Podcasts about storybrand

So many entrepreneurs struggle to stand out because they sound like everyone else. They bury their message in jargon, chase every shiny object, or spread themselves too thin across platforms. The result? People tune out, engagement stalls, and the business that should be thriving ends up stuck. Attention is the currency of today's economy. And without a sharp, repeatable message, you won't earn it. So how do you cut through the noise and become the go-to voice your audience can't ignore?   In today's episode, Donald Miller and Kyle Reed talk with Codie Sanchez, the investor and entrepreneur behind Contrarian Thinking, who built a massive following by saying bold things clearly and consistently. Codie reveals how she frames problems in ways that demand attention, why repeating simple soundbites scales faster than constant novelty, and how her approach has made her a leading voice in business and investing. Listen in to learn how to sharpen your voice and build influence that actually drives results.   --   Click HERE to attend the upcoming StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!   Click HERE to check out Codie's website and HERE for Contrarian Thinking.

Great leaders don't just give orders, they ask powerful questions! The right question can motivate your team, uncover hidden opportunities, and help you grow your sales and profits faster than ever. Today, we'll talk about how asking, instead of telling, can transform your leadership style. From empowering your team to think for themselves to spotting missed chances for improvement, questions are one of the most powerful tools in your leadership toolbelt. You don't have to be bossy to get results - You just have to start asking better questions.     -----------------------------   CONTACT ME:

In “Sales Insights for Logistics Leaders”, Joe Lynch and Trey Griggs, Founder and Chief Encouragement Officer of BETA Consulting Group,  discuss the strategy for logistics leaders to build a trusted brand and create sales momentum using clear messaging, social proof (testimonials), and self-awareness to replace reliance on their shrinking professional network. About Trey Griggs Trey Griggs is the Founder and Chief Encouragement Officer of BETA Consulting Group, dedicated to building great brands within the transportation industry. His company focuses on sales & marketing consulting, including Go-To-Marketing strategies, crafting engaging messaging and building social proof. He is a podcast host, as well as a highly sought-after event emcee, author and keynote speaker, focusing on sales, marketing, leadership and self-awareness. About Beta Consulting Group BETA Consulting Group is in the business of building brands through foundational messaging and customer testimonial videos, along with creating relevant content for the transportation industry through LinkedIn LIVE shows and industry events to entertain, educate and inspire. Trey collaborates with industry titans in sales and marketing to ensure his clients have the best resources to build their brands and drive revenue growth. Key Takeaways: Sales Insights for Logistics Leaders In “Sales Insights for Logistics Leaders”, Joe Lynch and Trey Griggs, Founder and Chief Encouragement Officer of BETA Consulting Group,  discuss the strategy for logistics leaders to build a trusted brand and create sales momentum using clear messaging, social proof (testimonials), and self-awareness to replace reliance on their shrinking professional network. Shift from Network Selling to a True Marketing Engine: Selling exclusively to your existing network in logistics eventually hits a wall. Sustainable, massive sales momentum requires building a defined marketing engine that consistently generates brand awareness, trust, and a predictable pipeline of high-intent buyers. Foundational Messaging is the Sales Accelerator: Logistics companies must move away from confusing industry jargon. Leaders should adopt clear, customer-centric messaging frameworks (like Storybrand) to ensure prospects immediately understand the problem being solved and the solution offered, thereby reducing the sales cycle and increasing engagement. Social Proof is the New Sales Pitch: Relying on sales reps alone is inefficient. Logistics leaders must proactively build social proof—primarily through customer testimonial videos—to let clients do the selling. This "social proof" builds immediate trust and credibility, especially in the technology sector. Self-Awareness Drives Sales Leadership: Effective sales leadership in logistics technology is rooted in self-awareness. Leaders who understand their personal strengths and weaknesses are better equipped to coach their teams, build strong personal brands, and create a culture of intentional, rather than reactive, sales performance. Build a Brand, Not Just a Sales Team: In a crowded logistics technology market, the brand is the lead generator. Focus your consulting and content efforts on building a known and trusted brand that attracts high-quality buyers who are already predisposed to work with you. The Breadth of Logistics Tech Knowledge Matters: For sales teams selling technology (TMS, Visibility, RPA), deep knowledge across the entire freight ecosystem is crucial. Leaders must ensure their teams can speak fluently about complex solutions to both brokers and carriers to position their product effectively. Embrace the Coach's Mindset: Drawing from his background as a teacher and coach, Trey emphasizes that sales leaders should prioritize coaching and development. Instilling discipline and a focus on core sales techniques is the key to creating a team that consistently exceeds goals, regardless of market volatility. Learn More About Sales Insights for Logistics Leaders Trey on LinkedIn Trey on Twitter Trey on TikTok Trey on Instagram Trey on Facebok Beta Consulting Group on LinkedIn Beta Consulting Group website Key Takeaways from TMSA Elevate with Trey Griggs The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Most business owners dread being asked, “So, what do you do?” Not because they don't know, but because they don't know how to explain it without rambling. When you stumble through your business model or every service you offer, people glaze over. That moment is your shot to spark curiosity and build value, but if you blow it, you lose potential opportunities. Whether you're networking at a conference, pitching a client, or updating your website, you need one sentence that makes people lean in and say, “Tell me more.” So what makes a great first impression every time?   In this episode, hosts Don and Kyle break down the formula for creating a compelling one-liner: a short, powerful sentence that clarifies what you do by highlighting the problem you solve, the product you offer, and the result people can expect. You'll hear real-time examples, get a lesson in positioning your value, and discover why a clear one-liner opens doors faster than anything else. Tune in and learn how to create the perfect elevator pitch so you never struggle to explain what you do again.   -- Click HERE to attend the upcoming StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Liisa Reimann, the founder of Two i Copy, helps business owners stand out with personality-packed words that sell. She's been featured in Women's Journal and uses the DiSC and StoryBrand frameworks to craft copy that truly connects. Whether it's done-for-you, DIY, or something in between, Liisa helps brands finally sound like themselves!In today's episode of Smashing the Plateau, you will learn how to use authenticity and community to build a successful, fulfilling business—especially if you're transitioning from corporate life.Liisa and I discuss:How Liisa's cover letter launched her copywriting career [00:02:46]What inspired her to become an entrepreneur [00:05:00]The challenges women executives face when marketing themselves [00:09:00]Why social media and marketing language feel uncomfortable for many [00:11:42]Navigating mindset hurdles like imposter syndrome and self-promotion [00:14:31]How Liisa supports clients with tough love and accountability [00:15:16]Building trust and community as a solopreneur [00:17:33]The critical role of mentorship and learning from others [00:20:28]What Liisa would (and wouldn't) change about her journey [00:21:29]Learn more about Liisa at twoeyecopy.com, linkedin.com/in/liisareimann, and facebook.com/groups/writewordsthatsellThank you to Our Sponsor:The Smashing the Plateau CommunityJoin our community of achievers—subscribe today for exclusive, concise strategy tips from our podcast, and start mastering your journey to business growth!

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Send us a textShow Notes: From 'At Holes' to Advocates – Mastering the Art of Talking with PeopleGuest: Jason Raitz, President of Speak With PeopleChapters1. Introduction & Guest WelcomeChris Whitaker introduces the episode and welcomes communication expert Jason Raitz. Jason shares his background, mission, and the inspiration behind his passion for helping people communicate more effectively.2. The Power of Words & Early InfluencesJason recounts formative experiences, including childhood moments and the impact of words—both positive and negative—on his life and career. He introduces the concept of "speaking with" versus "speaking at" people.3. Building Bridges, Not WallsDiscussion on how communication styles can either build trust and connection or create barriers. Jason explains the difference between using communication to empower versus control.4. The Voices FrameworkJason introduces the "Voices Framework," an acronym-based approach to understanding communication styles (Vision, Organizer, Insight, Clarity, Empathy) and how recognizing your style can improve interactions.5. Communication Across GenerationsExploring the challenges and opportunities of communicating in multi-generational workplaces. Jason and Chris discuss adapting communication styles to bridge generational gaps and foster collaboration.6. The Importance of ListeningJason emphasizes the value of listening over talking, especially in sales and leadership. He shares practical strategies for asking better questions and being fully present in conversations.7. Body Language, Tone, and ClarityA breakdown of the elements of effective communication: words, tone, and body language. The conversation covers the importance of clarity, confidence, and non-verbal cues in building influence.8. Practical Tips for ProfessionalsJason offers actionable advice for professionals, including the TED acronym for open-ended questions, the importance of breathing and presence, and how to make introductions more memorable.9. Overcoming Communication BarriersThe hosts discuss common communication pitfalls, such as rambling, lack of clarity, and failing to adapt to the audience. Jason shares tips for self-assessment and continuous improvement.10. Final Thoughts & ResourcesJason and Chris wrap up with key takeaways: clarity is kindness, healthy communication is like oxygen, and everyone has the power to amplify their influence through intentional communication. Jason shares his contact info and resources for further learning.Links & Resources:Jason Raitz: Speak With PeopleThe Wireless Way Podcast: thewirelessway.netBook recommendations: "StoryBrand" by Donald Miller, "The Next Conversation" by Jefferson FisherContact: For assessments, resources, or questions, email Jason at jason@speakwithpeople.comIf you enjoyed this episode, please share it with someone who could benefit, and check out the website for more resources and feedback opportunities! Support the showCheck out my website https://thewirelessway.net/ use the contact button to send request and feedback.

Mat sat down with Donald Miller to break down how the StoryBrand framework and airplane model can transform small business growth. In this episode of the Main Street Business Podcast, we dive into marketing, sales, and clarity in messaging so entrepreneurs can scale with confidence. Grab my FREE Ultimate Tax Strategy Guide HERE! You don't want to miss this! Secure your tickets for the most significant business, tax & legal event of the year: Main Street 360 Looking to connect with a rock star law firm? KKOS is only a click away! Are you ready to get certified in EVERY strategy I teach? Start your journey with a FREE 15-minute discovery call to explore the Main Street Tax Pro Certification. Check out our YOUTUBE Channel Here: https://www.youtube.com/markjkohler Craving more content? Check out my Instagram!

Too many brands skip straight to “content” and wonder why nobody bites. In this episode, Donald Miller unveils the StoryBrand Messaging Campaign, a simple system that turns words into revenue. You'll learn the 3 key campaign phases, how to craft “survival” sound bites that stop the right people in their tracks, and the exact formula to confidently ask for the sale.   Don and Kyle break down the “House” metaphor, then walk through a real case study Don did with You Need A Budget, including the 5 curiosity sound bites that move people from “worried about money” to “good with money.” You'll leave knowing what to say, where to say it, and how to scale it across your site, emails, lead magnets, and sales calls. Tune in to build a messaging campaign your customers can't ignore and your team can finally execute.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Most small business owners are running their business on gut instinct instead of using the best tool in their toolbelt - the Profit & Loss report. Your P&L isn't just a piece of paper; it's the roadmap to growing your sales and profits. It shows you where your money is really going, reveals trends that help you predict the future, and gives you the insight to make smarter decisions. Ignoring it is like trying to hammer a nail with a wrench or bake a cake without using the oven. You're making things harder than they need to be. Today, we'll break down why your P&L is the ultimate tool to grow your business and how to start using it today. -----------------------------   CONTACT ME:

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In this episode of The Friday Habit, Mark sits down with Neil Twa—e-commerce growth expert, founder of Voltage Digital Marketing, and one of the top minds behind building and scaling private-label brands on Amazon.From going bankrupt to building multiple seven-figure exits, Neil shares the real story behind creating businesses designed to sell. He explains why profit isn't enough, why most entrepreneurs fall into the “hopium” trap, and how putting purpose before profit transformed his life.If you've ever thought about starting an Amazon business—or if you're simply curious about what makes a company truly valuable—this episode is packed with insights you can apply today.

Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we're doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don't “get it.” That's why we're hitting reset on this podcast and going back to the foundation of great messaging.    In this premier episode, Kyle Reed and Donald Miller kick things off with a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning more sales. Don breaks down the 7 sound bites that make messaging land every time, why the brain buys to survive and conserve calories, and how to position yourself as the guide with empathy and authority. You'll also get a one-liner exercise you can use at parties, pitches, and on your homepage. Listen in to get the clarity you need to create clear messaging that drives growth.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we're doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don't “get it.” That's why we're hitting reset on this podcast and going back to the foundation of great messaging.    In this premier episode, Kyle Reed and Donald Miller kick things off with a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning more sales. Don breaks down the 7 sound bites that make messaging land every time, why the brain buys to survive and conserve calories, and how to position yourself as the guide with empathy and authority. You'll also get a one-liner exercise you can use at parties, pitches, and on your homepage. Listen in to get the clarity you need to create clear messaging that drives growth.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

If your messaging isn't making you money, it's not working. Period. This week on The Influence Economy, I'm joined by strategic marketing expert and certified StoryBrand guide Amber Gaige to dissect one of the most overlooked reasons your offers aren't selling, your DMs are dry, and your content is falling flat: your messaging isn't converting. Amber brings 20+ years of hands-on marketing experience (plus a legacy of entrepreneurship) to this tactical conversation where we cut through the fluff and get to the heart of what makes messaging actually sell. If you've been leaning too hard into clever copy, brand jargon, or “cute” positioning—this is your wake-up call. In this episode, you'll learn how to shift from confusing to clear, how to make your messaging hit harder with the exact words your clients are actually using, and how to create content that breaks through 11 million daily messages and still gets noticed. This isn't about branding fluff. This is about revenue-driving clarity, connection, and conversions. Let's fix that. What You'll Learn: The difference between messaging and marketing (and why most get it wrong) The #1 reason your message isn't converting (hint: it's not about you) How to shift from cute to clear without sounding boring The “grunt test” your website must pass in 4 seconds or less A 3-part messaging framework to boost conversions instantly Why every story needs a point (and every point needs a story) The right way to use storytelling that sells (without centering yourself) How to stand out in a noisy market with clarity, not content volume Mentioned Resources: Amber Gaige, Far Beyond Marketing: https://www.farbeyondmarketing.com StoryBrand Framework: https://storybrand.com Your Next Steps: Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

Six years ago, my son got car sick in my vehicle. When I stopped at a local car wash for help, an employee did something that wasn't his job, wasn't in his training manual, and definitely wasn't a service they offered. That single act made me a loyal $40/month member for life.In this episode, I share the 2-word philosophy that can transform your car wash culture and turn one-time visitors into lifetime evangelists.What You'll Learn:Why 60% of first-time car wash customers never returnThe real cost of "not my job" thinking to your business3 real stories of how being useful created customers for lifeHow one moment of usefulness generated $2,880+ in lifetime valueA 4-week implementation framework for your teamReal car wash scenarios where your team can be more usefulKey Takeaways:Average customer: 2-6 washes/year ($30-90 annually)Loyal member: $25-40/month ($300-480+ annually)One "be useful" moment can increase customer lifetime value by 400-1600%Free Resource:Download the complete "Be Useful" Team Training Guide: https://optspot.com/be-useful-guideIncludes role-playing scenarios, daily check-ins, tracking systems, and quick reference cards for your team.About OptSpot:We've helped 500+ car washes across North America create winning marketing strategies. Our founder is StoryBrand and Business Made Simple certified, bringing proven frameworks to the car wash industry.Connect with Us:Website: OptSpot.comSubscribe for weekly car wash marketing insightsFollow us on Instagram: @OptSpot

Welcome to episode 297 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Sean Garner, Founder and CEO of Sean Garner Consulting, to explore the critical role of digital marketing for local service businesses, especially in law firms.   Sean Garner is an entrepreneur, marketing strategist, and fractional CMO with over a decade of experience. As the founder of Sean Garner Consulting, he partners with local service businesses, including law firms, helping them simplify their marketing strategies and become trusted leaders in their communities. Sean's expertise spans StoryBrand messaging, website design, and sales funnel strategies, empowering business owners to take control of their marketing and generate consistent leads.   What you'll learn about in this episode:   AI and SEO Strategy: - The growing importance of optimizing for AI-driven search results - How to leverage backlinks and citations for SEO success Local Service Ads vs. PPC: - Benefits of Local Service Ads for lead generation over traditional PPC - How LSAs help law firms save money while boosting profile visibility The Power of Digital Asset Ownership: - Why owning and controlling your online presence is crucial for long-term growth - Treating digital assets with the same importance as a physical storefront Retargeting and Organic Growth: - How retargeting strategies can increase conversion rates and visibility - The role of organic content in sustaining and growing law firm marketing Building Trust Through Professional Relationships: - The importance of fostering genuine, personal connections with clients - How respect and understanding in business relationships drive success Resources:    Website: www.seangarner.co/ LinkedIn: www.linkedin.com/in/seanagarner/ Facebook: www.facebook.com/SeanGarnerConsulting/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind     AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

In this episode of The Friday Habit, Mark sits down with Ozzy Garner—founder of Advertis, angel investor, and entrepreneur with a passion for helping business owners reclaim their time and scale smarter.From cleaning bathrooms at White Castle to doubling revenue in his first sales job, Ozzy's path to building a seven-figure agency is anything but typical. He shares candid insights into the grind of entrepreneurship, the lessons learned from angel investing, and how building a business rooted in core values (and powered by faith) has transformed his life.If you've ever struggled with focus, wondered when to quit versus push through, or dreamed of creating a company that runs without you—this conversation is packed with perspective.

LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ What if a 16-year-old yogurt scooper could turn into a billionaire exit master by 31?

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's why (for just a couple more weeks) we're rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --   In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don't say it clearly, it won't matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don't just have better products. They have better words. So how do you find the message that sticks?   In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate's viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!   Watch the Slate ad HERE for yourself.

We love social media here, but email is one of the most powerful (and underutilized) tools wedding professionals have to build relationships, drive referrals, and stay top of mind with clients.That's why I invited Sofia Brown, founder of By Sofia Brown, to join me. With deep experience in agency marketing and a unique creative eye as a certified makeup artist, Sofia now helps luxury businesses attract dream clients through SEO-driven blogs, Pinterest, and—of course—email marketing.Together, we explore:✨ Sofia's email marketing origin story and how she got her start✨ Why email is such a powerful tool for wedding pros✨ The most common misconceptions about starting an email list✨ The very first step to take if you've never sent an email campaign before✨ What kinds of lead magnets and opt-ins actually grow your list in the wedding industry✨ How often to email your audience—and what kind of content to send✨ What an effective welcome sequence might look like for wedding vendors✨ How email helps vendors stay top of mind during a couple's long decision-making process✨ The best beginner-friendly platforms (and why Sofia loves Flodesk)✨ Smart ways to re-engage a “stale” list—even if they're already marriedWhether you're brand new to email marketing or looking to refine your strategy, this episode will give you the clarity, confidence, and email scripts to finally put email to work in your wedding business. Sofia's insights prove that email isn't just another marketing task—it's a powerful way to deepen relationships, stay top of mind, and turn past couples into lifelong referral partners. Tune in, take notes, and get ready to see your inbox become one of your strongest tools for growth.Website: bysofiabrown.comInstagram: @bysofiabrownBlog: lifestyledbysofia.comJoin her email list via her website or IG bio!

“I have a friend who used to call it putting the cookies on a lower shelf. And you want to say to the audience things that they can absolutely understand and they can take action on and that are not confusing.”What really sets the best speakers apart? This week on The Speaker Lab, host Grant Baldwin chats with Donald Miller, author, entrepreneur, and creator of the StoryBrand framework, about how to become the kind of speaker event planners and audiences remember.Donald's golden rule? If you confuse, you lose. Rather than trying to sound smart or fancy, focus on making your message unmistakably clear. Simple, repeatable soundbites are the key to winning hearts and growing your impact. And instead of trying to be everything to everyone, Donald urges speakers to solve a specific problem. Dialing in on your area of expertise makes you the go-to choice and helps book more gigs, not fewer.In regard to feelings of imposter syndrome, speakers don't need to know everything, just more than their audience. Donald reminds speakers that they're not the hero, they're the guide, and if they can help their audience win, they'll stand out for all the right reasons. Packed with wisdom you can put into action today, this episode is essential listening for anyone who wants to master both the art and business of getting booked—and remembered—as a speaker. Don't miss it!You'll learn:Following proven communication principles over improvisationHow the StoryBrand framework clarifies and structures messagingDefining your niche as a speakerEstablishing authority by knowing your subjectPositioning your audience as the heroPrioritizing clarity over cleverness in communicationUsing both speaking and writing to refine your contentAnd much, much more!“The more niched down you get, the more likely you are to be on stages.”Episode ResourcesDonald's Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's why (for just a couple more weeks) we're rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --   In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don't say it clearly, it won't matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don't just have better products. They have better words. So how do you find the message that sticks?   In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate's viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!   Watch the Slate ad HERE for yourself.

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Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.     Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's why (for just a couple more weeks) we're rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --   Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren't beautiful, they weren't clever, but they were unforgettable. So why do so many businesses avoid this approach? Because we assume our customers want sophistication, when what they really need is a message that's crystal clear and easy to remember. If your ad gets ignored, it doesn't matter how gorgeous it is.   In this week's episode, hosts Donald Miller and Kyle Reed discuss the genius behind annoying marketing campaigns like HeadOn, Chia Pet, and the George Foreman Grill. You'll learn why these seemingly ridiculous ads worked, how they used repetition and simplicity to dominate attention, and what you can take away to sharpen your own message. Tune in to learn how to make your marketing stick no matter how simple (or obnoxious) it may seem.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

This episode features a powerful clip from our recent webinar, Becoming the Healthcare Brand: Build Loyalty, Drive Growth, and Own Your Market—and it's packed with practical insights for urgent care leaders looking to stand out.We dive deep into the StoryBrand framework, walking through the 7 core questions that help you clarify your message, position your clinic as the trusted guide, and make your patients the true hero of your brand story.We break down:

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's why (for just a couple more weeks) we're rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --   Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren't beautiful, they weren't clever, but they were unforgettable. So why do so many businesses avoid this approach? Because we assume our customers want sophistication, when what they really need is a message that's crystal clear and easy to remember. If your ad gets ignored, it doesn't matter how gorgeous it is.   In this week's episode, hosts Donald Miller and Kyle Reed discuss the genius behind annoying marketing campaigns like HeadOn, Chia Pet, and the George Foreman Grill. You'll learn why these seemingly ridiculous ads worked, how they used repetition and simplicity to dominate attention, and what you can take away to sharpen your own message. Tune in to learn how to make your marketing stick no matter how simple (or obnoxious) it may seem.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

A growing bank balance doesn't always mean a healthy business.

Jordan Godbey is the master when it comes to online communities. This was a fantastic and enlightening conversation. His sawdust metaphor really opened me up to some possibilities with my own work!Mentioned in this episode: The Paid Community Blueprint, a 5-day mini-course + PDF that walks experts through:The 4 types of profitable paid communities (and which one fits their business)How to pick the right model and price point for fast, sustainable growthActionable steps to launch without burnout, a huge audience, or endless content grindhttps://growthcommunity.co/blueprintGuest Jordan Godbey bio:Jordan is a renowned online community builder who helps thought leaders, coaches, and experts create thriving paid communities that deliver transformation at scale. He's worked with top entrepreneurs like Ali Abdaal & Justin Welsh and brands like StoryBrand and SamCart -- empowering them to drive engagement, retention, and higher lifetime customer value. ⚡️ Come see what ADHDBB is all about! We are a community built on action. Join us for daily accountability, peer support with Russ and friends, and a FREE coaching call with Russ when you join. You don't have to wing it alone. We got you.

Building Websites That Work for Small Firm ArchitectsIn this episode of EntreArchitect, Mark R. LePage sits down with Bryon McCartney, co-founder and CEO of Archmark, to unpack the findings of a new business report on architecture firms. Together they explore why an effective online presence has become a non-negotiable for architects who want to grow their practices. Bryon explains how many firms still treat their websites as static portfolios when, in reality, they should function as dynamic business development tools. The conversation emphasizes the role of visibility, SEO fundamentals, and strong website content in reaching and engaging potential clients.Bryon shares common pitfalls he sees in the industry, from neglected websites with too little content to messaging that focuses more on the architect than the client. He stresses that architects who adopt a client-centered approach to their marketing see stronger results, attracting higher-value clients who understand and appreciate their expertise. Mark and Bryon also highlight how small changes in messaging and content strategy can have a dramatic impact on firm growth. Listeners will walk away with a clearer understanding of what it takes to align their digital presence with their business goals.With over 36 years of experience in international branding and digital strategy, Bryon brings deep expertise and a passion for helping architects succeed as business owners. Before launching Archmark in 2016, he led campaigns for global brands like Calvin Klein and General Motors, and today his agency has guided more than 5,000 architects worldwide. As a certified Business Made Simple, Small Business Flight School, and StoryBrand coach, Bryon blends education and strategy to equip architects with the confidence to grow their firms. His mission is simple: when architects thrive, more people get to experience and enjoy great architecture.This week at EntreArchitect Podcast, Building Websites That Work for Small Firm Architects with Bryon McCartney.Connect with Bryon online at Archmark.co or find him on Facebook, X, and LinkedIn. Check out his website to apply for a Clarity Call with Bryon.Stay tuned for a link to the report, From Portfolio to Pipeline: How to Turn Your Architecture Firm's Website into a Business Development Engine, coming soon.Please Visit Our Platform SponsorsArcatemy is Arcat's Continuing Education Program. Listen to Arcat's Detailed podcast and earn HSW credits. As a trusted provider, Arcat ensures you earn AIA CE credits while advancing your expertise and career in architecture. Learn more at Arcat.com/continuing-education.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.

In this episode of The Friday Habit, Mark sits down with Bernie Youngblood—a rule-breaking marketer, connector, and strategist who's spent his career reshaping industries and helping businesses, nonprofits, and artists thrive.From a start in finance to building sales and marketing ventures, Bernie has seen firsthand what works (and what doesn't) in business. He shares lessons from his entrepreneurial journey, the challenges of innovation, and why authenticity—not advertising—is the new currency for brands.This conversation dives deep into big-picture topics: capitalism, faith, diversity, human trafficking, innovation, and the rise of AI. Bernie also offers practical wisdom for entrepreneurs about branding, building impact, and why moving slower may actually help you accomplish more.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.     Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --   What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it's easy to assume you need a slick image or a viral strategy to break through. But that's not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you stay grounded when your face becomes your brand? These are the questions that haunt creators, entrepreneurs, and professionals alike. So how do you strike the right balance?   In this week's episode, Donald Miller and Kyle Reed sit down with bestselling author and speaker Annie F. Downs, who's built a deeply human, wildly successful personal brand rooted in hope and honesty. They unpack how Annie shaped her brand over the years, how she discovered her “controlling idea,” and why she's leaned into the very things she used to avoid. You'll learn the role of consistency, why timing matters more than transparency, and how to craft a message that's strategic and soul-aligned. Listen in for a candid conversation about what it really takes to build a personal brand that lasts.   Click HERE to check out Annie F Downs' website and HERE for here "That Sounds Fun" pocast!   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode of The Friday Habit, Mark sits down with Bill Canady—CEO, author, and creator of the Profitable Growth Operating System (PGOS). Bill has managed billion-dollar businesses, led tens of thousands of employees, and written bestselling books like The 80/20 CEO. His newest book, From Panic to Profit, takes readers inside the process of turning struggling companies into thriving ones.From humble beginnings in a double-wide trailer to leading global enterprises, Bill shares how he applied focus, discipline, and the 80/20 principle to rise to the top. He also breaks down the practical framework leaders can use to take command of their business in just 100 days.Whether you're an emerging leader, a small business owner, or a seasoned executive, Bill's wisdom will help you simplify priorities, inspire your team, and build long-term success.

In this episode of The Friday Habit, Mark welcomes leadership expert and coach Jennifer DiMotta, founder of Uprisers. Jennifer has spent over two decades in corporate leadership, eventually serving as Chief Marketing and Digital Officer of a $22 billion company before creating her own coaching practice.Through her structured and results-driven approach, Jennifer has transformed the often “soft” concept of leadership into an actionable framework that helps middle managers and emerging leaders rise to the next level. She shares her personal journey—navigating single parenthood, climbing the corporate ladder, and ultimately launching her business—and introduces her six-step system for becoming your own leadership coach.If you've ever felt stuck in your leadership journey or wondered how to break through to the next level in your career, this conversation is packed with practical insights, mindset shifts, and actionable steps you can take right now.

Have you ever felt like you're the only one facing challenges while everyone else has it all together? Maybe you've also experienced the opposite–people overlook your struggles due to your success.Here's the reality: everyone struggles–even the most capable, successful people. When we're in the thick of it, it's easy to feel isolated, judged, and wonder if we're the only one who has to overcome challenges. This podcast is about understanding what it really means to master life–it's not about checking boxes, but learning to lean into self-connection as we face the challenges of life that come our way.In this episode, I talk about this topic with one of my good friends and colleagues, Kris Jones. You've probably heard Kris on the podcast before–she is a copywriter who specializes in story brand copy, and she is a brilliant businesswoman. Alongside that success, just like all of us, there have been some significant challenges in Kris's life. Today, Kris Jones shares her story of navigating challenges with her son, handling judgment from others, balancing her thriving business with her personal life, and ultimately finding strength and joy in the midst of it all.We often compare our internal experiences–the emotions, the struggles, the despair–with what we see on the exterior of someone else's life. But comparison never gives the full story. We all face challenges that others may not see, just as we're often blind to the hardships among others' achievements. No one is exempt from having to overcome challenges—you are not alone. Let's dive into learning how to face life challenges with honesty, resilience, and connection to ourselves.What you'll learn:The importance of self-connection and working with your own nervous system when facing life challengesWhy it's human to feel sadness and grief when facing judgment from othersHow to navigate business success and personal challenges without burning outWhy you don't need to feel guilty about finding a creative escape during difficult timesThe key to staying the course and not giving up when you face challenges in lifeYou can read the full show notes here.About Kris Jones:Most coaches don't have a marketing problem—they have a messaging problem. Your dream clients are likely visiting your website and quietly clicking away, not because your offer isn't valuable, but because your story isn't clear. After 23 years crafting stories for brands like Nike and Adidas, Kris Jones discovered a game-changing truth: a single, well-told story can replace all your marketing and double your revenue. As a hand-selected mentee of StoryBrand's Donald Miller and founder of Red Door Stories, she's helped hundreds of coaches transform their websites into 24/7 client-attracting machines. Marketing overwhelm ends when you tell the right story. Let Kris show you how.Website: https://www.reddoorstories.com/Instagram: https://www.instagram.com/reddoordesign/Facebook:https://www.facebook.com/reddoorportland/?fref=tsLinkedIn: https://www.linkedin.com/in/reddoordesigns/YouTube:

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --   What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it's easy to assume you need a slick image or a viral strategy to break through. But that's not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you stay grounded when your face becomes your brand? These are the questions that haunt creators, entrepreneurs, and professionals alike. So how do you strike the right balance?   In this week's episode, Donald Miller and Kyle Reed sit down with bestselling author and speaker Annie F. Downs, who's built a deeply human, wildly successful personal brand rooted in hope and honesty. They unpack how Annie shaped her brand over the years, how she discovered her “controlling idea,” and why she's leaned into the very things she used to avoid. You'll learn the role of consistency, why timing matters more than transparency, and how to craft a message that's strategic and soul-aligned. Listen in for a candid conversation about what it really takes to build a personal brand that lasts.   Click HERE to check out Annie F Downs' website and HERE for here "That Sounds Fun" pocast!   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Are you driving away your profits, literally?

Click here to listen to the full episodeThe concept of story is a powerful way to dramatically improve how you connect with your customers and grow your business. Donald Miller, CEO of StoryBrand, helps thousands of companies clarify their message and grow every year. In this episode, the master storyteller explains why story is so important when talking about who you are, what you do, and the unique value you bring to your customers. Mentioned in this episode:Blue Like Jazz by Donal MillerBuilding a StoryBrand by Donald MillerInspirational quotes from today's interview:“The more complicated and convoluted our world becomes…story still has the power to cut through all the nonsense.” — Brian Buffini“If you understand story, you understand a lot more about what's going on in life.” — Donald Miller“People are looking to be invited into a story.” — Donald Miller“We need to find where our story and our customer's story overlap.” — Donald Miller“If you're selling a product, you're solving a problem.” — Donald MillerItsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.     Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --         It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that break through from the ones that disappear. Magic Spoon didn't invent cereal, they just told a better story: one where protein replaces sugar, and taste isn't sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did?   In this episode, Don and Kyle break down the marketing genius behind Magic Spoon's rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand's real enemy and position your product so it's instantly understood.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Episode Overview In this episode of the John Kitchens Coach Podcast, John Kitchens sits down with DJ Fairley for an unfiltered conversation about setbacks, clarity, branding, and what it really takes to thrive in today's real estate landscape. From recovering from injury to navigating tough markets, DJ shares how discipline, daily wins, and focusing on health fueled his best year ever. The two also unpack the role of clarity in leadership, why branding is the future of real estate, and how consistency builds both trust and long-term success. This is a raw and practical masterclass on resilience, clarity, and leading your business through uncertain times. What You'll Learn in This Episode Turning Setbacks into Strength How DJ bounced back after a major injury and still delivered his best year Why mindset, daily wins, and health are the foundation of success The power of stopping excuses and winning one day at a time Clarity Over Chaos Why procrastination is often caused by lack of clarity The “squeegee effect” of consistently resetting your vision How to use weekly planning and accountability partners to stay aligned The dangers of chasing status instead of long-term freedom Branding & The Future of Real Estate Why “the best marketer always wins” in 2025 and beyond Lessons from Alex Hormozi's record-breaking book launch The shift to AI-powered consumers and what that means for agents Why reputation is your ultimate brand—and how to protect it Habits, Health & High Performance Why health is the foundation of mindset and consistency How daily steps and fundamentals translate into real estate success The importance of consultative selling—being the guide, not the hero Why consistency in small metrics (calls, appointments, signed deals) creates big results Resources & Mentions John Kitchens Executive Coaching – One-on-one coaching, clarity, and accountability Scaling Up by Benjamin Hardy – Framework for clarity and growth The AI Driven Leader by Jeff Woods – A must-read for leaders in an AI-powered market The Miracle Morning by Hal Elrod – Daily framework for success Can't Hurt Me by David Goggins – Building resilience and mental toughness StoryBrand by Donald Miller – How to position yourself as the guide, not the hero Final Takeaway Success in real estate—and in life—doesn't come from shortcuts. It comes from clarity, consistency, and connection. Build habits that support your health, clarity that guides your actions, and a brand that earns trust. Do the hard things daily, and the results will follow.   “Win every day. Don't worry about how far the mountain is—just take the next step.” – DJ Fairley Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

In this episode of Grow a Small Business, host Troy Trewin interviews Renita Wolf, founder of Poe Wolf Partners, who transitioned from a Fortune 50 CFO career to helping small and mid-sized business owners prepare for successful exits. Renita shares her insights on why nearly 90% of businesses listed for sale never sell, and how she guides owners to align their business with personal goals while increasing value and reducing owner dependency. She discusses the emotional challenges of letting go, the importance of being organized and consistent, and her holistic approach to exit planning. Renita also reveals how she bootstrapped her firm, leveraged mentors, and embraced learning as part of her entrepreneurial journey. This inspiring conversation highlights the critical steps entrepreneurs must take to protect their legacy and maximize success when planning their exit. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Renita Wolf said the hardest thing in growing a small business is staying confident when you don't know everything and are running everything yourself, often with just a small team. She explained that uncertainty can shake confidence, but she overcomes it by being comfortable learning new things and accepting that she might be bad at them at first, knowing she will improve over time What's your favorite business book that has helped you the most? Renita Wolf shared that her favorite business books are “Key Person of Influence” and “Oversubscribed” by Daniel Priestley, which she always goes back to. She also values the work of Blair Enns, especially his books on Winning Without Pitching, since sales was not her forte and these resources helped her approach clients more effectively. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Renita Wolf recommended Donald Miller's Business Made Simple and the StoryBrand podcast as excellent resources for small business owners. She explained that they cut through the noise in the marketplace and provide a clear, actionable framework that makes it easier for entrepreneurs to stay focused and grow their businesses. What tool or resource would you recommend to grow a small business? Renita Wolf recommended that every small business owner should have a simple KPI dashboard with around five key metrics. She explained that tracking these helps owners think strategically, measure consistency, and monitor progress—whether it's content strategy, social engagement, or other business drivers—making it a powerful tool for sustainable growth What advice would you give yourself on day one of starting out in business? Renita Wolf's advice to herself on day one of starting her business would be: “Don't wait for perfect — just start.” She emphasized that taking action early is more important than waiting until everything feels ready. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Being organized and consistent is the foundation of small business success – Renita Wolf Your business is more than financials — it's your legacy for family, community, and employees – Renita Wolf Focus on who you serve, how you help, and what makes you different from the competition – Renita Wolf  

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --         It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that break through from the ones that disappear. Magic Spoon didn't invent cereal, they just told a better story: one where protein replaces sugar, and taste isn't sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did?   In this episode, Don and Kyle break down the marketing genius behind Magic Spoon's rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand's real enemy and position your product so it's instantly understood.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

More sales don't always mean more money. In fact, chasing sales without checking the profit first can leave you working harder, longer hours… for nothing.

In this week's episode, Allen Walton (SpyGuy) shares how he's using AI to build custom tools with almost zero coding experience, and how founders can turn everyday business spending into first-class flights. From AI-powered inventory forecasting to unlocking elite travel perks, this episode is packed with practical tips for bootstrapped entrepreneurs ready to work smarter and travel better. LINKS This week's sponsor: spp.co “Your billing, onboarding & projects in one client portal” (http://spp.co/) Connect with Allen on X (https://x.com/allenthird) Allen's ecomm company (https://www.spyguy.com/) “The 4-Hour Work Week” by Tim Ferriss (https://fourhourworkweek.com/) “StoryBrand” by Donald Miller (https://storybrand.com/) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders like Allen inside DC BLACK (https://dynamitecircle.com/dc-black) CHAPTERS: 00:00:00 Today's Guest: Allen Walton 00:07:35 How Allen is Using AI for Business & Personal Life 00:09:45 LLM Deep Research for Competitor Analysis & ICP Creation 00:12:58 Vibe Coding Apps with Zero Technical Experience 00:22:32 This Week's Sponsor: SPP.co 00:23:50 How Airlines Actually Make Their Money 00:26:34 The Competition of Points and Rewards in 2025 00:30:40 The Worst Way to Redeem Points 00:33:13 How to Maximize Points Accumulation 00:35:48 Why Business Owners Should Pay More Attention to Points 00:38:44 ‘Mozi Madness: Alex Hormozi's Record-Breaking Launch CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Top 5 SEO Tactics That Still Work in 2025 with Sean Markey (https://tropicalmba.com/episodes/top-5-seo-tactics) TMBA 256: Making Sense of Awards Points and Business Class Upgrades w/ Erik Paquet (https://tropicalmba.com/episodes/mileage) TMBA 540: Are You Generating Income or Wealth? w/ Nat Eliason (https://tropicalmba.com/episodes/income-wealth-running-agency)

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.     Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --     Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?   In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --     Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?   In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Are you making sales but still broke at the end of the month?

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --     Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash was instant. In a world where loyalty is fragile and expectations are sky-high, even the best brands can stumble if they don't communicate the right way. So what happens when a company known for brilliant messaging gets it wrong?   In this week's episode, Don and Kyle unpack the marketing brilliance that made Southwest an iconic brand and why their latest messaging misstep is such a big deal. They reveal how Southwest's playful, people-first branding created an unbeatable bond with customers, and how this new shift risks breaking that trust. You'll learn what Southwest could have done differently, why your messaging must evolve without abandoning what made you great, and how to communicate tough changes without losing customer loyalty. Tune in to find out how even a beloved brand can slip and how you can avoid making the same mistake.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --     If your marketing isn't working, it's probably because you're not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that's too vague. When that happens, customers stop listening. But when you finally address the problem that makes your customers say “yep, that's me!”, sales start to climb. That's what Airbnb just nailed with their new messaging campaign. So, how do you figure out the exact problem your business solves in a way that drives real results?   In this episode, Don and Kyle break down Airbnb's latest messaging campaign and why it hits the mark so effectively. They unpack the brilliance behind how Airbnb redefined the problem it solves and how you can apply the same strategy to your own business. You'll learn a simple way to clarify the problem your customer actually cares about and how to build an effective messaging campaign around it. Listen in for strategic tips on how to get sharper messaging and more customer engagement.   -- Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!