New season starts February 2020 – new name, and video-only. Interviews from around the world at: SearchY Paris, SMX Munich, Pubcon Florida, DMA Melbourne, Online Marketing Sydney Conference, Ungagged, Take it Offline Bucharest, eTravel ITB Berlin, Running Remote Austin, Digital Olympus Warsaw, Brig…
Paris, France
Chase Neely talks with Jason Barnard about is your personal brand killing your business? This episode was recorded live on video June 18th 2024.
Chase Neely talks with Jason Barnard about is your personal brand killing your business? This episode was recorded live on video June 18th 2024.
Jason Somerville talks with Jason Barnard about the future of consumer products and e-commerce. This episode was recorded live on video June 11th 2024.
Jason Somerville talks with Jason Barnard about the future of consumer products and e-commerce. This episode was recorded live on video June 11th 2024.
Jes Scholz talks with Jason Barnard about mastering SEO strategy in Google's Gemini era. This episode was recorded live on video June 4th 2024.
Jes Scholz talks with Jason Barnard about mastering SEO strategy in Google's Gemini era. This episode was recorded live on video June 4th 2024.
Mitch Duckler talks with Jason Barnard about best practices for activating brand purpose. This episode was recorded live on video May 28th 2024.
Mitch Duckler talks with Jason Barnard about best practices for activating brand purpose. This episode was recorded live on video May 28th 2024.
Tom Amitay talks with Jason Barnard about authentic content is more than a buzzword. This episode was recorded live on video May 21st 2024.
Tom Amitay talks with Jason Barnard about authentic content is more than a buzzword. This episode was recorded live on video May 21st 2024.
Darby Copenhaver talks with Jason Barnard about why you're missing out on 95% of your best prospects. This episode was recorded live on video May 14th 2024.
Darby Copenhaver talks with Jason Barnard about why you're missing out on 95% of your best prospects. This episode was recorded live on video May 14th 2024.
Suzanne Tulien talks with Jason Barnard about stop marketing, for now, start branding! This episode was recorded live on video May 7th 2024.
Suzanne Tulien talks with Jason Barnard about stop marketing, for now, start branding! This episode was recorded live on video May 7th 2024.
Kendra Corman talks with Jason Barnard about how to create a buyer persona for social media. This episode was recorded live on video April 30th 2024.
Kendra Corman talks with Jason Barnard about how to create a buyer persona for social media. This episode was recorded live on video April 30th 2024.
Jason Khoo talks with Jason Barnard about the SEO playbook changes depending on where you are ranking. This episode was recorded live on video April 23rd 2024.
Jason Khoo talks with Jason Barnard about the SEO playbook changes depending on where you are ranking. This episode was recorded live on video April 23rd 2024.
Matthew Stafford talks with Jason Barnard about revolutionizing Ecommerce: secrets to revenue optimization. This episode was recorded live on video April 16th 2024.
Matthew Stafford talks with Jason Barnard about revolutionizing Ecommerce: secrets to revenue optimization. This episode was recorded live on video April 16th 2024.
Aleasha Bahr talks with Jason Barnard about cringe free sales that convert. This episode was recorded live on video April 9th 2024.
Aleasha Bahr talks with Jason Barnard about cringe free sales that convert. This episode was recorded live on video April 9th 2024.
Josh Muskin talks with Jason Barnard about your survival guide to the ad targeting apocalypse. This episode was recorded live on video April 2nd 2024.
Josh Muskin talks with Jason Barnard about your survival guide to the ad targeting apocalypse. This episode was recorded live on video April 2nd 2024.
Trisha Daho talks with Jason Barnard about hybrid workplaces and intentional cultures. This episode was recorded live on video March 26th 2024.
Trisha Daho talks with Jason Barnard about hybrid workplaces and intentional cultures. This episode was recorded live on video March 26th 2024.
Luis D. Camejo talks with Jason Barnard about how to turn content into profit (video content and 6 levers of profitability). This episode was recorded live on video March 19th 2024.
Luis D. Camejo talks with Jason Barnard about how to turn content into profit (video content and 6 levers of profitability). This episode was recorded live on video March 19th 2024.
Joe Pulizzi talks with Jason Barnard about boosting traffic & newsletter conversions with content. This episode was recorded live on video March 12th 2024.
Joe Pulizzi talks with Jason Barnard about boosting traffic & newsletter conversions with content. This episode was recorded live on video March 12th 2024.
Kevin Chemidlin talks with Jason Barnard about building effective landing pages and newsletters. This episode was recorded live on video March 5th 2024.
Kevin Chemidlin talks with Jason Barnard about building effective landing pages and newsletters. This episode was recorded live on video March 5th 2024.
Larry Swanson talks with Jason Barnard about leverage omnichannel content design into digital marketing. This episode was recorded live on video February 27th 2024.
Larry Swanson talks with Jason Barnard about leverage omnichannel content design into digital marketing. This episode was recorded live on video February 27th 2024.
Kristi Mitchell talks with Jason Barnard about creating a strategic marketing plan in 3 simple steps. This episode was recorded live on video February 20th 2024.
Kristi Mitchell talks with Jason Barnard about creating a strategic marketing plan in 3 simple steps. This episode was recorded live on video February 20th 2024.
Jill Lublin talks with Jason Barnard about publicity - get known everywhere with guerrilla publicity. This episode was recorded live on video February 13th 2024.
Jill Lublin talks with Jason Barnard about publicity - get known everywhere with guerrilla publicity. This episode was recorded live on video February 13th 2024.
Chris Kocek talks with Jason Barnard about how to incorporate insights in your branding campaigns. This episode was recorded live on video February 6th 2024.
Chris Kocek talks with Jason Barnard about how to incorporate insights in your branding campaigns. This episode was recorded live on video February 6th 2024.
Isar Meitis talks with Jason Barnard about 8 essential AI-driven strategies for business growth. This episode was recorded live on video January 30th 2024.
Isar Meitis talks with Jason Barnard about 8 essential AI-driven strategies for business growth. This episode was recorded live on video January 30th 2024.
Frederick Vallaeys talks with Jason Barnard about how generative AI is changing PPC. This episode was recorded live on video January 23rd 2024
Frederick Vallaeys talks with Jason Barnard about how generative AI is changing PPC. This episode was recorded live on video January 23rd 2024
John Ainsworth talks with Jason Barnard about revolutionizing online business revenue strategies. This episode was recorded live on video January 16th 2024
John Ainsworth talks with Jason Barnard about revolutionizing online business revenue strategies. This episode was recorded live on video January 16th 2024
Craig Andrews talks with Jason Barnard coffee dates that close high-ticket deals. This episode was recorded live on video January 9th 2024
Craig Andrews talks with Jason Barnard coffee dates that close high-ticket deals. This episode was recorded live on video January 9th 2024
Dennis Yu talks with Jason Barnard about facebook's hidden impact on SERPS. Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that works with schools to educate young adults and provide courses, implementation and consulting. His personal mission centers around mentorship from his experience with helping people from all walks of life grow their expertise in digital marketing. He shares his insights from managing campaigns for enterprise clients such as The Golden State Warriors, Nike and Rosetta Stone. Dennis helps digital agencies grow by serving doctors and real estate agents as a fractional CTO. He is an internationally recognized digital marketing lecturer and has spoken more than 730 times in 17 countries on 5 continents. He has been featured in the Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and is co-author of “Facebook Nation” – a textbook taught at over 700 colleges and universities. A strong presence on social media platforms such as Facebook can drive traffic to your website and enhance its credibility. Repurposing valuable interactions from social media into website content can reach a larger audience in a more useful context. This marketing approach will help you build a solid online presence that appeals to both human users and sophisticated search engines like Google. In this groovy episode, the fantastic Dennis Yu explores the impact of social media on search engine results, focusing on the role of Facebook. Dennis shares his experienced views on using the "Dollar a Day Strategy" on Facebook to increase search relevancy and the critical role of a 10% engagement rate as a signal of content quality. The conversation also extends to the intricacies of platform metrics such as view duration and the different weighting of likes, comments and shares, highlighting the superior value of shares for visibility on platforms such as Facebook and LinkedIn. He discusses the impact of the number of followers and profile activity on Facebook and the diminishing importance of verification badges. As always, the show ends with passing the baton… Dennis incredibly passes the virtual baton to next week's amazing guest, Craig Andrews. What you'll learn from Dennis Yu 00:00 Dennis Yu and Jason Barnard 01:52 Dennis Yu's Brand SERP and Knowledge Panel 02:49 Dennis Yu's Search Generative Experience Result 03:38 How Dennis Rank in Facebook Ads Without Using SEO? 05:51 How Does Social Media Influence Search Engine Results? 07:11 What is the “Dollar a Day” Strategy? 07:40 What Does 10% Engagement Mean for Videos or Posts on Facebook? 08:10 Facebook's Relevance Score and Google's Quality Score 09:15 How Do You Get a 10% Engagement Rate on Social Media? 12:40 How Can You Use Social Media Effectively for SEO? 13:13 How Do Views, Likes, Shares, and Comments Affect the Visibility of Content? 15:55 Asking People to Like, Share or Comment on Your Videos 18:34 How Important are Followers and Activity on Your Facebook Profile? 19:22 Buying Verified Badges on Social Media Platforms 20:43 How Does Earning a Blue Check on Social Media Platforms Relate to a Knowledge Panel? 21:43 Why is a Particular Platform Not Ranking in Your Brands SERP Despite Significant Efforts? This episode was recorded live on video January 2nd 2024
Dennis Yu talks with Jason Barnard about facebook's hidden impact on SERPS. This episode was recorded live on video January 2nd 2024
Katie Brinkley talks with Jason Barnard about how to post less on social media for more business. Katie Brinkley is revolutionizing social media marketing with her "less is more" approach. With more than 19 years of experience, Katie has developed a unique 4-post strategy that helps clients achieve more growth while posting less. This groundbreaking method utilizes Katie's platform-agnostic storytelling tactics tailored to each brand's goals. From implementing social media growth for AT&T and DirecTV to providing done-for-you services for solopreneurs, Katie understands the evolution of social media. With a blend of journalism and social media expertise, Katie helps her clients target their ideal audience and efficiently achieve measurable results. The more visible you are on the various social media platforms and regularly post engaging content, the more your business will flourish. But how true is that in this day and age? It's essential to recognize that quality is often more important than quantity. If you focus on creating valuable and relevant content that resonates with your ideal audience, you can achieve significant engagement and growth for your business even with fewer posts. In this episode, Katie Brinkley and Jason Barnard discuss the idea of “less is more” when it comes to posting on social media and how this can actually benefit your business. Katie provides brilliant knowledge on tailoring messages for different social media platforms by focusing on specific audience demographics and behaviors. Katie shares her expertise on why it's important to know your audience and how you can use tools like Metricool to gain targeted audience insights. As always, the show ends with passing the baton… Katie wonderfully passes the virtual baton to next week's super awesome guest, Dennis Yu. What you'll learn from Katie Brinkley 00:00 Katie Brinkley and Jason Barnard 01:50 Katie Brinkley's Brand SERP and Knowledge Panel 02:24 Katie Brinkley's Search Generative Experience Result 02:10 How Does Kalicube Pro Platform Work? 03:48 Which is the Best Social Media Platform for You? 04:30 How Do You Get the Demographic Data of Followers on Social Media? 05:40 What is Metricool? 06:57 How Do You Position Your Messaging Based on Your Social Media Demographic Data? 09:29 How Can Posting on Two Different Social Media Platforms With Two Different Ideas Not Affect Workload? 10:30 Why is it Important to Focus on the Right Social Media Platforms with Your Ideal Clients? 11:40 How Can AI be Used to Identify Customer Personas for Social Media Platforms? 17:18 What is Katie's Four-post Strategy? 17:27 First Post: Identifying the Problem That People are Not Aware 19:00 Second Post: Carousel Post 20:40 Third Post: Community Building Post 22:53 Why is Community Building Important in Social Media? 24:28 Fourth Post: Asking People to Take Action 26:59 How Does an Efficient Social Media Strategy Help With Branded Search? 28:22 Passing the Baton: Katie Brinkley to Dennis Yu This episode was recorded live on video December 26th 2023