Podcasts about marketing excellence

Real Ways I Used ChatGPT to Save Time & Stay Sharp-On my morning walk this week, I looked up the hill and stopped in my tracks — there was a bear. No warning, just a moment that forced me to change direction. And that's exactly what business can feel like today. Things shift quickly, and we need to be ready to pivot.That moment reminded me just how valuable a tool like ChatGPT can be — not for flashy gimmicks, but for real, day-to-day support. In this episode, I share exactly how I used ChatGPT over the past week to stay sharp, save time, and better support clients.You'll hear how I used ChatGPT to:• Research prospects and uncover insights that led to more personalized outreach• Compare LMS platforms to guide a client's decision• Refine an article for an industry publication to sound more helpful, not salesy• Align branding visuals and promotions for a consistent message• Explore topics like stem cell therapy to stay informed and sharp3 Actionable Steps to Try This Week: Use it for research: Ask ChatGPT to break down a company, audience, or trend in plain English. Test it on something small: Try rewriting one email or LinkedIn post — you'll be surprised how much time it saves. Build it into your prep routine: Whether you're heading into a meeting or presentation, let ChatGPT help you get clear and confident.At World Innovators, we believe in sharing what actually works — not what sounds trendy. If you're ready to explore how AI can work in your world, subscribe to the B2B Marketing Excellence & AI Podcast so you don't miss an episode.We also invite you to:Check out our YouTube Channel for step-by-step how-to videosVisit our website for more tactical tips and ideasOr email me directly at dpeterson@worldinnovators.com — if you've discovered a new way to use ChatGPT, I'd love to feature it!Let's learn together and help each other succeed — one smart strategy at a time.

Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellence & AIIn this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she approaches marketing today. From falling for perfect pitches that didn't deliver, to understanding the emotional weight of skepticism, Donna shares how trust is slowly earned—but easily lost.Listeners will walk away with:A deeper understanding of why trust is so difficult to establish in B2BHow inconsistent branding, shallow messaging, and automation have chipped away at confidencePractical steps to rebuild trust through consistent branding, emotional relevance, and careful use of AI toolsIf you're an industrial marketer, a business owner, or a lean marketing team looking to stand out in a noisy marketplace, this episode will give you both insight and action.

http://www.worldinnovators.com

Episode: Balancing AI and Human Connection in B2B MarketingIn this episode of the B2B Marketing Excellence Podcast, I'm diving into a topic that's close to my heart — how we can embrace AI while still preserving the human touch that builds strong, lasting business relationships.At World Innovators, our family-run agency has spent the last 44 years helping B2B companies reach the right audience through strategic marketing rooted in trust, personalization, and genuine care. Today, AI is offering incredible tools to support those efforts — but it's how we use them that matters most.In this episode, I share real stories (including a powerful post-conference message I received) and practical ways to use AI as a supportive partner — not a substitute. Whether it's using AI for note-taking, preparing for outreach, or personalizing communication, I walk through how to make these tools work for your brand while keeping your values front and center.Let's talk about how to build deeper, more meaningful connections — with a little help from technology, and a lot of heart.⏱️ Episode Breakdown:• 00:00 – Introduction: Balancing AI and Human Connection• 00:13 – The Legacy of Building Relationships• 00:53 – Leveraging AI Without Losing the Human Touch• 02:05 – Real-Life Experiences and Insights• 02:57 – The Role of AI in Enhancing Relationships• 05:47 – Practical Applications of AI in Business• 08:40 – The Human Element in AI-Assisted Communication• 12:31 – AI as a Support System, Not a Substitute• 16:25 – Conclusion: Embracing AI for Deeper ConnectionsAt World Innovators, we believe B2B marketing should be about building relationships, not just generating clicks. For 44 years, we've helped industrial and executive education brands find the right people through trusted media sources, curated email lists, and strategic outreach.

In this inspiring episode, Lesley Jane Seymour sits down with Patrick Buchanan, Senior Vice President at Lulu's and one of Brand Innovators' “Top 40 Marketers,” to talk about reinvention through the lens of creativity, leadership, and personal identity. Patrick shares how his career in the fast-paced world of entertainment and fashion marketing has required constant evolution—and how his most powerful reinvention came in embracing his identity as a gay man. With candor and heart, he reflects on the inner work of becoming who you truly are, the role of manifestation in shaping his path, and the importance of showing up authentically to lead with purpose and vision. About Patrick Buchanan: With over 15 years of experience, Marketing executive Patrick Buchanan has collaborated with big names in the music and entertainment industry, crafting culture-defining campaigns and leading high-performing teams. Patrick was named one of Brand Innovator's “Top 40 Marketers”. He also earned a spot on the “Future 50” list by Nice Kicks, which honors fifty influential creatives shaping the industry's future.  He is currently the Senior Vice President of Lulu's. Connect: Instagram LinkedIn   Connect with Lesley Jane Seymour: Website Instagram LinkedIn Substack If you found this episode insightful, please follow the podcast and leave a review on Apple Podcasts. For more resources and community support, join me on Substack. Until next time, keep reinventing!

In this inspiring episode, Lesley Jane Seymour sits down with Patrick Buchanan, Senior Vice President at Lulu's and one of Brand Innovators' “Top 40 Marketers,” to talk about reinvention through the lens of creativity, leadership, and personal identity. Patrick shares how his career in the fast-paced world of entertainment and fashion marketing has required constant evolution—and how his most powerful reinvention came in embracing his identity as a gay man. With candor and heart, he reflects on the inner work of becoming who you truly are, the role of manifestation in shaping his path, and the importance of showing up authentically to lead with purpose and vision. About Patrick Buchanan: With over 15 years of experience, Marketing executive Patrick Buchanan has collaborated with big names in the music and entertainment industry, crafting culture-defining campaigns and leading high-performing teams. Patrick was named one of Brand Innovator's “Top 40 Marketers”. He also earned a spot on the “Future 50” list by Nice Kicks, which honors fifty influential creatives shaping the industry's future.  He is currently the Senior Vice President of Lulu's. Connect: Instagram LinkedIn   Connect with Lesley Jane Seymour: Website Instagram LinkedIn Substack If you found this episode insightful, please follow the podcast and leave a review on Apple Podcasts. For more resources and community support, join me on Substack. Until next time, keep reinventing!

Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day. Defining your marketing culture is the key to unlocking not only the fulfilment and motivation of your team but its thinking and work, which often includes your company values, behaviours, beliefs, routines and rituals, philosophy and approach, processes and ways of working, org structure and how your people bring this to life through their skills, behaviours and mindset. Joining Abby to discuss marketing culture is her guest Abi Willstead, Head of Brand and Marketing Excellence at Specsavers, where she focuses on helping strengthen the brand and empowering their global marketing team to thrive in their roles, supporting brilliant outcomes for customers and increasing the number of lives they can change through better sight and hearing. In this episode, Abi shares her definition of marketing culture, the 5Cs of Specsavers culture, empowering teams, creating space for innovation, and involving the entire team in defining and evolving the marketing culture Plus her career highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and Introduction to ‘Marketing Culture' 00:03:44 Key Ingredients of Marketing Culture 00:06:59 Five Cs of Specsavers' Culture 00:08:03 Importance of Psychological Safety 00:10:05 Embedding Values in Daily Work 00:16:11 Continuous Improvement and Learning 00:19:55 Core Skills Driving Specsavers' Marketing Approach 00:24:21 Empowerment in Marketing Culture 00:24:57 Evolving Marketing Practices 00:27:51 Involving Teams in Change 00:30:13 Career Highs and Lows 00:35:47 Advice for Future Marketers Host: Abigail (Abby) Dixon FCIM/ICF | LinkedInGuest: Abi Willstead | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.   Defining your marketing culture is the key to unlocking not only the fulfilment and motivation of your team but its thinking and work, which often includes your company values, behaviours, beliefs, routines and rituals, philosophy and approach, processes and ways of working, org structure and how your people bring this to life through their skills, behaviours and mindset.  Joining Abby to discuss marketing culture is her guest Abi Willstead, Head of Brand and Marketing Excellence at Specsavers, where she focuses on helping strengthen the brand and empowering their global marketing team to thrive in their roles, supporting brilliant outcomes for customers and increasing the number of lives they can change through better sight and hearing.  In this episode, Abi shares her definition of marketing culture, the 5Cs of Specsavers culture, empowering teams, creating space for innovation, and involving the entire team in defining and evolving the marketing culture  Plus her career highs and lows and advice for marketers of tomorrow.    00:00:00 Welcome and Introduction to ‘Marketing Culture'  00:03:44 Key Ingredients of Marketing Culture   00:06:59 Five Cs of Specsavers' Culture   00:08:03 Importance of Psychological Safety   00:10:05 Embedding Values in Daily Work   00:16:11 Continuous Improvement and Learning   00:19:55 Core Skills Driving Specsavers' Marketing Approach   00:24:21 Empowerment in Marketing Culture   00:24:57 Evolving Marketing Practices   00:27:51 Involving Teams in Change   00:30:13 Career Highs and Lows   00:35:47 Advice for Future Marketers     Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Abi Willstead | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Firmy definiują strategię i od razu przechodzą do jej wdrażania, pomijając dopasowanie strategiczne. A to właśnie ten etap decyduje o sukcesie! Jak świadomie zaprojektować organizację, by zwiększyć szanse na skuteczne wdrożenie strategii? https://leanpassion.pl/bezplatna-konsultacja/ Poznaj narzędzia, które pozwolą wyeliminować luki strategiczne i dopasować firmę do strategii – a nie odwrotnie. To będzie moment prawdy, który pokaże, czy Twoje organizacja naprawdę jest gotowa na zmiany.Kluczowe kwestie poruszane w tym odcinku:Dopasowanie strategiczne jako najważniejszy, a często pomijany etap transformacji strategicznej – organizacje wdrażają strategie bez upewnienia się, czy są na to gotowe.Dwa główne wyzwania operacjonalizacji strategii: motywacja (czy ludzie faktycznie realizują strategię) i koordynacja (jak zapewnić spójność działań w firmie).Projektowanie organizacji przyszłości – zamiast dopasowywać strategię do firmy, należy dostosować firmę do strategii.Trzy narzędzia dopasowania strategicznego: Flywheel (koło zamachowe Collinsa) – mechanizm samonapędzającej się przewagi konkurencyjnejZoom Out – spojrzenie na firmę z dystansu i zaprojektowanie jej od nowa, eliminacja luk dopasowaniaModel PARC – diagnoza luk organizacyjnych (kompetencje, struktura, procesy, kultura)Znaczenie kwestionowania status quo – dopasowanie strategiczne to moment, w którym naprawdę sprawdzamy intencje zmian i podejmujemy trudne decyzje dotyczące struktury, ludzi i procesów.Run the business vs. Change the business – rozdzielenie działań operacyjnych od strategicznych projektów transformacyjnych_______________Polecane w tym odcinku:  BEZPŁATNA KONSULTACJA – DOPASOWANIE STRATEGICZNENie pozwól, by Twoja strategia była tylko zbiorem deklaracji. Stwórz organizację, która naprawdę ją zrealizuje! Porozmawiajmy o wyzwaniach Twojej firmy. Jeżeli naprawdę chcesz zmienić swoją firmę i przejść przez proces strategii oraz dopasowania strategicznego, umów się na bezpłatną konsultację: https://leanpassion.pl/bezplatna-konsultacja/BEZPŁATNA KONSULTACJA – STRATEGIA, KULTURA ORGANIZACYJNA I EFEKTYWNOŚĆ BIZNESOWANie czekaj, aż rynek Cię do tego zmusi – zaprojektuj organizację przyszłości już teraz! Chcesz zwiększyć efektywność, poprawić sprzedaż albo przeprowadzić kompleksową transformację strategiczną? Odezwij się do nas: https://leanpassion.pl/bezplatna-konsultacja/ DWUDNIOWE WARSZTATY STRATEGY & SALES FOR TOP EXECUTIVES – OSTATNIE MIEJSCA!!Jeśli Twoim wyzwaniem jest strategia firmy oraz strategia sprzedaży i marketingu, zapraszam do udziału w dwudniowych warsztatach STRATEGY & SALES FOR TOP EXECUTIVES, które odbędą się w dniach 24-25 marca 2025 w Warszawie, a które poprowadzę wspólnie z Agnieszką Grostal, odpowiedzialną w Leanpassion za linię Sales Effectiveness & Marketing Excellence. Pierwszy dzień warsztatów poprowadzę osobiście i zajmiemy się kluczowymi obszarami strategicznymi. Drugi dzień Agnieszka poświęci na zbudowanie solidnej strategii sprzedaży, która będzie wspierać strategię organizacji. Więcej szczegółów: https://konferencja.leanpassion.pl/strategy-sales/Radek Drzewiecki

Join Donna Peterson on the B2B Marketing Excellence and AI Podcast as she explores the impactful uses of AI with early adopter Matthew McClosky. Matthew delves into his journey from using ChatGPT to creating custom GPTs, specifically designed to improve sales and marketing tasks. Learn how to streamline email responses, automate prospecting, and get faster, more personalized customer interactions. Discover actionable steps to implement these tools and significantly optimize your business processes. Tune in for an enlightening conversation filled with practical AI insights that you can start applying today. Timeline-- 02:44 Creating Custom GPTs- 06:21 Utilizing GPTs for Sales and Marketing- 10:32 Sharing and Collaborating with GPTs- 16:08 Future of AI in Business More information on Matthew McClosky – Connect with him on LinkedInOr view his Sales Director GPT 

Firmy nie przegrywają przez brak ambicji, tylko przez brak jasnych decyzji i konsekwencji w ich realizacji. https://skutecznylider360.pl/ Czym naprawdę jest strategia, jakie wybory strategiczne decydują o sukcesie i jak wyróżnić się na rynku, by rosnąć szybciej niż konkurencja? W tym odcinku pokazuję jak budować strategię, która naprawdę działa.W tym odcinku:jedno z najbardziej niezrozumianych pojęć w biznesie – strategia – jest często mylona z doskonałością operacyjną lub zbiorem długoterminowych celównajczęstsze błędy w strategii – brak wyraźnego pozycjonowania, mylenie strategii z listą inicjatyw oraz przewagi konkurencyjne, które w rzeczywistości nie dają przewagidoskonałość operacyjna to nie strategia – optymalizacja kosztów i procesów jest ważna, ale nie wystarcza, by wyróżnić się na rynku i zapewnić firmie długoterminowy wzrost3 fundamenty strategii jako logicznego sposobu realizacji wizji3 dominujące źródła pozycjonowania strategicznegoprzykłady firm i modeli strategicznych – konkretne case study i wskazówki, w jaki sposób liderzy powinni podchodzić do budowania strategii w swoich organizacjach_______________Polecane w tym odcinku:  SKUTECZNY LIDER 360KOMPLEKSOWY PROGRAM DLA MENEDŻERÓW I LIDERÓW ZESPOŁÓW7 TYGODNI, 8 KLUCZOWYCH MODUŁÓW, REALNA TRANSFORMACJA PRZYWÓDZTWASkuteczny Lider 360 to program rozwojowy, który w praktyczny sposób rozwija kompetencje niezbędne do skutecznego zarządzania zespołem i dowożenia wyników. Łączy pragmatyczne zarządzanie i świadome przywództwo, bazując na sprawdzonym modelu Leadership 734, wdrożonym w ponad 1000 firmach.  Start Programu: 12 maja 2025Super Early Bird: tylko 50 miejsc w niższej cenie do 9 marca 2025!Szczegóły i zapisy na: https://skutecznylider360.pl/  Program SKUTECZNY LIDER 360 adresujemy do:liderów zespołów – którzy chcą skutecznie zarządzać ludźmi i dowozić wynikimenedżerów i kierowników średniego szczebla – potrzebujących sprawdzonych narzędzi do budowania odpowiedzialności i zaangażowania w zespoleprzedsiębiorców i właścicieli firm – którzy bezpośrednio zarządzają zespołem i chcą skutecznie rozwijać swoją organizacjęosób aspirujących do roli lidera – chcących przygotować się do zarządzania ludźmi w praktyczny, kompleksowy sposóbtych, którzy chcą rozwijać się w obszarze leadershipu – w oparciu o sprawdzony model Leadership 734, wdrożony w ponad 1000 firm w Polsce i na świeciemenedżerów szukających kompleksowego podejścia – łączącego przywództwo, odporność psychiczną, empatię, pragmatyczne zarządzanie i operacyjną skuteczność W trakcie Programu:✔ rozwiniesz samoświadomość i odporność psychiczną – nauczysz się zarządzać emocjami i budować autorytet✔ poznasz AI Leadership i empatyczną komunikację – zrozumiesz, jak budować bliską, ale skuteczną relację z zespołem✔ dowiesz się, jak angażować ludzi i zarządzać zmianą – wdrożysz konkretne narzędzia, które sprawią, że Twoja strategia stanie się realnym działaniem✔ opanujesz model 5R i Boardmeetingi – kluczowe mechanizmy skutecznego zarządzania zespołem✔ zbudujesz długoterminową strategię i skutecznie zoperacjonalizujesz swoje działania  Program oparty jest na realnych wdrożeniach, zadaniach praktycznych, case studies i konsultacjach grupowych. Uczestnicy działają w formule kohortowej, ucząc się w grupie, z bieżącym wsparciem społeczności i ekspertów. Jeśli chcesz rozwijać kompetencje przywódcze, wzmacniać swoją odporność psychiczną i nauczyć się operacyjnego zarządzania zespołem w praktyce – ten program jest dla Ciebie!  Negocjuj cenę dla większej grupy uczestników!! Jeśli chcesz zgłosić więcej osób do programu Skuteczny Lider 360, napisz do mnie bezpośrednio na r.drzewiecki@leanpassion.pl, a przygotujemy dla Ciebie indywidualną ofertę.________________________DWUDNIOWE WARSZTATY STRATEGY&SALES FOR TOP EXECUTIVES Jeśli Twoim wyzwaniem jest strategia firmy oraz strategia sprzedaży i marketingu, zapraszam do udziału w dwudniowych warsztatach STRATEGY & SALES FOR TOP EXECUTIVES, które odbędą się w dniach 24-25 marca 2025 w Warszawie, a które poprowadzę wspólnie z Agnieszką Grostal, odpowiedzialną w Leanpassion za linię Sales Effectiveness & Marketing Excellence. Pierwszy dzień warsztatów poprowadzę osobiście i zajmiemy się kluczowymi obszarami strategicznymi. Drugi dzień Agnieszka poświęci na zbudowanie solidnej strategii sprzedaży, która będzie wspierać strategię organizacji. Więcej szczegółów: https://konferencja.leanpassion.pl/strategy-sales/ 

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Jillian Ruiz, Head of Global Marketing and Events at Behavox. With nearly fifteen years of experience in strategic management and marketing of experiential events, Jillian shares insights on scaling event marketing in a high-growth SaaS environment, integrating product-led growth strategies, and developing effective content strategies that drive engagement.

In this episode of XTrawAI, hostRaghu Banda sits down withRuss Henneberry, a leading AI-powered digital marketing expert and co-author ofDigital Marketing for Dummies. They explore:

In this episode of the Karma School of Business, Sean Mooney hosts Lisa Ames, an accomplished marketing operating executive at Norwest Venture Partners. Lisa shares her unique journey into private equity, the value of fostering trust as a business leader, and actionable strategies for marketing and value creation at portfolio companies. Whether you're a business builder or a marketing professional, this conversation is packed with insights to elevate your approach to leadership and growth. Episode Highlights 3:07 - Lisa's unexpected path to private equity and how her SaaS background shaped her role at Norwest. 6:05 - The concept of a "business therapist" and why trust is pivotal in operating roles. 14:25 - Key traits of high-performing businesses, including ruthless prioritization and inspirational leadership. 26:37 - Norwest's unique approach to value creation and the resources they offer portfolio companies. 35:11 - Advice on refining Ideal Customer Profiles (ICP) and crafting impactful messaging for targeted growth. 50:16 - Lisa's timeless advice on networking and how building authentic connections transforms careers.   For more information on Norwest Venture Partners, go to  https://www.nvp.com/ For more information on Lisa Ames, go to  https://www.linkedin.com/in/lisaames For more information on BluWave and this podcast, go to https://www.bluwave.net/podcasts

Sam's relentless focus on fostering a supportive company culture has propelled Socium to become the #1 agency to work for in the US, earning accolades from esteemed sources such as Inc. 5000 and Inc. Magazine's Best Places to Work. With his expertise in digital strategy, Sam not only navigates the complexities of modern marketing but also emphasizes the pivotal role of prioritizing employee well-being in driving long-term success  CONNECT WITH HIM https://www.sociummedia.com/ Subscribe to this channel now!  https://www.youtube.com/user/lunidelouis/?sub_confirmation=1    ---------------------------------------------------- Join our exclusive Facebook group @ https://www.facebook.com/groups/339709559955223  --------------------------------------------------- Looking for accountability to do your morning routine -- join us tomorrow morning, it's FREE:   https://bestmorningroutineever.com/  ----------------------------------------­­­­­­­-------------

What does it take to shape marketing for a tech giant like Salesforce? Amber Armstrong, CMO of Salesforce's Sales Cloud division, shares insights into the company's unique culture of speed and innovation. Learn how her team is driving sales and educating customers on the brand's recent Agentforce technology, while building dynamic content and community platforms like the award-winning Salesblazer program. You'll get inspired by Amber's approach to empowering her team, educating the market, partnering with sales, and measuring success in new territory.

When I think back to 1981, I remember my mom proudly typing away on her Olivetti word processor—the cutting-edge technology of the time. It wasn't just a machine; it was a symbol of progress. Over the years, I've seen firsthand how technology can transform the way we work—if we're willing to embrace it.In this episode of the B2B Marketing Excellence Podcast, I talk about why companies need to evolve with new technology, especially as we head into 2025. Change can feel overwhelming, but it also opens doors to incredible opportunities.Today, I'll walk you through three simple, actionable steps to start using AI in your marketing—without feeling like you're drowning in jargon or complexity:Set Measurable Goals and Get to Know Your Audience BetterI'll show you how AI can help you uncover what your audience truly cares about and create strategies that connect with them on a deeper level.Work Smarter with AI-Powered Team ToolsImagine freeing up hours of your team's time by automating repetitive tasks so they can focus on the creative, human side of marketing.Create Personalized Content That Builds TrustAI isn't just about data—it's about using that data to deliver content that solves problems, speaks to your audience, and builds real relationships.This episode is packed with relatable examples, practical tips, and encouragement to help you and your team embrace AI as a tool—not a threat. Let's face it, the world of marketing is evolving, and we need to evolve with it. Timestamps:00:00 My Mom and the Olivetti: A Look Back at Technology01:53 Why Companies Can't Afford to Ignore AI03:03 Three Steps to Get Started with AI05:18 Step 1: Set Goals and Know Your Audience10:13 Step 2: Align Your Team with AI Tools13:06 Step 3: Deliver Tailored Content That Resonates16:17 Wrap-Up and Words of Encouragement Subscribe and Share:

Episode #140. We're starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and those in their care who are growing the brands and businesses of tomorrow. Joining Abby is her guest Sue Warren, Head of Marketing Capability at Sky. Sue worked on brands such as Unilever, Telewest and Virgin Media before joining Sky and after a decade in various marketing, strategy and planning roles, is now developing structured marketing excellence programmes to upskill and energise the entire marketing function in Sky. In this episode, Sue shares her definition of marketing excellence, the development and implementation of Sky's marketing excellence programme, it's impact on the output and creativity of the marketing function and the importance of embedding marketing excellence long-term, not just delivering training. Plus Sue's career highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and introduction to Marketing Excellence 00:03:25 What is Marketing Excellence? 00:05:36 Benefits of a Structured Marketing Excellence Programme 00:06:35 Beyond Marketing Training – Empowerment and Investment 00:10:08 Creation and Drivers Behind Sky's Marketing Excellence Programme 00:17:26 Methods, Processes and Behaviours of Marketing Excellence 00:23:35 Leadership and Accountability 00:25:42 Impact on Marketing Performance and Engagement 00:28:55 Lessons from the Journey 00:32:09 Sue's Personal Career Highs and Lows (00:32:09) 00:38:21 Advice for Future Marketers Host: Abigail (Abby) Dixon FCIM/ICF | LinkedInGuest: Sue Warren | LinkedInThe Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #140. We're starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and those in their care who are growing the brands and businesses of tomorrow.   Joining Abby is her guest Sue Warren, Head of Marketing Capability at Sky. Sue worked on brands such as Unilever, Telewest and Virgin Media before joining Sky and after a decade in various marketing, strategy and planning roles, is now developing structured marketing excellence programmes to upskill and energise the entire marketing function in Sky.  In this episode, Sue shares her definition of marketing excellence, the development and implementation of Sky's marketing excellence programme, it's impact on the output and creativity of the marketing function and the importance of embedding marketing excellence long-term, not just delivering training.   Plus Sue's career highs and lows and advice for marketers of tomorrow.    00:00:00 Welcome and introduction to Marketing Excellence   00:03:25 What is Marketing Excellence?   00:05:36 Benefits of a Structured Marketing Excellence Programme   00:06:35 Beyond Marketing Training – Empowerment and Investment   00:10:08 Creation and Drivers Behind Sky's Marketing Excellence Program   00:17:26 Methods, Processes and Behaviours of Marketing Excellence  00:23:35 Leadership and Accountability   00:25:42 Impact on Marketing Performance and Engagement   00:28:55 Lessons from the Journey   00:32:09 Sue's Personal Career Highs and Lows (00:32:09)  00:38:21 Advice for Future Marketers    Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Sue Warren | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

The Importance of Human Emotion in B2B MarketingEpisode Summary:Did you know that 80 million people watch Hallmark Christmas movies each year? What makes these predictable stories so captivating? It's the emotional journey. In this episode, Donna shares how B2B marketers can take inspiration from these feel-good films to infuse emotion into their marketing campaigns.Donna discusses why humanizing your marketing efforts is critical in today's competitive landscape and offers five actionable steps to help you create campaigns that resonate deeply with your audience. She emphasizes that emotion is not just for consumer brands—it's a powerful tool for B2B marketers to stand out, build trust, and drive meaningful impact in the marketplace.Key Takeaways:Why emotional resonance works, even in predictable stories.How to use storytelling to humanize B2B marketing campaigns.Five actionable steps to craft marketing messages that inspire and engage.Why now is the time for marketers to prove their value and create campaigns that drive real-world change.Quote of the Episode:"The conversation changes the world—just like GE's tagline, we have the power as marketers to make a difference not only in business but in the world."Stay Connected:Follow us for updates and new episodes every week with actionable steps to enhance your marketing efforts. Together, we can elevate the industry and drive change.Have questions or need help? Reach out to Donna directly at dpeterson@worldinnovators.com.Connect with Donna:LinkedIn: World InnovatorsWebsite: World Innovators

"Marketing CPA firms in a sea of sameness is challenging, but when you niche down, the possibilities are limitless."By Jean CaragherFor CPA TrendlinesIn the latest episode of Capstone Conversations, Stacy Dreher, the Director of Practice Growth at James Moore & Company and the Association for Accounting Marketing's (AAM) 2024 Marketer of the Year, dives into the world of accounting marketing and offers applicable advice for CPA firms of all sizes.  Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Catch Jean Caragher's other show, Gear Up for Growth, on Fridays here. | And browse all the shows in the CPA Trendlines broadcast network hereDreher's journey in the field is nothing short of inspiring. Having joined James Moore & Company in 2014 as a marketing manager, she rose to Director of Practice Growth by 2020, a time that tested marketing professionals like never before. Her leadership has helped shape a dynamic six-member team, navigating challenges and opportunities in an ever-evolving industry.

https://www.youtube.com/watch?v=dTA_1zsV-CI Ged Walsh is the Founder and MD of Everpool Recruitment, an industry-leading multi-sector national permanent recruitment specialist based in Liverpool, UK. Ged has over thirty years of experience in the recruitment sector and has led several businesses during that time. He launched Everpool Recruitment, and knowing the value of marketing and the impact [...]

Many businesses overlook the crucial middle phase of the sales funnel, fixating instead on attracting new leads or closing sales. But, neglecting the middle can lead to missed opportunities and wasted efforts. By focusing on the middle of the funnel (MoFu), you can refine leads and ensure smoother transitions to the final purchase decision, ultimately boosting your conversion rates.  On this episode I explore the significance of the middle of the sales funnel and how businesses can effectively engage with prospects during this critical phase. The middle of the funnel acts as a bridge between initial engagement and the final sale, nurturing leads to ensure they are ready to convert. By maintaining continuity and delivering relevant communications at every stage of the buyer's journey, businesses can significantly enhance their chances of successful conversions. Joining me in this exploration is Brandi Starr, a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world. Links Mentioned: revenuerehab.live tegrita.com

A visionary and growth-focused marketing strategist, I am Tracy A. Wehringer, a leader with a proven track record in spearheading revenue-generating marketing initiatives across global B2B landscapes. My expertise lies in crafting marketing centers of excellence, underpinned by a comprehensive understanding of diverse marketing disciplines and robust business development strategies. With a flair for strong executive leadership, I excel in communication and thrive in environments that demand revenue acceleration and cost containment. My approach is always strategic, data-driven, and customer-centric, ensuring that every marketing effort aligns with the broader business objectives for sustainable growth. My journey is marked by solving complex challenges and turning marketing into a powerhouse for sustainable growth. What I Solve: •Tech Integration Challenges: Navigating the complex maze of integrating technologies like Salesforce, Pardot, and Five9. My approach led to a staggering 79.16% increase in net-new revenue, showcasing my ability to blend technology seamlessly for revenue growth. •Customer Retention Hurdles: Overcoming the prevalent issue of customer churn. I've implemented strategic communication automation in Salesforce, achieving an impressive 93% retention rate, far above industry norms. •Data Utilization and Optimization: Transforming underutilized data into a goldmine. I spearheaded a data enhancement initiative, increasing targeted data accuracy and volume by over 62%, and propelled marketing qualified leads by 67%. •Sales Funnel Inefficiencies: Revamping and streamlining the sales process. My strategies have drastically cut down the sales funnel duration, from an average of 6.3 months to just 1.7 months, optimizing sales efficiency and effectiveness. •ROI and Cost Challenges: Delivering a monumental Marketing Return on Investment (MROI) of 597% and playing a crucial role in a Six Sigma quality team, I've driven cost savings exceeding $24 million, showcasing my ability to balance quality and cost efficiency. My Vision: To redefine marketing as a critical revenue driver, not just a cost center. I focus on aligning every marketing initiative with the broader business objectives, ensuring strategic, data-driven, and customer-centric approaches for long-term growth.  https://www.linkedin.com/in/tracyawehringer/ https://moonshot-strategy.com/   Quick recap Summary Marketing Challenges for Solopreneurs and Entrepreneurs Michael and Tracy discussed the challenges of marketing and growth for solopreneurs and new entrepreneurs. Tracy, the founder of Moonshot Strategy, shared her experiences and goals, emphasizing her focus on driving growth and connecting with the right audience. Michael, who initially had an accounting career, expressed regret for not paying more attention to marketing earlier in his life. The conversation was intended to be a casual discussion, with the aim of sharing insights and experiences. Entrepreneurial Marketing and Sales Challenges Tracy and Michael discussed the challenges faced by entrepreneurs in marketing and sales. Tracy shared her approach to helping clients, which includes an advisory session to understand their goals, challenges, and strategies. She also emphasized the importance of understanding the client's vision for the future, their business model, and their relationship with Wall Street. Tracy further explained her process of analyzing the client's data, tech stack, customer definition, and talent mix to provide a comprehensive view of their current situation. Michael acknowledged the importance of Tracy's work and the challenges entrepreneurs face in marketing and sales. Marketing and Sales Alignment for Organizational Growth Tracy and Michael discussed the importance of marketing and sales in organizational growth and success. Tracy emphasized the need for a complete understanding of an organization's current state and future goals, and the importance of aligning marketing efforts with key performance indicators (KPIs) that reflect the organization's vision. She also highlighted the significance of having financial conversations with the CFO or CPO to provide a true return on investment for marketing efforts. Michael agreed, noting that many organizations struggle with understanding marketing and sales, and that bringing in expertise can help organizations reach their goals. They both agreed that understanding the organization's KPIs and having financial conversations are crucial for success. Understanding Customer Needs and Building Trust Michael emphasized the importance of understanding and meeting customer needs, whether it's a board of directors, shareholders, or individual customers. He stressed the need for trust and confidence in delivering what customers want, which can lead to positive outcomes and customer loyalty. Michael also highlighted the role of storytelling in sales and marketing, connecting potential customers with their desired future. He further discussed the importance of creating a positive work environment for employees, which can lead to organizational success. Lastly, he shared the advice of Michael to make one's own economy, understanding external forces but focusing on creating one's own environment. Building Trust and Relationships for Lifetime Value Michael and Tracy discussed the importance of building trust and relationships with customers to increase lifetime value. They emphasized the need for effective marketing and sales strategies, as well as a focus on customer onboarding and satisfaction. Tracy highlighted the significance of customer amplification, where customers promote the brand through testimonials, case studies, and speaking engagements. Both agreed that having customers do the marketing and sales work has more weight and is the ultimate goal. Sharing Positive Experiences and Testimonials Michael discussed the importance of sharing positive experiences with others, using the example of a colleague named Tracy who helped him achieve impressive results. He emphasized the value of testimonials and personal experiences in promoting a product or service. Michael also shared his own experience of taking a local tourist tour in his city, which led him to discover new things about his surroundings. He concluded by highlighting the benefits of such experiences, including learning something new and spending time with other people. Focusing on Customer Experience and Feedback Michael and Tracy discussed the importance of focusing on customer experience to transform an organization. They agreed on the value of customer councils, where customers can provide insights and suggestions for improvements. Michael shared his experience with patient advisory councils in healthcare clinics, highlighting the positive impact of implementing customer suggestions. Tracy emphasized the significance of understanding customer needs beyond surveys and the potential for customer councils to enhance lifetime value. Both agreed on the importance of making customers feel heard and valued, leading to a sense of ownership and improved experiences. Identifying Areas to Stop Doing in Business Tracy and Michael discussed the importance of identifying areas to stop doing in business, particularly in relation to quarterly business reviews. They emphasized the need for effective communication and change management when making such decisions. Tracy shared her experience with a merger and acquisition, highlighting the importance of retaining talent. Michael agreed, noting that communication is key in all aspects of life. The conversation ended with Tracy sharing her contact details and offering her newsletter for further information.  

The CPGGUYS are joined in this episode by Courtney McCants, Director of digital product sales, emerging tech at RR Donnelley. She  is driven by a passion for innovative solutions and emerging technologies, and spearheads RRD's Emerging Technology Product sales team. With 15 years of experience in media and advertising, Courtney has partnered with retailers and CPGs to craft strategies that authentically enhance customer value across the purchase journey and diverse advertising channels. Her team serves as the voice of RRDonnelley's customers, channeling their feedback to develop strategic market offerings that shape the evolution of adtech and martech. Find Courtney on Linkedin at: https://www.linkedin.com/in/courtney-mccants-71311710/Find RR Donnelley on Linkedin at: https://www.linkedin.com/company/rr-donnelley/Find RR Donnelley online at: https://www.rrd.com/Here's what we asked her : 1. Martech is hitting us hard and is real given its AI backing.  How is martech evolving to handle the significant changes in our data environment we are exposed to?2. So RRDonnelley recently acquired Vericast's print and digital media units. What does this mean for the cpg industry and brands - how about retailers?3. What a crazy inflation driven volume challenged environment we are seeing the last 18 months. Are brands responding well? Is media driving value in consumer minds?4. Can't really not discuss retail media in today's omnichannel retail environment. Love to get your opinion on the state of retail media, data and how it is making a difference for brands - or is it?5. Just as media evolves, so should measurement, but I just hear ROAS, IROAS, impressions, its like nothings changed - why? What prevents true ROI?6. Digital marketing has evolved heavily to self service. Helping, inhibiting - and what are implications for brands and retailers?7. Give us your viewpoint on what a meaningful connection between brands and consumers looks like. Are there any examples you can highlight?8. Finally, let's ask you to look future forward. What's in store for martech and adtech, what's the next evolution.?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Welcome to another insightful episode of The Advisory Board Podcast, where we bring together industry experts to share their wisdom on building successful and thriving franchise brands. In today's episode, we're thrilled to welcome Karen Wenning from Suttle-Straus. Karen is a seasoned professional in franchising, with a deep understanding of marketing automation, brand compliance, and customer journey optimization.Episode Highlights:Customer Journey Insights: Karen dives into the importance of fully understanding the customer journey, emphasizing that many brands miss out by not mapping it out effectively. She explains how this lack of insight leads to marketing strategies that fail to resonate with the target audience, resulting in wasted resources. By adopting a multi-channel approach that maximizes customer touchpoints, brands can enhance engagement, speed up conversions, and ultimately build a loyal customer base. Karen shares specific examples and strategies that franchises can implement to create a seamless and effective customer journey.Blending Digital and Physical Marketing: In a world increasingly dominated by digital marketing, Karen highlights the ongoing relevance of physical marketing channels like direct mail. She explains how the integration of digital tools, such as QR codes and social media retargeting, with traditional direct mail can significantly boost the effectiveness of marketing campaigns. Karen introduces the concept of "direct mail on steroids," where digital and physical marketing efforts are synchronized to create a more immersive and impactful customer experience. Her insights into using big data to re-engage potential customers who have visited a website but did not convert offer a sophisticated approach to improving marketing ROI.Understanding Lifetime Value (LTV): Karen brings attention to the often-overlooked metric of lifetime value (LTV). She discusses how franchises can accurately calculate LTV to assess the true effectiveness of their marketing efforts. Understanding LTV allows brands to see beyond the immediate returns and focus on the long-term value of customer relationships. Karen provides actionable advice on how to convert one-time customers into repeat clients, thereby maximizing the return on marketing investments over time. She also touches on the importance of ongoing customer engagement and how it contributes to sustaining revenue growth.The Power of Brand Compliance: Karen addresses the critical issue of brand compliance, especially in the franchising sector where maintaining a consistent brand image is crucial. She explains how inconsistent branding across franchise locations can undermine brand equity and confuse customers. Karen offers practical solutions for franchises to enforce brand standards without restricting local operators' ability to adapt to their markets. By using brand portals and other tools, franchises can ensure that all marketing materials adhere to brand guidelines, which helps in building and sustaining customer trust across all locations.A big thank you to our episode sponsor, ClientTether. Their comprehensive CRM and marketing automation tools are designed to support franchises in managing customer relationships and executing effective marketing strategies. Visit ClientTether.com to learn more about how they can help your franchise grow and thrive.In this episode, Karen Wenning shares her deep expertise, offering franchise owners and marketers practical tools and strategies to excel in a competitive marketplace. Whether you're managing an emerging brand or an established franchise, the insights Karen provides are invaluable for optimizing your marketing efforts and ensuring long-term success. Don't miss this opportunity to learn from one of the best in the business and take your franchise's marketing strategy to the next level!

Poznaj 30 pytań, które każdy CEO powinien zadać swojemu szefowi sprzedaży, by osiągnąć mistrzostwo w sprzedaży i marketingu. Pytania zebrałem pracując z najlepszymi, najbardziej skutecznymi sprzedażowo firmami. W tym odcinku omawiam pierwsze 10 z 30 pytań.   Zapraszam do słuchania! _______________Polecane w tym odcinku:  BEZPŁATNA KONSULTACJA  Jeżeli Twoim wyzwaniem wzrost skuteczności sprzedaży i marketingu, zapraszam do rozmowy. Zajmujemy się kompleksowymi audytami sił sprzedażowych oraz transformacjami w kierunku Sales Force Effectiveness & Marketing Excellence, bierzemy odpowiedzialność za konkretny wzrost sprzedaży (KPIs). Jeśli więc sprzedaż jest Twoim wyzwaniem, skontaktuj się z nami: https://bit.ly/konsultacja_bezplatna  GRUPA MASTERMINDOWA Skuteczny CEO  Oficjalnie uruchomiliśmy zapisy do pierwszej w Polsce grupy mastermindowej Skuteczny CEO. To wyjątkowa inicjatywa, w całości poświęcona strategii i jej wdrażaniu.  Co zyskasz:     Opracujesz kompleksową strategię dla swojej firmy, opartą na realnych przewagach konkurencyjnychZdefiniujesz 1-2 letni plan wdrożenia strategii w swojej firmie w podziale na Run the Business i Change the BusinessWymienisz się wiedzą i doświadczeniami w gronie Top Executives Skuteczność:10 x 2-dniowe stacjonarne etapy co 4-6 tygodniPraca na polskich Case Studies100+ uczestników z całej PolskiOpieka konsultanta dla każdej grupy przez cały czas trwania MastermindaGrupy 10-osobowe, dobrane pod względem branży i oczekiwańProces rekrutacyjny mający na celu dobór
grupy pod kątem doświadczenia,
wyzwań i potrzeb (min. 10-letnie doświadczenie  w roli właściciela firmy, członka zarządu lub prezesa)Jeśli chcesz wypracować strategię dla swojej organizacji, przewagi konkurencyjne, „zderzyć” to z innymi menedżerami, ta grupa mastermindowa jest właśnie dla Ciebie! Szczegóły znajdziesz na: https://bit.ly/grupa_mastermind    Radek Drzewiecki

ONAR CEO Claude Zdanow joined Steve Darling from Proactive to share news regarding the company's latest strategic move—the rebranding of Storia, its flagship marketing agency. This rebranding initiative is part of ONAR's broader commitment to owning and operating the world's most specialized and high-performing marketing agencies. It also comes on the heels of ONAR's own corporate rebranding and its recent reverse merger into Reliant Holdings (RELT), marking a pivotal moment in the company's growth trajectory. Zdanow emphasized that Storia is not just another agency; it stands out as a leader in performance marketing, driven by a focus on optimizing ad spend and maximizing return on investment (ROI) through proprietary technology and AI-driven creative strategies. Storia is at the forefront of innovation, utilizing data-driven marketing approaches powered by advanced artificial intelligence to provide clients with lower costs, faster asset delivery, and more precise audience targeting. This rebranding of Storia aligns seamlessly with ONAR's larger transformation, which aims to enhance market presence and operational excellence in the wake of its strategic go-public reverse merger with Reliant Holdings. The rebranding signifies a new chapter for Storia, positioning it as a key player in the global marketing landscape. Storia has built a strong reputation through its successful collaborations with industry-leading brands across a wide range of sectors, from beverages to banking. These partnerships highlight Storia's ability to deliver high-impact, measurable marketing solutions that meet the diverse needs of its clients. One of the agency's standout features is its unique flat-rate performance media model, which ensures cost-effective campaigns with exceptional ROI at a predictable and consistent cost. This model makes Storia an ideal choice for businesses that are focused on optimizing their marketing budgets while achieving outstanding results. As ONAR continues to evolve, the rebranding of Storia is expected to play a crucial role in the company's strategy to expand its global footprint and solidify its position as a leader in the marketing industry. With a strong foundation in AI-driven, data-centric marketing, Storia is well-equipped to meet the demands of the modern marketplace, delivering cutting-edge solutions that drive success for its clients. #proactiveinvestors #onar #otcqb #relt #storia #invest #investing #investment #investor #stockmarket #stocks #stock #stockmarketnews

Marketing Excellence: Nike's Swoosh Tactics, NBA Playoff Fever, and Fake News Hosts: Jack McFarlane & Nick Schlemmer This week on The Play by Play podcast, Jack McFarlane and Nick Schlemmer met up to cover a variety of fun and engaging topics. Hear their thoughts, opinions, and predictions on today's show. - Nike's marketing strategies, including logo placement and jersey production time - NBA playoffs and sports bets - Game time: Fake News Headlines - Quote of the show Thank you for joining the show today! Remember to subscribe wherever you get your podcasts!

In this episode, we welcome Edward, the Chief Growth Officer of Tailwind, to discuss how Tailwind serves as the gateway to marketing excellence for small businesses. Discover how their proprietary platform, powered by generative and predictive AI, machine learning, and process automation, empowers entrepreneurs to create, launch, and optimize high-quality, on-brand marketing campaigns across various channels. Tailwind offers personalized marketing plans, AI-generated content drafts, and a user-friendly experience, allowing small businesses to accomplish more with limited resources. Join us as we explore how Tailwind can accelerate your marketing success and help your business thrive.

Ever wondered why your law firm's inbox efforts seem to be hitting a wall? This week, I'm tackling the common misconceptions and hesitations surrounding email marketing, and I'm here to tell you—you might just be your own biggest obstacle. With wisdom straight from the PodFest conference, I'm breaking down why email campaigns are not just surviving, but thriving, and what that means for your legal content marketing strategy.Listen up as I dig into the actionable insights from our latest trends report, showing a promising uptick in law firms successfully wielding the power of email marketing. Whether you're a solo practitioner or part of a small firm, this episode is packed with no-nonsense advice to help you connect with your audience and ramp up your firm's visibility. So, buckle up for a dose of reality and some serious marketing talk that will change the way you view your email list.

Discover Andrea Cruz's journey from Venezuela to Boston, mastering business administration and international marketing. Learn about the power of mentorship and the intricacies of B2B marketing in this insightful episode.Episode Highlights Andrea Cruz's journey from Venezuela to Boston shaped her into a versatile business professional. Her degrees in Business Administration and International Business equipped her with digital marketing skills ahead of their time. Mentors like Jeremy Krantz, AJ Wilcox, and JD Prater played pivotal roles, guiding her through career transitions and public speaking fears.Embracing diversity in Massachusetts, Andrea thrived among various cultures, fostering a deep understanding of global perspectives. Fluent in multiple languages, she embodies a polyglot identity, enhancing her ability to empathize and connect across diverse communities. Andrea's dedication to mentorship reflects her belief in holistic growth, emphasizing emotional openness and strategic planning.As a B2B marketing enthusiast, Andrea challenges misconceptions and advocates for personalized strategies. Her managerial role allows her to empathize with team members and champion inclusive, hands-on leadership. With a passion for niche verticals and brand differentiation, she navigates the complexities of B2B marketing with creativity and purpose, emphasizing customer-centric approaches for sustainable growth.Episode LinksTinuitiLinkedInX/TwitterFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this episode of The Advisory Board Podcast, we embarked on a fascinating journey through the intersections of AI technology, innovation, and human creativity to optimize content and marketing strategies . A special shoutout to our episode sponsor, ClientTether, whose invaluable support enables us to delve into such rich discussions.Diving into the heart of the episode, Dave, Ben, and Kelly explored the dynamic world of AI and marketing, engaging in a nuanced discussion on the balance between leveraging technology for efficiency and maintaining the integrity of human-centric content. The conversation around Google's stance on AI-generated content underscored the critical importance of quality, strategic thought, and ethical considerations in harnessing AI's potential.The personal narratives shared by Ben and Kelly, from Ben's journey of growth and success to Kelly's rich experiences in food safety and passion for e-biking, brought a humanizing touch to the discussion. These stories provided our audience with a unique glimpse into the lives of our guests beyond their professional accomplishments, fostering a deeper connection and engagement with the podcast.As the episode drew to a close, the discussion turned towards the future, with Dave, Ben, and Kelly reflecting on the transformative potential of AI in reshaping marketing and sales processes. They underscored the importance of approaching AI implementation with care, responsibility, and a forward-thinking mindset, highlighting the need for businesses to navigate the technological landscape thoughtfully and ethically.Listeners of this episode are left with a comprehensive understanding of the challenges and opportunities presented by AI in the business realm, equipped with practical advice and inspired to explore innovative solutions with a responsible approach. Through the support of sponsors like ClientTether and the invaluable insights of our esteemed guests, The Advisory Board Podcast continues to serve as a platform for thoughtful dialogue, learning, and inspiration in the ever-changing world of business and technology.

Law Firm Growth Unleashed: From Corporate Giants to Legal Marketing Excellencewith guest Bo RoyalCEO and Co-Founder of Pareto LegalFormer Fortune 500 agency executive turned legal marketing expert

When your career path takes you from the structured world of architecture to the fluid dynamics of digital marketing, you know there's a tale to be told. Our guest Jarrod Lopiccolo, alongside his wife, has crafted an extraordinary narrative which sees Noble Studios and Noble Performs come to life, setting a new standard for user-centric online experiences. Their fusion of design, copywriting, and a passion for authentic human connections has reshaped the digital landscape, proving that the right blend of talent and vision can create something truly noble.This episode traverses the exhilarating leap from a secure job in architecture to the unknowns of a creative startup, highlighting Jarrod's emphasis on community ties and core values. His candid reflections on the formative decisions and strategic moves that propelled Noble Studios onto the Bay Area scene underscore the episode's narrative of growth. It's a story of building not just a business, but a community of trust, authenticity, and success, all while striking a delicate balance between work and personal life.Peek behind the curtain of Noble Studios as Jarrod shares the struggles and triumphs of scaling a business in a locale not known for tech stardom. He offers a transparent look at the challenges of talent development and acquisition, and how nurturing a team's potential has been key to the firm's achievements. The creation of the Noble Deeds program is a testament to the company's ethos, rooting its success in the betterment of the community and charity work. Join us for an inspirational journey that goes beyond profit, celebrating 20 years of passion-driven work and the joy of aligning what you do with what you love.Connect with Jarrod on LinkedIn!Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Join the revolution in data activation as Databricks drives Hightouch's $38M funding round, elevating AI marketing excellence. Explore the strategic collaboration's impact on reshaping marketing landscapes and unlocking new possibilities. Get on the AI Box Waitlist: AIBox.ai Join our ChatGPT Community: Facebook Group Follow me on Twitter: Jaeden's Twitter

In this episode Stevie Brown, CEO of The Change Starter, a thriving digital marketing agency. Delve into her entrepreneurial insights, revealing the secrets to business growth and sustainability in the ever-evolving realm of digital marketing. Gain valuable perspectives and lessons from Stevie's experience as she shares the challenges and triumphs that shaped her entrepreneurial path. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here Troy asks our special guest about their journey's start and defining success, their industry reconsideration, and the most challenging phase in business growth. He inquires about their love for small business growth, key habits for owners, and insights on team building, wins, mistakes, and advice. And a snapshot of the final five Grow A Small Business Questions: According to Stevie, the hardest thing in growing a small business is watching your business grow from a tiny seed into something unique to you. Delegating tasks to a team brings its own set of challenges as others may not replicate your efforts exactly. It's a journey of acceptance and leadership. Stevie didn't pick a specific book but emphasised the importance of continuous learning. For business owners keen on personal development, this resonates - growth is a constant process. Stevie recommends top learning resource for personal development is the "Agency Life Podcast" with Claude Higgins, especially valuable for those in the marketing realm. Tailored learning is key, and this podcast might just hold the nuggets you're seeking. In the tech-savvy world, Stevie highlights that the must-have tool for small business growth is Excel and Google Sheets. Don't get bogged down with complex systems; sometimes, a straightforward spreadsheet does wonders. Also, Trello for efficient organisation. Stevie shared that one piece of advice she'd give to herself on day one of starting out in business: "You can do this." Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

We're back with another guest episode – as always, keeping it real about life's juggling act. Today's guest is Melissa Furr, a digital marketing whiz who's carved out a sweet spot between her biz, Defined Media Co, and a connected, sustainable life in Asheville, NC. Melissa is sought-after Digital Marketer, Ad Strategist, Founder of Defined Media Co. and the Fractional CMO of The Darin Olien Show. Her brand offers a team-oriented approach to marketing for start-up companies in the e-commerce, wellness, sustainability, and tech space. She shares more about her journey as a self-made CEO and her wisdom on how not to crash and burn while hustlin' hard. We chat about our views on swapping city chaos for the burbs and how it's game-changed our work groove and headspace. We dive into bespoke health care, naturopathic docs, and Melissa's journey to simplified wellness. From juggling clients and kids to prioritizing self-care, this conversation is full of tips to help the busy business owner stay sane and well, from one entrepreneur to another.Stay connected with Melissa at:www.definedmediaco.comOn Instagram @definedmediacoJoin 1k others in my weekly unhinged newsletter where I get honest about entrepreneurship.Learn more about the Ironically Serious podcast at www.ironicallyserious.comSubmit a guest or topic for the podcast here.Follow the podcast on Instagram @ironicallyseriouspodStay connected with Taylor @taytorres @chanelandleeSubmit your SOS to be featured on an episode here.Leave Taylor a voicemail here.

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Carlos Carvajal, Peter Neiman, Ian Howells, Katrina Klier, Grant Johnson, and Deidre Hudson To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

Modern B2B marketing is one way to stay up to date on reaching prospects in the best possible way, but what does modern B2B marketing entail, and how can you make it a long-term success?Let's discuss that on this episode of "The Business Storytelling Show," with David Sweenor and Kalyan Ramanathan, authors of "Modern B2B Marketing: A Practitioner's Guide to Marketing Excellence."Join us and grab a copy of his book here: https://amzn.to/3RIjYB5

Welcome to Episode 554 of the Yeukai Business Show. In this episode, Yeukai Kajidori delves into the inspiring journey of Kat Kennan, a marketing strategist who has overcome immense personal challenges to achieve professional success. So, if you want to know more about trauma-informed marketing, tune in now! In this episode, you'll discover:  Kat's Early Life and TraumaDiscovering Marketing PassionOvercoming ChallengesHigh-Impact Marketing Strategies About Kat Kennan Kat is a bestselling author, and a marketing DEIB entrepreneur, specializing in trauma-informed marketing and cultural assessments. She is an active public speaker, trauma survivor & advocate, invisible disability activist, and light bearer. More Information  Learn more about trauma-informed marketing at https://radicalhi.measuringminds.com/signup LinkedIn: https://www.linkedin.com/in/katkennan/ Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode on How to Expand Your Business, please share it with your friends by using the social media buttons you see at the bottom of the post. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Yeukai Business Show !" And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. Please leave a review right now Thanks for listening!

Join us in this insightful podcast episode as brand and marketing expert Debbie White shares her journey of guiding women entrepreneurs to attract perfect-fit clients with purpose and authenticity. With over three decades of experience working with corporate giants like Starbucks, Debbie unveils her dynamic 'Lighthouse Effect System.' This five-step strategy encompasses everything from identifying purpose-driven marketing to pinpointing your unique X-factor. Tune in to learn how to stand out, attract clients, and build a sustainable brand that shines brightly in a crowded digital landscape. Don't miss out on Debbie's expert advice and actionable insights – they're your compass to navigating marketing success! Hosted on Acast. See acast.com/privacy for more information.

For the final webinar of season 10, we were joined by the ever-lovely TMM community member, Katie Martin. Fun fact #1 about Katie - her great, great, great grandfather invented the Terry's Chocolate Orange! Fun fact #2 - Katie has spent the last 12 years working at innocent - which means she really knows her onions (and bananas) when it comes to marketing, change and growth. Which is exactly what this session was all about. Over the course of an hour, Katie covered:

KZ is the Head of Growth at Orca KZ's Twitter: @KayZizzle Orca's Twitter: @orca_so Orca's Website: https://www.orca.so/ Logan Jastremski's Twitter: @LoganJastremski Frictionless's Twitter: @_Frictionless_ Frictionless's Website: https://frictionless.fund/ ___ This Podcast was sponsored by Squads (https://squads.so) & Orca (https://www.orca.so/). Squads Protocol: the multisig standard you were looking for on Solana Securely manage your treasury, program upgrades and tokens with your Squad. - Multi-signature - A multisig requires multiple digital signatures in order to approve transactions. This is opposed to individual web3 wallets, which only require one signature. - Security - Multisigs spread the attack vector necessary for your assets to be compromised. By requiring confirmations from multiple private keys, a single point of failure is eliminated. - Collective Ownership - Multisigs allow teams to own and manage their on-chain assets together. You get to choose who is on your multisig. - Self-Custody - Your on-chain assets are always in your team's control. By securing them in a multisig, you forego the risk of centralized entities losing your funds. ___ Orca is a Concentrated Liquidity Automated Market Maker (CLAMM, for short). - Orca is the easiest place to trade crypto and build applications on Solana. - On Orca, you can trade tokens lightning fast and confidently (thanks to our Fair Price Indicator). Additionally, you can provide liquidity to our concentrated liquidity pools (Whirlpools) to earn trading fees and token emissions.

Interview with Samantha Bedford Pico Digital You Have The Goals, Pico Digital Have The Solutions #DigitalMarketing #PicoDigital #SamanthaBedford Hi, and welcome to the show! On today's show I have the pleasure of welcoming award-winning digital expert, founder and CEO at Pico Digital Samantha Bedford to talk about paid media, the impact of AI on how we market our businesses, and how to build an effective marketing strategy that helps business owners achieve their growth goals. As someone who loves the digital landscape and everything it has to offer, Samantha founded her own award-winning digital marketing agency called Pico Digital Marketing. Since its inception some 8 years ago, Pico Digital Marketing has seen year-on-year growth due to their unwavering commitment to achieving measurable results for their clients.  Not only does Pico Digital have a long list of happy clients, it has also received several awards including Gold Award and Transforms Award North America for the Best Rebrand of a Digital Property, and the Diamond Winner Award for Marketing Excellence, along with many other significant accolades. Throughout this content-rich call, Samantha reveals her love for digital media. Everything from SEO, Pay-Per-Click, Digital Media, Advertising, Lead Generation, Conversion Optimization and more. So, if you're looking for help setting up an effective and impactful marketing strategy inside your business, then make sure to contact Samantha and her team by clicking on the link below. Disclosure of Material Connection: This is a “sponsored post.” My Future Business is disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

In this week's episode I am chatting with Martha Bennett Global Vice President of Marketing Excellence for 3M and Cedric Smith a welder out of Minnesota. 3M recently put out a documentary entitled Skilled that was released at the Sundance Film Festival, which highlights different industries in the Skilled Trades to bring  awareness and information to the next generation. As most of you all know, there's a huge shortage of people across all industries of Blue Collared Trades. 3M is doing their part to get more people involved in the different industries. Checkout the Skilled film Here It will be available for streaming on Apple TV+, Google Play, Kanopy, Prime Video and The Roku Channel on May 3. It's being translated into French, French Canadian, German, Italian, Chinese, Japanese, Korean, Portuguese, Spanish, Castillian Spanish and Thai for promotion across 17 countries. In partnership with Teach For America, it will be shown in classrooms and supported by discussion guides to facilitate conversations about skilled trades. It debuted at an officially sanctioned 2023 Sundance Film Festival event and has been accepted for AmDocs and the Los Angeles International Children's Film Festival. Other film festival submissions are in the works.  Arc Junkies Podcast: Instagram: @Arcjunkiespodcast Email: Show@arcjunkies.com LinkedIn: https://www.linkedin.com/in/jason-becker-45407b72?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BKipEwR3uQXCmCjaEfNzo6w%3D%3D Arc Junkies Website: https://arcjunkies.com Arc junkies Merch: https://shop.threadmob.com/arcjunkie/shop/home   Friends of the Show: Rockmount Research and Alloys, Inc. Rockmountwelding.com Instagram: @Rockmountwelding Use ARCJUNKIES10 for 10% off all Abrasives and Consumables   Outlaw Leather LLC Outlawleather.com Instagram: @outlawleatherusa Use ARCJUNKIES for 15% off all in-stock leather goods CK Worldwide Instagram @ckworldwide Website: www.ckworldwide.com                        Everlast Welders Instagram: @everlastwelders  YouTube: Everlast Welders         Online: https://bit.ly/37xJstI Use Codeword ARCJUNKIES at checkout to get upgraded to a free Nova Foot Pedal and TIG Torch with the purchase of any machine that comes with a stock foot pedal and TIG Torch.   O2 Armor https://www.o2armor.com Use ARCJUNKIES10 at checkout and save 10% on your purchase Strong Hand Tools WorkbenchPros.com Stronghandtool.com/arcjunkies Instagram @Strong_hand_tools ISOTUNES: Instagram: @isotunesaudio Online: https://bit.ly/36s7aFj  Use ARCJUNKIES10 at checkout and save $10 on your purchase      

Dr. Lois Duerst, DDS is currently Staff Dentist for 3M Oral Care Solutions Division. She earned her undergraduate degree in nursing from the University of Wisconsin-Madison and her DDS from the University of Minnesota –Minneapolis. She joined 3M after more than 30 years of general dentistry experience. She has been active, both locally andnationally, in the American Dental Association, Minnesota Dental Association and the Academy of General Dentistry and has earned a Fellowship and Mastership Award in the Academy of General Dentistry. She has also earned Fellowship in the American College of Dentists. She remains active in her local Spear Study Club. Jean Madden, Global Scientific Affairs Manager, has earned both Technical and Marketing Excellence awards during her career with 3M. She has also led new product introduction teams, founded and edited a global key opinion leader newsletter, and has lectured extensively in her travels around the world.  She has been the lead Scientific Affairs Manager on a number of new products including 3M™ Filtek™ Universal Restorative and the 3M™ Filtek™ Matrix.  Jean's hobbies include environmental activism, tennis, and spending time with her husband and two outrageously tall sons.

We're back with a special edition of the pod with Victoria Sjardin, VP of Marketing Excellence at Kraft Heinz International, and Diana Bojaj, Chief Media Officer at Carat US, to discuss Carat's recent propriety research, the Brand EQ report, and the critical relationship between brand emotional intelligence and business growth.

“Approach life as a lifelong learning journey. Be curious enough to really ask why - as that wisdom has no expiration date.” Ana Maria Henao is PepsiCo's Global Marketing VP, leading the Marketing Excellence and Partnership Strategies across both food and beverages for PepsiCo globally, reporting to the Global CMO. Ana Maria has over 22 years of Marketing experience, having started her career at P&G in Bogota, Colombia, as an ABM in detergents. Having worked in a variety of roles across developed and emerging markets. Ana Maria led the development of mainstream and luxury brands, turning around businesses and leading acquisitions, while transforming commercial functions to embrace the challenges of the digital era. Originally from Colombia, Ana Maria currently lives in Miami with her husband and two children. In this candid conversation you'll enjoy hearing about wisdom vs intelligence, being curious, and choosing to be a protagonist.