Podcasts about airpr

Rebekah is a Nashville, Tennessee based writer and entrepreneur. She joined the founding team of PRTech company Onclusive (formerly AirPR) in 2012, where she helped build the industry’s first PR attribution technology, while also convincing PR and Communications professionals to embrace data. Now she is on the Advisory Board, and is thrilled with the progress the company is making under new leadership. Prior to this she has started one of the fastest growing PR firms called talkTECH with her dear friend Kristen Tischhauser-Grossi. She now has her own writing collective she calls WriteVest where she works on the types of projects she wants to work on and gets paid fairly for doing so. We talk about how PR, writing, journalism, blogging, and content creation using data has all changed. We also talk about how important it is to remember that there is another person on the other side of that computer screen. Show Notes [04:12] Rebecca built a Communications and PR Company. Then she was a co-founder and helped build are PR. She sense left that company and now launched right vest. [04:43] Her and her friend founded a percomplaony, now It’s AirPR [05:08] She took time of to just explore what was her passion and what does she love. We need factful writing and critical thinking. We need an outside perspective on things and people who can tell a thoughtful storyo. [06:02] There is a need for good writing that is thoughtful [07:12] It's important for professionals to dive into data, but there is also the creative side. [08:00] Being a good communicator doesn't mean you're able to write content that is compelling. After looking at different data points she discovered different content is for different customers. [09:03] There is a good need for good writing and content. The press release isn't the best way to tell a story. [10:31] PR was the writing. The sizzle came from the marketing. The role of PR is to adapt and be flexible when needed. What is going out is all considered PR. [12:55] Part of it being creative. Part of what you are doing is trying to connect with a customer base. [15:03] The thinking part is taking a topic and tying it into a granular topic. [17:51] Marketing, writing, and advertising all have to work together. [18:47] Everybody is media to day. Look at yourself as a publisher and storyteller. [19:49] We need good journalism, but we also need people created content. [20:50] Data shows us what's good and not good. Communicate effectively. [23:24] Look at the value of the content produces. Get paid as a creative person first. [26:05] How you share information when you have writer's block. Lock yourself in a cabin for four days or get out in nature. Reading good writing helps. [30:25] The biggest thing she has learned is that she doesn't know anything until she shows up. [32:28] Behind every computer screen is a person. [33:03] Be open to what comes. Don't take too much on and don't let it bother you when things don't turn out as they should. [34:32] After grief, you learn who your people are. [36:58] Important things are what matters, don't waste your energy on the little stuff. [39:36] It takes a lot of humility to be a good leader. Good leaders need to be able to listen. [40:50] We can only see if people show up consistently as the same person. [44:30] Do what brings you and work with people who align with your value system. Links and Resources: Rebekah Iliff Website Rebekah on Twitter Rebekah’s Articles in Entrepreneur Magazine Rebekah on LinkedIn WriteVest Website John Stuart Mill

Sharam Fouladgar-Mercer is the Co-founder and CEO of AirPR, a technology solution to measure the impact of PR. He was an Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. Prior to joining Shasta, Sharam was a Senior Associate at Sierra Ventures focused on consumer internet, enterprise software (cloud computing / virtualization), and mobile. He served on the Board at Makara (sold to RedHat) and TouchCommerce (sold to Nuance). Sharam began his career as a technologist at Appian, a BPM software startup where he managed the first enterprise-wide tracking system for the Department of Homeland Security. Sharam has lectured at universities, events and conferences, and judged business plan competitions at Princeton, Harvard, Stanford, and Syracuse. He is also an advisor and mentor to eLab (Princeton University's Accelerator), Dorm Room Fund (First Round Capital's Accelerator), and Acceleprise (Enterprise Technology Accelerator). Sharam graduated with honors with a BS in Computer Science from Princeton University and an MBA from Harvard Business School. He played NCAA D 1 ice hockey and is fluent in Farsi. Follow him on twitter @sharamfm.

AirPR CEO Sharam Fouladgar-Mercer, Susan Thomas from 10Fold - May 19, 2017 by Kym McNicholas On Innovation

How many years have I been preaching that the press release, and its traditional use are antiquated. The press release is dead. And yet, I still receive them when a PR person pitches me a company to be on my show. Sharam Fouladgar-Mercer, cofounder and CEO of data analytics company, AirPR, explains when a press release is valuable and how to transition to the new wave of PR that’s more effective in today’s digital age. He also talks about the disease plaguing startups in Silicon Valley: Media Dependency. It’s surprising with all of the dollars Silicon Valley investors are sinking into start-ups today. Isn’t anyone setting a good chunk of it aside for marketing? Or is it all going towards getting the media’s attention? Sharam discusses how to create your own content strategy to gain a long-term sustainable following than you would attain through media outreach.

Sharam Fouladgar-Mercer - Founder of AirPRD'ontra Hughes - Founder & CEO of SPAREUlyses Osuna - Founder & CEO of Influencer Press

Sharam Fouladgar-Mercer - Founder of AirPRD'ontra Hughes - Founder & CEO of SPAREUlyses Osuna - Founder & CEO of Influencer Press

Rebekah Iliff, Chief Strategy Officer, at AirPR, joins Host Deirdre Breakenridge on Women Worldwide. Previously, Rebekah was the CEO of talkTECH Communications, where she created an industry-first methodology for emerging technology companies positioning talkTECH as one of the fastest growing, launch-only PR firms in the U.S. She is also currently a columnist for Inc., and a contributing writer for Mashable, Entrepreneur, and Huffington Post. On the show, Rebekah, who is passionate about diversity and inclusion in the workplace, shares the importance of both to an organization. Her insights on the subject range from how you can’t have one without the other, the role of leadership as mentors and how leaders can leverage a diverse and inclusive workforce. Rebekah also shares her thoughts on what women must do to get recognized in an organization from having a voice to getting more comfortable with rejection. As a business professional, Rebekah is no stranger to challenges and discusses her own growth openly and how she honed her leadership skills. A little more about Rebekah Iliff … Rebekah speaks and writes frequently on the topic of diversity and inclusion in the workplace. She holds a B.A. in Philosophy from Loyola University Chicago, and an M.A. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA). You can connect with Rebekah on LinkedIn and Twitter @rebekahiliff