Podcasts about b2b ecommerce

Is composable commerce the flexibility manufacturers and distributors have been waiting for? In this episode of the Lessons for Tomorrow Podcast, guest host Brendan Cameron, sits down with Jason Nyhus, President/ General Manager at Shopware. They break down what it actually means to build a modern B2B ecommerce stack, why ERP integration is the make-or-break moment for distributors, and how the right platform can stop competing with your sales team and start empowering them. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them! Connect with: Lessons for Tomorrow: Website // Twitter // Instagram // Facebook // YouTube Brendan Cameron: LinkedIn Jason Nyhus: LinkedIn Resources: Shopware - Website | Shopware Development & Hosting Services

Brent Peterson sits down with Keri Concannon, CEO and Co-Founder, and Olivia Schmid, COO of Beauty Rep — a groundbreaking platform transforming the way medical aesthetics practices discover, learn about, and purchase products from brands.Keri draws on over 20 years of sales experience in the aesthetics industry, including nearly a decade at Obagi Medical, to explain the frustrations that inspired Beauty Rep. From siloed teams to inefficient ordering processes (yes, some practices still fax orders!), the B2B side of medical aesthetics has long lagged behind the consumer world. Meanwhile, Olivia brings a unique perspective shaped by her time at Amazon, Galderma, Allergan, and even a career in law, all of which fuel her mission to bring a seamless, consumer-grade experience to the professional side of the business.Together, they discuss how Beauty Rep serves as a centralized hub where practices — from solo estheticians to large hospital systems — can access multiple brands, educational materials, marketing assets, and place orders in one intuitive platform. They explore the challenges of getting legacy sales reps on board, how AI is being woven into the platform under their trademarked "AesthetiTech" banner, and why the average practice now carries around 14 different brands, making streamlined access more critical than ever.The conversation also covers the evolving landscape of medical aesthetics, including the convergence of regenerative medicine, longevity, and wellness with traditional aesthetics, as well as how AI is influencing everything from injector training to the development of new product formulations. Keri and Olivia also share their outlook on the economy and the exciting momentum building in both the US and European markets.If you're in ecommerce, B2B sales, or the medical aesthetics industry, this is a must-watch episode packed with insights on digital transformation, the future of sales, and how to build platforms that truly serve the customer.Chapters:0:00 – Introduction & Guest Backgrounds2:48 – Passions Outside of Work3:23 – Hockey, Minnesota & Life in Kona4:21 – The Free Joke Project5:05 – What Is Beauty Rep & Why It Exists6:47 – The 35% Sales Rep Problem8:18 – Bringing D2C Experience to B2B9:12 – Legacy Reps & Adapting to Digital Change11:13 – Adoption Challenges & "What's the Catch?"13:00 – How Beauty Rep Helps Sales Reps Daily14:49 – Industry Expectations & Education Access16:33 – AI, AesthetiTech & Smarter Selling18:13 – Legacy Systems: Faxes, PDFs & Hospital POs19:28 – Who Are Beauty Rep's Customers?20:26 – AI in Content & Medical Training22:57 – Economic Outlook: US & Europe25:03 – Shameless Plug: BeautyRep.com

In this episode of the CPQ Podcast, Frank Sohn speaks with Parag Jagdale, Co-Founder and CEO of Unific, about the continued evolution of Quotific, Unific's CPQ and quoting solution for eCommerce-driven businesses. Parag explains how Quotific has developed since his last appearance on the podcast, including deeper integration with Shopify, support for customer-specific price lists, location-based inventory visibility, and improved product catalog search capabilities. He also discusses why Shopify's recent B2B-related enhancements are creating new opportunities for companies that need a more connected quote-to-order process. A major theme of the conversation is the growing need to reduce fragmentation between eCommerce, CRM, quoting, pricing, approval, and order management processes. Parag shares why many customers want sales teams to work primarily inside HubSpot, while still connecting quoting and ordering activity with Shopify. He also explains why Unific has chosen to focus more deeply on Shopify and HubSpot before expanding its integration efforts with platforms such as Salesforce or Microsoft Dynamics. The discussion also covers common challenges in B2B eCommerce and high-ticket B2C selling, including pricing complexity, discount approvals, fragmented workflows, and the difficulty of changing sales rep behavior. Parag shares examples from customer conversations and explains why time savings, easier quote management, and a smoother buyer experience are key adoption drivers. Toward the end of the episode, Frank and Parag discuss the role of AI in CPQ, including product recommendations, customer segmentation, and the potential for AI to improve the buying experience in eCommerce-focused CPQ scenarios. This episode is especially relevant for anyone interested in CPQ, eCommerce CPQ, Shopify CPQ, HubSpot quoting, B2B eCommerce, quote-to-order automation, and the future of AI in CPQ.

Denis Dyli has spent 13 years building Shopify stores for the businesses nobody wants to talk about: industrial suppliers, janitorial distributors, pipe manufacturers. The unsexy stuff. He's now a Shopify Platinum Partner, and he's turning all that pain into an AI-powered deal room that converts messy email RFQs into structured quotes in minutes, not weeks. We get into why B2B and wholesale are fundamentally different buying experiences, how mid-market manufacturers ($20M-$100M) are the most underserved segment in ecommerce, and why your B2B quoting process probably still feels like 1997. SPONSORS Swym - Wishlists, Back in Stock alerts, & more getswym.com/kurt Cleverific - Smart order editing for Shopify cleverific.com Zipify - Build high-converting sales funnels zipify.com/KURT LINKS Uncap: https://uncap.com Denis Dyli on LinkedIn: https://linkedin.com/in/denisdyli WORK WITH KURT Apply for Shopify Help ethercycle.com/apply See Our Results ethercycle.com/work Free Newsletter kurtelster.com The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Summary:70% of B2B buyers are now Millennials & Gen Z digital natives, according to Forrester. This changes the demands B2B sellers face; how B2B buyers source & buy products is evolving.In this episode, we explore the tech ecosystem for B2B commerce, how vendors are evolving to satisfy B2B buyer & seller demands, and the key features and processes that underpin successful B2B commerce.Our guest expert is Jason Greenwood, who runs Greenwood Consulting, one of the leading B2B consultancies & hosts the popular The Ecommerce Edge Podcast.Podcast discussion guide:Most companies overlook a game-changing secret in B2B ecommerce: just how urgently they need to modernise their tech, and what happens if they don't. Jason reveals the critical shifts shaping the future of industrial, regulated and highly complex industries. We explore how AI, agentic commerce and the evolving digital expectations of millennial and Gen Z buyers are redefining B2B sales. You'll discover:Why legacy tech stacks, tribal knowledge and outdated processes are holding companies backHow real-time, AI-powered automation is poised to revolutionise everything from compliance to customer experience.If you're a B2B leader, vendor or agency grappling with modernising complex supply chains, understanding regulatory hurdles, or competing in a rapidly shifting market, this episode is your blueprint for staying ahead. Jason shares behind-the-scenes insights on the industries least served by current platforms and how tailored, compliant solutions will unlock billions in new revenue.We break down:How emerging AI and agentic protocols are making B2B interactions smarter, faster and more seamless than ever beforeThe critical role of compliance, regulation and industry-specific needs in platform selection and digital transformationWhy traditional sales teams resistant to digital are the biggest obstacle, and how to reframe incentives for successThe future of self-serve, conversational and multimodal commerce channels in highly regulated industriesPractical frameworks for identifying your tech gaps, setting realistic expectations and navigating an ever-evolving ecosystem of B2B platformsThis isn't just a tech update; it's a call to action. The market is racing towards a future where compliance, complex products and personalised digital experiences will determine who leads.Jason is a renowned B2B consulting expert, with over 26 years of experience helping manufacturers, distributors and platform vendors unlock digital transformation. His insights could be the difference between falling behind and dominating the next wave of B2B growth.Chapters:[00:30] - Introduction to the episode and guest Jason Greenwood.[02:30] - The impact of AI on B2B buying behaviour.[06:00] - The speed of technological change and adaptation in B2B[09:40] - The importance of human skills versus AI capabilities.[13:20] - The critical role of relationships and trust in B2B commerce.[21:30] - Overcoming legacy sales processes and tribal knowledge issues.[26:00] - The influence of evolving buyer demographics and expectations.[31:15] - Platform evolution: Shopify, BigCommerce and B2B-specific systems.[36:40] - AI-driven agentic procurement.[41:10] - How to evaluate and choose the right B2B platform.[46:00] - Emerging technologies for complex, regulated B2B industries.[56:00] - Strategies for digital transformation in traditional B2B organisations.

Bharat Sharma, is the founder and CEO of Apex, and he spent over a decade building complex B2B commerce platforms through Monsoon Consulting, gaining firsthand insight into the recurring operational challenges mid-market merchants face. Some of those challenges, such as manual and fragmented processes involving multiple buyers, layered approval, and strict financial controls, could not be solved with traditional B2C platforms, and this was when he noticed  a pattern in B2B commerce platforms and why B2C tools are not fit to meet their challenges. Bharat also noticed that almost 65% of B2B executives reported that B2B online commerce is "broken" due to poor data, inefficient processes, and an inability to meet B2C-like convenience standards. Noticing these patterns across multiple projects, and this inspired him to create Apex, a purpose-built platform that addresses these pain points at scale. I recently caught up with Bharat and he spoke to me about his background, what Apex does, the challenges of B2B commerce and more.More about Apex:Apex is an out-of-the-box ready B2B eCommerce product for manufacturers, distributors, and wholesalers. Apex knows B2B e-commerce is hard which is why it makes it easy, providing everything you need, from pricing and quoting to self-serve dashboards. It is ready to go out of the box, so you can focus on growth, not setup.

Is AI actually transforming wholesale distribution, or are we just managing our businesses with better dashboards?In Episode of Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton unpack the real story behind AI enablement, tariff refund chaos, Iran and oil market volatility, Amazon Business strategy, Fed rate policy, industrial M&A, and robotics. This episode connects geopolitics, supply chain economics, B2B eCommerce, and AI adoption into one clear message: technology must enable growth, not just manage operations.What You'll Learn:Why most B2B leaders are not AI ready, and why the issue is structural, not technicalHow to use the Discover, Alert, Guide, Automate framework to enable sales and operations teamsWhat tariff refunds mean for distributors, manufacturers, and downstream customersWhy Amazon Business may be a strategic opportunity, not just channel conflictHow Iran, oil markets, and interest rate policy directly impact wholesale distribution marginsWhy industrial branch traffic is improving despite low consumer sentimentEpisode Highlights:03:15 – Why AI is not the strategy, enablement is09:24 – How unified data across ERP, CRM, and eCommerce uncovers hidden growth17:23 – Iran, oil prices, and why the Strait of Hormuz matters to distributors30:49 – Kevin Warsh, rate cuts, and AI productivity gains35:33 – Tariff refund portal launches, what it means for supply chains45:06 – Industrial branch traffic improves, what that signals for demand56:23 – Why 86 percent of B2B leaders are not AI ready01:07:55 – Tesla Optimus and the future of robotics in manufacturingTools, Frameworks, and Strategies Mentioned:Discover, Alert, Guide, Automate enablement modelAI powered CRM and unified data platformsAmazon Business B2B marketplace analyticsTariff refund portal processEnterprise growth platform strategyIndustrial M&A consolidation trendsClosing Insight:The future of wholesale distribution will not be decided by who adopts AI first, but by who uses technology to enable smarter decisions, faster execution, and clearer visibility across the customer journey.Leave a Review: Help us grow by sharing your thoughts on the show.Learn more about the LeadSmart AI B2B Sales Platform: https://www.leadsmarttech.com/Join the conversation each week on LinkedIn Live.Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.You can also hear the podcast and other excellent content on our YouTube Channel.Follow us on Facebook, Twitter, Instagram, or TikTok.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how wholesale businesses are transitioning from manual processes to integrated digital systems that drive efficiency and growth. Joining us is Yaqub Hosseini from B2B Wave. Yaqub shares how distributors and manufacturers can modernize operations without disrupting their existing systems. Key Highlights Wholesale Bottlenecks: Yaqub explains the key inefficiencies slowing down traditional wholesale operations. Modernization Without Replacement: Yaqub shares how businesses can upgrade systems without starting from scratch. Evolving Buyer Expectations: Yaqub highlights the demand for self service and transparent pricing. Power of Integration: Yaqub discusses how connected systems improve operational efficiency. Real Business Impact: Yaqub explains the measurable gains from adopting digital ordering solutions. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

E-commerce in B2B industrial isn't as simple as launching a storefront. So what does it look like when it works? In this IMC Live session, Peyton and Allen talk with Tyler Simmons of Energy Management Corporation about how VFDs.com has built an e-commerce engine over the past decade — and what it takes to make it work.

B2B e-commerce is evolving rapidly, and manufacturers can't afford to sit on the sidelines. In this episode, Meghan Flynn, VP of E-commerce and Digital at Justrite Safety Group, joins Jeff White and Carman Pirie to unpack the forces reshaping digital commerce in industrial markets. From generational shifts in buying behaviour to the rise of AI-driven and agentic commerce, Meghan explains why traditional assumptions about B2B buyers no longer hold. She explores how personalization, content, and customer journeys have become more complex and more critical than ever. The conversation also delves into the growing influence of Amazon Business, the importance of balancing e-commerce with distributor relationships, and how marketers can position their brands to win in an increasingly automated, competitive landscape. If you're a manufacturing marketer navigating digital transformation, this episode offers practical insights and a forward-looking perspective on where B2B commerce is headed.

https://youtu.be/9jLLr7IPej0 Ethan Giffin, Founder of Groove Commerce and author of Closing the Digital Revenue Gap, is driven by deep curiosity, a passion for technology, and a desire to help businesses solve problems that directly impact revenue. With over two decades of experience in eCommerce, Ethan now focuses on helping manufacturers and distributors build scalable digital revenue channels that complement their sales teams and improve overall business performance. We explore Ethan's Revenue Framework for Manufacturers and Distributors, a practical system for building and scaling digital revenue channels in complex B2B environments. The framework guides companies through Discover, Build, Pilot, Activate, and Optimize—starting with cross-functional alignment and strategy, followed by building the right system, testing it with key customers, scaling adoption across the customer base, and continuously improving performance. Ethan explains why B2B eCommerce is far more complex than a typical website project, how “quiet friction” can silently drive customers away, and why successful digital transformation requires long-term commitment, internal buy-in, and the right systems in place. — 5 Steps to Closing the B2B Revenue Gap with Ethan Giffin Good day, dear listener. Steve Preda here with the Management Blueprint Podcast, and my guest today is Ethan Giffin, the Founder of the Groove Commerce, eCommerce Agency, trusted advisors to manufacturers and distributors, and author of Closing the Digital Revenue Gap. Ethan, welcome to the show.  Very excited to be here, Steve. Very excited to be here. Thank you.  Well, we’ve known each other for quite a few years, probably, I don’t know, five or six years.  2018.  So 2018. So that’s eight. Eight years.  Eight years. Yeah.  Oh my God. Okay.  Eight years.  So we’ve known each other a long time. I think you’ve been on one of the early versions of this podcast as well. But things have changed a lot since then. That was five years ago. And your business has transformed, and you have niched your business dramatically since. So I thought that it would be great to have a conversation and talk a little bit about where you come from, what you’re trying to achieve, what matters to you, and also the system that you developed, which I thought was very impactful for manufacturers. So before we dive into that, tell me about your personal ‘Why’ and how you manifesting it in your business?  How many hours do you have, Steve? How many hours do you have? I think my personal “why” is that I have a deep curiosity about life in general. I've also always enjoyed technology and driving technology, and I've always enjoyed sales. A very odd to put all of that together, but I think that's really has created my personal “why.” I'm just an amazingly curious person and want to continue to learn. And actually love helping people solve their problems that help make them money. It's pretty simple to me in that regard.Share on X If you asked people in my EO chapter, they would say, “Oh, you always ask great questions.” So I just love being curious and helping people.  Yeah, definitely. The area you're working in is very fast-moving, with lots of changes—especially with AI happening and so much innovation in technology. A lot to be curious about. I was personally very curious about the system that you developed. You call it the eCommerce Revenue Program Framework. And we are framework junkies here on the Management Blueprint, and I’d love to learn about what that does for manufacturers, distributors. What are the main pillars, and how does that system work? How do you generate revenue for them? That’s a great question. It’s a great question. So I’ve been building websites for well over 30 years and building eCommerce sites for, I think 22 years at this point. 2004 was my first really in-depth professional eCommerce website. Over that time, I've worked with a ton of different types of organizations, and a lot of common themes started to present themselves. As Groove has continued to evolve, we began to work a lot more with manufacturers and distributors who wanted to create online buyer portals so their customers could come in and buy from them.  And they call it B2B eCommerce, and it’s very different from B2C eCommerce. Generally, you have to be approved to buy. There’s just a lot of things that goes into kind of replacing working with a salesperson, so to speak, in many of these industries. And I just found a lot of common threads. I also found a group of folks who may not be as digitally mature in the eCommerce space as other folks. And I needed to lay out a system that both the CEO, the CFO, the CTO, and the CMO could all understand and work within, and have some level of accountability within that.  Yeah. Just one thing I’d like to mention here. I had a Vistage member when I started my Vistage groups who was running a distributorship, and they really struggled this idea that they wanted to sell online, but they were afraid of upsetting their distributors. They didn't want to be seen as competing with them. So it was a very complex and politically difficult situation. You're probably going to talk about that as well.  Well, it’s a little bit different, right? So the concept of what we’re doing is actually helping someone that has, maybe they’re a manufacturer and they sell to distributors. They’re not selling to the public. They’re selling to an approved group of their customers that are able to come in and buy from them anytime they want 24/7 without human intervention. And so that’s the concept of what we create. So we actually help them create a real digital revenue channel within their organization. And people are like, well, wait, does that mean you don’t need salespeople? No. Most of these organizations have long running sales teams, and actually the sales team can leverage the platforms to help their customers and accounts buy more, so that they can spend more time actually selling than hand-typing in orders and being an order taker.  And so it allows their customers to come in and reorder whenever they want and buy at more frequent intervals and see their pricing, have their payment terms, et cetera. Very different from, say, going to an online T-shirt shop, putting in your credit card, and they ship it to you. Sometimes customers are able to buy on credit, and you’re tracking how much credit they’ve utilized within the ERP system. A very different and much more complex transaction. We think that manufacturers and distributors should have at least 10% of their overall revenue flowing through a digital platform like that. Our average customer is anywhere between $100 million and $400 million in revenue. So that's $10 to $50 million flowing through that channel. And so some industries with more digitally mature customers can go much higher than 10%. And it’s just a much cheaper way to operate.  So let’s say I’m a manufacturer and I manufacture widgets, and these widgets are being distributed through vendors who install these widgets into machines. Retail customers don't really understand our widgets, so we're not selling to retail. We're fully salesperson-based, and we'd like to go online. We'd like to get 10% or 15% of our sales online. What does it take for us to transform our business to partially online?  Yeah. That’s a great question, Steve. That’s a great question. I'm going to walk you through it very simply. I will say most CEOs or VPs of marketing think about a project like this as just a website. That's the wrong way to think about it. This needs to be a true revenue channel within the organization—a true top-down initiative that has accountability from all sides—because it's much bigger than that. If you’re talking about $10, $20, $30, $50, or even $100 million going through a system like this, it's not just about building a website. And that’s a really common mistake that the prospects and customers that we’ve gotten have often done.  Their IT might say, “Oh, we have a WordPress website. Let's use WooCommerce for free.” Or, “I saw Shopify on Jim Cramer. Let's try Shopify.” Most of those direct-to-consumer systems don’t have the right kind of features and functionality, nor is the process to pick the software first. So what we actually tell our customers and prospects is, “Hey, we've got to take a step back.” We have a five-step lifecycle that takes about three years for a company to go from zero to kind of fully digitally transformed in terms of their eCommerce. We start with what we call the Discover phase of the lifecycle. And that is where we work, consult, understand, and build alignment between the sales team, the finance team, customer service, operations team, the warehouse, and the IT team to build this kind of alignment where all the groups of the…Share on X  In that process, we’re helping them to pick a software to utilize, to run all of this, and that will connect to their ERP system accordingly. The next phase in the process is the Build phase, and that is more traditional—like any website—where we architect, design, and build the full system. For a modern manufacturer, that generally takes about six to eight months to go through that process. Some are a little faster, some are a little longer, depending on the organization. But is this because there are thousands of SKUs, or why does it take so long?  Because there’s complex integrations with their accounting and ERP systems. The catalog is often not ready for prime time. Maybe it's in the ERP, but it contains a lot of internal slang and doesn't have photos for everything. They're often missing data or specifications. For instance, sometimes Amazon has better product descriptions and more measurements than the manufacturer's own website. So these are the kind of things that we need to go to. The Discover and Build phases together can take anywhere between eight and 12 months—or longer—depending upon the size of the organization. The next step, the next lifecycle here is called the Pilot phase, and this is something people often forget about. What they don’t do is they don’t pilot these types of systems with a handful of their top customers. Customers that would never fire them, or that are willing to go on a little bit of an R&D journey with them. They don’t pilot these systems and have them start to utilize it in a white-glove way, and they don’t often have the same kind of white-glove service with their internal sales teams to help them get going. So this Pilot phase is very important to start seeing early adoption—both internally and with the customer.Share on X  Sorry to interrupt, but I'm curious—how do you get those customers to actually invest time in piloting a system like that when they already have a salesperson who knows them and their needs?  Well, generally, up to this point, we've internally surveyed and built a system that can handle these customers. Most of your top customers want you to succeed. Quite honestly, they may already be experiencing friction in the sales process currently is holding them back and they may be like, “Oh, I can just go in and press one button to reorder my weekly order—thank God!” Most of the time, they volunteer to pilot the system. In fact, these are the ones that you want to pilot the system, the ones that are willing to do that, and you need to take them through that process with a white-glove level of service, even holding weekly office hours if you need to.  But what you want to see in that pilot is see those customers make not only their first order, but maybe their second, third, or fourth order, depending upon what their typical intervals are. And so we want to get that up and running and get some early kind of wins there and get both the internal team and the customers feeling like, Hey, this is really working for us. And then the next phase after that, we call it the Activate phase. Again, these websites are very different than a direct-to-consumer site, where they usually have an improved list of customers and they’re hidden behind a password. The next phase is the activate phase, and that’s where you want to get all of your customers in the system placing their first and second orders and getting it going. And you want to roll that out.  Generally, it might take you a good 10 to 12 months to get everybody rocking and rolling with this part of the system. But once they do, and once they start making their first, second, third order, you’ve built muscle memory over time. So this activation phase is really important. I was recently talking to the VP of marketing at a $400 million distributorship. He was telling me that they had invested seven figures in building this system, and they spent 18 months connecting it into all their financial systems. Again, $400 million. And they had only done about $200,000 in their first nine months having the system live. And what they didn’t do was they didn’t figure out how to activate their customer base. Because I asked them, how many customers do you have? Well, we’ve got about 180,000 customers.  Well, how many are in the system? 15,000. And next thing, and I’m like, well, you haven’t done yourselves any favor here. So you need a very solid plan to activate. That takes about the first two years, right? The first year is kind of architecting and building the system. Year two is really piloting and activating the system, but by year three, you've got more mature scorecard.Share on X You are starting to find ways to optimize, to reduce friction in the buying process. Maybe you’re introducing more products to your catalog. You’re introducing your customers to more product offerings that you may have, or maybe you’re finding even new industries that you can easily plug into the system and generate more revenue. And we call that the Optimize phase. And that continues to just spin in a flywheel once that’s up and running. That’s fascinating. So I wonder—how do you get the sales team to buy in? Is there an advantage for them, or they feel like sometimes that the digital channel is going to compete with them?  Yeah, well, that buy-in can come from a lot of feelings. I’ve had to stand up in front of national sales meeting audiences and talk about these kind of things. And so I would say, out of the gate, salespeople are nervous that you’re trying to take their commission away. When their customers buy through these systems, they need to get the commission off their accounts as they normally would. Maybe you raise expectations, right? In terms of what you’re looking for them to sell, or their annual quota. Perhaps you want them to sell a little more now that they have this electronic tool—but they need to share in the revenue that comes through these systems. The second part is that, according to McKinsey Consulting, 70% of all digital transformation projects in the mid-market fail to meet their original stated goal. So what happens is that people make wrong decisions, or maybe they pick software before they put alignment together. And so the salespeople, maybe they’ve had a poor experience or two with a CRM rollout, or an ERP rollout, or a previous eCommerce rollout that wasn’t thoughtfully planned. And so you’ve got to figure out how to build that confidence and trust back with folks. And then the last piece is you’ve got to give them a voice in the process. A traditional website project may not include the head of sales for the organization, but for our discoveries, we like them to attend at least the first couple days of that.  So this is a huge project—two or three years working with a client. How important it is that you keep an eye on the pulse of the client, keep listening, and make sure buy-in continues to be strong? Yeah, I think it's very important. One of the best parts about all of this is everything is trackable. We can track which customers have logged in, we can track how frequently they log in. We can track how frequently they buy, and then we can leverage technology to go out and kind of tickle them, remind them—“Hey, it's been a while since you ordered. Why don't you come back and check this out?” It is an ongoing relationship, but that relationship changes and evolves over the course of working together. I think once you get over the kind of discover-and-build phases and into the pilot, the relationship begins to evolve and change. Clients get really excited about milestones, like the first $100,000 in orders that come through the system or the first six-figure order that comes through unattended. There’s a lot of things that you want to think about and celebrate along the way when you’re working together.  Do you find that clients are willing to think long-term and commit to three-year plans where they’re willing to invest time and money into building this channel out over a period of time, as opposed to trying to get a silver-bullet solution that will happen overnight? I think it depends on where they are. From our client’s point of view, if they’ve bought into working with us, they believe and understand that this isn’t just a one-project kind of operation to build a 10–15% revenue channel within the organization. There’s no long-term contracts on our side to do it. It’s kind of broken up into kind of multiple phases and pieces. We actually do that so we can make sure that they’re ready to move on to the next step in that. There is some heavy lifting that comes from the first year of actually building a system and getting all the integration parts working through that —which is challenging. I get questions often about this. There's usually a buying committee that makes decisions on these types of project and expenses, and the CFO is always a part of that conversation. And I think the transparency that we do offer a CFO to say, listen, this is what you should expect over a three-year period.  If both sides do what they’ve agreed to do here, this is what it can get to. And I believe that maybe it might cost them $50 or $60 an order for a human in their call center to actually get the order over the phone and type it in. And kind of follow along with that from an ongoing kind of basis. And it might cost $3, $4, $5 for an order of that scale to come out of an eCommerce system. So there's definitely optimization that happens all the way around. Salespeople are able to do more, and customer service is able to focus on actually helping people, not entering orders.Share on X  Yeah, I was wondering—let’s say my widget manufacturer, we increase, we get 10% into the digital channel in a period of three years, maybe 10-15%. How much of that is accretive to the actual sales in your experience? And how much of it is kind of cannibalizing some of the actual sales?  I think it’s a little bit of both. Customers will generally buy more from you if it’s easier to buy from you. And I think there’s a real optimization in terms of expenses and costs that happens when you bring it all on.  So there’s a little bit of top-line growth and a lot of profitability improvement, margin improvement. Margin improvement.  Yeah. That’s very interesting. So, Ethan, you're coming out with the book Closing the Digital Revenue Gap. What prompted you to write this book, and what is it about?  I felt like I’ve got over 20 years of stories from being on the road. And I felt like it would be a lot of the same challenges would happen over and over again on these types of projects. So I sat down and wanted to really write about these stories, the challenges, and how we made it through them, and give the reader some things to think about as they’re going through challenges like that. And just understand that they’re not alone, that other people, that other organizations have had similar challenges over the year. So I wanted to get that out on paper and have it in a holdable form. Sorry, I don’t have them. I’m still waiting for the hardcovers to come in, so I don’t have one to show you today. But the reasoning is I felt like I wanted to tell my story and the stories of the journey I’ve been on of building these types of sites and systems over the years. Yeah. I’m sure you have a lot of war stories. Can you share one or two with us—something that was really difficult but then created a breakthrough, or a situation where someone was very skeptical and then came around?  Yeah. I think one of the big stories I like to talk about is quiet friction. Every business has quiet friction in it that may affect their customers, and they don't even know it.Share on X So, here where I'm from in Baltimore, they recently passed a law where it costs five cents for every grocery bag that you use at the grocery store, right? There’s one grocery store in the area that carries a handful of my favorite things to make pizza. They carry these special pepperonis, special cheese, like all the things. And I love making pizza. And I’m always so happy when I’m going to this store to get those things because I know I’m going to make pizza, and I love it. Well, with this law coming and happening, most grocery stores that you go to that have a self-checkout will have an option.  How many bags did you use? 0, 1, 2, 3, 4, or 5. And the bags are right there. It's on the honor system. Well, this grocery store chain at their self-checkout locks the grocery bags up, and you actually have to go get the self-checkout assistant to come over, swipe his badge, type in a whole bunch of like characters on the touchscreen, and then get a bag out of a locked cabinet and give it to you. And it’s created so much friction with me that I actually hate going to that grocery store now. And it’s kind of ruined the experience of me buying three of my favorite things to do my favorite thing. If I ask most manufacturers to say, think about your business. Is it actually hard to buy from you? Sit and ponder that a bit. What kind of quiet friction do you have within your organization? And most of them, you can see the steam come out of their ears once they realize what’s creating those types of challenges for them. What kind of quiet friction do you have in your company that might not make people like leave immediately, but if somebody else gives them the opportunity to buy what you sell from them much easier without making it a pain in the ass, they might like, kind of gradually move, float away from you. And I think that’s where you start to just like miss compatibility with all of it.  Yeah, I love that you approach it from this angle—it’s the friction. If you remove the friction, the flow of business accelerates. It's like widening a gorge: a lot more flow can go through, and it’s so easy to miss the friction because you don’t see it. It’s something that is holding you back. And if you remove it, the effect is probably cumulative. If you have all these little things that don’t count on their own and they are immaterial on their own, but cumulatively they are absolutely disastrous. Love it. So we live in the AI age, and I can’t avoid asking a question on AI as well: how are your clients, customers taking advantage of AI?  It’s all over the place, right? I would say a lot of our customers are using AI to help with an email here or there. Maybe they have some Industry 4.0-type IoT devices connected in their factory that leverage, or are able to leverage AI for creating dashboards. But it really is generally through the use of software that we’re seeing that kind of happen overall. But one of the areas that we found AI to be fantastically helpful these days is helping to build a public-facing catalog—being able to leverage tools within AI to stock in data from various sources and get that into a structured format that we can leverage and import into a system. So we’re doing those types of projects a lot with folks. They’re still looking for coaching and help in those areas. So AI is still an emerging area, but we’re trying to, like, every day figure out how to leverage AI more and more with what we’re doing.  Is it possible to use AI in optimizing these web properties, these eCommerce systems?  I don’t think so yet. I mean, I think AI can make recommendations about things, but I wouldn’t trust AI to just auto-optimize what I was doing. I would also say that most of the folks, unless you’re really getting 50,000, 60,000, a hundred thousand visits on a single webpage—a million visits on a webpage—you’re not getting enough to statistically create a winner in that. So it’s all about using those types of things responsibly. But we are seeing AI really come to light in terms of the traditional eCommerce search, right? eCommerce search has always been keyword-driven, but we have certain platforms and tools that we plug into sites now that are able to search PDFs and even CAD files and all types of things in terms of being able to answer questions. That’s very interesting. So Ethan, you’ve been running a business for over two decades now, at least. That’s what I’m aware of. We mentioned 2004. I think Groove was started in 2004.  Seven, officially seven. But the precursor days before it was actually Groove.  Okay. Alright. So 2007. Still, it’s coming up on 20 years. So what is, in your experience, the most important question any entrepreneur should be asking themselves?  I would ask themselves if they have niched down enough within their industry. I would say that’s probably one of my biggest mistakes: not niching down fast enough and really focusing on a single area with that. So that would be the thing that I would want to say if I was an entrepreneur, and I have told people that, and to write a book.  Is this partially why you wrote the book?  It is.  Yeah.  Yep. Yeah, I’ve been doing more and more keynote speaking, and I knew I needed a book if I wanted to elevate myself to the next level. So before we wrap up, I can’t hold myself back from bringing this up, but you’re also an accomplished DJ. You started your career DJing, and you still do it sometimes for friends.  Yes.  What did DJing teach you as an eCommerce entrepreneur? How do you see life differently, or the world, or business owners differently because of DJing? Well, that’s a great question, and it’s affected me. I started DJing when I was 15 years old. I’m 51 now. And I do focus now on working with some nonprofits locally here in Baltimore, and I DJ their galas, and we put on a big show. And I would say that, interestingly, DJing has moved into digital. When I started as a DJ, I had 12-inch records that we would put on a turntable, and you’d have to have a dolly and crates of records that you would have to haul around. And now I can have 50,000 songs on my laptop in front of me, and I have these devices that spin like turntables that I can DJ on. And that—quite frankly—that transition for me to go from analog to digital was quite difficult. And I really did my own little mini digital transformation to figure out how to do that, and I was against it for a long time.  It really helped me understand more what our customers are going through as they’re thinking about that and having much more empathy. So it is that transition. I used to work at a nightclub, and we had to bring somebody in from Italy to program the lighting equipment that we had at the time in the 1990s. And now I have a light show that is driven by the waveform in the music, and it manages the lights through AI. I had it set up within an hour of getting the software. And so it’s just been tremendous to understand and see like how that has gone from analog to digital. And it’s been very helpful on the journey to teach our clients how to go from analog to digital as well.  I love it. I mean, that’s such a huge challenge with all this technological evolution going on—to keep up with that, stay fresh, and stay young with the technology, and you’re doing that. So that’s awesome. So if we have in the audience some manufacturers, distributors, or someone who is very passionate about eCommerce and wants to talk to you, learn from you—where can they go, and where can they connect? Where can they get your book? How does it work?  Absolutely. So if this resonated—if this message resonated with any of your listeners—we’re waiting for our first initial batch of books to come in, and I’ve held some back to give away. I would love to offer a complimentary book to any of the listeners of this podcast that it resonated with, as well as offer a free consultation as part of that. And if they go to www.b2becombook.com, they can request a free copy, and we’ll send it out as soon as we get them in. Sounds good. So B2B is B2B, right?  B2B. Yep.  So definitely check this out. And if you enjoyed the show, make sure you subscribe and keep coming back, because every week I get an exciting entrepreneur on the show. And Ethan, thanks for coming and sharing your goodies and wisdom. Thank you so much for having me. I always appreciate seeing you.  That was a great pleasure. Thank you. Important Links: Ethan's LinkedIn: Ethan's website:

In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Jason Greenwood, founder of Greenwood Consulting and host of the eCommerce Edge podcast.Jason has spent over 25 years working across eCommerce, with a sharp focus on B2B. The conversation centers on why B2B commerce has followed a very different path than DTC, and why many manufacturers and distributors are only now taking digital seriously.They talk about how COVID accelerated change, why marketplaces are one of the fastest-growing B2B channels, and what modern B2B buyers actually expect from suppliers today. Jason also explains why traditional KPIs like AOV and conversion rate don't tell the full story in B2B, and what metrics matter more.The episode also covers change management, sales team resistance, and how technology should support people instead of replacing them. Toward the end, Jason shares his take on when DTC brands should start thinking about wholesale and distribution, and what happens when they wait too long.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTubeGuest: Jason Greenwood, Founder & Lead Consultant at Greenwood ConsultingJason Greenwood's LinkedIn | Greenwood ConsultingWatch the full Youtube video here:https://youtu.be/luahzCh6-fATakeaways:• B2B e-commerce is significantly behind B2C but is catching up rapidly.• The COVID-19 pandemic accelerated the need for digital transformation in B2B.• Sales teams often resist digital changes due to traditional practices.• Change management is crucial for successful digital adoption in B2B.• B2B relationships are long-term and require a human touch.• Digital channels are essential for B2B growth and efficiency.• AI can enhance B2B operations but should not replace human interaction.• D2C brands should consider B2B as a growth channel once stable.• Understanding KPIs in B2B is different from B2C due to higher AOVs.• Technology plays a vital role in the future of B2B e-commerce.Chapters:00:00 Introduction and Background01:00 Understanding B2B E-commerce08:58 Digital Channels in B2B13:48 Change Management in B2B Transformation17:49 Key Performance Indicators in B2B22:13 Technology Building Blocks for B2B25:21 D2C Brands and B2B Opportunities31:18 Personal Values and Closing Thoughts

Summary:Bryan House, CEO of Elastic Path, shares his insights on the transformative role of AI in B2B ecommerce. Elastic Path is focused on B2B commerce, working with a wide range of B2B businesses across different verticals. Why listen:Get insights into the latest trends in B2B ecommerce and AI.Learn about the importance of structured product data and workflow automation.Understand how AI can enhance sales processes and customer relationships.Discover Elastic Path's innovative solutions for complex B2B scenarios.Hear predictions on the future of B2B commerce and AI's role in it.Discussion topics:Bryan explains how AI is reshaping the landscape, particularly through the shift from search-led buying to answer-led discovery. The podcast emphasises the importance of structured product data and workflow automation, which are crucial for enhancing efficiency and customer satisfaction.The discussion also highlights Elastic Path's innovative approach, focusing on their flexible Product Experience Manager that supports complex catalogue scenarios. This makes it well-suited for mid-market B2B companies dealing with intricate product configurations and pricing models. The conversation also explores the impact of AI on sales processes, suggesting that AI can serve as a superpower for sales teams by automating routine tasks and allowing them to focus on building meaningful customer relationships.The podcast closes by considering the future of B2B commerce, with Bryan predicting that AI will compress the sales funnel, making discovery, comparison and configuration processes faster and more efficient. AI has the potential to disrupt traditional marketplaces by shifting loyalty from channels to outcomes, offering a significant opportunity for B2B companies to lead in AI adoption.Bryan's extensive experience and leadership at Elastic Path provide a valuable perspective on navigating the evolving landscape of B2B ecommerce.

In dieser insights!-Folge spreche ich mit Nils Breitmann, Senior Director AI bei Intershop, darüber, wie KI den B2B-E-Commerce neu definiert. Wir tauchen ein in die Frage, warum Kunden immer weniger „suchen“ und immer mehr „sprechen“, wie KI-Agenten operative Aufgaben übernehmen und was das für Teams und Prozesse bedeutet.

In this episode of Talk Commerce, Tim Baynes, CEO and founder of Compatio, discusses the complexities of selling configurable products and the evolution of CPQ (Configure Price Quote) systems. He shares insights on how Compatio addresses the challenges of product compatibility and configuration, particularly in B2B markets. The conversation also explores the role of AI in modern configurators, the trends in digital transformation within B2B commerce, and the importance of guided selling in enhancing customer experience.Chapters00:00 Introduction to Compatio AI and Tim Baynes02:04 Tim's Journey and Background in CPQ Systems05:31 Understanding Complex Product Configuration10:28 The Evolution of CPQ Systems and Market Focus14:34 The Role of AI in Modern Configuration19:12 Guided Selling and Digital Transformation in B2B23:48 Closing Thoughts and Future of Compatio

James Gurd and Rupert Cross explore the current landscape for B2B ecommerce, exploring trends that are reshaping the industry as we enter 2026. With Rupert's extensive experience as CEO of 5874 Commerce, the discussion offers a deep dive into the complexities and innovations influencing B2B commerce.Key discussion points:B2B vs. B2C expectations: The lines between B2B and B2C are blurring, with B2B buyers now expecting the same seamless online experiences as B2C consumers. Technological Advancements: The democratisation of AI and the rise of advanced search and personalisation tools are making commerce more accessible and efficient.Data integrity: Emphasising the importance of high-quality data, the conversation highlights how accurate data can streamline operations and enhance decision-making. Self-service and personalisation: The demand for digital self-service tools is growing, with businesses seeking to offer personalised experiences that cater to individual customer needs.Reasons to listen:Gain insights into the future of B2B ecommerce and the trends that will shape the industry in 2026. Learn from industry experts about the challenges and opportunities in adopting new technologies. Understand the critical role of data integrity in driving ecommerce success.Chapters:[02:15] Key Trends in B2B Commerce[05:15] The Role of Data and Technology in B2B[08:00] Personalisation in B2B User Experience[11:30] Demand Forecasting and Inventory Optimisation[13:50] Digital Self-Service in B2B[17:00] The Impact of AI on B2B Processes[19:40] The Evolution of B2B Platforms[22:25] Future Trends in B2B Technology[24:35] Closing Thoughts on Data IntegritySubscribe now: stay updated with the latest trends and insights by subscribing to our podcast series.

In our penultimate episode of the year, annual podcast guest and friend Trent Guyer returns to talk about all our favorite topics: AI, e-commerce, and small teams doing big things. Being the Christmas season, of course gifts are exchanged and toasts are made—but the real present is having Trent in the studio with us to chat marketing.Among the gems dropped this episode:“Data makes you fast, your gut keeps you right.”69% of B2B businesses cite bad data as their biggest barrier to fully leveraging AI.89% of B2B customers plan to use AI tools to purchase products next year, compared to 34% of B2C customers.“Don't ever give a customer a reason to regret after the fact doing business with you.”And more!So grab some eggnog and your favorite blanket, and join us as we have another epic discussion with the VP of Marketing and Digital Strategy at Grasshopper Mowers, Trent Guyer.Next week: Sam and Roop wrap 2025, Spotify-style!—Trent, Sam, Roop, Claudia, and ChelseaTell us what you think!

For years, B2B sites were the forgotten sibling of ecommerce: functional, clunky, and built for systems, not humans. But AS Colour's Joe Sharplin is flipping that script. A designer turned digital lead, he's bringing craft and customer-first thinking to wholesale. And those subtle differences are making a world of impact.In today's Playbook:Why the customer (not the tech stack) should drive every B2B decisionHow AS Colour blends D2C simplicity with wholesale powerThe importance of knowing your professional buyer and their real purchasing behaviourLessons from Total Tools on using data and loyalty to personalise B2B at scaleHow Dan Ferguson grew B2B revenue by leveraging platform-native featuresWhy self-service is becoming the default expectation for modern B2B buyersConnect with JoeExplore AS ColourBrett Sinclair's EpisodeDarren Gunton's EpisodeDan Ferguson's EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Guest: Sean Callihan, Partner Manager at CommerceRecording Location: E-commerce Forum, MinneapolisEpisode Timestamps[00:00 - 01:51] Introduction and Commerce RebrandSean's background: 6 years at Commerce, 6 years in agenciesWhy BigCommerce became CommerceThree-product strategy: BigCommerce, Feedonomics, Makeswift[01:51 - 03:51] Commerce Product PortfolioFeedonomics: Platform-agnostic feed management and data optimizationMakeswift: Low-code, no-code page builder demonstrationHow products work together or independently[03:51 - 06:04] B2B Strategy and Market PositionB2B Edition as a company pillarInvestment in B2B product development and go-to-market teamsDedicated B2C and B2B teams serving different markets[06:04 - 08:10] Open SaaS Platform AdvantagesIntegration with legacy systems without rip-and-replaceImportance for B2B distributors and manufacturersExtensibility and ecosystem approach[08:10 - 12:07] AI and Agentic CommerceFeedonomics as a data platform advantagePartnerships with OpenAI and PerplexityAI data readiness for merchant discoveryProduct data enrichment from multiple sources[12:07 - 13:55] Makeswift Integration RoadmapReplacing native BigCommerce page builderBenefits for marketers and developersLow-code, no-code functionality[13:55 - 15:01] E-commerce Forum ExperienceFour years attending in person, plus virtualInclusive Midwest ecosystem approachValue of partner and merchant connectionsKey Topics: Commerce rebrand, B2B ecommerce, AI readiness, data optimization, Feedonomics, Makeswift, open SaaS, product discovery

U novoj Specijal epizodi Digitalk podcasta gost je Lazar Živković, Generalni direktor kompanije Sirvis, koji nam objašnjava zašto je digitalna transformacija ključna za razvoj modernog B2B biznisa. Razgovaramo o tome kako digitalne platforme menjaju tradicionalne procese nabavke, zamenjuju ručne i zastarele metode poput emila i telefona, i donose transparentnost, sigurnost i prediktivnu analitiku. Saznajte kako platforme omogućavaju bržu, jednostavniju i pouzdaniju kupovinu, smanjuju greške i povećavaju poverenje između firmi, te šta donosi budućnost sa AI i automatizacijom. Poslušajte i saznajte kako vaš biznis može napredovati u digitalnom dobu! Lazar Živković, General Manager @ Sirvis Srbija - https://www.linkedin.com/in/lazar-%C5%BEivkovi%C4%87-05582ab0/ O čemu smo pričali: - Uvod i predstavljanje - B2C vs. B2B - Zašto je B2B još uvek toliko „manuelan“? - Poverenje kao valuta - Danas poverenje dolazi kroz platforme: transparentnost, tačnost, sigurnost podataka - Kako Sirvis omogućava da firme steknu poverenje u digitalnom okruženju? - Platformizacija B2B-a - B2B iskustvo skoro kao B2C - Kako izgleda tipičan dan korisnika Sirvis platforme? - Budućnost - AI i B2B sutrašnjice Sirvis Srbija nalozi na društvenim mrežama: LN: https://www.linkedin.com/company/sirvis-srbija/ FB: https://www.facebook.com/profile.php?id=61567459612776 IG: https://www.instagram.com/sirvis.srbija/ Pratite Digitalk podkast za više tema iz digitalnog marketinga, advertajzinga i karijere u kreativnoj industriji: LN: https://www.linkedin.com/company/digitalkrs FB: https://www.facebook.com/Digitalk.rs IG: https://www.instagram.com/digitalk.rs/ Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES

In this episode of Talk Commerce recorded live from Ecom Forum in Minneapolis, host Brent Peterson sits down with Sharon Gee, Senior Vice President of Product at Commerce, to discuss how artificial intelligence and agentic commerce are reshaping ecommerce. Sharon oversees AI offerings across BigCommerce, Feedonomics, and Makeswift, bringing insights on how merchants can adapt to a world where AI agents shop alongside humans.Key TakeawaysData has become the new storefront as consumers increasingly turn to answer engines rather than traditional searchMerchants need to provide structured, contextual data to AI agents, not just visually appealing websites for human shoppersChatGPT reached 100 million users faster than any consumer technology in historyProduct data must exist on multiple levels, from basic ad information to unstructured content in PDFs and reviewsB2B commerce stands to benefit significantly from AI-powered sales assistantsNew trust protocols are being established to manage transactions between shoppers, agents, merchants, and merchant agentsAI democratizes marketing tools, allowing creative thinkers to execute ideas without engineering expertiseEpisode SummarySharon begins by explaining her role at Commerce and immediately addresses the most significant shift in ecommerce: the rise of agentic commerce. For decades, professionals optimized data for advertising channels, working to improve conversion rates between two and five percent. Now consumers turn to answer engines with complex queries like finding a dress for a wedding in Italy in a specific color and size, delivered by tomorrow."Somebody came along and bopped the board game and now we get to reset all the pieces," Sharon explains. This shift requires merchants to recognize that data has become the new storefront. Answer engines need deep context to respond to long-form queries, making product discoverability critical wherever shoppers are looking.Sharon introduces a framework for data levels. Level one includes basic information for Google ads. Level two encompasses marketplace data. Level three consists of product specifications in PIM systems. Levels four and five venture into unstructured data, including PDFs and user reviews. This creates what she calls a bifurcated experience—merchants need different versions of their sites for AI agents versus human visitors.When asked whether sites might become pure APIs, Sharon argues for both approaches. Brand sites remain channels merchants control, but on third-party agentic channels, merchants only control the data they provide. This makes data investment critical for visibility.Sharon sees massive potential in B2B sales assistants trained on documentation that human sales reps use. If three-quarters of the sales cycle could progress overnight, reps could focus on high-touch human interactions. B2B companies have advantages because they're manufacturers with deep data, extensive documentation, and sophisticated pricing structures.Addressing concerns about AI reliability, Sharon explains that commerce platforms and partners are collaborating on protocols. "You've seen more open protocols released in the past six months than like the previous 10 years combined," she notes. Companies recognize that trust becomes paramount when authorizing agents to shop on behalf of consumers. Transactions now involve four parties: a shopper, a shopper agent, a merchant, and a merchant agent.Sharon emphasizes AI's role as a growth enabler rather than just a cost-reduction tool. Merchants could rewrite entire product catalogs with a button click using generative AI. AI provides jet fuel for existing teams, unlocking capabilities never before possible. "I would love it if our generation is the last one to use a mouse and a keyboard," Sharon declares.Brent adds that AI's greatest value might be identifying what merchants aren't doing rather than what they should be doing. Sharon confirms that Commerce customers use tools to define simulated personas and understand what queries those personas might ask, then determine what content they need to ensure their products get referenced instead of competitors' products.Episode Timestamps[00:00] - Introduction and Sharon's role at Commerce[01:00] - How agentic commerce is changing the game[02:30] - The shift from traditional SEO to AI-driven discovery[04:00] - Why data is the new storefront[06:00] - The five levels of product data[08:00] - Creating different experiences for agents vs humans[10:00] - The bifurcated website experience[12:00] - Why B2B commerce will benefit from AI agents[14:00] - Building trust protocols for agentic transactions[16:00] - AI as a growth enabler vs cost reducer[18:00] - Rewriting catalogs with generative AI[20:00] - Finding gaps in content strategy with AI[21:00] - Final thoughts on Ecom Forum and the human element

Many B2B distributors face the challenge of scaling eCommerce while maintaining a strong customer experience. Outdated platforms, poor search tools, and limited content can restrict growth and frustrate buyers. How can companies evolve their digital presence to strengthen customer trust, drive efficiency, and expand market share? Jeff Hansen, COO of Dultmeier Sales, believes success starts with a customer-first mindset. He shares how this value shaped his career and the company's evolution — from agricultural sales to eCommerce leadership. Jeff discusses the lessons learned from rebuilding their website on nopCommerce, the importance of selecting the right technology partners, and how investments in AI-driven search and content marketing are improving engagement and SEO. He also highlights the role of mentorship, faith, and family in guiding his leadership journey. In this episode of The Growth Fire Podcast, Kevin Hourigan interviews Jeff Hansen about Dultmeier Sales' digital transformation. They talk about overcoming eCommerce limitations, leveraging AI for smarter customer experiences, and how a customer-first culture fuels long-term growth.

In today's episode, AS Colour's Head of Ecommerce, Joe Sharplin, takes us through his leap from product design into digital leadership and what it really takes to build an online experience that keeps both wholesale giants and everyday shoppers happy. We're talking thousands of SKUs, colourways that could make your head spin, and the joys of rolling out new features across five different regions. Spoiler: it's not easy. At all.Today, we're discussing:How AS Colour scaled B2B eCommerce into a self-service global powerhouse.Balancing wholesale and D2C without compromising brand experience.The complexity of managing thousands of SKUs, colourways, and product variants.Why BigCommerce became the backbone of AS Colour's tech stack.The role of loyalty programs and pricing tiers in B2B growth.Global expansion into the US and EU, and the logistics behind it.Connect with JoeExplore AS ColourSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In this episode of Talk Commerce, Brent Peterson interviews Aaron Sheehan, Head of Product Marketing and Strategic Alliances at Oro Commerce. They discuss the origins of Oro Commerce, its focus on B2B e-commerce, the importance of no-code solutions, and the evolving role of AI in the industry. The conversation also touches on the significance of sales reps in the e-commerce landscape, buyer intent in B2B transactions, and the impact of Hyva on the Magento ecosystem. Aaron emphasizes the need for businesses to adapt to changing buyer expectations and the importance of owning data and code in e-commerce platforms.TakeawaysOro Commerce was founded by the original Magento team to serve the B2B community.B2B commerce has unique challenges that differ from B2C, including longer sales processes and approval workflows.No-code solutions empower business users to make changes without relying on developers.AI can enhance the buying process but trust is crucial in B2B transactions.Sales reps play a vital role in B2B e-commerce, providing trust and support to buyers.Buyer intent is critical in B2B, as many orders start with online searches.Hyva has revitalized the Magento ecosystem, providing modern solutions for merchants.Owning your data and code is essential for long-term success in e-commerce.E-commerce platforms must adapt to provide a seamless experience for buyers.The future of commerce may involve agentic buying agents, but human interaction remains important.Chapters00:00Introduction to Oro Commerce and Its Origins06:53The Importance of No-Code Solutions12:13Introduction to Case Studies as a Sales Tool48:19TC - Outtro All AV version 1.mp4

What You'll LearnThe origins of integrated parcel shipping systems and Clippership's impact (1991)Why traditional carrier APIs limit cost optimization and how Sendflex's engine solves thisThe critical gap between expected shipping costs and actual carrier invoices (north of 15%)How a multi-carrier strategy is essential for modern fulfillment, especially PO box and regional delivery- The rising complexity of omnichannel distribution and its impact on 3PL operations- Lessons from enterprise acquisition failures and maintaining agile, mission-driven growth- How data-driven carrier diversification can unlock real savings versus sales pitchesTimestamped Segments00:00–00:50 – Introduction to Bob Malley and his legacy in parcel logistics00:50–04:39 – Bob's early career and development of Clippership & Tracer04:39–07:24 – The evolving parcel market, rise of multi-carrier shipping, complexities of e-commerce07:24–10:57 – The critical issue of landing cost variance versus expected shipping costs10:57–15:02 – Operationalizing auditing and cost variance fixes through automation15:02–20:04 – Carrier perspectives on load optimization, dimensional weight, and waste20:04–23:30 – Insights on carrier integration and the promise of new, niche carriers23:30–27:33 – B2B ecommerce growth, omnichannel maturity, and the rise of 3PL dynamics27:33–31:17 – Hard lessons on acquisitions and maintaining agility in logistics tech companies31:17–33:06 – Closing thoughts and where to learn more about Sendflex Quotes[10:13] "The cost variance between expected costs and actual costs is north of 15%.” — Bob Malley[06:13] “The real question is: how do shippers narrow the gap that's been growing between expected costs all through that journey of the order...” — Bob Malley[30:44] “I believe in companies that have a mission, are small enough to be agile, and stick to what they do well.” — Bob Malley[21:52] “That's what we're really excited about — data-backed carrier diversification that makes business sense, not just sales sense.” — Bob MalleyAbout the GuestBob Malley is a pioneer in parcel logistics technology with a track record spanning over three decades. He launched Clippership, the first integrated parcel shipping system, scaled Tracer, led e-commerce at Kewill as CEO, and founded Pierbridge, creating the first enterprise cloud-based parcel TMS. Today, as CEO of Sendflex, he is driving innovation in intelligent modular delivery software built for omnichannel complexity and global shipping optimization.Links MentionedSendflex websiteSendflex LinkedIn Subscribe and Keep Learning!If you're a logistics leader looking to scale sustainably, don't miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube

Paul Hancox, SVP of eCommerce at Parts Town, a leading distributor of OEM foodservice, HVAC, and residential appliance parts. A predominantly B2B eCommerce business, selling via their custom website, and mobile app. Parts Town are based in the USA, distribute spare parts to over 140 counties, and the parent company Parts Town Unlimited had annual revenue of $2.5billion in 2024, with 55% growth in HVAC alone! We've lots to learn from Parts Town's Paul Hancox, including how they've been leveraging AI chatbots to improve customer experience, sales, and the team's efficiency. Hit PLAY to hear: Why treating your website like a product could unlock massive growth The one change that boosted Parts Town's chat agent efficiency by 60%+ ⚡ How Paul's team ships 400,000+ orders per quarter — and what powers it The secret link between site speed and conversion most brands ignore

Kyler Nixon, Co-Founder of Forward Studios, joins the show to unpack what most distributors and B2B eCommerce teams get wrong about email marketing and how to turn it into a growth channel. Drawing on first-hand lessons as a Chief Revenue Officer, Kyler breaks down how to capture more revenue, why most companies leave money on the table, and what practical steps move the needle in B2B email.Episode highlights: 00:30 – Intro: Kyler's path from agency owner to B2B eCommerce03:00 – What distributors get wrong about email marketing (and how Kyler found the gap)05:42 – Planning and forecasting in distribution: What signals Kyler actually tracked09:45 – Why the “endless aisle” is a trap for most distributors11:40 – First growth levers: growing the sales team, fixing SEO, improving UX16:33 – The lost revenue of not capturing email22:40 – Personalization in B2B email: beyond “Hi, Bob”23:50 – Simple segmentation that works: inside vs. outside the buying window25:52 – Kyler's 3-part B2B email marketing framework explained32:10 – What the B2B Commerce Association adds for practitioners37:23 – Kyler's podcast and TV recommendationsResources Mentioned:How I Built This (podcast by Guy Raz)Wisdom from the Top (podcast by Guy Raz)Survivor (reality TV show)B2B Commerce AssociationThe 2025 B2B Buyer Perspectives Report

In this episode, we sit down with Steven Javor, Head of Digital Customer Experience at Schneider Electric, for an inside look at how a global leader navigates the realities of digital transformation, AI, and the fast-changing world of B2B distribution. Steven shares Schneider Electric's lessons learned from building marketplace strategies, upskilling employees in AI, and what it takes to keep up with the next generation of B2B buyers.Key Takeaways:(02:05) An intro into what Schneider Electric does (05:28) Schneider Electric's global approach to customer experience and digital strategy(07:34) How regional differences shape digital transformation in B2B(09:08) How B2B companies can succeed with digital (13:22) Steve's takeaways from recent B2B Online events(15:21) The risks of not exploring and implementing digital solutions (20:33) The evolution from D2C to marketplace: supporting distributors instead of competing(24:25) Building AI competency at scale – Schneider's internal mandate(29:10) The link between digitization, sustainability, and Schneider's core business(31:06) Steven's advice for digital leaders on aligning executive buy-in and driving changeThanks for listening to B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, please leave a review and subscribe for more real-world B2B insights.

Beyond Portals: Building B2B Brands with eCommerceIn this special episode, we bring you a live session from B2B Online Chicago 2025, featuring Aaron Sheehan, Head of Product Marketing at OroCommerce, and Taylor Simpson, eCommerce & Digital Marketing Strategist at Ciranda, a leading food ingredient distributor. Aaron and Taylor discuss why B2B eCommerce is about more than just portals – and how building a unified, customer-centric digital experience can transform both sales and brand value.Key Takeaways:(01:25) Why traditional portals fall short of building B2B brand trust(03:20) What's a B2B portal, and why it's not enough(04:05) Why branded websites don't drive growth either(05:38) What B2B buyers find frustrating with a current B2B commerce experience(06:50) The proposed solution: Integrating the portal and brand website into one experience(09:11) Ciranda's journey from two sites to a single customer-first platform(12:14) Personalizing experiences for both major and long-tail food brand customers(13:50) Audience question: How are Ciranda's sales team's operations organized?(16:08) Ciranda's results one quarter after going live with OroCommerce Thanks for listening to B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, please leave a review and subscribe for more real-world B2B insights.#b2becommerce #distribution #digitalcommerce

This week, Tyler Simmons shares his journey from summer intern to marketing and e-commerce leader at Energy Management Corporation, and how that path through sales and marketing has uniquely positioned him to bridge the gap between the two. Tyler breaks down the realities of running a successful e-commerce platform in the B2B manufacturing space. He discusses how talking directly with customers and internal sales teams provides critical feedback and why consistency beats one-time wins when scaling a digital storefront. If you're navigating the grind of e-commerce in B2B manufacturing, this episode is packed with grounded insights, tactical takeaways, and a refreshing dose of honesty.

In this special episode, the original founders of OroCommerce — Yoav Kutner, Dima Soroka, and Jary Carter — join the B2B Commerce Uncut podcast for a behind-the-scenes conversation about what it took to build a B2B eCommerce platform before the market was ready.They share how their early experience at Magento shaped their thinking, why OroCommerce was never just a pivot from CRM, and what it means to build for long-term customer success in a landscape obsessed with trends. If you want a front-row seat to what B2B vision looks like and the patience it demands, this is the episode to hear.Key Takeaways(01:32) How the OroCommerce founders originally met at Magento(04:18) How CRM led to commerce — and why not everyone agreed at first(06:40) Why a CRM foundation made OroCommerce stronger(09:38) The dangers of chasing trends instead of solving problems(12:55) The long-term vision: faster time-to-market and real ROI(15:20) How the product roadmap evolved from CRM roots to full B2B commerce(17:55) Where OroCommerce sees B2B eCommerce heading over the next five years(25:20) The difference between true B2B architecture and B2B add-ons(27:55) What's changed (and hasn't) in the eCommerce platform landscape(31:30) How AI is starting to reshape B2B buying and operations(34:36) Practical early AI use cases in manufacturing and distribution(37:53) How OroCommerce balances AI experimentation without technical debt(40:30) The story behind Jary Carter's return to OroCommerce — and what's nextThanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by OroCommerce. If you found this episode useful, leave a review and subscribe to catch the next drop of real-world B2B insights.#ecommerce #b2becommerce #digitalcommerce

Denis Dyli is the Founder and Principal of Uncap, a Shopify B2B eCommerce agency. He has led the company to become a Shopify Premier Partner, delivering over 350 eCommerce projects and replatforming more than 100 Shopify Plus stores. With over 15 years of experience in eCommerce development and strategy, Denis helps B2B and B2C sellers optimize their eCommerce platforms.  In this episode… For DTC brands expanding into B2B, legacy platforms can create significant friction. Outdated technology, slow feature deployment, and mounting maintenance costs often hinder growth, especially when buyers expect seamless, digital-first experiences. How can companies modernize their B2B operations to stay competitive and meet evolving customer expectations? According to digital commerce expert Denis Dyli, DTC brands with Shopify Plus stores can activate B2B capabilities by enabling features like custom pricing, net terms, and B2B storefront templates. He recommends updating themes to support new Shopify accounts and tailoring the logged-in buyer experience to streamline ordering. By leveraging native functionality and apps like Gorgias and Klaviyo, DTC brands can create polished, scalable B2B portals without a complete replatform. In today's episode of The Digital Deep Dive, Aaron Conant hosts Denis Dyli, the Founder and Principal of Upcap, to discuss the future of B2B eCommerce on Shopify. Denis talks about digital transformation in the B2B space, B2B companies that would benefit from Shopify's capabilities, and the impact of tariffs on the digital commerce landscape. 

Join us in this inspiring conversation with Marc Sauer, serial entrepreneur and founder of Urban August and International Tie. Learn why solving a real, everyday problem gives your brand an edge, and discover valuable insights into launching niche products online.If you're an aspiring entrepreneur looking to identify your niche and build a brand with staying power, Marc's story is a blueprint worth following. You can explore his products or connect with him directly:

Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products. They now do £23million in sales each year, of which £1.2million is transactions via eCommerce and other online ordering platforms. Hit PLAY to hear:

Today in Lighting is brought to you by Amerlux, producers of the new Grid Cove series. Learn more. Highlights today include: Elemental LED Acquires Gammalux Lighting Systems, DALI Alliance Expands Board of Directors to Support Global Growth and Innovation, Lightovation to Hold NAILD Controls Certification Program, Electrical Trends: Overcoming Online Pricing Challenges in B2B eCommerce, Sekonic Unveils C-4000 Spectrometer.

In this episode, Digital Experience Expert Samantha Schwartz joins us to discuss the power of digital transformation in B2B commerce. With experience at companies like Jensen, McMaster-Carr, Zoro and ISN, Samantha shares how businesses can move beyond traditional sales models, leverage data for trust and create frictionless customer experiences.Key Takeaways:(04:22) How a customer-first strategy and strong data foundation drive growth.(09:35) Why B2B eCommerce is more than an add-to-cart button.(14:11) The impact of digital tools on sales, operations and customer service.(16:07) How better merchandising and search can significantly increase RFQs.(19:19) Why high-quality product data builds trust and drives conversions.(20:17) How digitizing invoicing and payments can save hours of manual work.(24:19) Strategies for meeting customers where they are and removing friction.(28:02) The importance of taking risks and testing new digital channels.(31:41) Advice for eCommerce leaders on proving digital's value internally.(34:35) How to assess a company's digital maturity before joining.(41:01) Why creativity requires stepping back and giving ideas space.Resources Mentioned:Samantha Schwartz -https://www.linkedin.com/in/samantharschwartz/Jensen Infrastructure -https://www.jensenprecast.com/“Creativity: A Short and Cheerful Guide” by John Cleese -https://www.amazon.com/Creativity-Short-Cheerful-John-Cleese/dp/0385348274Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

What keeps Brett Sinclair firing on all cylinders? In this Checkout episode, Brett shares the AI tools (Fireflies and Opus AI) that fuel his content machine, as well as the game-changing podcasts such as Tropical MBA and Creator Science that keep him sharp and engaged. He reflects on Amazon's delivery magic and how it's shaping B2B expectations and how he keeps his global network engaged. Balancing a global community and two young kids isn't easy, but Brett's turn challenges into opportunities sets him apart as a true industry leader. If you're after sharp insights, practical tips and a look behind the curtain of a B2B pioneer, this one's for you.Check out our full-length interview with Brett Sinclair here:The B2B Revolution: How Brett Sinclair is Empowering Retailers for Growth | #487This episode was brought to you by:Deliver In PersonKlaviyoAbout your guest:Brett Sinclair is a major thought leader in the B2B eCommerce space, founding the B2B eCommerce Association to unite professionals and drive innovation in this rapidly growing industry. With nearly 15 years of experience across technology sales, systems integration and digital transformation, Brett has helped powerhouse brands like Laminex, Insatec Pivot and Adobe rethink their strategies and thrive in the digital age. His unique ability to connect the dots across the ecosystem fuels his passion for educating and empowering others. Brett's mission? To inspire collaboration, break barriers, and unlock the full potential of businesses navigating the B2B digital frontier.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers. Hit PLAY to hear: How Bare Kind grew from 0 to 1,000 retailers in just 2 years Why trade shows are fading—and what works better for B2B sales The #1 mistake brands make on Faire (and how to fix it) A surprising niche that became Bare Kind's biggest customer base The secret to turning first-time buyers into repeat customers Why SEO matters just as much for B2B as it does for DTC Key timestamps to dive straight in: [03:56] Lucy's eco-friendly business success. [06:46] B2B growth via venture-funded platform. [09:43] Challenges of switching sales strategies. [13:48] Faire dominates B2B eCommerce. [18:12] Spring Fair attendance decline factors. [21:34] Decline in year two trade shows. [24:24] Listen to Andrew's Top Tips! Sign Up Now to Faire Full episode notes here: https://ecmp.info/530Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

In this episode, we're joined by Jason Hein, Global Director, Product Content and Search at B2B eCommerce Association, to discuss the challenges of product data, merchandising and marketplace strategy in B2B eCommerce. With decades of experience at McMaster-Carr, Amazon Business and Bloomreach, Jason shares why bad product content holds companies back and how to fix it without getting overwhelmed.Key Takeaways:(05:02) Companies wait for a “miracle” fix instead of addressing product data issues.(13:55) Product content must be correct, complete, consistent and clear.(15:18) Contextualization tailors content to customer needs and industries.(18:59) Distributors must define standards for product data with suppliers.(21:30) Prioritize high-traffic categories for faster data improvement results.(24:36) Marketplaces struggle with balancing selection and product discovery tools.(27:06) Investments in product discovery often lag behind selection growth.(31:30) Analytics help focus resources on high-impact product categories.(33:32) The B2B eCommerce Association trains companies on product content.(39:56) The TV series “Ted Lasso” offers lessons in change management for B2B leaders.Resources Mentioned:Jason Hein -https://www.linkedin.com/in/jasonhein/B2B eCommerce Association | LinkedIn -https://www.linkedin.com/company/b2b-ecommerce-association/B2B eCommerce Association | Website -https://b2bea.orgMcMaster-Carr Catalog -https://www.mcmaster.com/Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode, we're joined by Jason Hein, Global Director, Product Content and Search at B2B eCommerce Association, to discuss the challenges of product data, merchandising and marketplace strategy in B2B eCommerce. With decades of experience at McMaster-Carr, Amazon Business and Bloomreach, Jason shares why bad product content holds companies back and how to fix it without getting overwhelmed.Key Takeaways:(05:02) Companies wait for a “miracle” fix instead of addressing product data issues.(13:55) Product content must be correct, complete, consistent and clear.(15:18) Contextualization tailors content to customer needs and industries.(18:59) Distributors must define standards for product data with suppliers.(21:30) Prioritize high-traffic categories for faster data improvement results.(24:36) Marketplaces struggle with balancing selection and product discovery tools.(27:06) Investments in product discovery often lag behind selection growth.(31:30) Analytics help focus resources on high-impact product categories.(33:32) The B2B eCommerce Association trains companies on product content.(39:56) The TV series “Ted Lasso” offers lessons in change management for B2B leaders.Resources Mentioned:Jason Hein -https://www.linkedin.com/in/jasonhein/B2B eCommerce Association | LinkedIn -https://www.linkedin.com/company/b2b-ecommerce-association/B2B eCommerce Association | Website -https://b2bea.orgMcMaster-Carr Catalog -https://www.mcmaster.com/Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Steven Duran, Head of Global Commerce Strategy at Carrier Global, to explore how the $20B climate solutions leader is revolutionizing B2B e-commerce.Steven shares:How Carrier reduced B2B e-commerce costs by 90% and cut implementation time from 12 months to 30 days using Shopify.The challenges of modernizing legacy systems (yes, fax orders are still a thing!) and creating seamless, touchless commerce experiences.Why aftermarket services and IoT (like Carrier's Abound platform) are driving massive growth opportunities.The secret behind Carrier's One Commerce Accelerator, a Shopify-powered solution that's transforming how they serve global customers.Practical advice for businesses looking to scale their B2B e-commerce operations, including the importance of customer obsession and composable tech stacks.Whether you're a small business or a global enterprise, this episode is packed with actionable insights to help you unlock the potential of B2B e-commerce.Listen now to learn how to future-proof your B2B strategy!(00:00) - Why B2B eCommerce is BOOMING – Insider Secrets from a $20B Climate Tech Giant! → Steven Duran (02:43) - Meet Steven Duran: Transforming B2B with Technology (05:09) - Carrier's B2B eCommerce Evolution (08:40) - Challenges and Innovations in B2B Commerce (13:27) - Leveraging Technology for Business Growth (22:00) - Advice for Small and Medium eCommerce Businesses (37:41) - Future Outlook and Customer Obsession Creators & Guests Kunle Campbell - Host Steven Duran - Guest Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the code ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.Click here to view the episode transcript. ★ Support this podcast ★

In this episode, we're joined by Jay Schneider, Founder and CEO of B2B Squared. Jay shares his experience in B2B eCommerce, working with manufacturers and distributors to enhance their digital strategies. He highlights the challenges in bridging the gap between traditional sales models and eCommerce platforms while emphasizing the importance of customer-centric digital transformation.Key Takeaways:(06:32) B2B sales need integrated eCommerce and CRM workflows.(09:46) Unified sales and eCommerce workflows reduce friction for customers.(14:03) Successful digital transformation starts with understanding and reducing customer friction.(18:20) B2B merchandising reduces friction by simplifying purchases and replenishment.(20:19) Product data enrichment simplifies purchasing, boosts sales and reduces friction.(25:51) Digital transformation relies on organized, actionable customer data.(27:30) B2B segmentation and account-level data enable personalized messaging and sales.Resources Mentioned:Jay Schneider -https://www.linkedin.com/in/jayhschneider/B2B Squared | LinkedIn -https://www.linkedin.com/company/b2b-squared/B2B Squared | Website -https://b2b-squared.com/Amy Porterfield's | Website -https://www.amyporterfield.comThanks for listening to the “B2B Commerce UnCut: A Journey Through Change” podcast powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode, we're joined by Jay Schneider, Founder and CEO of B2B Squared. Jay shares his experience in B2B eCommerce, working with manufacturers and distributors to enhance their digital strategies. He highlights the challenges in bridging the gap between traditional sales models and eCommerce platforms while emphasizing the importance of customer-centric digital transformation.Key Takeaways:(06:32) B2B sales need integrated eCommerce and CRM workflows.(09:46) Unified sales and eCommerce workflows reduce friction for customers.(14:03) Successful digital transformation starts with understanding and reducing customer friction.(18:20) B2B merchandising reduces friction by simplifying purchases and replenishment.(20:19) Product data enrichment simplifies purchasing, boosts sales and reduces friction.(25:51) Digital transformation relies on organized, actionable customer data.(27:30) B2B segmentation and account-level data enable personalized messaging and sales.Resources Mentioned:Jay Schneider -https://www.linkedin.com/in/jayhschneider/B2B Squared | LinkedIn -https://www.linkedin.com/company/b2b-squared/B2B Squared | Website -https://b2b-squared.com/Amy Porterfield's | Website -https://www.amyporterfield.comThanks for listening to the “B2B Commerce UnCut: A Journey Through Change” podcast powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Hash Usami, Channel Partnerships Manager at CodUp, to explore the evolving landscape of B2B e-commerce. They discuss the key differences between B2C and B2B platforms, essential features for success, and how businesses can effectively transition to digital commerce solutions.

In this episode we welcome Meghann Butcher from RepSpark, a B2B e-commerce platform that's revolutionizing retail for boutique gyms, golf shops, and pro shops. Meghann shares her expertise on the challenges faced by studio operators in managing retail and how RepSpark can seamlessly bridge the gap, helping businesses maximize their retail potential. Butcher is a seasoned expert dedicated to simplifying operations for business owners and operators. She clearly understands that many of these professionals aren't trained buyers or merchandisers, despite their unique opportunity to serve a guaranteed daily clientele. Meghann focuses on making the entire processes easy and seamless, empowering owners to maximize potential profits without the hassle of managing a complex back end. Megan goes into depth about not only optimizing retail spaces, but also making them a profitable extension of your fitness studio. Whether you're running a small boutique gym or a larger operation, this episode is packed with valuable insights to help turn your retail from a cost center into a robust profit center.  Key themes discussed Efficient, flexible ordering; know customers' preferences. What's the retail revenue potential for studios? Microsites enable inventory-free sales for events. Exploring revenue potential for studio operators' space. Boost work achievements with desired employee incentives. Incorporate apparel rewards for engaging studio communities. Quick setup for brands on digital platforms. A few key takeaways:  1. Retail Strategy for Studios: Meghann discussed the importance of having a retail strategy for boutique gyms and studios. She emphasized that retail sales should be part of the overall revenue strategy and needs to be intentional. Understanding member preferences and curating products that align with their needs can boost sales. 2. Ease of Ordering and Inventory Management: She highlighted how RepSpark's platform makes it easy for studio operators to manage their retail offerings. The platform allows for seamless ordering, inventory management, and reordering of products in different sizes and colors. It eliminates the need for direct interaction with sales representatives, saving time for studio operators. 3. Customization and Co-Branding: RepSpark supports customization, offering an opportunity for studios to brand products like towels, bags, and apparel with their logos. This not only serves as a marketing tool but also enhances member loyalty, as members like to showcase their association with the studio. 4. Revenue Potential from Retail: Pete and Meghann discussed the revenue potential of the retail space in studios. Comparing it with golf pro shops, there is a significant opportunity for studios to generate substantial revenue through well-curated retail offerings. She mentions that consumables, basic apparel, and accessories like socks and candles move quickly and can be profitable. 5. Microsites and Pop-Up Shops: Meghann introduced the concept of microsites and pop-up shops, which allow studios to offer products without holding inventory. These can be used for special events, challenges, or seasonal promotions. Members can shop directly from these microsites, and the products can be customized, offering additional value without the need for significant upfront investment. Click here to download transcript.  Resources:  Meghann Butcher: https://www.linkedin.com/in/meghannbutcher/  RepSpark: http://www.repspark.com   Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com

ABOUT THE GUEST:Bill Gibson is a seasoned executive in the technology and supply chain industries. He earned his MBA from the University of Virginia's Darden School of Business and a Bachelor's degree from the University of Pennsylvania. Gibson's career began in 1993 as an account executive at Manugistics, a leading supply chain software provider. Over the years, he has held significant positions, including Managing Partner at The Albermarle Group, a venture capital firm, and leadership roles at Grotech Ventures. Gibson is currently the CEO of Deposco, a cloud-based supply chain software company that offers solutions for retailers, distributors, and 3PLs. Under his leadership, Deposco has grown significantly and has been recognized multiple times, including making the Inc. 5000 list for several years. Notably, Gibson was honored as one of the Top 50 SaaS CEOs by The Software Report, highlighting his influence and success in the software as a service (SaaS) sector.HIGHLIGHTS:[00:03:00] Inception of Deposco and the gap in the market.[00:07:00] Evolution of e-commerce and 3PLs, noting how brands struggled with operational challenges.[00:19:00] The importance of real-time, cloud-based solutions for 3PLs.[00:28:00] Peak season preparation and the common pitfalls brands face during this time.[00:33:00] Importance of forward-looking planning vs. driving operations based on historical performance.QUOTES:[00:28:00] - "Mike Tyson had a quote at a point in time about ‘You got to plan until you get punched in the face,' right? It's the same at peak seasons—it's the punch in the face for everybody every year." – Bill Gibson[00:31:00] - "How do you not have your real-time fulfillment system tied into your front-end commerce system? If you can't supply the order, why are you booking the business?" – Bill Gibson[00:22:00] - "The future is about how we as practitioners make it easier, faster, and less expensive to achieve the outcomes. It's not just about the software, it's about aligning strategy and operations." – Bill Gibson[00:25:00] - "We're co-creating. It's not about the AI toolkit, it's about how we apply AI to solve real problems in commerce." – Bill Gibson[00:36:00] – “In logistics, the digital and physical sides of the business need to be joined at the hip. When they're not, you get failures that damage customer trust.” – Ninaad AcharyaFIND MORE ABOUT THE GUEST:LinkedIn: Bill GibsonWebsite: DeposcoTwitter: @Deposco 

B2B e-commerce offers great opportunities to manufacturers and distributors, but creating an industry-specific strategy, and finding the right partners and platforms to implement it can make all the difference.This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people, and by Znode, the premier B2B e-commerce enterprise platform.About Carlos ManaloCarlos is co-founder & co-CEO of OX. He leads his team with nearly 20 years of grit and seasoning in the interactive and integrated multichannel space. As a customer-centered experience strategist by training, Carlos believes that enhanced customer satisfaction and loyalty is achieved through clarifying strategic intent and uncovering opportunities in the user journey. By merging the benefits of analysis and interaction, he creates experiences that drive alignment, progress and evolution. His focus on performance-driven engagements has allowed Carlos to be a true 360-degree partner, building user-centered experiences for some of the world's leading brands.About Tom FlierlTom is the Chief Commercial Officer at Amla Commerce, creator of ecommerce software products Artifi and Znode. Tom leads the sales, marketing, channel management, and account management teams and managing analyst relations. He leverages over 20 years of business experience in branding, marketing, digital commerce, and technology to assist customers through their digital journey. Tom is frequently featured as a speaker and thought leader on digital commerce.About Wil GoodmanWil is an Account Executive at Amla Commerce, creator of the ecommerce software products Artifi and Znode. Wil works with manufacturers, distributors, and retailers daily to understand how their unique business needs shape their ecommerce strategies. Growing up in a family with deep roots in distribution—his father owns a building trades and materials business—Wil developed an early understanding of the industry. Before joining Amla Commerce, Wil spent six years working for a nationwide medical distributor. Leveraging his background and software expertise, Wil helps prospective customers craft the optimal ecommerce experience using Znode.RESOURCESThe Office of Experience website:https://www.officeofexperience.comZnode website:https://www.znode.comConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

B2B e-commerce offers great opportunities to manufacturers and distributors, but creating an industry-specific strategy, and finding the right partners and platforms to implement it can make all the difference. This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people, and by Znode, the premier B2B e-commerce enterprise platform. About Carlos Manalo Carlos is co-founder & co-CEO of OX. He leads his team with nearly 20 years of grit and seasoning in the interactive and integrated multichannel space. As a customer-centered experience strategist by training, Carlos believes that enhanced customer satisfaction and loyalty is achieved through clarifying strategic intent and uncovering opportunities in the user journey. By merging the benefits of analysis and interaction, he creates experiences that drive alignment, progress and evolution. His focus on performance-driven engagements has allowed Carlos to be a true 360-degree partner, building user-centered experiences for some of the world's leading brands. About Tom Flierl Tom is the Chief Commercial Officer at Amla Commerce, creator of ecommerce software products Artifi and Znode. Tom leads the sales, marketing, channel management, and account management teams and managing analyst relations. He leverages over 20 years of business experience in branding, marketing, digital commerce, and technology to assist customers through their digital journey. Tom is frequently featured as a speaker and thought leader on digital commerce. About Wil Goodman Wil is an Account Executive at Amla Commerce, creator of the ecommerce software products Artifi and Znode. Wil works with manufacturers, distributors, and retailers daily to understand how their unique business needs shape their ecommerce strategies. Growing up in a family with deep roots in distribution—his father owns a building trades and materials business—Wil developed an early understanding of the industry. Before joining Amla Commerce, Wil spent six years working for a nationwide medical distributor. Leveraging his background and software expertise, Wil helps prospective customers craft the optimal ecommerce experience using Znode. RESOURCES The Office of Experience website: https://www.officeofexperience.com Znode website: https://www.znode.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the E-commerce Toolbox: Expert Perspectives podcast, Kailin Noivo sits down with Manish Hirapara, CEO of Peak Activity, a leader in digital acceleration and e-commerce innovation. Manish shares his journey from software engineer to CEO and dives deep into the complexities of scaling customized e-commerce solutions for large retailers. They discuss the crucial role of customer experience in driving growth, the challenges of managing technology as businesses expand, and the importance of leveraging data and AI for conversion optimization. Listen to learn how Peak Activity is co-innovating with partners to push the boundaries of e-commerce and stay ahead in the rapidly evolving digital landscape.