Podcast appearances and mentions of Matt Cutts

ทุกคนเคยมีอะไรที่อยากทำ แต่ยังไม่เคยทำสักทีไหม? วันนี้เราจะชวนมาตั้งเป้าสร้างความเปลี่ยนแปลงใหม่ ๆ ให้เกิดขึ้นกับตัวเอง กับ Challenge ทำสิ่งที่เป็นเป้าหมายหรืออยากลองทำเป็นเวลา 30 วันกัน ซึ่ง Challenge นี้นั้น ได้ inspiration มาจาก Ted Talk เรื่อง "Try Something New for 30 Days" ของคุณ Matt Cutts เอาล่ะ การตั้งเป้าหมายควรทำอย่างไรดี ทำแบบไหนถึงจะไม่ล้มเลิกกลางทาง อีพีนี้มีคำตอบ

ทุกคนเคยมีอะไรที่อยากทำ แต่ยังไม่เคยทำสักทีไหม? วันนี้เราจะชวนมาตั้งเป้าสร้างความเปลี่ยนแปลงใหม่ ๆ ให้เกิดขึ้นกับตัวเอง กับ Challenge ทำสิ่งที่เป็นเป้าหมายหรืออยากลองทำเป็นเวลา 30 วันกัน ซึ่ง Challenge นี้นั้น ได้ inspiration มาจาก Ted Talk เรื่อง "Try Something New for 30 Days" ของคุณ Matt Cutts เอาล่ะ การตั้งเป้าหมายควรทำอย่างไรดี ทำแบบไหนถึงจะไม่ล้มเลิกกลางทาง อีพีนี้มีคำตอบ

Victoria Guido hosts Robbie Holmes, the founder and CEO of Holmes Consulting Group. The conversation kicks off with Robbie recounting his initial foray into the tech world at a small web hosting company named A1 Terabit.net, chosen for its alphabetical advantage in the white pages. This job was a stepping stone to a more significant role at Unisys, working for the state of New York's Department of Social Services, where Robbie inadvertently ventured into civic tech and public interest technology. Robbie shares his career progression from supporting welfare systems in New York to becoming a technological liaison between the city and state, leading to a deeper involvement in open-source solutions. His journey through tech spaces includes developing websites, diving into the Drupal community, and eventually establishing his consulting business. Robbie emphasizes the serendipitous nature of his career path, influenced significantly by community involvement and networking rather than a planned trajectory. Additionally, Robbie gives insights on the impact of technology in public services and his stint with the U.S. Digital Service (USDS), where he contributed to significant projects like vets.gov. Robbie promotes the value of community engagement in shaping one's career, stressing how connections and being in the right place at the right time can lead to unexpected opportunities and career pivots. Follow Robbie Holmes on LinkedIn (https://www.linkedin.com/in/robbiethegeek/), X (https://twitter.com/RobbieTheGeek), Facebook (https://www.facebook.com/robbiethegeek), Instagram (https://www.instagram.com/robbiethegeek), or GitHub (https://github.com/robbiethegeek). Check out his website at robbiethegeek (https://about.me/robbiethegeek). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with me today is Robbie Holmes, Founder and CEO of Holmes Consulting Group. Robbie, thank you for joining me. ROBBIE: I'm so happy to be here. It's great to talk to you, Victoria. VICTORIA: Yes. I have known you for a long time now, but I don't know everything about you. So, I thought I would start with the question: What was your first job that you ever had? ROBBIE: My first technical job, I ended up working for an internet web hosting company called A1 Terabit.net. And note the A1 because it came first in the white pages. It was a really small web hosting company run by a man named [SP] Maxim Avrutsky. I worked there for about six months before I submitted my resume to an online job forum. That's how old I am. And it ended up in the hands of Unisys, where I eventually worked for the state of New York. VICTORIA: Wow [laughs]. So, what a journey that you've been on to get from starting there, and what a marketing ploy back in the day with the white pages. So, tell me a little bit more about how you went from that first job to where you are today with having your own business in consulting. ROBBIE: Yeah, I wasn't even aware that I was jumping into the sort of civic tech space and public interest technology because the job I ended up with was working for New York State in the Department of Social Services. And welfare is federally funded and distributed to states and then states to localities. And New York City and New York State have a weird parasymbiotic relationship because over 50% of the welfare in New York State goes to the five boroughs in New York City. So, so much of my job was supporting the welfare system within the city, which was run by the human resources administration. So, that just led to this cascade of me, like, getting invested in supporting that, and then eventually jumping over to the other side where I worked for the City of New York. And at that point, I ended up becoming sort of a technology project manager and almost a tech liaison between the city and state. And I was out in the welfare centers, helping get the job centers up to a new application called the Paperless Office System, which was a client-server app that was a wrapper around welfare. All of that ended up leading to me finally making it to the network operation center for the City of New York, where I started replacing expensive solutions like HP OpenView with open-source solutions like Nagios and another open-source solution that provided an interface. And it really opened my eyes to the idea of open source. And I had really paid attention to a lot of open-source operating systems. So, I was kind of just a general tech nerd. And eventually, I started building websites, and that led me to the Drupal community in New York City, which was sort of this cascade that led me to communities. And I think that's sort of a through line for my entire career is I don't really think I ever had a plan. I think my entire career has been this sort of a lucky happenstance of being prepared when an opportunity arose and sometimes being in the right place because of my connections and community. VICTORIA: That's interesting about being involved with the people around you and seeing what problems are out there to solve and letting that lead you to where your interests lie. And then, following that, naturally led you to, like, this really long career and these really interesting, big projects and problems that you get to solve. ROBBIE: Yeah. And I think one interesting aspect is like, I feel I spent a lot of time worried about what I was going to do and where I was going to do it. I don't have a bachelor's degree. I don't have an advanced degree. I have a high school diploma and a couple of years in college. Well, 137 credits, not the right 125 or 124 to have a bachelor's degree. I have enough credits for a couple of minors though, definitely Greek art history, I think mathematics, maybe one more. I just never got it together and actually got my degree. But that was so interesting because it was limiting to what jobs I could find. So, I was in the tech space as an IT person and specifically doing networking. So, I was running the network operation center. I helped, like, create a whole process for how we track tickets, and how we created tickets, and how things were moved along. And, in the process, I started building websites for family and friends. And I built a website for our network operation center, so that way we could have photos to go with our diagrams of the network. So that way, when we were troubleshooting remotely, we could actually pull up images and say, "The cable that's in port six goes off to the router. I think that port is dead. Can we move it to the port two to its right, and I'll activate it?" And that made a really interesting solution for something we weren't even aware we had, which was lack of visibility. So many of the people in the fields were newer or were trying to figure it out. And some of us had really deep knowledge of what was going on in those network rooms and hubs. It led me to this solution of like, well, why don't we just start documenting it and making it easier for us to help when they're in the field? That led me to, like, the Drupal community because I started building sites in the Drupal CMS. And I went to, like, my first Drupal meetup in 2007, and there was, like, five of us around the table. That led to eventually me working for Sony Music and all these other things. But the year before I found my way to the Drupal community, I probably sent out, like, 400 resumes for jobs in the tech space, didn't really get any callbacks. And then, I met the community, and I started attending events, and then eventually, I started organizing events. And then, Sony I interviewed and talked to them a couple of times. And then, a friend of mine became the boss. And she contacted me and was like, "Hey, are you in the market?" And I was like, "I don't know. Why? What's up?" And she's like, "I became Doug." And I was like, "What?" And she was like, "I'm now replacing Doug at Sony. I'm running the team." And I was like, "Yeah, I'm happy to talk." And that was the big transition in my career from IT to sort of development and to delivery, right? Like, when it comes right down to it, is I became the manager of interactive media at Sony Music, which was really a job I landed because I was connected to the community, and running events, and getting to know everyone. VICTORIA: Yeah. And I think it's really cool that you had this exposure early on to what you called civic tech, which we'll get into a little bit, and then you went from the community into a commercial technology space and really getting into engineering with Drupal. ROBBIE: Yeah, it was an interesting transition because what they needed at Sony was sort of somebody who could ride the line between systems engineer, database administrator, and Drupal engineer, and also probably pre-DevOps DevOps person. So, I was responsible for all deployments and all tickets that came in. I was sort of both the technical arm of the help desk. When I joined, there was 24 websites on the Drupal platform, and when I left, there was over 200. And we upgraded it from Drupal 5 to Drupal 6 to Drupal 7 while I was there. So, I was heavily involved in all of those updates, and all those upgrades, and all of the deployments of all the new themes, and all the changes to all these sites. So, what was great was they, I believe, if I understand it correctly, they actually created a role for me out of, like, two or three jobs because they needed a me, and they didn't have a role that existed. So, all of a sudden, they made a manager of interactive media role. And I was able to work there for two years, sort of being what I jokingly say, like, a digital janitor. I used to say that I had, like, an eight-bit key ring in a push broom. And I was always mad at your kids for trying to break my stuff. VICTORIA: [laughs] That's so good. A digital service janitor [laughs]? The connection for me between that and where I met you in the U.S. digital service space [laughs] I feel like there's a lot of parallels between that and where your career evolved later on in life. ROBBIE: Yeah. What's amazing is I did all this early work in my career in civic tech and didn't realize it was civic tech at the time. I just realized what I was doing was providing this huge impact and was value. You know, I spent a couple of years in the welfare centers, and I used to say all the time that the two hardest jobs in the welfare center are the person applying for welfare and the person deciding whether or not that person gets welfare. So, being a technologist and trying to help make that as simple as possible or easier and smooth the edges off of that process was really important. And it really taught me how important technology is to delivering service. And I really never thought about it before. And then, when I was working for Phase2 technologies, I was a director of Digital Services. And I read in a blog post, I believe that was written by Mikey Dickerson, who was the original administrator for USDS, and he talked about HealthCare.gov. And he walked in the door, and he said, "How do you know HealthCare.gov is down?" And I think there was some allusion to the fact that we were like, we turn on the television and if they're yelling at us, we know it's down. And Mikey was like, "We know how to monitor things." So, like, if you don't know Mikey Dickerson, he's the person who sort of created the web application hierarchy of needs in Google. He was an SRE. And his pyramid, like Maslow's hierarchy of needs, was all over Google when I was there. I was so impressed with the idea that, like, we aren't talking about how do we solve this problem? We're talking about knowing when there's a problem. And then, if we know there's a problem, we can put some messaging around that. We can say, like, "We're aware," right? Like if the president calls the secretary, the secretary can say, "We know it's down. We're working on it," which is building up political capital. It's a really amazing process that I kept reading this blog post, and I was like, God, that's how I would approach it. And then, I was like, wow, I wonder if I could use my skills to help America, and very shortly submitted an application and was like, well, we'll see what happens. And about six months later, I walked in the door at the VA and was the eighth employee of the Digital Service team at the VA. That was a franchise team of the USDS model. VICTORIA: And can you say a little bit more about what is the U.S. Digital Service and expand upon your early experience there? ROBBIE: Yeah. So, the United States Digital Service was created after HealthCare.gov had its issues. Todd Park had convinced President Obama to reach out to get support from the private industry. And the few of the people who were there, Todd convinced to stick around and start creating a team that could support if there was this kind of issue in the future. I believe the team that was there on the ground was Mikey Dickerson, Erie Meyer, Haley Van Dyck, and Todd. And there was a few other people who came back or were very close at the beginning, including the current administrator of USDS. She has been around a long time and really helped with HealthCare.gov. It's amazing that Mina is back in government. We're very lucky to have her. But what came out of that was what if we were able to stand up a team that was here in case agencies needed support or could vet solutions before these types of problems could exist? So, USDS was what they called the startup inside the White House that was created during the 2014 administration of President Obama. The team started that year, and I joined in May of 2016. So, I would be, like, sort of the beginning of the second team of the VA U.S. Digital Service team. So, USDS supported this idea of tours of duty, where you're a schedule A employee, which meant you were a full-time government employee, but you were term-limited. You could do up to two years of duty and work, and then you could theoretically stick around and do two more years. That was how these roles were envisioned. I think there's lots of reasons why that was the case. But what's nice is it meant that you would come in with fresh eyes and would never become part of the entrenched IT ecosystem. There are people that transition from USDS into government, and I think that's a huge value prop nowadays. It's something that I don't know they were thinking about when the original United States Digital Service was stood up, but it was hugely impactful. Like, I was part of the team at the VA that helped digitize the first form on vets.gov and all the work that was done. When the VA team started, there was a team that was helping with veteran benefits, and they worked on the appeals process for veteran benefits. And I joined. And there was a team that was...eventually, it became dubbed the veteran-facing tools team. And we worked on vets.gov, which was a new front door to expose and let veterans interact with the VA digitally. And over time, all the work that went into the tools and the solutions that were built there, everything was user-researched. And all of that work eventually got brought into VA.gov in what they called a brand merger. So, we took, like, the sixth most trafficked front door of the VA and took all the modern solutioning that that was and brought it into VA.gov, the main front door. So, all of a sudden, there was an identity, a login provided on VA.gov for the first time. So big, impactful work that many people were a part of and is still ongoing today. Surprisingly, so much of this work has now fallen under OCTO, which is the Office of the CTO in the VA. And the CTO is Charles Worthington, who was a USDSer who's the epitome of a person who goes where the work is. Charles was a Presidential Innovation Fellow who helped out in the times of HealthCare.gov and, joined USDS and did anything and everything that was necessary. He interviewed engineers. He was a product person. Charles is one of the most unique technologists and civic tech people I've ever met in my life. But Charles, at the end of the Obama administration and in this transition, realized that the VA was in need of someone to fill the CTO role. So, he came over to become the interim CTO because one of the values of USDS is to go where the work is. And he realized, with the transition, that Marina Nitze, who was the CTO who was transitioning out, there was going to be a need for continuity. So, he came in to provide that continuity and eventually became the full-time CTO and has been there ever since. So, he has helped shape the vision of what the VA is working towards digitally and is now...he was just named the Chief AI Officer for the agency. Charles is a great person. He has successfully, you know, shepherded the work that was being done early by some of us into what is now becoming a sort of enterprise-wide solution, and it's really impressive. VICTORIA: I appreciate you sharing that. And, you know, I think there's a perception about working for public service or for government, state or federal agencies, that they are bureaucratic, difficult to work with, very slow. And I think that the USDS was a great example of trying to really create a massive change. And there's been this ripple effect of how the government acquires products and services to support public needs, right? ROBBIE: Yeah, I would say there's a couple of arms of the government that were sort of modernization approaches, so you have the Presidential Innovation Fellows, which are the equivalent of, like, entrepreneurs and residents in government. And they run out of...I think they're out of the TTS, the Technology Transformation Service over at GSA, which is the General Services Administration. But the PIFs are this really interesting group of people that get a chance to go in and try to dig in and use their entrepreneurial mindset and approach to try to solve problems in government. And a lot of PIFS work in offices. Like, Charles' early team when he first became the CTO included a lot of Presidential Innovation Fellows. It was basically like, "Hey, the VA could use some support," and these people were available and were able to be convinced to come and do this work. And then, you have the Presidential Management Fellows, which I think is a little bit more on the administration side. And then, we have 18F and USDS. The United States Digital Service is a funded agency with an OMB. And we were created as a way to provide the government with support either by detailing people over or dropping in when there was a problem. And then, 18F is an organization that is named because the offices of GSA and TTS (Technology Transformation Service), where it's housed, are on the corner of 18th Street and F in DC. And 18F is sort of like having a technology or a digital agency for hire within the government. So, they are full-time employees of the government, sort of like USDS, except government agencies can procure the support of that 18F team, just like they would procure the support of your company. And it was a really interesting play. They are fully cost-recoupable subcomponent of TTS, which means they have to basically make back all the money that they spend, whereas USDS is different. It's congressionally funded for what it does. But they're all similar sibling organizations that are all trying to change how government works or to bring a more modern idea or parlance into the government. I used to say to people all the time that at USDS, you know, we would set a broken bone say, and then we would come back around and say, like, "Hey, does your arm hurt anymore?" The idea being like, no. Be like, "Cool, cool. Maybe you should go to the gym, and you should eat better." And that would be, like, procurement change. That would be, like, changing for the long term. So, all the work I was doing was building political capital so we could do better work in changing how procurement was done and then changing how the government delivered these things. So, what was awesome was, like, we used to have these fights at USDS about whether or not we were a culture change or we were firefighters. And I think the reality is once we're involved, culture changes happen. The bigger question is, are we going to be there for the long haul, or are we only there for a shorter period of time? And I think there are reasons why USDS teams had both plays. And I think it really is just two different plays for the same outcome. VICTORIA: Yeah, that makes sense. And to pivot a little bit, I think, you know, our audience, we have clients and listeners who are founders of products that are aimed at making these, like, public service needs, or to give some examples, like, maybe they're trying to track Congressional voting patterns or contact information for different state representatives, and they're trying to navigate this space [laughs]. So, maybe you can give some advice for founders interested in selling their products to government agencies. What can they do to make it more appealing and less painful for themselves? ROBBIE: I wouldn't consider myself a procurement expert, but at USDS, the procurement team called themselves the [SP] procurementati. And I was a secret member of the procurementati. I often was the engineer they would call to evaluate statements of work or sometimes be on technology evaluation panels. And it was fun to be a part of that. Things that most companies don't realize is government agencies will put out things like request for information or sources sought in the government space. And this is a way for industry to influence how government tries to solve problems. If you are trying to go after government work and you're only responding to an RFP, you're probably behind in your influence that you could have on the type of work. So, you'll see if a procurement seems to be, like, specifically focused on an approach, or a technology, or a framework, it's probably because some companies have come through and said, "I think this would probably solve your problem," and they gave examples. So, that's one way to be more connected to what's going on is to follow those types of requests. Another is to follow the money. My wife is this amazing woman who helped write The Data Act and get it passed through government. And The Data Act is the Data and Transparency Act. And that led to her heading over to treasury and leading up a team that built USAspending.gov. So, there is a website that tracks every dollar, with some exceptions, of the funding that comes out of Congress every year. And what's great is you can track it down to where it's spent, and how it's spent, and things like that. For education purposes, I think that is a really good thing that business and growth people can focus on is try to see and target where competitors or where solutions that you've looked at have gone in the past. It's just a good set of data for you to take a look at. The other piece is if you're creating a solution that is a delivery or a deliverable, like a SaaS solution, in order for something to be utilized in the government, it probably needs to be FedRAMP-approved, which is a process by which security approvals have been given so that government agencies have the green light to utilize your solution. So, there's tons of documentation out there about FedRAMP and the FedRAMP approval process. But that is one of those things that becomes a very big stopping point for product companies that are trying to work in the government. The easiest way to work your way through that is to read up on it a bunch, but also find an agency that was probably willing to sponsor you getting FedRAMP approval. Most companies start working with a government agency, get an exemption for them to utilize your product, and then you get to shape what that FedRAMP process looks like. You start applying for it, and then you have to have some sort of person who's helping shepherd it for you internally in the government and accepting any issues that come along in the process. So, I guess FedRAMP approval is one that's a little complicated but would be worth looking into if you were planning on delivering a product in government. VICTORIA: Right. And does that apply to state governments as well? ROBBIE: So, lots of state-related and city and locality-related governments will actually adopt federal solutions or federal paradigms. So, I think in the state of California, I think FedRAMP as one of the guiding principles for accepting work into the state of California, so it's not consistent. There's not a one-to-one that every state, or every city, or every locality will pull this in. But if you are already approved to be a federal contractor, or a federal business, or a federal product, it's probably going to be easier to make your way into the local spaces also. VICTORIA: Right. And as you said, there's plenty of resources, and tools, and everything to help you go along that journey if that's the group you're going for [laughs]. Mid-Roll Ad: When starting a new project, we understand that you want to make the right choices in technology, features, and investment but that you don't have all year to do extended research. In just a few weeks, thoughtbot's Discovery Sprints deliver a user-centered product journey, a clickable prototype or Proof of Concept, and key market insights from focused user research. We'll help you to identify the primary user flow, decide which framework should be used to bring it to life, and set a firm estimate on future development efforts. Maximize impact and minimize risk with a validated roadmap for your new product. Get started at: tbot.io/sprint. VICTORIA: So, kind of bringing it back to you, like, you're saying you want those partnerships within the government. You want someone advocating for you or for your product or your service. Drawing that back to what you said earlier about community, like, how do you form a community with this group of people who are in the state, or federal government, or civic tech spaces? ROBBIE: Yeah, I think it's an interesting problem because so much of it feels impenetrable from the outside. Most people don't even know where to start. There are organizations out there that are pretty good community connections, an example I would give is ACT-IAC. It is a public-private partnership where people from within the government, experts in their fields, and people in the private industry who are experts in their fields will be together on community boards and engaging in panels. And so, it's a really nice way to start connecting those dots. I have no direct affiliation with ACT-IAC. But if they'd like to give me my own account, that would be great. But it is one of those organizations I've seen be successful for people trying to find their way into a community that is a little harder to find. I think, also, so much of the community engagement happens at conferences and around...so, like, if you're in the healthcare space, this last month, you've had multiple conferences that I think were really great for people to get to know one another, you know, an example is ViVE. It just happened out in LA, which is a little more on the private sector health space, but still, government agencies were there. I know that the Department of Veterans Affairs had people there and were on panels. And then, HIMSS is another conference that takes place, and that just took place down in Miami. And in Miami, HIMSS happened and a whole bunch of other social community events took place. So, I'm close with a thing called the Digital Services Coalition, which is 47 companies that all try to deliver good government based on the Digital Services Playbook that was created by USDS that lives at playbook.cio.gov and the way that they try to accomplish this work. And that organization, while they were in Miami, hosted a happy hour. So, there's a lot of connections that can be made once you start seeing the players and getting to know who's around. So, it's a little bit about trying to find your way to that first event, and I think that will really open up everything for you. Within a week or two, I was at an International Women's Day event at MetroStar, which is a really great company that I've gotten a chance to spend some time with. And then, I was at an event for the Digital Services Coalition talking about open source in government. So, there's a lot of stuff out there for you to be a part of that isn't super cost-prohibitive and also doesn't take a lot once you start to open the door. You know, once you peek around that corner and you find some people, there's a lot more to be done. VICTORIA: Yeah. And you touched on something at the end there that wants me to bring up some of the advantages you can have being a small business, a minority-owned business, or woman-owned business, or veteran-owned business, so thinking about how you can form those connections, especially if you have one of those socio and economic set-asides that you might want to consider if they're looking to work with the government as well. ROBBIE: Yeah. Those socioeconomic set-asides include small businesses, woman-owned small business. I think it's Native and Alaskan 8(a), which is historically underrepresented and service-disabled veteran-owned. So, there are also sub-communities of associations, like there's the Digital WOSB, the digital Women-Owned Small Business alliance that was founded by Jess Morris from Pluribus Digital, and a bunch of other companies in the Digital Services Coalition. I believe she's the president of the Digital WOSB right now. That is a sub-community of women-owned small businesses that are trying to connect and create a community that they can support one another. And that's just one example of the type of connection you can make through those types of socioeconomic set-asides. But once you have those official socioeconomic set-asides, it will allow you to get specific contracts engagements in the government that are not allowed or available for others. So, the government procurement process will have some amount of these specific socioeconomic set-asides that need to be hit. Like, 8% of all procurements need to go to this and 10% of all procurements need to go to this. So, I think the VA is probably one of the most effective at hitting any of the socioeconomic set-asides, specifically related to service-disabled veteran-owned small businesses. So, if you happen to be a person of color and you found a business and you are female presenting, right? You may have 8(a) woman-owned small business. If you also happen to be a veteran and you're service-disabled, all of those things stack. You don't just get to have one of them. And they can be really effective in helping a business get a leg up and starting out and trying to help even the playing field for those communities. VICTORIA: Yeah. What I really appreciated about my experience working with Pluribus Digital, and you, and people who had had that experience in the U.S. Digital Services, that there is this community and desire to help each other out and that you can have access to people who know how to move your product forward, get you the connections that you need to be competitive, and to go after the work. So, I love encouraging people to consider civic tech options. And maybe even say more about just how impactful some of it can be. And what kind of missions are you solving in these spaces? ROBBIE: Yeah, I often try to remind people, especially those who are heading towards or considering civic tech, there are very few places in this world that you can work on something that can impact millions of people. Sure, I was lucky enough. I have tons of privilege. I worked at a lot of wacky places that have given me the access to do the type of work that I think is impactful, but very little has the kind of impact. Like, when I was interviewed by Marina Nitze as, my last interview when I joined USDS, she sent me an email at the end of it and said like, "Everything was great. I look forward to working with you. And remember, every time you commit code into our GitHub, you'll be helping 8 million veterans." And then, she cc'd Todd Park. And Todd was the CTO of the U.S., and he responded back within a minute. Todd is one of the most busy people. It was amazing to me how fast he responded. But he was like, "Lemme tell you, as somebody who can talk on behalf of our president, our country needs you." And those kinds of things they're hard to comprehend. And then, I joined the Digital Service team at the VA. And one of the first things that I got to support was the 10-10EZ. It's the healthcare application for veterans. And before I got there, it was a hosted PDF that we were trying to replace. And the team had been working for months to try to build a new, modern solution. What it was is it was, like, less than six submissions were happening a day because it only worked in Adobe Acrobat, I think it was 6.5 and below, and Internet Explorer 8.5 and below. And if you think about the people that could submit utilizing that limited set of technologies, it was slowly becoming homeless veterans who were using library computers that had not been upgraded. So, there was a diminishing amount of value that it was providing. And then, on top of it, it was sort of lying to veterans. If the version of the Adobe Acrobat was out of date, or wrong, or too new, it would tell them to upgrade their browser. So, like, it was effectively not providing any value over time. We were able to create a new version of that and that was already well on its way when I joined, but we were able to get it out the door. And it was a React frontend using a Node backend to talk to that SOAP API endpoint. Within the first week, we went from 6 submissions a day to 60 submissions a day. It's a joke, right? We were all 10x developers. We were like, "Look at us. We're killing it." But about three years later, Matt Cutts came to a staff meeting of USDS, and he was the second administrator of the USDS. And he brought the cake that had the actual 10-10EZ form on it, and it said, "500,000." And he had checked with the analytics team, and there were over 500,000 submissions of that form, which means there are 500,000 possible veterans that now may or may not have access to healthcare benefits. Those are big problems. All of that was done by changing out one form. It opened up the world. It opened up to a group of veterans that no one else was able to do. They would have had to go into a veteran's office, and they would have had to fill it out in paper. And some veterans just don't have the ability to do that, or don't have an address, or don't have a...so, there are so many reasons why having a digital form that worked for veterans was so important. But this one form that we digitized and we helped make modern has been submitted so many times and has helped so many veterans and their families. And that's just one example. That's just one form that we helped digitize. But now the team, I mean, I'm back in the VA ecosystem. There's, like, 2,500 people in the general channel in the office of the CTO Slack organization. That's amazing. There's people there that are working all day, every day, trying to solve the same problems that I was trying to solve when I got here. And there's so much work being done to help veterans. But that's just one example, right? Like, at USDS, I know that the digital filing for the free version of your tax form, the IRS e-file Direct, just went live. That was something that USDS had been working on for a very long time behind the scenes. And that's going to impact everybody who submits their taxes. These are the kind of problems that you get to work on or the scope of some of the problems if you work in these types of organizations, and that's really powerful. It's the thing that keeps drawing me back. I'm back supporting the VA again through some contracts in my business. But it's funny, like, I was working for another agency. I was over working at DHS on an asylum project. And a friend of mine kept telling people to tell me, "Man, veterans need you. If only there was another one of you to help us over here, that would be great." And eventually, it led to me being like, well, veterans need me. I'm going to go back to the VA. And that was my second tour at USDS at the Department of Veteran Affairs. And now I'm back there again. So, it's a very impactful place to work. There's tons of value you can provide to veterans. And, to me, it's the kind of work that keeps bringing me back. I didn't realize just how much I was a, like, impact junkie until I joined USDS, and then it really came to a head. I cannot believe how much work I've gotten to be a part of that has affected and supported those who get benefits and services from the federal government. VICTORIA: [inaudible 33:47] impact junkie. That's funny. But yeah, no, thank you for sharing that. That's really interesting. Let me see if you could go back in time to when you first started in this journey; if you could give yourself any advice, what would you say? ROBBIE: Yeah, I think I spent so much time being nervous about not having my degree that I was worried it was going to hinder me forever. And it's pretty amazing the career I've been able to thread together, right? Like, you know, I've hit on a few of them already. But, like, I started with a small web hosting company, and then New York State in the Department of Social Services, then New York City in the Human Resources Administration, Sony Music, Zagat Survey, Google, Johnson & Johnson, IDT telecommunications, Phase2 technologies, where I got to work on an awful lot of problems in lots of awesome places like NBA.com, and Major League Soccer, and Bassmaster. And then, the United States Digital Service where I got to work on things supporting the Department of Veterans Affairs and the Department of Homeland Security over at ADA.gov in DOJ. I helped them out. And I worked over at USDA helping get Farmers.gov off the ground. So, everything on my left leg, tattoo-wise, is something that changed my life from my perspective. And I have a Drupal tattoo on the back of my leg. I have a DrupalCon. So, anytime somebody said "Drupal" anywhere near a USDS person, I would magically appear because they would just be like, "Oh, Robbie has that Drupal tattoo." So, I got to work on a lot of dot govs that eventually landed or were being built in Drupal. So, I got to support a lot of work. And it meant that I got to, like, float around in government and do a lot of things that others didn't get to do. When CISA stood up, which is the office of security inside of DHS, it's one of the newest sub-communities or subcomponents, they built DHS SchoolSafety.gov, which is a cross-MOU'd site. And I got to sit in and help at the beginning of that because of my Drupal background. But it was really fun to be the person who helped them work with the vendors and make sure that they understood what they were trying to accomplish and be a sort of voice of reason in the room. So, I did all of that work, and then after that, I went and worked at Pluribus Digital, where I got a chance to work side by side with you. And then, that led to other things, like, I was able to apply and become the director of Digital Services and software engineering for my local county. So, I worked for Prince William County, where I bought a house during the pandemic. And then, after that contract ended, I had already started my own business. So, that's led to me having multiple individual contracts with companies and so many people. I've gotten to work on so many different things. And I feel very lucky. If I could go back and tell myself one thing, it's just, take a breath. Everything's going to be okay. And focus on the things that matter. Focus on the things that are going to help you. Focus on community. Focus on delivering value. Everything else will work itself out. You know, I joke all the time that I'm really good at providing impact. If you can measure my life in impact and value, I would be a very rich man. If you can measure it in money, I'm doing all right, but I'm never going to be yacht Robbie, you know, but I'm going to do okay. VICTORIA: Oh my god, yacht Robbie. That's great. So, just to recap, everything's going to be okay. You never know where it's going to take you. And don't be limited by the things that you think, you know, make you not enough. Like, there's a lot of things that you can do out there. I really like that advice. ROBBIE: And I think one last piece is, like, community matters, if you are a part of communities and you do it genuinely, how much that will impact your career. I gave a talk from Drupal NYC to the White House and beyond. And I talked through my entire resume and how everything changed when I started doing community engagement. When I went to the Drupal community in New York City and how that led to Sony, and that led to Zagat, which led to me getting acquired by Google, like, these things all cascaded. And then, when I moved to the DMV, I was able to join here and continue supporting communities, which allowed me to bring people into the local civic tech community from the local DC tech community. So, so many of the best USDS engineers, and designers, and product people I was able to help influence to come to government were people I met in the community or the communities I helped support. You know, I was an early revivalist of Alexandria Code and Coffee. It was a community that was started and then wavered. And then, Sean McBeth reached out to the community and said, "Do we want to help and support getting it off the ground again?" And I immediately said, "Yes." And then, that led to my friends at BLACK CODE COLLECTIVE wanting to create a community where they could feel safe and connected and create a community of their own. And then DC Code & Coffee started. And from there, Baltimore Code & Coffee kicked off. And it's just really nice that, like, it doesn't matter where I've been. All these things keep coming back to be a part of community and help support others. And you will be surprised at how much you get back in return. I wouldn't be the person I am today in my community. I wouldn't have my career if it wasn't for the people who started and helped shepherd me when I was starting out. And I feel like I've been trying to do the same for people for a really long time. VICTORIA: I love that. That's what I say, too, when people ask me for advice on careers and how to grow. And my biggest piece is always to go out and meet people. And go to your community, like, look and see what's happening. Like, find people you like hanging out with and learning from. And just that should be the majority of your time probably if you're trying to figure out where to go with your career or even just, like, expand as a person sometimes [laughs]. Robbie, I was going to ask; you mentioned that you had bought a house in Virginia. One of my other warmup questions was going to be, what's your favorite thing to put on the grill? ROBBIE: My house in Virginia definitely gets a lot of use, especially in the spring and the fall. I'm a big fan of team no extreme when it comes to temperature. But during those time periods, my grill is often fired up. My favorite is probably to make skirt steak on the grill. I'm a huge fan of tacos, especially made out of skirt steak. I'm in all day. That's one of my favorites. I also love to smoke. I have a smoker because I'm a caricature-esque suburban dude. I'm going to live into all of the possible things I could have. But I've had a smoker for a long time, and I love making sort of poor man's burnt ends. It's one of my favorite things to make. But you got to have some time. That's the kind of thing that takes, you know, 14 hours or 16 hours, but it's really fun to take advantage of it. A quick thing I love to make is actually smoked salmon. It takes longer to brine it than it usually does to smoke it. But it is one of the nicest things I've made on my smoker, you know, fresh pesto on a piece of salmon is pretty awesome, or everything bagel. Everything with the bagel seasoning is a pretty fun way to smoke some salmon. VICTORIA: Wow, that sounds so good. I'm going to have to stop in next time I'm in Virginia and get some [laughs] and hang out. Do you have any questions for me? ROBBIE: I'm excited to see where you've gone and how you've gotten here. I think this is such a cool job for you. Knowing who you are as a person and seeing you land in a company like this is really exciting. And I think you getting to be a part of this podcast, which we were joking about earlier, is I've been listening to probably since it started. I've been a big fan for a long time. So, it's cool to be here on this podcast. But it's also cool that my friend is a part of this and gets to be a part of this legacy. I'm really excited to see where you go over time. I know my career has been changing, right? I worked in government. Before that, I did all kinds of other stuff. Nowadays I have my own business where I often joke I have sort of, like, three things I offer, which is, like, consigliere services. Wouldn't it be nice to have a Robbie on your executive team without having to pay them an executive salary? You know, another one is like, you know, strategy and mentoring, but these are all things I know you do also, which I think is cool. But I've been working on contracts where I support companies trying to figure out how they modernize, or how their CTO can be more hands-off keyboard, or how their new director of business development can be more of a technical leader and taking on their first direct reports. So, I just enjoy all those aspects, and I just think it's something that I've watched you do in the company where we worked together. And it's always fun to see what you're working on and getting a chance to catch up with you. I feel like you're one of those people that does a really great job of staying connected. Every once in a while, I'll get a random text message like, "Hey, how you doing?" It always makes me smile. I'm like, Victoria is a really good connector, and I feel like I am, but you're even better at it on the being proactive side. That's how this all came about, right? We caught up, and you were like, "Why don't you come on the podcast?" So, that's really exciting. VICTORIA: Well, thank you, Robbie. Yeah, I think that's one of the great things about community is you meet people. You're like, "Oh, you're really cool. And you're doing cool stuff all the time. Like, how can I support you in your journey [laughs]? Like, what's up?" Yeah, for me, it was hard to actually leave DC. I didn't, you know, really think about the impact of leaving behind my tech community, like, that network of people. It was pretty emotional for me, actually, especially when we finally, like, stopped doing the digital version [laughs]. And I, like, kind of gave up managing it from California, which was kind of funny anyways [laughs]. Yeah, so no, I'm grateful that we stayed in touch and that you made time to be here with us today. Is there anything else that you would like to promote? ROBBIE: You know, just to remind you, you've done a great job of transitioning into where you are today, but anybody can do that, right? Like, before I moved to the DC area, I was in New York, and I was helping to organize JavaScript events. And I started looking at the DC area before I moved down here. And I found the DC Tech Community. And I found the Node School DC GitHub organization and reached out to the person who had ownership of it and said I wanted to help and support. I looked at this the other day. I think I moved on May 8th, and then, like, May 11th, when I walked in the door, somebody was like, "Are you new?" And I was like, "Yeah, I just moved here." And they were like, "Oh, from where?" And I was like, "New York." And they were like, "Are you that guy who's been bugging Josh about running Node school events?" I was like, "Yeah." And like, they were planning an unconference at the end of the month. And they were like, "Would you like to run a Node school at that unconference?" Like, 27 days later. So, it was amazing that, like, I immediately, like, fell from the New York Community where I was super connected, but I went out of my way to try to, like, see what the community looked like before I got there. And I was lucky enough to find the right people, and immediately I joked...I think I wrote a blog post that said like, "I found my new friends. By, like, going from one community to another, gave a person who was in his 40s a chance to meet new people very quickly." And it was pretty amazing, and I felt very lucky. But I did spend a little bit of energy and capital to try to figure it out because I knew it was going to be important to me. So, I think you've done a really good job. You've helped launch and relaunch things that were going on in San Diego and becoming a part of this connection to more people. I think you and I have a very similar spirit, which is like, let's find a way to connect with humans, and we do it pretty effectively. VICTORIA: Well, thank you. That really boosts my confidence, Robbie [laughs]. Sometimes, you show up to an event you've never been to before by yourself, and it's like a deer in headlights kind of moment. Like, oh God, what have I done [laughs]? ROBBIE: Oh, and the last thing I need to mention is I also have a podcast. I have my podcast about film. It's called Geek on Film. I used to record it with my friend, Jon. He's a little busy right now. But I used to pitch it as a conversation show about the current films that were going on. Now, it's one lone geek's ramblings about what he just saw. It's a great podcast for me because it gives me an opportunity to think a little more critically about film, which is one of the things that I probably have almost enough credits to get a minor in. But I absolutely love cinema and film in general. And it's given me an opportunity to connect with a lot more people about this subject and also to scratch the itch of me being able to create something around a community and around a thing I really love. VICTORIA: That's super cool. Yeah. You're top of mind because I also like films. I'm like, what's Robbie up to? Like, what's the recommendations, you know [laughs]? Do you have a top film recommendation from the Oscars? Is that too big of a question? ROBBIE: So, the one I will say that didn't get enough spotlight shined on it was Nimona. So, I'm a huge fan of the Spider-Man movies. I think Spider-Man Into the Spider-Verse and Across the Spider-Verse are both masterpieces. But Nimona is an animated film that was picked up by Netflix, and it is amazing. I don't know that I laughed or cried or was more moved by a film last year. And I don't know that it gets enough credit for what it was. But it did get nominated for best-animated film, but I don't know that enough people paid attention to it. Like it may have gotten lost in the algorithm. So, if you get a chance, check out Nimona. It's one of those beautiful, little gems that, if you travel down its story, there's all these twists and turns. It was based on a webcomic that became a graphic novel. One of the production companies picked it up, and it wasn't going to see the light of day. And then, Netflix bought its distribution rights. There's going to be a great documentary someday about, like, Inside Nimona. But I think the movie itself is really charming and moving, and I was really impressed with it. So, that was the one that got me, like, just before the Oscars this year, where I was like, this is the little animated movie that could, in my opinion. It's so charming. VICTORIA: I will definitely have to check that out. Thank you for giving us that recommendation. ROBBIE: Totally. VICTORIA: Final question. I just wanted to see if you had anything to share about being an advisory board member for Gray and for Hutch Studio. Could you tell us a little bit more about that? ROBBIE: Yeah. So, Gray Digital was founded by a friend of mine. We met through United States Digital Service. And his organization...I had been supporting him for a while and just being behind the scenes, talking to him and talking through business-related issues. And it was really nice. He offered to make me an official advisory board member. It was a great acknowledgment, and I really felt moved. There's some great people that are supporting him and have supported him. They've done really great work. Gray is out there delivering digital services in this space. And I think I was really lucky to be a part of it and to support my friend, Randall. Hutch is different. Hutch is an organization that's kind of like if you think about it, it almost is a way to support entrepreneurs of color who are trying to make their way into the digital service delivery space. Being an advisory board member there has been really interesting because it's shaping how Hutch provides services and what their approach is to how to support these companies. But over the last year, I've convinced the person who's running it, Stephanie, with a couple of other people, to open the door up or crack the door so we could talk directly and support the individual companies. So, it's been really great to be a Hutch advisory member to help shape how Hutch is approaching things. But I've also been a part of, like, many interview processes. I've reviewed a lot of, like, [inaudible 48:01] who want to join the organization. And I've also created personal relationships with many of the people who are part of Hutch. And, you know, like, you know me personally, so you know I run a Day of the Dead party. We'll just party at my house every year. I have a huge amount of affection for Mexican culture and, in general, the approach of how to remember people who are a part of your life. So, this is, like, the perfect way for me to bring people together at my house is to say, like, "Hey, my dad was awesome. What about your family? Who are your people?" What's really nice is that has given me an opportunity to host people at my house. And I've had Hutch company owners at my house the last couple of years and the person who runs Hutch. So, it's a really great community that I look at that is trying to shape the next emergent companies that are helping deliver digital services across the government. And it's really fun to be early on in their career and help them grow. Again, it seems silly, but it's the thing I care a lot about. How do I connect with people and provide the most value that I can? And this is a way I can provide that value to companies that may also go off and provide that value. It's a little bit of an amplifier. So, I'm a huge fan of what we've been able to accomplish and being a part of it in any way, shape, or form. VICTORIA: Well, I think that's a really beautiful way to wrap it up. ROBBIE: Really glad to catch up with you and be a part of this amazing podcast. VICTORIA: Yeah, so much fun. Thank you again so much. It was great to be here with you today. You can subscribe to the show and find notes along with a complete transcript for this episode at giantrobots.fm. If you have questions or comments, email us at hosts@giantrobots.fm. You can find me on thoughtbotsocial@vguido. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Thanks for listening. See you next time. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at: referrals@thoughtbot.com with any questions.

Connie's motivational quote for today is by - Matt Cutts, “SEO is like a resume, you polish it, so you have your best foot forward.” As you can see from today's quote, our topic is SEO rankings.  I have asked my guest today to come back for a second time to discuss SEO since I am still working on leveraging SEO for my business because I still lack knowledge on this topic.    So, I am personally excited to hear my guest's thoughts about SEO generation, Google analytics, and how to leverage this unforeseen power behind my website.    YouTube: https://youtu.be/iAwA1axVq58   About Matt Diamante:  Matt founded HeyTony, a leading digital marketing agency. By 2023, under his guidance, HeyTony collaborated with industry titans like Canada's premier bank, Labatt, Anheuser Busch, Nivea, and Coppertone while also bolstering numerous small businesses. Passionate about work-life balance, Matt ensures HeyTony's services drive meaningful business growth, allowing clients to lead enriched lives.   How to Get in Touch With Matt Diamante:  Email: matt@heytony.ca Website:  http://heytony.ca/ Free Gift:  https://heytony.ca/understanding-seo-socials/  Previous EOC Show With ME:  https://podcasts.apple.com/us/podcast/enlightenment-of-change/id1313299091?i=1000633822291   Stalk me online! LinkTree: https://linktr.ee/conniewhitman Download Free Communication Style Assessment: https://whitmanassoc.com/csa/  All-Star Community:  https://changingthesalesgame.mykajabi.com/All-Star-Community Infinite List Community:  https://mneeley.ontraport.com/t?orid=12172&opid=53   Subscribe to the Changing the Sales Game Podcast on Webtalkradio.com of your favorite podcast streaming service or here on YouTube.  New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.

Episode 177 contains the notable Digital Marketing News and Updates from the week of Sep 4-8, 2023.1. Google August 2023 Core Update - Google has confirmed that the August 2023 core update, which began rolling out on August 22, 2023, has completed on Sept 7, 2023. This is the second core update of 2023, following the March 2023 core update.FYI: Core updates are major changes to Google's search algorithm that aim to improve the quality of search results. They are not focused on any particular kind of content or website, and they can affect rankings for a wide variety of websites. The early SEO industry chatter suggested this update was a fairly impactful update compared to previous core updates. The exact impact of the August 2023 core update is still unknown. Google stressed that pages impacted by core updates aren't necessarily flawed. According to Google, this update focused on improving Google's overall content assessment. As always, Google advised site owners to focus on quality content as a response to fluctuations in search rankings. Sites that are experiencing a dip should consider conducting an audit to understand which pages were most impacted and for what types of searches. Google also cautioned that improving your website content may not lead to an immediate change in rankings.2. Google Updates Helpful Content Guidelines: Self-Assess Your Content & Remove Unhelpful Content - Google recently updated its documentation on the helpful content system, designed to identify and demote low-quality content from search results. The updated documentation now states that website owners should self-assess their content to determine if it is helpful to visitors. If website owners find their content unhelpful, they are encouraged to remove it.Marie Haynes asked Danny Sullivan, the Google Search Liaison:"Google's documentation on the helpful content system talks about recovering by "removing unhelpful content" in order to get the unhelpful content classification removed. Any chance we could get more clarity on this? Do you mean: -remove parts of pages that contain large amounts of text readers will likely skip over? -remove entire pages that offer little original value? -perhaps both? Does a site need to remove unhelpful content published in the past in order to recover? Or could they focus on simply producing content that is helpful and original from this point onwards. Would that be enough?"Danny replied: "People should self-assess their content to understand if they believe it will be helpful to visitors. Keep content on pages or entire pages or whatever they believe is helpful. Get rid of things that aren't, if they're looking critically at them as a visitor."I know that Google does not provide specific guidance on what constitutes unhelpful content. However, the documentation does provide some general examples, such as content that is plagiarized, spammy, or irrelevant to the user's search intent.Website owners concerned about their content being labeled as unhelpful should carefully review their pages or enlist the help of a trusted third party. How do you all go about assessing if your content is helpful or not?3. Google Sites: Not Ideal for SEO - Google Sites is a free website builder that allows users to create and publish websites without coding knowledge. The Google site is a hosted website builder that's free and published under a sites.google.com domain, although one can opt to use an actual domain name. Now, Google's John Mueller shared additional details on Google Sites and SEO after someone asked him why Google did not index his Google site. Here is what John replied:"Taking a step back, websites created on Google Sites can and do get indexed in Google Search. However, the URLs used in Google Sites are hard to track since the public version can differ from the URL you see when logged in. To be blunt, while it's technically indexable, it's not ideal for SEO purposes and can be complex for tracking in Search Console. If SEO is your primary consideration, exploring other options and checking the pros and cons before committing might be worthwhile. For performance tracking in the Search Console, you could also use your domain name for the Google Sites content. Using your domain name makes it easier to migrate, should you choose, and allows you to verify ownership of the whole domain for Search Console. "P.S: The Google Sites service is popular with link spammers who create links on Google subdomains in a tactic called "Google Stacking." The idea behind Google Stacking is that spammers generate a page of links on Google Sheets, Google Docs, etc., and then interlink them all from a Google Sites. Google Stacking is based on the mistaken belief that there's "authority" and "trust" in Google subdomains that is transferred over to the spammer sites through links. Of course, that's wishful thinking. There's no such thing used by Google called "trust" or "authority" that gets transferred from one site to another through links.4. The Best Way to Do Paid Guest Posting (According to Google) - Whether paid or unpaid, guest posts are an old tactic. In 2014, Google's Matt Cutts wrote a blog post telling SEO practitioners to "put a fork in it," since guest blogging does not work anymore.The same year Google issued a series of penalties on guest blogging platforms. But these days, Google doesn't hand out penalties like it used to. Google stops the links from passing PageRank. That makes it hard to know whether the guest post is working. So people keep guest posting because the penalty feedback isn't there.During the September 2023 Google SEO Office Hours, an individual asked: "Most websites only offer the option to purchase a "guest post" (to gain a backlink) from them nowadays. Is this against Google's guidelines if I'm writing valuable content?"John Mueller answered: "It sounds like you're already on the right track.Yes, using guest posts for links is against our spam policies. In particular, it's important that these links are qualified in a way that signal that they don't affect search results.You can do this with the rel=nofollow or rel=sponsored attributes on links. It's fine to use advertising to promote your site, but the links should be blocked as mentioned."So, Paid Guest Posts with links are advertisements as far as Google is concerned. Failure to label advertisements is not only misleading to readers but may also violate laws that prohibit misleading advertisements. 

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We started this week with the news that Google's original search spokesperson, Matt Cutts, and his wife Lindsay, are the parents of twins! That leads us to talk about Twitter and the "What Could Go Wrong?", attitude that wants to convert X into everything or distill the workings of the Web into X. From there, we have a fairly serious talk about Google's Search Generative Experience (SGE), which will be newly improved with links. Should companies be open to allowing their content to be used to train AI and LLMs? Several of the top 1000 websites think not so we talk about the efficacy of blocking your content from LLMs. We round out the show with an index full of Google organic search news and SEO opinions and would like to giggle while reminding link-spammers that emailing Danny Sullivan will not likely produce a beneficial outcome.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

This podcast is a commentary and does not contain any copyrighted material of the reference source. We strongly recommend accessing/buying the reference source at the same time. ■Reference Source https://www.ted.com/talks/matt_cutts_what_happens_when_a_silicon_valley_technologist_works_for_the_government ■Post on this topic (You can get FREE learning materials!) https://englist.me/75-academic-words-reference-from-matt-cutts-what-happens-when-a-silicon-valley-technologist-works-for-the-government--ted-talk/ ■Youtube Video https://youtu.be/LQeldFBsKek (All Words) https://youtu.be/xY4nGXQ_uP0 (Advanced Words) https://youtu.be/e-QiXHTylCQ (Quick Look) ■Top Page for Further Materials https://englist.me/ ■SNS (Please follow!)

För att lyssna på den här serien och alla andra avsnitt i Naudio Dox - prenumerera på ThirdEar+. Gå in på www.thirdear.studio för att teckna din prenumeration. Som betalande prenumerant får du då även exklusiv tillgång till Spår, En mörk Historia och Skuggland. För 30 år sedan var internet okänt för de flesta. Idag är det som luft, en helt naturlig del av livet. Och i mittpunkten för den digitala revolutionen finns ett företag: Google.Det här är berättelsen om hur en avhandlingsidé blir världens mest använda sökmotor, och om hur ett företag som kämpar med lönsamheten utvecklas till ett multinationellt konglomerat med ett nästintill globalt monopol på sina tjänster. Men det också en berättelse om makt. Företaget som i början har "don't be evil" som motto, får med tiden allt mer kritik för att det registrerar varje förflyttning och varje tangentnedslag som användarna gör. Medverkande: Andreas Ekström, journalist och författare till "Google-koden"Röster som hörs i podden: Andreas Ekström, Sergey Brin, Larry Page, Ken Auletta, Brian McCullough, Matt Cutts, Craig Silverstein, Rajen Sheth och Paul Buchheit med flera.Producent: Therese UddenfeldtExekutiv producent: Tove Friman LefflerTekniker: Kristoffer Kronander Producerat av PodLit

1. YouTube #golivetogether Feature Update - YouTube has announced that it's opening up its ‘Go Live Together (#golivetogether)' option to more users from next week, which will provide more creative considerations for your live-streams in the app.Go Live Together enables you to invite another YouTube user to your stream, with the video then displayed in vertical split-screen, providing new engagement and interaction options during a YouTube live broadcast. That could open up new opportunities for brands to run live interviews or internal spotlight sessions on their YouTube channel, while also facilitating Q and A sessions and other options to build engagement among your YouTube community. Hosts will be able to rotate the guest on their live-stream, but only one guest at a time will be able to take part in the broadcast.YouTube will also allow pre-roll, mid-roll, and post-roll ads on Go Live Together streams, which will be attributed to the host channel of the broadcast. YouTube says that all channels with at least 50 subscribers will soon be able to launch Live Together streams, with the roll-out beginning next week – though YouTube does note that it may take a few weeks to become available to all users.2. Instagram Subscriptions - Launched as a limited test back in January, subscriptions on Instagram are now available to all eligible US creators. Subscriptions allow creators to offer exclusive content in exchange for a recurring monthly payment from their followers. To see if you're eligible for Instagram Subscriptions, open the Instagram app and go to your professional dashboard. If you're eligible, you'll see an option to set up subscriptions for your account. With this feature activated, you can start posting subscriber-only: Live Streams  Stories  Badges  Posts  Reels  Group chats  Broadcast channels You can promote subscriptions in your Instagram stories with a dedicated sticker. When users tap on the sticker, they're taken to the subscription page. In addition to exclusive content, subscribers also get a special badge next to their name when commenting on posts.3. Facebook Professional Profile Is Now Available To All Users - Facebook's professional profile mode is now available to users worldwide, allowing everyone to showcase their skills and abilities. Facebook's “Professional Mode” is a profile setting that removes the need to create a Facebook Page to get your content in front of a larger audience. Also, you can now earn money from your Reels, or by enabling ads before, during, and after longer videos. Lastly, you can allow your fans to increase their support for you with a monthly subscription and share subscriber-only content. To learn more about Professional profile, click here.4. New UET Tag Dashboard In Microsoft Clarity - Understanding both user behavior and customer journey is crucial for successful marketing. To empower you with richer insights in a seamless experience, Microsoft launched Microsoft Clarity offering insights for Microsoft Advertising on Oct 18, 2021.  In hindsight, this is something I should have covered in Episode#79 and now regret skipping over the launch announcement.Anyways, Microsoft Clarity helps you better understand post-click user behavior and engagement on your landing pages because it's powered by the Universal Event Tracking (UET) tag that you place across your website. Now there's also a new UET tag dashboard which can help you monitor tag data and fix any issues that arise. This is a one-stop shop for all things UET, including real-time insights into the data that gets sent via UET tags and troubleshooting action recommendations.5. Microsoft Rolls Out Import Tool For Google Ads Performance Max - To simplify duplicating your efforts across platforms when using Google Ad's Performance Max campaigns, Microsoft Advertising has rolled out an update in their Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns.  Currently they only support Performance Max campaigns that use a Merchant center and will import the campaigns as Smart Shopping Campaigns and Local Inventory Ads. They have also started a pilot solution for importing your other Performance Max campaigns that aren't using the Merchant Center, starting with an experience that will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA).Click here to learn more about on how to import your Performance Max campaigns in to Microsoft.6. Microsoft Ads Expands Availability Of ‘Similar Audiences' - If you're looking to expand your reach and find new potential customers, Similar Audiences automatically find new customers for you by looking for people who are similar to those in your remarketing lists. These audiences are generated automatically by Microsoft Advertising once you have a remarketing list in place. Similar Audiences can be used in the US and Canada, and the great news is that they're now generally available in more markets 7. Similar Audiences Is Going Away In Google Ads - Starting May 1, 2023, Google Ads will no longer generate similar audiences (also referred to as “similar segments”) for targeting and reporting. If you have active campaigns with similar segments, those will remain with your campaigns until August 1, 2023. After August 1, similar segments will be removed from all ad groups and campaigns. You'll continue to have access to historical reporting for similar segments from past campaigns. According to Google, In place of similar segments, different campaign types will offer different solutions to help you leverage your first-party data, reach the right audience, and improve campaign performance so that you can optimize directly for your business goals.If you have been using similar segments on Display, Discovery, or Video Action campaigns, and haven't yet turned on optimized targeting, you should turn on optimized targeting to reach additional relevant and expanded audiences and optimize for your conversion goals.If you have been using similar segments on Awareness and Reach video or Consideration video campaigns, you should include your first-party data segments in your ad groups, and turn on audience expansion to reach people similar to those in your first-party data.If you have been using similar segments on Search or Shopping campaigns and are not using Smart Bidding, you should use Smart Bidding with your campaigns. If you're using Smart Bidding already, or running Performance Max campaigns, you don't need to take any action, since Performance Max campaigns automatically leverage signals from your first-party data.8. Google Introduces New Search Labels For Coupons & Promos - According to a recent survey by Google, among Americans planning to shop for the holidays, 43% are planning to look for deals and sales more than last year. And Google is a central part of the shopping experience for US customers. On average, 60% say they've used Google properties for shopping in the past two days. To help searchers find the items they want at the best available prices, Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers.The promotion badge in search results on items that offer a discount using a coupon code, such as “15% off with coupon code HOLIDAYS.” Furthermore, a new coupon clipping feature lets searchers save promo codes for when they're ready to buy. This is similar to what Bing already has in-place for a while. A new deal comparison tool in Google search results makes it easier to view deals across retailers. For example, if you search for “women's puffer coat,” Google will display a side-by-side comparison of available deals in the SERPs.Lastly, Google's price insights feature is coming to search results to help shoppers make more informed buying decisions. Price insights allow you to see prices across merchants and whether the price is low or high based on historical values.If you are looking to tap into all the good things mentioned above then you need to make sure you are using structured data and Google Merchant Center. And don't forget you can always see how your deals are performing and review your business' promotions as well through Google Merchant Center. 9. Google: Search Console Verified Sites Do Not Get Crawled More - Google's John Mueller was asked if sites that are verified with Google Search Console get crawled more often or at a higher priority. The answer is no, "crawling is independent of Search Console," John said.Yes, you can use the URL Inspection tool to manually push URLs to be crawled faster but that is on a URL by URL basis and must be done mostly manually. Otherwise, just having a Search Console account won't lead to expedited crawling.10. Google: Don't Rely Only On Backlinks For Rankings - Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. And back in March 2016 during a Q&A session, Google's Andrey Lipattsev revealed that backlinks, content and RankBrain are the top three ranking signals in Google's search algorithm. Now Google's John Mueller says that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. Here is what he had to say when asked about backlinks:“Well, it's something where I imagine, over time, the weight on the links. At some point, will drop off a little bit as we can't figure out a little bit better how the content fits in within the context of the whole web. And to some extent, links will always be something that we care about because we have to find pages somehow. It's like how do you find a page on the web without some reference to it? But my guess is over time, it won't be such a big factor as sometimes it is today. I think already, that's something that's been changing quite a bit”This is a similar message to what Google's head of search spam, Matt Cutts, said in a 2014 video that backlinks, over time, will become a little less important.My advice is that focus on writing better content and do not just rely on backlinks or else you will be in for a big surprise down the road.11. Google: Header Fonts Size Is Irrelevant For SEO - Google's John Mueller was asked "would google deem huge heading font size as a sign of "overdoing it", thus lower quality?" He said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope. Another SEO myth busted.12. Google: Stop Focusing On Writing Content Solely Based On Search Volume - Google's John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. What John is saying is that if you are looking for content ideas and use base them on a list of keywords that show high search volume, then the content likely won't be good enough to rank well in Google Search. In short, write content that you can write something awesome about, and do not force your writing based on what people are searching for - especially if you don't know the topic super well.John added, "seeing a list like that as a target for content makes me worry that you're not going to get a lot out of your work, or that your work is going to be quite superficial." He said "I'd look for topics that match your expertise & passion. Where can you contribute that isn't already covered by lots of others, and do so in ways that provide something new & useful? Don't focus on keywords & "search volume" lists like this, they'll lead you into mediocracy."In my opinion, writing content solely on keyword volume is ridiculous. You should be writing your content on what your product, subject, or the market needs are and make it superior to your competitors.Also, if you peruse the Search Essentials document, you will find that Google advices you to: "Use words that people would use to look for your content, and place those words in prominent locations on the page, such as the title and main heading of a page, and other descriptive locations such as alt text and link text." To an untrained eye, it may come across as an implicit advice that you need to write content using keyword lists or research. However, what this means is that instead of creating content on those highly searched keywords, make content about topics you are an expert in and then sprinkle those highly searched keywords.Great Educational and Informative content -- not keywords -- always wins.13. Google: Your Website Doesn't Need 200k+Words To Be Authoritative - A Twitter user @natmiletic claimed that "You need around 200,000 words on your website to be considered authoritative by Google." John replied, "I don't know who made up that 200,000-word number, it's definitely not from Google."I'm including the screenshots just in case the user deletes his tweets.Remember that in 2019, John said word count is not a ranking factor and in 2018 John said word count is not indicative of quality. Google won't penalize you for short articles and Google said short articles can rank well and then again in 2014 said short articles are not low quality. Google has been recently advocating to avoid fluff . In addition, word count is not a sign of thin or how helpful content is or is not. In fact, Google even removed the reference to word count in the Search Console document recently.This goes to show that how much crap & myth is out there. Aren't you glad that you follow the #TWiMshow?

What are your favorite TED Talks for teaching? In in this episode, Shey and Anna go through their list of top 10 TED Talks for teaching. Listen for ideas on which talks to use and how to use them. Intercultural Competence and Identity The Danger of a Single Story, Chimamanda Ngozi Adichie (19 mins) Don't ask where I'm from, ask where I'm a local, Taiye Selasi (16 mins) How language shapes the way we think, Lera Boroditsky (14 mins) Weird or just different, Derek Sivers (3 mins) On being wrong, Kathryn Schulz (18 mins) Kathryn Schulz's book, Being Wrong Recipes for Success 10 ways to have a better conversation, Celeste Headlee (11 mins) Grit: The power of passion and perseverance, Angela Lee Duckworth (6 mins) Try something new for 30 days, Matt Cutts (3 mins) Inside the mind of a master procrastinator, Tim Urban (14 mins) Every kid needs a champion, Rita Pierson (8 mins) “Why Procrastinators Procrastinate” on Tim Urban's blog, Wait but why? Additional Resources TED Ed Questions for Reflection How do you use TED talks in your language classroom? What's your favorite TED talk and why does it resonate with you? --- Support this podcast: https://anchor.fm/teacherthinkaloud/support

FastLetter - Una fonte buona dalla quale aggiornarsia cura di Giorgio TavernitiN. 25 - 13 Maggio 2022Di cosa parliamoNon esiste alcuna Certificazione SEO di GoogleLa disinformazione del Modulo SEO di GoogleIl ringraziamento a Danny SullivanPerché Google non fa una Certificazione SEO?Perché non si trovano più SEO?SalutiPremessa: ho finalmente consegnato il mio libro su Google. Tratterà la più grande rivoluzione che ha apportato dalla sua nascita. Tratterà tutto ciò che è oggi e che sarà domani. È pronto. A breve lo annunceremo. Sono veramente soddisfatto. L'ultimo libro che ho pubblicato risale al 2013, sono passati quasi 10 anni. Per questo motivo la FastLetter è stata poco costante. Per questo motivo e per il WMF, che è oramai agli sgoccioli. Stiamo creando un evento senza precedenti, sarà un'edizione storica. Spero di abbracciarvi in tanti.Per questo motivo non riuscirò a pubblicare molte edizioni della FastLetter. Sapete che non sono fissato con la pubblicazione costante: pubblico quando c'è qualcosa di veramente importante e quando ho il tempo di curare questo progetto di divulgazione.Oggi mi sto sforzando a scrivere perché quanto è successo nel mondo SEO è di rilevanza internazionale ed è importante che, insieme, tutte le persone che hanno a cura una buona cultura SEO, condividano quanto è accaduto. Per un'Internet Migliore!Finalmente tutti noi abbiamo una risposta ufficiale di Google su due delle bufale più grandi della SEO: la Keyword Density e le 300 parole. Anche prima la avevamo, tramite le parole di Matt Cutts, ma oggi è ancora più forte. E questa edizione straordinaria della FastLetter, ci consente di prendere i classici due piccioni con una fava:Il libro che a breve sarà disponibile, non è semplicemente un libro, ma sarà al centro del mio progetto di divulgazione dei prossimi 10 anni. La FastLetter lo supporterà, approfondendo le tematiche che poi saranno archiviate nel sito del libro, fornendo così una sorta di divulgazione continua ed aumentata.Questa edizione è un approfondimento di una di quelle parti. Una sorta di piccolo Spin-off. La pubblico qui, poi la inserirò sotto forma di approfondimento nel sito.Iniziamo, con il classico suono della pagina che gira, per indicare che stiamo cambiando sezione.NON ESISTE ALCUNA CERTIFICAZIONE SEO DI GOOGLERiccardo Mares ha aperto una discussione su Connect.gt dal titolo [Polemic] Certificazione SEO di Google: dove fa notare che Barry Schwartz effettua il più classico dei suo colpi da maestro. Il clickbait.O meglio, così viene percepito da molti e divulgato. Sono fioccati gli articoli che descrivono la notizia come una Certificazione SEO. Il titolo del suo articolo è Google Offering SEO Certification Taught By Googlers As Part Of Digital Marketing Cours. La certificazione è però su Digital Marketing & E-commerce, tra queste cose c'è anche la SEO.È una questione di interpretazione ci fa notare Gianluca Fiorelli. Forse, aggiungo io nella mia testa, SEO Certification, semanticamente, può assumere un significato diverso da quello che intendiamo noi, distante dalla parola attestato o certificazione.Come dire hai l'attestato che sei un E-commerce Manager e con questo io certifico che sei bravo o brava ad attirare visitatori dalla Ricerca o ad effettuare una Campagna di Advertising.La verità è che bisognerebbe stare attenti, c'è un limite etico. Qualsiasi azione sporca che fai per aumentare la visibilità è rischiosa. E le discussioni tra me, Riccardo e Gianluca poi non servono a niente se il danno è fatto. Perché sono le azioni che contano, non le parole, ovvero decine di articoli sulla Certificazione SEO di Google, che non esiste. Al momento.Certo che in America sono bravi a trovare un ago in ogni pagliaio, estrarlo, dire che non è un ago, che è un diamante. E che quel diamante in realtà è tutto il pagliaio. Noi in Italia siamo bravi a fare altro, a trovare quell'ago, a toglierlo e fare in modo che chiunque voglia usufruire del pagliaio non si faccia male.Scusate il parallelismo che faccio sempre tra America e Italia, che è sbagliato. Già è sbagliato dire America. Ma anche in lingua inglese c'è chi toglie gli aghi e anche in lingua italiana c'è chi vende aghi per diamanti. Ma quando si tratta di Google, solitamente, ho l'impressione che ci sia una sorta di reverenza.Ora tutte queste parole vi potrebbero sembrare troppe, ma in realtà servono per dare a tutti noi il contesto nel quale siamo.È arrivato quindi il momento di mostrare come noi Italiani siamo bravi e brave a togliere gli aghi.LA DISINFORMAZIONE DEL MODULO SEO DI GOOGLENel modulo dedicato alla SEO, nella certificazione di Google dal nome Digital Marketing & E-commerce, viene insegnata una SEO che non è mai esistita. Lo segnala Emanuele Ricci, sempre nella discussione su Connect.gt. Emanuele, a te va il mio grazie per aver trovato l'ago che fa male. Questa parte dice:"Come evitare il keyword stuffing. Ecco alcune azioni che puoi intraprendere per assicurarti di non fare keyword stuffing: Scrivi più di 300 parole sulla tua pagina web. È più probabile che la tua pagina web venga classificata più in alto nelle pagine dei risultati dei motori di ricerca se scrivi un volume maggiore di contenuti di qualità. Mantieni la densità delle parole chiave al di sotto di uno standard di settore del 2%. Ciò significa che il 2% delle parole sulla pagina web o meno dovrebbero essere parole chiave target. Presta attenzione al posizionamento delle parole chiave. Le tue parole chiave dovrebbero essere utilizzate solo una volta nei seguenti punti di ogni pagina del tuo sito web: titolo della pagina, sottotitolo, primo paragrafo e conclusione del corpo."Ora è importante chiarire come tutte e tre i punti siano falsi. Certo, sono insegnati da Google, ma sono falsi. E non di poco, queste sono proprio bufale. Il keyword stuffing è una tecnica di spam che si basa sulla ripetizione delle parole chiave. Non ha niente a che fare con il numero. Infatti, anche se scrivi più di 300 parole, facciamo 30.000, puoi fare keyword stuffing ripetendo alcune poche parole mettendole una dopo l'altra senza alcun senso.Di conseguenza, non ha nessun impatto la keyword density. Perché appunto il keyword stuffing si basa sulla ripetizione, non sulla percentuale. Infatti, puoi fare keyword stuffing stando sotto il 2%. Non c'entra niente. Quelli di Google insegnano che la chiave va inserita una sola volta in tutti quei luoghi, ma non solo questa cosa è falsa, nell'elenco dei luoghi citati viene inserito il "primo paragrafo" che è una roba primi anni 2.000. Diciamo che è il meno grave, le altre due sono bufale, questa è una cosa che è cessata di funzionare 20 anni fa.Aldilà del video di Matt Cutts e della mega discussione del 2014 contro la Keyword Density e le cavolate divulgate, ogni tanto ritornano questi miti. È difficile superarli se non con una buona divulgazione e sullo stare vigili, suggerendo le risorse giuste.E questo vi posso assicurare che è uno degli obiettivi del libro che sto per pubblicare: aumentare la cultura nel nostro settore, facendo fare a tutti noi un passo avanti.Se anche Google f a questi scivoloni, la cosa è grave. Ma ora è arrivato finalmente il momento di lasciarsi alle spalle queste minchiate SEO.IL RINGRAZIAMENTO A DANNY SULLIVANNel video dove ho chiesto scusa c'era una cosa che avevo promesso di fare: non avrei più fatto un video nell'immediato, dando contro a Google. Prima di farlo, li avrei contattati. E sarebbe stato veramente facile farci un video visto che Google insegnava la Keyword Density.Invece ho fatto quello che ho promesso: ho preso le informazioni di Emanuele e ho scritto a Gianluca Fiorelli. Ho detto, Gianlu, contatti Danny Sullivan per questa grande disinformazione? Gianluca lo ha fatto.La risposa di Danny Sullivan a Gianluca, me e tutta la community di Connect.gt non si è fatta attendere:Riccardo Mares risponde a Danny ringraziandolo e facendo notare che è dentro una SEO Certification e Danny risponde che non c'è alcuna SEO Certification. Giusto così per chiarire e per la cronaca.Ma ovviamente la risposta di Danny è di portata Internazionale. Primo perché è ufficiale in modo molto forte, chiaro e diretto, che non consigliano né limiti di parole, né density e altre robe simili. Secondo, perché subito dopo quei consigli SEO nella Certificazione Digital Marketing & E-commerce, SPARISCONO.Non abbiamo solo le parole di una persona, ma le azioni concrete. L'ago nel pagliaio che rischiava di fare male a tante persone ora non c'è più.Per questo, Danny, grazie.E grazie a tutta la community di Connect.gt che ancora una volta ha un'influenza in questo nostro mondo. Grazie ad Emanuele, a Riccardo e a Gianluca che si fa portavoce delle cose che accadono in Italia.Oggi abbiamo la possibilità di risolvere la questione con poche righe. Ogni persona che farà questa domanda o che porrà il quesito gli si potrà mettere un link. Certo, esisteranno sempre articoli come quello su HTML.it che è alla stregua del complotto. Qualcuno dovrebbe dire alla loro redazione che questo modo di fare informazione non solo non è etico, ma fa male al brand di HTML.it. PERCHÉ GOOGLE NON FA UNA CERTIFICAZIONE SEO?Va messo agli atti che c'è anche una polemica in corso: secondo alcuni, Google non può rilasciare un certificato SEO. È una polemica su una fake news, ma è comunque uno spunto importante. Io non ci troverei niente di sbagliato. Primo la SEO fa parte del Digital Marketing, secondo Google ha certificazioni per qualsiasi cosa, dovesse farla sulla SEO sarebbe per noi una grande opportunità. Che sia Danny Sullivan a tenere le lezioni.Capisco, ovviamente, che non essendo una scienza esatta c'è chi storce il naso, ma d'altra parte c'è tutto un lato tecnico di implementazione che invece è proprio scienza esatta. Il problema è confondere il nostro mestiere con la garanzia del risultato e quindi per molti è come se Google stesse dicendo: chi prende la certificazione, garantisce la prima posizione. Ma non è per niente così.È la nostra percezione c

FastLetter - Una fonte buona dalla quale aggiornarsia cura di Giorgio TavernitiN. 25 - 13 Maggio 2022Di cosa parliamo* Non esiste alcuna Certificazione SEO di Google* La disinformazione del Modulo SEO di Google* Il ringraziamento a Danny Sullivan* Perché Google non fa una Certificazione SEO?* Perché non si trovano più SEO?* SalutiPremessa: ho finalmente consegnato il mio libro su Google. Tratterà la più grande rivoluzione che ha apportato dalla sua nascita. Tratterà tutto ciò che è oggi e che sarà domani. È pronto. A breve lo annunceremo. Sono veramente soddisfatto. L'ultimo libro che ho pubblicato risale al 2013, sono passati quasi 10 anni. Per questo motivo la FastLetter è stata poco costante. Per questo motivo e per il WMF, che è oramai agli sgoccioli. Stiamo creando un evento senza precedenti, sarà un'edizione storica. Spero di abbracciarvi in tanti.Per questo motivo non riuscirò a pubblicare molte edizioni della FastLetter. Sapete che non sono fissato con la pubblicazione costante: pubblico quando c'è qualcosa di veramente importante e quando ho il tempo di curare questo progetto di divulgazione.Oggi mi sto sforzando a scrivere perché quanto è successo nel mondo SEO è di rilevanza internazionale ed è importante che, insieme, tutte le persone che hanno a cura una buona cultura SEO, condividano quanto è accaduto. Per un'Internet Migliore!Finalmente tutti noi abbiamo una risposta ufficiale di Google su due delle bufale più grandi della SEO: la Keyword Density e le 300 parole. Anche prima la avevamo, tramite le parole di Matt Cutts, ma oggi è ancora più forte. E questa edizione straordinaria della FastLetter, ci consente di prendere i classici due piccioni con una fava:* Il libro che a breve sarà disponibile, non è semplicemente un libro, ma sarà al centro del mio progetto di divulgazione dei prossimi 10 anni. La FastLetter lo supporterà, approfondendo le tematiche che poi saranno archiviate nel sito del libro, fornendo così una sorta di divulgazione continua ed aumentata.* Questa edizione è un approfondimento di una di quelle parti. Una sorta di piccolo Spin-off. La pubblico qui, poi la inserirò sotto forma di approfondimento nel sito.Iniziamo, con il classico suono della pagina che gira, per indicare che stiamo cambiando sezione.NON ESISTE ALCUNA CERTIFICAZIONE SEO DI GOOGLERiccardo Mares ha aperto una discussione su Connect.gt dal titolo [Polemic] Certificazione SEO di Google: dove fa notare che Barry Schwartz effettua il più classico dei suo colpi da maestro. Il clickbait.O meglio, così viene percepito da molti e divulgato. Sono fioccati gli articoli che descrivono la notizia come una Certificazione SEO. Il titolo del suo articolo è Google Offering SEO Certification Taught By Googlers As Part Of Digital Marketing Cours. La certificazione è però su Digital Marketing & E-commerce, tra queste cose c'è anche la SEO.È una questione di interpretazione ci fa notare Gianluca Fiorelli. Forse, aggiungo io nella mia testa, SEO Certification, semanticamente, può assumere un significato diverso da quello che intendiamo noi, distante dalla parola attestato o certificazione.Come dire hai l'attestato che sei un E-commerce Manager e con questo io certifico che sei bravo o brava ad attirare visitatori dalla Ricerca o ad effettuare una Campagna di Advertising.La verità è che bisognerebbe stare attenti, c'è un limite etico. Qualsiasi azione sporca che fai per aumentare la visibilità è rischiosa. E le discussioni tra me, Riccardo e Gianluca poi non servono a niente se il danno è fatto. Perché sono le azioni che contano, non le parole, ovvero decine di articoli sulla Certificazione SEO di Google, che non esiste. Al momento.Certo che in America sono bravi a trovare un ago in ogni pagliaio, estrarlo, dire che non è un ago, che è un diamante. E che quel diamante in realtà è tutto il pagliaio. Noi in Italia siamo bravi a fare altro, a trovare quell'ago, a toglierlo e fare in modo che chiunque voglia usufruire del pagliaio non si faccia male.Scusate il parallelismo che faccio sempre tra America e Italia, che è sbagliato. Già è sbagliato dire America. Ma anche in lingua inglese c'è chi toglie gli aghi e anche in lingua italiana c'è chi vende aghi per diamanti. Ma quando si tratta di Google, solitamente, ho l'impressione che ci sia una sorta di reverenza.Ora tutte queste parole vi potrebbero sembrare troppe, ma in realtà servono per dare a tutti noi il contesto nel quale siamo.È arrivato quindi il momento di mostrare come noi Italiani siamo bravi e brave a togliere gli aghi.LA DISINFORMAZIONE DEL MODULO SEO DI GOOGLENel modulo dedicato alla SEO, nella certificazione di Google dal nome Digital Marketing & E-commerce, viene insegnata una SEO che non è mai esistita. Lo segnala Emanuele Ricci, sempre nella discussione su Connect.gt. Emanuele, a te va il mio grazie per aver trovato l'ago che fa male. Questa parte dice:"Come evitare il keyword stuffing. Ecco alcune azioni che puoi intraprendere per assicurarti di non fare keyword stuffing: * Scrivi più di 300 parole sulla tua pagina web. È più probabile che la tua pagina web venga classificata più in alto nelle pagine dei risultati dei motori di ricerca se scrivi un volume maggiore di contenuti di qualità. * Mantieni la densità delle parole chiave al di sotto di uno standard di settore del 2%. Ciò significa che il 2% delle parole sulla pagina web o meno dovrebbero essere parole chiave target. * Presta attenzione al posizionamento delle parole chiave. Le tue parole chiave dovrebbero essere utilizzate solo una volta nei seguenti punti di ogni pagina del tuo sito web: titolo della pagina, sottotitolo, primo paragrafo e conclusione del corpo."Ora è importante chiarire come tutte e tre i punti siano falsi. Certo, sono insegnati da Google, ma sono falsi. E non di poco, queste sono proprio bufale. * Il keyword stuffing è una tecnica di spam che si basa sulla ripetizione delle parole chiave. Non ha niente a che fare con il numero. Infatti, anche se scrivi più di 300 parole, facciamo 30.000, puoi fare keyword stuffing ripetendo alcune poche parole mettendole una dopo l'altra senza alcun senso.* Di conseguenza, non ha nessun impatto la keyword density. Perché appunto il keyword stuffing si basa sulla ripetizione, non sulla percentuale. Infatti, puoi fare keyword stuffing stando sotto il 2%. Non c'entra niente. * Quelli di Google insegnano che la chiave va inserita una sola volta in tutti quei luoghi, ma non solo questa cosa è falsa, nell'elenco dei luoghi citati viene inserito il “primo paragrafo” che è una roba primi anni 2.000. Diciamo che è il meno grave, le altre due sono bufale, questa è una cosa che è cessata di funzionare 20 anni fa.Aldilà del video di Matt Cutts e della mega discussione del 2014 contro la Keyword Density e le cavolate divulgate, ogni tanto ritornano questi miti. È difficile superarli se non con una buona divulgazione e sullo stare vigili, suggerendo le risorse giuste.E questo vi posso assicurare che è uno degli obiettivi del libro che sto per pubblicare: aumentare la cultura nel nostro settore, facendo fare a tutti noi un passo avanti.Se anche Google f a questi scivoloni, la cosa è grave. Ma ora è arrivato finalmente il momento di lasciarsi alle spalle queste minchiate SEO.IL RINGRAZIAMENTO A DANNY SULLIVANNel video dove ho chiesto scusa c'era una cosa che avevo promesso di fare: non avrei più fatto un video nell'immediato, dando contro a Google. Prima di farlo, li avrei contattati. E sarebbe stato veramente facile farci un video visto che Google insegnava la Keyword Density.Invece ho fatto quello che ho promesso: ho preso le informazioni di Emanuele e ho scritto a Gianluca Fiorelli. Ho detto, Gianlu, contatti Danny Sullivan per questa grande disinformazione? Gianluca lo ha fatto.La risposa di Danny Sullivan a Gianluca, me e tutta la community di Connect.gt non si è fatta attendere:Riccardo Mares risponde a Danny ringraziandolo e facendo notare che è dentro una SEO Certification e Danny risponde che non c'è alcuna SEO Certification. Giusto così per chiarire e per la cronaca.Ma ovviamente la risposta di Danny è di portata Internazionale. Primo perché è ufficiale in modo molto forte, chiaro e diretto, che non consigliano né limiti di parole, né density e altre robe simili. Secondo, perché subito dopo quei consigli SEO nella Certificazione Digital Marketing & E-commerce, SPARISCONO.Non abbiamo solo le parole di una persona, ma le azioni concrete. L'ago nel pagliaio che rischiava di fare male a tante persone ora non c'è più.Per questo, Danny, grazie.E grazie a tutta la community di Connect.gt che ancora una volta ha un'influenza in questo nostro mondo. Grazie ad Emanuele, a Riccardo e a Gianluca che si fa portavoce delle cose che accadono in Italia.Oggi abbiamo la possibilità di risolvere la questione con poche righe. Ogni persona che farà questa domanda o che porrà il quesito gli si potrà mett

John Mueller es Senior Webmaster Trends Analyst en Google desde 2007. Tiene su sede en Zúrich (Suiza). John Mueller da regularmente respuestas a los webmasters o SEO en numerosos vídeos que están disponibles en Internet y es el sucesor de Matt Cutts en la información que proporciona el motor de búsqueda. Echamos un vistazo a las declaraciones impactantes en SEO de John Mueller de los últimos meses. Algunas de ellas probablemente te resultará familiares, otras no, y sin duda te será útil en tu vida diaria. Leer Ver

On this episode of the Lab Coat Agents, Jeff talks to Fred Vallaeys. He is an absolute pioneer in the PPC world and is now the CEO of Optmyzr. Optmyzr is a PPC management platform. Fred is an author of a book called ‘Digital Marketing in AI World: Future-Proofing Your PPC Agency'. He is writing another book as well. Tune in to hear from him. Episode Highlights: The most exciting thing in the world, like technology, gets invented in Silicon Valley. At the age of 15, from Fred's perspective, computers and everything exciting in the world was happening there. Fred's first interaction on the Internet was his dad sitting him down and asking him, “What is it you want to achieve? Let's write down the steps that we are going to need to take.” When Fred's dad moved to California, he worked in a computing company doing servers. Hospitals and banks used it and where transactions were mission-critical.  Jeff asks Fred, you were one of the first 500 employees of Google so, tell us how you got to Google and then tell us a bit of the culture that it was back then and is it still like that today that you know of? Fred went through an interview process with Matt Cutts, whom most people recognize as the Google SEO guy. He was looking to build the SEO spam team, and he needed some help. Fred dabbled in PPC advertising back in 1998, and Google was the only place to do pay-per-click and keyword advertising. Fred became an eBay affiliate for 21st-century car insurance, and he started buying ads and various keywords for the businesses. Finally, he figured out what clicks he could get cheaply and with a decent conversion rate to make money on the spread. While the engineers at Google were building products, Fred put products into practice and shared what needed to be better. There is a big divide between what the engineers theoretically built and how you put it into practice. Jeff asks what evolution looks like for the PPC world and ad words and how it applies to the real estate world. Fred was one of the original team members on the Ad Word editor team, and he was on the team that acquired Persian, which is now known as Google Analytics.  Google's mission is to have long-term loyal searchers, and the way that you get that is by consistently being good at answering questions, says Fred. Jeff asks as a realtor if I want to grow my Google presence and start working my way towards ads, what is the best piece of advice that you can give somebody to simplify that process so they can get into Google?  Jeff asks, what are some of the more significant mistakes you see people making as they get into this PPC world?  Google knows a lot about users through previous searches they have done, through previous behaviors, and what kind of websites they read. In our world, there is a sea of sameness. A lot of people are doing the same stuff. They are using a lot of the same tools, the same automation, and styles of marketing. So, Jeff asks, what do you recommend for someone to be more effective than the masses?  Jeff inquires, how would you compare an Optmyzr to something like a tube buddy that helps you tubers optimize and use proper keywords?  Optimyzr knows what you want to achieve and will help you achieve more results in less time. If you're a realtor you want to dabble in PPC, it's a good place to get your beginnings, says Fred.   3 Key Points: Fred was one of the original team members on the Ad Word editor team, and he was on the team that acquired Persian, which is now known as Google Analytics.  One of the bigger problems advertisers have is keeping ads In Sync with the ever-changing inventory, which can be challenging. Optmyzr  has tools like Campaign Automator and a big realtor for realty companies, says Fred. You should have your Google cookies running on your Google tracking code so that you can automatically start to retarget customers as they go and do other things, and it is not very complicated, suggest Fred. Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Fred Vallaeys   | https://www.optmyzr.com/ | https://twitter.com/siliconvallaeys Chime (Sponsor) Red X (Sponsor)

In this episode we listen to Matt Cutts, an early employee at Google. Is there something you've always meant to do, wanted to do, but just haven't?  Try it for 30 days. So I challenge you to try something new in the next 30 days. Share it with us by liking our Facebook Page and commenting on our post. GO TO FACEBOOK

Stacey Higginbotham explains on This Week in Google how the recent news of "hijacked" smart thermostats. Some assumed the thermostats were hacked and automatically changing home thermostat temperatures during the Texas heatwave. This was not the case. Higginbotham explains to Leo Laporte, Jeff Jarvis and Matt Cutts. For the full episode, visit twit.tv/twig/617 Hosts: Leo Laporte, Stacey Higginbotham, and Jeff Jarvis Guest: Matt Cutts You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/

Stacey Higginbotham explains on This Week in Google how the recent news of "hijacked" smart thermostats. Some assumed the thermostats were hacked and automatically changing home thermostat temperatures during the Texas heatwave. This was not the case. Higginbotham explains to Leo Laporte, Jeff Jarvis and Matt Cutts. For the full episode, visit twit.tv/twig/617 Hosts: Leo Laporte, Stacey Higginbotham, and Jeff Jarvis Guest: Matt Cutts You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/

Stacey Higginbotham explains on This Week in Google how the recent news of "hijacked" smart thermostats. Some assumed the thermostats were hacked and automatically changing home thermostat temperatures during the Texas heatwave. This was not the case. Higginbotham explains to Leo Laporte, Jeff Jarvis and Matt Cutts. For the full episode, visit twit.tv/twig/617 Hosts: Leo Laporte, Stacey Higginbotham, and Jeff Jarvis Guest: Matt Cutts You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/

Stacey Higginbotham explains on This Week in Google how the recent news of "hijacked" smart thermostats. Some assumed the thermostats were hacked and automatically changing home thermostat temperatures during the Texas heatwave. This was not the case. Higginbotham explains to Leo Laporte, Jeff Jarvis and Matt Cutts. For the full episode, visit twit.tv/twig/617 Hosts: Leo Laporte, Stacey Higginbotham, and Jeff Jarvis Guest: Matt Cutts You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/

John McAfee, Peloton, Bitcoin KOBOL Developers Wanted: Matt Cutts Discusses Working with the US Digital Service The bureaucracy of Government Meetings John McAfee Found Dead in Spanish Prison Cell NYT hit piece on Pichai for being too thoughtful What Has Google Done Lately? Google Sleep Tracking Has Helped Stacey Tech Giants, Fearful of Proposals to Curb Them, Blitz Washington With Lobbying - The New York Times Industry groups send letter opposing anti-tech legislation Klobuchar suspicious of Matter When an Eel Climbs a Ramp to Eat Squid From a Clamp, That's a Moray - The New York Times Squatch Films Bold. Innovative. Stinky. Galaxy Chromebook Go launches w/ 14-inch display, Intel Celeron, more A CCTV Company Is Paying Remote Workers in India to Yell at Armed Robbers Hyundai acquires controlling stake in U.S. robotics firm Boston Dynamics for $880 million In Argentina, cheap government-issued netbooks sparked a musical renaissance - Rest of World Peloton Tread owners now forced into monthly subscription after recall Don't Piss Off Bradley, the Parts Seller Keeping Atari Machines Alive' Samsung is 'reimagining smartwatches' at its MWC event on June 28th Texas homeowners startled by "hijacked" thermostats China to shut down over 90% of its Bitcoin mining capacity after local bans - Global Times South African Brothers Vanish, and So Does $3.6 Billion in Bitcoin Google Changelog: New classroom capabilities for Chromebooks Warren Buffett resigns from Gates Foundation, donates $4.1 billion PICKS Stacey: Paced walking on Google Fit Leo: Brave Search Jeff's Number: Half of Apple's commission comes from people spending $450+/month Matt: You Think You Know Me card game Ant: Wanderers Photo Workshop If you're thinking about suicide, are worried about a friend or loved one, or would like emotional support, the Lifeline network is available 24/7 across the United States. https://suicidepreventionlifeline.org/talk-to-someone-now/ 1-800-273-8255 Hosts: Leo Laporte, Jeff Jarvis, and Stacey Higginbotham Guest: Matt Cutts Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: nureva.com/twit att.com/activearmor untuckit.com and use code TWIT

John McAfee, Peloton, Bitcoin KOBOL Developers Wanted: Matt Cutts Discusses Working with the US Digital Service The bureaucracy of Government Meetings John McAfee Found Dead in Spanish Prison Cell NYT hit piece on Pichai for being too thoughtful What Has Google Done Lately? Google Sleep Tracking Has Helped Stacey Tech Giants, Fearful of Proposals to Curb Them, Blitz Washington With Lobbying - The New York Times Industry groups send letter opposing anti-tech legislation Klobuchar suspicious of Matter When an Eel Climbs a Ramp to Eat Squid From a Clamp, That's a Moray - The New York Times Squatch Films Bold. Innovative. Stinky. Galaxy Chromebook Go launches w/ 14-inch display, Intel Celeron, more A CCTV Company Is Paying Remote Workers in India to Yell at Armed Robbers Hyundai acquires controlling stake in U.S. robotics firm Boston Dynamics for $880 million In Argentina, cheap government-issued netbooks sparked a musical renaissance - Rest of World Peloton Tread owners now forced into monthly subscription after recall Don't Piss Off Bradley, the Parts Seller Keeping Atari Machines Alive' Samsung is 'reimagining smartwatches' at its MWC event on June 28th Texas homeowners startled by "hijacked" thermostats China to shut down over 90% of its Bitcoin mining capacity after local bans - Global Times South African Brothers Vanish, and So Does $3.6 Billion in Bitcoin Google Changelog: New classroom capabilities for Chromebooks Warren Buffett resigns from Gates Foundation, donates $4.1 billion PICKS Stacey: Paced walking on Google Fit Leo: Brave Search Jeff's Number: Half of Apple's commission comes from people spending $450+/month Matt: You Think You Know Me card game Ant: Wanderers Photo Workshop If you're thinking about suicide, are worried about a friend or loved one, or would like emotional support, the Lifeline network is available 24/7 across the United States. https://suicidepreventionlifeline.org/talk-to-someone-now/ 1-800-273-8255 Hosts: Leo Laporte, Jeff Jarvis, and Stacey Higginbotham Guest: Matt Cutts Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: nureva.com/twit att.com/activearmor untuckit.com and use code TWIT

John McAfee, Peloton, Bitcoin KOBOL Developers Wanted: Matt Cutts Discusses Working with the US Digital Service The bureaucracy of Government Meetings John McAfee Found Dead in Spanish Prison Cell NYT hit piece on Pichai for being too thoughtful What Has Google Done Lately? Google Sleep Tracking Has Helped Stacey Tech Giants, Fearful of Proposals to Curb Them, Blitz Washington With Lobbying - The New York Times Industry groups send letter opposing anti-tech legislation Klobuchar suspicious of Matter When an Eel Climbs a Ramp to Eat Squid From a Clamp, That's a Moray - The New York Times Squatch Films Bold. Innovative. Stinky. Galaxy Chromebook Go launches w/ 14-inch display, Intel Celeron, more A CCTV Company Is Paying Remote Workers in India to Yell at Armed Robbers Hyundai acquires controlling stake in U.S. robotics firm Boston Dynamics for $880 million In Argentina, cheap government-issued netbooks sparked a musical renaissance - Rest of World Peloton Tread owners now forced into monthly subscription after recall Don't Piss Off Bradley, the Parts Seller Keeping Atari Machines Alive' Samsung is 'reimagining smartwatches' at its MWC event on June 28th Texas homeowners startled by "hijacked" thermostats China to shut down over 90% of its Bitcoin mining capacity after local bans - Global Times South African Brothers Vanish, and So Does $3.6 Billion in Bitcoin Google Changelog: New classroom capabilities for Chromebooks Warren Buffett resigns from Gates Foundation, donates $4.1 billion PICKS Stacey: Paced walking on Google Fit Leo: Brave Search Jeff's Number: Half of Apple's commission comes from people spending $450+/month Matt: You Think You Know Me card game Ant: Wanderers Photo Workshop If you're thinking about suicide, are worried about a friend or loved one, or would like emotional support, the Lifeline network is available 24/7 across the United States. https://suicidepreventionlifeline.org/talk-to-someone-now/ 1-800-273-8255 Hosts: Leo Laporte, Jeff Jarvis, and Stacey Higginbotham Guest: Matt Cutts Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: nureva.com/twit att.com/activearmor untuckit.com and use code TWIT

John McAfee, Peloton, Bitcoin KOBOL Developers Wanted: Matt Cutts Discusses Working with the US Digital Service The bureaucracy of Government Meetings John McAfee Found Dead in Spanish Prison Cell NYT hit piece on Pichai for being too thoughtful What Has Google Done Lately? Google Sleep Tracking Has Helped Stacey Tech Giants, Fearful of Proposals to Curb Them, Blitz Washington With Lobbying - The New York Times Industry groups send letter opposing anti-tech legislation Klobuchar suspicious of Matter When an Eel Climbs a Ramp to Eat Squid From a Clamp, That's a Moray - The New York Times Squatch Films Bold. Innovative. Stinky. Galaxy Chromebook Go launches w/ 14-inch display, Intel Celeron, more A CCTV Company Is Paying Remote Workers in India to Yell at Armed Robbers Hyundai acquires controlling stake in U.S. robotics firm Boston Dynamics for $880 million In Argentina, cheap government-issued netbooks sparked a musical renaissance - Rest of World Peloton Tread owners now forced into monthly subscription after recall Don't Piss Off Bradley, the Parts Seller Keeping Atari Machines Alive' Samsung is 'reimagining smartwatches' at its MWC event on June 28th Texas homeowners startled by "hijacked" thermostats China to shut down over 90% of its Bitcoin mining capacity after local bans - Global Times South African Brothers Vanish, and So Does $3.6 Billion in Bitcoin Google Changelog: New classroom capabilities for Chromebooks Warren Buffett resigns from Gates Foundation, donates $4.1 billion PICKS Stacey: Paced walking on Google Fit Leo: Brave Search Jeff's Number: Half of Apple's commission comes from people spending $450+/month Matt: You Think You Know Me card game Ant: Wanderers Photo Workshop If you're thinking about suicide, are worried about a friend or loved one, or would like emotional support, the Lifeline network is available 24/7 across the United States. https://suicidepreventionlifeline.org/talk-to-someone-now/ 1-800-273-8255 Hosts: Leo Laporte, Jeff Jarvis, and Stacey Higginbotham Guest: Matt Cutts Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: nureva.com/twit att.com/activearmor untuckit.com and use code TWIT

John McAfee, Peloton, Bitcoin KOBOL Developers Wanted: Matt Cutts Discusses Working with the US Digital Service The bureaucracy of Government Meetings John McAfee Found Dead in Spanish Prison Cell NYT hit piece on Pichai for being too thoughtful What Has Google Done Lately? Google Sleep Tracking Has Helped Stacey Tech Giants, Fearful of Proposals to Curb Them, Blitz Washington With Lobbying - The New York Times Industry groups send letter opposing anti-tech legislation Klobuchar suspicious of Matter When an Eel Climbs a Ramp to Eat Squid From a Clamp, That's a Moray - The New York Times Squatch Films Bold. Innovative. Stinky. Galaxy Chromebook Go launches w/ 14-inch display, Intel Celeron, more A CCTV Company Is Paying Remote Workers in India to Yell at Armed Robbers Hyundai acquires controlling stake in U.S. robotics firm Boston Dynamics for $880 million In Argentina, cheap government-issued netbooks sparked a musical renaissance - Rest of World Peloton Tread owners now forced into monthly subscription after recall Don't Piss Off Bradley, the Parts Seller Keeping Atari Machines Alive' Samsung is 'reimagining smartwatches' at its MWC event on June 28th Texas homeowners startled by "hijacked" thermostats China to shut down over 90% of its Bitcoin mining capacity after local bans - Global Times South African Brothers Vanish, and So Does $3.6 Billion in Bitcoin Google Changelog: New classroom capabilities for Chromebooks Warren Buffett resigns from Gates Foundation, donates $4.1 billion PICKS Stacey: Paced walking on Google Fit Leo: Brave Search Jeff's Number: Half of Apple's commission comes from people spending $450+/month Matt: You Think You Know Me card game Ant: Wanderers Photo Workshop If you're thinking about suicide, are worried about a friend or loved one, or would like emotional support, the Lifeline network is available 24/7 across the United States. https://suicidepreventionlifeline.org/talk-to-someone-now/ 1-800-273-8255 Hosts: Leo Laporte, Jeff Jarvis, and Stacey Higginbotham Guest: Matt Cutts Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: nureva.com/twit att.com/activearmor untuckit.com and use code TWIT

John McAfee, Peloton, Bitcoin KOBOL Developers Wanted: Matt Cutts Discusses Working with the US Digital Service The bureaucracy of Government Meetings John McAfee Found Dead in Spanish Prison Cell NYT hit piece on Pichai for being too thoughtful What Has Google Done Lately? Google Sleep Tracking Has Helped Stacey Tech Giants, Fearful of Proposals to Curb Them, Blitz Washington With Lobbying - The New York Times Industry groups send letter opposing anti-tech legislation Klobuchar suspicious of Matter When an Eel Climbs a Ramp to Eat Squid From a Clamp, That's a Moray - The New York Times Squatch Films Bold. Innovative. Stinky. Galaxy Chromebook Go launches w/ 14-inch display, Intel Celeron, more A CCTV Company Is Paying Remote Workers in India to Yell at Armed Robbers Hyundai acquires controlling stake in U.S. robotics firm Boston Dynamics for $880 million In Argentina, cheap government-issued netbooks sparked a musical renaissance - Rest of World Peloton Tread owners now forced into monthly subscription after recall Don't Piss Off Bradley, the Parts Seller Keeping Atari Machines Alive' Samsung is 'reimagining smartwatches' at its MWC event on June 28th Texas homeowners startled by "hijacked" thermostats China to shut down over 90% of its Bitcoin mining capacity after local bans - Global Times South African Brothers Vanish, and So Does $3.6 Billion in Bitcoin Google Changelog: New classroom capabilities for Chromebooks Warren Buffett resigns from Gates Foundation, donates $4.1 billion PICKS Stacey: Paced walking on Google Fit Leo: Brave Search Jeff's Number: Half of Apple's commission comes from people spending $450+/month Matt: You Think You Know Me card game Ant: Wanderers Photo Workshop If you're thinking about suicide, are worried about a friend or loved one, or would like emotional support, the Lifeline network is available 24/7 across the United States. https://suicidepreventionlifeline.org/talk-to-someone-now/ 1-800-273-8255 Hosts: Leo Laporte, Jeff Jarvis, and Stacey Higginbotham Guest: Matt Cutts Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: nureva.com/twit att.com/activearmor untuckit.com and use code TWIT

John McAfee, Peloton, Bitcoin KOBOL Developers Wanted: Matt Cutts Discusses Working with the US Digital Service The bureaucracy of Government Meetings John McAfee Found Dead in Spanish Prison Cell NYT hit piece on Pichai for being too thoughtful What Has Google Done Lately? Google Sleep Tracking Has Helped Stacey Tech Giants, Fearful of Proposals to Curb Them, Blitz Washington With Lobbying - The New York Times Industry groups send letter opposing anti-tech legislation Klobuchar suspicious of Matter When an Eel Climbs a Ramp to Eat Squid From a Clamp, That's a Moray - The New York Times Squatch Films Bold. Innovative. Stinky. Galaxy Chromebook Go launches w/ 14-inch display, Intel Celeron, more A CCTV Company Is Paying Remote Workers in India to Yell at Armed Robbers Hyundai acquires controlling stake in U.S. robotics firm Boston Dynamics for $880 million In Argentina, cheap government-issued netbooks sparked a musical renaissance - Rest of World Peloton Tread owners now forced into monthly subscription after recall Don't Piss Off Bradley, the Parts Seller Keeping Atari Machines Alive' Samsung is 'reimagining smartwatches' at its MWC event on June 28th Texas homeowners startled by "hijacked" thermostats China to shut down over 90% of its Bitcoin mining capacity after local bans - Global Times South African Brothers Vanish, and So Does $3.6 Billion in Bitcoin Google Changelog: New classroom capabilities for Chromebooks Warren Buffett resigns from Gates Foundation, donates $4.1 billion PICKS Stacey: Paced walking on Google Fit Leo: Brave Search Jeff's Number: Half of Apple's commission comes from people spending $450+/month Matt: You Think You Know Me card game Ant: Wanderers Photo Workshop If you're thinking about suicide, are worried about a friend or loved one, or would like emotional support, the Lifeline network is available 24/7 across the United States. https://suicidepreventionlifeline.org/talk-to-someone-now/ 1-800-273-8255 Hosts: Leo Laporte, Jeff Jarvis, and Stacey Higginbotham Guest: Matt Cutts Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: nureva.com/twit att.com/activearmor untuckit.com and use code TWIT

John McAfee, Peloton, Bitcoin KOBOL Developers Wanted: Matt Cutts Discusses Working with the US Digital Service The bureaucracy of Government Meetings John McAfee Found Dead in Spanish Prison Cell NYT hit piece on Pichai for being too thoughtful What Has Google Done Lately? Google Sleep Tracking Has Helped Stacey Tech Giants, Fearful of Proposals to Curb Them, Blitz Washington With Lobbying - The New York Times Industry groups send letter opposing anti-tech legislation Klobuchar suspicious of Matter When an Eel Climbs a Ramp to Eat Squid From a Clamp, That's a Moray - The New York Times Squatch Films Bold. Innovative. Stinky. Galaxy Chromebook Go launches w/ 14-inch display, Intel Celeron, more A CCTV Company Is Paying Remote Workers in India to Yell at Armed Robbers Hyundai acquires controlling stake in U.S. robotics firm Boston Dynamics for $880 million In Argentina, cheap government-issued netbooks sparked a musical renaissance - Rest of World Peloton Tread owners now forced into monthly subscription after recall Don't Piss Off Bradley, the Parts Seller Keeping Atari Machines Alive' Samsung is 'reimagining smartwatches' at its MWC event on June 28th Texas homeowners startled by "hijacked" thermostats China to shut down over 90% of its Bitcoin mining capacity after local bans - Global Times South African Brothers Vanish, and So Does $3.6 Billion in Bitcoin Google Changelog: New classroom capabilities for Chromebooks Warren Buffett resigns from Gates Foundation, donates $4.1 billion PICKS Stacey: Paced walking on Google Fit Leo: Brave Search Jeff's Number: Half of Apple's commission comes from people spending $450+/month Matt: You Think You Know Me card game Ant: Wanderers Photo Workshop If you're thinking about suicide, are worried about a friend or loved one, or would like emotional support, the Lifeline network is available 24/7 across the United States. https://suicidepreventionlifeline.org/talk-to-someone-now/ 1-800-273-8255 Hosts: Leo Laporte, Jeff Jarvis, and Stacey Higginbotham Guest: Matt Cutts Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: nureva.com/twit att.com/activearmor untuckit.com and use code TWIT

John McAfee, Peloton, Bitcoin KOBOL Developers Wanted: Matt Cutts Discusses Working with the US Digital Service The bureaucracy of Government Meetings John McAfee Found Dead in Spanish Prison Cell NYT hit piece on Pichai for being too thoughtful What Has Google Done Lately? Google Sleep Tracking Has Helped Stacey Tech Giants, Fearful of Proposals to Curb Them, Blitz Washington With Lobbying - The New York Times Industry groups send letter opposing anti-tech legislation Klobuchar suspicious of Matter When an Eel Climbs a Ramp to Eat Squid From a Clamp, That's a Moray - The New York Times Squatch Films Bold. Innovative. Stinky. Galaxy Chromebook Go launches w/ 14-inch display, Intel Celeron, more A CCTV Company Is Paying Remote Workers in India to Yell at Armed Robbers Hyundai acquires controlling stake in U.S. robotics firm Boston Dynamics for $880 million In Argentina, cheap government-issued netbooks sparked a musical renaissance - Rest of World Peloton Tread owners now forced into monthly subscription after recall Don't Piss Off Bradley, the Parts Seller Keeping Atari Machines Alive' Samsung is 'reimagining smartwatches' at its MWC event on June 28th Texas homeowners startled by "hijacked" thermostats China to shut down over 90% of its Bitcoin mining capacity after local bans - Global Times South African Brothers Vanish, and So Does $3.6 Billion in Bitcoin Google Changelog: New classroom capabilities for Chromebooks Warren Buffett resigns from Gates Foundation, donates $4.1 billion PICKS Stacey: Paced walking on Google Fit Leo: Brave Search Jeff's Number: Half of Apple's commission comes from people spending $450+/month Matt: You Think You Know Me card game Ant: Wanderers Photo Workshop If you're thinking about suicide, are worried about a friend or loved one, or would like emotional support, the Lifeline network is available 24/7 across the United States. https://suicidepreventionlifeline.org/talk-to-someone-now/ 1-800-273-8255 Hosts: Leo Laporte, Jeff Jarvis, and Stacey Higginbotham Guest: Matt Cutts Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: nureva.com/twit att.com/activearmor untuckit.com and use code TWIT

John McAfee, Peloton, Bitcoin COBOL Developers Wanted: Matt Cutts Discusses Working with the US Digital Service The bureaucracy of Government Meetings John McAfee Found Dead in Spanish Prison Cell NYT hit piece on Pichai for being too thoughtful What Has Google Done Lately? Google Sleep Tracking Has Helped Stacey Tech Giants, Fearful of Proposals to Curb Them, Blitz Washington With Lobbying - The New York Times Industry groups send letter opposing anti-tech legislation Klobuchar suspicious of Matter When an Eel Climbs a Ramp to Eat Squid From a Clamp, That's a Moray - The New York Times Squatch Films Bold. Innovative. Stinky. Galaxy Chromebook Go launches w/ 14-inch display, Intel Celeron, more A CCTV Company Is Paying Remote Workers in India to Yell at Armed Robbers Hyundai acquires controlling stake in U.S. robotics firm Boston Dynamics for $880 million In Argentina, cheap government-issued netbooks sparked a musical renaissance - Rest of World Peloton Tread owners now forced into monthly subscription after recall Don't Piss Off Bradley, the Parts Seller Keeping Atari Machines Alive' Samsung is 'reimagining smartwatches' at its MWC event on June 28th Texas homeowners startled by "hijacked" thermostats China to shut down over 90% of its Bitcoin mining capacity after local bans - Global Times South African Brothers Vanish, and So Does $3.6 Billion in Bitcoin Google Changelog: New classroom capabilities for Chromebooks Warren Buffett resigns from Gates Foundation, donates $4.1 billion PICKS Stacey: Paced walking on Google Fit Leo: Brave Search Jeff's Number: Half of Apple's commission comes from people spending $450+/month Matt: You Think You Know Me card game Ant: Wanderers Photo Workshop If you're thinking about suicide, are worried about a friend or loved one, or would like emotional support, the Lifeline network is available 24/7 across the United States. https://suicidepreventionlifeline.org/talk-to-someone-now/ 1-800-273-8255 Hosts: Leo Laporte, Jeff Jarvis, and Stacey Higginbotham Guest: Matt Cutts Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: nureva.com/twit att.com/activearmor untuckit.com and use code TWIT

John McAfee, Peloton, Bitcoin COBOL Developers Wanted: Matt Cutts Discusses Working with the US Digital Service The bureaucracy of Government Meetings John McAfee Found Dead in Spanish Prison Cell NYT hit piece on Pichai for being too thoughtful What Has Google Done Lately? Google Sleep Tracking Has Helped Stacey Tech Giants, Fearful of Proposals to Curb Them, Blitz Washington With Lobbying - The New York Times Industry groups send letter opposing anti-tech legislation Klobuchar suspicious of Matter When an Eel Climbs a Ramp to Eat Squid From a Clamp, That's a Moray - The New York Times Squatch Films Bold. Innovative. Stinky. Galaxy Chromebook Go launches w/ 14-inch display, Intel Celeron, more A CCTV Company Is Paying Remote Workers in India to Yell at Armed Robbers Hyundai acquires controlling stake in U.S. robotics firm Boston Dynamics for $880 million In Argentina, cheap government-issued netbooks sparked a musical renaissance - Rest of World Peloton Tread owners now forced into monthly subscription after recall Don't Piss Off Bradley, the Parts Seller Keeping Atari Machines Alive' Samsung is 'reimagining smartwatches' at its MWC event on June 28th Texas homeowners startled by "hijacked" thermostats China to shut down over 90% of its Bitcoin mining capacity after local bans - Global Times South African Brothers Vanish, and So Does $3.6 Billion in Bitcoin Google Changelog: New classroom capabilities for Chromebooks Warren Buffett resigns from Gates Foundation, donates $4.1 billion PICKS Stacey: Paced walking on Google Fit Leo: Brave Search Jeff's Number: Half of Apple's commission comes from people spending $450+/month Matt: You Think You Know Me card game Ant: Wanderers Photo Workshop If you're thinking about suicide, are worried about a friend or loved one, or would like emotional support, the Lifeline network is available 24/7 across the United States. https://suicidepreventionlifeline.org/talk-to-someone-now/ 1-800-273-8255 Hosts: Leo Laporte, Jeff Jarvis, and Stacey Higginbotham Guest: Matt Cutts Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: nureva.com/twit att.com/activearmor untuckit.com and use code TWIT

John McAfee, Peloton, Bitcoin COBOL Developers Wanted: Matt Cutts Discusses Working with the US Digital Service The bureaucracy of Government Meetings John McAfee Found Dead in Spanish Prison Cell NYT hit piece on Pichai for being too thoughtful What Has Google Done Lately? Google Sleep Tracking Has Helped Stacey Tech Giants, Fearful of Proposals to Curb Them, Blitz Washington With Lobbying - The New York Times Industry groups send letter opposing anti-tech legislation Klobuchar suspicious of Matter When an Eel Climbs a Ramp to Eat Squid From a Clamp, That's a Moray - The New York Times Squatch Films Bold. Innovative. Stinky. Galaxy Chromebook Go launches w/ 14-inch display, Intel Celeron, more A CCTV Company Is Paying Remote Workers in India to Yell at Armed Robbers Hyundai acquires controlling stake in U.S. robotics firm Boston Dynamics for $880 million In Argentina, cheap government-issued netbooks sparked a musical renaissance - Rest of World Peloton Tread owners now forced into monthly subscription after recall Don't Piss Off Bradley, the Parts Seller Keeping Atari Machines Alive' Samsung is 'reimagining smartwatches' at its MWC event on June 28th Texas homeowners startled by "hijacked" thermostats China to shut down over 90% of its Bitcoin mining capacity after local bans - Global Times South African Brothers Vanish, and So Does $3.6 Billion in Bitcoin Google Changelog: New classroom capabilities for Chromebooks Warren Buffett resigns from Gates Foundation, donates $4.1 billion PICKS Stacey: Paced walking on Google Fit Leo: Brave Search Jeff's Number: Half of Apple's commission comes from people spending $450+/month Matt: You Think You Know Me card game Ant: Wanderers Photo Workshop If you're thinking about suicide, are worried about a friend or loved one, or would like emotional support, the Lifeline network is available 24/7 across the United States. https://suicidepreventionlifeline.org/talk-to-someone-now/ 1-800-273-8255 Hosts: Leo Laporte, Jeff Jarvis, and Stacey Higginbotham Guest: Matt Cutts Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: nureva.com/twit att.com/activearmor untuckit.com and use code TWIT

In S01E01, of your favorite & the best tanglish digital marketing podcast, called DC (Digital Club) Podcast Show, we would be discussing something about: Matt Cutts & Ranking Updates Story

Podcast ini menceritakan review video ted talks berjudul Try Something New for 30 Days oleh Matt Cutts. Selamat mendengarkan!

Your entire website matters.Today I'm going to talk through all of the ways Google looks at your ENTIRE website when it determines what type of search equity your site can expect. I often work with clients where different teams manage different parts of their website, and this tip is for them.Hello! Thanks for listening to SEO tips today.I was inspired to create this tip based on Google's John Mueller's comment that slow URLs can potentially impact the ranking of other faster URLs on your site. If all of your slow URLs are on a subdomain, it might just group those URLs. Also, Google has recently announced that  Noindexed Pages Can Impact Core Web Vitals. Frankly, this was my WTF for the month. If you block the page from indexing, clearly you don't want it included in evaluating your site's ranking? All the more reason to not generate and try to orphan those pages when possible, so hopefully, Googlebot won't find them in the first place.Google has referenced other ways that parts of your site can impact the overall ranking of your site, like:Server errors, whether found on your main domain or subdomain.  If found on your primary domain, or If all of those subdomains are on the same server, and a subdomain has server errors, Googlebot will back off so that it doesn't tank your overall site.Doorway pages - if Google sees a high number of orphaned pages, that might be what they think you are doing, which could generate a penalty.A high number of broken internal links, as it's a sign of a low-quality website.Large amounts of thin content. The Panda algorithm is domain-wide. Google source.You are linking to Penalized Sites. This is the "Bad Neighborhood" algorithm. Matt Cutts has said: "Google trusts sites less when they link to spammy sites or bad neighborhoods.” Now has suggested using the rel="no follow" attribute if you must link to such a site because "Using no-follow disassociates you with that neighborhood."Crawl traps - If Googlebot gets caught on one part of your site, they often won't reach all of your site's pages. I've fixed crawl traps on sites that resulted in ranking lifts across the entire site. Soft Error Pages. Google could treat “soft 404” pages as low-quality pages on your site, lowering your overall domain's search equity. Unmaintained subdomains that are on the same server as your primary domain. The low maintained websites *could* present a liability if Google sees them as being part of the main domain. Here's the guidance from the Google Human Rater guidelines around web maintenance:"Some websites are not maintained or cared for at all by their webmaster. These “abandoned” websites will fail to achieve their purpose over time, as content becomes stale or website functionality ceases to work on new browser versions. Unmaintained websites should be rated Lowest if they fail to achieve their purpose due to the lack of maintenance. Unmaintained websites may also become hacked, defaced, or spammed..."This is not an exhaustive list but highlights how neglected parts of your overall website can impact its ranking and search equity. Thanks for listening. Come back tomorrow for another SEO tip.

--Episode 43 - Why Links Aren't Dead, Guest Posting Rocks, and Google is Full of Shit--Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo, and Jayson DeMers, CEO of EmailAnalytics, discuss Why Links Aren't Dead, Guest Posting Rocks, and Google is Full of Shit.With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey.Links to things mentioned in the podcast:Search Off the Record PodcastGoogle Quality Raters GuidelinesMatt Cutts: The Decay and Fall of Guest BloggingJohn Mueller - Senior Webmaster Trends Analyst at GooglerDanny Sullivan - Google Search LiaisonGoogle Says Guest Posting for Links is Bad Blah Blah--New episodes go live every Monday at 8am Pacific--

Tik Tok Ban, Tech Titans Talk to Congress, Twitter Hackers ArrestedTrump threatens to ban Tik Tok Trump wants Microsoft to buy Tik TokMr. Cook, Zuck, Bezos, and Pichai go to Washington What should the government do to Google, Facebook, Amazon, and Apple?Twitter hackers arrestedOur Covid year: CES will be all-virtual in 2021 Huawei is the #1 phone maker in the world Need a job? The US Digital Service is hiring!Microsoft will end mobile support for Cortana in 2010 Election Cyber Surge wants to help America voteTrump is witholding funds from the Internet Freedom Fund Watch the Samsung Note 20 and Galaxy Z Fold announcement this week with TWiT!Emmys will be all-virtual this year Quibi lost 92% of its day one subscribers Bernie Sanders wants to send you 3 masks Analogue Pocket comes out tomorrow Brianna Wu is the 8th best Super Mario 2 speedrunner in the world Fyre Festival and GSA Auctions Host: Leo Laporte Guests: Brianna Wu, Paris Martineau, and Matt Cutts Download or subscribe to this show at https://twit.tv/shows/this-week-in-tech Sponsors: monday.com/TWIT www.stamps.com - promo code: TWIT ZipRecruiter.com/Twit barracuda.com/twit

Tik Tok Ban, Tech Titans Talk to Congress, Twitter Hackers ArrestedTrump threatens to ban Tik Tok Trump wants Microsoft to buy Tik TokMr. Cook, Zuck, Bezos, and Pichai go to Washington What should the government do to Google, Facebook, Amazon, and Apple?Twitter hackers arrestedOur Covid year: CES will be all-virtual in 2021 Huawei is the #1 phone maker in the world Need a job? The US Digital Service is hiring!Microsoft will end mobile support for Cortana in 2010 Election Cyber Surge wants to help America voteTrump is witholding funds from the Internet Freedom Fund Watch the Samsung Note 20 and Galaxy Z Fold announcement this week with TWiT!Emmys will be all-virtual this year Quibi lost 92% of its day one subscribers Bernie Sanders wants to send you 3 masks Analogue Pocket comes out tomorrow Brianna Wu is the 8th best Super Mario 2 speedrunner in the world Fyre Festival and GSA Auctions Host: Leo Laporte Guests: Brianna Wu, Paris Martineau, and Matt Cutts Download or subscribe to this show at https://twit.tv/shows/this-week-in-tech Sponsors: monday.com/TWIT www.stamps.com - promo code: TWIT ZipRecruiter.com/Twit barracuda.com/twit

Tik Tok Ban, Tech Titans Talk to Congress, Twitter Hackers ArrestedTrump threatens to ban Tik Tok Trump wants Microsoft to buy Tik TokMr. Cook, Zuck, Bezos, and Pichai go to Washington What should the government do to Google, Facebook, Amazon, and Apple?Twitter hackers arrestedOur Covid year: CES will be all-virtual in 2021 Huawei is the #1 phone maker in the world Need a job? The US Digital Service is hiring!Microsoft will end mobile support for Cortana in 2010 Election Cyber Surge wants to help America voteTrump is witholding funds from the Internet Freedom Fund Watch the Samsung Note 20 and Galaxy Z Fold announcement this week with TWiT!Emmys will be all-virtual this year Quibi lost 92% of its day one subscribers Bernie Sanders wants to send you 3 masks Analogue Pocket comes out tomorrow Brianna Wu is the 8th best Super Mario 2 speedrunner in the world Fyre Festival and GSA Auctions Host: Leo Laporte Guests: Brianna Wu, Paris Martineau, and Matt Cutts Download or subscribe to this show at https://twit.tv/shows/this-week-in-tech Sponsors: monday.com/TWIT www.stamps.com - promo code: TWIT ZipRecruiter.com/Twit barracuda.com/twit

Tik Tok Ban, Tech Titans Talk to Congress, Twitter Hackers ArrestedTrump threatens to ban Tik Tok Trump wants Microsoft to buy Tik TokMr. Cook, Zuck, Bezos, and Pichai go to Washington What should the government do to Google, Facebook, Amazon, and Apple?Twitter hackers arrestedOur Covid year: CES will be all-virtual in 2021 Huawei is the #1 phone maker in the world Need a job? The US Digital Service is hiring!Microsoft will end mobile support for Cortana in 2010 Election Cyber Surge wants to help America voteTrump is witholding funds from the Internet Freedom Fund Watch the Samsung Note 20 and Galaxy Z Fold announcement this week with TWiT!Emmys will be all-virtual this year Quibi lost 92% of its day one subscribers Bernie Sanders wants to send you 3 masks Analogue Pocket comes out tomorrow Brianna Wu is the 8th best Super Mario 2 speedrunner in the world Fyre Festival and GSA Auctions Host: Leo Laporte Guests: Brianna Wu, Paris Martineau, and Matt Cutts Download or subscribe to this show at https://twit.tv/shows/this-week-in-tech Sponsors: monday.com/TWIT www.stamps.com - promo code: TWIT ZipRecruiter.com/Twit barracuda.com/twit

In this episode, David touches on so many different areas of marketing and business online. From his early foray into SEO, studying under Matt Cutts no less - through to AI, search intent and the benefits of audience building via Google Ads. There's so much to absorb in this discussion with Kate.David brings to the table a wealth of experience, and we're delighted to have him join us at the AdSkills Pros podcast.Make sure to send him some love over at Facebook or you can find him inside the AdSkills Pro League group most days.Want to hire an AdSkills certified media buyer? Click here

E se o governo funcionasse mais como o Vale do Silício? O engenheiro Matt Cutts compartilha por que decidiu trocar o Google (onde trabalhou por quase 17 anos) por uma carreira no governo dos EUA, e afirma que, se você realmente quiser causar impacto, vá para onde sua ajuda for mais necessária.

Et si le gouvernement fonctionnait plus comme la Silicon Valley ? L’ingénieur Matt Cutts nous raconte pourquoi il a décidé de quitter Google (où il a travaillé pendant près de 17 ans) pour une carrière comme fonctionnaire -- et fait tout pour vous convaincre que si vous voulez vraiment changer les choses, vous devez apporter votre aide là où on en a besoin.

What if the government ran more like Silicon Valley? Engineer Matt Cutts shares why he decided to leave Google (where he worked for nearly 17 years) for a career in the US government -- and makes the case that if you really want to make an impact, go where your help is needed most.

In episode 61, Brad and Scully discuss the psychology behind video and marketing. In addition, they examine the unusual relationship between social media and SEO; and the art of email personalisation. This episode's commonly asked school marketing question looks at how to use inbound marketing to reach your niche market. This week's school marketing example: 16 tips for a memorable open day. The rants and raves segment looks at a principal who is taking his former marketing director to court over a Twitter account. This week's links: Web psychology and video: An interview with Nathalie Nahai http://wistia.com/blog/interview-nathalie-nahai How do you see me? video https://www.youtube.com/watch?v=YhCEoL1pics Understanding the unusual relationship between social media and SEO https://contently.com/strategist/2016/03/31/understanding-unusual-relationship-social-media-seo/ Are pages from social media sites ranked differently? – Matt Cutts video https://www.youtube.com/watch?v=udqtSM-6QbQ ‘Dear first name' is not good enough https://www.marketingmag.com.au/hubs-c/dear-first-name-is-not-good-enough-veronika-birnkammer-personalisation/ How to use inbound marketing to reach your niche http://info.imageseven.com.au/school-marketing-blog/how-to-use-inbound-marketing-to-reach-your-niche 16 tips for an open day to remember http://marketingadviceforschools.com/4/post/2015/09/how-to-make-an-open-day-to-remember.html Principal takes Twitter critic to court over ‘savage campaign' http://www.educatoronline.com.au/news/principal-takes-twitter-critic-to-court-over-savage-campaign-213841.aspx

An EU ruling has ordered that people should have the right to be forgotten and have unwanted search listings about them which are deemed to be irrelevant or outdated to be removed from the SERPs. This opens a can of worms because it raises lots of concerns about fraudulent requests, freedom of information, the logistics of how Google will decide which requests to accept or reject and some other issues too, this is a big story will be covered by mainstream media so I'm sure you'll be seeing more on this as things develop. Google rolled out their Panda 4.0 update last week, so there has been another shake up in the SERPs. Rumour has it that this is the update that Matt Cutts described as being softer and gentler and will help small businesses to still be able to compete in Google's organic results. Bing ads have updated their performance trends graph to give an instant snapshot of how your ads a performing over different time periods. In Facebook news, The new Facebook Pages redesign is rolling out more widely now, I logged into my fan page the other day and I liked what I saw. Their new one column layout is much easier to look at in my opinion. They have been rolling this out slowly this last month but all pages will start to be eligible for this new page layout soon. Facebook have also announced that automated status updates or statuses coming from 3rd party apps will get less visibility in the news feed. They say that tests have shown these types of post get less engagement and they will be responding by giving them less weight in the news feed. Good news for restaurant owners, if you have a restaurant and facebook fan page, you can now upload a pdf of your menu and it will show as a tab on your facebook page. In Facebook ads news, premium video ads have now gone international, as I mentioned in previous episodes these were being rolled out in the USA but they will now start be available in the UK, Canada, Australia, Brazil, France, Germany and Japan. However Facebook are still being selective over who can use these ads, they don't want this new ad type to be ruined by poor quality ads so this will only be available to a limited number of advertisers. Pinterest have announced that business insights are coming so that brands can gauge which of their pins and boards are getting the most engagements, they will initially be providing this information by opening up it's api so that 3rd party social media analytics tools will be able to tap and report back that data. Pinterest have also announced their board widget for websites, you can paste the board into your website and people can see your latest pins and follow your boards all from your website. Yahoo have announced they will be soon to release their own video sharing platform set to try and compete with YouTube, a big task indeed, but one carrot they will be using to lure content creators over to their platform will be far great revenue sharing, we'll see what happens. Mozilla firefox may soon be rolling out sponsored content in the near future, suggesting web pages or content that may be of interest based on a person's browsing history. For us advertisers this may be a nice new shiny place to run ads, keep an eye out for that. JV zoo have been very busy releasing lots of new updates including split tests for different variations of your sales pages, custom HTML can now be added to receipt pages and prefilled order forms to make the checkout process go quicker. If someone has bought a product from JVzoo previously, they will be cookied then the next time they buy something their details will auto populate. They also worked out a deal with paypal so that subscriptions can last longer and the order value can increase. There used to be a limit of 3 years or $3,600 whichever came first but that limitation has now been increased to 10 years or $10,000 whichever comes first. Infusionsoft have announced some new updates including better website analytics, increased email sending speeds, a faster,speedier experience within the infusionsoft back office and all aspects of infusionsoft will now work on google chrome. they also have released 3 new widgets inside the infusionsoft back office. The contacts, email and sales widgets will give you a quick snapshot of your accounts most recent activity. Contest domination have released a brand new page template which allows for 2 step opt-in boxes even on a mobile device, any contest domination users may want to go check that straight away. On the subject of contest domination, Travis Ketchum the founder of contest domination will be appearing on the online marketing show in the near future. Stay tuned. Leadpages have announced a new membership level, the enterprise membership level which includes live phone support and leadpages coaching with their in-house trainers. The chat widget Zopim has been acquired by zendesk, apparently there won't be many changes in the coming months except for improved zopim/zendesk integration but there may be more changes in the future. The king of the product launch Jeff Walker has recently released his new book simply titled Launch: An internet millionaires secret formula to sell almost anything online, build a business you love, and live the life of your dreams. His products are usually high ticket so this a chance to learn his product launch secrets for the price of a book. In events... Hubspot are hosting a global event called Inbound marketing week. Over 50 events will be held through out this week at many different locations across the globe. I can't all the dates and locations here but if you go to inboundmarketingweek.org you can find out all the details and if any events are happening near you. Perry Marshall is hosting the 4-man intensive, 48 hours to reinvent your business at his home in Chicago, on the 5-6th of June and September 18th and 19th. Search marketing expo is in Seattle, Washington 11th-12th of June and Paris, France 16th-17th June. Tanner Larrson is holding the sustainable online business summit in Orlando, Florida on the 13-14th of June. The Social Media Strategies Summit is being held in Amsterdam, Netherlands on the 18th and 19th of June. Michael Penland is hosting the internet marketing success seminar in Orlando, Florida on 27th – 29th of June. Infusionsoft are holding their infusionsoft university events at several locations over the next few months. Chandler, Arizona 10th-13th of June, London England on the 24th – 27th of June and Chicago, Illinois 22nd – 25th of July. Also they are holding one of their implementation accelerator events in Chandler, Arizona on the 18th – 20th June. Youth Marketing 2014 will be taking place in London, England on the 1st of July. SES, Search Engine Strategies event is in Atlanta, Georgia, on the 9th of July. Digital Exchange will be taking place in Brighton, England on the 10th of July. Kevin Nations is hosting Big Money from small events at his home, spa nations in Las Vegas, Nevada on the 18th-20th of July. Kevin Nations and Adam Spiel will be teaming up to host another event at spa nations on the 29-31st August. Chris Ducker is hosting the New Business mastermind in New York on July 21st. Clickz live is going to be in Hong Kong, 5th-7th August and San Francisco, California 11th – 14th of August. Jack Canfield is hosting Breakthrough to success in Scottsdale, Arizona 11-15th of August. Podcast movement 2014 is being held in Dallas, Texas on the 16th – 17th of August. Speakers include Chris Brogan, Jaime Tardy, Cliff Ravenscraft, John Lee Dumas and more. Martech the Marketing Tech conference will taking place in Boston, Massachusetts 19-20th of August. JV Zoo will be hosting Marketing Mayhem live in Orlando, Florida on august 28th-31st. Speakers include Mike Filsaime, Joel Comm, Armand Morin, Daven Michaels as well as JVzoo.com founders E. Brian Rose and Bryan Zimmerman. Oh and Vanilla Ice will be performing at the official party too! And last but definitely not least Brian Kurtz is hosting Titans of direct response in honour of his late business partner Marty Edelston. It's 11th-12th September in Stamford, Connecticut. This really is going to be amazing event Gary Bencivenga who rarely ever speaks is coming out of retirement to speak at this event. The rest of the line up is incredible too, Joe Sugarman, Dan Kennedy, Jay Abraham, Perry Marshall, David Deutsch and many, many more will be at this conference.

In this week's internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility. They discuss Matt Cutts' recent post on guest blogging and how linking is being used unscrupulously to boost search ranking See acast.com/privacy for privacy and opt-out information.

B2B SEO Versus B2C SEO, which one brings the most value, which one is harder, all interesting questions which may or may not be answers in part or in full in this podcast;) We also discuss Freelance Writers for SEO and talk about Matt Cutts take on Cononical versus 301 redirects. Finally SEVO is discussed broken down into CTA's USP's and navigation. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides PPC Houston.

In this episode we discuss the new Google +1 (plus one) feature and the possible impact it may have on SEO and Search Engine Results pages. We also discuss a tool outlined by Matt Cutts, it is the Google Labs Page Speed Tool. Visit our Facebook Internet Marketing page. Come visit the most popular Internet Marketing Podcast on iTunes. Video of our podcast is broadcast live from Houston on Fridays at 9:15CST. View our archive of Search Engine Optimization Videos. E-Webstyle is a service provider of Web design Houston.

Welcome to episode #158 of Six Pixels Of Separation - The Twist Image Podcast. Here is Media Hacks #11. It's a very deep conversation about new platforms and old platforms rebranded. It covers everything from global realities to the local business scene. There's lots of talk about search engines and social media. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #158 - Host: Mitch Joel. Running time: 43:05. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Media Hacks episode #11:  C.C. Chapman - Managing The Gray - Advance Guard. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Not present: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. Hugh McGuire - LibriVox - The Book Oven. Julien Smith - In Over Your Head - Co-author of Trust Agents. Google Local Business. Understanding the "nofollow" tag. Google and signals. Google sometimes does things very quietly. Matt Cutts from Google talks about the new realties of search engine optimization. Who else feels like they are wearing diapers. Google Wave and the unknowing of it all (but we talk about it anyway). Microsoft - Bing. E3. PSP Go. Microsoft - Project Natal. The power of gaming. Gaming units as entertainment systems. Protoype video game using Facebook Connect. Is the PS3 the new supercomputer? Music from the Podsafe Music Network: Kevin Reeves - 'Throw Me A Line'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #158 - Host: Mitch Joel. Tags: advance guard advertising bing blog blogging book oven cc chapman chris brogan christopher s penn daddy blogger digital dads digital marketing e3 facebook facebook connect facebook group financial aid podcast google local business google wave hugh mcguire in over your head itunes julien smith kevin reeves librivox managing the gray marketing marketing over coffee matt cutts media hacks microsoft new marketing labs nofollow online social network podcast podcasting podsafe music network project natal prototype ps3 psp go search engine optimization six pixels of separation social media marketing trust agents twist image twitter web 20