Reputation Revolution: Stand up, stand out, make your mark!

Welcome back to the podcast formerly known as 'Reputation Revolution', now called CRANK THE 3RD! In this episode, I explain what the rebranded show is all about: Who's it for, and what can you expect from future episodes from now on. About the 'new' podcast: CRANK THE 3RD is the show for motivated individuals aged around the 50 mark and over - those who have been in the business and professional trenches for some three-plus decades and have the metaphorical ‘scars on the knuckles' and the ‘scuffs on the knees' to prove it! You've seen and done a lot over the journey, and now have reached an age and stage of life where you might be thinking: “What next?” ... Do I continue with, sell, or downsize my business?Do I pivot my career so I can focus on doing something more meaningful?Do I adopt a portfolio approach to my work and build out numerous streams of income?Do I wind back my workload and develop a side-hustle around one of my passions?Do I take the plunge and move to another country altogether and work from there?Do I write that book I've always wanted to do, or start a YouTube channel and become a full-time ‘content creator'? Bottom line: Those of us in this stage of professional life have oodles of experience under our belts, having racked up years' worth of practical knowledge and vocational expertise, not to mention we're a lot more sure of ourselves and confident in our own abilities. But, we also live in a fast-paced volatile world. Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance. No matter how savvy, experienced and connected we are, certain challenges remain. But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented! The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.

In this week's episode, we expand on the idea of taking your personal brand global. And to help me do that is ANNE SCOTTLIN, who helps thought leaders and experts launch and monetise world class video podcasts and live streaming shows. Anne has a bulging CV. Apart from being an active podcaster and live streaming host herself, she's also an author, coach and speaker, executive consultant with a number of companies ... and spent 10 years as a working actress in Hollywood! As we recorded this conversation, Anne had just launched her new show - 'Launch It! The Podcast Maestro!' (CHECK IT OUT ON YOUTUBE HERE) Apart from covering Anne's wide and varied professional journey - a 'must listen' for anyone who is multi-passionate and not a fan of niching down! - we unpack what's involved in going global with a video podcast or live-streamed show. Video broadcasting technology today is amazing, which in turn provides experts and thought leaders with the opportunity to scale their brand and their business beyond domestic borders. Be inspired and learn more from Anne in this episode of the Reputation Revolution show! LEARN MORE ABOUT ANNE: WebsiteTwitterYoutube show

Building a sustainable business off the back of one's personal brand is the holy grail for many of us: Doing our own thing, being true to ourselves and our values, living by our wits and making a good living doing so — it ain't easy!  What is easy to get stuck in the same rut professionally and personally … to become scared to stand out, to change things up - to muck around with a formula that has perhaps worked for you and your business over time, but maybe you feel you're becoming less and less relevant in a world that's moving at warp speed. Today's topic is large and unwieldy and messy and oh so relevant and important for many of us. Purpose, passion, principles and profit - we cover the lot in this episode, with a good dollop of health and wellness tips, insights and wisdom from someone who's been in the trenches for absolutely decades - and is still out there, at age 78, fighting the good fight.! His name is DR JOHN TICKELL. - he's a medical doctor, an international speaker, bestselling author and television personality, who has spent several decades travelling and studying the health, well-being and longevity patterns of people around the world.   Dr. John shares his journey from opening Australia's first health resort 40 years ago to researching healthy longevity across 103 countries worldwide. His diverse experiences range from surviving brain cancer to owning a Melbourne Cup-winning horse. This fast-paced interview is packed full of wisdom not just about building a strong reputation but also living life fully equipped with purposeful direction guided by sound principles – all while making profitable decisions aligned with one's passion. I hope you enjoy it!

Most business owners post content online with no idea where their next lead is coming from. So says Chris James, this week's featured expert guest. Chris, from Manchester, is an online business mentor, content strategist and keynote speaker.  He helps solopreneurs and small business owners generate and convert leads organically on social media. In this episode, we cover Chris's journey from telemarketing to running his own content consulting business - with heaps of insights, tips and ideas along the way. Chris's story is not only inspiring but also packed with valuable lessons for anyone looking to make strides in content creation, social media strategy, and entrepreneurship. Key takeaways : **Resilience & Adaptation**: Embrace life's challenges as they shape your professional journey towards success. **Content Strategy**: Combine short-form (Instagram/TikTok) with long-form content (blogs/podcasts), based on your strengths. **Personal Branding**: Your unique brand narrative sets you apart—invest time into developing it. **Strategic Planning Before Execution**: Define clear objectives before diving into tactical content creation. **Balance Promotional Efforts**: Use campaign cycles for promotional intensity variation while providing consistent value-based content. Chris also advocates experimenting within different platforms while focusing predominantly on one until mastery is achieved before moving onto others—an approach that ensures quality engagement without spreading oneself too thin. #ActionOverEverything CONNECT WITH CHRIS ON LINKEDIN - https://www.linkedin.com/in/chrisjamesonline/ Chris's business website - https://www.chris-james.co/

As you grow your profile and reputation as a thought leader in your space - a professional domain expert of note … over time opportunities will pop up to speak at industry events, community meetups, webinars, online summits and the like. These are great opportunities to share your ideas and your message with a captivated audience, in turn helping to build your professional bona fides and enhance your personal brand in the marketplace. But what happens if you start getting good at this speaking caper, and the stages become bigger and more prestigious? You've honed your speaking chops for free - but you're now starting to think: I could - and should - get paid for all this work! Well, if becoming a professional keynote presenter is something that's been on your radar, stay tuned because my guest today is a true insider of the speaking business.

Being good at what you do is one thing … designing a product or service offering around your knowledge and expertise so that it sells itself … is another matter entirely. This is the theme of today's episode, and to help us unpack this important but often confusing task, we have in the virtual studio Cristina Castro and Angela Tsai, founders of Grow Your Brand With Impact, a UK-based consultancy that “helps marketing-fatigued consultants, coaches and business owners implement marketing that gets results”. Many of Cristina and Angela's clients come from corporate backgrounds with 10-15 years of experience under their belts. These established professional operators have deep domain expertise but often struggle to recognise the value they bring to the marketplace. This, in turn, becomes challenging when said experts try to effectively present and market their unique offerings. This is where Cristina and Angela come in - they help professional solopreneurs turn their products or service into "money magnets" that sell effortlessly. In this wide-ranging conversation, we touch on: **Back story**  - Christina and Angela share their journey from corporate backgrounds to running a successful consultancy business. **Common pain-points**  - Transitioning from corporate life to entrepreneurship and the challenges faced by experts in recognising their own value. Plus the identity shift involved when moving away from predefined roles in corporations to standing alone as an entrepreneur. **Overcoming challenges** - Strategies for effectively presenting unique offerings and selling oneself in today's market. **The changing work landscape** - Exploration of factors contributing to more people leaving traditional corporate jobs including Covid-19, remote working opportunities, changing career aspirations among millennials, and midlife self-evaluation trends. **Understanding 'offer'** - Discussion around misconceptions surrounding 'offer' in business context; how it goes beyond just sales pitches or discounts. **Articulating unique value proposition:** - Real-life examples illustrating difficulties businesses face while differentiating themselves from competitors; importance of clarity about one's unique factors that set them apart. **Defining offer essence** - How understanding the essence of your offer can make selling easier and attract clients who resonate with your story; includes analogy using a favorite restaurant experience! If you want to design a product or service offer that hits the mark with your ideal client, this episode is a great place to start! FOR A DEEPER DIVE INTO THIS INTERVIEW WITH CRISTINA AND ANGELA, MAKE SURE YOU SUBSCRIBE TO THE REPUTATION REVOLUTION NEWSLETTER ON SUBSTACK - https://reputationrevolution.substack.com Follow Angela on LinkedIn - https://www.linkedin.com/in/angelatsai1/Follow Cristina on LinkedIn - https://www.linkedin.com/in/cristina-castro-reyes/

In this episode of Reputation Revolution, I sit down with profit strategist and business growth expert, Alicia Edgar. We delve into the the role automation plays in scaling businesses while freeing up entrepreneurs' time and reducing their workload. The following topics are covered in this interview: **Introduction to Guest**: Learn about Alicia's journey from being an accountant to a profit strategist who helps help six figure entrepreneurs leverage their business to fuel growth without requiring more of their time **The Power of Automation**: Discover how automation reduces human oversight, streamlines processes, saves time, and increases profitability across various business aspects like marketing efforts or knowledge sharing. **Profit Generation through Automation**: Understand the concept of creating automatic income streams that ensure consistent revenue inflow (when implemented gradually). **Examples & Key Areas for Automation**: Get insights on automating administrative tasks and marketing activities to save time and reduce costs without hiring more staff. **Marketing Focus Points**: Explore key areas -- awareness through amplified content; visibility beyond algorithm restrictions; lead generation (which generates new prospects daily without attending networking events); and growth strategies requiring our constant attention (automated to function every day on a consistent basis). **Effective Lead Generation Strategies**: Learn about selling low-priced items initially to attract new customers and convert them into loyal ones by demonstrating value over time. **Content Strategy & Marketing Automation Tips:** Stay active across multiple platforms like blogs, podcasts etc., use paid advertising especially promoting content via Facebook Ads at minimal costs per day to ensure visibility among existing followers while attracting new ones as well. This episode is packed full of actionable insights and tips for anyone wanting to scale their business without relying on more of their time and attention. FOR A DEEPER DIVE INTO THIS INTERVIEW WITH ALYCIA, MAKE SURE YOU SUBSCRIBE TO THE REPUTATION REVOLUTION NEWSLETTER ON SUBSTACK - https://reputationrevolution.substack.com CONNECT WITH ALYCIA: Website - https://www.alyciaedgar.com/LinkedIn - https://www.linkedin.com/in/alyciaedgar/Instagram - https://www.instagram.com/alycia_edgar/

You've built a strong profile and reputation in the marketplace - you're a recognised domain expert and/or bona fide thought leader in your field. Now, how are you going to capitalise on all your hard work? You don't want to work for anyone else, but nor do you want to run a large business and employ stacks of people. What's the answer? Establish and grow your own one-person service-based business! The brilliant thing today is it's never been easier to start a business. And here's the kicker: one-person enterprises need not remain tiny revenue-wise, with the owner/operator eking out a small income. Thanks to technology, support services ecosystems and removal of geographic barriers, many one-person service-based businesses can become wildly profitable despite not having an office and staff. The key is to design such a business around yourself. Or, as my guest for this episode likes to say: "I believe that designing a one-person business around yourself is the answer to finding work that lights you up, lets you reach your earning potential and can be done entirely on your own terms." London-based Ellen Donnelly runs a coaching business called The Ask, which specialises in helping entrepreneurial professionals turn their expertise into a profitable one person business in five months. Ellen recently published a 5-step guide on this very topic (access your copy here) - it's designed to help you package up what you know into a marketable service that clients will pay you for, again and again. In this episode, Ellen walks us through (and elaborates on) the five steps of her guide. Some key talking points covered in this conversation include: Ellen shares her journey from headhunting tech talent in corporate London to running a thriving business coaching practice called 'The Ask.'Ellen unpacks what she calls 'Your Unique Contribution: this is the truest expression of the work you were put on this earth to do and is an underrated business- building strategy.Defining Uniqueness: Tips on how to define what sets you apart in terms of abilities, personality traits or life experiences which shapes how you conduct business differently than anyone else even within similar industries.Articulating uniqueness effectively: Challenges faced while articulating our inherent uniqueness into marketable packages due to overlooking obvious aspects about ourselves thinking they're too simple.Personal authenticity and audience resonance: Importance of identifying what resonates with your audience while staying true to yourself is emphasised upon.Overcoming comparison trap and indecision: Strategies shared on overcoming comparison with others and focusing on what suits them best when deciding the type of work they want to do based on their insights.Promotion platforms and niche selection : Discussion around numerous options available for marketing efforts such as podcasting or other platforms and challenges in niche selection. This is a deep-dive chat about designing a one-person service-based business around yourself. If this sounds like you, I'm confident you'll find the conversation relevant and illuminating! CONNECT WITH ELLEN: NewsletterWebsiteLinkedIn

Welcome to the first interview for Season 8 of Reputation Revolution, the personal brand monetisation show! In this episode I have the pleasure of hosting Jackie Goddard, the founder of Power to Speak, based on the south coast of England. In this insightful discussion, Jackie shares her journey from being an art development officer and drama teacher to becoming a public speaking coach who helps business owners and professionals to get performance ready and excited about stepping in front of an audience to share their message. Key points covered: Jackie's background in fashion design, acting, and working behind the scenes at the Royal Shakespeare Company.How teaching drama led her towards coaching adults which inspired her business, Power to Speak.The impact of Covid lockdown on Jackie's career path and how it prompted her transition into online platforms.The inception story behind Power To Speak, and how Jackie helps individuals confidently express themselves before their audience.Importance and challenges around articulating what you do when building a business around your expertise.The concept of impostor syndrome – why we undervalue our abilities and how understanding and valuing personal stories can be empowering. We also delve deeper into Jackie's journey in establishing her business including positioning strategies used along the way, and why she opted to create the Power to Speak brand versus trading solely under her own name. Jackie also unpacks her sources of revenue, and how she integrates her various programs and offerings under the Power to Speak banner. If you're in the early stages of building a business around your knowledge and expertise - or you're thinking about doing so in the future, you'll love this interview with Jackie Goddard! CONNECT WITH JACKIE: InstagramLinkedInFacebook

In this solo episode to kick off season 8 of the podcast, I set the scene for what's to come on the Reputation Revolution. There's been a shift in focus on what topics we cover on the show. You may have noticed we've changed the subtitle of the podcast, from 'The professional personal branding show' to 'The personal brand monetisation show'. In the past - across 270+ episodes in fact - this podcast has zeroed in on topics associated with professional personal branding, with a view to helping credible individuals build visibility, influence and trust in the marketplace. The business side of personal branding However, from Season 8, we're going to be more purposeful about covering topics that focus solely on playing a bigger game and leveraging one's personal brand assets for commercial gain. In other words, the business side of personal branding - capitalising on the profile and reputation we've built in the marketplace. It's a meaty topic, and we'll be looking at both sides of the ‘creator coin', with a skew towards the 'reputation creator' and how they can build a high revenue business off the back of their professional personal brand. But, we'll also be looking at independent content creators, and highlighting what we can learn from them, as they are at the cutting edge of content creation today. Plus we'll dig deeper into the commercialisation aspect of personal branding, and how we can build a sustainable enterprise off the back of our profile and reputation. My goal is to ‘build a bridge' between the Reputation Economy and the Creator Economy - to explore where they meet and intersect, and unpack the commercial opportunities that come with that. When it comes to topics we've previously covered on the show i.e. owned media (content creation in all its various forms),social media (including all the platforms),media and influencer relations (earned media),reputation management,community building,book publishing,networking and public speaking, etc ... I've established a new podcast - BECOME YOUR OWN PR MACHINE - to cover these. (Become Your Own PR Machine is available now from your podcast app of choice) So, my two podcasts are essentially bookends: Become Your Own PR Machine - learn how to harness the power of PR, content and digital communications to build recognition, influence and credibility for your business, organisation or personal brand. Reputation Revolution - learn how to leverage your reputation to take advantage of commercial opportunities so you can profit from your personal brand in a way that's strategic, sustainable ... and respectful. I hope you enjoy either - or both shows! Hit me up on Twitter (@trevoryoung) or Instagram (@theprwarrior) or LinkedIn (/trevoryoung) and let me know what you think of the changes! Thanks :) TY

In this special encore edition of the podcast, we're replaying a popular episode in which we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace. I'm talking about course creation specifically - this will be of particular interest to listeners who are consultants, coaches, advisors - who currently trade time for money and are looking at ways to maximise their revenue without killing themselves in the process. Featured expert guest is GREG BURGOYNE from New Zealand. Greg is the founder of the Course Creators Academy; he helps thought leaders and experts (coaches/consultants) unpack their valuable IP and create an offering in order to scale their impact. In the conversation, we touch on a number of topics associated with the process of productising one's knowledge for commercial gain, including: * Cohort-based courses, and the stages involved in launching and delivering them * Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message: there are lot of different ways to productise and sell your knowledge today!) * Delivering online training into enterprise-level organisations * The different types of delivery platforms e.g. Kajabi, Podia (all-in-one platforms) vs course hosting platforms such as Teachable, and Thinkific; marketplaces like Udemy (the “YouTube of paid courses”); WordPress plugin options, plus online community platforms such as Mighty Networks that house courses and training as well as community forums Greg says it's important when starting out to begin small, validate your idea, then do it live: "don't necessarily productise it straight away". We cover self-sabotage, and people's aversion to the marketing and sales function involved in building a business around course creation. QUOTABLE QUOTE: “Who is going to thank you on the other side of stepping out of your comfort zone?” Check out Greg's website, or connect with him on LinkedIn.

In this special encore edition of the podcast, we're replaying a popular interview I recorded with Sydney-based Oscar Trimboli. Oscar helps leaders and professionals discover the hidden key to better communication. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world. Of note, Oscar is an author, host of the Apple award-winning podcast Deep Listening, and a sought-after keynote speaker. In this conversation, Oscar tells his personal brand story, including how he left the corporate world and later evolved into the global listening expert he is today. He shares in detail his content strategy across owned, earned and social media channels. Oscar touches on a range of topics. He explains: how he came to the realisation he was an expert at listening.how when he started, there was one clear expert in the space globally, and that he had to educate the market on the importance of listening.that the content he produced in the first two years was “absolute rubbish” - he has been focusing on the positive aspects of listening ("It wasn't getting any traction because I wasn't talking to their problem, I was talking to my hypothetical solution”how podcast guest interviews result in real business benefits Oscar also unpacks how he generates his income. QUOTABLE QUOTE: “Create content where they (the audience) are at, and break it down as simply as possible, and express that in multiple ways” Oscar's story is a good one. If you're wanting to build a sustainable business off the back of your personal brand, then this interview is highly recommended! CONNECT WITH OSCAR: LinkedInTwitter (Details re Oscar's new book here)

Welcome to the second (and final) part of the finale episode of season 7 of the Reputation Revolution show. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand. If this is the first episode of the podcast you're listening to, then you're in for a treat as you will get a really good flavour for what we cover here on the show. If you're a regular listener, get ready to be reminded of some of the highlights of season 7. Maybe you missed some guests and this might prompt you to go back and listen to those episodes for the first time, or perhaps you caught them initially and will be motivated to check back and listen to a particular episode again. Either/or, this is an all-encompassing episode featuring a lot of insights and ideas in one self-contained package: I hope you enjoy it.  *** We'll be taking a short break, and then be back for Season 8 ***

Welcome to Part 1 of the finale episode of season 7 of the Reputation Revolution show. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand. If this is the first episode of the podcast you're listening to, then you're in for a treat as you will get a really good flavour for what we cover here on the show. If you're a regular listener, get ready to be reminded of some of the highlights of season 7. Maybe you missed some guests and this might prompt you to go back and listen to those episodes for the first time, or perhaps you caught them initially and will be motivated to check back and listen to a particular episode again. Either/or, this is an all-encompassing episode featuring a lot of insights and ideas in one self-contained package: I hope you enjoy it.  P.S. Stay tuned for Part 2 of this special finale episode next week!

In this special episode, the tables are turned on the host, Trevor Young aka 'The PR Warrior'. Rather than asking the questions as he does week in, week out on the show, Trevor gets grilled by Brendan Keogh about all things public relations. While Trevor often refers to PR on the show and relates conversations back to the various elements of public relations, this is the first time he has devoted the whole episode to breaking down the PR discipline. Why is this important? For starters, PR is incredibly misunderstood, not just in business generally, but also within the marketing and communications industry specifically. Secondly, Trevor strongly believes that once you understand PR and how the discipline works, then (a) you're going to be able to put it to work for your brand and your business in a strategic way, and (b) you'll put yourself in the position to gain an edge over your competitors and others in the marketplace. Critically, while certain skills are required to successfully develop and implement PR and communications programs at a high level, it's certainly not something that's beyond any savvy entrepreneur or business professional. It all comes down to mindset, and the willingness to learn and experiment. Trevor says he knows of many entrepreneurs who are better at PR than those who specialise in the space! It's because they've listened, learned ... and most importantly, have taken action! A key part of this conversation is Trevor's marketing communications pyramid, a framework he uses to break down all the elements that make up marcomms generally, so he can then isolate the PR elements and where they sit in the broader picture. If you're a business owner, or a marketer or PR pro, you'll want to dig deep into this episode as it will provide you with heaps of food for thought! QUOTABLE QUOTE: "PR does not stand for Press Release!" - Trevor Young

Lots going on in the world of podcasting! Podcasts, as we know, can be a great owned media platform for entrepreneurs and thought leaders, but they take a bit of work. How much work, and what are the challenges people in the podcasting trenches are facing currently? I decided to find out! In this episode, we get the lowdown from Bea Abalti, founder of Bear Forward Podcast Solutions, which helps small and medium business owners who want to start a podcast, or they already have one and want to grow their audience. Specifically, I got Bea on the show because she has just finalised a survey of business owners who produce a podcast, and I wanted to chat through the findings with her to get a good picture as to what's happening out there in podcasting land! So, we chat about the survey and the insights it revealed, plus we get into a broader discussion about podcasting generally, and some of the things to look out for if you're thinking of embarking on a podcast project now or in the future. Connect with Bea: LinkedInWebsite

In this episode I dig into the topic of strategic relationships with Nina Thomas, founder of Harmonic Advisory. While activities such as creating content, being on social media, speaking on stage or in the media can do wonders for our profile and our reputation, sometimes it's the relationships side of what we do that can have the most impact. Nina knows this all too well, having founded Harmonic Advisory in 2012 with a goal of helping businesses grow and successfully implement key projects by ensuring their leaders foster the right relationships. Nina has worked with thousands of executives at the highest levels of some of Australia's and the world's leading companies, including PwC, GE, ANZ, Deloitte, and the Victorian Government. With 25 years experience, she has seen first hand the impact strategic relationships and high value networks have in helping businesses grow, implement major projects and achieve successful business outcomes. In this episode, Nina discusses the who, what and how of building relationships in a way that's strategic and sustainable. More specifically, she unpacks the cornerstones of her strategic relationships framework, which includes: Define your strategyCreate a Strategic Relationship MapDevelop Your Visibility PlanGetting Started & Getting Out There This conversation contains lots of great insights and tips as to how we can all get more from the relationships we build. It might not be as sexy as recording a video for YouTube, but it can play a key role in the personal branding mix! Connect with Nina on LinkedIn.

In the previous episode (#266), entrepreneur Adam Robinson, founder of Retention.com, built a case for why business owners should get serious about building their personal brand. In this episode, Trevor Young and Brendan Keogh pick up on the conversation with Adam, reinforcing key points made, including: How Adam went from no social media (LinkedIn) presence late last year to 22,000 followers seven months laterThe strategy Adam employed to fast-track his activity on social media (LinkedIn and Twitter)Why Adam has doubled down on video, and why he is upping his video game by launching a 'behind-the-scenes' docuseries. If you run a business and are keen to create more in the way of personal brand influence and impact, you'll find this episode (and the previous one featuring Adam Robinson) motivating! LEARN MORE ABOUT TREVOR HERE

In today's episode we get into the big meaty topic of why business owners and leaders should be building their personal brand, why they should be creating content, and why they should be on social media. And to discuss it with me is someone who's actually doing it, and who at this point is currently at the start of their personal branding journey (but making up ground quickly). His name is Adam Robinson. He's the CEO and founder of a startup business called Retention.com. Adam believes that building your personal brand as a founder is a simpler and smarter strategy than trying to grow your company's profile right out of the gate.  In this interview, Adam reveals why he's doubling down on video content, and how he manages his social media activity day-to-day.

In this episode, I get together with marketing strategist Brendan Keogh to recap not one, but two, interviews I recorded with author and entrepreneur, Kris Ward. The interviews are featured in the two previous episodes: Ep 263: How to leverage your time & resources while building your personal brand - interview with Kris WardEp 264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more! Brendan and I pick out the gold from each of these interviews - tips, insights and stories from Kris; we unpack the nuggets, delving deeper with our own perspectives. I hope you enjoy this conversation!

"We're not here to blend in!" (Kris Ward) In the last episode, I spoke with Kris Ward, the author of the book, Win The Hour Win The Day, and host of the podcast of the same name. That conversation centred on how subject matter leaders can leverage their time and resources while building their professional personal brand in the marketplace. In doing my research for that interview, I was impressed with how well Kris was building her own professional online presence (her face was everywhere!), so I decided to 'keep the tape running' and then delved with Kris into her story. That's what this episode is all about: Kris's story, from returning to her business after the passing of her husband, through to finding her voice on social media (becoming "bold faced"), growing her podcast (which has over 1000 5-star reviews), writing as book, as well as a behind-the-scenes peek behind her wildly-successful podcast guesting strategy. Kris walks us through her struggle to sharpen her point of view through her content, and how she became featured on some 400 award-winning podcasts, radio and TV shows throughout the world. Of note, she has been interviewed by one of the original sharks from Shark Tank, Kevin Harrington, and ABC's The Secret Millionaire – James Malinchak. The theme of this discussion really is a 'perfect collision' of owned media, earned media and social media - something we talk about often here on the Reputation Revolution. You can see now why I got Kris back on the show for a follow-up episode! Kris has a blog, plus she has a growing presence on YouTube, TikTok Instagram and LinkedIn! Phewww! She's a dynamo, you're going to love this interview! Connect with Kris: websiteInstagramLinkedIn

Building a credible thought leader brand in the marketplace takes time and effort. So how can we make time work for us? How can we manage our energy to give us the headspace required to come up with original thoughts, to dig deeper into our ideas so we can share them with the world? How can we become more effective in our work so we can spend more time creating content, do public speaking and interact with our audience, on and offline? Kris Ward has the answers! Kris is the author of the book - Win The Hour Win The Day. She also has a podcast of the same name. Kris has been interviewed by one of the original sharks from Shark Tank, Kevin Harrington, and ABC's The Secret Millionaire – James Malinchak. She has been featured on award-winning podcasts, radio and TV shows throughout the world. It's a high energy chat ... let's get into it! Connect with Kris: websiteInstagramLinkedIn

Last week's episode (#261) featured Joanna Penn, New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this podcast! For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's built her personal brand on a global basis. IN THIS EPISODE, I get together with marketing strategist and podcast producer - Brendan Keogh - to recap my interview with Joanna. Lots of insights and key takeaways discussed!

I'm really excited to bring you today's episode featuring Joanna Penn aka 'The Creative Penn'. Joanna is a New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this show! And when I say everything, I mean everything! For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's built her personal brand on a global basis. That she's managed to continually evolve both professionally and creatively is testament to her mindset and attitude, her commitment to lifelong learning, and her willingness to experiment in public and share the lessons along the way. Joanna is a genuine credible authority in her field. She's both a domain expert and bona fide thought leader. She has built a loyal global audience via her podcast and YouTube channel; she's active on social media, as well as in-demand as a public speaker. Joanna's story is an inspirational one. Let's hear it now!

I've invited content strategist and podcast producer Brendan Keogh back on the show to help me recap a previous interview I recorded with PR expert Rusty Shelton (ep #259) on how to build thought leadership focused on impact, not ego. I must admit, I get a bit fired up during this conversation: "It's happening whether you like it or not. Your brand is out there, your reputation is being built. Why wouldn't you want to influence that in a positive way? I don't understand why you wouldn't want to do that if you are running a business, if you're a leader. And even if you're an employee who's on the rise, you know, and you've got aspirations and ambition ... that's when you want to be getting into these things, and, understanding how you can develop that reputation and build strategic visibility. It's not about being everywhere. It's being in the right channels, in front of the right audience, with the right message and story." ********** Let's connect on Twitter (@trevoryoung) or LinkedIn and continue the conversation!

As a leader and a business owner, reputation is your lifeblood. Trust is the social currency of today's digital-first world, and it's in short supply! Which is good news if you're a credible mission-driven entrepreneur or professional, someone who has the runs on the board and who is seen, not as someone with something to sell, but as someone with something to teach. But you need to be intentional about it! As we talk about here often on the podcast, there are many variables involved in building a genuine thought leader brand in the marketplace. Let's be clear: People don't want to be sold something—they want to buy something. And the best way to get someone to seek out the opportunity to buy from you is to position yourself as the unquestionable authority in your space—someone they would be lucky to have a chance to do business with. This is what PR agency owner RUSTY SHELTON calls the authority advantage! Rusty is a Senior Marketing Strategist at Forbes Books, bestselling author and successful entrepreneur. He's the founder and chairman of Zilker Media, an award-winning agency based in Austin, Texas that builds people-driven brands.  As a speaker, Rusty uses humour and targeted examples to challenge assumptions about thought leadership, showing leaders how to build authentic personal brands focused on impact, not ego. He has written three books and spoken around the world to a variety of audiences, from YPO to Harvard Medical to SXSW Interactive. Rusty's newest book, The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego (ForbesBooks, 2023), which is co-authored with Adam Witty and features a foreword from David Meerman Scott, demonstrates how leaders can make an impact with their personal brand and build trust in an increasingly skeptical world.

When we think of creativity, what springs to mind? An artist painting their masterpiece in an attic? The writer beavering away on a novel, or a Hollywood film director in charge on the set? Maybe someone who works as a 'Creative' in an ad agency? A copywriter ... a graphic designer ... or anyone else who works in a so-called creative industry. Well, that would be a simplistic, one-dimensional view of creativity, but it's a common one, reinforced time and time again by the media. I've worked alongside countless people over the journey who would consider themselves creative, but I didn't find them that inspiring, or indeed, that creative! Conversely, some of the most creative people I've met have been entrepreneurs and business professionals who are naturally curious and who always seem to have a wellspring of interesting thoughts and ideas at the ready. So in other words, you don't have to be working in a creative industry, to be a creative person! Indeed, to be effective in business today, especially when it comes to PR and marketing, and building our profile and growing sphere of influence in the marketplace -- having a creative edge might just be the advantage you need to cut through with your content, your story and your message ... your brand! Okay, so what is creativity then? Creativity is defined as "the use of imagination or original ideas to create something" What does it mean to be creative, and how can we increase our levels of creativity? Is being creative something we're born with, or can it be learned, if not developed over time? To help us come to grips with how we can be more creative in our lives, I'm joined by Dr Marion Piper - founder of Marion Piper Creative and host of the WHAT DOESN'T KILL us podcast. Marion wears many hats, but they all involve creativity. Most often she's a copywriter, helping people communicate with confidence and clarity. At other times she's a creativity coach, helping creative entrepreneurs ignite, maintain and execute on their ideas. Let's hear from her now ... CONNECT WITH MARION: Marion's websiteMarion on Instagram

Wow, what a fun interview with so much gold from holistic voice and public speaking coach, Sally Prosser. Sally helps leaders, entrepreneurs and professionals to unleash the magic of their voice. Initial focus of our chat is all around TikTok, and how the channel is really working for Sally's personal brand. Sally has been on TikTok for a few years now and has amassed nearly 350,000 followers and 4.4M 'likes' of her videos. But we broaden the conversation into using voice as an expression of oneself, and how to use it strategically across social media, and the 'virtual stage' generally. As Sally says: "Nobody ever changed the world by staying quiet!" So, if you want to know more about TikTok and how it can work for your brand and your business - along with short-form video and voice more broadly - you'll get a lot of value from this episode! It's a very free-flowing and energetic chat. I hope you enjoy it. Let's hear from Sally now!

I've invited content strategist and podcast producer Brendan Keogh back on to the show to help me recap a previous interview I recorded with LinkedIn expert, Richard van der Blom. My interview with Richard was all around 'unlocking the LinkedIn algorithm', as we delved into his recently-released, well-researched LINKEDIN ALGORITHM REPORT. Richard shared so many insights and tips (in episode 254), so it was terrific to sit down with Brendan to dig deeper into topics raised in that interview. We also riff on another previous episode (#255) all around building your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond. Lots and lots of LinkedIn gold folks - I hope you enjoy it!

In this episode, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth. Michelle and Michelle met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. This is a fun and informative chat! We get the nitty-gritty on why and how Michelle and Michelle wrote the book - plus they dig into topics such as: the importance of mindset when building your presence on LinkedInhow to start strong by getting your branding foundations rightwhat both Michelles learned while writing the bookthe multiplier effect that comes with collaborating with others, and how to find 'power partners' for mutual benefit ... plus we hear Michelle and Michelle's respective stories, and the lessons learned along the way while building their profiles on LinkedIn, and growing their business generally. If you're interested in expanding your presence on LinkedIn in a way that's going to contribute to your business in a positive way, this episode is definitely worth a listen! Read more about #MichelleSquared and their new book here

If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury. No doubt you are already on the platform ... but are you using it well? Are you putting in the requisite effort to gain the benefits in terms of building your brand, positioning yourself as a thought leader, developing relationships ... and even generating new business leads? Whether the answer is "yes" or "no", I think you'll get heaps out of this podcast interview. LinkedIn has undergone - and continues to undergo - significant change. It may have been a latecomer to the social media ball in terms of user experience, uptake and usage - the ugly duckling, as it were - but LinkedIn has certainly transformed into something of a social swan! My guest today comes to us from Valencia in Spain: his name is Richard van der Blom, and he's a world-renowned expert on LinkedIn, and in particular, its algorithm. Richard runs a LinkedIn and social selling agency called JUST CONNECTING, and he's an absolute gun when it comes to LinkedIn; his content is top notch, and I recommend you follow him to learn more about how to use the platform more effectively. I got Richard on the show specifically to chat about his recently-released LINKEDIN ALGORITHM REPORT, which has gone viral on the platform, and rightly so. The report is comprehensive and took over 1200 hours of work, with some 10,000 posts analysed in the process. Plus we cover heaps more! Let's get into it!

In this episode, I'm joined by a semi-regular guest of the show - Mark Masters, fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'. [ Check out episode 252: The power of community with best-selling author, Mark Schaefer ] Mark (Masters) happens to feature in Mark Schaefer's book with his "supportive marketing learning community" You Are The Media (YATM), based on the south coast of England (but operating virtually, globally). Under the YATM banner, Mark produces a long-running email newsletter, and runs social events, conferences and training days; he recently extended the community on to the Circle platform, giving it an interactive online hub of its own. Mark also operates a consulting business - called We Are The Media - in tandem with YATM. This is a fun and informative chat. While Mark and I refer often to Mark Schaefer's book (and the interview I did with him), we also take the topic of 'community' and run wild with it! I hope you enjoy the convo!

Let's face it ... It's pretty damn tough running a business today, getting your name out there and connecting with clients and customers, and the people who influence them - especially if you lack a sizeable budget to do so. Traditional advertising is rarely effective these days and is out of reach for most small business owners anyway, while many default digital marketing tactics no longer seem to work as well as they used to. But there is a way through for those entrepreneurs who are willing to explore some new ideas while at the same time be respectful as to how they show up in the marketplace. At the Reputation Revolution, we're all about building a sustainable base of communications for our professional personal brand which, for many of us, also adds considerable weight to the overall marketing of our businesses. In many cases, we ARE the business. We look at strategic PR and communications and all that entails, including content creation for our owned media channels, we cover social media of course, as well as earned media such as publicity, media relations, influencer relations and public speaking. Growing an audience of followers and subscribers is all part of the program: an audience of fans and allies, champions of our personal brand, of what it is we do and stand for - an audience made up of potential advocates, influencers, clients and customers. But can we go deeper, and build a genuine community around our ideas, or a specific topic or issue? Community as a concept has been kicking around for a while now, but it's taken on new significance in recent times, for many of the aforementioned reasons. At best, it's grossly misunderstood, at worst, it's been consigned to the bin of marketing buzzwords!. But we're about to change that in this episode! Today's expert guest gives us the rundown on communities from a strategic marketing standpoint. Indeed, he's just released a book on the topic! His name is Mark Schaefer, and the book is called BELONGING TO THE BRAND: Why Community is the Last Great Marketing Strategy. Mark is one of the world's leading marketing futurists and keynote speakers; he's also a best-selling author, a veteran blogger and podcaster, a business consultant and educator of note. He's a true thought leader, in a world where there are plenty of wannabe's - and he embodies all the things we talk about here on the Reputation Revolution. Let's meet him, shall we?

Web3 - the Metaverse - virtual reality, NFTs, AI, Blockchain - and let's not forget crypto and digital wallets. You've heard the terms, but what do they all mean? How do they relate to one another? And, importantly, when it comes to building a professional personal brand - growing your profile and enhancing your reputation in the marketplace: what role can Web3 and the Metaverse play in all of this? You'll want to tune into this episode because we have a genuine expert in the space to guide us through the Web3 jungle: his name is Mitch Jackson, he's an award-winning litigation lawyer from California who is renowned for being ahead of the pack when it comes to social media and digital marketing ... and now, Web3 and the metaverse. Mitch also runs a consultancy called ManeuVR, which shows creators, entrepreneurs, and business owners how to leverage web3 and the metaverse to create unique brands, new opportunities, and drive additional lanes of revenue. He has recently published a book with his son Garrett: The Web3, Metaverse and AI Handbook - check it out on Amazon. There's a lot happening in this space, and as business owners, professionals, thought leaders and content creators, we need to stay in touch with what's going on, so we can adapt quickly and see opportunities as they arise. This is a bumper episode folks. Let's get the lowdown from Mitch right now!

In this opening episode for Season 7 - our 250th no less! - we have something special in store for you

Welcome to the finale to season 6 of the Reputation Revolution podcast. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand. If this is the first episode you're listening to, lucky you, you'll get a really good flavour for what we cover here on the show. If you're a regular listener, get ready to be reminded of some of the highlights of the season; maybe you missed some guests and this might prompt you to go back and listen to those episodes for the first time, or perhaps you caught them initially and will be motivated to check back and listen to a particular episode again. Either/or, this is an all-encompassing episode featuring a lot of insights and ideas in one self-contained package: I hope you enjoy it.  Topics touched on include: Personal brand vs business brandHow to grow your personal brand-based business using paid media & digital ads Grounding yourself in your story and your messageHow to use press releases to increase personal brand visibility & credibilityHow Oscar Trimboli built a global business around his professional personal brandExpert vs thought leader: what's the difference?Unlocking & shaping your ideas through deep contentHow to build your personal brand using LinkedIn Company PagesProductise your knowledge + scale your impactHow Joyce Ong uses transparency & fun to cut through the noiseExploring the possibilities that come with today's Reputation EconomyDeveloping a digital media mindset & experimenting with short-form videoGoing small to make it BIG with earned mediaHow lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplaceHow brand strategist Mark Drager built a YouTube show generating 4M views If you only listen to one episode of the podcast this year, this is surely it!

One of the trends I've been highlighting for a while now is producing a 'destination' show instead of simply doing a podcast, or just a YouTube video. Add a bit of meat to it. Theme it. Make it multimedia so people can listen if they prefer that, or watch it on YouTube, or read about it if necessary. Cut it into snippets to share across social media. Give it a name, create a sub-branded media property, as I've been calling it for years now: turn it into a platform with editorial integrity! It's a destination show for a couple of reasons: (a) people go looking for it, they subscribe to it, they opt-in - it's a regular thing in terms of their content consumption. And (b) with all the bite-sized snippets you're putting out there - micro videos, quote cards, photos and images, pithy lessons learned ... these act as digital breadcrumbs to draw people back to your show, it's the destination, as it were. It's a doorway into your personal brand orbit. For some people, it's how they find and interact with you. So if you're an entrepreneur, a professional expert, an emerging thought leaders and you want to take things up a notch or two, creating a show is potentially something you might like to think about. This is the key theme of today's episode. My guest is brand strategist and agency owner, Mark Drager. Mark produces a combination YouTube show and podcast (We Do Hard Things), through which he delivers terrific interviews with big names in their respective fields e.g. Lisa Bilyeu (BILLyou), cofounder of billion dollar company Quest Nutrition;motivational speaker Les Brown; TV presenter, Charley Boorman, who did the Long Way Around series with Ewan McGregor; author and podcaster James Altucher; Anthony Trucks, a former NFL Athlete, American Ninja Warrior. Mark's YouTube channel has generated close to 4 million views, and his podcast continues to grow in leaps and bounds. How does Mark approach the production of such a show, and what motivates him to put himself out there, to play big and be bold? Our conversation covers a lot of territory, and it zips along at a decent clip. Mark discusses: why being "safe and soft" was the impetus to create his show WE DO HARD THINGS 2 years ago: "It's for dreamers and entrepreneurs who need to hear the stories of people who have the courage to put themselves first and pursue their passions at all costs"how he secures high calibre interview guests: entrepreneurs, athletes, professors, authors ... "bad ass people", as he lovingly describes themhow getting your pitch right can help you stand outthe differences between the video and audio-only experience (and how that affects how the show is produced)the reason why he is going all-in on YouTube: "We are producing a level of assets ... I want this to look and feel like a television show"The 'e' storytelling technique, which he's found useful in developing his interview style We also address the vexed question: Should a lawyer produce a podcast about coffee? (Mark's answer might surprise you). MARK'S QUOTABLE QUOTES: "Eventually, people don't come to you because of the thing you make, they come to you because of how you think." "There's an audience for everything. It's your job to create content that's worth listening to ... to stand out and be different." It's an inspiring high-energy conversation: I think you'll like it! CONNECT WITH MARK: WebsiteYouTube channel *************************** LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY! LEARN MORE:  https://bit.ly/CAAPlus2023 (or feel free to drop me a DM here) ... or book in a no-obligation free Zoom call  https://bit.ly/TY_AMAzoom

In the previous episode (#246), I spoke with lawyer Alex Martin about his personal branding journey, and how he's spent this year strategically building his professional profile and reputation in the marketplace. In this episode, content coach Brendan Keogh and I dissect my conversation with Alex, unpacking key insights and takeaways that we found interesting, informative and relevant. From pretty much a standing start (publishing the odd post on LinkedIn, but not with any purpose or direction), in 2022 Alex has: adhered to a strategic content plan regularly produced videos for LinkedIn and YouTubeco-hosted 23 podcast episodes ('A Lawyer and Financial Advisor Walk into a Bar', alongside Dave Murdoch)appeared on national TV (Sky News)written articles for business publicationsbeen interviewed some 20 times on commercial radio about topical issues that showcased his legal expertise In short, Alex has had a big year in terms of creating content, being in the media and building personal brand visibility. Brendan and I dig in deep into Alex's case study. Our discussion (and the previous episode with Alex) will be of particular interest to anyone keen to grow their professional personal brand and in doing so, position themselves as a credible, influential voice in their field. *************************** LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY! If this episode resonates, I invite you to check out

This show is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's personal branding endeavours largely revolved around in-person networking, but as he says, you can only shake so many hands! He also published the occasional post on LinkedIn, but not with any purpose or direction. But Alex is an action-taker. He knew he needed to raise his profile and position himself as an expert in his space if he was to build his professional reputation and that of his legal firm. So Alex went back to basics, and started following a strategic plan. Having a plan, he says, "makes a lot more sense and has a lot more impact". Today, Alex takes an integrated approach to content across owned, earned and media channels. On LinkedIn, he regularly publishes videos that address the common challenges and pain-points faced by his audience, owners of growing medium-sized businesses. Plus he uses the platform to share commentary on relevant commercial legal issues that are covered by the media. But that's just one leg of the three-legged 'media stool'. While steadily building his presence on LinkedIn was an important first step that has resulted in him more than doubling his following on the platform, Alex has also branched out into the other two legs of the media stool - owned media, and earned media. He hosts a regular podcast with a financial advisor - A Lawyer and Financial Advisor Walk into a Bar - he also publishes videos to YouTube, writes articles for business magazines, and is a regular expert interview guest on commercial radio and national television.  Critically, Alex is only 12 months into his personal branding journey, but he's doing it in a way that's both strategic and sustainable. The 'runs on the board' are piling up, and he's starting to really get noticed in legal circles for his commentary and content efforts. Even one of his clients texted him after he emerged from a broadcast studio after giving an interview to say how he saw him on TV! In short, Alex has had a big year in terms of creating content, being in the media and building personal brand visibility. This is an all-encompassing conversation: It's not about doing the one thing and knocking it out of the park, it's about blending many of the key elements that come into play when strategically building one's professional profile and reputation. Alex has done that, and more: this is his story.

In the previous episode of the podcast, I chatted with world-renowned marketing blogger and best-selling author, Mark Schaefer. Mark discussed how he has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand. In this episode, content coach Brendan Keogh and I dissect my conversation with Mark, riffing on key insights and takeaways that we found interesting, informative and relevant. Our discussion will be of interest to anyone keen to grow their professional personal brand and position themselves as a thought leader in their chosen field of endeavour.

One theme we dip in and out of here on the podcast is how do we continue to evolve as entrepreneurs and professionals, while concurrently build a sustainable and consistent personal brand over time. No doubt you've seen the marketing advice around picking a niche and staying in it. And there are elements of that school of thought that stand the test of time. The niche argument is certainly applicable to bona fide experts - those who genuinely have deep domain expertise and who want to establish themselves as go-to authorities in their field of endeavour. But, many of the people I work with (and follow on social media, and interview here on the podcast) are curious, multifaceted individuals - they're thought leaders who often cross boundaries and cover different territories. Yes, they're experts as well in certain areas, but they're also big picture thinkers who spark conversation and connect dots. They don't always have the answers, but they're not afraid to ask questions, explore ideas in public, and bring people along for the ride. This is why we find their content so interesting, and often challenging at the same time. They force us to rethink the status quo; sometimes they can change the way we think about a particular topic or issue with their concepts and ideas. In turn, they often build large engaged audiences as a result of their content, their speaking and their media appearances. Which brings us to today's episode: it's a replay of a previously-published interview with world-renowned blogger, best-selling author and keynote speaker Mark Schaefer. It's actually part two of my interview with Mark. In part one (episode #192 - 'How to build momentum for your ideas'), we discussed Mark's book, Cumulative Advantage, so you might want to check that one out as well as this one if you haven't already done so! In part two (episode #193 - this particular interview), the conversation heads down the path of thought leadership, and how Mark has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand. This discussion will interest anyone keen to grow their professional personal brand and position themselves as a thought leader in their chosen field of endeavour. Enjoy! Quotable Quote: "It doesn't matter how hard you work and how well you execute, if the strategy is wrong in the first place." CONNECT WITH MARK: WebsiteTwitterLinkedInInstagramYouTube ********************************* Reputation Revolution is the professional personal branding show for experts, entrepreneurs and emerging thought leaders. Hosted by the PR Warrior, Trevor Young, the show focuses on helping credible individuals to build visibility, influence and trust in the marketplace, and in doing so, position themselves to take advantage of today's 'reputation economy'. Reputation Revolution covers the four core pillars of building a successful and respected professional personal brand: ESTABLISH your voiceENHANCE the credibility of that voiceEXTEND the reach of your voiceEXTRACT value from the profile and reputation you build in the marketplace Follow Trevor on Twitter and/or subscribe to the Reputation Revolution newsletter

In the last episode of the podcast, I spoke with Shelby Janner of Zilker Media about getting your name out there by being on other people's podcasts. In PR industry speak, this is called 'earned media'. Essentially, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned. A massive opportunity for thought leaders and expert influencers today is to pitch themselves as a potential interview subject to niche podcasts. It's far less intimidating that trying to get up an interview on a major talkback radio station, that's for sure! Podcasts are part of the growing micro-media trend, that is, those niche online channels that are often run by passionate individuals and/or people running small businesses. We're talking here about YouTube shows, live-streams, blogs and email newsletters, as well as podcasts. In this episode, content strategist Brendan Keogh and I pull out and discuss the key takeaways from my previous interview with Shelby, as well as riff more generally on the opportunity for personal brands to extend the reach of their voice by being on other people's podcasts. Plenty of ideas and tips in this show folks! If you're keen to grow your influence beyond your own personal network of friends and connections, then this episode will be of interest! DID you know REPUTATION REVOLUTION is also a newsletter? I'd love it if you could check it out and/or subscribe if you get a moment!

How to leverage podcast guest appearances to build your professional personal brand  In this week's show we zero in on earned media, with particular emphasis on podcasts, or more specifically, being a guest on other people's podcasts. Earned media is a term often used by PR folks. In essence, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned. Whether you've built your personal brand so well that media outlets are coming to you, or you're putting in the time and effort to pitch your story to the media outlets: it's still earned.  You've earned the right for that media channel to quote you, to cover your story, to publish an interview with you. And by media, we're talking about the whole gamut here baby: at the top end, you're looking at Tier 1 media outlets such as national and metro newspapers and magazines, commercial radio and TV. Then there are what you'd call Tier 2 media - vertical magazine titles, mainstream blogs, industry publications. And we keep moving down the 'media ladder' until we get to micro-media, that is, those niche online channels that are often run by passionate individuals and/or people running small businesses. We're talking here about podcasts, YouTube shows, live-streams, blogs and email newsletters.  It's this lower tier of niche media that we dig into in this episode, with a strong focus on podcasts. We'll allude to the other types of channels, but podcasting is where it's at in this episode: how to extend your reach by becoming a guest on other people's podcasts.  To help me unpack what it all means, and how you too can build your personal brand by appearing as a guest on other people's podcasts, I'm joined by SHELBY JANNER - Chief Publicity Director at Zilker Media. Shelby is an expert in pitching podcasts, she has led Zilker Media's PR team to reach 2.5 million listeners in the past 2 years alone, booking over 100 different podcasts for Zilker Media's clients. If you're keen to extend the reach of your voice and grow your influence beyond your own personal network of friends and connections, then this episode will be of interest! The micro-media channels may be small, but they can be powerful - and there are no shortage of opportunities available for savvy experts and thought leaders! Let's get into it! P.S. Visit PodcastGuestInsider.com to get your first month of Zilker Media's new podcast guesting service free. Podcast Guest Insider isn't just another podcast database. As a subscriber, you'll get everything you need to pitch yourself to the right podcasts, delivered straight to your inbox. In your first free month alone you'll get information on 10 vetted podcasts with contact information for you to start pitching yourself to guest on podcasts immediately.  *************** Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY. If you like what we talk about here on the Reputation Revolution, you'll no doubt be interested in what's on offer at Credible Authority Academy > go to credible authority.com > ALSO: did you know REPUTATION REVOLUTION is also a newsletter? I'd love it if you could check it out and/or subscribe at reputationrevolution.substack.com.

In the last episode (#240), TikTok enthusiast and business owner, BEN CUSACK, and I discussed the power of experimenting on social media, especially around short-form video. The theme for that episode was around 'experimentation', and taking risks on social media. By ‘taking risks', we're not talking about doing anything stupid on the socials (we're all trying to build professional reputations after all) but really, just letting loose a bit:: Showing more of our authentic selves. Trying new platforms. Experimenting with new technologies. Developing new skills. There are a lot of good things that come with that too: in the case of Ben Cusack, it was all about gaining confidence in front of the camera. I call it adopting a digital media mindset, and it's important for anyone wanting to build a thought leader brand to embrace this philosophy. In this episode, Brendan and I cut loose on all the key elements of my discussion with Ben, including: Tackling TikTokExperimenting with short-form videoMoving to YouTube (and experimenting with 'Shorts')Ben's LinkedIn content curation strategy (and how he manages to be 'everywhere' on the platform while not spending much time on itProductivity and outsourcing Ben is a 45-year old government grant specialist and business owner whose TikTok account has generated over 10.5 million ‘likes', with an audience of over 190,000. He must be doing something right! Brendan and I unpack all in this episode, but if you're keen to hear straight from Ben, check out Episode #240 as well.

What does it take for a 45-year-old professional to build a following on TikTok of over 190,000, with 10M 'likes' of his videos? HINT: Letting go of perfection and adopting a 'digital media mindset'. Let's face it, it takes time, effort and planning to build a professional personal brand that people know, trust and respect. But sometimes, we over-think things. We get stuck inside our own heads when it comes to creating content and using social media to build our profile and our reputation. If you're a business owner or a professional expert with years in the trenches and runs on the board, there's a good chance you might want to get things 100% perfect before publishing anything to social media. It's this pursuit of perfection: this over-thinking things around content creation, that might be holding you back and therefore, stunting your PR and personal branding efforts. Today's episode theme is around 'experimentation', and taking risks on social media. BEWARE: It's a wide-ranging conversation! By ‘taking risks', I'm not talking about doing anything silly. Just letting loose a bit. Showing more of your authentic self. Trying new platforms. Experimenting with new technologies. Developing new skills. There are a lot of good things that come with this: in the case of today's guest, gaining confidence in front of the camera. I call it adopting a digital media mindset. Because, to be really successful with your content on social media, it's as much about mindset as it is about the words you use. In this episode, we hear from BEN CUSACK, a 45-year old government grant specialist and business owner whose TikTok account has generated over 10 million ‘likes', with an audience of over 190,000. In short, Ben takes chances on social media, and it's terrific to hear his story and how he's gained confidence in front of the (mobile phone) camera simply by doing, by putting himself out there and not taking things too seriously. Ben and I cover TikTok, YouTube Shorts, turning blog posts into videos using AI, content curation on LinkedIn and increasing personal productivity through outsourcing. If you tend to over-cook things on social media and have not yet broken out of the mindset that something needs to be perfect in order to be professional, then this episode is for you! CONNECT WITH BEN: TikTokWebsiteLinkedInYouTube #LearnByDoing #DigitalMediaMindset #ProgressNotPerfection ________________________ Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you'll no doubt be interested in what's on offer at Credible Authority Academy.

In the last episode (#237), personal branding coach BEC SANDS and I explored the possibilities that come with being a thought leader, or recognised expert, in today's dynamic 'Reputation Economy'. Of course, positioning oneself for personal branding success requires a bit of planning, including an initial focus on clarity and mindset - topics we discussed in that original interview. In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Bec Sands interview, pulling out and discussing actionable insights that you can use! Some of the topics covered include: getting out of your comfort zonedealing with limiting beliefsprioritising - and doing - the work requiredestablishing a lifestyle business that enables people to work effectively from anywhere We also recap Bec's story of how she live-streamed every week on Instagram in order to help her overcome her reticence about appearing on camera. ------------------------- Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you'll no doubt be interested in what's on offer at Credible Authority Academy.

According to the Macmillan dictionary, the Reputation Economy is one in which the reputation of an individual, product or business - as decided by the judgements of others - is their most important asset. We're all about the individual, here on the Reputation Revolution. We're talking about the power of the personal brand, folks, and how it's now the biggest asset we have. The way I look at it: why wouldn't you want to put your best foot forward? Why wouldn't you want to influence the perceptions that people have of you? Not in a slimy and fake way, but with authenticity, by adding value and serving others. The possibilities for those individuals who understand the power of reputation, and are able to grow their brand in a genuine way: they're endless.  But there are roadblocks many of us have. Some people have issues with clarity in how they want to show up in the world. Others have limiting beliefs that hold them back. We can create a pathway for ourselves: we can take control of our professional lives, and influence in a positive and genuine way how people perceive us. That's the theme for today's episode. My guest today is BEC SANDS, who helps exceptional people build personal brands and stand out as the go-to thought leaders in their fields of expertise. Bec and I explore the possibilities that come with being a thought leader or recognised expert. There are roughly two parts to our conversation: (1) mindset and clarity, and (2) the opportunities that come with being an active participant in today's reputation economy. In terms of mindset, we unpack the various roadblocks and how people can overcome them. These limiting beliefs include an unwillingness to change, imposter syndrome and the pursuit of perfectionism. We also chat about making the jump from career to running a personal brand-based business with the ability to work from anywhere. Along the way Bec shares her story how live-streaming every week on Instagram helped her overcome her reticence about appearing on camera. If you're wanting to take your thought leadership journey more seriously, this episode is for you! CONNECT WITH BEC: WebsiteLinkedInInstagram Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you'll no doubt be interested in what's on offer at Credible Authority Academy.

In the last episode (#236) I chatted with Joyce Ong, founder of Tax Nuggets Academy, about using transparency & fun to cut through the noise on social media. That episode focused on Joyce's story who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It's a great story, and she reveals how she went about it in the chat. In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Joyce Ong interview, pulling out and discussing actionable insights that you can use! Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you'll no doubt be interested in what's on offer at Credible Authority Academy.

We hear a lot today about building our personal brand on social media, about the need to be open and transparent online … not to mention that well-worn word — authentic!  How do we stand out on social media - especially LinkedIn, which as we all know, is a ‘professional' network, where showing up as your real self can be difficult for many people. Yet, we also know that dropping the veneer, getting out amongst it, taking people behind the scenes of your business or professional life - showing your personality and bringing your whole self to LinkedIn especially: this can work wonders in terms of building a profile and getting people to take notice of who you are, what you do and what you stand for: all hallmarks of professional personal branding.  In this episode, we hear from Joyce Ong who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It's a great story! Joyce is co-founder of TAX NUGGETS ACADEMY, which produces bite-sized training videos for SME accountants and tax advisors. She describes herself as an entrepreneur, content creator, disruptor, rebel against boring, and saviour from sucky training!  In this fun and informative conversation, Joyce explains how she lets it all out on LinkedIn - detailing the ups and downs of life as a startup entrepreneur - and how adhering to her policy of radical transparency on the platform has helped her not only stand out from the pack, but also grow her nascent enterprise. Joyce walks us through her story, from working as a consultant at the Australian Tax Office, to running her own training business. Along the way, she prioritised showing up as herself on LinkedIn, a process she found liberating, and unpacks the thinking behind her efforts on the social platform. During the course of the conversation, Joyce touches on: The importance of authenticity on LinkedIn, and why taking people behind the scenes of your professional life can really pay dividends in terms of attracting attention, building an audience and generating businessThe concept of radical transparency, and what it looks like in actionHow much time she spends creating content and responding to commentsDealing with negative comments on LinkedInEarned media opportunities that come from having a growing profileHow she juggles personal brand vs business brand The success she's having with her early efforts with LinkedIn paid ads Joyce also squeezes in a shout-out for a role she's got going at Tax Nuggets Academy (digital marketing manager), and asks - and gets - some in-the-moment advice around podcasting! Follow Joyce on LinkedInVisit her website - Tax Nuggets Academy Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you'll no doubt be interested in what's on offer at Credible Authority Academy.

In the last episode (#234) I chatted with Greg Burgoyne, founder of Course Creators Academy, about productising your knowledge and scaling your impact. That episode - and this one too - is all about extracting the value from the profile and reputation you build, and is spot-on for knowledge entrepreneurs - speakers, coaches, mentors, teachers, consultants and advisors. Even if you run a consulting firm or an agency, listen up folks :) In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Greg Burgoyne interview, pulling out and discussing actionable insights that you can use! Greg and I talked about: * Cohort-based courses, and the stages involved in launching and delivering them * Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message: there are lot of different ways to productise and sell your knowledge today!) * Delivering online training into enterprise-level organisations * The different types of delivery platforms e.g. Kajabi, Podia (all-in-one platforms) vs course hosting platforms such as Teachable, and Thinkific; marketplaces like Udemy (the “YouTube of paid courses”); WordPress plugin options, plus online community platforms such as Mighty Networks that house courses and training as well as community forums. In turn, Brendan and I go deeper still, expanding on the points that Greg raised in the original interview. Some key takeaways include: start smalltest and validate your ideaget feedback and gain insights ... before committing to a the production of a full course. ALSO: Suck up the marketing function. If you productise your knowledge, you need to also sell what you create! Bottom line: The opportunities for expanding your knowledge business and scaling your impact are immense!

In this episode we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace. I'm talking about course creation specifically - this will be of particular interest to listeners who are consultants, coaches, advisors - who currently trade time for money and are looking at ways to maximise their revenue without killing themselves in the process. My guest today is GREG BURGOYNE from New Zealand. Greg is the founder of the Course Creators Academy; he helps thought leaders and experts (coaches/consultants) unpack their valuable IP and create an offering in order to scale their impact. In the conversation, we touch on a number of topics associated with the process of productising one's knowledge for commercial gain, including: * Cohort-based courses, and the stages involved in launching and delivering them * Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message: there are lot of different ways to productise and sell your knowledge today!) * Delivering online training into enterprise-level organisations * The different types of delivery platforms e.g. Kajabi, Podia (all-in-one platforms) vs course hosting platforms such as Teachable, and Thinkific; marketplaces like Udemy (the “YouTube of paid courses”); WordPress plugin options, plus online community platforms such as Mighty Networks that house courses and training as well as community forums Greg says it's important when starting out to begin small, validate your idea, then do it live: "don't necessarily productise it straight away". We cover self-sabotage, and people's aversion to the marketing and sales function involved in building a business around course creation. QUOTABLE QUOTE: “Who is going to thank you on the other side of stepping out of your comfort zone?” Check out Greg's website, or connect with him on LinkedIn.