Podcasts about storybrand

If your marketing isn't working, it's probably because you're not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that's too vague. When that happens, customers stop listening. But when you finally address the problem that makes your customers say “yep, that's me!”, sales start to climb. That's what Airbnb just nailed with their new messaging campaign. So, how do you figure out the exact problem your business solves in a way that drives real results?   In this episode, Don and Kyle break down Airbnb's latest messaging campaign and why it hits the mark so effectively. They unpack the brilliance behind how Airbnb redefined the problem it solves and how you can apply the same strategy to your own business. You'll learn a simple way to clarify the problem your customer actually cares about and how to build an effective messaging campaign around it. Listen in for strategic tips on how to get sharper messaging and more customer engagement.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazonor wherever you buy books!

Confused on what cash basis and accrual basis means in your bookkeeping system? Most small business owners do not know the difference so let's take a closer look at why your report might be showing different numbers. ______   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Flute 360 | Episode 324: “Market Your Magic – Sharing Your Creative Work with Confidence” (Part 6) How do you share your creative or musical work with the world…without feeling awkward, salesy, or unsure of yourself? In this powerful episode, Heidi flips the script on what it means to market your music. Whether you're an educator with a new teaching method, a performer launching a tour, or a creator with a flute course, you'll learn how to approach marketing as an extension of your artistic voice—not a departure from it. Filled with relatable stories, practical insights, and a call to reclaim your confidence, this episode is a must-listen for flutists ready to shine a light on their gifts. Main Points: Redefining marketing as a soulful, service-based connection—not just a sales tool. Why so many flutists freeze when it's time to share their work, and how to overcome it. Top books and podcasts to help you build your marketing toolkit. How shifting your mindset from “selling” to “inviting” changes everything. Why clarity and confidence matter in both entrepreneurship and academia. Just For You! You've put in the hours, the heart, and the hustle—now it's time to get the support you need to bring your work to life with confidence. Through April 30, you can purchase a special bundle of four private coaching calls with Dr. Heidi Kay Begay and receive $200 off. These are not group sessions. This is your personalized time—just you and Heidi—unpacking your ideas and mapping out a plan for real artistic and financial progress. Whether you need help launching your flute course, preparing for an interview, rebranding your studio, or packaging your creative idea, these calls are designed to get you results. You set the pace and schedule your calls through spring and summer. Don't let self-doubt, unclear strategy, or burnout delay your dream any longer. Let's work together to get your music—and message—out into the world with boldness and clarity. Resources: Books mentioned: This is Marketing by Seth Godin Building a StoryBrand by Donald Miller Marketing Made Simple by Donald Miller & Dr. J.J. Peterson Podcasts recommended: Online Marketing Made Easy by Amy Porterfield The Jasmine Star Show by Jasmine Star Follow Heidi! Follow Flute 360 via TikTok! Follow Flute 360 via Instagram! Follow Flute 360 via Twitter! Follow Flute 360 via LinkedIn! Follow Flute 360 via Facebook! Subscribe to the Flute 360's YouTube Channel! Join the Flute 360 Newsletter! Join the Flute 360 Family's Facebook Private Group! Join the Flute 360's Accelerator Program Here! The next session is 04/26/25! TIER 1 for $37 TIER 2 for $67 TIER 3 for $97

In this episode, Alexander dives into the powerful role of marketing storytelling in driving business growth. He explains how storytelling enhances brand recognition and creates an emotional connection with customers. Using a three-act structure, he shares a storytelling framework that you can use to craft engaging narratives — starting with a strong setup, providing the right solution, and delivering a compelling offer. He also emphasizes the importance of understanding customer motivations and pain points, building trust, and continually testing and refining storytelling strategies to achieve optimal marketing results.Download the BrandStory Website Blueprint here: https://clearbrand.com/resources/website-blueprint/Timestamps0:00 Intro1:41 The Three Act Structure3:25 Act One: Setup (Promise)8:55 Act Two: Action (Progress)14:27 Act Three: Resolution (Payoff)19:48 Applying Storytelling to Business33:30 Storytelling Website Examples39:49 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   If you followed every piece of advice out there about your ideal morning routine, you'd probably spend eight hours every day doing mindfulness excercises and supplements and journaling and workouts and cold plunges and more. But morning routines can be both easy AND effective if you identify the right mission for your life. In this episode, Kyle Reed and Donald Miller break down a new way to approach your morning routine—one that actually fits the demands of 2025. Whether you're a high-performing entrepreneur, a working parent, or just trying to get your act together before 9am, this conversation is packed with practical strategies, unexpected insights, and a fresh mindset shift. You'll learn:   • Why most morning routines fail (and what to do instead) • How to reverse-engineer your day for better mornings • The role of intention, simplicity, and rhythm in a sustainable routine • What Kyle and Don are doing differently this year—and why it's working   If you've struggled with consistency, motivation, or just hate mornings altogether, this episode will help you build a routine that serves your real life—not some influencer's highlight reel.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!   If you're tired of feeling unproductive and unmotivated, get clarity on your life goals and supercharge your productivity by visiting HeroOnAMission.com for your free planner!

"This month on Book Nerds, your favorite doctor-entrepreneurs—Dr. Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner—are joined by Daniel Palmer, certified StoryBrand guide and marketing strategist, to dive deep into Donald Miller's StoryBrand 2.0. What happens when doctors stop trying to be the hero and instead become the guide? The answer might just transform your entire practice. In This Episode:  • What it really means to make your patient the hero  • The seven parts of the StoryBrand framework and how to apply them in optometry  • Why clarity beats complexity—and how jargon drives patients away  • How to craft simple, 3-step plans that increase patient engagement  • Why most practices “OD-splain” (yep, it's a thing) and how to fix it  • Using empathy and storytelling to drive better treatment acceptance  • How to reframe your team communication and leadership using the same framework  • BONUS: How Aaron tested the framework during story time at the bar Whether you're explaining glaucoma drops, pitching dry eye treatments, or training your staff, this episode will show you how storytelling creates buy-in, boosts revenue, and builds lasting relationships. And yes, you'll never watch a movie—or give a treatment recommendation—the same way again. Tools Mentioned:  • StoryBrand One-Liner Formula  • Donald Miller's Business Made Simple AI Tool  • The “8 Second Rule” to close the sale"   ________________________ questions@eyecode-education.com   Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode, I had the pleasure of chatting with Angel Hepp—fellow mom of two, golden doodle lover, and co-founder of Meet Salt Collective, a creative marketing agency that helps businesses connect through powerful storytelling. We talked all about how motherhood and entrepreneurship overlap in the most unexpected (and sometimes messy) ways, and how being clear, whether with your kids or your clients, can make all the difference.Angel shared so many gems—from her favorite mom hacks, like teaching kids to sort socks (yes, really!), to her journey as a recovering perfectionist. We also talked about how curiosity, not judgment, is key when it comes to personal growth, parenting, and running a business. There's so much goodness in this episode for moms, high achievers, and anyone who's trying to do all the things without losing themselves in the process.If you've ever felt like you're figuring it out as you go, you're not alone—and this conversation is for you. I hope it gives you a laugh, a breath of fresh air, and a few ideas to make life just a little bit easier.REFERENCED LINKS:Meet Salt CollectiveWebsite: www.meetsaltcollective.comInstagram: www.instagram.com/meetsaltcollectiveJosephine & Grace Co.Instagram: www.instagram.com/josephineandgrace.coBook Mentioned:Building a StoryBrand by Donald Miller: www.storybrand.comSend us a text120 COPING SKILLShttps://www.freetobemindful.com/podcast-120copingskillsCULTIVATE CALM CHALLENGEhttps://www.freetobemindful.com/podcast-cultivatingcalmchallengeSUBMIT QUESTIONS for CONSULT A COUNSELOR:https://qrco.de/consultacounselorWATCH THE PODCAST ON YOUTUBE:https://www.youtube.com/@counselorvdejesus GET THE MUSE HEADBAND AT A DISCOUNT!https://choosemuse.com/freetobemindfulUse this link to get 15% off your total when you purchase the amazing brain sensing headband that tells you when you're in a meditative state and guides you to improve your practice.STAY CONNECTED:Show Hashtag: #freetobemindfulpodcastWebsite: https://www.freetobemindful.com/podcastAll Social Channels: @counselorvdejesus DISCLAIMER:Free to Be Mindful Podcast episodes are for educational purposes only and should not be considered as or substituted for therapy or professional help from a licensed clinician.

Episode SummaryIn this episode of OnBase, host Chris Moody and Parth Mukherjee delve into the critical role of customer voices in shaping go-to-market strategies. Parth shares his journey through the tech industry, highlighting his experiences in product marketing and go-to-market strategy across different company stages. He emphasizes the importance of product marketing teams in bringing the customer's perspective into the organization and outlines the five key components of a go-to-market strategy: who, what, why, where, and how. Parth also discusses methods for collecting and analyzing customer data, balancing quantitative and qualitative feedback, and addressing stakeholder resistance. Additionally, he explores emerging marketing trends, the use of AI in marketing, and the challenges of B2B marketing, such as attribution.Key Takeaways:Voice of the Customer is Key: Customer insights are crucial for shaping effective go-to-market strategies.  Five Components of Go-to-Market Strategy: The five key questions to answer are who is the target audience, what are the offerings, why should buyers care, where should we sell, and how do we hit our targets.  Data Collection and Analysis: Utilize a combination of call recording technologies, surveys, customer interviews, and focus groups to gather customer feedback.  Balancing Quant and Qual: Combine quantitative data with qualitative insights to build compelling narratives and make informed decisions.  Addressing Stakeholder Resistance: Use proof and data to overcome internal misconceptions and align stakeholders.  Importance of Timing: Gather customer feedback throughout the product life cycle, starting from the product vision stage.  Emerging Marketing Trends: The importance of buyer self-education, hyper-personalized marketing, prompt engine optimization (PEO), and the convergence of ABM with intent data.Quotes“Product marketing should be the voice of the company in the market—and more importantly, the voice of the market inside the company.”Best Moments 00:07: Parth shares his journey into tech and marketing.  03:30: The importance of customer voices in shaping go-to-market strategy.  04:45: The five components of an effective go-to-market strategy.  07:30: Methods for data collection and analysis.  13:00: How to deal with stakeholder resistance using proof and data.  16:15: The importance of gathering customer feedback throughout the product life cycle.  19:00: Emerging marketing trends for the next five years.  22:30: Use cases of AI in marketing.24:30: The biggest challenge in B2B marketing: attribution. Tech Recommendations⁠Chorus⁠ – Call intelligence for market and product insights.⁠MindTickle⁠ – Deal rooms and enablement for modern B2B sales.⁠Klue⁠ – Competitive intelligence and win-loss analytics.Books:⁠Crossing the Chasm⁠ by Geoffrey Moore⁠Building a StoryBrand⁠ by Donald MillerBlogs & Newsletters:⁠HubSpot Blog⁠⁠Gartner for Go-To-Market Insights⁠⁠Marketing Brew⁠Podcasts:⁠Marketing Over Coffee⁠⁠Product Marketing Life by PMA⁠Shout-outs:⁠Kevin Akeroyd⁠, CEO at Sovos⁠Ann Handley⁠, Chief Content Officer at MarketingProfs⁠Andy Raskin⁠, Strategic Narrative CoachAbout the Guest:Parth Mukherjee is the VP of Product Marketing, Corporate Marketing, and Go-To-Market Strategy at Sovos, a leading tax compliance platform. With over 20 years of experience in tech marketing—including pivotal roles at Adobe, Cognizant, and five high-growth VC-backed startups (four of which successfully exited)—Parth brings deep expertise in scaling companies through every phase of growth.Before joining Sovos, Parth led marketing at Chorus and MindTickle, and continues to apply a data-driven yet deeply human approach to building strategic narratives that resonate with customers and internal stakeholders alike.⁠Connect with Parth⁠.

10 miljoen Nederlanders hebben een chronische aandoening. Wat kun je doen om grip te krijgen op je eigen gezondheid? Ontdek in deze aflevering hoe simpele keuzes in je dagelijks leven je energie, hormonen en algehele gezondheid compleet kunnen veranderen.In deze aflevering zijn Wendy Walrabenstein en Carlijn Wagenaar te gast, onderzoekers en auteurs van het boek Plants for Health. Ze delen hun wetenschappelijk onderbouwde inzichten over hoe leefstijlaanpassingen een enorme impact kunnen hebben op chronische aandoeningen zoals reuma, artrose en hart- en vaatziekten. Met hun evidence-based aanpak helpen ze mensen om meer grip te krijgen op hun gezondheid door voeding, beweging, ontspanning, slaap en algehele balans te optimaliseren.De belangrijkste gespreksonderwerpenHet wetenschappelijke bewijs achter leefstijlinterventies bij chronische aandoeningenDe indrukwekkende resultaten van hun onderzoek bij patiënten met reuma en artroseHoe een meer plantaardig voedingspatroon kan bijdragen aan minder ontstekingenHet belang van beweging, zelfs voor mensen met gewrichtsklachtenDe rol van stress en ontspanning in het ontstekingsprocesPraktische tips voor betere slaap en het vinden van balansHoe kleine, duurzame veranderingen al grote gezondheidseffecten kunnen hebbenWaarom het nemen van eigenaarschap over je gezondheid cruciaal is Relevante links en bronnenBoek Plants for Health: https://plants-for-health.nl/boek/Duurzaam Vitaal - Het online leefstijlprogramma: https://plants-for-health.nl/duurzaamvitaal/Instagram: plants.for.health: https://www.instagram.com/plants.for.health/Boek: How Not To Die van Michael GregerBoek: Good Morning, I Love You van Shauna ShapiroLaat je marketing eindelijk voor je werkenWil je ook dat je marketing klopt en resultaat oplevert? Kom dan naar de StoryBrand live workshop op 13 en 14 mei 2025 in Leusden. Boek je ticket via storybrand.nl/live-workshop

If you followed every piece of advice out there about your ideal morning routine, you'd probably spend eight hours every day doing mindfulness excercises and supplements and journaling and workouts and cold plunges and more. But morning routines can be both easy AND effective if you identify the right mission for your life. In this episode, Kyle Reed and Donald Miller break down a new way to approach your morning routine—one that actually fits the demands of 2025. Whether you're a high-performing entrepreneur, a working parent, or just trying to get your act together before 9am, this conversation is packed with practical strategies, unexpected insights, and a fresh mindset shift. You'll learn:   • Why most morning routines fail (and what to do instead) • How to reverse-engineer your day for better mornings • The role of intention, simplicity, and rhythm in a sustainable routine • What Kyle and Don are doing differently this year—and why it's working   If you've struggled with consistency, motivation, or just hate mornings altogether, this episode will help you build a routine that serves your real life—not some influencer's highlight reel.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!   If you're tired of feeling unproductive and unmotivated, get clarity on your life goals and supercharge your productivity by visiting HeroOnAMission.com for your free planner!

I wish I had a nickel for every dollar a small business owner wastes on stuff they don't need. If you want a profitable business you need to stop spending money on stuff that really isn't needed.    ______   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

In this episode, Patti Johnson shares her path from growing up in a small town in Oklahoma to launching a successful consulting business and becoming an author. She talks about what it really takes to start and grow a business, including the importance of research, networking, and building strong relationships instead of relying on traditional sales tactics.Patti and Mark also discuss the value of developing an exit strategy early, diversifying your client base, and learning through leadership challenges. Throughout the conversation, Patti emphasizes the role of mindset, resilience, and personal growth in navigating the ups and downs of entrepreneurship. She also shares key takeaways from her book Make Waves, including how managing your thoughts can drive meaningful action and change.Key Takeaways:• Starting a business takes calculated risk, research, and strong networks.• Relationships are more effective than traditional sales tactics.• Rejection is part of the process—don't take it personally.• A resilient, positive mindset is essential for long-term success.• Know your business model and focus on delivering real value.• Authenticity builds trust—be yourself.• Plan your exit strategy early and diversify your client base.• Growth comes from discomfort and consistent action.• Good leadership balances honesty with optimism.• Managing your thoughts can drive meaningful progress.Connect with Us:Enjoyed the episode? Be sure to subscribe, leave a review, and share it with a friend or colleague who'd find it helpful.For more insights and resources, visit TheFridayHabit.com.Connect with Patti Johnson:Learn more about Patti and her work at https://pattibjohnson.com/.Check out her book Make Waves wherever you get your books.Thanks for listening—and keep making waves.

What if you could replace ALL your marketing with a single story? And grow your practice with less effort. Yes, please. Sign me up. If that sounds awesome and almost too good to be true, give this episode a listen. I interviewed Kris Jones, a storytelling expert who turns expertise into sales success.  She has a background working with major brands like Adidas, Nike and Guinness. She was also hand selected for mentorship by StoryBrand's Donald Miller.  Kris explains how a single, compelling story can transform your marketing efforts and significantly increase your revenue.  And she shares her proven story selling system that helps businesses scale effectively without the need for endless content. Don't miss this one. Hope you enjoy the episode! Find out more about Kris Jones and her services at Red Door. And of course, check out the amazing resources over at productivetherapist.com.

311: Leading with Systems: The Secret to Mission-Driven, High-Performing Nonprofits (Kevin Wilkins)SUMMARYSpecial thanks to TowneBank for bringing these conversations to life, and for their commitment to strengthening nonprofit organizations. Learn more about how they can help at TowneBank.com/NonprofitBanking.Are you so focused on keeping your nonprofit running that you don't have time to step back and fix the systems holding you back? In episode 311 of Your Path to Nonprofit Leadership, organizational expert Kevin Wilkins shares how to break free from these constraints and build a thriving, mission-driven culture. Expert insights reveal why culture is the strongest predictor of success, how to foster collaboration despite competition for funding, and why strategic planning should be adaptable rather than rigid. Discover practical steps to strengthen organizational effectiveness, align people with processes, and implement a plan that doesn't just sit on a shelf. Explore how stakeholder engagement, accountability structures, and performance management drive long-term impact. Whether leading a small nonprofit or managing complex systems, this discussion provides actionable strategies to maximize resources and create lasting change.ABOUT KEVINKevin N. Wilkins is the Founder and CEO of Trepwise, a strategy consulting firm dedicated to unlocking the potential of purpose-driven organizations by aligning people, process, and vision. With over 35 years of experience across corporate, nonprofit, and private ventures, Kevin has led Trepwise to support over 700 organizations. Since moving to New Orleans, he has worked with for-profit, nonprofit, and public entities, shaping his vision for thriving communities driven by impactful ideas. A Dartmouth graduate with an MBA from Harvard Business School, Kevin has held executive roles at Procter & Gamble, Fidelity, and State Street Research. He serves on multiple boards and has received many honors, including Louisianian of the Year (2021) and Best Place to Work recognitions for Trepwise. Most recently, Trepwise was named Outstanding Business of the Year (2024) by Best of America Small Business Awards.EPISODE TOPICS & RESOURCESReady for your next leadership opportunity? Visit our partners at Armstrong McGuireBuilding a StoryBrand by Donald MillerHave you gotten Patton's book Your Path to Nonprofit Leadership: Seven Keys to Advancing Your Career in the Philanthropic Sector – Now available on AudibleDon't miss our weekly Thursday Leadership Lens for the latest on nonprofit leadership

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things. The more complex something is, the harder it is for people to understand—and if they don't understand, they don't engage. Whether you're trying to grow a business, capture attention, or lead a movement, clarity is your greatest asset.     That's why we're shaking things up this week with a very special recap episode! We're revisiting some of the most valuable insights from past episodes—all centered around one powerful theme: simplicity. Don and Kyle explore how frameworks, storytelling, and clear communication can help you find clarity, make better decisions, and connect to more people. Tune in to discover why the most successful brands, leaders, and ideas all follow one golden rule: keep it simple.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

"In this episode of the Aaron Werner Podcast on iCode Media, Aaron sits down with the dynamic and multifaceted Mikki Collins—a former surgical tech turned optical fashionista, ABO speaker, and industry insider. From the OR to the runway, Mikki shares her unique journey and dives into the evolving intersection of optical retail, fashion, patient experience, and practice growth. What You'll Learn:  • Mikki's journey from ophthalmology surgical tech to optical fashion leader  • Why opticians should know the story behind the frame—and how to tell it  • What bespoke acetate is and why it matters in premium eyewear (yes, even Kate Spade!)  • The real role of frame reps—and how to partner better with them  • How AI tools like ChatGPT can help forecast trends and understand local demographics  • Using social media trends and retail experiences (TJ Maxx vs. Gucci!) to design your optical  • How to elevate your team's communication, styling, and selling confidence  • Why “practice, not roleplay” can transform staff training  • Tips for masterclass binge-watching that actually helps your clinic  • Why it's okay to say “we're not for everyone”—and how to lean into your brand identity Resources & Shoutouts:  • Optical Women's Association (OWA)   • MasterClass picks: Salman Rushdie, Jocko Willink, Daniel Pink  • To Sell Is Human by Daniel Pink  • Extreme Ownership by Jocko Willink  • Building a StoryBrand by Donald Miller  • Vision Source (https://visionsource.com) FrameDream Program  • HubSpot Academy (https://academy.hubspot.com/) – Free sales & marketing courses  • Coursera (https://www.coursera.org) – Retail & psychology courses Whether you're an OD, optician, or part of the optical care team, this episode is packed with practical tips and inspiring insights on how to build a smarter, more stylish, and more strategic optical. Contact Mikki Collins: Mikki.Collins@safilo.com" ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Marketing isn't magic—it's just sales at scale. In this episode of Commercially Speaking, Bo and Timmy sit down with marketing expert Wes Gay to unpack why most commercial real estate professionals struggle to generate leads—and what to do about it.From crafting crystal-clear messaging to playing the guide (not the hero), Wes walks brokers through a smarter, simpler way to get real results. You'll learn:Why flexing on social media backfiresHow to talk so your ideal client actually listensThe 3 things every broker should be doing to win more dealsWhy storytelling frameworks like StoryBrand can radically shift your approachThe power of empathy in establishing authority and trustWhether you're a seasoned broker or just trying to get your marketing off the ground, this episode will change how you think about building your brand.

Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things. The more complex something is, the harder it is for people to understand—and if they don't understand, they don't engage. Whether you're trying to grow a business, capture attention, or lead a movement, clarity is your greatest asset.     That's why we're shaking things up this week with a very special recap episode! We're revisiting some of the most valuable insights from past episodes—all centered around one powerful theme: simplicity. Don and Kyle explore how frameworks, storytelling, and clear communication can help you find clarity, make better decisions, and connect to more people. Tune in to discover why the most successful brands, leaders, and ideas all follow one golden rule: keep it simple.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

If you aren't getting paid, you might as well be working for free. When was the last time you followed up on past due invoices? Do you even know how much money your business is owed?    ______   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

In the ever-evolving landscape of technology, decentralization is emerging as a powerful force for change. This episode of The Friday Habit brings you a fascinating conversation with David Young, a pioneer in cloud computing and open-source technology.David shares his journey from studying ancient Greek and Latin to becoming a trailblazer in the tech industry. He offers valuable insights into the world of entrepreneurship, the importance of perseverance, and the potential of open-source solutions to reshape how we interact with technology.Key Takeaways:The evolution of cloud computing and its impact on modern businessesHow open-source technology is challenging the dominance of big tech companiesThe importance of finding your "single hill" in business and communicating it effectivelyWhy privacy and data ownership matter in today's digital landscapeThe potential of decentralized technologies to foster innovation and competitionDiscover the Power of Open SourceDavid introduces us to Federated Computer, his latest venture aimed at making open-source tools accessible to businesses of all sizes. Learn how these alternatives to popular software suites can offer enhanced privacy, flexibility, and cost-effectiveness.Entrepreneurial WisdomGain valuable insights from David's experiences:The importance of persistence in the face of rejectionWhy understanding your customer's pain points is crucial for successHow to navigate the challenges of bringing new technologies to marketA Vision for the FutureDavid paints a picture of a more decentralized technological landscape, where individuals and businesses have greater control over their digital lives. He challenges listeners to consider alternatives to the status quo and embrace the potential of open-source solutions.Whether you're a tech enthusiast, a small business owner, or simply curious about the future of technology, this episode offers a thought-provoking look at the possibilities that lie ahead.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   Relationships can be beautiful, but they're also complicated. From the outside, it's easy to assume great marriages happen by luck or chemistry. But the reality? Every relationship faces storms—health challenges, career stress, personal struggles—and most couples aren't equipped to weather them. Without the right mindset and tools, it's easy to drift apart or fall into survival mode. So how do couples not just stay together, but grow closer—even through the hardest seasons of life?     In this week's episode, Don and Kyle sit down with musical duo Johnnyswim (Abner Ramirez and Amanda Sudano) to unpack what makes their marriage work. From tour bus living to health challenges and creative careers, Abner and Amanda share how they've stayed united—and transformed—through it all. Tune in to hear their honest take on commitment, communication, and the real purpose of marriage.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Is your marketing strategy helping you attract the right clients effortlessly?Many entrepreneurs believe they need to be everywhere at once to make an impact. But what if the secret to effective marketing isn't about doing more—but about crafting a message that does the work for you? Ask yourself: Does your current marketing truly reflect the transformation you offer?In this episode of Success Genius, I sit down with expert StoryBrand copywriter Kris Jones to explore the power of storytelling in marketing. We discuss how a well-crafted signature story can clarify your message, simplify your strategy, and eliminate the need to constantly create content. Kris shares insights on why your website should be your most powerful sales tool and how focusing on just a few key platforms can drive real results.Tune in to discover how shifting your messaging can help you attract the right clients while doing less. By aligning your marketing with a clear, compelling story, you're not just promoting a business—you're creating an irresistible brand that speaks directly to those you're meant to serve.Topics covered in this episode include:Why your website should act as your top salespersonHow a signature story can simplify your marketing effortsThe key to attracting right-fit clients while repelling the wrong onesThe impact of clear messaging on confidence and conversionsIf you're ready to move beyond scattered marketing and create a story-driven brand that truly connects, tune in now and start turning clicks into clients!Resources Mentioned:Get Kris's "From Click To Client" Book: https://www.reddoordesigns.com/bookGet Kris's Help: https://www.reddoordesigns.com/Get The Book:  https://book.neillwilliams.com/bookLearn More About TEAM90:  https://neillwilliams.com/team90Book A Team Turnaround Call:  https://neillwilliams.com/team-turnaround-callContact Us: support@neillwilliams.comIf you're loving what you're learning on this podcast every week - the simple high-impact habits, tools and mindsets to optimize your whole body focus, motivation and energy - please follow, rate and review by heading to Apple Podcasts or wherever you listen to podcasts.

Relationships can be beautiful, but they're also complicated. From the outside, it's easy to assume great marriages happen by luck or chemistry. But the reality? Every relationship faces storms—health challenges, career stress, personal struggles—and most couples aren't equipped to weather them. Without the right mindset and tools, it's easy to drift apart or fall into survival mode. So how do couples not just stay together, but grow closer—even through the hardest seasons of life?     In this week's episode, Don and Kyle sit down with musical duo Johnnyswim (Abner Ramirez and Amanda Sudano) to unpack what makes their marriage work. From tour bus living to health challenges and creative careers, Abner and Amanda share how they've stayed united—and transformed—through it all. Tune in to hear their honest take on commitment, communication, and the real purpose of marriage.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!  

Salesforce recently surveyed 7,000 B2B professionals, and the results are clear: buyers prioritize value. A significant 76% aim to maximize the return on every purchase, and 78% are being more careful with spending than before.In this environment, how can sellers stand out and win deals? One powerful way is by becoming a better storyteller. This episode dives into why storytelling is so important in today's sales landscape and offers practical advice on how to use it to close your next deal.The Power of Storytelling in SalesWhen you hear "storytelling," you might picture something from a book. But in sales, it's about crafting a narrative that draws buyers in. Think of it this way:The Buyer as the Hero: They're on a journey to achieve their goals.The Problem as the Villain: Something is blocking their path – maybe it's a lack of time, confusing regulations, or overwhelming complexity.You as the Guide:As a sales professional, you're there to help them conquer that villain with your solution.Effective sales storytelling positions you as a trusted guide, helping the buyer see how they can overcome their challenges and achieve their objectives – becoming the hero of their own story. And don't worry, your "story" doesn't have to be a long, drawn-out saga. Sometimes, a well-crafted illustration is all it takes to paint a picture and help a potential client understand their problem and your solution.How Storytelling Can Help You Close More DealsBusinesses are now incredibly strategic about their spending. Think of it like this: if you were trying to sell me a pen, and I said I'm determined to use my current one until it's completely dry before buying another, that's the kind of thinking businesses have right now. The economy has made them very cautious about spending money unless it's absolutely essential.And it's the same for consumers. No matter how much product knowledge we throw their way, if they're not willing to spend, it won't make a difference.What will make a difference is learning how to connect with them on an emotional level. People are driven by their emotions, and if we keep focusing solely on logic, we'll struggle to close deals.In the episode, I share a simple storytelling example about someone with a flat tire. It shows how creating a relatable scenario can connect with a prospect emotionally and close a deal. How to Become a More Engaging StorytellerInstead of listing what your solution does, paint a picture of what life will be like after using it. Think about it – people connect with visions of success and relief, not just a list of features. To become a better storyteller, focus on helping people see their own challenges clearly. Don't just mention a problem; describe the frustrating situation they're likely experiencing. Make them think, "Yes, that's exactly what I'm dealing with!"People aren't looking for a sales pitch; they're looking for someone who can guide them through their difficulties. Show them you understand their business and the obstacles they face, and you'll become a much more compelling storyteller."Don't just say you understand a business and their challenges; demonstrate it. Storytelling is the key to showing them you truly grasp the issues they're facing." - Donald Kelly. ResourcesTo further enhance your storytelling skills, I recommend Donald Miller's "Building a StoryBrand 2.0."Consider

Wondering where all the money in your business is going and why you have no profit? Be profitable is much easier if you understand some key things about what creates your profit and then what "jobs" your profit has.    ______   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Cortney is on a mission to help women in their 40s look and feel their absolute best in mind, body, and soul. Based in Charleston, SC, she's a multi-passionate wellness expert: an Airbnb Superhost, 1000+ hour certified yoga teacher, Lululemon Legacy Ambassador, international retreat leader, massage therapist, health & wellness coach, and women's empowerment guide. She's also the voice behind The Unique Way podcast, where she shares inspiring conversations and real-talk wellness wisdom. Cortney blends decades of experience with contagious energy and heart, creating transformational experiences that help women feel vibrant, confident, and fully alive. What's up, my people?! It's a solo episode today—just you and me catching up on all the juicy things happening in my world lately. From Hawaiian-themed Bachelor parties to major mindset shifts, this year is already off to a glow-up start—and I've got a lot to share. In this episode, I'm diving into everything from my 90-day alcohol-free journey, current muscle-building goals, the 40 & Thriving rebrand, my upcoming Lake Keowee Retreat, and the abundance mindset work I've been doing (hello, energetic spring cleaning ✨). Plus—I'm sharing my current fave morning journaling practice that's been helping me stay grounded, aligned, and energized AF. And yes, my throat is a little scratchy (#allergies), but the vibes are strong. Let's gooo!

#304 Copywriting is an AMAZING option for starting your own work-from-home, freedom-fulfilling job, but not enough people know about it! Copywriting is everywhere and utilized in some fashion by EVERY company (even if we don't realize it). There are so many different avenues in copywriting -- different ways to leave your mark and do incredible work for so many different people, companies, or brands. In this episode, we are joined by professional copywriter Sara Estes, the head copywriter at StoryBrand. Sara pops the lid on the copywriting industry and shares her 6 steps to how you can go from a copywriting zero to a copywriting hero and business owner in fairly short order. Let's go!! Be sure to check out this episode in article form as well! (Original Air Date - 11/9/23) What we discuss with Sara: + Introduction and Guest Background + Sarah's Journey into Copywriting + Understanding Copywriting and Its Importance + Differences between Copywriting and Content Writing + The Value of Copywriting in Business + Educating Yourself in Copywriting + Building a Portfolio in Google Drive + Gaining Experience and Collecting Testimonials + Taking Your Copywriting Business Seriously + Effective Project Management for Copywriters + The Power of Loom in Business Communication + The Importance of Personal Connection in Copywriting + Tools for Organizing Your Work + The Role of Software in Entrepreneurial Organization + Mastering the Art of Selling Your Services + Overcoming Sales Challenges + The Importance of Building an Email List + Creating Authority Content and List Building + The Value of Authority Content and List Building + Final Thoughts and Advice for Aspiring Copywriters Resources from this episode: Learn more by checking out this blog post about 6 Steps to Becoming a Freelance Copywriter Sign up for our FREE Business Course - over 300+ new business ideas, also includes the 7 Phases of a business, so you know where you are now and where you need to go next. You'll also get 7 of the most popular marketing strategies and 31 stay-on-track hacks that successful millionaires follow to grow and automate their businesses. Go to https://www.millionaireuniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you're transported back in time. But our brains don't just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday struggles, and what we're left with is a version of the past that feels safer, simpler, and better than it really was. So why does nostalgia have such a hold on us? And how does it shape the way we think, feel, and buy?     This week, hosts Donald Miller and Kyle Reed break down the psychology of nostalgia and why it's one of the most effective tools in marketing, storytelling, and even leadership. They reveal how businesses tap into nostalgia to create emotional connections with customers and how you can use it to strengthen your brand—or simply make more meaningful memories in your own life. Tune in to learn how nostalgia works, why we crave it, and how to use it to your advantage.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazonor wherever you buy books!

Are you tired of your website feeling like a digital ghost town? I get it. Many entrepreneurs struggle to translate their brilliance into compelling online copy. It's like being trapped inside a bottle, unable to read the label. But what if you could transform your website into a powerful magnet, attracting ideal clients and simplifying your marketing?In this episode, I had a conversation with Kris Jones, founder of Red Door Designs and a storytelling expert. She shares her insights on crafting your signature story, turning website visitors into loyal clients, and building a powerful online presence that truly reflects your unique value.☑️ Learn how to stop being the hero of your story and position yourself as the guide, connecting with your audience on a deeper level.☑️ Discover the power of story-driven messaging to cultivate trust, resonate with your ideal client, and make your website your most effective sales tool.☑️ Uncover the secrets to creating a website that not only informs but also inspires action, cutting down on sales calls and attracting clients who are already excited to work with you.It's time to stop DIYing your messaging and start creating a website that truly represents your genius. Subscribe now and learn how to craft a compelling narrative that attracts your ideal clients and transforms your online presence.More About KrisHand-selected as a mentee by StoryBrand's Donald Miller, Kris Jones has cracked the code on turning expertise into sales. After 20 years of crafting stories for giants like Nike and Adidas, she discovered something shocking: a single, well-told story can replace all your marketing and double your revenue. Today, she helps coaches and consultants scale from 30K to 300K months using her Signature Story-Selling SystemTM – proving that you don't need endless content or complicated funnels to attract premium clients. Just one story, told well.Website: https://www.reddoordesigns.comBook: https://www.reddoordesigns.com/bookInstagram: https://www.instagram.com/reddoordesignFacebook: https://www.facebook.com/reddoorportlandLinkedin: https://www.linkedin.com/in/reddoordesigns⭐ Don't forget to leave a review, drop a comment and check out the resources below!#SpiralUpPodcast #LaChelleWieme #BurnouttoBreakthrough #podcastmarketing #websitedesign #storytelling #onlinebusiness #clientattraction #messagingmatters #entrepreneurship Hosted on Acast. See acast.com/privacy for more information.

Listen in as Brian discussed:How he came about building a richer life through richer relationships. What RICH means.Radical generosity. Giftology.Brian also discussed what makes a great gift.  TIP OF THE WEEKBrian: Dive into Donald Miller's StoryBrand framework to enhance your communication skills. Whether you're crafting a website or improving conversations, Miller's approach helps you connect with people effectively. Check out his StoryBrand book or Made Simple series for practical strategies.Mark: Strengthen your business relationships by personalizing your gift-giving. Check a client's or contact's social media feed to see what they're passionate about, then use AI (e.g., ChatGPT) to generate tailored gift ideas based on their interests. This thoughtful approach can leave a lasting impact and deepen connections. WANT TO LISTEN MORE?Did you like this episode? If so, listen to another AOPI episode to learn more about building relationships in business and life. "Are you ready to learn more about land investing? Just click HERE to schedule a call.""Isn't it time to create passive income so you can work where you want when you want, and with whomever you want?"

Okay, okay - raise your hand if you've heard us talking about how to create an effective sales funnel for YEARS now, but still haven't made one that actually works for your business? Or maybe you've got a funnel, but you've never formally written it down and shared it with your team? No problem - this one is especially for you! My special guest today is Dr J.J. Peterson of StoryBrand and he's simplifying how to create a simple, effective sales funnel that drives sales. If this has been on your proverbial to-do list for like, ever and you never seem to get it done, my friend, everything you need is just ahead as J.J. breaks it all down for us. Bottomline, it's simpler than you think to take immediate action and hit your sales numbers this month. Here's how.  My all-star special guest today is Dr. J.J. Peterson and he's simplifying how to create a simple, effective sales funnel. We tackle and simplify all aspects of it, including: Why every small business (big or small) needs to create a sales funnel and what stops most from doing it What the 5 components to an effective sales funnel are, built the StoryBrand way: Creating a one liner Launching a simple website Inviting people in with a lead generator Crafting an email sales campaign Crafting an email nurture campaign  How to create a one-liner that catches your prospective client's attention and intrigues them to want more information and take action - there are 3 parts: The problem The solution The results What the 7-step Story Grid is and how it plays into your sales funnel and email campaigns  spoiler alert: you are NOT the hero of the story… your customers are …and ultimately, I asked him what he means by “not using bowling balls in your email campaigns” - why so many do this and what's better to help convert prospects into paying clients. Oh man, this episode is definitely one of my favorite conversations so far this season… I've loved StoryBrand and followed their work for years now. J.J., Donald Miller, and the team are whip-smart, funny, kind, and they truly know their stuff when it comes to sales and marketing. So, grab your journal and a pen… we cover a lot of ground on this one and I know it'll help you make a sales breakthrough instantly if you follow the steps. Q: Are you ready to learn how to create a simple, effective sales funnel? If yes, this one is for you. It's time to #DoTheThing! ---- Show notes available with all links mentioned here: https://www.thesimplifiers.com/posts/378-how-to-create-a-simple-effective-sales-funnel---with-dr-j-j-peterson-all-star

Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you're transported back in time. But our brains don't just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday struggles, and what we're left with is a version of the past that feels safer, simpler, and better than it really was. So why does nostalgia have such a hold on us? And how does it shape the way we think, feel, and buy?     This week, hosts Donald Miller and Kyle Reed break down the psychology of nostalgia and why it's one of the most effective tools in marketing, storytelling, and even leadership. They reveal how businesses tap into nostalgia to create emotional connections with customers and how you can use it to strengthen your brand—or simply make more meaningful memories in your own life. Tune in to learn how nostalgia works, why we crave it, and how to use it to your advantage.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazonor wherever you buy books!

You know what you need to do, but just can't seem to get the motivation to do it. The problem is probably due to not knowing your WHY. Or your WHY just isn't big enough. Happens to me, all of the time.    This book is great to learn more on finding your WHY: Start with WHY by Simon Sinek: ​https://amzn.to/4kR7P8V ______   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

If you want to grow your business and sharpen your mindset, you need to fill your brain with the right knowledge. In this episode, Tom shares his top business book recommendations for 2024, along with must-read picks from the Battleground community. These books will help you simplify your focus, set higher standards, avoid costly mistakes, and improve your business strategy.In this episode, Tom discusses:[00:00] The importance of reading to level up your business and mindset[00:46] The One Thing by Gary Keller – How to simplify your focus and maximize results[01:27] The Standard by Ben Newman – Winning every day by setting and honoring a high standard[01:55] Winning the Contractor Fight by Tom Reber – Mastering the mindset and strategy of success[02:36] The Magic of Thinking Big by David Schwartz – Setting bigger goals to achieve more[03:19] The Road Less Stupid by Keith Cunningham – Avoiding costly mistakes and implementing "thinking time"[04:57] Courage is Calling by Ryan Holiday – How embracing discomfort leads to growth[05:25] Building a StoryBrand by Donald Miller – Crafting a compelling brand message to attract more clientsLinks from the episode:

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   If someone told you in the '90s that people would happily pay $5 for a cup of coffee, you probably would've laughed. Before Starbucks, coffee was just… coffee. It wasn't an experience, a ritual, or a “third place” between home and work. So how did one company transform a simple commodity into a global phenomenon? The rise of Starbucks wasn't just about caffeine—it was about community, habit-building, and a relentless pursuit of consistency.   In this episode, hosts Don and Kyle dive into the fascinating story of Starbucks, breaking down how a small Seattle coffee shop grew into a 35,000-location empire. They explore the visionary leadership of Howard Schultz, the brand's impact on American culture, and how Starbucks managed to make coffee both an addiction and an experience. Plus, they debate whether Starbucks is still as great as it once was—or if its best days are behind it. Listen in for a deep dive into what made Starbucks work.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Every great brand tells a story—but is yours making your customer the hero? In this episode of the Branded Bull Podcast, we break down the StoryBrand framework, showing how to position your customer as the hero, your business as the trusted guide, and their problem as the villain to be defeated. Learn how to craft a clear, compelling message that cuts through the noise and turns prospects into loyal customers. If your marketing isn't working, it's time to rethink the story you're telling! Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc

If someone told you in the '90s that people would happily pay $5 for a cup of coffee, you probably would've laughed. Before Starbucks, coffee was just… coffee. It wasn't an experience, a ritual, or a “third place” between home and work. So how did one company transform a simple commodity into a global phenomenon? The rise of Starbucks wasn't just about caffeine—it was about community, habit-building, and a relentless pursuit of consistency.   In this episode, hosts Don and Kyle dive into the fascinating story of Starbucks, breaking down how a small Seattle coffee shop grew into a 35,000-location empire. They explore the visionary leadership of Howard Schultz, the brand's impact on American culture, and how Starbucks managed to make coffee both an addiction and an experience. Plus, they debate whether Starbucks is still as great as it once was—or if its best days are behind it. Listen in for a deep dive into what made Starbucks work.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Raising your prices can backfire when done for the wrong reasons. It isn't your customer's job to pay for your bad business habits. Make sure you aren't raising your prices for these reasons.  ______   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

In today's episode, we dive into building your personal brand as a coach. You'll hear about "Connected Kelly," a coach who initially felt pressured to conform to an analytical persona in her big tech job, only to discover that her true strength—Connectedness—was what truly set her apart. You'll learn how she transformed her approach, leading to a more fulfilling and energized coaching practice.   We also explore practical tips for building your personal brand, including how to identify the challenges you can help solve and how to communicate your unique value effectively. Whether you're an independent coach or working internally at a company, it's important to be specific in your messaging to connect with your ideal clients.   So, if you're ready to make sure your coaching brand aligns with your personal brand, this episode is packed with insights and actionable advice to help you shine!

Are you struggling to create a website that attracts clients, increases revenue, and works for you while you focus on the work you love? Do you feel like your website is just an online brochure instead of a tool that actually drives sales? In today's episode, we dive deep into the power of storytelling with Kris Jones, a StoryBrand guide and Founder of Red Door Designs. Kris has been mentored by Donald Miller, the author of Building a StoryBrand, and brings over 20 years of experience working with global brands like Nike and Adidas. She specializes in helping women-owned businesses, coaches, and service providers create website copy that sells effortlessly so they can scale their business without working harder. Her signature approach has led clients to: Increase revenue by 300% Achieve record-breaking lead calls & client bookings Scale from $30K months to $300K months Charge 6x more for the same service Kris's mission is to simplify storytelling so that entrepreneurs can stop struggling with messaging and start using their website and marketing materials to work for them 24/7. This episode will simplify storytelling for your business and give you the exact framework to make your website and marketing materials work for you—even while you sleep.   Key Takeaways: The Power of Storytelling: How to position your client as the hero and yourself as the guide. What's Wrong with Most Coaching Websites: The #1 mistake that keeps websites from converting leads into paying clients. Signature Story Framework: How to craft a story that works across your website, social media, and sales calls. Website That Sells: The three essential sections your homepage needs to capture attention and drive conversions. Social Media & Storytelling: How to repurpose one core story into endless content. Beyond Social Media: Why your website should be the center of your marketing universe—and how to make it work for you.   Resources & Action Steps: Free Guide: Get Website Copy That Sells in 2.5 Hours Flat Download the Guide Connect with Kris & Learn More: Red Door Designs Website Follow Kris on Social Media: Instagram Facebook LinkedIn Your website should be your best salesperson—learn how to make it work for you with the power of storytelling.  

BRX Pro Tip: Donald Miller’s New Book, Story Brand 2.0 Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, Donald Miller has a new book out, Storybrand 2.0. What do you think, man? Lee Kantor: Well, I just got a hold of the book. It’s really […]

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   Reality TV is everywhere, and whether you love it or hate it, you can't deny it's addictive. Millions of people tune in daily to binge-watch strangers argue, compete, or fall in love on camera. But reality TV isn't “real” at all—it's carefully crafted chaos, designed to keep you hooked. Producers manipulate stories, stir up conflict, and edit scenes to make the drama irresistible. But beyond the entertainment, what's it actually doing to our brains?   In this episode, hosts Donald Miller and Kyle Reed break down why reality TV works—and why we can't look away. They explore the psychology behind our obsession with drama, the tricks producers use to keep us engaged, and how reality TV has shaped everything from social media to politics. Plus, they reveal the surprising ways it's rewiring our attention spans and expectations of real life. Tune in for a revealing look at the power (and the price) of reality TV.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Reality TV is everywhere, and whether you love it or hate it, you can't deny it's addictive. Millions of people tune in daily to binge-watch strangers argue, compete, or fall in love on camera. But reality TV isn't “real” at all—it's carefully crafted chaos, designed to keep you hooked. Producers manipulate stories, stir up conflict, and edit scenes to make the drama irresistible. But beyond the entertainment, what's it actually doing to our brains?   In this episode, hosts Donald Miller and Kyle Reed break down why reality TV works—and why we can't look away. They explore the psychology behind our obsession with drama, the tricks producers use to keep us engaged, and how reality TV has shaped everything from social media to politics. Plus, they reveal the surprising ways it's rewiring our attention spans and expectations of real life. Tune in for a revealing look at the power (and the price) of reality TV.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!        

Most small business owners make more profit than they realize. They just keep making this same mistake over and over and it makes them FEEL like they are less profitable than they really are. Are you doing this too?  ______   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   The Michelin Star is a restaurant rating system so powerful that a single star can launch careers, change cities, and even break chefs. So what makes one restaurant just “good” and another Michelin-worthy? The path to earning a Michelin Star isn't just about making great food—it's about precision, consistency, and a relentless pursuit of excellence. But why do these stars hold so much weight?   Today's episode pulls back the curtain on the fascinating world of Michelin Stars. Hosts Don and Kyle explore how a tire company unexpectedly shaped the fine dining industry, why chefs dedicate their lives to earning (or desperately holding onto) these elusive stars, and what truly sets Michelin-caliber restaurants apart. Along the way, they share their own experiences—from unassuming hole-in-the-wall joints to world-famous dining rooms—and break down whether the chase for a star is worth the sacrifice. Listen in for a compelling look at the prestige, pressure, and obsession that fuel the Michelin Star legacy.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

The Michelin Star is a restaurant rating system so powerful that a single star can launch careers, change cities, and even break chefs. So what makes one restaurant just “good” and another Michelin-worthy? The path to earning a Michelin Star isn't just about making great food—it's about precision, consistency, and a relentless pursuit of excellence. But why do these stars hold so much weight?   Today's episode pulls back the curtain on the fascinating world of Michelin Stars. Hosts Don and Kyle explore how a tire company unexpectedly shaped the fine dining industry, why chefs dedicate their lives to earning (or desperately holding onto) these elusive stars, and what truly sets Michelin-caliber restaurants apart. Along the way, they share their own experiences—from unassuming hole-in-the-wall joints to world-famous dining rooms—and break down whether the chase for a star is worth the sacrifice. Listen in for a compelling look at the prestige, pressure, and obsession that fuel the Michelin Star legacy.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazonor wherever you buy books!

Confused by what percentages mean on a Profit & Loss Statement? What if I told you it was as easy as Pie? Today we take a look at how to make sense of percentages on a profit and loss and why it is important for you to use them when looking at your profit and loss income statement.  VIDEO to Follow Along: https://youtu.be/HqMy_nzw0HA ______   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

#811: Join us as we sit down with Donald Miller – CEO of StoryBrand, a company revolutionizing how businesses clarify brand messaging through the power of storytelling. Best known for his StoryBrand framework, Donald reveals the secrets behind impactful marketing & branding strategies. In this episode, Donald dives into the power of problem-solving in branding, the formula for compelling storytelling, & the profound impact of clear messaging. Plus, Donald reveals the evolution of StoryBrand & how he has integrated AI with StoryBrand.ai, a tool designed to streamline brand messaging like never before! To Watch the Show click HERE For Detailed Show Notes visit TSCPODCAST.COM To connect with Donald Miller click HERE To connect with Lauryn Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential Head to the HIM & HER Show ShopMy page HERE and LTK page HERE to find all of Michael and Lauryn's favorite products mentioned on their latest episodes. Visit donaldmiller.com to learn more about Donald Miller. Click HERE to purchase his best-selling books, including his latest addition, Building A StoryBrand 2.0. For a free trial of StoryBrand.ai click HERE. This episode is sponsored by Chomps Get 15% off your order of Chomps meat sticks at Chomps.com/SKINNY with code SKINNY. This episode is sponsored by Cymbiotika  Go to Cymbiotika.com/TSC for 20% off + free shipping. That's Cymbiotika.com/TSC to claim 20% off + free shipping today. This episode is sponsored by Skims Shop SKIMS best intimates including the Fits Everybody Collection and more at SKIMS.com/skinny and SKIMS stores. This episode is sponsored by Agent Nateur Visit AgentNateur.com and use code SKINNY for 20% off sitewide. This episode is sponsored by Live Conscious Collagen Peptides Visit weliveconscious.com and use code SKINNY at checkout for 15% off your first purchase. This episode is sponsored by Fatty15 Fatty15 is on a mission to replenish your C15 levels and restore your long-term health. You can get an additional 15% off their 90-day subscription Starter Kit by going to fatty15.com/SKINNY and using code SKINNY at checkout. Produced by Dear Media  

Amazon didn't just change how the world shops—it rewired our brains. Suddenly, driving to a store for light bulbs feels like a huge chore. Need cat food? Click. New coffee maker? Click. A hat with antlers for your Halloween costume? It'll be at your door by 5 p.m. Love it or hate it, Amazon's success lies in its relentless focus on the customer. It turned convenience into an art form. The real question is: how did they pull it off, and what can we learn from them?   In today's episode, Donald Miller and Kyle Reed dissect the magic (and madness) behind Amazon's rise. From Jeff Bezos's obsession with customer experience to why two-pizza teams might be the secret to innovation, they explore what makes Amazon unstoppable. Tune in to find out how one company reshaped retail, rewrote the rules of business, and filled your house with way too many cardboard boxes.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Quick tips for writing irresistible copy! From emails to social media and sales page messaging, listen for tricks that will sell your product instantly.  In this episode, I share:  (M:SS) How to clearly define the problem your offer solves  (M:SS) Simple tips for writing personalized, intimate, and effective sales copy (M:SS) A real life example of how to use a statistic in your messaging  (M:SS) The two frameworks my team uses to write copy in the right place at the right time  (M:SS) Why you should be testing and updating sales copy in real-time during launches (M:SS) Tips and strategies for writing for social media and email  Listen in and get ready to sell your product instantly with these impactful copywriting tips. Soon enough, you'll be a pro at writing content that your audience can't resist! Resources Mentioned in the Episode #370 | Behind-The-Scenes: How I Collect Money-Making Testimonials #236 | How to Clarify Your Message #556 | How To Take Your Small Business To Multi-million Dollar Success Digital Course Academy List Builder's Society Building a StoryBrand by Donald Miller  Read This or Die by Ray Edwards My Facebook Post with Scout  Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast. I'm adding a bunch of bonus episodes to the feed, and if you're not following, there's a good chance you'll miss out. Follow now!