Podcasts about storybrand

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1737: Amy Beardsley outlines a practical, mindset-driven approach to creating a profitable online business, walking readers through five key stages from idea to sustainable growth. With a focus on clarity, confidence, and progress over perfection, she empowers aspiring entrepreneurs to take action without burning out. Read along with the original article(s) here: https://smartmoneymamas.com/profitable-online-business/ Quotes to ponder: "Every successful entrepreneur starts before they feel ready." "You don't need a massive audience or a perfectly polished product to start making money." "Growth isn't linear, and that's okay." Episode references: Building a StoryBrand: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 Atomic Habits: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 Profit First: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X Learn more about your ad choices. Visit megaphone.fm/adchoices

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     When you're building a personal brand, the biggest mistake you can make is being too broad. The world doesn't need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That's the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be everything to everyone. So what does it look like to get hyper-specific, and how do you know if your niche is tight enough?   In this week's episode, hosts Donald Miller and Kyle Reed break down the personal brand of Dan Go, also known as @FitFounder. They unpack why his brand name works, how his bio instantly communicates value, and how his disciplined content strategy made him a go-to voice for entrepreneurs who want to get healthy. You'll learn what makes a personal brand succeed, how to build authority, and why clarity beats cleverness. Tune in to get the secrets to building a personal brand that actually works.   Click HERE to check out Dan Go's Fit Founder account and click HERE to find a marketing coach to help you grow your brand or business.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

When Your Copy Evolves, So Does Your Business  In this episode, I share how shedding "safe" copy transformed my business. From sharpening your brand message to showing up as your unapologetic self, I dive into the copywriting strategies that helped me write with more clarity, confidence, and connection. You'll learn how to channel bold, emotionally resonant messaging that doesn't just attract your audience—it moves them to act. I break down lessons from standout copywriters and marketers like Marie Forleo, Gary Vee, and Veronica Romney, and explain how to apply these proven strategies to your emails, social posts, sales pages, and beyond. Whether you're still writing all your own copy or managing a team, this episode is your guide for developing a voice that feels authentic and sells. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The Copy That Works Is the Copy That Feels Risky – If your message feels neutral, it's likely you're playing it too safe. The copy that truly resonates often feels vulnerable to write—and that's what makes it powerful. 2️⃣ You Don't Need More Ideas, Just More Ways to Say What Matters – Inspired by Gary Vee, I explain how repeating your core messages in creative ways builds trust, visibility, and connection across platforms. 3️⃣ Identity Marketing Beats Feature-Driven Copy Every Time –  Veronica Romney's concept of identity marketing reframes your messaging to reflect who your audience is becoming, not just what you're selling. It's a subtle shift that drives deeper resonance and more conversions. RESOURCES MENTIONED IN THIS EPISODE: If you're not seeing the sales you expected, there's a good chance it's your copy.

Matt Wolfe discusses how the StoryBrand framework transforms both marketing and workplace culture by positioning businesses as guides rather than heroes in their customers' stories. This approach creates shared identity and purpose among teams while improving external messaging, leading to better alignment between departments and stronger organizational culture overall. TAKEAWAYS StoryBrand positions businesses as guides helping customer heroes solve problems, not as heroes themselves. Shared brand stories create internal alignment and unified team identity beyond just marketing benefits. Implementation requires team conversations, consistent application across touchpoints, and regular reinforcement. A QUICK GLIMPSE INTO OUR PODCAST

When you're building a personal brand, the biggest mistake you can make is being too broad. The world doesn't need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That's the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be everything to everyone. So what does it look like to get hyper-specific, and how do you know if your niche is tight enough?   In this week's episode, hosts Donald Miller and Kyle Reed break down the personal brand of Dan Go, also known as @FitFounder. They unpack why his brand name works, how his bio instantly communicates value, and how his disciplined content strategy made him a go-to voice for entrepreneurs who want to get healthy. You'll learn what makes a personal brand succeed, how to build authority, and why clarity beats cleverness. Tune in to get the secrets to building a personal brand that actually works.   Click HERE to check out Dan Go's Fit Founder account.   Click HERE to find a marketing coach to help you grow your brand or business.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Procrastination isn't just stealing your time—it's stealing your profits.

Join hosts Ben and Mark on 'The Friday Habit' as they welcome Chris Ronzio, founder and CEO of Trainual, a leading SaaS platform for small business training and onboarding. They delve into discussions about organizational charts, systems, and processes essential for business scalability. Chris shares insights from his journey, including his consulting background, the development of Trainual, and his entrepreneurial roots. He also talks about his book 'The Business Playbook,' which serves as a comprehensive guide for creating effective business systems. Packed with valuable advice and humorous anecdotes, this episode provides a deep dive into the world of small business management and optimization.Key Takeaways:Chris Ronzio shares his entrepreneurial journey from childhood side hustles to founding a successful SaaS company.Trainual began as a simple internal tool within Chris's consulting business before evolving into a platform used by 7,000+ companies worldwide.Chris bootstrapped his first real business—a youth sports video production company—at just 14 years old and ran it for over a decade.His transition into consulting exposed him to 150+ businesses, helping him identify scalable patterns in operations and onboarding.The decision to pivot fully from consulting to launching Trainual as a SaaS company was driven by a desire to solve deeper business problems with greater impact.Creating role clarity, documenting systems, and defining responsibilities are essential for building scalable businesses—even in teams as small as five people.Chris emphasizes the importance of productizing services and standardizing internal processes to reduce chaos and boost efficiency.His bestselling book, The Business Playbook, offers a practical guide for building a scalable operations manual and aligning your team.The culture at Trainual prioritizes clarity, thoughtful onboarding, and enabling every team member to thrive in their roles.Success often starts with giving generously—Chris built trust, reputation, and opportunity through offering free help before monetizing his expertise.Connect with Chris: Website: trainual.comLinkedIn: Chris RonzioLearn More: Visit TheFridayHabit.com for show notes, resources, and to download the guide on working on your business rather than in it. Stay Connected: Subscribe to The Friday Habit for more real-life business lessons, candid conversations, and actionable strategies to elevate your entrepreneurial journey.Chapters:00:00 Introduction and Welcome00:06 Meet Chris Ronzio: Founder and CEO of Train01:17 Fun Icebreaker: Unlimited Service for a Year02:20 The Importance of Relaxation and Meditation04:07 Chris Ronzio's Background and Early Life07:08 Entrepreneurial Spirit: Early Ventures10:28 Transition to Consulting and New Challenges18:06 The Birth of Train: From Consulting to SaaS21:41 The Challenges of Starting a Podcast22:38 From Consulting to Equity Projects23:28 The Leap to SaaS26:34 Adapting Team Roles for SaaS30:22 The Importance of Clear Roles in a Company33:44 Writing and Marketing 'The Business Playbook'38:56 Final Thoughts and Takeaways

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it's easy to assume you need a slick image or a viral strategy to break through. But that's not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you stay grounded when your face becomes your brand? These are the questions that haunt creators, entrepreneurs, and professionals alike. So how do you strike the right balance?   In this week's episode, Donald Miller and Kyle Reed sit down with bestselling author and speaker Annie F. Downs, who's built a deeply human, wildly successful personal brand rooted in hope and honesty. They unpack how Annie shaped her brand over the years, how she discovered her “controlling idea,” and why she's leaned into the very things she used to avoid. You'll learn the role of consistency, why timing matters more than transparency, and how to craft a message that's strategic and soul-aligned. Listen in for a candid conversation about what it really takes to build a personal brand that lasts.   Click HERE to check out Annie F Downs' website and HERE for here "That Sounds Fun" pocast!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Chris Puckett has had his share of hard times and troubles, but it never stopped him or kept him down. If you want some encouragement for your own life, you really need to listen to his story.   Click here to change your life- http://eepurl.com/gy5T3T   Hit me up for a one-on-one brainstorming session- https://militaryimagesproject.com/products/brainstorming-session-1-hour    Sign up for the Tip Sheet for tons of income opportunities- https://drdavea6500c.clickfunnels.com/sales-pagekwe3so96    Find Chris at… His Ebay store- https://www.ebay.com/str/candjsales  https://thechrispuckett.com/    Things mentioned in the show: Kevin Kolbe- 7 things I learned growing to over 20K subscribers- https://www.youtube.com/watch?v=sfuqS9-NShE  Jon Sanders' Handyman Starters- https://www.handymanstarters.com/  Dave Ramsey Total Money Makeover- https://amzn.to/45SLoLn  Don Miller's Storybrand- https://amzn.to/43XtTa5    --- Check out the sweet Hyper X mic I'm using. https://amzn.to/41AF4px    Check out Dr. Dave's Streams of Income at: www.drdavidpowers.com   www.instagram.com/drdavidpowers  www.youtube.com/@streamsofincomebydrdave  --- Join the Streams of Income community at www.facebook.com/groups/streamsofincomedream  --- Check out Passive Income Engines to find your own Streams of Income at www.SelfCoachYourself.com --- Check out my best-selling books: Rapid Skill Development 101- https://amzn.to/3J0oDJ0 Streams of Income with Ryan Reger- https://amzn.to/3SDhDHg Strangest Secret Challenge- https://amzn.to/3xiJmVO --- This page contains affiliate links. This means that if you click a link and buy one of the products on this page, I may receive a commission (at no extra cost to you!) This doesn't affect our opinions or our reviews. Everything we do is to benefit you as the reader, so all of our reviews are as honest and unbiased as possible. --- #passiveincome #sidehustle #cryptocurrency #richlife

In deze aflevering van de StoryBrand podcast is Alex van Ginneken te gast, een expert op het gebied van AI voor ondernemers. Alex ging twee jaar geleden ‘all-in' op AI en heeft sindsdien meer dan 200 presentaties gegeven aan meer dan 15.000 mensen. Hij helpt ondernemers hun bedrijf te laten groeien via slimme inzet van AI en deelt in dit gesprek praktische inzichten en tools die jouw onderneming direct vooruit kunnen helpen.In dit gesprek ontdek je waarom AI niet langer een optie is maar een noodzaak voor je bedrijf. We bespreken de snelste implementatiemethoden, de meest impactvolle tools en hoe je met een strategische aanpak je concurrenten voor kunt blijven.De belangrijkste gespreksonderwerpenWaarom AI geen keuze meer is: "Als jij niet productiever wordt en je processen verbetert met AI, dan gaat de concurrentie dat wel doen."Hoe het AI-landschap in twee jaar tijd compleet is veranderd en wat dat betekent voor ondernemersPraktische AI-tools die direct resultaat opleveren, zoals Plot, Wispr Flow, Crystal Knows en GrokDe toekomst van AI in sales en klantenservice, met focus op voice-technologieHoe je AI effectief implementeert in je organisatie met het "AI Lab"-conceptTips voor het vindbaar worden in het AI-tijdperk, nu steeds minder mensen Google gebruikenHoe AI je kan helpen om betere en snellere marketingbeslissingen te nemenPraktijkvoorbeelden van bedrijven die dankzij AI-implementatie miljoenen extra omzet genereerdenRelevante links en bronnenEbook Ondernemen met AI - Download het volledig vernieuwde e-book van AlexAI Business Membership - Word lid van Alex's AI-club voor ondernemersCrystal Knows - Tool voor het analyseren van persoonlijkheidsprofielenPlaud - Intelligente gespreksopname voor betere meeting-resultatenWispr Flow - Voice-to-text tool voor sneller werkenHeyGen - AI video avatars voor gepersonaliseerde communicatieOntdek de nieuwe spelregels van kopen in het digitale tijdperkWil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025. Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it's easy to assume you need a slick image or a viral strategy to break through. But that's not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you stay grounded when your face becomes your brand? These are the questions that haunt creators, entrepreneurs, and professionals alike. So how do you strike the right balance?   In this week's episode, Donald Miller and Kyle Reed sit down with bestselling author and speaker Annie F. Downs, who's built a deeply human, wildly successful personal brand rooted in hope and honesty. They unpack how Annie shaped her brand over the years, how she discovered her “controlling idea,” and why she's leaned into the very things she used to avoid. You'll learn the role of consistency, why timing matters more than transparency, and how to craft a message that's strategic and soul-aligned. Listen in for a candid conversation about what it really takes to build a personal brand that lasts.   Click HERE to check out Annie F Downs' website and HERE for here "That Sounds Fun" pocast!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

If you're tired of watching your therapy schedule and income evaporate every summer, I have a simple fix for you - therapy intensives. They can transform those dreaded summer months into your most profitable season yet. And I'm here to show you how!In today's episode, I'm breaking down how offering therapy intensives can stabilize your summer income while giving traveling clients the focused care they need. You'll discover how to package your existing skills into premium-priced therapy intensive sessions that clients actually prefer during busy months. Plus, I share practical formatting options from half-day to multi-day intensives, pricing strategies that reflect their premium value, and how to position these services with both existing clients and your waitlist.So if you're ready to ditch the summer revenue slumps and earn thousands in extra income with just a few therapy intensive bookings, this episode will give you the exact blueprint to make it happen.Topics covered on Therapy Intensives:How therapy intensives can transform unpredictable summer schedules into reliable income streams with just a few bookingsThe different formats of therapy intensivesWhy premium pricing works for therapy intensives and how to confidently charge more than your standard hourly rateSmart strategies for marketing therapy intensives to different clientsHow to determine which clients are appropriate candidates for therapy intensives and which specific problems these sessions can addressResources from this episode:Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen by Donald Miller How to Uphold Your Cancellation Policy Without Feeling Guilty [Ep 19]Related episodes you might enjoy:How To Make As Much Money As You Want in Private Practice [Ep 99]A Step-by-Step Guide to Starting Your Private Therapy Practice [Ep 43]Choosing a Therapy Niche That Aligns with Your Values & Passion [Ep 14]Connect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachFacebook group: Healing...

Get your copy of my new book, Beyond Potential: A Guide for Creatives Who Want to Re-Assess, Re-Define, and Re-Ignite Their Careers, today at Amazon, Barnes & Noble, or wherever books are sold.  In this episode of Tales from The Lane, I'm joined by thought leadership strategist Macy Robison—creator of the Resonant Thought Leadership System™ and former Senior Director of Certification for StoryBrand. Macy has seen too many brilliant experts burn out trying to copy someone else's content strategy. So she helps high achievers do something radically different: lead with their strengths. Together, we explore the mindset shifts and strategic insights that allow creatives and experts to stop chasing visibility and start building it in a way that feels aligned, energizing, and truly impactful. Whether you're launching a platform, promoting a book, or just trying to be more visible in your field, this conversation will help you understand how to build thought leadership that sticks, without losing yourself in the process. You'll learn:  Why copying someone else's content strategy rarely works (even if it's “proven”) How Macy helps experts find their natural communication style—and build from there The surprising connection between musical theatre and thought leadership What to do if you're multi-passionate and don't want to be “pigeonholed” The most important question to ask before starting a podcast, blog, or brand Follow Macy at:  https://www.linkedin.com/in/macyrobison/ https://www.instagram.com/macyrobison/ https://www.threads.com/@macyrobison   Take the quiz: https://macyrobison.com/quiz  Listen to the Own Your Impact Podcast: https://macyrobison.com/podcast   Grab my free Quarterly Retreat Planning Guide to help you map your year and reclaim your calendar.  Want more great tips on how you can continue to pursue excellence without burning out?  Grab a copy of my new book, Beyond Potential: A Guide for Creatives Who Want to Re-Assess, Re-Define, and Re-Ignite Their Careers.  Let's Hang Out!  Follow me on Instagram: @kkayaian

In this episode of 'The Friday Habit,' Mark Labriola and Benjamin Manley are joined by Kayvon Kian, an entrepreneur, teacher, and senior advisor at McKinsey & Company, to discuss his latest book, 'What Is Wisdom?' The conversation covers various philosophical approaches from ancient thinkers such as Socrates, Nietzsche, and Hippocrates, and how their wisdom can guide business decisions. Kayvon shares personal anecdotes, discusses the importance of skeptic capital, and emphasizes strategies for dealing with uncertainty, making better decisions, and focusing on values. The episode concludes with practical advice on preparing for 2022, highlighting the significance of controlled thinking, surrounding oneself with diverse perspectives, and making intentional decisions. Key Takeaways:Skeptic Capital Matters: Kayvan encourages building “skeptic capital”—surrounding yourself with people who challenge your assumptions and help prevent costly mistakes.Ask the Wisdom Question: When facing tough decisions, ask: “What would a wise person do in this situation?” This reframes the decision-making process through timeless values.Use Philosophers as a Thought Board: Kayvan introduces the concept of using historical thinkers (like Socrates, Nietzsche, and Hippocrates) as an advisory board to gain diverse perspectives on modern challenges.Socrates – Embrace Healthy Skepticism: Question your assumptions. Ask “Is that really so?” before jumping into new opportunities or narratives.Nietzsche – Eternal Recurrence: Act as if your decisions will recur infinitely. Would you still choose this path if you had to live it over and over again?Hippocrates – First, Do No Harm: Even with good intentions, interventions can worsen a situation. Sometimes, restraint is the wisest choice.Watch for Patterns (Taoist Influence): Recognize patterns in personal and business life. Understanding recurring cycles can help you predict outcomes and avoid mistakes.Be Present, Not Just Reactive: Don't live on autopilot. Be mindful of how your words, actions, and energy affect others and yourself—especially in moments of stress.Intentional Decision-Making: Big decisions should be values-driven, not reactive. Slowing down and switching between philosophical frameworks leads to wiser outcomes.Plan for Uncertainty: 2022 (and any year) will bring challenges. Focus on what you can control, invite diverse perspectives, and be open to shifting your mental models.Connect with Kayvan: kayvankian.comhttps://linkedin.com/in/kayvanLearn More: Visit TheFridayHabit.com for show notes, resources, and to download the guide on working on your business rather than in it. Stay Connected: Subscribe to The Friday Habit for more real-life business lessons, candid conversations, and actionable strategies to elevate your entrepreneurial journey.

In this Shortcast edition, Donald Miller, author of Building a StoryBrand, shares how applying storytelling principles can bring clarity, purpose, and momentum to your personal and professional life. Drawing from narrative theory, Donald explains how to see your life as a story—complete with a clear goal, supporting characters, and an inciting incident—and how productivity begins with the power of focus and finish. In this Shortcast, we explore: The Life-as-Story Framework: Donald outlines the classic storytelling structure and how it applies to real life: a character with a problem, a guide, a plan, and a call to action that leads to either success or failure. The Power of an Inciting Incident: We discuss how deliberately creating an inciting incident—like signing up for a marathon or making a public commitment—can push you into meaningful action. Designing the Ideal Workday: After battling writer's block, Donald took a road trip and absorbed every productivity audiobook he could, using what he learned to build a personalized, high-focus day planner. Focus and Finish: Donald explains how the two most important productivity principles are narrowing your focus and completing what you start—because only finished work makes an impact. Clearing the Clutter of Life's Script: By eliminating unnecessary “characters” and distractions from your life story, you can make space for the plot that actually matters. Donald's insights offer a unique, narrative-driven approach to productivity that helps you clarify your goals, trim the distractions, and finish what matters most. Find more shortcasts like this on Blinkist. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this Shortcast edition, Donald Miller, author of Building a StoryBrand, shares how applying storytelling principles can bring clarity, purpose, and momentum to your personal and professional life. Drawing from narrative theory, Donald explains how to see your life as a story—complete with a clear goal, supporting characters, and an inciting incident—and how productivity begins with the power of focus and finish. In this Shortcast, we explore: The Life-as-Story Framework: Donald outlines the classic storytelling structure and how it applies to real life: a character with a problem, a guide, a plan, and a call to action that leads to either success or failure. The Power of an Inciting Incident: We discuss how deliberately creating an inciting incident—like signing up for a marathon or making a public commitment—can push you into meaningful action. Designing the Ideal Workday: After battling writer's block, Donald took a road trip and absorbed every productivity audiobook he could, using what he learned to build a personalized, high-focus day planner. Focus and Finish: Donald explains how the two most important productivity principles are narrowing your focus and completing what you start—because only finished work makes an impact. Clearing the Clutter of Life's Script: By eliminating unnecessary “characters” and distractions from your life story, you can make space for the plot that actually matters. Donald's insights offer a unique, narrative-driven approach to productivity that helps you clarify your goals, trim the distractions, and finish what matters most. Find more shortcasts like this on Blinkist. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Ambitious, we uncover why many brands fail to make a lasting impression - they don't make people feel anything. Learn how developing a powerful brand story can help bypass logistical resistance and forge emotional connections with your audience. Using Donald Miller's seven-part story brand framework, I guide you through the importance of defining your character, addressing their problems, and positioning yourself as their guide. Discover how to increase conversion rates, attract the right clients, and ensure your brand is consistent across all touchpoints. 00:44 Introduction 03:09 The Impact of Brand on Consumer Behavior04:37 The Importance of Consistent Brand Messaging07:54 The Role of Emotional Connection in Branding14:35 The Consequences of Inconsistent Branding24:10 Introducing Donald Miller's Story Brand Framework26:03 The Hero's Journey: Making Clients the Protagonist26:21 Donald Miller's Seven-Step Framework26:47 Step 1: Identifying the Character27:27 Step 2: Defining the Problem28:21 Step 3: Meeting the Guide29:49 Step 4: Creating a Plan32:54 Step 5: Calling to Action33:30 Step 6: Avoiding Failure34:40 Step 7: Ending in SuccessResources Mentioned: Building a StoryBrand by Donald Miller To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠.To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an afterthought. So how do you know if your message is building trust or breaking it?   In this new “Pass/Fail” segment, Don and Kyle grade recent moments in marketing and culture through the lens of what worked and what flopped. They dig into Shedeur Sanders' controversial NFL draft comments, the bold branding of Liquid Death, and the rise of user and employee-generated content. You'll learn why arrogance isn't confidence, what makes provocative branding effective, and how to turn your messaging into a trust-building asset. Listen in to learn what great messaging sounds like and how to avoid a fail.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode, Rodric sits down with Emmy Award–winning filmmaker and founder of BrandMagnetic, Mariana Henninger, to talk about the one video every entrepreneur should have. Mariana shares how her background in global documentary filmmaking led her to help business owners build trust and accelerate sales—by making themselves unforgettable.They break down:Why top-of-funnel trust is broken—and how to fix itThe 4 Trust Triggers that move cold leads to warm buyersWhy “About Me” pages still matter—and how to do them rightThe psychology behind narrative transportation (and why it's marketing gold)How to lead with emotion without losing authorityWhether you're a builder, coach, or creative, this episode will reframe how you show up in your marketing—and why your story is your greatest asset.

De gemiddelde leider wordt elke zeven minuten onderbroken en verdrinkt in de ‘Nationale Onderbrekingsfabriek'. Maar wat als je team zo goed functioneert dat jij je kunt focussen op echt strategisch denkwerk? Dat leer je in deze aflevering van de StoryBrand podcast.In deze aflevering is Taco Oosterkamp te gast, Nederlandse leiderschapsexpert, ondernemer en auteur van Cruisecontrol. Taco heeft tientallen jaren ervaring met het helpen van leiders om hun effectiviteit te optimaliseren en is een absolute pionier in het integreren van AI in traditionele leiderschapspraktijken. Met zijn systematische methodologie en cruise-control-benadering heeft hij honderden ondernemers, directeuren en managers gecoacht naar meer vrijheid en betere resultaten.De belangrijkste gespreksonderwerpenHet verschil tussen een team op cruise control versus een "dierentuin" en waarom creatieve leiders vaak worstelen met structuurDe paradox van hard werken: hoe succes je grootste obstakel kan worden als leiderHet zevenstaps leiderschapsmodel, beginnend bij zelfkennis als fundament voor al het andereDe AI-ladder: praktische manieren waarop leiders AI kunnen inzetten om tijd vrij te maken voor strategisch denkwerkHet strategiewiel: een krachtig framework om van symptomen naar onderliggende oorzaken te gaanSystematisch delegeren van taken, projecten en processen zonder de controle te verliezenSlim versus blind vertrouwen: hoe je feedback loops bouwt die echt werkenWaarom "ga weg" de belangrijkste vaardigheid is die moderne leiders moeten ontwikkelenDe urgentie van Nederland om serieus werk te maken van AI-integratie op bedrijfs- én maatschappelijk niveauRelevante links en bronnenBoek: Cruisecontrol van Taco OosterkampBoek: Schaamteloos delegeren van Taco OosterkampBoek: It's Not Luck van Eli GoldrattBoek: Thinking for a Change van John MaxwellWebsite: delegeren.comLinkedIn van Taco OosterkampKlaar voor de nieuwe spelregels van verkopen?Wil je weten waarom traditionele sales- en marketingstrategieën niet meer werken en hoe je jouw bedrijf kunt voorbereiden op het Zero Moment of Truth-tijdperk? In de gratis online workshop "De nieuwe spelregels van kopen" van ons zusterbedrijf Buzzlytics leer je hoe de moderne klantreis is veranderd en welke strategieën wél resultaat opleveren in 2025. Meld je nu aan voor de eerstvolgende workshop en ontdek hoe je van je website je beste verkoper maakt. Ga naar form.buzzlytics.nl/de-nieuwe-spelregels en reserveer je plek voordat je concurrent het doet!

We welcome back Pete Hixson for his third appearance. Together, we explore the complexities of balancing ambition, family, faith, and mentorship. We discuss the pivotal moments that have shaped Pete's life and career and delve into the challenges of being a driven professional while remaining a present and supportive family man. This episode offers a wealth of advice for young fathers, professionals, and anyone navigating the intricate dynamics of career and family life.CHAPTERS:00:56 StoryBrand and Business Growth02:27 Personal Reflections and Mentorship08:49 The Importance of Mentors19:15 Shifting from Success to Significance30:03 The Role of Mission in Life39:05 Being a Noticer in Relationships46:52 Navigating Relationship Changes with Kids54:00 Driven Individuals and Life Balance59:24 Driven vs. Content: A Personal Reflection01:05:37 Parenting and Legacy01:11:24 Raising Daughters with Different Needs01:23:46 The Birth of Beyond Communities01:30:55 Current Progress and Future PlansBecome a BPN member FOR FREE - Unlock 20% off FOR LIFEhttps://bpn.team/member FOLLOW:IG: instagram.com/nickbarefitness/YT: youtube.com/@nickbarefitness

Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an afterthought. So how do you know if your message is building trust or breaking it?   In this new “Pass/Fail” segment, Don and Kyle grade recent moments in marketing and culture through the lens of what worked and what flopped. They dig into Shedeur Sanders' controversial NFL draft comments, the bold branding of Liquid Death, and the rise of user and employee-generated content. You'll learn why arrogance isn't confidence, what makes provocative branding effective, and how to turn your messaging into a trust-building asset. Listen in to learn what great messaging sounds like and how to avoid a fail.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

I can't believe I've been doing this since 2016. All I've ever wanted was to help small business owners run more profitable businesses. To share what I learned from top retailers and my own experience having a small business. Business numbers are the most important tool a small business owner has to grow their sales & profits and over the years, this has become my top requested content.  Time to pivot...Let's discuss -----------------------------   CONTACT ME:

Join us on Pathmonk Presents with Robert Carnes, Marketing Director at Green Mellen, a boutique digital marketing firm in Atlanta. Robert shares how Green Mellen helps small to midsize B2B service companies build trust through clear, compelling website messaging. He discusses using StoryBrand frameworks, tools like Hemingway app, and Headline Studio to craft effective copy. Learn how ethical marketing, community education, and consistent online presence drive long-term client relationships. Tune in for actionable insights to enhance your digital strategy and create meaningful connections, inspiring you to elevate your marketing with integrity!  

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they're typically cast as bumbling sidekicks or lovable oafs who mean well but don't quite get it right. When that narrative takes root, it can be easy for fathers to shrug and settle for doing the bare minimum (especially when they get praise for just pushing a stroller down the street). But kids need more. And deep down, every dad knows he was made for more. So what does it look like to embrace fatherhood with purpose, presence, and even a little swagger?   In this special Father's Day episode, Don and Kyle sit down with Dave Barnes and John McLaughlin, hosts of the hit podcast Dadville. Together, they explore the most important messages a father can send his kids. They break down why dad-messaging matters, what it looks like in the real world, and how even small changes in tone or presence can echo for generations. If you're a dad, or want to be one, listen in for a refreshing take on what it really means to show up for your family.   Check out the Dadville Podcast HERE !   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they're typically cast as bumbling sidekicks or lovable oafs who mean well but don't quite get it right. When that narrative takes root, it can be easy for fathers to shrug and settle for doing the bare minimum (especially when they get praise for just pushing a stroller down the street). But kids need more. And deep down, every dad knows he was made for more. So what does it look like to embrace fatherhood with purpose, presence, and even a little swagger?   In this special Father's Day episode, Don and Kyle sit down with Dave Barnes and John McLaughlin, hosts of the hit podcast Dadville. Together, they explore the most important messages a father can send his kids. They break down why dad-messaging matters, what it looks like in the real world, and how even small changes in tone or presence can echo for generations. If you're a dad, or want to be one, listen in for a refreshing take on what it really means to show up for your family.   Check out the Dadville Podcast HERE !   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller, who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins.=================================================Check out Donald Miller's free website analyzer and more resources at storybrand.ai and storybrand.com. For questions or to connect directly, email DM@storybrand.com.=================================================Best Moments:(00:35) Do you realize collectively his books have spent more than a year on the New York Times bestseller list?(06:22) What is the mistake that brands make most often when they're trying to tell their story? What should they be doing instead?(08:05) You need soundbites, and those soundbites need to be about your customer survival. They don't need to be about you.(09:57) Kids love aquariums—they saw a 99% increase in sales when they put that soundbite everywhere(17:06) Social proof is about showing you're good at getting people out of a hole—customers want to know if you care and if you're competent(21:32) A good story is actually, it has a very succinct plot and a million subplots(28:00) Take your domain, go to storybrand.ai, and for free, enter your domain into our website analyzer tool(30:30) AI is the best thought partner I've ever worked with=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of The Friday Habit, Mark sits down with Chris Tyrell, founder of Chris's Garage Doors, to talk about the unexpected road from seminary student to successful entrepreneur. Chris shares how faith, community, and a deep sense of purpose have guided his business journey—and why giving generously has always been part of the plan.Chris opens up about how a part-time job in the garage door industry sparked a bigger calling. Today, his company serves not just customers, but the greater good—donating 3% of revenue to local nonprofits and using the business as a platform for ministry. Mark and Chris explore the power of mission-driven leadership, the importance of building a strong brand, and the lessons learned from hiring, coaching, and networking.Whether you're running a small business or dreaming about launching one, this episode is full of practical advice and honest insight from someone who's built a business rooted in values—and impact.Key Takeaways:Chris's journey from seminary to entrepreneurship was guided by faith.His company donates 3% of top-line revenue to local nonprofits as part of a mission to give back.Business can be a platform for ministry and community transformation.Reinvesting in your company is crucial for long-term growth.Relationships and networking play a powerful role in business development.Hiring for attitude often leads to stronger team culture and retention.A clear brand and purpose-driven culture can shape every aspect of your business.Business coaching and peer support help provide clarity and accountability.Understanding your “why” fuels more intentional decision-making.Connect with Chris:Chris's Garage Doors LinkedIn

En Cómo Hacer Crecer Tu Negocio, Donald Miller —autor best seller y creador del método StoryBrand— ofrece un plan claro, estructurado y fácil de implementar para llevar cualquier negocio al siguiente nivel. A partir de su experiencia ayudando a miles de emprendedores y líderes a clarificar su mensaje y escalar sus empresas, Miller condensa los principios clave del crecimiento empresarial en un marco de trabajo simple pero poderoso. Este libro no es una recopilación de consejos genéricos, sino una hoja de ruta práctica dividida en seis pasos esenciales: desde liderar con visión y construir un equipo sólido, hasta optimizar tus productos, procesos y sistemas de marketing. Con ejemplos concretos, ejercicios aplicables y herramientas de gestión empresarial, Miller muestra cómo eliminar la complejidad innecesaria y enfocarte en lo que realmente impulsa resultados. Una lectura esencial para dueños de negocios, freelancers y emprendedores que quieren dejar de improvisar y empezar a construir una empresa rentable, predecible y escalable. Cómo Hacer Crecer Tu Negocio es el aliado perfecto para quienes están listos para profesionalizar su emprendimiento y lograr un crecimiento sostenible.

Explore how the StoryBrand framework can transform your real estate business. In Garrett's Skool call he unpacks how storytelling connects with clients, how to position yourself as a guide—not the hero—and why clarity in your messaging is critical for both impact and growth.From identifying your ideal client to crafting a clear action plan, Garrett shares real-life insights on how to serve first responder families and niche markets with empathy, authority, and Gospel-centered purpose.Whether you're just starting out or looking to level up, this episode will help you simplify your marketing, clarify your message, and lead clients with confidence.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Attention is the name of the game in today's market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it's a funny meme, a strategic shoutout, or a well-timed post, the brands that win know how to seize the moment and jump into the spotlight. So how do you identify those moments and use them without sounding corny or out of touch?   In this week's episode, Don and Kyle unpack the power of real-time marketing using Nike's viral Scottie Scheffler post as a prime example. They contrast it with Skechers' missed opportunity and break down how brands can mine attention, play off cultural angst, and create moments people can't ignore. You'll learn how to identify what your audience cares about, how to speak their language, and how to turn attention into action. Listen in to discover how to make your brand impossible to overlook.   Nike's "The Verdict Is In" Post from May 18th 2025 referenced in the show.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Attention is the name of the game in today's market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it's a funny meme, a strategic shoutout, or a well-timed post, the brands that win know how to seize the moment and jump into the spotlight. So how do you identify those moments and use them without sounding corny or out of touch?   In this week's episode, Don and Kyle unpack the power of real-time marketing using Nike's viral Scottie Scheffler post as a prime example. They contrast it with Skechers' missed opportunity and break down how brands can mine attention, play off cultural angst, and create moments people can't ignore. You'll learn how to identify what your audience cares about, how to speak their language, and how to turn attention into action. Listen in to discover how to make your brand impossible to overlook.   Nike's "The Verdict Is In" Post from May 18th 2025 referenced in the show.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Smart business owners know a secret: paying to clean up your QuickBooks isn't an expense—it's an investment in your profits.

This week, Mike sits down with Jay Owen, CEO of Business Builders and a seasoned entrepreneur who kickstarted his marketing agency at 17. Jay relays his journey from early entrepreneurship to achieving top-tier status in the digital marketing world, highlighting essential lessons in resilience, adaptability, and the transformative power of AI in business. He also delves into the importance of clear, customer-focused messaging as advocated in Donald Miller's 'Building a StoryBrand,' explaining how these principles have significantly contributed to his company's success. Jay shares personal anecdotes about balancing a demanding entrepreneurial career with family life, including effective communication and boundary-setting strategies. Listeners can expect to gain valuable insights into persevering through business challenges, leveraging cutting-edge tools, and maintaining a harmonious work-life balance. This episode is a treasure trove for current and aspiring entrepreneurs aiming to navigate the complexities of modern business while staying true to their core values.   Resources Mentioned in This Episode: Business Builders StoryBrand Building a StoryBrand Book Free StoryBrand Course Free Book   Connect with Jay & Business Builders:  Website Podcast LinkedIn Instagram   Connect with Mike: Linktree   SPONSORS: Social Chameleon | Transform Your Podcast   AFFILIATES: Libsyn: First Month FREE with Promo Code BEGREAT Riverside | This interview was recorded on Riverside   Want to become a show sponsor or affiliate? Email mike@socialchameleon.us   Copyright © 2025 Mike'D Up! with Mike DiCioccio | For permission to use this content in any way, please email mike@socialchameleon.us

Podcast Guest: Andrew NewlandMost People Don't… Look at Themselves as the Problem and Do Whatever It Takes to ChangeEpisode Summary:Andrew Newland, founder of Functional Medicine Marketing, opens up with raw honesty and resilience. In this conversation, we explore his journey from desperation and self-doubt to business success and self-awareness. His story embodies the truth that most people don't persist, most people don't do the work to change their thinking, and most people don't look at themselves as the problem—but Andrew did.

Become an FBP Insider! Learn more on Patreon. We're bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!   In this episode of the Fitness Business Podcast, host Justin ‘JT' Tamsett engages with storytelling expert Danielle Krischik to explore the vital role of storytelling in fitness marketing. They discuss how stories create emotional connections, the neuroscience behind storytelling, and the importance of crafting a compelling brand narrative. Danielle emphasizes the power of employee stories and how they can enhance customer experience. The conversation culminates in actionable steps for gym owners to activate their stories for greater impact. Also hear from Dr Patrick Porter about what Brain Tap is and how you can use it to have better rest, more resilience and better overall wellbeing.   Key highlights from the episode: - Storytelling Drives Business Results: The episode highlights how stories are remembered far more than facts and can significantly boost marketing effectiveness, conversion rates, and even pricing power for fitness businesses. - Different Types of Stories Matter: The discussion explains the importance of distinguishing between brand stories, member transformation stories, and staff stories, emphasizing that each plays a unique role in building trust, authenticity, and emotional connection. - Storytelling Builds Culture and Performance: Sharing stories within the team helps foster a strong, connected workplace culture, improves staff retention and engagement, and ultimately enhances the overall experience for both employees and members. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts.   Quotes: "The brain likes to stay in lazy mode." - Dr Patrick Porter "Authenticity is key in storytelling." - Danielle Krischik "Money is an outcome, not a purpose." - Danielle Krischik   Resources: Be an FBP Insider on Patreon Fitness Business Podcast's LinkedIn Community Mystery Shopping for Fitness Businesses - Website Danielle Krischik - LinkedIn, Podcast, Instagram Knight Agency - Website Danielle's Book Recommendation: Building a Story Brand by Donald Miller Matt Spears Live Event: Finance for Fitness Success - Register Here    Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter's Book - Thrive in Overdrive Buy Your Headset Using our Link!   Merch Sponsor: Be a Merch Sponsor - Here   REX Roundtables: Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com   Trusted Suppliers: Matrix Performance Foods Myzone MXM Metrics MAX Members   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: storytelling, fitness marketing, emotional connection, brand story, employee engagement, neuroscience, gym owners, marketing strategies, customer experience, business growth Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don't say it clearly, it won't matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don't just have better products. They have better words. So how do you find the message that sticks?   In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate's viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!   Watch the Slate ad HERE for yourself.

Today I interview Kris Jones, StoryBrand guide and founder of Red Door Designs.  We discuss:How to tell a great story that works for youWhy creating your signature story will help you to sellHow you can replace all of your marketing with a single storyWhy your story is actually not about you and who you should focus onHow to make your brand unforgettable and irresistibleKris Jones is a StoryBrand guide & Founder of Red Door Designs. Mentored by the Author of Building a StoryBrand - Donald Miller himself & with over 20 years of experience and clients like Nike & Adidas under her belt, she is extremely passionate about helping coaches & service providers replace all of their marketing with a single story, so they can multiply their revenue and focus on what they do best.Free Resources: Turn your website into money making machine: https://www.reddoordesigns.com/free-resourcesConnect with Kris on Social: Website: https://www.reddoordesigns.com/Instagram: https://www.instagram.com/reddoordesign/Facebook:https://www.facebook.com/reddoorportland/?fref=tsLinkedin: https://www.linkedin.com/in/reddoordesigns/Youtube: https://www.youtube.com/@reddoordesignConnect with Jennifer, Your Business Therapist, to get more Clarity & Confidence in your Biz!Website: www.jenniferjakobsenlifecoaching.comInstagram: @jjakobsenlifecoachSchedule a Free Clarity Session to see if Jennifer can help you:  https://bit.ly/JJfree30Join my weekly Coffee Chat every Thursday at 12pm PST by signing up for free HERE.

Key Topics Covered:Louie's life before Biote: chronic pain, insulin injections, and emotional burnoutThe Biote breakthrough: How hormone pellets restored energy, strength, and mental clarityThe mind-body connection: How physical pain can cloud joy—and how healing can restore itBrooke's dual perspective: A provider and patient on a mission to change the way we ageHormones and healing: Why lab-driven, personalized care is the future of primary careLouie's transformation: From sepsis and retirement at 48 to hunting, walking, and thriving againThe mission: How Biote fits into the larger vision of Your Health to help people not just survive, but thriveFeatured Guests:Brooke Howard, FNP – Director of Biote at Your Health, Primary Care ProviderLouie McKenzie – Your Health patient and Biote success storyWhy It Matters:This episode isn't just about hormone therapy—it's about hope, personalized care, and rediscovering what it means to feel truly alive again. www.YourHealth.Org

EP 153. Messaging fuzzy? Sales slow? Host, Sarah Panus walks through the mistake brands make when trying to fix their message, and how StoryBrand workshops may be just what you need to help you go from foggy to focused in about a week. SHOWNOTES:   https://www.podpage.com/marketing-with-empathy/blog/fix-your-messaging-strategy-fast--storybrand-workshop-options-episode-153/ LEARN MORE ABOUT SARAH'S STORYBRAND WORKSHOPS: https://www.kindredspeak.com/storybrand SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other key audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠ WATCH ON YOUTUBE: https://www.youtube.com/@iamsarahpanus FREE QUIZ: Which of These Content Makeovers is Right for Your Brand? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠  Learn more about your ad choices. Visit megaphone.fm/adchoices

In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don't say it clearly, it won't matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don't just have better products. They have better words. So how do you find the message that sticks?   In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate's viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!   Watch the Slate ad HERE for yourself.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --       Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?   In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Did you like the episode? Send me a text and let me know!!Top Marketing Strategies for New Entrepreneurs with AI InsightsIn this episode of 'Business Conversations with Pi,' host Skoob and AI co-host Pi, created by Anthropic, delve into essential marketing strategies for new entrepreneurs. They discuss effective techniques such as content marketing, social media engagement, influencer partnerships, email marketing, and paid advertising. The conversation highlights cost-effective options for those on a budget and recommends valuable marketing books. Tune in for actionable advice to turn your startup dreams into reality.#EntrepreneurshipTips#StartupMarketing#ContentMarketing#SocialMediaMarketing#BusinessGrowth#NewEntrepreneur#MarketingStrategies#SmallBusinessTips#DigitalMarketing#BusinessPodcast 

Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?   In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Struggling to profitable—sounds like a dream, right? But for one badass business owner, it became reality.

In this episode of (insert podcast name here) host Josh Taylor, Chief Marketing Officer at OptSpot, sits down with Donald Miller, CEO of StoryBrand, to discuss how car wash owners can transform their marketing strategies by clarifying their messaging. Miller explains how businesses can position themselves as guides rather than heroes in their customers' journeys. The conversation covers actionable strategies for increasing customer engagement, boosting retention, and driving revenue.Josh Taylor is a marketing strategist dedicated to helping car wash owners grow their businesses through automated customer retention and engagement tools. As a certified StoryBrand expert, he specializes in turning complex marketing messages into simple, high-converting campaigns.Donald Miller is a New York Times bestselling author and marketing expert who has helped brands like Ford, Chick-fil-A, and Intel clarify their messaging and increase revenue. His books include Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. Through StoryBrand, he has helped thousands of business owners cut through the noise and connect with customers.Key TakeawaysThe StoryBrand Framework: Shifting Your MessagingDonald Miller explains how most businesses make the mistake of positioning themselves as the hero instead of the guide.Customers want to be the hero of their own story—your brand should support and empower them.When your messaging focuses on solving customer problems, it builds trust and increases sales.Affirmation Calls to Action: Go Beyond “Join Now”Standard Calls to Actions like "Sign Up" or "Buy Now" aren't enough.Affirmation Calls to Action reinforce the transformation customers will experience, making them more likely to take action.Example: Instead of “Join Today,” try “Start Driving a Cleaner Car Today.”Affirm why washing their car with you was a good ideaValue Stacking: Make Your Offer IrresistibleClearly communicate why your car wash is worth choosing.Layer multiple benefits in your messaging—price, convenience, time savings, and customer experience.The more value you highlight, the more compelling your offer becomes. Tell your customer's story, not yours. It's not the car wash they want…it's the clean car.Clarity is Key: Make Your Marketing SimpleIf your messaging is confusing, you're losing customers.Keep your marketing clear, concise, and repeatable so customers instantly understand what you offer.Training Your Team: Messaging Consistency MattersYour team needs to use the right language when talking to customers.Miller suggests using a simple incentive, like giving team members a dollar each time they use the new messaging.The goal: Create a unified, effective brand voice across all customer touchpoints.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that break through from the ones that disappear. Magic Spoon didn't invent cereal, they just told a better story: one where protein replaces sugar, and taste isn't sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did?   In this episode, Don and Kyle break down the marketing genius behind Magic Spoon's rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand's real enemy and position your product so it's instantly understood.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that break through from the ones that disappear. Magic Spoon didn't invent cereal, they just told a better story: one where protein replaces sugar, and taste isn't sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did?   In this episode, Don and Kyle break down the marketing genius behind Magic Spoon's rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand's real enemy and position your product so it's instantly understood.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash was instant. In a world where loyalty is fragile and expectations are sky-high, even the best brands can stumble if they don't communicate the right way. So what happens when a company known for brilliant messaging gets it wrong?   In this week's episode, Don and Kyle unpack the marketing brilliance that made Southwest an iconic brand and why their latest messaging misstep is such a big deal. They reveal how Southwest's playful, people-first branding created an unbeatable bond with customers, and how this new shift risks breaking that trust. You'll learn what Southwest could have done differently, why your messaging must evolve without abandoning what made you great, and how to communicate tough changes without losing customer loyalty. Tune in to find out how even a beloved brand can slip and how you can avoid making the same mistake.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!