years now, so about three and a half years total. A lot has changed since I joined. I started at Pacvue focusing on our managed services team, so I was primarily working with some of our strategic accounts, helping to build out their capabilities, doing strategy not just for DSP but across kind of omni-channel focuses, so for search as well. Prior to working at Pacvue, I actually worked in an agency in Austin, Texas, where I'm normally based, where I again did omni-channel strategy for enterprise level accounts. So my background is not just with programmatic and DSP, but I really gravitated to it. It's just one of those types of advertising channels that really allows you to have a lot of flexibility and creativity and really is conducive to innovation. So I really enjoy working on the DSP side of things. Bradley Sutton: Cool. Now what did you go to school for? Anne: I went to school for advertising, so I think I'm in the right place. Bradley Sutton: Okay, so you're right. Where did you go to school at? Anne: It's called St Edward's University. It's in Austin, Texas. So I've been in Austin since I went to school and I just never left about a decade. Bradley Sutton: Okay, I was about to say, because you don't sound like you were born and raised in Austin. Anne: I was not Okay. Bradley Sutton: What were you born and raised? Anne: Well, where I was born was Hattiesburg, Mississippi, but raised is a harder question. I moved about 10 times before I graduated high school. So you pick a state, I probably was raised there. Bradley Sutton: Okay, cool, yeah, because I was like wait a minute, she doesn't sound like a native Texan here. Anne: I know no accent yet. Bradley Sutton: All right, maybe 15, 20 years from now you might have a little twang in here. Anne: Right, right, I actually have a little bit of a Southern accent, I think I kind of got rid of it as I moved around. Bradley Sutton: Okay, cool. Now what are you? We're going to be talking to some people that probably people have never heard of podcasts, right? You know there are exactly executives here at Amazon who are you most excited to talk to today. Anne: If I were to have to say, my favorite subject matter is definitely the DSP AMC side of things, and I know that we're speaking to Kelly, who's the VP of DSP, so that's obviously a great place to start. We're also going to speak to Miranda, who is a director for AMC at Amazon, so I think there's going to be a lot of really great content around that. But in general, we're also talking to a lot of people who are very broadly focused across all of ads, and so I think we'll have something for everyone in this one. Bradley Sutton: Yeah, so you guys might be. There might be some newbies out there, don't tune out. This is stuff that you're going to need to know If you're an advanced seller. We're going to talk about some stuff that you guys might be able to use right away. That was just announced this week at Amazon Unbox, so let's go ahead and hop right into the interviews, all right. First up, we've got my brother from another mother here, jeff Cohen. Jeff, how's it going? Jeff: Everything is great. So great to see you, so great to see the whole Helium 10 Pack View team at this conference. It's great to catch up with everybody. Bradley Sutton: Yeah, Now you've been in the game longer than me. I remember the very first conference I spoke at. You were a speaker and you were already a veteran speaker at that time. You know side note that that conference there probably had the best food I've ever had at the conference. This is probably the second best Like. Jeff: I'm really impressed with the offerings here. Yeah, I'm curious what conference that is, but we don't have to go into that now. Bradley Sutton: But it was right here in New York. But you were on the SaaS side. You know, like I am now. Now you're at Amazon, like what's been the biggest you know kind of eye-opening thing or difference, now that you're on the other side of the aisle. Jeff: Yeah, interesting because I always like to joke that you know I drink the Amazon Kool-Aid before I ever like came here. I've been an Amazon like fanboy since like 2005 when I started textbookscom and it's been interesting because I'm in a unique position where I can bring the outside in and the inside out, and I think that you know, one of the many things that I've learned is maybe like the patience that you have to have with Amazon Maybe I didn't have as much patience when I was on the outside and the amount of time that it takes for some of the things to develop at Amazon. But when they like grow and they go to scale, it then moves at like this rocket ship pace. And so I think you're starting to see that with some of the tools, like AMC or even like you know what's happening with, like Amazon Studios and some of the new, you know productions that are coming out, you have this like rocket ship pace of what's happening in terms of the development and the new opportunities and how advertisers are using the technology, and so you have to kind of be patient when new things come out. So when you have a totally new product like Sponsored TV, you got to realize that it takes a little bit of time to kind of figure out how does it work into the individual advertisers media mix, and so that's the measurement work for each brand along the way. But then once it kind of gets up to full speed, you get to see like how it all works and you know and how it's really excelling brand growth. Bradley Sutton: Yeah, now we're going to be interviewing a lot of your colleagues here about some very specific announcements that happened here at Unboxed and before I ask you to give a rundown, you know, one of the things that was announced today it's on the website too is about the new generative AI that can help people doing Sponsored Brand Ads to generate some new creatives. Can you talk about that just a little bit? Jeff: Yeah, I think there were like three themes to the keynote today that I kind of jotted down. One was this idea of, like digital transformation and one was this idea of like how ad tech plays in in a responsible way. And then the third one was like how we reinvent, right, how we have reinvent what's possible. That was said numerous times, and I think Gen AI kind of fits into almost all three of those categories. And you know, we saw a lot of opportunity, a lot of new changes with Gen AI that have come out of AWS. We saw a lot of changes with Gen AI that came out of Amazon Accelerate, and now we're starting to see some come out of Amazon ads and I'll you know it's cool, right, we can take a product and we can turn that product into a full lifestyle image. And I think it's if you can just start to kind of think about where the possibilities go from there and what else brands can do and how we can enable that, either with what Amazon ads is doing or with what our partners are doing right, because it doesn't always have to be invented by us at Amazon it's really making it easier for brands to be able to take advantage of this technology that maybe was a little expensive or time consuming or difficult to use, and now it's all done with prompts and it's really simple and easy and that's really cool yeah. Bradley Sutton: Now, what about some of the other announcements? Say you have any. You know things that stick out that you're especially excited for. Jeff: Yeah, I think that what we're doing I mentioned it during our opening segment but Sponsored TV, I think is a really cool one and you know, in short, it's democratizing the ability for brands to be able to place ads into our streaming portfolio right so across Prime Video, free V and all the other channels that we have that I can't even remember them all because I'm supposed to think so quickly and I think that's really cool. And again, like there's no budget for that, you do have to have the creative, but Amazon has services that can help you make that creative or there's third parties that can help you make that creative. And I thought that was a really exciting announcement that was made, you know, on the heels of the announcement that was made a month ago. It was kind of reinforced about like what's happening with Prime Video and it moving to an ad supported network, creating a ton of, you know, new inventory for brands to begin to explore, and that's really super exciting as we start to go into it. And then there was like a bunch around ad tech and like what's happening around measurement and I know, like from you know, we're all near and dear to this idea that measurement is critical to our overall success and new metrics that are being released, making it available to understand how new to brand customers are impacting the business, and I think those are all really important for us to be thinking about because we have to close the loop. As advertisers and as we move to this cookie-less world right, it's signs point to it happening in 2024, we have to find ways to be able to close the funnel and understand how our ads are working, and Amazon's working really hard to help brands be able to do that, both within our suite and also when you're outside of our suite. Anne: Yeah, you mentioned the new. New to brand metrics, new to brand consideration metrics, I think is what we're calling them. Can you walk our listeners through what those really are? Jeff: Well, when you're looking at new to brand, right from like a super high level, new to brand is starting to give you this metric that's beyond ROAS, and it's starting to allow brands to look at who was not buying their brand within the last 12 months. Who's now buying their brand, and there's a suite of metrics now that are available for you to be looking at so that, as you're looking at different inflection points of your advertising, you can start to actually dial down into what action you're looking for people to take. And I think that's what's really cool. And it's like this evolution and brands have to think through this evolution like one of the simplest ways to think of this, right for people who maybe, like this concept's a little far for them. One of the simplest ways to think of this is around this idea that, like, if you're trying to get more awareness of your product, when you're looking at a video, you don't want to just see video views, you want to see how long they've been watching the video, and so you might start optimizing your campaign based on video length, how many people get to a half the video or three quarters of the video. And so, when you start to get into the new to brand type of metrics, you're actually saying, okay, I want incremental growth and by definition is, you know, sales you wouldn't have had before. One of the best ways to measure that is by people who are new to your brand, and so by having multiple metrics now to be able to understand how those are being impacted, you can now go back into tools like AMC and see how that funnel is working and which ones are driving the actual you know points that you want to drive and that that's really cool, right, it's, it's very excited about. Anne: I'm very excited too, yeah. Bradley Sutton: Awesome, all right. Last question for you know maybe not something that was released here at Unbox, but you know you're very active on LinkedIn. You see what people are posting about. You know I'm sure you look at metrics about what advertisers are using. Is there something in Amazon advertising that you feel is is kind of being slept on or not enough people are talking about it, that you think more people should be using it? Jeff: I mean more people should be using Helium 10 and Pacvue. Bradley Sutton: That goes without saying. Jeff: Okay, besides that, I think that you know, bradley, you and I get asked this question a lot, right? And? And our answer is always it depends. And I think that, instead of like saying, like this is a tool that you should be using or this is a a, an advertising function, you should be trying, I think that advertisers need to be open to the idea of test and learn, and I think the more you can train your mental model to work in a test and learn type of environment, the more open you are to change, because the only thing that's constant is going to be change. Right, and you started by saying like, where this industry was years ago when we both started, think about all the change that's happened and all the change that's occurred, and the brands that have not just survived but thrived through that are brands that have taken advantage of new opportunities, have invested by testing and learning and have then double down on the things that we're working. And I don't mean to oversimplify it, right, but it's not a very specific answer of like, use helium tens tool for keyword, blah, blah, blah, but it's like that's just one piece that you then use to implement the strategy. So work backwards. What's your goal. How are you gonna get there? And then figure out what tools you need to help you scale. Bradley Sutton: Awesome. All right, well, jeff. Thank you so much for joining us. We've been trying to get you on the podcast for like two years. I'm happy it finally happened and we'll definitely be keeping in touch. Appreciate it. Thanks, guys. All right, next up, we've got Kelly here. Now, Kelly, can you go ahead and introduce yourself? Tell us what you do at Amazon. Kelly: Absolutely so, Kelly McClain. I lead our demand side platform at Amazon, so we call it ADSP, and excited to be here. Bradley Sutton: Thank you for the time. Awesome, Awesome. Now you were, you know. Just saw you on stage a few minutes ago. What were your big reveals of the day? Kelly: Yeah, really good question. So I think if, if you think about Amazon ads and kind of where we've, where we've been and where we're going, we've really continued to make a lot of progress on on how, what we've been building a lot of our goals. We're focused a lot on interoperability with our ad tech solutions, so making it easier to use. We're focused a lot on performance improvements and then again, all of this is underpinned by making sure that we're putting privacy at the core of everything that we're doing, and so, with that in mind, we've been kind of launching this week in particular, a lot of different updates around, as you think about planning, activating and measuring, right. So within planning, we were launching Cross Channel Planner, which is a new way for you to really think about full, full funnel planning. We announced Amazon Publisher Cloud, which is the new clean room technology for publishers, which we're really excited about. We've been making a lot of performance improvements to the demand side platform, both with the user interface as well as the backend performance, and then we've also been been launching a lot more on our measurement capabilities, right, so making sure that marketers are getting the insights real time, making it a lot easier for them to kind of understand. You know how they should be looking at performance and where they should be making future investments. So we're excited about it. It's going to be a really fun week. Bradley Sutton: Awesome, awesome. We have our resident DSP nerd here, Ann, so she's going to go ahead and ask have some follow up. Anne: Definitely. Amazon Publisher Cloud was announced today, which is a big step for your publishing partners, obviously. Do you see any benefit for advertisers with this release? Kelly: Yes, definitely, and you know, I think to your point. I mean we've had, if you think about kind of clean room technology, right, really starting with cloud solutions. Then Amazon marketers cloud right thinking for marketers on how we can help support them. And Amazon publisher cloud it's going to be a mouthful after I'm speaking all morning. So excuse me, but you know that's really about a solution for publishers, right, giving them much more of the ability to pair any unique insights that they have right Demographics that they might know, of course, with folks who are coming to their site and then pairing that with Amazon Ads data. But the real core of that is, of course, providing opportunities for publishers but making it easier for them to connect with advertisers, right, advertisers. Often that you know there's so many different deal opportunities out there. A lot of the kind of deal process is very manual today and it's hard to discover the right deal and knowing which deal is right for you to reach your audience and so you know. A simple example, right is, if you're, let's say, you're a common website and you know the different demographics that are coming to your site every day, but by layering on Amazon audiences, you might realize, oh, I actually have pet food lovers who or sorry, pet food lovers- I have pet lovers who are coming to my site that I didn't realize, and so then that offers publishers the ability to maybe customize some unique deal opportunities to advertisers who might be trying to target pet lovers right, or specific brands who might be selling pet food, and it provides much more unique, differentiated opportunities, and we actually had a recent test with NBC Universal and they were able to offer three and a half times more reach than what they'd seen in the past, which is really exciting. So we see this as beneficial to both marketers and to publishers by really making it a lot more simple to connect with audiences. Bradley Sutton: At the end of the day, you know, pet food lovers are pets in about 10 years at Unbox. I predict like there's going to be some DSP where pets can actually base, you know, based on what they see on TV. Anne: They've already made more of the food, Exactly exactly, so we just launched something. Kelly: And if that's possible, maybe pets will be transformed into some sort of language that they can then activate. Anne: I think so, I think so. I don't even want to think about that. Kelly: I know, I never really thought about that? Anne: Yeah, that's very exciting. So, essentially for the advertisers listening, it's going to make your reach potentially broader but also more relevant, right? So the publishers have the ability to make targeting more relevant Absolutely Great. Another big announcement was the cross-channel planner. Yes, so can you walk us through how you think the ability to forecast reach will change how advertisers perform through their DSP program? Yeah, absolutely. Kelly: I mean, I think one of the biggest challenges today, as you all know right, is the fragmentation of channels and information and the overload of signals, right, and so that's where we're excited with Cross Channel Planner providing more of the ability to help marketers understand who they should be reaching right across the funnel and get much more information on how to kind of more efficiently drive their spend. In the past, we've launched Channel Planner, so that was our first product for mostly catered towards streaming TV, right, and how do you think about reach curves and how do you make sure that you're delivering against that for upfront pitches and so forth, and this is really kind of the next iteration to driving more efficient spend. So, ultimately, we think this is going to be kind of the next step of just providing much more granularity across all of the Amazon ads products on Amazon beyond Amazon, to make it easier to figure out. Okay, where should I be allocating my budget in the best way possible? We had a baby brand who actually was reaching audiences and they activated. So they leveraged Cross Channel Planner, activated via the DSP, and then they used custom advertising to direct customers to their online store and actually had four and a half times click through rate and 11% increase in impurchase rate, which was pretty cool to see. So again, I think the ability to plan and then easily activate is something that we're really committed to and excited about. Anne: Do you think this will be applicable for advertisers who are advertising both on Amazon and off, so more so that third party placement this will help plan for that as well. Absolutely. Kelly: So Amazon is known for retail media and driving conversions in the Amazon store, and we've been making so many investments over the past several years to really drive much more full funnel solutions and making all of our solutions work for all types of advertisers whether you're an advertiser that sells on Amazon or not because we're really excited about the power of again combining Amazon signals with marketers, third party and third party signals in a way that you can actually drive conversions, drive reach and have more of a full funnel experience and conversation. And that's where our Amazon publisher direct team comes into play, where we have a lot of these relationships and can reach anyone across the internet. But we've also been investing in modeled audiences and the performance through the DSP, and so a lot of people are kind of thinking about the loss of cookies in a negative way. We actually see this as an opportunity. We see this as a way to really innovate and rethink how marketers can potentially reach people in a privacy, safe way. That also drives performance, and so this is why we've also been investing in our modeled audience solutions right so, especially as we think about driving sales or reach off of Amazon, and we've been seeing over 25% increase delivery with a lot of the solutions, as well as 12% less cost per click per impression, which I'm barely able to talk. I'm going to lose my voice by the end of this day. But so, yeah, I think all of these from again, the planning, how you can activate all of the performance improvements we've been doing within our DSP we're excited. We'll continue to help accelerate marketers across full funnel wherever they want to reach people, which we're thrilled about. Anne: Definitely the ever looming third party cookie deprecation. Yes, exactly. Kelly: Yeah, a lot of energy, but understandably, and I think it's the right thing for us to rethink how we can really connect marketers and people in the right way, moving forward. Anne: Agreed, agreed. Another thing that was mentioned was the bidding enhancements that are now going to be available through the DSP program. So, essentially, you pick a KPI and you let Amazon do all the bid optimization in order to get to that KPI. Do you think this is going to change costs for advertisers, like, will CPMs go down in highly competitive categories or go up because of this automation? Kelly: Good question and, being a DSP enthusiast, I'm sure you know that our system has been really hard to use in the past. We've heard feedback from customers and partners that it was very complex, and so we've really been. So this goal seeking bidder, as well as re-augmenting our interface so that it's much more anchored on goals, has been paramount. We want to make it easier to use the DSP. We want to understand what is your goal, what are you trying to do? What outcome are you trying to drive for your business? And we've been making a lot of user interface improvements. And then the goal seeking bidder, on the back end to your point, I'm not sure what it will do in terms of you know, I can't talk to overall pricing in the system, right, but what I can say is that we're already seeing, you know, up to 40% reduction in CPAs, where we're able to better optimize against a goal, and we're seeing marketers just really gravitate towards the ability to kind of have much more of a simple experience. But we also believe in control, and so I think that's one of the powers that we think the Demand side platform has is, if you want all of the customization, if you want the complexity, we have that right. You can really adjust whatever types of bids that you want. You can layer on various different types of audiences. You can play around with different creatives. You can, you know, make a ton of different ads to try and test and at the same time, if you want a more simple, easy experience, you know what your goal is. We're able to help optimize and provide recommendations on the best way to do that. So we see it as kind of a nice balance in providing marketers kind of that wide range of capabilities, because we think there's a lot of different discussions in the industry right now on what way folks are going to be going. Bradley Sutton: Awesome. Well, thank you so much for your time and thank you for all you do at Amazon. We appreciate it. Kelly: Thank you for the partnership. Appreciate it, of course. Bradley Sutton: Thanks, thank you All right Now we've got Miranda. Miranda, this is our first time meeting you, so can you introduce yourself and tell us what your position is at Amazon? Miranda: Absolutely. I'm Miranda Chen. I'm the director of growth and modernization for Amazon Marketing Cloud, or AMC for short. I've been at Amazon for 11 and a half years now, live in the Bay Area and at AMC I lead several teams responsible for product and engineering, developing our audience activation capabilities, making AMC easier to use for more and more customers, as well as our go to market and customer enablement activities. Bradley Sutton: All right Now. We have a wide variety of listeners, anywhere from brand new people selling on Amazon to humongous billion dollar brands. Now, the billion dollar brands probably know all about AMC, but some of our newer ones might not understand that. Maybe there can feel like wait, marketing, stream, marketing, AMC, there's all these acronyms. So can you just give a quick, maybe 30 second, one minute introduction about what is AMC? Miranda: Yeah for sure. So Amazon Marketing Cloud, or AMC, is Amazon ads as clean room, so it's private and secure by design. Each advertiser has their own campaign signals of all their various Amazon ad spend within their particular instance. So we have signals from sponsored products, sponsored brands, streaming TV effectively like all of the actual campaign events and enables custom flexible analytics on those signals. And then it also enables advertisers to be able to upload their own first party signals or third party signals so you can think of, like product catalog, retail conversions, things like that, and so then you can generate really really flexible insights, typically using SQL, such as path to conversion, reach and frequency, overlap analysis and then actually take actions on them. Bradley Sutton: Cool, so most of our listeners probably weren't able to attend here at Unbox. What's the big release for your department here at Unbox? Miranda: Yeah, so we had a couple different releases specifically related to AMC that I can touch on. The first was AMC template analytics. So it takes some of our most popular queries, such as path to conversion, reach and frequency, and then allows users to be able to generate those insights without needing to touch any codes. So that's a pretty exciting development, particularly since we know that not everybody no SQL has taught themselves SQL overnight. And then the second one was AMC lookalike audiences. So we already have the capability where one can generate a custom audience based on specific parameters. So let's just say, an advertiser saw, wanted to create an audience of folks that had seen their detail page view or even added to cart but didn't actually activate and then wanted to drive better performance. They could create a particular, they could run a query, generate that insight and push that directly to the DSP. So that's one way. That's AMC rule based audiences. And then now we launched this enhanced capability for lookalike audiences. So it enables effectively exactly what it sounds like. So finding alike audiences based on that same seed, leveraging machine learning in a clean room capacity trained on Amazon, shopper and customer signals, but all still in a private and secure place. Bradley Sutton: All right, you're already starting talking technical terms that are over my head, so let me bring in the smart one of us. And to clean rooms. My room's not clean, I don't know. That's not what we're talking about here, but go ahead and please follow up and make me sound smart here. Anne: Yeah, of course. So I'd like to talk about lookalike audiences more specifically, because this is a way for brands to reach highly relevant, essentially new customers. So do you think this will change the way people are targeting that new to brand customer targeting incrementality? Miranda: Yeah, I mean we think it's going to be a great way for brands to be able to reach more and more shoppers. So, as I mentioned, the lookalike audiences are trained on based on deep, deep ML, based on lots of very, very, very good signals, and then the advertiser can actually leverage, can get to choose what's their specific seed for the audience, like what's the general size of the audience, based on their objective and then also the relevance. So I think it'll be a really key tool as a part of the marketer toolkit. Anne: Yeah, definitely. Do you think lookalike audiences are scalable for brands that maybe have lower purchase data or lower engagement data that are using AMC? Miranda: I think so. I think they're precisely like the brands that actually could benefit from it, right Because they have a small bit of deterministic signals that they actually want to be able to enhance. And then also because AMC is private and secure by design, as I mentioned, they can also choose to upload their own first party or third party signals and then create a seed based on that and then continue to go find additional customers that seem similar to that seed. Anne: Right, I love that you call it a seed, because it sounds like it will grow over time if you're utilizing these tactics, so that's a great way to phrase it. Miranda: Thanks, it didn't come up with it. Anne: Well, we'll give you credit anyways. So you talked about the AMC templatized analytics, right? Is this a way to make AMC more accessible and, if so, are the queries that are available through those templatized analytics? Will it grow over time? What's available through that? Miranda: Yeah, so we think it's a first step towards making AMC easier for more and more customers. So we don't have a specific timeline yet on additional templates, but it is something we'll be continuing to evaluate. We have been talking to different customers and internal teams about how we can also make AMC easier to use through point and click applications as well. We also work with dozens of partners that are making AMC easier to use, either through visualizations or through their own innovative dashboard. So I think through the combination of either homegrown or partner built capabilities, we'll be able to continue to bring AMC insights to more and more customers. Anne: Yeah, pacview is one of those partners. We do have an AMC dashboard Great, I think. Another question that's kind of just in general about AMC do you think there are any verticals or categories that benefit the most from this data, or that you've seen a lot of growth and success with using AMC? Miranda: Yeah, we think of AMC as equal opportunities. So we look at the data a lot. We're very, very data driven surprise, surprise at Amazon and what we've seen is that there's penetration for AMC across brands and partners and agencies as well as across all verticals. So we've seen, certainly, strength from brands that sell on the Amazon store, but also pretty strong results with entertainment, with automotive, financial services. So you can think of someone who's like automotive who might have a bunch of local dealerships. They want to be able to do more fine event grained analyses based on specific geos, and so something like AMC is perfect for that be able to do more precise measurements. So, yeah, certainly we think it's a great product for all, but it really depends on that particular advertiser's objective and then what are the types of signals that they want to bring in and what kind of insights they can generate. Anne: Definitely, it is flexible. Miranda: Exactly Infinite and flexible. Yes, Great. Anne: My last question is just a kind of a fun one. Do you have any specific query or an example of a query that you think was really innovative that's been pulled through AMC that you can recall? Miranda: I think it's probably a generic answer, but I think the Path to Conversion one is probably one of my favorites, just because it's the simplest. I think AMC was actually the first place where an advertiser could see all of their signals across all of the Amazon ad products, and so someone who was buying sponsored products and DSP might not have realized before that they actually were driving better results together, and so Path to Conversion, and actually be able to understand how those two products were interacting, for example, really brought a lot more power and insight, I think, to advertisers. Anne: So I don't think that's generic at all. I love that one too. Miranda: There's a reason. That's core kind of at the top of the instructional query library. Anne: Right. Miranda: Agreed, all right. Bradley Sutton: I have another question for you. I like asking stuff that maybe nobody else is going to ask. When you want to take off your Amazon hat and kick back with a hobby to kind of like balance work life, what's your go-to hobby? Miranda: Well, I have an almost four-year-old so she is probably my hobby in most of the time. I'm going to try and go do fun things on the weekend, whether it's exploring new coffee shops or going to find music. Bradley Sutton: The four-year-old is a coffee drinker, is she? Miranda: No, she's not, but she's an avid consumer of chocolate croissants, and so we sample baked goods in lots of different places. Then mom gets her coffee. I think that's probably it, but in my prior pre-kid years I did a lot more yoga and hiking and things like that. Bradley Sutton: So enjoy those years. You know, my kids are over 20 already, so I wish I had a four-year-old. I remember those days All right. Thank you so much for joining us and you educated me a lot. It sounds like Ann knows all about what you're talking about. It was like a different language to me, so I appreciate you educating us on IMC. Yes, absolutely. Thank you so much. Miranda: Thank you so much. Bradley Sutton: Alright, we've got Teresa here. Teresa, could you go ahead and introduce yourself? Teresa: Sure, I'm Teresa Uthralton. I'm the Director of Partner Development here at Amazon Ads. Bradley Sutton: Awesome, awesome. How long have you been here at Amazon? Teresa: I've been at Amazon for almost 10 years, so I'm approaching that red badge. For those of you that know our badging conventions, Nice, nice. Bradley Sutton: Now you're from here in New York. I've always been in New York, yep. So I'm going to start off with maybe the most important question of the day Julianne's Pizza in Brooklyn. Is that the best representation of New York pizza, or not? Teresa: Oh, that's tough. There's so many really good pizza places now I can't even keep up with them. There's so many. Bradley Sutton: Alright. Well, we're going to have to connect right after this, because I have two days left and I need to maximize my time here. Teresa: Yes, Alright now. Bradley Sutton: We're not here to talk about food here. Teresa: I recommend checking out Roberta's in Bushwick though. Bradley Sutton: Roberta's in Bushwick. I have not been there. Anne: Yes, I think you'll really enjoy that. Bradley Sutton: We're going to that one. Anne: Right now. Yeah, actually, cancel the interview. Let's go there, we go. Yes, of course. Bradley Sutton: Now Anne here is going to ask a lot of the more technical questions, especially those that have to do with enterprise. Now I'm here to represent, kind of like, the voice of the average Amazon seller, and you know, there's some people out there who might not fully know what Amazon marketing stream is first of all. So could you just go ahead and just kind of give a quick elevator pitch for what that is? Teresa: Sure. So Amazon marketing stream is a partner-facing product, and what it does is it provides really granular hourly signals on all our advertising metrics through the Amazon API, and what that means to a seller is that they will be able to get all sorts of insights about their business that normally they would not have known. Bradley Sutton: Okay, all right, I love that. Did you practice this? I didn't even tell you I was going to ask that. All right, cool, cool. How about rapid retail analytics, your other specialty? Teresa: I know I love rapid retail analytics, so Amazon marketing stream obviously totally focused on advertising signals. As we know, so much of what's exciting about Amazon ads is that you got online retail and digital advertising Right, and so rapid retail analytics provides that level of granularity on retail signals, and one of the reasons that's so exciting is that that data used to be available at a daily cadence with a 72-hour lag, so we literally it's almost near real time now, which is a really, really exciting development. Bradley Sutton: Okay, all right. Well, now that I got that out of the way, let me turn it over to the smart one of us too, and for some follow up questions. Anne: Yeah, so I kind of want to double click into Amazon marketing stream, specifically the fact that it was recently released for DSP or it's being extended to DSP. How do you think this will change the way advertisers manage their DSP campaigns now that they have that real time data that we were talking about? Teresa: Well, it's interesting. I think one of the things that I've learned is I've been humbled by our partner's creativity. Right, you know, I was just. I was just telling someone. I joined this team three weeks before Can last year and so I showed up at Can meeting all my partners for the first time, and we had just launched the first version of Amazon marketing stream and I was like this is the coolest product. But what really got me excited was it's a product that we developed based on the feedback we got from partners Like they, they have a seat at the table, they participate in all our betas and our product teams love them, right, because they get like this incredible, you know, they get their hands dirty and they come back and they're like these are the 27 things that are wrong and you need to fix right, which is if you're a product team, that's actually like really helpful, right, so, and what? The thing that's so interesting is like it launched and everyone loved it, but then people are like well, but it only has sponsored products. Right, like, I want more, I want more, I might want more. So I think what's exciting about having ADSP signals in there is that's going to unlock a whole bunch of opportunity around partners that are deep on ADSP Right. Definitely and I think you know, probably a few months from now, we'll have some really interesting case studies, success stories. There's really like almost no end to the creativity of our partners, which is really great because they're such awesome builders. Anne: I agree. I'm curious AMC they not AMS? AMC? I know they get our accurate, our Amazon accurate. I know, there's so many of them Also provides hour by hour data for both DSP and for sponsored ads. Prior to this, especially prior to AMC, but also prior to AMS, this wasn't available for advertisers, so you kind of had to guess when you were running, like day parting or anything along those lines. Do you think the release of the stream data for DSP will eliminate the need for the AMC hourly data? Teresa: Well, I think you got to go back to like what are the use cases that people use other product, right? I think, like what is great about Amazon marketing stream? Right, it's an aggregate, aggregate data pipe, if you think about it, right, and so ultimately that's going to help people build solutions that are evergreen. It's going to help people train AI models right, because how do you train AI models? You need, like, lots of granular signals, right? And whereas the Amazon marketing stream is really about very specific use cases around, like understanding the customer purchase path, understanding incrementality, understanding attribution, so I don't think it's like one or the other, I think it's very like use case specific. Anne: Right. That actually leads perfectly into my next question, which is how you see these two datasets working together with advertisers currently, or how you see in the future that they can work together. Teresa: Yeah. So I think, like what I think is really exciting about partner innovation is, ultimately, I don't think there's ever been a better time to be a marketer, right, like there's that whole age old question about, like I know half my advertising is working, but I don't know which half, and I think we're getting about as close as we're going to get probably in our lifetime, but we're on the cusp of that with a lot of these tools, and so I think the the part about Amazon marketing stream that I think is so exciting is that it will allow the kind of automation that makes brands so much smarter and helps them do more with less. Right, and we're seeing like especially like this year has been an uncertain economic climate for a lot of folks, right, and a lot of a lot of folks are trying to figure out like my budget has been cut or my budget is capped, but I'm being asked to drive more growth Right, and I think, like partners have been able to deliver solutions based on Amazon marketing stream and rapid retail analytics that have really enabled that Awesome. Bradley Sutton: And you had a last question. Anne: I did. It's a fun one. What's your favorite thing about being at conferences like unboxed? Teresa: Oh, it's meeting my partners. You know, I learn so much from from meeting with partners, right, like I said, it's very humbling. The innovation, the creativity, what they teach us about our customers, what they teach us about our products and it's such an incredible learning experience is so energizing. Were you at our our cocktail party last night? Anne: No. Bradley Sutton: I was not. Anne: We had a lot of cocktail parties. I'm sure it was very. Teresa: That was like such a fun buzzing party and I got to meet partners from all over the world. At our award ceremony on Monday we met partners that came from Delhi and it was just really, really exciting. Bradley Sutton: Awesome, all right, well, thank you so much for coming on the show and we appreciate all that you do at Amazon. Teresa: Thank you, thanks guys. Bradley Sutton: All right, we've got Ruslana here. Ruslana, welcome to the show. Ruslana: Thank you, Bradley and Anne, for having me. Bradley Sutton: Are you based here in? Ruslana: New York no, I'm based in Seattle. Bradley Sutton: Seattle. Okay, Seattle was just there for accelerate, lots of rain, but I like. I like Seattle weather a lot. Quick question for you, first of all just how long have you been at Amazon and what is your title there? Ruslana: I'm a vice president of sponsored brands display in TV advertising and I just celebrated my 10 year anniversary Last week awesome, congrats, congrats. Bradley Sutton: now we're gonna go into like what you announced today, but you know something while you were on stage, you also referred to something that was, you know, launched a little bit ago. We're how, now you know, sponsored products can show up on websites like Pinterest and things like that, and one thing that was I have a bad memory, but it was new to me, maybe I knew about it, I guess, didn't know was like it's not just a product that's gonna display, but it'll also show, I believe, like the reviews count and even the shipping time did I, did I hear that right. Ruslana: Well, with sponsor products, our goal is to deliver the same value that Advertisers are getting today by having sponsored products was an Amazon store and some of the critical sort of trusted Amazon attributes, such as reviews, pricing information, as well as Prime delivery promise, are essential elements To helping customers make decisions and actually purchase. So yes you are, you got it right at that. Sponsor products will be containing Kind of product level or Amazon key, amazon trusted information Within these new and exclusive placements across some of these sides to help our advertisers to really go quickly and with ease from discovering something or exploring something to actually purchasing awesome, awesome. Bradley Sutton: That's been. That's been out for a while, but today, when you're on stage, you announce something brand new, and that was sponsored TV. So just give us maybe a quick 30 second, one minute overview of what that is, and Anne has some follow-up questions on that. Ruslana: Well, we see a sponsored TV, tv advertising as a whole, as a critical element of brand-building strategy. That should not be something that Brand cannot do. Any brand of any science should be able to tap into this opportunity and reach these engaged audiences on a big screen In the living room, and so sponsored TV is aiming to accomplish just that. We have worked very closely with our brands and our customers and Backwards from them, to understand what their key pain points have been and why they have not potentially used TV more actively Was in their overall brand-building strategy and, as a result, launch sponsored TV. I'm trying to eliminate three main pain points no guarantee commitments, no spend, minimum creative support and, lastly, access to first-party Amazon, first-party signals. Even when you advertise in TV, powered my machine learning and Right measurement so that advertise and send value, because what we've learned is spend is intimidating, a Lack of the right creative or ability to create the right credit. Just knowing what resonates on such a screen is Hard and intimidating and, lastly, just understanding the value that TV delivers for these brands was difficult. And so, given those three main pain points, that's there. That's why we're sponsored TV. I think to wrap like there is another element right. We at Amazon, we very custom obsessed and in this instance, we have two customers right. We have brands, and we just talked about the value we deliver for the brands, but there's also another key customer, which is the viewers, and for viewers, this is an opportunity to discover diverse collection of brands and products in places where they choose to spend their time. Bradley Sutton: Okay, now I'm just wondering where, like? What kind of placements are these? Are these like, like, like trailers that come up, or are there just actual, you know, banner ads that might pop up while you're watching a TV show? Ruslana: Oh, this is a TV advertising we're talking about, so they are video, so this is not this not sponsored display. Jeff: Yeah. Ruslana: This is video ads and they sponsor TV. Today service was in freebie content. Like I don't know if any of you watch freebie, I do. I love certain shows there, so big fan. So there is freebie content. There is streaming. Do you stream? Do you twitch? Bradley Sutton: Yes. Ruslana: Okay. Well, when you twitch during live streams, that could be. Another opportunity was in. Bradley Sutton: There might be people watch watching this right now on our rebroadcasts of this. Ruslana: People that twitch. This is where the ads would show. And then, lastly, was in a fire TV apps. Bradley Sutton: Okay, excellent yeah. Anne: So it was mentioned that the goal of this campaign, or at least one of the goals, is to make it more accessible to Advertisers who have lower budgets, don't necessarily want to deal with spend minimums etc. Do you feel like there's a lower level of budget sufficiency for running these campaigns, or can it be tested with a small amount of money? Ruslana: Well, we, as I said earlier, right customer obsessed, working back, working backwards from our brands and working backwards for them. I'm really observed that they do want to be able to engage with this audience. Why wouldn't you like if you launched a product that is net new, delightful, on the market? Why wouldn't you want to tell? Like you know, I talked on my keynote about hex glad. I don't know if you don't know, if you have it in your kitchen, but if you don't, I highly recommend. I discovered through our sponsor TV offering the brand and I love the non-stick and also non scratch. Bradley Sutton: Oh no, you had me out when you showed part of the video where it flipped over and nothing Was coming on. Anne: I like that. Ruslana: Very impressive and so at the end of the day, like that is the brand that I'm delighted to cook with every day, and I like my eggs for breakfast. Doesn't matter if it's Monday or Tuesday, Wednesday or Sunday, so in at the end of the day, I think these are the type of brands. They want to engage with the right audience at the right time, and I think this is the right time. Anne: Great. Can you walk us through some of the targeting that will be available with this type of advertising? Most of sponsored ads is keyword basis. That going to be the truth for Sponsored TV, or is it going to be more signal-based behavioral audiences? Ruslana: Well, we always try to help our brands reach the right audiences. So let me Maybe adjust one statement here Most of sponsor brands is not keyword based sponsored products. Keyword based sponsored Products is keywords based. Sponsor brands has keywords Elements in their way and how you express intent. Sponsored display doesn't have that way to express intent. But our aim is to always work with our brands and help them, give them the right tools to express the intent in the best possible way so we can deliver their message and their story in the right place at the right time. So in the case of sponsored TV, the advertisers could use both sort of category based interests and as well as Genre based interest. Bradley Sutton: I've got a spooky brand on Amazon, so like come Halloween season gonna be Maybe throwing some ads on some spooky Halloween shows or horror show. Anne: Perfect, I think we have time for one more question. So I'm curious how do you recommend brands measure success with these campaigns? Do you have specific KPIs that you think you know appropriately measure the success for sponsored TV or anything along those lines? Ruslana: So they reach. Traditional metrics are available similarly how they would be available for any other TV offerings, but in addition, we are sharing branded searches as well as detail page and store page Traffic, and so that is a starting point for the offering. We will continue evolving our metrics and help brands understand the value they're getting out of their sponsored TV offering Wonderful. Bradley Sutton: Thank you so much for joining us today. Ruslana: Thank you for having me and in Bradley.
First of all, our prayers go out to those affected by the mass shooting in Maine. We already taped prior to that tragedy unfolding. Mental illness will be addressed on the next show, because that's what is causing the fall of society more so than any other single factor. On Episode 146 the boys hit [...]
Carolyn Zick has been helping brands use organic content marketing to get in front of their ideal customers since 2015! She's the founder of Bad Axe Enterprises, helping small businesses and community groups get online and social with their ideal clients.And Carolyn's sharing her process for working out which social media platform you should be publishing content on. The 10 second Social Platform Check.In this episode we discuss:You need clear goals to develop a social media strategyHow can businesses leverage TikTok for organic social media success?The importance of long-form content for LinkedIn and YouTubeThe potential benefits and drawbacks of creating viral posts on LinkedInHow can businesses manage their social media presence across multiple platforms?[04:44] Demographics are not important for platform selection.[06:40] Disclaimers, goals, and audience are crucial.[10:34] TikTok and YouTube are important for content.[14:31] Meaningful conversations and organic marketing goals.[17:02] Management: Consider team bandwidth for new platform.[20:36] Know the audience intimately for effective organic marketing.[25:26] Social media giants redefine in community era. Find your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor
Learn the secrets of understanding customer behavior and effective marketing from Debbie Levitt, founder of Delta CX! Discover how to navigate buyer's minds and avoid stereotypes in a customer-centric approach.
Ready to uncover the startling contradictions in the green energy movement? Promising a journey into the intricate ecosystem of sustainable power, our episode with Jennifer Shaigec and Robert Bryce will have you questioning what you thought you knew about the transition to alternative energy sources. We discuss the irony of advocating for green energy while simultaneously obstructing the very processes that make it possible - the mining and extraction of essential minerals. We also look at how this power shift is impacting economies globally, from the First Nations protests in the Ring of Fire to coal-dependent nations like Indonesia.Ever wondered why there's such a divide in global sentiment towards nuclear power? Join us as we take a deep dive into the differing attitudes and unique challenges that each country faces when it comes to harnessing nuclear energy. We examine the perception of risk in Canada, the growing interest in Europe and Japan, and the complexities of implementing a unified policy. But we don't stop at nuclear - we're also scrutinizing the potential influence of corporations on the green energy movement and evaluating the financial implications for the everyday consumer.Our conversation wouldn't be complete without acknowledging the elephant in the room - labor shortages. From mining to electric linemen, we shine a light on the pressing issue of blue-collar labor scarcity. We discuss the potential implications of introducing environmentalism into school curriculums and question the influence of the super wealthy on the transition to green energy. With so much at stake, the future of energy costs remains uncertain, but one thing's for sure - you'll be thinking about the green energy movement in a whole new light after this episode. Join us, along with Jennifer Shaigec and Robert Bryce, for a vital dialogue about the real costs and implications of going green.Support Our WorkThe Center for Demographics and Policy focuses on research and analysis of global, national, and regional demographic trends and explores policies that might produce favorable demographic results over time. It involves Chapman students in demographic research under the supervision of the Center's senior staff.Students work with the Center's director and engage in research that will serve them well as they look to develop their careers in business, the social sciences, and the arts. Students also have access to our advisory board, which includes distinguished Chapman faculty and major demographic scholars from across the country and the world.For additional information, please contact Mahnaz Asghari, sponsored project analyst for the Office of Research, at (714) 744-7635 or firstname.lastname@example.org.Follow us on LinkedIn:https://www.linkedin.com/company/the-feudal-future-podcast/Tweet thoughts: @joelkotkin, @mtoplansky, #FeudalFuture #BeyondFeudalismLearn more about Joel's book 'The Coming of Neo-Feudalism': https://amzn.to/3a1VV87Sign Up For News & Alerts: http://joelkotkin.com/#subscribeThis show is presented by the Chapman Center for Demographics and Policy, which focuses on research and analysis of global, national and regional demographic trends and explores policies that might produce favorable demographic