The Distributor Pubcast

On this episode of the Distributor Pubcast, you'll learn:Why marketing often takes a backseat in a sales-centric distributor businessHow to better communicate your value proposition onlineWhy building trust is so important and why it's at an all-time lowHow to define your target markets or ideal customer profilesHow to document your buyer personas so your team can better market to them onlineHere's some great resources:[BLOG] Creating Personas for B2B Distributor Marketing: The Complete Guide (includes downloadable worksheet)[BOOK] Building a StoryBrand: Clarify Your Message So Customers Will Listen - by Donald Miller[DOWNLOAD] eComm-Wheel of Growth eBook: a proven methodology for building, launching, and growing a B2B eCommerce website that gets results. On tap:Matt -- 2019 Conundrum Red Wine Blend CaliforniaDave -- Ardbeg Old Islay Single Malt Scotch Whisky

What you will learn in this episode:Why it's so difficult to sell commodity products onlineDDS' unique solution to selling packaged gas with better product informationThe evolution of the visual representation of the contentOther applications outside of welding and gasThe importance of letting the website do the heavy liftingHow some of the biggest names in the industry are still in the stone ageLearn more about DDS here -- https://www.distributordatasolutions.com/

What you will learn in this episode:How the packaged gas distribution industry got it's startThe rapid consolidation of thousands of independent distributorsHow industrial gas distributors expanded into additional marketsSelling more hard goods brings serious growthLosing hard goods sales to online distributorsThe future of commerce and how to get onlineProduct content for cylinders and gasesOn tap:Matt: Proper 12 Irish WhiskeyDave: Jack Daniel's Tennessee HoneyKen: Arnold Palmer

What you will learn in this episode:The difference between digital enhancement and transformationOvercoming traditional distributor objections and self-limiting beliefsSeeking to truly understand the problem instead of assuming the solutionDigital transformation is not reactionary, it's evolutionaryA step-by-step guide to thinking through digital transformationConnect with Ateesh on LinkedIn.On tap:Matt: Maker's Mark Kentucky BourbonDave: Westward American Single MaltAteesh: Two Parts Hydrogen, One Part Oxygen

What you will learn in this episode:What is FusionPlus data and how it got started?How did FusionPlus data get into thousands of dealer / distributor stores?The importance of standardization and product catalog taxonomy.How does managed product data help distributors go to market faster and better?What do dealers need out of product data from their suppliers?What does really good product data look like and how does it help sell more products on dealer's webstores?Learn more about FusionPlus here.On tap:Matt: Johnny Walker Black LabelDave: TaliskerBillo: Vodka and Red Bull (yuck) ;)

What you will learn in this episode:How to determine the right kind of data you need to track.Why data without action is useless.What your data telling you about the health of your distribution business.Discover new opportunities to grow your business.The right culture makes all the difference.How to use analytics to improve your pricing strategy on your website.On tap:Matt: Moscow MuleDave: Jose Cuervo TradicionalNelson: Ollitas Cristalino / Water

What you will learn in this episode:The importance of talking to your customer to find out what they want!Why the "omni-service" model is the future of distributionHow the big-box and national brands are pulling business away from independent distributorsA variety of ways online retailers are disrupting traditional distributorsWhy you should add more products and product categories to your websiteOn tap:Matt: Yuengling Traditional LagerDave: Ardbeg Single MaltDavid Gordon: Michelob Ultra... by necessity only. ;)

On this episode of the Distributor Pubcast, you'll learn:Why eCommerce should be a strategic initiativeLeadership is key to B2B eCommerce successWho you need to champion the projectWhat is the "prototype" for an eCommerce managerBest practices for aligning sales and customer adoptionFREE DOWNLOAD: If you haven't done so already, we encourage you to download and read our newest resource from Distributor Marketing University: eComm-Wheel of Growth: a proven methodology for building, launching, and growing a B2B eCommerce website that gets results.On tap:Matt -- All-Day IPA SessionDave -- Blue Agave Tequilla

On this episode of the Distributor Pubcast, you'll learn:Why you should never compare whiskey with a Scotsman.How ES Tech Group was started in the office products industry in the UK.How independent distributors/dealers were able to escape big box and online retailer competition.Four things that independent distributors need to be successful online.How to get started with an online channel for your traditional customer base.LINK: Paddy mentioned TrackSelling by Max Sacks... Learn more here!If you haven't done so already, we encourage you to download and read our newest resource from Distributor Marketing University: eComm-Wheel of Growth: a proven methodology for building, launching, and growing a B2B eCommerce website that gets results. On tap:Paddy -- Dalwhinnie Winter's GoldMatt -- Johnnie Walker BlackDave -- Jameson Black Barrel

On this episode of the Distributor Pubcast, you'll learn:Why high-quality content is so important to online success.Why distributors struggle with sourcing and publishing good product content on their websites.What can manufacturers or vendors do better to serve the supply chain.What it looks like to manage product content in-house.The ultimate best-case scenario. What does a successful product content management program look like?Be sure to checkout our partners, Distributor Data Solutions, to learn more about how they can help you solve the product information challenge.On tap:Matt C. -- A Little Sumpin' Sumpin' AleMatt J. -- Imperial Milk Stout from Nine StatesDave B. -- Talisker Single Malt