Podcasts about D2C

Discover how thriving brands with multi-million dollar revenues take advantage of email marketing, subscribing to daily or three-times-weekly newsletters that form a highly sophisticated email program aimed at converting warm leads.In this episode, Jordan West and Adam Robinson, CEO of Retention.com share valuable insights about B2B SaaS, harnessing the power of email marketing, and the unfair advantage B2B products have over D2C products. Tune in as they discuss the challenges of building a sales organization, the potential issues with Klaviyo, the power of domain names, and his passion for helping individuals make $100,000 a year in their store. Listen and learn in this episode!Key takeaways from this episode:Importance of inbound and outbound strategiesBrands with a sophisticated email marketing program often have minimal email traffic that needs resolving.B2B products have an advantage over D2C products due to the top-of-funnel aspect.Different companies are approaching problem-solving in different ways.B2B SaaS companies can leverage email marketing as a powerful tool for lead generation and customer retention.Growing companies that generate leads from their website often see better results compared to traditional cold outreach methods.Resolving incoming email traffic is a relatively minor part of a brand's overall email program.The need to carefully evaluate the size and effectiveness of Sales Development Representative (SDR) teams as companies scale.The significance of domain names in establishing authority and credibility in the B2B industry.Recommended Site:https://www.salvit.com/Salvit Advisors Leverage PlaybookToday's Guest:Adam Robinson, Founder and CEO of Retention.com, A former finance professional at Lehman Brothers. Adam Robinson's career took an unexpected turn after the 2008 financial crisis.  With no prior tech background, he grew the bootstrapped startup to $5M in revenue in just two years, earning it the #1 spot in customer satisfaction. With an 8-figure exit, he founded GetEmails in late 2019, later rebranding it as Retention.com. Today, the company stands as a testament to Adam's innovative spirit, transforming anonymous website visitors into authenticated first-party data and unlocking unparalleled high-ROI marketing flows, all powered by a lean team and zero external funding.Connect and learn more about Adam and Retention.com:Website: https://retention.com/LinkedIn: https://www.linkedin.com/in/retentionadam/Email: adam@retention.comGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

In this episode of the Wavebreak Podcast, we're joined by Lauren Dovey, the founder of Heat Healer. Heat Healer is a direct-to-consumer health & wellness brand focused on developing the world's best heat therapy products.In this episode, we cover:The story behind Heat Healer and how they sold out of their initial inventory in just 2 weeksHow Heat Healer managed to capture the attention of prominent publications and even celebrities, earning featured spots and widespread recognitionFuture plans for expansion into additional products to further serve their customersLauren Dovey is the founder of Heat Healer.Links MentionedHeat HealerLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Q4 is nearly upon us. Before your holiday D2C sales start ramping up, there's one, one hour task that can increase your holiday sales: implementing an abandoned cart automation. Even if you already have an abandoned cart automation set up, this episode will confirm best practices for you. This episode will share... Reasons why your consumers might abandon a cart Resources to help determine where consumers are leaving in YOUR checkout process The step-by-step procedure for establishing an efficient abandoned cart email sequence, spread over five days WHAT each email should say And Alli's #1 tip for getting this task done! Check out our full show notes for all the resources mentioned, including Alli’s Instagram and LinkedIn links. Let us know if it’s on your list to create or re-visit your abandoned cart automation before the holidays set in! This episode is sponsored by Retail Ready®! If you’re a Food Biz Wiz listener, then you are a savvy CPG founder. You’re here to refine your strategies and gain insight to become an even savvier founder. In short, you’re the perfect fit for Retail Ready®. Retail Ready® is our online program for producers who are looking to have a solid retail strategy and increase their sales with less guesswork. We just re-launched Retail Ready® and can’t wait for you to join us. Click here for our quickstart enrollment so that you can learn more and get your Q4 momentum started now!

Join us for an exclusive conversation with Yoni, a seasoned digital marketing and eCommerce expert with 15+ years of experience working with global brands like Mercedes-Benz, Mastercard, Sony, and eight-figure eCommerce giants. Yoni's remarkable journey includes growing an eCommerce venture from $2M to $5M within a year, leading to a successful sale in 2019. Since 2020, he's co-founded three thriving companies, including MultiplyMii, specializing in eCommerce recruitment for top Philippines-based talent; Escala, offering eCommerce process improvement and organizational strategy expertise; and South Col, a $50M eCommerce Growth Fund providing strategic resources and hands-on support to elevate eCommerce businesses to successful exits. Whether you're a seasoned eCommerce pro or just starting, Yoni's insights will inspire and equip you for eCommerce success. Subscribe now and don't miss this opportunity to learn from a true industry guru.Takeaways:Choosing Launch Platform: When deciding where to launch first, Amazon is often recommended due to lower customer acquisition costs and faster feedback loops. Amazon Services for Feedback: Amazon provides services like the Vine program to collect customer feedback effectively. Scalability: Consider what kind of business you want to build. Fulfillment-oriented or value-focused? Scalability depends on this choice.Investing in Building Value: Building value should be the primary focus to achieve eight-figure success. Content Creation: Prepare various ad units and content for platforms like TikTok, Instagram, and Facebook when launching directly to consumers (D2C). Entrepreneurial Mindset: Having an entrepreneurial mindset and chasing after your dreams are crucial for success as an Amazon seller.Creativity and Innovation: Creativity is essential for coming up with unique product ideas and concepts.Quote of the Show:The four critical guiding principles as to what we're driving towards are defined metrics for revenue and product growth, channel diversification, and operating margin.Links :MultiplyMii Website: https://multiplymii.com Escala Website: https://www.weareescala.com South Col: https://southcol.co/ Yoni's LinkedIn: https://www.linkedin.com/in/yonkoz/ MultiplyMii LI: https://www.linkedin.com/company/multiplymii Escala LI: https://www.linkedin.com/company/weareescala South Col LI: https://www.linkedin.com/company/southcol Special Offer:Free Accountability Chart: https://www.weareescala.com/accountability-organizational-chartFree Salary Guide to PH: https://www.multiplymii.com/salary-guideFree 200+ JDs: https://www.multiplymii.com/job-descriptionFree JD Builder: https://www.multiplymii.com/build-job-description

Jim Huether, CEO of Hyperice, joins the Leading Brands podcast to discuss the brand's rapid growth, global expansion, continued product innovation, and more. In the episode, the following topics are discussed:Growth Strategy: The approach that led the brand to scale from $500k to $65+ million in annual revenue in just 4 yearsTeam Collaboration: Exploring how Hyperice's success is attributed to the cohesive synergy across all departments, fostering fast growth.Hiring For Growth: Actionable strategies and advice on how to make hires that scale with the brand.Daily Metrics: Discover the KPIs meticulously monitored by Jim, driving continuous brand improvement and success.Future Expansion: Hyperice's playbook for entering new markets and continuing to deliver innovative products. Jim Huether is the CEO of Hyperice.Links MentionedHypericeLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Kimmy Scotti is the co-founder and chairman of the skincare brand, Fig.1, as well as a serial entrepreneur, venture capitalist and activist.Kimmy co-founded a D2C healthcare company in her teenage years that has helped millions of Americans afford their prescription medicines. Today, as a self-ascribed skincare junkie, she continues her passion for making skin health accessible for everyone with Fig.1. If you enjoyed this episode, please make sure you like, subscribe, leave us a review and share with anyone you know who will love it too! Founded Beauty is available on all podcast platforms and we release new episodes every Monday so be sure to follow the podcast to be notified. We really appreciate every single listen, share, and review. It goes such a long way and helps us reach new listeners. Follow Akash & Kimmy: Akash Mehta: @mehta_a Fable & Mane: @fableandmane www.fableandmane.com Kimmy Scotti: @kimmyscotti Fig.1: @fig1co www.fig-1.coFollow us on Instagram @founded.beauty and TikTok @foundedbeauty. For more information about Founded Beauty, please visit www.foundedbeauty.com #foundedbeauty Hosted on Acast. See acast.com/privacy for more information.

“Le secteur du vélo électrique en 2022, c'est 750K modèles vendus en France, 1,4 milliards d'euros de CA, des revenus qui ont doublé en 3 ans et des perspectives très positives sur les prochaines années. Il y a de la place pour tout le monde”. Laurent Kretz échange avec Amélie Guicheney, co-fondatrice de GAYA Bike. GAYA est une marque de vélos électriques conçue pour simplifier la vie des familles. Lancée en 2021, elle a, en 1 an, écoulé plus de 1 500 modèles et réalisé un CA de 4 millions d'euros. Amélie nous explique comment elle a réussi à innover dans un marché saturé grâce aux insights des consommateurs. Elle nous partage aussi sa stratégie de distribution D2C qui casse les codes du secteur, majoritairement intermédié. Dans ce nouvel épisode du Panier, vous trouverez des clés pour : Se donner 9 mois pour trouver un projet, une équipe et un financement [13”20] ; Lancer un produit qui va créer son propre segment et s'affranchir des diktats de son industrie [23”00] ; Créer une marque forte et se lancer dans le secteur des vélos électriques en D2C [32”00] ; Ouvrir une boutique pour générer de la réassurance et collecter des feedbacks utilisateurs [40”35] ; Shooter ses produits et lancer sa boutique en ligne 4 jours après la réception de son premier batch [52”20] ; Monter une équipe d'amorçage avec des profils scale pour structurer son entreprise dès le début [58”00] ; Supprimer les intermédiaires pour faciliter l'innovation et itérer rapidement [1”03”00] ; Miser sur la diversité de ses équipes pour être plus créatif [1”22”00]. Pour en savoir plus sur les références abordées dans l'épisode : #92 - Vintage Rides : Intégrer la scalabilité dans un métier sur-mesure #238 - Série Spéciale Retail : Animer un réseau de distribution de 2K clients B2B avec Cabaia Mobivia, acteur de la mobilité douce La charte de Sista pour plus de mixité dans le financement des entreprises Suivez l'actualité du Panier sur notre compte Instagram, lepanier.podcast ! Inscrivez- vous à la newsletter sur lepanier.io pour ne rater aucun conseil des invités du Panier et cartonner en e-comm ! Pour découvrir tout ça, c'est par ici si vous préférez Apple Podcasts, par là si vous préférez Spotify ou encore ici si vous préférez Podcast Addict. Et n'oubliez pas de laisser 5 étoiles et un commentaire sympa sur Apple Podcasts si l'épisode vous a plu. Le Panier est un podcast produit par CosaVostra, du label Orso Media.

In Episode #193, Mark & Steve talk passionately about a super-crucial part of addiction recovery and betrayal trauma healing—rebuilding trust! This episode was created in answer to the following situation sent in by a sex/porn addict actively seeking recovery and yearning to rebuild trust with his partner—"Hello, I have been listening for a few months now and have a question. A little back story, I have been as far as I know addicted to sex/porn for most of my life (about 30 years). Until recently when I have been trying to do something about it by understanding it and the underlying issues. About two three years ago is when I had an affair (no sexual contact, but flirting and hiding everything). Wife found out about it and it's been downhill ever since. We have not gone to therapy. We have gotten some books and have been listening to your podcasts for a little while. I feel I have made some improvements personally as a result. I guess what I am trying to ask is, when or how long does it take being faithful, open, honest, and committed to her for her to start to trust again? I know that it may take the rest of my life for that to happen. I am in desperate need of help and I don't know where to go. I do not know who to talk to and I don't know how to talk to her. My work has a chaplain service, and I talk with them usually every Friday, but I don't know if it is helping or not. I do not believe that it is helping her at all. I do not believe that she talks with or to anyone about this."Rules for Rebuilding Trust:-  The betrayer is optimally the one leading the charge. It is their primary role to lead out in:Providing accountability about the past.Providing ongoing transparency in all current and future situations.Cultivating, practicing and expressing empathy for the pain of their betrayed partner.Creatively and proactively pursuing both AMENDS and a COMMITMENT–BASED PLAN going forward for how they will go about enacting all of the above.What can the betrayed partner do in the rebuilding of trust?Crazy hard, but being open to the fact that trust is not “all or nothing”—looking for small areas where trust CAN be built. Trust is a “trajectory.” But even in so-called small things, "trust but verify." Active steps to find and catalyze healing on your own end (EMDR, therapy, working a 12-step program, Dare to Connect, etc.)Although trauma is a one-way street, healing in a relationship context is a two-way street. He can hurt you, but he cannot fix you.This is good news–your recovery doesn't have to be completely dependent on him, particularly from an individual side. When it comes to your own personal healing, you are in the driver's seat! Our whole focus in D2C this month is how “Boundaries” are essential to rebuilding trust. One essential component in recovery and healing is a clear division of response-abilities and roles in all aspects of the relationship. Learn more about Mark and Steve's revolutionary online porn/sexual addiction recovery and betrayal trauma healing program—"Dare to Connect!" You have live access to Mark and Steve in 3 one-hour sessions every week—addicts, spouses and couples! And live support groups on weekends, facilitated by Mark and Steve! To try a free, 2-week trial, visit—daretoconnectnow.comFind out more about Steve Moore at:  Ascension CounselingLearn more about Mark Kastleman at:  Reclaim Counseling Services

Ever wonder why Amazon seems to always be ahead of the curve while Google seems to be playing catch up? Join me and James Hercher from AdExchanger as we pull back the curtain on the lucrative yet often under-discussed world of e-commerce and D2C. We dive into the intersection of commerce, media, and advertising technology, highlighting why Amazon's risk-taking approach grants them the edge ahead of Google and how human input continues to be pivotal in automation-dominated platforms.Can you imagine AI taking over creative tasks and producing original content? As our conversation evolves, we delve into the stagnating ad market and the rise of AI, specifically its influence on businesses. James shares intriguing insights on companies like Colgate-Palmolive, which are leveraging AI for dynamic product listings to shape future customer experiences. We explore the potential and limitations of AI in the creative space, igniting a stimulating debate on AI's capacity for originality. As we examine the future of advertising, we touch on the increasing role of cloud computing. We consider the impact of tech giants like Amazon and Google in developing services like identity resolution and data clean rooms. We also evaluate the implications of automation on customer service and the potential opportunities that companies like Google and Pinterest have in retail media. This episode offers an enlightening exploration of the ever-evolving world of e-commerce and advertising technology, packed with insights and observations that you won't want to miss!

Annie Slabotsky and Morgan Lerner are the co-founders of GoNanas, a women-owned, vegan, gluten-free, and top allergen-free banana bread company at the forefront of the #1 comfort food trend. Since the company's inception, Annie and Morgan have launched GoNanas into 2,000 retail locations globally, including Whole Foods and Target. They have also earned appearances on QVC, Good Morning America, and in Forbes, and USA Today.In This Conversation We Discuss: [00:00] Intro[00:59] The types of products that GoNanas is selling[01:27] Where the idea of GoNanas came from[02:21] Shelf life of baked loaves vs bread mix[02:47] Was the pivot immediate or calculated?[03:39] Killing off the first product line[05:18] Capitalizing on the viral traction[06:17] The split between wholesale and retail channels[07:24] More tips for going to retail as a CPG brand[08:41] Sponsor: Electric Eye electriceye.io/connect[09:38] Sponsor: Sendlane sendlane.com/honest[11:04] How GoNanas gets customers for D2C[12:55] What GoNanas would have done before[14:02] You can never really be hands-off[15:39] How the wholesale part of GoNanas work with D2C[17:29] Innovation helps guide you to success[18:09] Always evaluate your strategy regularly[18:49] Create systems as you grow[19:26] Where to support GoNanasResources:Subscribe to Honest Ecommerce on Youtube#notyournanas banana bread eatgonanas.comFollow Annie linkedin.com/in/annieslabotskyFollow Morgan linkedin.com/in/morgan-lernerSchedule an intro call with one of our experts electriceye.io/connectSchedule your free consultation with a Sendlane expert sendlane.com/honesIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Mikey Goldman, the Founder and CEO of Quiet Mind, makers of the original weighted pillow. Topics covered include:Launch strategy: How Quiet Mind approached their product launch, including PR and product seeding, and the initial results and lessons learned.Scaling UGC: Optimizing and scaling marketing efforts based on real customer feedback and leveraging user-generated content.Thingtesting launch impact: The impact of the Thingtesting launch on Quiet Mind's brand and revenue.Future growth plans: Mikey Goldman shares his plans for future growth and how Quiet Mind will stay ahead of the competition.Mikey Goldman is the Founder and CEO of Quiet Mind. Links MentionedQuiet MindLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

On today's episode, Kunle is joined by Izzy Rosenzweig, CEO of Portless, a D2C logistics firm with faster lead times and more cost-efficient delivery fees. Izzy is a third generation of businessmen with very humble beginnings. His grandfather was Holocaust survivor with his entire family killed in Poland. When he went to Canada, he started a dress manufacturing business with nothing but experience. The company went well for over 30 years. Izzy's father also joined the company, which opened Izzy's eyes in the world of business and hardwork. The idea of Portless started when Izzy saw the evolution of the logistics business, especially on the innovation that started in the 1980s. With the help of ex-Alibaba execs, Izzy was able to turn Portless from an idea to one of the fastest and cheapest D2C logistics internationally. They only take, on average, 6 to 8 days from ordering to being delivered to the customer which contributes to the best customer experiences and as a business, a faster cashflow. It's an insightful episode as you'd hear Kunle and Izzy talk more about logistics model, packaging and lead times, quality control, tax implications of logistics in different countries, and the opportunities in international logistics.--- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

In this episode of the Wavebreak Podcast, Katerina Mountanos, the Founder & CEO of Kosterina shares her inspiring journey building a leading lifestyle brand, starting with the world's best extra virgin olive oil.In the episode, we cover:The fascinating founding story of Kosterina and surprise Whole Foods inquiry that led to rapid growthLessons learned from working with ecommerce serial entrepreneur Marc LoreDitching the typical CPG playbook and instead building a lifestyle brand to inspire people to live longer, healthier livesAnd so much more.Katerina Mountanos is the Founder & CEO of Kosterina. Links MentionedKosterinaLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Raul talks with Dots Oyebolu who shared his experience in assisting B2B and B2C businesses with their marketing strategies. He stressed on the need for companies to concentrate on product market fit and value creation instead of focusing solely on targets and KPIs. Oyebolu advised against paying too much attention to competitors instead of focusing on improving the company's offer.  Who's The Guest? Dots is a performance marketer & has worked with over 200 B2B and D2C businesses globally. He's also helped enterprise clients like Meta, Alibaba, Siemens, AWS, Cisco, and Zendesk meet their commercial objectives with their content marketing strategy. Episode Highlights Lead a new generation of growth performance marketers and help companies connect the dots with their marketing strategy Dots explains his strategy of product-market fit Creating desire in the marketplace versus channeling existing desires The importance of listening to both positive and negative customer feedback to improve processes Impact of strategic relationship building in account-based podcasting Being open to feedback from sales and service teams to improve marketing strategies The role of marketers in setting prices Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Dots Oyebolu https://www.dotslovesmarketing.com/ https://ca.linkedin.com/in/dotsoyebolu https://twitter.com/dotsoyebolu  Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Peter Reitano is a founder, operator, and investor with 15 + years of experience in the consumer brand and advertising world.Deeply passionate about all things that enable meaningful connections & better health. In addition to leading several businesses through periods of high-growth and acquisition, Peter sits on multiple boards, has a successful fundraising track-record, international exposure and transaction experience.In This Conversation We Discuss:[00:00] Intro[01:13] What are Mojo products?[02:04] How Peter got started in the industry[04:21] Next step: Acting on the idea you have[06:40] Mojo's go-to-market strategy[08:16] Broad targeting vs narrow targeting[09:26] Copy and creative drives results[09:58] Budget allocation for customer acquisition[11:58] Sponsor: Electric Eye electriceye.io/connect[12:56] Sponsor: Shopify shopify.com/honest[14:38] Sponsor: Sendlane sendlane.com/honest[16:04] Blending paid and organic strategies[16:53] How PR helps in retargeting [17:32] Mojo's content play[18:27] Launching a brand in a “controlled” category[21:24] Challenges of CBD brands[22:42] Peter's history in agencies and Academy[26:58] Agencies should at least try to launch a brand [28:25] Where to support Mojo[28:47] Where to support AcademyResources:Subscribe to Honest Ecommerce on YoutubeMushroom gummies boosting focus, productivity, mood & energy mojo.shopContent agency built for strategic performance madebyacademy.comProvides psychedelic support to better the well through science, education, and products gwellamushrooms.comConnect with Peter linkedin.com/in/peterreitanoSchedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people.

On this episode of DTC pod, Peter joins Blaine to share lessons from building Floof, as well as some tricks and growth levers from his time in the manufacturing & design business.We cover:- Prioritizing branding before product development.- Conducting focus groups and analyzing consumer data.- Exploring opportunities to partner with platforms like Kindred.- Identifying a gap in the market for accessible high-end pillows.- Utilizing out-of-the-box methods to grab attention and optimize marketing channels.- Designing for packaging, customer support, and unboxing- Staying focused on brand goals and not being swayed by short-term profits.Timestamps:04:48 Opportunity in the pillow market.08:03 Journey of brand building.11:41 Targeted direct channels, consider scaling.14:50 Unique pillow personalization experience.19:55 Using real models for pillow showcase.21:30 Healthy profit margins.25:11 Streamlined purchasing with design guidance.27:56 Empower consumers as designers.32:05 Discounts from designers and trade shows.35:17 Communicate brand value, aggressive growth.39:39 Kindred: platform for apartment swapping.41:37 Focus on social proof, partnerships.Shownotes powered by Castmagic---Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Check out our guide to all the best brands here. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Peter Sivas - Founder of FloofRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Castmagic

The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest's unique backgrounds in a casual, conversational tone.• • •In episode thirty-three, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Caleb Wang, CEO and Co Founder of MiLa.  Caleb takes us into the intricate world of performance metrics and KPIs that drive the strategic growth of his authentic Chinese food brand.  Learn how he stays hyper-focused on customer experience without neglecting classic financial planning to expand from classic D2C channels into the retail world.  MiLa is a great example of how the two worlds of marketing and finance come together to support a successful business.For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more. • • •Follow us on social media to take advantage of even more info and news.

In this episode, we're joined by Stafford Meyer, founder and CEO of Porte + Hall. As an interior designer, Stafford found a lack of doormat options that were stylish and functional, so she created them. The result? A collection of mats that are as beautiful as they are durable. In this episode, we cover:Why Mats: The founding story and motivation behind the brandGo To Market: Why the brand launched direct-to-consumerSuccessful Campaigns: Actionable examples of storytelling that drive revenueStafford Meyer is the Founder and CEO of Porte + Hall.Links MentionedPorte + HallLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Today we're going to talk about what it takes to scale a brand while keeping a focus on sustainability. We're also going to talk about scaling while focusing on company values as an agency that supports the growth of brands. To help me discuss these topics, I'd like to welcome Richie Jones, Managing Director at vvast, a D2C ecommerce agency. RESOURCES Vvast website: https://www.vvast.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what established brands have to gain by going D2C, the ways digitally native brands sell in brick-and-mortar stores, and how brands are maintaining a digitally native “identity” for marketing purposes while also going wholesale. Then, for "Pop-Up Rankings," we rank the the digital natives that are primed for success and the ones that need to up their game. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and president of SageBerry Consulting and author of "Remarkable Retail" Steve Dennis.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-why-established-brands-dominating-d2c-which-digital-natives-primed?_gl=1*1t5h1cj*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY5MjgwMDIyOC4xMjkuMC4xNjkyODAwMjI4LjAuMC4w   © 2023 Insider Intelligence   

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what established brands have to gain by going D2C, the ways digitally native brands sell in brick-and-mortar stores, and how brands are maintaining a digitally native “identity” for marketing purposes while also going wholesale. Then, for "Pop-Up Rankings," we rank the the digital natives that are primed for success and the ones that need to up their game. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and president of SageBerry Consulting and author of "Remarkable Retail" Steve Dennis.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-why-established-brands-dominating-d2c-which-digital-natives-primed?_gl=1*1t5h1cj*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY5MjgwMDIyOC4xMjkuMC4xNjkyODAwMjI4LjAuMC4w   © 2023 Insider Intelligence 

Over the last few years, Momentous Supplements has achieved rapid growth and in today's interview with Founder & CEO Jeff Byers, we cover it all. Momentous is a human performance company dedicated to creating no-compromise products and tools that support the endless improvement of personal performance.In this episode, you'll learn:Founding Story: The strategic merger that led to Momentous becoming the leading brand it is todayPartnership with Huberman Lab: Exploring the collaboration and its impact on growthRapid Growth: Behind-the-scenes of the brand's marketing and operations resulting in 60%+ MoM growthJeff Byers is the Founder & CEO of Momentous Supplements.Links MentionedMomentousLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

About Chaitanya Ramalingegowda: This episode of The One Percent Project tells the story of Chaitanya Ramalingegowda, the co-founder of Wakefit, a household name in India synonymous with quality sleep. Chaitanya's journey to Wakefit is a testament to persistence and unwavering determination. Before starting Wakefit, Chaitanya had nineteen years of experience spanning entrepreneurship, management consulting and marketing. Wakefit, his third start-up stint, co-founded with Ankit Garg, has emerged as a game-changer in the world of sleep solutions. Crafting products that redefine comfort and wellness, Wakefit's journey parallels Chaitanya's own pursuit of excellence in entrepreneurship. In this episode, Chaitanya talks about his remarkable journey, an expedition marked by uphill battles, shares the challenges he faced, the motivations that fuelled his drive, and the strategies that led Wakefit to its current stature. From the tough decisions to the transformative moments, Chaitanya's story is a masterclass in turning adversity into an advantage. Join us as we dive into the narrative of Chaitanya's entrepreneurial journey and explore the grit, resilience, and insights that turned a vision into a successful venture.  Subscribe to the show wherever you listen to it and sign up for The One Percent Project's "Think" newsletter at onepercent.live for curated content that adds value to your professional and personal development. Key Take Aways & Transcript: https://bit.ly/TOP_Chaitanya Follow & Subscribe: WhatsApp: https://bit.ly/TOP_WA2 YouTube: https://bit.ly/TOP_Youtube LinkedIn: https://bit.ly/TOP_LinkedIn Twitter: https://bit.ly/TOP_Twitter1 Instagram: https://bit.ly/TOP_Insta In this conversation, he talks about: 00:00 Intro 02:19 Why is sleep important? 08:06 What was India's association with sleep and mattress before Wakefit? 12:24 Chaitanya's entrepreneurial journey: Setting up English classes in a garage as a youngster? Setting up a failed content startup with friends.  Finding a job post his startup failure 32:32 Founder Market Fit 35:32 Building Wakefit: Is a startup an extreme expression of the founders? At what point did Chaitanyia and Ankit become bottlenecks in Wakefit's growth? Setting up internal feedback loops. 44:03 Marketing Vs Branding: One is built, and the other gets built. 49:36 How has packaging accelerated Wakefit's growth? 52:41 40 investor rejections- Chaitanya and Ankit built a business which didn't even have a category on Amazon. 55:35 Importance of capital allocation 57:04 Counterintuitive insights about D2C business.  58:15 How do you build a great company? 1:00:12 Identifying a Hero Product. 1:02:02 Is it service or product- that leads one to become an industry leader?  1:03:34 Competition. 1:06:11 What is the kindest thing anyone has done for Chaitanya? 1:08:59 Advice to your younger self. 1:09:28 His superpower. 1:09:50 Three Books he recommends

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Ryan Duey, the co-founder and co-CEO of Plunge. Plunge is the creator of The Cold Plunge that you've seen all over your social media feeds the past few years.In this episode, we cover:The fascinating founding story of Plunge and their journey in popularizing the term "Cold Plunge"How the brand was able to secure partnerships with leading athletes and influencersFuture plans for expansion into additional products and the commercial marketRyan Duey is the co-founder and co-CEO of Plunge.Links MentionedPlungeLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode, we're joined by Mike Xhaxho and Connor Saeli, the co-founders of Waterboy, a healthier and more effective way to hydrate and recover. Waterboy has scaled to a remarkable $10M+ in sales within a span of two years without any external funding.You'll learn: Waterboy's Growth Strategy: How they market the brand as a "creator" and scale their best content with paid advertising. Product Development: Going from idea to best-in-class product and why they approach product development like a software company. Marketing and Creative Testing: Learn the results of Waterboy's OOH, creative testing, and what's working for the brand now.Mike Xhaxho and Connor Saeli are the co-founders of Waterboy.Links MentionedWaterboyLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

The conversation highlights the need for brands to understand the true impact of their efforts, while also advocating for skepticism in marketing measurement.We also have valuable tips on optimizing channels through testing and relying on a brilliant team for successful scaling.In this episode, Jordan West interviews Michael Kaminsky who shares his insights on measuring incrementality in branded search spending, conducting geo holdout tests, and the importance of building a testing muscle to inform marketing strategies. Listen and learn in this episode!Key Takeaways from this episodePost checkout surveys provide directional indication, but are not a definitive measure of incrementality.Going dark tests, where advertising spend is temporarily turned off, can be used to measure incrementality.Decreasing ad spend by a certain percentage for a period of time can also provide insights into incrementality.Branded search spending and its incrementality are difficult to determine, but tests and experiments can help measure effectiveness.Running geo holdout tests, by turning off branded search spend in certain areas, can help determine the impact on sales.Analyzing data and learning from unexpected experiments or outcomes is crucial for understanding marketing effectiveness.Advanced statistical techniques, like marketing mix modeling, can be used to measure the impact of marketing spend on different channels.Understanding the ROI and conversions from selling on channels like Amazon is important for data analysis and decision-making.Attribution and incrementality are different concepts in D2C e-commerce marketing, with incrementality focusing on additional revenue and ROI.Continuous testing, evidence gathering, and triangulating data from different sources are key to understanding incrementality and scaling a business.Recommended Podcast:Acquired:https://www.acquired.fm/episodesLenny's Podcast:https://www.lennyspodcast.com/episodes/Recommended Tool:Things 3:https://culturedcode.comToday's Guest:Michael Kaminsky is the co-founder of Recast. He is a trained econometrician with a background in healthcare and environmental economics. He previously built the marketing science team at men's grooming brand Harry's before co-founding Recast.Connect and learn more about Michael and Recast here: Website: http://www.getrecast.comLinkedIn: https://www.linkedin.com/in/michael-the-data-guy-kaminskyTwitter: https://twitter.com/Mike_KaminskyGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Christian Hoppe is the Co-founder of Forwrd Agency, a company helping e-commerce brands drive revenue and growth using YouTube ads. The Agency develops data-driven ad concepts through deep research, transforms the results into high-performing ad creatives, and expertly manages campaigns to achieve maximum ROI for its clients. Christian is also a fractional CMO at FRED & FELIA and an entrepreneur who invests and runs his e-commerce brands.  In this episode… As a D2C e-commerce brand, do you struggle to drive growth and revenue using video content? How can you harness the power of YouTube to scale your business? YouTube allows many targeting strategies that other platforms don't. However, it can be challenging for D2C e-commerce brands to manage on their own. Consequently, it's vital to partner with an agency that understands and specializes in video content and the intricacies of YouTube to create data-driven ad concepts that appeal to a variety of audiences. When used effectively, YouTube ads can be an excellent tool for growing your business. In this episode of the Quiet Light Podcast, Pat Yates sits down with Christian Hoppe, Co-Founder of Forwrd Agency, to discuss driving growth and revenue with YouTube ads. Christian shares his entrepreneurial journey from digital marketer to building Forwrd Agency, YouTube ad advice, and how his company grows brands by creating compelling YouTube ads.

Chris McKleroy is the founder and CEO of Nocs Provisions, a company which has reinvented binoculars. Chris is a successful entrepreneur with a proven track record of designing disruptive products and bringing them to market.Prior to Nocs, Chris was the Head of Product and Co-Founder of Boombotix, one of the original Bluetooth personal speaker brands to enter the market. Chris helped scale the business from $200k to over $13 million in annual revenue. We discuss the lessons learned from massive growth, raising venture capital and what it was like partnering with Wu-Tang.Chris and I discuss product development, prototyping and why product market fit is so critical. He shares his insights on how to bootstrap a business idea and talks about the importance of finding your MVB “Minimum Viable Business.” He shares his advice for overseas manufacturing and how to disrupt established markets with innovatively designed products.If you like product development, direct-to-consumer marketing and design then I am sure you will love this episode.Discussion Topics:(1:28) Working with Wu-Tang.(10:08) Business & design programs for Entrepreneurs.(17:12) Scaling Boombotix to a $13 million business.(24:12) Bootstrapping Nocs Provisions.(30:51) Advice for Entrepreneurs.(36:45) Product design process.(44:46) Manufacturing products in China during COVID.(58:10) Minimum Viable Business.(59:00) Rapid fire questions.

Lamees Butt is the SVP Of Global Alliances and Channels at Zoovu where she spearheads strategic technology partnerships and relationships. She has over 10 years of experience in shepherding digital transformation efforts and forging partnerships at companies like Mercedes-Benz UK, Salesforce, and Zoovu. In this episode, you will learn How is AI changing the ecommerce marketing landscape, particularly for D2C and B2B companies What specific AI tools or technologies are essential for modern ecommerce marketing How AI can help ecommerce businesses provide a more personalized experience for their customers How will AI in ecommerce evolve in the near future and what emerging trends should ecommerce brands be aware of How can businesses strike a balance between automated, AI-driven interactions and maintaining a human touch in customer engagement How Zoovu's clients have creatively used AI to drive engagement and increase their conversion rates For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Henry Murray, co-founder, CMO, and GM of the US Market at Waterdrop.In this episode we cover:Marketing for 2023: paid social, influencer, ambassador, offline, and moreExpanding into retail: from large retailers to company-owned flagship stores in locations like Mall of AmericaGlobal expansion: how the brand scaled across Europe and now the United StatesHenry Murray is the co-founder, CMO, and GM of the US Market at Waterdrop.Links MentionedWaterdropLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

On today's episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship, a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world. At the tail end of 2020, Taylor Lagace, Cody's partner and a Co-Founder of Kynship, brought us into the world of Influencer Marketing and how it was a complex ecosystem with wanna-be influencers and unengaged or fake followers. Alongside those negative intricacies, many brands have cracked the code of influencer marketing and skyrocketed their growth. In 2021, he again sat with Kunle to discuss the changes in the influencer market, and that it is no longer the elephant in the room as it used to be. It's 2022 and it's Cody Wittick's turn to sit down with Kunle and share Kynship's philosophies on seeding and the intricacies of influencer marketing post-pandemic. The Creator Economy is reaching new heights with social media as a platform for growth. Kynship is using the growing platform and matching brands with influencers and content creators that align with their products.  Before you jump into the pool of influencers, listen to what Cody has to say about the different tiers of influencers in order for your brand to understand what fits your needs and ad spend. He also emphasizes how influencer marketing is just like any other marketing tool while adding human-to-human interactions in a digital age.  Cody discloses Kynship's philosophies on seeding and mass seeding especially when it comes to high-ticket items as well as how they work with the principle of giving and not asking. He also dives into the principle of repurposing content across platforms and how the unboxing experience can be a way to convey a brand's story without a creative brief. This episode is truly something to be excited about especially when a brand is looking at the possibility of using influencer marketing to grow their brand.  --- SPONSORS:  This episode is brought to you by:  Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. TreydThe 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io. 

Finding great partners is a pain. How do you know when someone is just trying to close you vs. actually being able to fulfill their promises? Is going with the cheapest price point really the best idea? Kristina Mertens, Head of Business Development at Packshack, is giving us the inside scoop on why finding a 3PL partner can be so difficult. Some of her advice: you have to do your homework and you get what you pay for. We talk not just about fulfillment but why we think getting to the bag in eCommerce is NOT the most important thing. If you like Bavarian beers and want to grow your brand without choosing the wrong partner, you're in the right place. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Kristina Mertens. Kristina has been in the eCommerce space since 2018 and helps online D2C & B2B brands find their ideal fulfillment solutions around the world and across all sales channels. In her free time, she loves hanging out with her dog Suki, going out with her friends, and playing golf. You can find her at... Website: https://packshack.com/ Find her on LinkedIn: https://www.linkedin.com/in/kristinamertens/ Find her on Instagram: @mertens_kristina Find her on Facebook: Kristina Mertens Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy, and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

In the final episode before the summer break, we're joined by Bloom & Wild's Chief Customer Officer, Charlotte Langley.  She reveals the strategies and insights that have driven 20m deliveries and 100k 5-star reviews for the letterbox flower brand.As the CCO, she shares exactly how she approaches the vital role of being the voice of the customer, bridging the gap between commercial needs and customer desires; a responsibility she carries with utmost dedication whilst pairing commercial savvy with creative acumen. Charlotte also shares some of Bloom & Wild's codified principles around team structure, customer centricity, and creative thinking that have allowed Bloom & Wild to become one of the biggest success stories not only in the category but also in the D2C space. What truly sets Bloom & Wild apart is their commitment to going above and beyond for their customers. By employing high-powered data analytics and leveraging their genuine care, they proactively address potential issues like late deliveries and repeatedly “surprise & delight” customers. The future looks bright as the company blooms to encompass broader gifting categories, all whilst preserving the emotional connection that lies at the heart of its exceptional customer experience.Tune in and share this episode with a marketer you know that will love it! 

In this episode of The Centricity Podcast, our host Will Riley meets with Joseph Seo for Part 3 of our series on cookies (if you haven't yet, check out Part 1 and Part 2). Seo is a seasoned marketer who brings his expertise and research-driven approach to marketing strategy to this conversation about the end of third-party tracking and the way companies and agencies alike will have to evolve.  Adjusting to a “Cookieless” Future The marketing industry won't collapse, but it will be impacted. One of those impacts has been a boom in programmatic advertising.  Contextual advertising, or advertising on pages relevant to your product, is an effective way to market your product that doesn't rely on cookies. Capture more first-party data from your website, marketing team, and customer service team. Reps will need to gather the data rather than rely on it. Know what kind of data your company uses. If you're relying on Facebook and Google for your advertising, you may face less extreme changes to your strategy than companies that rely primarily on third-party data. Effective Marketing Without Cookies First-party data will produce better results than third-party because consumers who volunteer to participate show a higher level of interest and commitment to your product. Programmatic advertising works well for mobile advertising. As people increasingly use their phones to explore web content, D2C marketing can be effective. Current and Forthcoming Impacts Lower-funnel or late-stage tactics will be impacted first. Industries will now be forced to invest in gathering first-party data. Combining ad testing and brand lift studies will give companies more useful data than cookies, so we will likely see the development of more sophisticated campaigns. If your company is fairly established, consider implementing a data solution like Segment to centralize your data and simplify decision-making. Resources Don't forget to check out Parts 1 and 2 of our series on cookies!  Episode 33 The Death of the Cookie: Understanding Internet Privacy PART 1 Episode 34 The Death of the Cookie: Understanding Internet Privacy PART 2

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Haley & Adam Weidenbaum, founders of Everhem, a leading custom window treatment brand. We chat about the brand's launch, rapid growth, and what's next for the company. You'll also learn how Everhem:Successfully brought a traditional in-person experience into the digital worldTested and scaled their marketing strategies as a bootstrapped brand on the riseBranded and named their company with an almost too good to be true inspirationHaley & Adam Weidenbaum are the founders of Everhem.Links MentionedEverhemLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

愈來愈多品牌跳過經銷商，直接經營消費者，這樣的D2C商模，在生成式AI熱潮下，掌握5個方法，將更有發展空間。 主講人：林之晨 製作團隊：姚立強 ＊訂閱天下全閱讀：https://bit.ly/3STpEpV ＊意見信箱：bill@cw.com.tw

Each week, I receive questions in my DMs around how brands can improve their D2C sales from their websites. I’ll often hear brands talk about how their sales aren’t where they want them to be or how they feel like they’ve put in so much effort and dollars to improve their sales – with little actual improvement. Frustrating, right? In this episode, I’m taking a moment to discuss just why e-commerce sales can be so difficult. Listen in to hear… Why your D2C sales might have improved during the pandemic then dipped again What the reality of online sales is, so that you don’t have to beat yourself up! Where to start if your D2C sales aren’t where you want them to be Make sure to check out our full show notes to connect with us on Instagram and LinkedIn, and we’ll walk through doing the math on your conversion rates. This episode is sponsored by our Retail Ready® Masterclass for growing YOUR food business! As I mentioned in this episode, in our Masterclass I cover how wholesale can be part of a profitable omnichannel strategy for your brand. Check out our Masterclass for our actionable tips to increase your sales now, plus an invite to join us in Retail Ready®. Plus, if you KNOW that you want access to ALL of my buyer insights and to be a part of our supportive, knowledgeable community, then Retail Ready® is THE place for you. Click here to watch our Masterclass and learn those tips, plus all that we cover with our course, strategic support & community!

We are giving away a Vela 2. To enter to win, subscribe to our channel, comment below, and submit your email here: https://ridereview.com/giveaway/vela-2-giveway Vanmoof goes Poof. Cult ebike brand VanMoof has paused sales and some of its top execs are departing or taking lower roles. The company has yet to release an official statement on the abrupt changes, but sources say that they are trying to secure a bridge round to keep the business afloat. After several bouts of layoffs and lawsuits, US-based D2C ebike seller Rad Power has announced that it will be pulling out of the European market by 2024, opting to focus its efforts entirely on North America. Lectric might have overcome market share in the US…but RadPower does better with accessories and customer repair centers. A comeback in Shared? “We are aiming for sales of $100 million this year.” How Swing's franchise model allowed it to become one of the few profitable shared micromobility companies in the world, with over 100,000 vehicles in South Korea. By contrast, CEO Wayne Ting says Lime's pathway to profitability involved investing in more durable, modular scooters as well as better technology for operational crews. Won tenders 90% of the time. Amsterdam's city leaders say they want to see more shared cargo bikes, mopeds, and cars on the street in an effort to reduce car usage. The Truth and Lies About Driverless Cars in SF Garry Tan exposes some wild accusations against the city of San Francisco MTA that appear to be true! Launches Last month on Ride On! We talked to Chris Rey of Apollo Scooters about the fast and powerful Apollo Pro. The innovative new two-wheeler has since launched on Indiegogo, and is receiving rave reviews- check out some here Parkour! BMW just released their new CE 02 electric two-wheeler, which they say is neither an emotorbike or emoped - it's an “eParkourer.” Despite the confusing semantics, its performance capabilities are clear: the CE 02 tops out at respectable 59 mph and claims 55 miles of range. ​ The Brits at The Little Car Company typically deal in downsizing famous cars into small electric vehicles (see Bughatti Baby II). Now they've done something of the opposite, taking inspiration from the 1980s Tamiya Wild One RC car and turning the toy into a full-sized 37 horsepower electric dune buggy. The new Ago T ebike is now available from Tenways, which features a comfortable step-through frame as well as an Enviolo Stepless Shifting Hub, a cool feature which allows riders to shift gears while at a stand still. Eli Electric We have Marcus Li, CEO and Founder of Eli Electric Vehilces with us

In this jam-packed chat, Evan and Lamees talk about tech and AI, and how they're shaping the eCommerce landscape – including using AI to your advantage to get more customers, build a better customer relationship, and make them fall in love with your brand. Plus... the golden ticket for brands right now (to get more ROI from products) AND how the biggest D2C brands boost their community engagement. Based out of London, Lamees is a role model for women in tech; having honed her craft at Salesforce, Zoovu and Mercedes-Benz. Lamees has more than a decade's worth of experience in managing global partnerships and helping businesses thrive, with a focus on tech, eCommerce, and entrepreneurship. Impressive CV aside, Lamees is passionate about improving the buyer experience and efficiently reducing employee workloads Want to join the discussion? Message Evan or Lamees on LinkedIn.

Paul Voge is the co-founder and CEO of Aura Bora, a national beverage company from San Francisco. Since the company's founding in 2019, Paul has expanded the brand's whimsical sparkling waters into more than 8,000 stores including Sprouts, Whole Foods, Target, Publix, and Wegmans. Aura Bora's best-selling retail varieties include  Lavender Cucumber, Ginger Meyer Lemon, and Cactus Rose. Plus, every month Paul and his team formulate and release online-exclusive flavors for sparkling water aficionados like Guava Eucalyptus, Mango Chili, and the infamous Green Bean Casserole. Aura Bora prides itself on being sugar-free, calorie-free, non-GMO, Whole30 certified, and made with real herbal extracts. Read more in Fortune, Business Insider, Dieline, and AdWeek. Paul's entrepreneurial journey started with t-shirts, socks, concrete curbs, and even Christmas trees. As a Forbes 30 Under 30 awardee and Shark Tank success story, he has turned Aura Bora into one of the fastest growing beverage businesses in the world. When not selling sparkling water, you can find Paul somewhere deep in the woods, away from his phone.In This Conversation We Discuss: [00:00] Intro[01:12] What are Aura Bora's products?[01:37] Where the idea of Aura Bora came from[02:50] Making sure that the market wants your product[05:09] Getting feedback from “serious drinkers”[06:41] Launching a food/bev product in Boulder, CO[08:10] When the worst case scenario isn't too bad[09:43] Sponsor: Electric Eye electriceye.io/connect[10:40] Sponsor: Sendlane sendlane.com/honest[12:07] Go-to-market strategy at the start of COVID[13:30] How Paul got into Whole Foods shelves[15:09] Was it the play to go wholesale first?[15:53] The pandemic forced Aura Bora to pivot to D2C[16:24] How Aura Bora got featured in Shark Tank[17:19] Preparing for the “Shark Tank Bump”[19:08] Circumventing the risks of fragile packaging[20:28] Aura Bora's new subscription line[21:31] Where to buy to support Aura Bora directlyResources:Subscribe to Honest Ecommerce on YoutubeConnect with Paul linkedin.com/in/paulvogeHeavenly sparkling water made from herbs, fruits, and flowers aurabora.comSchedule an intro call with one of our experts electriceye.io/connectSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!