The Keeping it Human Improvised Marketing Show

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is available on Amazon now. The Dark Side of Brand Storytelling Brand Storytelling is critical for all businesses today. Every organization - and every person - is a brand. However, sometimes bad storytelling happens to good people and bad consequences happens when storytelling fails to address hidden issues and ethics around matching human needs with narratives. So what things do companies need to be aware of and how do we navigate those tricky parts?  Join me today on the podcast as we chat about this topic. 

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is available on Amazon now. Telling a Powerful Brand Story Storytelling is critical for brands today. Can you name a great brand today that doesn't have a powerful story? It's hard to do. Join me for a chat with Park Howell, host of the Business of Story podcast on October 6th at 3:30 PM PDT. About Park Howell Park Howell has been in advertising for 30 years, has run his own agency for 20 years, and has been steeped in business storytelling for the past 10+ years. He is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle system to help business leaders achieve epic grow for their enterprise and their people.  

In this episode, I answer questions you give me ahead of time. I posed the question across social media: "What do you want me to discuss under the marketing, content marketing, business storytelling, improv and comedy umbrella?" And you answered. We'll discuss those topics and I'll also talk a bit about my upcoming book: "Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv." To sign up for my newsletter, visit stopboringme.com. About Kathy and the Improvised Marketing Show – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.  

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is coming out in Septembe 2016. Creating a Culture of Humor That Enables Marketing Innovation We talk a lot these days about content marketing and taking risks to create bolder, more humorous content. But that doesn't happen. Forget content; let's talk about creating a culture that gives employees responsibility to execute and fail based on ballsy ideas. Because that's how great content starts.  Join me Thursday, August 4th when we talk with Chris Lindland, CEO of Betabrand, about what Betabrand does differently and why it works so well. About Chris  As CEO of Betabrand, Chris contributed to its efforts and products: including Cordarounds, Beebeard, i-drive.com, Silicon Valley Fashion Week. He is recognized as a 2015 AdWeek Top 100 Creative. A speaker, he has spoken at places including Zappos, Chlorox, Deutsch, Nordic Commerce Summit (Stockholm), Digitalk (Sofia), University of Chicago, Pratt Institute. He is just an all around fun, smart guy.

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT 2-3 times per month.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. From Agency Partner to Social Media Influencer What do you do when the agency you helped create is up and running and you realize you want to do more in the world? Well, if you are Bryan Kramer, you seek your next challenge by writing a few books (H2H and Shareology) to help connect others. With a TED talk under his belt, Bryan has embraced his Inner Focker and asked the big question, "What can you share with the world to help change it?" A natural connector with an easy laugh, Bryan is all about being more human. And I couldn't agree more with his message. Join us April 21 when I chat with Bryan about his journey to social influencer, embracing his inner Focker (and why you should, too) and lessons he's learned along the way about the human need to connect and share. About Bryan Bryan is an international keynote speaker, a bestselling author and strategist consulting Fortune 500 clients such as Harvard, IBM, Cisco, Mastercard, Dell, NASA, NFL and many more on humanizing business through marketing and social media. He is the CEO of Purematter, a content, social and digital marketing agency in San Jose, CA.  His latest book, Shareology, made the USA Today's Top 150 Book List the week of its release, as well as #1 on Amazon in four categories.  

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT 2-3 times per month.  I help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. I would love it if you would leave a comment on the blog about the show. From Introvert to Well-Known Social Media Speaker Brian Carter, author of a number of books including Facebook Marketing and The Cowbell Princple (co-author), went from an introvert to well-known social media consultant and speaker. At one point, he was even told he wouldn't have a speaking career worth noting. Today, Brian is one of the most well-known Social Media speakers out there known for his practicality, humor and ability to connect with audiences.  Join me Thursday, April 14, for a podcast that will make you laugh and learn - and leave you feeling motivated and excited about your own journey, and telling it! About Brian  With a background in digital media and in comedy, Brian Carter is a 15-year digital marketing veteran and popular keynote speaker (with clients like NBC and Microsoft, but also small businesses and franchises) who delivers entertainment, motivation and practical takeaways. The Brian Carter Group offers results-focused implementation, ideation and innovation to boost profits for growth-minded businesses.     

Welcome to The Keeping it Human Improvised Marketing Show  I am Kathy Klotz-Guest, founder of Keeping it Human, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. How to Find and Hone Your Content Voice Your content's secret sauce depends on your voice. How do you hone it so it works for your organization? Join me as I chat with one of my favorite content people who helps dial LinkedIn's marketing content to 11, Jason MIller. Jason worked in music for 10 years before moving to B2B. Today, he helps shape LinkedIn Marketing's voice and he uses his personality to do it. Get ready to turn up your content voice to a Spinal Tap 11. About Jason Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals.  Before B2B, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns and creating remarkable content and tracking the ROI, he is winning awards as a concert photographer, singing 80's metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner and has presented at numerous industry conferences including Dreamforce, Social Media Marketing World and more.  

Welcome to The Improvised Marketing Show! I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT twice each month.  We help organizations, execs, and their teams humanize their most important stories! And we do it with fun and humor. As always, we are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Or email me: kathy@keepingithuman.com! Brand Storytelling: Finding Your Message in the Messy You are a busines owner and young mom celebrating your new roles when life throws you a curveball: you are diagnosed with lung cancer, and you never smoked. What do you do? How do you pick up, move forward, and use that as fuel to hone your personal and brand stories? Well, if you are Felicia Slattery, author and speaker, you fight hard, keep going, and grow your business. You turn messy into a message with a mission. Join me for a great chat with the wonderful Felicia Slattery at 11AM PDT Thursday! (NOTE: special time!) Felicia Slattery, M.A., M.Ad.Ed., is on a mission to motivate, inspire and train experts, business owners, entrepreneurs, CEOs and celebrities to create meaningful connections through effective communication and public speaking. The Amazon  #1 best-selling author of “Kill the Elevator Speech,” and “21 Ways to Make Money Speaking” is also the creator of the Signature Speech™ system and is an internationally-acclaimed, award-winning speaker. Felicia presents to audiences large and small on topics related to communication, speaking, and being a successful entrepreneur in spite of everything life can throw at you. 

Welcome to Improvised Marketing Show – A viral marketing show with serious tips and a sense of fun. Organic and jargon-free! I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. How do you tell your story when your service, product, or technology is new to the world? It's a question I get a lot and a good one. The truth is it's not all that different from the way we communicate anything - with great stories. We'll talk about this and more on the podcast Thursday, February 25th at 3:30 PM PDT. Join me. Got questions for me? Email me at kathy (at) keeping it human (dot) com.

In this podcast, the first of 2016, I will be talking about how to streamline and humanize your communications with prospects and customers this year. Mindfulness is a human operating system and we need to think differently about not just our content; (the what) we need to think diffferently about *how* we communicate. How we communicate can destroy or add value. And we all want to be in the "add value" column.   Happy New Year - no let's go out and Humanize! Kathy Klotz-Guest  

Comedy in Marketing: Easy Ways to Lighten Up! As a marketing storyteller, improviser and stand-up comedian, I know how powerful comedy can be in marketing. Too often companies shy away from it because of fear of failure. Join me Tuesday, Nov 17 at 3PM PDT - a special time - for an always fun chat with author David Nihill about easy ways to add in comedy to your content marketing and speaking. David is the founder of FunnyBizz, the author of this bestselling book, (Do You Talk Funny) an Inc columnist – and trains folks from companies like LinkedIn, Gumroad and Nasdaq how to add humor to public speaking. He is known to do stand up comedy and he finished runner up in the Moth's largest US story telling competition.

I love this model: It's called the 7-Step Story Spine created by Kenn Adams. I have written about it many times and have used it for years. I learned this model in improv theater - yes, the stage! The stage is where great storytelling happens that takes us on an emotional journey that we care about. It's just one approach to getting started, and, as you get more experienced and comfortable with the main pieces, you can adapt, extend, add on to this model. It's a great, simple way to think through narrative structure for any story. The 'once upon time' approach is a universal method that we all recognize and it models not only how great stories move through different elements; it works because that's how our human brains think. In stories!  

After a 4-month hiatus, I am back!  Today, we will be talking about where business storytelling, enjoying a renaissance of sorts, is headed. A resurgence is a great thing and storytelling itself - the oldest and original social medium for humans - is evolving in the business world.  In doing my work, chatting with fellow story practitioners and in doing research for a book, here is what I believe the next wave of storytelling will look like, and much of it involves getting out of the way and empowering others. In short, business storytelling is about influence, not control. We'll chat about six ways storytelling is changing on today's show.    

Welcome to Jargonorrhea Live – A viral marketing show for leaders. Serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.   Business Storytelling - The Power of Vulernability Often times, business storytelling fails to create emotional resonance that sticks. And in many cases, these stories fail because they lack vulnerability.  Yet, vulnerability is key to not only great storytelling; it's key to differentiation. Join me July 30th at 3:30PM PDT for a podcast on the power of vulnerability to create better and more differentiated stories.

  Welcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.     Whoever Tells the Best Story Wins. Great stories win marketplaces. Business Storytelling is a critical skill for companies, teams and entrepreneurs today. Are we telling the right stories? Are we too superficial? Join me May 28 when Annette Simmons, author of the Story Factor  and Whoever Tells the Best Story Wins (now in its second edition) joins the podcast. She is a storyteller's storyteller and this is going to be a lot of fun!   About For two decades, Annette has inspired audiences to find and tell powerful stories that spread new ideas, build collaboration, and facilitate innovation.  After writing Territorial Games and A Safe Place for Dangerous Truths, Annette wrote The Story Factor, (chosen as One of the Best 100 Business Books of All Time by 1-800-CEO-READ) and Whoever Tells the Best Story Wins now in a second edition and just released in May of 2015)

Welcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world. This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Facebook Marketing Lke Google, Facebook keeps changing – its capabilities, algorithm, and ad technologies - and that means keeping up with constant changes. What are the biggest things you and your marketing team should be thinking about when it comes to growing your business through Facebook? That's what we will be discussing on the next episode . Join Andrea Vahl, aka "Grandma Mary," and I for a spirited chat on Thursday, May 21st. About Andrea Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner.  She uses her comedy skills to blog as a slightly cranky character, Grandma Mary at www.AndreaVahl.com.  She has presented at Social Media Marketing World and New Media Expo and was named 50 Favorite Online Influencers of 2014 on Entrepreneur.com and Top 30 Women in Social Media by Boom Social.   

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show normally airs Thursdays at 3:30 PM PDT.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world. This podcast is all about making marketing more human and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.   Banish Boring Content Even if you are in B2B, there is no excuse for boring content today. In a world of too much noise, you have to stand out. Your marketing can and should be fun. Join me Thursday, April 23rd, at a special time - 1:30PM PDT - with British copywriter extraordinaire and creator of the funny video channel, AmyTV: Amy Harrison. Now you get two funny ladies in one podcast! About Amy Harrison is a copywriter, content trainer and owner of Write With Influence: an online resource that helps business owners write better marketing content faster and easier. She is also the host (and many of the characters) of AmyTV: an online comedy sketch show all about writing compelling business copy.      

Welcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.   Shareology - Why Humans Share People only share content they value, that is relevant to them, and that makes them look and feel good. Does your content do that? Join me Thursday, April 9th when Bryan Kramer, CEO of Pure Matter and author of H2H, and I talk about why people share and what your organization can do to create content that people value and share. We're both advocates of humanizing business! About Bryan As President/CEO of PureMatter, Bryan's leadership has steered the agency to consistent growth over the last 10 years, earning it a spot as one of the fastest growing private companies in Silicon Valley for over five years by the San Jose/Silicon Valley Business Journal. Bryan was  listed as #26 by Kred as a Global Top CEO Influencer on Social Media and as one of The Top 50 Social CEOs on Twitter in the world by the Huffington Post. .

Welcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Humor in Marketing - BetaBrand Style Betabrand CEO Chris Lindland built his company using funny memes on the Internet to sell pants! With humor and fun, he turned BetaBrand into an organization well known for being different, fresh and current with Internet-inspired themes. How did they do it? What tips can marketing organizations glean? Join me Thursday, Feb 26 for a conversation with BetaBrand CEO Chris Lindland.  

Persuasion and Influence Marketing Today Few people have written about persuasion and neuromarketing recently like Roger Dooley. For many years, marketers aimed at the rational side of customers' brains. Selling features and benefits doesn't work. We have to reach customers' brains in a different way in order to persuade. Join me Thurs, February 12 for a chat with Roger where marketing meets neuroscience. About Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company.

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world.  We are a jargon-monoxide-poisoning free zone. Let me know what you think and what you want more of: email kathy (at) keepingithuman dot com. Welcome to the Funnel: Turn Your Marketing Tactics up to 11 Content marketing remains a top priority for marketers. While there is no shortage of content, there is often a dearth of compelling content at the top of the funnel.  There doesn't need to be - find out how to add some personality and flavor to your social media + content marketing. Join us for a great conversation with Jason Miller of LinkedIn and author of Welcome to the Funnel on Thursday, Jan 29th. About Author of Welcome to the Funnel, Jason leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing. Previously he was the senior manager of social media strategy at Marketo. He spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, and singing 80's metal karaokea. Jason is a speaker and frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger.          

Welcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun. I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. The Cowbell Principle plus Bonus! Everyone has a gift, or cowbell. Named after the hilarious SNL sketch with Will Ferrell, The Cowbell Principle is a book for leaders and entrepreurs who want to play up their differentiation. Join me November 20th for a chat with Brian Carter and Garrison Wynn, authors of The Cowbell Principle, at a special time: 2:30PM PDT. Plus: they are offering a special giveaway on this podcast: 20 free kindle copies of the book! About Brian Carter, internationally bestselling author of three books: The Like Economy, LinkedIn for Business and Facebook Marketing, is one of the best known names in digital marketing and social media and is respected as an international authority on how organizations can generate bigger business results. Garrison is the author of the Amazon.com bestseller The REAL Truth About Success, has contributed weekly to The Washington Post, and has coauthored with Stephen Covey. He has presented to some of the world's most effective leaders.            

Welcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog…   Forget Marketing - Speak Human Human can sometimes be a buzzword; yet it matters. Customers connect with emotional content. What does that mean, and how can we speak human? Join me Oct 30th for this jargon-free (as always) podcast!  

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Follow Kathy. Applied Improvisation and Product Design Applying improvisation to communication, teamwork and leadership has received a lot of business press lately. Improvisation principles can also be used in marketing areas including product design and usability. Join me Oct 23rd when we chat to Jessie Shternshus, a fellow Applied Improv Network member, about how improv principles can improve design. About As the founder and owner of The IMPROV EFFECT, Jessie weds her lifelong passion for and expertise in applied improvisation with the fast paced demands of the corporate world. In her classes she helps people become better listeners, team players, leaders, and communicators. Her physically engaging and playful workshops are relevant to all fields of life; participants of her workshops vary from college professors to engineers and from web developers to lawyers. Jessie gained her formal education at USF and NYU. Throughout her career she has worked with Fortune 500 companies and companies such as CBS, Johnson & Johnson, Expedia, Getty Images and Celgene.  

Jargonorrhea Live - A Viral Marketing Show I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Follow Kathy. Social Media Shakeup 2014 - What's New, Old, and Needed What's new in the world of social media marketing? What should organizations be doing? Join me October 9th when my guest, Robin Fray Carey, founder of Social Media Today, joins me for an update on what we need to be doing better when it comes to social media marketing. AboutRobin Robin Fray Carey founded Social Media Today LLC, in 2007.  Prior to that, she ran a media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media, and is an advisor to Social Week, Social Media Today's sites have been the recipient of numerous awards, including a Shorty Award for Best Green Site and a Society for New Communications Research Corporate Communications.  She is the past co-chair of the Women's Refugee Commission, on whose board she served for 9 years.  Follow Robin

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world through fun, inspiring content. This podcast is all about making marketing and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.  Follow Kathy    A Conference and Movement It's time to bring the fun back to content marketing! Last June, I attended the first ever FunnyBizz Conference (this one in SF). And some, like me and my guest, David Nihill, co-founder of FunnyBizz, have backgrounds in comedy. Join me Thursday, Sept 11, at 3:30PM PDT when we chat about FunnyBizz, why marketing needs it, and how we might just be seeing a movement, thankfully.   About David was born in Dublin, Ireland. After graduating with a Master's Degree in Business in 2003, he moved to San Francisco where he worked for the Irish government; he has been involved with startup companies ever since. He is the Co-Founder of FunnyBizz Conferences, a community conference series helping content creators tap into the power of storytelling, comedy and improv to create better content.  He is also the Founder of Comedy for a Spinal Cause. He has performed stand-up comedy at Northern California's leading clubs including Cobbs and the Punchline even though most people don't understand his accent. 

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world. This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.  Follow Kathy.   Facebook for Business When we hear about companies who have been successful on Facebook….we think consumer companies: Starbucks, Dunkin Donuts, Lush Cosmetics, Lay's…and on and on. What about for b2b? What's different for b2b – is it really that different? What works and what doesn't?  Join me Thurs, Aug 28th, when we chat to Facebook marketer and funnyman, Brian Carter. About Brian Brian Carter, is the internationally bestselling author of three books: The Like Economy, LinkedIn for Business and Facebook Marketing. He's s one of the best known names in digital marketing and has been in the game for 15 years. He's keynoted and developed marketing programs and strategies for companies of all sizes, including Microsoft, Universal Studios, The U.S. Army, The World Health Organization, NBC, PrideStaff, and Dramamine. Brian has been on Bloomberg TV and has taught digital marketing to more than 10,000 students. His current projects are two new books- The Cowbell Principle, and Facebook For Network Marketing. Follow Brian.

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  I help marketing executives and their teams tell their most important company, product and customer stories to the world. This is a jargon-monoxide-poisoning free zone. Leave a comment on the blog…I love hearing from you. This podcast is all about making marketing communications and content more human, fun and effective. Follow Kathy. Everybody Writes Ann Handley is a master at content and writing. Her new book, Everybody Writes, is available this Fall.  She has some cool giveaways running through 8/20 when you pre-order her book. Details are available at EverybodyWrites.com Join us for this special podcast with Ann Handley of MarketingProfs to discuss content, writing, and how to unleash your best content yet. While we normally record on Thursdays, this podcast will air Monday, August 18 at 11AM PDT/ 2PM EST. About Ann Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the forthcoming book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (fall 2014, Wiley) and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer. Follow Ann    

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Follow Kathy Compelling Content 90% of companies report that content marketing is a priority. How do you ensure that you have compelling content and the right types of content? Join us Thursday, July 31st, for a great chat with the one and only, Jason Miller of LinkedIn. Follow Jason.   About Jason Miller Jason leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking socia ROIl, he is winning awards as a concert photographer, singing 80's metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conference including Dreamforce, Social Media Marketing World , Social Fresh, and more.

I'm Kathy Klotz-Guest, founder of Keeping it Human, in the heart of Silicon Valley. We help marketing executives and teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and teams. Comment on the blog. Follow Kathy What's Funny: The Humor Code Research over the years has tried to answer the question: what makes things funny? Understanding how the brain processes humor can help marketers use it in a much better way (we hope, anyway!). Join us July 10 when we talk to Peter McGraw, co-author of The Humor Code, about his theory on what makes things funny. About Dr. McGraw, a professor at the University of Colorado, Boulder, is an expert in the interdisciplinary fields of emotion and behavioral decision theory. Most recently, he has been examining the antecedents and consequences of humor. He directs the Humor Research Lab (HuRL). McGraw holds appointments in marketing at the Leeds School of Business and in the Department of Psychology and Neuroscience. McGraw is willing to leave the ivory tower to  try his hand at stand-up at a dive bar, attending a funeral director convention, pose as a shopper at a gun show, or sing hymns at a Baptist church. His work has been covered by NPR, BBC, Scientific American, Wall Street Journal, The New York Times, and the Financial Times. With Joel Warner, he has co-authored The Humor Code: A Global Search for What Makes Things Funny.  

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Leave a comment on the blog! Follow Kathy on Twitter NOTE: Chris did not make the call...however, content was covered.   Scaling the Human Factor with Employees Among a brand's best champtions are its employees. Social is always about relationships and building trust. It's people to people interaction. Research shows that customers trust people like ourselves far more than executives.  So how do we turn employees into powerful, socially engaged advocates?  Join me June 12th for a great conversation with author Chris Boudreaux.   About CHRIS BOUDREAUX helps global brands transform their business operations through digital and social media. As an executive at a global consultancy, Chris is a globally recognized thought leader in social and digital technologies, operations, and governance. In 2011, he co-authored published The Most Powerful Brand on Earth with Susan Emerick of IBM.  He is a governing member of the Word of Mouth Marketing Association, and his site, SocialMediaGovernance.com, serves practitioners worldwide.        

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Leave a comment on the blog! Selling to Uber-Busy Prospects in a Noisy World Prospects are super-busy today. There is just way too much coming at them every day and your solutions just aren't a priority in their lives. How do cut through noise to really help prospects understand their big human needs and still create value for them? How do you become an agile seller today? Join us Thurs, May 22nd, for a great prodcast with Jill Konrath. She'll tell you how to succeed at sales today! About Jill She's an internationally recognized sales strategist and the bestselling author of SNAP Selling. It soared to the #1 sales book on Amazon within hours of its release. Her previous book, Selling to Big Companies, has been an Amazon Top 20 Sales Book since 2006. Fortune magazine selected it as one of 8 "must reads" for salespeople. Her new one – called Agile Selling – which will be out at the end of May. Jill began her sales career at Xerox. Since then, she's worked with companies like IBM, GE & Microsoft.  She's been featured on ABC News, Forbes, Fortune, Entrepreneur, New York Times and many more publications. She's on the front edge of what it takes to be successful today — with fresh strategies to help you stay at the top of your game.

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Leave a comment on the blog! Engaging Audiences with Humor and Depth Join us May 8th at 3:30PM PDT for what I know will be a fabulous, lively and fun discussion with Brian Carter about how to engage audiences on Facebook with humor and depth. AboutBrian Brian is the internationally bestselling author of The Like Economy, LinkedIn for Business, and Facebook Marketing, which have been translated into Spanish, Chinese & Portuguese. He has appeared on Bloomberg TV and in ABC News and the Wall Street Journal. For 15 years, Brian has developed strategies and built search visibility and social marketing fanbases for companies of all sizes, including well known entities such as Microsoft, Universal Studios, The U.S. Army, The World Health Organization, Hardee's and Carl's Jr.  Brian Carter delivers entertaining motivational talks on how top performing organizations can generate more revenue. His topics include modern sales methods, social media and internet marketing. Audience members include CEO's, salespeople, business owners and expert marketers. Brian's background in stand-up comedy produces presentations that are both entertaining and enlightening for attendees.       

I am Kathy Klotz-Guest, founder of Keeping it Human, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Twitter: @kathyklotzguest Visual Storytelling How can companies connect with their audiences in meaningful ways? Through images, videos, and visual social media. Join me Thurs, March 20, for a great conversation with Ekaterina Walter about the power of visual storytelling. About Ekaterina Walter Ekaterina has led marketing innovation for brands such as Intel and Accenture, and is CMO of Branderati. She is the author of the bestseller Think Like Zuck and co-author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.  She has been featured on CNBC, ABC, NBC, Fox News, Forbes, WSJ, Inc., Huffington Post, and more. Twitter: @Ekaterina.

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Adding Humor to B2B Humor is a key pattern disruption device and it's increasingly important in a noisy world. In this episode, I'll discuss some of my favorite examples and tell you why they worked and how you can weave fun and humor into your b2b marketing. Drop us a line at the show with your questions and comments: kathy at keepingithuman.com.

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. So laugh, learn, enjoy! And share with your friends. Humor is about connecting with people Improv and Comedy can teach us a lot about great marketing. My 20 years in sketch, stand-up and improvisation have taught me as much about connecting with audiences as my 20 years in marketing has. Probably more! What are those lessons? Join me Thursday, March 6, and find out! Got questions for the show? Email me: kathy@keepingithuman.com.

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams. Content Marketing Content marketing is not a new concept - yet, it's undergoing some big changes. What are the key trends? What do you need to do differently this year? Join me Tuesday, February 11, at 10:30AM PDT for a special one on one with the one and only, Ann Handley of Marketing Profs! About Ann Cited in Forbes as the most influential woman in Social Media, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. The book has been translated into nine languages.

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing execs and their teams tell their best and most important company, product and customer stories to the world in human-speak. We are a jargon-monoxide-free zone. Our show is created especially for marketing execs and their teams. Your Marketing Story Resumes are dead. You need to tell your story using LinkedIn in a dynamic, fresh way that brings together visual content and customer outcomes. So how do you keep your personal and/or company profile from flatlining? Join me Jan 30th at 3:30PM PDT for a great chat with one of my fave LinkedIn peeps, Chuck Hester.  Email kathy@keepingituman with your questions and don't forget to leave a comment on the blog after the show! About Chuck A LinkedIn power connector with more than 13,000 direct connections, Chuck is a sought-after expert on the subject of using LinkedIn for media relations, building contacts, and for personal and professional branding. He's addressed conferences in Canada, Australia and throughout the United States. The Chief Connections Officer at Chuck Hester Enterprises, Chuck helps businesses get their stories told through influencer relations, great PR strategies and hard work.  He also offers LinkedIn Corporate Boot Camps for businesses. He is the author of Linking in to Pay it Forward. Follow Kathy Follow Chuck

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. (note: except for this episode!) Keeping it Human helps marketing executives and their teams tell their most important company, customer and product stories. This show is a jargon-monoxide poisoning free zone.  Our show is created for marketing execs and their teams. Plant a Content Garden Today, content is as important as ever. And Google has changed SEO again to make content more contextual and relevant.  Are you ready? Do you have the right content? What's important and what's changed in the last year? Join us Thursday, Jan 16th, for a discussion on content with my SNCR.ORG social media friend and colleague, John Cass.  It's about to get real up in here on content! About John John Cass has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing SEO, content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, and is a Past President of the Boston American Marketing Association. He has worked at various brands, including Forrester, 48hourprint.com; plus a number of content and interactive agencies. He and I met at the Society for New Communications Research, www.sncr.org.

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing and business execs, and their teams. Lighten Up, B2B!Humor IS Human. B2B Marketing isn't known for humor. It's changing - slowly - but thankfully. The rate at which content is created is mindnumbing and there is more coming at each of us every day. Imagine being in your customer's or prospect's shoes. Stop with the same-old marketing tactics. Make 2014 the year you lighten up your marketing - have some fun, create more meaningful conversations and set your brand apart. Join me Thurs, Jan 9. for afabulous and fun chat with one of my favorite marketing funnymen, Tim Washer.  It will add 50 points to your humor quotient! And it'll be a hell of a lot of fun. About Tim Tim Washer is a Webby-nominated producer, comedy writer, and conference speaker. He's contributed to SNL, Conan and The Onion Sports Network.  In his corporate life, he led social video production for IBM's Smarter Planet campaign, and is now senior marketing manager at Cisco. His video work has been featured in AdAge, ADWEEK, FastCompany and The New York Times.   

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley.   Keeping it Human is about using human-speak and marketing storytelling to drive results. We are a jargon-monoxide-poisoning free podcast. Innovation Leadership, Agility and Applied Improv Improvisation has reached a tipping point in business. It's taught in b-schools and used by top companies to teach employees to be more innovative, adaptable, and to improve business performance. As an improviser and marketer, I know adaptability is critical to market success in dynamic environments. Join me Thursday, Dec 12, for a chat with my fellow improviser-in-chief, Kat Koppett, about how to apply improv to increase your agility and innovation leadership!  About Kat Kat is the Founder of Koppett and Company, a company that specializes in personal and professional performance.   She is the author of Training to Imagine: Practical Improvisational Theatre Techniques to Enhance Creativity, Teamwork, Leadership, and Learning. Kat has designed and delivered programs for such diverse clients as the Clinton Global Initiative, Apple, Chanel, Eli Lilly, GE, and more in places such as India, Brazil, Paris, Budapest and Oklahoma. Her areas of focus include executive coaching, leadership, communication, and creativity facilitation. She has given two TEDx talks on the use of improv to enhance non-theatrical performance. Kat performs with and is a Co-Director of The Mop & Bucket Theatre Company   Her most fulfilling improv gig is playing Mama to daughter, Lia.

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  We are about human speak and stories that get results. We focus on great guests without the jargon-monoxide poisoning. Email: kathy@keepingithuman.com Creating Your Story No doubt about it – you must tell a compelling story about your brand, your business and yourself in order to get traction.  I think we reached an inflection point last year – 2012 we saw the resurgence of storytelling as a key part of organizational strategy. What do businesses and entrepreneurs need to understand most about storytelling today? How do you get to the heart of that story? Join me for a great conversation with the storyteller's storyteller, Michael Margolis of Get Storied. Get your story on! Michael Margolis Michael is the CEO of Get Storied, an advisory and learning company devoted to transformational storytelling. For over a decade, he's worked as a story architect - helping CEOs and CMOs redefine how the world perceives their brand, cause, or message. Clients include AARP, Audubon, Bloomberg, NASA, and Zappos. Michael is an anthropologist by training and an entrepreneur by trade. The son of an inventor and artist, he is committed to the biggest stories of our age. His work and ideas have been featured in Fast Company, Brandweek, and Storytelling Magazine. Michael is also an evangelist for the global storytelling movement, serving a community of 15,000 change-makers who believe in the future of storytelling. Based in NYC, Michael is left-handed, color-blind, and eats more chocolate than the average human. 

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. (except this episode!) Keeping it Human is about human speak that gets results. We focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we recommend our competition. Email: kathy@keepingithuman.com The Humorous Journey of Entrepreneurship We've romanticized the startup journey in movies and literature. The truth - it's hard work and the roads to success are littered with failures and huge lessons. The reality - if you can't laugh and learn, entrepreneurship may not be for you! Join me for a special podcast (Hey, Thursday the 28th is Thanksgiving!) on Tuesday, the 26th where we talk with Kriti Vichare about startup life lessons, innovation, and have a few laughs! About Kriti Vichare Kriti is the illustrator and co-founder of #entrepreneurfail: A Humorous Look at Finding Success, a comic to teach lessons about the ironies about starting a company. She is also the co-author and illustrator of the forthcoming comic book: "Cheating on your Corporate Job: A Comic Look at the Startup Dream". Her comics have been seen on Forbes.com and Yahoo! Small Business Advisor among other publications. Kriti is also the founder of IdeaKube, a company that facilitates brainstorming and collaboration  for organizations through ‘ideation parties'.  Kriti was a  marketer at PepsiCo and Kraft Foods. She holds an MBA from NYU Stern and a MS and BS from Carnegie Mellon University.  Connect with her at http://about.me/kritivichare

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. (note: except for this episode!) Keeping it Human is about human speak, not marketing speak, that gets results. We focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we recommend our competition. Plant a Content Garden Today, content is as important as ever. And Google has changed SEO again to make content more contextual and relevant.  Are you ready? Do you have the right content? What's important and what's changed in the last year? Join us Thursday Nov 21st, at a special time - 2PM PDT (note: we normally record at 3:30PM PDT!) for a discussion on content with my SNCR.ORG social media friend and colleague, John Cass.  It's about to get real up in here on content! About John John Cassis the Director of Digital Marketing for McDougall Interactive. John has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing SEO, content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, and is a Past President of the Boston American Marketing Association. He has worked at various brands, including Forrester, 48hourprint.com; plus a number of content and interactive agencies. He and I met at the Society for New Communications Research, www.sncr.org.      

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. Keeping it Human is about human speak, not marketing speak, that gets results. We focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we recommend our competition. Every workplace must be 'human' Corporate structures of the early 20 century don't work today. While some workplaces are innovative; others stifle innovation and human ingenuity. Employees want meaningful work, they want to be respect, they want flexibility, and they want human workplaces. If employees aren't treated well, they can't take care of customers well. It is that simple. So what does it mean to be a human workplace and how do we get there? Join me and my guest, The awesome Liz Ryan, Nov 14th at 3:30PM PDT for a kick-ass conversation! Email questions: kathy@keepingithuman.com Visit the human workplace:http://www.humanworkplace.com About Liz Ryan Liz Ryan is CEO of Human Workplace, a former Fortune 500 Human Resources VP and the world's most widely-read career and workplace advisor. Liz is shaking up the traditional career marketplace and helping working people around the world take charge of their careers. Liz reaches 30 million readers per month via Business Week, Yahoo!, TIME.com, Harvard Business Review, LinkedIn, the Denver Post and Huffington Post. Liz is a commentator for CNN, MSNBC, BBC Radio, NPR, and an advisor to her fans around the world. Liz is the author of "Happy About Online Networking: the Virtual-ly Simple Way to Build Professional Relationships." Liz and her husband Michael live in Colorado with their five kids. When she's not writing, speaking or drawing, Liz sings opera professionally.  

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs most Thursdays at 3:30 PM PDT. Keeping it Human is about human speak, not marketing speak, that gets results. We focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Story Strategy The key to great content is having an overarching company story and story strategy. Who are you in the world? How do you make a difference in customers' lives? Your story is a strategic GPS that drives your content. Without knowing your core story - your content has no cohesive glue. Join me Thursday, October 3rd! We'll be talking about the power of a core story and how that can drive a 'human' content strategy. Got questions? Email me: kathy@keepingithuman.com! Have fun, learn stuff! Now with more gluten!  

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs most Thursdays at 3:30 PM PDT. Keeping it Human is about human speak, not marketing speak, that gets results. We focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Cartoons Can Teach Us A Lot About Marketing In a world of too much noise, the most difficult part of reaching customers is connecting – being brief and meaningful. This is where cartoons can teach business owners, entrepreneurs, marketers tons. Those short captions that get to the whole story – yep, that's about as much time as you have to reach your audience today! Join me Thurs, September 19th, for a lively chat with cartoonist Liza Donnelly about  humor, and why marketing can learn a hell of a lot from cartoons. About LizaDonnelly Liza Donnelly is a cartoonist and writer for The New Yorker Magazine, Forbes.com and WomensEnews.org. As a public speaker, she delivered a very popular TED talk, and travels as a cultural envoy for the US State Department. Donnelly is the author/editor of fifteen books, among them When Do They Serve The Wine?;  Funny Ladies: The New Yorker's Greatest Women Cartoonists and Their Cartoons,  a history of women cartoonists. Her new book is titled Women On Men, due out in 2013. She is a charter member of Cartooning for Peace, and is one of the founding members of the US chapter of the international cartoonists' organization FECO. She conceived of and edits World Ink.org, a site of cartoons from contributors around the globe. She has curated numerous exhibits of international cartoonists, here and abroad.

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. Our show is every Thursday at 3:30 PM PDT. Keeping it Human is about human speak, not marketing speak, that gets results. You can hear all show on blogtalkradio. You can also catch them on my website, www.keepingithuman.com, and we're on iTunes and stitcher. With this show, we focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition.     Human Communications What does it mean to "Keep it Human" in the way you communicate? Great leaders don't communicate - they *connect.* And they make it look easy. How can you be a more human, powerful and effective communicator? What are the things that all great communicators do? Join me Thursday, August 22nd, and find out! Listening to this podcast will increase your HCQ - your 'human communications' quotient.  After all, 92.3% of all audiences are, in fact, human!    

I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into stories that get results! With this show, we focus on great marketing and communications tips and fun guests without the spin.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Content Trends: The Rise of The Mobile Audio Podcast Mobile audio content has exploded, and it has become a key part of a solid content strategy. What are the trends? What should companies be thinking about? What works when it comes to audio podcasts and who is doing it well? Join us on August 15th for a lively chat (as always) with the awesome Co-Founder and CTO of Stitcher, Peter de Vroede. About Peter Peter directs the development of the company's mobile audio technology for the iPhone, BlackBerry, and other devices. He has worked on a wide range of projects, including major motion pictures, consumer software products, Top 10 video games, and NASA missions. With over 20 years of experience in media-technology development, Peter has been a senior technologist at Xerox PARC, Disney, Adobe, Macromedia, and Electronic Arts; he is credited in over $750M worth of software products. Peter received both an MBA and a BA from UC Berkeley. In his spare time he zooms around on his skateboard, hangs out with his wife and twins, and enjoys the Bay Area's great outdoor activities.

I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into stories that get results! With this show, we focus on great marketing and communications tips and fun guests without the spin.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Content, Employee Experts, and the Social Enterprise On the front lines of huge content, big data and employee advocate programs, IBM has managed to successfully lead a number of social  shifts. How does a large company empower employees to build both personal influence, and be powerful company brand advocates? What are the lessons in becoming more content-driven / employee content-driven? What about big data? Join us Thurs, Aug1, for an insightful chat with IBM's Susan Emerick. About Susan Emerick leads global enterprise social business programs for IBM, a company with more than 430,000 employees. A passionate marketer and speaker, she enjoys redefining marketing “as we know it” as a result of emerging technology & big data. In 2008, Susan co-founded a social insights practice at IBM, to continuously apply social listening insights to marketing planning and social engagement. In 2011, Susan was named to the iMedia Top 25 Internet Marketing Leaders and Innovators, an annual list of cutting-edge creative professionals, strategists, and  innovators. Susan uses her expertise to influence the standards of word of mouth research and measurement. Her book, The Most Powerful Brand on Earth, How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media which she co-authored with Chris Boudreaux will be available in September.

I'm Kathy Klotz-Guest, podcast host and CEO of marketing firm, Keeping it Human. We turn marketing-speak into human speak and stories that get results! With this show, we focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition. Creating Customer Delight in a Digital World 'Delighting the customer' is the cornerstone of great marketing, customer engagement, and customer referrals. With the explosion in social media, there are new ways to increase customer service and amplify the customer delight factor. How can we delight customers today? Who is doing it well? What must businesses do to increase delight? Join us Thursday, July 25th, for a great conversation with CEO of CustomerThink.com, Bob Thompson. About Bob Thompson, Founder and CEO of CustomerThink.com Bob Thompson is founder and CEO of CustomerThink Corporation, an independent research and publishing firm specializing in customer-centric business management. He is also founder and Editor-in-Chief of CustomerThink.com, the world's largest online community dedicated to helping business leaders develop and implement customer-centric business strategies. He is a popular keynote speaker in conferences and seminars worldwide.  In 2013, his book on Customer-Centric Business Management will be published, revealing the five habits of top-performing companies.