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In Episode 239, Dave dives into the success stories behind the Kidzrock program with music school owner John Kozicki. Why do some schools thrive while others falter with group classes? This episode uncovers the crucial role that marketing, mindset, and instructor selection play in filling group classes and driving revenue. Whether you're already running group classes or considering adding them to your offerings, you'll gain actionable insights that will make them a core part of your music school's success. Learn how to effectively market your group classes, educate parents, and create a passionate, belief-driven culture that resonates with both staff and students. davesimonsmusic.com
Explore why some music schools succeed with group programs like Kidzrock and others don't. Join Dave Simon and Kelly Bennett, from Valencia School of Music, dive into top marketing strategies, effective parent communication, and practical advice for launching and maintaining Kidzrock programs. Whether you're a music school owner or instructor, this episode is packed with insights to help you elevate your group classes. Tune in and learn how to make your music school stand out! davesimonmusic.com
In today's episode, we're gearing up for an exciting webinar titled “The Number One Way to Fill Your Group Classes,” happening on July 11th at 1:30 p.m. Eastern Time. If you haven't reserved your spot yet, now is the perfect time! Can't make it? No worries—replay will be available. Sign up at davesimonsmusic.com/webinar. Key Points Covered: No Paid Ads Needed: Learn how phone calls and emails can effectively fill your group classes without the need for paid advertising. Parental Perception: Understand how parents' past experiences with private lessons influence their decisions and how to leverage this in your marketing. Value Explanation: Discover the importance of clearly explaining the benefits and value of your group classes to parents. Overcoming Risks: Learn strategies to make unfamiliar group classes feel like a safe and valuable choice for parents. Sales Training Role Play: Hear a role play of a sales call for programs like Kidzrock, Jr. Rockerz, and Piano Jam, complete with commentary and strategy breakdowns. Building Relationships: Explore how to build rapport, trust, and present yourself as a likable expert to foster long-term relationships with new families. Sales Framework (RPCO): Get a simple outline for any sales call—Reveal, Present, Close, Objections (RPCO)—and tips for handling objections effectively. Listen in as we dive into the nuances of selling group classes and how to position them as the best choice for parents and their children. Don't forget to sign up for the webinar to learn more in-depth strategies! davesimonsmusic.com
From the early beginnings of Kidzrock, Dave Simon has been well-known in the guitar teaching and online music teaching social media circles. In this episode, he tells us about his personal experiences and journey that led him to create this very successful guitar music program for kids. In particular, we discuss how his own experiences helped shape his vision and goals for Kidzrock, how he built it, expanded it, and the most important things you need to know to help you grow your own business just like he did. Dave shares more about his story, building his school and his music education licensing business. Learning more about his program, Kidzrock, and what makes it special. Advice for people who are hesitant to teach kids. Tips for guiding your studio teachers to teach the way you want them to. The importance of learning improvisation for students. Dave tells us the process of learning under the Kidzrock program. He shares one story about a student who has stuck with him for a number of years. His hopes and goals for teaching Kidzrock. The expansion of Kidzrock across the globe. The story of why and how he sold his school. The importance of understanding the business side of things as music teachers. Tips for marketing and growing your small business. Book recommendations from Dave. The integral part that communication music and our lives. One final piece of wisdom for guitar and music teachers. Books Mentioned Seth Godin - This is Marketing Made to Stick - Chip and Dan Heath Donald Miller - Building a Story Brand, Business Made Simple, Marketing Made Simple. Zig Ziglar Books Guest Links Dave Simon's Website Dave Simon's Music Enterprise Facebook Page Dave Simon's Music Enterprise Instagram Guitar Teaching Resources Mentioned Free Guitar E-book Resources Today's Guest Dave Simon licenses his group music classes Kidzrock/Jr. Rockerz, and Piano Jam to educators worldwide. His programs allow complete beginners to experience the ultimate musical thrill - learning and performing music in an ensemble. Dave ran and operated a music school for 17 years in St. Louis Missouri where he developed a passion for marketing. He is also the host of the business growth podcast, Music Lessons and Marketing. Today's Sponsor Musicnotes for Education Teachers and students everywhere deserve a sheet music experience that impresses, and that's precisely what you get from Musicnotes.com, the largest online retailer of quality sheet music! Musicnotes has built a special Pro membership exclusively for teachers and students. With Musicnotes Pro for Education, teachers and students will get exclusive discounts on every sheet music purchase and in-app benefits to keep their sheet music library organized and at their fingertips so they can play anywhere – all without a membership fee. Teachers and students can apply for a free Pro for Education membership today and bring the benefits of Musicnotes to every lesson! Join free today at musicnotes.com/pro. P.S an exclusive for our Top Music listeners, Musicnotes are offering 25% off e-Gift cards for a limited time! Visit musicnotes.com/topmusic to claim this exclusive offer! Click here to find out more about TopMusicGuitar Membership
Music schools' have a unique challenge since the product they sell is the relationship students have with their instructors. A potentially even greater challenge has emerged as we settle into a post-pandemic world-supply and demand. The demand for music lessons is skyrocketing but the supply of instructors has never seemed so low. Group classes can be an easy way to offset a staffing shortage. One instructor teaching groups can accommodate more than double the amount of students of a private lessons instructor. In this week's episode I share a recent vlog Jonny Wilson (Build a Music School) recorded on how Kidzrock can help increase a schools profit margins with a smaller teaching staff. davesimonsmusic.com
In this episode, I discuss how you can optimize your website to attract more leads and make more sales. Today's show is brought to you by Kidzrock. Kidzrock teaches kids ages 4-7, how to play music in a real performing rock band. https://davesimonsmusic.com/programs/kidzrock/
Can you handle the truth? People don't read all of your sales copy on your website. Think about your own behavior when you read a web page. You only have a few seconds to capture someone's attention when they land on your guitar landing page. If the text (sales copy) doesn't open with a thought-provoking, shocking, unexpected, or funny sentence-your website visitor is likely to jump off your page. This doesn't apply if your website visitor is all ready to sign up and doesn't need some extra encouragement. In this episode of Music Lessons and Marketing, I'll share with you strategies for how to market guitar lessons on your website. Today's sponsor The key to positioning group music classes as the more desirable option is to provide a musical experience that could never be replicated in a private lesson. Kidzrock, Piano Jam, and Jr. Rockerz allow kids to learn how to plan an instrument in a performing ensemble making private lessons a destination for the more ambitious student. These programs make music more accessible to more kids and will give you an instant competitive edge.
In this lesson we discuss: how to keep kids engaged in music lessons, corona virus precautions, KidzRock and more! --- Send in a voice message: https://anchor.fm/music-compound/message
In this episode, I explore how you can infuse your brand promise into the music lesson itself. A child’s opinion of the music lesson is a reflection of the success, or failure, of your branding being in sync with the experience your studio provide. Play Music on Day One Every music studio makes some sort of promise to their customers. A lot of people say that their music lessons are fun. Maybe they say that their music lessons are fun and easy. In my Kidzrock and Jr Rockerz programs, we make the promise that kids will be up and playing music on day one. visit www.davesimonsmusic.com SHOW CREDITS Intro music: Dusted by Fojimoto Outro music: Rain and Revolution by City Breathing
In this episode of Music Lesson Business Academy, I talk about all the things I did to pull off an epic Kidzrock and Jr Rockers concert. Even if you don't offer these programs you can use these ideas to add value to your events. Get your free module from MLBA 2.0 HERE Visit our sponsor HERE
In This episode of Music Lesson Business Academy Dany talks about the 3 things every successful music school seems to have. We also do 2 music school website reviews and a 2018 Music Factory update. Contact danny at danny@themusicfactoryoc.com Ready to start doing Kidzrock? go Here Get your free module from Music Lesson Business Academy HERE
Chris Bates is on location with Dave Simon the owner and creator of Kidz Rock, Jr. Rockerz and Dave Simons Rock School in St Louis, Missouri
Chris Bates is on location with Dave Simon the owner and creator of Kidz Rock, Jr. Rockerz and Dave Simons Rock School in St Louis, Missouri