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Nostalgia Hunters returns to the channel very soon with more episodes of Alex and Brett trying to recapture their childhoods through discontinued snacks, so to celebrate, here's a special in-depth interview with candy expert Jason Liebig, who's truly seen some shit out on there on his quest for old packaging. Check him out @CollectingCandy on all socials and at CollectingCandy.com!
Writer, editor, producer and actor Jason Liebig joins Tim to talk about the Sears Wishbook. Jason is the creator of a website called WishbookWeb.com, which has archived complete, high-quality scans of Sears Wishbooks and other holiday catalogues going back to 1933. In this episode, we talk about a holiday tradition sure to bring a smile to your face. This episode was first released on December 10, 2018. https://traffic.libsyn.com/secure/shapingopinion/Encore_-_Sears_Wish_Book.mp3 The very first Sears Wish Book was published in 1933. It featured dolls, a Mickey Mouse Watch, Lionel electric trains, fruitcakes, chocolates and even live, singing canaries. The store catalogue was 87 pages long, and featured 25 pages of toys for kids and 62 pages of gifts for adults. The Sears Wish Book grew over the decades, so that by 1968, it totaled 605 pages. And in 1998, it went online with Wishbook.com This year, Sears will not publish a Wish Book, but that is not stopping many from revisiting their childhoods through a website called WishbookWeb.com. Jason Liebig is the man behind it. Sears Wish Book History The first Sears Wish Book came out in 1933. Prior to that, in 1896 the Sears general catalogue included wax candles for Christmas trees. But 1933 was the first year Sears devoted a full catalogue to Christmas. The term Wish Book was an informal name. The real name was Sears Christmas Book Catalogue. The company made it a tradition to put colorful, warm Christmas scenes on the cover. The company published the book annually from 1933 until 1993. The Chicago Tribune once described The Wish Book as, “so central to holiday expectations it read like a catalog of middle-class American Aspiration … To flip through one today is to see what we thought our homes and holidays should look like.” The Wish Book was delivered early. It would usually appear in mailboxes during the late summer right when the school year started. Links WishbookWeb.com CollectingCandy.com The Sears Christmas Wishbook, A Holiday Tradition, Sears Unsung: The Sears Wish Book, a Ghost of Christmas Past, The Chicago Tribune Sears' Wish Book Shown Through the Years, Business Insider About Wishbook Web WishbookWeb.com first launched in 2006, with the initial scanning project having started a year earlier in 2005. From the outset, the goal of the WishbookWeb project has been to archive, preserve, and share the wonderful holiday gift catalogs of the past – making them freely-available to anyone with a web browser. Inspired by the pioneering work of websites like Plaidstallions and MegoMuseum, who had already been sharing select pages of vintage catalogs online, our goal was to build upon that idea by sharing entire volumes, every section and every page. As you see it now, WishbookWeb represents the product of hundreds of hours of work to create the current archive. About this Episode's Guest Jason Liebig Jason Liebig is a New York City based writer, editor, producer, actor and host. After spending much of his early career in the comic book business, most notably as an editor for Marvel Comics' X-Men, he has since split his time between developing his own properties while still consulting and working on others. In addition to his work with WishbookWeb, Jason is one of the country's premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. He operates a web site called CollectingCandy.com. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted for The Smithsonian, The Baseball Hall of Fame in Cooperstown, and New York's Museum of Food and Drink and more. His knowledge of vintage brands and packaging (as well as his singular archive of vintage packaging materials) has allowed him to serve as art department consultant on such period television productions as AMC's Mad Men and...
00:22 - Cap'n Crunch was created by Pamela Low in 1963. 01:50 - Urban Dictionary defines Cap'n Crunch Mouth as "When the roof of your mouth gets all torn up after eating Cap'n Crunch or some other rough food." 02:23 - Underunderstood: The 9/11 Hoax That Wasn't 03:15 - The Try Guys: Eugene Ranks The Most Popular Cereals 07:11 - A collection of tweets claiming Cap'n Crunch has shrunk 08:21 - My Brother, My Brother and Me 16:20 - Partially hydrogenated oils (or PHOs) were deemed to be no longer classifiable as GRAS (which means "Generally Recognized as Safe") by the FDA in 2015. 16:29 - Here are photos of a box of Cap'n Crunch from 1995 with "partially hydrogenated cottonseed oil" listed as an ingredient. It seems to have been replaced with "palm and/or coconut oil" in Cap'n Crunch currently sold in the United States. 18:38 - Jason Liebig on Twitter 18:44 - CollectingCandy.com 21:53 - Jason's Instagram is fun but his Flickr is INCREDIBLE 23:06 - Rockin' the 80’s – Tale of the 30-Year-Old Snickers 23:50 - New York Times article from 1994 about the Doritos redesign 25:05 - An archived version of Wikipedia featuring "Hot and Cold Nerds." 25:16 - Nerds Hot and Cool - Discovered!! A CollectingCandy.com World Premiere!! 25:49 - Statement from Quaker Foods 27:17 - Cereal Time TV - Gabe Fonseca's YouTube channel 27:46 - Gabe Fonseca on IMDB 27:48 - Gabe eating Cap'n Crunch from the 90s on YouTube 28:19 - Screenshot of Gabe holding old Cap'n Crunch up to the camera 29:46 - Gabe's measurement on the vintage Cap'n Crunch box 30:16 - Billy's photoshop to determine the size of 90s Cap'n Crunch 34:45 - Official written statement from Cap'n Crunch Episode artwork by Phil Robibero
Writer, editor, producer and actor Jason Liebig joins Tim to talk about the Sears Wishbook. Jason is the creator of a website called WishbookWeb.com, which has archived complete, high-quality scans of Sears Wishbooks and other holiday catalogues going back to 1933. In this episode, we talk about a holiday tradition sure to bring a smile to your face. https://traffic.libsyn.com/shapingopinion/The_Sears_Wishbook_auphonic.mp3 The very first Sears Wish Book was published in 1933. It featured dolls, a Mickey Mouse Watch, Lionel electric trains, fruitcakes, chocolates and even live, singing canaries. The store catalogue was 87 pages long, and featured 25 pages of toys for kids and 62 pages of gifts for adults. The Sears Wish Book grew over the decades, so that by 1968, it totaled 605 pages. And in 1998, it went online with Wishbook.com This year, Sears will not publish a Wish Book, but that is not stopping many from revisiting their childhoods through a website called WishbookWeb.com. Jason Liebig is the man behind it. Sears Wish Book History The first Sears Wish Book came out in 1933. Prior to that, in 1896 the Sears general catalogue included wax candles for Christmas trees. But 1933 was the first year Sears devoted a full catalogue to Christmas. The term Wish Book was an informal name. The real name was Sears Christmas Book Catalogue. The company made it a tradition to put colorful, warm Christmas scenes on the cover. The company published the book annually from 1933 until 1993. The Chicago Tribune once described The Wish Book as, “so central to holiday expectations it read like a catalog of middle-class American Aspiration … To flip through one today is to see what we thought our homes and holidays should look like.” The Wish Book was delivered early. It would usually appear in mailboxes during the late summer right when the school year started. Links WishbookWeb.com CollectingCandy.com The Sears Christmas Wishbook, A Holiday Tradition, Sears Unsung: The Sears Wish Book, a Ghost of Christmas Past, The Chicago Tribune Sears' Wish Book Shown Through the Years, Business Insider About Wishbook Web WishbookWeb.com first launched in 2006, with the initial scanning project having started a year earlier in 2005. From the outset, the goal of the WishbookWeb project has been to archive, preserve, and share the wonderful holiday gift catalogs of the past – making them freely-available to anyone with a web browser. Inspired by the pioneering work of websites like Plaidstallions and MegoMuseum, who had already been sharing select pages of vintage catalogs online, our goal was to build upon that idea by sharing entire volumes, every section and every page. As you see it now, WishbookWeb represents the product of hundreds of hours of work to create the current archive. About this Episode's Guest Jason Liebig Jason Liebig is a New York City based writer, editor, producer, actor and host. After spending much of his early career in the comic book business, most notably as an editor for Marvel Comics’ X-Men, he has since split his time between developing his own properties while still consulting and working on others. In addition to his work with WishbookWeb, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. He operates a web site called CollectingCandy.com. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted for The Smithsonian, The Baseball Hall of Fame in Cooperstown, and New York’s Museum of Food and Drink and more. His knowledge of vintage brands and packaging (as well as his singular archive of vintage packaging materials) has allowed him to serve as art department consultant on such period television productions as AMC’s Mad Men and The Goldbergs on ABC as well as feature films like Stephen...
The Rabbit Hole crew welcome CollectingCandy.com's Jason Liebig to the show. This time, they head back to Wikipedia but add the restriction that they can only use junk food links to get around. This episode is full of sugary goodness!
The Rabbit Hole crew welcome CollectingCandy.com's Jason Liebig to the show. This time, they head back to Wikipedia but add the restriction that they can only use junk food links to get around. This episode is full of sugary goodness!
It's our first cavity inducing episode. Well, maybe our second cavity inducing episode after Episode 19 about sodas. Anyway, Jason Liebig from CollectingCandy.com occupies the fourth chair for a discussion of all things candy. We learn about Jason's collection/obsession, talk over some of our favorite candies, and eventually find our nougaty center. This week's Nerd To-dos include a nerd's quest to visit Popeye's Chicken and a special story about hanging out with one of the Jimmy Olsens from Lois & Clark.
It's our first cavity inducing episode. Well, maybe our second cavity inducing episode after Episode 19 about sodas. Anyway, Jason Liebig from CollectingCandy.com occupies the fourth chair for a discussion of all things candy. We learn about Jason's collection/obsession, talk over some of our favorite candies, and eventually find our nougaty center. This week's Nerd To-dos include a nerd's quest to visit Popeye's Chicken and a special story about hanging out with one of the Jimmy Olsens from Lois & Clark.