Podcasts about powerful brand

  • 199PODCASTS
  • 221EPISODES
  • 35mAVG DURATION
  • 1EPISODE EVERY OTHER WEEK
  • Oct 21, 2024LATEST

POPULARITY

20172018201920202021202220232024


Best podcasts about powerful brand

Latest podcast episodes about powerful brand

Living The Red Life
Mastering Engagement & Messaging With Your Audience w/Dr Jen

Living The Red Life

Play Episode Listen Later Oct 21, 2024 21:42


Dr. Jen Fraboni, a renowned physical therapist and social media influencer, joins the show to discuss her unconventional journey in healthcare and personal branding. Dr. Jen shares how she shifted from traditional physical therapy to creating a thriving cash-based practice and a significant social media presence. She dives into the challenges of overcoming industry norms and the importance of addressing her audience's needs to build trust and engagement online. Her emphasis on delivering educational content in an accessible way has helped her establish a strong following, turning her passion for physical therapy into a global platform.Throughout the conversation, Dr. Jen highlights key lessons about staying authentic, consistent, and purposeful in content creation. She reflects on overcoming imposter syndrome and simplifying complex concepts to resonate with a broader audience, which has been vital in her success. The episode also touches on how Dr. Jen built a community by meeting people where they are, focusing on their needs rather than industry expectations, and how consistency and genuine passion can create a lasting impact in both business and personal growth.CHAPTER TITLES3:04 - Overcoming Industry Norms: Shifting Perspectives 4:20 - Cultivating Social Media Through Audience Needs 5:35 - Welcome to Living the Red Life: A New Approach 7:53 - Turning Passion Into a Powerful Brand 9:16 - Dr. Jen's Journey: From Physical Therapy to Global Impact 10:22 - Breaking Into Business: From Social Media to Cash-Based Programs 12:25 - The Power of Consistency in Content Creation 14:10 - Overcoming Imposter Syndrome in Social Media 15:07 - Simplifying Complex Concepts for Mass Appeal 17:04 - Building Community: Meeting People Where They AreConnect with Dr Jen Fraboni:IG - DocjenfitWEBSITE - Jen.healthConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Denise Griffitts - Your Partner In Success!
How to Scale Your Business Smarter and Faster with Howard Lim

Denise Griffitts - Your Partner In Success!

Play Episode Listen Later Sep 30, 2024 68:00


Authentic Branding: Secrets to Building a Powerful Brand with Howard Lim Howard A. Lim is an award-winning business and branding strategist, author of "Authentic Branding," and the founder and CEO of HOW Creative. With over 30 years of experience, he has been building Authentic Brands® for nearly three decades. Lim's expertise spans marketing to the head, heart, and gut, and his approach seamlessly integrates profitable business models, Authentic Branding, and strategic design to help businesses succeed. He is a highly sought-after speaker and advisor, passionate about supporting and empowering businesses to transform their products and services into authentic brands.Lim's branding philosophy centers on the concept of Authentic Branding, which emphasizes the integration of strategy, identity, and management to create meaningful connections with consumers. He believes that effective branding goes beyond logos and taglines; it involves appealing to the head, heart, and gut of customers. By establishing emotional trust and delivering on brand promises, businesses can foster loyalty and align their values with those of their audience. In his approach, Lim highlights the importance of understanding consumer behavior and using engagement points to build brand loyalty. He encourages businesses to focus on authenticity and long-term relationships rather than quick wins, ensuring that their branding reflects their true essence and resonates with their target market.  Website | Instagram | Linkedin | Amazon

HUNGRY.
11 Powerful Brand Storytelling Secrets: Build Deeper Connection with Consumers, Spread Your Idea Further & Faster (…this will BLOW YOUR MIND)

HUNGRY.

Play Episode Listen Later Sep 2, 2024 122:57


In 1994, Steve Jobs said - “The most powerful person in the world is the storyteller.”“The storyteller sets the vision, values, and agenda of an entire generation that is to come”This episode will make YOU a better storyteller to your team.Your brand a better storyteller to your consumersThe learnings in this are TOTALLY different from every episode I've ever recorded.Will isn't a food and drink founder.But, Will's lessons are CRUCIAL for food and drink founders.He's one of my favourite authorsThe Status GameThe Science of StorytellingSelfie: How We Became So Self Obsessed and What it's doing to usThe Heretics: Adventures with the Enemies of ScienceThe Hunger and Howling of Killian LoneStorytelling = crucial for brand building = simple stories build deep connection + spread the story further with less effortThe Status Game = crucial for brand building = raising consumers status as they buy your brand = story spreadsSelfie = crucial for brand building = helping your your consumers be “the hero” of your brand “story” = super power.  ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

Brand and Butter
The Role of Colour Psychology in a Powerful Brand

Brand and Butter

Play Episode Listen Later Aug 22, 2024 17:26 Transcription Available


How important is the role of colour in shaping the way we perceive a brand? In this episode, I'm breaking it all down. I touch on how colour evokes specific emotions and associations, and why choosing the right palette is crucial for aligning with your brand's strategy, target audience, and cultural context. Download our FREE Brand Action Plan hereGet on The Laboratory Hub Waitlist here Visit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Follow Tara on IG https://www.instagram.com/iamtaraladd/Connect with Tara on https://www.linkedin.com/in/tarajoyladd/Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

Business of Story
#477: Learn the C.R.E.A.T.E Process to Reframe Your Story Into a Powerful Brand

Business of Story

Play Episode Listen Later Aug 19, 2024 46:58


Joy Spencer, founder of Reframe to Create and podcast host, shares how to use her proven C.R.E.A.T.E process to identify your unique gifts and share that story with the world to grow your personal and professional brand. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

business park reframe your brand wield powerful brand abts narrative gym craft spellbinding stories
Reinvent Yourself
#256 Redefining Self-Confidence: Lisa Sun on Turning Criticism into a Powerful Brand

Reinvent Yourself

Play Episode Listen Later Aug 2, 2024 39:19


"Self-confidence is a choice and a mindset before it becomes a behavior," says Lisa Sun, CEO of GRAVITAS, a fashion brand dedicated to inclusivity and empowerment. She sits down with CoveyClub founder Lesley Jane Seymour to share her incredible journey from her immigrant upbringing to becoming a successful entrepreneur and author. Discover how Sun's mission to catalyze confidence through size-inclusive fashion has transformed lives and inspired her to write her book, Gravitas: The 8 Strengths that Redefine Confidence. Take her unique confidence quiz, learn about the six forces that affect self-esteem, and get practical tips for reinventing your look and your mindset at the same time.   Bio: Lisa Sun is the Founder & CEO of GRAVITAS, a company on a mission to catalyze confidence through size-inclusive fashion & inspiring content. Lisa is also the national best-selling author of GRAVITAS: The 8 Strengths That Redefine Confidence. Time Stamps (01:48) Lisa Sun grew up in the company of immigrant entrepreneurs (07:46) The average age of successful entrepreneur, according to big think data, is 45 (11:20) Sun's mission is to catalyze confidence - what that means (13:59) There are six forces that form the basis of an inner critic (17:08) Why Gravitas doesn't have mirrors in their dressing rooms (22:49) The product Gravitas is best known for is the suffragist newsprint collection (25:42) Gravitas is launching a product named after our potential first woman president (30:28) You look great at every size. It's just a number (30:36) Take a confidence quiz to identify your talents and strengths   Key Points: Merle Saferstein's journey highlights the transformative power of journaling and living intentionally. Living your legacy is more important than the material things you leave behind. Chance encounters can lead to life-changing opportunities; be open to them. Practical advice on how to start journaling and creating legacy projects. Links and Resources: Visit Gravitas Online Take the Confidence Quiz Purchase Gravitas: The 8 Strengths That Redefine Confidence Explore Covey Club

The Business of Intuition
Laura Bull: How to Transform Your Personal Brand into a Powerful Business Brand

The Business of Intuition

Play Episode Listen Later Jul 16, 2024 38:10


About Laura Bull:Laura Bull is a CEO, bestselling author, and brand strategist known for transforming personal brands into competitive, sustainable business brands. She spent ten years with Sony Music Entertainment, becoming one of its youngest executives at twenty-eight. Laura spearheaded artist development and marketing for globally recognized brands like Carrie Underwood, Brad Paisley, and Johnny Cash. A veteran of the music industry, she has served on the National Advisory Board for Musicians On Call for over a decade.An Amazon bestselling author in categories like Women in Business and Marketing, Laura's book "From Individual to Empire: A Guide to Building an Authentic and Powerful Brand" teaches what it takes to become a powerful influencer. She redefines “influencer” by expanding its scope offline, highlighting positive psychology in branding, and introducing a proprietary Brand Matrix. Laura is also a consultant, speaker, and adjunct professor, holding a BBA from Belmont University and a Master of Liberal Studies from Southern Methodist University. In this episode, Dean Newlund and Laura Bull discuss:The significance of authentic personal branding in scaling a business and enhancing trust with clientsStrategies for overcoming the fear and impostor syndrome associated with becoming the face of a brandLaura Bull's three-phase process of developing a powerful personal brand, including internal audit and strategic implementationThe branding challenges faced by celebrities and indicators for when a rebrand is necessaryHow generational perspectives shape the understanding of brand importance and authenticity Key Takeaways:Personal branding requires overcoming fear and impostor syndrome, focusing instead on authenticity and connection with your audience.A systematic approach to personal branding can significantly impact consumer awareness and is essential in client acquisition and retention.The development of a brand must be aligned with the business owner's long-term vision and requires a strategic and thoughtful process to resonate with the target audience.Knowing when and how to rebrand is crucial for keeping up with market changes and ensuring cost-effectiveness and timely adaptability.It's essential to strike a balance between maintaining authenticity and setting privacy boundaries in your branding strategy, which can reinforce trust in your professional narrative. "I help individuals gain clarity and confidence in transforming their personal brands into business ones, navigating the delicate balance between public image and personal authenticity.” — Laura Bull Don't miss out on Laura's Book “From Individual to Empire: A Guide to Building an Authentic and Powerful Brand”Link: https://a.co/d/bfWqtTE  (Details on Amazon and here: https://www.thebrandmgmt.com/the-book )Free download - Brand Checklist at www.thebrandmgmt.com Connect with Laura Bull:  Website URL: www.thebrandmgmt.comInstagram (personal): https://www.instagram.com/thelaurabull/Instagram (company): https://www.instagram.com/thebrandmgmtco/Twitter (personal): https://x.com/thelaurabull?lang=enTwitter (company): https://twitter.com/thebrandmgmtcoLinkedIn: linkedin.com/in/laurabullbranding  See Dean's TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

True Grit and Grace
Building a Powerful Brand: Insights from Serah D'Laine

True Grit and Grace

Play Episode Listen Later Jul 10, 2024 41:59


In this episode of The Amberly Lago Show: Stories of True Grit and Grace, host Amberly Lago sits down with branding expert Serah D'Laine to discuss the transformative power of positioning in business success. Serah, a former Hollywood celebrity turned branding powerhouse, shares her experience of transitioning from the entertainment industry to running a successful agency. They explore the critical role of a cohesive brand presence, the influence of AI on business processes, and the essential nature of personal identity in online positioning. Serah delves into her personal struggles with perfectionism and body shaming, offering valuable advice on overcoming fear and resistance through authenticity and human connection. Join Amberly and Serah as they discuss the importance of showcasing one's expertise, handling criticism, and building a resilient personal brand in this thought-provoking and candid conversation. If you are ready to leave your mark by discovering your message and sharing it with the world, you've come to the right place!! Let's work together to build your influence, your impact, and your income! Join the tribe you have been waiting for to activate your highest potential and live the life you deserve! Join the “Unstoppable Life Mastermind!” and let us know you are ready for greatness! Read the “True Grit and Grace” book here and learn how you can turn tragedy into triumph!  Thank you for joining us on The Amberly Lago Show: Stories of True Grit and Grace! If you find value in today's episode, don't forget to share the show with your friends and tap that subscribe button so you don't miss an episode! You can also head over to amberlylago.com to join my newsletter and access free downloadable resources that can help you elevate your life, business, and relationships! Want to see the behind-the-scenes and keep the conversation going?  Head over to Instagram @amberlylagomotivation! Audible @True-Grit-and-Grace-Audiobook  Website @amberlylago.com Instagram @amberlylagomotivation Facebook @AmberlyLagoSpeaker

Americana Curious
Jordan Foley - The Growl of Americana

Americana Curious

Play Episode Listen Later Jun 25, 2024 41:27


A Growl that You'll Never ForgetJordan Foley is a singer-songwriter in the folk-Americana realm based in Orlando, Fl. Jordan packs a punch with his growling voice and heavy-hand acoustic rhythm and can be found playing all over the Central Florida area and beyond! Jordan's music has been described by Creative Loafing as “a special brand of Americana for admires of bands like American Aquarium, Lucero and Ryan Bingham.Jordan's debut album, Give to Get a Day, was released in 2018. The album includes originals like See You Letter and Clouds. In 2020 he also released originals ‘Sing me a Love song' and ‘The thought of me and you'.In 2022 Jordan, along with Tyler Hood formed Jordan Foley and the Wheelhouse. In 2023 they released a self titled EP of wonderfully crafted original Americana songs produced by local legend Thomas Wynn. As well as touring on his own and with the band, Jordan has recently opened for The Wallflowers, Five for Fighting, JD McPherson, William Eliot Whitmore and Colby Acuff. You'll also Discover;The Life-Changing Standing Ovation.A Song Born at Beef O'Brady's.5 Bands that inspired Him.How an Improvised Moment Sparked an Incredible Song.The Facebook Group that Became a Powerful Brand.Colorful Stories Behind See You Letter, The Last Dance, and Arguing in a Restaurant.Jordan's Website: jordanfoleymusic.comInstagram, Facebook, TikTok, YouTube: @jfoleyandthewheelhouseBand Profile on Spotify: Jordan Foley & The WheelhouseSolo Profile on Spotify: Jordan Foley

It's Your Offer
Episode 144: Building A Powerful Brand To Drive Growth with Jena Gribble

It's Your Offer

Play Episode Listen Later May 29, 2024 41:30


In today's episode, I sat down with Jena Gribble, owner of Blush Cactus Design and Marketing Studio, who shares her journey as an entrepreneur and how she transitioned from corporate to starting her own business. During our discussion she talks about the importance of creating a strong brand, websites that convert and connect with ideal clients, as well as the role of graphic design in driving your overall goals.  One of Blush Cactus' unique capabilities and a differentiating part of their offer is that they focus on helping their clients succeed by providing strategic brand oversight and specifically tying that strategy tightly to your branding and visual assets. And they are exceptional at this, which allows them to create websites and branding assets that convert while still looking amazing. They also believe in the power of narrowing your focus and creating operational processes to scale quickly. Additionally, they are launching a website template shop that leverages the Story Brand framework to serve clients at different stages of their business journey. Join us to hear Jena share practical tips for building a strong brand and utilizing your website and visual assets to show up in a way that allows you to position yourself as a thought leader and elevate your products and services in the marketplace, thus allowing you to increase your prices and work with premium clients.    Mentioned in this episode Blush Cactus Design & Marketing Studio - Main Site Blush Cactus Design & Marketing Studio - Instagram Offer Optimization Scorecard Leave a Podcast Review Subscribe Work/Connect with me: Offer Optimization Scorecard Book a Call   Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

Hustle With Purpose Podcast
How to Build a Powerful Brand Community w/ Luvena Leslie

Hustle With Purpose Podcast

Play Episode Listen Later May 6, 2024 38:31


Creating a strong community around your brand involves more than just offering a product or service. It's about fostering connections, nurturing relationships, and building a sense of belonging among your customers. In today's episode, we're joined by Luvena Leslie, the proud owner and founder of The Curly Hair Salon in New Haven. Luvena details how her bold decision to create a salon specifically catered to the curly hair community allowed her to build a business with brand advocates and loyalists and how you can do the same. About The Guest Luvena's journey began with her own unique hair challenges as a biracial individual, which ignited her passion for hairstyling, particularly for curly hair. After becoming a licensed hairstylist in 2007, Luvena founded The Curly Hair Salon in 2011, aiming to create a welcoming space for individuals with curly hair to celebrate their natural beauty. Under her leadership, the salon has become a vibrant community hub, known for its innovative services and events like "Curlfriends in the Park." You can check out Luvena at thecurlyhairsalon.com About Your Host Jacinta Gandy is a seasoned entrepreneur with over 15 years of experience in design, digital marketing, and tech. She is the founder and chief creative officer at ⁠⁠⁠⁠⁠Social Circle⁠⁠⁠⁠⁠, a comprehensive marketing agency that serves a global clientele. Jacinta is passionate about sharing her knowledge and, through her podcast, aims to dispel common myths about entrepreneurship and offer actionable advice to small business owners. Unlock the Branding Strategies of Billion Dollar Brands Free Brand Strategy Course Discover the exact process we use to craft breakthrough brands for our clients. Gain valuable insights from our founder, who has extensive experience working with industry giants like Nike, Disney, Hoka, and Coach. https://socialcircleinc.com/brand-strategy-workbook

Fast Break with M3 Elevate
S3-Ep 4: Building a Powerful Brand on a Budget

Fast Break with M3 Elevate

Play Episode Listen Later May 1, 2024 32:40


A strong brand can evoke emotion, and build trust, familiarity, and loyalty. But as a growing business with finite resources, figuring out how to create a recognizable name for your business on a tight budget is enough to keep you up at night. You need the confidence to build and articulate your brand, and to show up in a distinctly differentiated way in the market. In this episode of Fast Break, Matt connects with Matt Sabljak (President, Partner at SRH) and Julie Redders (Vice President of Marketing at M3) as they share their secrets on how to craft a powerful brand identity, even on a shoestring budget. Tune for practical ways to make your brand stand out from the crowd without breaking the bank.  ________________________ “Brand is what anybody thinks of [you], it's not just a name and a logo… Here's who we are. Here's why we're valuable. Here's what we can do for you. Here's why you want to remember us and work with us.”   – Julie Redders, Vice President of Marketing at M3       ________________________       “A brand is the ultimate defense because while products can change rapidly, technology can change rapidly - what doesn't change rapidly is what people have in their brains, in their minds.” – Matt Sabljak, President, Partner at SRH  ________________________ Hosted by Matt Cranney, Executive Vice President of M3 Elevate.

Passion Struck with John R. Miles
Neil Patel on How You Build a Powerful Brand EP 446

Passion Struck with John R. Miles

Play Episode Listen Later Apr 25, 2024 49:18


https://passionstruck.com/passion-struck-book/—Order a copy of my new book, "Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life," today! The book was picked by the Next Big Idea Club as a must-read for 2024, the winner of the Business Business Minds Best Book 2024, and a finalist for the Eric Hoffer First Horizon Award for best debut novel.In this episode of Passion Struck, host John R. Miles interviews Neil Patel, a renowned digital marketer and entrepreneur. Neil shares insights into personal branding, storytelling, content creation, and the importance of mastering the basics in building a successful brand. The episode delves into the power of intentionality, the impact of storytelling, and the role of authenticity in content creation.Full show notes and resources can be found here: https://passionstruck.com/neil-patel-on-how-you-build-a-powerful-brand/In this episode, you will learn:The importance of personal branding and the transition to corporate branding.Tips for crafting compelling narratives and utilizing storytelling in content creation.Strategies for measuring social media performance and brand impact.Advice for aspiring entrepreneurs on building a successful brand.The significance of mastering the fundamentals in brand growth.All things Neil Patel: https://neilpatel.com/SponsorsBrought to you by Indeed. Head to https://www.indeed.com/passionstruck, where you can receive a $75 credit to attract, interview, and hire in one place.Brought to you by Nom Nom: Go Right Now for 50% off your no-risk two week trial at https://trynom.com/passionstruck.Brought to you by Cozy Earth. Cozy Earth provided an exclusive offer for my listeners. 35% off site-wide when you use the code “PASSIONSTRUCK” at https://cozyearth.com/This episode is brought to you by BetterHelp. Give online therapy a try at https://www.betterhelp.com/PASSIONSTRUCK, and get on your way to being your best self.This episode is brought to you By Constant Contact:  Helping the Small Stand Tall. Just go to Constant Contact dot com right now. So get going, and start GROWING your business today with a free trial at Constant Contact dot com.--► For information about advertisers and promo codes, go to:https://passionstruck.com/deals/Catch More of Passion StruckWatch my interview with Arthur Smith On The Mind-Blowing Art Of Intentional StorytellingCan't miss my episode with Seth Godin On How You Create The Song Of SignificanceMy solo episode on how you unleash your creativityCheck Out my episode with Hilary Billings On The Psychology Of Attention, Mastering Short-Form Video, And Personal Brand BuildingLike this show? Please leave us a review here-- even one sentence helps! Consider including your Twitter or Instagram handle so we can thank you personally!How to Connect with JohnConnect with John on Twitter at @John_RMiles and on Instagram at @john_R_Miles.Subscribe to our main YouTube Channel Here: https://www.youtube.com/c/JohnRMilesSubscribe to our YouTube Clips Channel: https://www.youtube.com/@passionstruckclips

Creative Magic Club
Confident Sales for Aries Season: Copywriting prompts to develop a POWERFUL brand tone of voice.

Creative Magic Club

Play Episode Listen Later Mar 22, 2024 19:27 Transcription Available


Are you ready to fire up your sales copywriting and magnetize new clients through your content but you're wondering how to channel your energy into a powerful, clear message? The March Equinox just passed and Aries Season is here, which means that spring is coming, there's fresh bold energy in the air – can you feel it? I've been reflecting on where to focus all of this new creative energy I'm feeling and I'm making some big exciting moves! If you're like me and sometimes you have the tendency to get overexcited and take on too many projects, or you find your content starts to sound like it's all over the place – then you'll love this week's episode of the Creative Magic Club podcast where I share some super juicy copywriting prompts to help you build a stand out brand tone of voice. Authentic, clear messaging is key to building a brand identity that's attracting the right kinds of clients for your offer. Get ready to feel inspired, clear and ready to write some content that will stand out to your soul mate clients by buildng a brand strategy that confidently brings the best parts of you forward!Book your Money Making Content with Astrology Reading:https://withsarahmac.thrivecart.com/astro-offer/Join my Free Training Series - Cosmic Attraction Copywriting:https://withsarahmac.com/cosmic-attraction-copywriting/Loved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/ Check out the Freebies tab on my website: https://withsarahmac.com/ Share this episode with your friends! Please leave a review!

DisruptED
Larry Kirshbaum's Formula to Thrive in the Publishing Industry: Forge Ahead with Authentic Relationships, Powerful Brand Building, and Masterful Multi-Platform Storytelling

DisruptED

Play Episode Listen Later Mar 22, 2024 21:44


The publishing industry stands at a crossroads, not defined by an era of digital upheaval but driven by the need to adapt and thrive in it. As readers' preferences shift from the tactile pleasure of paper to the convenience of digital formats, the industry's response to these changes not only dictates its current state but also outlines its future. This pivotal moment, underscored by the growing influence of social media and the rise of self-publishing platforms, raises critical questions about the essence of publishing in the 21st century.How does an author or publisher distinguish themselves in an expansive and crowded market?DisruptED, hosted by Ron Stefanski, with the episode's guest, Literary Lion Larry Kirshbaum, former CEO Time Warner Books delves into this question. Their conversation seeks to unravel the complexities of the publishing industry's evolution, providing listeners with insights into navigating its challenges and opportunities.The two discuss:The impact of digital transformation on traditional publishing practices.Strategies for authors and publishers to build and sustain a brand in a competitive landscape.Reflections on the unchanging core values of publishing despite the industry's evolution.Larry Kirschbaum's storied career, marked by his leadership at Time Warner Book Group and his firsthand experience with significant industry shifts, offers a rich backdrop for this discussion. His journey from journalism to the pinnacle of publishing success highlights the importance of adaptability, strategic thinking, and a deep love for the craft of storytelling.

Generate Your Value
How To Build A Powerful Brand For Your Business With Fritz Colinet

Generate Your Value

Play Episode Listen Later Mar 12, 2024 66:30


Most people would look at the brand when buying a product, and that's an essential part business owners should delve into. Joining us in this episode is Fritz Colinet, who is a seasoned executive creative director, strategist, and brand builder with over 25 years of experience in marketing, brand development, and creative direction. Fritz discusses how business owners could build a powerful brand and explains the five stages of a buying cycle and the role of a strategic advisor to the business. Fritz also touches upon the customer journey and why it's important to think about. How will you keep your customers in your business and make them remember your brand? Join us and grab nuggets of wisdom from your brand builder, Fritz Colinet, in today's conversation.

The Bilge
JP Morris: The Future of Fishing's Most Powerful Brand

The Bilge

Play Episode Listen Later Feb 12, 2024 38:56


Chris Zaldain and Trait Zaldain sit down with John Paul Morris, Chief Customer Officer of Bass Pro Shops, on this week's Bilge Podcast presented by ​⁠@battlebornbatteries Please support Battle Born Batteries when looking for your next set of lithiums for your boat. Here's the discount code for our listeners: https://bit.ly/BatteriesDiscountBilge

The Influencer Podcast
A Deep Dive Into My Simple Yet Powerful Brand Accelerator Formula

The Influencer Podcast

Play Episode Listen Later Feb 7, 2024 31:44


Today, we're going to take a deep dive into the world of business growth and brand development! While there are countless strategies out there to choose from to accelerate your brand growth, I'm going to break this all down into a 6-step formula that is simple, foundational, and easy to follow, but is also incredibly powerful for your brand when you put it to action.  I'm going to walk you through this formula step by step so that you can get started on setting that strong foundation for your sustainable business while also building a brand that has a loyal and engaged audience.  So if you want to work smarter when it comes to accelerating your brand and building a sustainable business, then you're going to love this episode!  NEW!! Elevate your brand to new heights! JOIN MY LIVE AND FREE BRAND BUILDING BOOTCAMP in February for an empowering journey. It's time to (re)clarify your brand strategy, eliminate overwhelm, and build a sustainable business! Over 5 action-packed days, discover the secrets to solidifying your strategy, ensuring that 2024 becomes the year you captivate your audience and boost revenue – all without getting lost in the noise of countless online marketers. Gain a clear content direction, turbocharge your social media presence, and skyrocket engagement. Equip yourself with practical brand growth strategies that can be implemented immediately. Don't miss out on this transformative experience! Secure your spot now and make 2024 your brand's breakthrough year! KEY POINTS: - The biggest reasons behind the costly mistakes we make in business - The 6 foundational levels you must build in your business to accelerate your brand - How my Brand Accelerator Formula helped me secure my first multi 6-figure book deal - 3 guidelines to build your brand and create multiple income streams QUOTABLES: “The key here that many people miss is that your audience needs to find it meaningful too, not just you. This isn't just about what you want to create; it's about what your audience needs and wants from you.” - Julie Solomon “The more that I root into the simple; the more that I lean into the foundation, the bigger and more powerful my brand becomes.” - Julie Solomon Must Haves This Month! [JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER RESOURCES:  [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

5 Minute Advice for Authors
Crafting a Powerful Brand Identity with Ivan Estrada

5 Minute Advice for Authors

Play Episode Listen Later Jan 31, 2024 4:28


In this episode of "5 Minute Advice for Authors," Ivan Estrada, a real estate entrepreneur, branding expert, and the author of "Brand With Purpose" dives into effective branding, revealing that it's much more than just the visual aspects like logos and colors. He stresses the importance of introspection and understanding the legacy one wants to leave. His advice for authors is to separate from daily life to find inspiration and reconnect with past experiences. Ivan shares a unique technique of going through old photo albums to rekindle emotions and memories, which help him in the writing process. Reflecting on his audiobook journey, he highlights how his audiobook recording process was not only enjoyable but also contributed to enhancing his public speaking skills. Ivan's approach to creating an audiobook was both a professional and personal growth experience. Listen to this episode to gain insights from Ivan Estrada's expertise in branding with purpose and his journey in bringing his message to readers and listeners in an engaging and impactful way.Learn more about the best podcasts for authors, and how to become a thought leader worth listening to at http://5MinuteAdviceforAuthors.comSubscribe to our YouTube Channel for more wisdom: Twin Flames Studios

Stuck to Unstoppable
How to Build a POWERFUL Brand and Explode Your Business | Ashley Stahl

Stuck to Unstoppable

Play Episode Listen Later Jan 3, 2024 33:13


Ashley Stahl is a renowned career coach, TEDx speaker, and author. In this episode, Ashley shares her journey from national security to becoming a TEDx sensation and a guiding force in personal branding and career transformation. If you are looking to build a powerful brand and take your business to the next level, this is the episode for you! Ashley delves into the intricacies of delivering impactful TEDx talks, the art of storytelling, and the importance of aligning your career with your true self. She provides invaluable insights into personal development, the power of intuition, and the significance of understanding your core motivators. Learn more about Ashley here - https://www.ashleystahl.com/ In this episode, you will discover:

Elite Agent Secrets, Start, Grow and Scale Your Real Estate Business
Elevate, Engage, Excel: Crafting a Powerful Brand in the Dynamic Landscape of Real Estate. ft. Lindsey Harn

Elite Agent Secrets, Start, Grow and Scale Your Real Estate Business

Play Episode Listen Later Dec 22, 2023 11:27


Lindsey has personally handled over 1,200 transactions, has $1.1 billion in closed sales, and is the #1 Agent in Sales Volume for SLO County for the fourth consecutive year. Lindsey Harn Group is ranked #4 in Top Small Teams in California in number of transactions and #57 in America in total sales by volume based on 2023 RealTrends + Tom Ferry The Thousand list of America's top real estate teams. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

Unshackled Leadership: A Lantern for Black Women
Build Your Own Powerful Brand

Unshackled Leadership: A Lantern for Black Women

Play Episode Listen Later Dec 12, 2023 59:05


The theme song from the TV show CHEERS states: You want to go where everybody knows your name. Being your own personal brand gets you there. Deandra Coleman, a personal branding and reinvention consultant for Black Women, is dedicated to promoting equity and inclusion for Black women. She specializes in helping Black women who feel tired, discouraged, and need significant change. Deandra advocates for change and encourages Black women to prioritize their well-being and simplify their lives, emphasizing the importance of being true to oneself rather than constantly striving to meet expectations. Her mission is empowering Black women to prioritize their desires and live authentically and confidently.Website: https://www.beyondthecsuite.coLinkedin: linkedin.com/in/deandracoleman

The Aaron Novello Podcast
Maximizing Your Impact: How Real Estate Agents Can Build a POWERFUL Brand using Social Media!

The Aaron Novello Podcast

Play Episode Listen Later Dec 8, 2023 29:22


Social Media is changing and YOU need to too! Learn how to thrive in this new era of media!We are in Vegas! Join me and Jose Luis as we share insights into personal branding, social media strategy, and real estate marketing.Featuring an exclusive behind-the-scenes with Ryan Pineda and insights from other industry leaders from the Wealthy Creator Podcast, this video is FULL of knowledge for realtors looking to elevate their game in the digital world!Key Takeaways:* Evolving Social Media Landscape: Understand the shift towards high-quality, value-driven content in social media for real estate agents and how it impacts audience engagement.* Quality and Production in Content Creation: Discover the importance of top-notch content and production values in creating high-converting content that stands out.* The Power of Personal Branding: Learn from personal branding for realtors, and how establishing a unique brand can set you apart in the competitive real estate market.* Leveraging Social Media for Business Growth: Gain insights into effective social media strategies and tips for using these platforms to solve common business challenges in real estate.* The Role of Mindset in Success: Explore the mindset shifts necessary for success in today's real estate marketing landscape.* Networking and Collaborations: Hear about the speaker's experiences with collaborations and podcast appearances, including insights from their conversation with Ryan Pineda on the Wealthy Investor podcast.* Authenticity and Audience Connection: Understand the importance of authenticity and communicating beliefs to attract a like-minded audience in real estate.* Future Trends in Real Estate Brokerage: Get a glimpse into the future of real estate, discussing the shift towards cloud-based brokerages and the impact of technology on the industry.

Masters in Travel
Ep 148 Discover why a powerful brand is your business's secret weapon

Masters in Travel

Play Episode Listen Later Nov 21, 2023 53:08


When you think about branding, do you think about logos and social media? In this Masters in Travel episode, Brianna chats with branding expert Cynthia Maseli about how branding is much more! Learn how to communicate your values through your online presence, what are website essentials, and the initial investments you need to make for strong branding. Plus, gain an understanding about how understanding your audience and clients' goals will help you achieve ultimate branding success. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mastersintravel/message

From the Nth POWER
Find Your Most Powerful Brand Using Visioning

From the Nth POWER

Play Episode Listen Later Nov 16, 2023 36:19


If you don't have a vision, it's hard to establish a goal. This is so simply because without imagination, your end result has no spark...no capacity to magnify the world or people. Your brand is YOU - who you are, how you speak, what you want, and how you'll get where you're going. It's the concept - the why - behind being alive. And it needs to get into the world and shake things up! If you're unclear about your vision, or you have a vision but don't understand how to get to your brand from there, then watch my latest podcast where I'm joined by Brand Strategist & Mindset Coach Lisa Guillot (Find Your Clear Vision podcast). Lisa's concept of a C.L.E.A.R. vision will spark your imagination and help you get to the next step in creating the greatest concept of your lifetime - YOU!

FIREBALL with Ashleigh Mayfield
Becoming a Social Media Legend: Conquer the Business World through Powerful Brand Building

FIREBALL with Ashleigh Mayfield

Play Episode Listen Later Nov 9, 2023 21:25


3 Simple Ways to Dominate Your Social Media BusinessIn this deep-dive session, Ashleigh Mayfield provides practical tips on building a successful online business using social media. She shares three key points to dominate your social media business - establishing your presence by exposing your mission, sharing your personal experience, and evaluating your effectiveness. Ashleigh emphasizes the importance of being authentic, providing value, showcasing your victories as well as setbacks and maintaining a well-rounded brand presence. Watch this video to learn how to effectively use social media to further your online business, especially beneficial for beginners in the field.00:01 Introduction and Importance of Social Media Domination00:22 The Common Mistakes in Online Business00:40 The Importance of Building a Brand00:58 The Power of Sharing and Collaboration01:58 Tips for Beginners in Social Media Business02:12 Establishing Your Presence and Exposing Your Mission03:04 The Importance of Authenticity and Self-Exposure03:53 The Reality of Setbacks and the Importance of Growth05:11 The Importance of a Public Profile and Self-Image10:38 Sharing Your Personal Experience16:31 The Importance of Evaluating Your Effectiveness20:57 Conclusion: The Power of Online Business

Next Level Social with Ayla Sorochuk
[VIDEO]: Elevating Your Personal Brand with Taylor MacDonald

Next Level Social with Ayla Sorochuk

Play Episode Listen Later Nov 1, 2023 58:01


Oh em gee!! You guys are in for a serious treat today!! I have brought back one of my favourite previous guests, who also happens to be one of my best gal pals! We have the one & only, Taylor MacDonald back on the show today for a VERY special episode of the show! Taylor and I are going head-to-head in a double interview style episode! And we are SPILLNG THE TEA on everything we know when it comes to creating a stand-out personal brand that SELLS! In case you haven't met Taylor yet, let me give you some context into her magic! Taylor is a Canadian-based fashion stylist and image consultant with over 20 years of experience. As an image consultant and stylist over the last decade, Taylor has helped so many women feel confident in their daily lives through helping them discover their personal brand and encouraging women to use fashion as a way of expression to show up as the best version of themselves. As a mom of a blended family, with five children, Taylor is able to connect with other moms who may share similar struggles with the beautiful chaos life throws at them. AND….I'm especially excited to have her here today because we have teamed up on a very special and exciting project….and its officially live and launched exclusively to the waitlist now!! It's called IDENTITY: The Personal Branding Workshop! Together, Taylor and I, are giving away ALL our secrets when it comes to creating a POWERFUL BRAND that sells online. In this 5-day workshop, you'll discover:

Brand Master Podcast
285 | 17 Powerful Brand Collateral Examples To Boost Recognition

Brand Master Podcast

Play Episode Listen Later Oct 20, 2023 12:07


Discover Powerful Brand Collateral Examples from digital to traditional with Apple, Mailchimp, Tiffany & Co., LEGO and Coca-Cola.

Believe you can because you can!
Crafting A Powerful Brand Mission with Angella Gronenthal (#662)

Believe you can because you can!

Play Episode Listen Later Oct 13, 2023 37:37


Solid brand mission. Greater connection. Beyond social media. Real impact. Imagine this: A brand rises from obscurity, passionately pushing their product. They’re all over social media platforms – posting, sharing, connecting. But something’s missing. There’s a disconnect, an unseen barrier between the brand and the audience it’s trying to reach. That was Angella Nguyen’s story.…

Digital Velocity
Episode #52: Creating a Powerful Brand That Converts - Kate DiLeo

Digital Velocity

Play Episode Listen Later Oct 12, 2023 34:56


This week on the Digital Velocity Podcast, Kate DiLeo of The Brand Trifecta joins Erik and Tim to discuss how to create a powerful brand that converts through messaging that promotes conversations. https://www.digitalvelocitypodcast.com/episodes/52-creating-a-powerful-brand-that-converts-kate-dileo  

EGGS - The podcast
Eggs 331: Crafting a successful product launch through a powerful brand story with Liliana Pertenava

EGGS - The podcast

Play Episode Listen Later Oct 12, 2023 48:56


Welcome to Eggs! the Podcast, featuring the best and brightest minds in business leadership, entrepreneurship, and technology. Today, we have a special guest joining us, a global PR executive, startup advisor, and strategic communications consultant at Axxilion, Liliana Pertenava.Liliana has a wealth of experience in strategic communication, PR, and tech startups. Formerly spearheading global PR initiatives at Rakuten Viber, and now in a leadership role at Axxilion Strategic Communications, she has earned global coverage in elite media outlets like Forbes, CNN, and Bloomberg. Her expertise in launching products, elevating company profiles, and improving public perception is unparalleled.As an advisor and mentor with Techstars accelerator, Liliana is passionate about sharing her knowledge in communications and investor relations for tech startups. She can provide valuable insights on fundraising, finding investors, and promoting your startup.We are thrilled to have Liliana on the show today. So, without further ado, let's jump in. Please join us in welcoming to the show, Liliana Pertenava.----Credits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPMThe Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic" shows and infodjontic.com@djontic on twitterRyan Roghaarhttp://rogha.ar

Pressure Washing Marketing Podcast
Episode 24: Unlocking the Secrets to Building a Powerful Brand: Ryan Kettering of Prolific Brand Design

Pressure Washing Marketing Podcast

Play Episode Listen Later Sep 28, 2023 92:47


Prolific Brand Design Website and Ebook: https://prolificbranddesign.com/ Welcome to our exclusive interview with Ryan Kettering, the mastermind behind Prolific Brand Design. We dived deep into the world of branding, as Ryan unravels the strategies, insights, and secrets that have propelled numerous brands to success and massive growth!

Unleash The Champ
130. The Power of Building A Powerful Brand with Dylan Schmidt

Unleash The Champ

Play Episode Listen Later Aug 28, 2023 27:58


Dylan Schmidt is a seasoned marketing consultant and creative entrepreneur headquartered in Los Angeles, California. Dylan is a very active person who is passionate about helping people learn new skills and share their stories with the world. Dylan has helped podcasters, creators, and businesses bring life to their ideas and create impactful content that resonates with their target audiences. Unleash the Champ Leadership Podcast is Produced and Edited by @TheRobNoble. While podcasting is free to you as the listener, it isn't free to produce and promote. You can help Unleash the Champ Leadership Podcast for free by giving a 5 Star Review and sharing this episode to someone who would benefit from it. Means the world to us as we continue to grow our community here at Unleash the Champ Leadership Podcast.  

The MadMen Pod
Episode #9: Trader Joe's says no to self-checkout. GNC is not GNC.com. When powerful brand names become generic. Axe is back in the most Gen Z way. The American Dream is dead. Bobbi blows up.

The MadMen Pod

Play Episode Listen Later Aug 23, 2023 48:17


Trader Joe's doubles down on its people, not technology, to create the best shopper experience. Salim has a broken experience buying swole supplies at GNC, indicating that seamlessness is an expectation, not a convenience. When Kleenex, Bandaid, Google and Uber market their product so well they became the product. Axe making a comeback, but not as the millennial's locker room body spray. "Woke" is out, rugged masculinity is in. Bobbi is attracting superstars and blowing up, despite the drama and conspiracy.

Always on the GROW
Laura Bull on Going from Individual to Personal Brand Empire

Always on the GROW

Play Episode Listen Later Aug 10, 2023 70:36


Laura Bull is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands.   Early on in her career, Laura spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives at the age of twenty-eight. During her tenure, she spearheaded artist development and marketing for globally recognized brands including Carrie Underwood, Brad Paisley, and Johnny Cash among hundreds of other artists from Arista, RCA, Columbia, Epic, and Monument records.   A veteran of the music industry, she has served for more than a decade on the National Advisory Board for Musician's On Call.   Now an Amazon instant bestselling author in multiple categories like Marketing, Direct Marketing and Marketing for Small Business categories, From Individual to Empire: A Guide to Building an Authentic and Powerful Brand offers insurmountable knowledge to teach others what it takes to become a powerful "influencer."   Everyone in the marketing arena keeps discussing the power of influencers, but no one is discussing how an influencer becomes powerful.   Now she redefines the term “influencer” by expanding its scope offline, highlights positive psychology principles in terms of branding, and reveals the proprietary Brand Matrix that gives entrepreneurs step by step directions to discover their own authentic and competitive brand.   ​A consultant and speaker, Bull has been an adjunct professor for six years teaching disciplines in marketing and music business at multiple colleges and universities including SMU's Temerlin Advertising Institute. She has a BBA from Belmont University's Mike Curb School of Music Business and a Master of Liberal Studies from Southern Methodist University.   ​   In this episode you will take away 3 promising insights (plus many more)   -       The power differences between branding and marketing…   -       How to understand your brand pillars.   -       The “IT” factor that doesn't exist!       3 of Laura's Best Quotes!   “It is always good to know what is happening in the marketplace, and it is always good to know where you stand in that”   “You have to be able to find what sets you apart in the marketplace”   “You have to become a Nike shoe to sell what you are creating”      Follow Laura: https://www.thebrandmgmt.com/ https://www.linkedin.com/company/thebrandmgmtco/ https://www.facebook.com/thebrandmgmtco https://www.instagram.com/thelaurabull/     Buy the book below: From Individual to Empire Book       Watch the FULL Interview on YouTube: https://youtu.be/WiRq0GvTTJA       Other great podcast guest episodes:     Marla Maples on Being Reborn Again and Living on Purpose   https://podcasts.apple.com/us/podcast/always-on-the-grow-with-manny-vargas/id1150064033?i=1000613489510   Born to Perform and Persevere with Jaclyn Marfuggi Caprio   https://podcasts.apple.com/us/podcast/always-on-the-grow-with-manny-vargas/id1150064033?i=1000610828215       Subscribe and Listen to the Always on the GROW with Manny Vargas Podcast on other platforms:     Spotify:   https://open.spotify.com/show/4r7UJnPOK226P61eGCQ1o2?si=3cfa99ca922a4373   Amazon:   https://music.amazon.com/podcasts/81b57b24-ac69-4ee5-a02f-deb817096b4f/always-on-the-grow-with-manny-vargas   Stitcher:   https://www.stitcher.com/show/a-desire-to-inspire-with-manny-patrick     Follow Manny:  http://thisismannyvargas.com https://www.linkedin.com/in/manny-vargas-86ba4449/ Instagram: @thisismannyvargas https://www.instagram.com/thisismannyvargas/ Twitter: @themannyvargas https://twitter.com/themannyvargas FB: @thisismannyvargas https://www.facebook.com/thisismannyvargas TikTok: @thisismannyvargas     https://www.tiktok.com/@thisismannyvargas

Silver Fox Entrepreneurs - the maturepreneur show
Challenging the Status Quo: Elinor Moshe on Building a Powerful Brand in a Male-Dominated Industry

Silver Fox Entrepreneurs - the maturepreneur show

Play Episode Listen Later Jul 27, 2023 25:24 Transcription Available


Ever wondered how to stand out in a crowd, especially in a male-dominated industry? Well, this episode is just for you. We're joined by the trailblazing Elinor Moshe, Australia's first The Construction Coach, who has carved a niche for herself in the construction industry, a field typically dominated by men. Elinor shares her inspiring journey of defiance, authenticity, and leadership, guided by her mentor, Ron Melhotra. She defied societal expectations and crafted a distinct brand by embracing thought leadership, allowing her to command the attention of her target audience.Turn up the volume as we delve into the importance of authenticity in entrepreneurship. Elinor, with her magnetic authenticity, has managed to attract the right audience and initiate meaningful conversations in her field. She's used personal experiences and extensive research to become an expert in understanding problems before offering solutions. She reveals how she's leveraged tangible products, such as her enlightening books and podcast, to provide value and solidify her presence in the market. Tune in to this insightful conversation and learn how to break conventions and build a powerful brand. Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Perfectly Normal
Attracting the Ideal Client with Powerful Brand Messaging

Perfectly Normal

Play Episode Listen Later Jul 17, 2023 31:46 Transcription Available


In this episode, I'm super excited to let you in on my special formula for creating a brand message that not only grabs attention but also turns casual followers into devoted, paying clients.Join me as I guide you through my five-step process, fondly known as BRAVE - an acronym for Believable Character, Relatability, Agitation, Victory, and Execution.We'll dive deep into the significance of truly getting to know your audience, linking with their experiences, and tackling their challenges head-on.Taking a trip down memory lane to reflect on your own journey and hurdles can be a goldmine for crafting content that hits home.Here's a little teaser: don't put all your eggs in the call-to-action basket at the end of your content. Instead, make it your mission to build a sturdy relationship with your audience through regular, high-value content that solidifies your position as their go-to expert.************************** As the Founder of Elevate LifeCoaching, Michelle mentors women to use the power of storytelling as their secret sauce in attracting an endless stream of clients and turning their passion for coaching into a profitable business.IG: http://instagram.com/elevatelifecoachFB: http://www.facebook.com/coachmichellekuei LN: http://linkedin.com/in/michellekuei

The Impulsive Thinker
Branding with Laura Bull

The Impulsive Thinker

Play Episode Listen Later Jul 10, 2023 28:45


Laura Bull, the founder of the Brand Management Co, joins us to discuss why branding is extremely important for yourself and your company.  You will learn about the Branding Matrix, Brand Statement, Brand Purpose, and how it all fits together. ·       Branding is the personal connection with your "target market." ·       Branding separates yourself and your company from "competitors" and draws in the right people. ·       Disconnection of your Brand Pillars will not convert potential clients. Laura is the author of the bestselling book From Individual to Empire, a Guide to Building an Authentic and Powerful Brand, and it is out in hardcover on May 31, 2023. Check out the ADHD Transform Journey Program that is now available. We would like to hear from you!  Please send show ideas, questions, or feedback to podcast@tacticalbts.com and join our mailing list here!  Follow us on Facebook, LinkedIn, Twitter, Instagram, and YouTube. Check out our website at Tactical Breakthroughs. André Brisson can also be found on LinkedIn. You can find other Podcast Episodes here!

The Find Your Leadership Confidence Podcast with Vicki Noethling
Vladimer Botsvadze on Stand Out from the Crowd: How to Build a Powerful Brand

The Find Your Leadership Confidence Podcast with Vicki Noethling

Play Episode Listen Later Jul 9, 2023 38:16


Attention professionals seeking to elevate their personal brand! We are thrilled to feature Vladimer Botsvadze, the No. 1 Global Marketing, Social Media, and Retail Thought Leader, on The Find Your Leadership Confidence Podcast! Gain insights from Vladimer as he shares why your online reputation matters more than ever and offers practical tips to build a powerful personal brand using social networks. Don't miss this episode to learn how to strategically position yourself and overcome obstacles.

Contractor Success Forum
How to build a powerful brand for your construction company

Contractor Success Forum

Play Episode Listen Later Jun 20, 2023 26:54 Transcription Available


This week, we talk about the importance of branding your construction company, and where to get started with building a powerful and authentic brand that willl attract the right clients, subcontractors, and employees. Topics we cover in this episode include:The benefits of targeting a niche marketHow to find and target potential clients in your nicheDeveloping your company's brandingUsing your branding to attract quality employees and subcontractorsUsing testimonials to bolster your brandLINKSVisit the episode page at https://CarpenterCPAs.com/brand for more details and a transcript of the show.Find all episodes and related links at ContractorSuccessForum.com.Join the conversation on our LinkedIn page: https://www.linkedin.com/company/contractor-success-forumFIND US ONLINEWade Carpenter, CPA, CGMA | CarpenterCPAs.comStephen Brown, Bonding Expert | McWins.com FIND US ONLINEWade Carpenter, CPA, CGMA | CarpenterCPAs.comStephen Brown, Bonding Expert | McWins.com

Fit Biz U
FBU 294: Build a Powerful Brand You Can Cash In on Anytime (#TrustU Doors are Open!)

Fit Biz U

Play Episode Listen Later Jun 14, 2023 19:16


Your online business is so much more than just the products and services you sell—it's an entire brand! In the online coaching space, having a powerful personal brand is the best way to make connections, build trust, and eventually make sales. Think of it almost like an on-demand ATM for your business. If people know your brand and really trust you, you can sell anything at any time. It's the best way to “recession-proof” your online business. Jill is sharing her brand new course, called #TrustU, to help you identify + create the kind of personal brand that will lead to lasting success online, and it's open for enrollment now!   Get #TrustU for 50% until Sunday, June 18th! jillfitprograms.com/trustu   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

eComm Profit Podcast with Dawn Sinkule
90. Building a Powerful Brand Identity

eComm Profit Podcast with Dawn Sinkule

Play Episode Listen Later Jun 9, 2023 31:23


This week Dawn shares all her knowledge about building your brand. She talks about how important it is to have a brand identity that draws in your ideal customer and leaves them with a lasting impression. Dawn shares some examples of existing brands that are instantly recognized and some brands that use emotion to target their audience. She even sneaks in a few actionable tips you can start using right away to help build your brand's identity!   Resources talked about in this episode Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

Freedom Creators Podcast
159. Building a Powerful Brand - with Matt Morris

Freedom Creators Podcast

Play Episode Listen Later May 31, 2023 38:19


How do you build a powerful brand that builds you multiple 7 figures in commissions and 8 figures in income?   This week Efrosyni interviews her mentor and one of her best friends Matt Morris who's done exactly that and so much more.  Matt Morris is a ten-time bestselling author, including his #1 bestseller, The Unemployed Millionaire: Escape the Rat Race, Fire Your Boss and Live Life on YOUR Terms! Matt has been interviewed on Television and Radio and has been seen on major media networks such as ABC, CBS, NBC, Fox News and CNN.  He has built sales organizations that have generated over 2,500,000 customers producing in excess of $2 billion in sales and has a social media profile that attracts millions of followers and views across all his channel.   During this episode he shares about his journey, how he started, also what people can expect to learn when they attend our upcoming Brand or Bank event on the 1st of July.  To attend this event please go to www.BrandorBank.com and get your ticket.   Subscribe! Subscribe to our podcast and leave a review on social media to help us boost this and give value to more people. STEP 1: Listen to this episode. STEP 2: Subscribe to our Freedom Creators Podcast (if you haven't already) and leave a review. STEP 3: Share our podcast on Instagram and tag 5 of your friends in comments and also us: @freedomcreatorsclub OR Share it on Facebook and tag any of us (Melanie, Efrosyni, Freedom Creators Club) We will announce our winner on the Facebook Group. *Subscribe to our newsletter also for golden nuggets sent to your inbox every week! Click HERE!

Be It Till You See It
212. Turn Your Customers into Powerful Brand Advocates

Be It Till You See It

Play Episode Listen Later May 18, 2023 27:18


Join Lesley and Brad as they look back at their conversation with Brittany Hodak about turning customers into superfans. Brittany's approach to creating loyal customers is a game-changer that will benefit any industry. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:It's a choice not to be overwhelmed.The benefit of asking for help soon enough.Support can come in a variety of different ways.Any industry should rethink how to improve customer experience.Focus on keeping the customers you already have.Customer service can be summarized in four words: Be kind and listen.Episode References/Links:Full Body in 15Tips For Neck Pull on the MatShiv Singh (@shivsingh)  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyBe in the know with all the workshops at OPCBe a part of Lesley's Pilates MentorshipResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan: [00:00:00] The whole point of having customers is so they get you more customers. So if you actually focus on the ones you got, then they'll be so excited to share their experience with other people, and then you can have more customers and you don't have to focus on both things. You can focus on one thing and the other, and that the results of that are more customers.Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get [00:01:00] started.Brad Crowell: And stick around to the very end because we got some outtakes that's been happening. ...(Lesley: There's always outtakes. Um, and the team does collect them for bloopers on the YouTube, but uh, we're adding them into the end of the pod because you know what you need to know that we are not perfect. You're not perfect, and) we're enjoying the process...(Lesley: and we are enjoying that.So have a good laugh on our behalf. Love you.)Lesley Logan: Welcome back to the Be It Till You See It interview recap, where my co-host in life, Brad and I are going to dig into the candid convo I had with Brittany Hodak in our last episode.If you haven't yet listened to that episode, you can pause this, listen to that one, then come back and listen to this one. You can listen to this one, then listen to that one. You can also listen to this on the O P C app. Oh, and it's easy. Really easy to see which episode do you want to choose and you can choose your own adventure and then let us know how you do it.Um, anyways, today is national No Dirty Dishes day. And, uh, I'm gonna be it till I see it on this. So I'm hopeful and I'm gonna celebrate that I [00:02:00] remembered to do the dishes. And even if I only wash one dish, it's pretty badass. But according to the calendar, make your sink happy. Wash your dishes. Uh, we're currently Brad Crowell: in some... wait, did you say make your sink happy?I thought you said, make your spouse happy. No. Make your sink happy. Lesley Logan: Sink happy. No, baby. We'll call my dad over to wash these dishes. He, you guys Okay. This is a side note. My father like has to be helpful and he cannot handle dirty dishes. He hates the dirty ketchup and he picks us up for the gym all the time, and he literally will like, if we're like taking too long, he'll get up and start washing the dishes. Yep. Because he just can't handle any dirty dishes in the sink. It's true. Yeah. Uh, okay. Anyways, we're currently in Seoul and we are at the Allerton Pilates on tour having the best time and yeah, flashcards. So if you are in Seoul, we've got them at the P O T, uh, the right now in real time. Um, Next month is June and we are doing a Profitable Pilates [00:03:00] workshop again.Um, we're really excited about this. Uh, the topic is, um, T B D, but if you are on the wait list, uh, for this workshop, then you are absolutely going to be able to help us choose, or you'll find out first. Um, but we're doing this again. It's gonna be a different topic than we had before. Profit. P R F I T. So a different way of spelling profit prfitbiz/workshops.Just go on the show notes. It's right there. Yeah. Uh, July, uh, the UK Mullet tour is, uh, selling out actually. So yeah. At the time that we're recording this, we are half sold out and that is, uh, well, Brad Crowell: Amazing. We're so fired up. We can't wait to be there to see everyone. To be up in Leeds to hang with Claire to see her amazing studio.(Lesley: I know, I know.) Um, and, you know, it's, it's a hop, skip, and a jump, uh, from Ireland, Scotland, and of course, the uk. And it's Lesley Logan: also like a train right away from London. So if you're traveling in, super easy, we're coming down from Scotland. So, um, Guy is not coming with us and yeah, and that's why cuz she barks. Um, [00:04:00] uh, then in August we are going to go on a West Coast tour.So this is super exciting. We're packing the van, we are bringing the dogs on this one, and we are going all up and down the West Coast. You'll want to go to opc.me/tour if you want to get, um, on the wait list so you don't miss out where the stops are. You can get your ticket. Um, September, we are in Poland and you can actually buy your tickets now for that.That link is also on the show notes cuz it, cuz these links are long guys. So we're just gonna put them in show notes. Um, October. Cambodia. Brad Crowell: Cambodia, cannot wait to go back. Lesley Logan: Freaking goodness. I was looking at pictures the other day and I was like, yeah, we, we live there sometimes. So, so stoked to go.Amazing women already signed up on this trip. My mom shout out to my mom. She was so excited to go. ...(Brad: Oh, she's tried so hard). She, she just has to call in sick is really what's gotta happen. So, um, and her, her, her Brad Crowell: school's vacation. She's a teacher. Her school's vacation days with a week before we're there.Yeah. They also Lesley Logan: have [00:05:00] other time, paid time off. Like they also have that, you know. Yeah, we, Brad Crowell: we talked about it. Yeah, we, we spoke about Lesley Logan: it. Yeah. We're gonna we're gonna work it out. Yeah. Uh, November is Miami. I can't think of a better time to be in Miami, but November like ...(Brad: Yeah, it's gonna be nice.) So fun. So, and that's gonna be for the balanced body, P O T and some other stuff that Erica and I are doing there together, um, at some club Pilates.So, you know, make sure you hit us up so you'd never miss out on these good things. Um, basically like I said last time, ah, see you in real life. So come, come when we're there, because I don't know when we're coming back. Anyways, before we dig into the interview with Brittany, Brad, you have an audience Brad Crowell: question?Yeah, we sure do. Um, okay. This is from Teresa. ...(Lesley: Yeah. OPC Teresa). Yeah. She said I have a strap. And I do use it however I want, I think she's referring to a strap on the mat. On the mat, fyi. If you have a yoga style mat, there's no strap attached to it.If you have like the really, uh, the firm Pilates mat, it may have a strap on the bottom. So she says,I do have a strap. Uh, and I, uh, I do use it however, uh, how can I use it or not to [00:06:00] connect more to my inner thighs during the rollup and neck pole. But, uh, uh, something between, uh, do, should I put something between my ankles and feet to squeeze? Lesley Logan: So, okay, this is a Pilates question and I loved it so much when we got it that I was like, well, this is a great, we can absolutely talk it on the pod, but also you gotta see it to believe it.So, um, if you go to the, uh, onlinepilatesclasses.com, YouTube channel, and I'm sure we can put the link to the actual video. We did a live, I answered this as a live question on YouTube, so we'll, we'll find that and put in the show notes. But, um, cuz then you can see it. So here's the deal. If you have a mat with a strap, Um, your inner thigh connection actually has to be something that is innate.It's natural curing that you have, so your legs will be apart and you can't squeeze them together. But you try, you have this energetic try and this also outer thigh thing. This is so hard to explain on the podcast. This is why I filmed it as a tutorial on OPCs YouTube for this exact reason. But here is the deal.[00:07:00] Do not use the strap to push out and squeeze in. You are like, you're actually playing tug of war with yourself and it's not gonna work. So what I had suggested in the YouTube uh, video is this, if you need more outer thigh connection, you use the strap. Nothing else. And what you can do is use a ball or a block between your legs for things like the roll up or other exercises where you squeeze the legs together, spine twist.This way you're strengthening the inner thigh connection, but then you can use the strap for what it's for on the neck pole, which is to help emphasize the outer thigh connection. And then you hope and pray that your inner thighs remember how to work without a prop. So here's, I love, um, props for flair, for helping you access different parts of your body, but I also like taking them away so we can see if we can call upon that strength without the prop. So that's what neck pull is. Neck pull is asking you to call upon the strength of your inner thighs. Mm-hmm. Without having access to squeezing them and ...(Lesley: Oh, okay.) Yeah. So, uh, [00:08:00] use the strap for neck pull.I swear to God I like it more. You'll still won't love it, but you'll like it more. And then work your inner thighs and other exercises where there's more access to that, and then challenge yourself. Um, but if this is all gibberish to you, no problem. Totally understand. That's why I made a video. Go watch it.Brad Crowell: Thank you. Yeah, actually we're gonna, we're gonna put that video in the show notes, um, so that you don't have to like, try to envision this. If you don't know anything about Pilates, you could ignore this whole entire thing. Lesley Logan: Anyways, um, we have a, we have a, uh, a three-part series that is free. It's called Full Body in 15. You can go to fullbodyinfifteen.com and I actually teach you how to do about 20 exercises at a level that anyone can do and it will help you kind of understand. It will help you get ready for a Pilates class anywhere, whether it's with me or in person anywhere. So if this was gibberish to you, go to fullbodyinfifteen.com and if you understood this completely, thanks. Brad Crowell: You're amazing.The other thing is too, um, PS if you want to have questions, uh, if you have [00:09:00] questions about your own personal practice and you want. Uh, some expert eyes on them. Uh, join O P C because O P C members get to send in questions every Friday or any time during the week. But on Fridays, our teachers will be reviewing, uh, any submissions from our members and answering them in the private group.So this is a great reason, uh, to, you know, to be in O P C, (...) Awesome resource and yeah, literally nobody else is doing this. Um, and that's why we're doing it. Yeah. Because why not? Everybody has questions about their practice. So it's a perfect opportunity. And if you're a member and you're not taking advantage of it, you should do it.Yeah. Um, so, uh, great question, Teresa. Thank you so much for asking that. Hang on, we'll be right back.Okay. Now let's talk about Brittany Hodak, the Creative Mind behind Super Fans, the book and a powerhouse keynote speaker.Uh, Brittany is a fountain of wisdom when it comes to customer experience and also gleaning some of her most valuable [00:10:00] lessons of life, uh, from her kids, uh, specifically her son, whose name is kadoh spelled backwards is It's Hodak Hodak. Yeah. Kadoh Hodak. Well, I guess Lesley Logan: Hodak spelled backwards. Brad Crowell: Kadoh sorry. Hodak.Kadoh. Lesley Logan: It's okay. Yeah, so he's Kadoh Hodak. Oh my goodness, Brad Crowell: babe. He's a palindrome. I'm looking at it and it messed with my brain. Yeah, I know, Lesley Logan: I know. I asked her, I gotta tell you in real time, I had an interview with her yesterday. And I asked her, she brought up about Kadoh, and I asked her like, where did that name come from?And she's like, oh, it's Hodak spelled backwards. It's a palindrome. So I was like, That's fucking cool. Everyone's doing it. Yeah. That is not how, like not every last name could be a name like that. So that's cool. Um, so I really love that she brought this up and this is actually, I really, what I love really about this is that she got this tip from a course, she didn't even finish.So for anybody who's ever bought something out there in the world and not finished it and gone, oh my God, I never finished things, I bet you got something amazing. I bet you got a fucking gem from what you did listen to. And so she bought [00:11:00] Marie Forleo's course and really helped her. She said she didn't finish, but in the first couple of minutes she says, I don't, Marie says, I don't do overwhelm. And so she said it, uh, Brittany said it's a choice to be overwhelmed or not overwhelmed. So being overwhelmed is not beneficial. It doesn't help you get anything done better. It doesn't actually help you think of anything to get done better. It's not a good mental state, so she doesn't do it.And um, I think that's a really cool, like, if it, like, it's like a really cool like choice. Like I don't do overwhelm. So if you're feeling overwhelmed, like, well, I actually don't do overwhelm. So like, what can I do to fix this thing? And you, you save so much time on like, not dealing with, oh my God, I'm so overwhelmed.You just skip over that. Right. So my creatives, you can do it cuz she is one. Um, I also, uh, she, uh, helped, uh, she had a team help her craft a book. And I think this is really important. We, um, it's really important to understand like most things you see out in the world were not done by someone, by themselves.Like even an artist who maybe paints the whole painting. [00:12:00] Someone had to make the paint, someone had to do the thing, he had to go, they had to go to a store and get the things like people are, there's an inspiration to the art that if that inspiration had never happened, then they wouldn't have it. So, so get over yourself.You don't have to do it all on your own. Brad Crowell: Well, I, I think also it's like a permissions thing, you know, the reality is we. I mean, she, she specifically said, I didn't ask for help soon enough. Yeah. And, and I thought about, about writing a book. And I thought, that's crazy. I, I don't even know that I would've thought to ask for help.And I, you know, like listening to her experience, it was like, oh, maybe right out of the gate. Right. And we obviously just had a really interesting conversation with Jake Kelfer because he helps people write books. And imagine having someone help you from start to finish as opposed to, she said she, she literally wrote over a hundred thousand words, which she then shot down to 57,000 words.So [00:13:00] that's a lot of writing, a lot of effort, um, a lot of thinking for basically chopping literally half of what you wrote, um, just so that it could be like a digestible, uh, message in, in the book and having guidance ahead of time. She finally said, when I did ask for help, I had made this big mess. And then I, my team came in and helped me do it, and then she started talking to a publisher and all this stuff and that, and that, like really streamlined it even more.So, um, you know, especially imagine had she asked for help before she felt overwhelmed. Lesley Logan: Yeah. Well, and I mean, I think that's why she like go, that's probably why she was like, I don't do overwhelm. Right. So then like, you know, you bring on the team. So I just think that like one of the greatest things you could do for yourself with any goal you have is figure out where support can come from. And maybe it's not support on the actual project, like maybe you don't need an editor right now, but maybe it's getting help with childcare. Maybe it's getting help. Like, like remember when I was overwhelmed, um, in 2018, I was just really overwhelmed, [00:14:00] um, cuz there was things I wanted to do for myself.But that required me to drive three miles across town, which in LA good luck. Right? And uh, and so when the lease came up on the car, we realized it's actually cheaper. At the time, it's not the same anymore. It was cheaper to just Uber everywhere and use scooters and. And stuff like that. So we just got rid of the car so that someone else could drive me around so that I could get some work done.So like that support can come from a, a variety of different ways. Maybe you do meal orders, like so you can have time. Like we've, Brad Crowell: we've done that, especially when we have, we know we've got an insane week coming up. Like for agency. Many. ...(Lesley: Yep. Uh, we, our meals are delivered.) We pre-plan ordering all the meals that week because we know there's not a chance I can even take 20 minutes to make lunch, we need to just sit down, eat and get back to it. Lesley Logan: Yeah. So, so anyways, I really hope that what she said there just like really inspires you to like, who can I ask for help? And then also, I don't know, practicing I don't do overwhelm. I don't do overwhelm because I don't do overwhelm, so I'm gonna do this.[00:15:00] Like, I love that. What did you Brad Crowell: love? Yeah. So, uh, she said, uh, she actually, she specifically said, what's so cool is customer, that is, that customer experience is universal. And what I found really interesting is that she actually worked for, uh, the company called experience.com, uh, and she was their chief experience officer for the website, rebuild up experience.com.So think about that, like she has to be super expert at this in order for the company whose job is experiences to hire her as their CEO chief Experience Lesley Logan: Officer. Yeah, but I, I think they call it like a ux. Brad Crowell: Yeah, it's ux, yeah. Yeah. Ux, ui. Uh, and, uh, so, but she was the, she was basically in charge of the experience of the rebranding of their website, and that's pretty amazing.Uh, she said what's so cool is that customer experience is universal. Um, she believes that the industry should [00:16:00] rethink how to improve customer experiences. And, and what she was talking about was, uh, you know, well, it's applicable to any industry. So think about your, if you're a, in Pilates or you're running a fitness, uh, business, how can you improve your customer experience?Um, she mentioned these kind of problems. Um, new businesses, uh, are constantly seeking new customers instead of actually. Uh, trying to improve the experience of the customers that they already fought so hard to get the first time around. Mm-hmm. We have this weird approach of like, okay, um, I just need to get two 10 new customers a month.Well, what if you got 10 new customers the first month and then you kept them so that the next month you don't have to get 10 more? Right. And you can really do that with their experience in whatever Lesley Logan: busy practice. Well, also, also she has said like, the whole point of having customers is so they get you more customers.So if you actually focus on the ones you got, then they'll be so excited to [00:17:00] share their experience with other people. And then you can have more customers and you don't have to focus on both things. You can focus on one thing and the other, and that the results of that are more Brad Crowell: customers. Yeah. So actually that, that's, uh, exactly one of the quotes that she has in her epigraph mm-hmm.Uh, in one of her books and epigraph is the quote at the end of a chapter. She quotes a guy named Shiv Singh, who is the CXO, is not ceo, it's CXO Chief Experience Officer at LendingTree. Uh, and he said "the purpose of a business is to create a customer who creates customers." Hmm. So think about that. Like that is the ultimate.Um, if you, if you ever go and you study the customer journey, the final step is that they are, uh, basically out there shouting from the rooftops on your behalf. Right. That is like the journey. If you can get them through all of the, you know, the five steps of the customer journey, the fifth step is [00:18:00] that they're helping refer people to you, right?And so, uh, um, that, that's exactly right, what you just said. Mm-hmm. I love it. Yeah, I think it's great. And you can help get them through, um, those other parts of the journey by cultivating an experience that they just fall in love with. So, yeah.All right, so finally let's talk about those, Be It action items.What bold, executable, intrinsic or targeted action items can we take away from your convo with Brittany Hodak? Um, basically, uh, she summed up, uh, in two really helpful things. Yes. The first thing she said is, be kind. Yes. ...(Lesley: Who do these come from though?) Um, well be kind was her kid. Lesley Logan: Both of 'em. Her kid, her kid said I think you should say be kind and listen. Listen. Brad Crowell: Oh yeah. Four words. Four words. That's exactly right. So her, her son, who, I don't know how old he is. She didn't Lesley Logan: say. Five and a half now, but at the [00:19:00] time he's probably four. Right. Brad Crowell: Hey mom, I think you should say you should tell everyone to be kind and listen.And then he apparently ran out of the room. Um, that's right. That's amazing. So her first, uh, uh, be it action item is to be kind and she said it's applicable to everything in life. Um, she also had a good laugh and said, did he just write four words, which is my entire book and I wrote a hundred thousand.Yeah. Um, even if you don't want to be kind, it pays you to be kind. Right? So you have an ulterior motive. PS for people, especially if you're in customer service or you're in the service industry in general and you have someone who is frustrating you, uh, it will pay off in dividends if you are kind. Um, You know, and she said it, you know, it, it's just not gonna serve you in the long term.We'll have the cutting, sarcastic, snarky, you know, remarks that, that go through our head, or the things that like the frustration builds up to. But if, if there is, if you have the chance to take a breath prior [00:20:00] to responding and you know, be kind instead of, uh, frustrated, then it's gonna really help your, their experience, and hopefully you can win them back over.Now, there are times I think, when you should be drawing a line in the sand, and you can definitely fire clients. I'm not saying that you should just bend over for everybody. You know, like, like, uh, uh. Often there is a miscommunication or the customer is frustrated about something that maybe wasn't clear to them.And then as soon as you explain it to them, they like chill and everything's okay. Right. But there is that moment of like, you might feel like you're being attacked. Well, and also maybe you can diffuse it. Lesley Logan: So also like I always think some of those things as like, it does feel like an attack because I get it, y'all, it feels like an attack, but it's not, it's not personal.It's like their experience. And oftentimes what I do is I'm like, oh, if someone like, how, where did we, like, let's review, did we actually make sure that we've told this [00:21:00] person seven times? Like we think we told 'em seven times. Like did we actually tell 'em seven times about this thing? And then it's like, oh, you know what?If they skipped. These emails, I've only read this one, then they didn't see it. So how can we like update it so it's just a bit more, more clear. And so that doesn't mean I have to like bend over backwards for that person, but I can listen to that feedback and use that feedback to increase the, enhance the experience for future people.And I can be kind and say, thank you so much. I'm going to re-review my systems in this place. Yeah. You know, and so like, it, it's, please don't give, I'm a people pleaser because you'll, your business will actually please nobody, uh, that way, Brad Crowell: you know? Yes. But like, and I do, like I said, I do think boundaries are important, but we just had an experience, um, recently that, um, I still have a hard time with.Um, we started including text messaging into our customer service experience, our customer experience. So sometimes we text like lots of people at the same time and we use our CRM to do that and all the things. [00:22:00] Well, the very first time that we ever sent out a mass text, we had dozens of people. Do what?What do they do? They, if they don't want text messages? What are you trained to do these days? You reply with the word stop. Well, it used to be that you needed to reply stop in all caps, right? So like, now you can just type stop. If it's alone, that'll, that'll trigger. But we sent out a text message, and I'm not kidding.A dozen people replied, stop in all caps. And I literally felt like they were shouting at me. I was like, oh my God. Like what I what? And I was like really having a hard time to chill out and put myself in their shoes. What are they doing? They're just getting a text and, and they're probably not pissed.They're probably not angry, but because they're replying at all caps, I felt like they were shouting. You know? And I was like, whoa. Right. And then I thought, oh wait, I do that too. Like, you know, or I'll reply to an email unsubscribe, you know, and it's not personal and I'm not like pissed at them.Maybe though. It's crazy is I'm, I've actually been subscribed with more than [00:23:00] one email to an email list, right? Yes. And I'm like, damn it, I'm tired of getting two of the same emails. So one of them, I'll say, unsubscribe. Lesley Logan: Right. But if you...(Llesley: you don't say it, you just hit the button.) Brad Crowell: No, no. You can reply back like some, sometimes you just reply back.Yeah. Anyway, my point is like, you know, taking it personally, uh, that it, it might not be personal. If you can put that in their, you know, yourself in their shoes and see what they're doing, it might be as like, insignificant as them be like, oh, I don't wanna make sure get text messages from these people, but I'm happy to get their emails.So they just replied Stop to the text. Lesley Logan: Oh, yeah. Oh yeah. And also we also texted everybody on Thanksgiving. So people were like, Brad Crowell: what the fuck? Yeah. I forgot to put your name in that text. That was hilarious. Uhhuh. So Noah knew everyone was like, hi Brad. I don't know who you are, but uh, thanks for the really nice.Happy Thanksgiving message, but maybe you got the wrong number. Lesley Logan: Anyway, we basically summed up my Be It takeaway with this whole thing. Oh, I just did. We did, but I also think like, you know, [00:24:00] be kind and listen what, uh, if you, it's the only takeaway you take from this entire episode that is good enough. For today, I think.Um, so we, we love Brittany, you guys, her book is out. You can buy it anywhere books are sold. And if you did buy her book, um, um, when after you're done leaving us a review, uh, go to Amazon and leave her a review. And here's the deal. Um, it is if you've ever done a project that takes over a year of putting it together and putting it out in the world, the reality is, is that things like podcasts and books, they only get sold and seen by other people if reviews are happening. So take a moment to do it because I bet you you'll have something in life where you want that karma returned and it will come back to you tenfold. I'm sending it out to you right now. Um, I'm Lesley Logan.And I'm Brad Crowell. Thank you so much for joining us today. You are incredible human beings. I am so fucking grateful for you and I love doing this podcast. It's a dream. Uh, so I, can I be honest? There's so many fucking amazing guests coming up. [00:25:00] You're not, don't miss an episode cause you're gonna be like, what?Um, so at any rate, ...(Lesley: how are they gonna be?) What, what? Share this episode however you know how. And until next time, Be It Till You See It. Bye for now.That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram.I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. Brad Crowell: It's written, filmed, and recorded by your host, Lesley Logan and me, Brad Lesley Logan: Crowell.It is produced, edited by the Epic team at Disenyo. Our Brad Crowell: theme music is by Ali at Apex Production Music, and our branding by designer and artist Gianfranco Cioffi. Lesley Logan: [00:26:00] Special thanks to Melissa Solomon for creating our visuals and Ximena Velazquez for our transcriptions. Brad Crowell: Also to Angelina Herico for adding all the content to our website.And finally to Meredith Crowell for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The Ambitious Introvert Podcast
Messaging with Integrity - Growing a Quietly Powerful Brand as an Introvert with Parmees Yazdanyar

The Ambitious Introvert Podcast

Play Episode Listen Later May 15, 2023 53:28 Transcription Available


This week I'm joined on the podcast by Ambitious Introvert Parmees Yazdanyar. Parmees helps industry leaders better articulate their genius so they get noticed by the right people, and create movement based brands that they can monetise with integrity. Parmees is super open, transparent and beautifully articulate, and I hope you find this a very permission giving episode for finding your voice and marketing with integrity.I'm also delighted to share that Parmees is one of the support coaches in The Quiet Power Mastermind this year. She'll be helping the group to articulate their message and support them in creating aligned but compelling copy. I'm thrilled to have Parmees on board and I know the Mastermindees will be too!Tune in to find out:The Quiet Power Mastermind and why it's such a unique containerParmees' journey from the academic track to becoming an ‘accidental entrepreneur'How Parmees feels about sales tactics like scarcity marketing and how her approach differsThe moment Parmees realised she didn't need to run her business in an extrovert-friendly way, and what happened when she showed up in a way that felt good to her insteadWhy you don't need to share every single thing about your life to connect with your ideal clientsWhy having a deep connection to your core values has a phenomenal impact on the success of your businessCONNECT WITH PARMEESInstagram: https://www.instagram.com/parmees__/ Facebook: https://www.facebook.com/parmees.fit https://apply.neurobrandingacademy.com/parmees PARMEES' BOOK RECOMMENDATIONSIntuitive Marketing by Stephen GencoCONNECT WITH EMMA-LOUISEWebsite: http://www.emmalouiseparkes.com Instagram: https://www.instagram.com/emmalouparkesFacebook Group: The Ambitious Introvert® NetworkJoin the email list hereTHE QUIET POWER MASTERMINDIf you're looking to scale your business or perhaps you're close to being fully booked, The Quiet Power Mastermind was created for you. You can find the details here.PREMIUM SUPPORT Interested in working with me 1:1 or joining The Quiet Power Mastermind? Fill out this form to start the conversation! https://bit.ly/2QQAwcx

Business Freedom Podcast Powered by Real Estate B-School
How To Create a Powerful Brand & Set Yourself Apart /w Victoria Coster

Business Freedom Podcast Powered by Real Estate B-School

Play Episode Listen Later Mar 9, 2023 25:09


Discover the secrets to creating a strong brand and setting yourself apart in today's competitive market. Whether you're just starting out or looking to take your brand to the next level. In this episode, we provide actionable tips and insights useful to any real estate agent.You'll also learn:→ How to unlock your personal story to create an authentic brand you're proud of→ Why managing your brand is critical to developing and maintaining trust with your clients→ How to find your voice and your style of presentation to make a bigger impactGuest Bio - Victoria was a former Senior Director of Marketing at Compass. She is a visionary leader, startup veteran, and brand builder with over 13 years of experience with high-end real estate brands.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1

Strap on your Boots!
Episode 177: Zero to CEO: How to establish yourself as a powerful brand with David Drebin

Strap on your Boots!

Play Episode Listen Later Jan 16, 2023 15:27


In this episode of Zero to CEO I speak to artist and author David Drebin about how to establish yourself as a powerful brand. Join acclaimed artist and author David Drebin as he shares his journey from waiter to renowned photographer and artist. Learn the secrets to establishing yourself as a powerful brand and maintaining leadership in your field. Discover how David impacts the world through creativity and purpose, and gain insights on staying focused and creative. With over 25 years of experience, David has worked with iconic brands and A-list stars, and his work has been featured in top publications and galleries worldwide. Don't miss this opportunity to learn from one of the most successful artists of our time.

Duct Tape Marketing
A Guide To Building An Authentic And Powerful Personal Brand

Duct Tape Marketing

Play Episode Listen Later Dec 29, 2022 21:46


In this episode of the Duct Tape Marketing Podcast, I interview Laura Bull. Laura is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Her latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful Brand. More About Laura Bull: Her latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful Brand. Learn More About The Certification Intensive Training: Learn more about the certification training here This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

The 10 Minute Entrepreneur
INTERVIEW: Dr. Cindy McGovern - Sell the Best Version of Yourself!

The 10 Minute Entrepreneur

Play Episode Listen Later Oct 6, 2022 16:39


Cindy is the author of Sell Yourself, How to Create, Live, and Sell a Powerful Brand. She talks about being proactive when creating an effective personal brand without trying to be someone else. IG: @1stLadyofSales drcindy.com

The Quote of the Day Show | Daily Motivational Talks
1454 | Lisa Nichols: “You Don't Have to Get Ready, You Were Born Ready.”

The Quote of the Day Show | Daily Motivational Talks

Play Episode Listen Later Jul 6, 2022 16:59


Lisa Nichols is back with a powerful story about embracing opportunities, even if you're scared, or the time isn't right, or you don't feel 100% ready.Source: How to Build a Powerful Brand and Explode Your Business | Lisa NicholsGrab your QOD merch!Hosted by Sean CroxtonFollow me on InstagramListen to my new Mindset Coach podcast! Want ad-free episodes? Visit your App Store and download the Stitcher app. Join Stitcher Premium and listen to QOD commercial-free!