Brought to you by Newsmodo, Brand Storytelling is the podcast that brings you the latest trends, tips and insights in content marketing and brand publishing. Learn how your brand can become a better storyteller, and grow as a business. Hosted by Newsmodo CEO, Rakhal Ebeli.
Hosted by Rakhal Ebeli, with special guests every week.
On the Brand Storytelling podcast we are joined by Konrad Marshall, journalist at FairFax Media and author of the book 'Yellow & Black - A Season it Richmond' who knows all too well how a great team can foster incredible results.For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/building-a-champion...
On the Brand Storytelling podcast we are joined by Keeva Stratton, a communications specialist who understands human behaviour when it comes to storytelling that emotionally connects, and builds bonds with its audience.For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/getting-inside...
On the Brand Storytelling podcast we are joined by the man-with-the-plan and former Head of Strategy at King Content, Phil Brown who will help us sort through the fluff and get down to the grass roots of what makes a successful marketing strategy.For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/successful-marketing/
On the Brand Storytelling podcast we are joined by Richard Curtis, CEO of FutureBrand to discuss not only how to brand yourself effectively, but why it's so important that you know who you're speaking to, and how to get it right.For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/blog/
On the Brand Storytelling podcast we are joined by Susan Hartman, a Global Marketer who will help us understand how to tap into the expertise and resources of an organisation, to then market the knowledge base and bring values to consumers. For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/all-blog-content/
On the Brand Storytelling podcast we are joined by Simon Kemp, the Global Consultant for We Are Social and Founder of Kepios to discuss understanding and breaking down the insights provided by data and analytics.For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/digital-marketing..
On the Brand Storytelling podcast we are joined by Aquaus Kelley, Founder of ‘A Lovers Ambition Lifestyle Group’ and content creator, brand strategist, social ambassador, and educator; here with us to share his passion and knowledge in identifying talent and creating opportunities for brand development and social impact.For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/bridging-the-gap.../
On the Brand Storytelling podcast we are joined by Diana Yazidjian, Managing Director of DFY Consulting and professional, strategic storyteller; specialising in creating emotional bonds between brand and audience. For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/the-power-of-storytelling/
On the Brand Storytelling podcast we are joined by Pia Silva, entrepreneur, speaker, writer and the Founding Partner and Brand Strategist behind Worstofall Designs; her badass branding skills will help us understand how to build a brand that will sell itself.For shownotes and more information about our guest, head to the Newsmodo website:newsmodo.com/how-badass-is-your-brand
On the Brand Storytelling podcast we are joined by Mandi Bateson, Head of Social at M&C Saatchi to talk to about the growth and change of social media over the last decade and what she's learnt are the key points to being successful with your brand presence. For shownotes and more information about our guest, head to the Newsmodo website:newsmodo.com/storytelling-over-time
On the Brand Storytelling podcast we are joined by Brian Wallace, an expert in visual data and President and Founder of the US's premier infographic design agency NowSourcing; here to help us understand the art and science of telling a visual story. For shownotes and more information about our guest, head to the Newsmodo website.
On the Brand Storytelling podcast we are joined by String Nguyen, the No. 1 "Top Video Personal Brand on LinkedIn" and Video Content Creator/Producer of StringStory Media as she talks us through what has made her such a successful influencer using LinkedIn video.For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content/the-future-of-video-blogging-and-influencer-content
On the Brand Storytelling podcast we are joined by Dr Lindsay McMillan, a leading academic, thought leader and social commentator about all things HR and life in the Aussie workplace. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content/do-happy-healthy-employees-equal-better-brands
On the Brand Storytelling podcast we are joined by Scott Brinker, a marketing technology specialist help numerous companies over the last 2 decades—building a name for himself by proving time and time again why he's the go-go-guy for martech solutions. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content/How-to-make-technology-work-for-your-marketing-strategy
On the Brand Storytelling podcast we are joined by David Leser, a multi-award winning journalist who has worked all over the globe; giving us the greatest insights about how storytelling has changed in the last few decades.For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/all-blog-content/modern-day-storytelling
On the Brand Storytelling podcast we are joined by the Co-Founder & CEO of TopRank Marketing Lee Odden as he looks at how influencer marketing can boost your brand.For shownotes and more information about our guest, head to the Newsmodo blog by clicking here
On the Brand Storytelling podcast we are joined by Julian Mitchell, a content creator that works on creating cultural movements for brands that stay with the audience long after the campaign in finished.For shownotes and more information about our guest, head to the Newsmodo blog by clicking here
On the Brand Storytelling podcast we are joined by Co-Founder of Interact Josh Haynam to discuss why using quizzes to build your leads database is so beneficial for your business.
On the Brand Storytelling podcast we are joined by Steven Barnes who will discuss content creation and how we can get the best of both worlds when it comes to quality vs quantity.
On the Brand Storytelling podcast we are joined by Adam Ferrier, a consumer psychologist and founder of Melbourne-based agency Thinkerbell; looks at how brands can "train" their audience and customers based on marketing tactics. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content...-through-content
On the Brand Storytelling podcast, we are joined by Geoff Colon; the Senior Marketing Communications Designer for Microsoft discusses how we need to constantly change and adapt our communication methods to ensure that we're getting the audience listening, and wanting to communicate back. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content...the-21st-century
On the Brand Storytelling podcast, we are joined by Tyson Cobb who is a marketing specialist and hosts his very own podcast, Marketing Crunch. Tyson is changing the way traditional businesses approach scalability by putting favour on side-by-side marketing; and develops digital and content driven experiences for businesses. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content/finding-and-implementing-scalable-content-solution-for-your-brand
On the Brand Storytelling podcast, we are joined by Danika Johnston; a Content Marketing Leader and the authority on marketing strategy, with over 20 years worth of national and international experience.
On the Brand Storytelling podcast, we are joined by Michael Brenner to discuss how brands are creating loyal bonds with their audience through the rise and expansion of digital, and content marketing.
On this week's episode of our Brand Storytelling podcast, Dennis Williams brings his experience as a market leader, and forward-thinking innovator to discuss how we adapt to current technology and use it to communicate to our audiences.
On this week's episode of our Brand Storytelling podcast, we are lucky enough to sit down with Shama Hyder; the CEO of The Marketing Zen Group and best-selling author of The Zen of Social Media Marketing and Momentum. Shama is a leading strategist on building marketing momentum in the digital age and here to impart her advice on adaptability and staying relevant to your audience.
On this week's episode of our Brand Storytelling podcast, we're talking with the man investigating and researching Viral content; and the science behind our reactions to it. Jonathan Creek is a consultant working with some of the biggest companies across Asia Pacific, and runs workshops on viral video.
On this week's episode of our Brand Storytelling podcast, we talk to Bo Breuklander about the alarming growth of fake social media accounts and how they're damaging brands; not necessarily financially, but almost always reputationally.
On this week's episode of our Brand Storytelling podcast, we are talking to business and marketing coach and entrepreneur Jim Palmer; about why building your brand and staying relevant in the online space is so crucial for business'.
On this week's episode of our Brand Storytelling podcast, we sit down with one of the founding partners of Melbourne based Zoetic Agency, Dionne Lew. As a longtime marketer and PR master, she's in-demand as a social media speaker and consultant. So who better than the go-to consultant for boards and senior executives, to talk to us about instilling trust and building strong relationships with our customers.
Joined by the specialist in content and social media marketing, Simon Owens; we discuss why inbound marketing is no longer the only way to build your business. Content marketing can yield more traffic, leads and loyal customers; and by creating gated content that will open the wallets of those who want exclusive material; you can add to the bottom line of your business.
With Chris C. Anderson leading the charge, we discuss defining your digital media strategy and making the most of the content marketing landscape in 2017. Brands have endless channels through which to distribute content from, and even more types of content to potentially create. So much opportunity can create huge advantages for those who leverage digital media well, but as some found out recently, it can also backfire on those who miss the mark.
We welcome none other than Dave Hughes onto our podcast, to chat about engaging with your audience and breaking down the barriers between the audience and the brand. Hughesy has become one of Australia's most popular comedians thanks to his honest and laconic humour, that we as a nation identify with and respond to. We look at why his brand of comedy is so appealing on a mass-level and how he uses it to tell his personal stories to millions of people.
Today we have a very special guest with us to join us on our Brand Storytelling podcast, Father Bob Maguire. He's the man that has amassed over 120,000 followers on Twitter and is very much a figure in the public eye. We going to talk with him about his "orthodox yet unconventional" methods and how that's made him one of the most popular preachers in modern times. How he continues to inspire and influence his audience all over the world, through the help of social media.
This week's episode of the Brand Storytelling podcast talks about tips and tricks that can be applied to make your company and it's products and services more closely aligned with the needs of your market. Marie Wiese joins us all the way from Toronto, to share her wealth of knowledge from being a Digital Marketing Expert, and how she's built the reputation that precedes her. To read the full show notes for this episode, head to the Newsmodo blog.
This week's episode of the Brand Storytelling podcast looks at how we leverage new technologies to improve our own content capabilities, without losing the all important human touch. Here with us to talk about our ever-evolving ways of communicating and how we find more and more ways to incorporate technology into our daily lives; is John Wall, co-host of Marketing Over Coffee podcasts, author of B2B Marketing Confessions. To read the full show notes for this episode, head to the Newsmodo blog.
This week's episode of the Brand Storytelling podcast delves into the influence of language in the way everyday audience behaviour is shaped. Discussing the construction of powerful brand storytelling, inbound marketing and the language that powers it all up, FutureBrand CEO Richard Curtis sheds the light on how language has modelled his business's success and how it can do the same for yours. To read the full show notes for this episode, head to the Newsmodo blog.
This week's episode of the Brand Storytelling podcast sees Rakhal partner up with founder of popular stationery label MiGoals, Adam Jelic, for a discussion on selling a solution, not a product. Having gained serious momentum across the industry, MiGoals now heads up the world of goal-setting with its functional, stylish collection -- all designed to help entrepreneurs and general busy-bodies leverage their proactivity. The brand's success can also be attributed to Jelic's approach of delivering concepts to customers by using experiences and inbound tactics to weave a healthy content marketing balance. It's all about going beyond the brand... For more information on the show, visit www.Newsmodo.com/blog and see the show notes for this episode.
On the Brand Storytelling podcast, we talk with the CEO of Omny Studio Sharon Taylor about how the podcasting industry is starting to monetise. With the market for ads expected to exceed $200 million in 2017, publishers and producers are turning their shows into live events. Publishers such as Slate, Gimlet and the Ringer are some of the brands making the most noise with multiple shows attracting the attention of advertisers. But this all pales in comparison when compared to the main staples of radio and television that routinely see returns in the billions. Omny Studio is an on-demand publishing platform that works in alignment with radio and podcast producers. They enable brands to comprehensively host, share and monetize their shows to build a product audiences can easily access.
On this week's episode of the Brand Storytelling podcast, Rakhal is joined by FreeeUp Founder, Nathan Hirsch to talk about the emergence of the gig economy and how brands like his help freelancers find work. FreeeUp is a freelancer solution for brands searching for reliable workers in the eCommerce industry. They work with both clients and freelancers to create the perfect fit for projects. Nathan Hirsch founded FreeeUp in 2015 to enable businesses to hire remote workers for eCommerce solutions. For more information on the show, visit www.Newsmodo.com/blog and see the show notes for this episode.
Brand innovation is set to take another giant leap in 2017 as we continue to build upon the strides made in previous years. Augmented reality, 3D technology, on-demand television and new gaming platforms are just the tip of the iceberg in the tech pipeline. The tools available to brands has enabled them to innovate with increasing creativity to find their industry niche. We were joined on the Brand Storytelling podcast by Steve Glaveski, CEO and co-founder of Collective Campus, a hub of innovation and education that enables brands to adopt the technology and methods needed to thrive in an era of rapid change. ______ Subscribe to the {Curate} newsletter to receive your weekly digest of content marketing insights, trends and Brand Storytelling recaps. Follow us on: Facebook Twitter LinkedIn Instagram
On this week's Brand Storytelling podcast, we are joined by the founder of Explainify, Eric Hinson to discuss how they turn complex information into engaging video content. Brands can often struggle to explain their services to prospective clients which can hinder their ability to recognise growth. Explainify builds captivating, animated stories that simplify the product or service on offer. Visit www.newsmodo.com and sign up to our newsletter to receive all the latest blog posts and podcast recaps.
On the Brand Storytelling podcast, we are joined by Ben Shipley, Managing Director at Spectrum Group. We talk with Ben about how brands can start to reinvent their storytelling and create an authentic dialogue with their audiences. Brands are already branching outside the box to do this. Lego created the Lego Movie which was a smash hit with fans new and old with sales skyrocketing as a result. So how can other brands seek to mimic this? How can they tell their story a different way?
On the Brand Storytelling podcast, we talk with the PR Warrior, Trevor Young about the role influencer marketing is now playing in content strategies. As brands seek to distribute their content organically, the market for influencers has ballooned and has shown no signs of slowing down in 2017. Consumers are saturated daily by advertisements and endless commercials, with many pundits believing an oversaturation of adverts is to blame for the declining ratings in the NFL this season. So why are brands pivoting to influencers to distribute their content?
On the Brand Storytelling podcast, we talk with Chris Wolski, Product Marketing Manager at Klipfolio, about how 2017 could be the year of video marketing. Chris talks with Rakhal about his experiences creating video ads for Facebook, creating content that is extremely targeted and short yet entertaining and informative.
On the Brand Storytelling podcast, we talk with Marc Stoiber, CEO and Founder of Your Ultimate Speech and author of The DIY Brand Build Guide. We chat about exploring new and creative paths to audiences in 2017 and how brands will be switching up their strategies to incorporate the latest trends. Your Ultimate Speech empowers busy CEOs and thought leaders to deliver insightful and engaging keynote presentations, no matter the audience.
On the Brand Storytelling podcast, we talk with Dan Foley, co-founder and CEO of Tailored Ink about how to find the right fit for your content marketing. The rise of SEO, Google analytical tools and other technology and placed a prominence on brands using their content to maximum effectiveness. Tailored Ink is a boutique writing agency based in New York that is made up of elite storytellers with a desire for quality content.
We hit the ton! This episode marks our 100th episode of the Brand Storytelling podcast and to celebrate we have brought on a special guest. Thanks for tuning in and we hope you will continue to do so as we launch into another year of content marketing!
We make our marketing New Year's resolutions with Bob Jenkins from Leadpages and outline the goals we want to achieve heading into 2017. For many people the common resolutions fall around getting healthier, spending less or travelling to a new destination. For us marketers, we don't have such a luxury in narrowing down our resolutions to clear cut paths to a better lifestyle. Leadpages generates leads and sales for your business on the web, in emails, via text messaging, and on social media.
On a special edition of the Brand Storytelling podcast, we talk to the founder of UGG, Brian Smith about how he built the billion-dollar company and what makes a brand name. Rakhal also discusses the role of Christmas in the marketing calendar and how marketers have to find that balance between storytelling, building a business and engaging through effective marketing.
On the Brand Storytelling podcast, we are joined professional brand storyteller, Park Howell. Park is the host of the popular podcast, Business of Story and is the founder of Park&Co, a marketing and advertising agency. We discuss with the purpose of brand storytelling and why it is essential for all brands, agencies and organisations (big and small) to tell their story efficiently and effectively. We also talk about the techniques brands can use to establish their credibility as a storyteller to set themselves apart from the competition.
© 2020-2025 Ivy Podcast Discovery LLC
