Podcasts about storybrand

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.     Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's why (for just a couple more weeks) we're rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --   Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren't beautiful, they weren't clever, but they were unforgettable. So why do so many businesses avoid this approach? Because we assume our customers want sophistication, when what they really need is a message that's crystal clear and easy to remember. If your ad gets ignored, it doesn't matter how gorgeous it is.   In this week's episode, hosts Donald Miller and Kyle Reed discuss the genius behind annoying marketing campaigns like HeadOn, Chia Pet, and the George Foreman Grill. You'll learn why these seemingly ridiculous ads worked, how they used repetition and simplicity to dominate attention, and what you can take away to sharpen your own message. Tune in to learn how to make your marketing stick no matter how simple (or obnoxious) it may seem.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

This episode features a powerful clip from our recent webinar, Becoming the Healthcare Brand: Build Loyalty, Drive Growth, and Own Your Market—and it's packed with practical insights for urgent care leaders looking to stand out.We dive deep into the StoryBrand framework, walking through the 7 core questions that help you clarify your message, position your clinic as the trusted guide, and make your patients the true hero of your brand story.We break down:

Op dit moment staan er 30.000 bedrijven te koop in Nederland, maar slechts 20% van de bedrijven die te koop staan wordt daadwerkelijk verkocht. Waarom moet je nu nadenken over de verkoop van je bedrijf, ook al zou je het nooit willen verkopen? En hoe doe je dat zonder dure bedrijfsmakelaars? Dat ontdek je in deze aflevering van de StoryBrand podcast.In deze aflevering zijn Elias Crum en Sebastiaan Winter te gast, oprichters van Best Bonobos. Elias verkocht eerder zijn marketingbureau Marketing Guys en heeft ervaren hoe uitdagend het verkoopproces kan zijn. Sebastiaan heeft een achtergrond in webshops en technologie. Samen ontwikkelen zij een platform dat ondernemers helpt hun bedrijf verkoopklaar te maken zonder afhankelijk te zijn van dure bedrijfsmakelaars die 5-15% van de verkoopprijs vragen.Belangrijkste gespreksonderwerpenWaarom elke ondernemer vroeg of laat geconfronteerd wordt met de vraag: ben je te koop?De emotionele en praktische uitdagingen bij de verkoop van je bedrijfHoe een life-changing event Elias deed nadenken over wat hij echt belangrijk vondHet stappenplan voor bedrijfsverkoop: van waardering tot due diligenceDe kracht van exit readiness: hoe verkoopklaar zijn je bedrijf nu al verbetertWaarom je bedrijf zonder jou moet kunnen draaien en hoe je dat realiseertDe rol van AI in het automatiseren van het verkoopprocesPraktische optimalisaties: van klantafhankelijkheid tot contracten op ordeManagementbuy-ins en de bedrijfsopvolgingsregeling (BOR)Hoe je als ondernemer de regie terugneemt in plaats van 10% weg te geven aan makelaarsRelevante links en bronnenWebsite Best Bonobos: bestbonobos.com - aanmelden voor beta-toegangBoek Second Mountain van David BrooksBoek The Circle van Dave EggersLinkedIn van Elias CrumLinkedIn van Sebastiaan WinterLaat jij omzet liggen door een onduidelijke marketingboodschap?Doe de gratis Heldere Marketingboodschap Zelfassessment en ontdek waar je kansen laat liggen. Beantwoord 20 korte vragen (duurt maar 2 minuten), ontvang een persoonlijk adviesrapport met praktische tips en krijg een goed beeld van de kansen voor jouw bedrijf. Ga naar form.buzzlytics.nl/storybrand-marketingboodschap en zorg dat jouw team overal dezelfde heldere boodschap communiceert.

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's why (for just a couple more weeks) we're rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --   Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren't beautiful, they weren't clever, but they were unforgettable. So why do so many businesses avoid this approach? Because we assume our customers want sophistication, when what they really need is a message that's crystal clear and easy to remember. If your ad gets ignored, it doesn't matter how gorgeous it is.   In this week's episode, hosts Donald Miller and Kyle Reed discuss the genius behind annoying marketing campaigns like HeadOn, Chia Pet, and the George Foreman Grill. You'll learn why these seemingly ridiculous ads worked, how they used repetition and simplicity to dominate attention, and what you can take away to sharpen your own message. Tune in to learn how to make your marketing stick no matter how simple (or obnoxious) it may seem.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

A growing bank balance doesn't always mean a healthy business.

Jordan Godbey is the master when it comes to online communities. This was a fantastic and enlightening conversation. His sawdust metaphor really opened me up to some possibilities with my own work!Mentioned in this episode: The Paid Community Blueprint, a 5-day mini-course + PDF that walks experts through:The 4 types of profitable paid communities (and which one fits their business)How to pick the right model and price point for fast, sustainable growthActionable steps to launch without burnout, a huge audience, or endless content grindhttps://growthcommunity.co/blueprintGuest Jordan Godbey bio:Jordan is a renowned online community builder who helps thought leaders, coaches, and experts create thriving paid communities that deliver transformation at scale. He's worked with top entrepreneurs like Ali Abdaal & Justin Welsh and brands like StoryBrand and SamCart -- empowering them to drive engagement, retention, and higher lifetime customer value. ⚡️ Come see what ADHDBB is all about! We are a community built on action. Join us for daily accountability, peer support with Russ and friends, and a FREE coaching call with Russ when you join. You don't have to wing it alone. We got you.

Building Websites That Work for Small Firm ArchitectsIn this episode of EntreArchitect, Mark R. LePage sits down with Bryon McCartney, co-founder and CEO of Archmark, to unpack the findings of a new business report on architecture firms. Together they explore why an effective online presence has become a non-negotiable for architects who want to grow their practices. Bryon explains how many firms still treat their websites as static portfolios when, in reality, they should function as dynamic business development tools. The conversation emphasizes the role of visibility, SEO fundamentals, and strong website content in reaching and engaging potential clients.Bryon shares common pitfalls he sees in the industry, from neglected websites with too little content to messaging that focuses more on the architect than the client. He stresses that architects who adopt a client-centered approach to their marketing see stronger results, attracting higher-value clients who understand and appreciate their expertise. Mark and Bryon also highlight how small changes in messaging and content strategy can have a dramatic impact on firm growth. Listeners will walk away with a clearer understanding of what it takes to align their digital presence with their business goals.With over 36 years of experience in international branding and digital strategy, Bryon brings deep expertise and a passion for helping architects succeed as business owners. Before launching Archmark in 2016, he led campaigns for global brands like Calvin Klein and General Motors, and today his agency has guided more than 5,000 architects worldwide. As a certified Business Made Simple, Small Business Flight School, and StoryBrand coach, Bryon blends education and strategy to equip architects with the confidence to grow their firms. His mission is simple: when architects thrive, more people get to experience and enjoy great architecture.This week at EntreArchitect Podcast, Building Websites That Work for Small Firm Architects with Bryon McCartney.Connect with Bryon online at Archmark.co or find him on Facebook, X, and LinkedIn. Check out his website to apply for a Clarity Call with Bryon.Stay tuned for a link to the report, From Portfolio to Pipeline: How to Turn Your Architecture Firm's Website into a Business Development Engine, coming soon.Please Visit Our Platform SponsorsArcatemy is Arcat's Continuing Education Program. Listen to Arcat's Detailed podcast and earn HSW credits. As a trusted provider, Arcat ensures you earn AIA CE credits while advancing your expertise and career in architecture. Learn more at Arcat.com/continuing-education.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.

In this episode of The Friday Habit, Mark sits down with Bernie Youngblood—a rule-breaking marketer, connector, and strategist who's spent his career reshaping industries and helping businesses, nonprofits, and artists thrive.From a start in finance to building sales and marketing ventures, Bernie has seen firsthand what works (and what doesn't) in business. He shares lessons from his entrepreneurial journey, the challenges of innovation, and why authenticity—not advertising—is the new currency for brands.This conversation dives deep into big-picture topics: capitalism, faith, diversity, human trafficking, innovation, and the rise of AI. Bernie also offers practical wisdom for entrepreneurs about branding, building impact, and why moving slower may actually help you accomplish more.

Send us a textAndrew from Mennie Brand is back for part two, and we're cracking open the real trade show debrief from his first time exhibiting at Melbourne Life Instyle. We talk expectations vs reality, what actually moved the needle (hello, SMS follow-ups), and why visuals + storytelling at your stand matter more than you think. Andrew shares hard numbers, how he organised setup on a budget (including the furniture plot twist), and what he's changing next time to turn browsers into buyers faster.In this episode:The honest verdict: pride, perspective, and the big-brand imposter syndrome that didn't stickThe rollercoaster after the show (and why day-10 texts lit everything up)Why your pitch + story need reps (and how to avoid sounding “salesy”)Stand strategy: show the brand world (lookbook, lifestyle shots, POS) not just productsRelationship ROI you can't quantify: neighbours, buyers, and in-person feedbackLogistics on a budget: flying with stock, painting the stand, marketplace furniture backup planWhat's next: considering Sydney (Feb) where Life & Style and Reed combine—and how different buyers = fresh opportunitiesCollabs & customs: ~200 unit MOQs with options to split across brandsMentions & resources:Book: Building a StoryBrand by Donald MillerFind Andrew: Instagram @menniebrand | Stockist & custom enquiriesWant help planning your own show? Check out my Trade Show Bootcamp and Wholesale program. Retailers: want the comfiest socks your customers will rave about? Reach out to @menniebrand for stockist info or custom collabs.Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.     Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --   What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it's easy to assume you need a slick image or a viral strategy to break through. But that's not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you stay grounded when your face becomes your brand? These are the questions that haunt creators, entrepreneurs, and professionals alike. So how do you strike the right balance?   In this week's episode, Donald Miller and Kyle Reed sit down with bestselling author and speaker Annie F. Downs, who's built a deeply human, wildly successful personal brand rooted in hope and honesty. They unpack how Annie shaped her brand over the years, how she discovered her “controlling idea,” and why she's leaned into the very things she used to avoid. You'll learn the role of consistency, why timing matters more than transparency, and how to craft a message that's strategic and soul-aligned. Listen in for a candid conversation about what it really takes to build a personal brand that lasts.   Click HERE to check out Annie F Downs' website and HERE for here "That Sounds Fun" pocast!   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode of The Friday Habit, Mark sits down with Bill Canady—CEO, author, and creator of the Profitable Growth Operating System (PGOS). Bill has managed billion-dollar businesses, led tens of thousands of employees, and written bestselling books like The 80/20 CEO. His newest book, From Panic to Profit, takes readers inside the process of turning struggling companies into thriving ones.From humble beginnings in a double-wide trailer to leading global enterprises, Bill shares how he applied focus, discipline, and the 80/20 principle to rise to the top. He also breaks down the practical framework leaders can use to take command of their business in just 100 days.Whether you're an emerging leader, a small business owner, or a seasoned executive, Bill's wisdom will help you simplify priorities, inspire your team, and build long-term success.

In this episode of The Friday Habit, Mark welcomes leadership expert and coach Jennifer DiMotta, founder of Uprisers. Jennifer has spent over two decades in corporate leadership, eventually serving as Chief Marketing and Digital Officer of a $22 billion company before creating her own coaching practice.Through her structured and results-driven approach, Jennifer has transformed the often “soft” concept of leadership into an actionable framework that helps middle managers and emerging leaders rise to the next level. She shares her personal journey—navigating single parenthood, climbing the corporate ladder, and ultimately launching her business—and introduces her six-step system for becoming your own leadership coach.If you've ever felt stuck in your leadership journey or wondered how to break through to the next level in your career, this conversation is packed with practical insights, mindset shifts, and actionable steps you can take right now.

Have you ever felt like you're the only one facing challenges while everyone else has it all together? Maybe you've also experienced the opposite–people overlook your struggles due to your success.Here's the reality: everyone struggles–even the most capable, successful people. When we're in the thick of it, it's easy to feel isolated, judged, and wonder if we're the only one who has to overcome challenges. This podcast is about understanding what it really means to master life–it's not about checking boxes, but learning to lean into self-connection as we face the challenges of life that come our way.In this episode, I talk about this topic with one of my good friends and colleagues, Kris Jones. You've probably heard Kris on the podcast before–she is a copywriter who specializes in story brand copy, and she is a brilliant businesswoman. Alongside that success, just like all of us, there have been some significant challenges in Kris's life. Today, Kris Jones shares her story of navigating challenges with her son, handling judgment from others, balancing her thriving business with her personal life, and ultimately finding strength and joy in the midst of it all.We often compare our internal experiences–the emotions, the struggles, the despair–with what we see on the exterior of someone else's life. But comparison never gives the full story. We all face challenges that others may not see, just as we're often blind to the hardships among others' achievements. No one is exempt from having to overcome challenges—you are not alone. Let's dive into learning how to face life challenges with honesty, resilience, and connection to ourselves.What you'll learn:The importance of self-connection and working with your own nervous system when facing life challengesWhy it's human to feel sadness and grief when facing judgment from othersHow to navigate business success and personal challenges without burning outWhy you don't need to feel guilty about finding a creative escape during difficult timesThe key to staying the course and not giving up when you face challenges in lifeYou can read the full show notes here.About Kris Jones:Most coaches don't have a marketing problem—they have a messaging problem. Your dream clients are likely visiting your website and quietly clicking away, not because your offer isn't valuable, but because your story isn't clear. After 23 years crafting stories for brands like Nike and Adidas, Kris Jones discovered a game-changing truth: a single, well-told story can replace all your marketing and double your revenue. As a hand-selected mentee of StoryBrand's Donald Miller and founder of Red Door Stories, she's helped hundreds of coaches transform their websites into 24/7 client-attracting machines. Marketing overwhelm ends when you tell the right story. Let Kris show you how.Website: https://www.reddoorstories.com/Instagram: https://www.instagram.com/reddoordesign/Facebook:https://www.facebook.com/reddoorportland/?fref=tsLinkedIn: https://www.linkedin.com/in/reddoordesigns/YouTube:

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --   What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it's easy to assume you need a slick image or a viral strategy to break through. But that's not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you stay grounded when your face becomes your brand? These are the questions that haunt creators, entrepreneurs, and professionals alike. So how do you strike the right balance?   In this week's episode, Donald Miller and Kyle Reed sit down with bestselling author and speaker Annie F. Downs, who's built a deeply human, wildly successful personal brand rooted in hope and honesty. They unpack how Annie shaped her brand over the years, how she discovered her “controlling idea,” and why she's leaned into the very things she used to avoid. You'll learn the role of consistency, why timing matters more than transparency, and how to craft a message that's strategic and soul-aligned. Listen in for a candid conversation about what it really takes to build a personal brand that lasts.   Click HERE to check out Annie F Downs' website and HERE for here "That Sounds Fun" pocast!   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Are you driving away your profits, literally?

Click here to listen to the full episodeThe concept of story is a powerful way to dramatically improve how you connect with your customers and grow your business. Donald Miller, CEO of StoryBrand, helps thousands of companies clarify their message and grow every year. In this episode, the master storyteller explains why story is so important when talking about who you are, what you do, and the unique value you bring to your customers. Mentioned in this episode:Blue Like Jazz by Donal MillerBuilding a StoryBrand by Donald MillerInspirational quotes from today's interview:“The more complicated and convoluted our world becomes…story still has the power to cut through all the nonsense.” — Brian Buffini“If you understand story, you understand a lot more about what's going on in life.” — Donald Miller“People are looking to be invited into a story.” — Donald Miller“We need to find where our story and our customer's story overlap.” — Donald Miller“If you're selling a product, you're solving a problem.” — Donald MillerItsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Digital marketing expert James Hipkin exposes why most entrepreneurs are sabotaging their own websites with "inside-out marketing" that repels ideal customers. After 40 years working with brands like Apple and Toyota, Hipkin reveals the fundamental shift from conversion-focused to confirmation-focused website optimization that transforms visitor behavior within six seconds. Host Scherrie L. Prince challenges conventional wisdom as Hipkin dismantles the sacred cow of call-to-action buttons, advocating instead for "people like you pathways" that respect the customer journey while building customer-centric marketing strategies. This conversation cuts through the checkbox marketing mentality to focus on the 20% of customers driving 80% of revenue through strategic customer avatar development. Hipkin shares his controversial stance on when entrepreneurs shouldn't build websites, emphasizing list-building over premature web development. The discussion covers marketing funnel optimization using Reddit for authentic customer language research, the three-legged stool approach to marketing message clarity, and why outside-in marketing outperforms traditional approaches with younger demographics. Perfect for entrepreneurs ready to stop "boiling the ocean" with scattered tactics and start implementing problem-focused marketing that speaks directly to heavy users who become evangelical customers. Hipkin's methodology transforms websites from digital brochures into confirmation engines that build authority through business storytelling while maintaining strategic focus. Key insights include the hierarchy of messaging framework, measurement strategies for solopreneurs, and balancing personal brand authority with customer-focused content. This episode offers actionable insights for marketing professionals seeking sustainable customer acquisition strategies.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.     Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --         It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that break through from the ones that disappear. Magic Spoon didn't invent cereal, they just told a better story: one where protein replaces sugar, and taste isn't sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did?   In this episode, Don and Kyle break down the marketing genius behind Magic Spoon's rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand's real enemy and position your product so it's instantly understood.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Episode Overview In this episode of the John Kitchens Coach Podcast, John Kitchens sits down with DJ Fairley for an unfiltered conversation about setbacks, clarity, branding, and what it really takes to thrive in today's real estate landscape. From recovering from injury to navigating tough markets, DJ shares how discipline, daily wins, and focusing on health fueled his best year ever. The two also unpack the role of clarity in leadership, why branding is the future of real estate, and how consistency builds both trust and long-term success. This is a raw and practical masterclass on resilience, clarity, and leading your business through uncertain times. What You'll Learn in This Episode Turning Setbacks into Strength How DJ bounced back after a major injury and still delivered his best year Why mindset, daily wins, and health are the foundation of success The power of stopping excuses and winning one day at a time Clarity Over Chaos Why procrastination is often caused by lack of clarity The “squeegee effect” of consistently resetting your vision How to use weekly planning and accountability partners to stay aligned The dangers of chasing status instead of long-term freedom Branding & The Future of Real Estate Why “the best marketer always wins” in 2025 and beyond Lessons from Alex Hormozi's record-breaking book launch The shift to AI-powered consumers and what that means for agents Why reputation is your ultimate brand—and how to protect it Habits, Health & High Performance Why health is the foundation of mindset and consistency How daily steps and fundamentals translate into real estate success The importance of consultative selling—being the guide, not the hero Why consistency in small metrics (calls, appointments, signed deals) creates big results Resources & Mentions John Kitchens Executive Coaching – One-on-one coaching, clarity, and accountability Scaling Up by Benjamin Hardy – Framework for clarity and growth The AI Driven Leader by Jeff Woods – A must-read for leaders in an AI-powered market The Miracle Morning by Hal Elrod – Daily framework for success Can't Hurt Me by David Goggins – Building resilience and mental toughness StoryBrand by Donald Miller – How to position yourself as the guide, not the hero Final Takeaway Success in real estate—and in life—doesn't come from shortcuts. It comes from clarity, consistency, and connection. Build habits that support your health, clarity that guides your actions, and a brand that earns trust. Do the hard things daily, and the results will follow.   “Win every day. Don't worry about how far the mountain is—just take the next step.” – DJ Fairley Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

In this episode of Grow a Small Business, host Troy Trewin interviews Renita Wolf, founder of Poe Wolf Partners, who transitioned from a Fortune 50 CFO career to helping small and mid-sized business owners prepare for successful exits. Renita shares her insights on why nearly 90% of businesses listed for sale never sell, and how she guides owners to align their business with personal goals while increasing value and reducing owner dependency. She discusses the emotional challenges of letting go, the importance of being organized and consistent, and her holistic approach to exit planning. Renita also reveals how she bootstrapped her firm, leveraged mentors, and embraced learning as part of her entrepreneurial journey. This inspiring conversation highlights the critical steps entrepreneurs must take to protect their legacy and maximize success when planning their exit. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Renita Wolf said the hardest thing in growing a small business is staying confident when you don't know everything and are running everything yourself, often with just a small team. She explained that uncertainty can shake confidence, but she overcomes it by being comfortable learning new things and accepting that she might be bad at them at first, knowing she will improve over time What's your favorite business book that has helped you the most? Renita Wolf shared that her favorite business books are “Key Person of Influence” and “Oversubscribed” by Daniel Priestley, which she always goes back to. She also values the work of Blair Enns, especially his books on Winning Without Pitching, since sales was not her forte and these resources helped her approach clients more effectively. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Renita Wolf recommended Donald Miller's Business Made Simple and the StoryBrand podcast as excellent resources for small business owners. She explained that they cut through the noise in the marketplace and provide a clear, actionable framework that makes it easier for entrepreneurs to stay focused and grow their businesses. What tool or resource would you recommend to grow a small business? Renita Wolf recommended that every small business owner should have a simple KPI dashboard with around five key metrics. She explained that tracking these helps owners think strategically, measure consistency, and monitor progress—whether it's content strategy, social engagement, or other business drivers—making it a powerful tool for sustainable growth What advice would you give yourself on day one of starting out in business? Renita Wolf's advice to herself on day one of starting her business would be: “Don't wait for perfect — just start.” She emphasized that taking action early is more important than waiting until everything feels ready. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Being organized and consistent is the foundation of small business success – Renita Wolf Your business is more than financials — it's your legacy for family, community, and employees – Renita Wolf Focus on who you serve, how you help, and what makes you different from the competition – Renita Wolf  

"Als je een bepaald doel hebt, als je ergens voor staat, dan sta je daarvoor. Ook ten koste van jezelf. Sterker nog, juist ten koste van jezelf. Want anders is het makkelijk."In deze bijzondere aflevering van de StoryBrand-podcast is Marco Kroon te gast, ex-korpscommandant en drager van de militaire Willemsorde - de hoogste militaire onderscheiding van Nederland. Marco is bekend om zijn leiderschap onder extreme druk en zijn onwrikbare focus op teamwork en eigenaarschap. Na zijn actieve militaire carrière richt hij zich op het voorbereiden van Nederland op crisissituaties en deelt hij waardevolle inzichten over leiderschap, veerkracht en persoonlijke verantwoordelijkheid. In dit openhartige gesprek deelt Marco zijn visie op eigenaarschap, teambuilding en wat ondernemers kunnen leren van de Special Forces-mentaliteit.Belangrijkste gespreksonderwerpen:Het incident op 5 mei in Wageningen: waarom Marco ingreep en wat dit zegt over persoonlijke verantwoordelijkheidDe kernwaarden van Special Forces: eigenaarschap, veerkracht en actie-intelligentieHoe je eigenaarschap kunt trainen binnen teams en organisatiesHet verschil tussen "het willen zijn" en "het willen worden" - de kracht van doorzettingsvermogenLeiderschap onder druk: het belang van kwetsbaarheid en menselijkheid als leidinggevendeVan "ik-denken" naar "wij-denken": hoe individuele verantwoordelijkheid de maatschappij versterktCrisisparaatheid: waarom voorbereiding op noodsituaties een sociale plicht isEthiek en moreel kompas behouden in extreme omstandighedenHet belang van diversiteit binnen teams en het kennen van elkaars sterke en zwakke puntenVerhalen uit missies: momenten van moed, kwetsbaarheid en teamwork onder vuurRelevante links en bronnen:Website Marco KroonBoek: Paraat - praktische gids voor crisisparaatheidBoek: KroongetuigeFilm: De Vuurlinie - het verhaal van Marco Kroon en zijn teamLaat jij omzet liggen door een onduidelijke marketingboodschap?Doe de gratis Heldere Marketingboodschap Zelfassessment en ontdek waar je kansen laat liggen. Beantwoord 20 korte vragen (duurt maar 2 minuten), ontvang een persoonlijk adviesrapport met praktische tips en krijg een goed beeld van de kansen voor jouw bedrijf. Ga naar form.buzzlytics.nl/storybrand-marketingboodschap en zorg dat jouw team overal dezelfde heldere boodschap communiceert.

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --         It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that break through from the ones that disappear. Magic Spoon didn't invent cereal, they just told a better story: one where protein replaces sugar, and taste isn't sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did?   In this episode, Don and Kyle break down the marketing genius behind Magic Spoon's rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand's real enemy and position your product so it's instantly understood.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

More sales don't always mean more money. In fact, chasing sales without checking the profit first can leave you working harder, longer hours… for nothing.

In this episode of The Friday Habit, Mark sits down with Steven Puri—film executive turned tech founder, productivity expert, and remote work evangelist. Steven's career path has taken him from producing blockbuster hits like Die Hard and The Wolverine to raising millions in venture capital and building tools that help people focus better, work smarter, and reclaim their time.Steven shares fascinating behind-the-scenes lessons from Hollywood—how storytelling principles apply to business—and the practical strategies he's developed for managing dopamine, achieving flow states, and structuring your day for maximum productivity. Whether you're a leader managing a remote team or an entrepreneur trying to get more done without burning out, this conversation is packed with actionable insights.

In this week's episode, Allen Walton (SpyGuy) shares how he's using AI to build custom tools with almost zero coding experience, and how founders can turn everyday business spending into first-class flights. From AI-powered inventory forecasting to unlocking elite travel perks, this episode is packed with practical tips for bootstrapped entrepreneurs ready to work smarter and travel better. LINKS This week's sponsor: spp.co “Your billing, onboarding & projects in one client portal” (http://spp.co/) Connect with Allen on X (https://x.com/allenthird) Allen's ecomm company (https://www.spyguy.com/) “The 4-Hour Work Week” by Tim Ferriss (https://fourhourworkweek.com/) “StoryBrand” by Donald Miller (https://storybrand.com/) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders like Allen inside DC BLACK (https://dynamitecircle.com/dc-black) CHAPTERS: 00:00:00 Today's Guest: Allen Walton 00:07:35 How Allen is Using AI for Business & Personal Life 00:09:45 LLM Deep Research for Competitor Analysis & ICP Creation 00:12:58 Vibe Coding Apps with Zero Technical Experience 00:22:32 This Week's Sponsor: SPP.co 00:23:50 How Airlines Actually Make Their Money 00:26:34 The Competition of Points and Rewards in 2025 00:30:40 The Worst Way to Redeem Points 00:33:13 How to Maximize Points Accumulation 00:35:48 Why Business Owners Should Pay More Attention to Points 00:38:44 ‘Mozi Madness: Alex Hormozi's Record-Breaking Launch CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Top 5 SEO Tactics That Still Work in 2025 with Sean Markey (https://tropicalmba.com/episodes/top-5-seo-tactics) TMBA 256: Making Sense of Awards Points and Business Class Upgrades w/ Erik Paquet (https://tropicalmba.com/episodes/mileage) TMBA 540: Are You Generating Income or Wealth? w/ Nat Eliason (https://tropicalmba.com/episodes/income-wealth-running-agency)

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.     Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --     Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?   In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode of The Friday Habit, Mark sits down with Leslie Venetz—founder of the Sales Led GTM Agency, LinkedIn Top Voice, and 2024 Sales Innovator of the Year—to talk about building a profit-generating pipeline without burning out.Leslie shares her journey from the high-pressure world of corporate sales to designing a four-day workweek, practicing “deep work,” and creating a business rooted in integrity. She unpacks practical strategies for small business owners and solopreneurs to target the right customers, fix a messy pipeline, and scale sales without losing control—or sanity.From niching down your outreach to replacing yourself in the sales process, this episode is packed with actionable advice to help you grow intentionally and sustainably.

In this episode of The Friday Habit, Mark sits down with Patrick Thean—international speaker, serial entrepreneur, bestselling author, and former Ernst & Young Entrepreneur of the Year. Patrick shares his journey from building a supply chain software company that landed on the Inc. 500 list to coaching CEOs on how to focus, execute, and scale with intention.From his “7 Key Practices for CEO Success” to practical tips on narrowing your niche, Patrick breaks down the habits, mindset shifts, and leadership skills that separate thriving companies from the ones that stall. He reveals why the best leaders are always learning, how to build a culture that becomes your competitive edge, and why knowing your “core customer” changes everything.

Dr. Gary Sanchez reveals how finding your WHY unlocks authentic marketing, stronger patient connections, and lasting fulfillment in dentistry and beyond. Dentists often invest in technology, training, and teams, yet still feel invisible in a crowded marketplace. Dr. Gary Sanchez knows that pain firsthand. After reaching the peak of clinical excellence but blending in with “just another dentist,” he discovered his WHY—leading him to create the WHY Institute. In this episode, Dr. Sanchez shares how identifying your WHY can transform not only your practice's growth but also your personal clarity, passion, and purpose.  

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --     Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?   In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Are you making sales but still broke at the end of the month?

In this episode of The Friday Habit, Mark chats with Ryan Wimpey, founder of Tip Top K9 Dog Training—a nationwide franchise with over 20 locations and counting. Ryan shares his incredible journey from training dogs behind a Chick-fil-A in a beat-up van to running one of the top-ranked dog training brands in the U.S.From scrappy beginnings to building a tightly run operation with a full call center, franchise model, and national reputation, Ryan breaks down the real lessons behind building a scalable service business. He also shares why sales training was one of his first investments, how he trains non-salesy people to sell, and what most business owners get wrong when trying to grow.

Episode Overview In this powerful conversation, John Kitchens sits down with real estate professional Renee Velasquez to discuss one of the most challenging — and overlooked — aspects of the industry: guiding families through the sale of a home during major life transitions, especially when caring for aging loved ones. Drawing from her own deeply personal experience and years of client work, Renee breaks down the emotional, legal, and logistical hurdles that families face, from probate pitfalls to the delicate “right-sizing” conversation. You'll learn how to prepare clients before crisis hits, build a trusted network of attorneys and service providers, and serve with empathy while still leading decisively. Whether you're an agent looking to better serve this growing market or a family member navigating these waters yourself, this episode is a must-listen. What You'll Learn in This Episode The Emotional Landscape of Families in Transition How emotions override logic in real estate decisions during difficult times Understanding the “brokenhearted, disgruntled, and disinterested” client types Legal & Financial Essentials Why wills alone aren't enough to avoid probate — and the one document that can save months of stress The critical role of estate, trust, and probate attorneys — and how to build a referral network Common mistakes families make when transferring property Right-Sizing & Housing Options Why Renee avoids the term “downsizing” and what “right-sizing” really means Exploring ranch homes, condos, multi-generational housing, assisted living, and memory care facilities How reverse mortgages can be a viable solution for funding care needs Practical Solutions for Overwhelmed Families Handling a home full of possessions: storage, donation, selling, or “as-is” sales The benefits of packaging a home sale for buyers willing to purchase with contents included How to lead group decision-making when multiple heirs are involved Agent Leadership & Empathy The balance between compassion and strong leadership in emotional transactions When to refer the listing to another agent (and how to co-list) Building lifetime relationships by guiding clients through one of the hardest seasons of their lives Resources & Links Mentioned Connect with Renee Velasquez: Facebook, Instagram, Email: renee@thersvpgroup.com, Call/Text: (330) 321-3339 HoneyBadgerNation.com – Events, merch, training, and resources for top agents StoryBrand by Donald Miller – Framework for positioning as a guide, not the hero CHSA/CHBA Systems – Increase perceived value and authority in every deal   "Comparison is the thief of joy, and I stopped comparing my business to everyone else's." – Renee Velasquez Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.     Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --   Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash was instant. In a world where loyalty is fragile and expectations are sky-high, even the best brands can stumble if they don't communicate the right way. So what happens when a company known for brilliant messaging gets it wrong?   In this week's episode, Don and Kyle unpack the marketing brilliance that made Southwest an iconic brand and why their latest messaging misstep is such a big deal. They reveal how Southwest's playful, people-first branding created an unbeatable bond with customers, and how this new shift risks breaking that trust. You'll learn what Southwest could have done differently, why your messaging must evolve without abandoning what made you great, and how to communicate tough changes without losing customer loyalty. Tune in to find out how even a beloved brand can slip and how you can avoid making the same mistake.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode of The Friday Habit, Mark sits down with Ellen Wood—CEO and co-founder of vcfo—to talk about the power of financial strategy, planning for exit, and how to build a more valuable business from day one. As a pioneer in the fractional CFO space, Ellen has helped hundreds of businesses scale, prepare for investment, and exit successfully. She shares practical advice for founders at every stage, from what entity structure to choose to how (and when) to think about your exit strategy.This episode is packed with down-to-earth insights on cash flow, culture, and planning for the long game—even if you're just getting started.

In this episode of The Friday Habit, Mark sits down with Emmy-nominated content creator, strategist, and international table tennis competitor Justin Bookey. As the author of Ping Pong Leadership: 18 Principles to Succeed at Any Table in Business, Sports, and Life, Justin shares how his lifelong passion for ping pong evolved into a leadership framework that blends sport, strategy, and self-awareness.From practicing with Olympians to advising Fortune 100 CEOs, Justin distills decades of insights into memorable “Pong Principles” that can help anyone become a more agile, authentic, and aware leader. Whether you're running a business, leading a team, or just trying to level up personally, this conversation is full of practical wisdom, unexpected metaphors, and even a few laughs.

Subscribe here or wherever you get your podcasts. If you enjoyed this podcast, join NRBS for our free webinars and continuing eduction series.Come to this year's NRBS 2024 Conference in New York City, October 24th-26th! The lineup of speakers is terrific!This episode's guide is Jeff Schutz, founder and executive director of The Neurovation Center. He is a neurofeedback provider, counselor, and consultant to other professionals starting their neurofeedback practices. Jeff gave a free webinar titled, QEEG-ish: Tactics and Techniques for Translating Brain to Anyone. He discussed the importance of translating our technical data into meaningful information for our clients, other professionals, and the general public. In addition to the book he is about to publish, he draws from the book Story Brand by Donald Miller. Please rate us and leave reviews. It really helps get us to more listeners.This podcast is produced by the Northeast Region Biofeedback Society. NRBS is an organization for professionals, students, and everyone interested in neurofeedback, biofeedback, and whole body health.Learn more about Dr. Saul Rosenthal at advancedbehavioral.care.Contact us at healthybrain@nrbs.org.Our theme music is Catch It by Coma-MediaThe Healthy Brain Happy Body logo was designed by Alexandra VanDerlyke. Our heartfelt thanks to her and the rest of the team at Collectively Rooted.#biofeedback #neurofeedback #nrbs Mentioned in this episode:NRBS Conference 2025

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --     Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash was instant. In a world where loyalty is fragile and expectations are sky-high, even the best brands can stumble if they don't communicate the right way. So what happens when a company known for brilliant messaging gets it wrong?   In this week's episode, Don and Kyle unpack the marketing brilliance that made Southwest an iconic brand and why their latest messaging misstep is such a big deal. They reveal how Southwest's playful, people-first branding created an unbeatable bond with customers, and how this new shift risks breaking that trust. You'll learn what Southwest could have done differently, why your messaging must evolve without abandoning what made you great, and how to communicate tough changes without losing customer loyalty. Tune in to find out how even a beloved brand can slip and how you can avoid making the same mistake.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

If you want to hire and keep the best, you need to create a place they want to work. That means strong leadership, a healthy culture, constant hiring, proper training, and never settling for “just a warm body.” The truth is, they don't leave due to money, they're leaving bad bosses, toxic coworkers, and workplaces that don't value them. In this video, we'll cover the mistakes small business owners make when hiring, how to build a reputation that attracts talent, and why appreciation and development matter more than you think. Stop blaming the labor market! It's time to become the place everyone wants to work. -----------------------------   CONTACT ME:

From humble beginnings to becoming one of Texas's top 50 agents, Yitzchak Pearson reveals how he built a powerful personal brand that consistently attracts clients in today's competitive real estate market. This episode dives deep into his Hub & Spoke digital marketing model, his StoryBrand framework, and the practical steps any agent can take to dominate online.

TDC 060: Inside a Room With 40+ Million-Copy Bestselling AuthorsSeven powerful lessons from the literary equivalent of the NBA All-Star team.Episode SummaryIn this episode of The Digital Contrarian, host Ryan Levesque shares profound insights from his private gathering with 40+ million-copy bestselling authors including James Clear, Jamie Kern-Lima, and Hal Elrod.You'll discover why good enough isn't good enough for books, learn the secret to short-form content success, and understand why there's no single "right way" to achieve massive success.Question of the Day

In this episode of The Friday Habit, Mark chats with Benjamin Johnson, serial tech co-founder and founder of Particle 41. With over two decades in software development, DevOps, and startup building, Ben shares hard-earned lessons on what it really takes to lead successful tech initiatives—from bootstrapping SaaS platforms to advising CEOs on digital strategy.They dig into the evolution of AI, the risk of overengineering, and how founders can use time-tested principles like quarterly planning, intentionality, and simplicity to build smarter—not harder. Plus, Ben explains how he turned 1,000+ unread LinkedIn messages into 10 real leads in 30 minutes using AI.If you're an entrepreneur, CTO, or creative leader navigating the tech landscape, this episode will challenge you to rethink complexity, lead with clarity, and focus on what truly matters.

Join host Codie Sanchez as she delves into the art of communication and negotiation with Kwame Christian, a seasoned lawyer, mediator, and negotiation expert. Kwame offers invaluable insights on staying calm during arguments, avoiding common pitfalls in negotiation, and the importance of compassionate curiosity. Learn practical techniques such as anchoring, effective listening, and emotional regulation to enhance your negotiation prowess. Discover how to handle gaslighting, end arguments gracefully, and maintain positive relationships. This episode is packed with actionable advice to help you navigate tough conversations with confidence and poise. Looking to scale your business to $1M in monthly revenue?

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.     Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --     If your marketing isn't working, it's probably because you're not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that's too vague. When that happens, customers stop listening. But when you finally address the problem that makes your customers say “yep, that's me!”, sales start to climb. That's what Airbnb just nailed with their new messaging campaign. So, how do you figure out the exact problem your business solves in a way that drives real results?   In this episode, Don and Kyle break down Airbnb's latest messaging campaign and why it hits the mark so effectively. They unpack the brilliance behind how Airbnb redefined the problem it solves and how you can apply the same strategy to your own business. You'll learn a simple way to clarify the problem your customer actually cares about and how to build an effective messaging campaign around it. Listen in for strategic tips on how to get sharper messaging and more customer engagement.   -- Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Brandon Allen is a North Carolina local with a working-class background and an entrepreneurial spirit that has fueled his journey across multiple industries. He got his start working on farms and in tobacco warehouses before earning his PharmD from the University of South Carolina in 2012. After relocating to Fort Worth, Texas, he took on various roles in pharmacy before purchasing a community retail pharmacy in 2016.Business ownership brought both challenges and growth. By 2021, Brandon was on the verge of bankruptcy—but through perseverance, mentorship, and faith, he turned things around and made the business profitable again. Along the way, he realized his true passion lay elsewhere. In 2023, he sold the pharmacy and went all-in on Masterpiece Construction—a remodeling company committed to breaking industry stereotypes. The company quickly gained traction, generating over $1.1 million in revenue in its first full calendar year and continuing to grow. His story is one of perseverance, reinvention, and boldly pursuing purpose through each new chapter.Brandon's Links:Website: http://masterpiececonstructiontx.comFacebook: facebook.com/masterpiececonstructiontxInstagram: instagram.com/masterpiececonstructiontxLinkedIn: https://www.linkedin.com/in/brandondallen/Freebie: https://masterpiececonstructiontx.com/cost-guide-glpBook Recs:Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine: https://amzn.to/4cakv6LBusiness Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More: https://amzn.to/4c7eI1TBuilding a StoryBrand 2.0: Clarify Your Message So Customers Will Listen: https://amzn.to/4j50lxfThat Will Never Work: https://amzn.to/4hMIyKcPodcast Recs:The School of Greatness: https://podcasts.apple.com/us/podcast/the-school-of-greatness/id596047499Remodelers on the Rise: https://podcasts.apple.com/us/podcast/remodelers-on-the-rise/id820960206Men in the Arena: https://podcasts.apple.com/us/podcast/men-in-the-arena-christian-mens-podcast/id1144237071The Impatient Entrepreneur's links:Facebook: https://www.facebook.com/TheImpatientEntrepreneurPod⁠LinkedIn: https://www.linkedin.com/company/theimpatiententrepreneurpod/⁠Instagram: https://www.instagram.com/theimpatiententrepreneurpod/YouTube: https://www.youtube.com/@TheImpatientEntrepreneurPod⁠Online: https://www.theimpatiententrepreneurpod.comConnect with us⁠⁠: https://www.theimpatiententrepreneurpod.com/contact⁠Kwedar & Co.'s links:Facebook: https://www.facebook.com/kwedarco⁠LinkedIn: https://www.linkedin.com/company/kwedarco⁠Instagram: https://www.instagram.com/kwedarco⁠YouTube: https://www.youtube.com/@KwedarCo⁠Online: www.kwedarco.comConnect with us: https://www.kwedarco.com/book-consultation

Tim Schurrer is a bestselling author, leadership consultant, and expert in building high-performing teams and healthy cultures. He's the author of The Secret Society of Success, a powerful book that redefines achievement—not by chasing the spotlight, but by making meaningful contributions behind the scenes.Tim spent nearly a decade as the Chief Operating Officer at StoryBrand, where he helped grow the company alongside Donald Miller from $250K to over $16 million in annual revenue, turning it into one of the most influential marketing platforms in business. Prior to that, he held leadership roles at TOMS and Apple, where he gained first-hand experience of world class working environments.Tim has worked with Fortune 100 companies and top performers in music, business, and entertainment. He's also the host of the Build a Winning Team podcast, where he shares strategies on leadership, culture, and success that lasts.Download my FREE Coaching Beyond the Scoreboard E-book www.djhillier.com/coach Download my FREE 60 minute Mindset Masterclass at www.djhillier.com/masterclassDownload my FREE top 40 book list written by Mindset Advantage guests: www.djhillier.com/40booksSubscribe to our NEW YouTube channel: https://www.youtube.com/@MindsetAdvantagePurchase a copy of my book: https://a.co/d/bGok9UdFollow me on Instagram: @deejayhillierConnect with me on my website: www.djhillier.com

Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --     If your marketing isn't working, it's probably because you're not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that's too vague. When that happens, customers stop listening. But when you finally address the problem that makes your customers say “yep, that's me!”, sales start to climb. That's what Airbnb just nailed with their new messaging campaign. So, how do you figure out the exact problem your business solves in a way that drives real results?   In this episode, Don and Kyle break down Airbnb's latest messaging campaign and why it hits the mark so effectively. They unpack the brilliance behind how Airbnb redefined the problem it solves and how you can apply the same strategy to your own business. You'll learn a simple way to clarify the problem your customer actually cares about and how to build an effective messaging campaign around it. Listen in for strategic tips on how to get sharper messaging and more customer engagement.   -- Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Looking at your Profit & Loss report isn't just about seeing what happened last month, it's about shaping what happens next.

AI is everywhere and it's moving faster than most of us can keep up. For business owners and marketers, the challenge isn't just understanding the tools. It's figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines can write, code, and even strategize? The questions are big, but if you ignore them, you'll get left behind.   In this episode, Don and Kyle sit down with entrepreneur Jay Owen to explore the opportunities and risks AI presents for business owners. Jay shares how he's using AI in his agency, why it's not replacing creativity but enhancing it, and what mindsets will help you thrive in this new landscape. From automation to personalization, they dig into the tools that work and the principles that last. Tune in to learn how to adapt, lead, and stay human in the age of AI.   Resources mentioned in this episode: Business Builders AI with Jay Wispr Flow AI   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!