Podcasts about storybrand

In this Shortcast edition, Donald Miller, author of Building a StoryBrand, shares how applying storytelling principles can bring clarity, purpose, and momentum to your personal and professional life. Drawing from narrative theory, Donald explains how to see your life as a story—complete with a clear goal, supporting characters, and an inciting incident—and how productivity begins with the power of focus and finish. In this Shortcast, we explore: The Life-as-Story Framework: Donald outlines the classic storytelling structure and how it applies to real life: a character with a problem, a guide, a plan, and a call to action that leads to either success or failure. The Power of an Inciting Incident: We discuss how deliberately creating an inciting incident—like signing up for a marathon or making a public commitment—can push you into meaningful action. Designing the Ideal Workday: After battling writer's block, Donald took a road trip and absorbed every productivity audiobook he could, using what he learned to build a personalized, high-focus day planner. Focus and Finish: Donald explains how the two most important productivity principles are narrowing your focus and completing what you start—because only finished work makes an impact. Clearing the Clutter of Life's Script: By eliminating unnecessary “characters” and distractions from your life story, you can make space for the plot that actually matters. Donald's insights offer a unique, narrative-driven approach to productivity that helps you clarify your goals, trim the distractions, and finish what matters most. Find more shortcasts like this on Blinkist. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Ambitious, we uncover why many brands fail to make a lasting impression - they don't make people feel anything. Learn how developing a powerful brand story can help bypass logistical resistance and forge emotional connections with your audience. Using Donald Miller's seven-part story brand framework, I guide you through the importance of defining your character, addressing their problems, and positioning yourself as their guide. Discover how to increase conversion rates, attract the right clients, and ensure your brand is consistent across all touchpoints. 00:44 Introduction 03:09 The Impact of Brand on Consumer Behavior04:37 The Importance of Consistent Brand Messaging07:54 The Role of Emotional Connection in Branding14:35 The Consequences of Inconsistent Branding24:10 Introducing Donald Miller's Story Brand Framework26:03 The Hero's Journey: Making Clients the Protagonist26:21 Donald Miller's Seven-Step Framework26:47 Step 1: Identifying the Character27:27 Step 2: Defining the Problem28:21 Step 3: Meeting the Guide29:49 Step 4: Creating a Plan32:54 Step 5: Calling to Action33:30 Step 6: Avoiding Failure34:40 Step 7: Ending in SuccessResources Mentioned: Building a StoryBrand by Donald Miller To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠.To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an afterthought. So how do you know if your message is building trust or breaking it?   In this new “Pass/Fail” segment, Don and Kyle grade recent moments in marketing and culture through the lens of what worked and what flopped. They dig into Shedeur Sanders' controversial NFL draft comments, the bold branding of Liquid Death, and the rise of user and employee-generated content. You'll learn why arrogance isn't confidence, what makes provocative branding effective, and how to turn your messaging into a trust-building asset. Listen in to learn what great messaging sounds like and how to avoid a fail.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode, Rodric sits down with Emmy Award–winning filmmaker and founder of BrandMagnetic, Mariana Henninger, to talk about the one video every entrepreneur should have. Mariana shares how her background in global documentary filmmaking led her to help business owners build trust and accelerate sales—by making themselves unforgettable.They break down:Why top-of-funnel trust is broken—and how to fix itThe 4 Trust Triggers that move cold leads to warm buyersWhy “About Me” pages still matter—and how to do them rightThe psychology behind narrative transportation (and why it's marketing gold)How to lead with emotion without losing authorityWhether you're a builder, coach, or creative, this episode will reframe how you show up in your marketing—and why your story is your greatest asset.

We welcome back Pete Hixson for his third appearance. Together, we explore the complexities of balancing ambition, family, faith, and mentorship. We discuss the pivotal moments that have shaped Pete's life and career and delve into the challenges of being a driven professional while remaining a present and supportive family man. This episode offers a wealth of advice for young fathers, professionals, and anyone navigating the intricate dynamics of career and family life.CHAPTERS:00:56 StoryBrand and Business Growth02:27 Personal Reflections and Mentorship08:49 The Importance of Mentors19:15 Shifting from Success to Significance30:03 The Role of Mission in Life39:05 Being a Noticer in Relationships46:52 Navigating Relationship Changes with Kids54:00 Driven Individuals and Life Balance59:24 Driven vs. Content: A Personal Reflection01:05:37 Parenting and Legacy01:11:24 Raising Daughters with Different Needs01:23:46 The Birth of Beyond Communities01:30:55 Current Progress and Future PlansBecome a BPN member FOR FREE - Unlock 20% off FOR LIFEhttps://bpn.team/member FOLLOW:IG: instagram.com/nickbarefitness/YT: youtube.com/@nickbarefitness

Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an afterthought. So how do you know if your message is building trust or breaking it?   In this new “Pass/Fail” segment, Don and Kyle grade recent moments in marketing and culture through the lens of what worked and what flopped. They dig into Shedeur Sanders' controversial NFL draft comments, the bold branding of Liquid Death, and the rise of user and employee-generated content. You'll learn why arrogance isn't confidence, what makes provocative branding effective, and how to turn your messaging into a trust-building asset. Listen in to learn what great messaging sounds like and how to avoid a fail.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

I can't believe I've been doing this since 2016. All I've ever wanted was to help small business owners run more profitable businesses. To share what I learned from top retailers and my own experience having a small business. Business numbers are the most important tool a small business owner has to grow their sales & profits and over the years, this has become my top requested content.  Time to pivot...Let's discuss -----------------------------   CONTACT ME:

Join us on Pathmonk Presents with Robert Carnes, Marketing Director at Green Mellen, a boutique digital marketing firm in Atlanta. Robert shares how Green Mellen helps small to midsize B2B service companies build trust through clear, compelling website messaging. He discusses using StoryBrand frameworks, tools like Hemingway app, and Headline Studio to craft effective copy. Learn how ethical marketing, community education, and consistent online presence drive long-term client relationships. Tune in for actionable insights to enhance your digital strategy and create meaningful connections, inspiring you to elevate your marketing with integrity!  

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they're typically cast as bumbling sidekicks or lovable oafs who mean well but don't quite get it right. When that narrative takes root, it can be easy for fathers to shrug and settle for doing the bare minimum (especially when they get praise for just pushing a stroller down the street). But kids need more. And deep down, every dad knows he was made for more. So what does it look like to embrace fatherhood with purpose, presence, and even a little swagger?   In this special Father's Day episode, Don and Kyle sit down with Dave Barnes and John McLaughlin, hosts of the hit podcast Dadville. Together, they explore the most important messages a father can send his kids. They break down why dad-messaging matters, what it looks like in the real world, and how even small changes in tone or presence can echo for generations. If you're a dad, or want to be one, listen in for a refreshing take on what it really means to show up for your family.   Check out the Dadville Podcast HERE !   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they're typically cast as bumbling sidekicks or lovable oafs who mean well but don't quite get it right. When that narrative takes root, it can be easy for fathers to shrug and settle for doing the bare minimum (especially when they get praise for just pushing a stroller down the street). But kids need more. And deep down, every dad knows he was made for more. So what does it look like to embrace fatherhood with purpose, presence, and even a little swagger?   In this special Father's Day episode, Don and Kyle sit down with Dave Barnes and John McLaughlin, hosts of the hit podcast Dadville. Together, they explore the most important messages a father can send his kids. They break down why dad-messaging matters, what it looks like in the real world, and how even small changes in tone or presence can echo for generations. If you're a dad, or want to be one, listen in for a refreshing take on what it really means to show up for your family.   Check out the Dadville Podcast HERE !   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller, who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins.=================================================Check out Donald Miller's free website analyzer and more resources at storybrand.ai and storybrand.com. For questions or to connect directly, email DM@storybrand.com.=================================================Best Moments:(00:35) Do you realize collectively his books have spent more than a year on the New York Times bestseller list?(06:22) What is the mistake that brands make most often when they're trying to tell their story? What should they be doing instead?(08:05) You need soundbites, and those soundbites need to be about your customer survival. They don't need to be about you.(09:57) Kids love aquariums—they saw a 99% increase in sales when they put that soundbite everywhere(17:06) Social proof is about showing you're good at getting people out of a hole—customers want to know if you care and if you're competent(21:32) A good story is actually, it has a very succinct plot and a million subplots(28:00) Take your domain, go to storybrand.ai, and for free, enter your domain into our website analyzer tool(30:30) AI is the best thought partner I've ever worked with=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of The Friday Habit, Mark sits down with Chris Tyrell, founder of Chris's Garage Doors, to talk about the unexpected road from seminary student to successful entrepreneur. Chris shares how faith, community, and a deep sense of purpose have guided his business journey—and why giving generously has always been part of the plan.Chris opens up about how a part-time job in the garage door industry sparked a bigger calling. Today, his company serves not just customers, but the greater good—donating 3% of revenue to local nonprofits and using the business as a platform for ministry. Mark and Chris explore the power of mission-driven leadership, the importance of building a strong brand, and the lessons learned from hiring, coaching, and networking.Whether you're running a small business or dreaming about launching one, this episode is full of practical advice and honest insight from someone who's built a business rooted in values—and impact.Key Takeaways:Chris's journey from seminary to entrepreneurship was guided by faith.His company donates 3% of top-line revenue to local nonprofits as part of a mission to give back.Business can be a platform for ministry and community transformation.Reinvesting in your company is crucial for long-term growth.Relationships and networking play a powerful role in business development.Hiring for attitude often leads to stronger team culture and retention.A clear brand and purpose-driven culture can shape every aspect of your business.Business coaching and peer support help provide clarity and accountability.Understanding your “why” fuels more intentional decision-making.Connect with Chris:Chris's Garage Doors LinkedIn

En Cómo Hacer Crecer Tu Negocio, Donald Miller —autor best seller y creador del método StoryBrand— ofrece un plan claro, estructurado y fácil de implementar para llevar cualquier negocio al siguiente nivel. A partir de su experiencia ayudando a miles de emprendedores y líderes a clarificar su mensaje y escalar sus empresas, Miller condensa los principios clave del crecimiento empresarial en un marco de trabajo simple pero poderoso. Este libro no es una recopilación de consejos genéricos, sino una hoja de ruta práctica dividida en seis pasos esenciales: desde liderar con visión y construir un equipo sólido, hasta optimizar tus productos, procesos y sistemas de marketing. Con ejemplos concretos, ejercicios aplicables y herramientas de gestión empresarial, Miller muestra cómo eliminar la complejidad innecesaria y enfocarte en lo que realmente impulsa resultados. Una lectura esencial para dueños de negocios, freelancers y emprendedores que quieren dejar de improvisar y empezar a construir una empresa rentable, predecible y escalable. Cómo Hacer Crecer Tu Negocio es el aliado perfecto para quienes están listos para profesionalizar su emprendimiento y lograr un crecimiento sostenible.

Explore how the StoryBrand framework can transform your real estate business. In Garrett's Skool call he unpacks how storytelling connects with clients, how to position yourself as a guide—not the hero—and why clarity in your messaging is critical for both impact and growth.From identifying your ideal client to crafting a clear action plan, Garrett shares real-life insights on how to serve first responder families and niche markets with empathy, authority, and Gospel-centered purpose.Whether you're just starting out or looking to level up, this episode will help you simplify your marketing, clarify your message, and lead clients with confidence.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Attention is the name of the game in today's market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it's a funny meme, a strategic shoutout, or a well-timed post, the brands that win know how to seize the moment and jump into the spotlight. So how do you identify those moments and use them without sounding corny or out of touch?   In this week's episode, Don and Kyle unpack the power of real-time marketing using Nike's viral Scottie Scheffler post as a prime example. They contrast it with Skechers' missed opportunity and break down how brands can mine attention, play off cultural angst, and create moments people can't ignore. You'll learn how to identify what your audience cares about, how to speak their language, and how to turn attention into action. Listen in to discover how to make your brand impossible to overlook.   Nike's "The Verdict Is In" Post from May 18th 2025 referenced in the show.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

"Als je jezelf de vraag kunt stellen waarom doe ik dit, en dus naar dat grotere plaatje kijkt, dan kun je door bijna alles heen bijten." Aldus Henk-Jan Geel, de enige Nederlandse IPGA (International Polar Guides Asociation Guide) en oprichter van Arctic Adventure. Van corporate marketeer bij T-Mobile en Bol.com naar expeditie-expert die mensen meeneemt naar de meest extreme plekken op aarde.In deze inspirerende aflevering van de StoryBrand podcast is Henk-Jan Geel te gast, expeditie-expert en eigenaar van Arctic Adventure. Als IPGA Guide heeft hij diverse volledige oversteken van de Groenlandse ijskap gemaakt en begeleidt hij niet alleen avonturiers, maar ook ondernemers die in de wildernis ontdekken wat echte leiderschap betekent. Met zijn achtergrond als oud-commando (KCT) en ervaring als corporate marketeer deelt Henk-Jan unieke inzichten over doorzettingsvermogen, het opdelen van grote doelen in kleine stappen, en waarom de natuur de beste coach is die er bestaat.De belangrijkste gespreksonderwerpenVan corporate marketeer naar expeditie-ondernemer: Henk-Jans carrièreswitch en wat hem dreefWaarom mensen zich aanmelden voor extreme expedities en wat ze er echt van verwachtenHet verschil tussen mannen en vrouwen op expeditie: fysieke uitdaging versus innerlijke rustDe kracht van doorzettingsvermogen: hoe je grote doelen opdeelt in kleine, haalbare stappenWaarom veiligheid altijd voorop staat en hoe Henk-Jan zijn expedities binnen veilige kaders houdtDe transformatie die deelnemers ondergaan: van businessplannen uitwerken tot levensveranderende beslissingenHet belang van verhalen en teamdynamiek tijdens expedities in extreme omstandighedenLessen uit fouten: waarom Henk-Jan bijna in een afgrond viel en wat hij daarvan leerdeDe toekomst van Arctic Adventure en het belang van elk verhaal een uniek 'haakje' te gevenWaarom stilte en natuur essentieel zijn voor moderne mensen die vastzitten in de rat raceRelevante links en bronnenWebsite Arctic Adventure: arcticadventure.nlHenk-Jan Geel op LinkedIn: https://www.linkedin.com/in/henkjangeelBoek Overwintering op Nova Zembla - inspiratie voor Henk-Jans expeditiepassieBoek De man en het hout van Lars Mytting - over de kunst van specialisatie en aandacht voor detailOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025. Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

Attention is the name of the game in today's market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it's a funny meme, a strategic shoutout, or a well-timed post, the brands that win know how to seize the moment and jump into the spotlight. So how do you identify those moments and use them without sounding corny or out of touch?   In this week's episode, Don and Kyle unpack the power of real-time marketing using Nike's viral Scottie Scheffler post as a prime example. They contrast it with Skechers' missed opportunity and break down how brands can mine attention, play off cultural angst, and create moments people can't ignore. You'll learn how to identify what your audience cares about, how to speak their language, and how to turn attention into action. Listen in to discover how to make your brand impossible to overlook.   Nike's "The Verdict Is In" Post from May 18th 2025 referenced in the show.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Smart business owners know a secret: paying to clean up your QuickBooks isn't an expense—it's an investment in your profits.

This week, Mike sits down with Jay Owen, CEO of Business Builders and a seasoned entrepreneur who kickstarted his marketing agency at 17. Jay relays his journey from early entrepreneurship to achieving top-tier status in the digital marketing world, highlighting essential lessons in resilience, adaptability, and the transformative power of AI in business. He also delves into the importance of clear, customer-focused messaging as advocated in Donald Miller's 'Building a StoryBrand,' explaining how these principles have significantly contributed to his company's success. Jay shares personal anecdotes about balancing a demanding entrepreneurial career with family life, including effective communication and boundary-setting strategies. Listeners can expect to gain valuable insights into persevering through business challenges, leveraging cutting-edge tools, and maintaining a harmonious work-life balance. This episode is a treasure trove for current and aspiring entrepreneurs aiming to navigate the complexities of modern business while staying true to their core values.   Resources Mentioned in This Episode: Business Builders StoryBrand Building a StoryBrand Book Free StoryBrand Course Free Book   Connect with Jay & Business Builders:  Website Podcast LinkedIn Instagram   Connect with Mike: Linktree   SPONSORS: Social Chameleon | Transform Your Podcast   AFFILIATES: Libsyn: First Month FREE with Promo Code BEGREAT Riverside | This interview was recorded on Riverside   Want to become a show sponsor or affiliate? Email mike@socialchameleon.us   Copyright © 2025 Mike'D Up! with Mike DiCioccio | For permission to use this content in any way, please email mike@socialchameleon.us

Podcast Guest: Andrew NewlandMost People Don't… Look at Themselves as the Problem and Do Whatever It Takes to ChangeEpisode Summary:Andrew Newland, founder of Functional Medicine Marketing, opens up with raw honesty and resilience. In this conversation, we explore his journey from desperation and self-doubt to business success and self-awareness. His story embodies the truth that most people don't persist, most people don't do the work to change their thinking, and most people don't look at themselves as the problem—but Andrew did.

Become an FBP Insider! Learn more on Patreon. We're bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!   In this episode of the Fitness Business Podcast, host Justin ‘JT' Tamsett engages with storytelling expert Danielle Krischik to explore the vital role of storytelling in fitness marketing. They discuss how stories create emotional connections, the neuroscience behind storytelling, and the importance of crafting a compelling brand narrative. Danielle emphasizes the power of employee stories and how they can enhance customer experience. The conversation culminates in actionable steps for gym owners to activate their stories for greater impact. Also hear from Dr Patrick Porter about what Brain Tap is and how you can use it to have better rest, more resilience and better overall wellbeing.   Key highlights from the episode: - Storytelling Drives Business Results: The episode highlights how stories are remembered far more than facts and can significantly boost marketing effectiveness, conversion rates, and even pricing power for fitness businesses. - Different Types of Stories Matter: The discussion explains the importance of distinguishing between brand stories, member transformation stories, and staff stories, emphasizing that each plays a unique role in building trust, authenticity, and emotional connection. - Storytelling Builds Culture and Performance: Sharing stories within the team helps foster a strong, connected workplace culture, improves staff retention and engagement, and ultimately enhances the overall experience for both employees and members. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts.   Quotes: "The brain likes to stay in lazy mode." - Dr Patrick Porter "Authenticity is key in storytelling." - Danielle Krischik "Money is an outcome, not a purpose." - Danielle Krischik   Resources: Be an FBP Insider on Patreon Fitness Business Podcast's LinkedIn Community Mystery Shopping for Fitness Businesses - Website Danielle Krischik - LinkedIn, Podcast, Instagram Knight Agency - Website Danielle's Book Recommendation: Building a Story Brand by Donald Miller Matt Spears Live Event: Finance for Fitness Success - Register Here    Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter's Book - Thrive in Overdrive Buy Your Headset Using our Link!   Merch Sponsor: Be a Merch Sponsor - Here   REX Roundtables: Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com   Trusted Suppliers: Matrix Performance Foods Myzone MXM Metrics MAX Members   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: storytelling, fitness marketing, emotional connection, brand story, employee engagement, neuroscience, gym owners, marketing strategies, customer experience, business growth Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don't say it clearly, it won't matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don't just have better products. They have better words. So how do you find the message that sticks?   In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate's viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!   Watch the Slate ad HERE for yourself.

Today I interview Kris Jones, StoryBrand guide and founder of Red Door Designs.  We discuss:How to tell a great story that works for youWhy creating your signature story will help you to sellHow you can replace all of your marketing with a single storyWhy your story is actually not about you and who you should focus onHow to make your brand unforgettable and irresistibleKris Jones is a StoryBrand guide & Founder of Red Door Designs. Mentored by the Author of Building a StoryBrand - Donald Miller himself & with over 20 years of experience and clients like Nike & Adidas under her belt, she is extremely passionate about helping coaches & service providers replace all of their marketing with a single story, so they can multiply their revenue and focus on what they do best.Free Resources: Turn your website into money making machine: https://www.reddoordesigns.com/free-resourcesConnect with Kris on Social: Website: https://www.reddoordesigns.com/Instagram: https://www.instagram.com/reddoordesign/Facebook:https://www.facebook.com/reddoorportland/?fref=tsLinkedin: https://www.linkedin.com/in/reddoordesigns/Youtube: https://www.youtube.com/@reddoordesignConnect with Jennifer, Your Business Therapist, to get more Clarity & Confidence in your Biz!Website: www.jenniferjakobsenlifecoaching.comInstagram: @jjakobsenlifecoachSchedule a Free Clarity Session to see if Jennifer can help you:  https://bit.ly/JJfree30Join my weekly Coffee Chat every Thursday at 12pm PST by signing up for free HERE.

In this episode of the Live Full Work Fun podcast, Gayla and Fran talk about the frameworks they've discovered that have inspired their personal and professional journeys. They explore the influential books and philosophies that have shaped their mindsets, from overcoming self-sabotage to building better habits in business and life. Whether you're looking for actionable steps to start your dream project or seeking inspiration to push past challenges, this episode is packed with insights and practical advice to help you thrive. Key Highlights: The importance of being open to learning from different frameworks and adapting them to fit your unique needs. The power of organized practices and exploring frameworks to create a mindset for growth and success. Using frameworks to save time and energy by providing tested methods and perspectives, allowing you to build upon others' experiences rather than starting from scratch. Resources Mentioned: Girl, Stop Apologizing: A Shame-Free Plan for Embracing and Achieving Your Goals | Rachel Hollis Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine | **Michael Michalowicz Get Off Your "But": How to End Self-Sabotage and Stand Up for Yourself | **Shawn Stevenson The Yoga Sutras of Patañjali: A New Edition, Translation, and Commentary | Edwin F. Bryant How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often | Ray Edwards Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen | Donald Miller Continue the conversation. Share your biggest takeaway from this episode on Facebook. Connect with Gayla: Website: https://www.gaylascrivener.com/ LinkedIn: https://www.linkedin.com/in/gaylascrivener/ Facebook: https://www.facebook.com/GaylaScrivenerLiveFullWorkFun Instagram: https://www.instagram.com/gscrivener/ Connect with Fran: Website: https://tentouchcreative.com/ LinkedIn: https://www.linkedin.com/in/fran-groesbeck/ Facebook: https://www.facebook.com/tentouchcreative Instagram: https://www.instagram.com/tentouchcreative/ This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!

Key Topics Covered:Louie's life before Biote: chronic pain, insulin injections, and emotional burnoutThe Biote breakthrough: How hormone pellets restored energy, strength, and mental clarityThe mind-body connection: How physical pain can cloud joy—and how healing can restore itBrooke's dual perspective: A provider and patient on a mission to change the way we ageHormones and healing: Why lab-driven, personalized care is the future of primary careLouie's transformation: From sepsis and retirement at 48 to hunting, walking, and thriving againThe mission: How Biote fits into the larger vision of Your Health to help people not just survive, but thriveFeatured Guests:Brooke Howard, FNP – Director of Biote at Your Health, Primary Care ProviderLouie McKenzie – Your Health patient and Biote success storyWhy It Matters:This episode isn't just about hormone therapy—it's about hope, personalized care, and rediscovering what it means to feel truly alive again. www.YourHealth.Org

EP 153. Messaging fuzzy? Sales slow? Host, Sarah Panus walks through the mistake brands make when trying to fix their message, and how StoryBrand workshops may be just what you need to help you go from foggy to focused in about a week. SHOWNOTES:   https://www.podpage.com/marketing-with-empathy/blog/fix-your-messaging-strategy-fast--storybrand-workshop-options-episode-153/ LEARN MORE ABOUT SARAH'S STORYBRAND WORKSHOPS: https://www.kindredspeak.com/storybrand SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other key audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠ WATCH ON YOUTUBE: https://www.youtube.com/@iamsarahpanus FREE QUIZ: Which of These Content Makeovers is Right for Your Brand? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠  Learn more about your ad choices. Visit megaphone.fm/adchoices

"Cultuur is misschien wel je belangrijkste asset als organisatie. Het is je ultieme onderscheidend vermogen in een wereld waar producten snel kunnen worden gekopieerd." In deze aflevering van de StoryBrand podcast deelt Thijs Westerink waarom cultuurverandering begint bij leiderschap en hoe vertrouwen de sleutel is tot organisatiesucces.In deze aflevering is Thijs Westerink te gast, directeur van FranklinCovey Benelux. Thijs helpt organisaties om duurzame gedragsverandering te realiseren door middel van bewezen frameworks zoals The 7 Habits of Highly Effective People. Met zijn jarenlange ervaring in cultuurverandering en leiderschap deelt hij concrete inzichten over hoe bedrijven hun organisatiecultuur kunnen transformeren van een 'nice to have' naar hun sterkste concurrentievoordeel.Belangrijkste gespreksonderwerpen:Waarom cultuur je ultieme onderscheidend vermogen is in een wereld van kopieerbare productenHet verschil tussen principes en quick fixes: waarom tijdloze waarden winnen van trendsDe kracht van vertrouwen als foundation voor organisatiesucces en hoe dit de 'speed of trust' verhoogtWaarom cultuurverandering altijd begint bij het executive team en hoe leiders de toon zettenHet belang van consistentie: organisaties die slagen houden vast aan één framework in plaats van elke maand iets nieuwsCommand and control versus trust and inspire: de mindset shift die moderne leiders moeten makenConcrete tips voor leiders: vertrouwen geven en feedback vragen als snelste weg naar cultuurveranderingDe bell curve van medewerkers: hoe je de grote middengroep helpt presteren zoals je toppersWaarom ‘intentionally designed' culturen succesvol zijn en hoe je van waarden concrete gedragingen maaktRelevante links en bronnen:Website FranklinCovey BeneluxBoek: The 7 Habits of Highly Effective People van Stephen R. CoveyBoek: The Speed of Trust van Stephen M.R. CoveyLinkedIn-profiel van Thijs WesterinkOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025.Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don't say it clearly, it won't matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don't just have better products. They have better words. So how do you find the message that sticks?   In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate's viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!   Watch the Slate ad HERE for yourself.

What if your marketing could be smarter, simpler, and actually work?

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --       Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?   In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Did you like the episode? Send me a text and let me know!!Top Marketing Strategies for New Entrepreneurs with AI InsightsIn this episode of 'Business Conversations with Pi,' host Skoob and AI co-host Pi, created by Anthropic, delve into essential marketing strategies for new entrepreneurs. They discuss effective techniques such as content marketing, social media engagement, influencer partnerships, email marketing, and paid advertising. The conversation highlights cost-effective options for those on a budget and recommends valuable marketing books. Tune in for actionable advice to turn your startup dreams into reality.#EntrepreneurshipTips#StartupMarketing#ContentMarketing#SocialMediaMarketing#BusinessGrowth#NewEntrepreneur#MarketingStrategies#SmallBusinessTips#DigitalMarketing#BusinessPodcast 

Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?   In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Struggling to profitable—sounds like a dream, right? But for one badass business owner, it became reality.

If every client engagement feels bespoke, it's time to rethink your approach. Anna shares why creating a signature process for experts is the secret to growing sustainably — with clarity, confidence, and client trust. Key takeaways: Clients Buy Your Method, Not Your Minutes Learn why shifting from selling bespoke hours to a clearly defined process instantly boosts your confidence, value, and client trust. Turn Expertise Into Intellectual Property (IP) Discover how to uncover and articulate your signature way of working, making it a cornerstone for scalable, sustainable growth—no legal jargon required. The Power of a Signature Process A well-crafted method not only streamlines client delivery but also enhances pricing, enables you to delegate, and supports new offers like group programmes or licensing. Simple Over Complex The most effective frameworks are clear, easy to remember, and flexible enough for real-world client work—plus, they set you apart as a thought leader. Ready-Made Frameworks in Popular Practice Get inspired by examples like Brené Brown's Daring Leadership, Donald Miller's StoryBrand, and Anna's own 5 Pillars and Intentional Business Triad. Tired of reinventing the wheel for every client? If you're ready to grow your expert business in a smarter, more sustainable way, it's time to stop selling your time, and start owning your method. Inside the Business Accelerator, you'll get the strategic support and clear structure you need to build a business that works for you - with intentional growth, sustainable offers, and your own signature process at the core. Apply now at onestepoutside.com/accelerate

In this episode of (insert podcast name here) host Josh Taylor, Chief Marketing Officer at OptSpot, sits down with Donald Miller, CEO of StoryBrand, to discuss how car wash owners can transform their marketing strategies by clarifying their messaging. Miller explains how businesses can position themselves as guides rather than heroes in their customers' journeys. The conversation covers actionable strategies for increasing customer engagement, boosting retention, and driving revenue.Josh Taylor is a marketing strategist dedicated to helping car wash owners grow their businesses through automated customer retention and engagement tools. As a certified StoryBrand expert, he specializes in turning complex marketing messages into simple, high-converting campaigns.Donald Miller is a New York Times bestselling author and marketing expert who has helped brands like Ford, Chick-fil-A, and Intel clarify their messaging and increase revenue. His books include Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. Through StoryBrand, he has helped thousands of business owners cut through the noise and connect with customers.Key TakeawaysThe StoryBrand Framework: Shifting Your MessagingDonald Miller explains how most businesses make the mistake of positioning themselves as the hero instead of the guide.Customers want to be the hero of their own story—your brand should support and empower them.When your messaging focuses on solving customer problems, it builds trust and increases sales.Affirmation Calls to Action: Go Beyond “Join Now”Standard Calls to Actions like "Sign Up" or "Buy Now" aren't enough.Affirmation Calls to Action reinforce the transformation customers will experience, making them more likely to take action.Example: Instead of “Join Today,” try “Start Driving a Cleaner Car Today.”Affirm why washing their car with you was a good ideaValue Stacking: Make Your Offer IrresistibleClearly communicate why your car wash is worth choosing.Layer multiple benefits in your messaging—price, convenience, time savings, and customer experience.The more value you highlight, the more compelling your offer becomes. Tell your customer's story, not yours. It's not the car wash they want…it's the clean car.Clarity is Key: Make Your Marketing SimpleIf your messaging is confusing, you're losing customers.Keep your marketing clear, concise, and repeatable so customers instantly understand what you offer.Training Your Team: Messaging Consistency MattersYour team needs to use the right language when talking to customers.Miller suggests using a simple incentive, like giving team members a dollar each time they use the new messaging.The goal: Create a unified, effective brand voice across all customer touchpoints.

In this episode of The Friday Habit, Mark sits down with Steve Van Diest, President of Acumen's Front Range region, to unpack the highs and lows of his entrepreneurial journey. From founding a thriving mattress business to launching a customizable pillow company, Steve's path has been anything but linear.Steve candidly shares his experiences with burnout, making costly business decisions, and the challenges of building a healthy company culture. He opens up about the turning points that led him to give away a profitable business and the lessons he now imparts to other business owners through his work at Acumen.Key Takeaways:Burnout Isn't Just a Buzzword: Steve reflects on how ignoring signs of burnout led to poor decisions and how he's learned to identify and address it earlier.Trust, But Verify: The consequences of partnering without proper agreements and how a lack of structure nearly cost Steve his business.Building a Culture of Transparency: Why Steve prioritized hiring people with strong values over sales experience and how that shaped his company's identity.The Power of Community: How being part of a peer advisory group transformed Steve's approach to business – and why every entrepreneur should seek out similar connections.Connect with Steve:Website: Acumen ImpactLinkedIn: Steve Van DiestLearn More:Visit TheFridayHabit.com for show notes, resources, and to download the guide on working on your business rather than in it.Stay Connected:Subscribe to The Friday Habit for more real-life business lessons, candid conversations, and actionable strategies to elevate your entrepreneurial journey.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that break through from the ones that disappear. Magic Spoon didn't invent cereal, they just told a better story: one where protein replaces sugar, and taste isn't sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did?   In this episode, Don and Kyle break down the marketing genius behind Magic Spoon's rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand's real enemy and position your product so it's instantly understood.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that break through from the ones that disappear. Magic Spoon didn't invent cereal, they just told a better story: one where protein replaces sugar, and taste isn't sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did?   In this episode, Don and Kyle break down the marketing genius behind Magic Spoon's rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand's real enemy and position your product so it's instantly understood.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Are you constantly saying, “I'm just not a numbers person”?

In this powerful episode of The Pilates Business Podcast, host Seran Glanfield is joined by digital marketing strategist and certified StoryBrand guide, Jennifer Orechwa of Salt Marketing, to tackle one of the biggest frustrations boutique fitness studio owners face: why your marketing efforts aren't converting.If you've ever felt like you're doing all the things — posting on Instagram, sending emails, even dabbling on TikTok — but still not seeing consistent leads or clients converting… you're not alone. This episode breaks down exactly why that's happening and introduces the StoryBrand framework — a strategic, human-centered marketing method that simplifies your message and positions your studio as the guide, not the hero.✅ If you're overwhelmed by marketing, unsure how to communicate your value, or just want a more strategic, effective approach — this episode is your game-changer.

In this episode of the Travis Makes Money podcast, we're diving into some powerful highlights from my conversation with bestselling author and business consultant Donald Miller—originally featured on my other show, Travis Makes Friends. Donald is the author of Building a StoryBrand, one of the most influential branding books of all time. He's worked with Fortune 500 companies, consulted for the NSA, and helped countless businesses double their revenue using simple but effective messaging strategies. In this episode, we pull clips from our chat that focus specifically on money, business growth, writing, branding, and even AI's role in the future of marketing. We cover: How Building a StoryBrand sold over 1 million copies A company that grew revenue by 98% with just one tagline tweak Why clarity in your message is the key to making money The future of branding in an AI-driven world And much more from one of the most insightful business minds out there

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!     --     Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash was instant. In a world where loyalty is fragile and expectations are sky-high, even the best brands can stumble if they don't communicate the right way. So what happens when a company known for brilliant messaging gets it wrong?   In this week's episode, Don and Kyle unpack the marketing brilliance that made Southwest an iconic brand and why their latest messaging misstep is such a big deal. They reveal how Southwest's playful, people-first branding created an unbeatable bond with customers, and how this new shift risks breaking that trust. You'll learn what Southwest could have done differently, why your messaging must evolve without abandoning what made you great, and how to communicate tough changes without losing customer loyalty. Tune in to find out how even a beloved brand can slip and how you can avoid making the same mistake.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode, I was lucky enough to interview Christian Espinosa, founder and CEO of Blue Goat Cyber.Christian shares his experience of growing up in poverty with an unstable home life, seeking structure in the Air Force, and eventually transitioning from a successful freelancing career to launching his first company, Alpine Security. Christian explains that boredom and the desire for growth pushed him to scale his business, which involved convincing long-time clients to trust his growing team. Despite early challenges, he successfully built and sold Alpine to Cerberus Sentinel during the pandemic—a decision driven by burnout and what he felt were signs from the universe.After the sale, a serious health scare prompted Christian to reassess his path. Recovering from blood clots and reflecting on how a medical device saved his life, he founded Blue Goat Cyber with a mission to secure medical technologies. Drawing on earlier industry experience, he strategically niched the company to focus on medical device cybersecurity, guided by FDA mandates and a clear understanding of the market's pain points. Christian talks about reactivating old contacts, leveraging past partnerships, and using tools like StoryBrand to refine messaging and positioning. Discover Christian Espinosa's story of resilience, reinvention, and finding purpose in solving critical problems that matter in this episode of The First Customer!Guest Info:Blue Goat Cyberhttps://bluegoatcyber.comChristian Espinosa's LinkedInhttps://www.linkedin.com/in/christianespinosa/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash was instant. In a world where loyalty is fragile and expectations are sky-high, even the best brands can stumble if they don't communicate the right way. So what happens when a company known for brilliant messaging gets it wrong?   In this week's episode, Don and Kyle unpack the marketing brilliance that made Southwest an iconic brand and why their latest messaging misstep is such a big deal. They reveal how Southwest's playful, people-first branding created an unbeatable bond with customers, and how this new shift risks breaking that trust. You'll learn what Southwest could have done differently, why your messaging must evolve without abandoning what made you great, and how to communicate tough changes without losing customer loyalty. Tune in to find out how even a beloved brand can slip and how you can avoid making the same mistake.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Are you running your business like a pro… or like a hot mess express?

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren't beautiful, they weren't clever, but they were unforgettable. So why do so many businesses avoid this approach? Because we assume our customers want sophistication, when what they really need is a message that's crystal clear and easy to remember. If your ad gets ignored, it doesn't matter how gorgeous it is.   In this week's episode, hosts Donald Miller and Kyle Reed discuss the genius behind annoying marketing campaigns like HeadOn, Chia Pet, and the George Foreman Grill. You'll learn why these seemingly ridiculous ads worked, how they used repetition and simplicity to dominate attention, and what you can take away to sharpen your own message. Tune in to learn how to make your marketing stick no matter how simple (or obnoxious) it may seem.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren't beautiful, they weren't clever, but they were unforgettable. So why do so many businesses avoid this approach? Because we assume our customers want sophistication, when what they really need is a message that's crystal clear and easy to remember. If your ad gets ignored, it doesn't matter how gorgeous it is.   In this week's episode, hosts Donald Miller and Kyle Reed discuss the genius behind annoying marketing campaigns like HeadOn, Chia Pet, and the George Foreman Grill. You'll learn why these seemingly ridiculous ads worked, how they used repetition and simplicity to dominate attention, and what you can take away to sharpen your own message. Tune in to learn how to make your marketing stick no matter how simple (or obnoxious) it may seem.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Let's face it, you set out to build a business, but the question is, did you create that business or just a job? Time to discuss what track you are on and what are some things you can do to ensure you build a business and not just a job.  ______   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

If your marketing isn't working, it's probably because you're not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that's too vague. When that happens, customers stop listening. But when you finally address the problem that makes your customers say “yep, that's me!”, sales start to climb. That's what Airbnb just nailed with their new messaging campaign. So, how do you figure out the exact problem your business solves in a way that drives real results?   In this episode, Don and Kyle break down Airbnb's latest messaging campaign and why it hits the mark so effectively. They unpack the brilliance behind how Airbnb redefined the problem it solves and how you can apply the same strategy to your own business. You'll learn a simple way to clarify the problem your customer actually cares about and how to build an effective messaging campaign around it. Listen in for strategic tips on how to get sharper messaging and more customer engagement.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazonor wherever you buy books!