Podcasts about D2C

This week, I outline the key numbers you should know regarding subscriber gains and losses, as well as the profitability of D2C businesses for Peacock, Roku, Paramount, Sling TV, and Fubo. I also cover the revenue growth from cloud providers Amazon and Microsoft, and break out the capex spend of Meta and the hyper-scalers, totaling more than $250 billion this year, driven by AI-related infrastructure. Finally, I highlight some news relating to Prime Video, Netflix, YouTube, Instagram and DAZN's deal with the NHL.Podcast produced by Security Halt Media

In dieser Folge von Kassenzone spricht Karo Junker de Neui mit Sebastian Kebbe, Geschäftsführer bei Beurer. Das Traditionsunternehmen aus Ulm steht seit über 100 Jahren für (elektronische) Gesundheits- und Wohlfühlprodukte, von Blutdruckmessgeräten bis hin zu Massagegeräten, Heizkissen und bald sogar Zahnbürsten sowie Haustierzubehör. Sebastian gibt tiefe Einblicke in die beeindruckende Breite des Beurer-Sortiments (über 1.700 Produkte), die internationale Marktpräsenz in 140 Ländern und das organische Wachstum durch kontinuierliche Produktentwicklung. Besonders beeindruckend ist dabei, dass Beurer nicht nur Markenhersteller fungiert, sondern mit fünf eigenen Werken (u. a. in Europa und Asien) die komplette Wertschöpfungskette besitzt. Ein strategischer Vorteil im Kampf um Resilienz, Qualität und Margenstabilität gegenüber Billigkonkurrenz wie Temu. Im Gespräch geht es auch um die Rolle von E-Commerce. Rund 60 % des Umsatzes laufen mittlerweile online, mit Amazon als wichtigstem Kanal. Gleichzeitig investiert Beurer gezielt in D2C, Social Media und Content, u. a. mit einem TikTok-Shop und wachsendem Fokus auf CRM und Markenbindung über Connected Devices und Health-Services. Neue Wachstumstreiber sind außerdem schon in den Startlöchern. Neben Zahnpflegeprodukten wird mit „Love Your Pet by Beurer“ eine neue Marke für Petcare-Produkte gelauncht. Auch Themen wie internationale Expansion, Markenbildung über TV und Social Media sowie die Weiterentwicklung des Beurer-Claims stehen im Zentrum. Ein spannender Blick hinter die Kulissen eines Traditionsunternehmens, der zeigt, wie man sich im Wellbeing-Segment zukunftsfähig und kundennah positioniert. Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Plattformbuch 2024: https://amzn.eu/d/1tAk82E Tassen kaufen: http://www.tassenzone.com Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone

Bereits 1999 startete Samy Liechti mit D2C und Abo-Commerce. Nachdem er BLACKSOCKS «from scratch» und ohne externe Finanzierung auf eine Viertelmillion Kunden in 120 Ländern entwickelt hatte, verkaufte er es 2023 an die Jacob Rohner AG. Was sind die Geheimnisse einer erfolgreichen D2C-Strategie? Welche Rolle spielt das Community-Marketing? Wie lässt sich Abo-Commerce kundenorientiert betreiben? Wieviel Performance Marketing verträgt das D2C-Geschäftsmodell?

In this episode of Life in Motion, we sit down with Martina Russo, founder of The Action Sports Translator. Martina shares how her love for languages and a lifetime passion for outdoor sports combined into a unique global agency helping outdoor brands authentically connect with international audiences. From translating technical gear manuals to subtitling athlete stories, her team works across 700+ language experts—all with direct experience in sports like climbing, snowboarding, and mountain biking. Martina also shares trends she's seeing in the outdoor industry, including the rise of trail running, the shift to direct-to-consumer (D2C) sales, and navigating AI in content creation. Whether you're an outdoor brand looking to go global or just curious how language impacts adventure, this episode has something for you.Life in Motion is brought to you by Actual Outdoors. They help build beautiful brands that highlight the approachable and authentic parts of outdoor recreation. Said simply - they “keep it real”. Find them online at actualoutdoors.com or on Instagram at @actualoutdoors.Tweet us and let us know what you think of this episode! @illuminecollectFind more episodes at www.illuminecollect.com/blogs/life-in-motion-podcastSince 2017 Illumine has donated over $48,766 to outdoor nonprofits and shared over 243 stories on the Life in Motion Podcast.

Today, we break down Granny: the solo-developed mobile horror hit that racked up a billion downloads and $50,000 daily ad revenue with no UA, no team, and nothing but YouTube virality.You'll learn:The secrets behind Granny's viral growth and billion-plus downloadsWhy four simple interstitials are better than banners, IAP, or rewarded videoHow meme culture, Let's Plays, and YouTube Shorts keep the DAU highHow a lack of mediation and adops left $50 million on the tableWhat makes Granny so replayable—and why nobody's cloned the formulaThe untapped goldmine of horror games on mobileKey Takeaway:You do not need a team, UA, or even high production values to win. Build for memes, embrace virality, and never underestimate the power of a good scare on mobile.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Granny: The Horror Game04:26 Game Mechanics and Design Exploration07:27 Gameplay Experience and Strategies10:26 Monetization and Revenue Insights13:26 Multiple Endings and Replayability16:23 Personal Reflections on Horror Games19:22 The Evolution of Granny: From One to Two21:50 Connecting the Dots: Granny and Slendrina Lore23:57 The Passion Behind Game Development26:42 Analyzing Download Trends and User Engagement31:08 Revenue Insights: The Financials of Granny Games35:17 Optimizing Ad Placements for Better User Experience36:18 Game Design and Monetization Strategies37:29 Understanding Ad Mediation and Revenue Loss39:52 Calculating Potential Revenue Losses42:00 Leveraging YouTube for Marketing44:09 The Impact of Horror Games on YouTube46:05 Challenges in the Horror Game Genre50:01 Future of Horror Games and Closing ThoughtsMatej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiarPlease share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

In this episode of ScaleUp Radio, Kevin Brent sits down with Victor Carpio, the innovative founder of Inventor Smart Care, to discuss how a passion for solving a common pet health problem led to the creation of a world-first product: the Dental Wand – a toothbrush designed specifically to let cats control their own dental care. Victor shares the journey of launching a startup in a niche but high-potential market, including the challenges of developing a product for animals, bootstrapping through multiple prototypes, and preparing for national TV exposure on Dragons' Den. He also dives into the mindset shifts required for scaling – from selling directly to consumers to forging B2B partnerships and managing growing logistics demands. This episode is a treasure trove for product inventors, early-stage entrepreneurs, and anyone fascinated by the mechanics of turning a big idea into a real-world solution. Highlights From This Episode: Inventing With Purpose: Why Victor focused on solving a real health issue affecting 85% of UK cats, and why understanding your “why” is more important than just having a patent. From Cat Behaviour to Product Design: The surprisingly complex R&D behind the Dental Wand and how AI and 3D printing could help future inventors save time and money. Scaling Smartly: Transitioning from D2C to B2B, the growing pains of supply chain management, and the critical importance of not being reliant on a single supplier. The Dragons' Den Effect: What happened when Victor pitched to the Dragons, and why the real win wasn't the investment offer, but the brand exposure. Customer Insights: How deep psychographic understanding and a sophisticated email nurturing system helped Victor acquire customers for less than £5. Make sure you don't miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts. For now, continue listening for the full story from Victor.   Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/kevin You can get in touch with Kevin here: kevin@biz-smart.co.uk Kevin's Latest Book Is Available! Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. More on the Book HERE - https://www.esusgroup.co.uk/   Victor can be found here: https://www.linkedin.com/in/victor-carpio-404914125/ meow@inventorcat.co.uk   Resources: Pet Industry Federation - https://petfederation.co.uk/ Start with Why by Simon Sinek - https://uk.bookshop.org/p/books/start-with-why-15th-anniversary-edition-how-great-leaders-inspire-everyone-to-take-action-simon-sinek/7820616?ean=9781405977593 Atomic Habits by James Clear - https://uk.bookshop.org/p/books/atomic-habits-the-life-changing-million-copy-1-bestseller-james-clear/2458373?ean=9781847941831 Headway app - https://makeheadway.com/onboarding Mailchimp - https://mailchimp.com/landers HubSpot - https://www.hubspot.com/products Gather - https://www.gather.town/  

What happens when you take a simple daily habit like your morning coffee, and supercharge it with performance ingredients, influencer buzz and a Formula One partnership? You get Before You Speak, the Brisbane-based functional coffee brand co-founded by Jaryd Terkelsen. In this episode, Jaryd shares the caffeine-fuelled story behind Before You Speak's rise from a D2C startup to a global ecommerce brand, now stocked in Woolworths, Ampol, Amazon Australia, and launching into the UAE.In this episode, we're covering:Why and how functional coffee works The shift from D2C to retail and how they landed in Woolies, Ampol & moreGoing global: UAE expansion, Amazon growth, and F1 influenceJaryd's $1.5M lesson in shiny-object syndrome and finding focusSubscription, loyalty, and creative hacks that actually moved the needleThe silky Irish AI ad that crushed Meta acquisition costsConnect with Jaryd TerkelsenExplore Before You SpeakUse code: ATCXBYS20 to get 20% off Hurry! offer ends 31 August 2025 at 11:59pm AEST. Not valid with other discounts, bundles, loyalty rewards or subscriptions.Questions? Shoot us a text!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Russell Breuer, founder of Spot & Tango, shares the remarkable journey of building a $100+ million pet food company from a New York studio apartment in just seven years. What makes this story even more impressive? They've remained profitable while operating as a subscription-only, direct-to-consumer brand in the competitive pet food space. Russell reveals the strategic decisions that set them apart—from their innovative "Unkibble" fresh-dry process to building their own 70,000 square foot manufacturing facility in Pennsylvania. This conversation is packed with actionable insights on vertical integration, subscription model optimization, and performance marketing excellence.This episode is essential listening for any D2C founder looking to build sustainable, profitable growth while maintaining premium positioning in their market.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Spot & Tango: The Value Proposition of Fresh Pet Food(06:15) The Importance of Vertical Integration(11:56) Subscription-Only Model: A Strategic Choice(15:52) Key Lessons for Increasing Conversion Rates(19:03) The Role of Education in Customer Engagement & Relationships(23:09) Understanding Return on Invested Capital(28:58) Growth Levers & Marketing Strategies(32:29) The Role of AI in Performance Marketing(35:05) What's Next for Spot & Tango—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Russell's LinkedIn: https://www.linkedin.com/in/russell-breuer-0b3b57Spot & Tango Website: https://spotandtango.com/_Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Jeff Oxford, Bryan Porter and more

Le modèle D2C a évolué. Exit le “tout digital” et le produit star : bienvenue dans l'ère des marques plateformes et de l'omnicanal assumé. Dans cet épisode, on plonge dans la transformation profonde du modèle Direct-to-Consumer (D2C). Après l'explosion des DNVB dans les années 2010, une nouvelle génération de marques repense le modèle. Plus stratégiques, plus hybrides, plus connectées à leur audience, elles redéfinissent les règles du jeu.On y parle :de l'héritage – et des limites – du D2C 1.0,des marqueurs de cette nouvelle génération de marques,des leviers marketing qui leur permettent de se différencier dans un marché saturé. Autre épisode qui pourrait vous plaire: C'est quoi une DNVB?---------------

We break down Century Games' Tasty Travels, the new merge hit muscling into a category long dominated by Travel Town and Microfun. Tasty Travels is not just a clone. It's a polished, high-velocity merge machine, doubling the ARPDAU of Travel Town and already scaling toward $200,000 daily revenue, with a launch playbook built on AI, altered gameplay, and relentless creative iteration. We explore why Century's approach to UA and live ops could make them a serious threat to every top-grossing merge game and why nobody wants to go head-to-head against them.What's inside:Insane UA and CreativesOnboarding and PaceEvents, Live Ops, and MonetizationMarket Impact!Clone Wars and CopycatsKey Takeaway:Tasty Travels is not just another merge game. It's Century Games' statement that nobody is safe from a studio that can outspend, outclone, and out-iterate the entire category.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/IreEye1zjF0Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Tasty Travels04:14 Gameplay Mechanics and Features07:15 Comparative Analysis with Travel Town10:06 User Experience and Game Economy13:22 Event Structures and Engagement16:15 Innovative Elements and User Acquisition Strategies21:13 Introduction to UA Play and Gameplay Mechanics24:15 Live Operations and Monetization Strategies27:14 Ad Monetization in Merge Games31:16 Revenue Insights and Market Trends37:46 Future Predictions and Competitive Landscape40:17 Exploring Creative Strategies in Gaming43:26 The Role of User Acquisition in Game Success46:42 Innovations in Game Design and User Engagement51:51 Competitive Landscape in the Gaming Industry---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Sagar Daryani, Wow! Momo Foods ke Co-founder aur CEO hain, ek aisa Indian QSR brand jise unhone college ke 3rd year mein shuru kiya tha, aur aaj ye ₹3000 crore se zyada ki valuation par khada hai. Unke brands Wow! Momo, Wow! China aur Wow! Chicken aaj more than 700 outlets tak expand ho chuka hai, aur unhone franchise, FMCG frozen foods aur instant noodles jaise verticals mein bhi successful entry li hai. Iske alawa, Sagar abhi National Restaurant Association of India (NRAI) ke youngest President bhi hain - safeguarding the rights & interests of the restaurant fraternity. Agar aap ek food business shuru karna chahte hain, ya apne D2C brand ko scale karna chahte hain, toh ye episode zaroor dekhiye. Ismein Sagar ne woh systems, galtiyan, aur learnings share ki hain jo har founder ke kaam aayengi.Connect With Sagar Daryani - Instagram - https://www.instagram.com/sagar.daryani.90LinkedIn - https://www.linkedin.com/in/sagar-j-daryani-950085b7/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=inTwitter / X - https://x.com/sagar_daryani?lang=enConnect With Pritika -Podcast Related Emails - connect@pritika.coInstagram- https://www.instagram.com/pritika.looniaListen to the full podcast here - https://www.youtube.com/@PritikaLooniaOfficial Facebook - https://www.facebook.com/captainpritika/Learn From Me - www.pritika.co Listen to my podcast on - Jio saavn - https://www.jiosaavn.com/shows/sage-up-with-pritika-loonia/2/ZukCx7qhBVQ_ Spotify- https://open.spotify.com/show/7ErewAP263SgLXOUE8V0SI?si=f0c13ec52bb74062 Apple Podcast- https://podcasts.apple.com/in/podcast/sage-up-with-pritika-loonia/id1517629945

Jess Berman is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through premium, science-backed formulations. Built at the intersection of clinical credibility and modern digital commerce, BodyBio is helping bridge the gap between practitioner-trusted products and direct-to-consumer wellness, making elite cellular health accessible to more people than ever before.After spending years deeply connected to BodyBio's practitioner roots, Jess stepped into a leadership role during a pivotal shift: moving the business from B2B-only to a thriving DTC brand. What began as a family legacy focused on scientific excellence evolved into a broader mission of education, access, and brand storytelling, bringing cellular health out of the doctor's office and into everyday routines.Though she didn't come from a traditional DTC background, Jess brings strategic clarity to every stage of growth, navigating channel tradeoffs, building dual B2B and DTC ecosystems, and balancing hyper-targeted paid media with high-trust organic growth.Whether discussing how BodyBio fixed its reliance on branded traffic, why affiliate funnels outperformed typical influencer playbooks, or how brand guidelines helped unify internal teams and external agencies, Jess offers a transparent and tactical perspective on scaling a modern wellness brand without sacrificing trust.In This Conversation We Discuss:[00:43] Intro[01:52] Rebuilding websites to unlock conversions[03:16] Growing brand awareness through omnichannel[04:26] Bootstrapping marketing with a two-person team[05:40] Managing fulfillment while scaling DTC[07:18] Finding new customers through authority partners[09:31] Testing creative angles to convert cold traffic[11:34] Leading growth through transparency and story[12:21] Episode Sponsors: Electric Eye, Reach & Zamp[15:52] Defining brand guidelines before scaling online[17:52] Testing incrementality before scaling Amazon[18:48] Skipping short-term wins for long-term brand health[20:48] Preparing for shoppable AI disrupting searchResources:Subscribe to Honest Ecommerce on YoutubeSupplements Made From Science https://bodybio.com/Follow Jess Berman https://www.linkedin.com/in/jesshkaneSchedule an intro call with one of our experts electriceye.io/connectLevel up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Welcome back to another episode of the EUVC Podcast, your trusted inside track on the people, deals, and dynamics shaping European venture.This week, Dan Bowyer and Mads Jensen of SuperSeed and Lomax from Outsized Ventures, gather to unpack the macro forces and micro signals shaping European tech and venture.They dive into the EU's latest corporate structure reforms, the battle with resistant notaries, and the implications for startup formation and cross-border investing. Then it's onto LLM innovation in China, valuation exuberance in AI, and the strategic shifts in capital allocation. The group finishes by zooming out on macro policy, sovereignty debates, and a cautious optimism for European tech.Whether you're an investor, founder, or policymaker trying to navigate Europe's choppy regulatory waters — this one's for you.Here's what's covered02:00 | Startup law, friction, and EU Inc.06:30 | The SAFE envy09:30 | Founders as fund managers — and vice versa12:00 | From Pink Floyd to trillion-parameter models17:30 | Capital efficiency and compute arbitrage21:00 | UK startup ecosystem: a shadow of its former self?25:00 | Fundraising cycles and trapped capital28:00 | D2C health — a comeback?31:00 | Crypto week in Europe?35:00 | Macro clouds and haven-hunting

Inside Bending Spoons: the $2.5 billion app juggernaut behind Evernote, Remini, Splice, and more. Special guest Darius reveals the hacks behind viral UA, review scores, creative iteration, and the brutal playbook that's rewriting consumer SaaS.You'll learn:The secrets behind Bending Spoons' $500 million annual revenueWhy TikTok, Shorts, and Reels are more powerful than any ad network for app growthThe playbook for cutting costs, boosting review scores, and scaling faster than competitorsWhy retention is all about renewals, not DAU or D30Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Special guest: Darius MoraYoutube channel: ⁨@DariusMora⁩ https://www.linkedin.com/in/moravcik/Youtube: https://youtu.be/xP3AziedKW0Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Bending Spoons and Guests02:49 Bending Spoons' Unique Business Model08:21 Hiring Practices and Company Culture11:19 Acquisitions and Market Strategy18:17 Transitioning from Gaming to App Development24:15 The Impact of Viral Trends on App Success29:37 User Acquisition and Marketing Techniques34:14 Subscription Models and User Retention Strategies37:31 Key Metrics for Success39:23 Understanding Retention and Monetization in Gaming41:11 Creative User Acquisition Strategies42:09 Manipulating Reviews for Better App Ratings44:07 Leveraging TikTok for User Acquisition50:19 Navigating Paid User Acquisition Challenges53:28 The Importance of Creative Testing55:39 The Power of Authentic Content in Marketing---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Bengaluru is rapidly emerging as India’s new advertising epicenter, challenging the long-standing reign of Mumbai and Delhi. What’s driving this transformation? A dynamic combination of thriving startups, digitally native D2C brands, and a fresh crop of independent agencies that are reshaping the creative landscape. From fintech to fantasy sports, the city is drawing in forward-thinking advertisers eager to experiment. Its strong tech foundation positions it as a frontrunner in AI-enabled content, digital innovation, and hyperlocal campaigns. But the momentum isn’t limited to Bengaluru. Southern markets like Kerala, Chennai, and Hyderabad are also experiencing significant economic growth, rising consumer demand, and sectoral expansion. The pandemic only accelerated this shift, with remote work enabling talent to stay anchored in the South and flourish. Host Prasad Sangameshwaran is joined by Lloyd Mathias, business strategist and independent director; Kaustav Das, CEO and co-founder, Ralph&Das; and Rahul Vengalil, CEO & co-founder of TGTHR, as they unpack how Bengaluru and the broader South are rewriting the narrative of Indian advertising.You can follow Anirban Chowdhury on his social media: Twitter and Linkedin Also listen to Corner Office Conversations from the podcast: Adar Poonawalla, Sandip Patel, The Mega Listing Of Vishal Retail, Antonoaldo Neves, Rajesh Jejurikar, Srikanth Velamakanni, and more! Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.

What do you do when wholesale for brick-and-mortar sales suddenly causes you to lose the Buy Box? There's only one thing to do: get out of brick-and-mortar sales. That's exactly what Anna Maria from BabyForte did after large online pharmacies snatched the Buy Box away from her on Amazon. Local pharmacies reacted immediately and negatively to her cautious price adjustment. Since then, she has been focusing fully on her online business again. In this podcast episode, she talks about the three phases a D2C brand goes through when it is being built up, why she continues to invest in her web shop, why she relies on a clearly defined brand portfolio, and why she is not looking for investors at the moment. She also reveals why her team spends every week analyzing click rates.Note from the sponsor Taxdoo:Every marketplace trader can tell you a thing or two about it: different tax rates, different responsibilities, tax advisors who are inexperienced in e-commerce. The taxtech company Taxdoo wants to remedy this situation. Taxdoo offers a comprehensive platform for online retailers who need to carry out legally compliant and efficient sales tax reporting and accounting processes. The software analyzes all sales, fees, and payments, resulting in a transparent and audit-proof solution, is seamlessly integrated with many marketplaces and can handle all EU and UK sales tax processing, including OSS exports. If you want to know more about VAT, read our blog article, in which you will also find a table with all VAT rates in the EU, UK, and Switzerland. Find out more here: https://marketplace-universe.com/vat-traps-7-critical-rules-every-marketplace-seller-in-europe-needs-to-know/Note from the sponsor MediaMarkSaturn:Even though it's only summer, Cyber Week is coming around faster than you think! That means: Plan early. Because the time between November 24th and December 1st is not just a sales boost – it's a full-on operational challenge. The most common mistakes? As Alexander Klinger from MediaMarktSaturn knows it's not enough stock, no prep for returns and customer inquiries, poor product content and shipping KPIs all over the place. MediaMarktSaturn shares participation details 4 to 6 weeks ahead. Secure visibility, top homepage deals are handpicked – only sellers with strong KPIs and competitive prices stand a chance. And use Retail Media wisely. They work, but only if you book them early. For more practical tips see the full interview on Marketplace Universe:https://marketplace-universe.com/good-cyber-week-preparation/Chapters:00:00 Introduction to Supplements in Marketplaces02:32 Anna Maria Silinger: Founder Insights08:38 The Evolution of BabyFORTE13:11 Transitioning from Startup to Mature Company18:56 Profitability vs. Growth Strategies23:31 Exploring New Marketplaces25:56 Shipping and Fulfillment Strategies27:06 Regulatory Challenges in the Supplement Industry29:49 Lessons from Physical Pharmacy Partnerships33:17 Future Growth and Brand Development

Jakub Remiar dives into Uma Musume Pretty Derby's “Spark” and legacy mechanics—one of the most advanced progression and inheritance systems in any mobile RPG. See why this game's depth is pulling 100,000 downloads a day and racking up 450,000 dollars daily revenue even outside Japan. From Genshin-style stat RNG to community-driven parent borrowing, you'll learn why this system is built for both theorycrafters and casuals, and why it's suddenly trending in the West.You'll learn:How legacy and spark inheritance work, and why this is deeper than anything in Western gachaWhy are there sixty-page guides and two hundred-page translations just to optimize your teamThe power of borrowing “whale” parents and building the perfect runHow no-level, stat-based progression makes Uma Musume endlessly replayableWhat makes this system so viral on YouTube, Shorts, and Steam right nowWhy every risk-reward decision and endless RNG roll keeps the meta aliveGet our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/jk7CmPs4JRYJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Umo Musume Pretty Derby04:54 The Roguelite System Explained08:12 The Legacy System and Its Importance11:05 Understanding the Spark System13:59 Social Mechanics and Community Impact16:53 Replayability and Randomness in Gameplay20:13 Future Potential and Game Design Insights---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.   In this episode of The Digital Slice Podcast, Brad Friedman and Will Haire talk about how D2C brands can leverage Amazon to scale their businesses.   Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency dedicated to direct-to-consumer retail brands aiming to aggressively grow sales on the world's largest marketplaces like Amazon and Walmart. With over half a billion dollars worth of sales on marketplaces, Will has established himself as a leading authority in the industry.   Will has extensive experience working with e-commerce businesses, leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. BellaVix has successfully collaborated with renowned brands such as Instant Pot, Wilton, and Outward Hound, delivering exceptional growth and results. As an agency, BellaVix is proud to be part of Amazon's Service Provider Network, a Verified Amazon Advertising Partner, and an Amazon Global Selling Partner, ensuring top-tier service and expertise for their clients.   In his spare time, Will is a Father of two, Victoria and Sebastian, and handles most of the planning for family activities, which he loves. When not parenting, he appreciates good coffee or whisky, depending on the time of day. Will is passionate about helping brands achieve category domination.   The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

This episode is a tour through the wildest creative trends dominating mobile games in June 2025. We break down why two- and three-minute video ads are everywhere, how AI hooks and long-form ASMR are pre-qualifying high-value users, and why the best-performing creatives this month are often stitched together from hits of the past. What's inside:Long-Form Video SurgeCopy-Paste ManiaASMR and Satisfying LoopsAI-Driven InnovationClone Wars and IP TheftReal Life and UGCKey Takeaway:If you are not testing long-form videos, iterating ASMR or AI hooks, and watching what your competitors are copying, you are missing out. Quality and innovation are moving at warp speed, and copy-paste is the new default.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Creative Trends in Mobile Gaming04:24 Analyzing Recent Creative Campaigns07:32 The Impact of Video Length on User Engagement10:27 Innovations in Game Advertising13:23 Exploring AI in Game Marketing16:25 Case Studies: Successful Game Creatives19:16 Conclusion and Future Trends20:26 Understanding Player Perception22:34 Innovative Ad Strategies26:15 Analyzing Game Trends30:08 Marketing Strategies for Game Growth35:22 Emerging Trends in ASMR and Casual Gaming37:32 Innovations in Game Development and User Engagement39:22 The Role of User-Generated Content in Gaming41:07 The Impact of AI on Game Creatives44:46 AI Developments and Their Influence on Game Marketing53:08 Conclusion and Future Insights in Gaming---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Send us a textIn today's episode, Paul will explore how he scales hardware teams, builds for manufacturability, navigates supply chain complexity, mentors engineers, and embraces community‑driven innovation. Get ready for insights on leadership, prototyping, and bringing hardware to life from idea to market.Main Topics:Proteus Motion's V1 and V2 machine developmentEngineering career progressionHardware product design and manufacturingConsulting and entrepreneurshipNew York Hardware Meetup community buildingAbout the guest: Paul Vizzio is a seasoned mechanical engineer and hardware leader with a diverse background spanning consumer electronics, cleantech, and defense. Starting as a product management intern at SolidWorks, he later managed undersea vehicle projects at the Naval Undersea Warfare Center. As the first mechanical engineer at goTenna, he developed both consumer and military-spec products from concept to production in under a year.In 2017, he founded Vizeng, providing end-to-end mechanical and supply-chain consulting to NYC hardware startups. He also led product development for RoadPower's regenerative road systems.Since 2019, Paul has led hardware efforts at Proteus Motion, overseeing team growth, R&D, and supply chain. His work includes redesigning the V1 system and launching the V2 within a year—contributing to Proteus's adoption by 400+ pro sports teams and clinics. He also co-organizes the NY Hardware Meetup and founded the D2C pet brand RemieDog, reflecting his passion for innovation and community-building.Links:Paul Vizzio - LinkedInVizeng WebsiteAaron Moncur, hostClick here to learn more about simulation solutions from Simutech Group.

Welcome to episode 282 of the China Manufacturing Decoded podcast from Sofeast where we take a deep dive into the logistics and product preparation differences across three major e-commerce and sales channels. Adrian and Kate from Sofeast break down how to optimize supply chains depending on whether you're shipping to retailers, selling through Amazon FBA, or running a direct-to-consumer (D2C) operation.   Show Sections 00:00 – Intro   01:12 – Retail vs. FBA vs. D2C: Channel overviews   04:23 – Retail: Bulk shipping & packaging compliance   08:06 – Amazon FBA: Labeling, penalties & alternatives   15:36 – D2C: Dropshipping from China   20:30 – D2C: Holding stock in overseas 3PLs   23:40 – Choosing the right channel by stage and volume   26:00 – Combining models: hybrid logistics strategies   28:40 – Key takeaways   Related content... Get support from Sofeast with our diverse Supply Chain Management services   Get in touch with us Connect with us on LinkedIn Contact us via Sofeast's contact page Subscribe to our YouTube channel Prefer Facebook? Check us out on FB Get in touch with us Connect with us on LinkedIn Contact us via Sofeast's contact page Subscribe to our YouTube channel Prefer Facebook? Check us out on FB

We unpack KnitOut by Rollic, a surprising hit blending simple, relaxing puzzle mechanics with clever monetization and UA execution. Underneath the soothing yarn is a sophisticated, scalable system that echoes the Turkish studio's proven blueprint. KnitOut is already generating $ 60,000 daily revenue and 20,000 downloads a day, with the US accounting for sixty percent of revenue and CPIs exceeding $10. What's inside:Core Gameplay: Addictive bench mechanic, yarn “block jam” puzzle core, and highly satisfying ASMR touches. Monetization: Interstitials start after level sixteen or eighteen. First rewarded ad comes with an upsell to “remove ads” IAP. No banners. Creative StrategyBlueprint for Hits: Rollic's process is all about finding a sticky core, tuning every curve, scaling hard, and only adding events or meta once retention and monetization benchmarks are proven. Hundreds of prototypes feed the pipeline, but only a handful get to scale.Key Takeaway:KnitOut looks simple, but it is a masterclass in “build core first, polish to perfection, then scale with data.” The Turkish blueprint continues to win, even as clones flood the market.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor, FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/o22Ky7sGWqsJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Game Overview04:27 Gameplay Mechanics and Strategy07:25 Game Difficulty and Progression10:27 Monetization Strategies and User Engagement13:23 Comparative Analysis with Other Games16:33 Development Insights and Future Prospects21:45 Understanding Game Monetization Strategies25:30 Analyzing Game Performance Metrics29:25 The Shift in Ad Revenue Dynamics33:46 Creative Strategies in Game Marketing38:06 The Importance of Creative Length in Ads---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Affiliate marketing is shedding its outdated reputation and entering a new era—one centered on authenticity, emotional resonance, and genuine human connection. In fact, during the 2024 U.S. Cyber Monday, influencers and affiliate marketers were responsible for driving around 20% of e-commerce revenue, highlighting just how influential trust-based recommendations have become. At the center of that shift is “vibe marketing,” a new way of thinking about how brands and creators grow together.So, what does it really mean to “get the vibe right”? And how are creators and brands redefining influence?In this episode of Tuesdays with Morrisey, host Adam Morrisey speaks with Andrew Abony, founder and CEO of Adbloom, about how affiliate marketing is evolving into something bigger—what Andrew calls vibe marketing. Andrew's background spans traditional media, early-stage startups, and the modern creator economy, and he's on a mission to help people earn a living by being themselves.The duo talk about what it really means to “get the vibe right,” how brands are losing control (in a good way), and why authenticity is the most valuable currency in marketing today.Key takeaways from the episode…Affiliate = Authentic referrals at scaleAndrew reframes affiliate marketing as a simple idea: people sharing products they actually use and love—and getting paid for it.Vibes > ViralityBrands win when their values, products, and partners align emotionally. When that alignment is off, people feel it and tune out.Execution over everythingThere are lots of good ideas out there. The ones that win are the ones that get shipped. No matter how scrappy the start.Let go of controlThe best-performing content often comes from creators, not corporate. Smart brands are leaning into co-creation, not just dictating the narrative.The new frontier is human + AICreators are using AI to scale their voice. Not to replace themselves, but to extend what they can do across platforms.The episode also covers…The story behind Adbloom's startThe origin of affiliate marketingStanley mugs and vibe-driven growthWhy B2B is starting to look more like D2CCreating community as a byproduct of doing something specialRunning, raison d'être, and what happens when you have the will and support to winAndrew Abony is the CEO and co-founder of Adbloom, a high-growth affiliate and partnership marketing agency that helps startups and enterprise clients scale through creator-driven content and performance marketing. With over 15 years of experience in growth strategy, digital product innovation, and mobile marketing, he has led initiatives at companies like Mood Media and Somerset Entertainment, where he launched award-winning products and forged key partnerships. His clients have included major brands like Uber, Buzzfeed, RBC, and ByteDance, and his work spans the gig economy, fintech, edtech, and D2C sectors.

We go deep on Uma Musume Pretty Derby, Japan's gacha horse girl sensation, and a masterclass in roguelite meta complexity. With real horse DNA, multi-layered training runs, six gacha layers, and a live ops cadence that powers up to 72 million dollars per launch month, Uma Musume is a unicorn in the global market—an RPG sim that's too Japanese for most of the West, but a billion-dollar franchise at home.What's inside:Japan-First, World-Second: Ninety-five percent of all revenue still comes from Japan.Insane Revenue Per DownloadTrue Roguelite Progression: Training runs carry over legacy stats, traits, and inspiration from previous “parents.” Every decision in a run matters. Social features like friend-run inheritance and deep support card gacha fuel endless replay.Authentic Horse Girl DNAToo Complex for the West: The English launch saw a brief spike (three hundred thousand dollars in a day) but quickly dropped. Complexity, visual style, and waifu focus make it a core product for otaku and hardcore sim fans.Key Takeaway:Uma Musume Pretty Derby is proof that deep, highly local games with real social and meta layers can still print billions, if you own your niche and deliver unmatched complexity.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lancaric⁠Youtube: https://youtu.be/HmKZaCWlDBIJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Uma Musume Pretty Derby06:02 Understanding the Game's Popularity and Mechanics09:11 The Unique Design and Gameplay of Uma Musume12:02 The Evolution of Horse Racing Games15:10 Rogue-lite Mechanics in Uma Musume17:58 Character Selection and Training Strategies21:06 The Role of Support Cards and Skills27:03 Final Thoughts on Gameplay and Complexity37:19 Racing Mechanics and Strategies42:13 Game Progression and Challenges55:22 Monetization and Gacha Mechanics01:01:24 Marketing Strategies and Community EngagementMatej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Dans cet épisode, Laurent Kretz reçoit Peggy Sadier, Directrice e-commerce et digitale de Duralex, marque verrerie emblématique qui vient de fêter ses 80 ans. Avec une expertise en transformation digitale et croissance rapide dans des entreprises patrimoniales. Peggy souligne l'importance d'embarquer les équipes, d'arbitrer entre retail, food service et D2C, et d'innover pour toucher de nouveaux clients.Les temps forts :00:00:00 – Introduction et présentation de Peggy Sadier00:03:00 – Son parcours et ses expériences 00:16:00 – Duralex : histoire, actualité et stratégie e-commerce00:23:00 – Retail, food service, D2C : arbitrages et complémentarités00:30:00 – CRM, acquisition et fidélisation00:37:00 – International, nouveaux marchés et adaptation00:44:00 – Management et conseils pour transformer00:56:00 – Transmission, résilience et conseils clés01:03:00 – Perspectives d'avenir pour DuralexEt quelques dernières infos à vous partager : Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

We dissect the phenomenon of FPS Strike, a low-poly, Counter-Strike-inspired mobile shooter racking up more than 4 million DAU, mostly across India, Pakistan, Brazil, Egypt, and Southeast Asia. Despite its massive scale, nearly everything about the game is stuck in the “admon nightmare” zone—zero iOS presence, almost no user acquisition, unoptimized ad stack, endless rewarded ads, and zero LiveOps. Yet, even with all those gaps, it is still a money-printing machine, generating $30,000 to $50,000 a day, primarily from video ads and interstitials.What's inside:Ad Stack TrainwreckAds Everywhere, Little MonetizationCreative and UA FailFake Counter-Strike, Real Results: The “nostalgia” is more about experiencing a shooter for the first time on mobile, not actual Counter-Strike memories. Simple graphics, bots for everyone, and a skin shop that barely matters.Key Takeaway:You do not need next-gen graphics or live PVP to win in Tier 3. But if you do not optimize your ad stack, creatives, and UA, you are burning money every day. FPS Strike is a case study in “good enough” that could be so much more.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to the Game Landscape04:42 Analyzing Game Metrics and User Engagement07:38 Gameplay Mechanics and User Experience10:38 Monetization Strategies and Ad Integration13:36 Game Features and User Retention Strategies18:27 The Importance of Monetization Strategies21:08 Ad Revenue Insights and Optimization24:51 Maximizing Ad Stack Efficiency27:37 User Engagement and Retention Strategies31:38 Influencer Marketing and Organic Growth35:34 Game Mechanics and Player Experience38:42 Future of FPS Games and Industry Trends---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

More and more it seems like “Direct to Fan” is having a moment in the music industry...but it's not a new concept and a lot of what you're hearing about it misses the point entirely...   In this episode of Creative Juice, Jack and Circa set the record straight on what “direct to fan” really means for artists. We unpack the buzz around D2F in the industry, the confusion with D2C models, and how to build a business on your terms with your fans and customers!   If you're building your artist business and want to understand what's real and what's noise in the “direct to fan” conversation, this episode cuts through and gives you a path to follow without distractions!   DISCOVER: Why “Direct To Fan” Is Becoming An Industry Buzzword and How To See Through The Hype What To Know About D2C Artist Businesses and D2C Brands How Gatekeepers And Middlemen Are Being Added Back Into D2C Unnecessarily What Direct To Fan Is Actually About (Hint: It's Fan Monetization, Not Platforms) Why You Can't Rely On Tools Alone To Build A Direct To Fan Business How To Evaluate The Costs Of Changing Platforms In Your Business What Direct To Fan Will Never Be and How To Build It The Right Way   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Shout out to Dame Ritter for the Inspiration Join Us In The Indepreneur Discord Server! Getting Everything You Can Out of All You've Got Looking to expand your team or need marketing help? Apply to work with IndieX!

We break down Wittle Defender, Habby's latest departure from the mass market, blending deep meta, squad RPG mechanics, and a relentless gacha system. This is not another Survivor IO. It is a meta monster built for hardcore RPG fans, multi-layered progression, gear grind, rune systems, and dozens of monetization hooks. But is it too deep for global scale?What's inside:Meta Gone WildGacha and ProgressionMore Modes, More MonetizationDeep automation and idle mechanics Ad Revenue ShrinksUA and Creative: Focused on Asia, with heavy use of fake gameplay, static images, and Rush Royale or Top Heroes clones for Facebook and TikTok ads. Playable ads exist but are rare.Key Takeaway:Wittle Defender marks Habby's pivot away from broad hybrid monetization. The focus now is on deep spend, multi-layered progression, and gacha depth for a smaller, more hardcore player base. Ad revenue is down, IAP is up, and the US is no longer the top target.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/lg023xHkCUkJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Host Dynamics02:49 Sailing Adventures and Job Interviews04:06 Whittle Defender Game Overview07:19 Game Mechanics and Progression Systems11:22 Monetization Strategies and User Experience14:22 Gameplay Modes and Challenges18:17 Character Skills and Randomization Mechanics25:18 Final Thoughts and Game Depth25:42 Character Dynamics and Game Mechanics28:36 Game Depth and Player Engagement29:52 Market Positioning and Audience Targeting34:15 Revenue Insights and Market Performance40:15 Monetization Strategies and Future Directions44:06 Game Mechanics and Trends46:13 Marketing Strategies in Gaming51:18 Investment and Development in the Gaming Industry56:14 Future Directions for Game Studios---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiarPlease share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

In this conversation, Adeela Johnson, CEO and co-founder of travel gear brand Béis, shares her journey from being a mom of three to leading the successful D2C brand she co-founded with actress and entrepreneur Shay Mitchell. Johnson discusses the importance of consumer-centric design, the importance of relatability in influencer marketing and what the Béis team learned from its early beginnings that helped the brand come out on top in a post-pandemic economy. Johnson also emphasizes the significance of community engagement and experiential marketing in building brand loyalty, such as the "Béis Wash" pop up event and teases future Béis plans and innovation. Noteworthy quotesThis has been edited and condensed for clarity.On authenticity and brand personality: "[Béis] is authentic to who [founder Shay Mitchell] is and obviously we leveraged her following, but it was much more than that. Her personality became the brand's personality. And that is really hard to do... it's hard to develop a sense of community and a sense of loyalty to a brand when people can't relate to it as much."On founder vision and humility: "[Mitchell] was very clear early on in the brand [stating] 'I don't want this to be Béis by Shay Mitchell.' Very intentionally, which again is very humble for a celebrity of her caliber to say, 'I want this brand to be innovative, to be meaningful, to have purpose that lives beyond me.'"On community-driven innovation: "We had this great vision — it was this huge bag and we gave it to moms in our community and they gave us such tremendous feedback. We changed it before we launched it. And we do that frequently, where we get feedback from our community on color [and needs]."On team passion and grit: "You can't replicate and you can't teach [passion]. You either have it or you don't. And when we recruit, [we] want you to have a million different perspectives. I don't want you to agree with me, but I want you to have grit and passion."On consumer-centric product development: "The goal for us is always to have consumers say, 'that is a function that I didn't know I needed and now I can't live without.' If [we] get that from a consumer, we're doing our job."On community as the next influencer: "Community [is the] next influencer and growing as a trend. We've been seeing that for years and we were founded in that."On transparency and creating behind-the-scenes content: "People want to see behind-the-scenes, relatable content. People want to see art [and they] want to know who the people are behind these brands that [they] want to build a relationship with. It's no longer about transactions."On building brand relationships beyond transactions: "People don't buy a product. They buy into a brand and they buy into a vision. They buy into a community. We leveraged Shay early in the brand to give the brand personality and make it relatable, not just a brand that existed with a bunch of products." AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Dean Klatt, the Australian founder of Seed Golf, who built a global direct-to-consumer golf brand… from Carlow. Dean shares the story of how he reverse-engineered premium golf balls, bootstrapped his way to international markets, and took on billion-dollar brands without a cent spent on advertising in the early days. From wind tunnels in rural Ireland to handwritten letters to YouTubers, this episode is a masterclass in strategic thinking, resourcefulness, and challenger brand building. If you're a founder aiming to disrupt a traditional industry or simply love a good “from zero to one” story, this is a must-listen. Show Notes In this episode, we cover: ⛳ The unconventional path from golf distributor in Australia to founder of Seed Golf in Ireland

Today, we deep-dive into Raid Rush, the Turkish-made tower defense game that is bringing roguelike deck-building, build-your-own-path mechanics, and IP crossovers to the top of the mobile charts. The crew unpacks why this game feels so deep, why Korean and US players are eating it up, and how the game balances heavy progression, smart ad placements, and old-school strategy with real modern LiveOps.What's inside:A Real Tower Defense for 2025: Raid Rush lets you build your own road, place towers with real strategy, and merge and upgrade through a deck and gacha system. Every run is different thanks to randomization, new land placement, and a menu packed with modes, heroes, and skills.IP Collabs Done RightKorea and the US Lead the PackCreative and UA Trends: The team breaks down a wild mix of real-life, static AI, and hyper-casual video hooks, plus some truly creative (and not-so-creative) uses of IP.Key Takeaway:Raid Rush shows you can still win by mixing deep strategy, roguelite randomness, smart ad and IAP segmentation, and just enough IP muscle. In a world of copycats, this one actually innovates.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/9rDyKoe58b0Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Game Overview04:16 Game Metrics and Performance Analysis07:15 Gameplay Mechanics and Unique Features10:13 Strategic Depth and Replayability13:30 Monetization Strategies and Ad Integration16:26 Collaboration with Terminator IP and Content Expansion19:25 Final Thoughts and Future Prospects27:30 Monetization Strategies in Mobile Games30:40 Dynamic Monetization and User Engagement32:15 Creative Advertising and User Acquisition37:25 Trends in Tower Defense Games42:58 The Role of AI in Game DevelopmentMatej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiarPlease share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

A&P are joined by Rebecca MacVittie the GC @ Newstore. Newstore is backbone technology enabling global e-commerce for brands like Burton, Marine Layer, Birkenstock and other popular D2C brands. Rebecca had a unique pathway to the GC seat and we will discuss how these experiences helped her pave the way forward and how the diversity of experience is a plus as a GC.

Today, we break down Carnival Tycoon: the “idle” game that's really a Trojan Horse for social casino and slot machine mechanics. We compare every feature, monetization trick, and creative strategy to Coin Master, Monopoly Go, and the social casino giants. Find out how Carnival Tycoon hit five million dollars a month, why rewarded ads are hidden everywhere, and what makes this copycat succeed where others flop.You will learn:Why Carnival Tycoon is more social casino than idle, and how it fakes the early gameHow copy-paste UI, offers, and creative trends shape modern casino gamesThe secrets behind rewarded ad segmentation and thirty to forty-five percent ad watchersWhat separates the titans (Coin Master, Monopoly Go) from the fast followersWhy LiveOps and ruthless economy balance are the real keys to scaleHow AI, asset flipping, and creative theft drive UA in the social casino wild westGet our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Game Overview04:15 Gameplay Mechanics and Revenue Insights07:14 Comparative Analysis with Social Casino Games09:42 Visual Progression and User Engagement13:15 Monetization Strategies and User Retention16:18 Advertising Dynamics and User Segmentation19:13 Session Length and User Experience22:10 Final Thoughts and Future of Carnival Tycoon28:52 The State of LiveOps in Gaming29:39 Engagement Mechanics in Mobile Games30:21 Analyzing Game Release Timelines31:46 The Role of Marketing Partners in Game Scaling32:35 Creative Strategies in Game Advertising33:54 The Impact of AI on Game Creatives35:35 IP Infringement and Creative Theft in Gaming37:25 The Wild West of Mobile Game Marketing40:46 Trends in Game Development and Marketing44:02 Future of Onboarding in Mobile Games---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiarPlease share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

L'histoire du mec qui laissait dormir des milliers d'euros sans s'en rendre compte.J'étais persuadé que ma tréso était sous contrôle.Jusqu'au jour où je me suis amusé à checker mes factures impayées.Et là, l'angoisse : 12 000€ dehors, en retard.Des clients qui n'avaient pas payé.Que j'avais relancés 3 fois.Qui lisaient mes mails sans répondre.Et qui, visiblement, avaient décidé que "payer" était optionnel.J'allais encore perdre du temps à courir après mon argent… Et j'ai découvert GCollect, la Fintech éthique du recouvrement.Et surtout, leur connecteur magique.Le principe est simple :GCollect se branche à ton compte pro (Qonto, Pennylane, Sellsy…).Il scanne automatiquement toutes tes factures impayées.En 1 clic, il lance le recouvrement.Plus de galère, plus de relances inutiles. Tout est automatisé.Et surtout : tu ne les payes QUE si la facture est recouvrée.Bilan :En 21 jours, mes 12 000€ étaient de retour sur mon compte.Moralité :Si tu veux éviter de bosser gratuitement, fais le test.Tu n'as strictement rien à perdre.

⭐️ Check out Odoo : https://www.odoo.com/r/07x0In this episode, Mohit Yadav (Co-founder of Minimalist Skincare) shared his journey how he built one of India's most trusted D2C beauty brands from scratch, without celebrity endorsements or huge marketing budgets.This episode explores what makes a winning product, why company culture matters more than resumes when building great teams, and how Minimalist scaled profitably by staying true to first principles. Mohit reveals why his brand prefers an office-first work culture, his framework for identifying rockstar talent, and how Minimalist became a beloved brand by prioritizing truth, transparency, and customer obsession.

We tackle the legacy and latest iteration of Puzzle & Dragons, the game that defined Japanese mobile gaming and reached a mind-blowing five billion dollars in lifetime revenue. From wild metagame depth and monster collection to why Western players just never clicked with the formula, the crew unpacks the hits, misses, and museum-piece vibes of a true industry legend.What's inside:No Gacha in the Gacha Game? Cultural Roots Run DeepMuseum Piece, Not Modern HitGame Design DNAAds, UA, and ProfitKey Takeaway:Sometimes, the most influential games are the least exportable. Puzzle & Dragons is a legend in Japan, a footnote in the West, and a masterclass in knowing and owning your audience.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/nPidjalbujgJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Puzzle and Dragons02:53 The Evolution of Mobile Gaming05:53 Gameplay Mechanics and Features08:48 Cultural Differences in Gaming11:41 Monetization Strategies and Ads14:42 Comparative Analysis with Other Games19:21 The State of Gaming in Japan22:46 Cultural Differences in Gaming Preferences25:35 Revenue Insights and Market Dynamics28:00 User Acquisition Challenges31:05 Reflections on Mobile Gaming History---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Multi-touch attribution (MTA) is having a moment. In this episode, Brad Redding (Founder of Elevar) is joined by Jacob Rokeach (Founder, Fluency Firm) and Fei Wang (Founder, SourceMedium) for a brutally honest, insight-packed deep dive into where MTA stands today—and where it's headed in an AI-dominated future.This episode covers:What's changed in the past year in attribution expectations and toolingThe real-world complexity behind UTM data, funnel depth, and session gapsWhy many brands are still flying blind despite better toolsBuilding a lean, modern MTA tech stack that doesn't cost $15K/monthCreative ways brands are DIY-ing attribution The rise of AI-driven analytics agents—and how brands should prepareWhy clean data and naming conventions still win over "black box" views

In this episode, Dave explores the differences between manufacturing in China, India and the USA after ordering some products from all three countries. We talk about the good, the bad and the ugly between all three areas and the factors that you should consider if you do choose to move your manufacturing to India or to America. Specifically, we'll dive into the lead times, the cost differences between each country (including tariffs), the quality differences and the other pros and cons we found.  Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business. Now that the tariffs have been somewhat finalized, we can now do a clear and accurate breakdown of the pros and cons of manufacturing in China, India and the US.  So for the sake of our audience, Dave ordered products from each country to breakdown the differences in quality, costs, and lead times that you should know about.  If you've been considering moving your manufacturing base, then this episode is definitely for you.  In a rush? Here's the high-level takeaways:  Manufacturing in China currently comes with the caveat of 50%~ tariffs. Lead times in India are basically unpredictable because everything is handmade.  Prices in India are generally higher than in China, despite lower tariffs but the quality of products from India is high, especially in textiles and handicrafts. American manufacturing offers lower lead times but comes at 2x the cost of Chinese prices. Finding manufacturers in America can be challenging because of high MOQs and lack of responsiveness. Most manufacturers in America are already selling D2C.  A lot of American manufacturers have a lot of requirements to create your product.  American manufacturers typically also do not do any additional kitting for free.  Online marketplaces for manufacturing are emerging as valuable resources in the US.  E-commerce entrepreneurs may need to consider in-house manufacturing as a long-term strategy. The future of manufacturing may involve a mix of domestic and overseas production. Understanding the specific product requirements is crucial when choosing a manufacturing location. Here's some timestamps if you'd like to skip around:  00:00 Manufacturing Landscape: China, India, and America 08:20 The Pros and Cons of Indian Manufacturing 15:21 Navigating American Manufacturing Challenges 22:24 Future of Manufacturing: Trends and Predictions As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

Mariah Parsons hosts Jen Brodwick, co-founder of Brixy, a sustainable personal care brand. Jen discusses Brixy's transition from B2B to D2C, leveraging retail and events for customer acquisition. They focus on Instagram for retailer engagement and plan to explore TikTok for D2C growth. Brixy's new magnesium-enriched deodorant is expected to be a top seller. Retention strategies include better segmentation, exclusive bundles, and founder content on TikTok. They also plan to leverage UGC and influencer marketing. Jen emphasizes the importance of intentional customer experience and data-driven decisions, supported by a strong network of advisors and founder groups.Episode Timestamps:Transition from B2B to B2C Marketing 4:25Jen discusses the ease of translating B2B skills to B2C in the health and natural retail world.She highlights the learning curve of D2C marketing but feels confident due to her tech background.Jen emphasizes the importance of user-friendly tools like Shopify, Smile.io, and Shogun in managing and building their website.She mentions the ever-evolving nature of marketing tools and the need to stay updated with new apps and features.Product Launch and Market Strategy 8:44Jen provides details about Brixy's product line, including shampoo, conditioner, and body wash bars, and their successful launch at Expo West.She introduces their new magnesium-enriched deodorant, expected to be a top seller due to its familiar application and benefits.Jen explains the educational aspect of promoting shampoo bars and the ease of using deodorant compared to shampoo.She shares her personal experience with shampoo bars and the efficacy of the category overall.Customer Acquisition and Event Strategy 10:51Jen outlines Brixy's approach to customer acquisition, focusing on retail and in-person events like Expo West and table tops at distributors.She mentions their use of Instagram for retailer engagement and their plans to explore TikTok for D2C growth.Jen discusses the importance of being visible on social media channels where their target audience is active.She highlights the success of their consumer events in local communities and the potential of events like Magic for boutique buyers.Retention Strategies and Segmentation 23:14Jen explains Brixy's basic retention strategies, including email and SMS remarketing through Klaviyo.She emphasizes the need for better segmentation of customer lists to improve retention efforts.Jen mentions plans to offer exclusive bundles and founder content on TikTok to build community and brand loyalty.She discusses the importance of providing value at every step of the customer journey, from initial engagement to post-purchase communication.Leveraging UGC and Influencer Marketing 25:48Jen shares Brixy's experience with using an agency for sourcing UGC and the challenges faced.She highlights the benefits of working with creators who are genuinely interested in the brand and not just looking for payment.Jen plans to leverage TikTok's affiliate back end to find and manage creators directly, aiming to scale their UGC efforts without an agency.She discusses the potential of founder stories and personal accounts to enhance brand authenticity and engagement.Customer Experience and Data-Driven Decisions 32:11Jen emphasizes the importance of providing value at every step of the customer journey, from answering questions on product pages to streamlining the checkout process.She highlights the need for intentional customer experience, ensuring every interaction adds value and builds trust.Jen shares Brixy's 30% customer retention rate and the importance of relevant messaging to keep customers engaged.She discusses the balance between data-driven decisions and trusting her gut feeling in business decisions.

Join us on Pathmonk Presents with Caleb Madsen, Founder and SEO of Mad House Consulting, a firm offering fractional CMO services for D2C brands. Caleb shares how he brings clarity to businesses by prioritizing ethical consulting and website simplicity over flashy marketing. He discusses leveraging word-of-mouth referrals and Reddit for insights while advocating for transparency in client relationships. Learn how to streamline navigation to boost conversions and focus on foundational strategies for sustainable growth. Tune in for actionable tips to navigate the D2C landscape with integrity, inspiring you to build stronger brands!  

In this episode, we sit down with Steven Javor, Head of Digital Customer Experience at Schneider Electric, for an inside look at how a global leader navigates the realities of digital transformation, AI, and the fast-changing world of B2B distribution. Steven shares Schneider Electric's lessons learned from building marketplace strategies, upskilling employees in AI, and what it takes to keep up with the next generation of B2B buyers.Key Takeaways:(02:05) An intro into what Schneider Electric does (05:28) Schneider Electric's global approach to customer experience and digital strategy(07:34) How regional differences shape digital transformation in B2B(09:08) How B2B companies can succeed with digital (13:22) Steve's takeaways from recent B2B Online events(15:21) The risks of not exploring and implementing digital solutions (20:33) The evolution from D2C to marketplace: supporting distributors instead of competing(24:25) Building AI competency at scale – Schneider's internal mandate(29:10) The link between digitization, sustainability, and Schneider's core business(31:06) Steven's advice for digital leaders on aligning executive buy-in and driving changeThanks for listening to B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, please leave a review and subscribe for more real-world B2B insights.

“Out-of-home marketing might be the most underrated B2B channel right now,” says Charlie Riley, Head of Marketing at OneScreen.ai In this episode of The Content Cocktail Hour, host Jonathan Gandolf sits down with Charlie Riley to explore the creative resurgence of out-of-home (OOH) advertising—and why it's becoming a powerful tool for modern marketers. From billboards and digital signage to guerrilla tactics and experiential stunts, Charlie shares real-world examples of brands breaking through the noise with memorable, measurable campaigns.They dive into how OOH has evolved from guesswork to data-driven precision, what B2B marketers can learn from D2C, and why internal storytelling is just as critical as external messaging. Plus, Charlie offers sharp insights on the limits of marketing titles, the value of partners over vendors, and how small teams can make a big impact.In this episode, you'll learn:How out-of-home fits into modern marketing, and what makes it measurableWhy internal marketing is often more critical than external campaignsHow to use data and instinct to find your ideal customerResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Charlie on LinkedIn: https://www.linkedin.com/in/charlieriley/Explore OneScreen.ai: https://www.onescreen.aiTimestamps:(00:00) Intro(01:27) Charlie's path to marketing leadership(03:15) Why out-of-home is more than just billboards(05:30) Creative case studies and real-world OOH impact(07:10) How OneScreen uses data to eliminate the guesswork(10:45) The B2B vs D2C mindset shift(14:15) Using out-of-home for ABM(16:40) Storytelling with data(19:00) Why marketing titles are often misleading(21:10) Internal marketing is your hidden superpower(23:30) Snorkeling vs. deep diving as a modern marketer(25:00) How to partner with OneScreen

What if addiction recovery was treated with the same compassion, personalization, and whole-person care as any other chronic condition? We sit down with William McKinney, CEO of Eleanor Health, to discuss a revolutionary approach to addiction recovery that goes far beyond medication. Eleanor Health is transforming how we treat substance use disorders—integrating therapy, peer support, health coaching, and compassionate care rooted in science and dignity. William shares how Eleanor Health launched just before the pandemic, scaled during volatile healthcare shifts, and is now entering a rapid growth phase with plans to expand into a new state every month. You'll hear why this work is so personal for William, how the company is navigating stigma and digital marketing barriers, and why he believes Eleanor's model could extend to other addictions beyond substances in the near future. Whether you lead a health startup, care about mental wellness, or know someone affected by addiction, this episode is not to be missed.   Here are highlights: -Revolutionizing Addiction Care: Eleanor Health delivers whole-person, compassionate treatment. They are combining therapy, peer support, coaching, and medication without stigma. -Mission-Driven Growth: With expansion into nine states and more on the horizon, the company is scaling with discipline, purpose, and community impact at its core. -Culture That Connects: Eleanor's fully virtual model fosters transparency, inclusivity, and deep engagement powered by Slack, in-person retreats, and values-first leadership. -Marketing with Integrity: William reveals the challenges of D2C marketing in a crowded, skeptical online landscape. He shares how Eleanor breaks through with authenticity and real results. -A Broader Vision: Looking ahead, Eleanor aims to apply its approach to other forms of addiction like gambling, food, or digital dependencies to expand its impact beyond substances.    About the guest: William McKinney is the Chief Executive Officer of Eleanor Health, an outpatient addiction treatment program. William was most recently the CEO of Sevita (formerly The MENTOR Network), the leading provider of home and community-based specialty health care with 45,000 employees serving over 55,000 individuals. He led Sevita through several years of exceptional top- and bottom-line growth culminating in a successful transaction in 2022. Prior to joining Sevita in 2019, William served as president of the Integrated Care Group for Fresenius Medical Care, where he managed multiple business lines including Fresenius Health Partners, Fresenius Rx, and Fresenius Managed Care. William previously held senior leadership roles at MedSpring Urgent Care and WellCare Health Plans and also consulted for McKinsey & Company. William holds a B.S. in computer engineering and a B.S. in mathematics from Southern Methodist University in Dallas, Texas.    Connect with William:  Website: https://www.eleanorhealth.com/ LinkedIn: https://www.linkedin.com/in/william-mckinney-9972087/   Connect with Allison: Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web, and it is ranked the number 6 CEO podcast to listen to in 2025! https://podcasts.feedspot.com/ceo_podcasts/ LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: https://www.disruptiveceonation.com/    #CEO #leadership #startup #founder #business #businesspodcast  Learn more about your ad choices. Visit megaphone.fm/adchoices

Emily and Mike talk about the ad world's new obsession with models, and whether brands are too trusting of AI ad buying.

The B2C marketing landscape has fundamentally transformed, with AI agents now shopping on behalf of consumers and customer acquisition costs reaching breaking point — creating both unprecedented challenges and extraordinary opportunities for brands that understand how to navigate this new terrain.While traditional marketing playbooks become obsolete faster than ever, the most successful D2C and e-commerce brands are implementing sophisticated strategies that work for today's human shoppers whilst positioning themselves for an AI-driven future.In this comprehensive guide, I reveal the five core strategies that leading B2C brands use to reduce customer acquisition costs whilst dramatically increasing customer lifetime value.In this video, I reveal:Quiz-driven customer acquisition strategies that transform browsers into buyers — including how Lick Paint captures customers with £2 sample commitments and why Hims' diagnostic approach feels personalised despite recommending similar products to everyoneThe AI-powered product discovery revolution and why your visibility depends on third-party content sites rather than your own website — including real examples of how ChatGPT and Perplexity source product recommendations from publications like Forbes and New York MagazineEmail marketing automation sequences that generate complete ROI within weeks — including basket abandonment, browse abandonment, and post-purchase education campaigns that can run profitably for years without modificationAdvanced search advertising tactics, including Ichigo Inc's brilliant dual-brand strategy that allows them to dominate 2/3 of the advertising real estate for Japanese snack subscriptionsI'll share real-world case studies, including how Away Travel optimises product pages for both human users and AI consumption, and why Crumbl Cookies' design-first approach drives over 7 million monthly organic search visitors.Get the show notes:https://exposureninja.com/podcast/356/Listen to these episodes next:Copy This 11,000+ Lead Full Funnel Marketing Strategyhttps://exposureninja.com/podcast/355/Rocket Mortgage: A $5 Billion Marketing Success (and SEO Flaw)https://exposureninja.com/podcast/353/How To Rank in ChatGPT (with Client Examples)https://exposureninja.com/podcast/348/

Tune in to a BONUS for SEASON 8 2024-2025 wraps up of a snippet of parts of a indepth interview with muli-talented with Fai$al of his newest EP music "2880", of four creative songs, with host, Nichel Anderson.      The full over an hour interview will be officially released during the next season 9 2025-2026, stay tuned for that released date of the episodes.    Listen in to get the gemstones of this beautiful journey, and the reason his EP Music was named "2880" and get to hear each of his songs, exclusively on both podcast shows.  Yay!     --- Connect with Fai$al and support the artists:   IG = FAI$AL  Everywhere available : https://ditto.fm/2880-faisal     --- Stay tune for the full interview it is AWESOME! As we go through his musician history and these songs background stories, we talked about the collaborators, his native country Nigeria and his view of the another wave of D2C movement of direct to consumer that helps the independents to continue to create free content that invested into turning that around for financing projects for focusing on the creativity that serves so many people around the world.    ---   #FAI$AL #2880 #music2880 #artistinterview #rnbmusic #newmusic #musicindependant 

Tune into this BONUS for SEASON 8 2024-2025 wraps up of a snippet of parts of a indepth interview with muli-talented with Fai$al of his newest EP music "2880", of four creative songs, with host, Nichel Anderson.      The full over an hour interview will be officially released during the next season 9 2025-2026, stay tuned for that released date of the episodes.    Listen in to get the gemstones of this beautiful journey, and the reason his EP Music was named "2880" and get to hear each of his songs, exclusively on both podcast shows.  Yay!     --- Connect with Fai$al and support the artists:   IG = FAI$AL  Everywhere available : https://ditto.fm/2880-faisal     --- Stay tune for the full interview it is AWESOME! As we go through his musician history and these songs background stories, we talked about the collaborators, his native country Nigeria and his view of the another wave of D2C movement of direct to consumer that helps the independents to continue to create free content that invested into turning that around for financing projects for focusing on the creativity that serves so many people around the world.    ---   #FAI$AL #2880 #music2880 #artistinterview #rnbmusic #newmusic #musicindependant 

Braden DiCristofano and Joe Lynch discuss RocketFuel: Fintech for fulfillment. Braden is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes. About Braden DiCristofano Braden DiCristofano is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes. Raised in Pleasant Grove, Utah, he served a two-year mission in Jacksonville, Florida, before attending Ensign College. Braden began his career in sales, gaining nine years of experience in sales and leadership—skills that laid the foundation for his entrepreneurial ventures. At Launch Fulfillment, he leads a tech-driven logistics company focused on premium, scalable fulfillment solutions for ecommerce brands. Through RocketFuel, he's addressing one of the industry's biggest challenges: cash flow. By integrating fintech with fulfillment operations, RocketFuel helps merchants unlock working capital and streamline growth. Braden's leadership is defined by strategic vision, operational rigor, and a relentless focus on solving real-world problems for modern ecommerce businesses. His mission is clear: build industry-defining platforms that power sustainable growth across the logistics and financial ecosystems. About Launch Fulfillment Launch Fulfillment Inc. operates as a premier third-party logistics (3PL) provider, offering comprehensive ecommerce fulfillment services that empower businesses to scale their operations without needing significant infrastructure investments. Recognized as the 10th fastest-growing logistics company on the 2024 Inc. 5000 list, its smart warehousing and 3PL fulfillment solutions enable same-day order processing, streamlined Amazon FBA prep services, and a robust global shipping network that virtually guarantees on-time delivery. The company takes a technology-driven approach, featuring real-time inventory tracking integrated with over 150 ecommerce platforms. Specialized offerings include subscription box fulfillment, custom kitting and assembly, and eco-friendly packaging solutions for D2C brands. By leveraging its cloud-based software and automated shipping rate optimization, clients can experience up to a 40% reduction in shipping costs while maintaining seamless omnichannel fulfillment capabilities for both B2B and retail distribution channels. Key performance indicators for Launch Fulfillment include a 99.998% accuracy rating and a 98.2% on-time delivery dispatch for B2C orders. It maintains fulfillment locations in Utah, Kentucky, and the U.K., and operates with 7-day-a-week fulfillment, reflecting its commitment to efficiency and client success. About RocketFuel Parcel Recharge RocketFuel Parcel Recharge helps 3PL providers and Fulfillment Centers address cash flow challenges by offering innovative solutions that ensure consistent revenue streams. Through automated parcel auditing, RocketFuel keeps 3PLs whole on the back end, identifying discrepancies and securing that money. This approach not only provides 3PLs with the cash flow and solutions needed for continued growth, but it also enhances the experience for the brands they serve. Key Takeaways: RocketFuel: Fintech for Fulfillment Braden DiCristofano and Joe Lynch discuss RocketFuel: Fintech for fulfillment. Braden is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes. Global Ecommerce Powerhouse: Launch Fulfillment provides end-to-end ecommerce fulfillment, from secure, climate-controlled warehouses to rapid worldwide shipping, driving your business forward. Streamlined Logistics, Effortless Growth: Launch Fulfillment's proven four-step process—from manufacturer receipt to advanced warehousing, seamless platform integration, and precise pick, pack, and ship—ensures products reach customers efficiently, every time. Scale Your Brand, Your Way: Launch Fulfillment offers flexible solutions, including Amazon FBA prep, intricate subscription box fulfillment, custom kitting, and eco-friendly packaging, all designed to grow with your brand. Strategic Locations, Unmatched Reach: With facilities in Utah, Kentucky, and the UK, Launch Fulfillment establishes a powerful global presence, providing strategic advantages and expansive reach for diverse ecommerce operations. The advantages of working with RocketFuel, the fintech solution for fulfillment companies: Optimizes 3PL Cash Flow: RocketFuel offers a modern solution for Third-Party Logistics (3PL) providers. Its "rechargeable" metering system enables customer prepayments, eliminating 3PL capital outlays and ensuring consistent cash flow. Automates Revenue Enhancement: The platform automates parcel auditing to recover lost revenue from adjustments and facilitates easy rate markups. This allows 3PLs to customize shipping rates and maximize profitability across all carriers. Seamless Integration and Analytics: RocketFuel integrates with over 40 WMS, OMS, and shipping systems, ensuring smooth operations. It also provides vital analytics for both 3PLs and their customers, aiding growth. Proven, Industry-Specific Solution: Developed from a 3PL's own experience, RocketFuel addresses common challenges like late payments. It has processed millions of shipments, significantly boosting cash flow for users, demonstrating its commitment to 3PL financial success. Learn More About RocketFuel: Fintech for Fulfillment Braden DiCristofano | Linkedin Launch Fulfillment | Linkedin Launch Fulfillment Launch Fulfillment | Who They Are RocketFuel Parcel Recharge | Linkedin RocketFuel Parcel Recharge The RocketFuel Story with Josh Beatty The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In this episode of The Unstoppable Marketer Podcast, Trevor and Mark chat with Mallory Stevens, co-founder of Taft and founder of Tuff Pops, about her entrepreneurial journey and new protein popsicle venture. Mallory shares insights on transitioning from a D2C shoe company to a CPG frozen treat brand, discussing the challenges of frozen distribution and her innovative marketing approach using a retro ice cream truck. The conversation explores the potential of protein-packed treats for adults and children alike, highlighting the importance of brand storytelling and taking risks in business.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Jay Sapovits was the guest on this episode of Success Profiles Radio. He is the Founder and CEO of Ink'd, turning a failed fitness business into a $5 million D2C swag company. He also produced UNLV sports broadcasts at age 19, launched a PGA Tour event via cold call, and helped Marquee Jet grow to $900 million from zero revenue. We discussed his past sports talk career in Philadelphia, the parallels between recovery and entrepreneurship, the value of selling something before you build it, and growing a company to $5 million from rock bottom. In addition, we talked about the zero to one mindset, creating a skins golf event working with Jim Furyk and getting a sponsor, and the art of recognizing opportunities. Finally, we discussed the importance of investing in swag for your business and helping clients create their own swag stores online. You can subscribe and listen to the show on Apple Podcasts/iTunes, Spotify, Audible, iHeart, and at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts