Podcasts about storybrand

The way you pay yourself in your small business could be costing your thousands of dollars in potential sales & profits. Are you making this mistake I see folks make all the time when paying themselves?    _____________________  

When podcaster, author, and lifelong entrepreneur Justin Jackson co-founded Transistor, a podcast publishing platform, he already had years of experience building a business. As a child and young adult, Justin experimented with writing code and starting businesses in industries that interested him. When he and his wife started their family, the pressure to achieve financial security increased. Though some of his ventures failed, all these experiences were setting him up for his next big achievement. Because of his time being saturated in the market, he was able to catch the right wave at the right time; he's riding that wave all the way to success. Justin's advice to those looking to start a business is to build something for which people are already searching. Around 2016 when podcasting was just beginning to gain popularity, he noticed that it was still very much a DIY industry. Thus the idea to streamline podcast publication was born. Now Transistor makes creating podcasts accessible for the average person, regardless of their experience with coding and technology. In this way, clients find him instead of having to seek out those who are interested in his product. He's also invested a lot of intentional time building relationships with his partner and team members. The purpose of owning his own company is to build a beautiful life for himself and those he works with. Every decision is made from this personal stance, and his company continues to grow at the pace that best serves that value. Main Topics Growing a podcast audience (06:00) Justin's early love for entrepreneurship (10:45) Understanding the dynamics of your industry (16:00) Inner drive to forge your own path (17:30) Balancing work and family life (22:10) Justin's introduction to coding (25:30) Inspiration for Transistor (30:15) Slow growth of the business (36:00) Protecting your partnership (43:30) Researching the market (51:12) Expanding the reach for your business (56:00) Ben's top 5 takeaways (103:00)   Episode Linkshttps://transistor.fm/ Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you'd like us to cover don't forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it's Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we've got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   If you're like most marketers, 2023 has been a strange year. Some months have yielded goal-crushing results while other months have left you wondering if your business was going to make it. Why so much uncertainty? A lot of it has to do with the volatile economy and constant speculation about a recession. But just like many businesses and marketers found ways to thrive in the 2008 recession, today's up-and-down economy represents an opportunity for you, too.   In today's episode, J.J. and April talk with the Director of the StoryBrand Certified Guide Program, Macy Robison. Macy shares that while everyone is adjusting to a post-pandemic world with a lot of uncertainty, marketers have the opportunity to get creative serving customers. Macy gives specific tips on how you can use the uncertainty to their advantage by creating new and timely product offerings to grow your business and bottom line. Tune in now to see how you can finish 2023 strong and set yourself up for an even better 2024!   Past episodes referenced in this conversation: #77: 4 Tips for Recruiting Top Talent to Join Your Team   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

It is very tempting to go into debt to grow your small business. While you might be able to grow your sales, the reality is, most business owners tank their profits and their cash flow. Before you go into debt in your business, please keep the things we talk about in mind. You will be glad you did.    _____________________  

[As part of our summer series, we're re-releasing 8 of our all-time favorite and most popular episodes. These are conversations listeners like you have RAVED about. Each episode has simple, practical takeaways that can be easily implemented to grow your business]   What does it take to build the business you've always wanted and make more money? Best-selling author and CEO of StoryBrand, Donald Miller, says the secret is inviting people into a story that reveals how their lives will change for the better when they buy from you. If you want to stand out from your competitors, Don explains why “clarity is key” and how you can avoid the costly mistakes business owners make. Then he discusses why money is not bad and the compelling reasons you should have more of it. I've implemented Don's principles for years and they've revolutionized my results.    If you want to create the business you've always wanted and make more money, then don't miss my conversation with Donald Miller.    Follow Don on Instagram HERE.   Order your copy of the USA Today and Wall Street Journal bestselling book Good Money Revolution here: https://amzn.to/34hSonE   Ready to take your business to the next level? Schedule a call with Derrick today here: www.GoodMoneyFramework.com/consulting   For daily tips to help you make and save money, follow us on Instagram @derricktkinney 

CFO, author, and entrepreneurial expert Susanne Mariga builds her work around the Profit First system. Profit First allows businesses to scale in ways that increase revenue and keep the cash flowing. This system uses a series of individual bank accounts that are created for specific purposes, such as profit, salary, taxes, and operating expenses. The first bank account to receive funds is the profit account while the last is the operating expenses. Many business owners make the mistake of doing the opposite by prioritizing the expenses for running the company. When there is less money to work with, owners adjust and make decisions using the resources available to them. In Susanne's book Profit First for Minority Business Enterprises, she helps business owners implement systems that free them from money-related stressors and earn them the salary they deserve. One of the most impactful sections of her book discusses ways to approach taxes strategically so that companies use legal entities to their benefit and subsequently build their wealth. Having financial experts like Susanne and the Mariga Group in your corner can make all the difference in the success and sustainability of your business. Main Topics Key aspects of the Profit First system (02:30) Financially preparing for tax season (04:30) Using systems that work for you (09:10) How to get started using Profit First (12:05) Seeking professional help with accounting (17:20) Susanne's book serves minority demographics (19:00)   Episode Links https://marigagroup.com profitmap.co https://susannemariga.com  Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you'd like us to cover don't forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it's Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we've got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Writing a sales email may sound simple – but if you've ever sat down to write one, you know it's not that simple! Or, maybe you've written a sales email you felt great about, only to realize later that it didn't work. Sometimes, it helps to have a real-life example of what it looks like to write a great sales email, which is exactly what you'll get in today's episode!   Today, J.J. and April facilitate a marketing consultation between Wes Gay, StoryBrand Certified Guide, and Joseph Champa, founder of Elevate Health (ElevateHealthInc.com). Joseph has a brick-and-mortar store that serves as a one-stop-shop for health and fitness, but is ready to ramp up online sales of one of his most popular products. Listen in as Wes helps him clarify his goals, write a compelling sales email, and use attention hooks to ensure success!   Contact StoryBrand Certified Guide Wes Gay directly at MarketingMadeSimple.com/WesGay.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Are you stuck making between 30k – 50k but wanting to grow your business so you can take home 100k? It is totally doable! But first you have to understand what it is going to take to get you on the right track to start earning a better living doing what you love! _____________________  

Tim Schurrer was the right hand to Donald Miller for almost a decade as COO of StoryBrand. During his time working at StoryBrand, as well as at TOMS Shoes and at Apple under Steve Jobs, he discovered a secret society of people who taught him a new way to define success that's counter to what culture is selling. For most people, success is within their grasp-they've just been looking for it in all the wrong places. Tim is on a mission to give them the map because everyone deserves a life and career they love. Tim lives in Nashville, Tennessee, with his wife, Katie, and their two kids. In this episode, Tim shares some gold about how to embody this mindset. The earlier we can learn how to think like this, the better off we will be! Buy his book here: https://www.amazon.com/Secret-Society-Success-Chasing-Spotlight/dp/B0985JXBNY/?_encoding=UTF8&pd_rd_w=C3p9U&content-id=amzn1.sym.579192ca-1482-4409-abe7-9e14f17ac827&pf_rd_p=579192ca-1482-4409-abe7-9e14f17ac827&pf_rd_r=133-3258414-1905025&pd_rd_wg=9wHqK&pd_rd_r=6e3105f1-9f8c-484d-9df7-2416a2a96f3b&ref_=aufs_ap_sc_dsk Follow him on LinkedIn Here: https://www.linkedin.com/in/timschurrer/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/hampton-dortch/message

When Susanne Mariga began helping out at her father's accounting firm at age 14, she never could have imagined she would end up here. Now, Susanne is a CFO specializing in high net worth strategies for entrepreneurs and is the first millionaire in her family. Her passion is providing business owners with strategies for restructuring their companies with strategies, automations and systems so that profit flows easily. In collaboration with author Mike Michalowicz, Susanne specialized her financial mastery in her book Profit First for Minority Business Enterprises. Having built her own accounting firm, which grew to a highly successful and profitable asset, selling it has allowed her to pursue what she is most passionate about. Working one on one with clients allows her to offer insight and practical expertise so that other businesses can flourish, particularly those that are minority owned and operated. Susanne's success only adds to her credibility as an entrepreneurial giant in her field. Main Topics Susanne's journey into finance (04:45) Daughter's birth changed her professional trajectory (8:00) The early days of Susanne's new business (11:35) Building an asset that can create revenue (13:55) Transitioning to a profit first strategy system (15:15)   Episode Links https://susannemariga.com/ https://mikemichalowicz.com/profit-first/  Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you'd like us to cover don't forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it's Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we've got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Writing sales emails can feel slimy. You don't want to come across pushy or desperate – but you also know that sales emails work and you've got products to sell! How can you find the right words that will engage your audience and prompt them to take action without feeling like you're being manipulative or obnoxious?   In today's episode, J.J. and April talk with StoryBrand Certified Guide, Wes Gay, about the ultimate “non-salesy” sales email formula. You'll learn the 8 things you need to include in your sales email that will put all the focus on improving your customer's life and helping them win. You'll also learn the one step that you should take before writing an email that will make the words flow so much easier! Tune in now to become a more confident and skilled sales writer so you can serve more customers, sell more products, and grow your business!   Contact StoryBrand Certified Guide Wes Gay directly at MarketingMadeSimple.com/WesGay.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Unlock Growth by Focusing on This Area of Your Business Whether you have no one yet, or you already have a team, this one area of your business is critical to your business's growth and success. But what should you focus on? Let's go over 6 areas that will help you take your team to the next level.  _____________________  

When Donald Miller was in his twenties, he felt like a victim: he didn't believe he would be successful and he was unsatisfied with his weight. As he sharpened his storytelling skills, he realized that there are four personas inside all of us: the victim, the villain, the hero, and the guide, and we can choose to become the heroes of our own lives. In this episode of YAPClassic, Donald will break down these four personas and how we can take control of our lives by shifting the role we embody.  Donald Miller is an author, public speaker, and business owner who is widely considered one of the world's most entertaining and informative speakers. He is the CEO of Storybrand and the host of the Business Made Simple Podcast. He is also the author of several popular books, including the WSJ best-seller Building a StoryBrand, and his most recent book How to Grow Your Small Business: A 6-Part Strategy to Help Your Business Take Off. In this episode, Hala and Donald will discuss:  - How Donald became the hero of his own story - When it's okay to be the victim - What is the most fulfilling role to play? - Internal vs. external locus of control - What prevents us from transformation - Why you should write your eulogy now - What three stories do you want to live? - The value of processing and accepting your death - Why you should not view life as meaningless - And other topics… Donald Miller is the CEO of StoryBrand, an agency that has helped more than 10,000 organizations clarify their brand message, and Business Made Simple, an online platform that teaches business professionals everything they need to know to grow their business and enhance their value on the open market.  Donald is the host of the Business Made Simple podcast and the author of personal essays and books about faith, God, and self-discovery, including the best-sellers Building a StoryBrand, Marketing Made Simple, and Hero on a Mission. His most recent book How to Grow Your Small Business: A 6-Part Strategy to Help Your Business Take Off will give you a proven 6-step plan for growth so you can stop drowning in the details. Donald Miller currently lives and works in Nashville, Tennessee with his wife and daughter on their estate: Goose Hill.  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Resources Mentioned: Donald's Website: https://businessmadesimple.com/ Donald's LinkedIn: https://www.linkedin.com/in/donald-miller-540007124/ Donald's Twitter: https://twitter.com/donaldmiller Donald's Instagram: https://www.instagram.com/donaldmiller/ Donald's Facebook: https://www.facebook.com/donaldmillerwords Donald's Podcast Business Made Simple: https://podcasts.apple.com/us/podcast/business-made-simple-with-donald-miller/id1092751338?itsct=podcast_box&itscg=30200 Donald Miller: Storytelling for Business | E120: https://link.chtbl.com/yap_donaldmiller  Sponsored By:  Shopify - Go to shopify.com/profiting to take your business to the next level today Zbiotics - Head to ZBiotics.com/PROFITING and use the code PROFITING at checkout for 15% off. More About Young and Profiting Download Transcripts - youngandprofiting.com   Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we've got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   The truth is, nobody wants to read a “newsletter.” In fact, emails with the word “newsletter” in the subject line get an 18.7% lower open rate! Why? Because your customers aren't interested in your company updates. They're interested in how you can help them solve a problem and add value to their lives. Of course, you should send regular emails to your audience – but those emails should be about them, not you!   In today's episode, you'll get to listen as April, J.J., and StoryBrand Certified Guide, Brad Alexander, walk an entrepreneur through creating nurture emails she can send to her customers. Shelby Lacerte is a travel agent with Living with the Magic Vacations (www.livingwiththemagic.com) helping families book epic Disney World vacations. Shelby needs help coming up with email ideas that are relevant and helpful to her audience. Tune in now for specific ideas on how to brainstorm your own email content and learn a simple trick to writing subject lines that work!   Contact StoryBrand Certified Guide Brad Alexander directly at MarketingMadeSimple.com/Brad-Alexander.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand    

How do you take your business to the next level when there are no more hours in the week to give? This one area of your business holds the key to growing your business, without working more hours.  _____________________  

Brandishing his youth as one of his greatest assets, social entrepreneur, inventor, and author Milan Kordestani can't be contained to a single industry. A business visionary from a young age, Milan began his first financial endeavor in middle school by breeding and selling rare species of turtles. From there he continued following his natural interests which extended into writing and creating space for people to talk about challenging topics. He founded a series of startups including a freelancing site, a publishing company, and a record label. Through these experiences, he gained business knowledge and clarity about his role pertaining to startups— Milan is a small business incubator. One of Milan's favorite parts of building a company is getting it off the ground. He enjoys being the boots on the ground, identifying problems he might be able to solve for a specific demographic, and finding the right people to build a dream. As soon as it's time to talk about scaling the business, he's usually onto another project. Instead of succumbing to imposter syndrome, Milan chooses to see his youth as a strength. Through his publications, he is passionate about using his voice and unique perspective to make big changes in the world. By combining his love for entrepreneurship and his heart for bringing people together, he stands out as a leader in his generation seeking to make the world a better place.Main Topics Milan's early entrepreneurial experience as a reptile breeder (02:55) The roots of an entrepreneurial spirit (05:30) Youth perspective in the agriculture industry (08:45) Milan's love of sharing his perspective through writing (11:45) Overcoming imposter syndrome (13:15) Milan's first real company (14:55) I'm Just Saying shares tools for active listening and sharing (20:50) The process of starting multiple companies (25:10) Vetting new ideas (30:00)   Episode Links https://www.milankordestani.com https://audo.com  Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you'd like us to cover don't forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it's Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

Formulating the perfect sales page or website copy that motivates and inspires people to become your client can be a struggle. Especially if you're not exactly sure how to word clear copy that converts or if you've tried various iterations and haven't enjoyed much success. Since this is a common struggle for entrepreneurs, I chatted with Kris Jones, StoryBrand guide and Founder of Red Door Designs. In our interview, Kris explained the power of story and why it's universally compelling. We also discussed why it's not your story and Kris shared three steps to get unstuck when writing your copy. Since recording this episode with Kris, I have experienced her expertise in assisting with my own new offering, Create A Killer Program For Your Clients. I have to say that I am thrilled with the results and how easy it all was. “[Your listeners] are not the hero. They are the guide. The guide is the Yoda, or the Mr. Miyagi, or the strongest person in every story. The hero actually is the weakest character in the story because they have a problem they don't know how to overcome… They need a guide.” – Kris Jones What You'll Learn Necessity of your authentic voice The power of story You're not the hero It's not your story Techniques for compelling copy 3 steps to get unstuck Inspiring hope Contact Info and Recommended Resources I highly recommend you listen to every episode of my Foundations for Your Coaching Business series: mollyclaire.com/the-masterful-coach. Connect with Kris Jones Kris Jones is a StoryBrand guide and Founder of Red Door Designs. She helps service providers and small business owners get compelling website copy that sells in 2.5 hours flat, so they can multiply their revenue and focus on what they do best. Kris is no stranger to the struggles of starting, running and growing a business. As an entrepreneur who has bootstrapped and sold one company, and created another that doubles in revenue every year, she has in-the-trenches experience.  In addition to building her own businesses, Kris has been an ad agency art director and worked at Nike. Using her extensive expertise, she's here to bring balance and clarity to brands while giving them a boost to their bottom line. Website: reddoordesigns.com  Get Kris' FREEBIE: Write Compelling Copy—in 5 minutes Flat Work with Kris: reddoordesigns.com/copy  Facebook Instagram Linkedin Connect with Molly Claire Create A Killer Program For Your Clients: A new session will be offered this Fall. Get on the waitlist to be alerted when registration opens! Masterful Coach Foundations: Are you a mission-centered Life Coach ready to build your profitable + purposeful business? Masterful Coach Foundations + The 10K Accelerator Method is designed just for you: mollyclaire.com/foundations. Drop me a comment or question:  Instagram | Molly Claire Coaching IG  molly@mollyclaire.com Facebook I appreciate your feedback and rating of my podcast: Please head on over to your favorite podcast platform and leave a review of The Masterful Coach. This easy task truly helps! Apple Podcasts | Google Podcasts | Spotify | iHeart Radio | Amazon Music | RSS Work with me:  mollyclaire.com/coaching Get my FREE 10K Goal Tracker: This free goal tracker will help you organize your plan so you can make money + make a difference, one client at a time. Request your instant access copy today! mollyclaire.com/make-your-first-10k-goal-tracker Feeling stuck in your coaching business? It's not your fault. To help you get unstuck, I have 5 Tips No One Ever Told You. Get them for FREE at mollyclaire.com. Get my book: The Happy Mom Mindset: mollyclaire.com/book

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we've got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Many businesses are afraid of annoying their leads with emails. And for good reason! Many companies send irrelevant emails that don't truly serve their customers. Nobody likes getting a “newsletter” full of updates that has nothing to do with them. But when you know how to send nurture emails that are truly customer-focused, you can build relationships with customers and in turn, grow your business.   In today's episode, J.J. and April talk with Storybrand Certified Guide, Brad Alexander, about how he helped a client develop a nurture email campaign. Brad's client was skeptical about sending nurture emails and was at a loss of what kind of content to include – but after Brad went to work, their entire perspective changed. Tune in to learn how Brad's approach to writing nurture emails ended up getting his client the most responses from customers they've ever had – and steal the idea for your own business!   Contact StoryBrand Certified Guide Brad Alexander directly at MarketingMadeSimple.com/Brad-Alexander.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

J.J. Peterson - StoryBrand Chief of Teaching and Facilitation at StoryBrand and Co-Author of the Book, Marketing Made Simple [Marketing]ABOUT NICK GLIMSDAHLSubscribe to my bi-weekly newsletterFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/  BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/

Ever wonder why some business owners are more profitable than others? It all comes down to using these to help ensure you are focused on the right things.  _____________________  

CEO and culture creator Meredith Monday Schwartz is passionate about investing in her employees and building a work environment that feels like family. At her wedding venue company, Here Comes the Guide, she works tirelessly to not only hire the best people for her teams but to create a sense of equality amongst them. According to Meredith, the value of an employee is not measured by how much time they spend working. Through clearly communicated key performance indicators, the leadership team at Here Comes the Guide can easily track an individual's growth and productivity. With a combination of trust and verification, leadership empowers employees to function at their highest capacity. Other core values Meredith has built at her female-owned and operated company include investing in the sisterhood, putting relationships before sales, prioritizing work/life balance, and practicing fearless authenticity, especially during conflict. In order to keep drama at bay, she encourages open and honest communication directly with those involved. Through culture-building activities such as company retreats, book clubs, and small group goal setting, she is able to foster a sense of connectivity even though everyone works remotely. By implementing a more human-centered approach, Meredith is building a company that she hopes will be around long after she is gone. Main Topics The shift to running a fully remote company (03:12) Operating from core values (04:45) Hiring the right people (08:45) Creating powerful key performance indicators (12:30) Profit splitting between employees (16:30) Sisterhood first at Here Comes the Guide (18:00) Creating culture through core values (22:40) Building relationships through conflict resolution (26:35) Onboarding processes (31:05)   Episode Linkshttps://www.herecomestheguide.com Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you'd like us to cover don't forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it's Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we've got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Creating a lead magnet may seem like an easy project. But if you're like most people, when you sit down to actually create one, your mind goes blank! Even worse, you start believing that maybe your business doesn't have anything of value to give away in exchange for a lead's email address. The result? Your business remains stuck with no way to capture leads and build an email list.   In today's episode, you get an inside look at the nitty gritty process of creating a lead generator for a company that didn't feel like they had anything to offer. You'll get to hear StoryBrand Certified Guide, David Lillard, coach Gabe Morrison through creating a lead generator for his business. Gabe owns Vise and Virtue Woodworking (ViseVirtue.com) and is at a loss for what type of lead generator to offer his audience. Tune in now to hear how J.J. and David help Gabe create a lead generator that's not only valuable to his audience – but helps takes his business where he wants it to go!   Contact StoryBrand Certified Guide David Lillard directly at MarketingMadeSimple.com/David-Lillard.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Co-founder and Managing Partner of Cityside Capital, Tim Lyons, joins Coach Ian Brown to talk about how a NY firefighter could achieve financial freedom through real estate investing for himself and his family with the help of his brother Greg and partnered in over $1.4 BILLION of commercial real estate assets including multi-family, self storage, industrial and land opportunities. Tim is no stranger to risk taking, not only does he run into burning buildings for a living, he quit his job at the hospital as a nurse (leaving over 30k a year on the table) to pursue real estate full time while the pandemic was in full swing. Tim Lyons story is incredible, inspiring, and full of resources for listeners, including his cell phone number for anyone looking to get into his sphere. Take him up on that offer and let him know The Yield Coach sent ya! Mentioned in this episode (there's a lot): Building a Story Brand by Donald Miller The Wealthy Gardener by John Soforic Money Ripples with Chris Miles Motivation with Brendan Burchard Eurodollar University with Jeff Snider Entrepreneur on Fire with John Lee Dumas Real Estate Espresso with Victor Menasce Passive Income Brothers with Tim and Greg Lyon (that's his podcast, check it out!) Real Vision Wealthion with Adam Taggart Old Capital Podcast with Michael Becker and Paul Peebles The Real Estate CPA Podcast with Hall CPA, PLLC The Creating Wealth Show with Jason Hartman Get Rich Education with Keith Weinhold *** (Tim's introduction to investing and his #1 suggestion) Find Tim here: citysidecap.com and get his free download at the bottom of the homepage or text Tim at 516.521.7762 Join our Investor Portal here: www.investwiththecoach.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/yieldcoach/message

If your business is stuck or you want to continue to grow your small business, then you want to focus on these 3 areas. These are the same areas that larger businesses focus on, and you want to make sure you are too! _____________________  

For decades entrepreneurs and business owners have positioned themselves at the center of their marketing efforts. By focusing solely on the company's achievements and sharing stories about their experience and industry expertise they lose the attention of their prospective customers. On this episode of the High-Performance Marketing podcast, I'll guide you through a discussion on how to use the core concept idea of the Story Brand 7-part framework, to move away from the "about us" concept and instead position your customer as the center focus and hero of your marketing message so you get them to listen and do business with you.   

Meredith Monday Schwartz began her career at the women-powered wedding venue company Here Comes the Guide in 1997 as their first employee; now she's the CEO. Before onboarding with the company, she was working in a highly stressful environment at a Top 10 legal firm as a paralegal. Seeking more life/work balance, she joined the fledgling team where she put her problem solving skills to work. In the early days, she played every role and learned how to do all the jobs she would eventually hire people to do. Those years of experience helped her develop the empathy and business savvy required to be the strong leader she is today. Here Comes the Guide helps couples all across the country find the perfect wedding venue for them. Its business structure is an Employee Stock Ownership Plan, which provides employees with a certain percentage of shareholdings after they've worked with the company for one year. This structure creates a sense of buy-in for employees to help the company grow and increase in value. During the global shut down in 2020, possibly one of the greatest challenges for the wedding industry to date, Here Comes the Guide actually flourished. They focused on helping clients navigate the crisis, moved to a four-day work week, and adapted to meet the ever-changing needs of their clientele. Meredith attributes much of the company's success to their slow growth, grassroots approach that values the culture of the company over any quick profit plan. Main Topics How Meredith came to be a CEO (01:48) From paralegal work to a wedding venue start-up (04:15) The evolution of her role at Here Comes the Guide (08:35) Benefits of knowing how to do every job at the company (12:40) Systems and processing as a superpower (14:35) Employee stock ownership plan (ESOP) (17:00) How the company grew through the pandemic (19:50) Transitioning from print to virtual (24:20) The value of slow growth (28:40) Adopting a four-day work week (30:00)   Episode Linkshttps://www.herecomestheguide.com Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you'd like us to cover don't forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it's Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we've got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Many businesses would say they have a solid marketing strategy in place. But in reality, most of those companies don't have a systematic way to capture leads, follow up with them, and convert them into paying customers. And without that capability, “marketing” is more like a gamble than a sure-fire investment generating a return for the business.   In today's episode, J.J. and April talk with StoryBrand Certified Guide, David Lillard, about the importance of having a great lead magnet so you can build your email list. JJ, April, and David discuss how less than 5% of the clients they've ever worked with have had a solid lead generator in place and how they helped them fix that. Tune in now to get practical tips and ideas for a lead magnet you can use in your own business so you can stop gambling away your marketing dollars – and start using them where it counts.   Contact StoryBrand Certified Guide David Lillard directly at MarketingMadeSimple.com/David-Lillard.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Why do customers feel they are going to be screwed over by businesses they hire or use? How do you prove to the customer that you are one of the good “ones”?  The most successful businesses have figured out how to run an ethical business. Have you shown your community the role integrity plays in your small business? _____________________  

Learn how you can build up real estate cash flow to cover your expenses to travel or just be financially free just like Matt Amabile has done. Welcome to Pillars of Wealth Creation, where we talk about building financial freedom with a special focus in business and Real Estate. Follow along as Todd Dexheimer interviews top entrepreneurs, investors, advisers and coaches. Matt Amabile achieved financial freedom at 24 years old after pursuing his goal to be able to travel the world continuously. He went into supply chain logistics on the sales side after college. He leveraged his skills and was able to increase his income significantly by changing companies. Matt knew that he wanted to get into real estate. Soon after he graduated, he purchased a 4-plex and started house-hacking. This led to him making over $7,000 a month passively from small multifamily real estate deals. He continues to buy real estate and has set his goal for the next year is to start doing bigger 8 figure deals. 4 Pillars 1. Knowledge and education 2. Earn more and spend less 3. Go get experience 4. Scale from there Books: Building a StoryBrand by Donald Miller, The Almanack of Naval Ravikant by Eric Jorgenson You can connect with Matt on Facebook or Instagram @MattAmabile or the Financial Freedom Fast podcast Interested in coaching? Schedule a call with Todd at www.coachwithdex.com Connect with Pillars Of Wealth Creation on Facebook: www.facebook.com/PillarsofWealthCreation/ Subscribe to our email list at www.pillarsofwealthcreation.com Subscribe to our YouTube channel: www.youtube.com/c/PillarsOfWealthCreation

In part two of the discussion with independent filmmaker Stimson Snead, he shares what it takes to succeed in the film industry. His advice to younger generations seeking to pursue creative endeavors is to leverage your unique gifts and resources. Don't trust anyone who tries to sell you a one-size-fits-all formula for success because everyone walks a different path using their own tools and networks. Stimson's wisdom, gleaned from years of failed attempts that eventually led to profitable achievements, applies to business as well as artistic pursuits. Even though people often discuss business and art as separate entities, Stimson believes they can work together. Now directing his first feature film, Tim Travers and the Time Traveler's Paradox, he's leaning into both his mastery of logistics and his trademark sarcastic humor to bring this dream to fruition. It takes great skill to marry both the right and left hemispheres of the brain in one project. For those seeking creative expression through their business, take the lead from Snead and learn the necessary people skills required to lead your team well.      Main Topics Stimson's advice to aspiring filmmakers (01:40) Necessary skills for making art your business (05:00) First feature film (07:50) Developing the script for Tim Travers and the Time Traveler's Paradox (12:12) Building the film with score, color and effects (16:15) Process of distributing the film (21:20)   Episode Links https://stimsonsnead.com https://www.instagram.com/stimsonsnead  Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you'd like us to cover don't forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it's Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing.   --   One of the biggest requests we get at Marketing Made Simple is for us to review our listener's websites. Even when you use the StoryBrand framework, you want feedback from an expert so you know you've got it right! That's exactly why we have StoryBrand Certified Guides.   In today's episode, you get a behind-the-scenes look at a website transformation with StoryBrand Certified Guide, Amy Schutte, and business owner, Christie Wild. Christie is the founder and owner of WritersWhoRun.com, a small business helping people combine their love for running and writing. Christie needs help using the StoryBrand framework to transform her website, and you'll get to hear how Amy and J.J. help her do that. Tune in now to get insider tips for your own website!   Contact StoryBrand Certified Guide Amy Schutte directly at MarketingMadeSimple.com/Amy-Schutte.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand  

If you're a copywriter, content creator, or lover of Donald Miller's Building a StoryBrand—this episode is for you! This week we sat down with Cassie Tucker, a Marketing Strategist, Copywriter, Podcaster, and the Founder of CAMM Media to talk about her journey in the marketing industry and her passion for building marketing strategies for small business owners. Cassie walks us through her approach to getting to know her clients and their story, to ultimately infuse the essence of who they are across multiple channels through the power of copywriting! This is definitely an episode where you'll want to take notes. Tune in every week for new episodes where we help marketers and business owners stay in the know! About the Brick Media Podcast: This is the official podcast for Brick Media, an award-winning social media agency in Tampa, FL. We help marketers and business owners stay in the know. We do that by interviewing professionals in the marketing industry about current trends, career paths in marketing, social media strategies and much more! Thanks for being here. Get In Touch With Us! Instagram: https://www.instagram.com/brick_media Website: https://www.brickmediagroup.com Share with a friend or colleague. We appreciate you! - Produced by Brick Media Group LLC Recorded in sunny Tampa, FL - Check out our CEO's podcast, Brick By Brick with Jake Kurtz

Sometimes You Just Have to Fire Some Customers / Clients!  It's ok. Sometimes it is them, and sometimes it is you. But either way, they must go! Firing a customer can be very healthy for your business.  Many times, you will regain time, energy and money by letting them go and replacing them with new, healthier client/customer relationships. _____________________  

Stimson Snead is an award-winning film director and writer who brings his unique artistic perspective to various creative endeavors. In an industry notorious for its cutthroat culture, Snead has experienced many failures on his path to success as an independent filmmaker. But none of the creative or financial obstacles prevented him from stubbornly refusing to give up on his dream. As a visionary in his field, Snead's snarky persona and sardonic humor delight coworkers and audiences alike.Surrounded by talented creatives from childhood on, Snead's radio DJ father and singer/songwriter mother instilled in him a passion for production. Even though he knew storytelling was his dream, he spent several years after film school struggling with failed projects and a lack of financial stability. Finally he began interfacing with wealthy individuals who were interested in investing in his projects, which has made all the difference. Now with a blossoming career and his sights set on big screen Hollywood films, Snead's tenacity and determination continue to open doors into promising opportunities.  Main Topics Stimson's lifelong journey into creative expression and film (02:10) Dead ends at film school (07:05) Pulling the whole story together with directing (09:40) Support for the current writer's strike (13:15) Independent film vs. corporate Hollywood (15:20) Using failure as an impetus for growth (18:20) Financial successes and challenges (20:10) Choosing persistence in the face of obstacles (22:20)   Episode Linkshttps://stimsonsnead.com Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you'd like us to cover don't forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it's Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

With so many marketing tools and platforms out there, it's easy to feel overwhelmed on which ones to choose, and can quickly lead to overspending. On this episode of the High Performance Marketing Podcast we'll review the marketing technology stack every entrepreneur and small business needs. From email marketing to social media management to analytics, the right marketing technology stack can simplify your efforts to connect with your ideal customer, help you make the best use of your time, and make sure you're not overwhelming your marketing budget.

Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing.   --   Most businesses focus so much on how their website looks that they neglect opportunities to drive conversions. But a good website does both! Think about interior designers. When they redesign a living room, they aren't only thinking about aesthetics – they're thinking about functionality and the needs of the household. The same is true for your website. It should look and feel good, but it should also serve the needs of your business – sales!   In today's episode, J.J. and April talk with StoryBrand Certified Guide, Amy Schutte, about creating a website that feels undeniably like your brand but also gets results. You'll learn key aspects to creating a homepage that makes people feel good about being there – but also takes them on a journey to purchase from you. Tune in now to apply these tips to your homepage so you can drive more sales and serve more customers!   Contact StoryBrand Certified Guide Amy Schutte directly at MarketingMadeSimple.com/Amy-Schutte.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

One bad apple can spoil the bunch. One bad employee can be like a cancer in your business. The problem is, most of the time, it is our own fault. Let's talk about how to handle those bad employees and what are the most common reasons we as business owners, tend to make it worse.    _____________________  

In part two, leadership coach and vulnerability advocate Chris Meroff shares his four pillars for creating powerful teams through service-minded leadership. Many leaders want to begin by making swift decisions for the company as a whole. Chris believes that should be the last step and instead begins with casting visions of the future. The goal is to help others take ownership of their vision and to invest in people so that they invite your influence. This works both in business and in personal relationships. Paired with vision casting, the second pillar is consistently demonstrating empathy. Different from sympathy, empathy requires a slower, more intentionally present pace. Investing in people with compassion and understanding builds the necessary foundation for creating values-based teams.The third pillar of empowerment only works if leadership provides a clear road map developed through collaboration. Successful leaders encourage team members' soft skills that lead to stronger interpersonal connections in the workplace. The final pillar is judgment, meaning those in leadership take responsibility for making critical decisions for the team because they've earned their respect. Rather than taking an authoritarian approach, leaders with the most influence commit to consistent principles at both home and work, and wait for the invitation to offer their expertise. Each individual creates their own glass ceiling; the best way to break through is with openness, transparency, and the full integration of personal and professional values. Main Topics Choosing vulnerability in leadership (01:22) Vulnerability changes personal relationships (04:30) Vision casting to create ownership (07:40) Creating vision with a team (13:35) Slowing down with empathy vs. sympathy (16:30) Empowerment through soft skills (21:15) Executing judgment after earning authority (24:25) Balancing faith and hustle culture (26:45) Chris' current projects (29:30)   Episode Links https://chrismeroff.com https://the1thing.com/book https://www.jordanraynor.com/redeeming-your-time-retreat  Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you'd like us to cover don't forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it's Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

You're probably well aware that your business needs a niche. You've likely come across this term before and you may feel really confident about who or what your niche is. Or perhaps you're at a crossroads wondering if now is a good time to pivot into a new niche in order to revitalize your business. Regardless of where you're at in your journey, finding your niche is a must do in your business because it brings focus to your marketing and connects you with clients that are already looking for what you have to offer. But finding a niche isn't always easy to do.  On today's episode of the podcast I've got Todd Howard on the show. Todd is a Business Made Simple Coach and the founder of Grow a Niche Business. He's created a framework that helps business owners find their ideal niche so they can form a unique identity and stand out from the competition.

 Within the first seconds of seeing your website, visitors make the decision of whether they will stay or leave, affecting whether or not they will work with you. The StoryBrand Framework is an effective way of communicating on your website and other marketing channels. It is based off of the book Building a StoryBrand by Donald Miller which was later on developed into a course, then a certification.   My guest in this episode is Heather Frechette-Crowley, Founder and Principal of Root Marketing and certified StoryBrand guide.   “Your website is not about you, but for your client.” - Heather Frechette-Crowley   In this insightful discussion, we focus on the crucial elements of your website's home page. We delve into every feature, detail, and piece of information that should—and should not—be present. We explore essential components like the one-liner, header, call-to-action buttons, and more. And we will explore three key points: ●       How to make your client the hero ●       Using scarcity and limitations to communicate your message ●       Utilizing the power of clarity  “When we try to be clever or quirky, we sacrifice clarity.” - Heather Frechette-Crowley  Yes, your website is an excellent tool to build credibility and establish yourself as an authority in your field. However, its primary purpose is to help visitors determine if they want to work with you. By crafting your website with intention and utilizing the StoryBrand Framework, you create a platform that resonates with your audience and drives meaningful connections.  Tune in to this episode to gain invaluable insights and practical tips for building a compelling website that truly speaks to your clients and fosters lasting connections.   Connect with Heather Frechette-Crowley: Website Facebook Instagram LinkedIn   Connect with Sandra: Website  Learn more about your ad choices. Visit megaphone.fm/adchoices

Savvy entrepreneurs know that their brand is their most valuable asset, and they take great care in controlling it because they know if they don't, someone else will. In this episode, you'll discover the six essential steps for building and promoting a brand that your audience will consider their go-to choice for the service or product you provide. Listen to find out the elements of authenticity that will attract an audience, how to ensure you website immediately captures and builds visitors' trust, and the results-driven formula to use when developing an irresistible value proposition. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Article: “How to Build a Personal Brand (Complete Guide)” from Thinkific.com. ·      Book: Building a Story Brand by Donald Miller ·      Tool: answerthepublic.com We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   0:00     Introduction 0:54     Competition among brands 1:25     Brand control 2:18     Step 1: Build a foundation 4:22     Step 2: Choose a target audience 5:38     Step 3: Create an irresistible value proposition 7:21     Step 4: Optimize your personal website 10:55   Step 5: Create a content strategy 14:07   Step 6: Build a community 16:56   Action Item

One of the biggest requests we get at Marketing Made Simple is for us to review our listener's messaging. Even when you use the StoryBrand messaging framework, you want feedback from an expert so you know you've got it right! That's exactly why we have StoryBrand Certified Guides.   In today's episode, you get to eavesdrop on a marketing consultation with StoryBrand Certified Guide, Kris Jones, and business owner Kia Nystrom. Kia owns Nystrom Orchard (NystromOrchard.com) in Minnesota that hosts events and creates specialty pies for corporate gifting. Kia wants to clarify her message to reach a wider audience – and you'll get to hear a play-by-play conversation of Kris and J.J. helping her do just that. Tune in now to experience the magic of a StoryBrand Guide's approach to creating messaging so you can use it in your own business!   Contact StoryBrand Certified Guide Kris Jones directly at MarketingMadeSimple.com/Kris-Jones.   --   Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you'll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you'll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in September and includes…     Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison Collaboration and networking with Guides from across the country Hands-on training using StoryBrand's messaging and business growth frameworks   Spots to fill up quickly, so apply now before July 21 at StoryBrand.com/Guide.   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Are you raising capital but not reaching the right amount at the right time? In this episode, you'll learn the importance of knowing your perfect avatar as a syndicator, fund manager, or capital raiser. Close more deals and become a real estate rockstar by tuning in!   Key Takeaways to Listen for The biggest rookie mistake to avoid when raising capital The different types of target avatars for capital funding How to identify your perfect passive investor avatar    Resources mentioned in this episode Building a Story Brand by Donald Miller | Paperback and Hardcover   Connect with Us To learn more about partnering with us, visit our website at https://javierhinojo.com/ and www.allstatescapitalgroup.com, or send an email to admin@allstateseg.com.  Sign up to get our Free Apartment Due Diligence Checklist Template and Multifamily Calculator by visiting https://javierhinojo.com/free-tools/. To join Javier's Mastermind, go to https://javierhinojo.com/mastermind/ and to apply to his BDB Mastermind, see https://javierhinojo.com/mastermind/#apply_form and answer the form.   Follow Me on Social Media Facebook: Javier A Hinojo Jr. Facebook Group: Billion Dollar Multifamily and Commercial Real Estate YouTube Channel: Javier Hinojo Instagram: @javierhinojojr TikTok: @javierhinojojr Twitter: @JavierHinojoJr   The Naked Truth About Real Estate Investing on Spotify

One way to increase your sales is to get your customers to come back more often. What if you could spend 4-6 hours upfront setting up a tool that will reach out to your customers monthly for you? Very little time will be needed afterward other than to make sure it is working and add more customers to the funnel. Let's discuss.    Check Out Mailchimp – Click  . https://babolearning.com/mailchimp   _____________________  

CEO and serial entrepreneur Chris Meroff helps companies build an employee-centric culture where team members are valued for who they are, not just for what they contribute. A leadership coach, inspirational speaker, and best-selling author, Chris draws on his personal experiences from over 25  years in business. He began working in the family business where he built a strong foundation for account management and problem-solving systems. When he stepped out on his own in 2011 to start his own company, he learned valuable lessons through his successes and failures. When his friend and business partner resigned unexpectedly, Chris used the challenging time for self-reflection and personal growth. He shifted his management style from client-centered to focus more on the happiness and wellbeing of his employees. Throughout this process, he discovered the power of leading with vulnerability. He realized that many leaders struggle to share their challenging emotions, especially in a professional setting. From his own healing journey, Chris now utilizes powerful tools such as the Enneagram to help teams communicate and interact with empathy. This approach leads to happier employees and sustainable success.Main Topics Chris' love for rural Maine and Texas BBQ (01:55) Chris' early start in the family business (07:45) Building a sense of intrinsic value (10:55) Launching his own business (12:40) Organizational unity (14:45) Chris' business partner resigned unexpectedly (16:00) Using the Enneagram in business (17:45) Leading with empathy and vulnerability in relationships (23:27) Lack of vulnerability creates feelings of loneliness (27:00)   Episode Links https://chrismeroff.com https://enneagramuniverse.com  Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you'd like us to cover don't forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it's Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

Today I talk about Threads vs Reels and pair it with over a decade of entreprenuership while channeling the inner spirit of Mr. Feeney + Rafiki from The Lion King. This has everything to do with your ability to market your business believe it or not- tune in to see what I mean!   Mentioned in the episode: Donald Miller's "Building a Story Brand"  https://storybrand.com/about/    

A lot of businesses are confused about what it means to create a marketing message. Is it a tagline? A one-page document? Your brand story? But a true marketing message is none of these things. A great marketing message should tell your customers how you can solve their problem and make their life better. And there's no better way to create one than with StoryBrand's one-liner framework.   In today's episode, J.J. and April talk with StoryBrand Certified Guide and owner of Red Door Designs, Kris Jones, about her 5-step process to creating a great one-liner for any business. When you have a great one-liner, it makes the rest of your marketing strategy so much easier. Tune in now to learn how you can create the ultimate marketing message for your business in 5 simple steps!   Contact StoryBrand Certified Guide Kris Jones directly at MarketingMadeSimple.com/Kris-Jones.   --   Building your own marketing business can be hard and lonely — but it doesn't have to be. When you become a StoryBrand Certified Guide, you'll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you'll get ongoing support and training from our team and fellow Guides. The next StoryBrand Certification Training happening in September and includes…     Keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison Collaboration and networking with Guides from across the country Hands-on training using StoryBrand's messaging and business growth frameworks   Spots to fill up quickly, so apply now before July 21 at StoryBrand.com/Guide.   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Marty Markenson is the founder of Cavelit Creations and specializes in custom, branded GIFs.In this episode, Marty Markenson shares his insights on how Chat GPT empowers solopreneurs, the future of business with billion dollar companies having 0 employees, and how to automate Chat GPT with Zapier for GIF social media creation. As a solopreneur, Marty leverages AI to enhance his business operations. With the help of AI-powered tools, he can manage customer assistance without the need for a large team. By automating customer outreach through tools like JA Chat and DBT, Marty saves valuable time on customer support emails and product outreach. This allows him to focus more on marketing and product development, making his business more efficient.Marty points out that using AI provides an advantage to solo business owners by eliminating the overhead of managing a large team. AI tools like Chat GPT can be fine-tuned to understand the context of specific business situations. Initially, there might be a learning curve, but as the model is trained with more questions and information, it becomes smarter and better at providing accurate responses.Marty explores the different personas they've created within their Chat GPT programs. By training the AI to speak in various voices, they can tailor the chat responses to specific situations. This customization allows for strategic advice, email copywriting, and even emulating famous personalities like Donald Trump.Our host also demonstrates how Chat GPT can be used to find inspiration and generate content. By prompting the AI with specific requests, such as recurring revenue models or marketing packages based on renowned books like Donald Miller's "StoryBrand," Chat GPT can provide valuable insights and suggestions. It becomes a powerful tool for brainstorming and overcoming creative blocks.Furthermore, the episode highlights the potential for integrating Chat GPT with automation tools like Zapier. This combination enables seamless workflows and enhances productivity. Examples include automating email responses, creating Google files for podcast episodes, and integrating with project management platforms like Notion, Monday, or Trello.In conclusion, Marty and Mark discuss how AI tools like Chat GPT offer leverage, helping entrepreneurs work faster and smarter. While the AI doesn't do the work for you, it provides invaluable support, saving time and aiding problem-solving. By embracing AI early on, entrepreneurs can scale their businesses more efficiently and focus on growth.TakeawaysChat GPT empowers solopreneursThe next billion-dollar companies will have 0 employeesYou can automate Chat GPT with ZapierConnectMarty MarkensonWebsite: https://cavelit.com/Instagram: https://www.instagram.com/cavelitcreations/"Mark SavantLinkedIn: https://www.linkedin.com/in/mark-savant-ba777145Start your Podcast: https://marksavantmedia.comBuzzsprout: https://afterhoursentrepreneur.buzzsprout.com/1246622/12195177Support the show

Running a business doesn't have to be complicated. Many business owners miss this one critical habit that give your business an immediate boost of income, profits, and branding.  _____________________  

#691 If your business doesn't bring in enough cash, you can't help anyone. So how do you reverse engineer a big economic objective and build a profitable company around it? I'm very excited because returning to the show today is none other than Donald Miller, bestselling author of Building a StoryBrand. His book is one of my favorites of all time and one I'm always recommending here on the podcast. Donald is back to introduce us to his new book, How to Grow Your Small Business, his six-part framework to succeed and reach your financial goals! This interview highlights the vital aspects that determine the growth of your brand. We discuss everything from scaling a business with the right systems in place to the crucial principle of effective marketing. Donald also shares insights into hiring the right people to uplevel your company and mastering leadership. Listen in on this powerful conversation, and enjoy! Show notes and more at SmartPassiveIncome.com/session691.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.