Podcast appearances and mentions of kim krause berg

Mike's Links:Twitter partners with Shopify to bring merchants' products to Twitter Shopping - https://techcrunch.com/2022/06/22/twitter-partners-with-shopify-to-bring-merchants-products-to-twitter-shopping/Oh, My MUM. Or how to think SEO in the era of algorithms based on AI - https://www.iloveseo.net/oh-my-mum-or-how-to-think-seo-in-the-era-of-algorithms-based-on-ai/A Look at Google Local Results without 'Self-Preferencing' - https://www.nearmedia.co/what-might-google-local-pack-look-like-if-there-were-no-self-preferencing/Krystal Taing wins Google Product Expert Education Award - https://twitter.com/joyannehawkins/status/1540448351400902656Carrie's Links​​Optimize Your CTA: Better Alternatives To 'Click Here' - Kim Krause Berg - https://www.searchenginejournal.com/cta-better-alternatives/447419/Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs - Patrick Stox -https://ahrefs.com/blog/gsc-hidden-terms-study/Keyword Strategy Made Simple: How to Rank Higher and Convert More Searchers | Rio SEO - Carrie Hill, Josef Sperzel, Chad Klingensmith, & Scott McNulty - https://www.rioseo.com/events/keyword-strategy-made-simple-how-to-rank-higher-and-convert-more-searchers/YouTube Shorts guide: How to get noticed - Erin Jones -https://searchengineland.com/youtube-shorts-quick-content-get-noticed-385649Effective zero-volume keyword research and why it's important - BrightonSEO April 2022 - Mark Williams Cook - https://www.youtube.com/watch?v=yPkVG8nPpd0

Mike's Links:Twitter partners with Shopify to bring merchants' products to Twitter Shopping - https://techcrunch.com/2022/06/22/twitter-partners-with-shopify-to-bring-merchants-products-to-twitter-shopping/Oh, My MUM. Or how to think SEO in the era of algorithms based on AI - https://www.iloveseo.net/oh-my-mum-or-how-to-think-seo-in-the-era-of-algorithms-based-on-ai/A Look at Google Local Results without 'Self-Preferencing' - https://www.nearmedia.co/what-might-google-local-pack-look-like-if-there-were-no-self-preferencing/Krystal Taing wins Google Product Expert Education Award - https://twitter.com/joyannehawkins/status/1540448351400902656Carrie's Links​​Optimize Your CTA: Better Alternatives To 'Click Here' - Kim Krause Berg - https://www.searchenginejournal.com/cta-better-alternatives/447419/Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs - Patrick Stox -https://ahrefs.com/blog/gsc-hidden-terms-study/Keyword Strategy Made Simple: How to Rank Higher and Convert More Searchers | Rio SEO - Carrie Hill, Josef Sperzel, Chad Klingensmith, & Scott McNulty - https://www.rioseo.com/events/keyword-strategy-made-simple-how-to-rank-higher-and-convert-more-searchers/YouTube Shorts guide: How to get noticed - Erin Jones -https://searchengineland.com/youtube-shorts-quick-content-get-noticed-385649Effective zero-volume keyword research and why it's important - BrightonSEO April 2022 - Mark Williams Cook - https://www.youtube.com/watch?v=yPkVG8nPpd0

Kim Krause Berg talks with Jason Barnard about better web accessibility improves profits. Kim Krause Berg is a renowned speaker and writer with an excellent reputation. Keynote Speaker - "The Golden Road Of Opportunity: Website Accessibility and Human Experience Design," American Marketing Association Experience Design Virtual Conference, April 15, 2021. She writes for Search Engine Journal with over 150 articles on usability, accessibility and SEO from 2009 - 2019 and has a popular blog called “Cre8pc” to share her ideas on Holistic UX and SEO as a methodology. Kim Krause Berg is the owner of Creative Vision Web Consulting, LLC and an early pioneer in SEO and website design starting in 1995. In 2001, Kim Krause Berg transitioned to human experience design and usability. She recognized the benefits of combining user experience with search engine practices. Today, she specializes in website accessibility and works full-time for BMTX as a QA analyst specializing in web accessibility. There are so many benefits that web accessibility can bring to people, and when we say people, we mean everyone from SEOs to people with disabilities. If your website meets the needs of people with disabilities, they will feel welcome on your website, and that could be a great way for you as a marketer or SEO to expand your market. In this episode, Kim Krause Berg and Jason Barnard discuss the issues, challenges and benefits for companies when looking at accessibility. Along the way, Kim explains distinction between conformance and compliance, and provides multiple insights into the Web Content Accessibility Guidelines, including that there are many resources where you can read the WCAG online for free. However, the overriding question is how implementing the Web Content Accessibility Guidelines can benefit small businesses with limited resources, given the effort and knowledge required. Kim's answer is: it is worthwhile and it is beneficial to your bottom line, so spend the time and invest the resources to do it right. As always, the show ends with passing the baton…the delightful Kim Krause Berg passes over the virtual baton to next week's wonderful guest Limor Barenholtz What you'll learn from Kim Krause Berg 00:00 Kim Krause Berg and Jason Barnard00:38 Anton Shulke's Birthday Song01:00 Continue to Support Ukraine02:44 Kim Krause Berg's Brand SERP03:48 Alt Text is Important04:28 Why Google Needs to Write Titles04:40 Microsoft Providing Auto Alt Tags04:44 Alt Tags for Accessibility05:18 Why You should not Rely on Auto Alt Text07:04 How Do You Make Everyone, Including People with Disabilities, Feel Welcome on Your Website? 10:23 Preventing Magnification on a Website: Violation of the Web Content Accessibility Guidelines11:10 Conformance Vs Compliance12:21 Web Content Accessibility Compliance for Small Businesses13:16 WCAG 2.1 Guidelines are Available Free Online18:42 Do People with a Visual Impairment Tend to Use Mobile or Desktop?19:00 Accessibility to Everything Around Us20:45 What are the Benefits of Improving Web Accessibility for SEO?24:46 Advantages of Video Transcripts25:54 Why Creating Video Content with Subtitles and Transcripts is a Great SEO Technique27:45 Using Headings Properly (H1, H2 and H3)30:47 Passing the Baton: Kim Krause Berg to Limor Barenholtz This episode was recorded live on video April 5th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Kim Krause Berg talks with Jason Barnard about better web accessibility improves profits. Kim Krause Berg is a renowned speaker and writer with an excellent reputation. Keynote Speaker - "The Golden Road Of Opportunity: Website Accessibility and Human Experience Design," American Marketing Association Experience Design Virtual Conference, April 15, 2021. She writes for Search Engine Journal with over 150 articles on usability, accessibility and SEO from 2009 - 2019 and has a popular blog called “Cre8pc” to share her ideas on Holistic UX and SEO as a methodology. Kim Krause Berg is the owner of Creative Vision Web Consulting, LLC and an early pioneer in SEO and website design starting in 1995. In 2001, Kim Krause Berg transitioned to human experience design and usability. She recognized the benefits of combining user experience with search engine practices. Today, she specializes in website accessibility and works full-time for BMTX as a QA analyst specializing in web accessibility. There are so many benefits that web accessibility can bring to people, and when we say people, we mean everyone from SEOs to people with disabilities. If your website meets the needs of people with disabilities, they will feel welcome on your website, and that could be a great way for you as a marketer or SEO to expand your market. In this episode, Kim Krause Berg and Jason Barnard discuss the issues, challenges and benefits for companies when looking at accessibility. Along the way, Kim explains distinction between conformance and compliance, and provides multiple insights into the Web Content Accessibility Guidelines, including that there are many resources where you can read the WCAG online for free. However, the overriding question is how implementing the Web Content Accessibility Guidelines can benefit small businesses with limited resources, given the effort and knowledge required. Kim's answer is: it is worthwhile and it is beneficial to your bottom line, so spend the time and invest the resources to do it right. As always, the show ends with passing the baton…the delightful Kim Krause Berg passes over the virtual baton to next week's wonderful guest Limor Barenholtz What you'll learn from Kim Krause Berg 00:00 Kim Krause Berg and Jason Barnard00:38 Anton Shulke's Birthday Song01:00 Continue to Support Ukraine02:44 Kim Krause Berg's Brand SERP03:48 Alt Text is Important04:28 Why Google Needs to Write Titles04:40 Microsoft Providing Auto Alt Tags04:44 Alt Tags for Accessibility05:18 Why You should not Rely on Auto Alt Text07:04 How Do You Make Everyone, Including People with Disabilities, Feel Welcome on Your Website? 10:23 Preventing Magnification on a Website: Violation of the Web Content Accessibility Guidelines11:10 Conformance Vs Compliance12:21 Web Content Accessibility Compliance for Small Businesses13:16 WCAG 2.1 Guidelines are Available Free Online18:42 Do People with a Visual Impairment Tend to Use Mobile or Desktop?19:00 Accessibility to Everything Around Us20:45 What are the Benefits of Improving Web Accessibility for SEO?24:46 Advantages of Video Transcripts25:54 Why Creating Video Content with Subtitles and Transcripts is a Great SEO Technique27:45 Using Headings Properly (H1, H2 and H3)30:47 Passing the Baton: Kim Krause Berg to Limor Barenholtz This episode was recorded live on video April 5th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Kim Krause Berg talks with Jason Barnard about better web accessibility improves profits. Kim Krause Berg is a renowned speaker and writer with an excellent reputation. Keynote Speaker - "The Golden Road Of Opportunity: Website Accessibility and Human Experience Design," American Marketing Association Experience Design Virtual Conference, April 15, 2021. She writes for Search Engine Journal with over 150 articles on usability, accessibility and SEO from 2009 - 2019 and has a popular blog called “Cre8pc” to share her ideas on Holistic UX and SEO as a methodology. Kim Krause Berg is the owner of Creative Vision Web Consulting, LLC and an early pioneer in SEO and website design starting in 1995. In 2001, Kim Krause Berg transitioned to human experience design and usability. She recognized the benefits of combining user experience with search engine practices. Today, she specializes in website accessibility and works full-time for BMTX as a QA analyst specializing in web accessibility. There are so many benefits that web accessibility can bring to people, and when we say people, we mean everyone from SEOs to people with disabilities. If your website meets the needs of people with disabilities, they will feel welcome on your website, and that could be a great way for you as a marketer or SEO to expand your market. In this episode, Kim Krause Berg and Jason Barnard discuss the issues, challenges and benefits for companies when looking at accessibility. Along the way, Kim explains distinction between conformance and compliance, and provides multiple insights into the Web Content Accessibility Guidelines, including that there are many resources where you can read the WCAG online for free. However, the overriding question is how implementing the Web Content Accessibility Guidelines can benefit small businesses with limited resources, given the effort and knowledge required. Kim's answer is: it is worthwhile and it is beneficial to your bottom line, so spend the time and invest the resources to do it right. As always, the show ends with passing the baton…the delightful Kim Krause Berg passes over the virtual baton to next week's wonderful guest Limor Barenholtz What you'll learn from Kim Krause Berg 00:00 Kim Krause Berg and Jason Barnard00:38 Anton Shulke's Birthday Song01:00 Continue to Support Ukraine02:44 Kim Krause Berg's Brand SERP03:48 Alt Text is Important04:28 Why Google Needs to Write Titles04:40 Microsoft Providing Auto Alt Tags04:44 Alt Tags for Accessibility05:18 Why You should not Rely on Auto Alt Text07:04 How Do You Make Everyone, Including People with Disabilities, Feel Welcome on Your Website? 10:23 Preventing Magnification on a Website: Violation of the Web Content Accessibility Guidelines11:10 Conformance Vs Compliance12:21 Web Content Accessibility Compliance for Small Businesses13:16 WCAG 2.1 Guidelines are Available Free Online18:42 Do People with a Visual Impairment Tend to Use Mobile or Desktop?19:00 Accessibility to Everything Around Us20:45 What are the Benefits of Improving Web Accessibility for SEO?24:46 Advantages of Video Transcripts25:54 Why Creating Video Content with Subtitles and Transcripts is a Great SEO Technique27:45 Using Headings Properly (H1, H2 and H3)30:47 Passing the Baton: Kim Krause Berg to Limor Barenholtz This episode was recorded live on video April 5th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Elizabeth Marsten talks with Jason Barnard about retail media in search. Elizabeth Marsten is senior director of marketplace strategic services at Tinuiti, working on the launch and growth of Walmart Advertising Service, Education and Product Support. She is a spokesperson for eCommerce, writes regularly for AdWeek and has expertise in paid search, marketplaces, SEO, content, analytics, social media - marketing, digital marketing and, of course, retail media. You have probably wondered how Walmart, Amazon, Target, Home Depot and other retailers, get consumers or brands to pay to use their platform. And if you have ever listened to Elizabeth Marsten, you'll have wondered what role does retail media play in this? Elizabeth talks incredibly eloquently about retail media. She points out that it has not been around that long, but the principle has. It started years ago when Amazon, Target and Walmart first set up their websites and ran ads. This episode also covered the advantages and implications of retailers building their own Knowledge Graph, how an Internal Search Engine an be leveraged to improve a retailer's ranking in Google search, and the issue of third-party cookies for large retailers. As always the show ends with passing the Baton… Elizabeth Marsten smoothly passes the virtual baton to next week's lovely guest, Kim Krause Berg. What you'll learn from Elizabeth Marsten 00:00 Elizabeth Marsten and Jason Barnard00:20 Ukraine Defending its Freedom: Over a Month Now01:16 Elizabeth Marsten's Brand SERP04:00 What is Retail Media in Search?05:00 Third Party Cookies for Big Retailers07:22 On-Site Search for the Retailer10:16 Why Elizabeth Marsten Sees Google as a Competitor10:55 Can Building an Internal Search Engine and an Internal Knowledge Graph Help a Retailer With SEO?13:19 Should Retailers Build their Own Knowledge Graph?18:19 How can Retailers (Walmart and Target) Leverage Pay-to-Play for Brands23:10 Ebay is a Unique Retailer. Why?25:26 An Overview of Facebook Marketplace28:00 Passing the Baton: Elizabeth Marsten to Kim Krause Berg This episode was recorded live on video March 29th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Elizabeth Marsten talks with Jason Barnard about retail media in search. Elizabeth Marsten is senior director of marketplace strategic services at Tinuiti, working on the launch and growth of Walmart Advertising Service, Education and Product Support. She is a spokesperson for eCommerce, writes regularly for AdWeek and has expertise in paid search, marketplaces, SEO, content, analytics, social media - marketing, digital marketing and, of course, retail media. You have probably wondered how Walmart, Amazon, Target, Home Depot and other retailers, get consumers or brands to pay to use their platform. And if you have ever listened to Elizabeth Marsten, you'll have wondered what role does retail media play in this? Elizabeth talks incredibly eloquently about retail media. She points out that it has not been around that long, but the principle has. It started years ago when Amazon, Target and Walmart first set up their websites and ran ads. This episode also covered the advantages and implications of retailers building their own Knowledge Graph, how an Internal Search Engine an be leveraged to improve a retailer's ranking in Google search, and the issue of third-party cookies for large retailers. As always the show ends with passing the Baton… Elizabeth Marsten smoothly passes the virtual baton to next week's lovely guest, Kim Krause Berg. What you'll learn from Elizabeth Marsten 00:00 Elizabeth Marsten and Jason Barnard00:20 Ukraine Defending its Freedom: Over a Month Now01:16 Elizabeth Marsten's Brand SERP04:00 What is Retail Media in Search?05:00 Third Party Cookies for Big Retailers07:22 On-Site Search for the Retailer10:16 Why Elizabeth Marsten Sees Google as a Competitor10:55 Can Building an Internal Search Engine and an Internal Knowledge Graph Help a Retailer With SEO?13:19 Should Retailers Build their Own Knowledge Graph?18:19 How can Retailers (Walmart and Target) Leverage Pay-to-Play for Brands23:10 Ebay is a Unique Retailer. Why?25:26 An Overview of Facebook Marketplace28:00 Passing the Baton: Elizabeth Marsten to Kim Krause Berg This episode was recorded live on video March 29th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Elizabeth Marsten talks with Jason Barnard about retail media in search. Elizabeth Marsten is senior director of marketplace strategic services at Tinuiti, working on the launch and growth of Walmart Advertising Service, Education and Product Support. She is a spokesperson for eCommerce, writes regularly for AdWeek and has expertise in paid search, marketplaces, SEO, content, analytics, social media - marketing, digital marketing and, of course, retail media. You have probably wondered how Walmart, Amazon, Target, Home Depot and other retailers, get consumers or brands to pay to use their platform. And if you have ever listened to Elizabeth Marsten, you'll have wondered what role does retail media play in this? Elizabeth talks incredibly eloquently about retail media. She points out that it has not been around that long, but the principle has. It started years ago when Amazon, Target and Walmart first set up their websites and ran ads. This episode also covered the advantages and implications of retailers building their own Knowledge Graph, how an Internal Search Engine an be leveraged to improve a retailer's ranking in Google search, and the issue of third-party cookies for large retailers. As always the show ends with passing the Baton… Elizabeth Marsten smoothly passes the virtual baton to next week's lovely guest, Kim Krause Berg. What you'll learn from Elizabeth Marsten 00:00 Elizabeth Marsten and Jason Barnard00:20 Ukraine Defending its Freedom: Over a Month Now01:16 Elizabeth Marsten's Brand SERP04:00 What is Retail Media in Search?05:00 Third Party Cookies for Big Retailers07:22 On-Site Search for the Retailer10:16 Why Elizabeth Marsten Sees Google as a Competitor10:55 Can Building an Internal Search Engine and an Internal Knowledge Graph Help a Retailer With SEO?13:19 Should Retailers Build their Own Knowledge Graph?18:19 How can Retailers (Walmart and Target) Leverage Pay-to-Play for Brands23:10 Ebay is a Unique Retailer. Why?25:26 An Overview of Facebook Marketplace28:00 Passing the Baton: Elizabeth Marsten to Kim Krause Berg This episode was recorded live on video March 29th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

How important is Accessibility in Digital Marketing? Honestly, most have never thought about that question, so you may not be alone. Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. First, companies that do not have accessible websites are being sued. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website. Fortunately, accessibility is just good business practice. Why would you limit the people that would purchase or access your information? Many times, adding accessible features enhances the experience for all users. However, for some, they choose not to invest in accessibility and take their chances. There is a sentiment that reprogramming a website for accessibility is a large expense that isn’t worth the effort. But, as Matt and Kim go through this conversation, they show that accessibility is a much larger issue than screen readers. Making a website or application accessible and easier to use is far-reaching and actually benefits more people in more ways than the intended target. 

Kim Krause Berg, the owner of Cre8asite Forums and founder of Cre8pc, talks ot5 Jim Hedger and guest host Kristine Schachinger about how the revered  Cre8asite Forums are being close down after 20 successful years. She had recently announced:"There is no easy way to say this, so I'll make it simple.On May 25, 2018 these forums will close down. I'll make an announcement in public next week. For now, the only people who are regulars here can be found here in LABS, and it's you that I feel should learn first. No need to read much into it. It's been over 20 years. It's time."

Kim Krause Berg, the owner of Cre8asite Forums and founder of Cre8pc, talks ot5 Jim Hedger and guest host Kristine Schachinger about how the revered  Cre8asite Forums are being close down after 20 successful years. She had recently announced:"There is no easy way to say this, so I'll make it simple.On May 25, 2018 these forums will close down. I'll make an announcement in public next week. For now, the only people who are regulars here can be found here in LABS, and it's you that I feel should learn first. No need to read much into it. It's been over 20 years. It's time."

When traffic drop issues started hitting my inbox early 2017 – I was perplexed. These weren’t the typical link penalties, thin content or panda algo issues. There was something different going on here. By March/April of 2017  I’d seen enough of these issues, and along with other SEOs started connecting the dots. In June I then published a […] The post 091: UX & Accessibility – Essential Lessons For SEOs w/Kim Krause Berg appeared first on Evolving SEO.

In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You'll hear about the power of a persona walk-thru, be introduced to "heuristics," and learn the value of a task-based test to evaluate your website. Of course, you'll also hear plenty of real-world examples as we go along.

Sometimes the simplest of changes can increase your website's effectiveness. Matt Bailey interviews Kim Krause-Berg in the latest installment of his Endless Coffee Cup podcast. Kim is a recognized industry expert on usability testing. In our conversation you'll hear dozens of ideas to improve your online business!

Matt Cutts tells us if you Got Bad Links To Your Site? Dont Fret It, Disavow It! Def-con Hacking Conference Recap as SiteWithoutWalls founder Kristine Schachinger gives her take following the conference. Firestarter Social Media CEO Michelle Stinson Ross tells us about the Facebook News Feed Algo change, and Kim Krause Berg, Jim Boykin and Chris Boggs from Internet Marketing Ninjas to talk about the 15th anniversary of Cre8asite Forums.

Matt Cutts tells us if you Got Bad Links To Your Site? Dont Fret It, Disavow It! Def-con Hacking Conference Recap as SiteWithoutWalls founder Kristine Schachinger gives her take following the conference. Firestarter Social Media CEO Michelle Stinson Ross tells us about the Facebook News Feed Algo change, and Kim Krause Berg, Jim Boykin and Chris Boggs from Internet Marketing Ninjas to talk about the 15th anniversary of Cre8asite Forums.