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Whether they're on the giving or receiving end, most women despise prospecting, selling, and closing. So, if you want to help women advisors thrive and also appeal to women clients, you need to understand what resonates with them.
Whether they're on the giving or receiving end, most women despise prospecting, selling, and closing. So, if you want to help women advisors thrive and also appeal to women clients, you need to understand what resonates with them.
It's exciting to find another woman who is as passionate as I am about promoting and keeping women in the industry. Adri Miller-Heckman started at Smith Barney and spent years training thousands of new financial advisors and bank representatives. Her 30 years in the industry and her first-hand experiences of seeing how differently men and women work allows her to give great insight to the women she coaches through her own company, FemXAdvisors. Though Adri and I have similar businesses, we see each other as a collaborators with a shared mission, not as competitors. In our conversation we talked about: ● The defining moments of doing things the “women's way” in the industry. ● The financial challenges of starting on your own. ● Facing fears and finding support for our independent journey. ● Finding personal alignment in how you help your clients. ● The importance of having a coach. Adri's advice is for women to collaborate, share, communicate, and build relationships. I full-heartedly agree! Connect with Adri Miller-Heckman: Facebook: https://www.facebook.com/femXadvisor/ Twitter: https://twitter.com/AdvisorsKeys LinkedIn: https://www.linkedin.com/company/femx/ YouTube: https://www.youtube.com/channel/UCKlOP_Yb8JhXlLUZ4Hcl5ow Connect with Robyn Crane Website: https://robyncrane.com/ Facebook: https://www.facebook.com/bizgrowth4women/ Twitter: @RobynHCrane Learn more about your ad choices. Visit megaphone.fm/adchoices
How can you attract more high-net-worth clients and still help groups that are typically underserved by advisors? Today, Matt is joined by Adri Miller-Heckman, founder of FemXadvisor. Adri shares the story of her rebrand into FemXadvisor and how she helps women advisors energize themselves by uncovering and sharing their value. Adri also dives into how advisors can work with underserved people with low assets and still make money, while continuing to attract high-net-worth clients. In this episode, you will learn: How FemX helps women advisors uncover and articulate their value How financial services professionals can better serve women and underserved communities Ways to appeal to low income-based households while still attracting ultra high-net-worth clients How advisors can continue their everyday business operations while expanding their community reach and giving back And more! Tune in now to learn how advisors can help those who need it most and continue to attract high-net-worth clients! Resources: Top Advisor Marketing | FemXadvisor | Adri Miller-Heckman on LinkedIn Brought to you by: iris.xyz
Adri Miller-Heckman is a speaker, author, and consultant, as well as a leading expert on women and financial services. In her book, Keys to the Ladies’ Room, she outlines the femXadvisor model—a strategy for attracting female clients and garnering more referrals. Today on Stay Paid, Adri explains how you can get more clients—and keep them—by knowing your why. femXadvisor Engaging Marketing Membership 30-Day Free Trial: https://adrimillerheckman.com/tools/drip-marketing-membership-program/ Follow Our Guest: Adri Miller-Heckman linkedin.com/in/adrimillerheckman femxadvisor.com/listener Download this week's free ebook: https://remindermedia.com/retention To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remindermedia
Your host Matt welcomes returning guest Adri Miller-Heckman for the final installment of their three-part mini-series titled: The Compounding Impact of Marketing to Women With Podcasts: How to Maximize Your ROI. For their final segment together, Matt and Adri discuss how you go about bringing products and services to market. With all things in business, you need to be willing to take a risk with your marketing. Not every strategy or idea is going to work 100%. From today's episode, you're going to walk away with the answer to three key questions: 1. What are the benefits? (And get ready because it's not what you think!) 2. Where do I start and what steps will I need to take? 3. How do I make my marketing a defining moment? With some help from Matt and Adri, your marketing is bout to get easier. Learn how to plan strong marketing strategies, put yourself out there, and understand the multidimensional benefits of your marketing. Adri is a globally recognized speaker, author, and consultant in the financial industry. She is the founder of femXadvisor™, a professional training and coaching business designed to help advisors generate exponential growth with the femXadvisor™ process to create a female-friendly, results-oriented financial practice. Top Advisor Listener Special! FREE 30-Day Trial! Whether you are actively pursuing the female market or simply want to develop a stronger relationship with your existing female clients, our Engaging Email Marketing Membership program will make the process easier and more effective. As a member, you receive female-friendly engaging nurture emails that are easy to implement; tools to engage women, making your efforts more effective; and ideas, strategies, and live coaching to make marketing to women FUN! Try our 30-Day Free Trial! Learn more at http://adrimillerheckman.com/tools/topadvisor/
Your host Matt welcomes returning guest Adri Miller-Heckman to part two of their three-part mini-series titled: The Compounding Impact of Marketing to Women With Podcasts: How to Maximize Your ROI. On today's episode, Adri discusses the most common questions and concerns she hears from women about podcasting. With Adri hosting the interview, listen in and learn from your host Matt how you can overcome some of the apprehensions about podcasting and sharing your story. In addition, you'll discover the value of podcasting for women in the financial sector and the impact it can have on maximizing your ROI. Adri is a globally recognized speaker, author, and consultant in the financial industry. She is the founder of femXadvisor™, a professional training and coaching business designed to help advisors generate exponential growth with the femXadvisor™ process to create a female-friendly, results-oriented financial practice. Top Advisor Listener Special! FREE 30-Day Trial! Whether you are actively pursuing the female market or simply want to develop a stronger relationship with your existing female clients, our Engaging Email Marketing Membership program will make the process easier and more effective. As a member, you receive female-friendly engaging nurture emails that are easy to implement; tools to engage women, making your efforts more effective; and ideas, strategies, and live coaching to make marketing to women FUN! Try our 30-Day Free Trial! Learn more at http://adrimillerheckman.com/tools/topadvisor/
Your host Matt welcomes returning guest Adri Miller-Heckman to part one of their three-part mini-series titled: The Compounding Impact of Marketing to Women With Podcasts: How to Maximize Your ROI. Adri is a globally recognized speaker, author, and consultant in the financial industry. She is the founder of femXadvisor™, a professional training and coaching business designed to help advisors generate exponential growth with the femXadvisor™ process to create a female-friendly, results-oriented financial practice. On today's episode, Matt and Adri discuss the importance of branding when its come to marketing to women. Listen in to discover some of the critical elements of honing your message to create a real and authentic experience that appeals not only to your women clientele but men as well. Top Advisor Listener Special! FREE 30-Day Trial! Whether you are actively pursuing the female market or simply want to develop a stronger relationship with your existing female clients, our Engaging Email Marketing Membership program will make the process easier and more effective. As a member, you receive female-friendly engaging nurture emails that are easy to implement; tools to engage women, making your efforts more effective; and ideas, strategies, and live coaching to make marketing to women FUN! Try our 30-Day Free Trial! Learn more at http://adrimillerheckman.com/tools/topadvisor/
Adri Miller-Heckman joins host Matt today to dive into her game changing book, Keys to the Ladies Room. As you might have guessed, Adri wrote the book on what advisors need to know to effectively market and attract female clients. In addition to her work as an author, Adri is the founder of FemX, and she regularly consults and coaches financial advisors on how to build powerful female focused marketing plan. With Adri's help, advisors can affectively market to both genders, creating exponentional growth for years to come. Join Matt and Adri today to learn what you can be doing to create a quality and sustainable marketing strategy. LINKS: Adri Miller Heckman | Keys to the Ladies Room | AdriMillerHeckman.com
Talking about Tapping Into the Affluent Women Market with Adri Miller-Heckman, who focuses her consultancy on assisting financial advisors to market to affluent women.