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In this episode, we go behind the scenes with Kamara Turner, Communications Manager at Walgreens, to explore what it takes to build a PR strategy that actually moves the needle. With experience across top-tier brands like PepsiCo, Ulta Beauty, and Coca-Cola, Kamara shares how her agency and in-house roles have shaped her approach to storytelling, retail strategy, and media impact. We dive into what makes a successful retail campaign, how she approaches product launches, and the emerging trends every brand should be watching. Whether you're leading comms for a Fortune 500 or a growing brand, Kamara offers tactical insight and strategic clarity to elevate your next campaign.Key Takeaways:// How to craft retail communications strategies that actually drive customer engagement and sales// The storytelling elements that matter most in merchandising and product launches// Inside a recent Walgreens campaign: lessons in execution, media strategy, and results// Emerging trends in retail communications and how to adapt to a rapidly changing PR landscape// Skills every communicator needs to thrive in today's fast-moving retail worldConnect with Kamara: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
Emergency Podcast: Michigan Suspends Sherrone Moore Amidst NCAA InvestigationIn this episode of the Buckeye Weekly Podcast, Tony Gerdeman and Tom Orr discuss the breaking news that Michigan will be suspending head coach Sherrone Moore for two games this season in an attempt to appease the NCAA in the wake of the Connor Stalions investigation. The discussion delves into the implications of this suspension, Michigan's strategy in dealing with the NCAA, and the potential future penalties the school could face. They also address the broader context of NCAA violations, the impact on Michigan's football program, and the reactions from both fans and insiders. 00:00 Introduction and Podcast Welcome 00:27 Breaking News: Michigan's Head Coach Suspension 01:40 Michigan's Bargaining Phase 02:33 Implications and Reactions 05:37 Historical Context of Coach Suspensions 10:16 Michigan's Response and PR Strategy 15:11 Potential NCAA Punishments 24:45 Future of Michigan Football 31:25 NCAA's Reluctance and Michigan's Strategy 32:48 Timeline Speculations and Oklahoma Game 33:45 Michigan President Santa Ono's Departure 35:55 Self-Imposed Punishments and NCAA Reactions 39:48 Legal Complications and Potential Lawsuits 41:35 Backward vs. Forward Facing Punishments 45:36 Michigan's Offer and NCAA's Response 56:36 Final Thoughts and Viewer Interactions
5-3-25 BONUS WEEKEND EPISODE - Analyzing Blake Lively's PR Strategy & Surprise Subpoenas For Taylor Swift & Travis Kelce! go to patreon.com/daveneal for more bonus content!
Learn how to land billion dollar clients using revenue based sales strategies In this episode, Stephen Roche shares his proven approach for landing enterprise clients in the competitive financial industry. He reveals why tying products to new revenue generation, rather than just cost savings is the secret to winning major clients like BlackRock and JP Morgan. Stephen explains how building trust through thought leadership, leveraging strategic PR, and using authentic LinkedIn engagement creates a powerful sales ecosystem that makes you the safer choice for potential clients. Stephen Roche is the Co-Founder and President of Saphyre, a patented AI-powered platform that streamlines pre- and post-trade processes for financial institutions. Founded in 2017 with his identical twin brother Gabino, Saphyre has revolutionized the industry by enabling T+1 and even T-Zero trade settlements, helping financial institutions meet new SEC mandates while eliminating the traditional web of manual tasks. The company raised $18.7M in Series A funding in 2022 and boasts an impressive client roster including BlackRock, JP Morgan, and Citigroup. Key Takeaways: Tie your product to new revenue generation rather than just cost savings to make it irresistible to potential clients. Create a "safer option" by building market validation through visible client partnerships and thought leadership. Be authentic on LinkedIn by balancing industry insights with personal content instead of just corporate messaging. Use event sponsorships strategically to gain speaking opportunities that establish thought leadership in your industry. Leverage PR by negotiating press releases with clients and repurposing that content across multiple channels. Document your journey authentically rather than relying on corporate-approved marketing materials that feel impersonal. Use "social proof" from major clients to create FOMO among their competitors who aren't using your solution yet. Consider offering warrant structures tied to performance metrics for strategic partnerships instead of giving away equity upfront. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com
Bradford Crist is the Co-founder and CEO of ChargeMate, a groundbreaking ClimaTech company revolutionizing the electric vehicle (EV) charging experience to drive widespread EV adoption. In this episode, KJ and Bradford discuss the importance of reliable charging infrastructure for the adoption of electric vehicles and shares insights from his personal and professional journey in climate tech and mobility innovation. The conversation highlights the significant role of education, infrastructure development, and industry collaboration in accelerating the transition to a fully electric future. Episode Highlights: 02:01 Understanding Charging Anxiety 03:47 The Reality of EV Charging Infrastructure 12:54 The Complexity of EV Charging Systems 15:33 Charge Mate's AI Solutions Quote of the Show (04:00): "Imagine going to a gas station and 20% of the time you can't fill up your tank. That's the reality for EV drivers today." – Bradford Crist Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Bradford Crist: LinkedIn: https://www.linkedin.com/in/bradford-crist-787a5519/ Company website: https://www.chargemate.ai/about How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
Michelle Rupp, an Emmy Award winning broadcast journalist, is the Founder and CEO of Memorable Results Media, a boutique agency dedicated to helping small and medium-sized businesses gain earned media coverage on local and regional television. With a background in news production and a passion for empowering business owners, Michelle uses her 25 years of experience in broadcasting to deliver tangible results. Her clients frequently see increased revenue, sold-out events and elevated visibility in their communities, with many attributing significant business growth to her media strategies.
Dr. Prem Premsrirut is the Executive Director and CEO of Micoy Therapeutics, a pioneering biotech company dedicated to combating autoantibodies that transform common illnesses into life-threatening diseases. In this episode, KJ and Dr. Prem discuss the importance of understanding the immune system, the challenges of current diagnostic methods for autoimmune diseases, and the potential future of healthcare driven by innovative research. Key Highlights: 03:46 The Fascination with the Human Body and Disease Prevention 04:39 Exploring Autoantibodies and Autoimmune Diseases 08:50 The Impact of COVID-19 on Autoimmune Research 11:48 The Role of Autoantibodies in Viral Infections 25:03 The Future of Healthcare and AI Quote of the Show (29:00): “Your body is fascinating. It's dynamic, and it's about preventing what tries to take that resilience away.” - Dr. Prem Premsrirut Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Dr. Prem Premsrirut: LinkedIn https://www.linkedin.com/in/prem-premsrirut-36220125/ Company website https://www.micoytherapeutics.com/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
On this episode of Conduct Detrimental: THE Sports Law Podcast, Dan Lust (@SportsLawLust) is joined by Tarun Sharma (@tksharmalaw) to dive into one of the most heavy-topic intense filled with high-stakes lawsuits, PR stunts, and NIL chaos.A defamation suit involving Shannon Sharpe has escalated dramatically. Sharpe is accused of sexual assault, but his PR response may be even more shocking: going public about a potential sex tape and releasing explicit texts to sway public opinion. The duo break down the legal contradictions, media strategy, and what might come next for Club Shay Shay and its $100M future.Next, a settled sexual assault claim involving Rangers star Artemi Panarin was leaked, despite NDAs and no admission of wrongdoing. With both Panarin and MSG having agreed to a confidential resolution, how did this story end up on The Athletic's front page? From Nico Iamaleava's transfer saga to the Arkansas AD hinting at legal action against athletes breaking NIL deals, the wild world of name, image, and likeness continues to spiral. Are we moving toward enforceable buyouts? What does “portal free agency” really mean? And how long until the NCAA or collective bargaining steps in to clean it all up?***Have a topic you want to write about? ANYONE and EVERYONE can publish for ConductDetrimental.com. Let us know if you want to join the team.As always, this episode is sponsored by Themis Bar Review: https://www.themisbarsocial.com/conductdetrimental Host: Dan Lust (@SportsLawLust) Featuring: Tarun Sharma (@tksharmalaw) Produced by: Mike Kravchenko (Watch on YouTube)Twitter | Instagram | TikTok | YouTube | Website | Email
We're joined by Jared Stults of Devolver Digital this week to talk about the PR rollout for the Nintendo Switch 2. Between fans chanting "drop the price," tariff woes, and Shuhei Yoshida claiming Nintendo's lost the sauce, we break down their announcement strategy and if it will have any effect on console sales. We also cover the Nintendo news and rumors such as the Mario Kart Direct and much more. As always, we close with the games we've been playing. Listen to Super Switch Headz on Apple Podcasts, Spotify, YouTube or wherever you enjoy podcasts. 0:00:00 Introduction 0:06:03 News and Rumors 0:33:18 Mario Kart World Direct Reactions 0:43:13 Nintendo Switch 2 PR Strategy 1:26:59 Games We're Playing Discord: https://discord.com/invite/CWbF4gb Facebook: https://www.facebook.com/groups/switchheadz Patreon: https://www.patreon.com/SuperSwitchHeadz/ Website: https://www.switchheadz.com/ Clips Channel: https://www.youtube.com/@SwitchHeadzClips
On this episode of Conduct Detrimental: THE Sports Law Podcast, Dan Lust (@SportsLawLust) is joined by Tarun Sharma (@tksharmalaw) to dive into one of the most heavy-topic intense filled with high-stakes lawsuits, PR stunts, and NIL chaos.A defamation suit involving Shannon Sharpe has escalated dramatically. Sharpe is accused of sexual assault, but his PR response may be even more shocking: going public about a potential sex tape and releasing explicit texts to sway public opinion. The duo break down the legal contradictions, media strategy, and what might come next for Club Shay Shay and its $100M future.Next, a settled sexual assault claim involving Rangers star Artemi Panarin was leaked, despite NDAs and no admission of wrongdoing. With both Panarin and MSG having agreed to a confidential resolution, how did this story end up on The Athletic's front page? From Nico Iamaleava's transfer saga to the Arkansas AD hinting at legal action against athletes breaking NIL deals, the wild world of name, image, and likeness continues to spiral. Are we moving toward enforceable buyouts? What does “portal free agency” really mean? And how long until the NCAA or collective bargaining steps in to clean it all up?***Have a topic you want to write about? ANYONE and EVERYONE can publish for ConductDetrimental.com. Let us know if you want to join the team.As always, this episode is sponsored by Themis Bar Review: https://www.themisbarsocial.com/conductdetrimental Host: Dan Lust (@SportsLawLust) Featuring: Tarun Sharma (@tksharmalaw) Produced by: Mike Kravchenko (Watch on YouTube)Twitter | Instagram | TikTok | YouTube | Website | Email
With Mickie Kennedy, a PR expert and press release strategist who helps small businesses, startups, and authors get seen and heard. Over 26 years ago, he founded eReleases after witnessing firsthand how many entrepreneurs struggled to afford traditional PR services. His mission is simple: make media access and press release distribution both effective and accessible — with a human touch. Today, he continues to guide thousands of business owners toward greater visibility, credibility, and growth through strategic media coverage.Mickie holds an MFA in Creative Writing from George Mason University and still writes poetry with a group of fellow misfits in Maryland. His work and expertise have been featured on top business podcasts and media platforms. He lives in Baltimore County with his family and two feuding cats, enjoys British sci-fi, and admits to a serious diet soda habit.Join us in our conversation as Mickie breaks down why being an unknown brand can actually be your biggest PR asset, and how strategic storytelling can turn a press release into a multimillion-dollar opportunity. He shares lessons from his journey, insights into eReleases' partnership with PR Newswire, and tips for entrepreneurs who want to get media attention without breaking the bank. Tune in to learn how the power of a well-crafted press release can transform your business.To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.
Melinda Yormick is the Founder and CEO of CLARA, a hyper-accurate indoor navigation for patients and staff, including real-time positioning of staff and resources. In this episode, KJ and Melinda how CLARA's technology can significantly improve operational efficiency, patient safety, and clinician satisfaction. Key Highlights: 01:27 Transforming Patient Care 03:44 The Importance of Responsibility in Innovation 07:13 Challenges in Hospital Operations 21:24 How CLARA Revolutionizes Healthcare Quote of the Show (21:00): "Imagine a digital transformation in healthcare that turns our infrastructure into a glowing digital grid." – Melinda Yormick Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Melinda Yormick: LinkedIn: https://www.linkedin.com/in/melinda-yormick/ Company website: https://www.claraguide.com/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
Jolly Nanda is the Founder and CEO of Altheia Predictive Health, a scalable SaaS platform designed for small to mid-sized self-funded employer groups, health management, and managed care companies. In this episode, KJ and Jolly discuss the importance of giving patients control over their health information to improve outcomes and emphasizes the need for a more preventative approach to healthcare. The episode also explores the challenges of funding such innovations and the significance of consumer advocacy in driving change. Key Highlights: 01:52 The Problem with the Healthcare System 05:17 The Misdiagnosis Epidemic 10:36 The Core Issues in Healthcare 18:25 Empowering Consumers with Data Quote of the Show (18:00): "Let's shift from sick care to preventative care by empowering consumers with their health information." – Jolly Nanda Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Jolly Nanda: LinkedIn: https://www.linkedin.com/in/jollynanda/ Company website: https://altheia.com/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
In this episode I discuss Blake Lively's CIA-Level PR Strategy Against Justin Baldoni.
Fred Fransen is the President of Ameritas College, an institution committed to redesigning the college experience as part of a global initiative to create prosperity and well-being through world-class education for everyone, everywhere, at a price anyone can afford. In this episode, KJ and Fred discuss his radical approach to education by transforming Huntington Junior College into Ameritas College, a non-profit institution focused on providing high-quality education tailored to the underserved. Fred's model integrates technology with human connection, aiming to foster real-world skills and self-reliance. Key Takeaways: 03:14 The Current State of Education 09:16 The Impact of Employer Testing Policies 15:24 Administrative Bloat and Rising Costs 25:37 Buying a College 29:49 Innovative Education Models 30:50 Serving Underserved Communities Quote of the Show (27:00): "Education isn't just about credentials; it's about reshaping experiences to truly empower." - Fred Fransen Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Fred Fransen: LinkedIn: https://www.linkedin.com/in/fredfransen/ College Website: https://ameritas.edu/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD See omnystudio.com/listener for privacy information.
Matthew Lesko—the man in the question mark suit—isn't just a media personality with over 100 TV appearances on Oprah, Larry King, and Good Morning America. He's a bold truth-teller with 50 years of experience helping everyday Americans find billions in government grants and funding. In this episode, we dive into how Matthew built a legendary personal brand, what keeps him going at 81, and why your heart—not your brain—is the key to success.
KG Charles-Harris is the Co-Founder and CEO of Quarrio, a software company that uses artificial intelligence (AI) to make it easy for average business users to do advanced reporting and analytics without learning any new skills. In this episode, KJ and KG cover industry use cases, particularly in healthcare and manufacturing, the importance of information cycle time, and how Quarrio is revolutionizing decision-making with its innovative solutions. KG also touches on the benefits of having a diverse and talented team, maintaining work culture, and blending humanity with technology. Key Takeaways: 04:57 The Complexity of Data in Modern Enterprises 08:42 The Revolutionary Impact of Quarrio's Technology 14:46 Challenges and Successes in Implementing Quarrio Quote of the Show (18:00): “If it takes more than three minutes to learn, user adoption falls precipitously.”– KG Charles-Harris Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with KG Charles-Harris: LinkedIn: https://www.linkedin.com/in/kgcharlesharris/ Company Website: https://quarrio.com/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
Mark Steiner, Co-Founder and CEO of GigSalad joins Dmitri from the streets of SXSW to talk about the journey from working at his kitchen table to successful scale-up. We also hear a PR Strategy on what to do with questions you just don't want to answer. But first, Tristra and Jade dish the latest news headlines. News Headlines Discussed: Porn on Spotify Is Infiltrating Top Podcast Charts How Does Gen Z Listen to Podcasts? Jayden Daniels' growth with VR simulation has Commanders embracing mind games Sports Music Licensing Company ClicknClear Inks Deal with Warner Chappell Music Meta Quest's Mixed Reality Piano App Gets a Major Update The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! Get Dmitri's Rock Paper Scanner newsletter.
What do you think of this podcast? I would very like to hear from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Join us as we delve into the evolving world of public relations and discover how integrating traditional strategies with modern digital tools can lead to powerful PR outcomes. In our latest episode, Mike Falkow, the CEO of Meritus Media, shares his expertise with host Peter Woolfolk on how to find this balance in the fast-paced digital landscape. This conversation highlights the enduring relevance of old-school PR while embracing the vast possibilities presented by technology. We explore the importance of branding and how organizations can build trust with audiences in a crowded market. Mike emphasizes the need to understand audience sentiment using analytics tools to tailor messaging effectively. As we navigate through shifting landscapes, we also dive into the modern PR playbook that includes creating thought leadership content and utilizing platforms like LinkedIn and WordPress to maximize reach. Listen in for practical examples of how organizations can leverage digital platforms to establish their identity while maintaining genuine relationships with their audience. Furthermore, we discuss the critical role of crisis management and the necessity of having built relationships with media professionals to ensure accurate representation during tough times. This episode will equip you with the insights you need to modernize your PR approach effectively, combining the best of both worlds.Don't miss out! Tune in, subscribe, and join the conversation to stay updated on the latest PR strategies. Your feedback matters—share your thoughts with us by leaving a review!We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to orApple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review. Information on NEW podcast website.Support the show
Today’s guest is rewriting the rules of digital trust and security. Imagine a world where your identity is protected by a groundbreaking device — a computer embedded inside a credit card, complete with biometric sensors. This isn’t sci-fi; it’s the disruptive reality created by today’s visionary. With over 25 years of leadership in space systems, secure digital platforms, and game-changing innovation, this guest is not just building technology—he’s building the future. As the Co-Founder and CEO of Sentry Enterprises, he’s tackling the root causes of identity threats, reshaping cybersecurity, and making these cutting-edge solutions scalable and accessible for everyone. A member of Abundance360 and the Planetary Society, he’s fueled by a passion for uniting humanity through technology and breaking the boundaries of what’s possible in the digital age. Key Takeaways: 01:09 - The Problem with Traditional Identity Systems 11:20 - Credentials vs. True Identity 13:18 - Biometrics as the Future of Identity 19:41 - The Threat of Deepfakes and AI 28:43 - Decentralized Finance and Global Accessibility 36:35 - Adoption as the Biggest Challenge, and Optimism for the Future Quote of the Show: 36:08: “I do think there's going to be disruption in jobs in those kinds of things, but I think there's also going to be just an equal number of opportunities. I'm very optimistic about the future. I think we're going to see massive, rapid advances in, in healthcare, efficiencies in, and everything in an industry to government is related to these sort of tools. When it comes specifically to digital identity, the good news is that technology is here to solve those problems. Right. The biggest challenge is adoption. But, as with anything, when there's a pain point and people want it, it will get adopted, right? And, we're working and others are working with the right partners in the world, the government and others to solve these kinds of problems. So I think people should leave thinking that we have a very bright future in front of us. And despite political turmoil, all those kinds of things. Those are very short lived. The human species has proven to be very resilient. And that's beautiful.” Podcast Information Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Mark Bennett: LinkedIn: https://www.linkedin.com/in/markwbennett Website: https://sentryenterprises.com/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
Vlad Panin, CEO and Founder of iFrame.AI , leads a pioneering company transforming medical coding through AI by replacing manual coding labor with an automated, HIPAA-compliant solution. iFrame.AI ’s flagship product offers advanced ICD, CPT, and HCPCS coding capabilities with a vast context window, EHR integration, and features like ROI-optimized modifiers and prior authorization tips, promising efficiency and security for healthcare providers. Beyond iFrame.AI , Panin also mentors at Alchemist Accelerator and contributes to Forbes, sharing expertise on healthcare technology and RPA advancements. Key Takeaways: 01:11 - Dismantling Outdated Systems 04:28 - The Medical Monopoly Problem 20:24 - AI-Driven Solutions 24:33 - Fear of Efficiency 26:03 - Resistance to Innovation 31:07 - Public Awareness and Demand for Change in the US Healthcare System 31:53 - Empowering the People to Challenge the System Quote of the Show: 31:06 "For me. Is it just so obvious to raise these questions. They were not raising them before now. So now I see that people are asking, why should it be this way? Why do the doctors quit? Why we cannot afford medicine that costs literally like a few cents in Europe. And it's not like third party country rates. What are the best developed countries in the world? Let's put it this way, it's affordable. And here it's not, in the richest country in the world. That's crazy.” Podcast Information Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Vlad Panin: LinkedIn: https://www.linkedin.com/in/vlad-iframe-ai/ Company website: https://www.iframe.ai/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruptionApple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
Will Page, author of Pivot and former chief economist at Spotify, talks about the dramatic increase in the global value of music – up to $45.5 billion, surpassing cinema. We discuss the rise of music exports from countries like Mexico and Columbia and the accompanying economic boost. We touch on the resurgence of vinyl, and the shift to CRM systems for direct artist-to-fan engagement. We've also got a quick run-down of the headlines of the week, and a PR Strategy that will have you running towards the danger. Shoutouts: How Vinyl Can Harness the Influence of Superfans Pivotal Economics Trump's Tariffs Could Be ‘Devastating' for Musical Instrument Manufacturers Ever Lost a Friend at a Festival? Children Turn to Audiobooks YouTube now has 125m Music and Premium Subscribers YouTube is Winning Emerging Markets by Being Social The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! Get Dmitri's Rock Paper Scanner newsletter.
Brett Farmiloe is the Founder & CEO of Featured, a platform that connects experts with publishers for greater exposure. A serial entrepreneur, Brett previously founded Markitors, a digital marketing agency, and launched a career education startup that took him on a cross-country journey interviewing 300+ people about their careers.In this conversation, we explore:The role of creativity in AI businessesWhy new data is critical for AI productsSEO and content marketing trendsMarket validation, customer feedback, and scalingEPISODE LINKS:Brett's LinkedIn: https://www.linkedin.com/in/brettfarmiloe/Brett's Website: https://featured.com/TIMESTAMPS:00:00:00 Intro and background00:11:04 Featured00:16:28 AI Landscape in Business00:20:33 Democratization of Content Creation00:21:33 The Need for Knowledge Sharing00:24:07 SEO and Niche Content00:26:12 Monetizing Unique Knowledge00:28:27 The Future of AI and Content Creation00:31:42 Featured in Action00:33:23 The Changing Landscape of Publishing00:38:18 Entrepreneurial Insights and Product Market Fit00:42:03 ClosingCONNECT:Website: https://hoo.be/elijahmurrayYouTube: https://www.youtube.com/@elijahmurrayTwitter: https://twitter.com/elijahmurrayInstagram: https://www.instagram.com/elijahmurrayLinkedIn: https://www.linkedin.com/in/elijahmurray/Apple Podcasts: https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/Spotify: https://podcasters.spotify.com/pod/show/elijahmurrayRSS: https://anchor.fm/s/3e31c0c/podcast/rss
Allison Byers is a trailblazer in the realm of equitable capital distribution. As the founder of Scroobious, her tech company is quickly driving innovation by removing barriers to partnership among diverse founders, investors, and service providers through scalable online education, community, and data-driven curation. Before founding Scroobious, she spearheaded a medical device startup, securing nearly $10M in funding before its acquisition, and encountered firsthand the gender bias prevalent in fundraising. With over 20 years of experience in startup and tech roles, Allison stands as a seasoned entrepreneur and a catalyst for change having co-authored California Senate Bill 54, signed into law, which requires venture funds to report diversity metrics. She is actively championing initiatives in other states including MA Senate Bill 978 and NY Senate Bill A09786. Beyond her entrepreneurial pursuits, she serves as an angel investor, Boston Co-Chair of the national non-profit All Raise, Executive in Residence at Merck Digital Sciences Studio, DEI task force member of the Angel Capital Association, and is a sought-after startup mentor and dynamic speaker. Key Takeaways: 01:17 The Vision of Equitable Access to Capital 07:08 The Stark Reality of Funding Disparities 10:47 Reframing Inequity as Opportunity 17:28 The Insanity of Expecting Change Without Action 22:43 Building Scalable Solutions Through Technology 32:13 Empowering Entrepreneurs to Forge Their Own Paths 33:00 Collaboration as the Key to Success Quote of the Show: 10:47 “Holy cow, what a business opportunity. Almost 100% of Black founders and 98% of women aren't being funded by venture capital.” Podcast Information Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Allison Byers: LinkedIn: https://www.linkedin.com/in/allison-byers/ Company Website: https://www.scroobious.com/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
Exposure Ninja Digital Marketing Podcast | SEO, eCommerce, Digital PR, PPC, Web design and CRO
The following is a BONUS EPISODE recorded by the Exposure Ninja team.----------To dominate digital visibility in 2025, you'll need a proven PR strategy focused on three critical elements:- Your narrative authority- Your data-driven approach- Your multi-channel amplificationWith AI-generated content flooding the internet, Google's Search Generative Experience changing discovery, and journalists becoming increasingly selective.Authentic expert-led Digital PR is no longer optional — it's essential.In this episode, Exposure Ninja's Charlie Marchant (CEO), Dale Davies (Head of Marketing), and Abigail Daunton-Johns (Head of Content Marketing) discuss:- How you can create newsworthy stories using first-party data journalists will love- Which thought leadership tactics are delivering exceptional ROI in the AI era- How to build a measurement system that proves your PR's business impactDon't miss this opportunity to copy a Digital PR strategy that's generating real results for businesses just like yours.Get the show notes:https://exposureninja.com/podcast/extra-049/Listen to the entire marketing strategies series:https://exposure.ninja/strategies-2025Listen to these episodes next:Copy This PERFECT Digital Marketing Strategy in 2025https://exposureninja.com/podcast/extra-047/Copy This UNBEATABLE SEO Strategy in 2025https://exposureninja.com/podcast/extra-046/Copy This PROFITABLE Paid Search Strategy in 2025https://exposureninja.com/podcast/extra-045/
Hart, Fitzy and Johnson debate Andy's concern that the Patriots have been sharing too much information about their offseason plans in the media on today's Three Point Stance. Plus, the guys debate Fitzy's belief in the 2025 Boston Red Sox pitching staff, and Ted's disinterest in the Patriots selecting Will Campbell with the fourth overall pick in the 2025 NFL Draft. They also react to an incredible story told by retired professional wrestler and mixed martial artist Ken Shamrock on "The Christian Arcand Show" on Monday night.
The Inside Stylists Podcast: Episode 150 Small Brands, Big Impact: PR Strategies for Success with Az Mukadam Show notes for today's episode are here Today's guest is Arsalaan Mukadam, the founder of AZPR, a bespoke PR agency specialising in interiors, design, and lifestyle. With years of experience helping brands including Marks & Spencer, John Lewis, sofa.com and KitchenAid, get the recognition they deserve, Az knows exactly what it takes to craft the perfect PR strategy in the interiors industry. Whether it's securing media coverage, building strong brand partnerships, or navigating the ever-changing digital landscape, he's at the forefront of it all. I'm thrilled to be talking with Az today about what it's really like to be in PR for interiors, the challenges brands face, and the best ways to get noticed in this industry. You can find Az here - Insta: AZPR.co.uk Website: @_AzPR Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/
Davelyn Tardi Reyes, Public Relations Director at Discover Puerto Rico, discusses her tactics for building strong relationships with journalists. She emphasizes the importance of staying informed by engaging with local communities. Davelyn also shares an example of a successful brand partnership.
James Colgan is the Chief Product Officer at Envoy, the leading integrated workplace platform that connects people, spaces, and data to create a seamless, secure, and efficient workplace experience. In this episode, KJ and James explore the future of workplaces, the role of technology and economics in shaping them, and the significance of company culture. Key Takeaways: 01:39 Redefining Modern Workspaces 08:20 The Importance of Company Culture 16:33 Envoy's Role in Workplace Transformation 17:53 Success Stories: Tesla and Match.com 23:23 Future of Workplace Transformation Quote of the Show (28:00): "Humans do not like ambiguity. We strive to bring clarity to everything." – James Colgan Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with James Colgan: LinkedIn: https://www.linkedin.com/in/jamesacolgan Company Website: https://envoy.com/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
2-26-25 Afternoon Rush - Monica Lewinski Does Call Her Daddy Podcast! & RIP Michelle Trachtenberg & Justin Baldoni Slams Blake Lively PR Strategy VIAA:Try https://viia.co/RUSHHOUR and use code rush hourgo to patreon.com/daveneal for more bonus content!
Today's episode is super specific—so if you are a therapist, psychotherapist, counselor, licensed clinical social worker, these tips are FOR YOU!Send to your fellow therapy friend!Want to get featured in the media and establish yourself as a go-to expert in mental health? In this video, we're sharing 5 simple PR strategies for therapists, counselors, and psychotherapists to build authority, attract more clients, and grow their practice.
Brian Glover is the Co-Founder and CEO of Previewed, a company that offers an immersive, streamlined, and intelligent job search and hiring solution, with AI employee/job matchmaking, and immersive day-in-the-life videos. In this episode, KJ and Brian discuss the increasing opportunities for women in the trades, the looming skilled labor shortage, and the urgent need for public and private initiatives to address the gap. Key Takeaways: 01:51 Meet Brian Glover: Empowering Job Seekers 03:17 The Looming Skilled Worker Crisis 07:56 High Demand Skilled Worker Industries 16:29 How Previewed is Revolutionzing Job Seeking Quote of the Show (18:00): “Our whole focus is to get you into blue-collar trades in high demand with huge pay." - Brian Glover Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Brian Glover: LinkedIn: https://www.linkedin.com/in/brian-glover-startupfounder/ Company Website: https://www.previewed.careers/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD See omnystudio.com/listener for privacy information.
In this episode of Marketing Espresso, I'm thrilled to welcome PR and communications expert Lexy Mann. Many of you have asked about how to get more visibility and the vital role PR specialists play, so we dive deep into these topics. Lexy shares her extensive experience working with international firms, emphasising the importance of collaboration over competition for successful PR outcomes. We discuss why PR should be an integral part of your marketing strategy, the credibility third-party endorsements provide, and how to strategically use PR to outperform competitors. Lexy also sheds light on how to choose the right PR professional and what kind of budget you should consider for impactful PR. If you're eager to elevate your brand and get valuable tips for your own PR efforts, this episode is a must-listen. Join us and learn how PR can be a game-changer for your business!Lexy Mann is a creative and strategic thinker with a talent for navigating complex challenges and uncovering unique, powerful insights. Whether shaping thought leadership stories for top-tier media or defining value propositions in new business areas, Lexy thrives on making an impact.She believes in collaboration over competition, leveraging holistic company insights to drive meaningful shifts in brand positioning. Known for her proactive and autonomous approach, Lexy earns the trust of senior stakeholders, ensuring seamless execution with minimal input required.Passionate about continuous growth, she views every role as an opportunity to expand her capabilities and find new inspiration. Above all, Lexy is committed to sharing that inspiration—whether through innovative ways of working or technical expertise—to empower those around her.Connect with Lexy Mann on LinkedIn.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative
David Hatami is the Managing Director and Founder of EduPolicy.ai, a company empowering educational institutions to make data-driven decisions that enhance learning outcomes. In this episode, KJ and David discuss the current landscape of AI integration, highlighting the challenges and opportunities faced by educational institutions. Key Takeaways: 05:32 The Wild West of AI in Higher Education 07:52 Challenges and Solutions in AI Adoption 20:46 David Hatami's Journey and Expertise 23:55 EduPolicy.ai: Methodology and Vision Quote of the Show (10:00): "We are setting the bar for how the first generation of digital natives will teach subsequent generations to utilize technology." – David Hatami Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with David Hatami: LinkedIn: https://www.linkedin.com/in/david-h-b288114/ Company Website: https://edupolicy.ai/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD See omnystudio.com/listener for privacy information.
In this episode of 'The PR Breakdown,' Molly delves into the intricate PR maneuvers and power plays behind the rift between Taylor Swift and Blake Lively. Taylor Swift reportedly feels used in the ongoing legal tussle between Blake Lively, Ryan Reynolds, and Justin Baldoni. The episode covers the strategic leak by Swift's team to distance her from the drama, involving lawsuits over defamation, sexual harassment, and privacy invasion. McPherson explains why timing and reputation management are crucial in such high-profile disputes, and predicts the impact of this crisis on the careers and personal lives of those involved.Join Molly on Substack for even deeper dives into celebrity PR strategies and exclusive weekly live sessions! Purchase Molly's Secret PR Playbook: Ever catch yourself reacting to bad news with shaky hands and an even shakier plan? That ends now. Grab the same battle-tested system Molly has used since 2007 to help clients ditch panic and defend their reputation, no matter how intense the heat gets. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Her high-energy keynotes blend edge-of-your-seat PR war stories with actionable communication strategies that resonate with leaders, communicators, and teams alike. Click here to book Molly for your next meeting. Follow Molly for daily updates and more PR insights: Substack: PRBreakdown.Media YouTube: @mollymcpherson TikTok: @mollybmcpherson Connect with Molly: pillar.io/mollymcpherson © 2025 T...
Steve Shapiro is the CEO of FineTune, a platform that encompasses the best practice workflow around much of the qualitative learning process, with a hybrid solution that includes human and AI working together. In this episode, KJ and Steve discuss the importance of addressing acute problems, why the best learning is still human-to-human, and the potential of AI to transform educational content. Steve offers practical advice for aspiring entrepreneurs and emphasizes a long-term perspective on the impact of new technologies. Key Takeaways: 03:39 Steve’s Journey into Entrepreneurship 06:07 Revolutionizing Education with AI 11:13 Challenges and Misconceptions in Education 14:11 Future of Education and Workforce Quote of the Show (27:00): “We often overestimate what technology is going to do for us in the next five years and underestimate what it's going to do in the next twenty." – Steve Shapiro Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Steve Shapiro: LinkedIn: https://www.linkedin.com/in/steveshapiro7/ Company Website: https://finetunelearning.com/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
Send us a textUnlock the secret to brand growth through podcasting as we welcome Liz Brooks, an insightful PR specialist from Interview Valet. Discover how podcasting can revolutionize your public relations strategy by providing an accessible, informal platform that builds genuine connections with audiences. Liz and I explore the power of storytelling and the necessity of clear goals when appearing as a podcast guest, making it possible to reach new and diverse audiences in a meaningful way. We dive into the benefits of targeting smaller, more engaged audiences over large, indifferent ones, using a fascinating analogy from the music industry to illustrate this point.As we navigate the evolving landscape of podcasting, we discuss the innovative blend of human research and data analysis to select the ideal podcasts for clients and the exciting initiatives to develop a comprehensive impact score for shows. Liz shares her expert insights on maintaining personal relationships with podcast hosts and the creative strategies required to tackle niche topics. We emphasize the importance of adaptability in campaigns, especially in today's post-COVID world, underscoring how podcasting can be a valuable asset for business growth. Join us for this engaging conversation that promises to enrich your understanding of leveraging podcasting in the dynamic realm of brand development.
Unleash the full potential of your 2025 marketing and PR strategies with our latest episode, where we guarantee insights that will transform your approach. Learn how to effectively reverse engineer your annual goals by tapping into the power of your ideal client avatar, as we link back to the foundational guidance of episodes 24 and 76. Join us as Jason shares innovative tactics for optimizing your website amidst the AI revolution and the clever use of your Google Business Profile as a social media platform to boost local search visibility. You'll walk away with a toolkit of actionable strategies to ensure your business thrives in the new year.Miriam brings her wealth of knowledge to the table, spotlighting the art of integrating PR into your marketing efforts with finesse. Discover the triad of reactive PR, project features in publications, and strategic publicity to elevate your brand's presence. The episode underscores the pivotal role of professional photography in your marketing arsenal and introduces edutainment as a captivating content creation strategy that could set your brand apart. Don't miss out on this comprehensive guide that promises to refine your PR and marketing strategies, ensuring they resonate powerfully with your audience in 2025.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-133-Marketing-and-PR-Planning-for-2025The links and past episodes mentioned in the episode are:Episode 109Episode 105Episode 76Episode 24NKBA Webinar - Top Marketing Trends That Will Dominate In 2025Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Nitzan Shaer is the CEO and Co-founder of WEVO, a user research platform that leverages AI to deliver reliable insights in a fraction of the time traditional tools require. In this episode, KJ and Nitzan explore the impact of AI and simulated audiences in the design phase, discussing how companies can now predict user responses and save significant costs. With insights on the rising expectations of digital experiences and the necessity of early feedback, the episode highlights WEVO's role in optimizing products before launch, ensuring high-quality customer interactions. Key Takeaways: 01:35 The Importance of Customer Experience 08:31 The Shift in Business Paradigms 09:06 MasterCard's Approach to Customer Experience 13:42 The Role of AI in Digital Experiences 17:09 The Future of Marketing and Product Design Quote of the Show (16:00): “A/B testing is not about taking a bad product and A/B testing your way to success. It's a polishing tool." – Nitzan Shaer Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Nitzan Shaer: LinkedIn: https://www.linkedin.com/in/nshaer/ Company Website: http://www.wevoconversion.com How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
In this News Brief, we detail the Trump's administration's strategy of trying to terrorize migrant communities, why it's not working as planned, how The New York Times is manufacturing a pro-mass deportation consensus and how migrant communities and their allies are fighting back. We are joined by Chris from the humanitarian aid organization No More Deaths.
In this episode of The Association 100 Podcast, host Colleen Gallagher concludes the January media series with an engaging panel discussion featuring O&U's Meghan Henning, Co-Founder and Senior PR Strategist, and Keaveny Hewitt, Senior Account Executive. Together, they reflect on key takeaways from the series and share insights from their experiences into building meaningful media relationships, adapting to the evolving landscape, and celebrating PR wins. Key Highlights: Evolving Media Outreach: Meghan shares how media relations have returned to prioritizing relationships, emphasizing the value of personalized connections over mass pitches. Personalized Pitching Strategies: Keaveny discusses her success with leveraging shared interests to establish rapport with journalists, transforming transactions into genuine collaborations. Navigating Challenges: Learn how persistence, adaptability, and a deep understanding of news cycles can help overcome the frustration of unanswered pitches. Celebrating PR Wins: From local broadcast placements to building trust with reporters, the team highlights the importance of recognizing and learning from successes. Becoming the Go-To Source: Colleen and her team discuss strategies for using earned media to position associations as thought leaders, emphasizing the role of authentic opinions and proactive storytelling. Join us for this insightful wrap-up as we reflect on the lessons learned and strategies shared throughout the January media series, setting the stage for even more impactful PR efforts in 2025. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Coming Soon: Don't miss our February advocacy series, where we'll share actionable tips for associations navigating advocacy under a new administration!
Jeff D. Standridge is a dynamic innovator, growth strategist, and three-time best-selling author with over 30 years of experience driving transformation across industries In this episode, KJ and Jeff discuss the observable behaviors that differentiate high performers, the pitfalls of prioritizing technical skills over leadership capabilities, and the significant impact of culture on employee retention, satisfaction, and company growth. Jeff also emphasizes the importance of understanding the gap between espoused culture and culture in use within organizations. Key Takeaways: 05:27 The Status Quo in Leadership 09:27 Observable Behaviors and Competencies 18:18 The Importance of Culture 21:27 Culture of Excellence 31:30 The War for Talent Quote of the Show (21:00): “Leadership and culture are absolutely drivers of business performance.” – Jeff D. Standridge Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Jeff D. Standridge: LinkedIn: https://www.linkedin.com/in/jeffstandridge/ Company Website: Innovation Junkie How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
The TikTok Ban and the Chinese Brand Dilemma with Ivy YangThis episode of the Asia Business Podcast features a deep dive into the complex arena of cross-cultural business dynamics with guest Ivy Yang, founder of Wavelet Strategy. Ivy brings a wealth of experience in public relations and a nuanced understanding of the U.S.-China macro relationship, making her insights invaluable for companies navigating these waters.Introduction to Ivy YangEmail Ivy: ivy@waveletnyc.comIvy's SubstackConnect on LinkedInVisit Wavelet StrategyIvy Yang is the founder of Wavelet Strategy, holds a BA from NYU, and an MBA from Columbia. Her extensive background in crisis management, financial media reporting, and media relations offers invaluable perspectives, particularly in the realm of cross-cultural business between the U.S. and China. Ivy also contributes to the Financial Times Chinese and has a Substack blog called "Calling the Shots," which is highly recommended for anyone interested in these topics.TikTok, RedNote, and The User Migration PhenomenonThe conversation kicks off with a hot topic: the potential shutdown of TikTok in the U.S. and the ripple effects on its massive user base. Ivy shares her perspective on the current media reports suggesting an imminent shutdown, drawing parallels with past events in other countries. As users consider migrating to RedNote (Xiaohongshu), Ivy provides her firsthand insights into this platform, noting its unique user experience compared to TikTok.Highlighting the Cultural Exchange on RedNoteIvy emphasizes the fascinating dynamic of TikTok "refugees" transitioning to RedNote, a starkly Chinese platform with no translation features. This migration, Ivy notes, represents an act of protest and defiance against geopolitical narratives. She describes the rich cultural exchanges unfolding in RedNote's comment sections, reminiscent of past platforms like Clubhouse that fostered U.S.-China dialogues.The Cross-Border Challenges for Chinese BrandsArt and Ivy delve into broader challenges faced by Chinese brands in the U.S., notably in building trust amid geopolitical tensions. Ivy underscores the significance of defining a dual narrative to maintain a global brand perception while acknowledging Chinese roots and operations. Art adds to the discussion by highlighting brands like Lenovo that have navigated these waters successfully, contrasting them with current challenges faced by apps like TikTok and Shein.Managing U.S. Perceptions and Media RelationsThe conversation explores the critical role of media relations in shaping public perception. Ivy argues that Chinese companies need to engage more proactively with media to manage narratives before they become defined by external forces. She stresses the importance of transparency and adapting to U.S. cultural norms in hiring and operations.Practical Advice for Chinese Companies Entering the U.S. MarketIvy concludes with practical strategies for Chinese brands entering the U.S. market:Adopt Cultural Norms: Understand U.S. hiring practices and navigate media relations with transparency.Strategize Media Relations: Engage in active narrative management, especially during crises, by supplying context and data to reporters.Own Communication Channels: Develop robust owned media strategies to swiftly communicate your company's stance and developments. Substack and other platforms can be effective for reaching niche, influential audiences.ConclusionThis episode serves as a crucial guide for navigating the complex landscape of U.S.-China business relations. Ivy Yang's insights illuminate how companies can better manage their cross-cultural narratives, engage with media, and respect local norms to succeed in the U.S. market. For those interested in more of Ivy's perspectives, her blog, "Calling the Shots," provides deeper dives into these topics. As the landscape continues to evolve, staying informed and adaptable remains key. Timestamps00:00 Introduction and Guest Introduction01:17 Current Events: TikTok Controversy02:58 The Migration to RedNote06:38 Geopolitical Implications for Chinese Apps09:56 Challenges for Chinese Brands in the U.S.16:23 PR Strategies for Chinese Companies27:52 The Role of Media and Owned Channels33:44 Final Thoughts and Contact Information ProducerJacob ThomasFollow UsLinkedInApple Podcasts
Fred Wilmot is the Co-founder and CEO at Detecteam, a SaaS-delivered, cloud-strength performance testing platform that automates the detection lifecycle and improves detection behavior. In this episode, KJ and Fred explore the evolving landscape of cyber threats, the impact of AI, and the importance of vendor accountability. Fred also shares actionable advice for individuals seeking to contribute to the cybersecurity field. Key Takeaways: 03:22 The Current Cybersecurity Landscape 11:48 Challenges and Innovations in Detection Engineering 15:39 The Tech Team's Approach to Cybersecurity Quote of the Show (17:00): "I love to surround myself with great people and hard problems... trying to make the world a little bit of a better place." - Fred Wilmot Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Fred Wilmot: LinkedIn: https://www.linkedin.com/in/fredwilmot/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
In the first guest interview of the year, host Suneera Madhani sits down with Brielle Cotterman, CEO of the Influential Leader Agency and President of CEO School. Brielle shares her expertise on personal branding, leveraging PR, and creating impactful thought leadership in 2025. Discover actionable strategies to build your influence, align your personal mission with your professional goals, and elevate your brand to attract soulmate clients and opportunities. In this episode, you'll learn: The foundational steps to crafting an authentic personal brand. How to identify and leverage your unique stories to connect and inspire. The power of local and niche media for building PR credibility. Why aligning your mission, vision, and values is crucial for sustainable success. Tangible tips for earning media and avoiding common mistakes CEOs make in building influence. Brielle also shares her journey as a publicist, equestrian world champion, and advocate for women alongside her role at CEO School. Tune in to start 2025 with a roadmap to meaningful impact and influence. DM Brielle on Instagram with the message “CEO School” for an exclusive takeaway: https://www.instagram.com/briellecotterman Connect with Suneera: https://www.instagram.com/suneeramadhani Connect with CEO School: https://www.instagram.com/ceoschool Join The Millionaire Founder's Club: https://theceoschool.com/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
We're kicking off 2025 with an inspiring episode featuring Lauren Cobello as our first guest of the year. Lauren brings her dynamic energy and vast expertise to the conversation, making this a must-listen episode for anyone looking to elevate their personal and professional life. Join us at Growth Now Summit LIVE! April 3-4 www.growthnowsummit.com Episode Highlights: New Year, New Goals: Lauren and I dive deep into the topic of New Year's resolutions and how we approach goal-setting. We discuss the importance of creating meaningful, actionable goals that align with your values and aspirations. Professional Growth in 2025: Lauren shares her enthusiasm for the upcoming year, outlining her plans to support her team and work with high-profile celebrity clients. Her commitment to excellence and vision for growth is truly inspiring. From Finance to PR Powerhouse: We explore Lauren's unique journey from a career in personal finance to founding Leverage with Media PR. Her passion for helping entrepreneurs and thought leaders build strong, recognizable brands shines through. PR Strategies That Work: Lauren provides invaluable insights into effective public relations strategies. She emphasizes the importance of having a solid brand foundation and shares tips for leveraging PR to drive business growth and establish authority in your industry. Balancing Work and Life: As a single mom, Lauren opens up about the challenges and triumphs of juggling a demanding career and family life. Her story is a testament to resilience and determination. Key Takeaways: Start the Year Strong: Whether it's personal resolutions or professional goals, Lauren's advice will help you set a clear and purposeful path forward. The Power of PR: Learn how strategic PR can elevate your brand and open doors to new opportunities. Lessons in Resilience: Lauren's journey is proof that with the right mindset and support, you can overcome obstacles and thrive. Join the Conversation: What are your goals for 2025? How are you planning to take your personal and professional growth to the next level? Share your thoughts with us on social media using #GrowthNowMovement. Don't forget to subscribe to the podcast and leave a review—your feedback means the world to us! Lauren's story is a powerful reminder that success is not just about strategy—it's about heart, perseverance, and vision. Tune in to this episode for actionable insights and the motivation to make 2025 your best year yet. Let's grow together!
Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. experience through her CPR Pitching Method™. Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah's Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree. In This Conversation We Discuss: [00:43] Intro[01:15] A career pivot from diplomacy to PR[02:40] Empowering product makers to master PR[03:48] Aligning PR strategies with ecommerce goals[04:20] Highlighting challenges with paid ads and ROI[05:19] Demystifying DIY PR for entrepreneurs[06:20] Building confidence through PR wins[08:07] Identifying the right journalists for your niche[09:51] Using grassroots opportunities for media coverage[10:52] Using the CPR method for media opportunities[11:41] Reframing outreach as mutually beneficial[12:35] Working smarter with PR-driven content[13:12] Concise subject lines for journalist pitches[14:15] Writing pitches with long-term relevance in mind[16:16] Deciding when to send samples to influencers[16:48] Promoting product visuals through email[17:17] Identifying legitimate journalists for pitches[18:29] Affiliate link opportunities with shopping guides[20:25] Finding creative angles for product pitches[22:20] Clarifying price points, availability, & shipping[23:24] Applying the CPR framework for podcast pitches[24:32] Expanding your authority beyond your product[25:21] Connecting your product to trending topics[26:34] Utilizing AI to brainstorm creative pitch ideas[27:34] Using DMs to boost email pitch response rates[28:39] Embracing consistency in pitching for success[30:14] Transforming a simple product into a media story[31:18] Recycling your best pitch for different seasons[32:23] Advocating yourself in a competitive PR landscape[33:14] Learn powerful pitching strategies from GloriaResources:Subscribe to Honest Ecommerce on YoutubeFollow Gloria Chou linkedin.com/in/gloriaychou/Award-winning PR coach to 10,000 small businesses learn.gloriachoupr.com/masterclassbygloria If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
In this episode, we explore Cheryl Hunter's incredible journey from adversity to empowerment and her mission to help others magnify their message. Cheryl shares how her experiences shaped her work in PR and media, and the importance of telling authentic stories that connect with audiences. Tune in to learn how embracing vulnerability can create powerful, lasting impacts for your brand and beyond. HIGHLIGHTS Turning Pain into Power: Cheryl shares her story of overcoming a life-altering event, emphasizing the cathartic power of storytelling in healing and transformation. The Power of Wabi-Sabi: Discover the Japanese philosophy that celebrates flaws as the true essence of beauty, and how Cheryl applies this principle to brand storytelling. Authenticity in Business: Cheryl discusses how sharing personal stories can break through commoditization, making brands relatable and irresistible. Building Connections with Gatekeepers: Learn Cheryl's unique approach to PR, which fosters direct relationships between clients and media professionals to create meaningful collaborations. Impact of Storytelling: Cheryl reveals how sharing one story can create ripple effects, transforming businesses and lives. RESOURCES + LINKS If you have any other tips or ideas leave a comment or shoot me a DM on Instagram. Website- https://cherylhunter.com FOLLOW US @quotablemediaco @quotablemagazine FOLLOW CHERYL Instagram- https://www.instagram.com/huntercheryl/ Quotable: A Female Entrepreneur Podcast is the podcast by and for female entrepreneurs and business owners. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit quotablemediaco.com/podcast. Did you love this week's episode? Leave us a review wherever you're listening right now! Or, Comment on this week's episode's Instagram post with how this has inspired you!
Is Jay-Z truly a victim? Or is this a masterful PR strategy?This episode analyzes Jay-Z's bold statement denying recent allegations and the strategy behind his fiery words. Hear how Jay-Z frames the accusations as absurd and meritless while directly aiming at attorney Tony Buzbee in a battle of wits and egos. It also looks at Beyonce's PR strategy and speculates on how the couple might handle high-profile events like the Grammys. The episode includes exclusive clips from Molly's recent interview with Access Hollywood. Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson
Jay-Z's making headlines globally. We explain the disturbing allegations that ended up all over the red carpet of a massive new Hollywood movie, and the statement he released to the world. Can you copyright your… vibe? One influencer certainly thinks so. We unpack. And, the very popular children’s book that has just been unmasked as the primary reason for Generation Anxious. It's time to throw back The Rainbow Fish, friends. Support independent women's media Get your tickets to the Mamamia Out Loud Live 2025 All or Nothing Tour Presented By Nivea Cellular What To Listen To Next: Listen to our latest episode: It's Time We Talked About 'That Guy' Listen: Sibling Wealth Gaps & Ruined Christmases Listen: Our 5-Year Plans, Pay Gaps & Relationship Eras Listen: The 'Too Sexy' Pop Star & The Very Bad Son Listen: The 'Don't Be A Muppet' Good Guest Guide Connect your subscription to Apple Podcasts The End Bits: BreastScreen Australia Program Sign up to the Mamamia Out Loud Newsletter for all our recommendations and behind-the-scenes content in one place. What To Read: Read: Everything you need to know about the Mamamia Out Loud ALL OR NOTHING TOUR coming May 2025. Read: HOLLY WAINWRIGHT: 'Things I would buy my best friend for Christmas.' Read: Did this book shape your childhood? Apparently it's why we all need therapy. Read: Jay-Z has been accused of raping a 13yo girl alongside Sean 'Diddy' Combs. Read: Beyoncé met Jay-Z when she was 18-years old. This is their tumultuous love story. Read: Jay-Z accused of rape in refiling of lawsuit, and all the other allegations against Sean 'Diddy' Combs. Read: Taylor Swift's Eras Tour is finally over. Here's everything that happened in the last two years. GET IN TOUCH: Feedback? We’re listening. Send us an email at outloud@mamamia.com.au Share your story, feedback, or dilemma! Send us a voice message Join our Facebook group Mamamia Outlouders to talk about the show. Follow us on Instagram @mamamiaoutloud CREDITS: Hosts: Holly Wainwright, Mia Freedman & Jessie Stephens Group Executive Producer: Ruth Devine Executive Producer: Emeline Gazilas Audio Production: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.
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