Podcasts about marketing made simple

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   When you're pitching a product, every word matters. That's why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it sparked a billion-dollar brand. But what made it work? From “cardboard feel” to “seven substantial improvements,” the Bombas team used sticky soundbites, clear contrasts, and emotional resonance to win over the Sharks and their customers. So what messaging lessons can your business learn from one of Shark Tank's biggest success stories?   In today's episode, Don and Kyle break down the Bombas pitch line by line, showing how the founders used story loops, vivid language, and clarity to outshine the competition. You'll learn how to craft soundbites and emotional contrast to pitch your brand in a way that people remember. Listen in to discover why this pitch worked and how you can apply the same tactics to your next campaign.   Click HERE to find a StoryBrand marketing coach to help you grow your brand or business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     When you're building a personal brand, the biggest mistake you can make is being too broad. The world doesn't need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That's the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be everything to everyone. So what does it look like to get hyper-specific, and how do you know if your niche is tight enough?   In this week's episode, hosts Donald Miller and Kyle Reed break down the personal brand of Dan Go, also known as @FitFounder. They unpack why his brand name works, how his bio instantly communicates value, and how his disciplined content strategy made him a go-to voice for entrepreneurs who want to get healthy. You'll learn what makes a personal brand succeed, how to build authority, and why clarity beats cleverness. Tune in to get the secrets to building a personal brand that actually works.   Click HERE to check out Dan Go's Fit Founder account and click HERE to find a marketing coach to help you grow your brand or business.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it's easy to assume you need a slick image or a viral strategy to break through. But that's not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you stay grounded when your face becomes your brand? These are the questions that haunt creators, entrepreneurs, and professionals alike. So how do you strike the right balance?   In this week's episode, Donald Miller and Kyle Reed sit down with bestselling author and speaker Annie F. Downs, who's built a deeply human, wildly successful personal brand rooted in hope and honesty. They unpack how Annie shaped her brand over the years, how she discovered her “controlling idea,” and why she's leaned into the very things she used to avoid. You'll learn the role of consistency, why timing matters more than transparency, and how to craft a message that's strategic and soul-aligned. Listen in for a candid conversation about what it really takes to build a personal brand that lasts.   Click HERE to check out Annie F Downs' website and HERE for here "That Sounds Fun" pocast!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

BONUS EPISODE – Visibility, Awards & Why It's Time You Made Some Noise (with Jemimah Ashleigh) Surprise! I'm popping into your ears today with a juicy bonus episode. This is a chat I had live on socials with the fabulous Jemimah Ashleigh, visibility expert, founder of The Visibility Lab, and one of the incredible speakers at my Social Media & Marketing Conference in Melbourne this August. In this raw and real conversation, we unpack why entering business awards is one of the most underused, undervalued, and totally brilliant marketing strategies out there. (Spoiler alert: it's not about trophies, it's about credibility, visibility, and opportunity.) We talk about: Why being “quietly brilliant” isn't a strategy anymore How awards give you a massive ROI (even if you don't win!) The mindset shift that'll help you finally back yourself and get seen This convo is full of gold for anyone ready to step into the spotlight, even if the tech at the start is a little less than polished (classic me

** Come Along to the 2025 Social Media and Marketing Conference in Melbourne - in August - get your tickets here: https://www.socialmediaandmarketing.com.au/conference   The Real Reason Businesses Are Closing (And How to Stay Ahead) - Podcast Episode 349 Innovation. It's not just a buzzword, it's the lifeline of business. In this episode of the Small Business Made Simple Podcast, I'm diving into what happens when businesses stop evolving. Spoiler alert: they start disappearing. Think iconic brands like Katies and Just Jeans or long-running shows like The Project and Q&A, gone, not because they weren't loved, but because they didn't innovate. So, let me ask you this, when was the last time you did something innovative in your business? In this honest and action-packed episode, I explore: What innovation really means for small business owners (and no, it's not just shiny tech) Why marketing and innovation are the only two things that truly matter in business How I'm walking the innovation talk by launching the 2025 Social Media & Marketing Conference Whether you're stuck in the “this is how we've always done it” cycle or ready to shake things up, this episode is your nudge (or maybe your push!) to get curious, get courageous, and start innovating. Tune in now, because doing what you've always done may not get you where you want to go next.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an afterthought. So how do you know if your message is building trust or breaking it?   In this new “Pass/Fail” segment, Don and Kyle grade recent moments in marketing and culture through the lens of what worked and what flopped. They dig into Shedeur Sanders' controversial NFL draft comments, the bold branding of Liquid Death, and the rise of user and employee-generated content. You'll learn why arrogance isn't confidence, what makes provocative branding effective, and how to turn your messaging into a trust-building asset. Listen in to learn what great messaging sounds like and how to avoid a fail.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

EPISODE 348: Is PR the Most Underrated Marketing Strategy for Small Business? With Liz Nable PR – it's the free marketing strategy that small business owners often overlook… but not today! In this week's episode of the Small Business Made Simple Podcast, I'm joined by the fabulous Liz Nabel—former TV journalist, now media and PR coach – and we're diving into the world of getting your business into the media for FREE. We chat all things public relations (spoiler: it doesn't stand for press release!), how to find media angles in your business, how AI can actually help if writing's not your thing, and why pitching your story doesn't need to be scary – just smart. Liz shares her journey from chasing breaking news to building a million-dollar business using the power of PR – with zero marketing budget. If you've ever thought, “PR isn't for me,” this episode might just change your mind (and your visibility).

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they're typically cast as bumbling sidekicks or lovable oafs who mean well but don't quite get it right. When that narrative takes root, it can be easy for fathers to shrug and settle for doing the bare minimum (especially when they get praise for just pushing a stroller down the street). But kids need more. And deep down, every dad knows he was made for more. So what does it look like to embrace fatherhood with purpose, presence, and even a little swagger?   In this special Father's Day episode, Don and Kyle sit down with Dave Barnes and John McLaughlin, hosts of the hit podcast Dadville. Together, they explore the most important messages a father can send his kids. They break down why dad-messaging matters, what it looks like in the real world, and how even small changes in tone or presence can echo for generations. If you're a dad, or want to be one, listen in for a refreshing take on what it really means to show up for your family.   Check out the Dadville Podcast HERE !   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

** Get Along to the 2025 Social Media and Marketing Conference in Melbourne on 29th August - tickets now on sale - https://www.socialmediaandmarketing.com.au/conference Ready to unlock what "good growth" really means for your small business? In this episode of Small Business Made Simple, host Jen Donovan sits down with Sarah Howard, founder of Writers Australia and author of "Beyond Solo." Sarah shares her 18-year journey from solo freelancer to agency leader and dives deep into the realities of business growth—spoiler alert, it's not always about getting bigger! Jen and Sarah chat about why listening to your customers is key, the challenges (and rewards) of building a team, what to delegate or outsource, and how to design a business that supports your life, not the other way around. Plus, Sarah introduces the concept of the "A-Team Collective" and explains why it's absolutely OK to stay small if that's what suits you. If you've ever wondered how to grow your business on your own terms, manage people effectively, or even plan for your eventual exit, this episode is packed with practical advice, real stories, and plenty of inspiration to help you build a business—and a life—you love. Tune in and discover a new approach to business growth that's all about purpose, values, and freedom!  

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Attention is the name of the game in today's market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it's a funny meme, a strategic shoutout, or a well-timed post, the brands that win know how to seize the moment and jump into the spotlight. So how do you identify those moments and use them without sounding corny or out of touch?   In this week's episode, Don and Kyle unpack the power of real-time marketing using Nike's viral Scottie Scheffler post as a prime example. They contrast it with Skechers' missed opportunity and break down how brands can mine attention, play off cultural angst, and create moments people can't ignore. You'll learn how to identify what your audience cares about, how to speak their language, and how to turn attention into action. Listen in to discover how to make your brand impossible to overlook.   Nike's "The Verdict Is In" Post from May 18th 2025 referenced in the show.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Are you struggling to grow your email list because you're short on time, not super tech-savvy, or just feeling stuck? You're not alone. In the latest Blogger Genius Podcast episode, I shared exactly how I snagged 500 new subscribers in just 30 days—using a simple, fast, and affordable strategy that works even if you're overwhelmed or busy. Here's how you can do it too. Show Notes: MiloTree AI Ebook Prompt Generator Free Canva ebook template AI Freebie Prompt Generator Email Sales Templates Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify Why “One Perfect Lead Magnet” Isn't Enough Here's the big myth: Create one perfect lead magnet, and your list will magically explode. Sounds tempting, but it rarely works. Why? Because: Today's online audience is fragmented. People are picky with their email addresses. A one-size-fits-all freebie doesn't meet everyone's needs. The real solution? Multiple bite-sized, hyper-relevant freebies that solve specific problems. Enter: The Cheat Sheet Freebie (My Favorite!) A cheat sheet is a one-page quick win. It's easy to create, easy to consume, and it feels like a shortcut—a little inside scoop that makes people click. Plus, it taps into our brain's love for instant gratification. Here's how you can make one in minutes. Your Fast-Track System for Creating Irresistible Freebies Get Your AI Prompts Freebie

Episode 346 – Hashtags in 2025: Should You Still Bother? Let's talk hashtags—the little pound sign that once ruled the social media world… but in 2025, are they still pulling their weight? In this episode of the Small Business Made Simple Podcast, I'm cutting through the confusion and diving into what hashtags really do now, which platforms they still matter on, and whether you should keep using them or ditch them altogether. If you're still popping #smallbizlife or #foryoupage into every post, but not seeing results—this episode is for you. You'll learn: ✅ The truth about how hashtags work on Instagram, TikTok, LinkedIn and Facebook in 2025 ✅ How many hashtags to use (and which ones to skip completely) ✅ The rise of keyword-rich captions and why they're now more powerful than your tag strategy ✅ 5 things to focus on instead of obsessing over hashtags ✅ A fresh, simplified approach to social media that prioritises connection over confusion Hashtags aren't dead—but they're no longer your growth engine. They're the seasoning, not the main meal.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don't say it clearly, it won't matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don't just have better products. They have better words. So how do you find the message that sticks?   In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate's viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!   Watch the Slate ad HERE for yourself.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --       Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?   In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Episode 345 – How to Build a Micro Funnel in 24 Hours Think funnels are too complicated, too techy, or just plain too hard? Think again, lovely. In this episode of the Small Business Made Simple Podcast, I'm showing you how to build a smart, simple micro funnel in just 24 hours—without losing your mind, spending weeks mapping things out, or writing a 67-email sequence. Whether you're launching soon, need a quick win, or want to stop sending people to your homepage and hoping for the best—this episode is your sign to stop overthinking and start funnel-ing. You'll learn: ✅ What a micro funnel is (and why it works so well for small business) ✅ The 3 essentials you need to get started today ✅ The simple steps: from freebie to follow-up email to next action ✅ How to promote your funnel without ads or a big list ✅ My favourite tools and a secret AI shortcut to make it even easier! ✨ This episode is perfect for service providers, e-commerce brands, coaches, creatives and anyone ready to stop chasing leads and start converting them.

In this episode of (insert podcast name here) host Josh Taylor, Chief Marketing Officer at OptSpot, sits down with Donald Miller, CEO of StoryBrand, to discuss how car wash owners can transform their marketing strategies by clarifying their messaging. Miller explains how businesses can position themselves as guides rather than heroes in their customers' journeys. The conversation covers actionable strategies for increasing customer engagement, boosting retention, and driving revenue.Josh Taylor is a marketing strategist dedicated to helping car wash owners grow their businesses through automated customer retention and engagement tools. As a certified StoryBrand expert, he specializes in turning complex marketing messages into simple, high-converting campaigns.Donald Miller is a New York Times bestselling author and marketing expert who has helped brands like Ford, Chick-fil-A, and Intel clarify their messaging and increase revenue. His books include Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. Through StoryBrand, he has helped thousands of business owners cut through the noise and connect with customers.Key TakeawaysThe StoryBrand Framework: Shifting Your MessagingDonald Miller explains how most businesses make the mistake of positioning themselves as the hero instead of the guide.Customers want to be the hero of their own story—your brand should support and empower them.When your messaging focuses on solving customer problems, it builds trust and increases sales.Affirmation Calls to Action: Go Beyond “Join Now”Standard Calls to Actions like "Sign Up" or "Buy Now" aren't enough.Affirmation Calls to Action reinforce the transformation customers will experience, making them more likely to take action.Example: Instead of “Join Today,” try “Start Driving a Cleaner Car Today.”Affirm why washing their car with you was a good ideaValue Stacking: Make Your Offer IrresistibleClearly communicate why your car wash is worth choosing.Layer multiple benefits in your messaging—price, convenience, time savings, and customer experience.The more value you highlight, the more compelling your offer becomes. Tell your customer's story, not yours. It's not the car wash they want…it's the clean car.Clarity is Key: Make Your Marketing SimpleIf your messaging is confusing, you're losing customers.Keep your marketing clear, concise, and repeatable so customers instantly understand what you offer.Training Your Team: Messaging Consistency MattersYour team needs to use the right language when talking to customers.Miller suggests using a simple incentive, like giving team members a dollar each time they use the new messaging.The goal: Create a unified, effective brand voice across all customer touchpoints.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that break through from the ones that disappear. Magic Spoon didn't invent cereal, they just told a better story: one where protein replaces sugar, and taste isn't sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did?   In this episode, Don and Kyle break down the marketing genius behind Magic Spoon's rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand's real enemy and position your product so it's instantly understood.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Episode 344 – The Lie of “Just Be Consistent”: Marketing Advice I Wish I'd Questioned Sooner We've all heard it: “Just be consistent.” It sounds helpful. Harmless. Even wise. But what if that well-meaning advice is leading you to burnout, bland marketing, and busywork with zero results? In this episode of the Small Business Made Simple Podcast, I'm busting one of the biggest marketing myths out there—that consistency alone is the magic fix for your business visibility. (Spoiler: it's not.) If you're posting daily, showing up in stories, emailing your list religiously—and still wondering “Why isn't this working?”—this one's for you. Inside this episode: ✅ Why consistency without clarity leads to chaos ✅ The difference between strategy and survival posting ✅ What I wish I'd been told about content, messaging, and momentum ✅ How to reset your marketing to be consistent with purpose ✅ Three practical ways to make your marketing work harder (and feel lighter) ✨This is your permission slip to pause, rework what isn't landing, and stop creating just for the sake of showing up. You'll walk away with a refreshed view on consistency—one that's aligned, strategic, and sustainable. Because being consistent should support your business, not drain it.

Email marketing is a game-changer for small businesses, offering a direct, reliable way to connect with your audience. In this video, I explore the power and importance of email marketing, sharing practical steps to enhance your strategy and grow your business. Discover how to build a strong email list, create authentic content, and design campaigns that truly resonate. From crafting visually simple yet effective emails to using tools like ChatGPT for streamlined content creation, I break down actionable tips that will help you succeed. Learn how to own your traffic, foster meaningful engagement, and drive results with ease. Whether you're running a service-based business or managing an e-commerce store, email marketing offers unmatched opportunities to connect with potential and existing customers. Join me as I share personal insights, strategies for amplifying your reach, and why combining email with organic social media is the ultimate formula for professional excellence.TIMESTAMPS:00:00 - Why Email Marketing is Powerful04:17 - How to Get Started with Email Marketing06:49 - How to Use ChatGPT for Email Marketing10:04 - Owning Your Traffic10:32 - Q&A10:47 - ClosingAI Prompt Below:You are the most elite email marketer and copywriter ever. Your words captivate, convert, and build lasting brand loyalty. You understand how to craft irresistible subject lines, persuasive body copy, and powerful CTAs that drive results. Your job is to help me create high-performing email campaigns that maximize open rates, click-throughs, and conversions. My company is [insert company name], offering [describe products or services] to [describe target audience]. Provide attention-grabbing subject lines, persuasive body copy, effective email structure, and strategic insights for sequences and automations. Let's create emails that deliver real results — because no one does it better than you.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!     --     Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash was instant. In a world where loyalty is fragile and expectations are sky-high, even the best brands can stumble if they don't communicate the right way. So what happens when a company known for brilliant messaging gets it wrong?   In this week's episode, Don and Kyle unpack the marketing brilliance that made Southwest an iconic brand and why their latest messaging misstep is such a big deal. They reveal how Southwest's playful, people-first branding created an unbeatable bond with customers, and how this new shift risks breaking that trust. You'll learn what Southwest could have done differently, why your messaging must evolve without abandoning what made you great, and how to communicate tough changes without losing customer loyalty. Tune in to find out how even a beloved brand can slip and how you can avoid making the same mistake.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

I want to hear your thoughts about the show and this episode. Text us here...Ever wonder how to write emails that actually sound like you—without overthinking it, over-editing, or overcomplicating it?In this powerful, laugh-out-loud and truth-filled episode of Casa De Confidence, I'm joined by the incredible Liz Wilcox—email marketing strategist, Survivor finalist, and self-proclaimed Fresh Princess of Email.Yep, she's walked the wild jungles of both reality TV and the online business world… and she's here to give us the real-talk version of how to make email marketing feel doable, effective, and—dare I say—fun.Whether you're still avoiding your email platform or trying to figure out what a “lead magnet” even is, Liz has the simplest and most effective roadmap for using your email list to make real money online (without burning out or pretending to be someone you're not).What You'll Learn in This Episode:How Liz went from RV blogger with bad internet to email marketing queen The #1 hurdle most entrepreneurs face with email (and how to get over it)The real difference between telling stories and just being human in your emailsWhy your email list is your best business asset—and how to treat it that wayHow Liz built a $1M business with a $9/month membership The role of consiThis deeply personal and powerful memoir chronicles Pastor Bill LaMorey's transformation from brokenness to redemption and ultimately, to a life of purpose and leadership. The book is structured like a play with three “Acts”: Brokenness, Redemption, and Transformation. Throughout, he blends personal storytelling with universal truths, aiming to help others recognize the redemptive potential in their own stories.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren't beautiful, they weren't clever, but they were unforgettable. So why do so many businesses avoid this approach? Because we assume our customers want sophistication, when what they really need is a message that's crystal clear and easy to remember. If your ad gets ignored, it doesn't matter how gorgeous it is.   In this week's episode, hosts Donald Miller and Kyle Reed discuss the genius behind annoying marketing campaigns like HeadOn, Chia Pet, and the George Foreman Grill. You'll learn why these seemingly ridiculous ads worked, how they used repetition and simplicity to dominate attention, and what you can take away to sharpen your own message. Tune in to learn how to make your marketing stick no matter how simple (or obnoxious) it may seem.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Download Dr. J.J.'s one-liner template here: https://trybta.com/DL214To learn more about Breakthrough Academy, click here: https://trybta.com/EP214 Today we're interviewing the one and only Dr. J.J. Peterson, Head of Storybrand and co-author of Marketing Made Simple, which sold over a million copies worldwide.Dr. J.J. has helped thousands of businesses clarify their message by using a storytelling framework as old as time. Plus, we found out before we started recording that he actually has a contracting background. His family ran a concrete business when he was growing up, so he REALLY gets the challenges you're all facing.Today's conversation is all about how to apply the seven-part Storybrand framework to a contracting business. How to position your customer as the hero of your story so you can become their trusted guide.Episode Highlights:Get an overview of the Storybrand framework from someone who has implemented it into thousands of businesses.Learn how to apply each of the seven parts of a Storybrand to a roofing, painting, landscaping, construction, electrical, plumbing or home services business, with examples.Understand why it is so critical that you keep your message simple, and why so many businesses get this wrong.00:00-Intro01:43-About Dr. J.J.'s background in contracting and storytelling06:46-Why is story so important to marketing?17:17-The messaging sweet spot: too vague vs. too complex19:03-The 7-Part StoryBrand Framework: Contracting Edition24:20-Step 1: What does your customer want?25:16-Step 2: What problem does your customer face?32:57-Step 3: How do you position yourself as their guide?35:47-Step 4: What's the plan?38:21-Step 5: The call to action38:50-Step 6/7: What does success/failure look like for your customer?41:12-Danny's example, Dr. J.J.'s feedback49:12-How to get the info you need from your customer53:39-Most common Storybrand mistakes57:54-Signs your messaging is working01:00:47-About Dr. J.J.'s one-liner template

Episode 342 – What Running a Podcast for 6+ Years Has Taught Me About Consistency (and When to Quit Something) After more than 6 years, 340+ episodes, and a truckload of cuppas... I've learned a thing or two about showing up. Especially when no one's clapping yet. In this reflective, real-talk episode of the Small Business Made Simple Podcast, I'm sharing the truth about consistency—what it actually looks like, what it costs, and when it's okay to quit (or at least press pause). Whether you're podcasting, posting on social, writing newsletters, or trying to stay visible in your business without burning out—this is the pep talk you didn't know you needed. We're chatting: ✅ How consistency builds trust—and why that matters more than fancy funnels ✅ The sneaky difference between quitting and pivoting ✅ Why Episode 1 nearly didn't happen (and what made me hit publish anyway) ✅ Five lessons from six years behind the mic—warts, wins, and all ✅ When to reflect, when to rest, and when to just keep going This episode is for the small business owner who's ever thought: “Is anyone even watching?” “Does this even matter?” “Should I just quit?”

Welcome to episode #981 of Six Pixels of Separation - The ThinkersOne Podcast. Donald Miller is one of the most influential voices in modern marketing - a bestselling author, business strategist, and the creative force behind StoryBrand (a framework that has reshaped how leaders and organizations communicate). In our conversation, Donald breaks down the timeless power of story and why clarity - not cleverness - is the most underrated competitive advantage in business today. His new book, Building a StoryBrand 2.0 - Clarify Your Message So Customers Will Listen, expands on his original seven-part storytelling framework with sharper tools and practical applications for the modern marketer. Donald is also the author of several bestselling books, including the spiritual memoir Blue Like Jazz, the personal development reflection Scary Close, and A Million Miles In A Thousand Years (loved that one!), alongside business classics like Marketing Made Simple, Business Made Simple, Coach Builder, How to Grow Your Small Business, which have collectively shaped how individuals and organizations think about story, purpose, and growth. We explore why curiosity is the secret starting point in every great customer journey, how AI is accelerating both efficiency and confusion in marketing, and why simple messages are often the hardest to write. Donald also opens up about the creative process behind writing, how to chase ideas worth finishing, and why businesses fail not from a lack of creativity - but from poor communication. Whether you're leading a brand, launching a product, or refining your personal pitch, this conversation is a masterclass in messaging. Enjoy the conversation... Running time: 55:49. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on X. Here is my conversation with Donald Miller. Building a StoryBrand 2.0 - Clarify Your Message So Customers Will Listen. StoryBrand. Marketing Made Simple. Business Made Simple. Coach Builder. How to Grow Your Small Business. Blue Like Jazz. Scary Close. A Million Miles In A Thousand Years. Follow Donald on X. Follow Donald on Instagram. Follow Donald on LinkedIn. Chapters: (00:00) - The Power of Storytelling in Branding. (12:46) - Understanding Consumer Relationships with Brands. (26:02) - The Art and Science of Effective Marketing. (29:00) - The Ineffectiveness of Modern Advertising. (32:42) - The Importance of Clarity in Messaging. (36:46) - The Role of Creativity in Marketing. (41:15) - The Impact of AI on Marketing. (46:24) - The Future of Marketing and Strategy. (49:45) - The Creative Process and Writing Books.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   If your marketing isn't working, it's probably because you're not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that's too vague. When that happens, customers stop listening. But when you finally address the problem that makes your customers say “yep, that's me!”, sales start to climb. That's what Airbnb just nailed with their new messaging campaign. So, how do you figure out the exact problem your business solves in a way that drives real results?   In this episode, Don and Kyle break down Airbnb's latest messaging campaign and why it hits the mark so effectively. They unpack the brilliance behind how Airbnb redefined the problem it solves and how you can apply the same strategy to your own business. You'll learn a simple way to clarify the problem your customer actually cares about and how to build an effective messaging campaign around it. Listen in for strategic tips on how to get sharper messaging and more customer engagement.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Episode 341 – Are You Ready for Zero-Click Content? Let's Talk Algorithms Still obsessing over click-throughs and link clicks? You're not alone—but in 2025, it might be time to shift your strategy. In this episode of the Small Business Made Simple Podcast, we're diving into zero-click content—what it is, why the algorithms love it, and how your business can thrive even when no one's clicking your links. If you're pouring time into content and wondering why people aren't “taking action,” it might be because they already got what they needed… right there in the scroll. ✨ The scroll economy is here, and it's changing the way we create, connect, and convert. In this value-packed chat, you'll learn: ✅ What zero-click content is (and why it's not as scary as it sounds) ✅ How algorithms are rewarding in-feed, stay-put content more than ever ✅ Why giving the goods up front builds trust, visibility and long-term connection ✅ My four go-to strategies for creating high-performing, scroll-stopping content ✅ How to measure success when traditional clicks are dropping Spoiler alert: just because they're not clicking doesn't mean they're not converting.

Are your Facebook ads falling flat? Feel like you're shouting into the void and still booking no clients? You're not alone—and you're not broken. In this episode, Steve, Ronan, and Jonathan unpack the real reasons photographers struggle with Facebook marketing—and how to fix it. From defining your true client avatar to using ad copy that speaks directly to their secret desires, this conversation is a must-listen for any photographer tired of wasting money on ads that don't convert.You'll walk away with a clear, step-by-step roadmap to attract quality leads, turn them into paying clients, and make your marketing finally work for you.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   If you followed every piece of advice out there about your ideal morning routine, you'd probably spend eight hours every day doing mindfulness excercises and supplements and journaling and workouts and cold plunges and more. But morning routines can be both easy AND effective if you identify the right mission for your life. In this episode, Kyle Reed and Donald Miller break down a new way to approach your morning routine—one that actually fits the demands of 2025. Whether you're a high-performing entrepreneur, a working parent, or just trying to get your act together before 9am, this conversation is packed with practical strategies, unexpected insights, and a fresh mindset shift. You'll learn:   • Why most morning routines fail (and what to do instead) • How to reverse-engineer your day for better mornings • The role of intention, simplicity, and rhythm in a sustainable routine • What Kyle and Don are doing differently this year—and why it's working   If you've struggled with consistency, motivation, or just hate mornings altogether, this episode will help you build a routine that serves your real life—not some influencer's highlight reel.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!   If you're tired of feeling unproductive and unmotivated, get clarity on your life goals and supercharge your productivity by visiting HeroOnAMission.com for your free planner!

Episode 340 – The Rise of Searchless Marketing: How to Be Found Without Being Googled What if your next customer never Googles you? Welcome to the world of searchless marketing—where your dream clients are finding you without searching for your name, your website, or your keywords. In this episode of the Small Business Made Simple Podcast, I'm diving into the 2025 trend that's turning traditional search strategies on their head—being discovered without being looked for. If you've been pouring effort into SEO, blogs, and Google listings—but still not seeing results—this episode will show you where attention is going (and how to meet your audience there). We'll unpack: ✅ What “searchless marketing” means and why it's growing fast ✅ The scroll economy vs. the search economy (and how to win in both) ✅ 6 ways to boost visibility without relying on Google ✅ Why shareability, memorability and collaboration are your new best friends ✅ Tools to help you show up in feed, in inboxes and in conversations ✨ This episode is for e-commerce brands, service-based businesses, local legends and regional trailblazers alike—if you want to grow without relying on the algorithm gods or page-one Google rankings, this one's for you.

If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It's all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. In this episode, Lindsay Pinchuk discusses the significant impact that one small, simple change had on her business. And you probably will never be able to guess what that was. HINT: It's an actionable step ANYONE can take. Once she spills her secret, Lindsay emphasizes the importance of specificity in marketing and provides actionable steps for listeners to identify and connect with their ideal customers. This is one episode every business owner is going to want to listen to. TakeawaysLindsay returned from a hiatus to share impactful business insights.The shift in target audience to women over 40 transformed her business.Building a community is essential for business growth.Women over 40 are resourceful and experienced entrepreneurs.Specific targeting helps in creating relevant messaging.Understanding the ideal customer is crucial for business success.Consistency in messaging is key to maintaining audience connection.Join the Dear FoundHer Forum, use the code FOUNDHER to bring your investment down to just over $1 per day: https://www.dearfoundher.com/dear-foundher-forumGet on the waitlist for our group mentorship, Marketing Made Simple for Small Business:https://lindsaypinchuk.myflodesk.com/waitlistDon't forget to follow Lindsay and Dear FoundHer... on Instagram. Hosted on Acast. See acast.com/privacy for more information.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things. The more complex something is, the harder it is for people to understand—and if they don't understand, they don't engage. Whether you're trying to grow a business, capture attention, or lead a movement, clarity is your greatest asset.     That's why we're shaking things up this week with a very special recap episode! We're revisiting some of the most valuable insights from past episodes—all centered around one powerful theme: simplicity. Don and Kyle explore how frameworks, storytelling, and clear communication can help you find clarity, make better decisions, and connect to more people. Tune in to discover why the most successful brands, leaders, and ideas all follow one golden rule: keep it simple.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Episode 339 – AI Ethics in Your Marketing in 2025: What Small Biz Owners Need to Know AI is writing our captions, helping with email campaigns, and brainstorming blog titles—but just because we can use it for everything... should we? In this episode of the Small Business Made Simple Podcast, I'm diving head-first into the big conversation we need to be having in 2025—how to use AI ethically in your marketing without sounding like a robot, losing trust, or forgetting your voice in the process. If you've ever: ✅ Copied and pasted an AI-generated caption that didn't sound quite like you ✅ Wondered whether you should credit AI when it helps you write content ✅ Set up auto-DMs that feel a bit... soulless ✅ Or worried about accidentally plagiarising from AI-sourced content... Then this is your must-listen episode. We'll unpack: What ethical AI use actually means for small business owners in 2025 Real-life pitfalls (like made-up facts and “Love this!” bot replies

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   Relationships can be beautiful, but they're also complicated. From the outside, it's easy to assume great marriages happen by luck or chemistry. But the reality? Every relationship faces storms—health challenges, career stress, personal struggles—and most couples aren't equipped to weather them. Without the right mindset and tools, it's easy to drift apart or fall into survival mode. So how do couples not just stay together, but grow closer—even through the hardest seasons of life?     In this week's episode, Don and Kyle sit down with musical duo Johnnyswim (Abner Ramirez and Amanda Sudano) to unpack what makes their marriage work. From tour bus living to health challenges and creative careers, Abner and Amanda share how they've stayed united—and transformed—through it all. Tune in to hear their honest take on commitment, communication, and the real purpose of marriage.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Episode 338 – Is Your Expertise Your Marketing Problem? Are you accidentally getting in your own way when it comes to your marketing? In this episode of the Small Business Made Simple Podcast, I'm asking the question many small business owners should be asking in 2025 — could your expertise actually be the problem in your messaging? If your marketing looks good on paper — you know your audience, your platforms, your niche — but it's still not converting into leads or sales, this episode is for you. Together, we'll unpack: ✅ Why “expert language” can disconnect you from your ideal customer ✅ What's keeping your customer up at 3 a.m. (hint: it's not “clinically proven formulas”) ✅ Real examples of how to shift your copy from product features to emotional resonance ✅ A proven, four-step customer-centric copy formula you can use right away ✅ A dead-simple AI tip to check whether your copy is actually customer-first From e-commerce and service providers to coaches, creatives, and consultants — this episode will help you flip the script and write copy that connects, converts and communicates real value.

Send us a textWe're breaking down the marketing funnel in a way that actually makes sense for the small business owner and solopreneur—so you can attract, nurture, and convert leads effortlessly. If you're ready to make your content work for you, this is a must-listen!

In this episode, I chat with Andrew Lowen, from Crowdfunding Nerds, about how to make people aware your game exists. Also, be sure to check out Andrew’s crowdfunding marketing course, and if you sign up through my affiliate link, you’ll not only get a ton of resources to help you market your game but also... The post Game Marketing Made Simple with Andrew Lowen appeared first on Board Game Design Lab.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   If someone told you in the '90s that people would happily pay $5 for a cup of coffee, you probably would've laughed. Before Starbucks, coffee was just… coffee. It wasn't an experience, a ritual, or a “third place” between home and work. So how did one company transform a simple commodity into a global phenomenon? The rise of Starbucks wasn't just about caffeine—it was about community, habit-building, and a relentless pursuit of consistency.   In this episode, hosts Don and Kyle dive into the fascinating story of Starbucks, breaking down how a small Seattle coffee shop grew into a 35,000-location empire. They explore the visionary leadership of Howard Schultz, the brand's impact on American culture, and how Starbucks managed to make coffee both an addiction and an experience. Plus, they debate whether Starbucks is still as great as it once was—or if its best days are behind it. Listen in for a deep dive into what made Starbucks work.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   Reality TV is everywhere, and whether you love it or hate it, you can't deny it's addictive. Millions of people tune in daily to binge-watch strangers argue, compete, or fall in love on camera. But reality TV isn't “real” at all—it's carefully crafted chaos, designed to keep you hooked. Producers manipulate stories, stir up conflict, and edit scenes to make the drama irresistible. But beyond the entertainment, what's it actually doing to our brains?   In this episode, hosts Donald Miller and Kyle Reed break down why reality TV works—and why we can't look away. They explore the psychology behind our obsession with drama, the tricks producers use to keep us engaged, and how reality TV has shaped everything from social media to politics. Plus, they reveal the surprising ways it's rewiring our attention spans and expectations of real life. Tune in for a revealing look at the power (and the price) of reality TV.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

In this episode, Lindsay Pinchuk discusses her Marketing Made Simple program and the SWEEP method, which focuses on utilizing social media, websites, emails, events, partnerships, and publicity to grow small businesses. She emphasizes the importance of consistency, community engagement, and practical steps that entrepreneurs can take to enhance their marketing strategies. The episode provides actionable insights for small business owners looking to improve their marketing efforts and build a strong brand presence.Join the Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumGet on the waitlist for Marketing Made Simple for Small Business:https://lindsaypinchuk.myflodesk.com/waitlistDon't forget to follow Lindsay and Dear FoundHer... on Instagram: Interested in Flodesk? Here's 50% off your first year. Hosted on Acast. See acast.com/privacy for more information.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   The Michelin Star is a restaurant rating system so powerful that a single star can launch careers, change cities, and even break chefs. So what makes one restaurant just “good” and another Michelin-worthy? The path to earning a Michelin Star isn't just about making great food—it's about precision, consistency, and a relentless pursuit of excellence. But why do these stars hold so much weight?   Today's episode pulls back the curtain on the fascinating world of Michelin Stars. Hosts Don and Kyle explore how a tire company unexpectedly shaped the fine dining industry, why chefs dedicate their lives to earning (or desperately holding onto) these elusive stars, and what truly sets Michelin-caliber restaurants apart. Along the way, they share their own experiences—from unassuming hole-in-the-wall joints to world-famous dining rooms—and break down whether the chase for a star is worth the sacrifice. Listen in for a compelling look at the prestige, pressure, and obsession that fuel the Michelin Star legacy.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Today we're running a podcast that I guested on in September of 2024 called “Networking and Marketing Made Simple.” The show focuses on how LinkedIn can be used to grow your business. It's hosted by Scott Aaron, who for the last seven months was my LinkedIn coach, an experience that is already paying dividends in [...]

Join the Dear FoundHer... Forum to build your business with the support of a community who truly gets it. The Dear FoundHer… Forum is exclusively for female entrepreneurs over forty who are building, growing, or scaling their businesses. There's no gatekeeping here—just actionable support, real conversations, and access to insights that truly matter. Use the code FOUNDHER for 20% OFF. Click here to check out about the networking community everyone's talking about. In this episode, Lindsay Pinchuk discusses the importance of building a community around your brand and the realities of growing a business. Lindsay outlines big picture steps for launching a business or a new product or service, emphasizing the need for consistency and using her SWEEP method for content marketing. SWEEP, utilizes your Social Media, Website, Emails, Events, Partnerships + Publicity to generate and execute, cost effective, community-centric marketing strategies that grow your brand.Lindsay introduces this concept in today's episode and challenges the listener to think about how they can apply it to their own marketing practices in business. Tomorrow she'll be back with more micro level tips on applying SWEEP to your own business. Join the Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumGet on the waitlist for Marketing Made Simple for Small Business:https://lindsaypinchuk.myflodesk.com/waitlistDon't forget to follow Lindsay and Dear FoundHer... on Instagram: Hosted on Acast. See acast.com/privacy for more information.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   Amazon didn't just change how the world shops—it rewired our brains. Suddenly, driving to a store for light bulbs feels like a huge chore. Need cat food? Click. New coffee maker? Click. A hat with antlers for your Halloween costume? It'll be at your door by 5 p.m. Love it or hate it, Amazon's success lies in its relentless focus on the customer. It turned convenience into an art form. The real question is: how did they pull it off, and what can we learn from them?   In today's episode, Donald Miller and Kyle Reed dissect the magic (and madness) behind Amazon's rise. From Jeff Bezos's obsession with customer experience to why two-pizza teams might be the secret to innovation, they explore what makes Amazon unstoppable. Tune in to find out how one company reshaped retail, rewrote the rules of business, and filled your house with way too many cardboard boxes.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   Making people laugh looks effortless, but behind every joke is an incredible amount of work and strategy. Great comedians deliver far more than entertainment—they offer a masterclass in human connection. They say the things we're afraid to say, challenge cultural norms, and turn life's absurdities into something we can laugh at. The best comedians have the power to shape culture and influence how we see the world. So, what makes them so effective?   In this episode, Donald Miller and Kyle Reed dive into the craft, psychology, and business behind comedy. From Jerry Seinfeld's relentless perfectionism to Nate Bargatze's strategic rise, they uncover what makes comedians great, why their jokes land, and how they build massive audiences. Whether you're a casual fan or a stand-up junkie,tune in to learn how comedy transforms the everyday into something unforgettable.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazonor wherever you buy books!    

Success rarely happens overnight, but what does it take to stick with something long enough to make it work? Ripley Rader knows firsthand. She spent years sewing her own clothes, believing in her designs, and grinding through the tough moments before her fashion brand became a multimillion-dollar powerhouse.Lindsay Pinchuk sits down with Ripley, the designer behind the viral wide-leg pants that women can't stop raving about. Ripley shares how a single jumpsuit changed everything, what happened when a Fred Segal buyer took a chance on her, and why she chose to grow the brand without investors. She gets real about the sacrifices no one talks about—the financial struggles, the years of uncertainty, and the gut instincts that kept her going.What makes a product take off? How do you scale a business without losing yourself in the process? Ripley breaks it all down, from building an authentic brand to trusting the slow, steady path to success. She also shares her best advice for entrepreneurs who are serious about making an impact. If you've wondered whether to stick with something a little longer, this episode will give you a reason to keep going.Episode Breakdown:00:00 Introduction04:04 Ripley's Fashion Journey07:19 Early Challenges and Breakthroughs10:15 Transition to Commercial Production13:16 Ripley's Clothing Line15:53 The Viral Pants19:24 Impact of Viral Success21:36 Marketing Strategy25:01 Company Growth and Scaling28:12 Adapting to Rapid Growth30:01 Team Structure and Hiring33:42 Company Goals and Vision34:45 Building on Momentum35:20 Holiday Collection37:35 Marketing Tactics40:29 Influencers vs. Influentials41:30 Advice to Younger Self42:11 Actionable Steps for New Entrepreneurs43:11 ClosingConnect with Ripley Rader:http://www.instagram.com/shopripleyraderhttp://www.instagram.com/ripleyraderJoin the Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumGet on the waitlist for Marketing Made Simple for Small Business:https://lindsaypinchuk.myflodesk.com/waitlistDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   Every February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine's Day into a global cash grab. But how did a once obscure tradition become a billion-dollar industry? Whether you adore the holiday or roll your eyes at its commercialism, one thing is certain—it works. So, what makes this day so powerful, and why do we keep celebrating it year after year?    In this week's episode, hosts Donald Miller and Kyle Reed explore the unexpected history of Valentine's Day, from its ancient pagan roots to its modern commercial dominance. They unpack the psychology behind our grand romantic gestures and why the greeting card and chocolate industries owe their success to one man's brilliant idea. Tune in to discover how romance, commerce, and culture combined to create love's biggest day.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!   In a world filled with constant, on-demand distractions, it's harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience.   This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books!    

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   Every day, we're surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories are so powerful? They connect us, help us make sense of the world, and have been humanity's most effective tool for survival. But how do they work their magic, and what happens when they're used to manipulate rather than inspire?   In this episode, hosts Donald Miller and Kyle Reed break down why stories are more than just entertainment—they're a survival mechanism hardwired into our brains. You'll learn how storytelling influences everything from personal relationships to cult-like movements. Listen in to discover why stories are the key to living a more meaningful and intentional life.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!   In a world filled with constant, on-demand distractions, it's harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience.   This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books!    

Donald Miller once lost all of his life savings to a bad investment. But after he decided to start taking 100% ownership of his life and business, everything changed. In this episode, Donald is back on YAP to focus on how to grow a small business! Donald will explain why we should think of our business as an airplane and why most small businesses today are failing. He will also break down how we can get ahead of missteps as business owners. In this episode, Hala and Donald will discuss:  (01:00) Introduction (02:27) Donald Miller's Journey from Failure to Success (04:48) Understanding the S-Curve in Business (10:27) The Airplane Analogy for Business Structure (20:14) The Importance of a Clear Mission Statement (30:48) The Reality of Business Ownership (32:15) Core Values: The Backbone of a Strong Team (33:31) Key Characteristics and Critical Actions (35:32) The Three Essential Leadership Personalities (38:04) Making the Customer the Hero (46:49) The Power of Story in Sales (51:51) Integrity in Business Donald Miller is the CEO of StoryBrand, an agency that has helped more than 10,000 organizations clarify their brand message, and Business Made Simple, an online platform that teaches business professionals everything they need to know to grow their business and enhance their value on the open market. Donald is the host of the Business Made Simple podcast and the author of the bestsellers Building a StoryBrand, Marketing Made Simple, and Hero on a Mission. His book, How to Grow Your Small Business, provides a proven 6-step plan for growth so you can stop drowning in the details.  Connect with Donald: Website: businessmadesimple.com LinkedIn: linkedin.com/in/donald-miller-540007124 Twitter: twitter.com/donaldmiller Instagram: instagram.com/donaldmiller Facebook: facebook.com/donaldmillerwords Resources Mentioned: Donald's Podcast Business Made Simple: youngandprofiting.co/3Eia9oJ  Donald's book How to Grow Your Small Business: A 6-Part Strategy to Help Your Business Take Off: youngandprofiting.co/42ygiHi  Free Resources: youngandprofiting.co/4h7oGlz  Donald Miller: Be Your Own Hero | E153: youngandprofiting.co/3CyhKih  Donald Miller: Storytelling for Business | E120: youngandprofiting.co/3WJ5Usv  Episode Sponsors: OpenPhone - Get 20% off 6 months at openphone.com/PROFITING    Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify  Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host  Rocket Money - Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com/profiting  Indeed - Get a $75 job credit at indeed.com/profiting Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new