Podcasts about storybrand

Get free marketing videos from Don every week at WeeklySoundbite.com   Every brand has a story, but not every brand knows how to tell it well. We often skip over the hard parts, thinking they make us look weak. But those moments are what make us human and help people connect. The truth is, your most powerful message isn't the perfect version of your story. It's the honest one. When you reframe your story to show what you've been through and how it changed you, you build trust. You help people see themselves in your journey. So how do you tell your story in a way that actually connects and makes an impact?   In this episode, host Kyle Reed talks to John O'Leary, a speaker, author, and the real-life inspiration behind the new movie Soul On Fire. John shares how surviving a fire as a child shaped his life and how he learned to stop hiding his story and start using it to help others. You'll hear how telling your story honestly can grow your impact, connect with your audience, and even become your strongest marketing tool. Listen in to learn how to build the kind of trust that makes people want to connect and do business with you.   Watch Soul On Fire on Amazon Prime HERE, check out John's website HERE, or buy one of his books HERE.   --     Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Profit First is an amazing system, but only when you use it correctly. Too many small business owners hear the concept and immediately open a ridiculous number of bank accounts, creating confusion, stress, and a bookkeeping nightmare. In this video, we break down what Profit First is really about: starting small, building discipline, and using your accounts with intention. We'll also talk about the most important part of Profit First that no one mentions - Knowing Your Numbers! Your Profit & Loss and Profit First must work together if you want real results. Let's clean up the chaos and get you on a path to true profit.

Today’s episode is a very special one. I'm chatting with someone whose work has deeply influenced me - and our Dream Life community - over the years… the incredible John Soforic, author of The Wealthy Gardener and now The Five-Year Crusade: The Easy Way to Achieve Your Impossible Goals. If you’ve followed me for a while, you’ll know just how much I love The Wealthy Gardener. So when John released this new book, I was beyond excited - and couldn’t wait to bring him back on the podcast to unpack it all with you. We talk about everything from dreaming big and structuring your life for success, to simplifying and slowing down in the pursuit of a more meaningful, purposeful life. And what I love about John’s approach is how grounded and practical it is. No fluff - just real wisdom that you can apply daily. So go grab a coffee or a cup of tea, settle in, and be prepared to rethink what’s possible for you in the next five years of your life. ...and we're reading Johns new book in my book club GROW this January. Join us! As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream

What if you could replace ALL your marketing with a single story? And grow your practice with less effort. Yes, please. Sign me up. If that sounds awesome and almost too good to be true, give this episode a listen. I interviewed Kris Jones, a storytelling expert who turns expertise into sales success.  She has a background working with major brands like Adidas, Nike and Guinness. She was also hand selected for mentorship by StoryBrand's Donald Miller.  Kris explains how a single, compelling story can transform your marketing efforts and significantly increase your revenue.  And she shares her proven story selling system that helps businesses scale effectively without the need for endless content. Don't miss this one. Hope you enjoy the episode! Find out more about Kris Jones and her services at Red Door. And of course, check out the amazing resources over at productivetherapist.com.

Want to streamline your least favourite tasks? In this episode of Architecture Business Club, host Jon Clayton explores innovative ways to leverage AI for automating routine and time-consuming tasks in architecture. Joined by Bryon McCartney, CEO of Archmark, the discussion covers identifying tasks AI can optimise, the Teach framework for deciding what to automate, and practical tips for training AI to match your unique tone. Bryon shares insights on creating efficient workflows using AI, recounts his experiences enhancing his agency's profitability through AI integration, and underscores the importance of starting small for those new to AI. Additionally, the episode details Bryon's approach to building an AI-powered advisory board and a successful workshop using AI tools, emphasising the role of AI in freeing up time for creative and strategic work.Today's GuestToday's guest is Bryon McCartney, CEO of Archmark, a leading business coaching, branding, and marketing firm working exclusively with architecture firms. Bryon has more than 35 years of experience and has led digital marketing initiatives for Calvin Klein, General Motors Europe, Lipton Foods, and many others. He has founded and led six successful creative service firms since 2002 and has helped more than 5,000 architects transform their practices. He's the only Business Made Simple, Small Business Flight School, and StoryBrand certified coach serving the architecture industry, and he's on a mission to help 10,000 firm leaders by 2030.—Episode Highlights00:00 Introduction: Tackling Your To-Do List with AI00:47 Welcome to Architecture Business Club01:06 Meet Bryon McCartney: Transforming Architecture Firms01:51 The Power of AI in Architecture05:42 Identifying Tasks for AI Automation06:04 Streamlining Meeting Notes and Emails with AI11:20 The TEACH Framework for AI Automation14:37 Treating AI Like a Summer Intern20:17 Balancing Instructions for AI21:14 Five-Step Formula for Writing AI Prompts22:59 Creating a Blog Post with AI24:39 Structuring Your AI Prompts25:15 Avoiding Common AI Pitfalls26:11 AI's Impact on Agency Profitability26:32 Early Experiences with AI27:13 Adopting AI Tools in Business28:07 Streamlining Client Onboarding with AI29:54 AI-Powered Workshops and Presentations31:29 Efficiency Gains and Profitability Boost31:49 Using AI in Podcast Production32:40 Building an AI Advisory Board35:38 Getting Started with AI39:10 Choosing the Right AI Tools41:00 Creating AI-Powered Workshops46:05 Final Thoughts on AI Integration50:15 Connecting with Bryon McCartney—Key TakeawaysView AI as a powerful tool to free up your time by automating repetitive and routine tasks. By letting AI handle admin, meeting notes, and standard email responses, you can focus more on creative and strategic work that you truly enjoy.You need to approach AI like you would a summer intern: provide clear instructions, context, and feedback. AI is not a magic solution; it requires you to define what a good result looks like and to iterate, refining your prompts and expectations as you go.You will benefit most from AI if you start small, choosing tasks you know well and can clearly explain. As you build confidence, you can gradually integrate AI into more areas of your work and life, ultimately gaining a competitive edge and improving your efficiency.—Connect with Bryon McCartney on LinkedIn

Most authors stop at “bestseller.” That's cute. But if your book isn't building your brand, landing clients, or breaking open locked doors… what's the point?This week, Amber Gaige brings her experience as a third-generation entrepreneur and StoryBrand expert to show you how smart authors turn books into revenue-generating assets.She's flipping the usual marketing fluff on its head and showing you how to weaponize your book with real strategy.Inside This Episode:Books Don't Build Authority—Smart Authors Do Get blunt about what it really takes to turn pages into power and why media exposure isn't optional.Funnels Aren't Sleazy—Yours Just Sucks Learn how to build a funnel that actually converts without feeling like a spam bot.Repurpose or Be Irrelevant If your content dies in your book, you're wasting gold. Here's how to cut it up, spread it out, and stay top of mind.Marketing Before the Launch or Don't Bother Stop scrambling post-publish. Amber breaks down how to lay the groundwork before your book ever drops.Clarity Is Currency If you don't know who you're talking to or what you want, no tactic will save you. Let's fix that.This isn't another “book launch tips” episode. It's a wake-up call for authors who want real ROI.Here's how to connect with Amber:Want Amber's free gift - her special marketing planning documentWebsiteLinkedInFaceBookInstagramBuzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.*************************************************************************How to Turn Your Ideas into Endless Content Feeling stuck every time you try to write for your business? Lisa Bloom's free training, AI Storytelling for Business Growth, is here to change that. She'll show you how to tap into the stories you already have, build a reusable content vault, and use AI to stay creative and authentic. No more blank pages or forced ideas. Three live sessions to choose from. Grab your free seat now and make storytelling your easiest growth tool.

Caleb begins by mentioning a difficult but productive date night with Brittany to resolve internal company disagreements, referencing advice from a marriage coaching service. He then transitions to business topics, including dealing with seasonal challenges, giving updates on an employee's band gig, and addressing delays in posting YouTube content due to staffing issues. The core of the episode revolves around several sound bites and quotes on business strategy, notably a segment on creating an effective, three-part elevator pitch (problem, answer/product, end result) based on the Building a Story Brand methodology. He also shares clips about increasing efficiency and margin for valuable service companies, using an advanced ChatGPT prompt for better results, and leveraging tax codes for business deductions by establishing a board of advisors. Finally, Caleb discusses the importance of shifting terminology from "laborer" to "apprentice" to signify future growth, emphasizing that all successful business efforts—from landscaping to outsourcing cleaning—should be viewed through the lens of maximizing enterprise value. Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com  Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN

Als jouw marketingbudget wordt verspild aan vage boodschappen die niemand begrijpt, dan kost dat je omzet. In deze aflevering leg ik het complete StoryBrand-framework uit en leer je hoe je met heldere communicatie meer klanten wint.In deze solopodcast neem ik je mee in de wereld van narratieve marketing. Ik leg uit waarom zoveel bedrijven geld verspillen aan onduidelijke communicatie en hoe je dit oplost met het StoryBrand-framework. Ik deel concrete voorbeelden uit de praktijk, van politieke campagnes tot mijn eigen ervaring met het verkopen van workshoptickets. Je leert de zeven principes kennen die ervoor zorgen dat jouw boodschap aankomt bij je doelgroep en dat mensen in actie komen.Belangrijkste gespreksonderwerpen Waarom mensen niet de beste producten kopen, maar degene die ze het snelste begrijpen De vloek van kennis: het verschil tussen jouw kennis (niveau 10) en die van je klant (niveau 1-2) Hoe het brein werkt: waarom ruis in communicatie je grootste vijand is De kracht van verhalen: waarom narratieve marketing het brein effectiever overtuigt dan argumentatie De zeven principes van het StoryBrand-framework en het achtste principe als resultaat Waarom jouw klant de held is in het verhaal en jij de gids Het verschil tussen externe, interne en filosofische problemen Hoe ik mijn webinar aanpaste en van 0 naar 14 naar 19 tickets ging door meer over problemen te praten De rol van oxytocine (vertrouwenshormoon) bij het horen van goede verhalen Waarom helderheid belangrijker is dan onderscheidend vermogen Karaktertransformatie: het gaat er niet om wat klanten krijgen, maar wie ze worden door jouw product of dienst Praktische voorbeelden van succesvolle campagnes (Trump vs Clinton, Waze app, Gerber Knives) Relevante links en bronnen Gratis software met uitlegvideo's: MijnStoryBrand.nl Boek The Art of Explanation van Lee LeFever: over de vloek van kennis Boek Falling in Love with the Problem, Not the Solution van Uri Levine (oprichter Waze en Moovit) Boek Poëtica van Aristoteles: het oudste boek over verhaalstructuur LinkedIn-profiel Daan Schmidt Podcast-aflevering met J.J. Peterson over narratieve marketingIs jouw marketing klaar voor 2026? AI verandert de manier waarop kopers bedrijven vinden, en de meeste bedrijven zijn hier absoluut niet op voorbereid. Doe het gratis assessment (kost je nog geen 3 minuten), ontvang een persoonlijke scorecard met concrete acties, en krijg een goed beeld van waar jij omzet misloopt. Doe het gratis marketing assessment →

Get free marketing videos from Don every week at WeeklySoundbite.com   A confused team can't sell a clear product. Period. If your executive team can't clearly articulate your mission, you're already losing ground. You think you've cast a vision, but no one's catching it. Instead, you're running a business with a fractured identity where every department is chasing a different goal, and your customers are left scratching their heads. Misalignment is more than just a leadership issue. It's a revenue problem. So before you fix your marketing, fix your mission. But how do you align your people around one clear idea?   In this episode, Donald and Kyle welcome StoryBrand Certified Guide Kenny Jahng for a powerful conversation on how businesses lose clarity and how to get it back. Kenny shares a practical leadership exercise that reveals whether your team is truly aligned and reveals the secret to reigniting passion across your organization. You'll also hear real-life examples of how clarity in messaging has cut sales cycles in half and restored direction for struggling teams. Tune in and learn how to stop diluting your message and start winning with clarity.   Hire Kenny to perfect your nonprofit's messaging at Big Click Syndicate.   --     Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach like Kris to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Breaking out your sales on your Profit & Loss statement might be the single biggest game changer in your business. When you separate your sales into categories, you finally see what's working… and what's wasting your time. You can spot trends, identify low-profit areas, understand where you're spending too many hours, and see exactly which parts of your business drive real profit. In this episode, we talk about why breaking out your sales matters, how it helps you make smarter decisions, and touch on how to do it in QuickBooks. If you want to grow your profits, start by understanding where your sales actually come from. -----------------------------   CONTACT ME:

Marina Middleton, CEO & Partner at Create & Cultivate, joins Stephanie to talk about how building a powerful personal brand can change your life and career. A first-generation Egyptian immigrant and former single mum, Marina shares the journey from corporate roles at Yahoo, Yahoo News, and Tumblr to co-owning Create & Cultivate and founding Empowered Confidence. Together, they unpack what a personal brand really is, why it matters in 2025, how to decide what you want to be known for, and simple first steps you can take today to be seen, trusted, and chosen for bigger opportunities.Books MentionedBuilding a StoryBrand by Donald MillerHow to Make a Few Billion Dollars Podcasts MentionedWorkParty Podcast — hosted by Jaclyn Johnson and Marina Middleton (Create & Cultivate)Marina Middleton is the CEO & Partner at Create & Cultivate, the largest events and media platform for ambitious women — the go-to place to connect, learn, and grow. A first-generation Egyptian immigrant and former single mum at 23, Marina started sharing her story online over a decade ago. That honest storytelling became a personal brand, a community, and eventually Empowered Confidence, a personal brand development company helping women leverage their stories and authenticity to build stronger brands, businesses, and communities. Marina Middleton+3Apple Podcasts+3jamieratermann.com+3After building digital media campaigns for major global brands at Yahoo, Yahoo News, and Tumblr, Marina went on to co-own Create & Cultivate with its founder, Jaclyn Johnson. As CEO & Partner, she has raised just under $3M in venture capital and is leading the company's expansion into large-scale experiences like the world's largest festival for women in business and CONNECT, an AI-powered matchmaking program that helps women meet exactly who they need to meet. She is also the co-founder of The Blueprint Mastermind, a six-month program for women entrepreneurs, and the host and co-host of multiple podcasts focused on women, work, and ambition. iHeart+4Create & Cultivate+4PR Newswire+4Our Patreon: https://www.patreon.com/womendontdothatRecommend guests: https://www.womendontdothat.com/How to find WOMENdontDOthat:Patreonhttps://www.patreon.com/womendontdothatInstagram - http://www.instagram.com/womendontdothat/TikTok- http://www.tiktok.com/@womendontdothatBlog- https://www.womendontdothat.com/blogPodcast- https://www.womendontdothat.com/podcastNewsletter- https://www.beaconnorthstrategies.com/contactwww.womendontdothat.comYouTube - http://www.youtube.com/@WOMENdontDOthatHow to find Stephanie Mitton:Twitter/X- https://twitter.com/StephanieMittonLinkedIn - https://www.linkedin.com/in/stephaniemitton/beaconnorthstrategies.comTikTok- https://www.tiktok.com/@stephmittonInstagram- https://www.instagram.com/stephaniemitton/Interested in sponsorship? Contact us at hello@womendontdothat.comProduced by Duke & CastleOur Latest Blog:https://www.womendontdothat.com/post/confidence-is-an-advocacy-tool-what-selena-rezvani-taught-me-about-speaking-up-and-being-heard Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get free marketing videos from Don every week at WeeklySoundbite.com     Running a marketing consulting business is never simple. In uncertain times, it's even harder. Clients are cautious, timelines stretch, and budgets shrink. You know your services create real results, but closing new business feels tougher than ever. If you're not clear and confident in your message, potential clients will hesitate or move on. And the longer you stay vague or unfocused, the more you're stuck in survival mode instead of scaling. So how do you position yourself as the obvious choice, especially when the market feels shaky?     In this episode, host Kyle Reed is joined by veteran StoryBrand Certified Guide Kris Jones and StoryBrand's Director of Certification Luke Pastina to explore how to thrive as a messaging expert in a season of economic unpredictability. Kris shares how she's adapted her business, adjusted her rates, and built systems that support both clarity and connection. You'll learn how to uncover your client's real problem, what story actually moves the needle, and why collaboration is key to building a thriving consulting business. If you're trying to grow your marketing practice in uncertain times, listen in to get the blueprint.     Hire Kris to get you effective messaging at Red Door Stories and access the free PDF mentioned in this episode.     --     Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach like Kris to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Most small business owners don't think about retained earnings until they desperately need them. Retained earnings are your business's safety net, growth fund, and stress reducer all rolled into one. Let's break down why retained earnings matter and how they help you prepare for upcoming purchases, cover payroll, reinvest in your business, avoid late fees, and keep your cash flow steady. When you build retained earnings, you build stability. When you ignore them, every surprise becomes a crisis. Let's talk about how to finally get ahead instead of constantly catching up. -----------------------------   CONTACT ME:

Professor-in-residence at StoryBrand and host of the new podcast Badass Softie, Dr. J.J. Peterson, joined me on Ditching Hourly to discuss how to strike a balance between authority and empathy. And be sure to stick around to the end to hear J.J.'s take on AI's impact on professional services and how to avoid creating ‘louder garbage' :-)Chapters(00:00) - Introduction and Guest Welcome (00:17) - JJ Peterson's Current Ventures (01:11) - The Concept of 'Badass Softie' (03:26) - StoryBrand Framework Explained (06:20) - Empathy and Authority in Leadership (08:42) - Balancing Empathy and Authority in Coaching (12:38) - Personal Experiences and Coaching Styles (16:05) - Communicating Empathy and Authority Effectively (24:44) - Engaging Your Audience with Empathy and Authority (28:06) - Controlling the Narrative in Marketing (29:07) - Embracing Your Authentic Self as a Guide (31:41) - Overcoming Imposter Syndrome (40:52) - The Importance of Niching Down (47:35) - Leveraging AI in Professional Services (51:39) - Conclusion and Final Thoughts LinksJ.J.'s website » https://www.drjjpeterson.com/J.J.'s podcast » https://www.badasssoftie.com/ ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Get free marketing videos from Don every week at WeeklySoundbite.com   Leadership success often hinges on a trait many people misunderstand: self-awareness. In today's fast-paced world, leaders are surrounded by noise: social media flattery, AI-generated validation, and constant feedback loops that create more confusion than clarity. And while confidence is essential, when it crosses into narcissism, the fallout can be devastating. Think Enron, Lehman Brothers, or any organization led by someone blind to their own flaws. Narcissistic leaders may get results, but the cost is often burnout, chaos, and shattered trust. So how do you know if you're headed down that path? And what does true, effective leadership actually look like in a world addicted to ego boosting?   This week, Don and Kyle sit down with leadership advisor and former White House speechwriter Les Corba to unpack the nuances between healthy confidence and dangerous self-absorption. You'll learn how to spot narcissistic messaging, build trust, foster honest feedback, and create a culture of self-awareness, starting with yourself. Listen in to discover how to lead with the kind of self-awareness that earns real trust and has a lasting impact.   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event.   Buy Les' book "Aware: The Power of Seeing Yourself Clearly" on Amazon HERE.     --     Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Sales might look sexy, but profit is what actually wins the game.  Too many small business owners chase high sales thinking it means success, only to end up broke, stressed, and unable to reinvest in their business. Today, we talk about why growing your sales means nothing if those sales aren't profitable. You'll learn how to focus on the right sales, make smarter decisions, and build a business that puts real money in your pocket. Because at the end of the day… sales are fun, but profit is freedom. -----------------------------   CONTACT ME:

Most car wash owners are being told the same thing:“Fix your SEO and your car wash will grow.”But here's the truth…SEO doesn't grow car washes. Not anymore.In this episode of The Car Wash Growth Playbook, I break down why modern SEO isn't the magic lever operators think it is, how Google has changed, and why the real growth engine for your wash has nothing to do with keywords, backlinks, or blog posts.Instead, we dig into the actual drivers of car wash revenue in 2025:✅ How customers really choose a car wash✅ Why proximity, reviews, and your Google Business Profile beat SEO every time✅ The massive advantage big chains have (and why you shouldn't try to outspend them)✅ Why a simple, clear StoryBrand website outperforms “SEO-optimized” sites✅ And most importantly…Why your text club is the most powerful growth tool you ownIf you want predictable revenue, stronger retention, and more members — this episode is for you.Want to grow your car wash? Start here:

Ever wonder why some home service businesses grow effortlessly while others can't convert loyal customers? Many blame competition or marketing spend, but the real issue is confusion—unclear stories, inconsistent branding, and clunky customer experiences that break trust.  In this episode of The Better Than Rich Show, host Mike Abramowitz talks with Brian Sooy, author of Blue Collar Branding and Marketing Director at Gorjank Home Services. Brian shares how the StoryBrand and CARE Framework (Clarity, Alignment, Relevance, Experience) can help small service companies communicate clearly, deliver trust at every touchpoint, and scale through simplicity. He explains how local expertise, consistent messaging, and frictionless systems create brands that customers remember and recommend. Sooy discusses the StoryBrand framework, emphasizing the customer as the hero, and outlines a seven-step process—identifying the customer's problem, presenting a solution, and defining success. He highlights the importance of clarity, alignment, relevance, and experience in branding, stressing the need for consistency across all touchpoints, including marketing and customer service.  Timestamps [00:00] From Story to Strategy [01:32] The Customer Is the Hero [05:05] Defining the Ideal Client Avatar [07:23] The PASS Framework for Messaging [12:47] Ensuring Consistency in Conversions [17:01] Training CSRs for Alignment [18:26] The CARE Framework Explained [26:19] Building Frictionless User Experiences [32:43] Aligning Vendors with Company Vision [38:33] Standing Out Through Local Expertise [43:33] Delivering Premium Customer Experience [48:03] Tracking Sanity Metrics vs Vanity Metrics [51:00] Significance Over Success  Key Quotes “The customer is the hero, and your brand is the guide.” “Clarity builds confidence. Confusion kills conversion.” “Alignment means everyone tells the same story—marketing, sales, and customer service.” “The sale is a sample of the service. Every touchpoint matters.” “Significance over success—that's what it means to be better than rich.” Key Takeaways Clarify your message so customers instantly know who you help and how. Align every team and vendor around one consistent brand story. Focus on relevance—speak like a trusted local expert, not a faceless company. Deliver an experience that's frictionless, fast, and personal.  Links Mentioned Blue Collar Branding by Brian Sooy: https://www.amazon.com/Blue-Collar-Branding-Field-Proven-Framework-ebook/dp/B0F91PMS6ZGorjanc Home Services: https://www.gorjanc.com/Aespire: https://www.aespire.com/Connect with Brian on LinkedIn: https://www.linkedin.com/in/briansooy

Most entrepreneurs eventually feel the pull to pivot, but that shift can come with real risk. You've worked hard to build trust, grow your audience, and establish your expertise in one lane. So when it's time to evolve, how do you shift your messaging without confusing your audience or breaking what's already working? This is the tension: stay in your lane too long and you stagnate. Jump too fast and you lose everything. So how do you navigate that transition with clarity and confidence?   In this week's episode, Kyle Reed sits down with Amy Porterfield, who's redefining her business after 16 years and over $120 million in course sales. Amy unpacks the subtle strategy behind a graceful pivot, how she knew it was time, how she tested new messaging, and why she's choosing coaching over courses in this next chapter. If you're craving a new direction but fear the fallout, this conversation will give you the roadmap.   Click HERE to sign up for Amy's weekly newsletter.     --     Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastMeg Daday traded her law degree for listings and never looked back. As a top solo agent in Chicago, she built her business around connection, not cold calls. In this episode, she shares the exact systems behind her “micro event” model: The MICRO Model. Meg's MICRO Model is supported by a winner's mindset, key habits, and 15-person gatherings that spark relationships, build trust, and generate consistent referrals.We dive into the habits that changed her life, how a 30-day challenge reshaped her mindset, and why she believes movement creates momentum. Then, Meg breaks down her event playbook step-by-step, from audience targeting and sponsorships to post-event market updates that keep her top of mind.If you're an introvert who wants to grow your business through authentic connection, this is your roadmap.Resources:The Two-Hour Cocktail Party by Nick GrayBe Your Future Self Now by Dr. Benjamin HardyThe War of Art by Steven PressfieldBuilding a StoryBrand by Donald MillerExactly What to Say by Phil JonesMAPS CoachingMillionaire Real Estate Agent Podcast NotesOrder The Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason: LinkedInProduced by NOVA

Every year small business owners act shocked when they owe money at tax time, but why? If you took money out of your business, the IRS wants its share. Today, we break down why you keep getting surprised and the simple system that will save you from the stress: setting up a high-yield savings account and moving money over every month. Even 10% is better than nothing. Whether you transfer a percentage or a set amount, the goal is the same - build a habit of saving so tax season doesn't break you. Stop being blindsided and start taking control of your numbers. -----------------------------   CONTACT ME:

On today's episode, we drop into a breakout session from the Dental Success Summit 2025 featuring Dr. Cody Boals and Dr. Beau Sparkman. In this high-energy talk, Cody and Beau unpack how storytelling, intentional culture, and community-driven marketing can help you build a truly magnetic dental practice. They explore real-world strategies for creating patient loyalty, empowering your team, and building brand equity that goes beyond discounts and Google ads.   With insights from Donald Miller's StoryBrand framework, tactical tips on media days, nonprofit partnerships, and even organizing internal committees, this session is filled with practical gems to implement Monday morning. If you're looking to build a practice that stands for something—and stands out—this is your blueprint. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Most businesses struggle to explain what they do in a way that actually gets people interested. You tweak your website copy, add more content, and keep pitching your product, but the reaction is lukewarm at best. Why? Because you're missing the most critical part of a messaging strategy, what Donald Miller calls the "5 front steps." Think of your brand as a house. Without these front steps, you're essentially asking customers to leap onto your front porch with no ladder in sight. It's a recipe for lost sales. So how do you fix this messaging gap?   In this episode, Donald Miller and Kyle Reed walk through the 5 essential soundbites every business must use to spark curiosity and drive growth. You'll learn how to position your brand as the guide, write words that people actually remember, and create marketing that doesn't just get seen, it gets repeated. Tune in to learn the exact messaging framework that top brands are using right now to grow at lightning speed.     --     Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Everyone wants to "scale," but here's the truth, growth isn't free.  More sales, more staff, more moving parts… and if you're not careful, less profit and longer hours. Let's talk about what it really takes to grow your business the smart way. Scaling can be exciting, but it can also drain your time, money, and sanity if you don't have a plan for every dollar you spend. You'll learn how to use your numbers to grow strategically, work on your business instead of in it, and make sure your profits grow right along with your sales. Because what's the point of a bigger business if you're still not getting paid?

find our links here: https://linktr.ee/6fb In this refreshingly practical episode, Jo and Zoe share how bookkeepers can find clients without relying on social media. While both love online marketing (and even built their own social media tool, Journal), they recognise that not every bookkeeper feels confident online. This conversation breaks down a simple three-level approach for finding clients offline — starting with your closest connections, expanding into local networks, and using local press to build authority. Packed with humour, relatable stories (including Zoe's daughter's accidental referral and the legendary “policeman and toddler” news story), the episode proves that visibility doesn't have to mean viral. Jo and Zoe reveal how to find bookkeeping clients without using social media. Discover the three levels of offline visibility that every bookkeeper can use to grow their practice locally — from word of mouth to newspaper features! You'll Learn: Why your family and friends are your best first marketing team How to confidently network (even if you hate networking) The secrets to getting featured in local press and magazines How to pitch your story to journalists the right way The SEO benefits of appearing in online news Resources Mentioned: Building a StoryBrand by Donald Miller Journal – Social media tool for bookkeepers The Bookkeepers' Collective training on press releases ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

If you're offering your services to everyone, chances are nobody's listening. Most businesses, especially coaches and consultants, waste valuable resources trying to speak to a crowd instead of their community. The result is confused messaging, unqualified leads, and no growth. If your marketing feels scattered or your offer is getting lost in the noise, it might be time to stop casting a wide net and start speaking directly to the people who truly need what you provide. What would happen if you focused your message so clearly that your ideal customer knew you were talking to them?   In this week's episode, Don and Kyle talk with Josh Taylor, CMO of OptSpot, about how his agency transformed by niching down to serve only car wash owners. Josh shares how narrowing their audience helped them go from charging $50/month to $2,500/month, built a 99% client retention rate, and created a repeatable, strategic playbook for success. Listen in to learn how to scale your business without burning out.     Click HERE to check out Opt Spot, and click HERE to transform your marketing business into a StoryBrand Certified Agency.     --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Are you a broke business owner?

Send us a textFeeling like you're doing everything yet getting nowhere? In this episode of the Starter Girlz Podcast, host Jennifer Loehding sits down with Cathi Coridan, founder of Grit and Grace Consulting, to talk about how mission-driven leaders can step out of the operator seat and into true leadership without burning out in the process.Cathi shares her real-life journey from constant hustle to calm, sustainable leadership. You'll learn how to avoid burnout, redefine success, and lead with clarity, focus, and compassion. If you've ever struggled to let go, delegate, or set boundaries, this conversation gives you the mindset and tools to finally lead with grit and grace.What You'll Learn in This Episode:✅ How to recognise the early signs of burnout before it costs your health✅ The mindset shift from operator to leader and why letting go is key to growth✅ Practical leadership burnout recovery tips for entrepreneurs✅ How to stop hustling and build sustainable systems that scale✅ The power of StoryBrand messaging to make clients the hero✅ Simple strategies to protect your work-life balance as a leader✅ How to define success in different seasons of life and build a business that fits youWhether you're a leader, entrepreneur, or career shifter chasing impact without exhaustion, this conversation will help you reclaim your energy and focus, lead your business instead of getting buried in it, build systems that work without burnout, and step into leadership with confidence, clarity, and calm.Connect with Cathi Coridan:

We are in a culture where it seems success is about being in the spotlight. Everyone must be a content creator. Everyone must become a known personality. Everyone must grow a platform, be on stage, and perform. But I don't find this strategy tenable or reasonable. Not for everyone. I feel we are treating business like baseball and telling everyone they must be the pitcher. Baseball works because of the value of the entire team, not just one position. So I'm bringing back a conversation with Tim Schurrer. Tim spent a decade working as COO with renowned spiritual author and now business leader, Donald Miller, who I've had on this podcast multiple times. Tim helped launch Storybrand and then Business Made Simple, with Don, and while Don had the spotlight, Tim ran the business and built and led the team that made it all possible. Before that Tim worked at TOMS as well as Apple Inc.. Tim authored a book titled, The Secret Society of Success: Stop Chasing The Spotlight And Learn To Enjoy Your Work [And Life] Again. He hosts the Build a Winning Team podcast, where he offers listeners actionable advice as he interviews some of the top leaders in business. We talk about the far greater opportunity for success and fulfillment, outside the spotlight and off the stage. Find Tim at buildawinningteam.com/ Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sean Garner, a marketing expert for local service businesses, helps companies dominate their industries through a combination of strategy, sales funnels, SEO, and StoryBrand messaging. He emphasizes that success requires both mastery of your craft and a growth mindset, not just flashy marketing tactics. Garner uses a “Marketing Domination Framework” to build, fill, and optimize sales funnels, turning skilled professionals into recognized industry leaders while capturing and nurturing leads effectively. In this episode of Marketer of the Day, Garner advocates for service-based businesses to leverage video podcasts as a content strategy, repurposing them into blogs, social posts, and emails to maximize reach and authority. He emphasizes that strong marketing starts with the right words and messaging that address customer needs, rather than relying on logos or superficial branding. By highlighting the importance of systems like sales funnels and SEO, he shows how proper implementation can turn skilled professionals into recognized industry leaders. Garner stresses taking action, noting that knowledge alone is useless without execution, and invites businesses to work with his agency at seangarner.co for tailored, high-impact marketing support. Quotes: "Marketing doesn't start with logos or flashy visuals. It starts with words that speak directly to your customer's needs and problems. When you master that, everything else becomes easier." "Knowledge alone won't grow your business. You need systems, execution, and consistency. Without action, even the best ideas stay useless." "A strong sales funnel is more than a tool—it's a framework that turns skilled professionals into recognized leaders in their industries while capturing and nurturing leads effectively." "Video podcasts are a goldmine for service-based businesses. Repurpose them into blogs, emails, and social posts to expand reach, build authority, and connect with your audience in multiple ways." Resources: Connect with Sean Garner on LinkedIn Follow Sean Garner on Facebook Marketing Agency for Local Service Business Owners Who Want to Dominate Online

In a world overflowing with content and AI-generated information, what truly sets your brand apart isn't more tips or tactics, it's your story. In this episode, Jason reveals how storytelling can transform your business by creating emotional connections, building trust, and turning casual followers into loyal clients. Through his own journey, from an electrocuted firefighter turned coach to a business owner who cracked the storytelling code, he uncovers the power of using strategic stories that position your audience as the hero. You'll learn the three key stories every entrepreneur needs: the origin story, the client success story, and the belief-shift story. You'll also learn how to use them to move people from interest to action. "Stories will bypass resistance. They build trust, and they make you memorable, and they can act as a bridge, like an epiphany bridge." Essential points highlighted in the episode: Storytelling is a powerful differentiator — In a world flooded with information, your story helps your brand stand out, attract the right clients, and build lasting trust. People buy emotionally first and logically second — Stories tap into emotions, bypass resistance, and make your message more memorable. Strategic storytelling beats random storytelling — Telling intentional stories that align with your message and offer is far more effective than sharing disconnected anecdotes. Make your audience the hero — Following Donald Miller's StoryBrand principle, position your client or listener—not yourself—as the main character of the story. Avoid the "rambling diary" trap — Structure your stories with a clear hook, struggle, turning point, and resolution to keep them purposeful and impactful. Use the three core story types — Every business should craft an origin story, a client success story, and a belief-shift story to connect with and convert their audience. Stories shift beliefs and inspire action — The right story can change how your audience sees their problem, planting an "epiphany" that moves them to take the next step with you. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

How do you turn local attention into steady new patients without gambling on the latest ad hack? Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to break down a comprehensive growth system built on StoryBrand websites, consistent content, advanced SEO, Google Business Profile wins, and paid traffic that targets intent. You'll hear how a practicing DC scaled his own clinic past seven figures, why brand authority now matters for AI and search, and the simple “hit record, type the words” workflow that keeps your message showing up where people look for care.In this episode you will:Learn the five-pillar marketing system plus website that drives qualified patient acquisition.See why consistent content outperforms one-trick campaigns for local growth.Understand how StoryBrand clarifies your message for pediatrics, sports, or any niche.Discover how Google Business Profile and reviews fuel Map Pack visibility and calls.Get a simple plan to capture demand with SEO, Google Ads, and Meta retargeting. Episode Highlights01:31 – Learn how Dr. Nick Silveri turned his own clinic experience into a marketing system built for chiropractors.02:40 – Discover why most doctors struggle with content consistency—and how strategy fixes it.03:46 – Hear the story behind LVRG Media and the gap it fills for “done-with-you” content marketing.04:38 – Find out what makes a true marketing system: a StoryBrand website plus five powerful pillars.05:13 – Learn how to attract qualified new patients with Google Ads, Meta Ads, SEO, and content that converts.06:15 – See why StoryBrand messaging works across niches—from pediatrics to sports—and how to tailor your story.07:01 – Explore how content, SEO, and Google Business Profile optimization build a trusted local brand.07:36 – Discover the key to dominating local search by showing up paid, organic, and in the Map Pack.09:00 – Understand how a boutique agency approach builds long-term marketing momentum for clinics.10:43 – Learn why sustainable growth comes from consistency, not quick marketing hacks.11:23 – Discover why fresh, ongoing content keeps your website relevant and ranking with Google.12:23 – Hear how to think like your own media channel and keep patients tuned in to your message.15:12 – Learn how AI and search are shifting toward authority, brand visibility, and real expertise.17:40 – See why sharing valuable local content builds trust and drives patient flow year after year.20:19 – Get insight into the 50-minute strategy call: what's included, how it helps, and how to book it.23:19 - Dr. Kevin sits down with Success Partner Dr. Josiah Fitzsimmons of Lucro to talk about how chiropractors can scale their practices with better financial insights. learn how weekly bookkeeping, clear monthly reports, and expert coaching reveal where to invest and how to spot growth opportunities. Discover the strategies that maximize profitability while creating long-term sustainability in your practice. Resources MentionedTo learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceoReady to fill your schedule with qualified new patients? Book your free strategy session with Dr. Nick and receive Alex Hormozi's $100M Money Models as a gift to help you level up your clinic marketing. Fill out the form at https://contentintopatients.com/ and mention you heard this on the TRP Podcast. Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Most taglines don't work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That's because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they'll just move on to the next option. If your tagline isn't clearly offering something your customer wants, it's not helping you. It's costing you. So how do you make sure your tagline actually drives results?   This week, Donald Miller and Kyle Reed break down why most taglines fail and reveal the simple formula that makes a tagline work. You'll hear real-time critiques of famous (and not-so-famous) taglines, learn how to avoid common mistakes, and get insider tips on crafting a line that actually grows your business. If you're reworking your own tagline or helping clients with theirs, this episode will give you a practical filter for turning words into revenue.   --   Click HERE to attend the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Your business isn't growing and it's frustrating.

In this episode of The Friday Habit, Mark sits down with Kasim Aslam—entrepreneur, author, and founder of the world's top-ranked Google Ads agency—to unpack the truth about scaling, hiring, and building a business that actually works.From growing up on welfare in Albuquerque to selling an 8-figure agency, Kasim's story is one of grit, truth, and transformation. He shares how brutal honesty became his superpower, why “scale” isn't always the goal, and how paying more for the right people can change everything.If you've ever struggled to hire great talent, wondered how to scale without losing your sanity, or questioned how AI will change your business—this conversation is full of real talk and practical wisdom.

In this episode of the Health Coach Academy Podcast, we sit down with Sean Garner—marketing expert, former gym owner, Certified StoryBrand Guide, and founder of Sean Garner Consulting—to break down a simple, scalable marketing system for health coaches. In this conversation, Sean explains why entrepreneurship is a calling and how to translate that calling into clear brand messaging, a conversion-ready sales funnel, and consistent growth using SEO, email marketing, YouTube, and a right-sized CRM. We cover the Build → Fill → Optimize funnel framework, what actually converts (hint: email lists and long-form video), and why a video podcast is the most leverageable content engine a coach can run. If you're a health coach who's tired of guessing at marketing—or stuck relying on social media algorithms—this episode gives you practical, step-by-step moves to get clients and build a real business. What you'll learn: Why entrepreneurship is a calling—and how that shapes your niche, message, and offers How to craft StoryBrand messaging that speaks directly to your ideal client The 10 essential sections every homepage/sales page needs to convert Why lead magnets (quizzes, checklists, webinars, mini-courses) are non-negotiable The fastest, simplest way to create months of content with a video podcast What actually drives revenue: email list size and YouTube, not follower count SEO for health coaches in 2025 (including AI-assisted content done right) When to adopt a CRM (sooner than you think) and what setup details matter A realistic path from confusion → clarity using Build, Fill, Optimize  

Businesses are burning cash on Facebook ads that just don't work, and it's not because of the algorithm. The real problem? Most companies are leading with clever headlines and flashy visuals instead of clear, curiosity-driven messaging. When your potential customer sees your ad, they're not thinking about your brand, they're thinking about their own survival. If your ad doesn't speak to that in the first two seconds, you've already lost them. With ad costs going up and results going down, the stakes have never been higher. So what do you actually say in your ads to make people stop scrolling, click, and buy?   In this episode, hosts Donald Miller and Kyle Reed sit down with Mehrab Reza, Facebook ads expert and longtime StoryBrand agency partner. You'll learn the real reason most Facebook ads flop and the 3-part framework that scrappy brands are using to beat out massive companies with million-dollar budgets. Mehrab shares how to build “survival soundbites” that grab attention, use AI to scale creative output fast, and avoid the biggest trap in attribution tracking. Whether your ad budget is $1K or $1M, tune in to learn how to get better results with fewer resources.   --   Hire Adlantica, Mehrab's company, to run your ads HERE on their websit. You can also follow them on LinkedIn HERE.   Click HERE to attend the upcoming StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Learn a simple, repeatable framework for crafting an effective sales pitch that connects, communicates value, and inspires action. Show Notes Page: https://www.thehowofbusiness.com/585-crafting-your-sales-pitch/ Crafting an effective sales pitch isn't about being slick or persuasive - it's about clarity, empathy, and storytelling. In this episode, host Henry Lopez breaks down how small business owners can build a compelling sales pitch using a customer-centered approach inspired in part by Donald Miller's book Building a StoryBrand. Henry explains that every great sales pitch starts with understanding your audience (your ideal client or avatar), defining their problem, and showing how your solution helps them win. You will learn six core elements of every great pitch: Audience, Problem, Solution, Differentiator, Proof, and Call to Action.  Then, Henry walks through a five-step process that will help you craft and use an effective sales pitch for your small business. Drawing insights from past guests like Andy Paul, Carole Mahoney, and Ryan Dohrn, Henry shows that clarity and empathy consistently outperform clever slogans and aggressive selling. Whether you're refining your elevator pitch, rewriting your website copy, or preparing for a formal sales presentation, this episode gives you the structure to tell your business story with confidence and authenticity.” This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Ever look at a bookkeeping quote and think, “Why does this cost so much?”

Most business owners pour time and money into marketing, only to feel burned, confused, or frustrated by weak results. They've tried agencies that overpromise, ad spend that doesn't convert, and websites that look great but don't sell. What if your marketing could finally work—consistently, predictably, and profitably? In this workshop-style episode of The Better Than Rich Show, Mike Abramowitz sits down with John Logan, founder of Greenlit Growth and creator of the Marketing Machine Playbook. A former cybersecurity specialist turned StoryBrand-certified strategist, John helped one client grow from $3 million to $25 million in under three years by simplifying marketing into a clear, repeatable system. He shares how to build a marketing “machine” powered by clarity, automation, and measurable strategy—so your marketing finally drives real growth instead of guesswork. Timesatamp [00:00] – The Truth About Marketing Accountability [05:21] – How Marketing Really Works (The Car Analogy) [10:11] – Step 1: Clarify Your Message with StoryBrand [14:14] – Step 2: Build a Homepage That Converts in 5 Seconds [18:24] – Picking the Right Call-to-Action [22:34] – Step 3: Systems That Capture, Nurture, and Convert [28:18] – How to Nurture Without Annoying People [34:39] – Step 4: Build a Strategy with the G.R.O.W.T.H. Framework [44:00] – Standing Out from the Competition [51:49] – Step 5: Create Content That Compounds Over Time  Key Quotes “You need someone responsible, accountable—and the buck stops with them when it comes to marketing.” “If your message isn't clear, your marketing won't work.” “Marketing is supposed to grow your bottom line—not just your followers.” “Stop chasing new leads and start nurturing the ones you already paid for.” “Why have a flawed system when you can have a flawless process?” “Be the pink van in a sea of white ones—stand out or get ignored.”  Key TakeawaysClarify Your Message Before Anything Else – Use the StoryBrand one-liner to make it instantly clear who you help and how. Build Infrastructure, Then Market – Website → Systems → Automations → Strategy → Content—in that order. Nurture for the Long Game – Create automated, educational touchpoints that keep you top-of-mind for years. Measure Marketing by Revenue, Not Likes – Marketing that doesn't move profit is just noise. Track ROI and 90-day targets.  Links Mentioned Free Marketing Playbook: GreenlitGrowth.com  StoryBrand AI Trial: StoryBrand.com  

Jeremy Miner sits down with Donald Miller (author of Building a StoryBrand) whose framework has helped thousands of brands clarify their message, connect emotionally with customers, and grow faster through strategic storytelling.  You'll learn how to cast your customer as the hero of your message, avoid the biggest storytelling mistakes brands make, and use emotion to drive people to act, not just scroll past. Donald also shares how to fold StoryBrand principles into real sales conversations to make your message irresistible. Watch until the end, you'll walk away with concrete storytelling frameworks you can apply immediately. Chapters: (00:00) Introduction (00:23) The Most Functional Use Of AI in Business (02:11) Biggest Challenge of Entrepreneurs implementing Storybrand (03:21) The Standard For “Good” Writing (05:07) Department Of Defense Name Rebranding (07:17) Telling Your Personal Story For A Brand  Got a question about sales, persuasion, or objection handling? Text me directly: +1-480-637-2944 The exact NEPQ script I used to earn $2.4M/year as a W-2 sales rep: https://nepqtraining.com/smv-yt-splt-opt-org Want the full NEPQ framework? This is what 350,000+ reps use to close more deals: https://go.nepqblackbook.com/learn-more Prefer to understand the psychology behind NEPQ first? Grab The New Model of Selling: Selling to an Unsellable Generation on Amazon: https://www.amazon.com/dp/1636980112 More Free Resources  Join the Sales Revolution Facebook Group: https://www.facebook.com/groups/salesrevolutiongroup Book a Clarity Call with my team: https://7thlevelhq.com/book-demo Connect with Me Instagram: https://www.instagram.com/jeremyleeminer LinkedIn: https://www.linkedin.com/in/jeremyleeminer Facebook: https://www.facebook.com/jeremy.miner.52 Connect with Donald  Website: https://storybrand.com Instagram: https://www.instagram.com/donaldmiller Youtube: https://www.youtube.com/@CoachBuilder

So many entrepreneurs struggle to stand out because they sound like everyone else. They bury their message in jargon, chase every shiny object, or spread themselves too thin across platforms. The result? People tune out, engagement stalls, and the business that should be thriving ends up stuck. Attention is the currency of today's economy. And without a sharp, repeatable message, you won't earn it. So how do you cut through the noise and become the go-to voice your audience can't ignore?   In today's episode, Donald Miller and Kyle Reed talk with Codie Sanchez, the investor and entrepreneur behind Contrarian Thinking, who built a massive following by saying bold things clearly and consistently. Codie reveals how she frames problems in ways that demand attention, why repeating simple soundbites scales faster than constant novelty, and how her approach has made her a leading voice in business and investing. Listen in to learn how to sharpen your voice and build influence that actually drives results.   --   Click HERE to attend the upcoming StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!   Click HERE to check out Codie's website and HERE for Contrarian Thinking.

Great leaders don't just give orders, they ask powerful questions! The right question can motivate your team, uncover hidden opportunities, and help you grow your sales and profits faster than ever. Today, we'll talk about how asking, instead of telling, can transform your leadership style. From empowering your team to think for themselves to spotting missed chances for improvement, questions are one of the most powerful tools in your leadership toolbelt. You don't have to be bossy to get results - You just have to start asking better questions.     -----------------------------   CONTACT ME:

Most business owners dread being asked, “So, what do you do?” Not because they don't know, but because they don't know how to explain it without rambling. When you stumble through your business model or every service you offer, people glaze over. That moment is your shot to spark curiosity and build value, but if you blow it, you lose potential opportunities. Whether you're networking at a conference, pitching a client, or updating your website, you need one sentence that makes people lean in and say, “Tell me more.” So what makes a great first impression every time?   In this episode, hosts Don and Kyle break down the formula for creating a compelling one-liner: a short, powerful sentence that clarifies what you do by highlighting the problem you solve, the product you offer, and the result people can expect. You'll hear real-time examples, get a lesson in positioning your value, and discover why a clear one-liner opens doors faster than anything else. Tune in and learn how to create the perfect elevator pitch so you never struggle to explain what you do again.   -- Click HERE to attend the upcoming StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Liisa Reimann, the founder of Two i Copy, helps business owners stand out with personality-packed words that sell. She's been featured in Women's Journal and uses the DiSC and StoryBrand frameworks to craft copy that truly connects. Whether it's done-for-you, DIY, or something in between, Liisa helps brands finally sound like themselves!In today's episode of Smashing the Plateau, you will learn how to use authenticity and community to build a successful, fulfilling business—especially if you're transitioning from corporate life.Liisa and I discuss:How Liisa's cover letter launched her copywriting career [00:02:46]What inspired her to become an entrepreneur [00:05:00]The challenges women executives face when marketing themselves [00:09:00]Why social media and marketing language feel uncomfortable for many [00:11:42]Navigating mindset hurdles like imposter syndrome and self-promotion [00:14:31]How Liisa supports clients with tough love and accountability [00:15:16]Building trust and community as a solopreneur [00:17:33]The critical role of mentorship and learning from others [00:20:28]What Liisa would (and wouldn't) change about her journey [00:21:29]Learn more about Liisa at twoeyecopy.com, linkedin.com/in/liisareimann, and facebook.com/groups/writewordsthatsellThank you to Our Sponsor:The Smashing the Plateau CommunityJoin our community of achievers—subscribe today for exclusive, concise strategy tips from our podcast, and start mastering your journey to business growth!

Want to grow your profits every quarter?

Mat sat down with Donald Miller to break down how the StoryBrand framework and airplane model can transform small business growth. In this episode of the Main Street Business Podcast, we dive into marketing, sales, and clarity in messaging so entrepreneurs can scale with confidence. Grab my FREE Ultimate Tax Strategy Guide HERE! You don't want to miss this! Secure your tickets for the most significant business, tax & legal event of the year: Main Street 360 Looking to connect with a rock star law firm? KKOS is only a click away! Are you ready to get certified in EVERY strategy I teach? Start your journey with a FREE 15-minute discovery call to explore the Main Street Tax Pro Certification. Check out our YOUTUBE Channel Here: https://www.youtube.com/markjkohler Craving more content? Check out my Instagram!

Too many brands skip straight to “content” and wonder why nobody bites. In this episode, Donald Miller unveils the StoryBrand Messaging Campaign, a simple system that turns words into revenue. You'll learn the 3 key campaign phases, how to craft “survival” sound bites that stop the right people in their tracks, and the exact formula to confidently ask for the sale.   Don and Kyle break down the “House” metaphor, then walk through a real case study Don did with You Need A Budget, including the 5 curiosity sound bites that move people from “worried about money” to “good with money.” You'll leave knowing what to say, where to say it, and how to scale it across your site, emails, lead magnets, and sales calls. Tune in to build a messaging campaign your customers can't ignore and your team can finally execute.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we're doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don't “get it.” That's why we're hitting reset on this podcast and going back to the foundation of great messaging.    In this premier episode, Kyle Reed and Donald Miller kick things off with a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning more sales. Don breaks down the 7 sound bites that make messaging land every time, why the brain buys to survive and conserve calories, and how to position yourself as the guide with empathy and authority. You'll also get a one-liner exercise you can use at parties, pitches, and on your homepage. Listen in to get the clarity you need to create clear messaging that drives growth.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ What if a 16-year-old yogurt scooper could turn into a billionaire exit master by 31?