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Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash was instant. In a world where loyalty is fragile and expectations are sky-high, even the best brands can stumble if they don't communicate the right way. So what happens when a company known for brilliant messaging gets it wrong? In this week's episode, Don and Kyle unpack the marketing brilliance that made Southwest an iconic brand and why their latest messaging misstep is such a big deal. They reveal how Southwest's playful, people-first branding created an unbeatable bond with customers, and how this new shift risks breaking that trust. You'll learn what Southwest could have done differently, why your messaging must evolve without abandoning what made you great, and how to communicate tough changes without losing customer loyalty. Tune in to find out how even a beloved brand can slip and how you can avoid making the same mistake. -- Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
If you want to hire and keep the best, you need to create a place they want to work. That means strong leadership, a healthy culture, constant hiring, proper training, and never settling for “just a warm body.” The truth is, they don't leave due to money, they're leaving bad bosses, toxic coworkers, and workplaces that don't value them. In this video, we'll cover the mistakes small business owners make when hiring, how to build a reputation that attracts talent, and why appreciation and development matter more than you think. Stop blaming the labor market! It's time to become the place everyone wants to work. ----------------------------- CONTACT ME:
In this episode of The Friday Habit, Mark chats with Benjamin Johnson, serial tech co-founder and founder of Particle 41. With over two decades in software development, DevOps, and startup building, Ben shares hard-earned lessons on what it really takes to lead successful tech initiatives—from bootstrapping SaaS platforms to advising CEOs on digital strategy.They dig into the evolution of AI, the risk of overengineering, and how founders can use time-tested principles like quarterly planning, intentionality, and simplicity to build smarter—not harder. Plus, Ben explains how he turned 1,000+ unread LinkedIn messages into 10 real leads in 30 minutes using AI.If you're an entrepreneur, CTO, or creative leader navigating the tech landscape, this episode will challenge you to rethink complexity, lead with clarity, and focus on what truly matters.
Join host Codie Sanchez as she delves into the art of communication and negotiation with Kwame Christian, a seasoned lawyer, mediator, and negotiation expert. Kwame offers invaluable insights on staying calm during arguments, avoiding common pitfalls in negotiation, and the importance of compassionate curiosity. Learn practical techniques such as anchoring, effective listening, and emotional regulation to enhance your negotiation prowess. Discover how to handle gaslighting, end arguments gracefully, and maintain positive relationships. This episode is packed with actionable advice to help you navigate tough conversations with confidence and poise. Looking to scale your business to $1M in monthly revenue?
Episode Overview In this episode, John Kitchens and Jay Kinder go deep on what might be the most important conversation agents need to be having right now: how to create real leverage in your business—through people, systems, partnerships, and AI. From NIL deals in pro sports to why some mega teams are leaving and returning to eXp for better structure, they draw powerful parallels between elite performance and entrepreneurial decision-making. The guys break down what it actually means to own customer acquisition, how to unlock additional revenue streams, and why agents who embrace AI will grow faster than ever before. This one is full of real talk, tested frameworks, and future-focused strategies every top agent should hear. Key Topics Covered Building Leverage in a Shifting Market What NIL deals and pro athletes can teach agents about personal branding and leverage Why agents leave eXp—and why smart ones come back for better alignment and structure The real definition of leverage: creating results that extend far beyond your direct effort Scaling Through Systems, Not Sacrifice How to identify and offload low-leverage tasks Why most agents are stuck because they won't build the systems that free them How onboarding, coaching, and leadership structure impacts team growth The Vendor Leverage Model Turning trusted vendors into win-win partnerships How a pest control guy became a 10-year retention win for one team Why every transaction feeds multiple people—and how to be at the center of it Lifetime Client Value & The Raving Fan Model Why the first deal is only 3% of a client's total value The mindset shift from “commission chaser” to “trusted resource for life” How to build a local ecosystem that keeps your name top of mind for years AI-Driven Productivity & Efficiency Why AI is the most scalable “who” in your business right now How to use AI for speed-to-lead, DISC profiling, and real-time objection handling The difference between inputting content vs. layering market intelligence into your AI Why the Future Belongs to Expert Advisors Why consumers now feel more informed than their agents The shift from information delivery to interpretation and guidance How AI tools like Sphere and Satori personalize communication at scale Owning the Problem = Owning the Market What agents can learn from StoryBrand about becoming the guide, not the hero The simple question every agent should answer before setting goals: “What's the problem I'm uniquely qualified to solve?” How CHSA/CHBA frameworks still anchor value—even in an AI world Resources Mentioned HoneyBadgerNation.com – Tickets, tools, merch, nominations StoryBrand by Donald Miller The Advantage by Patrick Lencioni The AI-Driven Leader – Recommended reading for real estate pros in 2025 CHSA & CHBA Certification – Learn how to guide with authority Sphere & Satori AI Tools – Hyper-personalized communication tech for agents "If you own the problem, you own the market." – John Kitchens Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- If your marketing isn't working, it's probably because you're not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that's too vague. When that happens, customers stop listening. But when you finally address the problem that makes your customers say “yep, that's me!”, sales start to climb. That's what Airbnb just nailed with their new messaging campaign. So, how do you figure out the exact problem your business solves in a way that drives real results? In this episode, Don and Kyle break down Airbnb's latest messaging campaign and why it hits the mark so effectively. They unpack the brilliance behind how Airbnb redefined the problem it solves and how you can apply the same strategy to your own business. You'll learn a simple way to clarify the problem your customer actually cares about and how to build an effective messaging campaign around it. Listen in for strategic tips on how to get sharper messaging and more customer engagement. -- Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Brandon Allen is a North Carolina local with a working-class background and an entrepreneurial spirit that has fueled his journey across multiple industries. He got his start working on farms and in tobacco warehouses before earning his PharmD from the University of South Carolina in 2012. After relocating to Fort Worth, Texas, he took on various roles in pharmacy before purchasing a community retail pharmacy in 2016.Business ownership brought both challenges and growth. By 2021, Brandon was on the verge of bankruptcy—but through perseverance, mentorship, and faith, he turned things around and made the business profitable again. Along the way, he realized his true passion lay elsewhere. In 2023, he sold the pharmacy and went all-in on Masterpiece Construction—a remodeling company committed to breaking industry stereotypes. The company quickly gained traction, generating over $1.1 million in revenue in its first full calendar year and continuing to grow. His story is one of perseverance, reinvention, and boldly pursuing purpose through each new chapter.Brandon's Links:Website: http://masterpiececonstructiontx.comFacebook: facebook.com/masterpiececonstructiontxInstagram: instagram.com/masterpiececonstructiontxLinkedIn: https://www.linkedin.com/in/brandondallen/Freebie: https://masterpiececonstructiontx.com/cost-guide-glpBook Recs:Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine: https://amzn.to/4cakv6LBusiness Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More: https://amzn.to/4c7eI1TBuilding a StoryBrand 2.0: Clarify Your Message So Customers Will Listen: https://amzn.to/4j50lxfThat Will Never Work: https://amzn.to/4hMIyKcPodcast Recs:The School of Greatness: https://podcasts.apple.com/us/podcast/the-school-of-greatness/id596047499Remodelers on the Rise: https://podcasts.apple.com/us/podcast/remodelers-on-the-rise/id820960206Men in the Arena: https://podcasts.apple.com/us/podcast/men-in-the-arena-christian-mens-podcast/id1144237071The Impatient Entrepreneur's links:Facebook: https://www.facebook.com/TheImpatientEntrepreneurPodLinkedIn: https://www.linkedin.com/company/theimpatiententrepreneurpod/Instagram: https://www.instagram.com/theimpatiententrepreneurpod/YouTube: https://www.youtube.com/@TheImpatientEntrepreneurPodOnline: https://www.theimpatiententrepreneurpod.comConnect with us: https://www.theimpatiententrepreneurpod.com/contactKwedar & Co.'s links:Facebook: https://www.facebook.com/kwedarcoLinkedIn: https://www.linkedin.com/company/kwedarcoInstagram: https://www.instagram.com/kwedarcoYouTube: https://www.youtube.com/@KwedarCoOnline: www.kwedarco.comConnect with us: https://www.kwedarco.com/book-consultation
In this episode, I sit down with Christy Pessemier to talk all things copywriting, marketing, and how the landscape is changing—especially with the rise of AI. Christy brings so much wisdom to the table as we dive into why authenticity in your messaging matters now more than ever. We also chat about the StoryBrand framework and how it helps you clearly identify and speak to the problems your clients are really facing.Christy shares her journey into the world of copywriting and why creating a great client experience is at the heart of everything she does. She offers some fantastic advice for Loan Officers who want to grow their business without losing that human connection. We also touch on the power of gratitude, the role of positive self-talk, and how both can shape your mindset and success. It's a thoughtful, practical, and encouraging conversation—I think you'll really enjoy it!-------------------------------------------------------------------------------------Follow Christy Pessemier:Instagram: @christypessemierWebsite: ChristyPessemier.comConnect with me:Listen to this Episode: https://loan-officer-team-train.captivate.fm/listenMy Instagram: @itsirenedufordMy LinkedIn: Irene DufordMy Email: ireneandkevin@loanteamtraining.com—CHAPTERS00:00 Introduction and Background01:57 The Role of Copywriting in Marketing04:40 The Importance of Authenticity in Messaging09:56 Utilizing AI in Copywriting12:29 Understanding the StoryBrand Framework17:36 Identifying Client Problems24:02 The Value of One-on-One Coaching28:36 The Importance of Sharing Your Expertise31:15 Christy's Journey into Copywriting33:41 Unreasonable Hospitality and Client Retention38:07 Building Healthy Routines for Success43:09 Mindset and the Power of Gratitude48:57 Encouragement for Loan Officers
Tim Schurrer is a bestselling author, leadership consultant, and expert in building high-performing teams and healthy cultures. He's the author of The Secret Society of Success, a powerful book that redefines achievement—not by chasing the spotlight, but by making meaningful contributions behind the scenes.Tim spent nearly a decade as the Chief Operating Officer at StoryBrand, where he helped grow the company alongside Donald Miller from $250K to over $16 million in annual revenue, turning it into one of the most influential marketing platforms in business. Prior to that, he held leadership roles at TOMS and Apple, where he gained first-hand experience of world class working environments.Tim has worked with Fortune 100 companies and top performers in music, business, and entertainment. He's also the host of the Build a Winning Team podcast, where he shares strategies on leadership, culture, and success that lasts.Download my FREE Coaching Beyond the Scoreboard E-book www.djhillier.com/coach Download my FREE 60 minute Mindset Masterclass at www.djhillier.com/masterclassDownload my FREE top 40 book list written by Mindset Advantage guests: www.djhillier.com/40booksSubscribe to our NEW YouTube channel: https://www.youtube.com/@MindsetAdvantagePurchase a copy of my book: https://a.co/d/bGok9UdFollow me on Instagram: @deejayhillierConnect with me on my website: www.djhillier.com
Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- If your marketing isn't working, it's probably because you're not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that's too vague. When that happens, customers stop listening. But when you finally address the problem that makes your customers say “yep, that's me!”, sales start to climb. That's what Airbnb just nailed with their new messaging campaign. So, how do you figure out the exact problem your business solves in a way that drives real results? In this episode, Don and Kyle break down Airbnb's latest messaging campaign and why it hits the mark so effectively. They unpack the brilliance behind how Airbnb redefined the problem it solves and how you can apply the same strategy to your own business. You'll learn a simple way to clarify the problem your customer actually cares about and how to build an effective messaging campaign around it. Listen in for strategic tips on how to get sharper messaging and more customer engagement. -- Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Looking at your Profit & Loss report isn't just about seeing what happened last month, it's about shaping what happens next.
In this follow-up to Episode 200: How to Build a Sellable Business, Mark sits down with Ben Manley to unpack the next phase—what happens after you sell.Ben opens up about the emotional rollercoaster, the lessons he learned from structuring the deal, and the surprising challenges that come with handing over your business. From choosing the right buyer to creating SOPs, setting expectations, and navigating post-sale training, this episode gives a full behind-the-scenes look at what selling a business really looks like.Whether you're deep in the sales process or just dreaming about an exit someday, this is essential listening for any founder who wants to sell smart—and stay sane.
"In this candid conversation, Aaron Werner and Chris Wolfe reflect on a recent in-practice coaching session that sparked major transformations—from exam room communication to dry eye (now ocular surface disease) strategy and systems. They break down how simplifying processes, improving handoffs with inexpensive headset tech, and creating team ownership over care protocols led to immediate gains—including consistent product sales and tighter clinical flow. Aaron also shares a powerful mindset shift: how adding suspense to patient conversations increases engagement and follow-through. Plus, they tease a future discussion about tracking metrics and the hidden toll of decision fatigue in high-performance practices. Resources Mentioned: • Gateway Tour - gatewaytour.ai • PEEK Products - Try Peeq Pro! Click on this link (https://peeqpro.com/?aff=9) use code WERNER for discount • StoryBrand by Donald Miller - https://podcasts.apple.com/us/podcast/book-nerds-storybrand-2-0/id1449429774?i=1000703753612)" ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- AI is everywhere and it's moving faster than most of us can keep up. For business owners and marketers, the challenge isn't just understanding the tools. It's figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines can write, code, and even strategize? The questions are big, but if you ignore them, you'll get left behind. In this episode, Don and Kyle sit down with entrepreneur Jay Owen to explore the opportunities and risks AI presents for business owners. Jay shares how he's using AI in his agency, why it's not replacing creativity but enhancing it, and what mindsets will help you thrive in this new landscape. From automation to personalization, they dig into the tools that work and the principles that last. Tune in to learn how to adapt, lead, and stay human in the age of AI. Resources mentioned in this episode: Business Builders AI with Jay Wispr Flow AI Click HERE to find a StoryBrand certified marketing coach to help you grow your business! -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
"Je kunt de waarde van je bedrijf in vijf jaar 20x vergroten door simpelweg elk jaar één bedrijf over te nemen dat de helft van je huidige omzet draait." Hoe acquisities elk bedrijfsprobleem kunnen oplossen en waarom ondernemers dit als strategie onderbelichten, dat hoor je in deze aflevering van de StoryBrand podcast.In deze aflevering is Tom Shipley te gast, een ondernemer met een uitzonderlijk verhaal van veerkracht en groei. Van uitdagingen in zijn jeugd tot het bereiken van de Israëlische Special Forces, en van daar naar het opbouwen van meerdere bedrijven die hij succesvol heeft verkocht. Tom woont momenteel in Tel Aviv en deelt vanuit zijn ervaring waarom bijna elk bedrijfsprobleem en elke exitdoelstelling kan worden bereikt door middel van overnames. Zijn benadering van acquisities heeft zijn eigen bedrijven herhaaldelijk gered en hem geholpen om miljarden aan omzet te realiseren.De belangrijkste gespreksonderwerpenHet belang van een duidelijke identiteit en het 'all-in' mentaliteit voor succes in zowel het leger als het bedrijfslevenWaarom excellence niet hetzelfde is als perfectionisme en hoe de 10%-regel het verschil maakt tussen goed en uitzonderlijkHoe Tom zijn eerste bedrijf redde door een overname te doen terwijl hij slechts 30 dagen cashflow over hadDe kracht van acquisities: van een $331,000 schoonheidsmerk naar $100 miljoen omzet in drie jaar door de juiste overnameWaarom resourcefulness belangrijker is dan resources - improviseren als ondernemer net zoals in het legerDe 'silver tsunami': waarom 9,000 bedrijfseigenaren per dag met pensioen gaan en 80-90% van de bedrijven die willen verkopen nooit een koper vindenHet principe van 'jouw prijs, mijn voorwaarden' bij onderhandelingen over bedrijfsovernamesDe 20x-regel: hoe je door vijf jaar lang elk jaar één bedrijf over te nemen je bedrijfswaarde kunt vermenigvuldigenHet belang van cultuur boven strategie - waarom een gezonde bedrijfscultuur essentieel is voor succesvolle acquisitiesPraktische voorbeelden van succesvolle overnames in verschillende sectoren, van Amazon-merken tot marketingbureausDe rol van Shabbat en familie-rituelen in het behouden van betekenis en verbinding te midden van zakelijke stress Relevante links en bronnenWebsite van Tom ShipleyLinkedIn van Tom ShipleyBoek: Atomic Habits van James ClearBoek: Extreme Ownership van Jocko WillinkBoek: Radical Candor van Kim ScottLaat jij omzet liggen door een onheldere marketingboodschap?Doe de gratis "Heldere Marketingboodschap Zelfassessment" en ontdek waar je kansen laat liggen. Beantwoord 20 korte vragen (duurt maar 2 minuten), ontvang een persoonlijk adviesrapport met praktische tips en krijg een goed beeld van de kansen voor jouw bedrijf. Ga naar form.buzzlytics.nl/storybrand-marketingboodschap en zorg dat jouw team overal dezelfde heldere boodschap communiceert.
AI is everywhere and it's moving faster than most of us can keep up. For business owners and marketers, the challenge isn't just understanding the tools. It's figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines can write, code, and even strategize? The questions are big, but if you ignore them, you'll get left behind. In this episode, Don and Kyle sit down with entrepreneur Jay Owen to explore the opportunities and risks AI presents for business owners. Jay shares how he's using AI in his agency, why it's not replacing creativity but enhancing it, and what mindsets will help you thrive in this new landscape. From automation to personalization, they dig into the tools that work and the principles that last. Tune in to learn how to adapt, lead, and stay human in the age of AI. Resources mentioned in this episode: Business Builders AI with Jay Wispr Flow AI Click HERE to find a StoryBrand certified marketing coach to help you grow your business! -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Hitting $100,000 in profit isn't just a dream, it's a goal you can reach with the right plan.
In this special 200th episode of The Friday Habit, Mark and Ben reunite to celebrate a huge milestone—and to share some big news. After nearly six years as co-hosts, Ben is officially stepping away from the mic (don't worry, he'll still pop in from time to time). But before he goes, he's opening up about what it really took to build, systemize, and sell his business, Knapsack.From Bro Mountain retreats and podcast dreams to building a business that runs without you, Ben walks through his journey of creating a sellable company—from first hire to final handoff. Whether you're dreaming of an exit or just want more freedom in your business, this episode is packed with practical lessons, honest reflections, and the kind of wisdom only 200 episodes can deliver.
Episode Overview In this special edition of Expert Mentors Live, John Kitchens, Al Stasek, and Jay Kinder sit down with Rose Offord, July's Honey Badger of the Month—and the very first to hold the title! Her story is one of resilience, raw hustle, and unwavering vision. From nearly losing her home to now working on multi-million-dollar deals, Rose's journey is proof that showing up changes everything. In an episode packed with inspiration, mindset strategy, and personal transformation, the team uncovers the traits that define true leadership and what it really means to earn the badge of a Honey Badger in 2025. Key Topics Covered Honey Badger of the Month: Rose Offord's Journey How Rose pulled herself out of foreclosure—three times—without a backup job What it means to "get in the room," to take action, and how EXPCon changed her trajectory The power of personal affirmation, morning rituals, and belief before evidence Why Rose started Mindset to Millionaires and how she's helping others do the same Her BIG goal: 130 agents in her organization by EXPCon—and 10+ sponsored to attend Getting in the Room Why showing up broke beats staying home comfortable How assertiveness is the defining trait of top earners Real stories of agents sleeping in cars just to attend life-changing events The Energy of the Environment Creating contagious energy: Rose's secret weapon for attraction and growth Why proximity and community multiply your potential From mindset huddles to luxury watch events—how Rose is expanding what's possible Leading with Vision and Legacy Rose's deeper “why”: leaving a legacy for her grandsons and her team What keeps her going, even in hospital beds and high-stress moments How Honey Badger Nation inspired her—and how she plans to pay it forward Resources & Mentions HoneyBadgerNation.com – Nominate the next Honey Badger of the Month Mindset to Millionaires Facebook Group – Mondays at 7:00 AM ET Agent to CEO LIVE → Sept 24–25 in Cleveland | VIP + Concert Access Available Rock the Spectrum 2024 – Exclusive performances by Michael Ray, Dustin Black, Josh Phillips & more Breitling Event at EXPCon – In the works thanks to Rose's initiative StoryBrand by Donald Miller – Framework discussed around clarity and positioning CHSA/CHBA Systems – Learn how to increase value and become a trusted advisor Honey Badger Nation Merch – Legacy gear now available “My story's not over. It won't be until I'm coaching and inspiring full time, leading a global team.” – Rose Offord Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they're chatting over coffee, not realizing they're competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn't sell. That's why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand? This week, hosts Don and Kyle are unpacking two of the most legendary product pitches in TV history: OxiClean with Billy Mays and ShamWow with Vince Offer. They break down why these commercials still work, from soundbite stacking and urgent CTAs to the art of bold, dramatic language that holds attention. You'll learn how the right pitch can create a billion-dollar brand (even for a towel). Tune in to learn how you can write better copy, make stronger pitches, and finally understand why clarity beats cleverness every time! Click HERE to find a StoryBrand marketing coach to help you grow your brand or business! -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they're chatting over coffee, not realizing they're competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn't sell. That's why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand? This week, hosts Don and Kyle are unpacking two of the most legendary product pitches in TV history: OxiClean with Billy Mays and ShamWow with Vince Offer. They break down why these commercials still work, from soundbite stacking and urgent CTAs to the art of bold, dramatic language that holds attention. You'll learn how the right pitch can create a billion-dollar brand (even for a towel). Tune in to learn how you can write better copy, make stronger pitches, and finally understand why clarity beats cleverness every time! Click HERE to find a StoryBrand marketing coach to help you grow your brand or business! -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
In this episode, we're joined by Kris Jones, a master storyteller and mentor hand-selected by StoryBrand's Donald Miller. Kris reveals the transformative power of story in business, sharing how a single, well-crafted narrative can replace traditional marketing methods and even double your revenue. With over 20 years of experience crafting stories for industry giants like Nike and Adidas, Kris now helps coaches and consultants scale their businesses from $30K to $300K per month using her signature StorySelling System TM. If you're ready to learn how storytelling can be your most powerful marketing tool, this episode is a must-listen!Episode HighlightsKris shares how a single, well-told story can replace all your marketing efforts and double your revenue.The power of storytelling to create deep connections and clarify your message.Common pitfalls when building a website and how a story-based approach can turn it into a powerful sales tool.How to use storytelling across all your marketing channels (website, social media, podcasts) without reinventing the wheel.Kris reveals the "Curse of Knowledge" and how coaches can overcome it to connect with their clients.The importance of selecting the right "planets" in your marketing strategy to avoid burnout and focus on what works for you.Kris's method for uncovering a coach's unique process and creating a compelling niche that resonates with their audience.The value of a website as your top sales employee and how it can work for you on autopilot.Kris JonesHand-selected as a mentee by StoryBrand's Donald Miller, Kris Jones has cracked the code on turning expertise into sales. After 20 years of crafting stories for giants like Nike and Adidas, she discovered something shocking: a single, well-told story can replace all your marketing and double your revenue. Today, she helps coaches and consultants scale from 30K to 300K months using her Signature Story-Selling SystemTM – proving that you don't need endless content or complicated funnels to attract premium clients. Just one story, told well. Website: https://www.reddoordesigns.com/
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1754: Jeff Goins outlines a refreshing approach to launching creative work that replaces hype with honesty, emphasizing generosity, trust, and connection over manipulation. By focusing on building relationships and offering real value, creators can achieve more meaningful and lasting success. Read along with the original article(s) here: https://goinswriter.com/powerful-launches/ Quotes to ponder: "Marketing doesn't have to be dishonest. It can be generous, sincere, and still effective." "When you tell the truth, you build trust. And when people trust you, they listen." "Make the launch about them, not about you." Episode references: Permission Marketing: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360 Launch by Jeff Walker: https://www.amazon.com/Launch-Internet-Millionaires-Secrets-Business/dp/1630470171 Tribes: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336 Building a StoryBrand: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 Start with Why: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1754: Jeff Goins outlines a refreshing approach to launching creative work that replaces hype with honesty, emphasizing generosity, trust, and connection over manipulation. By focusing on building relationships and offering real value, creators can achieve more meaningful and lasting success. Read along with the original article(s) here: https://goinswriter.com/powerful-launches/ Quotes to ponder: "Marketing doesn't have to be dishonest. It can be generous, sincere, and still effective." "When you tell the truth, you build trust. And when people trust you, they listen." "Make the launch about them, not about you." Episode references: Permission Marketing: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360 Launch by Jeff Walker: https://www.amazon.com/Launch-Internet-Millionaires-Secrets-Business/dp/1630470171 Tribes: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336 Building a StoryBrand: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 Start with Why: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the Friday Habit, Nick McEvily shares his journey from design to entrepreneurship, emphasizing the importance of customer interviews and the role of design in business success. He discusses his life in Mexico City, the challenges of the zero to one stage in startups, and the common pitfalls founders face in achieving product market fit. The discussion highlights the necessity of data-driven decision-making and the art of understanding customer needs through effective communication. In this conversation, Nick McEvily shares insights on the importance of effective listening, crafting open-ended questions for interviews, and the significance of gathering honest feedback from clients. He emphasizes the need for entrepreneurs to validate their ideas quickly and the changing landscape of venture capital, advocating for a more thoughtful approach to business development. The discussion also touches on the value of data in decision-making and the importance of humility in leadership.Takeaways:Nick McEvily emphasizes the importance of customer interviews.Design plays a crucial role in building trust with users.The zero to one stage is a critical phase for startups.Delusion can be necessary for founders to succeed.Many founders do not spend enough time understanding their customers.Effective design must resonate with the target audience.Data should back the intuition of CEOs and founders.Customer feedback can be misleading if not approached correctly.Surveys are just one tool among many for gathering insights.Building a strong narrative is essential for fundraising. Good listening skills help decipher unspoken truths.Facing the truth can lead to stronger confidence.Crafting a script is essential for effective interviews.Open-ended questions yield higher quality responses.Limit the number of questions to maintain engagement.Finding unbiased participants is crucial for research.Statistical significance is important in decision-making.Don't wait too long to present ideas to customers.Exploration leads to new opportunities and ideas.The venture capital landscape is evolving towards more validation.Connect with Nick:https://www.nickmcevily.com/https://www.linkedin.com/in/nickmcevilyLearn More: Visit TheFridayHabit.com for show notes, resources, and to download the guide on working on your business rather than in it. Stay Connected: Subscribe to The Friday Habit for more real-life business lessons, candid conversations, and actionable strategies to elevate your entrepreneurial journey.Chapters:00:00 Introduction to Nicholas McEvily 01:04 Life in Mexico City and Family 04:00 Journey into Design and Entrepreneurship 07:00 The Importance of Design in Business 10:00 Navigating the Zero to One Stage 13:04 Common Pitfalls in Product Market Fit 16:00 Insights from Customer Interviews 19:11 The Art of Listening and Understanding 20:37 Crafting Effective Interview Questions 21:33 The Importance of Open-Ended Questions 23:14 Navigating Client Relationships 25:16 Finding Participants for Research 26:23 The Value of Data in Decision Making 28:23 The Balance of Confidence and Humility 30:33 Validating Ideas Quickly 33:05 Exploring New Ventures and Markets 35:42 Learning from Failure and Exploration 37:47 The Changing Landscape of Venture Capital 39:22 Final Thoughts and Action Items
Episode Overview In this episode of the John Kitchens Coach Podcast, John, Al Stasek, and Jay Kinder sit down to talk real estate leadership, scaling beyond sales, and what true CEOs are doing differently in 2025. While the spotlight is on the upcoming Agent to CEO + Rock the Spectrum event, the conversation dives deep into what it actually takes to build a scalable, profitable, and freedom-driven real estate business. They unpack why most agents stay stuck in production, the importance of operating systems like Scaling Up and EOS, and how elite agents like Blake Sloan, Tina Caul, and Dustin Black are running world-class organizations—even in tough markets. Whether you're an agent stuck in survival mode or a team leader ready to scale up and step out, this episode shows you exactly what's working now—and how to stop playing small. Key Topics Covered From Agent to CEO (7-Figure +) Why scaling requires more than hustle—it takes systems and strategic thinking The power of events like Agent to CEO to create awareness, action, and accountability The importance of getting in the right rooms and surrounding yourself with people operating at a higher level Why Most Agents Stay Stuck The cost of staying in production too long How awareness and environment can break the ceiling Why the right room challenges you to think, act, and lead differently Operating Systems & Frameworks for Real Estate Teams How Scaling Up, EOS, and The 4 Disciplines of Execution provide a blueprint for growth The value of knowing your numbers: top line, gross margin, and net profit The “dumbest in the room” concept—and why that's where you want to be Lessons from High-Level (7-Figure) Operators How Blake Sloan runs a 43% profit-margin team in a 120-day DOM market What makes Dustin Black's model scalable and service-driven Why Tina Caul and Michelle Wilson are examples of women CEO leaders in real estate Thinking Bigger: The Science of Scaling Why most agents set goals that are too small How setting “unachievable goals” forces a higher standard of thinking The role of clarity, focus, and noise elimination in reaching big visions The Power of Events & Community What makes Agent to CEO and Rock the Spectrum unique Why this isn't a recruiting event—it's a business transformation experience How attending impacts both your business and a greater cause (RIM Farms) Resources & Mentions HoneyBadgerNation.com – Get your Agent to CEO tickets Scaling Up by Verne Harnish – Business operating system framework The Science of Scaling by Benjamin Hardy – How to think beyond your goals StoryBrand by Donald Miller – Framework for client clarity Simple Numbers by Greg Crabtree – How to track and manage business financials Rock the Spectrum 2024 – Live music, networking, and fundraising RIM Farms – Charity supported by Rock the Spectrum Final Takeaway Success in 2025 doesn't come from working more—it comes from thinking bigger. If you're stuck in production, unclear on your numbers, or unsure how to scale, the Agent to CEO experience is your next move. Get in the right room. Raise your floor. Set unachievable goals. And build the business—and life—you deserve.
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- The biggest challenge creative people face isn't making something meaningful, it's figuring out how to share it without feeling like a sellout. Whether you're an artist, entrepreneur, or thought leader, there comes a point when the art alone isn't enough. You realize that if your work is going to make an impact, you have to learn how to promote it. But how do you do that without compromising your voice or turning into a walking ad? In this episode, musician and songwriter John Mark McMillan joins hosts Donald Miller and Kyle Reed to unpack that exact tension. With more than 20 years of music and 10 albums behind him, John Mark shares how he finally merged the art and the business without losing his authenticity. You'll hear his story of personal and creative transformation, how he learned to lead his own vision, and why real connection (not just attention) is what makes art last. Click HERE to find a StoryBrand certified marketing coach to help you grow your business! -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Service Business Mastery - Business Tips and Strategies for the Service Industry
Learn how to automate tasks, save time, and increase your profit. No Coding required!
The biggest challenge creative people face isn't making something meaningful, it's figuring out how to share it without feeling like a sellout. Whether you're an artist, entrepreneur, or thought leader, there comes a point when the art alone isn't enough. You realize that if your work is going to make an impact, you have to learn how to promote it. But how do you do that without compromising your voice or turning into a walking ad? In this episode, musician and songwriter John Mark McMillan joins hosts Donald Miller and Kyle Reed to unpack that exact tension. With more than 20 years of music and 10 albums behind him, John Mark shares how he finally merged the art and the business without losing his authenticity. You'll hear his story of personal and creative transformation, how he learned to lead his own vision, and why real connection (not just attention) is what makes art last. Click HERE to find a StoryBrand certified marketing coach to help you grow your business! -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Want to grow your sales? You don't need a million-dollar ad budget or a flood of new customers. You just need to focus on the three core ways businesses actually increase revenue: 1️⃣ Bring in new customers 2️⃣ Get existing customers to come back 3️⃣ Increase how much they spend each time In this episode, we break down how each strategy works—and how you can start using them today. Most business owners chase new customers non-stop, but the real profit often comes from what you're not paying attention to. Let's unlock the hidden sales sitting right inside your business.
Episode Overview In this power-packed episode of the John Kitchens Coach Podcast, John is joined by marketing powerhouse and real estate icon GoGo Bethke, alongside Al Stasek, for a no-fluff conversation about what separates struggling real estate teams from scalable businesses in 2025. GoGo shares her remarkable journey—from immigrant au pair to a top-tier digital entrepreneur and multi-business owner—and breaks down the mindset, strategy, and faith that fueled her transformation. If you've ever felt stuck trading time for money, this is your blueprint for building multiple revenue streams, mastering marketing, and scaling a life and business that doesn't depend on your constant hustle. From owning your worth to building digital products, affiliate income, and legacy businesses, GoGo drops gold on how to get out of production, control your time, and step fully into your role as CEO. Key Topics Covered The CEO Mindset Shift Why thinking like a business owner is the first step to 7-figure success How GoGo used her outsider disadvantage to build massive brand awareness Why the agent who markets best—not sells best—wins Making Yourself Unignorable The cost of staying invisible: why agents who won't show up online don't get picked How GoGo built a personal brand that wins before she walks in the door Why faith > fear, and how mindset drives visibility From Commission to Calling Breaking down hourly rate logic: what your time is really worth Why buy-side deals often destroy your income-per-hour The step-by-step evolution from agent → team → freedom Turning Marketing Into a Money Machine The difference between being on camera and being a marketer How GoGo built multiple seven-figure funnels from scratch The content strategy lessons behind 6.5 million views (with zero polish) Affiliate Income & Business Ownership Why affiliate income is the gateway to ownership How to structure partnerships for equity, not just a referral fee The danger of building other people's companies for free Faith, Fear & the Power of Action GoGo's defining story from 30,000 feet that changed her forever Why fear only exists in the absence of faith The mindset that fuels her bold decision-making and risk tolerance Why Staying in Your Lane is the Shortcut to the Top How to find your “lane” and why it's the only one that matters Why trying to run someone else's playbook leads to burnout Obsession, mastery, and becoming uncatchable in your zone Wealth Building Beyond Production The evolution from trading time to multiplying money The real estate agent's playbook for digital products, coaching, syndications, and more Why most people know how to make money—but not how to keep or grow it Resources Mentioned JohnKitchens.coach – Coaching, training, and CEO support GoGo's Bootcamp & Funnels – Search “GoGo Bethke” online to explore her digital products EXP Realty & Honey Badger Nation – Community, collaboration, and expansion StoryBrand by Donald Miller – For messaging clarity Think and Grow Rich by Napoleon Hill – For wealth and mindset development Event: One Big Fire – Cabo 2025 (featuring Ed Mylett and more) Final Takeaway Stop thinking like an agent. Start acting like a CEO. Whether it's marketing, money, or mindset—if you're not learning, growing, and multiplying, you're falling behind. GoGo proves that with the right belief, systems, and obsession with mastery, anyone can escape production, build real wealth, and create a life of impact and freedom. “I never choose fear. It's really that simple.” – GoGo Bethke Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!
In this episode, Mark sits down with Russel Dubree, founder of Performance Faction and former agency owner who built and sold a multi-million dollar creative business. They talk turkey (literally), before diving into the hard-won lessons of entrepreneurship—what it means to grind, the challenges of hiring and leading a team, the highs and lows of partnerships, and what ultimately led to Russel's decision to sell his agency and pursue business coaching.In this conversation, Russel shares the real story of growing a business from nothing—starting with a $500 credit card charge and a dream, all the way to a $5M agency with 16 employees. He opens up about poor hiring decisions, burnout, navigating family and business, and the wake-up call that helped him redefine success. Now, as a coach, he helps agency leaders find their purpose, build resilient teams, and grow with clarity and intention.Takeaways:Early business lessons often come through trial by fire.Good partnerships require alignment, clarity, and tough conversations.Hiring slow (and right) is one of the most important decisions in growing an agency.Don't build to the price—price to the value.Growth without process can create chaos, not success.Purpose—not profit—will keep you going long term.Leadership means owning your shortcomings and creating a culture that retains top talent.Time with family can't be an afterthought. Balance comes with communication.Saying "no" is often more important than saying "yes."Success doesn't mean burnout—it means building something meaningful, on purpose.Connect with Russel:performancefaction.comhttps://www.linkedin.com/in/russeldubreeLearn More: Visit TheFridayHabit.com for show notes, resources, and to download the guide on working on your business rather than in it. Stay Connected: Subscribe to The Friday Habit for more real-life business lessons, candid conversations, and actionable strategies to elevate your entrepreneurial journey.Chapters:00:00 Intro00:34 Welcome to The Friday Habit 01:14 Guest Introduction: Russel Dubree 01:48 Thanksgiving Turkey Talk 09:57 Balancing Business and Family 10:56 Entrepreneurial Beginnings 23:10 Starting a Web Development Company 29:34 Pricing and Early Challenges 33:15 Hiring and Growing the Business 36:58 Reflecting on Early Growth and Challenges 38:23 Learning from Industry Experts 41:20 Defining Moments and Major Projects 44:39 Improving Processes and Team Dynamics 49:18 Finding Passion and Purpose 54:40 Deciding to Sell the Business 58:53 Post-Sale Reflections and Future Plans 01:14:23 Final Advice and Closing Thoughts
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- When you're pitching a product, every word matters. That's why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it sparked a billion-dollar brand. But what made it work? From “cardboard feel” to “seven substantial improvements,” the Bombas team used sticky soundbites, clear contrasts, and emotional resonance to win over the Sharks and their customers. So what messaging lessons can your business learn from one of Shark Tank's biggest success stories? In today's episode, Don and Kyle break down the Bombas pitch line by line, showing how the founders used story loops, vivid language, and clarity to outshine the competition. You'll learn how to craft soundbites and emotional contrast to pitch your brand in a way that people remember. Listen in to discover why this pitch worked and how you can apply the same tactics to your next campaign. Click HERE to find a StoryBrand marketing coach to help you grow your brand or business! -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Undiscovered Entrepreneur ..Start-up, online business, podcast
Did you like the episode? Send me a text and let me know!!Essential Legal Guidance for Entrepreneurs with Gordon Fire MarkIn episode 112 of the Undiscovered Entrepreneur, host Skoob presents a deep dive into the essential legal aspects of entrepreneurship with digital creative lawyer Gordon Firemark. Gordon shares critical insights on the most significant legal mistakes that can jeopardize a startup, such as failing to protect intellectual property and the importance of a solid business structure. Listeners will learn about the necessity of trademarks, prenup business strategies, and understanding intellectual property and its value. Gordon also discusses his own experiences and challenges, emphasizing the importance of getting legal foundations right from the start to pave the way for long-term success. This episode is a goldmine of actionable legal advice for new entrepreneurs aiming to protect and grow their ventures.Book mentions
Donald Miller didn't set out to build a $100 million marketing empire; he just wanted to master the art of storytelling. While writing memoirs, he uncovered a powerful truth: every great story relies on a hero and a guide. That insight led to the creation of the StoryBrand framework, now used by thousands of businesses to clarify their message and scale. In this episode, Donald returns to unveil StoryBrand 2.0, an AI-powered upgrade of his classic framework. He shares how to position your business in a way customers can't ignore, using seven messaging soundbites to cut through the noise and transform your marketing, sales, and advertising goals. In this episode, Hala and Donald will discuss: (00:00) Introduction (02:26) The Captivating Power of Storytelling (04:37) The Birth of StoryBrand and StoryBrand AI (07:05) How Storytelling Helped Him Build a $100M Business (12:51) His Daily Routine and Productivity Tips (14:27) How the StoryBrand Framework Transforms Marketing (19:12) The 7 Soundbites Entrepreneurs Need to Drive Sales (31:43) Controlling Ideas vs. Taglines in Marketing (36:08) Leveraging Stakes for Greater Marketing Impact (39:49) Crafting Irresistible Story Gaps in Your Communication (45:38) Analyzing Brand Taglines and Messaging Strategies Donald Miller is the CEO of StoryBrand, Business Made Simple, and Coach Builder. He is the bestselling author of Building a StoryBrand, How to Grow Your Small Business, and his latest, Building a StoryBrand 2.0. Donald has helped over a million businesses, from scrappy startups to top brands like Chick-fil-A, scale through clear and compelling storytelling. He recently launched StoryBrand AI, a platform that combines his proven framework with artificial intelligence to generate sales marketing assets in minutes. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Donald's Book, Building a StoryBrand 2.0: bit.ly/StoryBrand2_0 Donald's Book, Blue Like Jazz: bit.ly/Blue_LikeJazz Donald's Book, Building a StoryBrand: bit.ly/Building_aStoryBrand Donald's Website, StoryBrand AI: storybrand.ai Donald Miller: Storytelling for Business | E120: bit.ly/Storytelling_Business Donald Miller: Be Your Own Hero | E153: bit.ly/BYOH-apple Donald Miller: How To Make Your First Million | 214: bit.ly/MakeFirstMillion-apple Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Social Media Marketing, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast.
When you're pitching a product, every word matters. That's why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it sparked a billion-dollar brand. But what made it work? From “cardboard feel” to “seven substantial improvements,” the Bombas team used sticky soundbites, clear contrasts, and emotional resonance to win over the Sharks and their customers. So what messaging lessons can your business learn from one of Shark Tank's biggest success stories? In today's episode, Don and Kyle break down the Bombas pitch line by line, showing how the founders used story loops, vivid language, and clarity to outshine the competition. You'll learn how to craft soundbites and emotional contrast to pitch your brand in a way that people remember. Listen in to discover why this pitch worked and how you can apply the same tactics to your next campaign. Click HERE to find a StoryBrand marketing coach to help you grow your brand or business! -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
You could be losing sales and profits every single day—and not even realize it.
After losing his entire life savings to a failed investment, Donald Miller came face-to-face with the brutal truths of entrepreneurship. Instead of giving up, he took full ownership of his setbacks and rebuilt from the ground up, scaling his company to $17 million in revenue with over 50% profit margins. In this episode, Donald breaks down his 6-step framework for building a profitable, scalable, and system-driven business. He shares how entrepreneurs can streamline operations, master sales and marketing, and transform any startup into a thriving revenue-generating business. In this episode, Hala and Donald will discuss: (00:00) Introduction (02: 40) Why Most Small Businesses Fail (05:13) The “S” Curve That Crashes Business Growth (08:21) Professionalizing Operations to Scale (14:56) The Airplane Model for Business Strategy (21:33) Crafting Mission Statements with Economic Goals (33:34) Core Values That Guide Business Leadership (36:47) The 3 Types of Business Leaders (39:35) The 6-Part Sales Email That Closes Deals (48:47) Why Story-Driven Selling Closes More Deals Donald Miller is a New York Times bestselling author, entrepreneur, and the CEO of Business Made Simple and StoryBrand. Renowned for his ability to simplify complex business concepts, Donald has helped thousands of entrepreneurs clarify their message, increase revenue, and scale sustainable companies. He's also the host of the Business Made Simple podcast and has trained teams at major organizations like Procter & Gamble, Ford, and Tempur-Sealy. His six-step business framework is revolutionizing the way small businesses operate, grow, and succeed. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Donald's Book, How to Grow Your Small Business: bit.ly/Grow_SmallBusiness Donald's Book, Building a StoryBrand: bit.ly/_StoryBrand Donald's Instagram: instagram.com/donaldmiller Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services - yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, Entrepreneurs, side hustle, Startup, Starting a business, Passive income, Online business, Solopreneur, Founder, Networking
In this episode, Mark and Data Coach Gravy discuss the significance of data in business, exploring Paul's journey from an accidental entry into the data world to becoming a successful entrepreneur. They delve into the lessons learned from the dot-com boom, the importance of data ownership, and the challenges businesses face in managing their data across various platforms. The conversation emphasizes the need for companies to recognize data as their most valuable asset and to take control of it for better decision-making and growth. In this conversation, Data Coach Gravy discusses the importance of data ownership and how leaders can simplify their approach to data management. He emphasizes that data is a company's most valuable asset and should be treated as such. The discussion also covers the evolution of data storage, the impact of AI on business, and the significance of being a data-driven leader. Gravy shares insights on leading remote teams effectively, the role of faith in leadership, and how personal relationships can enhance team dynamics. He concludes with practical advice for leaders to start integrating data into their decision-making processes.Takeaways:Data can drive growth and success for businesses.Paul's journey into data was accidental but transformative.The dot-com boom provided unique opportunities for young entrepreneurs.Learning from mistakes is crucial in business.Data ownership is essential for companies to thrive.Partnerships can complicate business dynamics.Bootstrapping allows for greater control and vision.AI is increasingly reliant on data for effectiveness.Companies must integrate their scattered data for better insights.Understanding data as an asset is vital for modern businesses. Who you are as a company is your data.Data is incredibly simple: strings, dates, and numbers.Leaders must take ownership of their data.SaaS systems are proliferating and are here to stay.AI is integral to the future of business.Love your team to foster better leadership.Success is defined by the love and respect of those who know you best.Having a moral compass simplifies decision-making.Challenges often indicate you're on the right path.Start replacing assumptions with data-driven questions.Connect with Paul: https://www.thedatagroup.cloud/https://www.linkedin.com/in/paulgraeveLearn More: Visit TheFridayHabit.com for show notes, resources, and to download the guide on working on your business rather than in it. Stay Connected: Subscribe to The Friday Habit for more real-life business lessons, candid conversations, and actionable strategies to elevate your entrepreneurial journey.
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1737: Amy Beardsley outlines a practical, mindset-driven approach to creating a profitable online business, walking readers through five key stages from idea to sustainable growth. With a focus on clarity, confidence, and progress over perfection, she empowers aspiring entrepreneurs to take action without burning out. Read along with the original article(s) here: https://smartmoneymamas.com/profitable-online-business/ Quotes to ponder: "Every successful entrepreneur starts before they feel ready." "You don't need a massive audience or a perfectly polished product to start making money." "Growth isn't linear, and that's okay." Episode references: Building a StoryBrand: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 Atomic Habits: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 Profit First: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X Learn more about your ad choices. Visit megaphone.fm/adchoices
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- When you're building a personal brand, the biggest mistake you can make is being too broad. The world doesn't need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That's the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be everything to everyone. So what does it look like to get hyper-specific, and how do you know if your niche is tight enough? In this week's episode, hosts Donald Miller and Kyle Reed break down the personal brand of Dan Go, also known as @FitFounder. They unpack why his brand name works, how his bio instantly communicates value, and how his disciplined content strategy made him a go-to voice for entrepreneurs who want to get healthy. You'll learn what makes a personal brand succeed, how to build authority, and why clarity beats cleverness. Tune in to get the secrets to building a personal brand that actually works. Click HERE to check out Dan Go's Fit Founder account and click HERE to find a marketing coach to help you grow your brand or business. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
When Your Copy Evolves, So Does Your Business In this episode, I share how shedding "safe" copy transformed my business. From sharpening your brand message to showing up as your unapologetic self, I dive into the copywriting strategies that helped me write with more clarity, confidence, and connection. You'll learn how to channel bold, emotionally resonant messaging that doesn't just attract your audience—it moves them to act. I break down lessons from standout copywriters and marketers like Marie Forleo, Gary Vee, and Veronica Romney, and explain how to apply these proven strategies to your emails, social posts, sales pages, and beyond. Whether you're still writing all your own copy or managing a team, this episode is your guide for developing a voice that feels authentic and sells. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The Copy That Works Is the Copy That Feels Risky – If your message feels neutral, it's likely you're playing it too safe. The copy that truly resonates often feels vulnerable to write—and that's what makes it powerful. 2️⃣ You Don't Need More Ideas, Just More Ways to Say What Matters – Inspired by Gary Vee, I explain how repeating your core messages in creative ways builds trust, visibility, and connection across platforms. 3️⃣ Identity Marketing Beats Feature-Driven Copy Every Time – Veronica Romney's concept of identity marketing reframes your messaging to reflect who your audience is becoming, not just what you're selling. It's a subtle shift that drives deeper resonance and more conversions. RESOURCES MENTIONED IN THIS EPISODE: If you're not seeing the sales you expected, there's a good chance it's your copy.
Matt Wolfe discusses how the StoryBrand framework transforms both marketing and workplace culture by positioning businesses as guides rather than heroes in their customers' stories. This approach creates shared identity and purpose among teams while improving external messaging, leading to better alignment between departments and stronger organizational culture overall. TAKEAWAYS StoryBrand positions businesses as guides helping customer heroes solve problems, not as heroes themselves. Shared brand stories create internal alignment and unified team identity beyond just marketing benefits. Implementation requires team conversations, consistent application across touchpoints, and regular reinforcement. A QUICK GLIMPSE INTO OUR PODCAST
When you're building a personal brand, the biggest mistake you can make is being too broad. The world doesn't need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That's the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be everything to everyone. So what does it look like to get hyper-specific, and how do you know if your niche is tight enough? In this week's episode, hosts Donald Miller and Kyle Reed break down the personal brand of Dan Go, also known as @FitFounder. They unpack why his brand name works, how his bio instantly communicates value, and how his disciplined content strategy made him a go-to voice for entrepreneurs who want to get healthy. You'll learn what makes a personal brand succeed, how to build authority, and why clarity beats cleverness. Tune in to get the secrets to building a personal brand that actually works. Click HERE to check out Dan Go's Fit Founder account. Click HERE to find a marketing coach to help you grow your brand or business. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Procrastination isn't just stealing your time—it's stealing your profits.
What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it's easy to assume you need a slick image or a viral strategy to break through. But that's not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you stay grounded when your face becomes your brand? These are the questions that haunt creators, entrepreneurs, and professionals alike. So how do you strike the right balance? In this week's episode, Donald Miller and Kyle Reed sit down with bestselling author and speaker Annie F. Downs, who's built a deeply human, wildly successful personal brand rooted in hope and honesty. They unpack how Annie shaped her brand over the years, how she discovered her “controlling idea,” and why she's leaned into the very things she used to avoid. You'll learn the role of consistency, why timing matters more than transparency, and how to craft a message that's strategic and soul-aligned. Listen in for a candid conversation about what it really takes to build a personal brand that lasts. Click HERE to check out Annie F Downs' website and HERE for here "That Sounds Fun" pocast! -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
We welcome back Pete Hixson for his third appearance. Together, we explore the complexities of balancing ambition, family, faith, and mentorship. We discuss the pivotal moments that have shaped Pete's life and career and delve into the challenges of being a driven professional while remaining a present and supportive family man. This episode offers a wealth of advice for young fathers, professionals, and anyone navigating the intricate dynamics of career and family life.CHAPTERS:00:56 StoryBrand and Business Growth02:27 Personal Reflections and Mentorship08:49 The Importance of Mentors19:15 Shifting from Success to Significance30:03 The Role of Mission in Life39:05 Being a Noticer in Relationships46:52 Navigating Relationship Changes with Kids54:00 Driven Individuals and Life Balance59:24 Driven vs. Content: A Personal Reflection01:05:37 Parenting and Legacy01:11:24 Raising Daughters with Different Needs01:23:46 The Birth of Beyond Communities01:30:55 Current Progress and Future PlansBecome a BPN member FOR FREE - Unlock 20% off FOR LIFEhttps://bpn.team/member FOLLOW:IG: instagram.com/nickbarefitness/YT: youtube.com/@nickbarefitness
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