The Brand Vibe

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It’s official: brand is the new black. From building your dream job, leveraging your personal brand and marketing yourself on social media… to growing an agency, coaching or consulting business… to launching your online courses and passive income streams… creating the career of your dreams has never been more possible! The Brand Vibe podcast mixes actionable strategy with inspiring storytelling (plus a little tough love) to empower you to step out of your comfort zone and into your power. Host, Nicole Nieves of The Brand Vibe Creative Agency, shares honest, raw insights into entrepreneurship and CEO mom-life while unpacking everything it takes to craft and market an ICONIC brand—all around the life you want to lead. Along with sharing decades of experience as a marketer + brand consultant, Latina founder, and agency-owner, Nicole interviews some of the top leaders, entrepreneurs, and influencers in the industry who share their best-kept secrets behind the success and failures that made them the brand bosses they are today. So get ready to tap into your greatest potential, learn how to make money doing what you love, and confidently own your authentic vibe to create the influence, income and impact you were made for. Join the movement by SUBSCRIBING to this podcast so you don't miss a beat and connect with us in our little corner of the internet below. Let's redefine success and take over the world, one bad-a$$ brand at a time! CATCH A VIBE ON THE 'GRAM: https://www.instagram.com/thebrandvibe/ JOIN THE BRAND VIBE SOCIETY FB GROUP: https://www.facebook.com/groups/thebrandvibe THE COMMUNITY CORNER + SHOW NOTES: https://thebrandvibe.com/thecommunitycorner THE BRAND VIBE: https://thebrandvibe.com/

Nicole Nieves


    • Mar 4, 2023 LATEST EPISODE
    • monthly NEW EPISODES
    • 33m AVG DURATION
    • 15 EPISODES


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    Latest episodes from The Brand Vibe

    Part 3: The ONLY 3 Strategies You Need to Grow Your Business in 2023 (What the Gurus Aren't Sharing)

    Play Episode Listen Later Mar 4, 2023 24:09


    This is PART 3 of our series on unveiling the ONLY 3 strategies you need to grow your business—no gatekeeping here!The gurus teach you to niche down, be consistent in your marketing and set up bro-marketing sales funnels that create false urgency to sell your services—all things you no longer feel aligned to.So if you are an expert, thought leader, course creator, consultant, coach, or agency owner trying to build your own brand and business doing what you're passionate about, STOP doing what the gurus tell you...And start implementing these 3 things like clockwork. On part 3, we break down exactly HOW to optimize your sales through a powerful combination of live launching & evergreen funnels so you're making money all year long.WE'RE ON YOUTUBE—@THENICOLENIEVES! Our weekly podcast episodes are officially part of the YouTube Family. Subscribe to our new channel to watch the podcast episodes you love to listen to each week: https://www.youtube.com/@thenicolenieves

    Part 2: Let's Talk Marketing & the Only 3 Things You Need to Grow Your Business as a Digital CEO

    Play Episode Listen Later Feb 27, 2023 32:12


    This is PART 2 of our series on unveiling the ONLY 3 strategies you need to grow your business all around—no gatekeeping here!Today we dive into all things Marketing! The gurus teach you to niche down, be consistent in your marketing and set up bro-marketing sales funnels that create false urgency to sell your services—all things you no longer feel aligned to.So if you are an expert, thought leader, course creator, consultant, coach, or agency owner trying to build your own brand and business doing what you're passionate about, STOP doing what the gurus tell you...And start implementing these 3 things like clockwork. On part 2, we break down exactly HOW to market your expertise online like a boss.WE'RE ON YOUTUBE—@THENICOLENIEVES! Our weekly podcast episodes are officially part of the YouTube Family. Subscribe to our new channel to watch the podcast episodes you love to listen to each week: https://www.youtube.com/@thenicolenieves

    Part 1: The Only 3 Things You Need to Grow Your Business as a Digital CEO

    Play Episode Listen Later Jan 27, 2023 29:08


    The rise of the Digital CEO is massive! Online business coaches, consultants, service providers, agency owners, creators, and online course educators (all Digital CEOs) are among some of the fastest-growing industries these days. But how to start and grow a thriving online business I said it before and I'll say it again—the gurus are NOT doing you any favors in teaching you how to grow a business by simply selling their outdated paint-by-numbers processes. As digital marketing evolves and consumers become even more aware of the BS, you *have* to evolve your online business strategy to survive. So no gatekeeping here! This special 3-part series is going to break down the only 3 things you need to grow a thriving, long-standing business right now starting with today's message: Crafting Your Iconic Brand.Be sure to hit that FOLLOW+ button to stay connected & leave a review if you love what you hear! Come back next week for PART 2 and in the meantime, let's catch a vibe online

    How To Plan Out Your Goals this Year in 8 Simple Steps!

    Play Episode Listen Later Jan 26, 2023 43:48


    Wondering how to bring those big, dreamy, cloud-9 goals to life as an online entrepreneur this year? On this episode, we break down exactly how to plan out your year in 8 simple steps. Stick around to the end where I share exactly what my goals are this year and HOW I'm making million-dollar shifts in my business to make it happen. Then, hop over to our YouTube channel for all the bloopers

    Honest 2022 Year in Review (not just the highlights)

    Play Episode Listen Later Jan 12, 2023 51:06


    Welcome to Season 2! To kickoff, we're getting radically honest in how 2022 really went for us because as online entrepreneurs, it's easy to compare your year to everyone else's highlight reel... But what if you embraced the failure? The lessons learned, the highs, the lows, what went well and what didn't go so hot? Yup, we're going there. This 2022 business retrospective takes a look at some of the biggest changes and challenges I faced this year—and how that's shaped how I'm showing up as a CEO, leader, and digital entrepreneur in 2023.PLUS! I break down the four questions to ask yourself as you reflect on your own year (or any project for that matter!)So sit back, grab a cup of coffee, and join me on this recap ☕️P.S. If you're hearing some pretty funny sound effects, it's because we launched our YOUTUBE CHANNEL > @TheNicoleNieves! Catch the video recording of each podcast episode with fun extras each week at https://www.youtube.com/@thenicolenieves

    Mindset Matters: How to Stay Positive and Focused During Difficult Times

    Play Episode Listen Later Dec 30, 2022 39:57


    As a personal brand, creator, and entrepreneur, navigating tough times personally while running a business can be a struggle—especially when you're the face of your brand. But what if those moments happened for you, not to you? What if you were able to take the time to heal, while still showing up for your community, growing your brand, and embracing your mess as your message?In this special episode from my heart to yours, I'll dive into 3 critical phases I took to bounce back from hardship, reset my mindset, and take back my power... and share tangible tips you can walk away with to weather any storm.

    How Are You, Really? Building a lifestyle brand with Jenna Kutcher

    Play Episode Listen Later Aug 25, 2022 26:54


    Ever find yourself instinctively answering, "Fine, thanks..." to the age old question: How are you? Today's guest is the one and only Jenna Kutcher of The Goal Digger Podcast and her new book, "How Are You, Really?" adds an honest perspective on living your truth one answer at a time. In this episode, we talk about how building brands around our lifestyle have helped so many entrepreneurs avoid burnout, how to let your vision guide your future, and of course, book launch secrets that helped her become a New York Times Best Selling Author! You can order a copy of her book https://jennakutcher.com/book (HERE). Follow Jenna Kutcher on https://www.instagram.com/jennakutcher/ (Instagram) and if you loved this episode, please leave a rating + review below! THE BRAND VIBE ON INSTAGRAM: https://www.instagram.com/thebrandvibe/ (https://www.instagram.com/thebrandvibe/ ) TODAY'S EPISODE SHOWNOTES: https://thebrandvibe.com/JENNAKUTCHER (https://thebrandvibe.com/JENNAKUTCHER)

    My 14-Year-Old Son Pinned with Knee by "Off-Duty" Chicago Police Sergeant *Special Episode*

    Play Episode Listen Later Jul 21, 2022 32:24


    On July 1st, 2022, my son was attacked and pinned down by an "off duty" Chicago Police Officer—a Sergeant, to be exact. The allegation? Theft of his son's bike—even though my son had his own orange bike with him. As a mom first, CEO second, who teaches clients to build brands that serve their life + use their platforms to create a greater impact, it's important that I take a moment to use my own platform to share this unjust attack on my innocent, 14-year-old, Puerto Rican son. Warning: this episode contains audio of the event + may be disturbing to hear... not nearly as disturbing as it was for him to experience it. You'll hear a mother's perspective on what it felt like to receive that earth-shattering phone call... and how you can help bring awareness, justice, and accountability to this life-altering experience. Share this message. Tag https://www.instagram.com/thenicolenieves/ (@thenicolenieves )on Instagram or https://www.tiktok.com/@thenicolenieves (TikTok) + visit https://thebrandvibe.com/notinmytown/ (www.notinmytown.co) for the latest updates.

    Steal Olivia Rodrigo's Grammy Award Winning Marketing + Launch Plan

    Play Episode Listen Later Apr 7, 2022 46:29


    It's 'Learn from the Pros: Hollywood Edition' (because being an entrepreneur doesn't have to mean reinventing the wheel.) With 3 Grammys, a broken Spotify record, and a sold-out world tour, Olivia Rodrigo and her marketing team know a thing or two about launching. So what if you could learn from (and duplicate) Olivia's exact launch strategy to help you sell out your next product or offer? From her pre-launch runway to her social media magic, we unpack all the steps she took to go from Disney star to pop music ICON.

    12 Secrets to Successfully Balance Being a Business Owner + Mom

    Play Episode Listen Later Mar 24, 2022 39:05


    "How Do You Do It All?" If I had a dollar for each time someone asked me that, I'd retire a happy camper. As a mom to 3 boys, Latina founder for my creative marketing agency (The Brand Vibe), CEO leading a mixed team of six (full-time, part-time, and contractors), a coach/consultant/educator, wife, daughter, sister (I'm getting tired just reading this list!) I often get asked: "How the heck do you do it all?!" Well, the answer might surprise you! In this episode, I rapid-fire 12 of my best secrets + hacks that help me do what I do best each day. You CAN do it all... trust the pro.

    3 Foundations to Start, Grow, and Scale Your Business

    Play Episode Listen Later Mar 15, 2022 37:57


    Starting your business from scratch? Growing to your first six figures? Scaling to the seven-figure mark you see right ahead of you? Go back to the foundations. I don't know about you, but it seems like every level of business growth comes with its own set of challenges. Just when I've "figured things out" there's another mountain to climb. Can you relate? Here's the beauty in it though—the view on the top of the mountain is absolutely breathtaking and available to you if you just keep going strong. So let's equip you with the tools you need to conquer the climb each time! Every time you face a new version of "I made it! Now what?", revisit these three foundational truths. Every. Single. Time. It doesn't matter what stage of growth you're in or if you're *just* starting to think about starting a business, these three steps will propel you forward–are you ready for it? ___ If you like what you hear, please rate, review, and subscribe to the show! Your support to creating a movement of brand bosses committed to the mission of impact means the world. THE BRAND VIBE ON THE ‘GRAM: https://www.instagram.com/thebrandvibe/ THE SHOW NOTES: https://thebrandvibe.com/

    Avoid the “Get Rich Quick” Trap (Do This Instead)

    Play Episode Listen Later Mar 8, 2022 24:54


    I don't want you to feel like you need to fall into the trap of having to make a quick buck. At the end of the day, if you're just in it to make money, it's not going to last. I want you to have such protection over your personal and business reputation that you take the time to make sure that you do business differently.  In this episode, I'm calling out those that are giving our industry a bad name and dropping 3 key tips to ensure you have what it takes to build your brand, your way. THE BRAND VIBE ON THE ‘GRAM: https://www.instagram.com/thebrandvibe/ THE SHOW NOTES: https://thebrandvibe.com/thecommunitycorner GET YOUR FREE BRAND-U LESSON: https://thebrandvibe.com/freelesson

    2021 Year in Review: How I Slowed Down to Speed Up

    Play Episode Listen Later Mar 8, 2022 42:54


    The beauty of entrepreneurship is knowing that this is a marathon, not a sprint. It doesn't matter if it's one bad month or one incredible year. This is just a moment in time for you. Running a business isn't easy—you're here for the long run—but it IS worth it.  Listen in as we take a look at the *honest* truth behind running a brand that scaled to multi-six figures in less than a year and grew, well, faster than we were ready for–and how I strategically slowed down to sustainably speed up! THE BRAND VIBE ON THE ‘GRAM: https://www.instagram.com/thebrandvibe/ THE SHOW NOTES: https://thebrandvibe.com/thecommunitycorner

    5 Steps to Turn Your Passion Into Profits

    Play Episode Listen Later Mar 8, 2022 32:26


    What if you could actually make real money doing what you love? This is your sign to start the business. Write the book. Become a content creator. Launch the podcast, blog, or offer. I waited until it was a necessity to become an entrepreneur—don't do that. I'm getting raw on my journey to entrepreneurship by sharing my story starting The Brand Vibe. Plus, the five game-changing tips to turn your passions into profit! THE BRAND VIBE ON THE ‘GRAM: https://www.instagram.com/thebrandvibe/ THE COMMUNITY CORNER (SHOW NOTES): https://thebrandvibe.com/thecommunitycorner

    Welcome to The Brand Vibe™ Podcast with Nicole Nieves!

    Play Episode Listen Later Feb 20, 2022 1:51


    Official welcome to The Brand Vibe™ podcast where we highlight the stories, strategies, successes (and yes, the struggles!) of what it takes to not just build a business, but craft an iconic BRAND—all around the life you want to lead. I'm your host, Nicole Nieves, founder of The Brand Vibe™ marketing agency. I'm a brand-obsessed boy mom x3 who's passionate about teaching you how to step into your CEO power, market your brand online, and own your authentic vibe. So if you're ready to join the movement, then RATE, REVIEW, and SUBSCRIBE AWAY! Then grab a glass of wine, café con leche (or whatever you're into these days) and let's catch a vibe. *** IG: https://www.instagram.com/thebrandvibe/ The Community Corner + Show Notes: https://thebrandvibe.com/thecommunitycorner

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