Podcasts about rounded

This week, Rachel & Lynne are chatting with launch strategist Brenna McGowan about "anticipation marketing" and using content to create warm leads so clients are eager to buy. Brenna argues freelancers either sell too constantly or not enough, and often over-educate audiences, creating overwhelm or enabling DIY. She outlines an "anticipation runway" framework: why (purpose and method-led story), what hurts (naming and reflecting pain rather than solving it), what stops (beliefs, myths, objections, and self-trust barriers), and what changes (future pacing and letting prospects "try on" outcomes, including through case studies). The discussion also covers trust, avoiding desperate energy, follow-up strategies including a closing-the-loop email, focusing on weekly visibility with limited time, demonstrating invisible services, and AI tools that help her in her business.   Brenna's website is: https://brennamcgowan.co/   Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co  

This week, Lynne and Rachel are chatting with journalist, editor and novelist Maggie Alderson about how to create a good income stream from Substack. Now three years in with a highly successful column on Substack, Maggie shares her strategies about growing subscribers on the platform, including sharing occasional free posts. She also talks about the support she receives from the Substack community and how it has become a helpful source of income as traditional media declines. There's a lot to unpack in this episode, with many tips and hints, including Substack networking and events, why she still loves fashion and whether self-publishing will be her next adventure. Maggie's Substack is here: https://maggiealderson.substack.com/    Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co  

This week, it's just Rachel and Lynne as they discuss changes they're making in their freelance businesses in response to shifting client needs, including experimenting with new services and focusing on deeper client relationships. Rachel plans to consistently send a client newsletter, launch a formal email marketing offering, and pitch LinkedIn thought-leadership services built from interviews. Lynne is going deeper with existing tech tools (including AI features), running her business more fully through digital systems such as calendars and Trello, and upselling blog posts and case studies into more strategic, ongoing work. She also highlights the value of in-person meetings and site visits for better interviews, stronger relationships, and fresh story ideas.  They also talk about giving genuine positive feedback to clients and sharing wins publicly. Rachel shares Rachel's List experiments: making the jobs board free, increasing in-person member events, launching "Booked Out Bingo", using personalised welcome videos, and trialling a new early-career freelancer membership with a private podcast. Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co   

This week, Rachel and Lynne are chatting with friend of the pod, Bernadette Schwerdt, a copy coach, comms expert and ghostwriter, to discuss how writers can build valuable, scalable businesses and multiple income streams in the age of AI. Bernadette explains why demand is rising for copywriting and ghostwriting as CEOs and thought leaders invest in personal branding and content that connects audiences to the person behind the business, including books as "sales reps" and long-term content engines. Drawing on interviews for her new book Secrets of the New Online Entrepreneurs, she outlines traits of successful founders: deep industry apprenticeships, resilience, attention to detail, not taking criticism personally, and solving real problems with strong distribution. For freelancers, she recommends niching by what you love, what you're good at and what pays, building systems, databases and a sales mindset, and focusing on storytelling frameworks and follow-up. Connect with Bernadette via her website: https://bernadetteschwerdt.com.au/  Download the first chapter of Bernadette's book here    Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

This week, Rachel and Lynne are chatting with Sarah Tayler of Tweed Coast Media about producing and reviving custom publications, sharing her thoughts on why print is far from dead when it's driven by business goals and integrated into the wider customer journey. Sarah shares how she helped Continence Health Australia transition and grow its magazine Bridge by focusing on process over product, moving digital hosting to the organisation's own site to improve user experience and cut costs, and testing distribution strategies — including scaling from 500 copies to 8000 before pulling back to just over 4000 when ROI didn't stack up. She explains how to define conversions for print via trackable calls to action (QR codes, URLs, phone numbers, promos), balance editorial and ads, avoid cutting corners on research and professional proofing, manage internal expectations, and use editorial collaborations to build advertising and partnership opportunities. It's a valuable conversation and vital listening for anyone still believing in the power of print media. Find Sarah on her website: https://tweedcoastmedia.com.au/    Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details.   Episode edited by Marker Creative Co www.markercreative.co    

Rachel and Lynne speak with Sarah Hubbard, author of The Intentional Networker, about using referrals and relationship-based networking to find new clients. Sarah shares her MAPP framework (mindset and intention, authentic presence, precise messaging, purposeful follow-through) and explains how to systemise networking with simple tracking (even spreadsheets), an A/B/C contact system, and regular follow-ups. She describes using AI tools such as ChatGPT and Claude to capture event notes, create templates, and update a CRM, and offers strategies for introverts such as preparing in advance, keeping the day's workload lighter, and leveraging extroverts for introductions. It's a great conversation, about being curious, connecting as a person, going deeper rather than wider, and building relationships over time.   Connect with Sarah via her website: https://sarah-hubbard.com The Intentional Networker: How to Strategically Build Your Sphere of Influence and Transform Connections Into High-Value Opportunities https://a.co/d/0426cgMQ   AI Prompts for Strategic Networking: https://sarahhubbard.myflodesk.com/aipromptsitn   Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details. Episode edited by Marker Creative Co www.markercreative.co    

In this episode, I talk about offering a prompt, but I completely forgot to share.Here's a prompt I asked Listing Engine to create for a landing page.Prompt:[Location] is ...insert your city.You are a world-class direct response landing page designer, conversion copywriter, and Go High Level AI Studio website builder.Create a simple, clean, mobile-first landing page designed to generate property appraisal leads from homeowners in [Location].The purpose of the page is to invite homeowners to submit their details so they can receive a fully researched, accurate property market update for their own property within 24 hours.The page should feel professional, local, trustworthy, premium, and helpful.DESIGN STYLEUse a modern real estate lead generation style.The page should be:- Mobile-first- Clean- Premium- Uncluttered- Easy to read- Focused on one clear actionUse a dark charcoal background with white text.Use bold, tightly spaced Inter font throughout the page.Use strong contrast with an electric blue accent colour for buttons, icons, highlights, borders, glow effects, and key visual details.On desktop, use a simple two-column hero layout:- Left column: hero copy- Right column: 24-hour clock graphic and opt-in formKeep the text column and opt-in form visually close together so the page feels focused and conversion-driven.On mobile, stack the hero copy first, then the clock graphic, then the opt-in form.Do not add unnecessary navigation links, menus, extra buttons, or distracting sections.TOP BANNERAt the very top of the page, add this centred context line:HOW MUCH IS YOUR [Location] PROPERTY WORTH TODAY?Make this line bold, clean, and highly visible, but not larger than the main hero heading.HERO SECTION — LEFT SIDEHero Heading:Our Free 24 Hour Update Delivers A Researched and Accurate Property Market Opinion.Subheading:Find out what your property could be worth in today's market with a personalised market opinion prepared specifically for your [Location] home.Supporting Copy:No generic estimate. No automated guesswork. Just a researched property market update based on recent local sales, current buyer activity, comparable properties, and today's market conditions.Add these 5 bullet points with check icons:- Receive your personalised property market opinion within 24 hours- Based on current [Location] market data- Includes recent comparable sales and local buyer demand- Helpful whether you're thinking of selling now, later, or simply curious- Free, accurate, and obligation-freeBelow the bullet points, add a small trust line with a shield icon:Prepared by a local property professional with current market knowledgeHERO SECTION — RIGHT SIDEAt the top of the right column, above the opt-in box, create a large, prominent round 24-hour clock-style graphic.The clock graphic should look sleek, modern, and premium.It should include:- Circular timer ring- Subtle electric blue glow- “24 HR” displayed clearly inside the graphic- Clean, minimal real estate styleBelow the clock graphic, create a clean opt-in box/card.The opt-in box should have:- Slightly lighter charcoal background- Rounded corners- Subtle shadow- Subtle electric blue top gradient line- Strong visual focusOpt-in Box Heading:Get Your Free 24 Hour Market OpinionOpt-in Box Subheading:Enter your details below and we'll prepare a researched property update for your home.Form Fields:- First Name- Address of Property to be Assessed- Email- MobileAdd a tick box with this exact wording:I'm planning to sell. Please send me your marketing options and costs.CTA Button:Get My 24 Hr Market OpinionButton style:- Large- Full width- Rounded corners- Bold text- Bright electric blue background- High contrast- Strong hover effect if possibleBelow the CTA button, add this privacy microcopy:Your details are private and will only be used to prepare your property market update.HOW IT WORKS SECTIONBelow the hero section, add a simple “How It Works” section.Keep this section clean, short, and visually simple.Heading:How It WorksAdd 3 steps with simple icons:Step 1: Submit Your Property DetailsStep 2: We Research The Local MarketStep 3: Receive Your 24 Hour Market OpinionCLOSING CTA SECTIONAdd a final simple closing CTA section.TextWant to know what your [Location] property could sell for in today's market?Button:Get My 24 Hr Market OpinionIMPORTANT INSTRUCTIONS- Keep the page focused on one action only.- Do not add unnecessary navigation links.- Do not make the page busy.- Prioritise mobile readability.- Make the opt-in form the main visual focus.- Use strong spacing, bold headings, and clean sections.- Keep the design premium, local, trustworthy, and conversion-focused.- Make sure the page is suitable for real estate agents generating homeowner appraisal leads.

This week Rachel and Lynne are responding to a question from listener Stephanie about how to make time to work on your freelance business. It's a bit of a choose-your-own adventure because we have such different work styles and systems. Rachel uses a mix of a bespoke paper diary (Creator's Friend), Outlook, Google Keep, batching, and Friday "work on the business" time, plus automations in Moxie (forms, pipelines, calendar booking windows, templated replies, and auto-created Google Drive folders). Lynne has a paper-free setup using Trello, an electronic calendar, "salami tactics" (small daily actions), Marketing Monday, Mail scheduling/follow-ups/reminders, and industry events for networking. We also discuss invoicing habits, accounting software, setting aside GST/tax/super, and recommend choosing regular business time, one in-person event monthly, and automating two tasks per month.  Want to suggest a topic for a future episode? Email us at hello@thecontentbyte.com  Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details. Episode edited by Marker Creative Co www.markercreative.co 

Today we have a podcast for you that really stands out thanks to the excellent driving techno sounds served up by https://soundcloud.com/pieceofacid. Rounded off with carefully selected tracks that bring a great dose of acid and deep trance into the mix. Piece Of Acid is the solo project of label founder Volker, who is also known for the duo Alic alongside Adamson. Check out the full tracklist: Extrawelt - Clipping Me Softly | Cocoon Recordings Rodriguez Jr. - Blisss | Pure Audio Recordings Adamson - Social Savage | Digital Diamonds Fisher - Stop It | Ultra Music Jon.K - O! You | Somatique Music Marco Avitabile - Velo Que Bonito | Switch Records Guy J - Piece Of Cake | Early Morning Damian Lazarus & Jojo Abot - Warrior Dance (Raxon Remix) | Crosstown Rebels Hellquist & Kliment - Internal Vibrations | Zenon Records Joel Mull - Under Current | Stunden Alic - The Host | Digital Diamonds Cristoph - Feel | Pryda Presents Kiko, Rodriguez Jr. - Miller | Hot Banana Sébastien Léger - Nations | Lost Miracle Francesco Chiocci - Nightmares | Innervisions www.digital-diamonds.com www.piece-of-acid.com

Jess, Britt, and Dave unpack everything from Home Depot runs and closet “re-jiggers” to the internet's growing backlash against tech wealth, AI, and Silicon Valley culture. The squad debates whether the Met Gala became a symbol of “techlash,” how layoffs and AI anxiety are reshaping public sentiment, and whether AI will actually democratize opportunity or simply concentrate power faster. They also dive into the wild new AI alliances between Anthropic, Elon, and hyperscalers, the latest OpenAI vs Elon trial drama, and why product adoption, not regulation, will decide the future of AI. Plus, Dave shares major OpenClaw updates, real-world AI workflow automations, Meta fork rumors, and the surprisingly relatable use case of turning meeting transcripts into family “receipt printer” briefings. Rounded out with solo movie dates, Taylor Swift theories, Star Wars discourse, and the state of flake culture.Chapters:00:58 Jess' Home Renovation Project While Sam is Out03:54 Met Gala: When the Bezoses Became the Story07:13 Techlash, Wealthlash, and the AI Jobs Backlash09:36 Trump's Surprise Pivot Toward AI Regulation11:51 China, Open-Source Models, and Dave's $5K Blackwell Desktop14:13 The Optimistic Case: AI as the Great Wealth Equalizer17:55 The Pessimistic Case: Tools Democratize, Economics Consolidate19:43 What Changes Public Sentiment: Better Products, Not Better Arguments22:42 Layoffs: Pandemic Hangover or AI Substitution?27:56 Why Almost No One Is Actually Using AI Yet33:15 Anthropic's Compute Scramble and the SpaceX/Colossus Deal36:27 Dario vs. Elon: Two Very Different Operators39:55 The OpenAI vs. Musk Trial: TMZ or Substance?45:33 Polymarket, Twitter-Mention Betting, and ChatGPT Comeback46:42 OpenClaw Update: Foundation, Plugin Architecture, China Forks50:08 Granola + Claude Code: Replacing Salesforce in 30 Minutes53:36 Devil Wears Prada, Solo Movie Dates, and the Death of Journalism55:01 Music & Pop Culture: Ella Langley, Teddy Swims, Toy Story 556:36 Why Star Wars Keeps MissingWe're also on ↓X: https://twitter.com/moreorlesspodInstagram: https://instagram.com/moreorlessYouTube: https://youtu.be/138ne91NkiQConnect with us here:1) Sam Lessin: https://x.com/lessin2) Dave Morin: https://x.com/davemorin3) Jessica Lessin: https://x.com/Jessicalessin4) Brit Morin: https://x.com/brit

This week, Rachel and Lynne are chatting with freelance writer Mat Patterson (morehumancontent.com), who argues small and medium businesses and freelancers should lean into being personal, flexible and customer-close rather than copying big-company systems and jargon. Mat shares his path from web design to customer support to writing, explaining how support work builds communication skills through fast feedback. His work includes newsletters, podcasts and articles for customer-centric SaaS and customer experience companies, focused on clearer, more engaging messaging. We also chat about: Customer marketing via happy customers Why good service requires leadership giving staff authority How generative AI will increase the value of unique human perspective amid generic content Connect with Mat via: https://morehumancontent.com, https://www.linkedin.com/in/mathewpatterson/ and https://www.helpscout.com/resources/supportive-podcast/  Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co    

With three SEC weekends left Mississippi State will make a run at the league title but focus as well on locking up NCAA Tournament hosting status. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, Rachel and Lynne are chatting with freelance business coach Leticia Mooney about building an "engine room" of systems across customer experience, sales and finance so clients feel safe, payments are smoother, and work is easier to deliver. Leticia says freelancers often skip systems because they assume their work is unique, but writing includes research, analysis, delivery and communication, all of which benefit from good processes. It's a great discussion about how to make your business run better and free yourself up for creative work. So many tips, including the PDCA (Plan-Do-Check-Act) cycle with frequent review, how to do client updates to reduce anxiety, and walking through agreements on sales calls to prevent questions and ghosting.  Connect with Leticia via her website: Https://leticiamooney.com  Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

If you're questioning your pricing or wondering why people hesitate to say yes, this episode is going to change how you think about your entire business strategy. In this episode of The Real Truth About Business podcast, I'm breaking down the real psychology behind pricing and why buyers actually make decisions. This is for service-based entrepreneurs who are stuck at a revenue plateau, unsure if their pricing strategy is helping or hurting their business growth. After 9 years of experience, I can tell you pricing is not just about picking a number. It's about how that number is perceived, processed, and positioned in your sales process. Inside this episode, I walk you through nine key pricing psychology principles and how they directly impact your conversion rate, your lead generation, and your overall revenue growth. This is about aligning your pricing with how buyers actually think so your offers feel like an obvious yes.What You'll Learn:Why higher pricing can sometimes increase conversionsHow to use pricing psychology to strengthen your business strategyThe role of positioning and messaging in pricing perceptionHow payment structures impact buyer decision-makingWhy buyers hesitate and how to reduce friction in your sales processHow to align your pricing with your brand and ideal clientEpisode Highlights:[00:00] Introduction: Why pricing psychology matters for business growth[03:00] Price vs. perceived value and the quality signal[08:00] Anchoring and how buyers interpret your pricing before they see it[13:00] Framing your price: cost vs. investment[18:00] Payment psychology and reducing buyer resistance[23:00] Loss aversion and the cost of staying stuck[27:00] Tiered pricing, decoy effect, and buyer decision patterns[31:00] Odd vs. rounded pricing and brand positioningKey Takeaways:Pricing Is Perception, Not Just a NumberHere's what I see constantly. Business owners picking a price based on what feels comfortable or what others are charging. But pricing strategy is not just about math. It's about perception.After 9 years of working with service-based entrepreneurs, I can tell you buyers use price as a shortcut to determine value. Especially when what you sell is intangible. Strategy, expertise, transformation. There's nothing to hold or test.That means your pricing is signaling something before you ever get on a sales call. Whether you realize it or not, your price is part of your positioning.Your Positioning Sets the Stage Before Price Even MattersInside the Focused Visionary Framework, Pricing, Pipeline, and Sales are all connected. Pricing doesn't exist in isolation. It sits on top of your messaging and your positioning.This is where anchoring comes in. Everything your audience sees before they ever hear your price sets the expectation. Your content, your results, your authority. That's the anchor.If your positioning is strong, your price feels obvious. If it's weak, the same number feels expensive. This is why focusing only on pricing without addressing messaging rarely works.Buyer Decisions Are Driven by Psychology, Not LogicBuyers don't just evaluate numbers. They react to how those numbers are presented.Breaking a price into monthly payments reduces resistance. Framing something as an investment changes how it's processed. Showing the cost of staying stuck can be more powerful than highlighting potential gains.These are not manipulation tactics. This is understanding how the brain works.When you align your sales process with these patterns, you remove friction. You make it easier for your ideal client to say yes.Your Pricing Strategy Should Match Your Brand and GoalsOne of the biggest mistakes I see is misalignment. Pricing that doesn't match the brand, the offer, or the level of expertise.Odd pricing can signal accessibility or discounts. Rounded pricing can signal confidence and premium positioning. Tiered pricing can guide decisions without forcing them.But none of it works if it's not intentional.Your pricing strategy should support your revenue growth goals, attract the right clients, and align with how you want your business to be perceived.That's where real business strategy comes in. Not just picking a number. But building a system where pricing, positioning, and sales all work together.Resources MentionedSubscribe to Back Pocket Insights for FREEBook a CEO Strategy Call Learn more about The Missing Piece IntensiveLearn more about The Focused Visionary AcceleratorDownload the FREE Lead and Conversion TrackerSubscribe to the Sunday Morning Brew NewsletterAbout the Host:Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.Connect with MichelleWebsiteThreads Instagram LinkedIn Facebook

This week Rachel and Lynne discuss luck, visibility, and career resilience with guest copywriter Mel Barfield, managing partner at Copy or Die, host of the Indie Business Club podcast, and a Freelancer magazine columnist. Mel shares her career shift into freelancing after moving while pregnant, how expectations and mindset can block opportunities, and why "luck" is largely created through action, relationships, and optimism. She talks about creating and noticing chances, acting on hunches, reframing setbacks, and expecting good outcomes. Practical tips include breaking big goals into chunks, building personal authority, asking for opportunities, avoiding overly negative public posting, networking with curiosity, and using LinkedIn strategically to connect with ideal client job titles without cold pitching.  Connect with Mel via: LinkedIn: https://www.linkedin.com/in/melaniebarfield/  Instagram: https://www.instagram.com/allcopymel/ Substack: https://indiebusinessclub.substack.com/  and the agency she runs with Dave is https://copyordie.co.uk/  Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

Join Jordan, Commish, Pitt Girl, and Big Sky Brigit. The Steamed Hams and here comes the pizza episode anniversary, Iowa hit with tampering violations, we maintain the 2023 Sickos Committee National Championship for the Hawkeyes and contend it makes it more Sickos now, La Tech paying over 8 million to leave CUSA to go to the Sun Belt this year, the CFP's refreshed logo with THICCCCCC Brackets and Rounded corners, Sir Mix-a-lot kick's his nasty thoughts, Rutgers has Indiana for homecoming, US Open Cupdates with CUPsets and fields with so many lines on it, 6 new NAIA Members, Scorpions, Georgia Southern in Swainsboro and United States Sports University and Mike Leach got a Master's there? the World Cup is going to be a mess, we get totally sidetracked by Protein Hookah and then of course Air Bud reboot talk again and oh so much, much more!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week Rachel and Lynne discuss how freelancers can use Instagram and TikTok to make money and win clients with guest Keenya Kelly, a social media strategist known as the "TikTok Queen,". Keenya has over 500,000 TikTok followers and has generated more than $4 million through short-form video. She explains how TikTok shifted marketing toward entertaining, educational, scroll-stopping videos (often under a minute), speeding up the like-know-trust factor and purchasing decisions. She recommends prioritising consistency (at least weekly), creating stronger content rather than posting anything, and using tracking links and automation such as comment-triggered chatbots to convert views into leads and sales. It's such a valuable episode as Keenya talks about how she batches her workflows using B-roll, scripts, and organised storage, as well as using AI for competitive analysis and video ideation, and highlights authenticity, newsjacking, and how to better repurpose content.  Connect with Keenya via her website: https://www.keenyakelly.com/  Or on TikTok: www.tiktok.com/@keenyakelly  Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

बंगाल से बड़ी खबर | Big Impact of ECI Dressing Down of Bureaucracy & Police | TMC Goondas Rounded Up

This week on the podcast, Rachel and Lynne discuss how public speaking can help freelancers become more visible and attract clients, despite battling nerves. We are joined by media trainer and journalist Theresa Miller to talk about her book Speak Up on becoming a successful presenter and media spokesperson. Theresa shares why knowledgeable people often stay quiet, why it matters to "speak up" in an era of misinformation and AI fakery, and how to manage those all-too-common nerves. She outlines practical strategies including researching your audience, tailoring your message to their needs and pain points, using structure and story (including the hero's journey), and ending with a clear, ideally dated, call to action. We also chat about pathways into speaking, the role of in-person events, as well as Theresa's career lessons and favourite tools of the trade. To buy her book https://www.theresamiller.com.au/books  Her online course: https://www.theresamiller.com.au/online-course Ten tips to nail your media interview https://www.theresamiller.com.au/media-interview-tips   Eight-attention grabbing openers for presentations https://www.theresamiller.com.au/openers   Or connect with her on Linkedin https://www.linkedin.com/in/theresa-miller-tm-media/   Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co  

This week on the pod it's just Rachel and Lynne as we answer a listener question about how to nail client calls. We compare warm leads (often via referrals and niche networks) with cold leads (often from Google), and share tactics and tips on how we handle professional calls, including researching the client (website, socials, ABN and reviews); being punctual and prepared; using interviewing and soft sales skills along with reflective listening. We also discuss how to handle the question of budgets by stating indicative pricing, adjusting scope, offering tiered options, and focusing on value, plus being prompt with quotes, setting validity windows, and clarifying terms such as deposits, SEO non-negotiables, and limits on revisions. We also cover longer discovery calls for web copy projects, using transcripts/AI notes, and the value of meeting clients in person to build trust. Here are links to some of the article we discuss: Why to offer tiered pricing (blog) https://rachelslist.com.au/why-you-should-offer-tiered-pricing-as-a-freelancer/ Client brief template (shop) https://rachelslist.com.au/portfolio/client-brief-template/ Quoting freelance projects with Lynne Testoni (shop) https://rachelslist.com.au/portfolio/21062/ Gold members of Rachel's List can listen to the lunch club with Treasa Edmond on nailing discovery calls, which includes her downloadable checklist. https://rachelslist.com.au/freelance-writing-jobs-australia/lunch-club-library/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co  

This week, Rachel & Lynne welcome mind, body, spirit expert Maggie Hamilton – writer, social researcher, former publisher and founder of Allen & Unwin's Inspired Living imprint – to discuss opportunities and challenges in the genre. Maggie explains why the genre appeals to her, share the most influential titles and authors in the space, and outlines common mistakes writers make when exploring this space. She recommends adding case studies, interviews, research, and broader references to spiritual traditions and thinkers, plus using universal language for international audiences. It's a broad and inspiring conversation, covering ghostwriting, speaking opportunities, traditional vs self-publishing, and the importance of early structural guidance. Maggie also previews her Writing NSW online course, covering submissions, readership, permissions, genre "languaging," and creating punchy chapters and introductions. The Elif Shafak book on Rumi is The Forty Rules of Love.  Maggie's course for Writing NSW is here: https://writingnsw.org.au/whats-on/courses/online-mind-body-spirit/ Her website is: https://www.maggiehamilton.org/  Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details. Episode edited by Marker Creative Co www.markercreative.co 

This week on the podcast, Rachel and Lynne welcome back Lindy Alexander, to discuss how pitching is changing for freelancers and what it takes to get editors' attention. Lindy is an award-winning travel writer and founder of The Freelancer's Year and she explains why she created courses after readers asked about her pitching strategy, and describes the tighter commissioning landscape as budgets stagnate and editors become more time-poor. She outlines common pitching mistakes, including pitching broad topics instead of specific stories, writing lyrical but unclear subject lines, and not knowing a publication's voice, tone, readership, or sections. Lindy shares what gets commissioned now: concise, clearly angled pitches tailored to a particular vertical, with relevant sources where needed, and how strong pitches can build relationships with editors, even without prior contact. She also covers following up, learning from rejections, and balancing travel writing with running her Travel Writer Accelerator course. Connect with Lindy via: The Freelancer's Year The Travel Writer Accelerator   Here are also the links to the call outs she mentions: Study Hall newsletter  Travel writing call outs on IG   Find Lynne www.lynnetestoni.com   Find Rachel www.rachelsmith.com.au   Rachel's List www.rachelslist.com.au   Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.   Episode edited by Marker Creative Co www.markercreative.co 

This week, Rachel and Lynne discuss podcasting as part of a freelance content strategy with guest Caroline Winter, a former radio journalist and co-founder of POD Talk. Caroline shares lessons from creating her eight-part narrative series Sick as a Dog about the veterinary industry's mental health crisis and explains how her agency finds clients and produces podcasts for organisations.  She outlines what new podcasters need, including clarity of focus, defined audience, strong preparation, hosting skills, consistency, and good audio quality — plus practical ways to test an idea's longevity. Caroline also covers agency realities such as pricing, client psychology, measures of success beyond monetisation, emerging podcast trends, and tools and habits that help her work efficiently. Connect with Caroline here: https://www.podtalk.com.au/  Listen to her work here: Sick As A Dog https://podcasts.apple.com/au/podcast/sick-as-a-dog/id1675843578 The Widow Diaries https://podcasts.apple.com/au/podcast/the-widow-diaries/id1820862923   Our People (CALHN) https://podcasts.apple.com/au/podcast/our-people-central-to-healthcare/id1686295859   AgVic Talk https://podcasts.apple.com/au/podcast/agvic-talk/id1528428798   Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details. Episode edited by Marker Creative Co www.markercreative.co  

What do you get when you combine two Canadian music lifers into one guitar-heavy power-pop unit that still believes in volume, melody, and sweat? You get SLIP~ons. Fronted by Brock Pytel of Montreal pop-punk staples Doughboys and anchored by Brian Minato, longtime bassist for Sarah McLachlan, the Vancouver four-piece make rock music the honest way. Plug in. Turn it up. Let it rip. Their sophomore EP Overtime arrives February 20, 2026 via Scamindy. SLIP~ons aim straight for the sweet spot where 90s alternative heft meets power-pop immediacy. Think Sugar-era Bob Mould muscle, Hüsker Dü urgency, and the loose confidence of The Replacements, with flashes of Ash and Dinosaur Jr. in the guitar tones. Rounded out by Rob “Shockk” Matharu of The Spitfires on guitar and Shane Wilson on drums, the band plays with instinct and economy. Nothing is overthought. Everything hits when it's supposed to. Overtime takes its title from the sudden-death hockey period, used here as an extended metaphor for pressure, consequence, and the moment when everything sharpens. The EP leans heavier and more focused than the band's debut, pairing Pytel's gravel-edged vocals with punchy, direct arrangements that waste zero time. The lyrics widen their scope too. Politics surface naturally, filtered through experience rather than slogans. As Pytel puts it, “I made it all the way through side A without a single song about a breakup.” The shift is subtle but intentional, and it gives the record real weight. The EP was recorded by John Raham at Afterlife, formerly Mushroom Studios, a room steeped in Canadian music history. Raham's resume includes work with Frazey Ford, Dan Mangan, Tanya Tagaq, Destroyer, and Pharis, and his approach here keeps the performances immediate while giving the songs room to move. Mixing duties were handled by Dave Ogilvie of Skinny Puppy, whose touch adds grit and tension without sanding off the edges. Overtime was mastered by Ronan Chris Murphy, whose work spans artists such as King Crimson, Ulver, and Gwar, bringing clarity and punch while preserving the EP's raw, guitar-forward bite. SLIP~ons OnlineWEBSITE |INSTAGRAM| BANDCAMP | FACEBOOK | TWITTER | TIKTOK Checkout my YouTube Channel with long form interviews from the Subversives | the History of Lowest of the Low. https://www.youtube.com/playlist?list=PL9d1VSeOHYuxFWKuRdmn9j8UTW6AHwS_fAlso my Weekly Tour Vlog is up an live on the YouTubeshttps://www.youtube.com/playlist?list=PL9d1VSeOHYuwphwhc4zd0VgY66f1OUQZp Pledge monthly with Patreon https://www.patreon.com/apologueShop Apologue products at http://apologue.ca/shopCheck out new Four Square Here: https://distrokid.com/hyperfollow/foursquare/brighton-beach-ephttps://distrokid.com/hyperfollow/foursquare/seven-oh-sevenhttps://distrokid.com/hyperfollow/foursquare/industry-at-home–21st-anniversary-remix-remasteredhttps://distrokid.com/hyperfollow/foursquare/when-weeks-were-weekends

This week, Rachel and Lynne are without a guest, as they share six small, actionable things they wish they'd done sooner in their respective freelance businesses, to become more visible, win better work, and run their businesses better.    They discuss: How investing in professional headshots boosted Rachel's confidence and credibility How Lynne benefited from switching from a free Gmail address to a custom domain email Why Rachel put practical systems in place using tools like templates, trackers, Moxie, and Trello How Lynne found value in attending paid conferences and networking events to build relationships and create indirect opportunities  Why packaging her services (including creating a services guide) helped Rachel clarify offerings and pricing  And how regularly increasing rates – even in small increments – can keep up with rising costs while reinforcing value The professional photographer we mention is Simona Janek: https://simonajanek.com.au/   Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

This week, Rachel and Lynne chat with Jo Butler about switching careers from book publishing to marketing and communications at the University of Sydney. Jo shares her journey of nearly 30 years as a book editor, publisher and literary agent, and explains why she wanted a new challenge, as well as the appeal of more stable income and working with colleagues again.  She discusses: • how publishing has changed over the decades  • what she misses about editing  • what she wishes authors understood about publishing  • why comms still feels like storytelling, and how her skills feel more appreciated in a university environment • how she mapped her transferable skills for the move  • key skills for comms roles  • what her week looks like in internal communications  • the learning curve in university comms  • her ongoing connection to publishing through teaching in the Masters of Publishing program, and what she covers  • the 'hard truths' she shares with students  • AI in publishing  Connect with Jo via LinkedIn: https://www.linkedin.com/in/jo-butler-bishops/  Read her blog on Rachel's List about book editing here: https://rachelslist.com.au/so-you-think-you-can-be-a-book-editor/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

This week Rachel and Lynne chat with psychologist Sabina Read about catastrophising, perfectionism and the freelance stress spiral. Sabina explains catastrophising as a cognitive distortion where we jump to the worst-case scenario and treat thoughts as facts, and why it can show up more in freelancing due to a lack of workplace "guardrails" such as regular income and employer support. They discuss: the difference between genuine, evidence-based concerns (like fewer jobs or more competition) and catastrophising how scarcity vs abundance mindsets influence freelance anxiety why perfectionism fuels anxiety, and why "good enough is good enough" how the brain reinforces threat-focused neural pathways – and how to build new ones by noticing what's working  practical circuit breakers and using breath to come down from fight-or-flight before making decisions  how avoidance fuels fear, and how resilience is built by tolerating discomfort without over-attaching to outcomes being discerning with social media and algorithm-driven negativity clarifying what you want to move toward (not just what you want to escape), and the power of saying no to misaligned work Find Sabina at sabinareadpsychology.com.au  She also hosts the Human Cogs podcast, https://podcasts.apple.com/au/podcast/human-cogs-podcast/id1525840415 and The Separation Guide Podcast https://podcasts.apple.com/au/podcast/the-separation-guide-a-starting-point-for/id1542151561  Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

This week on the podcast, Rachel and Lynne talk to Phoebe Hartley about her creative journey from filmmaking to journalism, and now to launching her own print magazine, Billy.  Phoebe shares insights on: the challenges of career reinvention transitioning from film to journalism launching and running a local magazine balancing work and family life in a rural setting and the value of community support and collaboration  Listen in for tips on creative flexibility, managing imposter syndrome, and navigating the evolving freelance landscape. Connect with Phoebe via www.billypress.com or www.phoebehartley.com www.instagram.com/billypress_/  Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

Rounded to a whole number the percentage of hunters who are successful with their cougar tags in Oregon is 0. Joe Lewis his cougar tags 9 out of the last ten years. He is in the elite minority of people who have cracked the code on cougar hunting without dogs, and this week's episode we talk about how it's been done in the past and how his tactics have evolved. You aren't going to want to miss this one. If you are enjoying the show leave us a review. Check out more from Joe's website where you can enroll in his class on the newest tactic. 

In our first episode for 2026, Rachel and Lynne discuss self-publishing and book coaching with guest Anna Featherstone. Anna, a mentor, book coach, editor, and author of five nonfiction books, shares insights about the self-publishing process, including the importance of producing a quality product, effective marketing strategies, and the realities of the publishing industry. Key topics include: how to approach book cover design understanding the difference between traditional and indie publishing the role of authors in marketing their work tips for getting books into libraries and literary festivals the importance of having a clear purpose for writing why you need to continue to improve your writing Connect with Anna via her website: https://annafeatherstone.com/  https://www.boldauthors.com/  Blog posts on Rachel's List featuring Anna: https://www.rachelslist.com.au/blog/how-an-email-led-to-a-masterclass-a-book-a-summit-appearance-and-so-much-more/ https://www.rachelslist.com.au/toolkit/product/self-publishing-bundle-anna-featherstone/   Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au  Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

This week is the last of our Best of 2025 series and in this episode podcast, Rachel and Lynne discuss the impact of AI on freelance writing and marketing with guest Steven Lewis.   Steven, a seasoned journalist and copywriter, offers a deep dive into using AI, specifically custom GPTs, to streamline marketing tasks for freelancers.   He explains: • the practical steps to creating a custom GPT • how it can maintain consistent client communication • how it can give feedback on your copy to ensure it is on-brand • how it can help freelancers focus on high-value creative tasks • the ethical considerations of AI use and the importance of human connection in an increasingly automated world   Connect with Steven on LinkedIn at https://www.linkedin.com/in/stevenlewissydney/   The link to the course he talks about is: https://aicmocourse.com  And listeners can get a 10% discount using the coupon code CONTENTBYTE25   Find Lynne www.lynnetestoni.com    Find Rachel www.rachelsmith.com.au   Rachel's List www.rachelslist.com.au   Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details.   Episode edited by Marker Creative Co www.markercreative.co 

In another of our podcast summer series, we revisit a great episode with communications consultant and writer Helen Dehen, talking about her commitment to upskilling herself and the many courses she has done - which have helped to drive her business and profitability. During our chat, Helen talks about her early career in TV journalism and her move to freelancing when her twins were born. She shares some of the courses she did in the the early days and how they positioned her to build a strong and successful freelance writing business. Helen talks about: The value of investing in professional development and networking How it gave her confidence in the early days of freelancing What the return on investment has been with some of the courses she has done Her experience with continuous learning, sharing insights from her experiences with various courses, conferences, and coaching programs Her favourite courses and what she wouldn't do again Connect with Helen via her website: https://www.hydoralane.com.au/ or via LinkedIn: https://www.linkedin.com/in/helen-dehen/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

In the last of our summer series of the podcast, featuring our most popular episodes of 2025, Rachel and Lynne discuss essential health habits for freelancers with guest Lucie Robazza. Lucie, a certified health coach and personal trainer, shares practical tips on: • Incorporating simple exercise routines • The importance of protein-rich diets • How to maintain good posture for productivity and long-term health • How good health can make you more efficient - and make more money • Quick and healthy snack ideas   The episode covers habit-building techniques, such as micro habits, and emphasises the significance of sunshine and hydration in everyday routines. Perfect for writers who spend long hours at their desks looking to improve both their physical well-being and business performance. Her methods are easy, achievable and shame-free.   Download Lucie's free 5-day challenge, https://www.strenxia.com/writer-reset    Connect with Lucie via her website: https://www.strenxia.com/   Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/   Find Lynne www.lynnetestoni.com    Find Rachel www.rachelsmith.com.au    Rachel's List www.rachelslist.com.au   Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.   Episode edited by Marker Creative Co www.markercreative.co  

Continuing our summer series of our most popular episodes of the last year, we are sharing a great chat from early 2025 with content strategist and LinkedIn mentor Rebecca Cofrancesco. Beck talks about how to make LinkedIn work for you, how to find clients and why she started a local business meet-up group. During our chat, we talk about: • Why she started freelancing • Her new LinkedIn newsletter and why she started it • How her newsletter has informed (and changed) her LinkedIn strategy • Why she has two newsletters • Her favourite client-finding strategies • How to get out of the feast or famine cycle • Why meeting in person is better than online in terms of building relationships   Connect with Beck via her website: https://marketinggoodness.com.au/    Or follow her on LinkedIn: https://www.linkedin.com/in/rebecca-cofrancesco-marketing-goodness/    Find Rachel www.rachelsmith.com.au    Find Lynne www.lynnetestoni.com    Rachel's List www.rachelslist.com.au    Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details.   Episode edited by Marker Creative Co www.markercreative.co 

Have we got a treat for you! This episode with content strategist, business coach and consultant Treasa Edmond was one of our most popular episodes in 2025. It is full of gold for any freelancer wanting to move up the value chain and secure more high-paying clients.   In our wide-ranging chat, Treasa talks about: • The different between offering content strategy and strategic consulting • Which one is an entry point for high-paying work • How strategy can open the gates to providing more effective content • How and why value pricing is better for this type of work • Her favourite client-finding strategies • Common mistakes freelancers make when it comes to strategy   Capcut is here: https://www.capcut.com/   Treasa's podcast is called Boss Responses: https://bossresponses.com/   Or take a look at Strategy Bosses: https://bossresponses.com/strategy-bosses-community/   Or through LinkedIn: https://www.linkedin.com/in/treasaedmond/    Find Rachel www.rachelsmith.com.au    Find Lynne www.lynnetestoni.com   Rachel's List www.rachelslist.com.au   Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details.   Episode edited by Marker Creative Co www.markercreative.co 

It's the end of 2025, so Rachel and Lynne take a reflective look back at the year, delving into both the good times and bad.  We are both big believers in a little self-reflection, so it makes sense to look back at what was certainly a tumultuous year in the world of freelancing. We share tips and lessons learned, new tools we've explored, and our biggest professional and personal achievements, using prompts from YearCompass.  We talk about: The risks we took and decisions we made during the year Lynne's year of 'yes' Rachel's personal writing retreat Lessons we have learned from our guests this year Our favourite episodes of 2025 AI and the changes that it has brought to freelance writers How we have both made freelancing work for us  We also wanted to say thanks to our sponsor Rounded, plus The Content Byte team - Claire Chow, Heidi Walkinsaw and our audio editor Joshua Broadbent.  Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details. Episode edited by Marker Creative Co www.markercreative.co   

This week, Rachel and Lynne are chatting with Maria Izvestkina, a multidisciplinary creative leader from Canva. They discuss the importance of protecting creative energy, the impact of AI on design, trend spotting, and how to live a creative life.  Maria shares insights on: The evolving role of AI in creative work  How to harness social media for creative expression  Effective use of Canva features and templates  Developing a playful and experimental mindset to fuel creativity  Practical tools and strategies for freelancers  Maria also talks about her Substack project Playin and offers valuable advice for organising work in Canva. Connect with Maria on LinkedIn https://www.linkedin.com/in/maria-izvestkina/ Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

In this episode of Be Truly Heard, coach and voice expert Anne Leatherland explores the subtle ways women “shrink” their voices, speaking more softly, holding back in meetings, choosing minimising language – and how that quietly erodes impact at work. She unpacks where this habit comes from (early conditioning, gender expectations, fear of being judged), then shares practical mindset, body and visualisation tools to help you take up more vocal space without needing to be loud or “pushy”.She walks you through noticing when you retreat, experimenting with speaking earlier in “low-stakes” situations, shifting the thoughts that sit behind your sound, and using simple visualisations to retrain your nervous system so that being heard feels safe, not scary. The episode is a reminder that while shrinking may once have felt like self-protection, it no longer serves you if you want to be remembered, respected, and truly heard in business.Key TakeawaysShrinking shows up in your body and your sound. Rounded shoulders, shallow breath and small posture lead to a quieter, tentative voice that makes it easier for others to overlook you.Awareness is the first step to change. Start noticing when you lower your volume, delay speaking, or soften ideas with words like “just” and “sorry”; jot patterns down for a week.Practise speaking sooner in “low-stakes” spaces. In your next meeting or call, aim to contribute early with something simple like, “I'd like to add to that point,” to build the “muscle” of showing up.Use your body to signal ‘I belong here'. Before you speak, roll your shoulders back, gently lift your chest and feel your feet on the floor; your voice will usually sound clearer and steadier.Change the thought, change the voice. Catch inner scripts like “What if I'm wrong?” and reframe them into “My point of view adds value” or “I'm sharing something important,” then repeat until they feel believable.Best Moments“When your voice shrinks, so does your impact.”“Shrinking isn't just metaphorical; your body contracts, your breath becomes shallow and your voice can feel trapped.”“Staying silent rarely serves us in business.”“Changing the habit means changing the thought – the voice follows the mind.”“Shrinking may once have felt safe, but it no longer serves you if you want to be truly heard.”About the hostWith over 28 years' voice-teaching experience, Anne Leatherland helps clients progress quickly and achieve goals with confidence. Bridging science, education and the performing arts, she is a science graduate, qualified teacher and singing teacher with advanced training in voice practice, vocal habilitation and life coaching. As the only Vocal Process Associate Trainer, Anne mentors and trains other voice teachers. Her holistic, collaborative approach nurtures every aspect of the voice alongside personal growth.Find out more: ​​https://anneleatherland.co.uk/

This week, Rachel and Lynne dive into the art of books and book reviewing with guest Nicole Abadee, a book reviewer for the Sydney Morning Herald's Good Weekend. Nicole discusses her transition from barrister to reviewer, the surprising way she scored the reviewing gig, and the influence of social media on book marketing.  She also offers valuable tips for authors seeking reviews and shares her methods for selecting standout books. There's so much gold here, as Nicole talks about: The challenges of making a living in the book publishing industry The essential skills for reviewers The ups and downs of writers festivals Why self-published books won't get reviewed The evolving landscape of arts coverage Why authors need to build a social media presence How she manages to read hundreds of books a year  And why she still loves a highlighter Connect with Nicole via her website: https://www.nicoleabadee.com.au/  Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co   

This week Rachel and Lynne discuss whether you are your own worst enemy, with a thoughtful look at improving your business and personal mindset with guest Mark Jones, an author and mindset strategist, who explores the concept of gaslighting yourself and the psychological impacts of negative self-talk.    He shares tips on: Why it is important to be kind to yourself How to rewrite these internal narratives The importance of self-belief Different techniques to foster a healthier mindset  It's all about the importance of aligning your internal and external stories for personal and professional growth.  Connect with Mark via his website: https://www.markjones.au/  Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com  Find Rachel www.rachelsmith.com.au  Rachel's List www.rachelslist.com.au  Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

Ethical Persuasion   Ethical Persuasion: The Fastest Path from "Maybe" to "Yes" (Without Being Pushy)   Most decisions aren't made by logic—they're made by fast, intuitive shortcuts.   That's why great offers often stall: we speak to System 2 logic while the listener's System 1 is steering the wheel. In this episode, Patrick Van Der Burght—ethical persuasion expert and business partner of Dr. Robert Cialdini—shows how to align with how people actually decide using Cialdini's seven principles of influence. The result? Communication that feels natural, honest, and effective whether you're leading, selling, or simply asking for change.   7 Key Insights You Can Apply Today: Reciprocity ≠ "freebie-for-email." A true gift has no strings attached. If you require an email, it's a reward—not a gift—so it won't trigger reciprocity. Action: Offer one no-opt-in resource purely to serve. Liking > "be likable." It's more persuasive that you genuinely like them than that they like you. Action: Express authentic appreciation before making an ask. Unity creates momentum. When people feel part of a shared identity, they move faster and farther together. Action: Involve your audience, team, or clients in co-creating outcomes. Social Proof must match the buyer. People follow others like them. Action: Use case studies or testimonials that mirror your ideal client's stage or values. Authority: let others announce your credibility. Self-promotion weakens authority and liking; third-party validation strengthens both. Action: Add a professional intro or testimonial that speaks your credibility for you. Credibility lives in precision. Rounded numbers signal estimates; decimals signal truth. Action: Use exact figures—"75.4%" sounds real, "75%" sounds guessed. Loss beats gain. People act faster to avoid loss than to gain reward. Action: Reframe offers by showing what's lost through inaction.   Money Learning from Patrick's Upbringing: Patrick grew up in a home where money was tight and every decision had to stretch the family's limited resources. That environment taught him that real wealth isn't about how much you have—it's about how much value you create. Instead of chasing easy wins or cutting corners, he learned to lead with integrity and influence through trust. Persuasion, used ethically, opens doors that money alone never could. It's not manipulation—it's a tool for mutual success.   Key Takeaway: Ethical persuasion is the art of aligning truth with trust. When your words honor both, "yes" becomes the natural next step.   Bio: Before 2000, he was a sales rep, looking after a large part of Australia, selling Scuba Diving equipment to retailers. He was frustrated with the level of time and effort he was putting in, wanted to be better at selling, but he didn't want to lie or cheat either.   It was then that he discovered the work of Dr Robert Cialdini, and he has had a passion for educating others about this because he knows how much time, resources, and success they are wasting without it.   Circumstances enabled him to start teaching this science to professionals with Dr Cialdini's permission since 2000. In 2023, he was invited to become a Founding Member of the Cialdini Institute and was the first Cialdini Certified Professional and Coach to be accepted in the Cialdini Institute Licensed Trainer program.   Sales is other when Ethical Persuasion is first introduced, but it is not exclusively for sales. It is about creating behaviour in others and so that applies to any situation where a goal gets reached through the agreement or compliance of others.   Ethical Persuasion is NOT manipulation A common mistake is to think that persuasion is making people do things they don't want to. Research shows that unethical use of persuasion science leads to long-term disaster, and ethical use leads to both short- and long-term success. This is why teams (and your audience) really embrace this way of communicating and use it.   Research-based Nothing you get from him is based on Patrick's gut feelings or unfounded personal experience. What we as Cialdini Certified Trainers teach is grounded in research and scientifically sound.   Also for young adults He loves sharing this with professionals, but he also has a passion to teach this to young adults before they attempt to 'convince' an employer with a predictably inefficient job application and go to an interview 'unarmed' when it comes to persuasion skills. Persuasion is a much in-demand soft skill that should be mastered early in life, rather than late in life.   When the penny drops It is engraved in his mind that eye-opening feeling he got when it sank in how easy, ethical, and powerful this science is to learn and practice. To this day, he loves seeing that in the eyes of my audience. He hopes to give your audience this same experience.   Links: Website: https://ethicalpersuasion.com.au/ Podcast 'Ethical Persuasion Unlocked' : https://ethicalpersuasion.com.au/podcast/ Youtube: https://www.youtube.com/@ethicalpersuasion Linkedin: https://www.linkedin.com/in/patrick-van-der-burght/ Facebook: https://www.facebook.com/ethicalpersuasion/ Instagram: https://www.instagram.com/ethical_persuasion/ Twitter: https://x.com/yesmoreoften TikTok: https://www.tiktok.com/@ethicalpersuasion Book: https://yesmoreoften.com/ FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/   Which of the seven principles do you naturally embody—and which one could transform your results if practiced intentionally?   #RicherSoul #EthicalPersuasion #Cialdini #Leadership #Influence #Integrity #DecisionMaking #Trust   Watch the full episode on YouTube: https://www.youtube.com/@richersoul Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom! Thanks for listening!   Show Sponsor: http://profitcomesfirst.com/   Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes   If you like the show please leave a review on iTunes: http://bit.do/richersoul   https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com   Some music provided by Junan from Junan Podcast   Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

This week it's all about AI. Rachel and Lynne discuss the impacts of AI on freelance writing and marketing with Joe Pulizzi, founder of the Content Marketing Institute and The Tilt.  During a fascinating (and positive) conversation, Joe offers insights on how to stay relevant in a rapidly changing media and marketing landscape, including:  • The importance of niching down and building expertise • Leveraging AI tools for efficiency  • Creating and maintaining owned assets like newsletters and podcasts • Focusing on building real-world relationships and in-person connections Joe also shares practical tips on maintaining a strategic web presence and the value of handwritten notes and print media to foster real-world connections with people and potential clients. Connect with Joe (and check out his new book, Burn the Playbook) through his website: https://www.joepulizzi.com/  Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details. Episode edited by Marker Creative Co www.markercreative.co   

practice distinguishing unrounded vs rounded vowels: ㅓ vs ㅗ

This week, Rachel and Lynne are chatting with Ashley Cisneros Mejia, a freelance communication strategist and host of the 'Talk Freelance to Me' podcast. Ashley shares her journey from agency owner to solo freelancer, highlighting the processes and systems she brought into her current business from larger agencies. We also explore: The value of community and networking for maintaining creativity and client relationships The evolving freelance market Integration of AI in business operations The importance of human connection and the benefits of collaborating with other creatives  How to leverage relationships to secure a successful freelance career What technology she uses to streamline workflows and enhance productivity Connect with Ashley via her website: https://www.ashleycisneros.com or through her podcast: https://talkfreelancetome.com/  Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co   

compare unrounded vs rounded vowels: ㅡ vs ㅗ and front vs back vowels: ㅣ, ㅐ vs ㅓ

Update: Unite is Accessible Rounded Screenshots Part 2 — Rolling my Own and Shottr Update Shure MV7+ Microphone — by Eddie Tonkoi Support the Show Allister on Nitpicking (no blog post) Transcript of NC_2025_10_02 Join the Conversation: allison@podfeet.com podfeet.com/slack Support the Show: Patreon Donation Apple Pay or Credit Card one-time donation PayPal one-time donation Podfeet Podcasts Mugs at Zazzle NosillaCast 20th Anniversary Shirts Referral Links: Setapp - 1 month free for you and me PETLIBRO - 30% off for you and me Parallels Toolbox - 3 months free for you and me Learn through MacSparky Field Guides - 15% off for you and me Backblaze - One free month for me and you Eufy - $40 for me if you spend $200. Sadly nothing in it for you. PIA VPN - One month added to Paid Accounts for both of us CleanShot X - Earns me $25%, sorry nothing in it for you but my gratitude

master the pronunciation of the rounded back vowels

George W Bish's chef was rounded up by ICE. There has got to be a better way. Once more we straighten out the Eastcliff sale. Chicago mourns the death of Sister Jean. Johnny Heidt with guitar news. Reusse with his weekly sports report. Heard On The Show;University of Minnesota's Eastcliff mansion sold to the U of M FoundationCharges: Suspect beat stranger with wooden table leg on train platformBlast at a Tennessee explosives plant leaves multiple people dead and missing, sheriff saysSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This Episodes Questions: Brians Questions: I've been making music boxes and trying to replicate the traditional style (see attached photos). I'm struggling to get the curved edge just right. I've tried using a planer, but I keep messing up and have ended up wasting a lot of boards. Router round-overs almost work, but still need planed or sanded after routing to get the shape just right, and also they're pretty dangerous given the small and awkward size of the pieces—I'm working with ¾-inch thick wood that's 2.5 inches high for the box sides. I'd like a repeatable process that provides consistent shapes, but can't seem to find a way to achieve it.  Advice? Trish I've heard a few of your podcasts where you speak about making boxes and using a router to make the miter. I'm assuming you're using a bit with a 45° angle. What I don't understand is, how do you get the sides to be the exact same length while using your router table. It would seem to me that having the top of the angle (the point of the angle) against the fence would be almost impossible to get perfectly sized sides.  Can you please describe what I am missing here, since a perfect 45° angle using a route a bit seems incredibly simple. Mike G. Guys Questions: I have always tried to select straight grain for legs, aprons, stretchers and the frame of a frame and panel.  I am now thinking this may be too much straight grain in a piece of furniture. When are the times that you would not do this and would instead use a more interesting grain pattern in these pieces.  Does the wood species affect your choice? For example, it seems like the current trend with walnut is not worrying about getting any straight grain in the pieces at all.  Thanks for all your help. Jeff Hi from Melbourne Australia. I've been listening for years, and I like how y'all do things! Thanks for making the best woodworking pod. Like everyone, I have a small shop, that I fit a lot into. Without listing every item… I've got stationary machines covered with a euro style slider (Hammer K3), a 14” bandsaw (N4400) and a combo planer/thicknesser (A3-31). Those 3 cover my needs really well, and I've learned to work within the capacity of my tools and space. It's the secondary/benchtop machines that are causing trouble. Mitre saw was first to go. Don't miss it, don't need it. I'm looking at sanders next. The disc sander stays, couldn't live without it. But the 1632 drum sander and the oscillating bobbin sander are both rarely used and take up space I want back. Could you life without them? If not, what's the essential job they do for you? I'm usually making furniture sized objects. With the finish I get off the helical thicknesser, I find that hand planes/scrapers, ROS, and hand sanding is usually all I need. For bigger flat things, I'm gonna pay a pro shop to put it thru a wide belt sander anyway. Johnny Huys Questions: I was trained on a belt sander, and as Guy has mentioned, there is a learning curve. I'm now very proficient with one and it is a central part of my stock prep: from the planer, I belt sand a rough-sized board with 80 grit, wet it down and let it dry to raise any remaining compression marks from the planer, and then belt sand with 120. I then cut the board to final dimension, random orbital sand with 120, cut the joinery, and then random orbital sand the fitted piece to 180 before final assembly. The process leaves flawless surfaces every time. For panel glue-ups and tabletops, I glue up from the planer using cauls and then make sure the 80 grit belt sanding that follows evens out any discrepancies in height along the joints (hopefully they are minimal). I have zero experience with a drum sander, but I would consider getting one if it could replace some of the above belt sanding, as the belt sander is no light weight hand tool, and it's a killer on my back when I have to sand a full width dining table. I would likely get the PM2244, as I have heard it is the easiest to adjust. You all have mentioned that a drum sander does NOT offer a finish ready surface, as it leaves sanding ridges along the workpiece. This is not a problem in my workflow if it replaces the belt sander. My questions: Are these ridges similar to what I get with the belt sander for a given grit, or are they deeper, requiring by comparison to the belt sander extra time on the following grit? Since I am not seeking to dimension or flatten, but merely prep the surface for the next grit, would one pass in the drum sander for each grit be enough, or am I looking at multiple passes per grit? With a belt sander, there is a lot of back and forth, but with a drum sander I'm wondering if a single pass through will give the same result. How easy and fast is it to change the grit on a drum sander if I want to run 80 grit and then 120 in each sanding session? A dual drum unit is not in the budget. Finally, how reasonable is it to get good results sanding a tabletop that exceeds the width of the sander (i.e., the 22 in the Powermatic) but is within the bounds of the larger number (here, the 44)? With some practice, can I get reliable results, or does this just create more work after sanding, where I'll likely be pulling out the belt sander to even out a center ridge anyway? Keep in mind this could include tabletops from small night stands to full 8' dining tables. As a professional shop, the whole endeavor would be to save me some time and labor. Is it worth getting a drum sander for my workflow, or should I just stick to the belt sander? Michael After listening to your podcast this week I listened with interest the question that was posted by Jose about track saw blade deflection and you guys had a great response.  Unfortunately I was hoping that you would address the issue that I'm having with my Makita SP 6000 unit.  I bought this unit a couple of years ago and despite great reviews have been a little disappointed.  The saw seems to be underpowered.  It struggles getting through material whether its 3/4" plywood or thicker hardwood.  I started with the stock Makita blade 165x20 48 tooth then with with a CMT 165x20 24 tooth and am currently using a Ridge Carbide TRK16048A 48 tooth blade.  I have a Festool extractor and using Makita tracks.  The problem is the saw bogs down (I have to creep with the feed rate  and still have the issue although not as bad) and burning.  Also sometimes the right side of the track edges up where two tracks join causing the saw to catch.  I have the good TSO GRC12 track connectors.  The Makita ones are junk.  I What's up with this?  Do I need to move this thing out the door, bite the bullet and buy a Festool? Love the podcast. Tom

Today we crack open Slurty3, a cross of Slurricane x Gelato 33, grown by Buzz Premium Cannabis. Don't let the goofy name throw you—this strain brings some interesting flavor and effects to the table.First Impressions:Out of the bag, Slurty3 doesn't blow you away with smell. It's subtle, earthy, almost grassy until you grind it up—then the terps finally come alive. Think walking through a garden after the rain, with hints of soil, herbs, and just a touch of berry.Terpene Profile (2.46% total):Caryophyllene – spicy backbone, may help with pain + stressLimonene – citrus lift for moodHumulene – herbal, grounding vibesMyrcene – earthy, relaxing base notesCannabinoids:THC: ~19–20% (not a heavy hitter, but steady)Rounded out with minor cannabinoids like CBG + CBC for balanceEffects:Slurty3 is mellow but not flat. Expect a light body relaxation with a floaty head effect that settles in slowly. Great for:Stress + tension reliefMild pain managementA mood boost that's more “Sunday chill” than “Friday night blowout”Our Take:If you're an experienced smoker chasing knockout highs, Slurty3 might feel more like a gentle buzz. But for beginners—or anyone who just wants to vibe without getting wrecked—it's a perfect “entry strain.” We found ourselves laughing, storytelling, and drifting into some unexpectedly deep convos.Best Pairing:Comedy club or game night with friendsA slow sesh where flavor and vibe matter more than THC numbersTesting out that new vaporizer (the terps really shine low + slow)Slurty3 isn't the flashiest flower, but it's a reminder: cannabis isn't all about potency—it's about the ride.Save on Storz & Bickel with Code : CannabisschoolSave on Santa Cruz Shredder with Code: CSP10Save on Bomb Erigs with Code: CSPHow do I pass my Drug Test?  Save 25% with code cannabisschool25