Purse Strings on WebmasterRadio.fm

A gender-inclusive anthology of poetry and prose that addresses the physical and psychological act of being “grabbed,” or in any way assaulted.The #MeToo movement, the infamous Access Hollywood tape, and the depraved and hypocritical actions of celebrities, politicians, CEOs, and other powerful people have caused people all over the nation to speak out in outrage, to express allegiance for the victims of these assaults, and to raise their voices against a culture that has allowed this behavior to continue for too long.The editors asked writers and poets to add to the conversation about what being “grabbed” means to them in their own experience or in whatever way the word “grabbed” inspired them. What they received are often searing, heart-rending works, ranging in topic from sexual misconduct to racial injustice, from an unwanted caress to rape, expressed in powerful, beautifully crafted prose and poetry.The writers represented here, some very well known, such as Rita Dove, Jericho Brown, Eileen Miles, Ana Menendez and Sapphire, as well as some newer voices not yet fully discovered, have mined their collective experiences to reveal their most vulnerable moments, and in some cases, to narrate moments that they have had previously been unwilling or unable to speak of. What results is a collection of emotional, hard-hitting pieces that speak to the aftermath of violation—whether mental, emotional, or physical.

Today's guest is Doris Weatherford, author of the new book Victory for the Vote. She has been publishing books on women's history for over thirty years. Her first was FOREIGN AND FEMALE: IMMIGRANT WOMEN IN AMERICA, 1840-1930. Published in 1986, it was revised and expanded in 1995. KIRKUS REVIEWS said of it, “absorbing chapters full of quotations from original letters and diaries…meticulous research, vibrant reading.” That book grew out of her questions in a course on immigration at Harvard, and her second book, AMERICAN WOMEN AND WORLD WAR II (1990), grew out of an argument between a WAC and a WAVE at an early NOW meeting in the Boston area. Both were written after Weatherford moved to Florida, where she has lived more than thirty years.The World War II book also won good reviews, including this comment from LIBRARY JOURNAL: “Fascinating and immensely readable…General readers will enjoy…and will be amazed.” Weatherford has found the most amazing thing about this book to be the fact that it was translated into Japanese. Later books were AMERICAN WOMEN'S HISTORY: AN A-Z (Prentice Hall, 1994), which has some 700 brief essays on individuals, organizations, issues, and events. MILESTONES: A CHRONOLOGY OF AMERICAN WOMEN'S HISTORY(Facts on File, 1997) places women in the context of the nation's development, beginning in 1492 with the fact that Columbus used maps that he obtained from his mother-in-law.  She will be attending the Miami Book Fair this November – the 15th through the 22nd -- which can be live-streamed for easy and safe access.

Michele Molitor has helped thousands of clients break through barriers to success – she is an experienced Executive Coach, a best-selling author, Founder of Nectar Consulting, and a Rapid Transformational Therapist.

Pain into power with Sydney Williams. Today's Guest is a former collegiate athlete and competitive skydiver, Sydney, unexpectedly found herself on the receiving end of a Type 2 diabetes diagnosis, while grappling with unresolved trauma from a decades-old sexual assault, she set out on a mission: turn her pain into power. Two hikes across Catalina Island and 80 miles later, she founded Hiking My Feelings to help others tap into the mind-body connection and healing power of nature that helped kick her self-limiting beliefs and disease into remission.  Having more than 12 years of marketing experience with Fortune 500 companies and emerging brands, Sydney serves up her “truth juice” style of storytelling to break wide open tough conversations with practical, powerful content and experiences. Over the years, she's been featured on the SXSW stage, as well as in Huffington Post, Psychology Today, US News & World Report, and numerous other publications. Today, she is the author of Hiking My Feelings: Stepping Into the Healing Power of Nature and travels across the country empowering others to summit their personal mountains on their way to becoming Well Beings.

Karen started Montanya about 11 years ago and since then she's built a rum brand that is distributed in 44 states in the US and in seven countries. Just this past year Montanya was named to two B Corp Best For The World Lists—Best Overall and Best for the Environment. Her premium craft rum distillery is located in Crested Butte, Colo. When Karen began the craft distillery Montanya Distillers in 2008, she was the only female in a male-dominated industry in the US. This impacted her ability to gain respect, buy materials, sell her products, be safe from sexual harassment, and be taken seriously in her work.It also impacted the willingness of banks to lend her money, the willingness of investors to get involved, and venture capital firms to say yes. Karen watched male colleagues with smaller and less successful companies access resources regularly denied to her. Yet she persisted, stayed focused, and refused to let circumstances deny her success. Now, after more than a decade in business, her company produces double-digit growth annually, and she is one of the larger private-sector employers in her community.

Our guest today Julia Flynn Siler is a New York Times best-selling author and journalist. Her new book, The White Devil's Daughters: The Women Who Fought Against Slavery in San Francisco's Chinatown, was published by Alfred A. Knopf in May of 2019. The New York Times Book Review named it an “Editors' Choice.” She is also the author of Lost Kingdom: Hawaii's Last Queen, the Sugar Kings, and America's First Imperial Adventure and the The House of Mondavi: The Rise and Fall of an American Wine Dynasty. She will be at the Miami Book Fair coming up November 17-24. As a veteran correspondent for the Wall Street Journal and BusinessWeek magazine, Ms. Siler spent more than two decades in the Europe and the United States, reporting from a dozen countries. She has covered fields as varied as biotechnology, cult wines, puppy breeding, and a princess's quest to restore a Hawaiian palace's lost treasures. A graduate in American Studies at Brown University and Columbia University's Graduate School of Journalism, Ms. Siler began her career as a staff correspondent for BusinessWeek, working in the magazine's Los Angeles and Chicago bureaus. She wrote stories on everything from White Castle “sliders” to the roiling futures markets for the New York Times. By taking classes at night during that time, she earned an MBA from Northwestern's Kellogg Graduate School of Management. In 1993, she was awarded a fellowship to teach business journalism in Prague, where she organized a speaker series at the Center for Independent Journalism, a not-for-profit organization supported in part by the New York Times Foundation. Ms. Siler then served as a London-based staff correspondent for BusinessWeek, where she was a member of BusinessWeek reporting teams that won a National Magazine Award, a Deadline Club award, as well as other honors. As a longtime London-based foreign correspondent, she wrote about family business dynasties, millionaire dons at Oxford and Cambridge, and Virgin founder Richard Branson, among other subjects. Toward the end of her years in London, she joined the Wall Street Journal as its European management correspondent, traveling throughout the region to report stories. During that time, she did post-graduate work in finance at the London Business School. After returning to the U.S., one of the first articles she wrote for the Wall Street Journal was about the turmoil within the Mondavi family's wine empire. It ran as a front-page story in June of 2004. That story led to her book The House of Mondavi, published by Penguin's Gotham Books in 2007. A New York Times bestseller, it was honored as a finalist both for a James Beard Award and a Gerald Loeb Award for distinguished reporting and is now in its twelfth printing. Over the years, Ms. Siler wrote many feature stories for the Wall Street Journal out of its San Francisco bureau, and helped produce WSJ.com videos to accompany some of these stories. Her critically acclaimed second book, Lost Kingdom, was also a New York Times bestseller. Ms. Siler was a 2013 recipient of the Ella Dickey Literacy Award, named in honor of a beloved librarian, and was honored at a ceremony in Missouri in April 2013. In August of 2016, the National Endowment for the Humanities awarded Ms. Flynn Siler a “Public Scholar” grant for 2016-2017 to support her forthcoming book, “The White Devil's Daughters: The Women Who Fought Slavery in San Francisco's Chinatown.” In June of 2017, the Mayborn Graduate Institute of Journalism announced that Ms. Siler had been awarded a Mayborn Fellowship in Biography to support her new book. She was also named a Logan Nonfiction Fellow at the Carey Institute for Greater Good, where she spent the fall of 2017 completing her manuscript. Ms. Siler is a longtime member of the San Francisco-based writing group North 24thWriters, whose members have published fourteen nonfiction books as well as hundreds of articles and essays in major magazines, newspapers and literary journals. She is also a member of the San Francisco Writer's Grotto. She has taught journalism at the University of London's Birkbeck college and leads nonfiction workshops at the Community of Writers at Squaw Valley as a staff member. She has appeared as a commentator on the BBC, CBS, CNBC, National Public Radio, and elsewhere. She has worked as an on-call producer for KQED's Forum. Her stories and reviews have appeared in the New York Times, the Washington Post, the Los Angeles Times, and the Oxford Encyclopedia on Food and Drink in America. She served two terms on the alumni board of Columbia University's Graduate School of Journalism and currently serves on the boards of San Francisco-based Litquake Foundation, which produces an annual literary festival and year-round events, and on the board of the Community of Writers at Squaw Valley. She is also in her second term as a member of the Council of the Friends of the Bancroft Library at U.C. Berkeley. She has served for several years as a nonfiction juror for the Commonwealth Club's California Book Awards. She was born in Palo Alto, California in 1960 and she and her family live in Northern California, where they are frequent visitors to their local public libraries.

Jennine Capo Crucet, author of several books, including My Time Among the Whites, which is featured at the Miami Book Fair coming up November 17-24. Jennine is a contributing opinion writer for the NY Times. Her novel, Make Your Home Among Strangers, was an NYT Editors Choice book, the winner of the 2015 International Latino Book Award and was cited as the best book of the year by numerous media outlets. It's also been adopted as an all-campus read at over 25 American universities. Jennine is the author of award-winning short stories as well. She is an associate professor in the Dept of English and Institute for Ethnic Studies at the Univ of Nebraska.

Laura Berger, PCC has captivated and inspired tens of thousands of leaders and professional superstars to balance peak performance with a gratifying life. Her mission has spread prolifically through her dynamic talks, workshops, media appearances, executive coaching, and bestselling autobiographical jungle caper Radical Sabbatical: A Hilarious Journey from a Stifling Rut to a Life Without Boundaries. Her columns in Forbes, Psychology Today and Huffington Post as well as appearances on ABC, Huffington Post Live, The Dr. Oz Show with Deepak Chopra, CNBC, US News and World Report, Yahoo Finance, Self Magazine, The Miami Herald, and podcasts across the country showcase her Four Pillars of Success to pose tough questions and motivating a-has.

Kelli Jaeck's holds a Master's degree from Oregon State University in Communication and Adult Education, where she taught Leadership and Public Speaking. She received her Bachelor of Science in Dental Hygiene from Oregon Health Sciences University in 1996. The author of the Amazon best seller: Martinis amp; Menopause Strategies, Science and Sips that Empower Women to Beat the Hormone Groan, she also writes a popular blog about women's health. Her information is accessible and easy to understand while offering useful, practical tips to feel better and live better. Kelli is committed to health and wellness. She lives it, writes about it, speaks about it, and empowers others about it! Kelli delivers fast-paced, engaging keynote speeches and workshops that provide a plan for personal and professional resilience with self-care strategies to slay burn-out. Kelli quickly connects with audiences, shares inspiring personal stories, and innovative, research-based content. All this, and she'll make you laugh while she does it. Kelli speaks to women who are burned-out, stressed out, and maxed out. Focusing on women's health and wellness issues, her programs educate and celebrate women, encourage open dialogue, and provide attendees with self-care strategies to show up as their best selves - at home and at work. She currently speaks at conferences around the world on a wide variety of health and wellness topics and is an active member of the National Speakers Association (NSA), Oregon Chapter Board of Directors. She is a leader in the American Dental Hygienists' Association and was the national president in 2014-15. Her charitable spirit keeps her busy throughout the United States as a board and committee member. She serves on several local, state, and international organizations.

Today on Purse Strings we are joined by Sophia Sunwoo of Ascent-Strategy. Sophia is a Forbes 30 Under 30 honoree in Social Entrepreneurship, a Forbes 30U30 All-Star Alumni, an ELLE Magazine Impact2 Awards Pitch finalist, and a Fred Alger Finance Award winner. Through Ascent Strategy, Sophia has helped large nonprofits open offices in new countries, increased sales by 50% within 3 months of diagnosing a client's blocks, raised millions in funding, and has helped launch countless startups in the social impact, product, and tech industries. Sophia built her first company when she was 19 years old and sold it before her 23rd birthday. Before her exit, she helped grow the business to 250 major retailers worldwide, and designed a brand that would attract celebrity clientele, as well national coverage in press outlets such as People Magazine. In 2011, Sophia co-founded Water Collective, a non-profit founded to fix and prevent broken water projects in the developing world by building community ecosystems of water maintenance care. Since 2012, the organization has secured clean water for over 76,000 people in West Africa and has been recognized by Forbes, DevEx, African Business Review, and ELLE Magazine. Sophia holds a BBA in Business and Design Strategy from Parsons School of Design and the New School, and her Masters in International Economic Policy at Columbia University. 

Today on Purse Strings we are joined Dr. Michele Meek PHD. Dr. Meek is a writer, filmmaker, and Assistant Professor in Communication Studies at Bridgewater State University. She recently presented her TEDx talk “Why We're Confused About Consent—Rewriting Our Stories of Seduction,” in which she explains how moments in movies and television blur consent with coercion. Her most recent book Independent Female Filmmakers—A Chronicle Through Interviews, Profiles and Manifestos is currently available with the publisher Routledge or on Amazon. Also, read her recent op-ed “It's not just the Oscars: The Library of Congress fails women filmmakers too,” in Salon, and check out the documentary feature she worked as associate producer on, Salvage, which premiered at the 2019 SXSW Film Festival. 

Our guest today is Michelle Ward, founder of When I Grow Up. She has been offering dream business guidance for creative women as The When I Grow Up Coach since 2008. You may have seen or heard her in New York Magazine, The Huffington Post, Etsy, Newsweek, Freelancers Union, USA Today, the Forbes Top 100 Websites for your Career List or 150+ other media outlets. She's the co-author of The Declaration of You, which was published by North Light Books, and the teacher of Create Your Dream Career and Ditch Your Day Job, which were watched by tens of thousands of people live on CreativeLive. When she's not coaching, teaching or speaking, she can be found building a fort for her little girl, sitcom-binging with her husband, or belting out show tunes.

One in four women experience some form of sexual assault, and the #MeToo movement empower women to take back their voice and shatter the power paradigm. With that said today's guest is April Kirkwood, author of working my way back to me, a memoir that brings readers up close and personal to her journey back to wholeness. As a therapist and author, April helps others past their pain and create a new life where they are stronger as a result.

Rhonda Moret, founder of Elevate For Her , a professional development organization with tactical programming designed to help women claim their value and step forward from inferiority, with drive, passion, and action to achieve their goals-- stemming from learning and education. From humble beginnings, growing up as a Latina woman in South Central Los Angeles, Rhonda was the first woman in her family to graduate from college and has forged a path of empowerment for women after her. As a branding and marketing expert, Rhonda directed campaigns for Google, Nike Golf, the PGA of America, Universal Studios, and Subway as well as working with high profile personalities including Tiger Woods, Billie Jean King, best selling author Robert Kiyosaki, and even Donald Trump. Over the course of her professional career, Moret's work and viewpoints have garnered media attention as she has been interviewed by The Washington Post, Adobe' s CMO. com, The Business Journal, PBS, USA Today, and several other media outlets. Moret's most recent venture, Elevate for Her, has her focused on helping women elevate the critical business skills needed to reach the upper levels of leadership and management. With offerings including negotiations, leadership, personal branding and communications, Moret views this work as her passion project and an effort to ultimately create greater gender and pay parity in the workplace.

Today on Purse Strings we are joined by Peggy Chen, Chief Marketing Officer, SDL. SDL (LSE: SDL) is the global leader in content creation, translation and delivery. For over 25 years SDL has helped companies communicate with confidence and deliver transformative business results by enabling powerful experiences that engage customers across multiple touchpoints worldwide. Peggy is responsible for driving global go-to-market strategy for SDL's portfolio of solutions.

Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries and now works with a fantastic community of business owners - coaches, consultants, experts, speakers, authors and solopreneurs - helping them go from simply surviving to predictably SOLD OUT. Using her 20+ years of successful marketing experience she helps her clients create income-producing, client-generating, stress-reducing marketing funnels. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant. Check out her best tips on adventures in building a business as a mom of 3, marketing hacks and more at MichelleLEvans.com or tune in to her weekly podcast, The Marketing Funnel Show.

Maria Reitan speaks with Karen Abbott, the author of Liar, Temptress, Soldier, Spy: Four Women Undercover in the Civil War. Abbott illuminates one of the most fascinating yet little known aspects of the Civil War: the stories of four courageous women--a socialite, a farm girl, an abolitionist, and a widow--who were spies.

Maria Reitan welcomes Andrea Barnet, the author of Visionary Women: How Rachel Carson, Jane Jacobs, Jane Goodall, and Alice Waters Changed Our World. Andrea explains how she traced the arc of each woman's career and explores how their work collectively changed the course of history. 

Today on Purse Strings Kate Schatz is our guest. Kate Schatz is a feminist writer, activist, and educator. She is the author of the New York Times bestsellers Rad American Women A-Z and Rad Women Worldwide, and the accompanying journal, My Rad Life. Kate is the co-founder of Solidarity Sundays, a nationwide network of feminist activist groups, and she speaks often about politics, resistance, feminism, race, parenting, and more. In her latest book with Miriam Klein Stahl, Rad Girls Can, you'll learn about a diverse group of young women who are living rad lives, whether excelling in male-dominated sports like boxing, rock climbing, or skateboarding; speaking out against injustice and discrimination; expressing

Today on Purse Strings Maria is joined by Christina Nicholson, TV news reporter anchor turned marketing agency owner. Christina is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, and many other media outlets. Because of Christina's experience in the communications industry, shes networked and connected with the best in the business to build a team of true professionals who can handle almost any and every marketing needs a business or brand has. With a bachelor's degree in public affairs journalism and more than a decade of storytelling, she understands the importance of creating content and delivering it to the public.

Neely Tamminga is CEO and Chief Whiteboard Artist of DISTILL. During her 20-year career on Wall Street, Neely would routinely apply seemingly imperfect and disparate data to help ground conversations about consumer behavior to money managers and institutional investors.  Neely is considered a consumer behavior expert with insights that span all demographics and across all key areas of discretionary spending. Key career awards include top sell-side analyst in The Wall Street Journal Best on the Street analyst.

Today on Purse Strings our guest is Kateri Ruiz, founder of MAIA. The MAIA community is an online directory that connects consumers with women-owned businesses. As women, we influence or control trillions of dollars spent in the U.S. annually and with that influence, we have the incredible opportunity to use our money to affect change. Through our online directory, MAIA gives you access to millions of woman-owned business across the country. If every female in the U.S. bought her tampons from women-owned companies. for 1 year, the females of the US would spend $2.7 billion more with women-owned companies than all Venture Capital funding did with women-owned companies in 2017. Our money matters.

Talking about Millennial Women and Wealth Management as Maria Reitan welcomes Jaime Hansen, vice president, and financial advisor from RBC Wealth Management.Jaime has created a relationship-based wealth planning practice that incorporates each individual's personal values and desired lifestyle as a foundation for comprehensive wealth planning and investment management. Jamie is dedicated to serving the woman's market, focusing on women in transition and providing education as a tool for empowerment.

Today on Purse Strings our host is joined by Cheryl Leitschuh. For the past 31 years, Cheryl has had her own consultancy – her clients call her a “yoda” for small woman owned small businesses and solopreneuers. She describes herself as a Leadership Results Consultant. Providing leadership coaching, leadership training and consulting. Add speaker, podcast host and author to that list.

Talking about Sports Marketing Women as Maria Reitan welcomes Ishveen Anand, CEO and Founder of Open Sponsorship - the largest marketplace connecting brands to athletes and with clients such as Birchbox, Vita Coco and Hint water.They work with brands looking to target women in a unique way using sports - whether that be female athletes who are recent mothers, or male athletes who have a large female following.

Maria Reitan speaks with Chief Moxie Officer Shauna Armitage, a vocal advocate for women in business,  about her mission to redefine what it looks like to be a working woman and how this mission led to the founding of Making Moxie, a community for female entrepreneurs to share their stories and insights, guiding one another in growing successful businesses.

Today's guest on Purse Strings is Inecke Snyder-Lourens, is Director of Professional Services at Cognifide, the WPP digital technology consultancy. She leads a team of 39 Consultants, Experience Analysts and Experience Architects, the biggest specialist team of its kind in London. Her background lies in advising large organizations in business process re-engineering, IT strategy, operating models, cost analysis and business change. She has worked with some of the world's best-known brands, such as Ford and Unilever.

Today on Purse Strings our gues is Keisha Rivers, Chief Outcomes Facilitator for the KARS Group. The KARS Group faciliates outcomes for personal and professional success and offers a development series for women called Mindset 2 Mastery.  This program takes into consideration the various other factors that women face in their careers (i.e, work-life balance, diversity and inclusion issues, confidence, self-talk, etc.) that men traditionally don't have to worry about and creates applicable solutions.  We assist women in creating supportive learning communities where they can receive support, guidance and insight to help them achieve their goals and provide guidance in the creation of win-win strategic partnerships and collaborative relationships. Keisha A. Rivers is the founder and Chief Outcome Facilitator of The KARS Group, LTD, specializing in facilitated outcome strategies and action planning for clients of all sizes and industries. She is also the founder and Executive Director of The KARS Institute for Learning Collaboration, a 501(c)3 nonprofit organization whose mission is to provide training, resources and support to new and emerging nonprofits.

Anna Sabino is the designer behind the jewelry brand Lucid New York, which she started after leaving her Wall Street career. Her jewelry collections are sold in more than 100 stores all over the world and have been featured in People Style Watch, Vogue, and Cosmopolitan. Sabino is a contributor to Huff Post and Medium and is a certified career coach. She speaks and leads workshops on growing your creative business, generating multiple streams of income, and working remotely. You can find valuable business advice at AnnaSabino.com. 

Today on Purse Strings our host Maria Reitan is joined by Bryce Austin, the CEO of TCE Strategy and a leading voice on emerging technology and cybersecurity issues. With over 10 years of experience as a Chief Information Officer and Chief Information Security Officer, Bryce actively advises the boards of companies in industries as diverse as financial services, retail, healthcare, technology and manufacturing industries. He was the CIO and CISO of Wells Fargo Business Payroll Services from 2004 to 2012, and a Senior Group Manager at Target Corporation during the 2013/2014 PCI data breach.Bryce holds a CISM certification and is known as a thought leader, cybersecurity expert and internationally-recognized professional speaker. He started his technology career on a Commodore PET computer and a cassette tape drive.

Maria Reitan speaks with on-air media personality, host and professional speaker Katerina Cozias. As the founder of FabAfter40.life and executive producer of the digital talk show LA40 - Life After 40, Katerina reminds audiences that contrary to popular societal messaging, life after 40 is not meant to be a time to give up, rather, it's the time to get up. Her powerful message “don't be afraid of change” motivates people to step into their light, regardless of what their age. 

Meryl Gordon joins Maria Reitan to talk about a new biography she wrote about Bunny Mellon. Bunny was a style icon and American aristocrat who designed the White House Rose Garden for her friend JFK and served as a living witness to 20th Century American history, operating in the high-level arenas of politics, diplomacy, art and fashion.

Maria Reitan talks to author Evelina Galang, author of  Lola's House: Filipino Women Living with War. Evelina shares stories from the women at Lolas' House, a community center in Metro Manila, in the Phillippines which she focused on. She accompanies them to the sites of their abduction and protests with them at the gates of the Japanese embassy. Each woman gives her testimony, and even though the women relive their horror at each telling, they offer their stories so that no woman anywhere should suffer during wartime.

Today on Purse Strings we are joined by Faith Erin Hicks. Faith is a Canadian writer and artist. She worked in the animation industry for several years before transitioning into writing and drawing comics full time in 2008. She started making comics “for fun” and putting them on the web when she was in college. Her first published work was Zombies Calling in 2007. Since then, she has published a number of other graphic novels, including The War at Ellsmere, Brain Camp Friends with Boys, Nothing Can Possibly Go Wrong, The Adventures of Superhero Girl, The Last of Us: American Dreams, and the Bigfoot Boy series. She won an Eisner Award in 2014 for The Adventures of Superhero Girl.

Women and The Digital Evolution 10 Years Later as Purse Strings concludes its 6-part series looking back at how digital media and digital marketing has evolved in the past decade. Maria's extensive look back includes women and gaming, the global female perspective, the evolution of digital interaction between parents and their children and more.

Women and The Digital Evolution 10 Years Later as Purse Strings concludes its 6-part series looking back at how digital media and digital marketing has evolved in the past decade. Maria's extensive look back includes women and gaming, the global female perspective, the evolution of digital interaction between parents and their children and more.

Today on Purse Strings our host talks about kids' TV viewing records big declines. Bernstein Research says “average audiences on kids' networks are literally half of what they were six years ago” — about 1.25 million average viewers, down from roughly 2.5 million in 2011, in Nielsen C3 ratings for 2-11 viewers on a total day basis. Since the fourth quarter of 2011, only two of 23 quarterly periods have shown growth — and 11 quarters in that six-year span have witnessed double-digit percentage declines. Her guest is  Maggie Fosdick, Vice President of Client Success at Engagement Labs, Maggie is dedicated to providing solutions for clients to better understand how social influence is impacting their businesses. Having studied marketing and advertising performance for the last 15 years, she is a strong believer that uncovering the patterns and triggers of consumer conversation is imperative to driving a brand's success. As a former client of the company, she has brought a valuable perspective to the development of TotalSocial measurement and analytics tools, which provides brands with a 360-degree view of how audiences are talking about their brand, both online and offline.

Maria continues our look at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they were going to be Entering the workforce, having kids…  we listen back to how millennials were redefining what their previous generation had taken as gospel. But was it for the better? From Millennial Moms in the workplace – their challenges and solutions to how Millennials are changing the home – what it looks like, how it serves the families inside.

Today on Purse Strings Maria is joined by Kelly Baker the editor of Women in Higher Education and a freelance writer who covers religion, racism, higher education, gender, labor, motherhood, and popular culture. Kelly is also an essayist, historian, and reporter. She has regular columns at the Chronicle for Higher Education‘s Vitae project, Women in Higher Education, Killing the Buddha, and Sacred Matters. She has also written for The New York Times, The Atlantic, Bearings, The Rumpus, The Manifest-Station, Religion Dispatches, Christian Century's Then Now, Washington Post, and Brain, Child. Kelly is also the author of the award-winning book, Gospel According to the Klan: The KKK's Appeal to Protestant America, 1915-1930, and The Zombies Are Coming!: The Realities of the Zombie Apocalypse in American Culture.  

Today on Purse Strings Maria is joined by Kelly Baker the editor of Women in Higher Education and a freelance writer who covers religion, racism, higher education, gender, labor, motherhood, and popular culture. Kelly is also an essayist, historian, and reporter. She has regular columns at the Chronicle for Higher Education‘s Vitae project, Women in Higher Education, Killing the Buddha, and Sacred Matters. She has also written for The New York Times, The Atlantic, Bearings, The Rumpus, The Manifest-Station, Religion Dispatches, Christian Century's Then Now, Washington Post, and Brain, Child. Kelly is also the author of the award-winning book, Gospel According to the Klan: The KKK's Appeal to Protestant America, 1915-1930, and The Zombies Are Coming!: The Realities of the Zombie Apocalypse in American Culture.  

Today on Purse Strings Maria's Guest is an award-winning writer, speaker, and strategist to Fortune 500 executives, entrepreneurial leaders, and think tanks around the world Cortney McDermott. Before turning entrepreneur, Cortney served as executive at Vanity Fair Corporation, vice president at Sustainability Partners, professor of graduate studies for several Big Ten universities, and global associate for the renowned beCause Consortium. (She also moonlighted as a deli waitress, secretary, and everything in-between, as a way to put herself through school and life.) A graduate of the London School of Economics and a certified cultural mediator in multiple languages, Cortney also writes for a number of international publications, including She Owns It and HuffPost.  Together they talk about things like what tools are helpful to get focused on what we want and then get confident about pursuing your dreams, and what's the first step people should make in this process.

10 Years of Marketing to Women with Social Media Part 2 as Purse Strings begins its 6-part series looking back at the last 10 years. Purse Strings has been on the air and celebrates its 10th anniversary in October. We continue to look back at the evolution of social media when it comes to marketing to women in the past decade.

10 Years of Marketing to Women with Social Media as Purse Strings begins its 6-part series looking back at the last 10 years. Purse Strings has been on the air and celebrates its 10th anniversary in October. We look back at the evolution of social media when it comes to marketing to women in the past decade. 

Crafting Sustainable Womens Careers as Maria Reitan welcomes back nationally recognized speaker, writer, and podcaster, and the Founder and CEO of Bossed Up, Emilie Aries. We learn about her new fiercely feminist podcast, Stuff Mom Never Told You. Plus, her ongoing work at BossedUp where she helps career women navigate career transition and prevent burnout and her new initiative with the United States of Women and the new Galvanize program to prepare women for leadership at work and in public service.   

Maria is joined by Michelle Scheuermann, she is the principal of Bullet Proof Communications, LLC, a marketing communications consultancy specializing in communication strategies utilizing both traditional and non-traditional avenues to increase awareness and participation in brands, events and more. Michelle created Bullet Proof Media Blog in 2009 as a way to share insights into outdoor TV world as she worked for Sportsman Channel. She has more than 10 years of experience in marketing, communications and PR. Her client list includes larger, well-known brands like Sportsman Channel and North American Media Group as well as working with television producers and non-profit organizations. They talk about How Maria feels marketers should be speaking to women who are participating in these sports. Also examples of some brands who are doing this well. 

Maria discusses the FOX News harassment debacle. From Bill O'Reilly to Roger Ailes she gives you on the ins and outs of the entire situation. She speaks with Robin Donovan  and Kim Mickelson, of Bozell. Bozell is a company that offers creative marketing communications. Includes portfolio, case studies and map location.

Feminism Wave and the F-Bomb as Maria Reitan speaks with Julie Zeilinger, who manages the website theFBomb.org. Julie is also the author, ‘A Little F'd Up: Why Feminism Is Not a Dirty Word'. Julie Zeilinger is the founder and editor of WMC FBomb (http://www.thefbomb.org), a feminist blog and community for teens and young adults who care about their rights and want to be heard, which partnered with the Women's Media Center in 2014. Julie has been named one of Newsweek's “150 Women Who Shake The World,” one of the “Jezebel 25,” one of the “Eight most influential bloggers under 21” by Women's Day Magazine, one of More Magazine's “New Feminists You Need To Know,” and one of The Times of London's “40 Bloggers Who Really Count.” She is currently the Deputy Editor of MTV Founders and her writing has been published on MTV, Mic, the Huffington Post, Forbes, and CNN amongst other publications. She is also the author of ‘College 101: A Girl's Guide to Freshman Year' (2014) and ‘A Little F'd Up: Why Feminism Is Not a Dirty Word' (2012).

Flex for Executive Women discussed as Maria Reitan talks to Romaine Thomas, the Founder of Juggle Jobs. Romanie explains how more companies are starting to see the value of offering flexible positions in their organizations and what factors are pushing them to this awareness. 

Maria speaks with Heidi Lear the US director of brand marketing at GoodPin, the leading "make-a-difference ecosystem" designed for today's donors and socially responsible brands by bringing together people, brands, and charities. GoodPin effects how communities come together and how they give back by pushing the boundaries of responsible consumption to create individual impacts while developing corporate branding. By empowering consumers to interact with brands and causes through the GoodPin app and website they can discover stories, investigate brands, and really impact the world around them - whether it's local or global.

Maria speaks with Maggie Montagna, a Senior Associate with Marvin Traub Associates. Maggie shares with us some details on a new study entitled “The ‘New Davids'” a report examines cutting-edge e-commerce-driven businesses that are challenging traditional retail.

Maria speaks with the Author of What will it take to make a Woman President: Conversations About Women, Leadership, and Power, Feminist.com Founder Marianne Schnall. Marianne is a widely published writer and interviewer whose writings and interviews have been featured in a variety of media outlets including O, The Oprah Magazine, Marie Claire, CNN.com, TIME.com, EW.com, the Womens Media Center, and many others.