Nightclub & Bar Marketing Podcast - Louie La Vella

There are three things that you are doing on social media that is just killing your chances of any success for your nightclub or bar.

I don't want your email anymore. Why? Listen in for my top reasons as to what's killing email marketing and what I've replaced it with.

When we get bombarded with links and messages all day long, we don't have time to review an EPK (electronic press kit) - so what do I personally look for when reviewing music and DJ mixes (to sign for brand development or bookings)?

Trick question, the obvious answer is BOTH. But the real question I get all of the time is, what is the difference between the two? Branding vs Marketing.

Do you know social media tactics? How to boost a post? What about the strategy? Whoa, there is a huge difference between the two.

The beauty of social media behaviours is that people as so quick to jump on you for a mistake and also just as quick to forget - IF you handle the situation properly. Not doing so can 

Social media behaviours is changing us super fast. People really like to voice their opinions. Your job is to care about it. 

Social media marketing does not to well if you "set it and forget it." Automation tools are amazing, but if you get lazy and forget to engage, you just might find yourself spending ad dollars to promote your competition. 

How is it possible for you to beat me at the music marketing game? I've been in this long enough to know I can win, every time. BUT, there is a way to beat me... how?

Timing is everything. In social media marketing and using influencers, sometimes timing can bring a person with 100 followers the power of 100,000.

What happens when you can't skip YouTube ads! Ahhhh! We loved counting down 5-4-3-2-1-SKIP every time we get interrupted with a YouTube ad, and now their new 6 second ad product is non-skippable. As a marketer, you NEED to create content that is quick but also very entertaining and engaging. This interruption can cause a consumer to get annoyed and actually start to hate your brand, not what you want. Entertaining advertising? Great content? They may love the quick video and click out. That's exactly what you want.

Is it time to panic? NOPE. Keep engaging with your audience and the Instagram newsfeed algorithm will actually help you!

What are the best ways to find and use Instagram and Snapchat influencers? How can these people expand your marketing reach? Have we seen this before? Yes we have.

How has use behaviours changed this year? Are you engaging with your audience and getting the most impact from your social marketing?

Is there ever a good time to collaborate with the enemy!? There sure is. Keep your doors open.

Are you wasting money on a social media expert or agency? OR are you losing potential revenue by doing it yourself?

What does Generation Z have up their sleeve? Social marketing is going to change again, and it's all because of GenZ. Closed social networks are on the rise and marketers need to know what they are, how to use them and how we are possibly going to market in them!

Why do we use Twitter anymore? How effective is the platform for nightclub and bar marketing, especially since our demographic is now coming into age - and use platforms like Facebook, Instagram and even Snapchat now.

What are the kinds of things you need to be looking for when watching your competition? What are direct and indirect types of competition?

How are these brands getting their logos on everyone's Snapchat images/videos? It's called geo filters and just released to businesses. Find out what they are and how your nightclub or bar should be using them.

Virtual reality for your Facebook videos? Well it's pretty close to it. 360 degree video is here for Facebook and YouTube. What is it and how can you get in on this new marketing tool.

Ever post on the wrong Instagram? Yikes! Not such a big deal if you are the owner of your own bar, but a huge deal if you are a promoter and post a flyer on the wrong club account. Fear not, Instagram finally allows multiple accounts on their app, easily switch between them.

How do you get your staff excited to post your social media marketing? What are the best times to post? Is automation good or bad?

Our Facebook organic reach sucks. Are we clogging up our own newsfeed with redundant and non important posts? Get rid of them, automatically. Learn about expiring your posts on Facebook and when this is a great idea to use. 

The White House is using Snapchat? How quickly do these social media platforms grow!? Well, Snapchat is here to stay and yes, going mainstream means that 13 year olds aren't the only demographic on the site, our customers are on the site now. So what is Snapchat?

Rumor has it that Facebook will be giving businesses the opportunity to advertise in it's Messenger app. Not banners, not images, but the ability to 'send a message' to your fans. Have we seen this before? Text message marketing 2.0.

How am I so effective at targeting the perfect bar customer? You'll be surprised to hear how little nightclub and bar owners know about their own customers. Sure, the general idea we have down, but I'm talking about the real deep interests. This is unbelievable information to use in marketing. 

Old School vs Social Media: What happens when traditional bar marketing ways just don't work anymore? Do flyers, posters, and promoters even bring ROI? How do you compare offline tools to social media, and what social media will help fill your bar?