Podcasts about storybrand

Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/     You can have a great product and a smart marketing plan and still lose sales because your message starts in the wrong place. Big companies do it. Small businesses do it. They lead with features, backstory, and big ideas before customers even know why they should care. When that happens, people tune out. It's not that your product isn't good. It's that your message isn't clear fast enough. If customers are bouncing from your website or ignoring your ads, could it be that you're explaining too much before you've earned their attention?   In this episode, host Donald Miller shows why the order of your message matters more than you think. Using real business examples, he explains how one simple shift in wording can unlock growth and how starting in the wrong place can quietly stall it. You'll learn how to grab attention, build trust, and guide customers toward a decision without overwhelming them. If you want marketing that actually works, this episode will show you what to say first and what to say next.     Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com   Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework   Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

If you want real profit in your business, it's time to get serious. Stop waiting for growth to magically happen and start paying attention to your numbers. Profit doesn't come from hope. It comes from action, planning, and knowing exactly what's happening inside your business. -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

In this episode, I speak with Reggie Nicolay, Senior Vice President of Marketing and Training at Realtors Property Resource (RPR), about how AI is reshaping the way consumers find and choose real estate agents. Reggie explains why visibility in AI search now depends on consistent digital profiles, local content, reviews, and trusted data signals. The episode also explores how RPR's AI-powered market trends, script writing, and new mobile AI CMA help agents communicate more clearly, build trust faster, and win clients earlier in the decision process. Resources Mentioned ScriptWriter in RPR. This link is a guided tour to the feature: rpr.me/scriptwriter ScriptWriter for Residential (Market Trends): https://www.youtube.com/watch?v=b79gYo2FAI0 ScriptWriter for Commercial (Trade Area): https://www.youtube.com/watch?v=52eNXdIivMA Mobile AI CMA (beta): https://blog.narrpr.com/tips/ai-cma-in-rpr-mobile-faster-pricing-conversations-agent-first-control/https://www.youtube.com/watch?v=HeNChOdvEzY RPR AI Tools Hub: https://blog.narrpr.com/ai/ Reggie Nicolay AI Playbook: The AI Advantage: Winning Clients Before Your Competitors Do https://rpr.me/ebook Feb 12th, 2026 RPR Survey of Agents Using AI - https://blog.narrpr.com/tips/real-estate-agents-use-ai/  Books Mentioned Building a StoryBrand by Donald Miller -  https://a.co/d/7FSuJUS    Guest: Reggie Nicolay Instagram: https://www.instagram.com/reggie.nicolay Facebook: https://www.facebook.com/reggienicolay LinkedIn: https://www.linkedin.com/in/nicolay/   Host: Rajeev Sajja Website: http://www.realestateaiflash.com    Facebook: https://www.facebook.com/rsajja  Instagram: http://www.instagram.com/rajeev_sajja  LinkedIn: http://www.linkedIn.com/in/rsajja    Resources:  Podcast, Newsletter, and Resources - http://www.realestateaiflash.com  Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/ Subscribe to our weekly AI Newsletter - https://realestateai-flash.beehiiv.com/subscribe Agent Bio Visibility Optimizer GPT: https://chatgpt.com/g/g-687e4fde4ac48191aa71be5a671951b5-agent-bio-visibility-optimizer 

Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/   Most of us avoid hard conversations. We tell ourselves it's not worth the tension. We don't want to look needy or rock the boat, so we let things slide. At work, at home, with friends. But every time we stay silent, something inside us shrinks. Resentment builds, and the relationships that matter most slowly drift off course. We don't lose influence because we lack talent. We lose it because we lack the courage to say what needs to be said. And that silence costs us opportunities, connection, and even our identity. But what if your next big breakthrough is waiting on the other side of one honest conversation?   In this episode, Don sits down with negotiation expert Kwame Christian to explore how difficult conversations shape our confidence, relationships, and success. Kwame shares how overcoming people-pleasing transformed his life, why respect matters more than being liked, and how negotiation is about connection, not manipulation. You'll learn why many negotiations fail before they start, how to plant seeds instead of dropping bombs, and why great negotiators focus on long-term trust over short-term wins. Listen in for a masterclass in how to protect your identity and create better outcomes, one conversation at a time.   Hire Kwame at: https://kwamechristian.com     Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com   Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework   Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

Podcast growth doesn't happen by accident, and it certainly doesn't happen by shouting into the void of social media without a plan. In this episode of Podcasting Unlocked, Alesia curates the best insights from four industry experts to help you move from invisible to influential. This week, episode 263 of Podcasting Unlocked is about your podcast visibility roadmap!In this episode of Podcasting Unlocked, our experts are sharing the importance of making a strategic plan for your podcast marketing and actionable steps you can take right now to bring in new audience members. We also chat about the following: Make the Customer the Hero: Stop positioning yourself as the hero of your podcast. To resonate with your audience, your messaging must clearly define your listener's problem and position your expertise as the guide that helps them win.Build Authority with Creative PR: Use Top 10 lists or unique industry rankings to establish your show as a primary resource. Creative PR isn't just about news; it's about positioning your thought leadership in a way that search engines and listeners can't ignore.Implement the Four-Post Social Plan: Abandon the post every day grind. Focus on a strategic cycle that builds awareness, shares a unique perspective, provides a behind-the-scenes look, and finishes with a clear call to action to drive your audience to your latest episode.Repurpose with Intention: Don't try to be everywhere at once. Pick one or two primary platforms where your audience actually hangs out and master those before expanding. Quality and intentionality on one platform outperform mediocre presence on five.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH:Lauren CockerellMickie KennedyKatie BrinkleyDeirdre TshienCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Ep 168: The Power of StoryBrand in our Podcast Content with Lauren CockerellEp 176: Unlocking the Power of Press Releases for Your Podcast with Mickie KennedyEp 211: Maximizing Podcast Reach Through Repurposing with Deirdre TshienEp 229: Promoting Your Podcast on Social Media with Katie BrinkleyProud member of the Feminist Podcasters Collective.

Get free marketing videos every week from Don at WeeklySoundbite.com   Every day, businesses lose sales because their message is hard to understand. If your website or sales pitch uses complicated words or vague ideas, customers will move on. That's because it creates mental friction, and the brain's natural response is to check out. You might think you're sounding smart, but unclear communication often makes people feel confused or uninterested. And when people feel confused, they don't buy. So how can you tell if your message is too complicated?   In this episode, Donald Miller breaks down the concept of "cognitive load" and how it silently kills marketing efforts. You'll learn how to simplify your messaging, why "putting the cookies on the lower shelf" works, and how a billion-dollar company shifted gears by making its value proposition crystal clear. Whether you're running a political campaign, pitching investors, or just trying to sell more sweaters, this episode shows you how to make your message lighter, clearer, and more effective without dumbing it down.   --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Do you have to be an extrovert to be a successful business owner? Absolutely not. Let's talk about the real differences between introverts and extroverts. Where they get their energy, how they show up, and why neither style is "better" when it comes to building a business. Being an introvert doesn't mean you can't lead, sell, or grow a profitable business. It just means you may need to stretch outside your comfort zone sometimes. You dont have to become someone you're not. This episode is all about encouragement, practical tips, and reminding introverted business owners that your style works and you can be just as successful as anyone else. -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Different gym owners need different leadership books.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a simple plan to help you use the contents of any book to improve yourself and your business, and then he recommends specific books in each realm of leadership.Self-Leadership (to go fast, go alone):“Think Like a Monk” by Jay Shetty“The Creative Act” by Rick Rubin“Courage Is Calling” by Ryan Holiday“Dare to Lead” by Brené Brown “The War of Art” by Steven Pressfield“Drive” by Daniel PinkTeam Leadership (to go far, go together):“Be the Unicorn” by William Vanderbloemen “Good to Great” by Jim Collins“Vivid Vision” by Cameron Herold“Leadershift” by John Maxwell Peer Leadership (share the mission beyond your gym):“Influence” by Robert Cialdini “Building a StoryBrand” by Donald Miller“The Go-Giver” by Bob Burg and John David Mann “How to Win Friends and Influence People” by Dale CarnegieTribe Leadership (influence your community at scale): “The Wisdom of Joseph Campbell” by Michael Toms “The Dichotomy of Leadership” by Jocko Willink and Leif Babin “Enchantment” by Guy Kawasaki “Resilience” by Eric Greitens “Tribes” by Seth Godin Plus, from Feb. 9 to 13, 2026, only, Coop is giving away free digital copies of his 10 books for gym owners.Go to Gym Owners United (linked below), DM him with your biggest challenge, and he'll send you the right book to start with.LinksGym Owners UnitedBook a Call1:56 - Your leadership diagnostic6:31 - Self-leadership books8:44 - Team leadership books10:57 - Peer leadership books11:58 - Tribe leadership books

A introdução de anúncios no ChatGPT marca um ponto de inflexão no mercado de publicidade digital. Plataformas conversacionais passam a competir diretamente por investimentos que historicamente pertenciam à busca e às redes sociais — e obrigam marcas, agências e reguladores a repensar formatos, métricas e limites éticos.Neste episódio, conversamos com Alexandre Kavinski, líder de Inovação e IA na WPP Media Services, sobre como a publicidade integrada à IA pode redefinir a relação entre marcas e consumidores, quais mudanças devem ocorrer na produção criativa, como medir eficácia em interfaces sem cliques visíveis e quais riscos de confiança surgem quando a conversa vira espaço publicitário.Links do episódioPágina do LinkedIn de Alexandre KavinskiO filme Bugonia, dirigido por Yorgos Lanthimos, com Emma Stone and Jesse PlemonsO livro "O Cientista e o Executivo", de Diego Barreto e Sandor CaetanoA primeira temporada da série "Twin Peaks", de 1990, de Mark Frost e David LynchO livro "Superagency: What Could Possibly Go Right with Our AI Future", de Reid Hoffman e Greg BeatoO livro "Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen", de Donald Miller  A The Shift é uma plataforma de conteúdo que descomplica os contextos da inovação disruptiva e da economia digital.Visite o site www.theshift.info e assine a newsletter

We visit with Kate Berkey, a StoryBrand guide for nonprofits, to talk about something that affects every organization's bottom line — whether they realize it or not: clear messaging. Or more specifically… what happens when we don't have it.Kate opens with a reality check that's hard to ignore: many nonprofits are unintentionally leaving money on the table simply because their communication is confusing. Not wrong. Not poorly intentioned. Just unclear. And as she shares a phrase that sticks with you, “If you confuse, you lose.”Using the StoryBrand framework, Kate explains how humans are wired for story, not information overload. The model is simple and familiar: a character wants something, faces a problem, meets a guide, gets a plan, takes action, and moves toward success while avoiding failure. The big shift for nonprofits? Your organization is not the hero — your donor or the person you serve is. Your role is the guide. When that dynamic clicks, messaging becomes more relatable, more actionable, and far more effective in fundraising.Kate also shines a light on a common nonprofit habit: using big, feel-good language that sounds meaningful internally but leaves outsiders scratching their heads. Phrases like “empowering human flourishing” may feel inspiring in a strategy session, but they create mental work for donors who are just trying to understand what you actually do and how they can help. Clear messaging makes it easy to say yes.The impact goes beyond fundraising. When your message is tight and repeatable, staff, volunteers, and board members gain confidence. They stop fumbling when someone asks, “So what does your organization do?” and start becoming natural ambassadors in everyday conversations.Kate wraps with a real-world story of a volunteer event that had heart, energy, and great intentions — but lost momentum because it delivered too much information and ended with multiple calls to action. The result? Confusion instead of commitment. Her fix is beautifully simple: one clear story and one clear ask.If your organization has ever struggled to explain what you do in a way that sparks action, this conversation is a must-watch. #Storytelling #NonprofitMarketing #TheNonprofitShowFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

You might think posting daily, chasing trends, and being "everywhere" is the key to growing your personal brand. But what if the real problem isn't visibility, it's clarity? Most people trying to build a brand skip the hardest part: figuring out exactly what they stand for and how to communicate it consistently. Without that foundation, every post feels like a shot in the dark. And if your message is muddy, even the best content won't convert. So how do you build a brand that actually resonates, builds trust, and drives results?   In this episode, Donald Miller sits down with "Podcast Princess" Hala Taha, host of Young and Profiting (YAP) Podcast, to unpack the messaging strategies that built her powerhouse personal brand. They dive into her step-by-step framework for personal brand clarity, how to create sticky content themes, and why it pays to stand against something just as much as you stand for something. You'll also hear how Hala used these strategies to grow a thriving business, land sponsorships, and inspire the next generation of creators. Whether you want to go big or just be "five miles famous," this episode shows you how to get known and stay known.     Check out more from Hala on her website: https://youngandprofiting.com   --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Nathan Brooks joins Brent Daniels to share his incredible journey from flipping 700 houses to building a lending powerhouse aiming for $1 billion in annual loans. This episode is a masterclass on the evolution of an entrepreneur—moving from the "hero" doing the work to the "guide" building a scalable legacy. Nathan strips down the realities of open-heart surgery, cage fighting at 39, and the exact social media strategies that lead to free deals and top-tier hires.If you are stuck trading time for dollars or feeling the weight of business ADHD, Nathan provides the operational blueprint to help you transition from a lifestyle business to an entity built for exit. Own the real estate game by joining the TTP training program. ---------Show notes:(1:03) Beginning of today's episode(2:26) The "Free Deal" Strategy: How to get 4 extra deals a year using Facebook Stories(3:09) The Pillars of Social Media: How to connect emotionally without being repetitive(10:36) Story Brand in Real Estate: Being the "Guide," not the "Hero" in your copywriting(12:58) The 6'4" Striker: Why Nathan took a cage fight at age 39 to face his bullies (15:51) Showing up for the "Life Game": Recovering from open-heart surgery and chasing a six-pack at 45 (19:10) The Power of the Mastermind: Why Nathan launched a high-level community in Kansas City (21:38) Why Nathan quit flipping to become "the bank" (24:48) Lifestyle Business vs. Exit Strategy: Building a company that doesn't need you to function(28:03) Finding the people who are "naturally bent" toward the details----------Resources:Bridge Mastermind (Kansas City)StoryBrand by Donald Miller The E-Myth by Michael Gerber Think and Grow Rich (Power of the Mastermind)To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Get free marketing videos from Donald Miller every week at:  https://WeeklySoundbite.com/   Companies love to talk about themselves—how they started, what they value, what makes them different. But your story isn't what sells. In fact, it could be what's holding you back. When your pitch, your website, or your brand story starts with you, your potential customers tune out fast. Why? Because they're not looking for a hero. They're looking for help. And if you don't lead with their problem, they'll find someone else who does. So how do you tell your story in a way that actually connects, converts, and grows your business?   In this episode, Donald Miller unpacks why most businesses fumble their messaging when they lead with their own story, and shows you how to do it right. You'll learn the real purpose of your company's story, exactly when to tell it, and the simple storytelling formula that turns your backstory into a trust-building, revenue-driving asset. If you've ever wondered how to make your origin story matter, this episode shows you exactly how.     --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

I was exposed to business numbers long before I ever owned a business. Profit & Loss statements, sales trends, inventory, expenses, just to name a few. These were normal conversations in my world growing up. And when I became a small business owner, that knowledge became my secret weapon. But as I started meeting other small business owners, I realized something big: they WANTED to understand their numbers… they just didn't know where to start. Today, I share my journey with the P&L and why it quickly became my #1 tool for growing a profitable business. The truth is, small business P&Ls aren't that different from big business P&Ls and small businesses have far more in common than you'd ever imagine. No matter what size your business is, your Profit & Loss statement is the key to understanding your money, increasing your profits, and making smarter decisions. Let's make the P&L your new superpower.   -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com   Leaders often inherit a culture. The problem is, some of those cultures are toxic, broken, and built on a belief system of losing. When you walk into a room where failure has been normalized, where low standards are expected and defeat is baked into the identity, it's not just about improving performance. You have to rewrite the entire story people believe about themselves. That's where many leaders fail. They try to motivate or strategize their way through it without changing the narrative. But what if turning a culture around starts with something as simple and powerful as the words you repeat?   In this episode, Donald Miller breaks down how Curt Cignetti, the new head coach at Indiana, didn't just win football games—he rewired an entire organization's identity. From powerful soundbites to obsessive attention to detail, Don explores the leadership and messaging strategies that transformed Indiana from a historic underdog into a national powerhouse. If you're leading any kind of turnaround, this episode is your playbook.   --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

If you've ever fallen behind on paying your employees or the people who help you, it's time for a hard truth: you made a commitment, and not paying them damages trust, morale, and your reputation as a leader. You'd never accept a customer refusing to pay YOU — so why are you doing it in your own business? Two biggest reasons this happens: poor pricing and ongoing debt that drains every dollar before it reaches your team. You need to stop the financial bleeding, pay your people moving forward, and create a plan to make up any back pay. And when a big job comes in? That money needs to fix the business first, not line your own pockets. Strong businesses take care of their people. Let's get you back on track.   -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

In this episode of 10x Your Team, Camden and Otis McGregor sit down with Sean Garner, an entrepreneur and marketing strategist who specializes in helping local, service-based businesses achieve consistent growth. Sean shares his journey from being a gym owner and firefighter to founding Sean Garner Consulting, where he empowers businesses with clear, actionable marketing strategies."Marketing doesn't have to be confusing," Sean explains, as he delves into the power of StoryBrand messaging, effective website design, and sales funnel strategies. Whether you're a business owner seeking to enhance your marketing efforts or a leader looking to empower your team, Sean's insights provide a roadmap for achieving clarity and confidence in your marketing approach.More About Sean:Sean Garner is an entrepreneur, marketing strategist, and the founder of Sean Garner Consulting—a full-service agency and fractional CMO partner for local, service-based businesses. With over a decade of hands-on experience, Sean has helped health and wellness companies, medical clinics, law firms, coaches, consultants, and home service providers grow with clarity, confidence, and consistent lead generation. Drawing from his background as a gym owner, firefighter, and faith-driven family man, Sean understands the realities of running a business while juggling life's priorities. His superpower is simplifying marketing—turning confusing tactics into clear, actionable steps that drive real growth. Whether it's through StoryBrand messaging, website design, or sales funnel strategy, Sean empowers business owners to take control of their marketing and become the trusted, go-to choice in their market.#10xyourteam #TrustInLeadership #OrganizationalResilience #HumanCenteredLeadership #LeadingThroughChange #ExecutiveLeadership #TrustMatters #LeadershipDevelopment #ChangeLeadership #FutureOfWork #HighPerformanceTeamsChapter Times and Titles:Introduction to Sean Garner [00:00 - 05:00]Welcome and overview of Sean's backgroundTransition from firefighting and gym ownership to marketingThe Philosophy of Simplified Marketing [05:01 - 15:00]Why marketing feels confusing for most business ownersTurning complex tactics into actionable growth stepsStoryBrand and Messaging Clarity [15:01 - 25:00]The importance of clear messaging in a crowded marketHow to become the "trusted choice" for your customersBuilding Effective Sales Funnels [25:01 - 35:00]Moving beyond basic websites to lead-generation toolsStrategies for local and service-based businessesThe Role of a Fractional CMO [35:01 - 45:00]How a marketing partner provides clarity and confidenceScaling businesses with consistent lead generationBalancing Business, Faith, and Family [45:01 - 52:00]Juggling life's priorities while running a consulting agencySean's advice for the modern entrepreneurClosing Thoughts and How to Connect [52:01 - End]Final leadership takeawaysWhere to find Sean Garner Consulting and more resourcesConnect with Sean Garnerhttps://www.seangarner.co/https://www.linkedin.com/in/seanagarner/https://www.facebook.com/SeanGarnerConsulting/https://www.instagram.com/seangarner/https://www.youtube.com/seangarnerhttps://podcasts.apple.com/us/podcast/marketing-domination/id1330661519

In this episode of The Friday Habit, Mark Labriola II interviews John Gallagher, a seasoned leadership coach, who shares insights on the journey of leadership, the importance of emotional intelligence, and the mindset shifts necessary for entrepreneurs. Gallagher emphasizes the need for practical frameworks, the signs that indicate a business owner may need a coach, and the significance of legacy in leadership. He also discusses the challenges of consistency, the impact of distractions, and the importance of prioritization and delegation. The conversation concludes with Gallagher's advice on making small changes for personal growth.

Get free marketing videos from Donald Miller every week at:  https://WeeklySoundbite.com/   Most business owners waste thousands on billboards that never bring in a single lead. Why? Because they try to be clever instead of clear. When your brand isn't a household name, confusing messaging on a massive sign just becomes expensive noise on the side of the road. No one's pulling over to decode your inside jokes or admire your witty wordplay. If your billboard doesn't solve a problem in 7 words or less, it's not advertising, it's art. And art doesn't convert. So why do so many companies still get this wrong?   In this episode, Donald Miller takes you through a hilarious, no-holds-barred review of real billboards from across the country. From duct tape ads to funeral home puns, Don breaks down exactly what works, what flops, and why "cute and clever" usually kills your ROI. If you want your marketing to actually make money—whether it's on a billboard, website header, or tagline—this episode will sharpen your instincts and make you rethink every word you publish.     --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Most business owners say they have goals… but what they really have is a fuzzy wish list. "I want to grow," "I want more profit," "I want more customers". However, many do not have a clear plan. And if not tied to actual business numbers, those goals go nowhere. Today, we break down how to turn big dreams into real results. You'll learn how to set at least one long-term goal, break it into monthly, weekly, and daily steps, and use your business numbers to guide your decisions. Because "just showing up" isn't a strategy. However, taking consistent, concrete action is what moves the needle and grows your profits. Let's make your goals actually happen. -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Welcome to another short but empowering episode of Monday Motivation, giving you a dose of inspiration as you head into your week. Today, we explore a powerful mindset shift around growth, desire and personal responsibility, inspired by a quote from Paul Arden: ‘It’s not how good you are, it’s how good you want to be.’ Three key takeaways you can expect: Why your desire to grow matters more than your current skills or confidence How letting go of perfection and comparison unlocks progress The power of one small habit to move you closer to your dream life Listen in and reconnect with what you truly want, so you can take simple, meaningful steps towards living your dream life, in your own beautiful way. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream

What is a brand story? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experience, employee stories, testimonials, and founder's memories, all of which illustrate brand DNA, values, and brand experiences.

This week, AmSpa founder Alex R. Thiersch, JD, speaks with Jennifer Orechwa, founder and CEO of Salt Marketing, a boutique agency helping medical spas and aesthetic practices turn their story into strategy. Orechwa shares why Salt Marketing chose to focus on aesthetics, how StoryBrand became her go-to approach (she's a certified coach!), and the proven strategies med spas need to build with authenticity. Listen to learn: The five-part framework for a marketing system that attracts, converts and scales; How StoryBrand positions the patient as the hero, and why that matters; Common marketing mistakes med spas make and how to fix them; Affordable resources for small med spa or solo practitioners; AI and how to keep your brand authenticity as you grow. Find more insights at saltmarketing.co and check out the Worth Your Salt podcast. -- Music by Ghost Score

Donald Miller (New York Times bestselling author, Building a StoryBrand / Business Made Simple) breaks down the biggest reason customers ignore your marketing: you haven't clearly defined the problem you solve.In this interview, Donald explains why “looking successful” isn't the same as being successful, how to craft a marketing message that gets attention, and the simple positioning shift that increases sales without changing your product.If you're a CEO, founder, author, or expert building authority, this episode will help you clarify your message and create demand.

Get free marketing videos from Donald Miller every week at:  https://WeeklySoundbite.com/   Nonprofit leaders often feel stuck between wanting to make a real impact and struggling to get people to care. With attention spans shrinking and skepticism about charitable giving growing, how do you break through the noise and actually inspire action? You're constantly trying to build trust with donors and rally support, but even when the mission is noble, the response can feel underwhelming. What if your biggest hurdle isn't the cause itself, but the way you're communicating it?     In this episode, host Kyle Reed sits down with Scott Harrison, founder of Charity: Water, to uncover how a simple, clear message has raised over $1 billion and served more than 20 million people. Scott shares how he turned birthdays into global fundraisers, built trust with a 100% donation model, and why nonprofits must innovate their messaging like any modern brand. Tune in for practical messaging insights that apply to every mission-driven leader.   Help Scott continue giving people access to clean water at: https://www.charitywater.org/   --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!    

Happy 2026! Today, we are coming out of the gates strong with my friend Donald Miller, a bestselling author, speaker, and the creator of "Building a StoryBrand." I believe you're going to love this message today. It's all about clarifying your message so your customers will listen even more and how you can create even more purpose in your brand messaging to ultimately build a business and life that actually works. If you've ever felt stuck, overwhelmed, unclear, or you're doing a ton of work but not making the progress you want… this episode is for YOU. Donald brings wisdom, simplicity, and truth that cuts through the noise and helps you focus on what matters most. Here's what we dig into in Episode 460 of the IMPACT SHOW: Building your 'storybrand' for your customers. Who should be the hero of your story and why… Why clarity is the catalyst for momentum — in your business, your calling, and your life…and how to attain even more clarity. How most people overcomplicate success and why simplifying your message and mission changes everything. Why most marketing is a money pit. Donald's powerful perspective on story — and why seeing your life as a story helps you make better decisions. The difference between being busy vs. being intentional. Why leaders must define the problem clearly before they can create real solutions. How confusion kills growth — and how clarity builds trust, confidence, and action. What it looks like to align your faith, work, and leadership so they reinforce one another instead of compete against one another. Practical ways to create systems that support the life you actually want to live. How does one best 'Live a life worth telling a story about.'  Donald doesn't just talk theory — he gives you real tools and frameworks you can apply immediately to gain focus, reduce stress, and lead with greater confidence and conviction. This episode will help you get clear, focused, and moving into action with how to best share your story in 2026…and maximally IMPACT those who hear it. It will also help you create even more momentum in your brand and business in 2026. Thank you for listening. We have great plans to further skyrocket up the podcast ranks in 2026. I have one ask of you please: If this episode added value to your life, can you please LIKE it, SHARE it, and pass it on to someone who needs this message right now? Please screenshot it, post it on your social media, and tag us — let us know what insight hit you the hardest. Thank you in advance. Let's spread the IMPACT.  IG: @donaldmiller @todddurkin #IMPACT #StoryBrandBuilding **** New Coaching Opportunity: Ready to be Coached to help YOU 'Live a Life Worth Telling a Story About?' I'm looking for 5-people who want to GO DEEP, GET COACHED by me personally, and COMMIT to Making 2026 their BEST YEAR YET. I am creating a new "VIP" small-group of just 5-people who will be coached by me and that will allow you to finally attain the massive success you want…NOW!!! My VIP Coaching Program is all about you attaining YOUR goals… It's about accountability. It's about mentorship. And it's about you taking ACTION…now! It's about opening up my rolodex to help you get connected to the right people who can help you attain what you want…faster than you can probably do solo. It will be intense. It will take commitment on your end to make change. And it will be FUN!!! This Coaching includes: ½ Day Strategy Session (to kick it all off). Can be done live or virtual. In-Depth Brand Assessment. Monthly Coaching Calls with TD. Not once, but 2x per month with me. Weekly Homework and Accountability Checks. Yep. I said accountability from yours truly. Inclusion in my 3.5 Mentorship (April 2026) in San Diego. Only 20-people will be in the room for this momentous event. Inclusion in my "TD Annual Mountain Retreat" (Oct/Nov 2026) in Whitefish, Montana. In-depth report every 90-days for ACTION-Steps. Prestige introductions. My rolodex is expansive and can open it to introduce you to the right people who can expand your network (and ultimately net- worth). AND THEN SOME…I always include 'And then some' with all I do. Sometimes that alone is worth more than the price of the program. If this interests you and you want to be one of 5-people who I will personally coach 1:1 in 2026 and POUR INTO with everything I have, then contact me today. Please email me at Todd@ToddDurkin.com and I will reach out to you within 24-48-hours with all the details. This is for anyone who is SERIOUS about making change and stepping-UP massively starting NOW. This is for someone who: WANTS to work 1:1 with me personally. WANTS RESULTS NOW…and doesn't want to wait 6-12 months. COMMITS to making 2026 their BEST year by starting Q1 STRONG and getting after it. DESIRES GREATNESS in 2026. If that's YOU, please reach out today. Simply do one of 2 things: 1. Email me at Todd@ToddDurkin.com. Share with me where you are at in your business/career, what you are MOST excited to achieve in 2026, and why you want to be one of the 5-people who will be part of this very exclusive program. Or… 2. TEXT me. My personal cell is (619)304.2216. Yes, that IS me and I will return your TEXT within 24-hours if you text me and tell me that you are interested in having me coach you for the next 90-days for massive change. If this interests you and you are ready to COMMIT, take action now. Contact me TODAY!!!

Most small business owners grind day after day… and still have no idea what their real numbers are. They "guess" what their sales are, hope their profits are there, and then wonder why every year feels the same. Today, we break down why knowing your numbers is the key to breaking the cycle. You'll learn how simple the formula really is Sales – COGS – Expenses = Profit and how it connects directly to your Profit & Loss report. Once you understand the flow of money through your business, you can finally stop repeating the same year over and over and start making smarter, more profitable decisions. Tons of sales mean nothing if there's no profit. Make this the year you learn your numbers and drive those profits up!  -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Welcome to another short but empowering episode of Monday Motivation, giving you a dose of inspiration as you head into your week. Today, we explore the powerful truth that the way your year unfolds depends on the energy, intention and commitment you bring into it, inspired by a quote from Vern McLellan: “What the new year brings to you will depend a great deal on what you bring to the New Year.” Here are three key takeaways you can expect: Why intention matters more than having the perfect plan at the start of a new year How small, consistent steps create momentum without overwhelm A simple way to reflect, dream and plan so the year ahead feels aligned and truly yours Take this opportunity to learn how to step into a new year with clarity, confidence and calm rather than pressure or perfection. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream

Messaging gets way easier when you stop trying to sound smart and start trying to sound clear, and this quick Guru Conference convo nails why. Alongside Jay Schwedelson, Donald Miller breaks down the “cognitive load” trap that quietly kills conversions, then hands you a dead-simple framework for turning what you sell into something people instantly get. The best part is its practicality: you will leave knowing what to say, how to say it, and why repeating one line beats explaining ten features.ㅤGo to StoryBrand to learn the four ways Donald helps teams build their five soundbites, including the on-demand course, a live workshop in Nashville, a private on-site workshop, or a Donald Miller strategy session.ㅤBest Moments:(03:30) The “Kids love aquariums” example that doubled sales with three words(05:34) The five soundbites that invite customers into a story without rambling(06:00) Why your customer is the hero and you are the guide with the rope(08:45) If you claim you solve 10 problems, you are basically solving none(15:15) How repetition trains AI to associate your brand with one specific “hole”(26:13) The simple email flow that consistently beats “clever” copyㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com   You're great at your craft, whether it's designing, photography, or running a small creative agency, but turning your talent into consistent income feels like a mystery. You've tried word of mouth, posted on socials, and maybe even dabbled in funnels, but the results just don't scale. You want more clients, more impact, and more income without becoming a 24/7 marketing machine. And if you're honest, you're starting to wonder if making money while staying true to your creative values is even possible. Can you actually grow a thriving business without selling your soul?   This week, host Kyle Reed sits down with business coach Laura Higgins, who specializes in helping creatives build scalable businesses without sacrificing their freedom or authenticity. Laura breaks down her two-engine method for getting more clients and shares actionable strategies to connect with your customers. If you're a creative ready to get off the content treadmill and start seeing real results, listen in to get the expert playbook.   Check out Laura on her website: https://laurahiggins.com or at  @LauraHiggins   --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

As the year wraps up, it's time to slow down, look back, and get real about your business. I challenge you to answer three simple but powerful questions: What was your biggest win this year? What's the one thing you wish you had fixed or worked on? Most importantly, how well do you actually know your business numbers from the past year? These questions set the tone for the new year and help you make smarter, more profitable decisions. If you want next year to be your best year yet, it starts with clarity, honesty, and a deeper look into your numbers. Let's get you ready to win!  -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Welcome to another short but empowering episode of Monday Motivation, giving you a dose of inspiration as you head into your week. Today, we explore trusting the magic of new beginnings, inspired by a beautiful quote from Meister Eckhart that speaks to the quiet inner knowing that it is time to begin again: ‘And suddenly, you know it’s time to start something new and trust the magic of beginnings.’ Three key takeaways you can expect from: How to reflect on the year that's been and honour what it has taught you. Why new beginnings don't need to be big to be powerful. How to trust yourself and take one small aligned step forward. Take this opportunity to learn how to create space, clarity and intention as you step into a new chapter of your life. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream

If you have ever found yourself saying, "next year will be different", then this episode is for you. Today I want to talk about how to make 2026 your best year yet. Not a busy year. Not a year where you tick lots of boxes but still feel unfulfilled. I am talking about a deeply meaningful year. A year where you stop waiting, choose yourself, and finally begin creating the life you have been quietly dreaming about. Over the years, through dreaming, doing, failing, rebuilding and starting again, I've learnt one powerful truth. Your best year does not just happen. You create it. And you create it with clarity, intention and small, consistent steps forward. In this episode, I guide you through the most important foundational work that so many people skip. The work that changes everything. So, if you want 2026 to be the year you stop waiting and start creating, this episode will gently guide you there. Grab a cup of tea, take a breath with me, and let this be the moment everything begins to shift. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream

SHOW NOTES:In this practical, high-energy episode, Matt Zaun talks with Sean Garner, StoryBrand–certified marketer and founder of Sean Garner Consulting, about cutting through today's 10,000-messages-a-day noise with a simple idea: clarity beats clever. They break down how to build messaging that wins attention, creates qualified demand, and turns “we do X” into “we solve your problem.”In this episode, they cover:✅ The StoryBrand core — 7 talking points that become your “verbal brand guidelines” for every email, website, and pitch.✅ Consistency that compounds — Be relentlessly consistent about the problem you solve, not the services you sell.✅ When prospects don't know their problem — Lead with the pain, then educate on your unique solution....and much more!BIO:Sean Garner is a StoryBrand–certified coach and founder of Sean Garner Consulting, a marketing agency for local service and professional brands that want to dominate their market, not just add a few leads. His team builds message-driven websites, funnels, SEO, and provides fractional CMO support.Matt Zaun is a strategic storytelling expert, keynote speaker, and author of The StoryBank. He helps leaders use story to build culture, strengthen sales, and speak with impact.

Geoffrey Dohrmann, founder and CEO of Institutional Real Estate, Inc., discusses the power of StoryBrand marketing and the importance of simplicity, clarity, repetition — and casting the target client as the “hero” in one's marketing story. He explains the process and offers examples. (12/2025) 

Get free marketing videos from Donald Miller every week at:  WeeklySoundbite.com     As the holidays slow things down, many business owners take stock of what's ahead. You've got goals for growth, plans for product launches, and maybe even a rebrand on the horizon. But before you do anything else, take a hard look at your message. Because unclear messaging is the silent killer of great businesses. No matter how good your product is, if your message isn't clear, sales will stall. So before the new year ramps up, ask yourself: is your message clear enough to cut through all the noise?   In this special holiday episode, Donald Miller and the StoryBrand team present a first-of-its-kind audio experience: Pete and Joe Save Their Mother's Company. This fun, fictional radio drama brings the StoryBrand framework to life through two brothers who must rescue their family's board game business. Packed with humor, heart, and powerful marketing lessons, this episode shows how clear messaging isn't just good business, it's the only way forward.     --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode of The Best You Podcast, Nick sits down with Dr. JJ Peterson—bestselling author, professor, host of The Badass Softie podcast, and former Head of StoryBrand.JJ brings the perfect blend of humor, humility, and heart as he shares how discouraged he became watching leaders who failed to lead with integrity, empathy, or energy—and why he pivoted to build a new brand and mission that teaches leaders to be both ambitious and emotionally intelligent.This episode is full of real-life insight—not just from JJ's career as a communications expert, but from his recent personal transformation as a new husband and sudden stepdad to four kids. He shares what it means to live out a hero's mindset and be a guide, how to stop playing the victim, and how to build trust through consistency and ownership.What You'll Learn:●      Why JJ left the corporate world to build something more unique to him●      What the best leaders do differently (and what bad leaders get wrong)●      How to live and lead without a victim mentality●      The difference between being a hero and being a guide●      What it's like becoming a stepdad of 4 overnight—and how it's shaped him●      How to lead at work and at home with strength and softness

Everyone's got a plan until they get punched in the face. In this episode, Chad Cannon joins Bradley to talk about the reality of entrepreneurial setbacks and what separates business owners who make it from those who don't. Chad shares frameworks from his 20+ year career working behind the scenes with companies like Michael Hyatt & Co. and StoryBrand, plus raw stories from his own recent challenges with clients.This episode is a recast from our 2 Day MBA virtual event held in August 2025, focused on the mindset pillar of building a sustainable business.About Chad CannonChad Cannon is a business growth strategist and co-founder of Zenith Labs, an innovation studio helping founder-led companies scale faster and smarter. He spent nearly a decade with Michael Hyatt & Co., where he helped scale the business from $1.5M to mid-8 figures as employee #3. He also worked with Donald Miller at StoryBrand before launching his consulting practice.Chad now works as a fractional CRO for 7- and 8-figure businesses, specializing in the intersection of marketing and sales. He's the creator of two proprietary frameworks - FOUNDER and FLIP - designed to help business owners sell more effectively and eventually step out of day-to-day sales.When he's not helping business owners scale, you'll find Chad on the golf course in Nashville with his two adopted kids.Join Us at the 2026 Above The Business Event SeriesWant to experience more transformational content like this? Join us for the 2026 Above The Business event series where we'll dive deep into the strategies, systems, and mindset shifts that help you move from Rainmaker to Architect.Get above the daily grind and design a business that can run and grow without you.Learn more at blueprintos.comThanks to our sponsors...Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we're just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we've got you covered. Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Make sure you mention you heard about us on the Above The Business podcast to get 50% off your one time onboarding fee!Autopilot Recruiting helps small business owners solve their staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every single business day - optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities. With their continuous, hands-off recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates, all without paying any hiring fees or commissions.More money & more freedom: that's what Autopilot Recruiting help business owners achieve. Visit https://www.autopilotrecruiting.com/ and don't forget to mention you heard about us on the Above The Business podcast.Direct Clicks is built is by...

Welcome to another short but empowering episode of Monday Motivation, giving you a dose of inspiration as you head into your week. Today, we explore the powerful and slightly uncomfortable reminder from John D. Rockefeller about releasing 'comfortable' in order to create something truly meaningful: “Don’t be afraid to give up the good to go for the great.” Three key takeaways you can expect: How to recognise the areas of your life where you may be settling for good instead of what truly lights you up How to reconnect with your own definition of great without pressure or comparison How small, courageous steps can gently move you toward your dream life Listen in and reconnect with the part of you that knows you are meant for a life that feels aligned, fulfilling and deeply yours. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream

Most brands think their messaging is clear. Their customers often disagree. In this episode of Frictionless Growth Marketing, Sonia Thompson sits down with Dr. J.J. Peterson — marketing and communication expert, former Head of StoryBrand, and co-host of the globally top-ranked Marketing Made Simple podcast — to unpack how messaging can either remove friction or quietly block business growth at every stage of the customer journey. Together, they explore why unclear messaging is one of the most overlooked sources of friction in marketing — and how it leads to lost trust, stalled conversion, and missed growth opportunities, especially with today's identity-rich, values-driven consumers. This episode will help you spot where your messaging may be slowing customers down — and how to realign it to drive business growth. You'll learn: How unclear messaging creates friction across the customer journey Why customers need to see themselves in your story to take action How storytelling increases clarity, trust, and conversion Where brands unintentionally push customers away with their language and positioning How to communicate with empathy and authority — without sounding generic or salesy Why clear, human messaging is essential for sustainable business growth Dr. Peterson also shares powerful real-world examples, lessons from working with global brands, and insights on how leaders can show up as guides — not heroes — in their customers' stories. If you want to improve customer experience, remove messaging friction, and drive business growth through clearer, more human communication, this episode will help you see exactly where to start.

Get free marketing videos from Don every week at WeeklySoundbite.com   Every brand has a story, but not every brand knows how to tell it well. We often skip over the hard parts, thinking they make us look weak. But those moments are what make us human and help people connect. The truth is, your most powerful message isn't the perfect version of your story. It's the honest one. When you reframe your story to show what you've been through and how it changed you, you build trust. You help people see themselves in your journey. So how do you tell your story in a way that actually connects and makes an impact?   In this episode, host Kyle Reed talks to John O'Leary, a speaker, author, and the real-life inspiration behind the new movie Soul On Fire. John shares how surviving a fire as a child shaped his life and how he learned to stop hiding his story and start using it to help others. You'll hear how telling your story honestly can grow your impact, connect with your audience, and even become your strongest marketing tool. Listen in to learn how to build the kind of trust that makes people want to connect and do business with you.   Watch Soul On Fire on Amazon Prime HERE, check out John's website HERE, or buy one of his books HERE.   --     Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Profit First is an amazing system, but only when you use it correctly. Too many small business owners hear the concept and immediately open a ridiculous number of bank accounts, creating confusion, stress, and a bookkeeping nightmare. In this video, we break down what Profit First is really about: starting small, building discipline, and using your accounts with intention. We'll also talk about the most important part of Profit First that no one mentions - Knowing Your Numbers! Your Profit & Loss and Profit First must work together if you want real results. Let's clean up the chaos and get you on a path to true profit.

Most authors stop at “bestseller.” That's cute. But if your book isn't building your brand, landing clients, or breaking open locked doors… what's the point?This week, Amber Gaige brings her experience as a third-generation entrepreneur and StoryBrand expert to show you how smart authors turn books into revenue-generating assets.She's flipping the usual marketing fluff on its head and showing you how to weaponize your book with real strategy.Inside This Episode:Books Don't Build Authority—Smart Authors Do Get blunt about what it really takes to turn pages into power and why media exposure isn't optional.Funnels Aren't Sleazy—Yours Just Sucks Learn how to build a funnel that actually converts without feeling like a spam bot.Repurpose or Be Irrelevant If your content dies in your book, you're wasting gold. Here's how to cut it up, spread it out, and stay top of mind.Marketing Before the Launch or Don't Bother Stop scrambling post-publish. Amber breaks down how to lay the groundwork before your book ever drops.Clarity Is Currency If you don't know who you're talking to or what you want, no tactic will save you. Let's fix that.This isn't another “book launch tips” episode. It's a wake-up call for authors who want real ROI.Here's how to connect with Amber:Want Amber's free gift - her special marketing planning documentWebsiteLinkedInFaceBookInstagramBuzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.*************************************************************************How to Turn Your Ideas into Endless Content Feeling stuck every time you try to write for your business? Lisa Bloom's free training, AI Storytelling for Business Growth, is here to change that. She'll show you how to tap into the stories you already have, build a reusable content vault, and use AI to stay creative and authentic. No more blank pages or forced ideas. Three live sessions to choose from. Grab your free seat now and make storytelling your easiest growth tool.

Caleb begins by mentioning a difficult but productive date night with Brittany to resolve internal company disagreements, referencing advice from a marriage coaching service. He then transitions to business topics, including dealing with seasonal challenges, giving updates on an employee's band gig, and addressing delays in posting YouTube content due to staffing issues. The core of the episode revolves around several sound bites and quotes on business strategy, notably a segment on creating an effective, three-part elevator pitch (problem, answer/product, end result) based on the Building a Story Brand methodology. He also shares clips about increasing efficiency and margin for valuable service companies, using an advanced ChatGPT prompt for better results, and leveraging tax codes for business deductions by establishing a board of advisors. Finally, Caleb discusses the importance of shifting terminology from "laborer" to "apprentice" to signify future growth, emphasizing that all successful business efforts—from landscaping to outsourcing cleaning—should be viewed through the lens of maximizing enterprise value. Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com  Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN

Get free marketing videos from Don every week at WeeklySoundbite.com   A confused team can't sell a clear product. Period. If your executive team can't clearly articulate your mission, you're already losing ground. You think you've cast a vision, but no one's catching it. Instead, you're running a business with a fractured identity where every department is chasing a different goal, and your customers are left scratching their heads. Misalignment is more than just a leadership issue. It's a revenue problem. So before you fix your marketing, fix your mission. But how do you align your people around one clear idea?   In this episode, Donald and Kyle welcome StoryBrand Certified Guide Kenny Jahng for a powerful conversation on how businesses lose clarity and how to get it back. Kenny shares a practical leadership exercise that reveals whether your team is truly aligned and reveals the secret to reigniting passion across your organization. You'll also hear real-life examples of how clarity in messaging has cut sales cycles in half and restored direction for struggling teams. Tune in and learn how to stop diluting your message and start winning with clarity.   Hire Kenny to perfect your nonprofit's messaging at Big Click Syndicate.   --     Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach like Kris to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Breaking out your sales on your Profit & Loss statement might be the single biggest game changer in your business. When you separate your sales into categories, you finally see what's working… and what's wasting your time. You can spot trends, identify low-profit areas, understand where you're spending too many hours, and see exactly which parts of your business drive real profit. In this episode, we talk about why breaking out your sales matters, how it helps you make smarter decisions, and touch on how to do it in QuickBooks. If you want to grow your profits, start by understanding where your sales actually come from. -----------------------------   CONTACT ME:

Get free marketing videos from Don every week at WeeklySoundbite.com     Running a marketing consulting business is never simple. In uncertain times, it's even harder. Clients are cautious, timelines stretch, and budgets shrink. You know your services create real results, but closing new business feels tougher than ever. If you're not clear and confident in your message, potential clients will hesitate or move on. And the longer you stay vague or unfocused, the more you're stuck in survival mode instead of scaling. So how do you position yourself as the obvious choice, especially when the market feels shaky?     In this episode, host Kyle Reed is joined by veteran StoryBrand Certified Guide Kris Jones and StoryBrand's Director of Certification Luke Pastina to explore how to thrive as a messaging expert in a season of economic unpredictability. Kris shares how she's adapted her business, adjusted her rates, and built systems that support both clarity and connection. You'll learn how to uncover your client's real problem, what story actually moves the needle, and why collaboration is key to building a thriving consulting business. If you're trying to grow your marketing practice in uncertain times, listen in to get the blueprint.     Hire Kris to get you effective messaging at Red Door Stories and access the free PDF mentioned in this episode.     --     Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach like Kris to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Get free marketing videos from Don every week at WeeklySoundbite.com   Leadership success often hinges on a trait many people misunderstand: self-awareness. In today's fast-paced world, leaders are surrounded by noise: social media flattery, AI-generated validation, and constant feedback loops that create more confusion than clarity. And while confidence is essential, when it crosses into narcissism, the fallout can be devastating. Think Enron, Lehman Brothers, or any organization led by someone blind to their own flaws. Narcissistic leaders may get results, but the cost is often burnout, chaos, and shattered trust. So how do you know if you're headed down that path? And what does true, effective leadership actually look like in a world addicted to ego boosting?   This week, Don and Kyle sit down with leadership advisor and former White House speechwriter Les Corba to unpack the nuances between healthy confidence and dangerous self-absorption. You'll learn how to spot narcissistic messaging, build trust, foster honest feedback, and create a culture of self-awareness, starting with yourself. Listen in to discover how to lead with the kind of self-awareness that earns real trust and has a lasting impact.   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event.   Buy Les' book "Aware: The Power of Seeing Yourself Clearly" on Amazon HERE.     --     Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!