Podcasts about bec derrington

This week, Rachel and Lynne are chatting to a different style of guest - Bec Derrington from Sourcebottle. Sourcebottle is a fabulous resource for journalists, writers and content creators and one we both use regularly.  Bec shares the story behind Sourcebottle - why she started it and how it works. During our wide-ranging chat we talk about: Her background in PR and how she saw the gap in the market The challenges in running a small business The changing media landscape How she connects journalists with sources and industry experts  Some of the weird and wonderful callout requests she's had How to craft a callout that will give you the experts you need for your story How she deals with the 'pick your brains' conversations The challenges of maintaining a huge mailout list Connect with Bec here: https://www.linkedin.com/in/becderrington/  Checkout Sourcebottle here: https://www.sourcebottle.com/  But wait, that's not all! Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au   Find Rachel www.rachelsmith.com.au   Find Lynne www.lynnetestoni.com   Rachel's List www.rachelslist.com.au   Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co 

How do you feel about public relations AKA PR and creating your own publicity?You know - putting yourself out there as an expert in your field so journalists know who to come to for quotes and insight around trending topics.You might be feeling a bit of uncertainty around this area - and I don't blame you.Many of us hate self-promotion and don't like the idea of being pushy or annoying to busy journalists who are tackling the fast-paced news world.But the thing is - you're doing yourself and everyone else a disservice if you're not putting yourself out there. And not promoting your programs, events, and expertise.It's time to turn all of that around.In today's episode of Marketing & Me, I'm chatting with Bec Derrington - the founder of the free PR platform, Sourcebottle - about the best ways to build your status.And you're in for a big treat!Let's get started.Show Notes: https://www.writetimemarketing.com.au/ep51-bec-derrington-pr-and-publicity-on-a-shoestring-budget/BOOK IN A FREE 30 MIN DISCOVERY CALL WITH LEANNEhttps://calendly.com/leanneshelton/30min

The true mark of a gifted entrepreneur is having the foresight to look at an industry and create something new to address a problem that exists. Join Ronsley Vaz as he talks with some of the most forward-thinking entrepreneurs around the world, and picks their brain about doing what they love, navigating the challenges and anxieties of a self-made business ... Read More The post 250. Rebroadcast: Challenging the Status Quo, Creating a Need and Understanding Your Market with Bec Derrington appeared first on Amplify Agency.

The true mark of a gifted entrepreneur is having the foresight to look at an industry and create something new to address a problem that exists. Join Ronsley Vaz as he talks with some of the most forward-thinking entrepreneurs around the world, and picks their brain about doing what they love, navigating the challenges and anxieties of a self-made business ... Read More The post 250. Rebroadcast: Challenging the Status Quo, Creating a Need and Understanding Your Market with Bec Derrington appeared first on Must Amplify.

The true mark of a gifted entrepreneur is having the foresight to look at an industry and create something new to address a problem that exists. Join Ronsley Vaz as he talks with some of the most forward-thinking entrepreneurs around the world, and picks their brain about doing what they love, navigating the challenges and anxieties of a self-made business ... Read More The post 250. Rebroadcast: Challenging the Status Quo, Creating a Need and Understanding Your Market with Bec Derrington appeared first on Bond Appetit Personal Chef Services.

In this interview, Bec talks about Media Relations and how to Gain Free Publicity. Why she set up SourceBottle and the resistance she initially encountered; how social media, especially Twitter, was instrumental to her success; as well as sharing tips for successfully pitching to a journalist; and how to avoid being ‘bland’. PR is a key tool ambitious women can use to build their profile and personal brand - so listen in.

In a world seemingly dominated by content creation and obsessed with ‘reach' and ‘engagement', where does the independent professional fit in? In this podcast, Bec Derrington returns to help us understand our place.

In a world seemingly dominated by content creation and obsessed with ‘reach’ and ‘engagement’, where does the independent professional fit in? In this podcast, Bec Derrington returns to help us understand our place.

Bec is the founder of SourceBottle – a free global service that pools together expert sources for journalists, bloggers and reporters in the United States, Canada, the United Kingdom, Australia and New Zealand. Bec was formerly a marketer, business developer and PR professional for mid-to-large corporates and membership associations in the services industry. After the birth of her first child, she started ... Read More The post 175. Persistance and Resilience with SourceBottle Creator Bec Derrington appeared first on Must Amplify.

Bec is the founder of SourceBottle – a free global service that pools together expert sources for journalists, bloggers and reporters in the United States, Canada, the United Kingdom, Australia and New Zealand. Bec was formerly a marketer, business developer and PR professional for mid-to-large corporates and membership associations in the services industry. After the birth of her first child, she started ... Read More The post 175. Persistance and Resilience with SourceBottle Creator Bec Derrington appeared first on Amplify Agency.

Bec is the founder of SourceBottle – a free global service that pools together expert sources for journalists, bloggers and reporters in the United States, Canada, the United Kingdom, Australia and New Zealand. Bec was formerly a marketer, business developer and PR professional for mid-to-large corporates and membership associations in the services industry. After the birth of her first child, she started ... Read More The post 175. Persistance and Resilience with SourceBottle Creator Bec Derrington appeared first on Bond Appetit Personal Chef Services.

We talk to Bec Derrington about wok at SourceBottle and Influence HUB, how it has become the tinder for journalists, her earlier days in the PR world and finding that perfect blend of public relations and content marketing to execute a brand strategy.

Our guest this week is the Founder of SourceBottle, Bec Derrington. The One About The Toilet Brush! Bec Derrington has a simple vision: for every journalist and blogger using the service to be INUNDATED with quality sources; and for every SourceBottle subscriber to get publicity or FAMOUS, whichever comes first. In This Episode You Will Learn: The key ways to really believe in yourself How she survived the challenges when starting her business She would tell her younger self “Do it, you can’t fail” How WD40 got it’s name Join our chat after the show by CLICKING HERE NOW To connect with Bec and her business and learn more about SourceBottle – CLICK HERE Look forward to sharing the next episode of the YWoman Podcast Show with you next week. Until then, remember to find your Purpose In Life, you must connect with the things that make you truly happy. Shar Moore YWoman PS: If you loved this episode, Y not share it with your friends on social media? About The YWoman Podcast Show:  The YWoman Podcast Show is a new, dynamic way for you to get the life success tips from industry leaders who have “Been there, done that” and are walking their […] The post YW003: YWoman Podcast Show, Our Guest Bec Derrington appeared first on Shar Moore, YWoman.

Bec Derrington is the brains behind SourceBottle a service that connects journos and bloggers with experts. She's doing deservedly well, but the path hasn't been easy.

Bec Derrington is the brains behind SourceBottle a service that connects journos and bloggers with experts. She's doing deservedly well, but the path hasn't been easy.

How To Promote Your Business In The Media, With Bec Derrington Every business needs good PR, but in order to get it, you have to understand how to build bridges with your preferred media. One great way of attracting the media is to be quoted as an expert, so we spoke to Bec Derrington, founder of http://www.sourcebottle.com - a service that connects experts with the media. Source Bottle is a free global service used by bloggers, journalists and reporters that gives them easy access to experts in any given field so they can be quoted as part of their story. This could of course be your business… you are an expert after all, aren’t you?!? Bec’s personal story is a great example of how challenging it can be to get the media onside if you don’t have many personal media contacts. How do you prevent the story of your business being lost in the mire of press releases and mailshots? And how do you come across as an expert that is simply indispensible to the media? Having worked in PR, Bec was inspired to invent Source Bottle because she knew first-hand how difficult it was to connect with the media without a large base of personal-media contacts. The same is true for many businesses and many inspirational leaders of these businesses: they might have a great story to tell, but they don’t know who they should tell, and they don’t know who might want to know and when they might want to know it. Source Bottle is one way of making the process easier, but there are some other very important tips about how to make the ‘story’ of your business/expertise stand out enough to gain maximum publicity: ** First understand what it is you want to be known for, i.e. a particular product/industry/stance on a particular matter ** Identify the issue that your ‘solution’ solves ** Seek out the publications/media outlets that most effectively connect with your target audience ** Try and specifically target a journalist rather than doing some kind of mass mailout ** Understand the journalist’s tone of voice and tailor the content you send them (remember, it’s all about them thinking that your ‘story’ is unique to them) ** Make sure you have plenty of ‘assets’ to go with the story, i.e. photos and video Following the above is a great way for your business to be promoted in the media without the need for an expensive PR campaign.  And remember, being recommended as an expert by a third party (in this case a journalist) can be a lot more powerful to your audience than simply advertising yourself.  If your expertise is qualified by somebody else, people are more likely to think “well it must be true”. In this episode of Business Brain Food you will learn: ** The inner workings of http://www.sourcebottle.com ** How to easily build a long-lasting relationship with a journalist from the comfort of your own home ** Why media relations is so powerful ** How to pitch to journalists correctly ** How to find contact details of journalists ** The difference between advertising and PR ** How to state your position as an expert ** Are press releases important in this day and age? ** How businesses/experts can control the message Resources mentioned in this episode: ** Source Bottle: (http://www.sourcebottle.com.au) ** Free Sydney Two-hour workshop: (http://www.businessfasttrack.com.au) ** Facebook (www.facebook.com/businessbrainfood) ** Business Brain Food Facebook Group (www.facebook.com/groups/businessbrainfood) ** Twitter (https://twitter.com/bfewtrell) ** ActionCOACH (http://actioncoachanz.com/itunes) ** ActionCOACH (http://actioncoachanz.com/stitcher) Are you ready take your business to the next level and let the public know that you’re an expert? Then use the information provided in this episode to make it happen! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

In this episode Bec Derrington talks about how #BussinessAddicts can make the most of PR opportunities to gain publicity for your business.

Bec Derrington is the founder of SourceBottle.com, a free and easy-to-use platforms that connects bloggers and journalists with knowledgeable sources - specialists, subject matter experts and thought leaders. Given she has literally helped thousands of storytellers (from the media) connect with informational experts, the people who tell the stories, Bec is well placed to see what works and what doesn't when it comes to matching journalists and broadcast producers with informational experts. In this interview with Trevor Young, Bec discusses the power of earning third-party endorsement from the media, the advantage of building a digital footprint and why it's important for subject matter experts to have an opinion which they stick by.

Welcome back to the Empowered Women Show. This week we have a hugely entertaining and inspirational guest who is here to share the story of how she built a massively successful disruptive business and became one of the biggest names in Australian entrepreneurship “almost by accident”. Warm, gentle and self-effacing, esteemed businesswoman and mum-of-three BEC DERRINGTON is another fabulous fit for our quietly influential community. She joins us here to talk about the personal struggle that inspired the idea for her crowdsourcing site Sourcebottle - and the massive obstacles and frustrations she faced in challenging the status quo and forcing changes to deep-seated habits across the media sector.