Podcasts about branderati

Ekaterina Walter – The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Human brain processes visuals 60,000x faster than text.
Web posts with visuals drive up to 180% more engagement than those without.
Viewers spend 100% more time on web pages with videos. Attention is the new commodity. Visual Storytelling is the new currency. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road  map to get started, while inspiring new levels of creativity within organizations of all types and sizes. Ekaterina Walter led strategic and marketing innovation for Fortune 500 brands such as Intel and Accenture. Branderati, the start-up she co-founded, was acquired by Sprinklr, where she now serves as Global Evangelist. Ekaterina is an international speaker and author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg” and co-author of “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Marketing Your Brand.” Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor (SoMe Awards) and being named #3 on The Forbes 2014 World Top 40 Social Marketing Talent. In June 2014, Fortune magazine included her in the list of the most impactful business people on social media alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others. A recognized business and marketing thought leader, Ekaterina is a contributor to leading-edge print and online publications such as Forbes, Fast Company, Inc., Huffington Post, and Entrepreneur. Her thought leadership was featured on CNBC, ABC, NBC, FOX News, Forbes, TechCrunch, CNN, WSJ, Inc., and more. Walter holds a master's degree in International Management from the Thunderbird School of Global Management. Her website is http://www.ekaterinawalter.com/

The social media revolution continues to grow and change the way we do business, and marketing in the virtual world requires a different approach. Today's guest argues that true innovation requires collaboration, and the best way to navigate this new territory is by connecting to share best practices. Ekaterina Walter is the Global Evangelist for Sprinklr, a social media management infrastructure that allows top brands to create community online. The company provides technology to manage and enhance the customer experience, allowing businesses to do marketing, care and research by way of social platforms. Walter's job entails sharing Sprinklr's mission with the world. Walter is recognized as a leading industry innovator, receiving the SoMe Marketer of the Year award in 2013. She was number three on Forbes' 2014 list of The World's Top 40 Social Marketing Talent, and named by Fortune magazine as one of the most impactful business people on social media. Walter's impressive resume includes a run as Social Media Strategist and Innovator at Intel, where she led the brand to international recognition as an early social marketing leader. She went on to co-found BRANDERATI, a marketing platform for advocacy and influencer relations; Walter served as a catalyst for the startup's acquisition by Sprinklr in 2014. Walter is an international speaker and author of the bestseller Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg. She is also the co-author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand and a frequent contributor to principal print and online publications including Fast Company, Huffington Post, Entrepreneur and Forbes. Today she shares the significance of building a network, how collaboration has contributed to her success, and the evolution of marketing strategy in the digital age. Listen in to understand why you should never eat lunch alone!   Key Interview Takeaways There is no such thing as a self-made woman. Walter counts the network she has built as her most significant accomplishment. True innovation requires collaboration. Walter suggests reaching out to smart people to share best practices. Don't have lunch alone. Leverage opportunities to provide value to and learn from others. Everything you ever wanted is on the other side of fear. Yes, rejection is difficult, but remember that you are no worse off. Smart people are open to new connections. Highlight shared passion points, and you might be surprised how many people are willing to share their experience with you. Businesses must evolve in light of digital transformation, taking the community-building model of social channels and building that customer-centric focus into the fabric of business intelligence. With changing customer expectations, businesses have an obligation to develop a unified customer ID that every department can work from to personalize customer experience in real time. Connect with Ekaterina Walter ekaterinawalter.com Follow on Twitter Connect on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Jessica Gioglio, Social Media Strategist for Dunkin Donuts, and Ekaterina Walter, Co-founder and CMO of Branderati, join the Social Pros Podcast this week to discuss their new book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.

I am Kathy Klotz-Guest, founder of Keeping it Human, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Twitter: @kathyklotzguest Visual Storytelling How can companies connect with their audiences in meaningful ways? Through images, videos, and visual social media. Join me Thurs, March 20, for a great conversation with Ekaterina Walter about the power of visual storytelling. About Ekaterina Walter Ekaterina has led marketing innovation for brands such as Intel and Accenture, and is CMO of Branderati. She is the author of the bestseller Think Like Zuck and co-author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.  She has been featured on CNBC, ABC, NBC, Fox News, Forbes, WSJ, Inc., Huffington Post, and more. Twitter: @Ekaterina.

EKATERINA Walter, is the CMO of Branderati, that help brands identify their most passionate “advocate influencers” and take those relationships to the next level thus driving brand advocacy and loyalty. Ekaterina is a social media trailblazer, passion provocateur, and author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg”, as well as well as her recent one, “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.” She is a recognized business and marketing thought leader, and a sought-after international speaker, a regular contributor to leading-edge print and online publications such as Forbes, Fast company, Huffington Post, and Entrepreneur.

Do you use visuals to market your business? Are you wondering how you can tell a story with visuals? In this episode, I interview Ekaterina Walter, chief marketing officer at Branderati and author of Think Like Zuck. Her newest book is called The Power of Visual Storytelling. Ekaterina shares why storytelling is important for your business. Show Notes: https://www.socialmediaexaminer.com/83

Ekaterina Walter is the Co-Founder and CMO of the start-up Branderati, a brand advocate influencer marketing firm. Before her new role at Branderati she was the Global Innovation Strategist for Intel for 8 years. Her book "Think Like Zuck" is a Wall Street Journal Bestseller.  In this episode we will cover: Why tons of likes are not the goal and what is How to handle negative publicity on social media The 5 P's to business Why P2P is the new B2C How to create a VIP experience for your customers and lots more