Podcasts about storybrand

Are you driving away your profits, literally?

Click here to listen to the full episodeThe concept of story is a powerful way to dramatically improve how you connect with your customers and grow your business. Donald Miller, CEO of StoryBrand, helps thousands of companies clarify their message and grow every year. In this episode, the master storyteller explains why story is so important when talking about who you are, what you do, and the unique value you bring to your customers. Mentioned in this episode:Blue Like Jazz by Donal MillerBuilding a StoryBrand by Donald MillerInspirational quotes from today's interview:“The more complicated and convoluted our world becomes…story still has the power to cut through all the nonsense.” — Brian Buffini“If you understand story, you understand a lot more about what's going on in life.” — Donald Miller“People are looking to be invited into a story.” — Donald Miller“We need to find where our story and our customer's story overlap.” — Donald Miller“If you're selling a product, you're solving a problem.” — Donald MillerItsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Digital marketing expert James Hipkin exposes why most entrepreneurs are sabotaging their own websites with "inside-out marketing" that repels ideal customers. After 40 years working with brands like Apple and Toyota, Hipkin reveals the fundamental shift from conversion-focused to confirmation-focused website optimization that transforms visitor behavior within six seconds. Host Scherrie L. Prince challenges conventional wisdom as Hipkin dismantles the sacred cow of call-to-action buttons, advocating instead for "people like you pathways" that respect the customer journey while building customer-centric marketing strategies. This conversation cuts through the checkbox marketing mentality to focus on the 20% of customers driving 80% of revenue through strategic customer avatar development. Hipkin shares his controversial stance on when entrepreneurs shouldn't build websites, emphasizing list-building over premature web development. The discussion covers marketing funnel optimization using Reddit for authentic customer language research, the three-legged stool approach to marketing message clarity, and why outside-in marketing outperforms traditional approaches with younger demographics. Perfect for entrepreneurs ready to stop "boiling the ocean" with scattered tactics and start implementing problem-focused marketing that speaks directly to heavy users who become evangelical customers. Hipkin's methodology transforms websites from digital brochures into confirmation engines that build authority through business storytelling while maintaining strategic focus. Key insights include the hierarchy of messaging framework, measurement strategies for solopreneurs, and balancing personal brand authority with customer-focused content. This episode offers actionable insights for marketing professionals seeking sustainable customer acquisition strategies.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.     Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --         It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that break through from the ones that disappear. Magic Spoon didn't invent cereal, they just told a better story: one where protein replaces sugar, and taste isn't sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did?   In this episode, Don and Kyle break down the marketing genius behind Magic Spoon's rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand's real enemy and position your product so it's instantly understood.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Episode Overview In this episode of the John Kitchens Coach Podcast, John Kitchens sits down with DJ Fairley for an unfiltered conversation about setbacks, clarity, branding, and what it really takes to thrive in today's real estate landscape. From recovering from injury to navigating tough markets, DJ shares how discipline, daily wins, and focusing on health fueled his best year ever. The two also unpack the role of clarity in leadership, why branding is the future of real estate, and how consistency builds both trust and long-term success. This is a raw and practical masterclass on resilience, clarity, and leading your business through uncertain times. What You'll Learn in This Episode Turning Setbacks into Strength How DJ bounced back after a major injury and still delivered his best year Why mindset, daily wins, and health are the foundation of success The power of stopping excuses and winning one day at a time Clarity Over Chaos Why procrastination is often caused by lack of clarity The “squeegee effect” of consistently resetting your vision How to use weekly planning and accountability partners to stay aligned The dangers of chasing status instead of long-term freedom Branding & The Future of Real Estate Why “the best marketer always wins” in 2025 and beyond Lessons from Alex Hormozi's record-breaking book launch The shift to AI-powered consumers and what that means for agents Why reputation is your ultimate brand—and how to protect it Habits, Health & High Performance Why health is the foundation of mindset and consistency How daily steps and fundamentals translate into real estate success The importance of consultative selling—being the guide, not the hero Why consistency in small metrics (calls, appointments, signed deals) creates big results Resources & Mentions John Kitchens Executive Coaching – One-on-one coaching, clarity, and accountability Scaling Up by Benjamin Hardy – Framework for clarity and growth The AI Driven Leader by Jeff Woods – A must-read for leaders in an AI-powered market The Miracle Morning by Hal Elrod – Daily framework for success Can't Hurt Me by David Goggins – Building resilience and mental toughness StoryBrand by Donald Miller – How to position yourself as the guide, not the hero Final Takeaway Success in real estate—and in life—doesn't come from shortcuts. It comes from clarity, consistency, and connection. Build habits that support your health, clarity that guides your actions, and a brand that earns trust. Do the hard things daily, and the results will follow.   “Win every day. Don't worry about how far the mountain is—just take the next step.” – DJ Fairley Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

In this episode of Grow a Small Business, host Troy Trewin interviews Renita Wolf, founder of Poe Wolf Partners, who transitioned from a Fortune 50 CFO career to helping small and mid-sized business owners prepare for successful exits. Renita shares her insights on why nearly 90% of businesses listed for sale never sell, and how she guides owners to align their business with personal goals while increasing value and reducing owner dependency. She discusses the emotional challenges of letting go, the importance of being organized and consistent, and her holistic approach to exit planning. Renita also reveals how she bootstrapped her firm, leveraged mentors, and embraced learning as part of her entrepreneurial journey. This inspiring conversation highlights the critical steps entrepreneurs must take to protect their legacy and maximize success when planning their exit. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Renita Wolf said the hardest thing in growing a small business is staying confident when you don't know everything and are running everything yourself, often with just a small team. She explained that uncertainty can shake confidence, but she overcomes it by being comfortable learning new things and accepting that she might be bad at them at first, knowing she will improve over time What's your favorite business book that has helped you the most? Renita Wolf shared that her favorite business books are “Key Person of Influence” and “Oversubscribed” by Daniel Priestley, which she always goes back to. She also values the work of Blair Enns, especially his books on Winning Without Pitching, since sales was not her forte and these resources helped her approach clients more effectively. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Renita Wolf recommended Donald Miller's Business Made Simple and the StoryBrand podcast as excellent resources for small business owners. She explained that they cut through the noise in the marketplace and provide a clear, actionable framework that makes it easier for entrepreneurs to stay focused and grow their businesses. What tool or resource would you recommend to grow a small business? Renita Wolf recommended that every small business owner should have a simple KPI dashboard with around five key metrics. She explained that tracking these helps owners think strategically, measure consistency, and monitor progress—whether it's content strategy, social engagement, or other business drivers—making it a powerful tool for sustainable growth What advice would you give yourself on day one of starting out in business? Renita Wolf's advice to herself on day one of starting her business would be: “Don't wait for perfect — just start.” She emphasized that taking action early is more important than waiting until everything feels ready. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Being organized and consistent is the foundation of small business success – Renita Wolf Your business is more than financials — it's your legacy for family, community, and employees – Renita Wolf Focus on who you serve, how you help, and what makes you different from the competition – Renita Wolf  

"Als je een bepaald doel hebt, als je ergens voor staat, dan sta je daarvoor. Ook ten koste van jezelf. Sterker nog, juist ten koste van jezelf. Want anders is het makkelijk."In deze bijzondere aflevering van de StoryBrand-podcast is Marco Kroon te gast, ex-korpscommandant en drager van de militaire Willemsorde - de hoogste militaire onderscheiding van Nederland. Marco is bekend om zijn leiderschap onder extreme druk en zijn onwrikbare focus op teamwork en eigenaarschap. Na zijn actieve militaire carrière richt hij zich op het voorbereiden van Nederland op crisissituaties en deelt hij waardevolle inzichten over leiderschap, veerkracht en persoonlijke verantwoordelijkheid. In dit openhartige gesprek deelt Marco zijn visie op eigenaarschap, teambuilding en wat ondernemers kunnen leren van de Special Forces-mentaliteit.Belangrijkste gespreksonderwerpen:Het incident op 5 mei in Wageningen: waarom Marco ingreep en wat dit zegt over persoonlijke verantwoordelijkheidDe kernwaarden van Special Forces: eigenaarschap, veerkracht en actie-intelligentieHoe je eigenaarschap kunt trainen binnen teams en organisatiesHet verschil tussen "het willen zijn" en "het willen worden" - de kracht van doorzettingsvermogenLeiderschap onder druk: het belang van kwetsbaarheid en menselijkheid als leidinggevendeVan "ik-denken" naar "wij-denken": hoe individuele verantwoordelijkheid de maatschappij versterktCrisisparaatheid: waarom voorbereiding op noodsituaties een sociale plicht isEthiek en moreel kompas behouden in extreme omstandighedenHet belang van diversiteit binnen teams en het kennen van elkaars sterke en zwakke puntenVerhalen uit missies: momenten van moed, kwetsbaarheid en teamwork onder vuurRelevante links en bronnen:Website Marco KroonBoek: Paraat - praktische gids voor crisisparaatheidBoek: KroongetuigeFilm: De Vuurlinie - het verhaal van Marco Kroon en zijn teamLaat jij omzet liggen door een onduidelijke marketingboodschap?Doe de gratis Heldere Marketingboodschap Zelfassessment en ontdek waar je kansen laat liggen. Beantwoord 20 korte vragen (duurt maar 2 minuten), ontvang een persoonlijk adviesrapport met praktische tips en krijg een goed beeld van de kansen voor jouw bedrijf. Ga naar form.buzzlytics.nl/storybrand-marketingboodschap en zorg dat jouw team overal dezelfde heldere boodschap communiceert.

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --         It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that break through from the ones that disappear. Magic Spoon didn't invent cereal, they just told a better story: one where protein replaces sugar, and taste isn't sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did?   In this episode, Don and Kyle break down the marketing genius behind Magic Spoon's rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand's real enemy and position your product so it's instantly understood.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

More sales don't always mean more money. In fact, chasing sales without checking the profit first can leave you working harder, longer hours… for nothing.

En esta conversación junto a Salva Luca, productor de este podcast y experto en desarrollo web, hablamos de cómo transformar un sitio web obsoleto en un Smart Website, capaz de convertirse en el mejor vendedor de cualquier empresa de servicios.Salva explicó por qué la mayoría de los sitios actuales no cumplen su función —están escritos desde el ego de la empresa y no desde las necesidades del cliente— y cómo aplicar el framework de StoryBrand para que tu web comunique con claridad, genere confianza y persuada desde el primer scroll. Además, profundizamos en el rol de la inteligencia artificial, los chatbots y las automatizaciones para atender leads en tiempo real, precalificar clientes y multiplicar la tasa de cierre de ventas.

In this episode of The Friday Habit, Mark sits down with Steven Puri—film executive turned tech founder, productivity expert, and remote work evangelist. Steven's career path has taken him from producing blockbuster hits like Die Hard and The Wolverine to raising millions in venture capital and building tools that help people focus better, work smarter, and reclaim their time.Steven shares fascinating behind-the-scenes lessons from Hollywood—how storytelling principles apply to business—and the practical strategies he's developed for managing dopamine, achieving flow states, and structuring your day for maximum productivity. Whether you're a leader managing a remote team or an entrepreneur trying to get more done without burning out, this conversation is packed with actionable insights.

In this week's episode, Allen Walton (SpyGuy) shares how he's using AI to build custom tools with almost zero coding experience, and how founders can turn everyday business spending into first-class flights. From AI-powered inventory forecasting to unlocking elite travel perks, this episode is packed with practical tips for bootstrapped entrepreneurs ready to work smarter and travel better. LINKS This week's sponsor: spp.co “Your billing, onboarding & projects in one client portal” (http://spp.co/) Connect with Allen on X (https://x.com/allenthird) Allen's ecomm company (https://www.spyguy.com/) “The 4-Hour Work Week” by Tim Ferriss (https://fourhourworkweek.com/) “StoryBrand” by Donald Miller (https://storybrand.com/) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders like Allen inside DC BLACK (https://dynamitecircle.com/dc-black) CHAPTERS: 00:00:00 Today's Guest: Allen Walton 00:07:35 How Allen is Using AI for Business & Personal Life 00:09:45 LLM Deep Research for Competitor Analysis & ICP Creation 00:12:58 Vibe Coding Apps with Zero Technical Experience 00:22:32 This Week's Sponsor: SPP.co 00:23:50 How Airlines Actually Make Their Money 00:26:34 The Competition of Points and Rewards in 2025 00:30:40 The Worst Way to Redeem Points 00:33:13 How to Maximize Points Accumulation 00:35:48 Why Business Owners Should Pay More Attention to Points 00:38:44 ‘Mozi Madness: Alex Hormozi's Record-Breaking Launch CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Top 5 SEO Tactics That Still Work in 2025 with Sean Markey (https://tropicalmba.com/episodes/top-5-seo-tactics) TMBA 256: Making Sense of Awards Points and Business Class Upgrades w/ Erik Paquet (https://tropicalmba.com/episodes/mileage) TMBA 540: Are You Generating Income or Wealth? w/ Nat Eliason (https://tropicalmba.com/episodes/income-wealth-running-agency)

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.     Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --     Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?   In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode of The Friday Habit, Mark sits down with Patrick Thean—international speaker, serial entrepreneur, bestselling author, and former Ernst & Young Entrepreneur of the Year. Patrick shares his journey from building a supply chain software company that landed on the Inc. 500 list to coaching CEOs on how to focus, execute, and scale with intention.From his “7 Key Practices for CEO Success” to practical tips on narrowing your niche, Patrick breaks down the habits, mindset shifts, and leadership skills that separate thriving companies from the ones that stall. He reveals why the best leaders are always learning, how to build a culture that becomes your competitive edge, and why knowing your “core customer” changes everything.

In this episode of The Friday Habit, Mark sits down with Leslie Venetz—founder of the Sales Led GTM Agency, LinkedIn Top Voice, and 2024 Sales Innovator of the Year—to talk about building a profit-generating pipeline without burning out.Leslie shares her journey from the high-pressure world of corporate sales to designing a four-day workweek, practicing “deep work,” and creating a business rooted in integrity. She unpacks practical strategies for small business owners and solopreneurs to target the right customers, fix a messy pipeline, and scale sales without losing control—or sanity.From niching down your outreach to replacing yourself in the sales process, this episode is packed with actionable advice to help you grow intentionally and sustainably.

Dr. Gary Sanchez reveals how finding your WHY unlocks authentic marketing, stronger patient connections, and lasting fulfillment in dentistry and beyond. Dentists often invest in technology, training, and teams, yet still feel invisible in a crowded marketplace. Dr. Gary Sanchez knows that pain firsthand. After reaching the peak of clinical excellence but blending in with “just another dentist,” he discovered his WHY—leading him to create the WHY Institute. In this episode, Dr. Sanchez shares how identifying your WHY can transform not only your practice's growth but also your personal clarity, passion, and purpose.  

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --     Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?   In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Are you making sales but still broke at the end of the month?

In this episode of The Friday Habit, Mark chats with Ryan Wimpey, founder of Tip Top K9 Dog Training—a nationwide franchise with over 20 locations and counting. Ryan shares his incredible journey from training dogs behind a Chick-fil-A in a beat-up van to running one of the top-ranked dog training brands in the U.S.From scrappy beginnings to building a tightly run operation with a full call center, franchise model, and national reputation, Ryan breaks down the real lessons behind building a scalable service business. He also shares why sales training was one of his first investments, how he trains non-salesy people to sell, and what most business owners get wrong when trying to grow.

Episode Overview In this powerful conversation, John Kitchens sits down with real estate professional Renee Velasquez to discuss one of the most challenging — and overlooked — aspects of the industry: guiding families through the sale of a home during major life transitions, especially when caring for aging loved ones. Drawing from her own deeply personal experience and years of client work, Renee breaks down the emotional, legal, and logistical hurdles that families face, from probate pitfalls to the delicate “right-sizing” conversation. You'll learn how to prepare clients before crisis hits, build a trusted network of attorneys and service providers, and serve with empathy while still leading decisively. Whether you're an agent looking to better serve this growing market or a family member navigating these waters yourself, this episode is a must-listen. What You'll Learn in This Episode The Emotional Landscape of Families in Transition How emotions override logic in real estate decisions during difficult times Understanding the “brokenhearted, disgruntled, and disinterested” client types Legal & Financial Essentials Why wills alone aren't enough to avoid probate — and the one document that can save months of stress The critical role of estate, trust, and probate attorneys — and how to build a referral network Common mistakes families make when transferring property Right-Sizing & Housing Options Why Renee avoids the term “downsizing” and what “right-sizing” really means Exploring ranch homes, condos, multi-generational housing, assisted living, and memory care facilities How reverse mortgages can be a viable solution for funding care needs Practical Solutions for Overwhelmed Families Handling a home full of possessions: storage, donation, selling, or “as-is” sales The benefits of packaging a home sale for buyers willing to purchase with contents included How to lead group decision-making when multiple heirs are involved Agent Leadership & Empathy The balance between compassion and strong leadership in emotional transactions When to refer the listing to another agent (and how to co-list) Building lifetime relationships by guiding clients through one of the hardest seasons of their lives Resources & Links Mentioned Connect with Renee Velasquez: Facebook, Instagram, Email: renee@thersvpgroup.com, Call/Text: (330) 321-3339 HoneyBadgerNation.com – Events, merch, training, and resources for top agents StoryBrand by Donald Miller – Framework for positioning as a guide, not the hero CHSA/CHBA Systems – Increase perceived value and authority in every deal   "Comparison is the thief of joy, and I stopped comparing my business to everyone else's." – Renee Velasquez Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.     Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --   Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash was instant. In a world where loyalty is fragile and expectations are sky-high, even the best brands can stumble if they don't communicate the right way. So what happens when a company known for brilliant messaging gets it wrong?   In this week's episode, Don and Kyle unpack the marketing brilliance that made Southwest an iconic brand and why their latest messaging misstep is such a big deal. They reveal how Southwest's playful, people-first branding created an unbeatable bond with customers, and how this new shift risks breaking that trust. You'll learn what Southwest could have done differently, why your messaging must evolve without abandoning what made you great, and how to communicate tough changes without losing customer loyalty. Tune in to find out how even a beloved brand can slip and how you can avoid making the same mistake.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode of The Friday Habit, Mark sits down with Ellen Wood—CEO and co-founder of vcfo—to talk about the power of financial strategy, planning for exit, and how to build a more valuable business from day one. As a pioneer in the fractional CFO space, Ellen has helped hundreds of businesses scale, prepare for investment, and exit successfully. She shares practical advice for founders at every stage, from what entity structure to choose to how (and when) to think about your exit strategy.This episode is packed with down-to-earth insights on cash flow, culture, and planning for the long game—even if you're just getting started.

In this episode of The Friday Habit, Mark sits down with Emmy-nominated content creator, strategist, and international table tennis competitor Justin Bookey. As the author of Ping Pong Leadership: 18 Principles to Succeed at Any Table in Business, Sports, and Life, Justin shares how his lifelong passion for ping pong evolved into a leadership framework that blends sport, strategy, and self-awareness.From practicing with Olympians to advising Fortune 100 CEOs, Justin distills decades of insights into memorable “Pong Principles” that can help anyone become a more agile, authentic, and aware leader. Whether you're running a business, leading a team, or just trying to level up personally, this conversation is full of practical wisdom, unexpected metaphors, and even a few laughs.

Subscribe here or wherever you get your podcasts. If you enjoyed this podcast, join NRBS for our free webinars and continuing eduction series.Come to this year's NRBS 2024 Conference in New York City, October 24th-26th! The lineup of speakers is terrific!This episode's guide is Jeff Schutz, founder and executive director of The Neurovation Center. He is a neurofeedback provider, counselor, and consultant to other professionals starting their neurofeedback practices. Jeff gave a free webinar titled, QEEG-ish: Tactics and Techniques for Translating Brain to Anyone. He discussed the importance of translating our technical data into meaningful information for our clients, other professionals, and the general public. In addition to the book he is about to publish, he draws from the book Story Brand by Donald Miller. Please rate us and leave reviews. It really helps get us to more listeners.This podcast is produced by the Northeast Region Biofeedback Society. NRBS is an organization for professionals, students, and everyone interested in neurofeedback, biofeedback, and whole body health.Learn more about Dr. Saul Rosenthal at advancedbehavioral.care.Contact us at healthybrain@nrbs.org.Our theme music is Catch It by Coma-MediaThe Healthy Brain Happy Body logo was designed by Alexandra VanDerlyke. Our heartfelt thanks to her and the rest of the team at Collectively Rooted.#biofeedback #neurofeedback #nrbs Mentioned in this episode:NRBS Conference 2025

 In deze aflevering van de StoryBrand podcast is Dennis van Aarssen te gast, winnaar van The Voice of Holland 2019 en crooner die zijn passie voor jazz en swing heeft omgezet in een succesvolle onafhankelijke carrière. Dennis deelt openhartig over zijn reis van projectmanager bij een marketingbureau naar professioneel entertainer, de uitdagingen van het artiestenbestaan en waarom hij koos voor de moeilijke maar authentieke route als onafhankelijk artiest.Belangrijkste gespreksonderwerpen:De wending die zijn leven nam: van bijna opgegeven droom naar The Voice-winst in 2019Waarom hij het aangeboden platencontract afsloeg en voor de onafhankelijke route koosHet complexe verdienmodel van een moderne artiest: van streams tot live optredensHoe marketing- en projectmanagementvaardigheden helpen in het artiestenbestaanDe realiteit achter het glamoureuze imago: voorfinancieren, risico's en hard werkenZijn missie "Keep the Great Crooners Alive" en het belang van cultureel erfgoedVan Spijk (dorpje met 800 inwoners) naar optredens in New York: authentiek blijvenContentmarketing voor artiesten: van viraal gaan op TikTok tot e-maillijsten opbouwenHet verschil tussen Nederlands en internationaal publiek (vooral Duitsland)Fanbase-onderhoud via Discord en directe connectie met zijn publiekRelevante links en bronnen:Officiële website voor concertinfo en kaartverkoopDennis op social media: YouTube, TikTok, Instagram, FacebookLaat jij omzet liggen door een onduidelijke marketingboodschap?Doe de gratis Heldere Marketingboodschap Zelfassessment en ontdek waar je kansen laat liggen. Beantwoord 20 korte vragen (duurt maar 2 minuten), ontvang een persoonlijk adviesrapport met praktische tips en krijg een goed beeld van de kansen voor jouw bedrijf. Ga naar form.buzzlytics.nl/storybrand-marketingboodschap en zorg dat jouw team overal dezelfde heldere boodschap communiceert.

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --     Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash was instant. In a world where loyalty is fragile and expectations are sky-high, even the best brands can stumble if they don't communicate the right way. So what happens when a company known for brilliant messaging gets it wrong?   In this week's episode, Don and Kyle unpack the marketing brilliance that made Southwest an iconic brand and why their latest messaging misstep is such a big deal. They reveal how Southwest's playful, people-first branding created an unbeatable bond with customers, and how this new shift risks breaking that trust. You'll learn what Southwest could have done differently, why your messaging must evolve without abandoning what made you great, and how to communicate tough changes without losing customer loyalty. Tune in to find out how even a beloved brand can slip and how you can avoid making the same mistake.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

If you want to hire and keep the best, you need to create a place they want to work. That means strong leadership, a healthy culture, constant hiring, proper training, and never settling for “just a warm body.” The truth is, they don't leave due to money, they're leaving bad bosses, toxic coworkers, and workplaces that don't value them. In this video, we'll cover the mistakes small business owners make when hiring, how to build a reputation that attracts talent, and why appreciation and development matter more than you think. Stop blaming the labor market! It's time to become the place everyone wants to work. -----------------------------   CONTACT ME:

From humble beginnings to becoming one of Texas's top 50 agents, Yitzchak Pearson reveals how he built a powerful personal brand that consistently attracts clients in today's competitive real estate market. This episode dives deep into his Hub & Spoke digital marketing model, his StoryBrand framework, and the practical steps any agent can take to dominate online.

TDC 060: Inside a Room With 40+ Million-Copy Bestselling AuthorsSeven powerful lessons from the literary equivalent of the NBA All-Star team.Episode SummaryIn this episode of The Digital Contrarian, host Ryan Levesque shares profound insights from his private gathering with 40+ million-copy bestselling authors including James Clear, Jamie Kern-Lima, and Hal Elrod.You'll discover why good enough isn't good enough for books, learn the secret to short-form content success, and understand why there's no single "right way" to achieve massive success.Question of the Day

In this episode of The Friday Habit, Mark chats with Benjamin Johnson, serial tech co-founder and founder of Particle 41. With over two decades in software development, DevOps, and startup building, Ben shares hard-earned lessons on what it really takes to lead successful tech initiatives—from bootstrapping SaaS platforms to advising CEOs on digital strategy.They dig into the evolution of AI, the risk of overengineering, and how founders can use time-tested principles like quarterly planning, intentionality, and simplicity to build smarter—not harder. Plus, Ben explains how he turned 1,000+ unread LinkedIn messages into 10 real leads in 30 minutes using AI.If you're an entrepreneur, CTO, or creative leader navigating the tech landscape, this episode will challenge you to rethink complexity, lead with clarity, and focus on what truly matters.

Join host Codie Sanchez as she delves into the art of communication and negotiation with Kwame Christian, a seasoned lawyer, mediator, and negotiation expert. Kwame offers invaluable insights on staying calm during arguments, avoiding common pitfalls in negotiation, and the importance of compassionate curiosity. Learn practical techniques such as anchoring, effective listening, and emotional regulation to enhance your negotiation prowess. Discover how to handle gaslighting, end arguments gracefully, and maintain positive relationships. This episode is packed with actionable advice to help you navigate tough conversations with confidence and poise. Looking to scale your business to $1M in monthly revenue?

Episode Overview In this episode, John Kitchens and Jay Kinder go deep on what might be the most important conversation agents need to be having right now: how to create real leverage in your business—through people, systems, partnerships, and AI. From NIL deals in pro sports to why some mega teams are leaving and returning to eXp for better structure, they draw powerful parallels between elite performance and entrepreneurial decision-making. The guys break down what it actually means to own customer acquisition, how to unlock additional revenue streams, and why agents who embrace AI will grow faster than ever before. This one is full of real talk, tested frameworks, and future-focused strategies every top agent should hear. Key Topics Covered Building Leverage in a Shifting Market What NIL deals and pro athletes can teach agents about personal branding and leverage Why agents leave eXp—and why smart ones come back for better alignment and structure The real definition of leverage: creating results that extend far beyond your direct effort Scaling Through Systems, Not Sacrifice How to identify and offload low-leverage tasks Why most agents are stuck because they won't build the systems that free them How onboarding, coaching, and leadership structure impacts team growth The Vendor Leverage Model Turning trusted vendors into win-win partnerships How a pest control guy became a 10-year retention win for one team Why every transaction feeds multiple people—and how to be at the center of it Lifetime Client Value & The Raving Fan Model Why the first deal is only 3% of a client's total value The mindset shift from “commission chaser” to “trusted resource for life” How to build a local ecosystem that keeps your name top of mind for years AI-Driven Productivity & Efficiency Why AI is the most scalable “who” in your business right now How to use AI for speed-to-lead, DISC profiling, and real-time objection handling The difference between inputting content vs. layering market intelligence into your AI Why the Future Belongs to Expert Advisors Why consumers now feel more informed than their agents The shift from information delivery to interpretation and guidance How AI tools like Sphere and Satori personalize communication at scale Owning the Problem = Owning the Market What agents can learn from StoryBrand about becoming the guide, not the hero The simple question every agent should answer before setting goals:  “What's the problem I'm uniquely qualified to solve?” How CHSA/CHBA frameworks still anchor value—even in an AI world   Resources Mentioned HoneyBadgerNation.com – Tickets, tools, merch, nominations StoryBrand by Donald Miller The Advantage by Patrick Lencioni The AI-Driven Leader – Recommended reading for real estate pros in 2025 CHSA & CHBA Certification – Learn how to guide with authority Sphere & Satori AI Tools – Hyper-personalized communication tech for agents   "If you own the problem, you own the market." – John Kitchens Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.     Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --     If your marketing isn't working, it's probably because you're not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that's too vague. When that happens, customers stop listening. But when you finally address the problem that makes your customers say “yep, that's me!”, sales start to climb. That's what Airbnb just nailed with their new messaging campaign. So, how do you figure out the exact problem your business solves in a way that drives real results?   In this episode, Don and Kyle break down Airbnb's latest messaging campaign and why it hits the mark so effectively. They unpack the brilliance behind how Airbnb redefined the problem it solves and how you can apply the same strategy to your own business. You'll learn a simple way to clarify the problem your customer actually cares about and how to build an effective messaging campaign around it. Listen in for strategic tips on how to get sharper messaging and more customer engagement.   -- Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Brandon Allen is a North Carolina local with a working-class background and an entrepreneurial spirit that has fueled his journey across multiple industries. He got his start working on farms and in tobacco warehouses before earning his PharmD from the University of South Carolina in 2012. After relocating to Fort Worth, Texas, he took on various roles in pharmacy before purchasing a community retail pharmacy in 2016.Business ownership brought both challenges and growth. By 2021, Brandon was on the verge of bankruptcy—but through perseverance, mentorship, and faith, he turned things around and made the business profitable again. Along the way, he realized his true passion lay elsewhere. In 2023, he sold the pharmacy and went all-in on Masterpiece Construction—a remodeling company committed to breaking industry stereotypes. The company quickly gained traction, generating over $1.1 million in revenue in its first full calendar year and continuing to grow. His story is one of perseverance, reinvention, and boldly pursuing purpose through each new chapter.Brandon's Links:Website: http://masterpiececonstructiontx.comFacebook: facebook.com/masterpiececonstructiontxInstagram: instagram.com/masterpiececonstructiontxLinkedIn: https://www.linkedin.com/in/brandondallen/Freebie: https://masterpiececonstructiontx.com/cost-guide-glpBook Recs:Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine: https://amzn.to/4cakv6LBusiness Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More: https://amzn.to/4c7eI1TBuilding a StoryBrand 2.0: Clarify Your Message So Customers Will Listen: https://amzn.to/4j50lxfThat Will Never Work: https://amzn.to/4hMIyKcPodcast Recs:The School of Greatness: https://podcasts.apple.com/us/podcast/the-school-of-greatness/id596047499Remodelers on the Rise: https://podcasts.apple.com/us/podcast/remodelers-on-the-rise/id820960206Men in the Arena: https://podcasts.apple.com/us/podcast/men-in-the-arena-christian-mens-podcast/id1144237071The Impatient Entrepreneur's links:Facebook: https://www.facebook.com/TheImpatientEntrepreneurPod⁠LinkedIn: https://www.linkedin.com/company/theimpatiententrepreneurpod/⁠Instagram: https://www.instagram.com/theimpatiententrepreneurpod/YouTube: https://www.youtube.com/@TheImpatientEntrepreneurPod⁠Online: https://www.theimpatiententrepreneurpod.comConnect with us⁠⁠: https://www.theimpatiententrepreneurpod.com/contact⁠Kwedar & Co.'s links:Facebook: https://www.facebook.com/kwedarco⁠LinkedIn: https://www.linkedin.com/company/kwedarco⁠Instagram: https://www.instagram.com/kwedarco⁠YouTube: https://www.youtube.com/@KwedarCo⁠Online: www.kwedarco.comConnect with us: https://www.kwedarco.com/book-consultation

In this episode, I sit down with Christy Pessemier to talk all things copywriting, marketing, and how the landscape is changing—especially with the rise of AI. Christy brings so much wisdom to the table as we dive into why authenticity in your messaging matters now more than ever. We also chat about the StoryBrand framework and how it helps you clearly identify and speak to the problems your clients are really facing.Christy shares her journey into the world of copywriting and why creating a great client experience is at the heart of everything she does. She offers some fantastic advice for Loan Officers who want to grow their business without losing that human connection. We also touch on the power of gratitude, the role of positive self-talk, and how both can shape your mindset and success. It's a thoughtful, practical, and encouraging conversation—I think you'll really enjoy it!-------------------------------------------------------------------------------------Follow Christy Pessemier:Instagram: @christypessemierWebsite: ChristyPessemier.comConnect with me:Listen to this Episode: https://loan-officer-team-train.captivate.fm/listenMy Instagram: @itsirenedufordMy LinkedIn: Irene DufordMy Email: ireneandkevin@loanteamtraining.com—CHAPTERS00:00 Introduction and Background01:57 The Role of Copywriting in Marketing04:40 The Importance of Authenticity in Messaging09:56 Utilizing AI in Copywriting12:29 Understanding the StoryBrand Framework17:36 Identifying Client Problems24:02 The Value of One-on-One Coaching28:36 The Importance of Sharing Your Expertise31:15 Christy's Journey into Copywriting33:41 Unreasonable Hospitality and Client Retention38:07 Building Healthy Routines for Success43:09 Mindset and the Power of Gratitude48:57 Encouragement for Loan Officers

Tim Schurrer is a bestselling author, leadership consultant, and expert in building high-performing teams and healthy cultures. He's the author of The Secret Society of Success, a powerful book that redefines achievement—not by chasing the spotlight, but by making meaningful contributions behind the scenes.Tim spent nearly a decade as the Chief Operating Officer at StoryBrand, where he helped grow the company alongside Donald Miller from $250K to over $16 million in annual revenue, turning it into one of the most influential marketing platforms in business. Prior to that, he held leadership roles at TOMS and Apple, where he gained first-hand experience of world class working environments.Tim has worked with Fortune 100 companies and top performers in music, business, and entertainment. He's also the host of the Build a Winning Team podcast, where he shares strategies on leadership, culture, and success that lasts.Download my FREE Coaching Beyond the Scoreboard E-book www.djhillier.com/coach Download my FREE 60 minute Mindset Masterclass at www.djhillier.com/masterclassDownload my FREE top 40 book list written by Mindset Advantage guests: www.djhillier.com/40booksSubscribe to our NEW YouTube channel: https://www.youtube.com/@MindsetAdvantagePurchase a copy of my book: https://a.co/d/bGok9UdFollow me on Instagram: @deejayhillierConnect with me on my website: www.djhillier.com

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --     If your marketing isn't working, it's probably because you're not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that's too vague. When that happens, customers stop listening. But when you finally address the problem that makes your customers say “yep, that's me!”, sales start to climb. That's what Airbnb just nailed with their new messaging campaign. So, how do you figure out the exact problem your business solves in a way that drives real results?   In this episode, Don and Kyle break down Airbnb's latest messaging campaign and why it hits the mark so effectively. They unpack the brilliance behind how Airbnb redefined the problem it solves and how you can apply the same strategy to your own business. You'll learn a simple way to clarify the problem your customer actually cares about and how to build an effective messaging campaign around it. Listen in for strategic tips on how to get sharper messaging and more customer engagement.   -- Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Looking at your Profit & Loss report isn't just about seeing what happened last month, it's about shaping what happens next.

In this follow-up to Episode 200: How to Build a Sellable Business, Mark sits down with Ben Manley to unpack the next phase—what happens after you sell.Ben opens up about the emotional rollercoaster, the lessons he learned from structuring the deal, and the surprising challenges that come with handing over your business. From choosing the right buyer to creating SOPs, setting expectations, and navigating post-sale training, this episode gives a full behind-the-scenes look at what selling a business really looks like.Whether you're deep in the sales process or just dreaming about an exit someday, this is essential listening for any founder who wants to sell smart—and stay sane.

"In this candid conversation, Aaron Werner and Chris Wolfe reflect on a recent in-practice coaching session that sparked major transformations—from exam room communication to dry eye (now ocular surface disease) strategy and systems. They break down how simplifying processes, improving handoffs with inexpensive headset tech, and creating team ownership over care protocols led to immediate gains—including consistent product sales and tighter clinical flow. Aaron also shares a powerful mindset shift: how adding suspense to patient conversations increases engagement and follow-through. Plus, they tease a future discussion about tracking metrics and the hidden toll of decision fatigue in high-performance practices. Resources Mentioned:         •        Gateway Tour - gatewaytour.ai         •        PEEK Products - Try Peeq Pro! Click on this link (https://peeqpro.com/?aff=9) use code WERNER for discount         •        StoryBrand by Donald Miller - https://podcasts.apple.com/us/podcast/book-nerds-storybrand-2-0/id1449429774?i=1000703753612)" ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   AI is everywhere and it's moving faster than most of us can keep up. For business owners and marketers, the challenge isn't just understanding the tools. It's figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines can write, code, and even strategize? The questions are big, but if you ignore them, you'll get left behind.   In this episode, Don and Kyle sit down with entrepreneur Jay Owen to explore the opportunities and risks AI presents for business owners. Jay shares how he's using AI in his agency, why it's not replacing creativity but enhancing it, and what mindsets will help you thrive in this new landscape. From automation to personalization, they dig into the tools that work and the principles that last. Tune in to learn how to adapt, lead, and stay human in the age of AI.   Resources mentioned in this episode: Business Builders AI with Jay Wispr Flow AI   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

AI is everywhere and it's moving faster than most of us can keep up. For business owners and marketers, the challenge isn't just understanding the tools. It's figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines can write, code, and even strategize? The questions are big, but if you ignore them, you'll get left behind.   In this episode, Don and Kyle sit down with entrepreneur Jay Owen to explore the opportunities and risks AI presents for business owners. Jay shares how he's using AI in his agency, why it's not replacing creativity but enhancing it, and what mindsets will help you thrive in this new landscape. From automation to personalization, they dig into the tools that work and the principles that last. Tune in to learn how to adapt, lead, and stay human in the age of AI.   Resources mentioned in this episode: Business Builders AI with Jay Wispr Flow AI   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Hitting $100,000 in profit isn't just a dream, it's a goal you can reach with the right plan.

In this special 200th episode of The Friday Habit, Mark and Ben reunite to celebrate a huge milestone—and to share some big news. After nearly six years as co-hosts, Ben is officially stepping away from the mic (don't worry, he'll still pop in from time to time). But before he goes, he's opening up about what it really took to build, systemize, and sell his business, Knapsack.From Bro Mountain retreats and podcast dreams to building a business that runs without you, Ben walks through his journey of creating a sellable company—from first hire to final handoff. Whether you're dreaming of an exit or just want more freedom in your business, this episode is packed with practical lessons, honest reflections, and the kind of wisdom only 200 episodes can deliver.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they're chatting over coffee, not realizing they're competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn't sell. That's why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand?   This week, hosts Don and Kyle are unpacking two of the most legendary product pitches in TV history: OxiClean with Billy Mays and ShamWow with Vince Offer. They break down why these commercials still work, from soundbite stacking and urgent CTAs to the art of bold, dramatic language that holds attention. You'll learn how the right pitch can create a billion-dollar brand (even for a towel). Tune in to learn how you can write better copy, make stronger pitches, and finally understand why clarity beats cleverness every time!   Click HERE to find a StoryBrand marketing coach to help you grow your brand or business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they're chatting over coffee, not realizing they're competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn't sell. That's why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand?   This week, hosts Don and Kyle are unpacking two of the most legendary product pitches in TV history: OxiClean with Billy Mays and ShamWow with Vince Offer. They break down why these commercials still work, from soundbite stacking and urgent CTAs to the art of bold, dramatic language that holds attention. You'll learn how the right pitch can create a billion-dollar brand (even for a towel). Tune in to learn how you can write better copy, make stronger pitches, and finally understand why clarity beats cleverness every time!   Click HERE to find a StoryBrand marketing coach to help you grow your brand or business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

The biggest challenge creative people face isn't making something meaningful, it's figuring out how to share it without feeling like a sellout. Whether you're an artist, entrepreneur, or thought leader, there comes a point when the art alone isn't enough. You realize that if your work is going to make an impact, you have to learn how to promote it. But how do you do that without compromising your voice or turning into a walking ad?    In this episode, musician and songwriter John Mark McMillan joins hosts Donald Miller and Kyle Reed to unpack that exact tension. With more than 20 years of music and 10 albums behind him, John Mark shares how he finally merged the art and the business without losing his authenticity. You'll hear his story of personal and creative transformation, how he learned to lead his own vision, and why real connection (not just attention) is what makes art last.   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Donald Miller didn't set out to build a $100 million marketing empire; he just wanted to master the art of storytelling. While writing memoirs, he uncovered a powerful truth: every great story relies on a hero and a guide. That insight led to the creation of the StoryBrand framework, now used by thousands of businesses to clarify their message and scale. In this episode, Donald returns to unveil StoryBrand 2.0, an AI-powered upgrade of his classic framework. He shares how to position your business in a way customers can't ignore, using seven messaging soundbites to cut through the noise and transform your marketing, sales, and advertising goals. In this episode, Hala and Donald will discuss: (00:00) Introduction (02:26) The Captivating Power of Storytelling (04:37) The Birth of StoryBrand and StoryBrand AI (07:05) How Storytelling Helped Him Build a $100M Business (12:51) His Daily Routine and Productivity Tips (14:27) How the StoryBrand Framework Transforms Marketing (19:12) The 7 Soundbites Entrepreneurs Need to Drive Sales (31:43) Controlling Ideas vs. Taglines in Marketing (36:08) Leveraging Stakes for Greater Marketing Impact (39:49) Crafting Irresistible Story Gaps in Your Communication (45:38) Analyzing Brand Taglines and Messaging Strategies Donald Miller is the CEO of StoryBrand, Business Made Simple, and Coach Builder. He is the bestselling author of Building a StoryBrand, How to Grow Your Small Business, and his latest, Building a StoryBrand 2.0. Donald has helped over a million businesses, from scrappy startups to top brands like Chick-fil-A, scale through clear and compelling storytelling. He recently launched StoryBrand AI, a platform that combines his proven framework with artificial intelligence to generate sales marketing assets in minutes. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Donald's Book, Building a StoryBrand 2.0: bit.ly/StoryBrand2_0  Donald's Book, Blue Like Jazz: bit.ly/Blue_LikeJazz  Donald's Book, Building a StoryBrand: bit.ly/Building_aStoryBrand  Donald's Website, StoryBrand AI: storybrand.ai  Donald Miller: Storytelling for Business | E120: bit.ly/Storytelling_Business  Donald Miller: Be Your Own Hero | E153: bit.ly/BYOH-apple  Donald Miller: How To Make Your First Million | 214: bit.ly/MakeFirstMillion-apple Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  YouTube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Social Media Marketing, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast.

After losing his entire life savings to a failed investment, Donald Miller came face-to-face with the brutal truths of entrepreneurship. Instead of giving up, he took full ownership of his setbacks and rebuilt from the ground up, scaling his company to $17 million in revenue with over 50% profit margins. In this episode, Donald breaks down his 6-step framework for building a profitable, scalable, and system-driven business. He shares how entrepreneurs can streamline operations, master sales and marketing, and transform any startup into a thriving revenue-generating business. In this episode, Hala and Donald will discuss: (00:00) Introduction (02: 40) Why Most Small Businesses Fail (05:13) The “S” Curve That Crashes Business Growth (08:21) Professionalizing Operations to Scale (14:56) The Airplane Model for Business Strategy (21:33) Crafting Mission Statements with Economic Goals (33:34) Core Values That Guide Business Leadership (36:47) The 3 Types of Business Leaders (39:35) The 6-Part Sales Email That Closes Deals (48:47) Why Story-Driven Selling Closes More Deals Donald Miller is a New York Times bestselling author, entrepreneur, and the CEO of Business Made Simple and StoryBrand. Renowned for his ability to simplify complex business concepts, Donald has helped thousands of entrepreneurs clarify their message, increase revenue, and scale sustainable companies. He's also the host of the Business Made Simple podcast and has trained teams at major organizations like Procter & Gamble, Ford, and Tempur-Sealy. His six-step business framework is revolutionizing the way small businesses operate, grow, and succeed. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Donald's Book, How to Grow Your Small Business: bit.ly/Grow_SmallBusiness  Donald's Book, Building a StoryBrand: bit.ly/_StoryBrand  Donald's Instagram: instagram.com/donaldmiller Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, Entrepreneurs, side hustle, Startup, Starting a business, Passive income, Online business, Solopreneur, Founder, Networking