Podcast appearances and mentions of Mark R Rosekind

Back by popular demand, this is a throwback to one of our most loved episodes. Enjoy! With autonomous vehicles, the goal is to get to a point when they can give us a “boring” or uneventful ride.And you may be thinking, “Well, that's not exciting at all!”But, it's safe and trustworthy enough for you as a rider to shift your focus from the fact that there is no driver. After all, it's only after you feel safe that you can fully relax and enjoy the ride as well as all the amenities that come with the vehicle.AV companies are tackling this challenge head-on by borrowing safety approaches from the aviation industry as well as innovating new strategies.In this episode, the first part out of two, Ed Bernardon interviews Mark R. Rosekind, Chief Safety Innovation Officer at Zoox, Inc. He'll help understand the challenges of building an autonomous electric vehicle and the progress they've made so far. He'll also share with us the steps that the automotive industry can take to increase people's safety on the road.Some Questions I Ask:What do you consider while designing your vehicle? (10:03)How do you create “a journey to enjoy”? (11:07)How do you know that you're safe enough? (20:01)What does “a safe system approach” mean? (22:25)Are you doing anything special to enhance communication with first responders in case of an accident? (29:37)What You'll Learn in this Episode:The history of Zoox (02:30)The difference between proactive and reactive safety (13:29)The difference between how the aviation and automotive industries approach safety (15:45)How the Zoox vehicle will communicate with people around it (23:26)What it takes to gain people's trust (33:00)Connect with Mark R. Rosekind: LinkedInZoox, IncConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software Hosted on Acast. See acast.com/privacy for more information.

“Safety isn't expensive, it's priceless.”In the Autonomous Vehicles field, safety is at the front, back and center. In fact, all the other features that are included only make sense if a vehicle is proven to be safe.That's why AV companies are investing heavily in proving that their vehicles are safe.The fact that they have to meet higher safety standards has made them rethink their approach to it. Almost all of them have added new safety features as well as upgraded the existing ones to create vehicles that are safer than what's currently on the streets.In this episode, the second part out of two, Ed Bernardon interviews Mark R. Rosekind, Chief Safety Innovation Officer at Zoox, Inc. He'll help us understand the safety features that are included in their vehicle. He'll also share with us how his vast experience in transport has helped him in his current role.Some Questions I Ask:What should you do to regain alertness if you feel sleepy while driving? (06:34)What are the key areas that you consider when you arrive at a crash scene? (10:41)What exactly are you doing to make the stopping distance shorter? (22:51)How do you make the vehicle safe in case a system failure occurs? 24:29)What needs to be done to our current infrastructure to make AVs safer? (29:17)What You'll Learn in this Episode:What inspired Mark to pursue the field of safety (00:41)The difference between NHTSA and NTSB (08:56)The differences between how regulators and AV companies approach safety (12:14)The most significant safety innovations by Zoox (17:05)How Zoox uses simulation to test their AV (26:21)Connect with Mark R. Rosekind: LinkedInZoox, IncConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

With autonomous vehicles, the goal is to get to a point when they can give us a “boring” or uneventful ride.And you may be thinking, “Well, that's not exciting at all!”But, it's safe and trustworthy enough for you as a rider to shift your focus from the fact that there is no driver. After all, it's only after you feel safe that you can fully relax and enjoy the ride as well as all the amenities that come with the vehicle.AV companies are tackling this challenge head-on by borrowing safety approaches from the aviation industry as well as innovating new strategies.In this episode, the first part out of two, Ed Bernardon interviews Mark R. Rosekind, Chief Safety Innovation Officer at Zoox, Inc. He'll help understand the challenges of building an autonomous electric vehicle and the progress they've made so far. He'll also share with us the steps that the automotive industry can take to increase people's safety on the road.Some Questions I Ask:What do you consider while designing your vehicle? (09:48)How do you create “a journey to enjoy”? (10:54)How do you know that you're safe enough? (19:48)What does “a safe system approach” mean? (22:12)Are you doing anything special to enhance communication with first responders in case of an accident? (29:24)What You'll Learn in this Episode:The history of Zoox (02:30)The difference between proactive and reactive safety (13:29)The difference between how the aviation and automotive industries approach safety (15:45)How the Zoox vehicle will communicate with people around it (23:26)What it takes to gain people's trust (33:00)Connect with Mark R. Rosekind: LinkedInZoox, IncConnect with Ed Bernardon:LinkedInFuture Car: Driving a Lifestyle RevolutionMotorsports is speeding the way to safer urban mobilitySiemens Digital Industries Software Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

DisrupTV Episode 244, Mark R. Rosekind, TJ Jiang, Linda Hill by DisrupTV

Zoox is driving autonomously in ways that no one else has shown. The company’s approach makes Chief Safety Innovation Officer Mark R. Rosekind, Ph.D, the perfect inaugural guest for SAE Tomorrow Today. Host Grayson Brulte sits down with Mark at SAE’s Government/Industry Meeting to discuss Mark’s unique background as a scientist studying sleep at NASA and at NHTSA, and how those experiences shaped his efforts at Zoox. Grayson and Mark focus much of their conversation on Zoox’s commitment to safety, including the importance of seatbelt usage and how different testing environments impact policy. Mark also dives into a deep discussion about the powerful impact that his father’s role as a police officer played in forging Zoox’s transparent partnership with law enforcement officials and why he “always counts progress in lives saved". Subscribe to SAE Tomorrow Today or visit www.sae.org/podcasts to stay up to date on all the latest information from SAE. Follow SAE on Twitter, Facebook, LinkedIn and Instagram. Learn more about SAE’s events by visiting: www.sae.org/attend.

Chief Safety Innovation Officer at Zoox, Inc., Mark R. Rosekind is a passionate safety professional with more than 30 years of experience promoting innovation through science and leadership in complex environments. Prior to Zoox, Dr. Rosekind was appointed by President Obama to be the 15th Administrator of the National Highway Traffic Safety Administration (NHTSA). Serving from 2014 to 2017, Dr. Rosekind led significant transformation, instilling a proactive safety culture while driving both the Agency and automobile industry to be future-oriented. His initiatives included the development and issuance of the first-ever Federal Automated Vehicles Policy, the founding of the Road to Zero coalition to develop a 30-year plan to eliminate traffic fatalities, and aggressive oversight of safety in the automobile industry, including leading the Agency through the nation’s largest product safety recall in U.S history.This presentation will introduce the basics of sleep and strategies for better sleep, alertness, and performance. Learn more at https://sleepfoundation.org/ and https://sleepfoundation.org/sleep-news/backgrounder-later-school-start-times

As the Director of UC Berkeley’s Sleep and Neuroimaging Lab and professor of neuroscience with over 100 scientific studies to his credit, Matthew Walker, Ph.D. has devoted his career to understanding one of our most prevailing biological mysteries: sleep. In this brilliant exploration and the first of its kind by a leading expert in the field, WHY WE SLEEP: Unlocking the Power of Sleep and Dreams (Scribner, on sale October 3), Walker illuminates the scientific discoveries that he and fellow researchers have led in the past two decades to help us understand the vital importance of sleep and how it can change our lives for the better. Sleep is the ultimate health panacea. It enhances memory, makes you more creative; makes you look more attractive; keeps you slim and lowers food cravings; protects you from cancer and Alzheimer’s; wards off colds and the flu; lowers risk of heart attacks, stroke, and diabetes; abates depression and anxiety; and is one of the most important predictors of illness. Herein, Walker outlines how we have misunderstood and misused this powerful and necessary habit on both an individual and structural scale, offering straightforward advice on sleeping more and better. Charting the fascinating experiments and breakthroughs in sleep science—from the serendipitous drug breakthrough helping PTSD patients from reliving their worst nightmares to testing Nobel Laureate Francis Crick’s hypothesis on the function of REM-sleep—WHY WE SLEEP is a clear-eyed primer and illuminating guide on how exactly we can sleep our way to health, longevity, and wellness. More praise for WHY WE SLEEP: “Simply a must-read. World-renowned neuroscientist and sleep expert Matthew Walker takes us on a fascinating and indispensable journey into the latest understandings of the science of sleep. And the book goes way beyond satisfying intellectual curiosity, as it explores the cognitive, health, safety and business consequences of compromising the quality and quantity of our sleep; insights that may change the way you live your life. In these super-charged, distracting times it is hard to think of a book that is more important to read than this one.” —Adam Gazzaley, co-author of The Distracted Mind, founder and executive director of Neuroscape, and Professor of Neurology, Physiology, and Psychiatry at University of California, San Francisco “Most of us have no idea what we do with a third of our lives. In this lucid and engaging book, Matt Walker explains the new science that is rapidly solving this age-old mystery. Why We Sleep is a canny pleasure that will have you turning pages well past your bedtime.” —Daniel Gilbert, professor of psychology at Harvard and author of Stumbling on Happiness "In Why We Sleep, Dr. Matt Walker brilliantly illuminates the night, explaining how sleep can make us healthier, safer, smarter, and more productive. Clearly and definitively, he provides knowledge and strategies to overcome the life-threatening risks associated with our sleep-deprived society. Our universal need for sleep ensures that every reader will find value in Dr. Walker's insightful counsel." —Mark R. Rosekind, Ph.D., former NHTSA Administrator, NTSB member, and NASA scientist ABOUT MATTHEW WALKER, Ph.D. Matthew Walker, Ph.D. is an award-winning neuroscientist and a leading world expert on sleep. He has appeared in several Google Tech talks and radio features on the BBC and NPR, including “Science Friday.” Dr. Walker was the feature of a CBS “60 Minutes” special entitled “The Science of Sleep.” He contributed to the recent National Geographic documentary Sleepless in America; the PBS NOVA special “Memory Hackers”; and, most recently, the BBC Horizon documentary Curing Alzheimer’s. He is a frequent international public speaker and offers workshops of various kinds to business leaders and technology firms.