Podcasts about storybrand

Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they're chatting over coffee, not realizing they're competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn't sell. That's why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand?   This week, hosts Don and Kyle are unpacking two of the most legendary product pitches in TV history: OxiClean with Billy Mays and ShamWow with Vince Offer. They break down why these commercials still work, from soundbite stacking and urgent CTAs to the art of bold, dramatic language that holds attention. You'll learn how the right pitch can create a billion-dollar brand (even for a towel). Tune in to learn how you can write better copy, make stronger pitches, and finally understand why clarity beats cleverness every time!   Click HERE to find a StoryBrand marketing coach to help you grow your brand or business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1754: Jeff Goins outlines a refreshing approach to launching creative work that replaces hype with honesty, emphasizing generosity, trust, and connection over manipulation. By focusing on building relationships and offering real value, creators can achieve more meaningful and lasting success. Read along with the original article(s) here: https://goinswriter.com/powerful-launches/ Quotes to ponder: "Marketing doesn't have to be dishonest. It can be generous, sincere, and still effective." "When you tell the truth, you build trust. And when people trust you, they listen." "Make the launch about them, not about you." Episode references: Permission Marketing: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360 Launch by Jeff Walker: https://www.amazon.com/Launch-Internet-Millionaires-Secrets-Business/dp/1630470171 Tribes: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336 Building a StoryBrand: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 Start with Why: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Friday Habit, Nick McEvily shares his journey from design to entrepreneurship, emphasizing the importance of customer interviews and the role of design in business success. He discusses his life in Mexico City, the challenges of the zero to one stage in startups, and the common pitfalls founders face in achieving product market fit. The discussion highlights the necessity of data-driven decision-making and the art of understanding customer needs through effective communication. In this conversation, Nick McEvily shares insights on the importance of effective listening, crafting open-ended questions for interviews, and the significance of gathering honest feedback from clients. He emphasizes the need for entrepreneurs to validate their ideas quickly and the changing landscape of venture capital, advocating for a more thoughtful approach to business development. The discussion also touches on the value of data in decision-making and the importance of humility in leadership.Takeaways:Nick McEvily emphasizes the importance of customer interviews.Design plays a crucial role in building trust with users.The zero to one stage is a critical phase for startups.Delusion can be necessary for founders to succeed.Many founders do not spend enough time understanding their customers.Effective design must resonate with the target audience.Data should back the intuition of CEOs and founders.Customer feedback can be misleading if not approached correctly.Surveys are just one tool among many for gathering insights.Building a strong narrative is essential for fundraising. Good listening skills help decipher unspoken truths.Facing the truth can lead to stronger confidence.Crafting a script is essential for effective interviews.Open-ended questions yield higher quality responses.Limit the number of questions to maintain engagement.Finding unbiased participants is crucial for research.Statistical significance is important in decision-making.Don't wait too long to present ideas to customers.Exploration leads to new opportunities and ideas.The venture capital landscape is evolving towards more validation.Connect with Nick:https://www.nickmcevily.com/https://www.linkedin.com/in/nickmcevilyLearn More: Visit TheFridayHabit.com for show notes, resources, and to download the guide on working on your business rather than in it. Stay Connected: Subscribe to The Friday Habit for more real-life business lessons, candid conversations, and actionable strategies to elevate your entrepreneurial journey.Chapters:00:00 Introduction to Nicholas McEvily  01:04 Life in Mexico City and Family  04:00 Journey into Design and Entrepreneurship  07:00 The Importance of Design in Business  10:00 Navigating the Zero to One Stage  13:04 Common Pitfalls in Product Market Fit  16:00 Insights from Customer Interviews  19:11 The Art of Listening and Understanding  20:37 Crafting Effective Interview Questions  21:33 The Importance of Open-Ended Questions  23:14 Navigating Client Relationships  25:16 Finding Participants for Research  26:23 The Value of Data in Decision Making  28:23 The Balance of Confidence and Humility  30:33 Validating Ideas Quickly  33:05 Exploring New Ventures and Markets  35:42 Learning from Failure and Exploration  37:47 The Changing Landscape of Venture Capital  39:22 Final Thoughts and Action Items  

Episode Overview In this episode of the John Kitchens Coach Podcast, John, Al Stasek, and Jay Kinder sit down to talk real estate leadership, scaling beyond sales, and what true CEOs are doing differently in 2025. While the spotlight is on the upcoming Agent to CEO + Rock the Spectrum event, the conversation dives deep into what it actually takes to build a scalable, profitable, and freedom-driven real estate business. They unpack why most agents stay stuck in production, the importance of operating systems like Scaling Up and EOS, and how elite agents like Blake Sloan, Tina Caul, and Dustin Black are running world-class organizations—even in tough markets. Whether you're an agent stuck in survival mode or a team leader ready to scale up and step out, this episode shows you exactly what's working now—and how to stop playing small. Key Topics Covered From Agent to CEO (7-Figure +) Why scaling requires more than hustle—it takes systems and strategic thinking The power of events like Agent to CEO to create awareness, action, and accountability The importance of getting in the right rooms and surrounding yourself with people operating at a higher level Why Most Agents Stay Stuck The cost of staying in production too long How awareness and environment can break the ceiling Why the right room challenges you to think, act, and lead differently Operating Systems & Frameworks for Real Estate Teams How Scaling Up, EOS, and The 4 Disciplines of Execution provide a blueprint for growth The value of knowing your numbers: top line, gross margin, and net profit The “dumbest in the room” concept—and why that's where you want to be Lessons from High-Level (7-Figure) Operators How Blake Sloan runs a 43% profit-margin team in a 120-day DOM market What makes Dustin Black's model scalable and service-driven Why Tina Caul and Michelle Wilson are examples of women CEO leaders in real estate Thinking Bigger: The Science of Scaling Why most agents set goals that are too small How setting “unachievable goals” forces a higher standard of thinking The role of clarity, focus, and noise elimination in reaching big visions The Power of Events & Community What makes Agent to CEO and Rock the Spectrum unique Why this isn't a recruiting event—it's a business transformation experience How attending impacts both your business and a greater cause (RIM Farms) Resources & Mentions HoneyBadgerNation.com – Get your Agent to CEO tickets Scaling Up by Verne Harnish – Business operating system framework The Science of Scaling by Benjamin Hardy – How to think beyond your goals StoryBrand by Donald Miller – Framework for client clarity Simple Numbers by Greg Crabtree – How to track and manage business financials Rock the Spectrum 2024 – Live music, networking, and fundraising RIM Farms – Charity supported by Rock the Spectrum Final Takeaway Success in 2025 doesn't come from working more—it comes from thinking bigger.  If you're stuck in production, unclear on your numbers, or unsure how to scale, the Agent to CEO experience is your next move. Get in the right room. Raise your floor. Set unachievable goals. And build the business—and life—you deserve.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   The biggest challenge creative people face isn't making something meaningful, it's figuring out how to share it without feeling like a sellout. Whether you're an artist, entrepreneur, or thought leader, there comes a point when the art alone isn't enough. You realize that if your work is going to make an impact, you have to learn how to promote it. But how do you do that without compromising your voice or turning into a walking ad?    In this episode, musician and songwriter John Mark McMillan joins hosts Donald Miller and Kyle Reed to unpack that exact tension. With more than 20 years of music and 10 albums behind him, John Mark shares how he finally merged the art and the business without losing his authenticity. You'll hear his story of personal and creative transformation, how he learned to lead his own vision, and why real connection (not just attention) is what makes art last.   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Learn how to automate tasks, save time, and increase your profit. No Coding required!

In een tijd waarin klanten steeds minder contact willen met verkopers, zijn self-service tools de sleutel tot succes. Hoe zorg je ervoor dat potentiële klanten zélf hun antwoorden kunnen vinden op jouw website? Dat leer je in deze aflevering van de StoryBrand podcast.In deze aflevering word ik geïnterviewd door mijn collega Bastiaan Kolster. Ik vertel hoe bedrijven vaak kansen missen door vast te houden aan traditionele leadgeneratiemethodes, terwijl klanten steeds minder behoefte hebben aan contact met verkopers. In dit gesprek ontdek je waarom self-service tools essentieel zijn voor modere marketing en hoe je hiermee je website kunt veranderen in je meest effectieve verkoopkanaal, waarbij klanten alle informatie kunnen vinden zonder dat ze een verkoper hoeven te spreken.De belangrijkste gespreksonderwerpenWaarom traditionele lead-generatoren zoals PDF's steeds minder effectief wordenHoe het veranderde koopgedrag vraagt om een verkoopvrije ervaringDe psychologie achter prijstransparantie en waarom het vertrouwen wektVijf effectieve self-service tools die je direct kunt implementeren: Pricing tools - Laat klanten zelf berekenen wat jouw product of dienst kostRecommendation tools - Help klanten het juiste product vindenAssessment tools - Bied inzicht en advies via een zelfbeoordelingConfigurators - Laat klanten hun ideale oplossing samenstellenScheduling tools - Maak het plannen van afspraken moeiteloosDe vier niveaus van prijstransparantie en welk niveau bij jouw bedrijf pastConcrete voordelen: kwalitatief betere leads, efficiëntere verkoopgesprekken en hogere conversieratio'sHoe je met één self-service tool kunt beginnen vóór september 2025Relevante links en bronnenScoreApp (affiliate link*) - Tool om self-assessments te makenBoek: Scorecard Marketing van Daniel PriestleyDaniel Priestley in The Diary Of a CEO podcastGebruik deze link om ScoreApp de eerste maand met 50% korting te gebruiken. Dit kost jou dus niks extra's en wij ontvangen een kleine bijdrage van ScoreApp als jij deze link gebruikt.Ontdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025.Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

The biggest challenge creative people face isn't making something meaningful, it's figuring out how to share it without feeling like a sellout. Whether you're an artist, entrepreneur, or thought leader, there comes a point when the art alone isn't enough. You realize that if your work is going to make an impact, you have to learn how to promote it. But how do you do that without compromising your voice or turning into a walking ad?    In this episode, musician and songwriter John Mark McMillan joins hosts Donald Miller and Kyle Reed to unpack that exact tension. With more than 20 years of music and 10 albums behind him, John Mark shares how he finally merged the art and the business without losing his authenticity. You'll hear his story of personal and creative transformation, how he learned to lead his own vision, and why real connection (not just attention) is what makes art last.   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Want to grow your sales? You don't need a million-dollar ad budget or a flood of new customers. You just need to focus on the three core ways businesses actually increase revenue: 1️⃣ Bring in new customers 2️⃣ Get existing customers to come back 3️⃣ Increase how much they spend each time In this episode, we break down how each strategy works—and how you can start using them today. Most business owners chase new customers non-stop, but the real profit often comes from what you're not paying attention to. Let's unlock the hidden sales sitting right inside your business.

Episode Overview In this power-packed episode of the John Kitchens Coach Podcast, John is joined by marketing powerhouse and real estate icon GoGo Bethke, alongside Al Stasek, for a no-fluff conversation about what separates struggling real estate teams from scalable businesses in 2025. GoGo shares her remarkable journey—from immigrant au pair to a top-tier digital entrepreneur and multi-business owner—and breaks down the mindset, strategy, and faith that fueled her transformation. If you've ever felt stuck trading time for money, this is your blueprint for building multiple revenue streams, mastering marketing, and scaling a life and business that doesn't depend on your constant hustle. From owning your worth to building digital products, affiliate income, and legacy businesses, GoGo drops gold on how to get out of production, control your time, and step fully into your role as CEO. Key Topics Covered The CEO Mindset Shift Why thinking like a business owner is the first step to 7-figure success How GoGo used her outsider disadvantage to build massive brand awareness Why the agent who markets best—not sells best—wins Making Yourself Unignorable The cost of staying invisible: why agents who won't show up online don't get picked How GoGo built a personal brand that wins before she walks in the door Why faith > fear, and how mindset drives visibility From Commission to Calling Breaking down hourly rate logic: what your time is really worth Why buy-side deals often destroy your income-per-hour The step-by-step evolution from agent → team → freedom Turning Marketing Into a Money Machine The difference between being on camera and being a marketer How GoGo built multiple seven-figure funnels from scratch The content strategy lessons behind 6.5 million views (with zero polish) Affiliate Income & Business Ownership Why affiliate income is the gateway to ownership How to structure partnerships for equity, not just a referral fee The danger of building other people's companies for free Faith, Fear & the Power of Action GoGo's defining story from 30,000 feet that changed her forever Why fear only exists in the absence of faith The mindset that fuels her bold decision-making and risk tolerance Why Staying in Your Lane is the Shortcut to the Top How to find your “lane” and why it's the only one that matters Why trying to run someone else's playbook leads to burnout Obsession, mastery, and becoming uncatchable in your zone Wealth Building Beyond Production The evolution from trading time to multiplying money The real estate agent's playbook for digital products, coaching, syndications, and more Why most people know how to make money—but not how to keep or grow it Resources Mentioned JohnKitchens.coach – Coaching, training, and CEO support GoGo's Bootcamp & Funnels – Search “GoGo Bethke” online to explore her digital products EXP Realty & Honey Badger Nation – Community, collaboration, and expansion StoryBrand by Donald Miller – For messaging clarity Think and Grow Rich by Napoleon Hill – For wealth and mindset development Event: One Big Fire – Cabo 2025 (featuring Ed Mylett and more) Final Takeaway Stop thinking like an agent. Start acting like a CEO.  Whether it's marketing, money, or mindset—if you're not learning, growing, and multiplying, you're falling behind. GoGo proves that with the right belief, systems, and obsession with mastery, anyone can escape production, build real wealth, and create a life of impact and freedom.    “I never choose fear. It's really that simple.” – GoGo Bethke   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

In this episode, Mark sits down with Russel Dubree, founder of Performance Faction and former agency owner who built and sold a multi-million dollar creative business. They talk turkey (literally), before diving into the hard-won lessons of entrepreneurship—what it means to grind, the challenges of hiring and leading a team, the highs and lows of partnerships, and what ultimately led to Russel's decision to sell his agency and pursue business coaching.In this conversation, Russel shares the real story of growing a business from nothing—starting with a $500 credit card charge and a dream, all the way to a $5M agency with 16 employees. He opens up about poor hiring decisions, burnout, navigating family and business, and the wake-up call that helped him redefine success. Now, as a coach, he helps agency leaders find their purpose, build resilient teams, and grow with clarity and intention.Takeaways:Early business lessons often come through trial by fire.Good partnerships require alignment, clarity, and tough conversations.Hiring slow (and right) is one of the most important decisions in growing an agency.Don't build to the price—price to the value.Growth without process can create chaos, not success.Purpose—not profit—will keep you going long term.Leadership means owning your shortcomings and creating a culture that retains top talent.Time with family can't be an afterthought. Balance comes with communication.Saying "no" is often more important than saying "yes."Success doesn't mean burnout—it means building something meaningful, on purpose.Connect with Russel:performancefaction.comhttps://www.linkedin.com/in/russeldubreeLearn More: Visit TheFridayHabit.com for show notes, resources, and to download the guide on working on your business rather than in it. Stay Connected: Subscribe to The Friday Habit for more real-life business lessons, candid conversations, and actionable strategies to elevate your entrepreneurial journey.Chapters:00:00 Intro00:34 Welcome to The Friday Habit 01:14 Guest Introduction: Russel Dubree 01:48 Thanksgiving Turkey Talk 09:57 Balancing Business and Family 10:56 Entrepreneurial Beginnings 23:10 Starting a Web Development Company 29:34 Pricing and Early Challenges 33:15 Hiring and Growing the Business 36:58 Reflecting on Early Growth and Challenges 38:23 Learning from Industry Experts 41:20 Defining Moments and Major Projects 44:39 Improving Processes and Team Dynamics 49:18 Finding Passion and Purpose 54:40 Deciding to Sell the Business 58:53 Post-Sale Reflections and Future Plans 01:14:23 Final Advice and Closing Thoughts

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   When you're pitching a product, every word matters. That's why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it sparked a billion-dollar brand. But what made it work? From “cardboard feel” to “seven substantial improvements,” the Bombas team used sticky soundbites, clear contrasts, and emotional resonance to win over the Sharks and their customers. So what messaging lessons can your business learn from one of Shark Tank's biggest success stories?   In today's episode, Don and Kyle break down the Bombas pitch line by line, showing how the founders used story loops, vivid language, and clarity to outshine the competition. You'll learn how to craft soundbites and emotional contrast to pitch your brand in a way that people remember. Listen in to discover why this pitch worked and how you can apply the same tactics to your next campaign.   Click HERE to find a StoryBrand marketing coach to help you grow your brand or business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Did you like the episode? Send me a text and let me know!!Essential Legal Guidance for Entrepreneurs with Gordon Fire MarkIn episode 112 of the Undiscovered Entrepreneur, host Skoob presents a deep dive into the essential legal aspects of entrepreneurship with digital creative lawyer Gordon Firemark. Gordon shares critical insights on the most significant legal mistakes that can jeopardize a startup, such as failing to protect intellectual property and the importance of a solid business structure. Listeners will learn about the necessity of trademarks, prenup business strategies, and understanding intellectual property and its value. Gordon also discusses his own experiences and challenges, emphasizing the importance of getting legal foundations right from the start to pave the way for long-term success. This episode is a goldmine of actionable legal advice for new entrepreneurs aiming to protect and grow their ventures.Book mentions

In 2025 brengen kopers slechts 17% van hun koopproces door met verkopers. De andere 83% besteden ze aan eigen onderzoek. Hoe speel je in op deze fundamentele verschuiving in het koopgedrag? Dat leer je in deze aflevering van de StoryBrand podcast.In deze aflevering zijn de rollen omgedraaid en word ik geïnterviewd door mijn collega Bastiaan Kolster. Als algemeen directeur van Buzzlytics en StoryBrand Nederland deel ik mijn expertise over marketingstrategieën die werken in het digitale tijdperk. Ik vertel hoe ons bedrijf transformeerde van een traditioneel marketingbureau naar een trainingsorganisatie die bedrijven leert hun marketing vanuit een salesperspectief in te richten. In dit gesprek ontdek je waarom vertrouwen het grootste probleem is in de huidige verkoop en hoe je dit kunt oplossen.De belangrijkste gespreksonderwerpenHoe het koopgedrag van klanten de laatste jaren fundamenteel is veranderdWaarom vertrouwen het grootste probleem is in de huidige marketing en salesDe verschuiving van sales-gedreven naar marketing-gedreven organisatiesDe StoryBrand-principes en waarom "if you confuse, you lose" cruciaal isHoe Schmidt Communicatie transformeerde naar BuzzlyticsDe kracht van transparantie in je prijzen en informatieHoe videoboodschappen je offerteproces kunnen transformerenDe integratie van sales en marketing in een gezamenlijk revenueteamDe impact van AI op zoekmachines en hoe je hierop kunt inspelenWat ‘They Ask, You Answer' betekent voor je contentmarketingstrategieRelevante links en bronnenWebsite BuzzlyticsOnderzoek GartnerThey Ask, You Answer / Endless CustomersOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025.Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

Donald Miller didn't set out to build a $100 million marketing empire; he just wanted to master the art of storytelling. While writing memoirs, he uncovered a powerful truth: every great story relies on a hero and a guide. That insight led to the creation of the StoryBrand framework, now used by thousands of businesses to clarify their message and scale. In this episode, Donald returns to unveil StoryBrand 2.0, an AI-powered upgrade of his classic framework. He shares how to position your business in a way customers can't ignore, using seven messaging soundbites to cut through the noise and transform your marketing, sales, and advertising goals. In this episode, Hala and Donald will discuss: (00:00) Introduction (02:26) The Captivating Power of Storytelling (04:37) The Birth of StoryBrand and StoryBrand AI (07:05) How Storytelling Helped Him Build a $100M Business (12:51) His Daily Routine and Productivity Tips (14:27) How the StoryBrand Framework Transforms Marketing (19:12) The 7 Soundbites Entrepreneurs Need to Drive Sales (31:43) Controlling Ideas vs. Taglines in Marketing (36:08) Leveraging Stakes for Greater Marketing Impact (39:49) Crafting Irresistible Story Gaps in Your Communication (45:38) Analyzing Brand Taglines and Messaging Strategies Donald Miller is the CEO of StoryBrand, Business Made Simple, and Coach Builder. He is the bestselling author of Building a StoryBrand, How to Grow Your Small Business, and his latest, Building a StoryBrand 2.0. Donald has helped over a million businesses, from scrappy startups to top brands like Chick-fil-A, scale through clear and compelling storytelling. He recently launched StoryBrand AI, a platform that combines his proven framework with artificial intelligence to generate sales marketing assets in minutes. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Donald's Book, Building a StoryBrand 2.0: bit.ly/StoryBrand2_0  Donald's Book, Blue Like Jazz: bit.ly/Blue_LikeJazz  Donald's Book, Building a StoryBrand: bit.ly/Building_aStoryBrand  Donald's Website, StoryBrand AI: storybrand.ai  Donald Miller: Storytelling for Business | E120: bit.ly/Storytelling_Business  Donald Miller: Be Your Own Hero | E153: bit.ly/BYOH-apple  Donald Miller: How To Make Your First Million | 214: bit.ly/MakeFirstMillion-apple Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  YouTube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Social Media Marketing, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast.

When you're pitching a product, every word matters. That's why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it sparked a billion-dollar brand. But what made it work? From “cardboard feel” to “seven substantial improvements,” the Bombas team used sticky soundbites, clear contrasts, and emotional resonance to win over the Sharks and their customers. So what messaging lessons can your business learn from one of Shark Tank's biggest success stories?   In today's episode, Don and Kyle break down the Bombas pitch line by line, showing how the founders used story loops, vivid language, and clarity to outshine the competition. You'll learn how to craft soundbites and emotional contrast to pitch your brand in a way that people remember. Listen in to discover why this pitch worked and how you can apply the same tactics to your next campaign.   Click HERE to find a StoryBrand marketing coach to help you grow your brand or business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

You could be losing sales and profits every single day—and not even realize it.

After losing his entire life savings to a failed investment, Donald Miller came face-to-face with the brutal truths of entrepreneurship. Instead of giving up, he took full ownership of his setbacks and rebuilt from the ground up, scaling his company to $17 million in revenue with over 50% profit margins. In this episode, Donald breaks down his 6-step framework for building a profitable, scalable, and system-driven business. He shares how entrepreneurs can streamline operations, master sales and marketing, and transform any startup into a thriving revenue-generating business. In this episode, Hala and Donald will discuss: (00:00) Introduction (02: 40) Why Most Small Businesses Fail (05:13) The “S” Curve That Crashes Business Growth (08:21) Professionalizing Operations to Scale (14:56) The Airplane Model for Business Strategy (21:33) Crafting Mission Statements with Economic Goals (33:34) Core Values That Guide Business Leadership (36:47) The 3 Types of Business Leaders (39:35) The 6-Part Sales Email That Closes Deals (48:47) Why Story-Driven Selling Closes More Deals Donald Miller is a New York Times bestselling author, entrepreneur, and the CEO of Business Made Simple and StoryBrand. Renowned for his ability to simplify complex business concepts, Donald has helped thousands of entrepreneurs clarify their message, increase revenue, and scale sustainable companies. He's also the host of the Business Made Simple podcast and has trained teams at major organizations like Procter & Gamble, Ford, and Tempur-Sealy. His six-step business framework is revolutionizing the way small businesses operate, grow, and succeed. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Donald's Book, How to Grow Your Small Business: bit.ly/Grow_SmallBusiness  Donald's Book, Building a StoryBrand: bit.ly/_StoryBrand  Donald's Instagram: instagram.com/donaldmiller Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, Entrepreneurs, side hustle, Startup, Starting a business, Passive income, Online business, Solopreneur, Founder, Networking

In this episode, Mark and Data Coach Gravy discuss the significance of data in business, exploring Paul's journey from an accidental entry into the data world to becoming a successful entrepreneur. They delve into the lessons learned from the dot-com boom, the importance of data ownership, and the challenges businesses face in managing their data across various platforms. The conversation emphasizes the need for companies to recognize data as their most valuable asset and to take control of it for better decision-making and growth. In this conversation, Data Coach Gravy discusses the importance of data ownership and how leaders can simplify their approach to data management. He emphasizes that data is a company's most valuable asset and should be treated as such. The discussion also covers the evolution of data storage, the impact of AI on business, and the significance of being a data-driven leader. Gravy shares insights on leading remote teams effectively, the role of faith in leadership, and how personal relationships can enhance team dynamics. He concludes with practical advice for leaders to start integrating data into their decision-making processes.Takeaways:Data can drive growth and success for businesses.Paul's journey into data was accidental but transformative.The dot-com boom provided unique opportunities for young entrepreneurs.Learning from mistakes is crucial in business.Data ownership is essential for companies to thrive.Partnerships can complicate business dynamics.Bootstrapping allows for greater control and vision.AI is increasingly reliant on data for effectiveness.Companies must integrate their scattered data for better insights.Understanding data as an asset is vital for modern businesses. Who you are as a company is your data.Data is incredibly simple: strings, dates, and numbers.Leaders must take ownership of their data.SaaS systems are proliferating and are here to stay.AI is integral to the future of business.Love your team to foster better leadership.Success is defined by the love and respect of those who know you best.Having a moral compass simplifies decision-making.Challenges often indicate you're on the right path.Start replacing assumptions with data-driven questions.Connect with Paul: https://www.thedatagroup.cloud/https://www.linkedin.com/in/paulgraeveLearn More: Visit TheFridayHabit.com for show notes, resources, and to download the guide on working on your business rather than in it. Stay Connected: Subscribe to The Friday Habit for more real-life business lessons, candid conversations, and actionable strategies to elevate your entrepreneurial journey.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1737: Amy Beardsley outlines a practical, mindset-driven approach to creating a profitable online business, walking readers through five key stages from idea to sustainable growth. With a focus on clarity, confidence, and progress over perfection, she empowers aspiring entrepreneurs to take action without burning out. Read along with the original article(s) here: https://smartmoneymamas.com/profitable-online-business/ Quotes to ponder: "Every successful entrepreneur starts before they feel ready." "You don't need a massive audience or a perfectly polished product to start making money." "Growth isn't linear, and that's okay." Episode references: Building a StoryBrand: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 Atomic Habits: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 Profit First: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Overview In this episode, John Kitchens, Jay Kinder, and Al Stasek bring the heat with a jam-packed, no-guest session that dives deep into where the real estate industry is headed—and what it takes to stay ahead. From the truth behind commission lawsuits to the rapid evolution of AI in marketing, the guys pull back the curtain on what real leaders are doing in 2025 to stay relevant, profitable, and highly valuable in a noisy world. They also unveil details for the 10th annual Rock the Spectrum and Agent to CEO event in Cleveland—and why it's the most high-impact, can't-miss event for top agents in the Honey Badger Nation. Key Topics Covered Rock the Spectrum & Agent to CEO 2024 Official dates announced: September 24–25 in Cleveland Why last year's Agent to CEO event set a new standard—and how 2024 is leveling up VIP access, exclusive music performances, and community like never before The Big Commission Lie Debunking the myth that 6% was ever a standard commission Why the lawsuit headlines were misleading—and what the real data says How agents can confidently defend their value without racing to the bottom The Rise of the Tribe Why tribalism and community are shaping business decisions more than ever How values, alignment, and culture are driving real estate migration patterns Why small, intimate events are outperforming large conferences in 2025 Owning the Problem = Owning the Market Lessons from StoryBrand: stop being the hero, start being the guide Why clarity of your client's problem positions you as the authority How to dominate your niche by solving one thing better than anyone else AI-Powered Consumer vs. Agent Authority The #1 complaint from modern consumers: “I know more than my agent” Why agents must evolve past templates and become true expert advisors CHSA/CHBA's role in restoring trust, value, and leadership in the transaction Marketing to One Person at Scale How to use ChatGPT to profile the ideal buyer persona for every listing Why one-to-one relevance at scale is the new gold standard in lead gen Real-world examples of AI creating high-converting, hyper-specific marketing strategies The AI Collaboration Opportunity How collaboration—not resistance—is the agent's advantage with AI Why service, proactivity, and personal touch will never go out of style The real key: becoming the expert on what consumers don't know they need yet The Future of CHSA/CHBA in an AI World Why the foundational principles of CHSA/CHBA matter more than ever How to adapt the system for today's AI-powered buyer and seller landscape Why process, preparation, and personalization win every time Resources Mentioned HoneyBadgerNation.com – Tickets, merch, CHSA/CHBA, Honey Badger of the Month StoryBrand by Donald Miller – Framework for owning a problem and guiding clients The AI-Driven Leader – Must-read for agents, brokers, and team leaders in 2025 The Advantage by Patrick Lencioni – Recommended foundational read CHSA & CHBA Systems – Learn how to increase perceived value and authority in every deal Honey Badger Nation Legacy Merch – New drops available now "If you own the problem, you own the market." – John Kitchens Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1737: Amy Beardsley outlines a practical, mindset-driven approach to creating a profitable online business, walking readers through five key stages from idea to sustainable growth. With a focus on clarity, confidence, and progress over perfection, she empowers aspiring entrepreneurs to take action without burning out. Read along with the original article(s) here: https://smartmoneymamas.com/profitable-online-business/ Quotes to ponder: "Every successful entrepreneur starts before they feel ready." "You don't need a massive audience or a perfectly polished product to start making money." "Growth isn't linear, and that's okay." Episode references: Building a StoryBrand: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 Atomic Habits: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 Profit First: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X Learn more about your ad choices. Visit megaphone.fm/adchoices

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     When you're building a personal brand, the biggest mistake you can make is being too broad. The world doesn't need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That's the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be everything to everyone. So what does it look like to get hyper-specific, and how do you know if your niche is tight enough?   In this week's episode, hosts Donald Miller and Kyle Reed break down the personal brand of Dan Go, also known as @FitFounder. They unpack why his brand name works, how his bio instantly communicates value, and how his disciplined content strategy made him a go-to voice for entrepreneurs who want to get healthy. You'll learn what makes a personal brand succeed, how to build authority, and why clarity beats cleverness. Tune in to get the secrets to building a personal brand that actually works.   Click HERE to check out Dan Go's Fit Founder account and click HERE to find a marketing coach to help you grow your brand or business.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

When Your Copy Evolves, So Does Your Business  In this episode, I share how shedding "safe" copy transformed my business. From sharpening your brand message to showing up as your unapologetic self, I dive into the copywriting strategies that helped me write with more clarity, confidence, and connection. You'll learn how to channel bold, emotionally resonant messaging that doesn't just attract your audience—it moves them to act. I break down lessons from standout copywriters and marketers like Marie Forleo, Gary Vee, and Veronica Romney, and explain how to apply these proven strategies to your emails, social posts, sales pages, and beyond. Whether you're still writing all your own copy or managing a team, this episode is your guide for developing a voice that feels authentic and sells. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The Copy That Works Is the Copy That Feels Risky – If your message feels neutral, it's likely you're playing it too safe. The copy that truly resonates often feels vulnerable to write—and that's what makes it powerful. 2️⃣ You Don't Need More Ideas, Just More Ways to Say What Matters – Inspired by Gary Vee, I explain how repeating your core messages in creative ways builds trust, visibility, and connection across platforms. 3️⃣ Identity Marketing Beats Feature-Driven Copy Every Time –  Veronica Romney's concept of identity marketing reframes your messaging to reflect who your audience is becoming, not just what you're selling. It's a subtle shift that drives deeper resonance and more conversions. RESOURCES MENTIONED IN THIS EPISODE: If you're not seeing the sales you expected, there's a good chance it's your copy.

Matt Wolfe discusses how the StoryBrand framework transforms both marketing and workplace culture by positioning businesses as guides rather than heroes in their customers' stories. This approach creates shared identity and purpose among teams while improving external messaging, leading to better alignment between departments and stronger organizational culture overall. TAKEAWAYS StoryBrand positions businesses as guides helping customer heroes solve problems, not as heroes themselves. Shared brand stories create internal alignment and unified team identity beyond just marketing benefits. Implementation requires team conversations, consistent application across touchpoints, and regular reinforcement. A QUICK GLIMPSE INTO OUR PODCAST

Als ondernemer sta je soms voor onverwachte uitdagingen. Wat doe je als je bedrijf door brand grotendeels verloren gaat? Wanneer experts zeggen dat je minimaal twee jaar dicht zult zijn? In deze aflevering van de StoryBrand podcast hoor je hoe Justin van Hooijdonk in anderhalf jaar tijd het NBC Congrescentrum volledig herbouwde én verbeterde.In deze aflevering is Justin van Hooijdonk te gast, directeur van het NBC Congrescentrum. Na een verwoestende brand in september 2022 waarbij 90% van het pand verloren ging, stond Justin voor een enorme uitdaging. In plaats van bij de pakken neer te zitten, pakte hij door en transformeerde deze crisis in een kans om een nog beter concept neer te zetten. Zijn verhaal is een inspirerende les in leiderschap, visie en doorzettingsvermogen.De belangrijkste gespreksonderwerpenHoe Justin reageerde op de brand en waarom hij weigerde de prognose van experts te accepteren dat het centrum twee jaar dicht zou blijvenDe cruciale beslissingen in de eerste dagen en weken na de brandHoe Justin zijn team meekreeg in zijn visie en ambitieuze plannenHet belang van 'lead by example' in leiderschap en het creëren van een sterke bedrijfscultuurDe vernieuwende elementen in het herbouwde congrescentrum, waaronder het unieke podiumconcept van 45 meter breedDe focus op hospitality-areas en het faciliteren van menselijke interactie na de coronaperiodeHoe Justin omgaat met de uitdagingen van de nieuwe generatie medewerkersDe balans tussen traditie en vernieuwing in een familiebedrijfDe toekomstvisie en plannen voor het NBC CongrescentrumRelevante links en bronnenNBC Congrescentrum - Officiële websiteLinkedIn van Justin van HooijdonkOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025.Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

When you're building a personal brand, the biggest mistake you can make is being too broad. The world doesn't need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That's the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be everything to everyone. So what does it look like to get hyper-specific, and how do you know if your niche is tight enough?   In this week's episode, hosts Donald Miller and Kyle Reed break down the personal brand of Dan Go, also known as @FitFounder. They unpack why his brand name works, how his bio instantly communicates value, and how his disciplined content strategy made him a go-to voice for entrepreneurs who want to get healthy. You'll learn what makes a personal brand succeed, how to build authority, and why clarity beats cleverness. Tune in to get the secrets to building a personal brand that actually works.   Click HERE to check out Dan Go's Fit Founder account.   Click HERE to find a marketing coach to help you grow your brand or business.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Procrastination isn't just stealing your time—it's stealing your profits.

Join hosts Ben and Mark on 'The Friday Habit' as they welcome Chris Ronzio, founder and CEO of Trainual, a leading SaaS platform for small business training and onboarding. They delve into discussions about organizational charts, systems, and processes essential for business scalability. Chris shares insights from his journey, including his consulting background, the development of Trainual, and his entrepreneurial roots. He also talks about his book 'The Business Playbook,' which serves as a comprehensive guide for creating effective business systems. Packed with valuable advice and humorous anecdotes, this episode provides a deep dive into the world of small business management and optimization.Key Takeaways:Chris Ronzio shares his entrepreneurial journey from childhood side hustles to founding a successful SaaS company.Trainual began as a simple internal tool within Chris's consulting business before evolving into a platform used by 7,000+ companies worldwide.Chris bootstrapped his first real business—a youth sports video production company—at just 14 years old and ran it for over a decade.His transition into consulting exposed him to 150+ businesses, helping him identify scalable patterns in operations and onboarding.The decision to pivot fully from consulting to launching Trainual as a SaaS company was driven by a desire to solve deeper business problems with greater impact.Creating role clarity, documenting systems, and defining responsibilities are essential for building scalable businesses—even in teams as small as five people.Chris emphasizes the importance of productizing services and standardizing internal processes to reduce chaos and boost efficiency.His bestselling book, The Business Playbook, offers a practical guide for building a scalable operations manual and aligning your team.The culture at Trainual prioritizes clarity, thoughtful onboarding, and enabling every team member to thrive in their roles.Success often starts with giving generously—Chris built trust, reputation, and opportunity through offering free help before monetizing his expertise.Connect with Chris: Website: trainual.comLinkedIn: Chris RonzioLearn More: Visit TheFridayHabit.com for show notes, resources, and to download the guide on working on your business rather than in it. Stay Connected: Subscribe to The Friday Habit for more real-life business lessons, candid conversations, and actionable strategies to elevate your entrepreneurial journey.Chapters:00:00 Introduction and Welcome00:06 Meet Chris Ronzio: Founder and CEO of Train01:17 Fun Icebreaker: Unlimited Service for a Year02:20 The Importance of Relaxation and Meditation04:07 Chris Ronzio's Background and Early Life07:08 Entrepreneurial Spirit: Early Ventures10:28 Transition to Consulting and New Challenges18:06 The Birth of Train: From Consulting to SaaS21:41 The Challenges of Starting a Podcast22:38 From Consulting to Equity Projects23:28 The Leap to SaaS26:34 Adapting Team Roles for SaaS30:22 The Importance of Clear Roles in a Company33:44 Writing and Marketing 'The Business Playbook'38:56 Final Thoughts and Takeaways

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it's easy to assume you need a slick image or a viral strategy to break through. But that's not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you stay grounded when your face becomes your brand? These are the questions that haunt creators, entrepreneurs, and professionals alike. So how do you strike the right balance?   In this week's episode, Donald Miller and Kyle Reed sit down with bestselling author and speaker Annie F. Downs, who's built a deeply human, wildly successful personal brand rooted in hope and honesty. They unpack how Annie shaped her brand over the years, how she discovered her “controlling idea,” and why she's leaned into the very things she used to avoid. You'll learn the role of consistency, why timing matters more than transparency, and how to craft a message that's strategic and soul-aligned. Listen in for a candid conversation about what it really takes to build a personal brand that lasts.   Click HERE to check out Annie F Downs' website and HERE for here "That Sounds Fun" pocast!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Chris Puckett has had his share of hard times and troubles, but it never stopped him or kept him down. If you want some encouragement for your own life, you really need to listen to his story.   Click here to change your life- http://eepurl.com/gy5T3T   Hit me up for a one-on-one brainstorming session- https://militaryimagesproject.com/products/brainstorming-session-1-hour    Sign up for the Tip Sheet for tons of income opportunities- https://drdavea6500c.clickfunnels.com/sales-pagekwe3so96    Find Chris at… His Ebay store- https://www.ebay.com/str/candjsales  https://thechrispuckett.com/    Things mentioned in the show: Kevin Kolbe- 7 things I learned growing to over 20K subscribers- https://www.youtube.com/watch?v=sfuqS9-NShE  Jon Sanders' Handyman Starters- https://www.handymanstarters.com/  Dave Ramsey Total Money Makeover- https://amzn.to/45SLoLn  Don Miller's Storybrand- https://amzn.to/43XtTa5    --- Check out the sweet Hyper X mic I'm using. https://amzn.to/41AF4px    Check out Dr. Dave's Streams of Income at: www.drdavidpowers.com   www.instagram.com/drdavidpowers  www.youtube.com/@streamsofincomebydrdave  --- Join the Streams of Income community at www.facebook.com/groups/streamsofincomedream  --- Check out Passive Income Engines to find your own Streams of Income at www.SelfCoachYourself.com --- Check out my best-selling books: Rapid Skill Development 101- https://amzn.to/3J0oDJ0 Streams of Income with Ryan Reger- https://amzn.to/3SDhDHg Strangest Secret Challenge- https://amzn.to/3xiJmVO --- This page contains affiliate links. This means that if you click a link and buy one of the products on this page, I may receive a commission (at no extra cost to you!) This doesn't affect our opinions or our reviews. Everything we do is to benefit you as the reader, so all of our reviews are as honest and unbiased as possible. --- #passiveincome #sidehustle #cryptocurrency #richlife

What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it's easy to assume you need a slick image or a viral strategy to break through. But that's not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you stay grounded when your face becomes your brand? These are the questions that haunt creators, entrepreneurs, and professionals alike. So how do you strike the right balance?   In this week's episode, Donald Miller and Kyle Reed sit down with bestselling author and speaker Annie F. Downs, who's built a deeply human, wildly successful personal brand rooted in hope and honesty. They unpack how Annie shaped her brand over the years, how she discovered her “controlling idea,” and why she's leaned into the very things she used to avoid. You'll learn the role of consistency, why timing matters more than transparency, and how to craft a message that's strategic and soul-aligned. Listen in for a candid conversation about what it really takes to build a personal brand that lasts.   Click HERE to check out Annie F Downs' website and HERE for here "That Sounds Fun" pocast!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

If you're tired of watching your therapy schedule and income evaporate every summer, I have a simple fix for you - therapy intensives. They can transform those dreaded summer months into your most profitable season yet. And I'm here to show you how!In today's episode, I'm breaking down how offering therapy intensives can stabilize your summer income while giving traveling clients the focused care they need. You'll discover how to package your existing skills into premium-priced therapy intensive sessions that clients actually prefer during busy months. Plus, I share practical formatting options from half-day to multi-day intensives, pricing strategies that reflect their premium value, and how to position these services with both existing clients and your waitlist.So if you're ready to ditch the summer revenue slumps and earn thousands in extra income with just a few therapy intensive bookings, this episode will give you the exact blueprint to make it happen.Topics covered on Therapy Intensives:How therapy intensives can transform unpredictable summer schedules into reliable income streams with just a few bookingsThe different formats of therapy intensivesWhy premium pricing works for therapy intensives and how to confidently charge more than your standard hourly rateSmart strategies for marketing therapy intensives to different clientsHow to determine which clients are appropriate candidates for therapy intensives and which specific problems these sessions can addressResources from this episode:Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen by Donald Miller How to Uphold Your Cancellation Policy Without Feeling Guilty [Ep 19]Related episodes you might enjoy:How To Make As Much Money As You Want in Private Practice [Ep 99]A Step-by-Step Guide to Starting Your Private Therapy Practice [Ep 43]Choosing a Therapy Niche That Aligns with Your Values & Passion [Ep 14]Connect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachFacebook group: Healing...

Get your copy of my new book, Beyond Potential: A Guide for Creatives Who Want to Re-Assess, Re-Define, and Re-Ignite Their Careers, today at Amazon, Barnes & Noble, or wherever books are sold.  In this episode of Tales from The Lane, I'm joined by thought leadership strategist Macy Robison—creator of the Resonant Thought Leadership System™ and former Senior Director of Certification for StoryBrand. Macy has seen too many brilliant experts burn out trying to copy someone else's content strategy. So she helps high achievers do something radically different: lead with their strengths. Together, we explore the mindset shifts and strategic insights that allow creatives and experts to stop chasing visibility and start building it in a way that feels aligned, energizing, and truly impactful. Whether you're launching a platform, promoting a book, or just trying to be more visible in your field, this conversation will help you understand how to build thought leadership that sticks, without losing yourself in the process. You'll learn:  Why copying someone else's content strategy rarely works (even if it's “proven”) How Macy helps experts find their natural communication style—and build from there The surprising connection between musical theatre and thought leadership What to do if you're multi-passionate and don't want to be “pigeonholed” The most important question to ask before starting a podcast, blog, or brand Follow Macy at:  https://www.linkedin.com/in/macyrobison/ https://www.instagram.com/macyrobison/ https://www.threads.com/@macyrobison   Take the quiz: https://macyrobison.com/quiz  Listen to the Own Your Impact Podcast: https://macyrobison.com/podcast   Grab my free Quarterly Retreat Planning Guide to help you map your year and reclaim your calendar.  Want more great tips on how you can continue to pursue excellence without burning out?  Grab a copy of my new book, Beyond Potential: A Guide for Creatives Who Want to Re-Assess, Re-Define, and Re-Ignite Their Careers.  Let's Hang Out!  Follow me on Instagram: @kkayaian

In this episode of 'The Friday Habit,' Mark Labriola and Benjamin Manley are joined by Kayvon Kian, an entrepreneur, teacher, and senior advisor at McKinsey & Company, to discuss his latest book, 'What Is Wisdom?' The conversation covers various philosophical approaches from ancient thinkers such as Socrates, Nietzsche, and Hippocrates, and how their wisdom can guide business decisions. Kayvon shares personal anecdotes, discusses the importance of skeptic capital, and emphasizes strategies for dealing with uncertainty, making better decisions, and focusing on values. The episode concludes with practical advice on preparing for 2022, highlighting the significance of controlled thinking, surrounding oneself with diverse perspectives, and making intentional decisions. Key Takeaways:Skeptic Capital Matters: Kayvan encourages building “skeptic capital”—surrounding yourself with people who challenge your assumptions and help prevent costly mistakes.Ask the Wisdom Question: When facing tough decisions, ask: “What would a wise person do in this situation?” This reframes the decision-making process through timeless values.Use Philosophers as a Thought Board: Kayvan introduces the concept of using historical thinkers (like Socrates, Nietzsche, and Hippocrates) as an advisory board to gain diverse perspectives on modern challenges.Socrates – Embrace Healthy Skepticism: Question your assumptions. Ask “Is that really so?” before jumping into new opportunities or narratives.Nietzsche – Eternal Recurrence: Act as if your decisions will recur infinitely. Would you still choose this path if you had to live it over and over again?Hippocrates – First, Do No Harm: Even with good intentions, interventions can worsen a situation. Sometimes, restraint is the wisest choice.Watch for Patterns (Taoist Influence): Recognize patterns in personal and business life. Understanding recurring cycles can help you predict outcomes and avoid mistakes.Be Present, Not Just Reactive: Don't live on autopilot. Be mindful of how your words, actions, and energy affect others and yourself—especially in moments of stress.Intentional Decision-Making: Big decisions should be values-driven, not reactive. Slowing down and switching between philosophical frameworks leads to wiser outcomes.Plan for Uncertainty: 2022 (and any year) will bring challenges. Focus on what you can control, invite diverse perspectives, and be open to shifting your mental models.Connect with Kayvan: kayvankian.comhttps://linkedin.com/in/kayvanLearn More: Visit TheFridayHabit.com for show notes, resources, and to download the guide on working on your business rather than in it. Stay Connected: Subscribe to The Friday Habit for more real-life business lessons, candid conversations, and actionable strategies to elevate your entrepreneurial journey.

In this Shortcast edition, Donald Miller, author of Building a StoryBrand, shares how applying storytelling principles can bring clarity, purpose, and momentum to your personal and professional life. Drawing from narrative theory, Donald explains how to see your life as a story—complete with a clear goal, supporting characters, and an inciting incident—and how productivity begins with the power of focus and finish. In this Shortcast, we explore: The Life-as-Story Framework: Donald outlines the classic storytelling structure and how it applies to real life: a character with a problem, a guide, a plan, and a call to action that leads to either success or failure. The Power of an Inciting Incident: We discuss how deliberately creating an inciting incident—like signing up for a marathon or making a public commitment—can push you into meaningful action. Designing the Ideal Workday: After battling writer's block, Donald took a road trip and absorbed every productivity audiobook he could, using what he learned to build a personalized, high-focus day planner. Focus and Finish: Donald explains how the two most important productivity principles are narrowing your focus and completing what you start—because only finished work makes an impact. Clearing the Clutter of Life's Script: By eliminating unnecessary “characters” and distractions from your life story, you can make space for the plot that actually matters. Donald's insights offer a unique, narrative-driven approach to productivity that helps you clarify your goals, trim the distractions, and finish what matters most. Find more shortcasts like this on Blinkist. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this Shortcast edition, Donald Miller, author of Building a StoryBrand, shares how applying storytelling principles can bring clarity, purpose, and momentum to your personal and professional life. Drawing from narrative theory, Donald explains how to see your life as a story—complete with a clear goal, supporting characters, and an inciting incident—and how productivity begins with the power of focus and finish. In this Shortcast, we explore: The Life-as-Story Framework: Donald outlines the classic storytelling structure and how it applies to real life: a character with a problem, a guide, a plan, and a call to action that leads to either success or failure. The Power of an Inciting Incident: We discuss how deliberately creating an inciting incident—like signing up for a marathon or making a public commitment—can push you into meaningful action. Designing the Ideal Workday: After battling writer's block, Donald took a road trip and absorbed every productivity audiobook he could, using what he learned to build a personalized, high-focus day planner. Focus and Finish: Donald explains how the two most important productivity principles are narrowing your focus and completing what you start—because only finished work makes an impact. Clearing the Clutter of Life's Script: By eliminating unnecessary “characters” and distractions from your life story, you can make space for the plot that actually matters. Donald's insights offer a unique, narrative-driven approach to productivity that helps you clarify your goals, trim the distractions, and finish what matters most. Find more shortcasts like this on Blinkist. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Ambitious, we uncover why many brands fail to make a lasting impression - they don't make people feel anything. Learn how developing a powerful brand story can help bypass logistical resistance and forge emotional connections with your audience. Using Donald Miller's seven-part story brand framework, I guide you through the importance of defining your character, addressing their problems, and positioning yourself as their guide. Discover how to increase conversion rates, attract the right clients, and ensure your brand is consistent across all touchpoints. 00:44 Introduction 03:09 The Impact of Brand on Consumer Behavior04:37 The Importance of Consistent Brand Messaging07:54 The Role of Emotional Connection in Branding14:35 The Consequences of Inconsistent Branding24:10 Introducing Donald Miller's Story Brand Framework26:03 The Hero's Journey: Making Clients the Protagonist26:21 Donald Miller's Seven-Step Framework26:47 Step 1: Identifying the Character27:27 Step 2: Defining the Problem28:21 Step 3: Meeting the Guide29:49 Step 4: Creating a Plan32:54 Step 5: Calling to Action33:30 Step 6: Avoiding Failure34:40 Step 7: Ending in SuccessResources Mentioned: Building a StoryBrand by Donald Miller To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠.To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an afterthought. So how do you know if your message is building trust or breaking it?   In this new “Pass/Fail” segment, Don and Kyle grade recent moments in marketing and culture through the lens of what worked and what flopped. They dig into Shedeur Sanders' controversial NFL draft comments, the bold branding of Liquid Death, and the rise of user and employee-generated content. You'll learn why arrogance isn't confidence, what makes provocative branding effective, and how to turn your messaging into a trust-building asset. Listen in to learn what great messaging sounds like and how to avoid a fail.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode, Rodric sits down with Emmy Award–winning filmmaker and founder of BrandMagnetic, Mariana Henninger, to talk about the one video every entrepreneur should have. Mariana shares how her background in global documentary filmmaking led her to help business owners build trust and accelerate sales—by making themselves unforgettable.They break down:Why top-of-funnel trust is broken—and how to fix itThe 4 Trust Triggers that move cold leads to warm buyersWhy “About Me” pages still matter—and how to do them rightThe psychology behind narrative transportation (and why it's marketing gold)How to lead with emotion without losing authorityWhether you're a builder, coach, or creative, this episode will reframe how you show up in your marketing—and why your story is your greatest asset.

We welcome back Pete Hixson for his third appearance. Together, we explore the complexities of balancing ambition, family, faith, and mentorship. We discuss the pivotal moments that have shaped Pete's life and career and delve into the challenges of being a driven professional while remaining a present and supportive family man. This episode offers a wealth of advice for young fathers, professionals, and anyone navigating the intricate dynamics of career and family life.CHAPTERS:00:56 StoryBrand and Business Growth02:27 Personal Reflections and Mentorship08:49 The Importance of Mentors19:15 Shifting from Success to Significance30:03 The Role of Mission in Life39:05 Being a Noticer in Relationships46:52 Navigating Relationship Changes with Kids54:00 Driven Individuals and Life Balance59:24 Driven vs. Content: A Personal Reflection01:05:37 Parenting and Legacy01:11:24 Raising Daughters with Different Needs01:23:46 The Birth of Beyond Communities01:30:55 Current Progress and Future PlansBecome a BPN member FOR FREE - Unlock 20% off FOR LIFEhttps://bpn.team/member FOLLOW:IG: instagram.com/nickbarefitness/YT: youtube.com/@nickbarefitness

Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an afterthought. So how do you know if your message is building trust or breaking it?   In this new “Pass/Fail” segment, Don and Kyle grade recent moments in marketing and culture through the lens of what worked and what flopped. They dig into Shedeur Sanders' controversial NFL draft comments, the bold branding of Liquid Death, and the rise of user and employee-generated content. You'll learn why arrogance isn't confidence, what makes provocative branding effective, and how to turn your messaging into a trust-building asset. Listen in to learn what great messaging sounds like and how to avoid a fail.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

I can't believe I've been doing this since 2016. All I've ever wanted was to help small business owners run more profitable businesses. To share what I learned from top retailers and my own experience having a small business. Business numbers are the most important tool a small business owner has to grow their sales & profits and over the years, this has become my top requested content.  Time to pivot...Let's discuss -----------------------------   CONTACT ME:

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they're typically cast as bumbling sidekicks or lovable oafs who mean well but don't quite get it right. When that narrative takes root, it can be easy for fathers to shrug and settle for doing the bare minimum (especially when they get praise for just pushing a stroller down the street). But kids need more. And deep down, every dad knows he was made for more. So what does it look like to embrace fatherhood with purpose, presence, and even a little swagger?   In this special Father's Day episode, Don and Kyle sit down with Dave Barnes and John McLaughlin, hosts of the hit podcast Dadville. Together, they explore the most important messages a father can send his kids. They break down why dad-messaging matters, what it looks like in the real world, and how even small changes in tone or presence can echo for generations. If you're a dad, or want to be one, listen in for a refreshing take on what it really means to show up for your family.   Check out the Dadville Podcast HERE !   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they're typically cast as bumbling sidekicks or lovable oafs who mean well but don't quite get it right. When that narrative takes root, it can be easy for fathers to shrug and settle for doing the bare minimum (especially when they get praise for just pushing a stroller down the street). But kids need more. And deep down, every dad knows he was made for more. So what does it look like to embrace fatherhood with purpose, presence, and even a little swagger?   In this special Father's Day episode, Don and Kyle sit down with Dave Barnes and John McLaughlin, hosts of the hit podcast Dadville. Together, they explore the most important messages a father can send his kids. They break down why dad-messaging matters, what it looks like in the real world, and how even small changes in tone or presence can echo for generations. If you're a dad, or want to be one, listen in for a refreshing take on what it really means to show up for your family.   Check out the Dadville Podcast HERE !   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller, who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins.=================================================Check out Donald Miller's free website analyzer and more resources at storybrand.ai and storybrand.com. For questions or to connect directly, email DM@storybrand.com.=================================================Best Moments:(00:35) Do you realize collectively his books have spent more than a year on the New York Times bestseller list?(06:22) What is the mistake that brands make most often when they're trying to tell their story? What should they be doing instead?(08:05) You need soundbites, and those soundbites need to be about your customer survival. They don't need to be about you.(09:57) Kids love aquariums—they saw a 99% increase in sales when they put that soundbite everywhere(17:06) Social proof is about showing you're good at getting people out of a hole—customers want to know if you care and if you're competent(21:32) A good story is actually, it has a very succinct plot and a million subplots(28:00) Take your domain, go to storybrand.ai, and for free, enter your domain into our website analyzer tool(30:30) AI is the best thought partner I've ever worked with=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Attention is the name of the game in today's market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it's a funny meme, a strategic shoutout, or a well-timed post, the brands that win know how to seize the moment and jump into the spotlight. So how do you identify those moments and use them without sounding corny or out of touch?   In this week's episode, Don and Kyle unpack the power of real-time marketing using Nike's viral Scottie Scheffler post as a prime example. They contrast it with Skechers' missed opportunity and break down how brands can mine attention, play off cultural angst, and create moments people can't ignore. You'll learn how to identify what your audience cares about, how to speak their language, and how to turn attention into action. Listen in to discover how to make your brand impossible to overlook.   Nike's "The Verdict Is In" Post from May 18th 2025 referenced in the show.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don't say it clearly, it won't matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don't just have better products. They have better words. So how do you find the message that sticks?   In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate's viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!   Watch the Slate ad HERE for yourself.