Podcasts about territory sales manager

Guest: Cole Strauss   Guest Bio: Leading the Texas region at igus Inc., I focus on nurturing customer relationships and driving new business development through strategic leadership and industrial sales acumen. My role involves guiding our sales force, negotiating high-value contracts, and ensuring our mission of being the easiest company to deal with is realized with every customer interaction. I am currently transitioning into the National Sales Manager role for Chainflex Cables, effective January 2025. I hold an Engineering degree from Texas State University and an MBA from UT Permian Basin. Before joining Igus, I worked for John Deere, Continental Automotive, and Vehicle Monitor Corporation, gaining experience in manufacturing, engineering, and sales. I live in San Antonio, TX with my wife, Kelsie, our son, Beckett, and our two dogs Lady and Cleo. I spend most of my free time with family and friends but also spend some alone as an avid outdoorsman who appreciates the relaxation only the woods can offer.   Key Points: Role & Background: Cole is the new National Sales Manager for Igus, Inc., a role he has held for 14 days. He has an engineering degree from Texas State University and an MBA from the University of Texas Permian Basin. Before his current role, Cole worked as a manufacturing engineer and transitioned into sales at Igus, Inc over the last four and a half years. He started as a Territory Sales Manager and later became a Regional Manager.   Company Mission: Igus's mission is to be "the easiest company to deal with" in every customer interaction. This is central to their customer service philosophy. Cole explains that being easy to deal with involves being responsive, providing reliable support, and ensuring customers receive solutions, even if those solutions come from other departments. It's about building trust and being an advisor, not just a salesperson.   Strategic Partnerships: Cole plans to grow sales revenue through both external and internal strategic partnerships. External partnerships include working with distributors and catalog houses, while internal partnerships focus on better alignment between outside and inside sales teams to improve customer service and product offerings.   Sales Philosophy: Igus aims to sell on the value of their products, even if they are priced higher than competitors. Cole emphasizes showing customers the long-term cost savings through product durability and fewer replacements. Changing the mindset of outside salespeople from focusing on immediate low cost to emphasizing lifetime costs and return on investment is key.   Sales Team Management: Cole prioritizes attitude over experience when hiring. He believes a good attitude is more important than technical experience because the right attitude leads to success in the sales process. He values teamwork, with a focus on communication and ownership within the team, helping people take the next step in their careers.   Hiring Process: When hiring, Cole looks for candidates with the right attitude and a basic mechanical background. He emphasizes finding people who are reliable, accountable, and have a strong work ethic. He also uses personal referrals to assess candidates' true character.   Challenges in Sales Management: Cole acknowledges that managing a large sales team (about 50 territory managers) means dealing with many problems simultaneously. His engineering background helps him troubleshoot and find solutions without panicking, ensuring that issues are resolved efficiently while balancing internal and external needs.   Work-Life Balance: Cole mentioned the challenge of managing a team while balancing work and personal life, sharing a humorous anecdote about how he sometimes struggles to "turn off" his problem-solving mindset even at home.    Guest Links:  LinkedIn: https://www.linkedin.com/in/cole-strauss-igus/      About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram and check out our website at https://gosalesology.com/.

Carlos Burgueño, dialogó con Vanesa Docampo, Territory Sales Manager para cono sur de Logitech.

Sponsored by Halco Lighting Technologies, where they strive to be your 1st choice as a lighting technology partner.   Highlights today include: Novus Light: Researchers Combine Visible Light and Electrochemistry to Boost CO2 Conversion, Cradle of Aviation Museum Cutting-Edge Lighting Renovation, The Role of Lighting in Shaping a Flexible, Future-Ready Power Grid, Call for Entries: 2025 Lumen Awards Recognizing Excellence in Lighting Design, Call for submissions: Project-based AIA awards, Sales Engineering Co. Welcomes Derek Anderson as Territory Sales Manager for New England.

In this episode of Sales and Cigars, Walter Crosby sits down with Jeremy Huckaby, Territory Sales Manager at Corrective Asphalt Materials, to explore the nuanced transition from being a top-performing sales producer to leading a team as a sales manager. Jeremy shares his journey, the challenges he faced, and the critical lessons he learned along the way. Episode Highlights: Transitioning Roles: Jeremy discusses the complexities of moving from an individual contributor to a leadership position, highlighting the common misconception that a great salesperson automatically makes a great sales manager. Coaching vs. Managing: The importance of coaching in a sales management role, and why understanding and guiding your team is more crucial than merely managing processes. Mindset and Fundamentals: Jeremy and Walter delve into the mindset necessary for success in sales and sales management, emphasizing the importance of fundamentals, consistency, and the drive to continuously improve. Leadership and Purpose: The discussion also touches on the significance of having a purpose in your role, both as a salesperson and a sales manager, and how that purpose drives long-term success. Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Connect with Jeremy Huckaby: Email:  je.huckaby@outlook.com LinkedIn:https://www.linkedin.com/in/wjeremyhuckaby/ Social Media: Instagram - https://www.instagram.com/huckabyonmissioncritical , Facebook - Jeremy Huckaby   Get Walter Crosby's New Book: "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": Get the Book Here Sales Hiring Secrets for Just $97! Tired of watching your team misfire when it comes to sales hires? Unleash the little-known secrets to sales hiring success. Sign up here Connect with Walter Crosby: Email: walter@helixsalesdevelopment.com LinkedIn: Walter Crosby Website: Helix Sales Development Calendly: Schedule a Meeting Produced by Helix Sales Development     #SalesAndCigars #SalesManagement #Leadership #SalesStrategy #Coaching #BusinessGrowth #SalesPodcast  

Meet Shaun Caron - passionate ultra runner and Territory Sales Manager at Red Truck Beer Co.Beyond his professional life in the beer industry, Shaun is an average Joe turned ultra runner and endurance athlete. His impressive race resume includes completing four World's Toughest Mudders and six ultra marathons, with distances ranging from 50km to 161km.Shaun's journey into endurance sports has been as much about personal growth as physical achievement. Running has taught him the importance of balance, consistency, and listening to his body. Whether he's training for a 100-mile race or balancing his work and personal life, Shaun has learned to prioritize what truly matters.Join us for a conversation with Shaun as he shares insights from his running journey, the lessons he's learned on the trail, and how he maintains balance in the face of challenges.Follow Shaun: Instagram | LinkedIn Follow Explore84:  Instagram | TikTok | Facebook | LinkedIn | Website 

Meet Shaun Caron - passionate ultra runner and Territory Sales Manager at Red Truck Beer Co.Beyond his professional life in the beer industry, Shaun is an average Joe turned ultra runner and endurance athlete. His impressive race resume includes completing four World's Toughest Mudders and six ultra marathons, with distances ranging from 50km to 161km.Shaun's journey into endurance sports has been as much about personal growth as physical achievement. Running has taught him the importance of balance, consistency, and listening to his body. Whether he's training for a 100-mile race or balancing his work and personal life, Shaun has learned to prioritize what truly matters.Join us for a conversation with Shaun as he shares insights from his running journey, the lessons he's learned on the trail, and how he maintains balance in the face of challenges.Follow Shaun: Instagram | LinkedIn Follow Explore84:  Instagram | TikTok | Facebook | LinkedIn | Website 

Strap in, folks! We're taking a wild ride from the sunny shores of Nassau to the frosty plains of North Dakota with none other than Sheldon King, the Territory Sales Manager at Mattress Firm North Dakota. This isn't just a story of selling beds—it's a masterclass in embracing challenges, finding purpose in every corner of life, and speaking life into every moment. Sheldon King, originally hailing from the Bahamas, shares his incredible journey—from falling in love (with his wife Bailey and North Dakota's unique culture) to managing ten thriving mattress stores across the state. Sheldon brings his rich tapestry of experiences, from track and field at Dickinson State University to navigating the ups and downs of sales, all while wrangling cattle on horseback (well, sometimes from a Kubota). His path to success in the mattress industry wasn't just about selling products; it involved a significant transition from a spec-heavy, product-focused approach to a more effective, story-driven, customer-centered strategy. Along the way, Sheldon has gleaned invaluable leadership lessons from his mentors, shaping a management style that emphasizes building relationships, understanding customer needs, and leading with empathy—wisdom that has propelled his career to new heights. Key Takeaways: Speak Life into Every Challenge: Sheldon's philosophy is simple but profound—choose positivity, and you'll attract success. Fail Fast, Learn Faster: Whether it's selling mattresses or wrangling cattle, Sheldon believes in the power of quick failures to fuel rapid growth. Building Relationships: It's not just about the sale; it's about building trust, solving problems, and ultimately changing lives. From Skeptic to Success: Sheldon recounts his initial skepticism about the mattress industry and how a single, heartfelt customer interaction changed everything. If you're not having fun, you're not doing it right. Tune in to hear how Sheldon keeps it light while crushing it in the mattress game.

In this episode of "Summer Coffee Chats," Season 2 opens with Seth Anderson and Kelsey Biro at Ami Tea in Inglewood. Kelsey discusses her job as a Territory Sales Manager in agriculture, and evolves into a deeper exploration of personal growth, with both sharing their experiences with life coaching, therapy, and the tough choices they've made that shaped their paths. Seth shares a transformative experience he had on a self-reflective journey in Sedona as the two riff on themes of self-acceptance, the power of personal choice, and the continuous journey of self-improvement.

In this compelling episode of OnlyLandFans, join us as we delve into the dynamic world of land flipping with Daniel Apke, a seasoned entrepreneur whose expertise spans from e-commerce innovation to the nitty-gritty of land investment. Daniel outlines his journey, beginning with his formative experiences as an intern and evolving into a strategic real estate investor and business owner. He discusses the foundational steps of his career, from launching and selling his e-commerce business, Urban Bikes Direct, to establishing Apke Land with his brother Ron Apke.Daniel shares invaluable insights on transitioning skills from digital marketplaces to physical land investments, developing strategies for identifying and capitalizing on undervalued properties, and the creation of LandInvestingOnline.com, a platform designed to educate aspiring land investors.Whether you're a beginner looking to make your first land purchase or a seasoned developer eager to expand your portfolio, Daniel's blueprint for building a land empire will provide the guidance needed to succeed in the competitive land market. Join us to gain direct access to the strategies that transformed Daniel from an e-commerce entrepreneur to a land investment expert.Tune in to discover how you can replicate his success and possibly start drafting your own land empire blueprint.Enjoy the show!Daniel Apke's journey in real estate and business began post-graduation, leading him from internships to launching his own ventures. He's the mastermind behind the successful Urban Bikes Direct, co-founder of Apke Land, and the driving force behind LandInvestingOnline.com, a platform teaching the art of profitable land flipping.Beyond founding and selling a retail company, Daniel has immersed himself in the real estate world, gaining insights as a Territory Sales Manager and now, as the CEO of a land trading firm. He also co-hosts “The Real Estate Investing Podcast” and runs various online businesses, offering valuable advice in the realms of investment and real estate.◽️◽️◽️◽️◽️◽️⬇️OnlyLandFans Group⬇️https://www.onlylandfans.com/◽️◽️◽️◽️◽️◽️LET'S CONNECT ON SOCIAL:Website: https://www.Kendall-LeJeune.comInstagram: https://www.instagram.com/kendall_lejeuneTikTok: https://www.tiktok.com/@kendall_lejeune

Host Carm Capriotto welcomes Lee Rhodus, Territory Sales Manager for Deckman Oil, to discuss the current state of the oil industry. They delve into the history of Deckman Oil, the importance of oil in various industries, and the different types of motor oil available. They also touch on engine oil viscosity grades, the advancements in additive technology, and the challenges faced by repair shop owners in managing different oil inventories. Lee Rhodus, Territory Sales Manager, Deckman Oil. Show Notes Watch Full Video Episode The history of Deckman Oil (00:00:44) Lee Rhodus discusses the origins and history of Deckman Oil, a fuel distributor that started in 1924 and will be celebrating its 100-year anniversary next year. The science behind synthetic oils (00:01:06) Carm and Lee talk about the creation of synthetic oils after World War II and the fascinating science behind them. Different types of motor oil and their marketing (00:04:30) Lee explains the differences between synthetic blend, conventional, and full synthetic oils, and how they are marketed in the industry. The rise of lighter grade oils (00:09:01) Discussion on the shift from 0W-20 to 0W-16 and the increasing popularity of lighter grade oils for fuel economy. Additive packages and oil quality improvement (00:12:35) Exploration of the advancements in additive technology and the overall improvement in the quality of motor oil over the years. Managing oil inventory in repair shops (00:15:25) The challenges faced by repair shop owners in managing the increasing variety of oil viscosity grades and the shift towards smaller packaging options. The lithium supply issue (00:18:23) Discussion on the tight supply of lithium and its impact on the prices of oil and grease. The use of calcium grease as an alternative (00:20:26) Exploration of calcium grease as a viable alternative to lithium grease due to its competitive pricing and water wash out protection. Changes in API specifications for motor oil (00:24:39) Explanation of the updated API requirements for motor oil to meet the needs of modern engines, prevent issues like low speed pre-ignition, and ensure turbo and engine integrity. Oil analysis for automotive fleets (00:27:51) Discussion on the limited use of oil analysis in automotive fleets due to conservative drain intervals. Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning:

In this episode of the Wantrepreneur to Entrepreneur Podcast we're joined by the brilliant and insightful Josh Crouch, founder of Relentless Digital. Josh goes deep into sharing marketing strategies that are powering RAPID growth for service businesses. We'll go deep into topics and strategies ranging from automating customer reviews to dominating local Facebook Groups to understanding how to rank in Google Maps. Josh stresses the importance of having a strong foundation before relying on paid ads, utilizing your Google Business Profile, and effectively niching down.ABOUT JOSHJosh Crouch is the founder of Relentless Digital LLC, a digital marketing agency specializing in customized solutions for home service companies. With over 9 years of experience in the HVAC industry, Josh has held various positions including Office Manager, Operations Manager, Branch Manager, Territory Sales Manager, and in-home Sales professional.Drawing from his extensive background, Josh established Relentless Digital to provide effective digital marketing strategies and services tailored to the needs of home service companies. Since its launch in March 2020, the company has played a pivotal role in the growth of numerous HVAC, Plumbing, Electrical, Septic, and Restoration companies, helping them achieve significant online search presence and expansion. The services offered by Relentless Digital have resulted in growth rates ranging from 30% to over 500% for their clients.Josh's leadership and industry knowledge have positioned him as a respected figure in the field of digital marketing for the home service industry. With a strong commitment to excellence, he continues to drive Relentless Digital LLC towards success, empowering businesses to thrive in the dynamic digital landscape.LINKS & RESOURCES:Relentless Digital's websiteFind Josh on LinkedInRelentless Digital on YouTubeRelentless Digital on TikTok

In this episode, join Garrett Clark and special guest Chris Rogers, Territory Sales Manager of Blink, as they explore the exciting world of the electric vehicle industry and its charging infrastructure.  The electric vehicle revolution is in full swing, and as more people embrace sustainable transportation, the demand for charging stations is skyrocketing. In this interview, Garrett and Chris discuss the latest trends, challenges, and innovations in the electric vehicle market. Outline of the conversation 0:00 Introduction to Blink Charging 2:00 Connecting America 4:00 Adoption of electric vehicles 6:00 Questions around electric vehicles 9:00 Technology around charging 14:45 R&D to marketplace to supply chain 18:15 Dumb and smart chargers 22:30 Pacing charging stations 25:00 Re-designing vehicles 27:30 How to get involved   Show links: https://blinkcharging.com   Social: Twitter - https://twitter.com/siliconslopes Instagram - https://www.instagram.com/siliconslopes/ LinkedIn - https://www.linkedin.com/company/silicon-slopes/ YouTube - https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw

I'm back from a lovely vacation in time to drop this insightful interview with Dan Peragine from Berry Plastics. I had Deciphr.ai break it all down below the sponsor information, but here are a few quick links from the show:Berry 2022 Impact ReportMeyers Sustainable Packaging Guide eBookDan's LinkedInSponsor information!If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let's go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!Also…If you need contract-to-hire support, or you are looking to hire directly for industry professionals…. Spark Packaging can help. Spark Packaging is the industry partner who provides all your recruitment and staffing needs.  If you are hearing this…and thinking “THAT'S ME”…You need to go to to SparkPackagingINC.com/HIRING , again that is SparkPackagingINC.com/HIRING and answer some of their questions. Once received a Spark team-member will reach out A-S-A-P! Tell them the Packaging Pastor sent ya!This podcast is part of a great network of podcasts about packaging. Go follow Sustainable Packaging with Cory Connors along with Packaging Unbox'd hosted by Evelio Mattos.If you want to be a guest on this podcast, or Sustainable Packaging with Cory Connors OR Packaging Unbox'd with Evelio, go to www.encasemedia.com and fill out an application for one or all!Summary/AbstractDan Peregene is a territory sales manager and sales onboarding and training specialist for Barry Global (formerly Barry Plastics). Dan was a radio host before this, and in this interview he discusses his journey from radio broadcasting to working in the packaging industry. Dan explains that he always wanted to be a baseball player, but after high school he realized it wouldn't be a possibility. He then decided to pursue communications and as a child he used to use karaoke machines and cassettes. Dan then reached out to the host of the interview, and the host was surprised to see a list of segments sent in. Dan explains that he still likes to call Barry Plastics by the old name, Barry Global. Overall, the interview is about how Dan got from radio broadcasting to the packaging industry. The speaker and the interviewer discussed their respective college experiences. The speaker had a major in radio broadcasting and ran a radio station called WRFC. The interviewer was a baseball fan and asked the speaker who his favorite player was growing up. The speaker revealed his favorite player was Mike Piazza of the New York Mets. The interviewer then shared his own sports background, mentioning he was a fan of the San Francisco Giants and their Blake Street Bombers in the late 80s and early 90s. The speaker concluded the conversation by wishing the interviewer luck with golf, which was now his favorite sport. The speaker talks about how he got his start in radio broadcasting. After graduating college, he was hired by AEP Industries for an inside sales position in their custom films division. He quickly realized he wanted to get into radio, and had some pending offers when he decided to work his way up. He learned a lot in the custom films division and was eventually able to make the transition to radio broadcasting. The conversation between the two individuals centered around the journey of one of them from graduating college in December 2002, to working the night shift at Walgreens, to then being in outside sales for AP from 2013 until mid-2016. It was then announced that Barry was going to be acquiring AEP, which was a distributor for AEP Machine and Hand stretch Filmed. This acquisition ended up bringing a lot of synergies together and was quite impressive with the amount of product lines available.Timestamps0:00:00Interview with Dan Peregene: From Radio Host to Territory Sales Manager at Barry Global0:02:34Heading: Reflections on College Radio Broadcasting and Sports Heroes0:06:53Heading: AEP Industries Inside Sales Position: A Unique Story of Transitioning to On-Air Talent0:08:52Conversation Summary: Exploring Packaging and AEP Machine and Hand Stretch Film Distribution0:10:43Heading: Exploring the Benefits of Shrink Bundling Film with Barry Global Territory Sales Manager0:14:23Heading: Exploring the Benefits of Shrink Film in 20230:16:09"Exploring the Benefits of Polyethylene Packaging with Barry Packaging"0:23:25Exploring Solutions to Reduce Carbon Emissions Through Plastic Packaging0:25:14Conversation with Dan Kostka, Senior Technical Sales Representative at Cox Polymers0:27:23Interview with Daniel Peregin, Packaging Industry Expert and Author of the 2022 Impact ReportHighlightsWe're just there to pick up the package and get it from point A to point B. But with Cox, that allows that film to get more in strength and that allows opportunities to get that material reduction in place at that point. Because lighter weight, if you look at the Impact 2025, which a lot of companies are trying to pursue and get to PCR is obviously big on there, right? Post consumer recycled material where we're taking items that are now basically being reused again into the film. They're busted down into raw resins and then being reprocessed back into the film. But another thing is being able to reduce the amount of material that it takes to wrap the package.There's a lot of good things going on in plastic packaging. A lot of good things. And over the years, what's become a popular thing is co extruded films. And let me touch base with that. You got your monolayer structures and your coax structures, and with co extrusion structures, you could put multilayers into the film. If you and I are trying to see a package, we're never going to know it's a coax film or a monolayer film.Lot of the trends. Like, I have people who comment on TikTok and on LinkedIn and whatnot and people are really good about pointing out problems, but not with proposing solutions that would be better than what they think, right? And so I think plastic and especially things like stretch film and bundling shrink and that kind of stuff, that's very functional, but provides a function that can also contribute to being part of reduction in carbon emissions along with circularity.And the company purchased, I think, almost 28% of recycled or increased their purchasing of recycled content. And if you take a look at the overall whole, 79% of reusable is in the packaging. So it's quite impressive. So I would definitely recommend everybody taking a look at that Impact 2022 Report. I would say, Adam, one of the things that I find most interesting is the processes of manufacturing into this with plastic packaging and maybe some fun facts that people really didn't know about it. But one of the fun facts about plastic packaging is that in terms of what we're and this is just Barry as a whole, this is Shrink Film and our consumer packaging division, your Health and Hygiene division, there's an abundance of it. But with plastics we found it took about six times less water usage to produce products, two times less with energy and two times less with greenhouse emissions. So it's quite impressive when people see this and I think it's really enlightening to really read on. So I would recommend people taking a look at that. It's available on the website, no doubt.And one of the things that kind of struck me was interesting is that Barry was able to, according to the study, achieve 1% product weight reduction. And you think of 1% as being a small number, but when you're shipping hundreds of thousands of pounds a day, or if not more, I mean, that's a big number. When you add throughout the whole year, that's a significant number. Billion pounds of that is 10 million pounds of material that's not there anymore. So it is quite impressive. Get full access to Packaging Is Awesome with Adam Peek at www.packagingisawesome.com/subscribe

Jeff Plant, a seasoned expert in the contracting industry, is here to share his valuable insights on addressing labor shortages and inefficiency. With years of hands-on experience, Jeff has navigated the challenges faced by service managers and developed effective strategies to improve efficiency in the field. Drawing from his extensive background, he offers a unique perspective on tackling issues such as labor shortages and technician training, making him an invaluable resource for those looking to level up their service departments.  In this episode of Service Business Mastery, Tersh Blisset and Joshua Crouch are joined by Jeff Plant, an expert in business leadership and personal growth, where they talk about artificial intelligence, digital marketing, and search engine optimization.   SHOW NOTES Introducing Jeff Plant. [0:48] The lack of labor and the perception of lack of sales. [1:11]  Training Technician to Sell. [2:08]  Change Technicians' Mindsets [6:22] Maximizing Service Department Revenue. [9:48] The average ticket takes care of itself. [12:26] Providing Professional Guidance [13:17] Managing Leads and Labor Efficiency [14:22] Labor Management and Efficiency [15:24] Hourly vs. Commission-based Pay [16:40] Career Path and Merit-based Growth [19:06] The importance of connecting with your team [22:02] The five levels of leadership and the first leadership role.[24:41] Jeff's Early Struggles as a Service Manager [26:57] Turning Points in Jeff's Leadership Journey [28:00] The hosts give a shoutout to BDR and recommend their coaching services to other contractors [31:06]   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website) and Emerson (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.    Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

On this episode of the In the Club Podcast by Club Colors, we sit down with Jim Dusbiber and Jared Buzan, VP of Sales in Specialty Markets and Territory Sales Manager at CHAMPRO respectively. We talk about their styles of leadership and how their experience in different sports essentially impacted their growth in sales.Jim and Jared share the innovations they're both excited about at CHAMPRO regardless of the sport and equipment being covered. They, however, encourage others to think of CHAMPRO beyond just being just an athletics brand. "Our team builds yours" has been a prime motivator and highlights the dynamic within the company and towards their clients.Of course, best stick around for the Hot Iron with JMo where we touch on the keys to creating business-life harmony, their favorite rock band, and how they each define Bitcoin!HIGHLIGHT QUOTESWhat makes a company special and different is the people - Jim: "Understand that teams are just groups of people that are formed around a common bond, identity, and culture and this is just an expression of it. So whether it's a baseball team, church organization, or an event, it's all about building the brand and bringing people together."Something to keep in mind before jumping in sales - Jared: "One of the biggest pieces of advice I'd give right off the bat is they have to value relationships. When I got into sales and took over the account list I took over, I knew nobody. I had no prior experience in the industry. I was kind of learning as I went but I had great management and huge mentorship."Connect with our amazing guests in the links below:Jim Dusbiber | Jared BuzanIf you enjoyed this episode of In the Club Podcast by Club Colors, please leave us a review on your favorite podcasting platform!

When Ruth King and friend set out to find other female technicians in the HVACR industry in 2002, they only found a single Canadian technician. But this discovery was only the beginning of an inspiring journey for Ruth and her organization, Women in HVACR. Through scholarships, mentorship, and ambassador initiatives, they have broken down barriers and given countless women the opportunity to pursue a career in the industry - and they're not done yet. Who knows what unexpected success this organization could achieve next? Women in HVACR started in 2002 with just 10 members, but after 20 years of tireless effort, the organization has grown to over 900 members. Their hard work has paid off, as they have received recognition and funded scholarships for women pursuing a career in HVACR. However, a shocking moment has left the protagonist questioning whether they can continue to make a difference in an industry still plagued by outdated attitudes. What the future holds for Women in HVACR is uncertain, but they remain committed to driving progress and promoting opportunities for women in the industry. If you're feeling frustrated, helpless, and discouraged after taking steps like attending professional conferences, joining industry groups, and networking without seeing any progress toward increased support and opportunities for women in the HVACR industry, then you are not alone! On this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Joshua Crouch interviewed Ruth King, a renowned author in business, leadership, and personal growth. The discussion covered a wide range of topics related to managing a successful and profitable business, including marketing, pricing, and human resources. As the recipient of the Flame of Spirit award, Ruth King shared invaluable insights on navigating the challenges of entrepreneurship, which could be beneficial to anyone looking to make a positive impact in the HVACR industry. In this episode, you will be able to: Discover the possibilities and backing for women in the HVACR arena. Learn from Ruth King's unwavering determination in a predominantly male industry. Explore financial aid opportunities for budding female HVACR experts.  Uncover the advantages of a well-rounded and inclusive work environment. Delve into the significance of male advocates fostering gender parity in HVACR. Check out these resources we mentioned during the podcast: Visit the Women in HVACR website at womeninhvacr.org to learn more about the organization, its programs, and how to get involved. Join the Women in HVACR Facebook group for networking, mentorship, and support from other women in the industry. If you're a woman in the HVACR industry or interested in joining, consider attending the annual Women in HVACR conference for valuable insights, networking opportunities, and professional development. This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Ruth King, CEO of Business Ventures Corporation Ruth King is a renowned business expert whose mission is to impact the lives and businesses of entrepreneurs. With over two decades of experience, she has helped countless business owners achieve their goals through a range of tools and processes that focus on staying profitable. She runs the Profitability Revolution Paradigm, the first internet TV network for small businesses. Her operations manuals are widely recognized for their effectiveness in helping plumbing, HVAC, and other contracting companies grow and sustain profitable businesses.With a focus on solving business problems and staying profitable, she continues to be a leader in the industry. LinkedIn:https://www.linkedin.com/in/ruthking1/     Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.  

Leadership is a skill. And like all skills, it can be learned. Sure, some people may possess good leadership skills from the get-go but they're not impossible to pick up through practice. The trick is to never stop learning.  This is the kind of mindset that Sarah Hammond, President of Atlas Electrical Air Conditioning Refrigeration and Plumbing Services, Inc has consistently applied with her life. When she worked full time for the company in 2008, she had little to no practical knowledge about the company that her father and brother ran all their lives.   But with her strong determination to learn, Sarah learned the ropes and eventually took over as president four years later in 2012. This is the same attitude that she took with her when she realized that there was a lot of room for her to grow her leadership skills. Sarah understood that there was a lot to learn about people, and so she began the journey that would lead her to personality tests.  In this episode of the Service Business Mastery podcast, Sarah shares several nuggets of leadership wisdom with our hosts Tersh and Josh. The trio also talk about the customer disputes, how best to handle them, and the options contractors have in settling them.    In this episode we discuss: How taking this personality test can help you lead better  Good leadership is all about tailoring your approach to different personalities  How the Better Business Bureau can help contractors settle disputes with customers    Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group   Meet the Guest: Sarah Hammond is the President of Atlas Electrical Air Conditioning Refrigeration and Plumbing Services, Inc.  LinkedIn: https://www.linkedin.com/in/sarah-hammond-atlas/ Instagram: https://www.instagram.com/sarah_atlasrgv/ Website: www.atlasrgv.com Email: sarah@atlasrgv.com TikTok: https://www.tiktok.com/@sarahhammondphoenix   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.    Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

The old guard is far from dying out, but the problem is clear: there's not enough young qualified technicians out there to address the burgeoning demand. If only there was something that contractors could do to encourage more young people to go into the trades, right?   In this episode of the Service Business Mastery, your hosts Tersh and Josh talk to Lenni Diaddario and Dustin Blackstone of Emerson Commercial and Residential Solutions. Our duo from Merson talks about the current efforts of their company to get more young people to learn more about the exciting world of Heating, Ventilation, Airconditioning Refrigeration, and Electrical services.   For Dustin, it's all about extending a helping hand to schools and talking to students not just in middle school during career day, but also when these kids get into high school and even college. Meanwhile, Lenny emphasizes the need for contractors to help schools design a curriculum that will help students learn about the trades in a way that will not only encourage, but prepare them to take it on as a career.    Our duo also touches on the future of training, especially with the use of virtual reality (VR). With VR technology getting better by the day, contractors can leverage its capabilities to create better technicians and provide a higher level of service to customers.    In this episode we discuss: What's causing the labor shortage in the trades How contractors can help produce more qualified technicians  Will VR replace face-to-face instruction?   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guests: Dustin Blackstone LinkedIn: https://www.linkedin.com/in/dustin-blackstone-281902189/    Lenny Diaddario LinkedIn: https://www.linkedin.com/in/lenny-diaddario-8022717a/ You can also reach out to Lenny and Dustine through this link: https://go.climate.emerson.com/SkilledTradesEducator   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.  

One of the things that make the HVAC industry unique from other trades is its complexity. It's common to see two HVAC systems using different parts for the same function, even if they were made by the same company. The problem worsens if a technician has to work with aftermarket parts while still ensuring compatibility. This makes experience and knowledge acquired through years of hands-on work critical, especially for technicians that regularly need to make decisions on the ground.  What makes it even more difficult is the lack of a brand-agnostic database for HVAC systems that technicians can cross reference, making information difficult to access and pass on to the newer technicians with limited experience. This stunts industry growth and frustrates both clients and contractors. This is the problem that Peter Capuciati and his company has addressed with Bluon, a mobile app and support platform designed for HVAC technicians, contractors, suppliers, and distributors.  In this episode of the Service Business Mastery podcast, Tersh and Josh talk to Bluon's CEO and chairperson Peter Capuciati. Peter shares the story of how attempting to release a new kind of refrigerant opened their eyes to the problems of the industry, and how those realizations resulted in the creation of Bluon.  Peter shares the pain points that every technician faces while working with limited knowledge in the field, and how using Bluon helps alleviate those issues. He also talks about expanding the app's features to benefit contractors and suppliers to make working in the HVAC industry more efficient and profitable for all.  In this episode we discuss: Developing the largest database of HVAC systems in the world Technicians as the guardians of HVAC innovation  How Bluon got both technicians and suppliers to use their platform    Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. Meet the Guest: Peter Capuciati is the Chairman and CEO of Bluon, INC. They created and continue to maintain the biggest HVAC database in the world, used by a third of all HVAC technicians in the US. Peter is a serial entrepreneur who found success in commercial real estate, but is a nuclear physicist by training.    LinkedIn: https://www.linkedin.com/in/peter-capuciati-9625b4206/ Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.  

The trades have long been dominated by men, and it's time to change that. In this episode of the Service Business Mastery podcast, Tersh and Josh catch up with Angie Snow during the 20th anniversary event of the Women in HVACR. Angie is an outgoing member of the organization but is currently the principal industry advisor for ServiceTitan.    Angie first got into the HVAC business when she and her husband bought an HVAC business called Western Heating & Air Conditioning just as the economy was about to collapse into a recession in 2007.    Despite initial setbacks and through carefully monitoring their cash flow, Angie helped the company return to profitability. Later, she would find Women in HVACR, a group of women changing the HVAC industry bit by bit, from the ground up.    Through the years, Angie has proven her mettle as a business owner and is an important figure in the field. Nowadays, she wants to do more by helping more women get into the trades, giving them educational opportunities, and connecting them with business opportunities.    In this episode we discuss:   How Angie got started with the HVAC business Tips and best practices for surviving a recession Angie's work and vision with the Women in HVACR   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Check out Women in HVACR's website Visit ServiceTitan's website    Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Angie Snow is an HVAC business owner and certified life coach. She helps goal-driven individuals reach their business goals while enjoying a balanced and fulfilling personal life.    Links to content here:  LinkedIn: https://www.linkedin.com/in/angiesnowsuccesscoach/ Website (Women in HVACR): https://www.womeninhvacr.org/   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.  

Brian Hall has been at Leeboy a long time. As long as I can remember. He has always been there whenever I have seen the brand represented and knows as much about the machines he sold over the years, as he does this Industry. He is the Territory Sales Manager at Leeboy and also an article writer for APE Magazine, where he regularly drops a wealth of knowledge on the readers. In this episode he tells some great stories and gives us a history of his run, as well as drops some hints about what we can expect at ConExpo / ConAg coming up this month. -Marvin

Most service business owners pour their time and energy into the product and service they're offering, and treat customer service as an afterthought. While this might make sense, this is also a critical mistake that can prevent your service business from growing to a level where it should be. You can have the best tradespeople on your team, and still lag behind your competitors due to a lackluster customer experience.    In this episode of the Service Business Mastery podcast, your host Tersh Blisset talks to Zac Garside, the CEO of Power Selling Pros. Zac reveals the benefits of boosting your customer experience and digs deep into the details by talking about booking rates, average talk times, and more.    But above all the metrics that he mentions, Zac emphasizes the value of empowering your customer service representatives to be the voice of your company and understanding the fundamentals of great customer service over sales tactics.    Zac also gives us a crash course on the best way to lead a remote team. Hint: you need to be objective in holding your team accountable and find ways to monitor their work without having to know what they're doing every minute of the working day.  In this episode, we discuss: Why CSRs need to be the voice of your company  The role that your CSRs play in revenue generation  What metrics to track for your CSR operation Strategies for managing a remote team  Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Zac Garside is the CEO of Power Selling Pros. They train customer service representatives to book more calls, increase booking rates, and be the voice of their companies.  Connect with Zac on LinkedIn: https://www.linkedin.com/in/zacgarside/ Check out their website: https://powersellingpros.com/ Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.  

Some people build successful businesses towards the goal of eventually selling their company and cashing in on their efforts. Meanwhile, others pass down their life's work to their children in hopes that they could continue to make their vision work and grow to different heights.  Some people assume that inheriting a business is easier than starting from scratch. After all, you'd be inheriting an established system. What many people don't see is that you also inherit all of the problems from the previous generation that went unsolved.  In this episode of the Service Business Mastery podcast, we talk to Trey McWilliams, CEO of McWilliams Group, a third-generation business owner. At age 22, he took over McWilliams and Son Heating, Cooling, and Plumbing, a family business that was led by his father and founded by his grandfather before him. As a young and green leader, he knew he had big shoes to fill. But also knew that he had a vision for the business that only he could bring to fruition. In this episode, we discuss: The challenges of running an established family business How to earn the trust of your employees as a 3rd generation owner Why culture is critical to creating a scalable business  How to make your employees feel that they're part of a shared vision  Check out these resources we mentioned during the podcast: Join the Service Business Mastery Facebook group This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest:  Trey McWilliams is the CEO of the McWilliams Group. He is a third-generation business owner who despite his young age, managed to earn the respect of hardened tradespeople who started working with his father and grandfather before him. His tenacity and willingness to get his hands dirty with his employees allowed him to turn their business around and grow to bigger heights.    Connect with Trey on LinkedIn: https://www.linkedin.com/in/trey-mcwilliams-161348158/ Connect with McWilliams and Son on LinkedIn: https://www.linkedin.com/company/mcwilliams-and-son-heating-and-air-conditioning/ Connect with LemonSeed Media on LinkedIn: https://www.linkedin.com/company/lemonseed-media/   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.  

Unfortunately, the trades are filled with people who are qualified to be technicians, but have received no training to be a business owner and leader. Some people eventually figure leadership out, but the majority don't and that leads to a lot of businesses failing and jobs lost in the process.    The truth is, leadership is an entirely different skill set from being a technician. You could be the best plumbing, electrical, or HVAC technician in the world and still fail at operating a business. Because apart from knowing the trades like the back of your hand, you also need to know people. And running a business is all about taking care of the people that work for you.   In this episode of the Service Business Mastery podcast, we talk to Jim Clark, owner of the Blue Diamond Consultants, a consulting company dedicated to coaching home service companies that want to grow and exit in the next 3 to 5 years. Having owned and sold his previous trade companies, Jim talks about the hardships and pain points he met along the way.    Jim specifically focuses on taking care of his employees, and doing everything he can to make sure that they love doing the work they do, even when times are tough. Jim also talks about creating a positive workplace culture that not only benefits your employees, but helps your business earn clients as well.    In this episode, we discuss:   Why your first job as an owner is to make your employees happy  Employee recognition goes a long way How to build a good workplace culture  Why taking care of business is also about taking care of people  Check out these resources we mentioned during the podcast: Join the Service Business Mastery Facebook group This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest:   Jim Clark is the owner of Blue Diamond Consultants, a consulting company dedicated to coaching home service companies that want to grow and exit with generational wealth in the next three to five years. Having owned and sold his own companies, Jim brings with him the experience and knowledge as a business strategist that can help you grow your company and exit at the highest level.    Connect with Jim on LinkedIn: https://www.linkedin.com/in/ccmyersservices/ Connect with Blue Diamond Consultants on LinkedIn: https://www.linkedin.com/company/blue-diamond-consultants/   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

It doesn't matter if we're already in a recession; the cold hard truth is that people and businesses are already feeling the brunt of inflation. People's purchasing powers have decreased, and it's getting harder to sell. The businesses that do survive this economic downturn will be the ones that come up with ways to adapt and bring in the most value to their customers.  In this episode, Billy Stevens of Sera Systems and Landon Brewer of Goettl Air Conditioning & Plumbing exchange ideas with our hosts about not only surviving but thriving during times of economic downturn. One of these strategies discussed is selling warranties. They help build trust with customers and are a massive revenue stream that most of the service business industry has yet to embrace and take advantage of fully.  Warranties are an exciting opportunity overall, but they don't come without cost, especially if you decide to offer them in-house. Billy offers tips on how to price your warranties competitively, and how you can make the process of handling warranties more seamless through Sera and its management capabilities.  There is also the matter of putting enough focus on the service side of your business. Instead of putting all your effort into new installations when people are looking to spend less, it might be best to be proactive in offering replacements, maintenance, and repairs. Landon also suggests a way to create a revenue stream by turning these services into perks that you can get through club membership.    In this episode, we discuss: Strategies to survive inflation and the recession How the service side of your business may be the key to survival Why the industry service industry is missing out on revenue from warranties The pros and cons of doing warranties in-house    Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Billy Stevens, Founder & CEO of Sera Systems, experienced first-hand the problems that service-based business owners in South Texas faced. Billy's background in HVAC and plumbing gave him insight into the time and manual labor lost from things like disrupted or missed appointments. With Sera Systems, Billy provides a simple way for dispatchers to automate manual tasks and focus on revenue generating tasks instead. Connect with Billy on LinkedIn: https://www.linkedin.com/in/billy-stevens-a54a1819/ Email Billy: bily@serviceshift.com   Landon Brewer is the former Senior Vice President of Goettl Air Conditioning & Plumbing and an expert business growth and strategy architect. Landon has joined Goettl in their mission to ‘Goettlize' the nation and provides the company's best training and technology to each employee, allowing them to reach new heights of success. Connect with Landon on LinkedIn: https://www.linkedin.com/in/landon-brewer-13022311/ Email Landon: landonbrewer@gmail.com   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

Are you a business owner who saw your revenues plummet during the height of the COVID-19 pandemic due to government restrictions? Then you could be eligible to receive financial assistance from the government in the form of the Employee Retention Credit (ERC). Unfortunately, because of the complicated procedures in place, many business owners end up filing bad claims or worse, not file a claim at all.    Unfortunately for many business owners, the procedure for submission and evaluating whether you qualify for the credit at all is complex, and may involve digging through government announcements for the exact restriction that may have affected you. There is also the process of determining how much credit you qualify for, based on things like the wages your employees earned, and whether you paid them through the Paycheck Protection Program, among others.   The good news is that you may be eligible for up to $5000 per employee that you paid during the whole year of 2020 and $7000 per employee for three quarters during tax year 2021. The bad news is that there are several exemptions and caveats that apply, and they are enough to make anybody's head spin. But if you have a headcount of more than 10 employees, and feel like government restrictions really impacted on your ability to operate and create revenue, then it's worth having a tax professional evaluate your case.    In this episode, Catherine Tindall, one of the partners at Dominion Enterprise Services, a specialty CPA firm that specializes in helping businesses maximize their tax credits, gives us information about the ERC and whether you might be leaving a very significant number of dollars off the table by not filing a claim. She also talks about the consequences of filing a bad ERC claim, which can lead to an unapproved claim or worse, a stringent audit by the IRS.    In this episode, we discuss:   What the Employee Retention Credit (ERC) is all about  How to know if you are qualified to file an ERC claim What the process of filing an ERC claim can look like  Why you need to know how to avoid filing a bad ERC claim Check out these resources we mentioned during the podcast: Join the Service Business Mastery Facebook group This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for a 14 day trial and 50% off your first two months). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest:   Catherine Tindall is one of the partners at Dominion Enterprise Services, a specialty CPA firm that works with other firms and their clients to maximize their tax credits.    Dominion Enterprise Services has a Proactive Tax Planning & Compliance Strategy that is holistically designed for your business goals to maximize your cash flow/savings and minimize your stress. Unlike typical tax professionals, Dominion Enterprise Services specializes in advanced tax reduction on top of routine tax compliance work. Visit Dominion Enterprise Service's Website: https://dominiones.com/ Check Out Catherine's Ebook on the top 5 ERC mistakes to avoid: https://dominiones.com/for-business-owners/ Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

Many people treat success as a destination, an endpoint to arrive at with hard work and persistence.The problem with this mindset is it encourages people to be complacent when they reach a certain level of success, stopping them from realizing their true potential, and never evolving into better versions of themselves.    At 19, John Akhoian saved well enough from working solo to buy his own plumbing franchise. Not long after, he bought more locations and became one of their largest multi-franchise locations. Most people would just keep this good thing going, but John wasn't most people.    20 years later, John decided that he had learned everything he could about running a service business. So he got out of the franchising business and put up his own company, Rooter Hero Plumbing in Orange County back in 2011. He has since opened 13 more locations to become the largest plumbing company in California while also opening two new locations in Nevada and Arizona.   In this episode, John shares the biggest mistake he made while training new talent, and talks about the secret to his success. He also opens up about the struggle that his company and many others in the service industry are currently facing, and his strategy for overcoming this latest hurdle to sustainable growth.    In this episode, we discuss: The benefits of getting into a franchise business  Why you need to be constantly learning and growing  How to properly hire and train non-tradespeople  Why you need to be both a student and teacher to run a service business   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: John Akhoian, CEO at Rooter Hero Plumbing. At the age of 19, just two years after he dropped out of high school to become a plumber, John had saved enough to buy his first plumbing franchise. Not one to rest on his own laurels, John eventually quit the franchise to build his own business from scratch. John talks about constant learning, growth, and improvement even in the midst of success and stability.  Email John: john@rooterhero.com  Visit Rooter Hero's website: https://rooterhero.com/ Check out John's Books: https://rooterhero.com/books   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

Running a business of any size is no walk in the park. But you'll be surprised at how different it can look like when you're at the helm of a 300 million dollar company running several locations at once.  Greg Wells, the president of Max Service Group has been with his company since its nascent stages and kept working to grow the company to its present size. From maintaining a fleet of 200 service vehicles to closing acquisitions, Greg's experience in running a business is unparalleled in the service industry. Join us as we talk with Greg about the several pain points that come with running a service business, and the solutions he came up with to get to the other side, guns blazing.  In this episode, we discuss: The financial advantages of leasing versus owning fleet vehicles  What companies should know about the acquisition process Why top-level leaders still need to pay attention to their numbers  Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. Meet the Guest: Greg Wells is the President of MAX Service Group, a business that offers dependable heating, cooling, plumbing, drain, and sewer services and installations throughout their service area.  Email Greg at: greg.wells@maxservicegroup.com Connect with Greg on LinkedIn:  https://www.linkedin.com/in/greg-wells-86105742/ Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

Iron Mountain Plumbing is a business that is family-owned and it is a full-service plumbing contractor. This business is located in Cedar City and it provides services that are helpful and dependable. Thanks to Ashley Tanner, CFO of Iron Mountain Plumbing, this business is known for being able to get in quickly and cleanly to fix any plumbing issues that a customer is having. This business is also mentioned for its excellent communication with customers as well as its fair pricing.    Meeting and learning from other successful professionals in the Service Business Industry is one of our favorite things to do.    If you are ready to learn more ways to scale YOUR service business, this episode is for you!   In this episode we discuss: What actions Ashley Tanner and her husband took to change their business coaching, marketing, and continued hiring to keep their service running. Why it is important to be willing to seek out help from others and admitting what we don't know in order to grow. How being a female in a predominantly male industry can be challenging yet rewarding. Ashley Tanner explains why she has said no to work because it wasn't her "avatar customer" - even though saying yes would mean more money.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Ashley Tanner, CFO at Iron Mountain Plumbing. Connect with her on LinkedIn   Links to connect here:  LinkedIn: https://www.linkedin.com/in/ashley-tanner-65632a233/   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

As a contractor, you know that offering extended warranties to your customers is a powerful way to add value and develop customer loyalty, but registering and managing warranties can be a pain to do on your own.   That's when we look to Kevin Thornton, the VP & GM of Dealer Business Services at JB Warranties. JB Warranties is the nation's leading provider of extended warranties to the HVAC and plumbing industries. Their online system provides contractors with the most comprehensive and easy-to-use extended service agreement solution. What's even better is that they are now partnered with Sera!   Join us as we talk with Kevin about how to leverage extended service agreements to create loyal customers and generate more revenue. Whether you don't offer extended warranties, you've considered it, or you've tried and it was too much of a pain, Kevin's going to share with you how JB Warranties can help you do it right.   In this episode, we discuss: The major benefits of offering extended service and labor agreements. How to customize your business's extended warranty. How JB Warranties and Sera work together to manage your warranties. Tips and advice on pricing out your services and changing your rates in 2023.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Learn more about JB Warranties Visit the JB Warranties Marketplace Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Kevin Thornton the VP & GM of Dealer Business Services at JB Warranties. As a field service industry expert, Kevin helps home services contractors thrive. He focuses on revenue generation, expense management and risk mitigation. Visit his website:  Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevinthorntontx  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

Is now a good time to sell my hvac business? Great question… It depends!   Here to help answer that, or at least guide you in the direction of a savvy exit plan, is veteran guest Patrick Lange, an HVAC Business Broker at Business Modification Group.   Join us as we chat with Patrick about the current state of the equity market and whether or not it's a good time to sell your service business. Even if the thought of selling your company has only crossed your mind once or twice, this is a very valuable, knowledge-packed episode you should tune into! It could make all the difference if and when you decide to sell in the future.   In this episode, we discuss: How to prepare to sell your business What are buyers looking for in companies? Business practices that make it easier to sell and exit the business.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Learn more about Business Modification Group Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Patrick Lange is an HVAC Business Broker at Business Modification Group. He provides guidance by identifying, qualifying, and fulfilling the requirements of sellers, buyers, and lenders. He is someone who has not only helped many others sell their business, but has also sold several of his own.   Visit his website:  Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrick-lange-businessbroker  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

Are you planning for success in 2023? How are you going to make sure your team hits their goals in the new year?   Today's guest is bridging the gap between business leaders and frontline teams to promote constant progress, from organization-wide culture shifts all the way down to individual employee breakthroughs in job satisfaction and commitment.   If you have trouble communicating the business strategies in your head into actionable plans for your employees, this episode was made for you. It's time to stop letting miscommunication and lackluster customer experiences keep you from growing into a sought-after, 5-star service business.   Meet Chris Wallace, Co-Founder and President of InnerView Group, a company that helps big brands translate their customer strategies into simple, clear, and actionable plans for frontline teams to execute.   Join us as we chat with Chris about how to best communicate your business strategies so you and your team can deliver great customer experiences, no matter the size of your business.   In this episode we discuss: The tangible value of focusing on delivering value and great customer experiences. Developing a strategy for collecting customer feedback/reviews. How transforming your business processes impacts your company culture and employee retention.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Learn more about InFront InnerView Group Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Chris Wallace is the President and co-founder of InnerView, an organization that poses the question; as a brand or marketing leader, how confident are you that all the people who represent your brand are telling your company's story consistently?    With more than 20 years of experience in brand marketing and customer experience, Chris has become a regular contributor to Forbes, Harvard Business Review, and Chief Marketer. My passion for helping companies view their employees as a critical extension of the marketing strategy led to being frequently tapped as a speaker on topics like sales-marketing alignment, internal marketing and brand dilution.    Links to content here:  Connect with Chris on LinkedIn: https://www.linkedin.com/in/christopherewallace InnerView Group: https://innerviewgroup.com InFront: https://innerviewgroup.com/infront  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

Surrounding your business with as many high-quality partnerships as you can makes ALL the difference. Leveraging your partnerships and using your network can enhance the skills of your employees and help you build a better team. How? Tune in to find out from these two experts…   Meet Carl Pinto, the Senior Director of Marketing Communications for Bradford White Corporation and Larry Shoemaker, Owner of Deluxe Plumbing & Heating.    Join us as we talk with Larry and Carl about how to leverage your partnerships with distributors, manufacturers, and even local tech schools to grow and train your staff so you can build a business that doesn't rely on experienced technicians.   In this episode we discuss: How to enable your technicians to build confidence in selling. How to create mutually beneficial relationships with your suppliers and manufacturers Skills and characteristics to look for when hiring new technicians. Partnering with local tech schools to hire and train interns, apprentices, and techs. Why it's so powerful to invest in accessible educational training for your staff. How to avoid being constantly sold to by your manufacturing reps and suppliers.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Bradford White's For the Pro Training Academy Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guests: Carl A. Pinto, Jr. is the Senior Director of Marketing Communications for Bradford White Corporation. Carl's responsibilities include the oversight of Bradford White's corporate and subsidiary marketing, public relations and internal communications. He also represents Bradford White as a liaison to various industry organizations, where he helps to support initiatives focused on driving Plumbing & HVAC industry awareness and workforce development. Carl began his career with Bradford White in 2012, after having served for nearly three decades in a variety of marketing, public relations and process improvement roles with several Fortune 100 companies such as Prudential Financial, General Electric, AIG and UnitedHealth Group. He is a certified Six Sigma Green Belt and holds a variety of communication and leadership certifications. Carl is a graduate of the Lock Haven University of Pennsylvania.   Check out Bradford White: https://www.bradfordwhite.com Connect with Carl on LinkedIn: https://www.linkedin.com/in/carl-p-472990b6  Facebook: https://www.facebook.com/bradfordwhitewaterheaters  Instagram: https://www.instagram.com/bradfordwhitewaterheaters  Twitter: https://twitter.com/bw_waterheaters  YouTube: https://www.youtube.com/channel/UCi-oYLoNWypYViDdntdy9MQ  Email him about training: training@bradfordwhite.com   Larry Shoemaker is the Owner of Deluxe Plumbing & Heating in Bethlehem, PA and has been in the plumbing field for 23 years. He holds a Master Plumbers license and also teaches for the Allentown Master Plumbers Association.   Check out Deluxe Plumbing & Heating: https://www.deluxeplumbing.com Email Larry: larry@deluxeplumbing.com   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

You might be thinking, why should I hire an HVAC and plumbing digital agency?    And that's a valid question.    After all, service businesses have been around for a long time and most don't use digital marketing tactics.    So, what's the big deal? Why does your business need to be any different?   The answer is simple. In today's economy, service businesses need to be able to reach a wider audience than ever before. And, they need to be able to do it quickly and efficiently. That's where a digital agency comes in.    By leveraging their tools and expertise, a digital agency can help you grow your business quickly and efficiently.    They  can also help you track your progress so you can see exactly what's working and what's not.    In this episode of Service Business Mastery, Tersh and Josh chat with Justin Riley, President at Upfrog, to teach you how to leverage the power of eCommerce, automated nurturing and revenue attribution for YOUR business.    In this episode we discuss:   What the steps are to get more clients and make more money for your service business using the “4 R's” strategy: reactivation, recovery, reputation and relationship.   Why it is difficult for small businesses to maintain high gross profit margins.   How to acquire customers when first starting your business, through paid media programs.   Justin Riley explains social media best practices and how the Upfrog platform is the easiest, fastest, and lowest cost way to get into consumer's houses immediately.    So, if you're looking for strategies and tools to help you grow your business quickly and efficiently, this episode of Service Business Mastery is for you!   Check out these resources we mentioned during the podcast: This episode is brought to you by our sponsors Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). UpFrog and Profit Rocket. Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Justin Riley, President at Upfrog LinkedIn   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

Have you ever scrolled through another business' Facebook feed or watched a YouTube video? Some content just seems to have that certain something that makes it go viral. But what is that certain something? How can you make your content catch on like wildfire? As it turns out, there's a science to going viral, and Brendan Kane is an expert in reverse engineering virality.   Kane has worked with some of the most prominent brands and celebrities in the world to help them generate massive social followings. He developed the first-ever influencer campaign on YouTube back in 2007 and has overseen $300 million in marketing spend for major corporations like MTV, Viacom, Vice Magazine, Paramount Pictures, and IKEA. In total, he's helped generate over $1 billion in revenue.   Whether you're a big corporation or a small business just starting out, Kane has the experience and knowledge to help you take your social media presence to the next level.    In this episode of Service Business Mastery, Tersh and Josh sit down with Brendan Kane to discuss:   What platforms you should focus on creating content for as a business owner. According to Brendan, it is best to focus on one platform and master it, rather than try to post content across all platforms without success.   Why getting into the head of your target audience is key to creating content that resonates with them for your service based business.   How people can spot a sales or marketing pitch in an email from a mile away. To be successful, think about how you would write an email to a friend about the same topic.   Brendan Kane also explains how the algorithms that control reach and distribution of content on these platforms are designed to maximize user retention. [Going viral on social media platforms requires creating effective content that engages users.]   So if you're looking to make your content go viral, Brendan Kane is definitely someone you want to learn from.   Check out these resources we mentioned during the podcast: This episode is brought to you by our sponsors Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). UpFrog and Profit Rocket. Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Brendan Kane, Managing Partner at HookPoint. Connect with him on LinkedIn   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

When someone searches for your type of service business, what ad do you show them? What landing page does that ad bring you to? Are you keeping the user's attention on your website?    These are all important questions to keep in mind when evaluating the quality of your advertising (or advertising agency). If you want to learn more about how to ensure your ads and landing pages are converting leads into paying customers (for life), this week's guest is here to make it all make sense…   Forrest Perry is the Owner of Forrest Perry Digital Marketing where he does pay per click marketing for 80 home service companies, from HVAC and plumbing to electrical and garage doors. Over the last 10 years, Forrest has crafted a unique pay per click strategy that delivers 4x the industry standard return on investment.    Join us as we talk with Forrest about the basics of working with a marketing agency and using pay per click marketing to gain more customers for your home service business.   In this episode, we discuss: How to outperform the average landing page conversion rates in your industry. How to know your marketing agency is or isn't performing well. What is pay per click advertising and how does it benefit service businesses? Advice on how to better leverage the work your marketing agency is doing.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Learn more about Forrest Perry Digital Marketing Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Forrest Perry is the Owner of Forrest Perry Digital Marketing, a pay per click marketing agency that works with 80 home service businesses to increase their efficiency, ROI, customer lifetime value, and much more.   Visit his website: https://forrestperry.com Connect with Forrest on LinkedIn: https://www.linkedin.com/in/forrestperry  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

When it comes to building your long-term wealth, being proactive is crucial. Throughout every stage of growth and change, it's important to nurture, preserve, and protect your business, and that's exactly what this week's guests do!   Meet Austin Peterson and Landon Mance, Representatives of Backbone Planning Partners and hosts of the Tycoons of Small Biz Podcast. Backbone Planning is a wealth management firm that works closely with you to design a financial plan to support all aspects of your life and business. Austin and Landon are not CFOs or CPAs, but they know exactly what business owners need to thrive.    Join us as we speak with Austin and Landon about long-term wealth-building strategies you can start implementing today!   In this episode we discuss: The key differences between a CPA, CFO, and Wealth Manager/Advisor. How a Fractional CFO can benefit your service business. Long-term wealth-building strategies for trades business owners.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Backbone Planning Partners Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Austin Peterson and Landon Mance are hosts of the Tycoons of Small Biz Podcast. They're also Representatives of Backbone Planning Partners, a cross-disciplinary wealth management firm that specializes in family-owned/closely held businesses and high net-worth individuals. They believe your business and personal goals are intertwined, and they work to design a financial plan to support all aspects of your life.   Links to content here:  Visit their website: https://www.backboneplanning.com  Connect with them on LinkedIn: https://www.linkedin.com/company/backbone-planning-partners  Listen to Tycoons of Small Biz Podcast: https://tycoonsofsmallbiz.com   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

We often talk about CompanyCam and their major SEO benefits, but let's dive deeper into how their other features are turning inefficient service businesses into leaders in their field.   Meet Claire Ficke, the Trade Manager at CompanyCam. Claire drives growth within HVAC and home services trades and she's here to help YOU do the same. Ready to learn how their photo documentation and other unique features can level up your business?   Join us as we talk with Claire about how CompanyCam's one-of-a-kind technology can improve your team's performance, communication, and customer experience.   In this episode we discuss: Why photo documentation is vital to mastering your service business. The power of photos for the growth of your customer base, your team, and your company as a whole. CompanyCam features, benefits, and SBM's special offer. Is CompanyCam right for your business? Find out!   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Claire Ficke drives growth within HVAC and home services trades at CompanyCam. She has been in tech sales since 2018 and has a passion for educating service professionals about the use of technology for business growth. As Trade Manager, Claire works with CompanyCam's multiple home services partner to help their members learn about the importance of visual documentation for the protection and growth of their businesses. Outside of work, Claire enjoys living in sunny Santa Barbara, CA, hiking, playing bluegrass tunes, and traveling with her friends and family.   Links to content here:  https://www.linkedin.com/in/claire-ficke-a6300096 https://companycam.com/claire https://www.instagram.com/companycamclaire  https://www.instagram.com/companycamapp    Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

If you're utilizing technology and even basic psychology in your marketing tactics, you too can turn your business into a growth engine. Even better, you can turn disengaged and dissatisfied customers into PAYING customers (pretty quickly, too).  This isn't click bait, it's proven! Automation and strategic messaging are two powerful ways you can recover old customers and stubborn leads and convert them into loyal customers. Joining us today are two experts in digital marketing, Justin Riley, President of UpFrog, along with Noah Carter, Head of Operations at UpFrog.  Last time we talked with Justin and Noah about customer reactivation, so this time we're talking about customer recovery.  In this episode, we discuss: What is customer recovery and why is it so important for service businesses? How your marketing messaging and timing is impacting your sales and customer engagement. Simple ways to convert dissatisfied/disengaged customers into loyal, paying customers. How important are customer reviews? Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. Meet the Guests: Justin Riley is the President of UpFrog, a digital agency and growth engine dedicated to helping local businesses thrive in the ever changing technology era. Connect with Justin on LinkedIn: https://www.linkedin.com/in/justintriley Noah Carter is the Head of Operations at UpFrog.  Connect with Noah on LinkedIn: https://www.linkedin.com/in/noah-carter-97514b151  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

In a service business, growth can be a double-edged sword. On one hand, it's great to see your company expanding and taking on new clients. On the other hand, growth can put a strain on your resources, making it difficult to maintain the same level of service.    That's why it's important to focus on efficiency when you're trying to save money and improve profitability. In other words, rather than simply raising prices, look for ways to cut costs and increase productivity.    For example, you might consider offering extended warranties to your customers. While this can be beneficial for companies, self-warrantying can cause issues with valuation if not done correctly.    In this episode of Service Business Mastery we discuss: How focusing on improving efficiencies within a company can help save money and improve profitability, rather than simply raising prices. When considering changing pricing, businesses should look at their overall financial state and make data-driven decisions. Why offering extended warranties can be beneficial for companies, but self-warranting can cause issues with valuation if not done correctly.   The bottom line is that when it comes to pricing, businesses should look at their overall financial state and make data-driven decisions. By taking a strategic approach to pricing, you can ensure that your service business remains profitable as it grows! Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Billy Stevens began his professional career in 1996 with Berkeys, an HVAC and plumbing business based in South Texas. Billy purchased Berkeys in 1996. Not having much experience in the trades allowed him to look outside of the box as the company grew.   Billy cleaned up the image of plumbers and implemented other time saving strategies. These things seem ordinary now but no other companies were doing this at the time.    One important thing Billy learned at Berkeys: Dispatchers are pulled in every direction... by technicians, CSRs, managers, owners, customers & support staff.   Compounding the problem, current software requires even MORE staff.    The key obstacle to growth is the chaos in the office. Industry software is fundamentally flawed... It not only ignores the chaos, it compounds it!   And nobody has created a viable solution!   Until now.   Enter: **drum roll** .... ServiceSHIFT!   Links to content here:  LinkedIn: https://www.linkedin.com/in/billy-stevens-a54a1819/   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

As the service business industry continues to grow, it's more important than ever for business owners to have a firm handle on their finances. That's where Cheryl Lanahan from PlumbBooks comes in.  On this episode of Service Business Mastery, Cheryl discusses her background and how she got started with PlumbBooks. She talks about the problems she saw when working with contractors and how she turned that data into actionable intelligence. Cheryl explains what the process looks like for cleaning up books that are in disarray. Finally, she gives advice on what business owners should be thinking about as they plan for the new year. Joshua Crouch from Relentless Digital discusses with Cheryl about: How she got started with PlumbBooks and her professional background What problems Cheryl saw working in the service business industry and how she applied that data towards improving the business' financial process and output for clients. When business owners should be thinking about their work as they plan for the new year. What the process looks like for cleaning up books that are in disarray. Whether you're just getting started in the service business industry or you've been in business for years, this podcast interview is a must-listen. You'll come away with actionable advice that will help you take your business to the next level. Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit there website). Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. Meet the Guest:  Cheryl Lanahan is the Founder of PlumbBooks. She is dedicated to providing meaningful, accurate, and on-time custom reporting so that decision makers understand their financial position and can make informed money moves. Cheryl's goal is to have a business where people love to work, clients are wowed with their services, and providing value is #1. PlumbBooks has helped clients grow their businesses, adjust their spending so that they are more profitable, and feel completely at peace that their books are in great shape. When not working, Cheryl enjoys playing a little Zelda Breath of the Wild, and she can't wait for the next one to come out. LinkedIn: https://www.linkedin.com/in/cheryl-lanahan-531560a8/  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

Digital Marketing Do's & Don'ts for HVAC and Plumbing Pros with Ryan Redding You're not a marketing expert, you're an HVAC or plumbing pro! So, instead of throwing money at pay per click ads every time you're waiting for the phone to ring, tune in to this episode to learn a few digital marketing tips and tricks that will help you get more leads. Our guest, Ryan Redding, is the Founder of DP Marketing Services, a digital marketing company that provides Web Design, SEO, PPC, & Social Media Management to Tier 2 companies. Ryan is an experienced strategist who has led organizations of all sizes to solve complicated challenges and exceed goals. Thus, there's no better person to help you develop a more effective marketing strategy (and better yet, save money doing it!). Join us as we chat with Ryan about digital marketing strategies that work (and don't work) for home service businesses! In this episode we discuss: Common mistakes business owners make with digital marketing. Are Local Service Ads worth it for my business? How leadership and self-development determines your business's growth and success.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). DP Marketing Services Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. Meet the Guest: Ryan Redding is a business consultant & marketing strategist with experience in multiple industries and market sectors. He is the Owner of DP Marketing Services, a digital marketing company that provides Web Design, SEO, PPC, & Social Media Management to Tier 2 companies, and has extensive experience in non-profit sector. Ryan is an experienced strategist. From change management to leadership development, he has led organizations large and small solve complicated challenges, and exceed goals. Links to content here:  Learn more about DP Marketing Services: https://www.dpmarketing.services/ Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

Using Customer Reactivation to Close Unsold Estimates with Noah Carter & Justin Riley of UpFrog In a world where artificial intelligence is replacing humans left and right, human connection is still the key to keeping customers engaged and loyal to your business. Listen in as we welcome Justin Riley and Noah Carter of UpFrog, a marketing and lead generation software for HVAC and plumbing businesses. These guys are here to shed light on how UpFrog, along with a few simple business tactics, can grow your small business to a multi-million dollar company (without dehumanizing client interaction).  Join us as we talk with Justin and Noah about how to humanize your business communication and reactivate your current client list. In this episode we discuss: How to stay top of mind for your customers and be their #1 choice (without coming off spammy or salesy). How UpFrog helps you stay connected with your customer base. The power of humanizing business. Check out these resources we mentioned during the podcast: This episode is kindly sponsored by UpFrog www.upfrog.io, Sera https://sera.tech/go/service-business-mastery/, and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Listen to Ep 640: HVAC eCommerce Business For Beginners With Justin Riley & Noah Carter Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.  Meet the Guest: Justin Riley is the President of UpFrog and Noah Carter is the Head of Operations at UpFrog. Links to content here:  Connect with Noah on LinkedIn: https://www.linkedin.com/in/noah-carter-97514b151 Connect with Justin on LinkedIn: https://www.linkedin.com/in/justintriley  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast play

Why Understanding Your Financials is The KEY to Profitability with Ruth King Women tend to bring super powers to the trades and this week's guest is no different. She's a trailblazer, a finance expert, an HVAC pro, and she's here to share her knowledge with you so you can stay profitable and keep enjoying the work you do.   Ruth King is the Channel Manager for HVACChannel.tv and President of Business Ventures Corporation. With 35 years of experience in the contracting industry, Ruth knows what it takes to make a service business succeed. She's done it all… sales, marketing, finance, technical training, and so much more.    Join us as we talk with Ruth about how to grow your HVAC company and STAY PROFITABLE!   In this episode we discuss: Why it's vital to track and manage your finances as a service business. Game-changing business growth strategies and tips. Expert advice on starting your own service business, from setting your prices to understanding your financial statements.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Check out Ruth King's books HVACChannel.tv Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Ruth King is well known as “The Profitability Master.” She is passionate about helping small business owners get profitable and stay profitable. Ruth is a serial entrepreneur, having owned 8 businesses in the past 37+ years. One of her businesses, Business Ventures Corporation, began operations in 1981. Through Business Ventures, she coaches, trains, and helps contractors and others achieve the business growth and goals they want to achieve.   Links to content here:  Visit her website: https://ruthkinghvac.com  Email: ruthking@hvacchannel.tv Check out HVACChannel.tv   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

The Benefits of Hiring a Business/Sales Consultant with Brian Grainger This Show Gives You the Top Tips for Business Owners From a Top-Rated Business Consultant (The Biggest Mistake Trades Companies Make) “I'll get them to where they want to go but it's their attitude that's either gonna help them or hold them back.”  - Brian Grainger Running a service business, whether you've been doing it for 1 week or 10 years, is challenging, isn't it? So, oftentimes, business owners need guidance so that they can grow and scale! It's vitally important that you recognize when you need help and have the confidence to ask for it. Brian Grainger founder of Bear Fruit Consulting is here on another fantastic episode of service business mastery, to teach us how to achieve success in every part of our business. Brian understands how customized training for Business Owners, Managers, Call Centers, Technicians, Out Bounders & Sales People helps business owners to see immediate results within their company and employees. This is especially important when it comes to the “slow season” for our service business. He has worked with a dozen or so businesses and is going to share experience stories and advice.  Ready to become a more effective leader, overcome organizational challenges, and empower your team to achieve their biggest goals?    Join Tersh Blissett and Joshua Crouch as they talk with Brian about how to grow and achieve success in every part of your business (especially sales), even during the “slow season”. This episode talks about: What it's like to work with an HVAC business consultant & The benefits of hiring a one Overcoming organizational challenges & Becoming an effective leader How to train and empower your technicians to become high-performing salespeople Get ready, this is going to be a good one!  (Brian Grainger is the President and Founder of Bear Fruit Consulting Co. Bear Fruit Consulting is passionate about helping others achieve success in every part of their business. They work with clients every day to make profound breakthroughs that have been immensely impactful on their organizations. Putting everything they have into every training, Bear Fruit Consulting doesn't rest until the client's expectations are exceeded. Watch your stress go down and your profit goes up.) Brian talks about at what size should a company hire a sales/business consultant [15:42-16:54] ”I would say as early as starting your business off from the beginning… There's no real sweet spot…,” says Brian Grainger Brian shares, the #1 Most Important Part of Building a Million-Dollar HVAC Company [21:14-23:25] “When I'm with a technician, the process is #1 most important… It's a process they have to follow. The reason that most of these companies are growing several million dollars a year, that I'm working with, it's because they're learning the process,” says Brian Grainger How long should they be on the job before they start taking pictures?  [00:26:00] “Service techs… they really should be having a conversation with the homeowner for at least 20 minutes before they're down in the basement because how do you build rapport, ask questions, find out what's going on, and really know what the customer's looking for if you go right down to the basement and start looking at the furnace?,” says Brian Grainger Brian further talks about the why financial startegies is important and how to go about it. [00:33:00]“I like to go through financials a couple of times during the month just so I know where I'm at and if I have to make changes, I can make changes now versus waiting ‘til the end of the month, and then it's like, crap I lost money this month,” shares Brian Grainger Brian Grainer recently joined Service Business Mastery Podcast and here are some highlights of the podcast: What it's like to work with an HVAC business consultant Becoming an effective leader The power of the process How Brian models leadership and effective sales training Empowering your team to achieve goals and connect with customers How to overcome organizational challenges in your business Key Resources From The Show: This episode is kindly sponsored by Sera, Podium, and CompanyCam for a 14-day trial and 50% off your first two months). and UpFrog  Learn more about Bear Fruit Consulting Co. Connect with Brian Grainger on Linkedin Email to brian@bearfruitconsulting.com Join the Service Business Mastery Facebook group. Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery! Meet the Hosts: (Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.) (Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He's also the Founder of Relentless Digital, where his focus is on dominating your local market online. Connect with him on LinkedIn.) Listen to this podcast right away and achieve your dream of becoming a successful entrepreneur! Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

We wanted to give our new listeners a chance to get to know the hosts of our show betterThis podcast has always been a place where Service Business professionals can come together to learn, find community, and have a great time! So this episode you all just get to hang out with us as if we were grabbing a coffee and talking about our day. For those of you who have listened to Service Business Mastery for a while, welcome back to our show!  ABOUT OUR HOSTS Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.WHAT WE TALKED ABOUT TODAY: What's been happening in the Service Business industry lately Current trends and tools to help improve your service based business Special Q&A w/ our hosts Josh and Tersh Special Announcement featured in the episode, accountability group creation and more!Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

Every contractor experiences growing pains, but not every contractor is equipped to handle those pains themselves. Thus, something we see a lot in growing service businesses is the struggle to decide between hiring a marketing agency and building/managing your own internal marketing team. This week's guest is divulging his unique leadership philosophy, creative process, and proven revenue-driving strategies that will make growing your business as painless as possible. As the Vice President of Brand Experience, Matthew Tyner manages both internal and external marketers for Max Service Group, a client-focused HVAC and plumbing company operating across multiple states in the Midwest. Join us as we talk with Matt about how he manages his team of marketing specialists to get the right job done in the most effective ways possible. In this episode we discuss: Hiring a marketing agency vs. Building and managing an internal marketing team (Which one should you choose?) How to build deeper relationships with your local community & Budget to give back Matt's process and strategies for building a marketing strategy Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Start with Why by Simon Sinek Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. Meet the Guest: Matthew Tyner is the Vice President of Max Service Group, a client-focused HVAC and plumbing company operating across Ohio, Indiana, and Kentucky. Matthew has helped Max Service Group accomplish a total of 640% growth over three years, Blended Return on Ad Spend of $14:$1, and startup marketing agency revenue (client ad spend removed) from $0 to $3.5M in two years. Links to content here:  LinkedIn: https://www.linkedin.com/in/matthewtyner Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

DOE's new efficiency requirements go into effect in 2023 and they'll have a big impact on both new equipment sales and replacement or upgrade projects for existing equipment.  The good news? There are new technologies available that can help you meet these requirements while also providing other benefits like improved comfort, indoor air quality, and lower energy costs. HVAC business owners, including you, will need to be aware of these changes in order to stay compliant. Lucky for you, Chris Forth is here to help us understand what these changes mean. Chris Forth is the Vice President of Regulatory, Codes & Environmental Affairs for the Ducted Systems division of Johnson Controls. As an HVAC industry veteran with over 30 years of experience, Chris is the perfect person to break down these new DOE regulations and their implications on HVAC and non-HVAC businesses. Join us as we talk with Chris about the newly updated 2023 Department of Energy Regulatory Requirements and how these updated regulations are going to impact your business. In this episode, we discuss: How the Inflation Reduction Act and 2023 DOE Regulations are impacting suppliers, manufacturers, and contractors. Everything you need to know about The 25C Tax Credit and Home Rebates. How the 2023 DOE Requirements are going to be regulated. Opportunities you have to make your HVAC business more efficient. Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Download the 2023 DOE Guidebook from Johnson Controls Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. Meet the Guest: Chris Forth is an HVAC industry veteran with over 30 years of experience, who has worked in engineering, product management and most recently the regulatory and codes space as the Vice President of Regulatory, Codes & Environmental Affairs for the Ducted Systems division of Johnson Controls. Forth is heavily involved in industry codes and standards development, as well as industry advocacy efforts to facilitate the safe transition to low-GWP refrigerants at the state, federal and international levels. Forth currently serves on multiple committees and boards, including the Air-conditioning, Heating and Refrigeration Institute (AHRI), the Alliance for Responsible Atmospheric Policy and the State Chamber of Oklahoma, where he is based. Forth graduated from Oklahoma State University with a bachelor's and master's degree in engineering and engineering management. Check out Johnson Controls: https://www.johnsoncontrols.com  Connect with Chris on LinkedIn: https://www.linkedin.com/in/chris-forth-9067bb62  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

In his three years of flipping houses, Jonathan has made some incredible profit margins. But his latest flip is by far the best one he's ever done.    By utilizing creative marketing techniques, Jonathan turned a $20,000 investment into a $50,000 return IN JUST SIX MONTHS!The best part is- it wasn't just a one-time fluke.   The secret is in the data. Capturing the right information for marketing and finding better ways to process and understand that data to create scalable and insane ROI for your business. One of the biggest problems for business owners is getting better data to help us make proper business decisions. The secret is in your CRM system. CRMs can significantly misattribute revenue from channels and conversion tools. That's exactly why we brought Jonathan Torrey, Director of Marketing at Searchlight, to bring these secret errors “to light.”  Jonathan and his team conducted a 9-month case study to find examples of how and why CRM systems fail to track leads and revenue properly. Through their manual search, the team successfully mapped out a solution and brought in a top-tier engineer to build an automated version of the tracking system they had developed.After this episode, you will be able to learn the nitty gritty marketing data insights that your competitors WISH they understood. This show is called Service Business MASTERY after, all right? :) Check out these resources we mentioned during the podcast: This episode is kindly sponsored by UpFrog www.upfrog.io, Sera https://sera.tech/go/service-business-mastery/, and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Listen to Ep 640: HVAC eCommerce Business For Beginners With Justin Riley & Noah Carter Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

Steven Williams is the Territory Sales Manager for Mississippi & Louisiana for Olympus Corporation of the Americas, a leader in the Medical Device industry. He also plays a role as a National Field Sales Trainer for the company. Steven honed his sales and leadership skills during a 6-year stint with Cutco/Vector Marketing, serving as both a top sales rep and a District Manager, during and after his college years at Mississippi State University. Now he is rapidly climbing in his industry, while balancing family life including his wife and 4 young children. To get access to all episodes and free resources, visit ChangingLivesPodcast.com.