The Distributor Pubcast

Follow The Distributor Pubcast
Share on
Copy link to clipboard

Running a distribution business isn't for the faint of heart... and neither is this podcast! Join your merry host, Dave Bent, as he explores topics related to B2B eCommerce so you can build a distribution business that stands the test of time. So go ahead

ES Tech Group


    • Dec 2, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 49m AVG DURATION
    • 14 EPISODES


    Search for episodes from The Distributor Pubcast with a specific topic:

    Latest episodes from The Distributor Pubcast

    Episode 14 - How Punchout Creates "Sticky" Customers with Jeremy Friedman

    Play Episode Listen Later Dec 2, 2022 38:02


    Episode 13 - Sophisticated Tech for Gas & Welding with David Schaer

    Play Episode Listen Later Aug 16, 2022 39:50


    Episode 12 - Making eComm Do More Than Sell with John Cain

    Play Episode Listen Later Jun 30, 2022 30:15


    Episode 11 - 'A New Blend of Sales'

    Play Episode Listen Later Dec 9, 2021 51:26


    Episode 10: Distributor Marketing Sucks (Part 1) - Branding and Messaging

    Play Episode Listen Later Aug 30, 2021 38:05


    On this episode of the Distributor Pubcast, you'll learn:Why marketing often takes a backseat in a sales-centric distributor businessHow to better communicate your value proposition onlineWhy building trust is so important and why it's at an all-time lowHow to define your target markets or ideal customer profilesHow to document your buyer personas so your team can better market to them onlineHere's some great resources:[BLOG] Creating Personas for B2B Distributor Marketing: The Complete Guide (includes downloadable worksheet)[BOOK] Building a StoryBrand: Clarify Your Message So Customers Will Listen - by Donald Miller[DOWNLOAD] eComm-Wheel of Growth eBook: a proven methodology for building, launching, and growing a B2B eCommerce website that gets results. On tap:Matt -- 2019 Conundrum Red Wine Blend CaliforniaDave -- Ardbeg Old Islay Single Malt Scotch Whisky

    Episode 9: Exceptional "Generic" Content for Packaged Gas Distributors

    Play Episode Listen Later Aug 3, 2021 59:26


    What you will learn in this episode:Why it's so difficult to sell commodity products onlineDDS' unique solution to selling packaged gas with better product informationThe evolution of the visual representation of the contentOther applications outside of welding and gasThe importance of letting the website do the heavy liftingHow some of the biggest names in the industry are still in the stone ageLearn more about DDS here -- https://www.distributordatasolutions.com/

    Episode 8: Welding and Gas Distributors Fight for Independence with Ken Thompson

    Play Episode Listen Later Jul 7, 2021 56:05


    What you will learn in this episode:How the packaged gas distribution industry got it's startThe rapid consolidation of thousands of independent distributorsHow industrial gas distributors expanded into additional marketsSelling more hard goods brings serious growthLosing hard goods sales to online distributorsThe future of commerce and how to get onlineProduct content for cylinders and gasesOn tap:Matt: Proper 12 Irish WhiskeyDave: Jack Daniel's Tennessee HoneyKen: Arnold Palmer

    Episode 7: Me-Too Digital Transformation with Ateesh Vankayala

    Play Episode Listen Later Jun 29, 2021 59:06


    What you will learn in this episode:The difference between digital enhancement and transformationOvercoming traditional distributor objections and self-limiting beliefsSeeking to truly understand the problem instead of assuming the solutionDigital transformation is not reactionary, it's evolutionaryA step-by-step guide to thinking through digital transformationConnect with Ateesh on LinkedIn.On tap:Matt: Maker's Mark Kentucky BourbonDave: Westward American Single MaltAteesh: Two Parts Hydrogen, One Part Oxygen

    Episode 6: Fuel for the Ferrari with Steve Bilton

    Play Episode Listen Later Jun 18, 2021 43:44


    What you will learn in this episode:What is FusionPlus data and how it got started?How did FusionPlus data get into thousands of dealer / distributor stores?The importance of standardization and product catalog taxonomy.How does managed product data help distributors go to market faster and better?What do dealers need out of product data from their suppliers?What does really good product data look like and how does it help sell more products on dealer's webstores?Learn more about FusionPlus here.On tap:Matt: Johnny Walker Black LabelDave: TaliskerBillo: Vodka and Red Bull (yuck) ;)

    Episode 5: Turning Analytics Into Action with Nelson Valderrama

    Play Episode Listen Later Jun 4, 2021 53:26


    What you will learn in this episode:How to determine the right kind of data you need to track.Why data without action is useless.What your data telling you about the health of your distribution business.Discover new opportunities to grow your business.The right culture makes all the difference.How to use analytics to improve your pricing strategy on your website.On tap:Matt: Moscow MuleDave: Jose Cuervo TradicionalNelson: Ollitas Cristalino / Water

    Episode 4: Death by a Thousand Cuts with David Gordon

    Play Episode Listen Later May 21, 2021 56:09


    What you will learn in this episode:The importance of talking to your customer to find out what they want!Why the "omni-service" model is the future of distributionHow the big-box and national brands are pulling business away from independent distributorsA variety of ways online retailers are disrupting traditional distributorsWhy you should add more products and product categories to your websiteOn tap:Matt: Yuengling Traditional LagerDave: Ardbeg Single MaltDavid Gordon: Michelob Ultra... by necessity only. ;)

    Episode 3: You Need a (Dream) Team

    Play Episode Listen Later May 14, 2021 45:19


    On this episode of the Distributor Pubcast, you'll learn:Why eCommerce should be a strategic initiativeLeadership is key to B2B eCommerce successWho you need to champion the projectWhat is the "prototype" for an eCommerce managerBest practices for aligning sales and customer adoptionFREE DOWNLOAD: If you haven't done so already, we encourage you to download and read our newest resource from Distributor Marketing University: eComm-Wheel of Growth: a proven methodology for building, launching, and growing a B2B eCommerce website that gets results.On tap:Matt -- All-Day IPA SessionDave -- Blue Agave Tequilla

    Episode 2: Digital Transformation with Patrick "Paddy" Donnelly

    Play Episode Listen Later May 5, 2021 57:19


    On this episode of the Distributor Pubcast, you'll learn:Why you should never compare whiskey with a Scotsman.How ES Tech Group was started in the office products industry in the UK.How independent distributors/dealers were able to escape big box and online retailer competition.Four things that independent distributors need to be successful online.How to get started with an online channel for your traditional customer base.LINK: Paddy mentioned TrackSelling by Max Sacks... Learn more here!If you haven't done so already, we encourage you to download and read our newest resource from Distributor Marketing University: eComm-Wheel of Growth: a proven methodology for building, launching, and growing a B2B eCommerce website that gets results. On tap:Paddy -- Dalwhinnie Winter's GoldMatt -- Johnnie Walker BlackDave -- Jameson Black Barrel

    Episode 1: Distributor Data Solutions

    Play Episode Listen Later Mar 18, 2021 65:15


    On this episode of the Distributor Pubcast, you'll learn:Why high-quality content is so important to online success.Why distributors struggle with sourcing and publishing good product content on their websites.What can manufacturers or vendors do better to serve the supply chain.What it looks like to manage product content in-house.The ultimate best-case scenario. What does a successful product content management program look like?Be sure to checkout our partners, Distributor Data Solutions, to learn more about how they can help you solve the product information challenge.On tap:Matt C. -- A Little Sumpin' Sumpin' AleMatt J. -- Imperial Milk Stout from Nine StatesDave B. -- Talisker Single Malt

    Claim The Distributor Pubcast

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel