Podcasts about storybrand

If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at http://storybrand.com/live       Chances are, you already know that story is everything when it comes to growing your business. Customers who feel invited into a narrative engage more, understand more, and buy more. The harder question has always been a practical one: where do these stories actually go, and how do you write them without starting from scratch every time?   In this episode, Donald Miller shares the exact 7-part AI prompt he uses with clients to transform flat copy into story-driven messaging, from landing pages to keynotes to product descriptions on Amazon. He walks through how to name the problem, agitate it emotionally, state a clear need, and only then introduce your product as the solution. Use this formula correctly, and you're not just writing better marketing. You're making it nearly impossible for your customer to look away.         Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com   Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework   Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

Are you a leader who has struggled with your career ambition and keeping your heart? Or maybe you have been too scared to share your softer side in a business setting. If you have, then this episode is for you. Our guest today is Dr. J.J. Peterson, who we are fortunate enough to have on for a second time, and he shares with us how his new podcast is designed for leaders just like you.TODAY'S WIN-WIN:In your life, you have the opportunity to play the hero, the victim, the villain, or the guide. By choosing the guide you create a better story for your life.LINKS FROM THE EPISODE:Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/. You can visit our guest's website at: https://www.badasssoftie.com/Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/Connect with our guests on social:Instagram@drjjpeterson@badasssoftiepodLinkedIn: Dr. J.J. Peterson -https://www.linkedin.com/in/dr-j-j-peterson-1b4011a2/ABOUT OUR GUEST:Dr. J.J. Peterson is a Wall Street Journal and USA Today bestselling author, Vanderbilt professor, and host of the Badass Softie podcast. As former Head of StoryBrand, he has helped businesses like Microsoft, Certified Angus Beef, Tempur Sealy, and other marquee global brands cut through the noise with clear, compelling communication. Known for blending academic research with humor and heart, J.J. makes complex strategies simple to remember—and inspiring enough to act on. He brings warmth, wit, and wisdom that leave audiences equipped and energized. This episode is powered by Big Sky Franchise Team. Big Sky Franchise Team is consistently recognized as one of the best franchise consulting firms in the United States, helping business owners franchise their businesses through a proven 3-Step franchise process rooted in ethical principles, hands-on guidance, and customized deliverables. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/. The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

Many small business owners get excited about sales numbers, but sales alone do not determine success. The real measure of a healthy business is profit. In this episode we talk about the difference between the top line and the bottom line. You will learn why focusing only on sales can leave you working harder without actually making more money. A business with strong sales but weak profits will struggle to pay bills, invest in growth, or pay the owner what they deserve. If you want a successful business, you have to pay attention to your numbers and focus on building profitable sales. Because at the end of the day, the bottom line is what truly matters. -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

McKay reveals why the most critical factor for success in business and life isn't the product, price, or timing, but the power of a compelling story. He demonstrates that the "best story wins" by reframing value, creating emotional connection, and motivating action in ways that data and features alone cannot.Drawing on case studies from disruptive brands like Canva, Duolingo, and Moderna, McKay shows how storytelling can redefine entire industries. He breaks down powerful communication frameworks, including Simon Sinek's "Golden Circle," Donald Miller's "StoryBrand," and Barbara Minto's "Pyramid Principle," to provide a clear roadmap for crafting impactful narratives. By positioning the customer as the hero and the business as the guide, he illustrates how to move beyond product features to address core human motivations and frustrations. Ultimately, this episode equips listeners with the tools to craft irresistible stories that capture attention, build loyalty, and drive results.Main Themes:Why the best story always wins in businessThe StoryBrand Framework: Positioning the customer as the heroSimon Sinek's Golden Circle: Starting with "Why"The Pyramid Principle: Leading with the answer firstCase studies in storytelling: Canva, Duolingo, Apple, and PatagoniaUsing "anticipation hooks" to engage listenersTapping into the brain's "narrative network" to create emotional connectionHow fictional stories dramatically increased the value of simple productsReframing complex technology (Moderna's mRNA) into a simple, empowering narrativeShifting from a product-focused to a story-focused sales approachTop 10 Quotes:"The best story wins.""A story is a piece of information wrapped in emotion.""People don't buy what you do; they buy why you do it.""Your customer is the hero. You are not, nor is your product. You are the guide.""When you start with ‘why', you attract believers, not just buyers.""Stories put the other person in receptive mode.""Instead of injecting a vaccine, we teach your body how to solve the problem itself.""Clarity beats suspense or confusion every time.""Beliefs drive actions, both positive and negative."Show Links:Open Your Eyes with McKay Christensen

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Sacha Awwa founder of Sacha Awwa Marketing Group explains how her agency helps small businesses avoid wasted marketing spend by focusing first on strategy and then execution. By combining go-to-market planning with tactical implementation, her agency now charges monthly retainers ranging from $2,500 to $10,000, helping companies grow through targeted and efficient marketing. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Sacha Awwa shares that patience is one of the hardest things in growing a small business. She explains that many entrepreneurs feel pressure from society to constantly achieve the next milestone, which makes it difficult to pause and recognize the progress they have already made. Learning to slow down, reflect on success, and avoid rushing every stage of growth is a key challenge for many founders. What's your favorite business book that has helped you the most? Sacha Awwa shares that one of the business books that has helped her the most is Building a StoryBrand by Donald Miller. She appreciates how the book teaches businesses to communicate clearly with their audience and structure their messaging in a way that makes customers understand the value of their products and services. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Sacha Awwa shares that she has learned a lot from listening to Ed Mylett's podcast. She finds his interviews and conversations with entrepreneurs from different industries very valuable because they provide real insights into the challenges and mindset required to build and grow a successful business. What tool or resource would you recommend to grow a small business? Sacha Awwa shares that using a strong project management tool is essential for keeping a business organized and efficient. She currently recommends Motion, which helps automate planning and task management using AI, allowing teams to stay organized and improve productivity. What advice would you give yourself on day one of starting out in business? Sacha Awwa shares that the advice she would give herself on day one is simply to relax. She explains that starting a business can feel overwhelming, but learning to stay calm, trust the process, and focus on steady progress makes the entrepreneurial journey much healthier and more sustainable. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Patience is the foundation of real business growth because success takes time to build – Sacha Awwa If you lose your connection with customers while scaling, you lose the heart of your business – Sacha Awwa Strategy without understanding your audience is just noise in the marketplace – Sacha Awwa      

"Storytelling as a Service” (SaaS, as Mark Deal would say) is a way Podcast Managers, Producers, and even Editors can make money on the development of a serialized, documentary-style podcast.Mark Deal and Pat Fenner created “Habitat: Heart, Hammer, and Home”, a documentary podcast about housing, hope, and the people building stronger communities. The project serves as a proof of concept for a higher-tier service, with the core idea of creating compelling, narrative-driven audio experiences that differentiate your offerings in a crowded market.Key moments:(05:43) How Storytelling as a Service Benefits Podcast Professionals(08:10) Challenges in Storytelling as a Service(12:43) Benefits of Storytelling as a Service(24:13) Resource Management and Project Momentum(28:12) Inspirations for Storytelling and Structuring Content(30:34) The Importance of Connection in Podcasting (even for us Editors)(32:54) Song: Level Up the Craft!Our GuestsAbout Pat Fenner:Pat is a podcast producer and strategic storyteller who helps business owners get their message from the mic to the masses. She specializes in story-forward podcasts for coaches, consultants, and service-based brands that build connection.As both a producer and author, she knows how to find the signal in the noise—and turn it into content people actually want to hear, share, and stick with.Get Pat's glossary of Podcast-related words free https://www.patfenner.me/PodWordsAbout Mark Deal:Mark's background begins in engineering and data science, then moved into global corporate marketing and strategy. Over time, that evolved into what he does today… help people think clearly, make better decisions, and build systems that actually hold up in the real world.Mark has been working in the podcast industry since 2013, and that journey led to the creation of Podcast Editor Academy, Podcast Atlanta, Podcast Guest Academy, and several other podcasting communities serving more than 15,000 members combined.A lot of his work lives at the intersection of structure and conversation. I help editors and producers step back, see the bigger picture, and design their business in a way that supports the life they actually want to live.Inside Podcast Editor Academy, Mark work alongside Steve Stewart to guide conversations, shape the direction of the community, and help members navigate the decisions that come with growth… from first clients to long-term sustainability.Join the Podcast Editor Academy while the doors are still open.Resources mentioned in the show:Podcast: Habitat: Heart, Hammer, and HomePat Fenner's website | InstagramGet Pat's glossary of Podcast-related words freeBook: Building a StoryBrand 2.0 by Donald MillerMark Deal Podcast Editor Academy | PodATL______________________________Tools we used:*Riverside.fm to RECORDWe used Riverside to record this episode and create video shorts for marketing the show.*WhisperTranscribe for SHOW NOTESWhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters.PodChapters for podcast chaptersThe fastest way to add chapters to mp3s from an outline, or have the AI tool generate them for you. I probably save at least 2-4 minutes over using another AI tool to generate them and another 4-5 minutes from embedding them to the mp3. PodChapters does it all.*Captivate.fm for our podcast MEDIA HOSTCaptivate offers amazing features, including dynamic insertion tools, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (like this section you are reading right now)*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!______________________________Mentioned in this episode:Podcast Editor AcademyNew, Events, and Tips in the Podcast Editor Industry NewsletterPodcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry NewsletterThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You don't need a better funnel to launch your group coaching program. You need one sentence. And if you can't say it clearly to a stranger at a dinner table, your offer isn't ready — no matter how good your coaching actually is. This is Part 1 of a 7-part series on scaling from one-on-one to one-to-many, and Adam and Jess are starting with the thing almost every coach skips.What You'll LearnWhat "payoff language" means and why vague, aspirational promises like "build a legacy" are costing you clientsThe one-sentence formula for a coaching offer that attracts buyers and filters out everyone elseWhy leading with your credentials is the fastest way to lose someone who actually needs you right nowThe difference between an attainable payoff and an aspirational one — and why only one of them convertsHow getting crystal clear on your offer transformation is the fastest cure for imposter syndromeEpisode SummaryThis is Part 1 of ILC's 7-step framework for transitioning your coaching business from one-on-one to a group or one-to-many model. And Adam and Jess are starting at the foundation most coaches never build: your payoff.Your payoff is the specific, one-sentence answer to: who do you help, what is their problem, and what is your solution? Think headache relief — not "become the best version of yourself." If someone is in pain and shopping for a solution, they need to hear plain, explicit language that tells them you have what they need. Flowery, idealized language doesn't land when someone's head hurts.Adam and Jess walk through a simple three-part payoff formula: start with your avatar (almost always a past version of yourself), name the exact problem they have, and articulate the solution you have already delivered — not one you aspire to deliver someday. That last distinction matters. A payoff rooted in your own lived experience is what gives you the competence and confidence to show up without constantly second-guessing yourself.They also bring in Donald Miller's StoryBrand framework here — the shift from being the hero of your own story to becoming the guide. When your payoff is grounded in empathy and proven experience, imposter syndrome loses its grip. You stop trying to prove yourself and start pointing people toward the outcome you already know how to deliver.Everything in a one-to-many offer is built from the payoff. This is where it starts.Key Quote"Everything is built from the payoff. It's not everything is built from the person." — JessResources + LinksBuilding a StoryBrand by Donald Miller (hero vs. guide framework, cognitive dissonance) amzn.to/3N9coPTREAL Coach Method Blueprint — ILC's Phase 2 Checklist: "My payoff is specific, realistic, and easy to explain in one sentence."Get Paid to Coach PDF ilovecoachingco.com/get-paid-to-coachILC Call to ActionIf your payoff isn't clear yet, start here. Grab the free Get Paid to Coach PDF at ilovecoachingco.com/get-paid-to-coach — it walks you through this exact process whether you're still in one-on-one or ready to build something bigger. Clear payoff, clear business. That's where everything starts.

What does it actually take to build a $400,000 independent marketing business without an agency, without a team, and without burning out?   In this episode, Donald Miller breaks down the exact 3-phase, 15-step framework StoryBrand uses to take freelance marketers from side hustle to 6 figures and beyond. You'll learn how to use a pitch deck that shortens the sales cycle, offer high-value products inside fixed timelines, and turn one-time projects into retainers.   Whether you're a StoryBrand Certified Guide, an independent marketer, or a small business owner trying to scale, this episode is your roadmap. Don covers the trust formula that turns cold leads into paying clients, how to structure your offer so clients perceive maximum value, and why delivering great work alone will never grow your business.   Plus, find out why it's actually easier to run a $400K business than a $100K one.   Download the free checklist at storybrand.com/guide         Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com   Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework   Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

How much can you pay yourself in your small business? The answer isn't a guess, it starts with knowing your numbers. Too many business owners pull money out daily for food, gas, or personal expenses without realizing they're already paying themselves… just without a plan. If your pricing doesn't include your labor hours, you're underpaying yourself before you even start. Your Profit & Loss statement shows you the real flow of money in and out of your business and helps you determine what's actually available. In this video, we break down how to think about paying yourself both as an "employee" in your business and as the owner. Whether it's salary, owner draws, or both! It all starts with understanding your current situation and building a plan around real numbers. If you want to get paid consistently and confidently, your numbers have to lead the way.   -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

What if I told you that you don't have to wait until licensure to start a private therapy practice? In today's episode, Annie shares her remarkable story about starting a private therapy practice as an associate therapist, something nearly everyone told her was impossible. Annie went from juggling part-time nanny work and struggling to keep two or three clients, to receiving 8–9 inquiries a month and building a nearly full caseload at her highest fee…all before getting licensed.In our conversation, she reveals the exact strategies that worked: redesigning her website using StoryBrand messaging to actually speak to her ideal clients, running Google Ads successfully when "everyone" said they wouldn't work, and learning to trust herself instead of all the external doubt and noise.If you're an associate therapist feeling scared, underpaid, or convinced that starting a private therapy practice isn't realistic for you right now, this episode is proof that with the right strategy and support, it absolutely is.More about Annie Patyk:Annie Patyk is an associate marriage and family therapist based in San Francisco, CA. She specializes in helping high-achieving women break cycles of anxiety, perfectionism, and self-doubt to build lives that feel authentic and aligned. Annie is passionate about helping her clients stay connected to their ambition while cultivating self-trust and honoring their deepest desires.Topics covered on How to Start a Private Therapy Practice:How Annie went from struggling with 2-3 clients she couldn't keep to getting 8-9 inquiries a month and building a nearly full caseloadHow redesigning her website using the StoryBrand framework became the foundation for successfully running Google AdsThe biggest shift she made in her consultation callsEveryone told her she'd never make enough money as an associate, but she decided to start a private therapy practice anyway and quit her nanny job in less than a yearThe difference between fear-based noise and the quiet knowing that comes from real intuitionThe financial reality of starting a private therapy practice - what client acquisition actually costs and how quickly you recoup your investmentConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachConnect with Annie:Website: anniepatyk.comEmail: annie.patyk.therapy@gmail.comResources from this episode:Liberated Business: www.thebadtherapist.coach/liberatedbusinessRelated episodes:Handling Fee Objections: What to Say When a Therapy Client Says Your Fee Is Too Expensive [Ep 152]Therapist Consult Call: The Simple Fix to Boost Your Client Conversion Rates [Ep 89]Quote:“The main mediator between people who are successful and people who are not, is that they're able to be in that space of frustration and not knowing for long periods of time, and just keep going.” Annie Patyk

Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/     You can have a great product and a smart marketing plan and still lose sales because your message starts in the wrong place. Big companies do it. Small businesses do it. They lead with features, backstory, and big ideas before customers even know why they should care. When that happens, people tune out. It's not that your product isn't good. It's that your message isn't clear fast enough. If customers are bouncing from your website or ignoring your ads, could it be that you're explaining too much before you've earned their attention?   In this episode, host Donald Miller shows why the order of your message matters more than you think. Using real business examples, he explains how one simple shift in wording can unlock growth and how starting in the wrong place can quietly stall it. You'll learn how to grab attention, build trust, and guide customers toward a decision without overwhelming them. If you want marketing that actually works, this episode will show you what to say first and what to say next.     Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com   Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework   Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

If you want real profit in your business, it's time to get serious. Stop waiting for growth to magically happen and start paying attention to your numbers. Profit doesn't come from hope. It comes from action, planning, and knowing exactly what's happening inside your business. -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

In this episode, I speak with Reggie Nicolay, Senior Vice President of Marketing and Training at Realtors Property Resource (RPR), about how AI is reshaping the way consumers find and choose real estate agents. Reggie explains why visibility in AI search now depends on consistent digital profiles, local content, reviews, and trusted data signals. The episode also explores how RPR's AI-powered market trends, script writing, and new mobile AI CMA help agents communicate more clearly, build trust faster, and win clients earlier in the decision process. Resources Mentioned ScriptWriter in RPR. This link is a guided tour to the feature: rpr.me/scriptwriter ScriptWriter for Residential (Market Trends): https://www.youtube.com/watch?v=b79gYo2FAI0 ScriptWriter for Commercial (Trade Area): https://www.youtube.com/watch?v=52eNXdIivMA Mobile AI CMA (beta): https://blog.narrpr.com/tips/ai-cma-in-rpr-mobile-faster-pricing-conversations-agent-first-control/https://www.youtube.com/watch?v=HeNChOdvEzY RPR AI Tools Hub: https://blog.narrpr.com/ai/ Reggie Nicolay AI Playbook: The AI Advantage: Winning Clients Before Your Competitors Do https://rpr.me/ebook Feb 12th, 2026 RPR Survey of Agents Using AI - https://blog.narrpr.com/tips/real-estate-agents-use-ai/  Books Mentioned Building a StoryBrand by Donald Miller -  https://a.co/d/7FSuJUS    Guest: Reggie Nicolay Instagram: https://www.instagram.com/reggie.nicolay Facebook: https://www.facebook.com/reggienicolay LinkedIn: https://www.linkedin.com/in/nicolay/   Host: Rajeev Sajja Website: http://www.realestateaiflash.com    Facebook: https://www.facebook.com/rsajja  Instagram: http://www.instagram.com/rajeev_sajja  LinkedIn: http://www.linkedIn.com/in/rsajja    Resources:  Podcast, Newsletter, and Resources - http://www.realestateaiflash.com  Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/ Subscribe to our weekly AI Newsletter - https://realestateai-flash.beehiiv.com/subscribe Agent Bio Visibility Optimizer GPT: https://chatgpt.com/g/g-687e4fde4ac48191aa71be5a671951b5-agent-bio-visibility-optimizer 

Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/   Most of us avoid hard conversations. We tell ourselves it's not worth the tension. We don't want to look needy or rock the boat, so we let things slide. At work, at home, with friends. But every time we stay silent, something inside us shrinks. Resentment builds, and the relationships that matter most slowly drift off course. We don't lose influence because we lack talent. We lose it because we lack the courage to say what needs to be said. And that silence costs us opportunities, connection, and even our identity. But what if your next big breakthrough is waiting on the other side of one honest conversation?   In this episode, Don sits down with negotiation expert Kwame Christian to explore how difficult conversations shape our confidence, relationships, and success. Kwame shares how overcoming people-pleasing transformed his life, why respect matters more than being liked, and how negotiation is about connection, not manipulation. You'll learn why many negotiations fail before they start, how to plant seeds instead of dropping bombs, and why great negotiators focus on long-term trust over short-term wins. Listen in for a masterclass in how to protect your identity and create better outcomes, one conversation at a time.   Hire Kwame at: https://kwamechristian.com     Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com   Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework   Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

Podcast growth doesn't happen by accident, and it certainly doesn't happen by shouting into the void of social media without a plan. In this episode of Podcasting Unlocked, Alesia curates the best insights from four industry experts to help you move from invisible to influential. This week, episode 263 of Podcasting Unlocked is about your podcast visibility roadmap!In this episode of Podcasting Unlocked, our experts are sharing the importance of making a strategic plan for your podcast marketing and actionable steps you can take right now to bring in new audience members. We also chat about the following: Make the Customer the Hero: Stop positioning yourself as the hero of your podcast. To resonate with your audience, your messaging must clearly define your listener's problem and position your expertise as the guide that helps them win.Build Authority with Creative PR: Use Top 10 lists or unique industry rankings to establish your show as a primary resource. Creative PR isn't just about news; it's about positioning your thought leadership in a way that search engines and listeners can't ignore.Implement the Four-Post Social Plan: Abandon the post every day grind. Focus on a strategic cycle that builds awareness, shares a unique perspective, provides a behind-the-scenes look, and finishes with a clear call to action to drive your audience to your latest episode.Repurpose with Intention: Don't try to be everywhere at once. Pick one or two primary platforms where your audience actually hangs out and master those before expanding. Quality and intentionality on one platform outperform mediocre presence on five.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH:Lauren CockerellMickie KennedyKatie BrinkleyDeirdre TshienCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Ep 168: The Power of StoryBrand in our Podcast Content with Lauren CockerellEp 176: Unlocking the Power of Press Releases for Your Podcast with Mickie KennedyEp 211: Maximizing Podcast Reach Through Repurposing with Deirdre TshienEp 229: Promoting Your Podcast on Social Media with Katie BrinkleyProud member of the Feminist Podcasters Collective.

Get free marketing videos every week from Don at WeeklySoundbite.com   Every day, businesses lose sales because their message is hard to understand. If your website or sales pitch uses complicated words or vague ideas, customers will move on. That's because it creates mental friction, and the brain's natural response is to check out. You might think you're sounding smart, but unclear communication often makes people feel confused or uninterested. And when people feel confused, they don't buy. So how can you tell if your message is too complicated?   In this episode, Donald Miller breaks down the concept of "cognitive load" and how it silently kills marketing efforts. You'll learn how to simplify your messaging, why "putting the cookies on the lower shelf" works, and how a billion-dollar company shifted gears by making its value proposition crystal clear. Whether you're running a political campaign, pitching investors, or just trying to sell more sweaters, this episode shows you how to make your message lighter, clearer, and more effective without dumbing it down.   --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Do you have to be an extrovert to be a successful business owner? Absolutely not. Let's talk about the real differences between introverts and extroverts. Where they get their energy, how they show up, and why neither style is "better" when it comes to building a business. Being an introvert doesn't mean you can't lead, sell, or grow a profitable business. It just means you may need to stretch outside your comfort zone sometimes. You dont have to become someone you're not. This episode is all about encouragement, practical tips, and reminding introverted business owners that your style works and you can be just as successful as anyone else. -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Different gym owners need different leadership books.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a simple plan to help you use the contents of any book to improve yourself and your business, and then he recommends specific books in each realm of leadership.Self-Leadership (to go fast, go alone):“Think Like a Monk” by Jay Shetty“The Creative Act” by Rick Rubin“Courage Is Calling” by Ryan Holiday“Dare to Lead” by Brené Brown “The War of Art” by Steven Pressfield“Drive” by Daniel PinkTeam Leadership (to go far, go together):“Be the Unicorn” by William Vanderbloemen “Good to Great” by Jim Collins“Vivid Vision” by Cameron Herold“Leadershift” by John Maxwell Peer Leadership (share the mission beyond your gym):“Influence” by Robert Cialdini “Building a StoryBrand” by Donald Miller“The Go-Giver” by Bob Burg and John David Mann “How to Win Friends and Influence People” by Dale CarnegieTribe Leadership (influence your community at scale): “The Wisdom of Joseph Campbell” by Michael Toms “The Dichotomy of Leadership” by Jocko Willink and Leif Babin “Enchantment” by Guy Kawasaki “Resilience” by Eric Greitens “Tribes” by Seth Godin Plus, from Feb. 9 to 13, 2026, only, Coop is giving away free digital copies of his 10 books for gym owners.Go to Gym Owners United (linked below), DM him with your biggest challenge, and he'll send you the right book to start with.LinksGym Owners UnitedBook a Call1:56 - Your leadership diagnostic6:31 - Self-leadership books8:44 - Team leadership books10:57 - Peer leadership books11:58 - Tribe leadership books

A introdução de anúncios no ChatGPT marca um ponto de inflexão no mercado de publicidade digital. Plataformas conversacionais passam a competir diretamente por investimentos que historicamente pertenciam à busca e às redes sociais — e obrigam marcas, agências e reguladores a repensar formatos, métricas e limites éticos.Neste episódio, conversamos com Alexandre Kavinski, líder de Inovação e IA na WPP Media Services, sobre como a publicidade integrada à IA pode redefinir a relação entre marcas e consumidores, quais mudanças devem ocorrer na produção criativa, como medir eficácia em interfaces sem cliques visíveis e quais riscos de confiança surgem quando a conversa vira espaço publicitário.Links do episódioPágina do LinkedIn de Alexandre KavinskiO filme Bugonia, dirigido por Yorgos Lanthimos, com Emma Stone and Jesse PlemonsO livro "O Cientista e o Executivo", de Diego Barreto e Sandor CaetanoA primeira temporada da série "Twin Peaks", de 1990, de Mark Frost e David LynchO livro "Superagency: What Could Possibly Go Right with Our AI Future", de Reid Hoffman e Greg BeatoO livro "Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen", de Donald Miller  A The Shift é uma plataforma de conteúdo que descomplica os contextos da inovação disruptiva e da economia digital.Visite o site www.theshift.info e assine a newsletter

We visit with Kate Berkey, a StoryBrand guide for nonprofits, to talk about something that affects every organization's bottom line — whether they realize it or not: clear messaging. Or more specifically… what happens when we don't have it.Kate opens with a reality check that's hard to ignore: many nonprofits are unintentionally leaving money on the table simply because their communication is confusing. Not wrong. Not poorly intentioned. Just unclear. And as she shares a phrase that sticks with you, “If you confuse, you lose.”Using the StoryBrand framework, Kate explains how humans are wired for story, not information overload. The model is simple and familiar: a character wants something, faces a problem, meets a guide, gets a plan, takes action, and moves toward success while avoiding failure. The big shift for nonprofits? Your organization is not the hero — your donor or the person you serve is. Your role is the guide. When that dynamic clicks, messaging becomes more relatable, more actionable, and far more effective in fundraising.Kate also shines a light on a common nonprofit habit: using big, feel-good language that sounds meaningful internally but leaves outsiders scratching their heads. Phrases like “empowering human flourishing” may feel inspiring in a strategy session, but they create mental work for donors who are just trying to understand what you actually do and how they can help. Clear messaging makes it easy to say yes.The impact goes beyond fundraising. When your message is tight and repeatable, staff, volunteers, and board members gain confidence. They stop fumbling when someone asks, “So what does your organization do?” and start becoming natural ambassadors in everyday conversations.Kate wraps with a real-world story of a volunteer event that had heart, energy, and great intentions — but lost momentum because it delivered too much information and ended with multiple calls to action. The result? Confusion instead of commitment. Her fix is beautifully simple: one clear story and one clear ask.If your organization has ever struggled to explain what you do in a way that sparks action, this conversation is a must-watch. #Storytelling #NonprofitMarketing #TheNonprofitShowFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

You might think posting daily, chasing trends, and being "everywhere" is the key to growing your personal brand. But what if the real problem isn't visibility, it's clarity? Most people trying to build a brand skip the hardest part: figuring out exactly what they stand for and how to communicate it consistently. Without that foundation, every post feels like a shot in the dark. And if your message is muddy, even the best content won't convert. So how do you build a brand that actually resonates, builds trust, and drives results?   In this episode, Donald Miller sits down with "Podcast Princess" Hala Taha, host of Young and Profiting (YAP) Podcast, to unpack the messaging strategies that built her powerhouse personal brand. They dive into her step-by-step framework for personal brand clarity, how to create sticky content themes, and why it pays to stand against something just as much as you stand for something. You'll also hear how Hala used these strategies to grow a thriving business, land sponsorships, and inspire the next generation of creators. Whether you want to go big or just be "five miles famous," this episode shows you how to get known and stay known.     Check out more from Hala on her website: https://youngandprofiting.com   --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Nathan Brooks joins Brent Daniels to share his incredible journey from flipping 700 houses to building a lending powerhouse aiming for $1 billion in annual loans. This episode is a masterclass on the evolution of an entrepreneur—moving from the "hero" doing the work to the "guide" building a scalable legacy. Nathan strips down the realities of open-heart surgery, cage fighting at 39, and the exact social media strategies that lead to free deals and top-tier hires.If you are stuck trading time for dollars or feeling the weight of business ADHD, Nathan provides the operational blueprint to help you transition from a lifestyle business to an entity built for exit. Own the real estate game by joining the TTP training program. ---------Show notes:(1:03) Beginning of today's episode(2:26) The "Free Deal" Strategy: How to get 4 extra deals a year using Facebook Stories(3:09) The Pillars of Social Media: How to connect emotionally without being repetitive(10:36) Story Brand in Real Estate: Being the "Guide," not the "Hero" in your copywriting(12:58) The 6'4" Striker: Why Nathan took a cage fight at age 39 to face his bullies (15:51) Showing up for the "Life Game": Recovering from open-heart surgery and chasing a six-pack at 45 (19:10) The Power of the Mastermind: Why Nathan launched a high-level community in Kansas City (21:38) Why Nathan quit flipping to become "the bank" (24:48) Lifestyle Business vs. Exit Strategy: Building a company that doesn't need you to function(28:03) Finding the people who are "naturally bent" toward the details----------Resources:Bridge Mastermind (Kansas City)StoryBrand by Donald Miller The E-Myth by Michael Gerber Think and Grow Rich (Power of the Mastermind)To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Get free marketing videos from Donald Miller every week at:  https://WeeklySoundbite.com/   Companies love to talk about themselves—how they started, what they value, what makes them different. But your story isn't what sells. In fact, it could be what's holding you back. When your pitch, your website, or your brand story starts with you, your potential customers tune out fast. Why? Because they're not looking for a hero. They're looking for help. And if you don't lead with their problem, they'll find someone else who does. So how do you tell your story in a way that actually connects, converts, and grows your business?   In this episode, Donald Miller unpacks why most businesses fumble their messaging when they lead with their own story, and shows you how to do it right. You'll learn the real purpose of your company's story, exactly when to tell it, and the simple storytelling formula that turns your backstory into a trust-building, revenue-driving asset. If you've ever wondered how to make your origin story matter, this episode shows you exactly how.     --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

I was exposed to business numbers long before I ever owned a business. Profit & Loss statements, sales trends, inventory, expenses, just to name a few. These were normal conversations in my world growing up. And when I became a small business owner, that knowledge became my secret weapon. But as I started meeting other small business owners, I realized something big: they WANTED to understand their numbers… they just didn't know where to start. Today, I share my journey with the P&L and why it quickly became my #1 tool for growing a profitable business. The truth is, small business P&Ls aren't that different from big business P&Ls and small businesses have far more in common than you'd ever imagine. No matter what size your business is, your Profit & Loss statement is the key to understanding your money, increasing your profits, and making smarter decisions. Let's make the P&L your new superpower.   -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com   Leaders often inherit a culture. The problem is, some of those cultures are toxic, broken, and built on a belief system of losing. When you walk into a room where failure has been normalized, where low standards are expected and defeat is baked into the identity, it's not just about improving performance. You have to rewrite the entire story people believe about themselves. That's where many leaders fail. They try to motivate or strategize their way through it without changing the narrative. But what if turning a culture around starts with something as simple and powerful as the words you repeat?   In this episode, Donald Miller breaks down how Curt Cignetti, the new head coach at Indiana, didn't just win football games—he rewired an entire organization's identity. From powerful soundbites to obsessive attention to detail, Don explores the leadership and messaging strategies that transformed Indiana from a historic underdog into a national powerhouse. If you're leading any kind of turnaround, this episode is your playbook.   --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

If you've ever fallen behind on paying your employees or the people who help you, it's time for a hard truth: you made a commitment, and not paying them damages trust, morale, and your reputation as a leader. You'd never accept a customer refusing to pay YOU — so why are you doing it in your own business? Two biggest reasons this happens: poor pricing and ongoing debt that drains every dollar before it reaches your team. You need to stop the financial bleeding, pay your people moving forward, and create a plan to make up any back pay. And when a big job comes in? That money needs to fix the business first, not line your own pockets. Strong businesses take care of their people. Let's get you back on track.   -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

In this episode of 10x Your Team, Camden and Otis McGregor sit down with Sean Garner, an entrepreneur and marketing strategist who specializes in helping local, service-based businesses achieve consistent growth. Sean shares his journey from being a gym owner and firefighter to founding Sean Garner Consulting, where he empowers businesses with clear, actionable marketing strategies."Marketing doesn't have to be confusing," Sean explains, as he delves into the power of StoryBrand messaging, effective website design, and sales funnel strategies. Whether you're a business owner seeking to enhance your marketing efforts or a leader looking to empower your team, Sean's insights provide a roadmap for achieving clarity and confidence in your marketing approach.More About Sean:Sean Garner is an entrepreneur, marketing strategist, and the founder of Sean Garner Consulting—a full-service agency and fractional CMO partner for local, service-based businesses. With over a decade of hands-on experience, Sean has helped health and wellness companies, medical clinics, law firms, coaches, consultants, and home service providers grow with clarity, confidence, and consistent lead generation. Drawing from his background as a gym owner, firefighter, and faith-driven family man, Sean understands the realities of running a business while juggling life's priorities. His superpower is simplifying marketing—turning confusing tactics into clear, actionable steps that drive real growth. Whether it's through StoryBrand messaging, website design, or sales funnel strategy, Sean empowers business owners to take control of their marketing and become the trusted, go-to choice in their market.#10xyourteam #TrustInLeadership #OrganizationalResilience #HumanCenteredLeadership #LeadingThroughChange #ExecutiveLeadership #TrustMatters #LeadershipDevelopment #ChangeLeadership #FutureOfWork #HighPerformanceTeamsChapter Times and Titles:Introduction to Sean Garner [00:00 - 05:00]Welcome and overview of Sean's backgroundTransition from firefighting and gym ownership to marketingThe Philosophy of Simplified Marketing [05:01 - 15:00]Why marketing feels confusing for most business ownersTurning complex tactics into actionable growth stepsStoryBrand and Messaging Clarity [15:01 - 25:00]The importance of clear messaging in a crowded marketHow to become the "trusted choice" for your customersBuilding Effective Sales Funnels [25:01 - 35:00]Moving beyond basic websites to lead-generation toolsStrategies for local and service-based businessesThe Role of a Fractional CMO [35:01 - 45:00]How a marketing partner provides clarity and confidenceScaling businesses with consistent lead generationBalancing Business, Faith, and Family [45:01 - 52:00]Juggling life's priorities while running a consulting agencySean's advice for the modern entrepreneurClosing Thoughts and How to Connect [52:01 - End]Final leadership takeawaysWhere to find Sean Garner Consulting and more resourcesConnect with Sean Garnerhttps://www.seangarner.co/https://www.linkedin.com/in/seanagarner/https://www.facebook.com/SeanGarnerConsulting/https://www.instagram.com/seangarner/https://www.youtube.com/seangarnerhttps://podcasts.apple.com/us/podcast/marketing-domination/id1330661519

In this episode of The Friday Habit, Mark Labriola II interviews John Gallagher, a seasoned leadership coach, who shares insights on the journey of leadership, the importance of emotional intelligence, and the mindset shifts necessary for entrepreneurs. Gallagher emphasizes the need for practical frameworks, the signs that indicate a business owner may need a coach, and the significance of legacy in leadership. He also discusses the challenges of consistency, the impact of distractions, and the importance of prioritization and delegation. The conversation concludes with Gallagher's advice on making small changes for personal growth.

Get free marketing videos from Donald Miller every week at:  https://WeeklySoundbite.com/   Most business owners waste thousands on billboards that never bring in a single lead. Why? Because they try to be clever instead of clear. When your brand isn't a household name, confusing messaging on a massive sign just becomes expensive noise on the side of the road. No one's pulling over to decode your inside jokes or admire your witty wordplay. If your billboard doesn't solve a problem in 7 words or less, it's not advertising, it's art. And art doesn't convert. So why do so many companies still get this wrong?   In this episode, Donald Miller takes you through a hilarious, no-holds-barred review of real billboards from across the country. From duct tape ads to funeral home puns, Don breaks down exactly what works, what flops, and why "cute and clever" usually kills your ROI. If you want your marketing to actually make money—whether it's on a billboard, website header, or tagline—this episode will sharpen your instincts and make you rethink every word you publish.     --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Most business owners say they have goals… but what they really have is a fuzzy wish list. "I want to grow," "I want more profit," "I want more customers". However, many do not have a clear plan. And if not tied to actual business numbers, those goals go nowhere. Today, we break down how to turn big dreams into real results. You'll learn how to set at least one long-term goal, break it into monthly, weekly, and daily steps, and use your business numbers to guide your decisions. Because "just showing up" isn't a strategy. However, taking consistent, concrete action is what moves the needle and grows your profits. Let's make your goals actually happen. -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Welcome to another short but empowering episode of Monday Motivation, giving you a dose of inspiration as you head into your week. Today, we explore a powerful mindset shift around growth, desire and personal responsibility, inspired by a quote from Paul Arden: ‘It’s not how good you are, it’s how good you want to be.’ Three key takeaways you can expect: Why your desire to grow matters more than your current skills or confidence How letting go of perfection and comparison unlocks progress The power of one small habit to move you closer to your dream life Listen in and reconnect with what you truly want, so you can take simple, meaningful steps towards living your dream life, in your own beautiful way. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream

This week, AmSpa founder Alex R. Thiersch, JD, speaks with Jennifer Orechwa, founder and CEO of Salt Marketing, a boutique agency helping medical spas and aesthetic practices turn their story into strategy. Orechwa shares why Salt Marketing chose to focus on aesthetics, how StoryBrand became her go-to approach (she's a certified coach!), and the proven strategies med spas need to build with authenticity. Listen to learn: The five-part framework for a marketing system that attracts, converts and scales; How StoryBrand positions the patient as the hero, and why that matters; Common marketing mistakes med spas make and how to fix them; Affordable resources for small med spa or solo practitioners; AI and how to keep your brand authenticity as you grow. Find more insights at saltmarketing.co and check out the Worth Your Salt podcast. -- Music by Ghost Score

Donald Miller (New York Times bestselling author, Building a StoryBrand / Business Made Simple) breaks down the biggest reason customers ignore your marketing: you haven't clearly defined the problem you solve.In this interview, Donald explains why “looking successful” isn't the same as being successful, how to craft a marketing message that gets attention, and the simple positioning shift that increases sales without changing your product.If you're a CEO, founder, author, or expert building authority, this episode will help you clarify your message and create demand.

Get free marketing videos from Donald Miller every week at:  https://WeeklySoundbite.com/   Nonprofit leaders often feel stuck between wanting to make a real impact and struggling to get people to care. With attention spans shrinking and skepticism about charitable giving growing, how do you break through the noise and actually inspire action? You're constantly trying to build trust with donors and rally support, but even when the mission is noble, the response can feel underwhelming. What if your biggest hurdle isn't the cause itself, but the way you're communicating it?     In this episode, host Kyle Reed sits down with Scott Harrison, founder of Charity: Water, to uncover how a simple, clear message has raised over $1 billion and served more than 20 million people. Scott shares how he turned birthdays into global fundraisers, built trust with a 100% donation model, and why nonprofits must innovate their messaging like any modern brand. Tune in for practical messaging insights that apply to every mission-driven leader.   Help Scott continue giving people access to clean water at: https://www.charitywater.org/   --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!    

Happy 2026! Today, we are coming out of the gates strong with my friend Donald Miller, a bestselling author, speaker, and the creator of "Building a StoryBrand." I believe you're going to love this message today. It's all about clarifying your message so your customers will listen even more and how you can create even more purpose in your brand messaging to ultimately build a business and life that actually works. If you've ever felt stuck, overwhelmed, unclear, or you're doing a ton of work but not making the progress you want… this episode is for YOU. Donald brings wisdom, simplicity, and truth that cuts through the noise and helps you focus on what matters most. Here's what we dig into in Episode 460 of the IMPACT SHOW: Building your 'storybrand' for your customers. Who should be the hero of your story and why… Why clarity is the catalyst for momentum — in your business, your calling, and your life…and how to attain even more clarity. How most people overcomplicate success and why simplifying your message and mission changes everything. Why most marketing is a money pit. Donald's powerful perspective on story — and why seeing your life as a story helps you make better decisions. The difference between being busy vs. being intentional. Why leaders must define the problem clearly before they can create real solutions. How confusion kills growth — and how clarity builds trust, confidence, and action. What it looks like to align your faith, work, and leadership so they reinforce one another instead of compete against one another. Practical ways to create systems that support the life you actually want to live. How does one best 'Live a life worth telling a story about.'  Donald doesn't just talk theory — he gives you real tools and frameworks you can apply immediately to gain focus, reduce stress, and lead with greater confidence and conviction. This episode will help you get clear, focused, and moving into action with how to best share your story in 2026…and maximally IMPACT those who hear it. It will also help you create even more momentum in your brand and business in 2026. Thank you for listening. We have great plans to further skyrocket up the podcast ranks in 2026. I have one ask of you please: If this episode added value to your life, can you please LIKE it, SHARE it, and pass it on to someone who needs this message right now? Please screenshot it, post it on your social media, and tag us — let us know what insight hit you the hardest. Thank you in advance. Let's spread the IMPACT.  IG: @donaldmiller @todddurkin #IMPACT #StoryBrandBuilding **** New Coaching Opportunity: Ready to be Coached to help YOU 'Live a Life Worth Telling a Story About?' I'm looking for 5-people who want to GO DEEP, GET COACHED by me personally, and COMMIT to Making 2026 their BEST YEAR YET. I am creating a new "VIP" small-group of just 5-people who will be coached by me and that will allow you to finally attain the massive success you want…NOW!!! My VIP Coaching Program is all about you attaining YOUR goals… It's about accountability. It's about mentorship. And it's about you taking ACTION…now! It's about opening up my rolodex to help you get connected to the right people who can help you attain what you want…faster than you can probably do solo. It will be intense. It will take commitment on your end to make change. And it will be FUN!!! This Coaching includes: ½ Day Strategy Session (to kick it all off). Can be done live or virtual. In-Depth Brand Assessment. Monthly Coaching Calls with TD. Not once, but 2x per month with me. Weekly Homework and Accountability Checks. Yep. I said accountability from yours truly. Inclusion in my 3.5 Mentorship (April 2026) in San Diego. Only 20-people will be in the room for this momentous event. Inclusion in my "TD Annual Mountain Retreat" (Oct/Nov 2026) in Whitefish, Montana. In-depth report every 90-days for ACTION-Steps. Prestige introductions. My rolodex is expansive and can open it to introduce you to the right people who can expand your network (and ultimately net- worth). AND THEN SOME…I always include 'And then some' with all I do. Sometimes that alone is worth more than the price of the program. If this interests you and you want to be one of 5-people who I will personally coach 1:1 in 2026 and POUR INTO with everything I have, then contact me today. Please email me at Todd@ToddDurkin.com and I will reach out to you within 24-48-hours with all the details. This is for anyone who is SERIOUS about making change and stepping-UP massively starting NOW. This is for someone who: WANTS to work 1:1 with me personally. WANTS RESULTS NOW…and doesn't want to wait 6-12 months. COMMITS to making 2026 their BEST year by starting Q1 STRONG and getting after it. DESIRES GREATNESS in 2026. If that's YOU, please reach out today. Simply do one of 2 things: 1. Email me at Todd@ToddDurkin.com. Share with me where you are at in your business/career, what you are MOST excited to achieve in 2026, and why you want to be one of the 5-people who will be part of this very exclusive program. Or… 2. TEXT me. My personal cell is (619)304.2216. Yes, that IS me and I will return your TEXT within 24-hours if you text me and tell me that you are interested in having me coach you for the next 90-days for massive change. If this interests you and you are ready to COMMIT, take action now. Contact me TODAY!!!

Most small business owners grind day after day… and still have no idea what their real numbers are. They "guess" what their sales are, hope their profits are there, and then wonder why every year feels the same. Today, we break down why knowing your numbers is the key to breaking the cycle. You'll learn how simple the formula really is Sales – COGS – Expenses = Profit and how it connects directly to your Profit & Loss report. Once you understand the flow of money through your business, you can finally stop repeating the same year over and over and start making smarter, more profitable decisions. Tons of sales mean nothing if there's no profit. Make this the year you learn your numbers and drive those profits up!  -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Welcome to another short but empowering episode of Monday Motivation, giving you a dose of inspiration as you head into your week. Today, we explore the powerful truth that the way your year unfolds depends on the energy, intention and commitment you bring into it, inspired by a quote from Vern McLellan: “What the new year brings to you will depend a great deal on what you bring to the New Year.” Here are three key takeaways you can expect: Why intention matters more than having the perfect plan at the start of a new year How small, consistent steps create momentum without overwhelm A simple way to reflect, dream and plan so the year ahead feels aligned and truly yours Take this opportunity to learn how to step into a new year with clarity, confidence and calm rather than pressure or perfection. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream

Messaging gets way easier when you stop trying to sound smart and start trying to sound clear, and this quick Guru Conference convo nails why. Alongside Jay Schwedelson, Donald Miller breaks down the “cognitive load” trap that quietly kills conversions, then hands you a dead-simple framework for turning what you sell into something people instantly get. The best part is its practicality: you will leave knowing what to say, how to say it, and why repeating one line beats explaining ten features.ㅤGo to StoryBrand to learn the four ways Donald helps teams build their five soundbites, including the on-demand course, a live workshop in Nashville, a private on-site workshop, or a Donald Miller strategy session.ㅤBest Moments:(03:30) The “Kids love aquariums” example that doubled sales with three words(05:34) The five soundbites that invite customers into a story without rambling(06:00) Why your customer is the hero and you are the guide with the rope(08:45) If you claim you solve 10 problems, you are basically solving none(15:15) How repetition trains AI to associate your brand with one specific “hole”(26:13) The simple email flow that consistently beats “clever” copyㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com   You're great at your craft, whether it's designing, photography, or running a small creative agency, but turning your talent into consistent income feels like a mystery. You've tried word of mouth, posted on socials, and maybe even dabbled in funnels, but the results just don't scale. You want more clients, more impact, and more income without becoming a 24/7 marketing machine. And if you're honest, you're starting to wonder if making money while staying true to your creative values is even possible. Can you actually grow a thriving business without selling your soul?   This week, host Kyle Reed sits down with business coach Laura Higgins, who specializes in helping creatives build scalable businesses without sacrificing their freedom or authenticity. Laura breaks down her two-engine method for getting more clients and shares actionable strategies to connect with your customers. If you're a creative ready to get off the content treadmill and start seeing real results, listen in to get the expert playbook.   Check out Laura on her website: https://laurahiggins.com or at  @LauraHiggins   --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

As the year wraps up, it's time to slow down, look back, and get real about your business. I challenge you to answer three simple but powerful questions: What was your biggest win this year? What's the one thing you wish you had fixed or worked on? Most importantly, how well do you actually know your business numbers from the past year? These questions set the tone for the new year and help you make smarter, more profitable decisions. If you want next year to be your best year yet, it starts with clarity, honesty, and a deeper look into your numbers. Let's get you ready to win!  -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Welcome to another short but empowering episode of Monday Motivation, giving you a dose of inspiration as you head into your week. Today, we explore trusting the magic of new beginnings, inspired by a beautiful quote from Meister Eckhart that speaks to the quiet inner knowing that it is time to begin again: ‘And suddenly, you know it’s time to start something new and trust the magic of beginnings.’ Three key takeaways you can expect from: How to reflect on the year that's been and honour what it has taught you. Why new beginnings don't need to be big to be powerful. How to trust yourself and take one small aligned step forward. Take this opportunity to learn how to create space, clarity and intention as you step into a new chapter of your life. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream

Get free marketing videos from Donald Miller every week at:  WeeklySoundbite.com     As the holidays slow things down, many business owners take stock of what's ahead. You've got goals for growth, plans for product launches, and maybe even a rebrand on the horizon. But before you do anything else, take a hard look at your message. Because unclear messaging is the silent killer of great businesses. No matter how good your product is, if your message isn't clear, sales will stall. So before the new year ramps up, ask yourself: is your message clear enough to cut through all the noise?   In this special holiday episode, Donald Miller and the StoryBrand team present a first-of-its-kind audio experience: Pete and Joe Save Their Mother's Company. This fun, fictional radio drama brings the StoryBrand framework to life through two brothers who must rescue their family's board game business. Packed with humor, heart, and powerful marketing lessons, this episode shows how clear messaging isn't just good business, it's the only way forward.     --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode of The Best You Podcast, Nick sits down with Dr. JJ Peterson—bestselling author, professor, host of The Badass Softie podcast, and former Head of StoryBrand.JJ brings the perfect blend of humor, humility, and heart as he shares how discouraged he became watching leaders who failed to lead with integrity, empathy, or energy—and why he pivoted to build a new brand and mission that teaches leaders to be both ambitious and emotionally intelligent.This episode is full of real-life insight—not just from JJ's career as a communications expert, but from his recent personal transformation as a new husband and sudden stepdad to four kids. He shares what it means to live out a hero's mindset and be a guide, how to stop playing the victim, and how to build trust through consistency and ownership.What You'll Learn:●      Why JJ left the corporate world to build something more unique to him●      What the best leaders do differently (and what bad leaders get wrong)●      How to live and lead without a victim mentality●      The difference between being a hero and being a guide●      What it's like becoming a stepdad of 4 overnight—and how it's shaped him●      How to lead at work and at home with strength and softness

Everyone's got a plan until they get punched in the face. In this episode, Chad Cannon joins Bradley to talk about the reality of entrepreneurial setbacks and what separates business owners who make it from those who don't. Chad shares frameworks from his 20+ year career working behind the scenes with companies like Michael Hyatt & Co. and StoryBrand, plus raw stories from his own recent challenges with clients.This episode is a recast from our 2 Day MBA virtual event held in August 2025, focused on the mindset pillar of building a sustainable business.About Chad CannonChad Cannon is a business growth strategist and co-founder of Zenith Labs, an innovation studio helping founder-led companies scale faster and smarter. He spent nearly a decade with Michael Hyatt & Co., where he helped scale the business from $1.5M to mid-8 figures as employee #3. He also worked with Donald Miller at StoryBrand before launching his consulting practice.Chad now works as a fractional CRO for 7- and 8-figure businesses, specializing in the intersection of marketing and sales. He's the creator of two proprietary frameworks - FOUNDER and FLIP - designed to help business owners sell more effectively and eventually step out of day-to-day sales.When he's not helping business owners scale, you'll find Chad on the golf course in Nashville with his two adopted kids.Join Us at the 2026 Above The Business Event SeriesWant to experience more transformational content like this? Join us for the 2026 Above The Business event series where we'll dive deep into the strategies, systems, and mindset shifts that help you move from Rainmaker to Architect.Get above the daily grind and design a business that can run and grow without you.Learn more at blueprintos.comThanks to our sponsors...Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we're just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we've got you covered. Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Make sure you mention you heard about us on the Above The Business podcast to get 50% off your one time onboarding fee!Autopilot Recruiting helps small business owners solve their staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every single business day - optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities. With their continuous, hands-off recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates, all without paying any hiring fees or commissions.More money & more freedom: that's what Autopilot Recruiting help business owners achieve. Visit https://www.autopilotrecruiting.com/ and don't forget to mention you heard about us on the Above The Business podcast.Direct Clicks is built is by...

Most brands think their messaging is clear. Their customers often disagree. In this episode of Frictionless Growth Marketing, Sonia Thompson sits down with Dr. J.J. Peterson — marketing and communication expert, former Head of StoryBrand, and co-host of the globally top-ranked Marketing Made Simple podcast — to unpack how messaging can either remove friction or quietly block business growth at every stage of the customer journey. Together, they explore why unclear messaging is one of the most overlooked sources of friction in marketing — and how it leads to lost trust, stalled conversion, and missed growth opportunities, especially with today's identity-rich, values-driven consumers. This episode will help you spot where your messaging may be slowing customers down — and how to realign it to drive business growth. You'll learn: How unclear messaging creates friction across the customer journey Why customers need to see themselves in your story to take action How storytelling increases clarity, trust, and conversion Where brands unintentionally push customers away with their language and positioning How to communicate with empathy and authority — without sounding generic or salesy Why clear, human messaging is essential for sustainable business growth Dr. Peterson also shares powerful real-world examples, lessons from working with global brands, and insights on how leaders can show up as guides — not heroes — in their customers' stories. If you want to improve customer experience, remove messaging friction, and drive business growth through clearer, more human communication, this episode will help you see exactly where to start.

Get free marketing videos from Don every week at WeeklySoundbite.com   Every brand has a story, but not every brand knows how to tell it well. We often skip over the hard parts, thinking they make us look weak. But those moments are what make us human and help people connect. The truth is, your most powerful message isn't the perfect version of your story. It's the honest one. When you reframe your story to show what you've been through and how it changed you, you build trust. You help people see themselves in your journey. So how do you tell your story in a way that actually connects and makes an impact?   In this episode, host Kyle Reed talks to John O'Leary, a speaker, author, and the real-life inspiration behind the new movie Soul On Fire. John shares how surviving a fire as a child shaped his life and how he learned to stop hiding his story and start using it to help others. You'll hear how telling your story honestly can grow your impact, connect with your audience, and even become your strongest marketing tool. Listen in to learn how to build the kind of trust that makes people want to connect and do business with you.   Watch Soul On Fire on Amazon Prime HERE, check out John's website HERE, or buy one of his books HERE.   --     Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Profit First is an amazing system, but only when you use it correctly. Too many small business owners hear the concept and immediately open a ridiculous number of bank accounts, creating confusion, stress, and a bookkeeping nightmare. In this video, we break down what Profit First is really about: starting small, building discipline, and using your accounts with intention. We'll also talk about the most important part of Profit First that no one mentions - Knowing Your Numbers! Your Profit & Loss and Profit First must work together if you want real results. Let's clean up the chaos and get you on a path to true profit.

Get free marketing videos from Don every week at WeeklySoundbite.com   A confused team can't sell a clear product. Period. If your executive team can't clearly articulate your mission, you're already losing ground. You think you've cast a vision, but no one's catching it. Instead, you're running a business with a fractured identity where every department is chasing a different goal, and your customers are left scratching their heads. Misalignment is more than just a leadership issue. It's a revenue problem. So before you fix your marketing, fix your mission. But how do you align your people around one clear idea?   In this episode, Donald and Kyle welcome StoryBrand Certified Guide Kenny Jahng for a powerful conversation on how businesses lose clarity and how to get it back. Kenny shares a practical leadership exercise that reveals whether your team is truly aligned and reveals the secret to reigniting passion across your organization. You'll also hear real-life examples of how clarity in messaging has cut sales cycles in half and restored direction for struggling teams. Tune in and learn how to stop diluting your message and start winning with clarity.   Hire Kenny to perfect your nonprofit's messaging at Big Click Syndicate.   --     Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach like Kris to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Get free marketing videos from Don every week at WeeklySoundbite.com     Running a marketing consulting business is never simple. In uncertain times, it's even harder. Clients are cautious, timelines stretch, and budgets shrink. You know your services create real results, but closing new business feels tougher than ever. If you're not clear and confident in your message, potential clients will hesitate or move on. And the longer you stay vague or unfocused, the more you're stuck in survival mode instead of scaling. So how do you position yourself as the obvious choice, especially when the market feels shaky?     In this episode, host Kyle Reed is joined by veteran StoryBrand Certified Guide Kris Jones and StoryBrand's Director of Certification Luke Pastina to explore how to thrive as a messaging expert in a season of economic unpredictability. Kris shares how she's adapted her business, adjusted her rates, and built systems that support both clarity and connection. You'll learn how to uncover your client's real problem, what story actually moves the needle, and why collaboration is key to building a thriving consulting business. If you're trying to grow your marketing practice in uncertain times, listen in to get the blueprint.     Hire Kris to get you effective messaging at Red Door Stories and access the free PDF mentioned in this episode.     --     Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach like Kris to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!