Podcasts about storybrand

Attention is the name of the game in today's market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it's a funny meme, a strategic shoutout, or a well-timed post, the brands that win know how to seize the moment and jump into the spotlight. So how do you identify those moments and use them without sounding corny or out of touch?   In this week's episode, Don and Kyle unpack the power of real-time marketing using Nike's viral Scottie Scheffler post as a prime example. They contrast it with Skechers' missed opportunity and break down how brands can mine attention, play off cultural angst, and create moments people can't ignore. You'll learn how to identify what your audience cares about, how to speak their language, and how to turn attention into action. Listen in to discover how to make your brand impossible to overlook.   Nike's "The Verdict Is In" Post from May 18th 2025 referenced in the show.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don't say it clearly, it won't matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don't just have better products. They have better words. So how do you find the message that sticks?   In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate's viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!   Watch the Slate ad HERE for yourself.

Key Topics Covered:Louie's life before Biote: chronic pain, insulin injections, and emotional burnoutThe Biote breakthrough: How hormone pellets restored energy, strength, and mental clarityThe mind-body connection: How physical pain can cloud joy—and how healing can restore itBrooke's dual perspective: A provider and patient on a mission to change the way we ageHormones and healing: Why lab-driven, personalized care is the future of primary careLouie's transformation: From sepsis and retirement at 48 to hunting, walking, and thriving againThe mission: How Biote fits into the larger vision of Your Health to help people not just survive, but thriveFeatured Guests:Brooke Howard, FNP – Director of Biote at Your Health, Primary Care ProviderLouie McKenzie – Your Health patient and Biote success storyWhy It Matters:This episode isn't just about hormone therapy—it's about hope, personalized care, and rediscovering what it means to feel truly alive again. www.YourHealth.Org

In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don't say it clearly, it won't matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don't just have better products. They have better words. So how do you find the message that sticks?   In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate's viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!   Watch the Slate ad HERE for yourself.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --       Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?   In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Did you like the episode? Send me a text and let me know!!Top Marketing Strategies for New Entrepreneurs with AI InsightsIn this episode of 'Business Conversations with Pi,' host Skoob and AI co-host Pi, created by Anthropic, delve into essential marketing strategies for new entrepreneurs. They discuss effective techniques such as content marketing, social media engagement, influencer partnerships, email marketing, and paid advertising. The conversation highlights cost-effective options for those on a budget and recommends valuable marketing books. Tune in for actionable advice to turn your startup dreams into reality.#EntrepreneurshipTips#StartupMarketing#ContentMarketing#SocialMediaMarketing#BusinessGrowth#NewEntrepreneur#MarketingStrategies#SmallBusinessTips#DigitalMarketing#BusinessPodcast 

Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?   In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Struggling to profitable—sounds like a dream, right? But for one badass business owner, it became reality.

If every client engagement feels bespoke, it's time to rethink your approach. Anna shares why creating a signature process for experts is the secret to growing sustainably — with clarity, confidence, and client trust. Key takeaways: Clients Buy Your Method, Not Your Minutes Learn why shifting from selling bespoke hours to a clearly defined process instantly boosts your confidence, value, and client trust. Turn Expertise Into Intellectual Property (IP) Discover how to uncover and articulate your signature way of working, making it a cornerstone for scalable, sustainable growth—no legal jargon required. The Power of a Signature Process A well-crafted method not only streamlines client delivery but also enhances pricing, enables you to delegate, and supports new offers like group programmes or licensing. Simple Over Complex The most effective frameworks are clear, easy to remember, and flexible enough for real-world client work—plus, they set you apart as a thought leader. Ready-Made Frameworks in Popular Practice Get inspired by examples like Brené Brown's Daring Leadership, Donald Miller's StoryBrand, and Anna's own 5 Pillars and Intentional Business Triad. Tired of reinventing the wheel for every client? If you're ready to grow your expert business in a smarter, more sustainable way, it's time to stop selling your time, and start owning your method. Inside the Business Accelerator, you'll get the strategic support and clear structure you need to build a business that works for you - with intentional growth, sustainable offers, and your own signature process at the core. Apply now at onestepoutside.com/accelerate

In this episode of (insert podcast name here) host Josh Taylor, Chief Marketing Officer at OptSpot, sits down with Donald Miller, CEO of StoryBrand, to discuss how car wash owners can transform their marketing strategies by clarifying their messaging. Miller explains how businesses can position themselves as guides rather than heroes in their customers' journeys. The conversation covers actionable strategies for increasing customer engagement, boosting retention, and driving revenue.Josh Taylor is a marketing strategist dedicated to helping car wash owners grow their businesses through automated customer retention and engagement tools. As a certified StoryBrand expert, he specializes in turning complex marketing messages into simple, high-converting campaigns.Donald Miller is a New York Times bestselling author and marketing expert who has helped brands like Ford, Chick-fil-A, and Intel clarify their messaging and increase revenue. His books include Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. Through StoryBrand, he has helped thousands of business owners cut through the noise and connect with customers.Key TakeawaysThe StoryBrand Framework: Shifting Your MessagingDonald Miller explains how most businesses make the mistake of positioning themselves as the hero instead of the guide.Customers want to be the hero of their own story—your brand should support and empower them.When your messaging focuses on solving customer problems, it builds trust and increases sales.Affirmation Calls to Action: Go Beyond “Join Now”Standard Calls to Actions like "Sign Up" or "Buy Now" aren't enough.Affirmation Calls to Action reinforce the transformation customers will experience, making them more likely to take action.Example: Instead of “Join Today,” try “Start Driving a Cleaner Car Today.”Affirm why washing their car with you was a good ideaValue Stacking: Make Your Offer IrresistibleClearly communicate why your car wash is worth choosing.Layer multiple benefits in your messaging—price, convenience, time savings, and customer experience.The more value you highlight, the more compelling your offer becomes. Tell your customer's story, not yours. It's not the car wash they want…it's the clean car.Clarity is Key: Make Your Marketing SimpleIf your messaging is confusing, you're losing customers.Keep your marketing clear, concise, and repeatable so customers instantly understand what you offer.Training Your Team: Messaging Consistency MattersYour team needs to use the right language when talking to customers.Miller suggests using a simple incentive, like giving team members a dollar each time they use the new messaging.The goal: Create a unified, effective brand voice across all customer touchpoints.

In this episode of The Friday Habit, Mark sits down with Steve Van Diest, President of Acumen's Front Range region, to unpack the highs and lows of his entrepreneurial journey. From founding a thriving mattress business to launching a customizable pillow company, Steve's path has been anything but linear.Steve candidly shares his experiences with burnout, making costly business decisions, and the challenges of building a healthy company culture. He opens up about the turning points that led him to give away a profitable business and the lessons he now imparts to other business owners through his work at Acumen.Key Takeaways:Burnout Isn't Just a Buzzword: Steve reflects on how ignoring signs of burnout led to poor decisions and how he's learned to identify and address it earlier.Trust, But Verify: The consequences of partnering without proper agreements and how a lack of structure nearly cost Steve his business.Building a Culture of Transparency: Why Steve prioritized hiring people with strong values over sales experience and how that shaped his company's identity.The Power of Community: How being part of a peer advisory group transformed Steve's approach to business – and why every entrepreneur should seek out similar connections.Connect with Steve:Website: Acumen ImpactLinkedIn: Steve Van DiestLearn More:Visit TheFridayHabit.com for show notes, resources, and to download the guide on working on your business rather than in it.Stay Connected:Subscribe to The Friday Habit for more real-life business lessons, candid conversations, and actionable strategies to elevate your entrepreneurial journey.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that break through from the ones that disappear. Magic Spoon didn't invent cereal, they just told a better story: one where protein replaces sugar, and taste isn't sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did?   In this episode, Don and Kyle break down the marketing genius behind Magic Spoon's rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand's real enemy and position your product so it's instantly understood.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

De retail in Nederland floreert - maar alleen als je het op de juiste manier aanpakt. In deze aflevering van de StoryBrand podcast deelt Vincent de Kok waarom speciaalzaken het juist wél goed doen, terwijl grote ketens worstelen.In deze aflevering is Vincent de Kok te gast, algemeen directeur bij GMS Group Benelux. Vincent heeft een diepgewortelde passie voor retail, voortkomend uit zijn jeugd in een bakkersfamilie met tien kinderen. Met GMS helpt hij speciaalzaken in Nederland om succesvol te zijn door hen te laten focussen op wat écht belangrijk is - niet alleen de producten, maar vooral de klantervaring en het ondernemerschap. In dit boeiende gesprek deelt hij inzichten over waarom sommige retailers floreren terwijl anderen achterblijven.De belangrijkste gespreksonderwerpenWaarom het slecht gaat met ketens, maar speciaalzaken juist groeienHet belang van een warm welkom en persoonlijke aandacht in de winkelervaringHoe GMS speciaalzaken ondersteunt door verder te kijken dan alleen inkoopDe grote uitdaging van bedrijfsopvolging in de retailbrancheHet verschil tussen 'detaillisten' en echte ondernemers in de retailWaarom een goede locatie niet zaligmakend is zonder de juiste energieHet belang van doelen stellen en elke dag beter willen wordenDe impact van hoge parkeertarieven op de toegankelijkheid van winkelstratenHoe Vincent persoonlijk betrokken blijft door regelmatig mee te draaien in winkelsRelevante links en bronnenVincents LinkedInWebsite van GMS Group BeneluxOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025.Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that break through from the ones that disappear. Magic Spoon didn't invent cereal, they just told a better story: one where protein replaces sugar, and taste isn't sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did?   In this episode, Don and Kyle break down the marketing genius behind Magic Spoon's rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand's real enemy and position your product so it's instantly understood.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Are you constantly saying, “I'm just not a numbers person”?

In this powerful episode of The Pilates Business Podcast, host Seran Glanfield is joined by digital marketing strategist and certified StoryBrand guide, Jennifer Orechwa of Salt Marketing, to tackle one of the biggest frustrations boutique fitness studio owners face: why your marketing efforts aren't converting.If you've ever felt like you're doing all the things — posting on Instagram, sending emails, even dabbling on TikTok — but still not seeing consistent leads or clients converting… you're not alone. This episode breaks down exactly why that's happening and introduces the StoryBrand framework — a strategic, human-centered marketing method that simplifies your message and positions your studio as the guide, not the hero.✅ If you're overwhelmed by marketing, unsure how to communicate your value, or just want a more strategic, effective approach — this episode is your game-changer.

In this episode of the Travis Makes Money podcast, we're diving into some powerful highlights from my conversation with bestselling author and business consultant Donald Miller—originally featured on my other show, Travis Makes Friends. Donald is the author of Building a StoryBrand, one of the most influential branding books of all time. He's worked with Fortune 500 companies, consulted for the NSA, and helped countless businesses double their revenue using simple but effective messaging strategies. In this episode, we pull clips from our chat that focus specifically on money, business growth, writing, branding, and even AI's role in the future of marketing. We cover: How Building a StoryBrand sold over 1 million copies A company that grew revenue by 98% with just one tagline tweak Why clarity in your message is the key to making money The future of branding in an AI-driven world And much more from one of the most insightful business minds out there

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!     --     Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash was instant. In a world where loyalty is fragile and expectations are sky-high, even the best brands can stumble if they don't communicate the right way. So what happens when a company known for brilliant messaging gets it wrong?   In this week's episode, Don and Kyle unpack the marketing brilliance that made Southwest an iconic brand and why their latest messaging misstep is such a big deal. They reveal how Southwest's playful, people-first branding created an unbeatable bond with customers, and how this new shift risks breaking that trust. You'll learn what Southwest could have done differently, why your messaging must evolve without abandoning what made you great, and how to communicate tough changes without losing customer loyalty. Tune in to find out how even a beloved brand can slip and how you can avoid making the same mistake.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode, I was lucky enough to interview Christian Espinosa, founder and CEO of Blue Goat Cyber.Christian shares his experience of growing up in poverty with an unstable home life, seeking structure in the Air Force, and eventually transitioning from a successful freelancing career to launching his first company, Alpine Security. Christian explains that boredom and the desire for growth pushed him to scale his business, which involved convincing long-time clients to trust his growing team. Despite early challenges, he successfully built and sold Alpine to Cerberus Sentinel during the pandemic—a decision driven by burnout and what he felt were signs from the universe.After the sale, a serious health scare prompted Christian to reassess his path. Recovering from blood clots and reflecting on how a medical device saved his life, he founded Blue Goat Cyber with a mission to secure medical technologies. Drawing on earlier industry experience, he strategically niched the company to focus on medical device cybersecurity, guided by FDA mandates and a clear understanding of the market's pain points. Christian talks about reactivating old contacts, leveraging past partnerships, and using tools like StoryBrand to refine messaging and positioning. Discover Christian Espinosa's story of resilience, reinvention, and finding purpose in solving critical problems that matter in this episode of The First Customer!Guest Info:Blue Goat Cyberhttps://bluegoatcyber.comChristian Espinosa's LinkedInhttps://www.linkedin.com/in/christianespinosa/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

In this episode of Monday Meeting, host Kendall Hotchkiss leads an open discussion exploring the nuances of identity and branding in motion design.This episode includes:Insights on when to refresh your brand identity, explaining that small tweaks like copywriting adjustments or logo refreshes can be made without a complete rebrand when targeting a new audienceThe importance of aligning your brand with your core values and using experimentation to find what works for your audienceDiscussion about creating a comprehensive branding style guide with colors, fonts, and voice tone for professional client communicationThe concept of "Story Brand" as a resource for developing brand identity beyond just visuals  Exploration of brand archetypes and how they can be used to position yourself in the marketplace  The difference between personal branding and client branding, emphasizing the importance of authenticity and storytelling in bothAdvice on navigating multiple specialties and interests as a creative without diluting your personal brandTips for freelancers on approaching client communications authentically while speaking their language.Next week's guest is still being confirmed. The Monday Meeting newsletter will be published later this month with opportunities for listener spotlights and community participation. Visit MondayMeeting.org for this episode and other insightful conversations from the motion design community!SHOW NOTES:⁠⁠⁠Monday Meeting Patreon⁠⁠⁠⁠⁠⁠Monday Meeting Discord⁠⁠⁠⁠⁠⁠MondayMeeting LinkedIn⁠⁠⁠⁠⁠⁠MondayMeeting Instagram⁠⁠⁠⁠⁠⁠MondayMeeting Bluesky⁠⁠⁠⁠⁠⁠MondayMeeting Newsletter⁠The Brief CollectiveStorybrandDash Bash 2023 Macaela VanderMost PresentationCreator Science episode (Chase Jarvis) Creator Science episode (Successor Question)BlinkMyBrainDash Bash 2023 Ariel Costa PresentationKon's WebsiteF9 Collective (Wednesday 9:30am MT) Talk with Ryan SummersSNL Skit about US Metrics

Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash was instant. In a world where loyalty is fragile and expectations are sky-high, even the best brands can stumble if they don't communicate the right way. So what happens when a company known for brilliant messaging gets it wrong?   In this week's episode, Don and Kyle unpack the marketing brilliance that made Southwest an iconic brand and why their latest messaging misstep is such a big deal. They reveal how Southwest's playful, people-first branding created an unbeatable bond with customers, and how this new shift risks breaking that trust. You'll learn what Southwest could have done differently, why your messaging must evolve without abandoning what made you great, and how to communicate tough changes without losing customer loyalty. Tune in to find out how even a beloved brand can slip and how you can avoid making the same mistake.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Are you running your business like a pro… or like a hot mess express?

In this episode, Dr. Manning shares some key takeaways from the 2025 PECAA Annual Meeting and the power of storytelling. Key takeaways:Humans are far more likely to remember details, facts, and information when they're wrapped in a story v. just shared individually. In fact, facts are up to 22x more likely to be remembered when they're wrapped into a narrative than shared individually.Humans primarily make decisions in the right hemisphere of the brain - tapping into more of the emotional creative side - and then it reaches the left hemisphere where we use logic and rational thinking to justify the decision. If we only lead with the logical and rationality with our patients, we miss the most critical aspects of their decision making process.There are multiple ways of crafting a story but two of them work really well in business - the PIxar method and the Storybrand method.Story provides extra significance and value to the products you sell. In 2009, two journalists purchased 100 random useless items for a total of $129.  They listed the items on eBay and had writers craft a story for the item itself. In the end, they were able to sell the items for more than $3,600 all due to the value a customer associated with the item due to its story.Practice Advantage Reading List** Don't miss out on an extra $10 rebate for all commercial VSP Eye Exams this year! Earn up to an additional $60,000 in 2025 just by taking great care of patients. Visit www.pecaaexamrebate.com now!**

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren't beautiful, they weren't clever, but they were unforgettable. So why do so many businesses avoid this approach? Because we assume our customers want sophistication, when what they really need is a message that's crystal clear and easy to remember. If your ad gets ignored, it doesn't matter how gorgeous it is.   In this week's episode, hosts Donald Miller and Kyle Reed discuss the genius behind annoying marketing campaigns like HeadOn, Chia Pet, and the George Foreman Grill. You'll learn why these seemingly ridiculous ads worked, how they used repetition and simplicity to dominate attention, and what you can take away to sharpen your own message. Tune in to learn how to make your marketing stick no matter how simple (or obnoxious) it may seem.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Download Dr. J.J.'s one-liner template here: https://trybta.com/DL214To learn more about Breakthrough Academy, click here: https://trybta.com/EP214 Today we're interviewing the one and only Dr. J.J. Peterson, Head of Storybrand and co-author of Marketing Made Simple, which sold over a million copies worldwide.Dr. J.J. has helped thousands of businesses clarify their message by using a storytelling framework as old as time. Plus, we found out before we started recording that he actually has a contracting background. His family ran a concrete business when he was growing up, so he REALLY gets the challenges you're all facing.Today's conversation is all about how to apply the seven-part Storybrand framework to a contracting business. How to position your customer as the hero of your story so you can become their trusted guide.Episode Highlights:Get an overview of the Storybrand framework from someone who has implemented it into thousands of businesses.Learn how to apply each of the seven parts of a Storybrand to a roofing, painting, landscaping, construction, electrical, plumbing or home services business, with examples.Understand why it is so critical that you keep your message simple, and why so many businesses get this wrong.00:00-Intro01:43-About Dr. J.J.'s background in contracting and storytelling06:46-Why is story so important to marketing?17:17-The messaging sweet spot: too vague vs. too complex19:03-The 7-Part StoryBrand Framework: Contracting Edition24:20-Step 1: What does your customer want?25:16-Step 2: What problem does your customer face?32:57-Step 3: How do you position yourself as their guide?35:47-Step 4: What's the plan?38:21-Step 5: The call to action38:50-Step 6/7: What does success/failure look like for your customer?41:12-Danny's example, Dr. J.J.'s feedback49:12-How to get the info you need from your customer53:39-Most common Storybrand mistakes57:54-Signs your messaging is working01:00:47-About Dr. J.J.'s one-liner template

In this solo episode, Kerri Roberts unpacks what it truly means to pivot in business. Drawing from her own entrepreneurial experiences in HR consulting, she outlines the moments when complexity signals it's time to evolve your offerings. With a focus on clarity, sustainable growth, and team alignment, Kerri offers frameworks to help business owners simplify their strategy, improve team dynamics, and better serve their ideal clients. Whether you're navigating uncertainty or proactively refining your business model, this episode gives you actionable insights to guide your next move. Tune in to Hear:How to identify the signs your business model is no longer serving youWhy complexity in offerings can cause confusion for both clients and team membersThe power of clarity in scaling your servicesStrategies for defining your ideal client and tailoring your packagesWhy simplifying doesn't mean doing less—it means doing what matters mostWays to reclaim your time through smart delegationThe value of conducting regular business model auditsWhy embracing chaos often precedes breakthrough growth Buy Back Your Time: https://amzn.to/4ll5tzh  Donald Miller – so here are a few of his books: Building a Story Brand https://amzn.to/3R4G5Qz Coach Builder https://amzn.to/3XRgTRn Free Guide: 5-Point Performance Review Scale Join Our Weekly Newsletter (Business) Join Our Weekly Newsletter (Women) Follow on Instagram: @dontwastethechaos Watch on YouTube: Don't Waste the Chaos Podcast Visit Website

Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren't beautiful, they weren't clever, but they were unforgettable. So why do so many businesses avoid this approach? Because we assume our customers want sophistication, when what they really need is a message that's crystal clear and easy to remember. If your ad gets ignored, it doesn't matter how gorgeous it is.   In this week's episode, hosts Donald Miller and Kyle Reed discuss the genius behind annoying marketing campaigns like HeadOn, Chia Pet, and the George Foreman Grill. You'll learn why these seemingly ridiculous ads worked, how they used repetition and simplicity to dominate attention, and what you can take away to sharpen your own message. Tune in to learn how to make your marketing stick no matter how simple (or obnoxious) it may seem.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Let's face it, you set out to build a business, but the question is, did you create that business or just a job? Time to discuss what track you are on and what are some things you can do to ensure you build a business and not just a job.  ______   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Welcome to episode #981 of Six Pixels of Separation - The ThinkersOne Podcast. Donald Miller is one of the most influential voices in modern marketing - a bestselling author, business strategist, and the creative force behind StoryBrand (a framework that has reshaped how leaders and organizations communicate). In our conversation, Donald breaks down the timeless power of story and why clarity - not cleverness - is the most underrated competitive advantage in business today. His new book, Building a StoryBrand 2.0 - Clarify Your Message So Customers Will Listen, expands on his original seven-part storytelling framework with sharper tools and practical applications for the modern marketer. Donald is also the author of several bestselling books, including the spiritual memoir Blue Like Jazz, the personal development reflection Scary Close, and A Million Miles In A Thousand Years (loved that one!), alongside business classics like Marketing Made Simple, Business Made Simple, Coach Builder, How to Grow Your Small Business, which have collectively shaped how individuals and organizations think about story, purpose, and growth. We explore why curiosity is the secret starting point in every great customer journey, how AI is accelerating both efficiency and confusion in marketing, and why simple messages are often the hardest to write. Donald also opens up about the creative process behind writing, how to chase ideas worth finishing, and why businesses fail not from a lack of creativity - but from poor communication. Whether you're leading a brand, launching a product, or refining your personal pitch, this conversation is a masterclass in messaging. Enjoy the conversation... Running time: 55:49. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on X. Here is my conversation with Donald Miller. Building a StoryBrand 2.0 - Clarify Your Message So Customers Will Listen. StoryBrand. Marketing Made Simple. Business Made Simple. Coach Builder. How to Grow Your Small Business. Blue Like Jazz. Scary Close. A Million Miles In A Thousand Years. Follow Donald on X. Follow Donald on Instagram. Follow Donald on LinkedIn. Chapters: (00:00) - The Power of Storytelling in Branding. (12:46) - Understanding Consumer Relationships with Brands. (26:02) - The Art and Science of Effective Marketing. (29:00) - The Ineffectiveness of Modern Advertising. (32:42) - The Importance of Clarity in Messaging. (36:46) - The Role of Creativity in Marketing. (41:15) - The Impact of AI on Marketing. (46:24) - The Future of Marketing and Strategy. (49:45) - The Creative Process and Writing Books.

“Every business owner, if they take the time to really craft a powerful message and do that foundational work of getting clear on how they tell their story, can then repurpose that story.” –Kris JonesDo you freeze when you have to write about your own business or tell someone what you do? Kris Jones, StoryBrand guide and Founder of Red Door Designs, explains why and what we can do about it.The two main problems are that we're too close to our business and can't see it clearly and we're experts on what we do, but our clients aren't. We need to understand where our potential clients are and meet them there.Getting an outside perspective helps a lot, but can also learn to mine your own story for gold and clear the clutter.We talk about: Making potential clients the hero of the storyBuilding trust and resonance firstCrafting a powerful story and how to repurpose itNot being active everywhere — making your website the center of your business and choosing 2–3 other things that are fun for youNot outsourcing your own voice, but getting a guideHow much can change when you dial in your storyABOUT KRISKris Jones is a StoryBrand guide & Founder of Red Door Designs. Mentored by the Author of Building a StoryBrand - Donald Miller himself & with over 23 years of experience and clients like Nike & Adidas under her belt, she is extremely passionate about helping coaches & service providers replace all of their marketing with a single story, so they can multiply their revenue and focus on what they do best.Kris has been able to achieve incredible transformations for her clients, including increased revenue by 300%, record-breaking lead calls and clients booked, scaling from 30k months to 300k months, charging 6x more for the same service. Kris believes that writing copy for your own business doesn't have to feel like torture. In fact, once you know how to tell a compelling story, it can actually be fast, easy and fun.LINKShttps://www.reddoordesigns.com/https://www.reddoordesigns.com/free-resourcesInstagram: https://www.instagram.com/reddoordesign/Facebook:https://www.facebook.com/reddoorportland/?fref=tsLinkedin: https://www.linkedin.com/in/reddoordesigns/Youtube: https://www.youtube.com/@reddoordesignDOABLE CHANGESAt the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action. Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it. Here are three Doable Changes from this conversation:GET A NEW PERSPECTIVE. Try reading your copy with a potential client's eyes. Where are you writing from expertise instead of their perspective? What do clients actually say to you when you talk to them? What do you say that resonates when you talk to people? Is that language (not just the idea) in your web copy? If you are struggling, ask for...

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   If your marketing isn't working, it's probably because you're not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that's too vague. When that happens, customers stop listening. But when you finally address the problem that makes your customers say “yep, that's me!”, sales start to climb. That's what Airbnb just nailed with their new messaging campaign. So, how do you figure out the exact problem your business solves in a way that drives real results?   In this episode, Don and Kyle break down Airbnb's latest messaging campaign and why it hits the mark so effectively. They unpack the brilliance behind how Airbnb redefined the problem it solves and how you can apply the same strategy to your own business. You'll learn a simple way to clarify the problem your customer actually cares about and how to build an effective messaging campaign around it. Listen in for strategic tips on how to get sharper messaging and more customer engagement.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Dr. JJ Peterson joins Everyday Practices to unpack how today's best brands cut through the noise with story. If your practice marketing isn't converting, this episode explains why—and what to do about it. From empathy to testimonials, websites to front desk scripts, learn what great brands get right.

In today's episode, I'm joined by Dustin Riechmann, the founder of Seven Figure Leap. Dustin shares how he grew his business from the ground up to nearly a million dollars in just a few short years—all by strategically using podcast guesting and “serve calls” to attract his ideal clients.We dive into his unique five-step framework for podcast guesting that actually gets results, plus the powerful role mastermind groups played in his growth. Dustin also shares insights from his experience as a certified StoryBrand guide and how building strong relationships (and getting clear on your message) can truly move the needle in your business.If you're growing a high-ticket program or group coaching offer, this episode is packed with practical strategies you'll want to implement right away.Listen to the full episode to hear:How Dustin used podcast guesting to grow his business to nearly $1MThe five-step framework for getting real results from podcast interviewsWhy “serve calls” are a powerful strategy for attracting high-ticket clientsThe role of mastermind groups and strong relationships in business growthFREE Resources to Grow Your Online Business:Learn more about Dustin: https://7figureleap.com/The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Have you ever slogged through writing a sales page on your website thinking, "This is the one; it's going to work!" And crickets. Nothing seems to stick. If you run a business and you have a website, you know what I'm talking about. Kris Jones will explain exactly why that's happening and what you can do to fix it. StoryBrand's Donald Miller hand-selected Kris as a mentee. She's cracked the code on turning expertise into sales. She helps coaches and consultants scale from $30,000 to $300,000 months using her signature storytelling system, proving that you don't need endless content or complicated funnels to attract premium clients – just one story told very well. "My heart's always been with that self-employed business owner, the small business, the solopreneur, the people that are really also on the planet doing the work that they're meant to do, right, that are really aligned with their purpose," says Kris. "Those are the people that I like to help. And those are the people that really can benefit the most from telling a really powerful story." When you apply a story to your website, people recognize that you're somebody they can really trust. It's important that the story you're telling them doesn't pressure them to take action but inspires them to take that next step of wanting to work with you. "Our environment has changed a lot as far as the digital world that we live in, but we are all wired for story, and that is never going to change," says Kris. Kris says the biggest mistake people make on their websites is making themselves the hero of their story. She likens it to meeting someone for a quick coffee date—you sit down and connect with them first, then check in with where they are. You wouldn't sit down and say, "I just had a flood at my house, and this is the best plumber, and you should work with this plumber!" They don't have any plumbing issues. Take the time to connect with them first.  In your website copy, you want to let people know that they matter and understand what is going on in their lives before you start talking about yourself and the problems you solve. The call to action needs to be a natural next step in working with you. She says many people offer a "learn more" call—nobody wants to "learn more." People don't want to have to go to multiple pages to gather the information they need. Kris suggests a one-page homepage format, which allows users to scroll. It's a comfortable and natural mobile design. It also allows the story to unfold and provides all the information rather than siloing your website's copy on different pages, such as services or testimonials. Changing pages requires more effort than the scrolling motion. Another common website mistake is designing the page as an afterthought. The design components need to bring your story to life and align with it. Our brains process visuals so fast.  Photographs are so powerful. Instead of having pictures of ourselves, show the client in their happy, successful state. Shift the lens to make your clients the hero of your story through both words and visuals.  "When you're the hero of your own story, you kick a potential client out of your story," says Kris. That's the most powerful way to create that connection on your website—really articulate their problem. Clients then feel seen, heard, validated, and not alone. Most importantly, when we articulate their problem well, they feel like we are the best ones to solve it, says Kris. "The way that I see a lot of people doing this wrong is that they take this opportunity to talk about features of the work they do, which is actually talking about yourself," says Kris. "We really want to answer that question that they have in their brain when they land on their website. They're asking three important questions: What's in it for me? What's in it for me? And what's in it for me?"   Connect with guest Kris Jones: From Click to Client: https://www.reddoordesigns.com/book How to Write Compelling Copy in 5 Minutes: https://www.reddoordesigns.com/free-resources Building a Story Brand Book: https://amzn.to/3P4JYUE    Other GoG episodes you might want to check out:   How to Write Sales Copy That Sells: https://sarahwalton.com/how-to-write-sales-copy/    Storytelling, Sharing With Clients and Taylor Swift: https://sarahwalton.com/sharing-your-story/    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton   Thank you so much for listening. I'm so honored that you're here, and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom and clicking “Write a review.” Then, we'll get to inspire even more people! (If you're not sure how to leave a review, you can watch this quick tutorial.)   #WebFlow #WebSuccess #HowtoStartaBusiness #WebDesign #AskExpert #WomenInBusiness #SalesCoach #IntuitiveBusinessCoach

Check it out! Host David DeCelle interviews Craig Butler, Chief Growth Officer at True Independence, about business development and sales strategies. True Independence, which recently merged with Sanctuary Wealth, manages $45 billion in assets with 120 advisors. Craig emphasizes the importance of differentiating in a crowded market, offering comprehensive business services including compliance, marketing, and technology support. He highlights the need for advisors to transition from practices to businesses, suggesting tools like EOS and business valuations to assess and improve operations. Craig also recommends Donald Miller's "Building a StoryBrand" for effective client engagement.   Connect with Craig:   Website: https://www.tru-ind.com/ LinkedIn: https://www.linkedin.com/company/tru-independence/   About the Model FA Podcast   The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.    Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you'd love to see covered.    Our Team: President of Model FA, David DeCelle   If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.

If your marketing isn't working, it's probably because you're not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that's too vague. When that happens, customers stop listening. But when you finally address the problem that makes your customers say “yep, that's me!”, sales start to climb. That's what Airbnb just nailed with their new messaging campaign. So, how do you figure out the exact problem your business solves in a way that drives real results?   In this episode, Don and Kyle break down Airbnb's latest messaging campaign and why it hits the mark so effectively. They unpack the brilliance behind how Airbnb redefined the problem it solves and how you can apply the same strategy to your own business. You'll learn a simple way to clarify the problem your customer actually cares about and how to build an effective messaging campaign around it. Listen in for strategic tips on how to get sharper messaging and more customer engagement.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazonor wherever you buy books!

Confused on what cash basis and accrual basis means in your bookkeeping system? Most small business owners do not know the difference so let's take a closer look at why your report might be showing different numbers. ______   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Flute 360 | Episode 324: “Market Your Magic – Sharing Your Creative Work with Confidence” (Part 6) How do you share your creative or musical work with the world…without feeling awkward, salesy, or unsure of yourself? In this powerful episode, Heidi flips the script on what it means to market your music. Whether you're an educator with a new teaching method, a performer launching a tour, or a creator with a flute course, you'll learn how to approach marketing as an extension of your artistic voice—not a departure from it. Filled with relatable stories, practical insights, and a call to reclaim your confidence, this episode is a must-listen for flutists ready to shine a light on their gifts. Main Points: Redefining marketing as a soulful, service-based connection—not just a sales tool. Why so many flutists freeze when it's time to share their work, and how to overcome it. Top books and podcasts to help you build your marketing toolkit. How shifting your mindset from “selling” to “inviting” changes everything. Why clarity and confidence matter in both entrepreneurship and academia. Just For You! You've put in the hours, the heart, and the hustle—now it's time to get the support you need to bring your work to life with confidence. Through April 30, you can purchase a special bundle of four private coaching calls with Dr. Heidi Kay Begay and receive $200 off. These are not group sessions. This is your personalized time—just you and Heidi—unpacking your ideas and mapping out a plan for real artistic and financial progress. Whether you need help launching your flute course, preparing for an interview, rebranding your studio, or packaging your creative idea, these calls are designed to get you results. You set the pace and schedule your calls through spring and summer. Don't let self-doubt, unclear strategy, or burnout delay your dream any longer. Let's work together to get your music—and message—out into the world with boldness and clarity. Resources: Books mentioned: This is Marketing by Seth Godin Building a StoryBrand by Donald Miller Marketing Made Simple by Donald Miller & Dr. J.J. Peterson Podcasts recommended: Online Marketing Made Easy by Amy Porterfield The Jasmine Star Show by Jasmine Star Follow Heidi! Follow Flute 360 via TikTok! Follow Flute 360 via Instagram! Follow Flute 360 via Twitter! Follow Flute 360 via LinkedIn! Follow Flute 360 via Facebook! Subscribe to the Flute 360's YouTube Channel! Join the Flute 360 Newsletter! Join the Flute 360 Family's Facebook Private Group! Join the Flute 360's Accelerator Program Here! The next session is 04/26/25! TIER 1 for $37 TIER 2 for $67 TIER 3 for $97

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   If you followed every piece of advice out there about your ideal morning routine, you'd probably spend eight hours every day doing mindfulness excercises and supplements and journaling and workouts and cold plunges and more. But morning routines can be both easy AND effective if you identify the right mission for your life. In this episode, Kyle Reed and Donald Miller break down a new way to approach your morning routine—one that actually fits the demands of 2025. Whether you're a high-performing entrepreneur, a working parent, or just trying to get your act together before 9am, this conversation is packed with practical strategies, unexpected insights, and a fresh mindset shift. You'll learn:   • Why most morning routines fail (and what to do instead) • How to reverse-engineer your day for better mornings • The role of intention, simplicity, and rhythm in a sustainable routine • What Kyle and Don are doing differently this year—and why it's working   If you've struggled with consistency, motivation, or just hate mornings altogether, this episode will help you build a routine that serves your real life—not some influencer's highlight reel.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!   If you're tired of feeling unproductive and unmotivated, get clarity on your life goals and supercharge your productivity by visiting HeroOnAMission.com for your free planner!

"This month on Book Nerds, your favorite doctor-entrepreneurs—Dr. Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner—are joined by Daniel Palmer, certified StoryBrand guide and marketing strategist, to dive deep into Donald Miller's StoryBrand 2.0. What happens when doctors stop trying to be the hero and instead become the guide? The answer might just transform your entire practice. In This Episode:  • What it really means to make your patient the hero  • The seven parts of the StoryBrand framework and how to apply them in optometry  • Why clarity beats complexity—and how jargon drives patients away  • How to craft simple, 3-step plans that increase patient engagement  • Why most practices “OD-splain” (yep, it's a thing) and how to fix it  • Using empathy and storytelling to drive better treatment acceptance  • How to reframe your team communication and leadership using the same framework  • BONUS: How Aaron tested the framework during story time at the bar Whether you're explaining glaucoma drops, pitching dry eye treatments, or training your staff, this episode will show you how storytelling creates buy-in, boosts revenue, and builds lasting relationships. And yes, you'll never watch a movie—or give a treatment recommendation—the same way again. Tools Mentioned:  • StoryBrand One-Liner Formula  • Donald Miller's Business Made Simple AI Tool  • The “8 Second Rule” to close the sale"   ________________________ questions@eyecode-education.com   Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode, I had the pleasure of chatting with Angel Hepp—fellow mom of two, golden doodle lover, and co-founder of Meet Salt Collective, a creative marketing agency that helps businesses connect through powerful storytelling. We talked all about how motherhood and entrepreneurship overlap in the most unexpected (and sometimes messy) ways, and how being clear, whether with your kids or your clients, can make all the difference.Angel shared so many gems—from her favorite mom hacks, like teaching kids to sort socks (yes, really!), to her journey as a recovering perfectionist. We also talked about how curiosity, not judgment, is key when it comes to personal growth, parenting, and running a business. There's so much goodness in this episode for moms, high achievers, and anyone who's trying to do all the things without losing themselves in the process.If you've ever felt like you're figuring it out as you go, you're not alone—and this conversation is for you. I hope it gives you a laugh, a breath of fresh air, and a few ideas to make life just a little bit easier.REFERENCED LINKS:Meet Salt CollectiveWebsite: www.meetsaltcollective.comInstagram: www.instagram.com/meetsaltcollectiveJosephine & Grace Co.Instagram: www.instagram.com/josephineandgrace.coBook Mentioned:Building a StoryBrand by Donald Miller: www.storybrand.comSend us a text120 COPING SKILLShttps://www.freetobemindful.com/podcast-120copingskillsCULTIVATE CALM CHALLENGEhttps://www.freetobemindful.com/podcast-cultivatingcalmchallengeSUBMIT QUESTIONS for CONSULT A COUNSELOR:https://qrco.de/consultacounselorWATCH THE PODCAST ON YOUTUBE:https://www.youtube.com/@counselorvdejesus GET THE MUSE HEADBAND AT A DISCOUNT!https://choosemuse.com/freetobemindfulUse this link to get 15% off your total when you purchase the amazing brain sensing headband that tells you when you're in a meditative state and guides you to improve your practice.STAY CONNECTED:Show Hashtag: #freetobemindfulpodcastWebsite: https://www.freetobemindful.com/podcastAll Social Channels: @counselorvdejesus DISCLAIMER:Free to Be Mindful Podcast episodes are for educational purposes only and should not be considered as or substituted for therapy or professional help from a licensed clinician.

If you followed every piece of advice out there about your ideal morning routine, you'd probably spend eight hours every day doing mindfulness excercises and supplements and journaling and workouts and cold plunges and more. But morning routines can be both easy AND effective if you identify the right mission for your life. In this episode, Kyle Reed and Donald Miller break down a new way to approach your morning routine—one that actually fits the demands of 2025. Whether you're a high-performing entrepreneur, a working parent, or just trying to get your act together before 9am, this conversation is packed with practical strategies, unexpected insights, and a fresh mindset shift. You'll learn:   • Why most morning routines fail (and what to do instead) • How to reverse-engineer your day for better mornings • The role of intention, simplicity, and rhythm in a sustainable routine • What Kyle and Don are doing differently this year—and why it's working   If you've struggled with consistency, motivation, or just hate mornings altogether, this episode will help you build a routine that serves your real life—not some influencer's highlight reel.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!   If you're tired of feeling unproductive and unmotivated, get clarity on your life goals and supercharge your productivity by visiting HeroOnAMission.com for your free planner!

I wish I had a nickel for every dollar a small business owner wastes on stuff they don't need. If you want a profitable business you need to stop spending money on stuff that really isn't needed.    ______   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

311: Leading with Systems: The Secret to Mission-Driven, High-Performing Nonprofits (Kevin Wilkins)SUMMARYSpecial thanks to TowneBank for bringing these conversations to life, and for their commitment to strengthening nonprofit organizations. Learn more about how they can help at TowneBank.com/NonprofitBanking.Are you so focused on keeping your nonprofit running that you don't have time to step back and fix the systems holding you back? In episode 311 of Your Path to Nonprofit Leadership, organizational expert Kevin Wilkins shares how to break free from these constraints and build a thriving, mission-driven culture. Expert insights reveal why culture is the strongest predictor of success, how to foster collaboration despite competition for funding, and why strategic planning should be adaptable rather than rigid. Discover practical steps to strengthen organizational effectiveness, align people with processes, and implement a plan that doesn't just sit on a shelf. Explore how stakeholder engagement, accountability structures, and performance management drive long-term impact. Whether leading a small nonprofit or managing complex systems, this discussion provides actionable strategies to maximize resources and create lasting change.ABOUT KEVINKevin N. Wilkins is the Founder and CEO of Trepwise, a strategy consulting firm dedicated to unlocking the potential of purpose-driven organizations by aligning people, process, and vision. With over 35 years of experience across corporate, nonprofit, and private ventures, Kevin has led Trepwise to support over 700 organizations. Since moving to New Orleans, he has worked with for-profit, nonprofit, and public entities, shaping his vision for thriving communities driven by impactful ideas. A Dartmouth graduate with an MBA from Harvard Business School, Kevin has held executive roles at Procter & Gamble, Fidelity, and State Street Research. He serves on multiple boards and has received many honors, including Louisianian of the Year (2021) and Best Place to Work recognitions for Trepwise. Most recently, Trepwise was named Outstanding Business of the Year (2024) by Best of America Small Business Awards.EPISODE TOPICS & RESOURCESReady for your next leadership opportunity? Visit our partners at Armstrong McGuireBuilding a StoryBrand by Donald MillerHave you gotten Patton's book Your Path to Nonprofit Leadership: Seven Keys to Advancing Your Career in the Philanthropic Sector – Now available on AudibleDon't miss our weekly Thursday Leadership Lens for the latest on nonprofit leadership

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things. The more complex something is, the harder it is for people to understand—and if they don't understand, they don't engage. Whether you're trying to grow a business, capture attention, or lead a movement, clarity is your greatest asset.     That's why we're shaking things up this week with a very special recap episode! We're revisiting some of the most valuable insights from past episodes—all centered around one powerful theme: simplicity. Don and Kyle explore how frameworks, storytelling, and clear communication can help you find clarity, make better decisions, and connect to more people. Tune in to discover why the most successful brands, leaders, and ideas all follow one golden rule: keep it simple.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

"In this episode of the Aaron Werner Podcast on iCode Media, Aaron sits down with the dynamic and multifaceted Mikki Collins—a former surgical tech turned optical fashionista, ABO speaker, and industry insider. From the OR to the runway, Mikki shares her unique journey and dives into the evolving intersection of optical retail, fashion, patient experience, and practice growth. What You'll Learn:  • Mikki's journey from ophthalmology surgical tech to optical fashion leader  • Why opticians should know the story behind the frame—and how to tell it  • What bespoke acetate is and why it matters in premium eyewear (yes, even Kate Spade!)  • The real role of frame reps—and how to partner better with them  • How AI tools like ChatGPT can help forecast trends and understand local demographics  • Using social media trends and retail experiences (TJ Maxx vs. Gucci!) to design your optical  • How to elevate your team's communication, styling, and selling confidence  • Why “practice, not roleplay” can transform staff training  • Tips for masterclass binge-watching that actually helps your clinic  • Why it's okay to say “we're not for everyone”—and how to lean into your brand identity Resources & Shoutouts:  • Optical Women's Association (OWA)   • MasterClass picks: Salman Rushdie, Jocko Willink, Daniel Pink  • To Sell Is Human by Daniel Pink  • Extreme Ownership by Jocko Willink  • Building a StoryBrand by Donald Miller  • Vision Source (https://visionsource.com) FrameDream Program  • HubSpot Academy (https://academy.hubspot.com/) – Free sales & marketing courses  • Coursera (https://www.coursera.org) – Retail & psychology courses Whether you're an OD, optician, or part of the optical care team, this episode is packed with practical tips and inspiring insights on how to build a smarter, more stylish, and more strategic optical. Contact Mikki Collins: Mikki.Collins@safilo.com" ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things. The more complex something is, the harder it is for people to understand—and if they don't understand, they don't engage. Whether you're trying to grow a business, capture attention, or lead a movement, clarity is your greatest asset.     That's why we're shaking things up this week with a very special recap episode! We're revisiting some of the most valuable insights from past episodes—all centered around one powerful theme: simplicity. Don and Kyle explore how frameworks, storytelling, and clear communication can help you find clarity, make better decisions, and connect to more people. Tune in to discover why the most successful brands, leaders, and ideas all follow one golden rule: keep it simple.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

If you aren't getting paid, you might as well be working for free. When was the last time you followed up on past due invoices? Do you even know how much money your business is owed?    ______   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Relationships can be beautiful, but they're also complicated. From the outside, it's easy to assume great marriages happen by luck or chemistry. But the reality? Every relationship faces storms—health challenges, career stress, personal struggles—and most couples aren't equipped to weather them. Without the right mindset and tools, it's easy to drift apart or fall into survival mode. So how do couples not just stay together, but grow closer—even through the hardest seasons of life?     In this week's episode, Don and Kyle sit down with musical duo Johnnyswim (Abner Ramirez and Amanda Sudano) to unpack what makes their marriage work. From tour bus living to health challenges and creative careers, Abner and Amanda share how they've stayed united—and transformed—through it all. Tune in to hear their honest take on commitment, communication, and the real purpose of marriage.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!