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The Connected Yoga Teacher Podcast 204: What to Charge for Online Yoga with Shannon Crow Description: As a result of the COVID-19 pandemic, many yoga teachers have moved their offerings online. With this shift from in-person to virtual yoga classes, a question that often came up is – how much should I charge for online yoga classes? To answer this question, Shannon Crow shares her thoughts and insights around the factors to consider, not just when pricing online yoga classes but in-person classes, workshops, courses or other offerings. Shannon explains more about perceived value in pricing, the hidden costs of running a yoga business, and how undercharging for your yoga classes can impact the whole yoga industry. She also digs into money mindset issues that we may face, and shares some tips to challenge these restrictions we may place on ourselves. If you have beens struggling with figuring out what to charge for your yoga offerings, this episode is a great starting point. Key Takeaways: [:53] Many yoga teachers reached out with questions around pricing their online yoga classes when the pandemic first hit. [1:41] Before you ask how much to charge for online yoga, consider how much you're charging for in-person yoga. [2:41] Shannon gives a shout out to Schedulicity. [4:44] How do you choose a price for your yoga classes? Remember that perceived value is a big factor in your pricing! [5:46] A good starting point to decide on a price for your yoga classes could be the prices other similar service providers charge. [6:38] What are the hidden costs of teaching yoga? [9:10] Money mindset can be a challenge for many of us. [12:08] What impact does undercharging have on the yoga industry? [13:05] Focus on your niche, and consider what it feels like to be receiving services. [14:53] Take into consideration all of the factors before pricing your yoga classes. [16:48] Please remember to increase your rates! [17:06] You can create your yoga business in the way that you want and that is aligned with your beliefs and values. Links: How Much Should I Charge for Online Yoga? Wine Study Shows Price Influences Perception The Connected Yoga Teacher Facebook Group Related Podcast Episodes: Teaching Yoga Online 161: Get Your Yoga Online in 48 Hours with Jennie MacGoy 165: Offer Online Yoga Masterclass with Shannon Crow & Amanda McKinney 120: Teach Private Yoga Online with Yael Oppenheim 078: Creating an Online Yoga Studio with Brea Johnson 006: Teaching Online Yoga with Rosslyn Kemerer 181: Grow an Online Yoga Business with Nikki Naab-Levy Pricing 130: Make a Profit Teaching Private Yoga with Emily Sussell 014: Build Your Private Yoga Business with Kate Connell Potts 141: Let's Talk Money with Katie Brauer 101: What I Learned as a Yoga Studio Manager with Shannon Crow 042: Money Mindset with Geraldine Carter Growing Your Yoga Business 049: Grow Your Yoga Student Base [Part 1] with Shannon Crow 050: Grow Your Yoga Student Base [Part 2] with Shannon Crow 180: Sticky Note Secret for More Students with Shannon Crow Gratitude to our Sponsor Schedulicity. Quotes from this episode: "One hour in front of your students is not the same as an hourly wage job. This is not just one hour of your time." - Shannon Crow "I want yoga teachers to be viewed as professionals." - Shannon Crow "Take into consideration all of the factors that are part of this pricing." - Shannon Crow
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Today's guest, Kate Connell Potts, relays to Shannon her particular love for teaching clients on a one-to-one basis. In her friendly, bubbly manner, she shares why her passion aligns with this teaching format and how teaching private classes can serve you and your clients. Kate lives with her husband and young son in Iowa City, Iowa. She went to College for Criminology and Psychology and carried on with her lifelong love of swimming by studying Aquatics. Kate's connection to yoga began in her teenage years, taking a class on a whim, she noticed the movement felt effortless. Her relationship with the practice led her to teach after finishing college. Kate led classes in many forms and her experiences (including her work with swimmers,) helped her define what she wanted to hone in on; private classes. Her private classes began, in part, when she was contemplating where to teach yoga and perceived that clients would benefit from establishing their yoga practices at home. The fulfillment she found teaching one-on-one was something that Kate wanted to share with others and does so in a warm down-to-earth way, calling herself a “Private Yoga Teacher's Best Friend.” Kate produces and offers a variety of resources to other yoga teachers that include: her book The Art of Teaching Private Yoga, blog posts, online courses and in-person trainings which has taken through the US, Canada, the UK, and Australia. 3:45 How Kate came to practice and then teach Private Yoga Classes 11:05 How to begin teaching or expand your Private Yoga Classes 14:00 Establishing your Private Classes -whether you're a new or seasoned teacher 16:50 Your ideal client - PFPP (Perfect Fit Private Partner) 18:30 Charging for Private Classes when establishing yourself and as you move forward 20:30 Intake and Assessment- a holistic approach 23:13 Creating Packages- “5 is best”, why Kate feels one-offs are problematic 26:00 A Couple of ways to Package your sessions 27:35 Working towards a confident money mindset 30:15 How to approach setting a timeline with your client: acute settings e.g. pre or post surgical, pre or post natal or on a trajectory e.g. creating and sustaining an at-home yoga practice 35:15 What Kate found transformative about teaching in a private vs. group setting and establishing professional boundaries while still showing up as human 40:55 How can you work with Kate? Her offerings and resources. Links Kate's Website: You and the Yoga Mat Kate's Facebook page The Art of Teaching Private Yoga Kate's Private Yoga Teachers Facebook Group Client In-Take and Assessment Cheat Sheet Book: The Art of Teaching Private Yoga by Kate Connell Potts Article: How One-Off Sessions Could Kill Your Private Practice by Kate Connell Potts
Do you want to create a business as a yoga teacher, but aren't too sure where to start or how to do it? Do you want to teach private yoga, but don't know how to get started? On this episode of the podcast, Kate Connell Potts shares her journey as a yoga teacher and how she began teaching private yoga. Now, she not only has a business around teaching private yoga, but she also teaches other yoga teachers how to become private yoga teachers. She shares her tips and tricks with you, so don't miss this episode! If you enjoy the episode, join the community on Facebook and sign up for the newsletter.
Whether you currently teach private or you’re just starting out, Kate shares some best practices for making the most of your private sessions. IN THIS EPISODE YOU’LL LEARN: How to transition your current community into private clients Why finding private clients is a practice, just like yoga is a practice How to move through price... The post 010: Teaching Private Yoga w/ Kate Connell Potts appeared first on LOVE TEACHING YOGA.