Podcasts about marketing made simple

With a $500 investment,Lindsayleft a high-powered job and founded her first company, which she bootstrapped and grew to a 7-figure year over year business reaching 3MM users each month. She led her company through its acquisition less than a decade later.When she exited, she did so with one mission, to help other women entrepreneurs build their businesses using her Marketing Made Simple strategies. She launched her Top 0.5% global podcast, Dear FoundHer..., which has become a movement for women 40+ who are starting their own businesses.Lindsay's appeared as a guest on over 50 top-rated podcasts, and has contributed to 300+ television segments, appearing on “Access,” “The Doctors,” and many regular local news outlets. She has a combined social media following of close to 90K.Outside of work, she spends most of her free time with her husband and two daughters---they love going to concerts together.

Matt Plapp, founder of America's Best Restaurants, reveals the marketing strategies that have helped over 2,000 restaurants grow their sales. Learn the 3 critical tactics every restaurant must implement: customer data capture, strategic email/text marketing, and authentic video content that builds community connections.Discover how one pizza restaurant generated $6,500 in sales from just $700 in Facebook ads, why storytelling beats coupons, and how independent restaurants can compete with major chains. Matt shares real examples, including a viral Mother's Day campaign and practical tips you can implement immediately no massive budget required.Perfect for restaurant owners, operators, and hospitality managers looking to grow sales through smarter, more effective marketing.Guest: Matt Plapp, founder of America's Best Restaurants (serving 2,000+ restaurants since 2008)

Matt Plapp, founder of America's Best Restaurants, reveals the marketing strategies that have helped over 2,000 restaurants grow their sales. Learn the 3 critical tactics every restaurant must implement: customer data capture, strategic email/text marketing, and authentic video content that builds community connections.Discover how one pizza restaurant generated $6,500 in sales from just $700 in Facebook ads, why storytelling beats coupons, and how independent restaurants can compete with major chains. Matt shares real examples, including a viral Mother's Day campaign and practical tips you can implement immediately no massive budget required.Perfect for restaurant owners, operators, and hospitality managers looking to grow sales through smarter, more effective marketing.Guest: Matt Plapp, founder of America's Best Restaurants (serving 2,000+ restaurants since 2008)

Most brands think their messaging is clear. Their customers often disagree. In this episode of Frictionless Growth Marketing, Sonia Thompson sits down with Dr. J.J. Peterson — marketing and communication expert, former Head of StoryBrand, and co-host of the globally top-ranked Marketing Made Simple podcast — to unpack how messaging can either remove friction or quietly block business growth at every stage of the customer journey. Together, they explore why unclear messaging is one of the most overlooked sources of friction in marketing — and how it leads to lost trust, stalled conversion, and missed growth opportunities, especially with today's identity-rich, values-driven consumers. This episode will help you spot where your messaging may be slowing customers down — and how to realign it to drive business growth. You'll learn: How unclear messaging creates friction across the customer journey Why customers need to see themselves in your story to take action How storytelling increases clarity, trust, and conversion Where brands unintentionally push customers away with their language and positioning How to communicate with empathy and authority — without sounding generic or salesy Why clear, human messaging is essential for sustainable business growth Dr. Peterson also shares powerful real-world examples, lessons from working with global brands, and insights on how leaders can show up as guides — not heroes — in their customers' stories. If you want to improve customer experience, remove messaging friction, and drive business growth through clearer, more human communication, this episode will help you see exactly where to start.

If you're a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It's all inside, without the gatekeeping and without the overwhelm.Building a real business became possible for Dr. Lisa Klein when she stopped trying to do everything alone and chose to grow inside a community of women who understood the work.Lindsay Pinchuk talks with pediatrician and Turning Teen founder Dr. Lisa Klein about how a deeply personal idea grew into a legitimate business with national reach. Turning Teen began as a response to a need Dr. Klein saw in her medical practice, parents who wanted support talking with their kids about puberty, body image, emotions, and sex education but did not know where to start. What began as small workshops in living rooms evolved into structured programming for schools, community groups, and families across multiple cities.Dr. Klein shares how joining the Dear Found Her Forum and participating in Marketing Made Simple helped her move from treating Turning Teen as a side project to running it as a real business. Being surrounded by other women builders gave her clarity, accountability, and confidence as she learned marketing, partnerships, hiring, and systems. How different does growth feel when you are not figuring it out alone?The conversation points out how community relationships turned into real opportunities, from strategic partnerships to new offerings and large scale events. Dr. Klein's story is a reminder that sustainable growth often comes from shared experience, steady action, and the right people in your corner.Episode Breakdown:00:00 Meet Dr. Lisa Klein and the Mission Behind Turning Teen03:18 Why Turning Teen Started and the Real Problem It Solves04:47 From Small Workshops to a Scalable Business Model08:58 When a Passion Project Became a Legitimate Business10:55 How the Dear Found Her Forum and Mentorship Drove Growth17:12 Partnerships Community and the Turning Teen Seal of Approval28:13 Advice for Women Building a Business and What Matters MostConnect with Dr. Lisa Klein:Follow Turning Teen on InstagramFollow Turning Teen on FacebookDearFoundHer… Links:Check out the Dear FoundHer... Female Founded Holiday Gift GuideJoin the Dear FoundHer... Forum Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Happy Holidays! Erica shares her annual list of favorite business books of the year in her final episode of 2025. 00:00 Welcome 00:50 Holiday Greetings and Year-End Reflections 01:19 Favorite Business Books of 2025 03:34 Book 1: Quit by Annie Duke 05:54 Book 2: Big Magic by Elizabeth Gilbert 08:14 Book 3: Marketing Made Simple by Donald Miller 09:38 Book 4: The Five Types of Wealth by Sahil Bloom 12:10 Book 5: Tax Planning To and Through Early Retirement by Cody Garrett and Sean Mullaney 15:55 Honorable Mentions: Non-Business Reads 20:42 Holiday Wishes and Conclusion   ____________________ Books & Resources Referenced: Quit by Annie Duke | https://a.co/d/hoP7fHF Big Magic | https://a.co/d/0k4QNgJ Marketing Made Simple by Donald Miller | https://a.co/d/1UZyRh2 The 5 Types of Wealth | https://a.co/d/4ZLwpLH Tax Planning To and Through Early Retirement by Cody Garrett and Sean Mullaney | https://a.co/d/cjPPMcm   The Comfort Crisis by Michael Easter | https://a.co/d/cQ2KL08 The Wedding People by Alison Espach | https://a.co/d/j2Ce3mk Long Way Down by Jason Reynolds | https://a.co/d/4PtWU8T   Ep69 - SEP vs Solo 401k with Sean Mullaney, CPA ____________________ Connect with Erica | LinkedIn | Website | Newsletter  

In this episode, host Dr. Heidi Jannenga sits down with Steph Port for an engaging conversation on what authentic marketing really looks like for healthcare practices today. They break down the essentials of SEO, why your website is the foundation of online visibility, and how Google Business Profile can help patients find you faster.  Steph and Heidi also discuss the real impact of patient reviews, how to handle negative reviews, and why a balanced marketing mix, combining social media, newsletters, and community engagement, is key to long-term success. Finally, they explore emerging digital trends, including how AI is reshaping patient engagement and online discovery. Tune in for expert insights, actionable tips, and new ideas on how to attract more patients, strengthen your reputation, and grow your practice with confidence. Learn more: https://moz.com/  https://www.webpt.com/podcast    

Video is one of the most powerful tools in a REALTOR's marketing toolkit, but it doesn't have to be complicated! This week, HAR's Claudia Hernandez shares practical tips and tools to help you create great real estate videos, plus a sneak peek at her HAR Engage session!   Sign up for Free Industry News Subscriptions for HAR Members here-   https://www.harconnect.com/free-industry-news-subscriptions-for-har-members/   Are you an HAR MLS Platinum Subscriber? Join our Facebook Group! Click to join. Sign Up for your free Real Estate News Subscription here. Sign up for your free Inman Select Subscription here. Follow us on Facebook, Twitter, Instagram, YouTube , and LinkedIn.

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREWhat does it take to turn a small idea into a brand that ends up on the racks at Bergdorf Goodman? For Ramy Brook Sharp, it started with a few silk tops, a gap in her own wardrobe, and a belief that women deserved fashion that felt both beautiful and effortless. Lindsay Pinchuk sits down with Ramy to unpack how those early living room trunk shows, personal fabric runs through New York's Garment District, and countless lessons learned through trial and error shaped what would become the Ramy Brook brand.Ramy talks about what listening to her customers taught her, like how a simple request for bra-friendly tops completely changed her design philosophy, and how one connection with a personal shopper at Bergdorf Goodman turned into a career-defining moment. She reflects on what it means to start a business later in life and why experience and curiosity can be powerful advantages when building something new.This episode invites you to think differently about growth, resilience, and what it really means to create something that lasts.Episode Breakdown:00:00 How Ramy Brook Built a Fashion Brand from Scratch01:39 The Closet Problem That Sparked an Idea04:41 Launching Through Trunk Shows and Word-of-Mouth Marketing06:52 Listening to Customers and Designing for Real Women09:23 The Bergdorf Goodman Breakthrough16:55 Starting a Business at 42 and Leveraging Life Experience24:44 How AI and Innovation Shape the Future of Ramy Brook32:59 Three Lessons Every Aspiring Founder Should HearConnect with Ramy Brook Sharp:Follow Ramy Brook on InstagramFollow Ramy on InstagramFollow Lindsay @dearfoundher on InstagramInterested in leveling up your marketing? Get on the waitlist for Marketing Made Simple for Small Business.Join the Dear FoundHer... Forum Networking CommunityFoundHer Faves:Inspiro Tequila Juliet Wine:Sav Blanc Pinot Noir Maelove Laura Geller Beauty Thirdlove Devotion Nutrition Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

It's a fact that most crypto projects fail to take off, and one of the culprits is the lack of traction among intended users. Let's take a look at ways to ensure your project becomes the next big thing.Find out more at https://contentmarketingfortheblockchaincommunity.com/ Scale Hawk Media Group City: Hailey Address: 1561 Red Feather Way Website: https://contentmarketingfortheblockchaincommunity.com/

What if growing your business didn't require constant selling or spending thousands on ads but by simply nurturing the relationships you already have? In this episode of the Millionaire Mother Podcast, Cait sits down with affiliate marketing expert and founder of Rootabl, Laura Sprinkle, for a powerful conversation about relationship-based growth and why affiliate marketing is one of the most underused (and most feminine) strategies for scaling a business. Whether you're a seasoned entrepreneur or a mom building her brand from home, this episode offers a roadmap to earn more, connect deeper, and grow smarter without adding more to your plate. Tune in to hear: How Laura built a multi–six-figure affiliate launch while nine months pregnant The surprising energetic link between motherhood and creative expansion What affiliate marketing really means and why it's not MLMs or coupon codes Why affiliate marketing often outperforms paid ads in both ROI and reach The three “rings” of relationships every affiliate program needs How to start an affiliate program even with a small audience The feminine, mycelial approach to business growth and connection Why collaboration over competition is the future of entrepreneurship How Rootabl makes affiliate management seamless for creators and coaches Connect with Laura: Website: https://rootabl.com/  Instagram: https://www.instagram.com/imlaurasprinkle/ 

Peta Murgatroyd shares how the discipline she built on Dancing With the Stars became the foundation for her second act as a beauty founder. Joining Lindsay Pinchuk in this episode, she opens up about what it really takes to move from the stage to the boardroom and why she refused to stay in one lane. What happens when passion collides with persistence? For Peta, it meant turning years of frustration with self-tanning products into Peta Jane Beauty, a brand known for clean formulas and professional results. She talks about early missteps, rebuilding from scratch, and figuring out how to run a company while raising three kids. How do you keep going when self-doubt creeps in? What does it take to lead with both grit and grace? Peta's journey is an honest look at the growing pains behind real success and a reminder that starting over can be one of the most powerful moves you make.Episode Breakdown:00:00 Peta Murgatroyd's Founder Story03:12 From Dancer to Entrepreneur07:05 The Frustration That Sparked Peta Jane Beauty09:46 Launching and Rebranding the Business12:09 Research, Development, and Lessons Learned17:43 Bringing Peta Jane Beauty to Market22:12 Balancing Motherhood and Entrepreneurship29:10 Preparing for Life After Dancing With the Stars33:33 The Biggest Business Lesson: Inventory and Growth36:52 Overcoming Self-Doubt and Finding Confidence40:15 Peta Murgatroyd's Advice for New EntrepreneursConnect with Peta Murgatroyd:Follow Peta on Instagram Follow Peta on TikTok Follow Peta Jane Beauty on InstagramFollow Peta Jane Beauty on TikTok Here are the links to this week's FoundHer Faves: Snooze Fest by Jayne HavensFabFitFunJill Lawlor CreativeThirdLove Unlined Minimizer BraEmily Schneider, Visual StorytellerFollow Lindsay @dearfoundher on InstagramInterested in leveling up your marketing? Get on the waitlist for Marketing Made Simple for Small Business.Join the Dear FoundHer... Forum Networking CommunityPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE Katie Rosen Kitchens didn't set out to build a subscription box, she set out to build a community. What began as an online magazine with product recommendations grew into FabFitFun, a membership that millions of women see as a quarterly act of self-care.In this episode with Lindsay Pinchuk, Katie shares how a 24-hour sellout of the very first test box set the stage for everything that followed: full-size products, full customization, members-only sales, and a thriving community where feedback shapes each season. Storytelling still drives it all, making every product feel personal rather than transactional.She also explains how FabFitFun became a launchpad for brands, using influencers and editorial reach to turn products, like OUAI's leave-in conditioner, into bestsellers. Flexibility is key—members can swap items or even entire boxes—building trust with every shipment.Katie doesn't shy away from the hard parts either, from a million-unit product recall to the operational lessons that came out of it. Today, FabFitFun is expanding its impact with brand investments and 3PL services, proving that listening to your community and evolving with it is the foundation of lasting growth.Episode Breakdown:00:00 Meet Katie Rosen Kitchens Co-Founder of FabFitFun05:52 FabFitFun's Origin Story15:44 Building Community and Listening to Customers26:55 From Media Company to Membership Model28:20 Outlasting the Subscription Box Trend43:11 Final Advice for Female FoundersConnect with Katie Rosen Kitchens:http://www.instagram.com/katieakitchenshttp://www.instagram.com/fabfitfunFollow Lindsay @dearfoundher on InstagramInterested in leveling up your marketing? Get on the waitlist for Marketing Made Simple for Small Business.Join the Dear FoundHer... Forum Networking CommunityFoundHers Mentioned today:October 22 MFactor Screening https://bit.ly/3Id2NoRTween Girls Summit https://chicagonorthshoremoms.com/tween-girls-empowerment-summit/The Small Business Owners HR Vault https://www.wellness-extension.com/sbo-vaultDear FoundHer on Tour: http://www.dearfoundher.com/tourTrailblazer Pod https://podcasts.apple.com/us/podcast/trailblazer-pod/id1773328946Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Josh Blakeley began his career in teaching before moving from Australia to the United States. After coming across an ad for a digital marketing course, his curiosity got the better of him and he decided to enrol. That decision set him on a new path. Today, Josh is the founder of Landscape & Hardscape Contractor Marketing, a firm dedicated to helping contractors and landscapers grow their businesses.   Chapters 00:00 Introduction and background 9:56 Choosing a niche 12:33 Pitching yourself to clients 14:47 Josh's book 19:17 Balancing life and work 26:38 Reflecting on the business 28:10 Advice for other entrepreneurs 29:15 Closing and contact

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREIn this episode, Lindsay Pinchuk shares actionable Q4 marketing strategies for small business owners. She emphasizes the importance of gratitude marketing, creating holiday gift guides, running flash sales, repurposing content, and leveraging email for conversions. Lindsay also discusses the significance of pitching for year-end press opportunities, sharing behind-the-scenes content, encouraging user-generated content, and planning for January momentum. The episode is packed with practical tips to help businesses finish the year strong and set the stage for the new year.Follow Lindsay @dearfoundher on Instagram.Interested in leveling up your marketing? Get on the waitlist for Marketing Made Simple for Small Business.Join the Dear FoundHer... Forum Networking Community Hosted on Acast. See acast.com/privacy for more information.

Ready for the easy button on postcards? Check out www.GEOsential.comJoin the free Mailer Bootcamp to send your first (or next!) 10X Mailer: www.MailerMomBootcamp.comI help Real Estate Agents develop BRANDED content that will position them as the AREA EXPERT through proven strategies to rapidly grow their business and position them as the area expert that everyone wants to work with to buy and sell their home!2 bestselling books on Postcards for Real Estate Agents are available on Amazon:*Success with Real Estate Mailers*Success with Just Listed & Just Sold PostcardsINSTANT DOWNLOAD:Geographic Farming Sheet Cheat for Real Estate Agentshttps://mailchi.mp/3keysrealestategro...INSTANT DOWNLOAD:25 Examples of high converting Farming Mailers for Real Estate Agentshttps://mailchi.mp/3keysrealestategro...join our Email List:http://eepurl.com/gO5HzTAVAILABLE AS A PODCAST:*Google Podcast:https://www.google.com/podcasts?feed=...*Apple Podcasthttps://podcasts.apple.com/us/podcast...*Spotifyhttps://open.spotify.com/show/1sgiHkf...

Text Kristen your thoughts or feedback about the showEmail marketing is the most powerful tool in your business toolkit as a solopreneur—but most people overcomplicate it. In this solo episode, I'll show you why email matters, how to start your list, and how to stay consistent so your subscribers look forward to hearing from you.

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREFrom Starbucks tables to Taylor Swift's spotlight to Nordstrom shelves, Melinda Maria Spigel has built a jewelry empire on vision, grit, and fearless self-advocacy. Joining Lindsay Pinchuk in this episode, Melinda shares how she turned handmade pieces into a multimillion-dollar brand by trusting her instincts, funding growth in unconventional ways, and pushing past rejection until doors opened. Melinda reflects on the viral moment Taylor Swift wore her “Julian Loves Diamonds” necklace during the Eras Tour, why persistence mattered more than luck when Nordstrom finally took a chance on her, and how a relentless belief in her product carried her through every stage of growth. Her story leaves entrepreneurs with three powerful reminders: keep betting on yourself even when no one else does, treat rejection as a doorway instead of a wall, and understand your numbers as deeply as you understand your craft.Episode Breakdown:00:00 Believing in Yourself and Your Business05:07 Early Passion for Jewelry08:07 Selling Jewelry at Starbucks10:09 Winning Game Shows for Seed Money16:37 Self-Advocating and Building Connections27:08 Persistence Pays Off with Nordstrom39:32 Melinda's Actionable Advice for EntrepreneursConnect with Melinda Maria Spigel:Follow Melinda Maria on InstagramRegister for our FREE Sweep Workshop: The No Fluff Marketing Framework for Small Business Owners. Get on the waitlist for Marketing Made Simple for Small Business. Check out today's female founded brandsJessica's Natural Granola PvolveTaja CollectionEVEREVE Camp Jacket Parke Official Follow Dear FoundHer on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Ever wondered how different generations really impact your business—both as customers and as employees? In this week's Small Business Made Simple Podcast, I sit down with the fabulous Michelle Pascoe to unpack the power (and quirks!) of generational marketing and leadership. From Baby Boomers to Gen Z—and even the brand-new Betas—we explore what motivates each group, the assumptions that hold us back, and how smart leaders can bridge the gaps.

Kyle Raniere is the Co-Founder & CEO of RealEstateContent.ai, the AI-powered platform built exclusively for real estate professionals who want to stand out online without spending endless hours on social media. Before launching his company, Kyle led an exciting career as a professional race car driver, competing in endurance events around the globe for Audi and Hyundai. His unique journey from motorsports to tech entrepreneurship has given him a rare perspective on performance, innovation, and the power of relationships. RealEstateContent.ai is an all-in-one social media solution designed for busy agents, brokers, and investors. With just a few clicks, users can create 30 days of authentic, branded content—tailored to their niche across Facebook, Instagram, X, and LinkedIn, and schedule it directly to their accounts. By removing the hassle of content creation, design, and scheduling, the platform empowers real estate professionals to grow their brand online, attract clients, and free up time to focus on what matters most: serving their clients and closing deals. In this episode, Kyle shares how he transitioned from racing to real estate technology, why AI is the ultimate marketing accelerator for agents, and how social media has quietly become the biggest bottleneck in winning new business. We also dive into the future of AI in real estate, the importance of first impressions in a digital world, and how agents can leverage automation to scale their influence without sacrificing authenticity.   What You Will Learn: Who is Kyle Raniere, and how did his career path take him from professional race car driving to AI entrepreneurship? What pivotal moment led Kyle to co-found RealEstateContent.ai? Why is social media the hidden bottleneck in most agents' businesses? How does RealEstateContent.ai create 30 days of unique, on-brand content in just minutes? What role do captions, hashtags, and SEO optimization play in attracting the right clients on social media? How can agents leverage AI to build credibility, win trust, and convert leads more effectively? Why does Kyle believe real estate is finally at the forefront of adopting new technology—and what's next for the industry? What free resources or tools can agents use today to start building their brand online with AI? Kyle's story is proof that success often comes from putting yourself in the right rooms, building strong partnerships, and embracing emerging technology. Whether you're a solo agent, team leader, or investor, this episode will give you practical insights on how AI can help you grow your brand, free up your time, and stand out in a competitive market.     Links & Resources: Facebook: https://www.facebook.com/realestatecontentai Instagram: https://www.instagram.com/realestatecontent.ai/ Tiktok: https://www.tiktok.com/@realestatecontent.ai LinkedIn: https://www.linkedin.com/company/realestatecontent/ Youtube: https://www.youtube.com/@realestatecontentai   Attention Investors and Agents Are you looking to grow your business? Need to connect with aggressive like-minded people like yourself? We have all the right tools, knowledge, and coaching to positively effect your bottom line. Visit:http://globalinvestoragent.com/join-gia-team to see what we can offer and to schedule your FREE consultation! Our NEW book is out…order yours NOW! Global Investor Agent: How Do You Thrive Not Just Survive in a Market Shift? Get your copy here: https://amzn.to/3SV0khX HEY! You should be in class this coming Monday (MNL). It's Free and packed with actions you should take now! Here's the link to register: https://us02web.zoom.us/webinar/register/WN_sNMjT-5DTIakCFO2ronDCg

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREAra Katz never set out to build a probiotic company, yet a deeply personal turning point led her back to her passion for science and ultimately to the creation of Seed. In this episode, Lindsay Pinchuk talks with Ara about how her path through film, tech, and entrepreneurship came full circle when she discovered the potential of the microbiome and its deep connection to gut health, immunity, skin, and overall wellness.Ara shares how Seed developed its science-first approach to gut health, why customer experience is inseparable from scientific credibility, and how design and storytelling can make complex research feel human. She also reflects on the hardest part of scaling a values-driven company: holding fast to what must remain sacred while still making the compromises that growth demands.For anyone building something meaningful, Ara leaves behind advice that feels both wise and lived: resist the urge to follow someone else's recipe, ground your work in love, and hire operational support early so you can stay focused on the work that matters most to you.Episode Breakdown:00:00 Meet Ara Katz and the Story Behind Seed06:39 A Miscarriage That Changed Everything12:03 Understanding the Microbiome and Gut Health20:03 The Science and Innovation Behind DS0129:20 Why Customer Experience Builds Trust34:18 Challenges of Scaling with Integrity41:14 The Future of Gut Health45:01 Actionable Advice for Female FoundersConnect with Ara Katz:Follow Ara Katz on InstagramFollow Seed on InstagramRegister for our FREE Sweep Workshop: The No Fluff Marketing Framework for Small Business OwnersGet on the waitlist for Marketing Made Simple for Small BusinessCheck out today's female founded brands:Hope Firsel Nourish & Gather Suzanne Scheer, J.D., CLTC®, Register for her webinar Ripley Rader Black Ponte Knit Wide Leg PantDara Astmann Coaching AI Her Way Follow Dear FoundHer on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

**How to Humanise Your Brand in the Age of AI**   *Small Business Made Simple Podcast with host Jenn Donovan & guest Fiona Killackey* Are you curious about harnessing the power of AI in your business, without losing the magic that makes your brand uniquely human? In this episode, Jenn Donovan sits down with Fiona Killackey, founder of My Daily Business, for a thought-provoking and practical chat on navigating business in the AI era. Fiona shares her journey from magazine editor to marketing lead at major brands, all the way to running her own business, always with a focus on aligning your work with your values and living life *beyond the hustle*. Together, they discuss: - How AI is changing the landscape for small business owners   - The risks of relying too heavily on technology (and how to keep it as your assistant, not your authority)   - Practical ways to humanise your brand, connect authentically, and stand out   - Combatting AI bias and why your unique voice matters now more than ever   - Tools and tips Fiona uses daily for business *and* life efficiency   Whether you're an AI skeptic or you're eager to adopt the latest tech, this episode will inspire you to combine the best of both worlds: innovation and heart. Plus, hear about Fiona's popular books and the one AI tool she swears by for creative entrepreneurs. Hit play to find out how to future-proof your brand with authenticity, storytelling, and a very human approach to technology!

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREAI can feel overwhelming when you're running a small business, yet it also offers a chance to simplify work and open new possibilities. In this episode, Lindsay Pinchuk is joined by Dr. Nici Sweaney, the founder of AI Her Way, to talk about how entrepreneurs can bring AI into their businesses in a way that feels intentional and aligned with their values. Nici shares the turning point that led her from academia to building a seven-figure company around AI and why she believes women need to engage with it now to stay competitive. She explains how to think of AI as a “blank slate intern” that can be trained to support your goals, why ethical use matters, and how keeping human values at the center ensures these tools work for you rather than the other way around.This conversation invites listeners to see AI not as a shortcut, but as a responsibility and an opportunity to shape the future of work in ways that are inclusive and sustainable. It also asks us to consider both the immediate benefits and the bigger picture: AI is here to stay, and the way we choose to use it now will influence the kind of businesses, communities, and opportunities we create in the years ahead.Episode Breakdown:00:00 AI for Small Business Success with Dr. Nici Sweaney,01:57 From Academia to AI Entrepreneurship06:55 What AI Her Way Offers to Businesses08:52 Understanding AI vs Generative AI13:19 Training AI Like a Blank Slate Intern18:24 Practical Ways Entrepreneurs Can Use AI22:43 Why Claude Is Dr. Sweeney's Favorite AI Tool26:06 Best Practices for Using AI Confidently30:25 What Ethical AI Really Means35:12 Inside the AI for Impact Hub38:15 Building a Seven-Figure Business with AI41:35 Three Essential Tips for New Founders44:49 Use AI EthicallyConnect with Dr. Nici Sweaney:Access a free 14-day trial of Dr. Nici Sweeney's Gen AI Essentials course: https://pages.aiherway.com.au/14-day-gen-ai-dear-foundherDr. Nici's Instagram: https://www.instagram.com/ai_herway/Get on the waitlist for Marketing Made Simple for Small Business: https://lindsaypinchuk.myflodesk.com/waitlistFollow Dear FoundHer on Instagram: http://www.instagram.com/dearfoundherPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Ready to give LinkedIn another chance? In this episode of the Small Business Made Simple Podcast, I chat with LinkedIn expert Kate Merryweather, who shares why LinkedIn isn't just another social platform — it's a goldmine for small business owners ready to be more visible, connect with the right audience, and grow their business. Kate reveals why copy-pasting your Facebook or Instagram strategy won't work, how the LinkedIn algorithm differs across countries, and why being just 10% braver than others can make you stand out online. Whether you've tried LinkedIn before or you're curious about making it your go-to platform, Kate's insights will give you the confidence (and the strategy) to show up smarter. Plus — she's joining me live at the Social Media & Marketing Conference on Friday, 29th August 2025 in Melbourne. Don't miss her expert tips in person! Tickets available here: https://www.socialmediaandmarketing.com.au/conference 

We dive into HIPAA‑aware marketing, choosing the right channels, SEO as the strategy spine, repurposing content at scale, and tying brand building to booked appointments. Jake also shares real numbers on healthcare CPCs, why patient lifetime value should drive spend, and what it actually takes to run a podcast.Connect with Jake Sucoff (Patient Procure)Website: patientprocure.comPersonal site: heyjakey.comTimestamps & Key Topics00:00 – Meet Jake Sucoff & Patient Procure's healthcare focus01:00 – Why niching into healthcare builds trust with physicians02:30 – HIPAA, compliance pitfalls, and having healthcare attorneys on retainer03:50 – Running a distributed agency team across time zones05:10 – Channel selection: where patients vs. peers actually spend time07:20 – SEO first: keywords → pillars → a content system that repurposes everywhere08:30 – From long‑form to short‑form: YouTube, Shorts, Reels, LinkedIn, email09:40 – Mapping the funnel: top/mid/bottom‑of‑funnel content for patients10:30 – When paid makes sense: Google Search, Performance Max, Meta12:10 – Why CRO, site health, and email foundations matter before ads13:05 – Reality check: healthcare CPCs can hit hundreds of dollars14:10 – LTV, ROAS, and making the economics work for private practices16:00 – Acquisition vs retention: generating more from patients you already have17:05 – The truth about podcasting: workload, consistency, and operations18:20 – Turning “talking” into a content engine for clinicians19:00 – Where to find Jake & final takeaways00:00 Introduction to Jake Sucoff00:48 Founding Patient Procure02:23 Navigating Healthcare Marketing03:38 Running a Distributed Team04:47 Choosing the Right Marketing Channels07:01 Content Strategy and SEO14:47 Understanding Patient Lifetime Value17:01 Challenges and Rewards of Podcasting18:55 Conclusion and Contact Information Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Dream teams aren't just for sports—they're the secret to syndication success. In this episode, Nate Dodson lays out exactly who you need in your corner, from sharp legal counsel to savvy accountants, creative marketers, and tech-powered funding portals. You'll discover: When to hire a bookkeeper vs. CPA vs. auditor The essentials of staying compliant (without the headache) Marketing moves that actually bring in investors How to use funding portals to make your life easier Whether it's your first deal or your tenth, this episode will help you build a syndication team that's compliant, profitable, and fun to work with. =====================================

What if your business could give you more joy, freedom and inspiration? In this special episode, I'm joined by my friend and conference speaker Emma Lovell, the original Bleisure (business + leisure) Coach. We talk all about retreats, rest, and how weaving a little more leisure into your business can spark creativity, attract your ideal clients, and actually help you grow faster. Emma also shares why she literally changed her flight back from the US so she wouldn't miss the Social Media & Marketing Conference on Friday 29 August 2025 in Melbourne CBD (so really, what's your excuse?). https://www.socialmediaandmarketing.com.au/conference  If you're ready to rethink marketing, rediscover balance, and learn how fun can fuel your business, this is the episode for you.

Ready to grow your small business without burning out? In this episode, I'm joined by Troy Trewin from Grow Your Small Business — a man who's seen it all: 26 years in business, 30+ partnerships, and more lessons (and laughs) than you can count. We talk about the three biggest mistakes small business owners are still making in 2025, why people and marketing are your greatest growth levers, and how to start thinking about your exit strategy (even if you're years away from selling). This one's packed with practical tips, real-world experience, and the kind of advice you wish you'd had years ago. And if you love the idea of sharpening your skills even more, don't miss the Social Media & Marketing Conference on Friday 29 August 2025 in Melbourne CBD. It's your chance to learn from top experts (including me!) and connect with like-minded business owners. Tickets at socialmediaandmarketing.com.au/conference. If you're ready to work smarter, lead better, and grow with confidence — hit play!

Episode 360: Crafting the Perfect Elevator Pitch for Your Business You're at a conference. Someone turns to you and asks, “So, what do you do?” Do you have a killer answer ready? In this episode of the Small Business Made Simple Podcast, I'm diving into how to craft a powerful elevator pitch that's memorable, impactful and makes your dream client say, “Tell me more!” Whether you're heading to a networking event, meeting a new collaborator, or (hint hint) coming along to the 2025 Social Media and Marketing Conference on 29th August, having a pitch that rolls off your tongue with confidence is a must. We'll cover: What makes a pitch persuasive (without sounding salesy) The secret sauce to being memorable and clear Why your elevator pitch isn't “one and done” And a few fun examples, including my own! Plus, I'm throwing you a challenge—create your own pitch and tag me on social. I'll reshare my favourites!

Episode 358 – How to Use Video to Grow Your Small Business Without Fancy Gear or Fear If you know you should be doing more video in your business but feel overwhelmed, tech-resistant, or a little camera shy — this episode is for you! In this week's chat, I'm joined by Caleb Maxwell from Hebron Films — a regional Victorian video strategist who breaks down how small business owners can start creating better video content without fancy gear, big budgets, or overthinking it. We talk about:

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   AI is everywhere and it's moving faster than most of us can keep up. For business owners and marketers, the challenge isn't just understanding the tools. It's figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines can write, code, and even strategize? The questions are big, but if you ignore them, you'll get left behind.   In this episode, Don and Kyle sit down with entrepreneur Jay Owen to explore the opportunities and risks AI presents for business owners. Jay shares how he's using AI in his agency, why it's not replacing creativity but enhancing it, and what mindsets will help you thrive in this new landscape. From automation to personalization, they dig into the tools that work and the principles that last. Tune in to learn how to adapt, lead, and stay human in the age of AI.   Resources mentioned in this episode: Business Builders AI with Jay Wispr Flow AI   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

EPISODE 356: Your Brand vs Your Product – Are You What People Are Buying? Ever wondered how much your business name really matters? Or whether you're spending too much time branding your business and not enough branding you? In this episode, I dive into a brilliant question I was asked during a recent keynote: “How important is the business name if I am the one clients are buying?” If you're a service-based business – coach, celebrant, photographer, personal trainer, social media manager – this one's for you. Because here's the truth: your clients aren't just buying a product, they're buying you. We'll talk about: Why YOU are your biggest marketing asset The power of personal brand over business name What to post when you feel like you're “too professional” to be personal How to show up more as the expert your audience is already looking for This episode is a mindset shift, a confidence boost, and a nudge to start showing up more as you.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they're chatting over coffee, not realizing they're competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn't sell. That's why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand?   This week, hosts Don and Kyle are unpacking two of the most legendary product pitches in TV history: OxiClean with Billy Mays and ShamWow with Vince Offer. They break down why these commercials still work, from soundbite stacking and urgent CTAs to the art of bold, dramatic language that holds attention. You'll learn how the right pitch can create a billion-dollar brand (even for a towel). Tune in to learn how you can write better copy, make stronger pitches, and finally understand why clarity beats cleverness every time!   Click HERE to find a StoryBrand marketing coach to help you grow your brand or business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

EPISODE 355: The Number One Thing You Need to Know When Launching Got something exciting in the works – a new product, a service, a book, maybe even a podcast? Then this episode is for YOU. In today's chat, I'm sharing my best launch advice ever – the kind that turns “meh” launches into momentum-building, community-powered rollouts. Spoiler alert: showing up with your launch already done is a marketing misstep. Instead, I'll walk you through how to bring your people on the journey so they're ready to buy when you're ready to sell! Plus, I dive into my own book launch experience and show you exactly what a six-week runway launch strategy looks like – step-by-step. Oh, and before you go – have you grabbed your ticket for the 2025 Social Media & Marketing Conference yet? Head to socialmediaandmarketing.com.au/conference to get yours before Early Bird ends!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   The biggest challenge creative people face isn't making something meaningful, it's figuring out how to share it without feeling like a sellout. Whether you're an artist, entrepreneur, or thought leader, there comes a point when the art alone isn't enough. You realize that if your work is going to make an impact, you have to learn how to promote it. But how do you do that without compromising your voice or turning into a walking ad?    In this episode, musician and songwriter John Mark McMillan joins hosts Donald Miller and Kyle Reed to unpack that exact tension. With more than 20 years of music and 10 albums behind him, John Mark shares how he finally merged the art and the business without losing his authenticity. You'll hear his story of personal and creative transformation, how he learned to lead his own vision, and why real connection (not just attention) is what makes art last.   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Bonus Episode – Marketing With No Money: Katrina McCarter's No-Fluff Advice for Small Business Owners In this bonus episode, I'm chatting with the amazing Katrina McCarter – marketing strategist, keynote speaker, and one of the powerhouse presenters at my 2025 Social Media & Marketing Conference. We dive into the topic she's most passionate about: marketing with no money – and why it's not just possible, but powerful when done right. Katrina shares her personal journey, her favourite budget-friendly strategies, and a sneak peek of what she's bringing to the stage in Melbourne this August. If you're a small business owner looking for proven, practical, zero-fluff strategies to grow without burning cash, this is a must-listen.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   When you're pitching a product, every word matters. That's why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it sparked a billion-dollar brand. But what made it work? From “cardboard feel” to “seven substantial improvements,” the Bombas team used sticky soundbites, clear contrasts, and emotional resonance to win over the Sharks and their customers. So what messaging lessons can your business learn from one of Shark Tank's biggest success stories?   In today's episode, Don and Kyle break down the Bombas pitch line by line, showing how the founders used story loops, vivid language, and clarity to outshine the competition. You'll learn how to craft soundbites and emotional contrast to pitch your brand in a way that people remember. Listen in to discover why this pitch worked and how you can apply the same tactics to your next campaign.   Click HERE to find a StoryBrand marketing coach to help you grow your brand or business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     When you're building a personal brand, the biggest mistake you can make is being too broad. The world doesn't need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That's the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be everything to everyone. So what does it look like to get hyper-specific, and how do you know if your niche is tight enough?   In this week's episode, hosts Donald Miller and Kyle Reed break down the personal brand of Dan Go, also known as @FitFounder. They unpack why his brand name works, how his bio instantly communicates value, and how his disciplined content strategy made him a go-to voice for entrepreneurs who want to get healthy. You'll learn what makes a personal brand succeed, how to build authority, and why clarity beats cleverness. Tune in to get the secrets to building a personal brand that actually works.   Click HERE to check out Dan Go's Fit Founder account and click HERE to find a marketing coach to help you grow your brand or business.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it's easy to assume you need a slick image or a viral strategy to break through. But that's not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you stay grounded when your face becomes your brand? These are the questions that haunt creators, entrepreneurs, and professionals alike. So how do you strike the right balance?   In this week's episode, Donald Miller and Kyle Reed sit down with bestselling author and speaker Annie F. Downs, who's built a deeply human, wildly successful personal brand rooted in hope and honesty. They unpack how Annie shaped her brand over the years, how she discovered her “controlling idea,” and why she's leaned into the very things she used to avoid. You'll learn the role of consistency, why timing matters more than transparency, and how to craft a message that's strategic and soul-aligned. Listen in for a candid conversation about what it really takes to build a personal brand that lasts.   Click HERE to check out Annie F Downs' website and HERE for here "That Sounds Fun" pocast!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an afterthought. So how do you know if your message is building trust or breaking it?   In this new “Pass/Fail” segment, Don and Kyle grade recent moments in marketing and culture through the lens of what worked and what flopped. They dig into Shedeur Sanders' controversial NFL draft comments, the bold branding of Liquid Death, and the rise of user and employee-generated content. You'll learn why arrogance isn't confidence, what makes provocative branding effective, and how to turn your messaging into a trust-building asset. Listen in to learn what great messaging sounds like and how to avoid a fail.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --   Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they're typically cast as bumbling sidekicks or lovable oafs who mean well but don't quite get it right. When that narrative takes root, it can be easy for fathers to shrug and settle for doing the bare minimum (especially when they get praise for just pushing a stroller down the street). But kids need more. And deep down, every dad knows he was made for more. So what does it look like to embrace fatherhood with purpose, presence, and even a little swagger?   In this special Father's Day episode, Don and Kyle sit down with Dave Barnes and John McLaughlin, hosts of the hit podcast Dadville. Together, they explore the most important messages a father can send his kids. They break down why dad-messaging matters, what it looks like in the real world, and how even small changes in tone or presence can echo for generations. If you're a dad, or want to be one, listen in for a refreshing take on what it really means to show up for your family.   Check out the Dadville Podcast HERE !   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Attention is the name of the game in today's market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it's a funny meme, a strategic shoutout, or a well-timed post, the brands that win know how to seize the moment and jump into the spotlight. So how do you identify those moments and use them without sounding corny or out of touch?   In this week's episode, Don and Kyle unpack the power of real-time marketing using Nike's viral Scottie Scheffler post as a prime example. They contrast it with Skechers' missed opportunity and break down how brands can mine attention, play off cultural angst, and create moments people can't ignore. You'll learn how to identify what your audience cares about, how to speak their language, and how to turn attention into action. Listen in to discover how to make your brand impossible to overlook.   Nike's "The Verdict Is In" Post from May 18th 2025 referenced in the show.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Are you struggling to grow your email list because you're short on time, not super tech-savvy, or just feeling stuck? You're not alone. In the latest Blogger Genius Podcast episode, I shared exactly how I snagged 500 new subscribers in just 30 days—using a simple, fast, and affordable strategy that works even if you're overwhelmed or busy. Here's how you can do it too. Show Notes: MiloTree AI Ebook Prompt Generator Free Canva ebook template AI Freebie Prompt Generator Email Sales Templates Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify Why “One Perfect Lead Magnet” Isn't Enough Here's the big myth: Create one perfect lead magnet, and your list will magically explode. Sounds tempting, but it rarely works. Why? Because: Today's online audience is fragmented. People are picky with their email addresses. A one-size-fits-all freebie doesn't meet everyone's needs. The real solution? Multiple bite-sized, hyper-relevant freebies that solve specific problems. Enter: The Cheat Sheet Freebie (My Favorite!) A cheat sheet is a one-page quick win. It's easy to create, easy to consume, and it feels like a shortcut—a little inside scoop that makes people click. Plus, it taps into our brain's love for instant gratification. Here's how you can make one in minutes. Your Fast-Track System for Creating Irresistible Freebies Get Your AI Prompts Freebie

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don't say it clearly, it won't matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don't just have better products. They have better words. So how do you find the message that sticks?   In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate's viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!   Watch the Slate ad HERE for yourself.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --       Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?   In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that break through from the ones that disappear. Magic Spoon didn't invent cereal, they just told a better story: one where protein replaces sugar, and taste isn't sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did?   In this episode, Don and Kyle break down the marketing genius behind Magic Spoon's rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand's real enemy and position your product so it's instantly understood.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!     --     Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash was instant. In a world where loyalty is fragile and expectations are sky-high, even the best brands can stumble if they don't communicate the right way. So what happens when a company known for brilliant messaging gets it wrong?   In this week's episode, Don and Kyle unpack the marketing brilliance that made Southwest an iconic brand and why their latest messaging misstep is such a big deal. They reveal how Southwest's playful, people-first branding created an unbeatable bond with customers, and how this new shift risks breaking that trust. You'll learn what Southwest could have done differently, why your messaging must evolve without abandoning what made you great, and how to communicate tough changes without losing customer loyalty. Tune in to find out how even a beloved brand can slip and how you can avoid making the same mistake.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Donald Miller once lost all of his life savings to a bad investment. But after he decided to start taking 100% ownership of his life and business, everything changed. In this episode, Donald is back on YAP to focus on how to grow a small business! Donald will explain why we should think of our business as an airplane and why most small businesses today are failing. He will also break down how we can get ahead of missteps as business owners. In this episode, Hala and Donald will discuss:  (01:00) Introduction (02:27) Donald Miller's Journey from Failure to Success (04:48) Understanding the S-Curve in Business (10:27) The Airplane Analogy for Business Structure (20:14) The Importance of a Clear Mission Statement (30:48) The Reality of Business Ownership (32:15) Core Values: The Backbone of a Strong Team (33:31) Key Characteristics and Critical Actions (35:32) The Three Essential Leadership Personalities (38:04) Making the Customer the Hero (46:49) The Power of Story in Sales (51:51) Integrity in Business Donald Miller is the CEO of StoryBrand, an agency that has helped more than 10,000 organizations clarify their brand message, and Business Made Simple, an online platform that teaches business professionals everything they need to know to grow their business and enhance their value on the open market. Donald is the host of the Business Made Simple podcast and the author of the bestsellers Building a StoryBrand, Marketing Made Simple, and Hero on a Mission. His book, How to Grow Your Small Business, provides a proven 6-step plan for growth so you can stop drowning in the details.  Connect with Donald: Website: businessmadesimple.com LinkedIn: linkedin.com/in/donald-miller-540007124 Twitter: twitter.com/donaldmiller Instagram: instagram.com/donaldmiller Facebook: facebook.com/donaldmillerwords Resources Mentioned: Donald's Podcast Business Made Simple: youngandprofiting.co/3Eia9oJ  Donald's book How to Grow Your Small Business: A 6-Part Strategy to Help Your Business Take Off: youngandprofiting.co/42ygiHi  Free Resources: youngandprofiting.co/4h7oGlz  Donald Miller: Be Your Own Hero | E153: youngandprofiting.co/3CyhKih  Donald Miller: Storytelling for Business | E120: youngandprofiting.co/3WJ5Usv  Episode Sponsors: OpenPhone - Get 20% off 6 months at openphone.com/PROFITING    Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify  Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host  Rocket Money - Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com/profiting  Indeed - Get a $75 job credit at indeed.com/profiting Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new