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Send us a textWhat do Jenna Kutcher, Amy Porterfield and I have in common? We all build interactive experiences that drive engagement, generate leads, and gather insights using Interact Quiz Maker. And today, we have the co-founder Josh Haynam on the show to discuss how you can build a better pipeline of ideal clients, go deeper for more meaningful conversion, and stand the test of time as an entrepreneur irregardless of economic conditions. Build your own quiz hereWith love,Robyn xoP.S. If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood. If you would like to learn more about The Mothered Business Mastermind, click here. Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.comClick here to book your call anytime!
In this powerful episode of She Who Paints, Michelle is joined by Canadian artist, author, and mother of three, Brandi Hofer—a creative force known for her bold, expressive portraits and her mission to empower women through art. Brandi opens up about the challenges of burnout, the pressure to do it all, and how hitting rock bottom became the catalyst for redefining her life and creative career. Her artwork has been featured on national television, in international publications, and exhibited at the prestigious Saatchi Gallery. Brandi's work is collected and celebrated by notable creatives and influencers including Jillian Harris, Sarah Baeumler, Jenna Kutcher, Andrew Salgado, Jann Arden, and Sarah Nicole Landry. Brandi shares how she rebuilt her life and art business with intention, boundaries, and joy. If you're a creative soul navigating burnout or seeking alignment in your practice, this conversation is filled with inspiration and truth. Connect with Brandi Hofer: Website: www.brandihofer.ca Instagram: @brandihofer Book: Color Me Happy Connect with Michelle Schultz: Website: www.michelleschultzstudio.com Instagram: @michelleschultzstudio Join the Collector Circle: Sign up here She Who Paints: https://www.instagram.com/shepaintscollective/
In today's episode, Brock Johnson interviews Jenna Kutcher to discuss how to make money on Pinterest in just one hour per week. Jenna shares her expert insights on how to grow on Pinterest and how to leverage the platform for income generation with minimal time investment. We cover the best practices for using Pinterest, including how to optimize your pins, drive traffic, and create a sustainable income stream. If you're looking for a practical Pinterest guide that can help you grow your presence and start making money, this tutorial provides actionable steps to get started and succeed on the platform. Watch On YouTube
Ready to 20x your traffic without running a single ad and do it in under an hour a week? In this episode, Jenna Kutcher is back to share why Pinterest is the most powerful (and most overlooked) marketing platform for entrepreneurs. She shares the strategy that brings in 3M monthly views with 1 hour of effort. We talk about what makes Pinterest so different from Instagram and Facebook, how to repurpose your existing content for maximum ROI, and how to turn that traffic into subscribers and sales. Plus, we get personal about boundaries, burnout, and what it takes to grow your business and your life. Check out our Sponsors: Brevo - Meet the all-in-one marketing and CRM platform for your business. Get started free or save 50% for 3 months with code HAPPY at brevo.com/happy Airbnb - Start making money by listing your home on Airbnb with an experienced Co-host, find a co-host at airbnb.com/host Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at shopify.com/happy The RealReal - Buy and sell luxury clothing, bags, and more on The RealReal. Get $25 off your first purchase when you go to therealreal.com/happy HIGHLIGHTS 00:00 How Jenna got started in the online business and marketing world. 05:45 The most underrated marketing platform you're probably ignoring. 08:00 How to use Pinterest to market physical products and services. 13:00 How to promote your podcast using Pinterest. 16:45 Pinterest strategies to drive traffic and grow your email list. 21:30 How to repurpose your existing content to reach a wider audience. 24:00 How do you get 3 million monthly views with 1 hour of work? 27:00 Tips for coaches, creators, and beginners to grow using Pinterest. 29:30 How do you set boundaries in your life and business? 37:15 What is a “No Script”, and how do you create it? 40:30 How to learn Jenna's Pinterest system for YOUR business growth. RESOURCES Join Jenna's FREE LIVE WORKSHOP to 20x Traffic in 1 Hour A Week Using Pinterest! Get The Pinterest Lab - Your playbook to turn Pinterest into the #1 driver of web traffic in 1 hour per week! Get on the waitlist for our new mastermind HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getglociFollow Jenna: @jennakutcher
What This Season of Change Makes Possible for You and Your Business The online marketing landscape is shifting—and if you've been feeling like your go-to strategies aren't working the same way they used to, you're not alone. But here's the truth: this evolution is your invitation to get smarter, more agile, and more profitable than ever before. In this episode, I sit down with my dear friend Jenna Kutcher to unpack what's really happening in the world of digital marketing—from shrinking webinar show-up rates to why cold audiences are harder to convert (and what to do about it). We're getting honest about the changes we're seeing in our own launches and sharing the mindset and marketing pivots that are helping us stay ahead. If you've been wondering why your organic reach is dropping, if paid ads are even worth it, or whether evergreen funnels still convert, you'll find answers here, plus clear steps to refine your strategies without burning out. Whether you're adjusting to new buyer behavior, exploring alternative ad platforms like Pinterest, or figuring out how to build trust in the age of AI, this episode gives you the clarity you need to stay confident in your business. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Marketing Isn't Broken—But It Is Different Email, webinars, and evergreen funnels still work…if you evolve with them. Buyer behavior has changed, and that shift calls for smarter strategies, better messaging, and more personalized touchpoints. 2️⃣ Your Audience Is Evolving—Are You? Cold audiences need clarity fast, and warm audiences need to feel reconnected. Revisit your avatars, refresh your messaging, and don't assume your audience is the same as last year. 3️⃣ It's Time to Lead with Agility, Not Just Automation Lower show-up rates and smaller cart close days aren't signs of failure—they're signals to show up earlier, sell with clarity, and build trust over time. Strategic pivots (like offering payment plans sooner or trying Pinterest ads) can turn dips into breakthroughs. RESOURCES MENTIONED IN THIS EPISODE: Join Jenna's free Pinterest masterclass, "Create Once, Traffic for Months: My 1-Hr Pinterest Strategy to 120X Your Content's Life" - you don't want to miss it! Click here for details. Try BombBomb for Personalized Video Outreach — bombbomb.com Check out payment plan options — afterpay.com and klarna.com MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.
Today, the delightful and incredible Jenna Kutcher joins K + L for a truly expansive episode that you will undoubtedly be inspired and empowered by. She's an all-around superstar and role model to us, a mother, marketing expert, coach, and a newly published author – something she swore she'd never be.The way she balances energies, of the more mentally taxing things, like her businesses and boundaries; with softer elements of her life, like her growing family and boundless creativity, is such a great example of what's possible if we're willing to do the work necessary to make it happen.Morning Microdose is a podcast curated by Krista Williams and Lindsey Simcik, the hosts and founders of Almost 30, a global community, brand, and top rated podcast.With curated clips from the Almost 30 podcast, Morning Mircodose will set the tone for your day, so you can feel inspired through thought provoking conversations…all in digestible episodes that are less than 10 minutes.Wake up with Krista and Lindsey, both literally and spiritually, Monday-Friday.If you enjoyed this conversation, listen to the full episode on Spotify here and on Apple here.
Starting in real estate can feel overwhelming, but the key isn't diving into Zillow—it's beginning with your dream life. In this segment from my guest episode on the Goal Digger podcast, host Jenna Kutcher and I explore how to align real estate investing with the lifestyle you want to create, starting with vision planning, financial clarity, and mentorship. Learn how narrowing your focus and leveraging communities and mentors can help you confidently make your first investment. GUEST RESOURCES: Jenna Kutcher Website | jennakutcher.com IG | @jennakutcher Goal Digger Podcast Website | jennakutcherblog.com/erikabrown/ Spotify | spotify.com/episode/0NIeEC5xq6EX71crsFvxrL?si=sMfML3r3S42QjsBqT3eXxQ Apple @is-it-possible-to-work-less-and-earn-more/id1178704872?i=1000665014400 RESOURCES: [BACKFLIP] Struggling with property data and financing? Discover Backflip—the all-in-one platform that instantly analyzes properties, pulls high-quality comps, and provides fast evaluations. Plus, apply for loans directly through the app and get help choosing the right investment strategy. Transform your real estate investing today! Click HERE to download the Backflip app. [OILI EXPERIENCE] Use code PODCAST10 to get 10% off your ticket to the Owning It and Living It Experience, November 1-3 in Atlanta, Georgia! Don't miss out on learning from top industry experts like Henry Washington, Kendra Barnes, Jackie and Preston Perry, Lecrae Moore, and more. Plus, I'm giving away a fully renovated house—this year only! No virtual tickets—be in the room to level up your real estate game and immerse yourself in a unique blend of culture and knowledge. Click HERE to get your ticket. [FREE CONSULTATION] Looking to buy, sell, or invest in real estate in Atlanta? My team of expert, investor-friendly agents is here to help! Book a free 15-minute consultation with one of my agents today, and let's figure out your next move together. [FB GROUP] Loving the podcast and want to connect with me and our incredible guests? Join the Owning It and Living It Facebook group! It's your go-to spot for real estate tips, advice, and a supportive community of investors just like you. Join us today and let's take your real estate journey to the next level. Erika Brown IG: @erikabrowninvestor LinkedIn: @erika brown Wealth Within Reach is produced by EPYC Media Network
Feel like your life could use a little spring cleaning? Now it's the perfect time to hit the reset button on your life and business. Let's discuss three essential strategies to declutter your mind, goals, and daily habits." It will make your life feel lighter and brighter. Join our Free Become Empowered community: https://bit.ly/TheJourneyCommunity For more information or to book Sabine for your next event go to: https://www.sabinekvenberg.com/ Watch this episode on Youtube: https://www.youtube.com/@SabineKvenberg Transcript: Feel like your life could use a little spring cleaning? Now it's the perfect time to hit the reset button on your life and business. Let's talk about three essential strategies to declutter your mind, your goals, and your daily habits. It will make your life feel lighter and brighter. Hello, and welcome to my podcast, Become Empowered. My name is Sabine Kvenberg, founder of Impact Communication Coaching. In this podcast, we talk about how to become empowered in our personal and business lives. I feature interviews with successful individuals from various industries who discuss their professional and personal journeys, how they overcame adversities, and the strategies they used to achieve their goals. We must become the person we are meant to be to live the life we are destined to live. The content will inspire you to reach your aspirations and become the best version of yourself. Thanks for tuning in and supporting this podcast. And don't forget to follow our show so you won't miss when we release a new episode. As always, we would appreciate it if you could give us a 5-star rating and leave a review. Now, without any further ado, let's dive into the show. Spring cleaning for Q2 success. Are you ready for some Q2 strategies to win the game? Because at the end, it is a game that we play. And if we also approach it in that playful way, not taking ourselves too serious all the time and say, hey, let's have fun. Because too often, that is the first thing. We don't put the fun in there and then it becomes painful. and hard. Most importantly, don't get lost in a maze of to-do lists. Can anybody relate to that? I certainly have to raise my hand. And if I show you right now, the sticky notes that I have in my hand from a meeting that I had earlier, then it's like, oh, I'm going back down that old road. But I also will give you some solutions to that problem. So stay tuned right here with me. Okay. Maybe you can get lost in a maze of piles of paper. Well, maybe your office is not looking like that. Okay. I sure hope so. But I wanted to give you that visual to see how does it make you feel? Right. It's like, Ooh. It's overwhelming. And don't get lost in a maze of demands from others. Ooh, that is a big one. And that demand can come from many different areas. It can come from your coworkers, from your boss, from your clients, from your family, from your friends. So many demands on you. And that sometimes can get us lost in the maze. Ooh clutter, that is a big one. And then the other is the many yeses we give. If we say yes, yes, yes, yes, yes to so many things, we also say no to the others. Now with that said, do we always have a straight line to the target? No, we don't. We do have Sabine Kvenberg (03:56.709) once in a while, a few detours, as you can see there, but we will reach our target at not getting lost in the maze and end up at dead ends. So when your brain is cluttered with excessive thoughts, worries, or a lack of organization, it can lead to difficulties in focus, decision making and overall cognitive function, potentially increasing stress and anxiety. And let me tell you, I have been there. And sometimes we have to declutter our life. So are you ready to do some spring cleaning? Before we go, and before I share with you all the things that I developed and discovered and implemented, let me share with you a story. The other day I was listening to a podcast and one of my favorite podcasts, Jenna Kutcher, I followed her for many, many years. And I just love her personality and what she does. And she's always very hands on. She's just one of those girls, coaches that shares what's on her sleeve. And she talked about spring cleaning and decluttering. And I thought to myself, that was a great, great, great reminder. And I was so thankful because the longest time I had clutters on my desk, in my bins. because there's always something, there's so many things that I have to do, right? There are so many things that I have to accomplish. There are so many things that I thought, all right, I'll do it later. And what's happening? Sabine Kvenberg (06:23.888) those papers and those piles just accumulated. And what happens is it really gets heavy on your shoulders. It was just weighing down on my shoulders. But most importantly, what you saw, our brain can only comprehend so much. And when there are things, when there are piles sitting, And when there's things from even way, way, way back, it all is stored in our brain. And eventually like the subconscious mind, yeah, you have to do this. Yeah. Later. you have to do this. Yes. Later. So what I started doing besides getting rid of those piles and finally filed that way, I saw all the binders from all the years, me developing my business. And I thought to myself, I, maybe I look at it later. Maybe it comes very handy. Maybe. But I also have to let you know that things changed. What worked 10 years ago doesn't work today. So you have to adjust and adapt. But what's still there are the binders that took up space in my office and space in my little brain because it still was there in the background, right? Thinking, should I look at it? Right? So here I was this weekend and I did some spring cleaning in my office. One of the things was a pile, a pile of business cards. And some of them were nicely organized. that was from this event. that was from last year. that was from two years ago. That was the podfest from three years ago. That was, my God, that was an event I attended 10 years ago. Do you think Sabine Kvenberg (08:47.189) These people still exist. They still have the websites. And here was my thinking. Why did I kept them, keep them? Why have I not thrown them away? Because I thought, yeah, there will be some time to enter them into my email list, right? We all have that thinking, but I've never done it. But here's another way. And Like I said, things have changed. How emails worked 10 years ago, they don't work like this today. You may have a huge list, but it doesn't do you any good if they don't open your email. And if you put them in now, they don't even remember you. And who is that? And then I have to, I have to look at myself. I don't like to be put in to email lists. And this is one of the solutions actually that I'm going to share with you later on about cleaning up your email list. But I don't like that. And then I delete or sometimes I even if it comes, keeps on going, I report them spam. And when you report them spam, it's not good for your list. So what I've learned now is be present with the ones that you have. So here's what I did. I took all the business cards. I had a trash can here and I put them all in here. Sabine Kvenberg (09:58.443) Wow, that was liberating. And here's what I did with my old binders. I had an empty bin and I put them all in there. Now, why did I do this? Because right now I'm writing a book and I thought to myself, well, maybe I need to go back and have some references. However, I know they are not important anymore to take up space in my office. So I put them all in and put that bin nicely organized in a closet that I'm not using. So it's out of sight, but I still know if I need it, it's there. And I did the same thing with like, I had envelopes. I'm not using envelopes anymore. So I had like two stacks of envelopes. I kept a few, the others. I put in plastic bins or bags go to goodwill. Some may still use it, right? Maybe they have a business and they put flyers in there. Great. So I do something good. So that in and of itself, I cannot tell you how liberating it was. Sabine Kvenberg (11:24.145) I felt so much lighter. And that is the power of spring cleaning. And here are three strategies to get more done. Declutter, delete, delegate. And starting out with declutter. I just want you to look at the picture. What do you feel? when you see these pictures. What do feel? I mean, we all feel something different, but it's something like heavy or ugly or just not good, right? Now, on the contrary, how do you feel when you see this picture? For me, it's like breathing. It's kind of, that looks good. It gives you a good feeling because now I know, I know where things are. It's just so much nicer. Now, how about that with your office, right? It's just, it's bugging you down. And my, my office didn't look like that. So, but just to give you that, that picture of, of heaviness and overwhelm, or how about that? It gives you space. And this is with everything. We have to create space for us to be creative, space for us to get things done. And that is the power of spring cleaning. Now you may have everything decluttered, right? You got rid of the piles of paper. You got everything packed away. Let's look at the elephant in the room, shall we? How can we avoid future clutter? And that is even more important than everything that we have done this far. You may have cleaned up your office and I have to raise my hand. Who hasn't been there? Sabine Kvenberg (13:18.091) you got everything straightened out. You got everything clean. But a few weeks later, it just looks the same. That was me. That was me. And the reason being is we don't have a system. So step number one, we have to get organized and it can look many different ways. One have a filing system. It can be a physical system. It can be both a physical system and also a digital system. But especially when papers come in to your office, a mail, a letter, we still get mail, right? Or something that you picked up, something that you want to look later, or some important stuff. Maybe you still have. physical bank statements, you know, everybody is different. It has to be packed away, right? So make sure you take the time and get it organized. or in your drawers. Hey, don't we all have those drawers that, okay, I don't know what to do with this little thing. Let's put it in there. We all have the junk drawers, right? But eventually it's overflowing. And yes, I'm raising my hands. I had it all so nicely organized. But at one point or another, it's like, oh, let me put this in real quick. And then there's so many other things on top of those nicely organized things. And again, what I shared with you earlier is our brains cannot handle the clutter. It's all there, but in the back of my mind or in the back of our minds, the back of your mind is, yeah, what did I do with that connector? What did I do with that? Sabine Kvenberg (15:06.123) thumb drive that had very important stuff on it, right? Now make sure that you have a designated area where you put all your thumb drives. So you don't have to think about that. That frees up that space in your brain that now is free for creative thinking. And most importantly, planning. We got to plan ahead. And when you do those things, when you get organized, That is the first step to be more productive, to get more done. Step number two, adopt a new end of day habit. For me, that was a very important step. And that one thing that I did is I want to have a clear desk. Even if I maybe don't have time to put everything or file everything away. At least my desk is clear and I have a designated bin where I put things to take care of the next day. But I have an end of the day habit and that could be a clean desk. It could be a couple other things. You, you are you. You know, I am me. That was me before. And when you get up the next day and you see that you don't even want to get into your office. And maybe it's not you. I'm not saying that you may have that. Ah, beautiful office, right? But what feels better? The before the after, right? The after, of course. It again gives me that breathing. It just lifts something off my shoulders and makes me want to come into my office and start my day because now I can start my day being creative. So these are the strategies to get more done. And we talked about the decluttering process. So, so, so important. Now let's look at delete. What do we need? Sabine Kvenberg (17:20.503) delete. Number one, that's a big one, emails. As I mentioned earlier, nowadays we got so many emails and that is almost a burden. For the more mature audience, can you think back at the time where the World Wide Web just started and AOL came online with dial in using the it took forever. And then finally you have, you've got mail. Whoa. Wow. You've got mail. that was exciting. You couldn't wait to open up your emails, right? somebody sent me a digital mail. that was the most exciting things of your day, right? Now those days are long gone. And now it's like, how can I declutter? How can I delete? There are actually services out there that help you get unsubscribed from emails that put you in their list automatically. Because there are tons of organizations out there that sell your information, including your emails. So I'm using now a organization. I'll share it with you. And they help me get off lists and being deleted on those lists. But there are still things that we have to do because there's still people that we communicate with that sent us emails and we have to delete them. Otherwise you end up with thousands upon thousands. And again, Sabine Kvenberg (19:11.665) That's one of the things that I did when I started my decluttering process, my spring cleaning. I went in and very briefly looked at the most important ones. And then, you know, what I had to do, it was painful, but I had to click the delete all. 925. Now, could there be an important email in there? Possibly. But you know how liberating it is if you only have 50? Very much so. Okay, what else can we delete? Delete some of your yeses and say no, because for every yes you give or every yes means you have to say no to something else. Right. And we think, my gosh. What if this person that I just said yes to, maybe one day becomes famous? Or that could be an opportunity. Or, well, I want to network with this group and I want to say yes to, yeah, I'm helping you. Yes, I say yes to, of course I'm there for you. That would take away time. for what you really want to do. Now, I'm not saying eliminate all, but you have to discern which project you say yes to and which project you say no to. That is also a very important part of the spring cleaning. And then you have to let go of stuff you don't need any longer. Like I shared with you earlier, the business cards that I collected over the years that I have never followed up with the contacts that I have never followed up with that are never entered into my email list. And that probably half of them don't exist anymore. And even though I thought, well, maybe no, forget about it. Get rid of them. Even your closet, how many dresses or pants or Sabine Kvenberg (21:46.731) jackets are still hanging in your closet that you haven't worn for several years. You may think, well, maybe one day I can fit into it anymore. Or well, maybe in 10 years or maybe in 20 years, I have a reunion with my class and I could show off in that dress. Forget about it. Right? Now, if it's a sentimental piece from a loved one that is no longer there, I do have a dress from my mother and I probably will keep that. But that's okay. That's a sentimental reason. But there's so many things that I'm not wearing. And when you get rid of it, you make space for new things, for new dresses, right? Or in your office, make space for new things to come into your life and your business. And then the last thing, delegate. So how can we delegate things? Well, there many different ways. Ask for help. One way can be get a virtual assistant. And you know, you can start out in very many different various ways. I used to have a virtual assistant who just did a couple posts for me. in my social media. That is one way. Now I have a beautiful, wonderful, wonderful virtual assistant, Sabrina, who's helping me with many other tasks besides doing and helping me with my social media, but also being here in my community as we grow and is also doing other things for me. So that might be a way. for you to get help. But if you are not there yet, it's okay. You can exchange services. So maybe someone is good doing social media and you are not, but someone is not good with the finances or someone is not good with online, whatever you do. So you can say, Hey, how about I will do this for you and you do that for me. Sabine Kvenberg (24:16.71) All right. Everybody has something that they are good at, but not so much with the other. So that's a possibility. And that's when you work with your colleagues. That's when you work with someone that you met in your networking group and you just exchange you, you bother, so to speak. So you don't have to pay anybody and they have to don't have to pay you. Or simply ask your family or friends, hey, and I know some of you have a family member who is good doing the online stuff. Ask them. They're happy to help you. Right. But that is important. At one point, if you want to grow, if you want to keep your sanity, ask for help. So Those are the strategies to get more done. Declutter, delete, delegate. And these are the results you're going to get. Instead of ending up the end of the day with thousands of sticky notes and being totally exhausted, you have extra time to just chill. Right? Now, you know me. Action creates change. Only if we take action. So here we go. Number one, set a date and put it on your calendar. Sabine Kvenberg (26:41.576) And I wrote, let's do it now. So I want each one of you to take out your calendar, either your physical calendar or your digital calendar, and look for a date that you will do your spring cleaning, applying all the things that we talked about that you've learned. Okay? Let's do it now. Second, make a commitment to always end the day with a clear desk or delete your email junk, right? Whatever it is for you. These are just examples, right? Wherever you are, right? If you run a physical business, I have done that too for many years. What could that be for you? Right. Always make sure to have a balanced, I don't think we have cash registered anymore, but you know, whatever you need to do at the end of the day that everything is accounted for. Right. And even if it's okay, make sure that at the end of the day, all the service get their tip, get their cash, whatever it is, we all have different things. But if you are working from home, can only tell you having a clear desk coming in in the morning makes a big difference. And number three, post your progress in our Become Empowered group under WINS and celebration. Okay. So post your progress in our Become Empowered group under WINS. Sabine Kvenberg (28:48.248) and celebration.
Hala Taha built an eight-figure media company using data-driven sales strategies and activity-based selling to close high-value deals. As a successful entrepreneur, she knows that sales success isn't about luck. It comes from mastering the right tools, prospecting strategically, and developing a resilient mindset. In this episode, Hala breaks down how to scale smarter, optimize your funnel, and boost conversions. She also shares insights on leveraging AI in business, tracking your pipeline effectively, and managing deals seamlessly with CRM tools like Pipedrive. In this episode, Hala will discuss: (00:00) Introduction (01:30) Webinar Overview (05:27) Understanding Bottoms Up Sales Strategy (07:48) Activity-Based Selling Explained (10:02) Driver Trees and Performance Metrics (19:39) Becoming a Sales Psychopath with Shelby Sapp (28:40) Pipedrive Demo and Features (34:44) Introduction to Pipedrive (35:48) Optimizing Sales Funnels with Sean Cannell (36:27) Improving Conversion Rates with Russell Brunson (43:13) Analyzing Competitor Funnels (46:44) Prioritizing Sales Calls (50:41) Identifying Fool or Favorite Clients (58:27) Leveraging AI in Sales Hala Taha is the host of Young and Profiting, the number one entrepreneurship and business podcast. She is the Founder and CEO of YAP Media, an award-winning social media and podcast production agency. She also founded YAP Media Podcast Network, a top business and self-improvement podcast network, where she helps business podcasters like Jenna Kutcher, Amy Porterfield, Neil Patel, and Russell Brunson grow and monetize their platforms. Resources Mentioned: Get a free 14-day trial and 20% off your membership with Pipedrive: youngandprofiting.co/sales Pipedrive Slides: youngandprofiting.co/PipedriveSlides Sponsored By: Shopify - youngandprofiting.co/shopify Airbnb - airbnb.com/host Rocket Money - rocketmoney.com/profiting Indeed - indeed.com/profiting RobinHood - robinhood.com/gold Factor - factormeals.com/factorpodcast Rakuten - rakuten.com Microsoft Teams - aka.ms/profiting Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-Commerce, Ecommerce, Negotiation, Persuasion, Inbound, Value Selling, Account Management, Scale, Sales Podcast.
Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle. Emma Tessler, Founder & CEO of Ninety Five Media, has some great advice to help you stand out online. She says it's important to have a clear brand message so your customers always know what to expect. Instead of trying to be everywhere, Emma suggests being consistent on just one or two platforms. To streamline your work, you can take one big piece of content, like a long video, and turn it into different things like short videos, blog posts, and podcasts. Then use platform's data to see what people enjoy the most. Resources: 138: 5 Tips for Your Wine Brand's Social Media | Marketing Tip Monday 140: Does social media impact wine sales? | Marketing Tip Monday 144: Are you using the right message on social media? | Marketing Tip Monday 198: 3 Ways to Talk About Sustainability on Social Media Becoming an Industry Expert on Social Media Emma Tessler | LinkedIn Ninety Five Media Ninety Five Media | Instagram Stop Scrolling, Start Scaling Podcast Turn Your Expertise into More Sales by Becoming a Thought Leader on Social Media, with the Ninety Five Media Team (podcast) Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle. Welcome to Sustainable Winegrowing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Bets Vukmanic executive director. In today's podcast, Craig McMillan, critical resource manager at Niner Wine Estates with Longtime SIP Certified Vineyard and the first ever SIP certified winery. Speaks with Emma Tessler, founder and CEO of 95 Media. Emma has some great advice to help you stand out online. She says it's important to have a clear brand message so your customers always know what to expect instead of trying to be everywhere. She suggests being consistent on just one or two platforms. To streamline your work, you can take one big piece of content, like a long video and turn it into different things like short videos, blog posts, and podcasts. Then use the platform's data to see what people enjoy the most. We know your customers are looking for sustainable wines. In a recent review of 30 studies, customers reported a higher preference for eco and social responsibility labels compared to nutrition labels. Achieving SIP certified gives you third party verification that your vineyard, winery, or wine has adopted and implemented stringent sustainable Standards apply for certification today by going to SIP certified.org and click on Get certified Now. Let's listen in. [00:01:39] Craig Macmillan: Our guest today is Emma Tesler. She is the founder of 95 media. And today we're going to talk about social media. Not surprisingly welcome to the podcast, Emma. [00:01:48] Emma Tesser: Thank you. I'm so excited to be here today. [00:01:50] Craig Macmillan: First of all, let's talk a little bit, get some kind of grounding. How would you describe your company? 95 media? [00:01:55] Emma Tesser: We're a digital marketing agency and we really specialize in creating high converting content. We work with a lot of brands who are posting all the time and just simply not seeing results from that content. So that is usually where we come in and we build out customized strategy. High converting content, build that connection with their community and ultimately finally have their marketing convert into sales for them. At a high level, 95 media is a marketing agency specializing in social media, email and podcast production. [00:02:27] Craig Macmillan: I'm kind of a dinosaur. So what exactly comes under the umbrella of social media? Because that seems to be a pretty big area. [00:02:37] Emma Tesser: It is, it definitely is a big umbrella. So when we talk about social media marketing, we're referring to any marketing content. Content that is marketing a brand on any of the social platforms we manage, profiles for brands on Instagram, Facebook, LinkedIn, Pinterest, TikTok a few other more specific ones to different industries. And really social media marketing encompasses your content, your engagement with your audience, the data that comes in from the content. There are a lot of different. avenues when it comes to your marketing and social media in general, but it is broad. And I think that sometimes that's the overwhelming part about it for some individuals and founders, people who are looking to market a brand, but it really doesn't have to be that complicated. You can really. own one platform really well and see better results by doing that than doing five not so well. [00:03:31] Craig Macmillan: Excellent. And different platforms with these companies, websites, et cetera, that you just discussed. And then content. I wanted to have you kind of elaborate on that a little bit because some things are videos, some things are just audio, some things are just text , what is content and what do we put in content? [00:03:53] Emma Tesser: Well, content looks different as you said, , between different platforms. So there's always opportunity to repurpose content, but oftentimes that looks like reformatting content as well. I'm a really big believer in. Having consistent brand messaging across all of your content, all of your platforms. And sometimes that looks like having the same messaging because when we have consistent messaging across every piece of content, it creates a consistent brand experience for our audience to know who we are and ultimately be able to identify our content without like our brand name on it, which is a whole other level of success. When we look at the individual platforms, You know, Tik Tok is a video only platform. And over on LinkedIn, some people don't think that that's really a video platform, but in fact it is. And LinkedIn is really favoring video content to the point where they actually have a video only feed on the app. Now that looks very similar to Tik Tok because they see the success that's happening over there, like every other platform. So what I would just encourage, if you're looking at content and you're thinking, Well, how do I do this on all the platforms and do it well? And it not be my entire life. I would look at creating one piece of content and then splitting it up into different formats. For example, you could take one 30 second video on a topic of something that, you know, really well, and you could. Reformat that video to be long form. It could be short form. You can write a blog post about it. You can make it a carousel for Instagram. You can pick one photo and transcribe that video into your caption. You can make it into your Instagram stories. You LinkedIn article on it. There's so many ways to go about really looking at how can you repurpose your content and have so many different formats of just one idea. [00:05:42] Craig Macmillan: Why is this important for business? Why can't I just go along like I've always gone along? Maybe I've got a website, put some stuff on there, print advertising, et cetera. Why is social media so important? [00:05:57] Emma Tesser: Well, the reason it's so important is because the way that consumers are finding and discovering brands has shifted. Prior to, you know, call it five years really has been the biggest shift that we've seen on social, but really just this shift towards social media marketing, which has been in the works since about 2015 or so. We used to discover brands through going to Google or through word of mouth. You know, we work with a lot of brands who come, we were like, We used to be just referral. Like we used to get all our business through referral, you know, local, this local, that, and it's just dried up and it's not working the same way it used to. And that is because we're moving towards this culture of social search. There's data that shows that in the last 90 days, 91 percent of consumers used social media and only 84 percent of people went to a search engine like Google. So what. We used to discover on Google, there's actually more people discovering brands on Instagram , than they are in Google today. So in order to stay competitive, in order to be found and to be showing up in the searches that people are typing in and using keywords that maybe you were once showing up on, on Google, you now need to have your content be showing up on Instagram, on Tik TOK, on LinkedIn. So in order to continue growing, it's really a non negotiable going into 2025 to have a social media presence and to have it. optimize to meet your consumer where they're at. [00:07:21] Craig Macmillan: You may have actually kind of already touched on this or answered this. I was thinking that, you know, if you just have an Instagram account, does that count as a social media presence? Do I need to be on all these different platforms? And it sounds like what you're saying is it's better to kind of focus on one or two or three and do those really, really well, rather than try to be everywhere all the time for everybody. [00:07:41] Emma Tesser: Yeah. And I say that because consistency is everything. So if you have the bandwidth for three separate posts per week, it is so much better to have those three pieces of content live on Instagram, then spread it out. So you have one on Instagram, one on LinkedIn, one on Tik TOK, because one post a week is not going to do. Literally anything for you. You need to have consistent quantity of content going out there. So I would really look at one platform and optimize. And strategically approach that platform so that you're finally getting results there before you add on additional ones. Because you'll be able to take the data from that successful content to know what your audience is looking for and begin to just redo that type of content in different ways for another platform down the road. [00:08:30] Craig Macmillan: A friend of mine does a lot of Instagram and she says I've got to have at least one thing per week, one thing per week. Is that a good time frame? Do I need to be posting more often, more frequently, shorter bits? What's the, what's the best strategy? [00:08:43] Emma Tesser: So I don't recommend less than three posts to your feed every week. Less than three posts per week. Again, that's to your feed. That doesn't count like Instagram stories outside of that. But when we look at your feed, the reason why you want to have more content than once per week is because what happens when you post is that the algorithm puts your content out there and it's like, dangling it in front of your audience. It's waiting for people to bite and engage with that piece of content. If they do, then that piece of content starts being shown to more people. If they don't, it then gets suppressed and the algorithm says, Oh, well, people aren't really liking this. We're not going to show it. But when you post more, you have more opportunities for people to bite and to get more people seeing your content. AKA brand awareness. Really, every piece of content you're looking to increase your brand awareness because that's your top of funnel. You have to get more reach. You have to get more impressions in order to bring people down the sales funnel to the ultimate conversion point. So more content ultimately just results in more brand awareness, more engagement with your content, more eyes on your brand, which is truly the goal in order to get more people to buy as a secondary result of that piece of content. [00:09:57] Craig Macmillan: this sounds like getting to folks who are outside just your followers. And, and trying to find new folks to come into your herd, into your house. [00:10:09] Emma Tesser: How do we do that? Is that the question? [00:10:11] Craig Macmillan: Well, no, I was just trying to clarify. So what it sounds like, cause like, I've always been like, Oh, how many followers do they have? And then I'm like, well, how do you get new followers? It sounds to me like maybe it's not just about followers. It's about just exposure in general. [00:10:22] Emma Tesser: It's definitely not about followers. To be honest, that's the metric that I care the least about. We don't work with brands who just want to grow their followers because it's, it truly does not have an impact on your bottom line. What has an impact on your bottom line are the conversations that you're having, the engagement with your content, you know, engagement also looks like your DMS too. Like if you're not looking at your DMS as an opportunity to sell, you're missing a huge opportunity. Your content can only do so much for you. A couple of years ago, your content could do the heavy lifting, but now a huge part of marketing your brand is really your community engagement. And that's the missing piece for a lot of businesses that like, we kind of come in and we change the game for them because A lot of what we do is actually getting into the account us as humans, getting into the account nurturing the people who already know about them to bring them closer to the sale. But really a huge part of our work is outbound engagement and bringing in new eyes to the business. And we do that through starting new conversations, leaving comments on people's content, getting in the groups that your ideal client is in and engaging with that content so that they see that comment. And then go back to your profile. So there's a lot of different angles you can take, but at the end of the day you're trying to increase awareness of your brand, which oftentimes look like your, your reach of your content and your profile. Because ultimately that number has to be bigger for the amount of people who go to your profile to increase and then follow you and then engage with your content and ultimately buy from you. So we're looking at like this funnel down where you have to start with a big pool of people because. We know that only a very small percentage of those people are ultimately going to buy. And that's okay, but we're only going to make as much of that percentage as we increase the, the top line the top line number. [00:12:08] Craig Macmillan: In terms of attracting folks there's a concept that you've mentioned in your on your website and your podcast and your blog, which I think is really interesting, and that's the idea of authority and how important it is to be viewed as an authority in the digital space. How do you define that? Like, what does authority look like? What does it do for you and how do I build it? [00:12:29] Emma Tesser: Authority really means that you're standing out in your industry. . There's not very many original ideas anymore. There's not very many original things that we can all be doing. , if you look at 95 Media, for example, there's a million and one people in social media marketing these days. But what makes us different is the way that we approach our content, the way that we approach our clients businesses, the way that we execute our work, and ultimately what that results in is building authority. Building authority can happen in so many different ways, a great way of looking at it is just leaning into the, how you do things and what makes that different. There's a lot of noise on social and it's easy to feel like You're in a space that's too saturated and it's not worth creating the content because you're just going to get lost in the noise. The thing is, if you have authority and if you have that unique factor to who you are and who your brand is, you do stand out. And that is ultimately going to be the reason why someone chooses to buy from you rather than the person down the street who does the exact same thing. So rather than hide and Hush down the things that set you apart. I would really lean into them because that is really what's going to A make you stand out, B, give you authority and C it drive more sales for you. [00:13:47] Craig Macmillan: How do I identify the things that are going to make me stand out? when talking about like the wine business, or the vineyard side, everybody makes wine. Everybody farms. What's the process that I can go through? Like with one of your clients, how do you help them identify what makes them stand out or what makes them interesting? [00:14:04] Emma Tesser: . So we actually work with a client in the wine space right now. She is a female founder in California where there's not a lot of female winemakers. It's a really unique space and that's a huge part of their mission as well. . Obviously, if you're a mission driven brand leaning hard into that, because the people who care about that mission are going to be your target demographic for buying your product. And that's a really big part of her marketing is, , we're here for female founders. We're here for being inclusive. We're here for, you know, really raising awareness around an audience that. isn't always spoken to on social in that space. If you aren't a mission driven brand, nothing wrong with it, but I would look at your company, your team. If you have like a tasting room associated with your, company, or if you do anything different or slightly unique in any part of your process, sometimes we get caught up. In the details as founders, as business owners, and we start to think that like everything we do is really boring, you know, like, nothing about my day is unique, nothing about the way that we do things is unique, but truly take that step back, maybe ask your team or ask like a really loyal And buyer for you. Ask someone in your life or like a business coach or someone like, what do you think makes us stand out? What do you think makes us different? Because I would bet to say that someone else is going to be able to easily identify those things for you. Given 10 minutes, because they're on the outside looking in, it's really hard to see it when you're in it, but that is also one of the great benefits of Working with an outside marketing team because that's their job. You know, we come in and we identify those factors for our clients in that exact way because it's easy to see it on the outside. And also knowing what matters to your target demographic can help you get closer to that understanding too. [00:15:49] Craig Macmillan: How do I know who my target demographic is? Hahahahaha [00:15:57] Emma Tesser: job. Like that's, that's the whole business, right? I mean, it's, it's easy to say like, well, you know, most people drink wine, but I have limited knowledge of the wine industry and I don't know that the majority of wine drinkers are women, right? So even if you just started there. Now you're focusing on 50 percent of the population rather than 100%. And then could you get a little bit more detailed? Could you look at a more specific age range? Could your branding tell you something about the age range that you're targeting? And then you really just kind of go from there. Not to mention, if you have an existing social media presence, you can go into your analytics and it will tell you who's following you. [00:16:29] Craig Macmillan: And you can use that data to further inform your ideal client avatar. How do I identify what platforms are gonna be best for me? There's, we've talked about this a little bit, but how do I know whether I should focus on video or podcast or blog posts primarily? How how can I decide whether it should be photo? [00:16:47] Craig Macmillan: How do I kind of guess at like which type of content, not content itself, but what form it's in, is probably gonna be most effective for me. [00:16:56] Emma Tesser: the truth is that video is necessary. And that's not the answer anyone wants to hear, but it's not really an option going into 2025, unfortunately, if you want to look at it like that. The thing about video and why I say that is because every platform is favoring video content. So if you back up, like, could you get away with not doing video content? Sure. But will you be competitive against everyone else in your space? No, you won't. Your content is going to get lost because the video content that your competitors are posting are going to get so much more reach, so much more engagement, connect so much more deeply with the target demographic that you're also after, that your photo content is just going to get lost in the shuffle. Then that's going to leave you feeling like it's not worth it. And then you're going to stop posting and then it's never going to work for you. So I would say. Commit to the video content no matter what angle you're taking with your content on social media. And then if you look at a podcast, you know, video is an aspect of podcasting as well. Podcasts give you so many opportunities to reformat and repurpose the content. But I would. Really put your investment, whether that's time or money or content investments into social, your email list things that you have more control over and that are more popular right now versus something like a blog, which is going to be a really long game. It's going to take time to compound versus you're going to get quicker dopamine hits and successes from social or your podcast. So it's, it's an easier thing to kind of start and stay committed to longterm versus a blog, which just feels like you're talking into a void and not going to see the results from for a long time. [00:18:34] Craig Macmillan: Right, right. What about length? That's a conversation I've had with a number of people in terms of like, short and tasty is nice, but then also there are folks that are looking for a little bit more in depth. They're looking for a little more complexity in the story that you're trying to tell. What are your feelings about that? [00:18:50] Emma Tesser: it really goes back to your target demographic. There's not really an overarching answer, I would say, because different. Age ranges, different demographics, different, like, groups are looking for different types of content. What I would recommend doing is testing a variety. So take, like, 90 days to test some short form, meaning like, 10 second videos or shorter, and then test some 30 second videos, test some 90 second videos. On TikTok, you can post up to 10 minute videos, like try everything and see what's hitting with your audience because your audience is going to tell you what's successful versus someone else's audience might like something different. I would probably lean into say that your shorter form content is going to perform better simply because it's going to keep the attention of your audience longer. And what's really important. is actually your watch rate. So how much of the video did your audience watch? You're simply going to get a higher watch rate on a 10 second video than you are in a 90 second video. And so therefore that success metric is going to look like your shorter form content is more successful. But if you get, you know, more comments on a 90 second video, then that's something to consider as well. But I would just really try it all because your audience is going to give you that data on what they really like and what they want more of. [00:20:07] Craig Macmillan: This just made me think of something because it's a constant battle for me personally. Quality. Quality of production , you see things on Instagram, for instance, I'm on Instagram. I'm not on TikTok. So I see Instagram and some things are just really slick. I mean, they look like Hollywood production and other things are just stuff people shot on their phone and you know, maybe it's not quite level and the light's not perfect and et cetera. Maybe the music's not so great. How important do you think the production value is to that success rate? I love having people finally move down the funnel. [00:20:42] Emma Tesser: I would say I think it has a small impact, but it does not have the biggest impact. And I say that because on Instagram, really on any social platform, we're all craving this authenticity from the creator on the other side of the screen. We actually offer a service called quarterly content shoots where we go to our clients and we shoot three months of video content in three hours with them. So it is done, it's batched, it's ready to go. And we shoot all of that content on our iPhone because we don't want it to feel like there's a team between the brand and the person on the other side of the screen. Is there a time and place for professionally shot video? I do. I believe so. You know, we work with a lot of like interior designers and architects where you want to have that professional video shot of like your finished product, home, space, whatever that is. But does that need to be the only type of video you post to social? Absolutely not. Because that is not going to be the content that creates resonance with your audience. That doesn't create connection with your audience. There's just a lot of opportunity to be a little bit more. Real and at the same time care about how the video looks right. Like if you were to see this video right now, I have lights on me, but we're shooting it on my computer. This is not like a high def camera by any means. And I shoot all of my content with good lighting, but all of my content is shot on my iPhone. So there's different ways to improve the quality without spending thousands and thousands of dollars on like a high def camera or, you know, hiring a videographer. None of that's needed. [00:22:09] Craig Macmillan: That's good news. How much time investment are we talking about? So you're saying like three posts a week. But we're talking about short form, very short form. There may be a little bit in camera editing or in phone editing possibly, but not a lot. You don't have a lot of a lot of tools there. If I'm trying to do this myself, there's going to be a steep learning curve on how to do it. And then to create that content is going to take some time. And obviously this is where your company comes in, but like what kind of time investment could somebody expect if they're like, Oh, okay, cool. I'm going to take him as advice and I'm going to do this [00:22:40] Emma Tesser: Well, if you're looking at just the content, you have to consider all of the aspects, right? So you have to consider , strategizing your content, planning it recording it or creating the graphic, writing the caption, doing your hashtags, scheduling it out getting it posted. There's a lot of different aspects when it comes to just creating content, quote unquote. So I would say roughly you're probably looking anywhere between five to seven hours just on the content side of things. There's a lot of variables in there. You know, are you writing a short caption or you're writing a long caption? How long is the video? How many graphics are you making? But I would say for a beginner, probably five to seven hours on the content side of things. Um, Yeah, per week. And then there's the whole other aspect of, well, now you need to engage with your community after you post it. So, I always recommend an hour of engagement on every posting day. So you'd be looking at an extra three hours a week. So, you're really looking at eight to ten hours a week on your content on the very minimal side of things. And You know, listen, a lot of founders don't have that time, and that's why social media marketing does fall to the wayside, and it becomes the last thing on the to do list, which is, as you said, where we come in, and that is why companies like ours exist, because it, it is such an essential part of business today. And it's very time consuming. So it's kind of one of those things that you can't live without, but also it's very hard to find time for it to begin with. [00:24:05] Craig Macmillan: Yeah, yeah, exactly. Which actually brings us around to your story. Your, biography page about us is kind of interesting. How did you get into this? [00:24:15] Emma Tesser: I found social media marketing when I was actually in college for interior design, I was going for my degree in design and I was like fully, fully thought that that was my career path. Had no doubts about it. And then social media marketing kind of fell into my lap when I was working for somebody else. And that was back in 2015 when, you know, marketing on social was. laughable. No one thought it was serious. No one saw the potential, but I really saw opportunity when I discovered it. I was like, hold up, why are we not all doing this? Like, why do brands not see what is about to happen here? And it just really like lit a fire in me. Cause I was like, this is about to explode and I want to be a part of that ride. I really like side hustled, like so many entrepreneurs, I side hustled for five years while I was in the design industry. And then when COVID hit. Brands finally started to wake up and be like, Oh my gosh, like social is the thing that we need. It's the only way we're going to reach our consumer. 95 media really kind of scaled during 2020 and it's just been on an upward journey since then, but it's really because of the impact that social is able to make on our, on our clients, brands, and that is just. What keeps me coming back in the craziness of everything social and how it changes every single day as we all feel. It's really the impact of social media that is so exciting and really rewarding to be a part of. [00:25:35] Craig Macmillan: You were simply asked to take on this task and then you learned it from scratch. [00:25:40] Emma Tesser: I did. [00:25:43] Craig Macmillan: Well, that's inspirational. That's inspirational that [00:25:45] Emma Tesser: Well, to be fair, back in, in 2015, there were a lot less features and there was a lot less like messiness on social. And there, but at the same time, there was. So little educational content on social media marketing. So I actually like podcasting was a huge part of my own education, learning social media marketing. I was listening to like the OG marketers, like Jenna Kutcher and Amy Porterfield back in 2015 in their starting days. And they're still creating content today, but it was really hard to learn. And today there's so much education online about social media marketing, which is beautiful. It's just a little overwhelming because there is so much opportunity out there at the exact same time. We all have to learn marketing to some degree. It's just depends on how far you want to go down that journey before you're like, okay, it's time to hire somebody else to do this for me. [00:26:30] Craig Macmillan: I want to come back to something because I just thought about it. You mentioned data. I'm a, I'm a data person. I love data. Yeah. All kinds. First of all, how do I get it, and then what do I do with it? [00:26:41] Emma Tesser: Yeah, that's a, it's a great question. If we just look at Instagram in particular, cause obviously it's the one that we all know the best Instagram gives you an insane amount of data on everything that you do down to like every single post, every single story that you put out there, it will give you. tons of information on your audience's reaction to that content, including how was it found? What type of people were engaging with it? What were the actions that they took with it? You know, so much. The part of your question that's so good is what do I do with that information? , what do I do from here? I see it. Like, I know it's there, but like, what do we do? What I would recommend doing is actually looking at that data on a weekly basis and then monthly doing a little bit of a zoom out as well, because week to week, your content's really going to fluctuate. You're going to see a lot of like big ups and really low lows and you're going to panic and you're like, well, nothing's working. But really when you zoom out on a monthly basis, you get to see, okay, here are trends. The trend is showing me that video content is far surpassing any photo that I put out there. I got to do more of that or you know, I, I created some graphics this month, but graphics are actually really not doing well. So I'm just going to lean more into just single photos or video content and omit the care, the graphic content for the next month and see how that does. So Cool. Really utilizing that data to say, let's do more of this. Let's stop doing that and then test all over again. It's a lot of A B testing with your data. [00:28:08] Craig Macmillan: That's fascinating. That's interesting., what's one takeaway that you would have, you'd tell growers, or winemakers, or winery owners, founders, on this topic? [00:28:17] Emma Tesser: Well, what I would say specifically to this audience is that your demographic, whether or not you're super clear on it or not, but your demographic is looking for your product on social, like without a doubt, your target demographic is on social. They're buying products on social. And your job is simply to meet them where they're at. That's it. So if you can just get consistent content up there, I can nearly guarantee, this is not legal advice, but I can nearly guarantee that you will see more conversions from your content. The problem and the thing that really holds a lot of brands You know, in this space back is just a lack of consistency and an understanding of who you're talking to. But in fact, your audience, like the female audience, you know, from 21 to like 60 who's drinking wine, like it's a big demographic. They're on social and they're the primary buyers for their household. And not only that, but they're the ones consuming the product. So that is like a win win win across the board for this industry. It really just means if you can get your messaging down and you can create content that really resonates with that audience, you have a massive opportunity to tap into sales that you've never been looking at before. [00:29:27] Craig Macmillan: And I can get a sense of that resonance by looking at my data and seeing who's watching what and when. [00:29:32] Emma Tesser: Yeah. Exactly. [00:29:35] Craig Macmillan: Fantastic. Emma, where can people find out more about you? [00:29:38] Emma Tesser: Yeah. So our website is 95media. co. We're on every social platform, but Instagram's my favorite. It's 90. 5. media all spelled out N I N E T Y. F I V E. media. And we post nearly every single day, so you can find us whenever you're at on, on the platforms. And we also have a podcast, it's called Stop Scrolling, Start Scaling, where we share all things marketing. So if you want to dive a little bit deeper, that's a great show to tune into as well. [00:30:03] Craig Macmillan: Fantastic. Well, I guess today's been Emma Tesler. She's founder and CEO of 95 Media. Fascinating conversation. Thanks for being on the podcast. It's been really fun. [00:30:12] Emma Tesser: Thanks so much for having me. [00:30:17] Beth Vukmanic: Thank you for listening. Today's podcast was brought to you by Vineyard Industry Products. Serving the needs of growers since 1979. Vineyard industry products believes that integrity is vital to building long-term customer, employee, and vendor relationships. And they work hard to provide quality products at the best prices they can find. Vineyard industry products, gives back investing in both the community and industry. Make sure you check out the show notes for links to Emma at 95 Media and their popular podcast. Stop scrolling. Start Scaling Plus sustainable Wine Growing podcast episodes, 138 five tips for your wine brand. Social media 140 the social media impact wine sales. 144 are you using the right message on social media and 198 three ways to talk about sustainability on social media. If you like the show, do us a big favor by sharing it with a friend, subscribing and leaving us a review. You can find all of the podcast@vineyardteam.org/podcast and you can reach us at podcast@vineyardteam.org. Until next time, this is Sustainable Wine Growing with the Vineyard team. Nearly perfect transcription by Descript
On today's episode of The CLS Experience, we have a very exclusive treat. We're diving deep with a true pioneer in the realm of online business, marketing AND entrepreneurship, No big deal.. In an era where many claim expertise based on flashy videos and rented luxury, our guest stands out as a beacon of authenticity and genuine expertise, BIG facts. Launching his first online venture way back in 1996, he's been at the forefront of the digital revolution, shaping the way entrepreneurs approach online marketing. He's not just any expert; he's the #1 New York Times bestselling author of "Launch," a guide that has transformed countless businesses worldwide. His renowned Product Launch Formula isn't just a strategy; it's the gold standard, the longest-running continually updated training in online marketing, AND the impact of his teachings is evident in the success stories of industry giants like Brendon Burchard, Marie Forleo, and Jenna Kutcher, just to name a few. He's just a juggernaut in all facets of life and a terrific human being! Please welcome the visionary, the handsome and trailblazing, abundant Jeff Walker. 5:01 - The Power of Marketing and Mindset17:29 - The Power of Collaboration and AI22:31 - Harnessing AI and Human Connection35:43 - Navigating Business Plateaus and Pivoting41:46 - Starting Small55:50 - Valuable Marketing Insights and ResourcesConnect with Jeff Walker here: jeffwalker.com To join our community click here.➤ To connect with Jeff Walker follow Jeff on Instagram➤ Order a copy of my new book The Reinvention Formula today! ➤ Join our CLS texting community for free daily inspiration and business strategies to elevate your day, text (917) 634-3796To follow The CLS Experience and connect with Craig on Social Media:➤ INSTAGRAM➤ FACEBOOK➤ TIKTOK➤ YOUTUBE➤ WEBSITE➤ LINKEDIN➤ X
If you are in the digital or media marketing world at all, you know about Jenna Kutcher's podcast— The Goal Digger Podcast. You're going to hear how showing up consistently helped me overcome imposter syndrome + land a spot on Jenna Kutcher's Podcast and tips to chase your big dreams. This is the "pinch me" episode that it all led to! The full show notes, with links, resources we mention, and podcast sponsors can be found HERE.
REGISTER NOW! → WHAT TO DO, DELEGATE, OR DUMP IN 2025 Ready to captivate your audience and turn engagement into real results? In this episode, Robin and Jennifer chat with Josh Hanum, founder of Interact, to explore how interactive quizzes can transform your lead generation strategy. Discover the psychology behind quizzes and how they create deeper connections by making potential clients active participants. Josh shares tips on building the perfect quiz and how to leverage it for segmentation and scaling. He also explains the use of quizzes at every stage of the customer journey (not just to collect emails), and why real conversations with your audience is the key to business success. Whether you're just starting out with quizzes or are looking to elevate your strategy, this episode can guide you toward creating effective interactive content that resonates with your audience and drives business growth! About Josh Haynam: Josh is the Co-Founder of Interact, a platform that helps businesses create engaging quizzes to boost lead generation. As a student of psychology in marketing, Josh is passionate about understanding human behavior and how it influences decision-making. A life-long learner, he is dedicated to continuous personal and professional growth, always seeking new insights to enhance his work and impact in the marketing field. tryinteract.com Today we will cover: (02:30) The creation of Interact; using quizzes as a marketing strategy (04:25) How a quiz can transform passive visitors into active participants (08:10) Conversion rates of using quizzes as an email list builder (10:30) Interactive content; current trends and strategies (15:30) New consumer behavior and marketing shifts (20:40) Using quizzes for client segmentation (29:30) Understanding segmentation and filtering (35:30) Effective quiz strategies and examples; Mrs. Dow Jones (38:10) Understanding quiz outcomes and providing personalized experiences that resonate; Jenna Kutcher, Harley Jordan (48:25) What makes a quiz actually good? (50:30) Simplifying quiz creation with Interact SEMI CUSTOM BRAND KITS Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director! _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com
When Hala started podcasting, everyone told her it was too late to enter the market. But today, she is known as the Podcast Princess. With creativity and great content, anyone can build a powerful brand and make an impact. While the endless opportunities to create and connect can feel overwhelming, there are proven strategies to help you get started and stand out from the crowd. In episode four of the YAPCreator Series presented by OpusClip, Hala shares inspiring stories and bold strategies from top creators like Gary Vaynerchuk, Jenna Kutcher, and Kelly Roach to help you navigate the creator economy and unlock your true potential as a content creator. In this episode, Hala will discuss: (00:00) Introduction (02:34) Getting Started with YouTube with Sean Cannell (05:09) Self-Discovery and Personal Branding (09:16) Jenna Kutcher on Experimentation and Authenticity (14:11) James Altucher's “Idea Sex” for Creativity (22:13) Energy and Magnetism in Content Creation (26:48) The Impact of Content on Your Vibration (27:20) Finding Your Unique Value (27:41) Mastery and the 10,000 Hour Rule (32:17) The 10,000 Experiments Rule (34:42) Kelly Roach's Conviction Marketing Pyramid (45:40) Streamlining Content Creation with OpusClip (47:02) GaryVee on The Best Time to Be a Content Creator (49:07) Closing Thoughts and Future Episodes Try OpusClip for FREE: Visit https://www.opus.pro/clipanything Resources Mentioned: YAP E278 with Sean Cannell: https://youngandprofiting.co/40GYZCy YAP E316 with Kat Norton: https://youngandprofiting.co/40I34q4 YAP E291 with Gary Vee: https://youngandprofiting.co/41DRxcd YAP E295 with Jenna Kutcher: https://youngandprofiting.co/40FzNw6 YAP E275 with James Altucher: https://youngandprofiting.co/4h2d2bG YAP E155 with Kelly Roach: https://youngandprofiting.co/4h1LfrD More About Young and Profiting Download Transcripts - youngandprofiting.com/episodes-new Get Sponsorship Deals - youngandprofiting.com/deals Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.com
Staying motivated as a content creator is no easy feat. Despite balancing a corporate job and a podcast, Hala Taha made the most of her limited free time to grow a LinkedIn following of 60,000 in just one year. Today, she's a top LinkedIn voice with over 260,000 followers. In the third episode of the YAP Creator Series, Hala unpacks powerful strategies for consistently creating content without burning out. Featuring insights from top minds like Jenna Kutcher, Jeff Haden, and James Clear, you'll learn how to build habits, celebrate small wins, and embrace sustainable growth. You'll also discover how tools like OpusClip can fuel your creativity and streamline your workflow. In this episode, Hala will discuss: (00:00) Introduction (01:15) Getting Started as a Content Creator (04:01) Creating Motivation Through Effort (14:00) Building Habits for Long-Term Success (19:31) Avoiding Burnout and Setting Boundaries (29:37) Trusting Your Gut and Intuition (30:50) Balancing Hustle and Peace (33:05) The Importance of Rest (34:41) Understanding Gap and Gain Thinking (37:44) Measuring Progress and Setting Goals (51:58) Cultivating Luck and Authenticity Try OpusClip for FREE: Visit https://www.opus.pro/clipanything Resources Mentioned: YAP E242 with Jenna Kutcher: https://youngandprofiting.co/40oy6TK YAP E148 with Jeff Haden: https://youngandprofiting.co/4fMo2sm YAP E265 with James Clear: https://youngandprofiting.co/4j4khkC YAP E301 with Dr. Aditi Nerurkar: https://youngandprofiting.co/3PopqGy YAP E130 with Jasmine Star: https://youngandprofiting.co/4h50Qq5 YAP E206 with Benjamin Hardy: https://youngandprofiting.co/4j5nbpm YAP E311 with Case Kenny: https://youngandprofiting.co/4a6KXNz Top Tools and Products of the Month: https://youngandprofiting.com/deals/ More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yapYAP | Young and Profiting Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/
[BACKFLIP] Struggling with property data and financing? Discover Backflip—the all-in-one platform that instantly analyzes properties, pulls high-quality comps, and provides fast evaluations. Plus, apply for loans directly through the app and get help choosing the right investment strategy. Transform your real estate investing today! Click HERE to download the Backflip app. This episode is extra special because it's a FEATURE episode where I was a guest on the Goal Digger podcast, hosted by the amazing Jenna Kutcher. It was a phenomenal conversation, and I knew I had to share it with you! We dove deep into the big question: Is it really possible to work less and earn more? As a former bank manager and busy mom, I felt stuck in the corporate grind, craving more time with my family. That's when I discovered real estate investing—and I haven't looked back since. I shared how I started small, investing just $3,000 in my first rental property, and grew it into a multi-million dollar portfolio. Join us as we uncover the mindset shifts needed to embrace passive income, the importance of valuing your time, and why building a supportive community is a game-changer in your real estate journey. KEY POINTS: - On the nuances of having a passive income - How Erika's exposure to entrepreneurs encouraged her in real estate - Erika's initial real estate investment journey through self-education - The importance of overcoming fear and intimidation in real estate investing - Erika's approach to generating income from a vacation home property - Strategies for balancing business, real estate, and family - The transformative impact of a $37 entrepreneurial class on Erika's business growth - Erika's vision: Create a hub for women and minorities in real estate & personal finance QUOTES: “Instead of looking at that long list of 10 things that I have to do, how can you focus on the one thing that can drive the most impact?" “You need to focus on the $1,000-an-hour task versus spending your time doing a $10-an-hour task – that was a game changer for me." GUEST RESOURCES: Jenna Kutcher Website | jennakutcher.com IG | @jennakutcher Goal Digger Podcast Website | jennakutcherblog.com/erikabrown/ Spotify | spotify.com/episode/0NIeEC5xq6EX71crsFvxrL?si=sMfML3r3S42QjsBqT3eXxQ Apple @is-it-possible-to-work-less-and-earn-more/id1178704872?i=1000665014400 RESOURCES: [BACKFLIP] Struggling with property data and financing? Discover Backflip—the all-in-one platform that instantly analyzes properties, pulls high-quality comps, and provides fast evaluations. Plus, apply for loans directly through the app and get help choosing the right investment strategy. Transform your real estate investing today! Click HERE to download the Backflip app. [OILI EXPERIENCE] Use code PODCAST10 to get 10% off your ticket to the Owning It and Living It Experience, November 1-3 in Atlanta, Georgia! Don't miss out on learning from top industry experts like Henry Washington, Kendra Barnes, Jackie and Preston Perry, Lecrae Moore, and more. Plus, I'm giving away a fully renovated house—this year only! No virtual tickets—be in the room to level up your real estate game and immerse yourself in a unique blend of culture and knowledge. Click HERE to get your ticket. [FREE CONSULTATION] Looking to buy, sell, or invest in real estate in Atlanta? My team of expert, investor-friendly agents is here to help! Book a free 15-minute consultation with one of my agents today, and let's figure out your next move together. [FB GROUP] Loving the podcast and want to connect with me and our incredible guests? Join the Owning It and Living It Facebook group! It's your go-to spot for real estate tips, advice, and a supportive community of investors just like you. Join us today and let's take your real estate journey to the next level. Erika Brown IG: @erikabrowninvestor LinkedIn: @erika brown Wealth Within Reach is produced by EPYC Media Network
The Smart Passive Income Online Business and Blogging Podcast
#845 Are you on a path toward a future you don't truly want? Today's guest felt that way when she was handed a five-year career plan at her corporate job. Trusting her gut, she pivoted to become a massive podcasting and entrepreneurship success story instead! The incredible Jenna Kutcher is joining me for this episode. She is a best-selling author and an educator who helps entrepreneurs build businesses with authenticity and heart. Jenna also hosts the popular Goal Digger podcast, a platform for inspiring conversations on turning passion into income. In this session, we learn how buying a $300 camera changed Jenna's life. We discuss running a wedding photography business, quitting a corporate job, and building a scalable brand. We also dive into podcasting and chat about everything from video versus audio-only shows and how to land industry-leading guests. Jenna's story is a testament to the power of following your passion and creating a business that aligns with your values. Enjoy! Show notes and more at SmartPassiveIncome.com/session845.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this celebratory 100th episode of the Autism Little Learners podcast, host Tara Phillips reflects on her journey of creating the podcast and the resources for autistic children. Joined by her husband Jason, they discuss the inspiration behind Autism Little Learners, the evolution of the podcast, and the impact it has had on listeners and the community. They share milestones, audience feedback, and future plans, including new projects and the importance of maintaining a personal life amidst their work. Gift for listening to the 100th episode: www.autismlittlelearners.com/penguin Takeaways: The podcast started as a way for Tara to cope with grief after losing her father. Creating resources for autistic children was a response to a lack of suitable materials. The podcast aims to provide valuable information to educators and parents. Consistency in posting episodes has been key to the podcast's success. Audience feedback shapes the content and direction of the podcast. The impact of the podcast is felt through listener stories and feedback. Future plans include a second annual Preschool Autism Summit. Tara emphasizes the importance of community in her work. You may also be interested in these supports: Visual Support Starter Set Visual Supports Facebook Group Autism Little Learners on Instagram Autism Little Learners on Facebook Submit a question for the Q&A episodes. Ask me anything and tune in to see if your question is featured on the show!
Natasha Willis is the woman behind the conversational marketing agency School of Bots, which has generated over $70,000,000 for clients like Tori Dunlap, Jenna Kutcher, and even Facebook. In this episode, Natasha reveals how you can use automated direct messages to grow your email list, how to generate more revenue, and her secrets on how to increase your organic reach on Instagram. @natashatwillis → message “JAY” Full transcript and show notes Natasha's Website / Twitter / Instagram / YouTube / LinkedIn *** TIMESTAMPS (00:00) The Chatbot Queen (01:04) What is Conversational Marketing (02:28) Conversational Marketing Platforms (04:40) Understanding the Customer Journey (10:22) DM Automation Tools (14:20) Can You Tell it's Not a Real Person? (18:33) What To Do Before You Get Started (24:14) Does Follower Count Matter? (25:41) Inflated Follower Counts (30:41) The 3 Types of Instagram Posts to Grow (35:34) $400K in 4 Months Strategy (43:29) Simplify to Amplify (45:43) Use Cases for DM Automation (49:28) Using Instagram Stories (53:47) What You Do Next *** RECOMMENDED NEXT EPISODE → #88: Tori Dunlap – Building an audience of millions on TikTok with Her First $100K *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY
Today, the delightful and incredible Jenna Kutcher joins K + L for a truly expansive episode that you will undoubtedly be inspired and empowered by. She's an all-around superstar and role model to us, a mother, marketing expert, coach, and a newly published author – something she swore she'd never be.The way she balances energies, of the more mentally taxing things, like her businesses and boundaries; with softer elements of her life, like her growing family and boundless creativity, is such a great example of what's possible if we're willing to do the work necessary to make it happen.Morning Microdose is a podcast curated by Krista Williams and Lindsey Simcik, the hosts and founders of Almost 30, a global community, brand, and top rated podcast.With curated clips from the Almost 30 podcast, Morning Mircodose will set the tone for your day, so you can feel inspired through thought provoking conversations…all in digestible episodes that are less than 10 minutes.Wake up with Krista and Lindsey, both literally and spiritually, Monday-Friday.If you enjoyed this conversation, listen to the full episode on Spotify here and on Apple here.
Are you tired of overthinking every decision? In this quickie episode, I share strategies to help you make decisions faster and smarter as you approach 2025. I dive into why success loves speed, how to evaluate your choices as investments or debts, and the simple mindset shifts that save energy and reduce stress. I also share powerful tools from some of my favorite mentors like Mel Robbins, Ed Mylett, Jenna Kutcher, and Brendon Burchard to help you align your decisions with your goals. Get ready to take control, save energy, and build a future you love. Check out our Sponsors: Shopify - Sign up for your $1/month trial period at Shopify.com/happy Found - Try Found for free at Found.com/EARN. Constant Contact - Get customized marketing campaigns built for you in just a few clicks. Go to constantcontact.com for your free trial. HIGHLIGHTS Why every choice is either an investment or a debt to your future. How to evaluate the short- and long-term impacts of a decision. How to reduce mental clutter with a simple rule. 1 tip to align your choices with your core values. The visualization hack to take action NOW as your future self. How to feel confident in your decisions. RESOURCES Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow me: @loriharder Follow Chris: @chriswharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness
Add affiliate marketing to your podcast! Hear Jenna Kutcher's tips to monetize a podcast, strengthen relationships, and boost revenue with affiliate links. Today, we discuss: (5:42) The strategies Jenna used to make over six figures this last year without sponsorships (8:25) How to decide which brands to team up with on affiliate campaigns (12:14) Why affiliate links are the perfect tools for monitoring your performance (16:21) Proof that podcasts are incredibly effective in driving affiliate sales (23:31) Avoiding the common mistakes of using affiliate links through your podcast (25:27) The first steps you need to take when starting to implement affiliate marketing (32:13) The best tool to help you launch a podcast and grow your business Listen in and turn your podcast into a sustainable revenue stream that delivers incredible value for your audience! Resources Mentioned in the Episode #722: The Beginner's Blueprint to Passive Income with Digital Downloads with Cody Berman PODCASTING 101: How to Start, Record, and Profit from Your Show FREE Masterclass Follow Jenna Goal Digger podcast instagram.com/jennakutcher jennakutcher.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast. I'm adding a bunch of bonus episodes to the feed, and if you're not following, there's a good chance you'll miss out. Follow now!
Digital Marketing is Transforming: Are You Ready? – Small Business Made Simple Podcast, Episode 321 The digital landscape is shifting fast, and if you're a small business owner, you need to be prepared! In this episode, Jenn dives into the game-changing transformations happening right now, like how ChatGPT has added web search capabilities, and what this means for your marketing strategy. Building on insights from past episodes, Jenn unpacks simple, actionable ways you can adapt to these changes without feeling overwhelmed. You'll learn why prioritizing problem-solving content is now a must, how to optimize for conversational searches (no more plain product posts!), and why short-form videos are key to standing out. Whether you're ready to embrace the shift or you're clinging to traditional strategies, this episode will give you clear steps to ensure your marketing aligns with the new digital age. Don't miss this chance to get ahead in 2025 – tune in now to stay relevant, visible, and impactful!
Want to get more eyes on your products without spending a penny on ads? In this special quickie episode, I'm sharing bonus content that has never aired on the podcast before from two powerhouse guests, Jenna Kutcher and Jera Foster-Fell (aka Jera Bean) to get more eyeballs on your offers through Pinterest and short form video content. Jenna shows how to turn one piece of content into 10 different pins to drive traffic to your offers and Jera shares her top three tips to optimize short-form video performance and keep your viewers engaged. Check out our Sponsors: Shopify - Sign up for your $1/month trial period at Shopify.com/happy Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS How to create 10 different Pinterest pins from one piece of content. Drive more traffic to your website by repurposing content you've already created. How to optimize your videos for better engagement. 3 ways to optimize video content. ONE THING you should be doing with your cover photos on Instagram and TikTok. Jera's tip to improve video retention rates and boost algorithm performance. RESOURCES Sign-up for Jenna's Course - The Pinterest Lab HERE Join Jenna's FREE Pinterest Training HERE Check out Jera's Course - The Video Editing Rodeo HERE Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow Jenna: @jennakutcher Follow Jenna's Goal Diggers Podcast: @goaldiggerpodcast Follow Jera IG: @jera.bean Follow Jera TikTok: @jera.bean Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness
Does mindset really matter? If you ask @itsJennyfromtheshopp and me—you'll hear a resounding YES. Tune in today to hear how leveling up our mindsets helped us become 6 figure sellers on Etsy and practical tips for how you can begin to improve both how you feel and your results each day. **“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com STUFF I MENTIONED: ➡️ 1st Mindset Ep with Jenny: #125 ➡️ Cathy Heller Podcast mentioned by Jenny: “Abundant Ever After with Cathy Heller” ➡️ Superhuman app --- meditation/activation app that Lizzie loves: https://www.activations.com/goaldigger (I'm not an affiliate of them, but learned about it from Jenna Kutcher so I'm sharing her link! It will also get you 60% off so – WORTH IT) ➡️ Dr Joe Dispenza—start with Breaking the Habit of Being Yourself: https://amzn.to/4f0GEFu Follow Jenny: TikTok: @JennyfromtheShopp Insta: @ItsJennyfromtheShopp Previous Episodes with Jenny: #25, #67, #96 All about POD Ep 25: https://www.howtosellyourstuff.com/blog/passive-income-with-print-on-demand Becoming a Best Selling POD Designer Ep 67: https://www.howtosellyourstuff.com/blog/print-on-demand-etsy Holiday POD Tips Ep 96: https://www.howtosellyourstuff.com/blog/POD-holiday-tips Jenny's Beginning POD Course: https://bit.ly/3sZdjoF Jenny's POD Design Course: https://bit.ly/3Du55KD CURRENT EVENTS: ⭐Apply to be a Podcast Guest: https://bit.ly/48hFD8X Did you miss the Micro Niche Magic SEO Masterclass? Get the recording PLUS my Etsy SEO Workshop: ➡️ Micro-Niche Magic Masterclass: https://www.howtosellyourstuff.com/micro-niche-magic Save $50 with the code SAVE50 ➡️ Grab the A.I. Digital Product Workshop for Mockups: https://www.howtosellyourstuff.com/ai-workshop Save $50 with the code YT50 --------------------------------------------- ⭐Book a one-on-one Etsy coaching session with Lizzie: https://www.howtosellyourstuff.com/coaching Find me on Instagram and TikTok @HowtoSellYourStuff FREE ETSY MASTERCLASS: https://www.howtosellyourstuff.com/masterclass FREE PDF DOWNLOAD: “4 Strategies I Used to Grow My Etsy Shop from $25 to $6000k/month”: https://www.howtosellyourstuff.com/site/4-strategies-opt-in Grab my UPDATED Etsy Course for physical product sellers: “Listings that Sell 2.0” and learn how to skyrocket your Etsy business: https://www.howtosellyourstuff.com/etsy-listings-that-sell ----- HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ HOW TO SELL YOUR STUFF INSTAGRAM: https://www.instagram.com/howtosellyourstuff/ HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/152 THIS EPISODE IS SPONSORED BY: Everbee is a FREE tool that can help you find trends, products, and niches that are hot sellers on Etsy right now. I use it to learn everything about best-sellers and high performing listings. It shows me how many sales a shop makes from each listing, how much money an individual listing is earning them, how old the listing is, what their tags are and how competitive they are. It gives me an at a glance view of all the shop data and competitor listing data I need to help my students and myself find ways to penetrate the market. Here is a quick Youtube tutorial showing you how I use it: https://youtu.be/4SUdnatddMU And here is a link to get started with a FREE account: https://www.everbee.io/?via=lizzie So if you don't have it yet— jump on that today. I'm so excited for you to get this edge on the market! You're going to love it! AND My most popular freebie— the FREE PDF download where I share the “4 Strategies I Used to Grow My Etsy Shop from $25/month to $6000+/month.” Grab a copy and start leveling up your Etsy shop: https://www.howtosellyourstuff.com/site/4-strategies-opt-in *Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure
Calling all my Etsy beginners! This one is for you! From what it costs to start, to what you can (and cannot) sell, SEO tips, listing image hacks--- and so much more—this week we're talking about everything you need to know to get started on Etsy. **“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com STUFF I MENTIONED:
Ready to turn social media followers into loyal customers without spending hours in your DMs? Jennifer and Robin share the many benefits of ManyChat, an automation tool designed to enhance engagement on Instagram through chat funnels and automated responses. It's an effective way of creating engagement to boost your profile, as well as deliver tailored information to an engaged audience. The tool, popular among online marketers like Jenna Kutcher and Amy Porterfield, helps brands interact more personally, creating a deeper sense of connection and loyalty. Learn how you can streamline your communication, save time, and still deliver that bespoke service your travel clients love! Sign Up to Manychat! Today we will cover: (01:20) Understanding ManyChat and how it works (05:40) The psychology behind ManyChat; building like, know, trust (14:40) Advanced features; flow-builder, FAQs (22:20) How travel advisors can use ManyChat (31:15) Tips for creating effective prompts THE SIGNATURE BRAND A brand suite built on strategy to ensure that your visual identity is cohesive, professional, and attracting your dream clients. TONIC Get 15% off your purchase when you use the code, TiqueSentMe _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehqCHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com
Doing It Online : The Doable Online Marketing Podcast with Kate McKibbin
Ever wondered what differentiates the huge successes of top-tier online businesses from the rest of the pack? It's not just luck or a massive ad budget; it's usually a mix of savvy strategies and behind-the-scenes tactics that most people never see. Luckily for you, I'm no good at keeping secrets! Today I'm sharing exclusive insights from our private podcast, The Secret Funnel Files, to pull back the curtain on what some of the biggest names in the industry are doing to skyrocket their sales and profits. I'll break down the exact numbers and strategies of names like Amy Porterfield, Jenna Kutcher and Evelyn Weiss to show you how they're using below-the-surface strategies to massively boost the sales and profit - and how you can implement them too! These hidden strategies are not optional extras. They are essentials for scaling and sustaining a successful online business. No matter how far you are into business, they're essential for you too. In the next episode, I'm actually going to help you break down and figure out how to start implementing one of these strategies and begin making evergreen sales right away. Click the link below and make sure you don't miss out! LINKS: The Secret Funnel Files Website | Instagram | Programs | YouTube
In today's episode, I'm doing something I've never done before… Critiquing the new website of a well-known entrepreneur, Jenna Kutcher. This is a respectful, yet direct critique about the opportunities I see for Jenna to elevate your new brand. While I've always loved Jenna's websites and look to her for a inspiration as fellow creative. But this time around, I see a few core mistakes that I think are helpful for all of us to take a look at. Especially, for a brand like Jenna's who so many look up to and might want to emulate. I also share: A few personal updates and some fun facts about my daughter (she just turned 5!) A brand new offering that just launched that's just $97 and I'm having so much fun with already! Some key intel about my business mentorship program, YWB, and the last cohort of 2024 And more! To submit your question, visit the show notes. Follow Me On: Facebook
Whewww. What a landmark.Before I dive into today's musings, I just want to acknowledge that. Most people give up before they even reach 10 episodes, and is a nifty little thing called Pod Fade. Also did you know that only 10% of podcasts ever reach the 100 episode mark? Mind Blowing!So my little old podcast is 100 episodes oldIt's funny because on the one hand it feels like I started this podcast such a short time ago, and then on the other hand it feels like it's always been something I have done. Along with this space and Instagram, my podcast is an area where I get to be so creative and I love it.In today's podcast episode [which you can either listen to right here, or by searching for The Slow Living Collective wherever you get your podcasts] I went back and re-listened, alongside you, to my very first episode. I actually got the idea from my favourite podcast, The Goal Digger Podcast by Jenna Kutcher, as she used her most recent episode milestone to relisten to her first ever episode. I really loved the idea, and as I was umming and ahhing about what to do to mark my 100th episode, this felt like the right fit.I'll let you listen to the episode yourself, rather than explaining it here, but I thought I would use this post to describe how I feel 100 episodes in and what the future of The Slow Living Collective podcast looks like.I think the thing I was most grateful for, when I listened back to the first episode, was to find that the values I aligned with and stood by then haven't changed a single bit. I am still the same person, still passionate about the same things, and if anything I stand stronger and more in alignment with them than ever. I can see so much growth in myself and it was fantastic to see. I have always been proud of the person I am and the person I am growing into, but it's not always been easy. But nothing worth having ever is I guess.100 episodes on.The podcast is filled with chat, advice, tips and real life stories about how to weave slow, simple and seasonal living into your life. It's a place where, without judgement, we speak about the ways we can start to slow down and simplify our lives. Sometimes it's me, sometimes it's me with a guest. I feel like it's a wonderful space where you can take what you need and leave the rest. As I always say, everyone's experiences and journey of slow, simple and seasonal living will look different and is as unique as they are.So what's next?More of the same. More helpful tips and advice to meet you where you are at in your slow, simple and seasonal living journey. Usually I have a guest episode every other week, but I will scaling this back a little from now on in order to get a better work/life balance. Podcast recording season is intense for me, and it's a hard one to manage, so I will be moving to one guest episode per month from now and throughout 2025. I only have 7 guest spaces available for the whole of 2025 - so if you fancy coming on and chatting about slow, simple or seasonal living, or something similar, fill out my podcast guest form and I will be in touch soon. Thank you for being here and I would love to know what you think about the podcast, getting to 100 episode and my plans for the future. Also, if you have any suggestions I would love to hear those too. To hear more, visit theslowlivingcollective.substack.com
Get ready for an extra deepdive into all things Etsy trends! We're going over Etsy's early holiday trend report--- AND discussing a detailed overview of the trends I've been seeing. It's time for the HTS family to SMASH Q4! **“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com STUFF I MENTIONED: Check out the Goal Digger Podcast with Jenna Kutcher: https://podcasts.apple.com/us/podcast/the-goal-digger-podcast/id1178704872 Lizzie will be one of three interviews featured on the Monday, October 21 episode! ⭐Register for weekly trend reports and product opportunities emailed straight to your inbox: https://www.howtosellyourstuff.com/offers/JxNYgLnw ➡️Get the FREE Demo of the weekly Etsy Trendspotting email: https://www.howtosellyourstuff.com/request-the-trendspotting-demo ➡️ ULTRA Beginner Zoom Etsy Group Coaching Sign Up: Meeting 1: Wednesday, September 25 from 12-1:30 PM Central Time: https://www.howtosellyourstuff.com/offers/HKVjpXbY Meeting 2: Thursday, September 26 from 6-7:30 PM Central Time: https://www.howtosellyourstuff.com/offers/CNVanhBM?cid=d8aacd55-b11a-41fb-85b8-9c4307700b17 ➡️Digital Product Coaching with Marina and Lizzie—on Thurs, Sept 19 from 7-8:30 PM CST: https://www.howtosellyourstuff.com/offers/L2z6Xo9P Marina's podcast episode #142: https://www.howtosellyourstuff.com/blog/142
DM marketing has been on the rise. Is your business taking advantage yet? Today we're joined by Natasha Willis, the founder of School of Bots. She and her team have generated over $70M of revenue for her clients, which include Mindvalley, Amy Porterfield, and Jenna Kutcher. School of Bots helps online businesses use a DM funnel system to generate qualified leads. It can be intimidating to jump into a DM funnel system, but when you break it down, it's easy and it works. In this episode you'll discover what kind of offer you should use in your DM funnel, how to automate it, and how leveraging technology in a balanced way can help you reach your goals. In this episode, you will learn about: Why the last 12 months have shown such massive growth in DM marketing interest. How Natasha's DM funnel system works, and the types of tools this process uses. The percentage of people that this strategy generally works on. How smaller teams should manage their funnel system. The best way to start building a funnel system so that you don't waste your time. What kinds of words are best to use in your automation system and why. Signs that you have a great offer to drive your audience to. Situations where you should not use a DM funnel. How an automated comment response on Instagram works well, and when to use it. Using your DM conversations to upsell, add value, and grow connections. What it means to be a wild woman: To be free and confident of who you are even when you are also a bit vulnerable. Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. Connect with Natasha: www.instagram.com/natashatwillis www.schoolofbots.co Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com
Margo is joined for another Creative Current Events catch up with the one and only Abby Campbell. They dive into a rich blend of creative insights and practical tips to boost productivity and brand presence - and of course, a little AI. Join them as they discuss their latest favorite articles from the interwebs including Jenna Kutcher's approach to mastering Instagram, complete with her valuable hacks for time management and content organization, a groundbreaking AI copyright infringement case featuring artist Jenga Zhang, and its potential impact on the art world, a creative cat named Momo who aids in the marketing behind a pottery brand, the latest in color-matching technology with the Nix eyedropper tool, how companies like West Elm are redefining Halloween decor, and a whole lot more. Mentioned: Reels from Hans Lorei Design https://www.instagram.com/hansloreidesign Copyright infringement case against AI Image Generators https://venturebeat.com/ai/artists-celebrate-as-copyright-infringement-case-against-ai-image-generators-moves-forward/ Momo the Cat's pottery is selling out! https://www.instagram.com/feeeuuhh/ New color-matching-capturing gadget, Nix https://www.nixsensor.com/mini-3-color-sensor/?_gl=1*1lqdpt6*_up*MQ..*_ga*MTk0MDgxMjAyMC4xNzIzODM2Mjky*_ga_9615G94BKR*MTcyMzg0MzM1NS4yLjAuMTcyMzg0MzM1NS4wLjAuMA..&gclid=CjwKCAjw8fu1BhBsEiwAwDrsjOC-8OZ8yR2qT1KMBGyCUspMN-TpK-7_5IEECCQCPHkuw0-fqjKEDBoCM2QQAvD_BwE Jenna Kutcher on Instagram Productivity hacks that actually WORK https://jennakutcher.com/ Article: https://blog.hubspot.com/marketing/instagram-productivity?_hsmi=318394396 Replacing the word “Unfortunately“ in the workplace https://www.thecandidly.com/2019/lets-stop-using-this-one-word-in-professional-settings Summerween https://www.axios.com/2024/07/29/halloween-decorations-michaels-costco-home-depot-summerween https://www.westelm.com/shop/holidays/halloween/?Kenshoo=_k_CjwKCAjw8fu1BhBsEiwAwDrsjFUqGEkX43GdLtzJqsTqyBzf_E5Lalh1H9fJjkon2LtxPyclOzl8mBoCnDYQAvD_BwE_k_&cm_ven=BrandSearch&cm_cat=Google&cm_pla=Brand_Search_Holiday_Exact&cm_ite=west%20elm%20halloween_18579335980_kwd-929824583416&gad_source=1&gclid=CjwKCAjw8fu1BhBsEiwAwDrsjFUqGEkX43GdLtzJqsTqyBzf_E5Lalh1H9fJjkon2LtxPyclOzl8mBoCnDYQAvD_BwE Connect with Abby: https://www.abbyjcampbell.com/ https://www.instagram.com/ajcampkc/ https://www.pinterest.com/ajcampbell/ Connect with Margo: www.windowsillchats.com www.instagram.com/windowsillchats www.patreon.com/inthewindowsill
Episode 86 of I Like Art Podcast: “Leaping without Looking”- Interview with Canadian artist Brandi Hofer. What is a “Be Brave Day”? Canadian artist Brandi Hofer talks about how she uses “be brave days” to go after her big dreams and land amazing opportunities as an artist and business owner. Hear about Brandi's portrait class and how ANYONE can learn her portrait-making techniques. Leave this episode feeling a little braver, energized and more inspired! If you love the show, we would love for you to follow and subscribe or even write a review! Sara releases new episodes on Tuesdays/Wednesdays and loves to share her passion for art for everyone, sharing the stories of today's living artists, telling stories from the studio and most importantly- using this space to encourage YOU discover your creative voice and live more creatively! Thank you again for listening and joining Sara! This episode is sponsored by: Sara's upcoming workshop for artists/creatives: How To Create + Sell Your Artist Calendar, her upcoming Calendar Pre-Sale and the sale of her original paintings. Click here to learn more about the workshop and to register: https://www.saraglupkerart.com/store-1/p/calendarworkshop. Use Code: HAPPY at checkout for 20% off this course. Must register before August 29, 2024 To Pre-Order one of Sara's 2025 Calendars: https://www.saraglupkerart.com/shop/p/2024calendar-x48rn About this episode's featured artist: Taken from Brandi Hofer's website: “Hello, I'm Brandi Hofer, and I wear many creative hats. I'm an artist, muralist, author, podcaster, and educator, with a passion for making meaningful connections through art. I'm proud to be a collected Canadian Artist, with my work exhibited internationally and across North America. Recently, I had the privilege of showcasing my pieces in the vibrant art scene of NYC. A highlight of my career has been the completion of my largest project to date, a monumental 3082 sq/ft mural titled Choose Love and Join Hands in Truth and Reconciliation. Along with the installation of this massive project, we ran an Indigenous Mentorship Program. To celebrate the project we held an unveiling and Final Ceremony with elders blessing, dancing and drumming. This collaboration with my community holds great personal significance. In 2021, I took my commitment to creative education further by founding an Art Academy in partnership with my local public school district, with a focus on inclusivity, diversity, and self discovery. Additionally, I established the Colour Me Happy online Community, Book, and Podcast, aiming to spread creative joy far and wide. In the coming years, I'm excited to take my educational workshops to the next level by building an eco-friendly artist residency and arts centre right here in Canada. My artwork has been featured on national television and has graced the pages of international publications and the prestigious Saatchi Gallery. I'm grateful for the support of collectors like Jillian Harris, Sarah Baeumler, Jenna Kutcher, Andrew Salgado, Jann Arden, and Sarah Nicole Landry (thebbirdspapaya). My studio, where my children and I create, is nestled in the tranquil Canadian prairies. It's not just a space, but a sanctuary for artistic expression and shared moments of creativity.” Connect with this episode's featured artist Brandi Hofer here: Website: https://www.brandihofer.ca/ Instagram: https://www.instagram.com/brandihoferstudios/ Instagram/ Colour Me Happy Community: https://www.instagram.com/colourmehappycommunity/ Facebook: https://www.facebook.com/BrandiLHofer Check out Brandi's Online Portrait Class: https://brandihoferstudios.thrivecart.com/portrait-class/?_gl=1*1cjtoae*_ga*MTQ1NzU0MjQyNS4xNzIzNzY1OTcx*_ga_05JXSG6TKL*MTcyNDc1NjYwMi4zLjEuMTcyNDc1NjcyNS4wLjAuMA.. Listen to Brandi interview Sara on her podcast: Colour Me Happy: https://podcasts.apple.com/dk/podcast/giving-yourself-permission-to-create-overcoming-imposter/id1549968568?i=1000666358155 Things mentioned during the episode: Movie: Atomic Habits Music: Feist The Art Queens Society: https://www.artqueens.co/ Follow I Like Art Podcast on Instagram: https://www.instagram.com/ilikeart.podcast/ Watch the latest I Like Art Podcast Interviews on YouTube: https://www.youtube.com/@ILikeArtPodcast Find Sara Glupker- Podcast host here: Instagram: https://www.instagram.com/saraglupker Website: https://www.saraglupkerart.com Facebook: https://www.facebook.com/SaraStrongGlupkerArtist
How do we make more money and grow our businesses? The answer is simple: we need to sell to more people — and in order to sell to more people, we need to first build strong connections with them. Speaking on a stage, whether in-person or virtual, is a fantastic way to get in front of new audiences and build that know, like, trust factor quickly... but knowing how to sell from the stage will take your speaking opportunities to the next level!My guest for this episode of The Business of Thinking Big has built a global reputation as your go-to guy when you want your presentation to get clients, not just claps. Through his coaching and Sell From Stage Academy® program, Colin Boyd has helped hundreds of entrepreneurs worldwide speak and sell with confidence (including big names such as Amy Porterfield)!During this conversation, Colin shares some of his top tips for both new and seasoned speakers, from the value of showing up in break-out rooms to the simple bio hack that will instantly transform how the world sees you.In this episode, you'll discover: How Colin signed 12 new clients after his first presentation (and what the experience taught him)How to get in front of new people eager to hear your message — and 3 things to consider about a potential audienceHow to maximize the benefit of a speaking opportunity and tell stories that convertGuest bio: Colin Boyd has advised the biggest names in the industry to speak and sell from both virtual and live stages, including Amy Porterfield, Jenna Kutcher, Anthony Oneal, Julie Solomon, and Carrie Green. He is a Certified Speaking Professional who has been on the professional speaking circuit for over a decade. His signature program Sell From Stage Academy® helps coaches and course creators turn every presentation into a money-making machine.Timestamps: 00:32 Meet Colin Boyd03:05 First presentation story05:47 Life coach journey08:24 Why is speaking so powerful?12:42 Break-out rooms & workshop story15:37 Finding new audiences20:04 Infusion selling23:24 Storytelling & core premise30:32 Paid v. unpaid35:13 One great talk36:48 Final tip38:17 Question round44:08 ConclusionLinks mentioned: Colin Boydcolinboyd.co Instagram: @colinboyd The Conversion Story FormulaStephen Covey—Learn with me: Mamapreneur Success Path - Free Audio Training Connect with me: Facebook: facebook.com/liannekimcoach Instagram: @liannekimcoachJoin the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: mamasandco.com Instagram: @mamasandcoPodcasting support:theultimatecreative.com copymagic.agency
Ready to kickstart your entrepreneurial journey or looking for a refresher on some essential tips? Join us as we dive into key insights from Season 4 that will help you start, build, and grow your business. To kick off Season 5, we're revisiting some of the most valuable advice from experts and successful small business owners like Amy Porterfield, Kat Norton, Jenna Kutcher, and more. Whether it's mastering your mindset, pinpointing your target audience, networking like a pro, or cracking the social media code, we've got you covered.In this episode, you'll learn how to:(02:05) Cultivate a Success-Oriented Mindset(03:02) Network Effectively for Business Growth(04:24) Define and Reach Your Target Audience(06:13) Build a Comprehensive Marketing Strategy(07:44) Leverage the Power of Email Lists(09:55) Implement Effective Social Media Strategies(13:36) Stay Persistent and Keep Moving Forward
This episode was originally aired on the Goal Digger Podcast with host Jenna Kutcher on April 24, 2023. Send us Fan Mail Support the Show.RESOURCES/LINKS➡️Join the Say It Out Loud Group.➡️Order my book, SAY IT OUT LOUD➡️Schedule a 30 min Creative Strategy Session➡️Come Say Hi on Instagram!➡️10 Questions to Ask Yourself to Become More Confident➡️Reveal Your Best Business Idea In 20 minutes Video Training➡️How to Get Through Anything Audio TrainingONLINE TRAININGS:➡️Shop all my trainings here.
Elevating Your Brand: The Impact of Hiring a Fractional CMO In a recent episode of "The Thoughtful Entrepreneur Show," host Josh Elledge engaged in a compelling conversation with Jessica Shirra, a fractional CMO for seven-figure brands and the founder of Navi, a boutique fractional CMO agency. They explored the unique advantages of hiring a fractional CMO, the specialized services provided by Navi, and the transformative impact these services have on businesses. This blog post distills the key insights from the episode, offering actionable advice and detailed explanations to guide listeners and readers alike.A fractional CMO (Chief Marketing Officer) is a marketing executive who works with companies on a part-time basis, providing high-level strategic guidance without the full-time commitment. This role is particularly beneficial for businesses that need expert marketing leadership but may not have the resources to hire a full-time CMO. Jessica Shirra's agency, Navi, specializes in working with six and seven-figure brands, particularly those with digital products such as membership subscriptions, courses, and e-commerce. Navi's approach emphasizes data-driven decision-making and comprehensive business assessments, ensuring that marketing strategies are tailored to align with the business's goals and resources.One of the significant benefits of hiring a fractional CMO, as shared by Jessica, is the relief it provides to founders and CEOs, allowing them to focus on other critical aspects of their business. Navi's professionalism and elevated standards have been praised by clients, resulting in overall business improvement. Ideal clients for Navi are established businesses with sufficient revenue or funding, an adequate marketing budget, and existing marketing support to implement the strategies developed by the fractional CMO. For businesses looking to elevate their marketing efforts without the commitment of a full-time executive, exploring the services of a fractional CMO like Jessica Shirra from Navi could be a transformative step in their growth journey. About Jessica Shirra:Jess Shirra is a Fractional CMO, and the founder of Fractional CMO School. Her days are spent supporting her 7-figure clients, helping them grow their membership + course businesses. Additionally she mentors other marketers to launch and grow their own Fractional CMO business. With more than 15 years in the field, she's led marketing for both high-growth startups, well-known global names like Lululemon, Pottery Barn, Jenna Kutcher, Strava, and Deloitte to name a few. Jess' philosophy is rooted in customer-first marketing, which she believes makes marketing and sales effortless and cultivates fiercely loyal brand advocates. She upholds that the key to true excellence is focusing on doing fewer things, but executing them exceptionally well.About Navi:Navi is a boutique agency offering Fractional CMO and contract marketing services to high-growth D2C brands on a fractional and project basis. We specialize in marketing for memberships, online education, high-ticket digital offerings, and e-commerce.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Navi website athttps://www.jessicashirra.com/Check out Navi on LinkedIn athttps://www.linkedin.com/company/hire-a-cmoCheck out Jessica Shirra on LinkedIn athttps://ca.linkedin.com/in/jessicashirraDon't forget to subscribe to The Thoughtful Entrepreneur and thank
NEW brand, who dis?! Visit http://www.jennakutcher.com to witness the magic! A lot of times when we think about a rebrand, we think about new logos and colors… and as you'll hear in this episode, there was a lot of that. But through this process, there was also a lot of discussion about what the Jenna Kutcher brand IS; how to make it reflect ME and what I stand for and who I am becoming. In this episode, I'm peeling back the curtain on what went into the new brand, why it came about, who played a role in helping get it done, and how we went about it. Whether you're building your first or your fifth brand, my goal for this episode is to help you start to think about your own brand and if you need a little update, too! This rebrand was a labor of love from everyone involved from start to finish, and I'm so proud to say that I think we've created something uniquely, undeniably ours. To see the new brand in its entirety, visit http://www.jennakutcher.com to witness the magic, or any of my social media platforms @jennakutcher! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/rebrand Thanks to our Goal Digger Sponsors: Your home might be worth more than you think. Find out how much at airbnb.com/host! Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal. Use code GOALDIGGER for 15% off your first Lume purchase at https://www.lumedeodorant.com! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
Episode Summary: Renée Marino provides an engaging and insightful discussion about her journey in the entertainment industry, touching on themes of communication, perseverance, and entrepreneurship. Renee began dancing at the age of 3 and continued to nurture her passion for the arts through college, eventually landing her first professional role as a lead singer and dancer in a casino show. Despite facing thousands of rejections, Renee's unwavering commitment to her craft led her to significant roles, including her Broadway debut in "West Side Story" and a pivotal role in Clint Eastwood's film adaptation of "Jersey Boys." Further exploring her multifaceted career, Renée talks about her transition from stage performances to becoming a best-selling author and communication expert. She underscores the significance of authentic interaction in building relationships and advancing in any professional field. Renée's approach to auditions and industry connections highlights the necessity of authenticity and emotional intelligence, advocating for a supportive rather than competitive mindset among peers. She shares practical tips on networking, the strategic use of social media, and the importance of personal branding in establishing a successful career in dance and beyond. This podcast not only charts Renée Marino's impressive journey through dance, film, and Broadway but also offers valuable lessons on resilience, personal branding, and the art of communication, providing listeners with a comprehensive toolkit for personal and professional growth in the competitive world of entertainment. Show Notes: (0:03) Dance industry insights and communication skills. (2:07) Pursuing a career in the entertainment industry despite rejection and focusing on controllable factors. (7:26) Perseverance and determination in the entertainment industry. (13:05) Auditioning for a movie role after performing on Broadway. (16:30) Embracing inner confidence and quieting negative self-talk. (22:40) Acting career, auditioning, and connecting with others in the industry. (28:01) Communication, writing, and entrepreneurship. (30:43) Connecting with others through authentic communication and self-awareness. (36:22) Connecting with others through storytelling, active listening, and speaking up. (42:40) Dance training, self-care, and career development. (46:40) Maintaining individuality in a competitive industry through self-awareness and authenticity. (52:00) Embracing imperfections, staying true to oneself, and pursuing passions. (56:29) The importance of perseverance and hard work in achieving success in the entertainment industry. Biography: Renée Marino grew up as a singer, dancer, actress who became a Broadway Star and is now an International Keynote Speaker, Connection Expert, and Best-selling Author who can be seen as Frankie Valli's wife, Mary Delgado, in the movie "Jersey Boys," directed by Clint Eastwood. She helps business owners and entrepreneurs communicate confidently and effectively through simple and easy tools in person and online. Her best-selling book, Becoming a Master Communicator, endorsed by Dean Graziosi, Russell Brunson, Bryan Adams, Chazz Palminteri, Jenna Kutcher, Dhomonique Murphy, and many more, is a powerful guide for those struggling to have clear and honest communication in a world driven by digital technology. She has graced the Broadway stage in “West Side Story”, “Pretty Woman the Musical”, “Jersey Boys”, “Chaplin” and “Wonderland”, and has been featured in People.com's "Ones to Watch," Variety, and The Huffington Post. Renée was the co-host of Tony Robbins and Dean Graziosi's "World Summit" and the opening speaker for the ASPIRE Tour alongside Mark Cuban, David Goggins, Marcus Lemonis, and Codie Sanchez. Connect on Social Media: https://www.instagram.com/iamreneemarino https://www.facebook.com/IamReneeMarino Webpage https://www.reneemarino.com/
Jenna Kutcher unexpectedly felt empty after she hit her goal of six figures as a wedding photographer. Burnt out, she cut her workload in half to reclaim her time and happiness. As a result, she reignited her creativity and inadvertently built a million-dollar business. Now, she is the ultimate entrepreneur slash mom, managing several income streams without sacrificing her peace of mind. In today's episode, Jenna shares some actionable advice and entrepreneurial wisdom that helped her figure out her direction. Jenna Kutcher is a successful entrepreneur, digital marketing expert, and author of How Are You, Really? She hosts the top-rated Goal Digger podcast, which offers practical business advice. In this episode, Hala and Jenna will discuss: - Turning a $300 camera into a million-dollar business - How she built a hit podcast from her spare closet - How to keep your team lean and focused - Authenticity in business and life - How perfection can turn into procrastination - When to rest and not quit - How she balances multiple income streams - The role of intuition in business success - Jenna's journey to work-life harmony - The impact of personal values on success - And other topics… Jenna Kutcher is a successful entrepreneur, digital marketing expert, and social media influencer. She initially gained prominence as a wedding photographer, transforming a $300 Craigslist camera into a successful business. She is best known as the host of The Goal Digger podcast, a top-rated show that offers practical business advice. She is also the author of the bestselling book How Are You, Really? Connect with Jenna: Jenna's Website: https://jennakutcher.com/ Jenna's LinkedIn: https://www.linkedin.com/in/jennakutcher/ Jenna's Twitter: https://twitter.com/jennakutcher Jenna's Instagram: https://www.instagram.com/jennakutcher/ Jenna's Facebook: https://www.facebook.com/jenna.kutcher/ Resources Mentioned: Jenna's Podcast, The Goal Digger: https://podcasts.apple.com/us/podcast/the-goal-digger-podcast/id1178704872 Jenna's Book, How Are You, Really?: Living Your Truth One Answer at a Time: https://www.amazon.com/gp/product/B09G6SVK5V/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Facet - For a limited time Facet will waive $250 enrollment fee for new annual members! Visit facet.com/profiting for details. Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/
Jenna Kutcher left her corporate job to start a photography business. But by the time she had scaled it to six figures, she was burnt out. Bent on finding a more sustainable path, she started several side hustles. Today, she runs a multimillion-dollar empire. In this episode, Jenna reveals how she diversified her revenue streams to earn more while maintaining a balanced life. She breaks down everything, from affiliate marketing and coaching to hosting on Airbnb. Jenna Kutcher is an entrepreneur, podcaster, and online marketing expert. She hosts The Goal Digger Podcast and is the author of How Are You, Really? In this episode, Hala and Jenna will discuss: - Jenna's transition from corporate America to entrepreneurship - The importance of protecting personal peace and family time - Scaling your business with online courses - Her system for generating seven figures through affiliate marketing - The viral post that launched Jenna's influencer career - Why email marketing trumps social media - Jenna's fulfilling experience with Airbnb - Running an Airbnb with your existing space - Pinterest marketing for entrepreneurs with a small following - And other topics… Jenna Kutcher is an entrepreneur, podcaster, author, and online marketing expert who turned a $300 Craigslist camera into a seven-figure empire. She hosts The Goal Digger Podcast, which provides practical advice for aspiring entrepreneurs. She is also a successful social media influencer and author of the bestselling book How Are You, Really? Jenna works with creative entrepreneurs to build profitable, sustainable, and authentic businesses. Connect With Jenna: Jenna's Website: https://jennakutcher.com/ Jenna's LinkedIn: https://www.linkedin.com/in/jennakutcher/ Jenna's Twitter: https://twitter.com/jennakutcher Jenna's Instagram: https://www.instagram.com/jennakutcher/ Jenna's Facebook: https://www.facebook.com/jenna.kutcher/ Jenna's Podcast, The Goal Digger Podcast: https://podcasts.apple.com/us/podcast/the-goal-digger-podcast/id1178704872 Resources Mentioned: Airbnb: https://www.airbnb.com LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Facet - For a limited time Facet will waive $250 enrollment fee for new annual members! Visit facet.com/profiting for details. Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/
Podcaster and digital marketing expert Jenna Kutcher shares a 3-step framework for how you can rewire your brain, become a bigger believer in yourself, and lift up others.Source: MAXOUT LIVE FULL EVENTHosted by Sean CroxtonFollow me on Instagram
In this episode, Steve Fretzin and Kerry Barrett discuss:Being on camera is a requirement - make it work for you.Public speaking and having a camera presence.Tips to do better with camera media content and presence.Performing and speaking to engage your audience. Key Takeaways:When speaking to a group, in person, or on camera, you do not want to fall into legal speak. You need to speak to who your audience (or client) is in a way that they understand.Look at the camera, not at your screen. It gives a connection with the audience that appears you're looking directly at them.Your voice is what creates the connection. Make sure you use your voice to repeatedly bring the audience in.Preparation is key in your webinars. Know what your purpose is, know what your goal is, and keep your audience engaged from start to finish. "You want to have a very specific agenda, you want to have very specific language, and you want to recognize that people tune out if you look like you don't have a specific purpose, or frankly, if you're boring." — Kerry Barrett Join our interactive webinar, "Quality Over Quantity: Attracting More Qualified Clients" on June 11th, and secure your spot today! Sign up now at lawmatics.com/webinars Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Goal Diggers Podcast with Jenna Kutcher: https://jennakutcherblog.com/goal-digger-podcast/ Connect with Kerry Barrett: Website: https://www.kerrybarrett.com/ The Kerry Barrett Show Podcast: https://www.kerrybarrett.com/podcast/YouTube: https://www.youtube.com/@IAmKerryBarrettLinkedIn: https://linkedin.com/in/kerrybarrett/Twitter: https://twitter.com/IamKerryBArrettFacebook: https://www.facebook.com/IAmKerryBarrettInstagram: https://www.instagram.com/iamkerrybarrett/TikTok: https://www.tiktok.com/@iamkerrybarrett Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
In my work as a health and meditation coach, I often reach for my favorite medication when working with clients: the mental rehearsal. This powerful practice will help you step past your insecurities, anxieties and blocks in order to envision and prepare for the changes you are seeking in your life. When I led past client Jenna Kutcher through a mental rehearsal, she experienced a beautiful and impactful vision that led her to change key aspects of her life in order to bring what she saw to fruition. She writes about the incredible experience in her book, How Are You, Really? When Jenna released her book I was honored to be invited to share a mental rehearsal with her readers. Today, I'm sharing that mental rehearsal with you! Book your complimentary 20-minute Breakthrough Call with Erin here! https://calendly.com/rawbeautytalks/20min?month=2023-10 Are you loving the show? We'd be so grateful if you could share the show with a friend, and leave a rating and a review on Apple Podcasts!
Ready to 20x the traffic to your website without spending a dime on ads? Jenna Kutcher is back to share why you need to leverage the power of Pinterest to grow your business. If you are already creating content for Instagram, email, podcast, or blogs you're leaving so much money on the table by not repurposing that same content on Pinterest, directing people straight to your offer. HIGHLIGHTS 04:30 How Jenna expanded from wedding photographer to podcaster, course creator, and business mentor. 09:00 Using Pinterest for marketing and finding success across niches. 13:00 How to promote your podcast using Pinterest. 16:45 How to drive traffic to your website and capture email. 21:30 Repurposing content and optimizing marketing efforts. 24:00 Are blogs still relevant in 2024? 28:45 Using Pinterest for business growth and email list building. 33:00 How do you set and keep such great boundaries in your life and business? 37:30 Creating deeper friendships and setting different boundaries during different seasons. 41:15 What is a “no” script? How do you create it? 46:00 Using Pinterest for business growth. RESOURCES Join Jenna's FREE LIVE WORKSHOP to 20x Traffic in 1 Hour A Week Using Pinterest Get glōci HERE Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. My book: A Tribe Called Bliss FOLLOW Jenna: @jennakutcher Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness
Why Pinterest is the most low-risk way to direct tons of traffic, leads, and sales to your business. Imagine spending just one hour a week, or even less, to unlock unbelievable amounts of traffic, leads, and sales. My friend, it's all possible when you start to step up your Pinterest game! Pinterest is not your average social media platform, actually, it's not even social media at all (more on that later!) – it's a pure ROI goldmine that's just waiting to be explored. To help guide us through everything Pinterest has to offer, I'm joined by the amazing Jenna Kutcher. Jenna is a multimillion-dollar business owner, New York Times best-selling author, and truly fabulous Pinterest expert. Today, she shares her proven strategies to help you effortlessly generate engagement toward your website, blog, sales page, or wherever your heart desires. And the best part? No constant posting, no social media fatigue, and no more fighting a difficult algorithm. If you're just getting started in entrepreneurship, feel nervous about showing your face on social media to grow your email list, or you're still in the side hustle phase of your business, this episode is for you! With Pinterest, you can organically direct a ton of traffic to your company in the most low-risk way possible. You'll hear all about: 4:18: How Pinterest completely shifted Jenna's business strategy 6:15: The ways Pinterest is different than social media 10:44: Why you should focus on monthly views on Pinterest, not followers 13:00: The anatomy of a perfect pin and the science behind the algorithm 20:41: Tips for reviving an old Pinterest account 23:09: The importance of the captions on your pins 30:20: Understanding the trends on Pinterest 34:18: Everything to know about optimizing your pins for traffic and engagement Listen in and see for yourself how easy, doable, and economical it is to grow your email list and your business on Pinterest. Trust me, you'll love it! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast. I'm adding a bunch of bonus episodes to the feed, and if you're not following, there's a good chance you'll miss out. Follow now!
Every year there is a new wave of Superstars that pops off into stardom. In this episode, we're sharing how to set yourself up to be one of them! We're fortunate to be in circles with incredible people with massive influence today because we put ourselves in rooms and supported peers that were on similar paths as us and kept growing together. Tune in for the key to rising to your next level of stardom, what you NEED to have on your calendar in 2024 to set yourself up for success, and the room we are intentionally curating to help our network become your network, instantly. HIGHLIGHTS 03:45 Are you focusing on the wrong thing to grow your influence? 06:30 The mastermind we did years ago that connected us with Lewis Howes, Jay Shetty, Jenna Kutcher, Jasmine Star and more. 11:15 What we are making sure is on our calendar in 2024 for epic next level networking. 13:00 How to make our network your network overnight. RESOURCES Grab 1 of the last spots of our Dinner Series and make our network - your network overnight! Get glōci HERE Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. My book: A Tribe Called Bliss FOLLOW Follow me: @loriharder Follow Chris: @chriswharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness
This special episode of the School of Greatness is brought to you by TikTok Shop. Visit TikTokShop.com/podcast to learn more.Today we dive into the world of entrepreneurship and starting a successful side hustle. Lewis sits down with 3 accomplished entrepreneurs who share their invaluable insights on how to turn your passion into profit. They discuss the importance of taking that first step, overcoming self-doubt, and building a resilient mindset. Throughout the episode, you will learn practical strategies for identifying your niche, leveraging your skills, and creating a thriving side hustle. Join us on this journey of empowerment and transformation as we explore the keys to becoming a successful entrepreneur!Rory Vaden discusses how to monetize your side hustle and eventually go all-in on your dream. He discusses the biggest mistakes you're making on social media when it comes to the process for monetizing your personal brand, how to generate leads and get over the fear of selling, what most people get wrong about sales and marketing, and so much more.Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick & mortar business, successfully scaling his business to six locations in three years. Since then he has scaled and exited 7 companies – his most notable exit was the majority sale of his licensing company for $46.2M. If you're ready to learn how to become a master salesperson, quiet your ego, turn any “No” into a “Yes” when negotiating, and make the leap into scaling your own side hustle, this episode is for you!Jenna Kutcher turned her creativity into massive success. She's a photographer, entrepreneur, and podcaster helping dreamers run authentic, profitable businesses. She is also host of the top-rated Goal Digger Podcast, she's helped thousands redefine success and chase bold dreams through her decade-long work as a leading online personality and educator. We discuss work/life balance, and why we should all value time over money.In this episode you will learn,How to become a master salesperson, quiet your ego, and turn any "No" into a "Yes" when negotiating, empowering you to scale your side hustle successfully.Insights on redefining success, emphasizing work/life balance, and the profound value of prioritizing time over money, guiding you toward a more fulfilling entrepreneurial journey.How to monetize your side hustle, addressing common social media mistakes, lead generation strategies, conquering the fear of selling, and dispelling misconceptions about sales and marketing, equipping you with actionable steps to grow your business.The importance of taking that crucial first step on your entrepreneurial path and the methods to overcome self-doubt, thanks to the wisdom shared by accomplished entrepreneurs in this episode.Practical strategies for identifying your niche, leveraging your skills, and creating a thriving side hustle, setting you on a transformative journey toward becoming a successful entrepreneur.For more information go to www.lewishowes.com/1524For more Greatness text PODCAST to +1 (614) 350-3960Full Episodes:Rory Vaden: https://link.chtbl.com/1148-podJenna Kutcher: https://link.chtbl.com/1271-podAlex Hormozi: https://link.chtbl.com/1522-pod