SHINE: Build Your Personal Brand Platform And Get Noticed

Are you afraid of making mistakes? If so, you’re not alone. Plenty of us worry about that same thing. But the problem with being afraid of making mistakes—as a business owner, as a thought leader, as a public figure, or what have you—is that it can prevent us from being our authentic selves. That’s why the message in this episode is so important. Today, I’m going to share a conversation I had with Patty Lennon, an amazing woman who helps purpose-driven entrepreneurs build businesses that are filled (or infused, as she says) with their soul. A national motivational speaker, Patty admits that she made mistakes in the beginning of her career, but that those very mistakes actually helped shape the powerful brand she has today. You can find all show notes for this episode at www.ghosttweeting.com/episode10

Nobody wants to alienate potential clients or offend people that may be interested in working with them. However, it is much more important to take a stand and pick a side on important issues that relate to your brand. Nika Stewart and Robert Mandelberg discuss the intricacies of picking a side and doing it in a constructive way that will actually end up adding credibility and authenticity to your brand. You can find all show notes for this episode at: https://ghosttweeting.com/episode9

Is it really possible to market yourself online in a big way if you’re introverted? If you’ve found yourself asking this question, I’m here to tell you that the answer is yes! Being introverted doesn’t mean you can't market effectively through social media—it just means you have to learn how to do it as you. That’s exactly what today’s episode is all about. So if you identify as an introvert and you need to market yourself or your business online, tune in to learn how you can get comfortable with marketing and socializing on your own terms. You can find all show notes for this episode at: https://ghosttweeting.com/episode8

Have you ever noticed how easy it has become to tune out the clutter on social media? Think about it: as soon as you log on, you’re bombarded by tons of people’s posts that basically scream look at me! It all starts to blend together until nothing really stands out anymore because everyone is doing the same thing. But what if standing out was as simple as using a different approach? Instead of trying to compete for attention in a way that is basically the equivalent of trying to shout in a room full of shouting people, what if you tried a different approach that is sure to get you noticed? Today’s episode explains exactly how to do that. You can find all show notes for this episode at: https://ghosttweeting.com/episode7 

Did you know that color can impact how people see your brand? It’s true! Colors influence our perception, and different hues cause certain emotional and physical reactions in the body. The trick is to know which colors evoke the emotions you want associated with your brand so you can effectively elicit feelings that are in harmony with your message. In this episode, you’ll learn how to do just that. Listen in and discover what your hue says about you. You can find all show notes for this episode at www.ghosttweeting.com/episode6

What's your messaging? Today's episode is a deep dive into helping listeners understand and clarify their messaging which is becoming more and more important in today's world of short attention spans. You can find all show notes for this episode at www.ghosttweeting.com/episode5  

We’ve all heard how important it is to make a first impression, but have you considered the first impression you’re making online? In today’s episode, we explore ways to enhance your online branding by concentrating on how you are first perceived online. You can find all show notes at www.ghosttweeting.com

The topic of today's episode may come as a surprise to many looking to build their own personal brand, but every great brand has a clearly defined enemy.  Embracing the concept of having common enemies with your audience will transform your brand from boring to powerful.  Nika shares a story about how the messaging around Michael Hyatt's "Focus" program wasn't really sounding enticing for her until Michael highlighted their common enemy: distractions. That common enemy created a rally cry against distractions and helped Nika realize exactly what was causing her problems and that Michael's solution was right for her. Listen in to today's episode to learn how to determine what your personal brand's enemy can be and how you can start leveraging an enemy to make your brand truly shine. Get full show notes for every episode at GhostTweeting.com  

Welcome to episode two of SHINE, the podcast of personal brands hosted by the CEO of Ghost Tweeting, Nika Stewart. Today's episode dives into a question that every single person considers at some point when it comes to social media: "What the heck should I post on social media?" Not only has Nika posted for herself and clients 1,000s of times but she's studied what works over the years, what gains immediate traction and she's discovered a proven formula for social media posting to become a thought leader. Listen in to today's episode to learn the exact SHINE formula Nika has developed so you can consistently position yourself as the authority in your space. Get full show notes for every episode at GhostTweeting.com

Welcome to the inaugural episode of the Shine Podcast! The Shine Podcast is here to help you develop your thought leadership, authority and celebrity status through weekly episodes. In today's kickoff episode, Nika Stewart, the founder of GhostTweeting.com shares what you can expect from the Shine Podcast and exactly how this show is set up to help you achieve your goals of thought leadership. Get full show notes for every episode at GhostTweeting.com