Millennials in Print

In Episode #20 of the Millennials in Print Podcast, the guys chat with Brent Niemuth, President and Chief Creative Officer at J. Schmid. Tune in as they chat about the evolution of print, Humanity Marketing, and why the catalog is still a highly effective tool in today's marketing mix.

In this episode of the Millennials in Print Podcast, the guys chat with Tim Curtis (President/CEO, CohereOne) & Erik Martinez (Co-Owner/Executive VP, Blue Tangerine) who host the Digital Velocity Podcast together. Tune in as they chat about the current trends in digital marketing, the interoperability between print and digital marketing, and how brands can accommodate print growth in the current market. ============================================================Guest DetailsConnect with Tim: https://www.linkedin.com/in/timcurtisdcmp/Connect with Erik: https://www.linkedin.com/in/erikmartinez/CohereOne website: https://cohereone.com/Blue Tangerine website: https://bluetangerine.com/Digital Velocity Podcast: https://www.digitalvelocitypodcast.com/============================================================Guest DetailsGrab your copy of the Arandell catalog: https://arandell.com/catalog/============================================================Show Notes0:00 - 8:45: Intro & background8:46 - 12:29: Why Tim & Erik have stayed in marketing12:30 - 19:51: The interoperability between print and digital 19:52 - 30:22: What the traditional print sales person looks like and how that might be changing in the next 5-7 years30:23 - 35:13: How media buyers manage their spend35:14 - 44:34: What to expect from upcoming data privacy legislation44:35 - 52:56: How to approach the attribution conversation in print52:57 - 55:58: Accommodating print growth in the current market55:59 - end: Final thoughts from Tim and Erik============================================================Where to Follow UsSpotifyYouTubeLinkedInTwitterFacebookInstagramConnect with Alex: ajkrupski@arandell.comConnect with Jake: jmhoffman@arandell.com

In this episode of the Millennials in Print Podcast, the guys sit down with Hamilton Davison, President and Executive Director of the American Catalog Mailers Association. Tune in as they chat about all the latest in the world of postage, who the ACMA is, their current projects out in Washington DC, and the upcoming ACMA Forum.============================================================Guest DetailsConnect with Hamilton: https://www.linkedin.com/in/hamiltondavison/ACMA's website: https://catalogmailers.org/Register for the ACMA Forum: https://catalogmailers.org/58005-2/============================================================Guest DetailsGrab your copy of the Arandell catalog: https://arandell.com/catalog/============================================================Show Notes0:00 - 2:52: Intro & background2:53 - :7:55 Who the ACMA is and how they work with the print industry7:56 - 9:10: How Hamilton got involved in the political scene9:11 - 14:57: What's going on in the postal world right now14:58 - 16:10: What the Postal Service plans to do with their rebalanced funds16:11 - 20:38: Postal rates and the power of catalogs and print20:39 - 24:20: The size and scale of the Postal Service24:21 - 29:09: The current Postmaster General and his plans for the future29:10 - 33:55: The agenda for this year's ACMA Forum and how to sign up33:56 - 36:29: What the ACMA is doing in DC in regards to data privacy36:30 - 40:41: Millennial engagement with print40:42 - 44:46: What today's print buyers look like44:47 - end: Final thoughts from Hamilton============================================================Where to Follow UsSpotifyYouTubeLinkedInTwitterFacebookInstagramConnect with Alex: ajkrupski@arandell.comConnect with Jake: jmhoffman@arandell.com

In this episode of the Millennials in Print Podcast, the guys chat with the new CEO of JPS Graphics Hunter Johnson. Tune in as they discuss what it's like to work in print after working in other industries first, who JPS Graphics is and the verticals that they serve, and why more printers need to take advantage of social media and content marketing. ============================================================Guest DetailsConnect with Hunter: https://www.linkedin.com/in/hunterdjohnson/JPS Graphics website: https://www.jpsgraphics.com/============================================================Guest DetailsGrab your copy of the Arandell catalog: https://arandell.com/catalog/============================================================Show Notes0:00 - 3:25: Intro & background3:26 - 7:27: Hunter's experience before print and what knowledge he brought into the industry7:28 - 11:10: How JPS is embracing new technologies11:11 - 13:22: Why marketing is the best way to sell 13:23 - 17:16: What differentiates JPS from its competitors in the book printing space17:17 - 18:49: Today's changing print buyer and how to add value to that relationship18:50 - 22:05: Hunter's transition to Chief Executive Officer22:06 - 27:09: How Hunter and JPS groom their staff for growth in the organization27:10 - 32:05: Hunter's strategies for effective recruitment and hiring32:06 - end: Final thoughts from Hunter============================================================Where to Follow UsSpotifyYouTubeLinkedInTwitterFacebookInstagramConnect with Alex: ajkrupski@arandell.comConnect with Jake: jmhoffman@arandell.com

In this episode of the Millennials in Print Podcast, the guys chat with Brendan Wilson, Territory Sales Manager at Rolland Paper. Tune in as they discuss young people in the industry, Rolland's niche in the paper manufacturing industry, and what it's been like managing customer relationships the last few years.============================================================Guest DetailsConnect with Brendan: https://www.linkedin.com/in/brendan-wilson-3206a038/Rolland's website: https://www.rollandinc.com/============================================================Guest DetailsGrab your copy of the Arandell catalog: https://arandell.com/catalog/============================================================Show Notes0:00 - 2:40: Intro & background3:30 - 5:45: Brendan's transition from marketing to sales 5:46 - 8:00: Rolland's niche in the paper manufacturing industry8:01 - 11:01: Rolland's growth verticals in sustainability11:02 - 14:22: The education component on sustainability in the print and paper industries14:23 - 18:00: The need to be flexible and adaptable the last few years during COVID18:01 - 19:49: What it's like working at an organization owned by private equity19:50 - 22:20: Customer relationships in 202222:21 - 23:52: How Rolland has worked through the labor shortage23:53 - 33:40: Getting more young people involved in the industry33:41 - end: Final thoughts from Brendan============================================================Where to Follow UsSpotifyYouTubeLinkedInTwitterFacebookInstagramConnect with Alex: ajkrupski@arandell.comConnect with Jake: jmhoffman@arandell.com

In this episode of the Millennials in Print Podcast, the guys chat with Dareis French, Sales/Marketing at Best Graphics Group. Tune in as they talk about Dareis's background, his path from production floor to office, and what it's like working on the equipment sales side of print.============================================================Guest DetailsConnect with Dareis: https://www.linkedin.com/in/dareis-french/Best Graphics Group website: https://bestgraphics.net/============================================================Guest DetailsGrab your copy of the Arandell catalog: https://arandell.com/catalog/============================================================Show Notes0:00 - 3:55: Intro & background3:56 - 6:00: What Best Graphics does and the type of equipment they sell6:01 - 7:57: What 2021 looked like for Dareis and the Best Graphics team7:58 - 10:33: Who Best Graphics sells to and what their client base looks like10:34 - 12:58: How the global supply chain is affecting their business12:59 - 15:08: How tuned in the Best Graphics team is to all the ongoing disruptions in print15:09 - 17:37: What the transition from production floor to office was like for Dareis17:38 - 19:12: What Dareis's territory and sales generation process looks like19:13 - 23:02: What it takes to sell and market towards Millennials23:03 - 28:09: What Dareis and Best Graphics are forecasting for 202228:10 - end: Final thoughts from Dareis============================================================Where to Follow UsSpotifyYouTubeLinkedInTwitterFacebookInstagramConnect with Alex: ajkrupski@arandell.comConnect with Jake: jmhoffman@arandell.com

In their first episode of 2022, Jake and Alex recap all the industry insanity from 2021 including paper supply challenges, postage increases and the labor shortage, and also provide an outlook on 2022 from an industry perspective as well as the future of the Millennials in Print Podcast.============================================================Arandell CatalogGrab your copy of the Arandell catalog here: https://arandell.com/catalog/============================================================Show Notes0:00 - 0:50: Introduction to the episode0:51 - 2:50: Biggest factors that influenced 2021's craziness2:51 - 4:30: How digital advertising is going to change in 2022 for retail brands5:09 - 6: 53: The economics behind the current challenges with paper supply6:54 - 8:06: How 2021's challenges are going to affect the industry going forward8:07 - 9:59: What the response from retailers has been to these industry challenges10:00 - 14:24: Exploring the lack of industry response to postage increases in 202114:25 - 17:30: Discussing the labor shortage17:31 - 19:39: What we're expecting in 202219:40 - 22:20: What print customers are expecting in 202222:21 - 24:58: What are companies doing to prospect when they're so busy24:59 - end: What we're doing with the podcast going forward============================================================Where to Follow UsSpotifyYouTubeLinkedInTwitterFacebookInstagramConnect with Alex: ajkrupski@arandell.comConnect with Jake: jmhoffman@arandell.com

In this episode of the Millennials in Print Podcast, the guys chat with Jim Taugher - CEO/Executive Creative Director at CI Design and Host of The Connector Podcast. Tune in as Jim and the guys chat about Jim's career, his past experience in the print industry, how Jim's clients incorporate print into their marketing strategies, and the story behind the creation of the Arandell Catalog (which you can grab here if you're interested). ============================================================Guest DetailsConnect with Jim: https://www.linkedin.com/in/jimtaugher/CI Design's Website: https://cidesigninc.com/ The Connector Podcast: https://www.youtube.com/watch?v=8kAEBrlwY2c&list=PLFZVT-JLswfsrIS2kJyHZ9yblMuWxeolV ============================================================Guest DetailsGrab your copy of the Arandell catalog: https://arandell.com/catalog/ ============================================================Show Notes0:00 - 4:20: Intro & background4:21 - 9:17: The COPE Method & the importance of marketing medium selection9:18 - 13:19: What it takes for printed pieces to impress in today's digital world13:20 - 15:29: How CI Design sees their clients using print15:30 - 17:28: How new privacy laws are affecting CI Design's digitally-focused clients 17:29 - 19:01: How brands can utilize longer form mediums to tell their brand story19:02 - 25:49: The story behind the creation of the Arandell Catalog25:50 - 30:10: How Jim educates younger employees in the digital space about print30:11 - 33:51: Jim's podcast, The Connector Podcast33:52 - end: Final thoughts from Jim============================================================Where to Follow UsSpotifyYouTubeLinkedInTwitterFacebookInstagramConnect with Alex: ajkrupski@arandell.comConnect with Jake: jmhoffman@arandell.com

In this episode of the Millennials in Print Podcast, the guys chat with Jeff Landherr - Production Supervisor in the pressroom at Arandell. Tune in as they chat about working in a web offset printing facility, how Jeff originally started in print, the incorporation of technology into print, and what Jeff looks for in young people when promoting from within.============================================================Guest DetailsConnect with Jeff: https://www.linkedin.com/in/jeff-landherr-65598857/============================================================Show Notes0:00 - 4:23: Intro & background4"24 - 5:55: Working in the pressroom before the integration of technology5:56 - 7:39: Jeff's career path to supervision7:40 - 9:51: Difference between 1st pressman and 2nd pressman roles9:52 - 14:05: Munsell Color Test & necessary skills to be a pressman14:06 - 15:07: Analog to digital: what the process was like15:08 - 17:06: How important tech skills are in the pressroom today17:07 - 19:25: What Jeff looks for in young people when promoting from within19:26 - 21:36: Why Jeff has stayed at Arandell for 33+ years21:37 - end: Final thoughts from Jeff============================================================Where to Follow UsSpotifyYouTubeLinkedInTwitterFacebookInstagramConnect with Alex: ajkrupski@arandell.comConnect with Jake: jmhoffman@arandell.com

In this episode of the Millennials in Print Podcast, the guys chat with Marcus Witte - West Coast Account Executive at Arandell Corporation. Tune in as they discuss Marcus's background, how he got into the industry, how his sales process has changed over the years, and what the industry needs to do to cater itself to a younger audience. ============================================================Guest DetailsConnect with Marcus: https://www.linkedin.com/in/marcus-witte-3430006/============================================================Show Notes0:00 - 4:14: Intro & background4:15 - 8:42: How Marcus got into the sales side of print8:43 - 12:16: What Marcus enjoys most about working with catalog clients12:17 - 14:05: What has changed in the sales process since the downturn in 2010?14:06 - 17:22: How brands are being more strategic in their print marketing efforts17:23 - 20:04: Addressing data & privacy concerns20:05 - 22:38: Connecting new clients with internal subject matter experts22:39 - 27:41: Biggest takeaways from COVID27:42 - 29:48: Thoughts on getting more young people involved in the industry & final thoughts from Marcus============================================================Where to Follow UsSpotifyYouTubeLinkedInTwitterFacebookInstagramConnect with Alex: ajkrupski@arandell.comConnect with Jake: jmhoffman@arandell.com

In this episode of the Millennials in Print Podcast, the guys chat with Joe Lyman - President of the Great Lakes Graphics Association. Join them as they discuss the GLGA as an advocacy organization, current industry trends, the history of print, and how the industry can continue to grow going forward.============================================================Guest DetailsConnect with Joe: https://www.linkedin.com/in/josephlyman/GLGA Website: https://glga.info/============================================================Show Notes0:00 - 2:58: Intro & background2:59 - 5:41: How the GLGA serves as a print industry advocate5:42 - 7:11: The actual size & scale of the print industry7:12 - 8:47: The rich history of print in Wisconsin, Illinois & Indiana8:48 - 10:27: Current industry trends for both printers & their customers10:28 - 11:51: Printers expanding their services to fit customer demand11:52 - 12:47: Taking advantage of technology to accommodate labor shortages12:48 - 14:05: The sense of community that exists amongst printers14:06 - 17:46: The industry changing with the times and adjusting to customer needs17:47 - 20:08: Being a single-source print provider and finding your niche20:09 - 22:05: How print organizations can join the GLGA22:06 - 23:24: Final thoughts from Joe============================================================Where to Follow UsSpotifyYouTubeLinkedInTwitterFacebookInstagramConnect with Alex: ajkrupski@arandell.comConnect with Jake: jmhoffman@arandell.com

In episode #9 of the Millennials in Print Podcast, the guys chat with Arandell's own Director of Client Experience Wendy Hunjadi. Tune in as they cover a wide variety of topics including managing a diverse workforce, current trends in the industry, navigating difficult discussions with customers, and handling today's changing print workmix.============================================================Guest DetailsConnect with Wendy: https://www.linkedin.com/in/wendyhunjadi/============================================================Show Notes0:00 - 4:10 --> Intro & background4:11 - 7:20 --> UW-Stout's print program7:21 - 10:26  --> Current trends in the industry10:27 - 15:13 --> Arandell's Co-op Program with UW-Stout15:14 - 19:53 --> Handling today's changing print workmix19:54 - 23:28 --> How client communications have changed in the digital era23:29 - 28:31 --> Managing a diverse workforce, both in the office and remote28:32 - 32:15 --> Navigating difficult conversations with customers32:16 - 32:51 --> Final thoughts from Wendy============================================================Where to Follow UsSpotifyYouTubeLinkedInTwitterFacebookInstagramConnect with Alex: ajkrupski@arandell.comConnect with Jake: jmhoffman@arandell.com

In episode #8 of the Millennials in Print Podcast, the guys chat with sales extraordinaire and fellow Arandell team member Andy Rostermundt. Tune in as Andy, Alex and Jake cover a variety of topics including today's changing print buyer, working with digitally native and direct-to-consumer brands and how to properly measure the success of your catalog program. ============================================================Guest DetailsConnect with Andy: https://www.linkedin.com/in/andrew-rostermundt-0537493/ ============================================================Show Notes0:00 - 3:18 --> Intro & background3:19 - 5:08 --> How the sales "hunt" has changed over the years5:09 - 7:15 --> What resonates about print with today's digitally native & D2C brands7:16 - 8:41 --> Why today's print buyers overestimate the cost of print8:42 - 13:52 --> How Andy has adjusted his sales process during COVID13:53 - 15:44 --> The most complicated concepts for new print buyers to understand15:45 - 17:19 --> Educating new print customers about their data17:20 - 20:27 --> How Andy started working with D2C brands20:28 - 22:49 --> Selling points of print for today's print buyers22:50 - 24:59 --> How to properly measure the success of a catalog25:00 - 27:47 --> What should excite young people about working in the print industry?============================================================Where to Follow UsSpotify YouTube LinkedIn TwitterFacebookInstagramConnect with Alex: ajkrupski@arandell.comConnect with Jake: jmhoffman@arandell.com

In episode #7 of the Millennials in Print Podcast, the guys chat with Tim Eliason and Andrew Wylder from Lindenmeyr Central, one of the largest paper suppliers in the country. Tune in as they talk all things print, paper, packaging and more.============================================================Guest Details Tim Eliason, VP at Lindenmeyr CentralAndrew Wylder, VP of Sales at Lindenmeyr CentralLindenmeyr Central Website: https://lindenmeyrcentral.com/Tim's LinkedIn Profile: https://www.linkedin.com/in/tim-eliason-92066a6/Andrew's LinkedIn Profile: https://www.linkedin.com/in/acwylder/============================================================Show Notes0:00-4:17: Intro & Background4:18-8:32: Today's changing print buyer8:33-10:40: Positioning the industry to a younger audience10:41-12:17: Getting print in home to customers sooner12:18-15:11: More about Lindenmeyr's services and offerings15:12-24:41: Paper supply chain outlook & recent paper market developments24:42-27:54: Why young people should be excited about a career in print27:55-32:16: The importance of mentorship in the print industry32:17-36:53: How COVID changed social gatherings and getting back to in-person meetings36:54-39:02: Final thoughts from Tim & Andrew============================================================Where to Follow UsSpotifyYouTubeLinkedInTwitterFacebookInstagram

In Episode #6 of the Millennials in Print Podcast, the guys chat with Austin Meissner, VP of Operations at Color Ink in Sussex, Wisconsin. Tune in as the guys chat with Austin about the changing demands from today's print customers, the balance between competing and working with other printers, managing a diverse work mix, and getting younger people involved with the industry. ============================================================Guest Details Austin Meissner, VP of Operations at Color InkColor Ink Website: https://www.colorink.com/Printers Under 40 Group: https://www.linkedin.com/groups/13955933/Austin's LinkedIn profile: https://www.linkedin.com/in/austin-meissner-14283238/============================================================Show Notes0:00-2:45: Introduction & background2:45-4:48: More about Color ink 4:48-6:43: Managing a diverse work mix6:43-7:37: Working with competitors7:37-9:20: Packaging industry outlook9:20-10:40: Austin's familiarity with print before working at Color Ink10:40-12:00: Managing operations during the pandemic12:00-13:30: The unboxing experience and the importance of high end packaging13:30-16:25: Managing multiple business models16:25-19:06: How client meetings and press OKs have changed due to COVID19:06-24:04: Getting younger people into the industry24:04-27:07: Career options in print27:07-29:14: Final thoughts from Austin============================================================Where to Follow UsFollow us on Spotify: https://open.spotify.com/show/3VevRr00Lnmau8tody8fvI?si=47HE9mbrQemR7QNtae94-A&dl_branch=1LinkedIn: https://www.linkedin.com/company/arandell-corporation/YouTube: https://www.youtube.com/channel/UC2IbcbA1J9yNL13m6D6EmMQFacebook: https://www.facebook.com/ArandellcorpTwitter: https://twitter.com/ArandellCorpInstagram: https://www.instagram.com/arandell_corporation/Alex's LinkedIn: https://www.linkedin.com/in/alexander-krupski/Jake's LinkedIn: https://www.linkedin.com/in/jake-hoffman-70b00495/

In Episode #5 of the Millennials in Print Podcast, the guys talk with Konrad Woelffer - an Outside Sales Rep in the Wisconsin area for Sappi Paper. Tune in as the guys cover everything from their perspective on the industry and recruiting young people, to the after-effects of the COVID pandemic and the current paper market.

In Episode #4 of the Millennials in Print Podcast, the guys chat with Doug Riemer, Sales Executive from local Menomonee Falls sheetfed printer Burton & Mayer. Tune in as they discuss today's ever-changing workmix, the after-effects of the COVID pandemic and how the industry can become more attractive to work at for the next generation.

In Episode #3, the guys chat with Susan Pinter -- Arandell's Director of Postal Systems & Operations and all-around subject matter expert -- about the latest trends and issues in the world of postal and delivery.

In Episode #2 of the Millennials in Print Podcast, the guys talk with their boss, print industry vet Steve Sanfelippo, about how the print industry has changed and evolved over the last few decades.

In Episode 1 of the Millennials in Print Podcast, join hosts Alex Krupski and Jake Hoffman as they explore the fascinating world of print through the lens of a Millennial. This podcast will take a deep dive into the future of print from the perspective of the next generation.