Webcology

Brand SERP optimisation and knowledge panel management with Jason BarnardThis is a day of reflection and contemplation in Canada. Please take care wishing us a "happy Canada Day". Many Canadians are thinking about the buried history of cultural genocide and ethnic cleansing that made Canada. This month Canadians have been reminded of the tens of thousands of children of First Nations who died in residential schools run by religious orders after being stolen from their parents and families in a bid to destroy their cultures. Over 1300 unmarked graves have recently been discovered at three different sites with tens of thousands more remaining to be found.We still love our country, we just can't rest on the false histories or hide behind empty nationalism any longer. To grow into the people we aspire to be, we need to honestly and truthfully tell the stories of how we got here. Canada is built on an ongoing genocide. We want to be better.2 deaths in our community to reportRuss Jones, Data scientists, conference speaker, father of three. Chief data scientist at Moz frim 2015 – 2020. Was CTO of Virante (now Hive Digital) before that. Well loved speaker and friend. Died in his sleep just short of his 40th birthday.Dan Bell Google Core UpdateCWV UpdateSpam UpdateGoogle Core update just started running this morningJason Barnard specialises in Brand SERP optimisation and knowledge panel management.He's also variously been a musician, a screenwriter, a songwriter and a cartoon blue dog.

Google puts all its policies on one page.https://www.seroundtable.com/google-search-content-policies-31648.html (list of all it covers)https://support.google.com/websearch/answer/10622781Spam Updates – Spam Algo update ran yesterday, another scheduled for next month.https://www.seroundtable.com/google-search-spam-algorithm-update-june-23rd-31649.htmlAlgo Updates don't affect direct traffichttps://www.seroundtable.com/google-search-algorithm-updates-direct-traffic-impact-31647.htmlQuality takes time for Google to appreciatehttps://www.seroundtable.com/google-quality-changes-several-months-31633.htmlGoogle delays discontinuation of third party cookies/data privacy sandbox until sometime in late 2022 to mid-2023. https://www.searchenginejournal.com/google-extends-support-for-3rd-party-cookies/411596/Google to keep public updated at https://privacysandbox.com/Dave's Disappointment with GA4https://www.searchenginejournal.com/google-analytics-4-backlash/411392/ Facebook introduces new ecomm featureshttps://www.searchenginejournal.com/facebook-launches-4-new-ecommerce-features/411350/

Google Page Experience update is slowly rolling out. Will ratchet it up between now and end of August. https://developers.google.com/search/blog/2021/04/more-details-page-experienceJune 2021 Core Update v1 done. July 2021 Core Update V1.5 still to comeGoogle serves 48% of all ad traffic on “fake” news sites - researchers Lia Bozarth and Ceren Budak at the University of Michigan School of Informationhttps://searchengineland.com/new-research-shows-google-serves-almost-half-of-all-ad-traffic-on-fake-news-sites-349702Google tests article carousal for some US based authors in limited mobile rollout.Evidence of usefulness for EAT? Not really but maybe a step towards...https://searchengineland.com/google-tests-article-carousel-for-some-author-knowledge-panels-349678SEL's SEO periodic table 2021 edition is upAin't no trick to it, just make good sites with good content.https://www.seroundtable.com/google-trick-search-31612.htmlSite quality can be a metric for individual pages. https://www.seroundtable.com/google-quality-site-level-signal-31596.htmlSearch Console Insights – All the Good News that Googly enough to sharehttps://www.searchenginejournal.com/google-introduces-search-console-insights/410570/Google My Business makes it easier to mind your businesshttps://www.searchenginejournal.com/google-adds-more-ways-to-edit-business-profiles-in-search/410857/“Google now has more ways for businesses to edit the information that appears to searchers without leaving Search or Maps.”https://searchengineland.com/facebook-testing-virtual-reality-ads-in-oculus-vr-349694?

June 2021 Core Update:Lots of movement but this is a two part update so... Not really much to say.Google Search Central UnConference 2021https://www.seroundtable.com/google-search-central-unconference-31568.html•June 21st, 11amET•Application to attend is necessary, space is limitedSearch ain't Stable Sunshinehttps://www.seroundtable.com/google-never-be-stability-in-search-31566.html“Here's a secret: there will never be stability, unless someone turns off the internet.” John Mueller, 2021 Google working to demote slanderous contenthttps://searchengineland.com/google-demotes-slanderous-content-in-search-through-its-predatory-sites-algorithms-34944913:58:47 From jim hedger : Digital Marketers Association Napa Valley ConferenceUnique Content above foldDelete old-Sitemap when done. Keep XML sitemap, just to show them you're sorta seriousTake care of your bad links. If you get a manual link penalty, Google expects you to do more than just disavow the links. You should document attempts to get them removed and include that documentation in your reinclusion request. https://www.seroundtable.com/google-unnatural-link-manual-actions-clean-31552.html Google trying to treat nofollow, USG, and sponsored link attributes differently. "we do try to understand these and try to treat them appropriately so I could imagine in our systems that we might learn over time to treat them slightly differently." Then John added another line to downplay that difference, saying "but in general they're all with the same theme in that you're telling us these are links that are placing because of this reason and Google doesn't need to take them into account." John Mueller

It's almost the middle of the year! COVID is almost over in much of the developed world. A summer full of hope and opportunity is almost upon us and what does Google do? It hits us with a double whamy of a Core Update, the June/July 2021 Core Update.Thanks to Erika Varagouli (who has today's coolest ever SEO name) SEMRush for naming Webcology the #1 podcast in a strong field to learn from. After who the hell knows how long of doing this show it is good to know we're still relevant. Get ready for the insufferable to become inescapable. Crypto-ads are about to be allowed by Google https://www.seroundtable.com/google-ads-allow-cryptocurrency-ads-31529.html To be certified by Google, advertisers will need to:" • Be duly registered with • (a) FinCEN as a Money Services Business and with at least one state as a money transmitter; or • (b) a federal or state chartered bank entity. • Comply with relevant legal requirements, including any local legal requirements, whether at a state  or federal level.  https://www.semrush.com/blog/learn-seo/  • Ensure their ads and landing pages comply with all Google Ads policies Negative matching allowed in regex https://www.seroundtable.com/google-search-console-regular-expressions-exclusions-31526.html Cumulative Metrics Shift – CLS Update (Cumulative Layout Shift) updates at Google Search Console https://www.seroundtable.com/cumulative-layout-shift-metric-google-search-console-31520.html https://www.seroundtable.com/google-page-experience-label-31516.html CWV icon? No talk at Google for a whileGoogle News Transparancy Policy Article Level Google News Factors/Signals Here are the article level specific Google News signals it uses behind its transparency policy. Google said these factors helps Google "consider information that helps users quickly gain context about articles or the journalists covering stories." • Article byline that link to a bio describing the author's credentials and expertise • Article's publishing date (finally!) • Labeling to indicate the article type, for example Opinion or News Site Level Google News Factors/Signals Here are the site wide level Google News signals it uses behind its transparency policy. Google said these factors "helps readers understand a site's purpose, its organizational structure, and the kinds of information they can expect from that site." • Mission statement • Editorial policies and standardsStaff information and bios for both editorial and business staff • Non-generic contact information • Other organizational-level information like owners and/or funding sources (for example, state-sponsorship, relationship to political parties or PACs). Google added: • Google considers different regional and country-level expectations and practices around transparency. This is particularly important in areas with less press freedom where practices like naming a journalist can carry significant risk. • Google looks at a number of inputs and consider a breadth of editorial practices. This helps ensure that distinctive editorial philosophies—for example, publishing pieces without bylines — don't affect the credibility of an otherwise authoritative source. • Google also considers information that is clearly available to users, so that larger, more technically sophisticated sites and smaller sites that use simple text to convey information are on equal footing.

Half the URLs Google is now crawling are HTTP/2 which saves a lot of bandwidth. This would affect your crawl budget. “Using stream multiplexing and header compression, the number of connections and the bandwidth have both gone down significantly. These improvements help both our crawling as well as your website serving infrastructure.” – John Mueller at Google I/Ohttps://www.seroundtable.com/google-crawling-half-of-the-urls-over-http-2-31444.htmlMUM – Big BERTa with a lot more input.Imagine if Google knew what you wanted to wear while hiking Mt. Fuji on Friday May 21. How might it know that? MUM's the word. Meanwhile, over at SEJ, Roger Montti points to recent machine intelligence and learning research published by Google. Long Form Answers – making experts out of Dilatants (paper by Google researcher Donald Metler)Google I/OShopping / Shoppify Partnership Part of this, Google announced a partnership with Shopify. This allows Shopify merchants to simplify the process to feature their products across Google "in just a few clicks," Google said. "Shopify will enable merchants to become discoverable to high-intent consumers across Google Search, Shopping, YouTube, Google Images and more," Google added.Shopping graph – Looks at a lot more datapoints – looks at the merchant's website, the prices, the reviews, videos and SKU and inventory data, user experiences - plus a lot moreGoogle Lens - Search photos to see how information from that photo (product, place, thing) might appear in search results. Google Holographic CallingPage Experience Ranking coming to Desktop environmenthttps://www.seroundtable.com/google-page-experience-update-coming-to-desktop-31439.htmlCore Web Vitals URL Groupinghttps://www.searchenginejournal.com/grouped-core-web-vitals-scoring/407899/

User Generated Reviews ,Trust Seals and New Page Experience Report in Search ConsoleUser Generated Reviews will likely not fare well. Expert reviews are where it's at.https://www.seroundtable.com/user-generate-content-products-reviews-google-31261.htmlTrust Seals and marks are not good to EAThttps://www.seroundtable.com/google-trust-seals-e-a-t-31270.htmlDo you need to optimize your entire site for a page to rank well?https://www.seroundtable.com/one-page-whole-site-google-seo-31271.htmlNew Page Experience Report in Search Consolehttps://www.seroundtable.com/google-page-experience-report-in-search-console-31279.htmlPage Experience Update delayed until Summerhttps://www.seroundtable.com/google-page-experience-postponed-31278.htmlHow accurate is the average position in GSC?https://www.searchenginejournal.com/google-search-console-how-accurate-is-the-average-position-metric/403368/SEO Side Hustle?https://www.searchenginejournal.com/googles-john-mueller-nows-the-perfect-time-for-an-seo-side-hustle/403242/

Webcology – January 28, 2021 – An It was the Worst of Times edition.HamletA sad story started spreading through the SEO community last night as word of Hamlet Batista's passing emerged through Facebook and Twitter. A small number of people close to him knew he was sick for several weeks but Hamlet wanted to keep it quiet. He had somehow contracted COVID after doing everything he could to avoid it. He was hit hard but rallied a couple time and thought he'd make it through. Hamlet came to the United States from the Dominican Republic on a US Genius Visa and he used his genius to build a beautiful life. He was a healthy and happy and kind sort of man. He had a wife, Odette, and two sons, Ethan and Josh. His SEO tool company, RankSense, was working towards its first stock offering. Hamlet was literally living the dream, making it happen for himself and others around him from hard work and because he was a truly good person. That goodness was felt in the industry. Hamlet was a well known in the search marketing sector for sharing knowledge in industry journals and as a speaker and lecturer on the search marketing conference circuit. He was one of those people who took others under his wings to help them find their feet as they stepped forward in their careers. Most of his mentees are themselves notable and successful. Hamlet had a way of making people find the best in themselves. The SEO community has gone into mourning a few times in our history and it's always so hard. There is a love among our clique and when someone who so totally personified that spirit passes it is stunning and awful how deep the loss is felt. Goodbye Hamlet. You, my friend, were deeply loved. You changed people's worlds and you will be sorely missed. The Rebellion called GameStopRobinhood has banned lil'John, FrierDuck, tittes2020, and a huge host of other day traders from trading in certain stocks being pumped on Reddit and through social media.Google Ranks pages but strongly considers websiteshttps://www.seroundtable.com/google-site-score-ranking-individual-pages-30829.html(in response to Jeff Fergeson's piece in SEJ: Google ranks webpages not websites https://www.searchenginejournal.com/google-ranks-webpages-not-websites/393425/?ver=393425X3) Google Search Console sends out erroneous verification emailshttps://www.seroundtable.com/google-search-console-email-mistake-30834.html

Chris Brogan is president of Chris Brogan Media, offering business storytelling and marketing advisory help for mid to larger-sized companies.  Chris is a sought after keynote speaker and the New York Times bestselling author of nine books and counting. He’s working on his tenth: title forthcoming.Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

Daniel Faggella is the founder of Emerj Artificial Intelligence Research and is best known for being an unbiased voice covering the applications and implications or artificial intelligence in industry and society.Founder and Head of Research at Emerj Artificial Intelligence Research, Daniel Faggella is an internationally recognized speaker on the use-cases and ROI of artificial intelligence in business.Emerj tracks and maps what’s possible and what’s working in artificial intelligence in order to help leaders develop winning AI strategies. Emerj’s AI Opportunity Landscapes are the industry benchmark of artificial intelligence ROI across sectors.Daniel is regularly called upon by global enterprises in financial services and security and has spoken for many of the largest and most reputable organizations, including the World Bank, the United Nations, the OECD, INTERPOL, and more.

Last episode of 2020 and throughout the show our spirits were flying through COVID’s dark glow. The stories were loaded, all devil may care in hopes something useful was there to be shared. With thoughts of old Chicago all snug in our heads we just want to put a craptastic year to bed. Because exhaustion and distraction get nothing good done and perpetual lockdowns are not very fun. And Google is giving like Krumpus again and taking the tools that help make it rain. And in all of our real worlds we see so much sadness such hardship and losses and self-driven madness. This Christmas, this Hanukkah, this holiday space is set of stressful options and there’s no way to make right choices your people will happily take yet the cost of that dinner may be far too great. Last episode of 2020 and throughout the show our spirits were flying through COVID’s dark glow.Our first two stories this week are tragedies. Bill Slawski had a stroke last weekend. He is cognizant, able to read, write, and speak, but he’ll need to relearn a number of physical skills. Another of our family, EB has lost two children in as many months. We’re reminded of all the children and parents and loved ones who are, so suddenly, just gone. 2020 was a rough and terrible year. Take stock and make sure your loved ones know that you love them.Barry Schwartz has set up a website so people can send messages to Bill at BillSlawski.com/. Listeners who know Bill, or who understand the significance of the impact he’s had on the industry are encouraged to share a story about Bill there.The stories we covered this week:Monday’s Google outage affected nearly every major Google service. The following services were affected.· Google Ads· Google AdSense· Google Analytics· Google Search Console· Google My Business· YouTube· Google Play· Firebase· Gmail· Google Apps/Workforce· Admob

Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger | These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content. Google Transparency Core UpdatesGreg Sterling leaving Third Door Media and Search Engine LandGoogle December 2020 Core Update still rolling outUS Government moves to break up FacebookRural Broadband is available via SpaceX with a nearly $1Billion subsidy from the US Federal Communications Commission in a bid to push broadband access to all Americans in the next ten years.Former Salesforce, Richard Socher, to start a new search engine to compete with Google at You.com/. Signups are being accepted but that puts you on a waitlist. Apparently, you can move up the list by filling in a survey and inviting other users to you.com/.SMX is on!Google to look into the dismissal of AI expert Timnit Gebru.

Happy Birthday, Brasco! It’s the 45th birthday of Jorge Brasco Hermida, WMR.FM and CannabisRadio producer extraordinaire! In fact, today should be a commemorative day in tech history. Sad news. The Hand of God reaches out for Diego Maradona, dead at age 60. Jim and Dave covered ideas for small businesses to improve their holiday search marketing as quickly and efficiently as possible.

GWC is now GSC but not the GSC you’ve come to know and love? WTF? That used to be GWT. Confused, you won’t be after this episode of Webcology, or SOAP, it’s hard to tell the difference sometimes.

Google: Home Page Outranking Internal Pages For Deeper KeywordsHow Google Chooses Canonical Page | Google's Gary Illyes shares details of signals and weightings used for identifying canonical page and duplicates.Most SEOs Use Few SEO Tools & Don't Spend Much On Them.Google – Code Push to get stuff published.SEO Tools left sitting in the chest.Dupe and Canonicalization.And Google Deeprank is BERT.

Navah Hopkins is the Director of Paid Media at Hennessey Digital to chat about what's going on in the paid world. Navah Hopkins is the Director of Paid Media at Hennessey Digital, an integrated digital marketing agency helping our customers own their markets via PPC, SEO, CRO, PR, and Content. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media, as well as leading a team of paid search and paid social champions. Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

Robert Nickell, Founder, and CEO of Rocket Station joins Jim and Dave to chat Virtual Assistants and use them to enhance SEO. Robert Nickell is the Founder and CEO of Rocket Station, the leading provider of outsourced staffing and process management for the Business Process Outsourcing (BPO) industry. Operating in Dallas Ft Worth since 2013, Rocket Station helps small to mid-sized businesses hire virtual teams with efficiency and profitability. Simplified staffing allows operators to focus on core competencies and outsource the rest. Robert started his career as an entrepreneur in real estate industry which has positioned him to support many real estate entrepreneurs and established firms who are struggling with staffing and human resources. Robert and his team’s strength in evaluating best practices and efficient ways to staff capacity have continued to propel Rocket Station. When not helping clients build better businesses, you’ll find Robert traveling the world or hanging out with his nephews in Dallas.

In a priority of problems... Google tells us their canonicalization bug and mobile-indexing problemsSEOs self-diagnose gender, racial, ethnic, and sexual orientation-based bias as a problem in the wider industry.According to an exhaustive report issued yesterday by the House Judiciary Subcommittee on Antitrust, Google, Apple, Amazon, and Facebook wield monopoly power over their respective markets.Remake those slides and rewrite those PPTs, Bing has rebranded as Microsoft Bing and has a new logo to prove it.Chuck Price on Google Trends

The COVID crisis has lasted six months and a week and maybe more and Jim says he’s starting to lose it as both his and Dave’s regions enter a distinct second wave of the virus. The conversation strays around the news of the week with a constant loop back to planning for a future with fewer in person gatherings and retail opportunities. Going into a new growth phase of the disease is frightening but at least planning for and communicating about online businesses is getting easier.Google introduces new schema mark-up language allowing online retailers to provide shipping information. https://www.seroundtable.com/google-shipping-details-schema-30156.htmlBarry Schwartz and Martin Splitt exchange interviews for their respective VLOGs late last year. The collaborative interviews revealed a lot about how Googlers feel about SEOs as persons and as practitioners. Dave and Jim talk about some of the SEO Myths Martin addresses in the interviews. https://www.seroundtable.com/vlog-086-30105.htmlMicrosoft leaked about 5.6Billion terabyes of search data after leaving a server open and unprotected from September 10 - 16. https://www.theregister.com/2020/09/23/microsoft_leaks_over_65tb_bing/ Did Google drop hints it is compiling authority profiles? A post by Danny Sullivan appears to suggest it does. There’s a lot of conversation about it in the SEO community. https://searchengineland.com/did-google-just-hint-at-an-authority-profile-340815LinkedIn is pulling a professional Facebook with a redesign. Jim and Dave wish it luck, hope it doesn’t suck, and genuinely hope it remains a place businesses can talk to and research each other while other people can use it for employment spam as long as it doesn’t actually become Facebook.Lastly, Google alters text in guidence to confirm good reviews bring good rankings. https://www.seroundtable.com/google-how-reviews-impact-local-rankings-change-30158.htmlBe good, don’t touch your face, for goodness sake wear a mask, stop the spread, wash your hands, be kind to each other, rank well, we’ll talk with you next week.

It’s about six months even in the ongoing COVID crisis and we’re starting to see numbers crawl upwards in central and western Canada again. Transmission appears out of control in the United States though some states appear to have a handle on it. It was a busy week in search with a lot of items to cover. Google has shown such volatility various forecasting tools are constantly suggesting a Google Update is underway. Jim and Dave talk about the idea this is just the way Google is supposed to operate after a major update takes place. Jim is of the opinion Google is sorting things out as its engineers make a larger number of tweeks to the algorithms than they normally do as affects of the previous core-updates are understood. https://www.seroundtable.com/google-search-ranking-volatility-continues-30128.htmlA few housekeeping news itemsAffiliate links are mostly treated as nofollows https://www.seroundtable.com/google-affiliate-links-nofollow-links-30124.htmlManual penalties have long term consequences. Don’t expect to clean your way back into Google’s good graces quickly if your history says you’re likely to mess about again. https://www.searchenginejournal.com/google-dont-expect-same-rankings-after-manual-action-recovery/380948/Webmasters should view Core Vitals as reported in Google Search Console as low hanging fruit in their bids to build better and more useful websites. https://www.seroundtable.com/google-speed-is-complex-to-measure-30123.html The Crawl Anomaly report in Google Search Console’s Page Performance metrics will be replaced by something that might actually be useful for webmasters. https://www.seroundtable.com/google-remove-crawl-anomaly-data-30117.htmlWinston Burton has written what Dave refers to as “the best primer on machine learning” at Search Engine Journal. It’s on the SEO Required Reading list. https://www.searchenginejournal.com/machine-learning-seo/208415/Lastly, Adam Reimer has written a document on how to deal with temperamental SEOs on your staff. We love Adam but we also love being that temperamental SEO. It’s a good piece but... side-eye or something. https://www.searchenginejournal.com/work-with-seo-guru/373894/

Google says a lot of things. Sometimes the search engine’s spokespersons are incredibly transparent and sometimes they’re bizarrely opaque. Sometimes they contradict each other and sometimes the effects of technologies being innovated on the far side of the Googleplex aren’t as well known by their spokespersons around the world. Today Jim and Dave discuss a number of things Google’s said in the last week that directly contradict things they told webmasters previously, focusing on core-update recoveries and the importance of core web vitals as potential or future ranking signals. We also talk about a terrible case of negative SEO, the Change.org petition for Google to restore hidden search term data for SEMs, and congratulate John Mueller for being named Search Personality of the Year. We also noted the panel hosted by Ginny Marvin, “The SEO Gender Gap and How to Close It”, being held online, Sept. 11, 2020.

It's been about six weeks since Jeff published a Search Engine Journal article (https://www.searchenginejournal.com/math-decode-google-algorithms/374391/) questioning the methods, conclusions, and qualifications of many SEO studies that try to decode Google's algorithms. Jeff Ferguson, partner at Amplitude Digital, joins Jim and Dave to talk about the statistical science, or lack thereof, behind some of what many might consider foundational studies in the SEO industry.

A general show about SEO and Google news. Dave and Jim talk about Google’s upcoming open virtual conference, announcements Google reps made during the week, the difference in importance between content and links, and weirdness with the newest version of WordPress.

Jim and Dave walk through the weekly news touching on many of the things affecting the search engine world this week. We spend a lot of time talking about how search engines now render pages based on an article Dave wrote in Search Engine Journal with input from a few notable Googlites. We also cover a vulnerability in DIVI WordPress Themes, TikTok as a Greased Up Punching Bag, how four-letter comments can hurt your blog, and how non-ranking factors can cause tiny algorithm adjustments that could affect a website’s placements.

Jim and Dave talk through a weird set of news stories that point to a future in marketing built on writing, crafting, treating, and moving data. It was a strange episode because we meant to cover a series of seemingly unrelated stories without realizing the thread connecting the majority of them was improvements in AI and how big data is changing the careers of search marketing professionals.

One of the originals, Terry Van Horne joins Dave and Jim to talk about both old school and new entity driven SEO. A wide ranging conversation touching on Terry's new podcast with Bill Slawski, the evolution of Google over Terry's career, and how schema and AI are changing the ways Google works.

Week 18 of the COVID crisis and the world feels like it's trying to find control. This turned out to be a general news show looking at a dozen or so things that happened over the week. When you've lost Lego, you've lost the moral high ground. Hundreds of brands have vanished from Facebook as the advertising boycott pushes Mark Zuckerberg down to 4th richest person on Earth and driven Facebook to remove items of hate speech and ban several profiles for fostering or promoting hate, violence, or insurrection. Coca Cola joined yesterday. WWJSD? (What Would John Smith Do)Googlebot's alter ego, John Smith was seen filling up shopping carts and abandoning them near checkouts at major ecommerce platforms around the Web, just to check the prices of bread. Charges of annoyance and wonked analytics followed. Bruce Clay's Declaration of SEOGoogle treats plural and single versions of words differently.Do winning websites use plug-ins?A fun show somewhat beset by bandwidth weirdness

Today on the show we take a deep dive into optimizing e commerce and much more with our guest Khalid Saleh. Khalid is the co-founder of Invesp, an e commerce optimization company. He has more than 12 years of experience in ecommerce architecture, design and implementation, and is an in-demand speaker at industry events such as Emetrics, SMX, Conversion conference, DMA, PubCon and moreToday we talk about:- The growth of Snapchats platform and advertising ability- How Rankings for New Sites Could Fluctuate For Up to a Year- Google Doubling Down On Guest Blog Links: Nofollow Them- Facebook removing Trump ad for violating violence policiesStay safe, respect each other, wash your hands, rank well, don't touch your faces, take care of each other, we'll talk to you next week