The Future Car: A Siemens Podcast

We're back for episode seven of On the Move: A Siemens Automotive podcast. This is part two of Nand Kochhar and Michael Severson's conversation with Michael Munsey and David Fritz on the changes the software-defined vehicle is bringing to the automotive market. In the last episode we focused on some of the journey to SDV ubiquity and how we are helping merge vehicle manufacturing, semiconductor development, and software within the Digital Twin. For this episode we are examining why using a common development language and engineering platform is so important to successfully delivering a software-defined vehicle. Beyond communicating more complex requirements with suppliers and internal development groups, a digital-first approach helps accelerate innovation and help compress ballooning vehicle program timelines.

It's time for another episode of On the Move: An Siemens Automotive podcast. We've found a new host and lined up some great conversations. In this episode, Michael Severson and Nand Kochhar (VP of Automotive and Transportation) sit down with two experts on the electronics and software that is taking over how we define a vehicle – Michael Munsey and David Fritz. In this first part of three, we delve into the shift automotive manufacturers and the entire value chain is experiencing to deliver software-defined vehicles. Electronics and software might entail more learning, but it is fast becoming the best leverage tool to deliver enhanced vehicle functionality and performance. It's time to learn how we are helping integrate software and semiconductor development into the Digital Twin for today's modern vehicles.

It's time for another episode of On the Move, an automotive podcast from Siemens Digital Industries Software. As always, we have our host Nand Kochhar, VP of Automotive and Transportation, to talk about all things automotive. To continue our current focus on the software defined vehicle and how changes to the market have necessitated changes to the tools, we are digging into the world of electronics, software and networks. This episode is a continuation of our conversation with Doug Burcicki, Senior Director of Lifecycle Collaboration Software at Siemens. If you missed it, you might want to check out part one for some of the solutions our customers are implementing for software defined vehicles. But to learn about the partnership and collaboration side of the software defined vehicle, let's dive right into the episode.

We're back with another episode of On the Move, a podcast from Siemens Digital Industries Software, to dive into the electrical engineering (EE) systems, the software architectures, and networks coming to dominate the development of modern vehicles. As with all episodes, we are joined by Nand Kochhar, VP of Automotive and Transportation, along with our moderator Conor Peick, Writer for the Automotive and Transportation Industry, to discuss the shifting automotive landscape with expert guests from Siemens and around the industry. For this episode on EE systems, software architecture, and vehicle networking, Nand sat down with Doug Burcicki – Senior Director of Lifecycle Collaboration Software at Siemens. Together, they talk about the changing demands of design for automotive and heavy industries, as well as the organizational shift to overcome the challenges they bring. Tune in to as we continue our series on the software defined vehicle for On the Move.

The automotive and transportation industries are in the middle of a transformation in how vehicles are designed, made, and sold. Driven by an influx of new technologies, consumer demands, environmental pressures, and a changing workforce in factories and offices, automotive companies are pushing to reinvent fundamental aspects of their businesses. This includes developing more advanced and capable vehicles, identifying new revenue sources, improving customer experiences, and changing the ways in which features and functionality are built into vehicles. Welcome to On the Move, a podcast from Siemens Digital Industries Software that will dive into the acceleration of mobility innovation amid unprecedented change in the automotive and transportation industries. Join hosts Nand Kochhar, VP of Automotive and Transportation, and Conor Peick, Automotive and Transportation Writer, as they dive into the shifting automotive landscape with expert guests from Siemens and around the industry. Tune in to learn about modern automotive design and engineering challenges, how software and electronics have grown in use and importance, and where the industries might be heading in the future. In this episode, you will hear the second part of our discussion with Dale Tutt, VP of Industry Strategy at Siemens Digital Industries Software. We talk about the role of industrial and engineering software partners in the future of automotive design, the growing importance of cybersecurity, and the challenge of managing the engineering and production of the multitude of different vehicle configurations that results from increasingly customizable vehicles.

The automotive and transportation industries are in the middle of a transformation in how vehicles are designed, made, and sold. Driven by an influx of new technologies, consumer demands, environmental pressures, and a changing workforce in factories and offices, automotive companies are pushing to reinvent fundamental aspects of their businesses. This includes developing more advanced and capable vehicles, identifying new revenue sources, improving customer experiences, and changing the ways in which features and functionality are built into vehicles. Welcome to On the Move, a podcast from Siemens Digital Industries Software that will dive into the acceleration of mobility innovation amid unprecedented change in the automotive and transportation industries. Join hosts Nand Kochhar, VP of Automotive and Transportation, and Conor Peick, Automotive and Transportation Writer, as they dive into the shifting automotive landscape with expert guests from Siemens and around the industry. Tune in to learn about modern automotive design and engineering challenges, how software and electronics have grown in use and importance, and where the industries might be heading in the future. In this episode, Nand and Conor are joined by Dale Tutt, VP of Industry Strategy at Siemens Digital Industries Software. Dale joins us to dig into the software-defined trend taking shape in the automotive industry. We connect this to market demands and compare it to the increasing importance of software across many industries and segments.

The automotive and transportation industries are in the middle of a transformation in how vehicles are designed, made, and sold. Driven by an influx of new technologies, consumer demands, environmental pressures, and a changing workforce in factories and offices, automotive companies are pushing to reinvent fundamental aspects of their businesses. This includes developing more advanced and capable vehicles, identifying new revenue sources, improving customer experiences, and changing the ways in which features and functionality are built into vehicles. Welcome to On the Move, a podcast from Siemens Digital Industries Software that will dive into the acceleration of mobility innovation amid unprecedented change in the automotive and transportation industries. Join hosts Nand Kochhar, VP of Automotive and Transportation, and Conor Peick, Automotive and Transportation Writer, as they dive into the shifting automotive landscape with expert guests from Siemens and around the industry. Tune in to learn about modern automotive design and engineering challenges, how software and electronics have grown in use and importance, and where the industries might be heading in the future.

Christian Horner is a former race car driver, racing team founder, and the current Team Principal at Oracle Red Bull Racing. He's also a star on Netflix's Drive to Survive series and the husband of Spice Girl legend, Geri Halliwell. Christian is a man who has and does it all, and he's here to tell us all about it in his interview with Future Car host, Ed Bernardon. In this part two interview, Christian and Ed discuss sustainability within F1 and how new regulations are affecting vehicle design. Christian also shares some of his thoughts on Drive to Survive and, of course, Ed finishes their conversation by asking Christian some rapid fire questions.  Tune in to hear more! Some Questions Asked What can you tell us about the new powertrain and the challenges in developing it? (6:45) What are some of the other things that you've done, or the sport in general has done, to make the carbon footprint less? (12:39) Can you share maybe a memorable, or a funny moment behind the [Drive to Survive] camera that got cut? (16:05) What's the greatest insight [Drive to Survive] has taught you about yourself, about the team, or even about maybe some of the other Principles? (16:43) What do you think racing will be like in the year 2100? (18:01) In This Episode You Will Learn  How Christian feels about one team dominating in a sport (1:46) What Christian thinks should be done with F1 rules to have fine margins between cars (3:15) What Christian thinks the influence of Drive to Survive is (5:45) How Christian feels about the possible loss of the engine ‘roar' if combustion engines are replaced with more sustainable fuel sources (14:51) Connect with Christian Horner LinkedIn Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility

If you're a fan of this podcast, then you're surely a fan of Netflix's hit show, Drive to Survive, where we get the inside scoop on the lives of drivers, managers, and team owners during the F1 season. Well, in today's Future Car episode, we get the inside-inside scoop as host Ed Bernardon sits down to talk with Oracle Red Bull Racing Team Principal, Christian Horner.  In Part 1 of this 2-part interview, Ed and Christian sit down to discuss what big changes Christian's seen in F1 during his 20-year career as Team Principal. They also discuss how Red Bull Racing is balancing changes to F1 regulations, how he navigates the Team Principal Role, and a lot more! Some Questions Asked When you're on vacation, does racing pop in your mind a lot? (2:44) How has having been a racecar driver in the past formed who you are as a Team Principal? (5:03) If you could go back and change one decision you made when you were on the pit wall, which one would you change? (10:44) What's some advice you can give to people that have to manage a big group of very passionate people? (17:00) Were you able to take some extra time in the last year to put into the new car? (21:58) In This Episode You Will Learn  The biggest changes Christian has seen in F1 during his time as Team Principal (4:02) How Christian compares working with Sebastian Vettel to working with Max Verstappen (11:30) Where Christian believes the driving force for design comes from in Red Bull Racing (20:31) Connect with Christian Horner LinkedIn Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility

Steeped in history and tradition, the first ever Indy 500 race was held in 1911. Since then, the event has celebrated its 100th birthday (in 2011) and hosted 107 race events.  J. Douglas Boles is the President of the Indianapolis Motor Speedway Corporation and, in this Part 2 interview, he and host Ed Bernardon continue their discussion about the Indy 500 and everything that surrounds it.  Ed and Doug discuss topics like how sustainability is being incorporated into the event, what it was like hosting the US Grand Prix at the Speedway, and the future of the Indy 500. As always, Ed finishes the episode off by asking Doug some rapid fire questions! Tune in for more! Some Questions Asked How has technology changed the experience that you have at the Speedway? (4:12) How do you think the Indianapolis Motor Speedway, as a venue, is going to evolve over the next 5 to 10 years? (20:03) What's your legacy? (22:23) What was the first car you ever owned? (23:42) In This Episode You Will Learn  How Douglas balances history and tradition with modernity when organizing the Indy 500 (8:46) How sustainability is implemented in the Indy 500 (10:56) How shows like Drive to Survive can be leveraged at the Speedway (18:24) Whether Douglas has ever gotten a speeding ticket (24:12) Connect with J. Douglas Boles LinkedIn Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility

Held at the Indianapolis Motor Speedway, the Indy 500 is the largest single-day sporting event in the world. Every year, over 300,000 spectators flock to experience the excitement and energy of the event.    For as big as it is, a lot of preparation goes into planning for and organizing an event like this. Every little detail needs to be considered. To tell us all about it in this Part 1 episode is the President of the Indianapolis Motor Speedway Corporation, J. Douglas Boles.  In this episode, host Ed Bernardon and Douglas discuss how Douglas prepares for the event, what he's most passionate about when it comes to motosports, how he incorporates fan feedback into the event, and so much more!  Some Questions Asked Let's say that I came to you and said, ‘Hey, I'd like to start an event that's going to have 350,000 people in it'. Can you give me three pieces of advice? (8:20) How old were you when you went to your first [Indy 500]? (16:31) You have a degree in journalism, a graduate degree in law, [you've worked] in government and campaigns, and then racing. How does that all fit together? (22:08) What kind of racing did you do? What would you drive? (25:05) In This Episode You Will Learn  How big the Indianapolis Motor Speedway is (2:44) Why parking is the main thing that keeps Douglas up at night whilst preparing for the Indy 500 (6:21) Douglas' favorite part of race day (13:56) About Douglas' 48-hour rule (30:37) Why Douglas always wears a blue suit (37:32) Connect with J. Douglas Boles LinkedIn Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility

Tom McCarthy is the Executive Director at ASPIRE, an organization focused on developing, or enhancing, new technologies with the goal of building a better future. ASPIRE is behind the creation of the Abu Dhabi Autonomous Racing League (A2RL), which hosted its first ever race in April of this year.  In Part 1 of this two-part interview, Tom and host Ed Bernardon talked about (among other things) the inspiration behind A2RL, how the race compares to others of its kind, and who Tom hoped the audience for this race would be.  In Part 2 of this Future Car episode, Ed and Tom discuss the nature of the autonomous car that teams will use to race, the nature of how the teams will compete, what Tom hopes the greatest achievement of A2RL will be, and what he envisions for the future of racing. We also get to know Tom on a more personal level in our rapid fire section where Ed asks him questions like, what was the first car he ever owned? Did he pass his driver's test on the first try? And what does his living room on wheels look like?  Listen in to hear this and so much more! Some Questions Asked What are the steps that get you into that last race, and how long is the race going to be before you're going to declare a winner? (1:25) Do you see a lot of cooperation between the teams? And how do you balance that cooperation versus winning? (7:42) How did you actually engineer the eyes and ears of the car? (16:59) Have you seen any crashes yet? (25:22) In This Episode You Will Learn  How Tom thinks speeds of the autonomous vehicles will compare with human-driven vehicles (3:46) What's unique about A2RL (6:56) About the car that will be raced during the A2RL (11:42) How many A2RL races Tom envisions happening every year (29:07) Who Tom would pick to ride in his ‘living room on wheels' with (38:16) Connect with Tom McCarthy LinkedIn Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

Autonomous racing is something we've seen before in events like the Indy Autonomous Challenge and Roborace, so what makes the Abu Dhabi Autonomous Racing League (A2RL) different from its predecessors? Here to tell me all about it is the Executive Director at ASPIRE, Tom McCarthy. ASPIRE is the technology transition arm of the Advanced Technology Research Council,specializing in the creation of future transformative technologies,and the organization behind the A2RL.  In Part 1 of this Future Car episode, host Ed Bernardon and Tom discuss topics like the creation of A2RL, the backgrounds and experience of the teams competing, and how cultural differences have shaped the way each team solves problems. Tune in to hear more! Some Questions Asked What inspired the creation of the race? (3:38) Who do you think your biggest audience is going to be when it comes to age and interest (11:05) Will having an autonomous car race make people more comfortable switching that driver assist back on? (13:33) What did it take to qualify as a team and be part of this competition? (24:05) In This Episode You Will Learn  What ASPIRE does and what the organization's goals are (3:44) One of the biggest problems Tom has seen over the past few years when it comes to autonomous technology (12:59) How A2RL compares to Indy Autonomous Challenge and Roborace(16:46) About the nature of the A2RL race (22:11) Connect with Tom McCarthy LinkedIn Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility

If you listened to Part 1 and 2 of Ed Bernardon's interview with Rob Gray, you'll already have some insight into what Rob does on a day-to-day basis at Red Bull Advanced Technologies. And it's some pretty exciting stuff! However, for those of you who want to know Rob on a bit more of a personal level, this is the episode for you!  In this Rapid Fire episode, I ask Rob a series of quick questions to get to know him a little bit better. What's his best speeding ticket story? What does his living room on wheels look like? Listen in to hear the answers to these, and other, burning questions! Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

Rob Gray is the Technical Director at Red Bull Advanced Technologies (RBAT), the engineering sister business of Red Bull Racing. With over 20 years of experience working in both the design and technical sides of the business, Rob is here to tell us all about the exciting work RBAT is doing and give us some insight into the impact motorsports may have on our future cars.   In this Part 2 Future Car episode, Rob talks to host Ed Bernardon about some other projects RBAT is involved in (listen in to Part 1 to hear Rob discuss the company's first hypercar project), his experience working in F1, and, of course, sustainability within motorsports.  Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

Start your engines because we're back with our first episode of the year! Today, we're talking motorsports. More specifically, innovation derived from motorsports. And who better than the Technical Director at Red Bull Advanced Technologies (or RBAT), Rob Gray, to have this conversation with? In this Part 1 Future Car episode, host Ed Bernardon and Rob discuss his 20+ years of experience at Red Bull, RBAT's first hypercar project (How will it compare to F1 cars? How will design balance with creativity? What lessons learned are helping with the manufacturing process?), and RBAT's foray into racing on water! Listen in to hear more… Some Questions Asked What is it exactly that RBAT does? (3:16) How do you compare all those years working in Formula 1 to what you do now? (6:25) What do you think were some of the biggest technological developments in Formula 1 [during your time at F1]? (9:51) Did you learn anything about an F1 technology that you brought into an on-track car that you think could make an on-road car? (20:56) What types of technologies from Formula 1 can you apply to a racing sailboat? (29:10) In This Episode You Will Learn  How Red Bull Racing influences RBAT (4:57) What Rob enjoys the most out of everything he does (7:18) How the performance of RBAT'S new hypercar, the RB17, will compare to an F1 car (17:08) How the safety of the RB17 is being ensured (19:53) How RBAT balance design with functionality (24:24) Connect with Rob Gray LinkedIn Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

On today's episode of the Future Car Podcast, Nand Kochhar, VP of Automotive and Transportation Industries, and I, Conor Peick, Thought Leadership team writer, continue a series of conversations on autonomous vehicles and how they will shape the future of mobility. In part 2 of this podcast, Eryn Devola, Head of Sustainability at Siemens Digital Industries Software and Nand Kochhar, continue their compelling conversation on the impact of sustainability on the automotive and transportation industry. In this episode you'll learn: ·      Why it's crucial for sustainability to begin in the design phase of a product ·      How manufacturers can achieve supply chain transparency to reduce their carbon footprint ·      The different technological innovations and processes that are tackling the challenges of battery recycling Connect with Nand Connect with Eryn

Navigating sustainability in the automotive industry episode 1   On today's episode of the Future Car Podcast, Nand Kochhar, VP of Automotive and Transportation Industries, and I, Conor Peick, Thought Leadership team writer, continue a series of conversations on autonomous vehicles and how they will shape the future of mobility. As environmental issues continue to become more important to industries and consumers alike, sustainability is a topic that companies can no longer afford to overlook. To discuss what kind of impact sustainability is having on the automotive industry, Nand and I are very excited to be joined by Eryn Devola, Head of Sustainability at Siemens Digital Industries Software. In this episode you'll discover: ·      The importance of sustainability in the automotive industry and how it's impacting the strategies and priorities of automotive manufacturers ·      How digitalization plays a crucial role in helping automotive companies comply with government regulations and achieve sustainability targets ·      The significance of industry partnerships for addressing environmental impacts  Connect with Nand on LinkedIn Connect with Eryn on LinkedIn

Lucas Di Grassi is considered the most successful Brazilian race car driver this decade. He started his driving career in Formula 1 before transitioning to Formula E where he won one championship and was a runner-up for two others. He is considered one of the best Formula E competitors in the world, holding a record of 32 podiums. Lucas recently came on the Future Car podcast to discuss his racing career, the Formula E Championship, and sustainability in motorsports. In this special Rapid Fire episode, Ed Bernardon gets to know Lucas on a more personal level, asking him questions like whether he passed his driver's test on the first try and what career he would have liked to pursue outside of racing. Listen in to hear Lucas' interesting answers to these, and other, questions. Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

Any die-hard motorsports fan knows that the sport has changed drastically over time. Technology is a major contributor to this, but it's not the only one. Other aspects like climate change and an evolving fan base are propelling change in the sport and molding it into something many of us never imagined it being. In this Future Car Expert Episode, Ed Bernardon is looking towards the future and what it will mean for motorsports. How will the sport continue to change and what will be the biggest impacts of this change? Drawing on conversations from motorsports experts and legends Lucas DiGrassi, Bob Bell, Alejandro Agag, and Mario Andretti, Ed hopes to gain some expert perspective on what the sport will look like years down the line. Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

In recent years, the world of motorsports has made leaps and bounds when it comes to embracing sustainability. The Fédération Internationale de l'Automobile (FIA) has set its intentions to be a net zero carbon emitter by 2030 and is moving towards this goal through the pursuance of a number of avenues, including fostering sustainable innovative solutions and technology and inspiring sustainable practices within the organization. In this episode, Ed Bernardon, reflects on his recent conversation with Lucas di Grassi, Formula E champion and sustainability advocate. In particular, three topics centering around sustainability in motorsports emerged from this conversation: the transition of internal combustion engines to electric ones, sustainability technology in commercial vehicles that was inspired through motosports technology, and the future of motorsports. Listen in to hear Lucas' expert insight into each of these themes and learn a bit more about how sustainability is being integrated into racing and what it'll mean for the future of the sport. Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

“Definitely, this will be part of a new world of how motorsport will be seen and done in the future. I don't think all motorsports is going to go this way. But again, sports are changing - fan experience, TV, the way you stream, what people are interested in, what brands are actually looking to sponsor. So all of this is evolving very fast. So definitely I think there is a very big opportunity for Extreme E and Formula E to grow within this new experience” The face of motorsports is changing. Sustainability initiatives and increasing calls to protect the environment have seen the introduction of electric vehicles into motorsports alongside new championships like Formula E and Extreme E. So what does this mean for the sport's future and the drivers who compete in motorsports racing? In this episode, Ed Bernardon interviews Lucas Di Grassi, Formula E champion and former Formula 1 driver. Lucas and Ed discuss what it's like racing in Formula E, how motorsports have integrated sustainability into the sport, what effects championships like Formula E have had on sustainable technological advancements in the real world, how sustainability and environmentalism are shaping the sport, and so much more! Some Questions Asked: What's the driving force behind Lucas Degrassi? (1:46) What would you say were the top three memorable moments from your career (6:05) What does [the ESkootr Championship] provide that other racing championships don't provide? (29:34) What would you say are the biggest contributions that Formula E has made to commercial automotive? (45:55) What are your thoughts on what the crossover point is, in terms of number of miles, you have to drive an electric vehicle, more or less, when it finally becomes truly an advantage from a sustainability standpoint? (56:45) What You'll Learn in this Episode: What Lucas believes the new face of motorsports is going to be (19:40) How Lucas believe electric drive is changing the world (33:24) How Lucas sees regulations around EVs changing with technological advancements (37:41) What technology Lucas is proud to see transfer from Formula E to the commercial world (51:14) Connect with Lucas Di Grassi:  LinkedIn Twitter Website Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

In part 2 of this episode of the Future Car Podcast, Nand Kochhar, VP of Automotive and Transportation Industries, and I, Conor Peick, Thought Leadership team writer, continue a series of conversations on autonomous vehicles and how they will shape the future of mobility. In this podcast, Nand and I are joined by Gwen van Vugt, Senior Director of Autonomy at Siemens Digital Industries Software to discuss the importance of building trustworthy and compliant ADAS and AV systems. In part 1, we discussed the role of real-world testing and data collection and touched on the importance of both simulation and real-world testing to validate AV systems. In part 2 we dig a little deeper into the challenges of scaling automotive software and further explore the role of simulations play in testing AV and ADAS systems. Connect with Nand on LinkedIn Connect with Gwen on LinkedIn

Jane Poynter is the Founder and Co-CEO at Space Perspective, a company that's developing the world's only carbon-neutral spaceship to take paying customers and researchers to the stratosphere. Space Perspective's ethos is “one planet, one mission” and the company hopes, through these trips to space, to affect the way we view and connect to our planet  In this special rapid fire episode, Ed Bernardon gets to know about Jane Poynter outside of Space Perspective. Listen in for answers to burning questions such as, What was the first car she ever owned? What kind of motorbikes has she raced? And how would she describe space travel in the future?  Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

In this episode of the Future Car Podcast, Nand Kochhar, VP of Automotive and Transportation Industries, and I, Conor Peick, Thought Leadership team writer, continue a series of conversations on autonomous vehicles and how they will shape the future of mobility. Today, Nand and I are joined by Gwen van Vugt, Senior Director of Autonomy at Siemens Digital Industries Software to discuss the importance of building trustworthy and compliant ADAS and AV systems. While these systems are becoming increasingly sophisticated, they still struggle to cope with certain situations such as extreme weather conditions, construction zones, unexpected obstacles, and unpredictable human behaviors. That's why ensuring the reliability of these systems will be essential to the success of ADAS and AVs. In this episode, we cover: ·      Challenges in scaling automotive software ·      The importance of both simulation and real-world testing to validate AV systems ·      Optimizing vehicle design and electronics integration Connect with Nand on LinkedIn Connect with Gwen on LinkedIn

How comfortable would you be getting into a driverless car? What about a driverless car that you had to share with strangers? If your answer is “not very comfortable”, what would it take to convince you to give autonomous riding a try? Presumably, safety would be at the forefront of your worries but what about privacy? Both are important points to consider for passengers and certainly for autonomous drive manufacturers.    In this Future Car Expert Episode, Ed Bernardon reflects on conversations he's had with two previous guests on the show, Felix Andeleur and Mark Rosekind. Both men work in the autonomous drive sector and each shared fascinating insights into the work that they're currently doing with autonomous technology and how they hope to see it develop in the future. They also touched on how they're addressing issues of privacy and safety in these vehicles and how, in doing so, they hope to make them palatable for future potential passengers. Take a listen to find out more! Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

Have you ever thought about what it would be like to go to space? Perhaps you've had dreams of touring the galaxy before looping back to Earth. Or maybe you've thought about leaving Earth for good to live on another planet. These thoughts and dreams, although they've surely existed for hundreds of years, are now closer to reality than most of us may think.  In this episode, Ed Bernardon, inspired by his conversation with Jane Poynter, mulls over the rapidly changing face of mobility. Jane, of course, is the CEO of Space Perspective, a company offering rides to Earth's stratosphere in their custom-made spaceship for paying customers and scientists/researchers. Pulling from key parts of his initial interview with Jane, Ed discusses topics like the overview effect, life on Mars, and how the ability for every-day folk to purchase a ticket to space will end up changing the commercial travel industry.  Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

“As a business, I don't think it's our job to tell people what to think. What I do think is our job is to give them the experience that allows them to open up to this extraordinary transformation that astronauts talk about” If given the chance to go to space, would you take it? Most of us share a curiosity of the unknown when it comes to our universe and the wonders that lie outside of planet Earth. For a long time, the idea of space tourism seemed unrealistic and something only available to highly-trained individuals like astronauts. That is, until now… In this episode, Ed Bernardon interviews Jane Poynter, co-founder and co-CEO of Space Perspective, a company whose aim it is to bring regular individuals to the edge of space, using cutting-edge technology and a spaceship that's very different from what we imagine when we think of space travel. In today's episode, Jane tells us about Space Perspective, the inspiration behind it, and the company's overall goal. She also provides some interesting details about their spaceship, Space Neptune, and what people can expect to experience when they take a trip in it.  Some Questions Asked: What is the key thing that space perspective hopes to be the first of? (1:28) What's the size of the capsule? (17:03) How do you see this as a new opportunity for scientists? (21:16) What are your thoughts on these different approaches people are taking to open up space travel to the masses? (27:32) What happens if something does go wrong? (41:10) When do you think we'll have that first biosphere on Mars? (52:54) What You'll Learn in this Episode: The number of people who have been to space (1:56) What a trip on Space Perspective's spaceship, Space Neptune, will be like (14:55) Why Space Perspective has decided to use hydrogen for its balloon (37:24) About the Red Bull space jump that Jane was involved with (43:42) Connect with Jane Poynter/Space Perspective:  LinkedIn Twitter Website Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

Alain Visser is the CEO of Lynk & Co International - a company looking to redefine mobility as well as the way that we own and make use of our vehicles - and he is also the special guest featured in this Future Car Rapid Fire episode. In this episode, Ed Bernardon gets to know the Alain Visser behind the revolutionary ideas. As he does with all his guests, Ed asks Alain a series of questions in quick succession that have less to do with his business, and more to do with his personal life. Did Alain pass his driver's test on the first try? What would he invent, or uninvent, if he could? Listen in to find out the answers to these, and a whole lot of other, questions, and get to know Alain on a more intimate level! Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

When was the last time you made a really big purchase? Do you remember what kind of thought, if any, went into it? Before spending a lot of money on something, most of us will take some time to reflect beforehand. Why are we making this purchase? Is it worth the money? How will what we're buying serve us today and in the future? These are all very normal questions to ask yourself. This logic is, of course, applied when purchasing vehicles. Everyone who needs a car, needs it for their own individual reasons. The purpose that the vehicles serve varies from individual to individual, so even if we all buy the same car, we're all buying something a little bit different. In this episode, Ed Bernardon asks the question, “what are we buying” when it comes to our vehicles. To answer this, he's looking back on conversations with three different guest experts who all shared their insight on shifting trends in mobility and what people are really interested in when it comes to vehicles and getting around. Listen in to hear from Alain Visser (1:24), Henrik Fisker (11:28), and Toby Russell (19:02).  Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

In most of our lifetimes, we've seen an evolution in mobility that's been influenced by factors like technological innovation and climate change. We've witnessed the rise of electrification, autonomation, and ride sharing, and it feels like this is only the beginning of a massive shift in how we navigate and get around. So what will mobility look like 10-, 20-, or 40-years into the future? How will technology evolve when it comes to mobility and what other subsequent changes will we see in our cities as a result? In this Future Car Expert Episode, Ed Bernardon looks back on interviews he's had with a range of experts about how they envision mobility to look like in cities of the future. From underground roadworks to pedestrian-prioritized infrastructure, their ideas are fascinating and extrapolated from trends that we're seeing in mobility and society today.  Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

 “So we see a sharing community starting, but also a community, an organization, a society where people want to have experiences. So we said, yeah, we have a cool car, let's just not sell it. Let's use the car to offer an experience that is shareable rather than just sell the thing.” It's no secret that mobility is changing. Calls for a greater focus on sustainability in transport have never been higher and car manufacturers have no option but to level-up and meet these demands.  In this episode, Ed Bernardon interviews Alain Visser, CEO of Lynk & Co, a mobility company focused, and built around, the evolution of customer needs when it comes to transport. Lynk & Co. offer subscription, buying, and borrowing options for their vehicles, challenging car industry conventions and creating a system that's easy-to-use, profitable, and entirely connected. In today's episode, Ed speaks to Alain about the idea behind Lynk & Co and what, as CEO, he envisions for the company as it continues to grow. They also talk about the company's vehicle model, discussing all its amazing and unique features, as well as Lynk & Co's focus on sustainability, and a whole lot more! Some Questions Asked: What would you say is the driving force that made you think about providing mobility in a different way? (3:08) So the idea is, I could have the car available for car sharing. How does that work? (12:33) How's it different? Older versus younger? North America, Europe, Asia? What differences do you see in willingness to share? (25:33) How does what they would do with the extra parking space change based on country or age? (28:41) Will you have to make the roads bigger, because there's more cars on the road? (31:53)  From an engineering standpoint, when you're setting out your specifications for the vehicle, how does [it] change when you're aiming for a mobility product versus a car product? (35:35) How does the government in different countries and regulations impact your global plans for expansion? (50:40) What You'll Learn in this Episode: About the idea and inspiration behind Lynk & Co (1:49) About the options available to customers of Lynk & Co (8:44) Why Lynk & Co have chosen to take a different route than traditional car manufacturers (22:41) About the “fun stuff” included in Lynk & Co's car model, ‘The 01' (33:20) How Lynk & Co are incorporating sustainability into the manufacturing of their vehicle (37:39) About the amazing Lynk & Co Club (1:01:02) About Alain's vision for the future of vehicles and mobility (1:03:34) Connect with Alain Visser/Lynk & Co.:  Instagram Website LinkedIn (Lynk & Co.) LinkedIn (Alain Visser) Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

Cartier Brown is the co-founder and CEO of Avicar, a company that specializes in remote reality technology and, specifically, how it can be applied in motorsports. Avicar's technology will allow users to drive on a racetrack from miles away, enabling them to compete with other remotely-located drivers.  In this special rapid fire episode, Ed Bernardon steers away from remote reality to get to know Cartier on a more personal level. Listen in to hear about Cartier's best speeding ticket story, who he'd like to spend a 5-hour car journey with, and other interesting tidbits about the Avicar CEO.  Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

In this episode of the Future Car Podcast, Nand Kochhar, VP of Automotive and Transportation Industries, and I, Conor Peick, Thought Leadership team writer, continue a series of conversations on autonomous vehicles and how they will shape the future of mobility. As the automotive industry moves into the future, automotive companies are faced with the challenge of designing increasingly complex vehicles to satisfy consumer demands for greater automation, convenience, and connectivity. AVs are only expected to exacerbate this trend of growing vehicle complexity. AVs will require state-of-the-art components from multiple domains including software, semiconductor chips, sensors, and electrical wiring. As these systems grow in complexity, they also must become increasingly integrated, driving even more growth in vehicle complexity. This complexity becomes particularly challenging as the lifecycle moves into the verification and validation phase. Indeed, many estimates predict that AV platforms will need to complete the equivalent of billions of miles of testing to demonstrate their safety and reliability. Such a volume of testing is required to investigate non-routine traffic situations that are difficult to encompass when developing the self-driving system. Completing such a rigorous testing program with real-world prototypes alone would be impossible. This is where modern digital simulation and testing solutions can change how vehicles are developed to overcome the challenges of the future. To dive into the topic of vehicle simulation and testing, Nand and I are joined by Robbert Lohmann, Business Development Director of AV's at Siemens Digital Industries Software. We talk about the growth in virtual methods of vehicle testing and verification, how driving scenarios are generated for simulations, the role industry standards may play, and how the digital twin facilitates the future of automotive development. Connect with Nand on LinkedIn Connect with Conor on LinkedIn

As a child, what future expectations and dreams did you hold for yourself and your career? Were they realistic? Did they align with your interests and values? How close did you come to meeting these expectations as an adult and what deviations from the path you originally set for yourself were made along the way? In this Future Car Expert Episode, Ed Bernardon looks back on interviews he's had with guests whose current careers and occupations differ drastically from what they initially set out to do. These professional pivots include from the music business to the world of remote reality, from a mathematician to the CEO of Siemens USA, and a couple more other very interesting shifts. Listen in to hear what it was that inspired these career changes and what these guests were able to bring across from their previous careers into their new ones. Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

Given the level of innovation in technology today, it can be difficult to keep up with it all. You may recognize the names of certain types of technology but grasping their applications can be harder, and this is only compounded when you start to confuse them with other emerging technologies.  In this episode, Ed Bernardon compares three seemingly similar, but actually drastically different, technologies: virtual reality (1:04), augmented reality (1:50), and remote reality (2:58).  Listen in to learn more about these three technologies, why they're important, and what makes them different from one another. Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

“We are truly trying to push the needle on what can be done in motorsports. And also we are truly bringing something different when it comes to sports content, and sports programming. I don't know what to tell you, man. I'm just excited.” Between EVs, AVs, and flying cars, it seems as though we've seen everything that automotive technology has to offer. But that may not be the case. Remote reality racing uses microsecond real-time reactivity and tactile response that feels as close to being in the driver's seat, without actually being in it. In this episode, Ed Bernardon interviews Cartier Brown, co-founder of Avicar, a company that, for the first time, is using remote reality technology in sports cars with the aim of racing them from thousands of miles away. Avicar technology is groundbreaking and the company believes it has the power to disrupt how real world sports are played forever. In today's episode, Cartier Brown breaks down Avicar's remote reality technology and describes how the company is using it to build their sports car and smart track. Ed and Cartier also talk vehicle design, safety, and speed, and a whole lot more. Some Questions Asked: Are you saying that the average person or spectator will be able to somehow remotely jump into the driver's seat? (7:24) Without that human element of risk, why do you think people are going to want to watch this? (10:26) What would be some of the crazy things that you think you might see in one of these races? (11:41) How fast does it go? (14:35) What do you think are the big technical engineering hurdles that you're facing as you try and make this remote reality racing reality? (23:16) What exactly is the digital twin, and how's it going to help you design this? (32:26) What You'll Learn in this Episode: What remote reality is and how Avicar is leveraging it (2:22) What Avicar means by “it is real because it feels real” (3:05) About the driver experience for Avicar vehicles (15:45) About Avicar's ‘angel key' (16:53) How Avicar plans to replicate the ‘feel' of driving a race car (30:01) The demographic of drivers Avicar are looking to recruit (36:27) About Cartier's work in the music and movie business (39:24) What the scouting process for Avicar drivers will look like (46:50) Connect with Cartier Brown/Avicar:  Instagram Website LinkedIn (Avicar) LinkedIn (Cartier Brown) Email Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

An Italian immigrant who moved to the United States as a young boy and quickly made a name for himself in driving, Mario Andretti is one of the greatest race car drivers ever to exist. His 50-year-long career included wins in Formula 1, Daytona 500, and Indy 500 with a total of 111 wins under his belt. In this special rapid fire episode, Ed Bernardon dives into who Andretti is off of the racetrack, asking him a series of short, personal questions. What's his biggest talent other than racing? What was the first car he fell in love with? Listen in to find out!  Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

It's quite rare for an issue to exist in this world that affects everyone on the planet and, if not solved, puts the entire human race at risk. One such issue is climate change. With temperatures increasing, sea levels rising, and weather events becoming more extreme, it's clear that this is a problem that needs attention across industries, in addition to across the world. This has become a major talking point in motorsports. Environmentally-friendly technology is being used more and more in the sport and innovation is increasingly focused around sustainability.  In this Future Car Expert Episode, Ed Bernardon reflects on previous guests he's had on the show, all connected to the world of motorsports in some way, and their take on sustainability within the sport. Listen in to hear Mario Andretti, Bob  Bell, Alejandro Agag, and Catie Munnings talk about what they've seen sustainability-wise in motorsports and their opinion on the overall environmental push. Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

Motorsports serve as a testing ground for pushing the boundaries of innovation, where technologies are refined under extreme conditions and then applied to everyday vehicles. The impact goes beyond technology, with motorsports significantly promoting sustainability and raising awareness about climate change through championships like Formula E and Extreme E. In this episode, Ed Bernardon shares five incredible examples of the impact motorsports has had on our world. You will hear how the rearview mirror (2:29) and disc brakes (3:13) became integral parts of an automobile, Alejandro Agag's view on the role of electric motorsports in promoting sustainability (3:41), and you'll find out from motorsport racing icon, Mario Andretti, what were the greatest contributions made by motorsports to the automotive industry (7:37). Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

“If everything seems under control, you're just not going fast enough” As a race car driver, you have to maintain a balance at the edge of what your car is capable of doing. You must remain fully focused when approaching corners at 240 MPH.  It's pushing and respecting the limit simultaneously, knowing that it's not only the victory that's on the line; it's also your life. While the technology and safety guidelines have improved drastically over the years, racing still remains a limit-pushing, adrenaline-fueled sport. In this episode, Ed Bernardon interviews Mario Andretti, one of the greatest race car drivers in history. He is the only driver to have won the Daytona 500, the Indianapolis 500, and a Formula One championship. Mario was knighted in his native Italy, and GQ Magazine named him one of the 25 Coolest Athletes of all time. Today, he'll share with us what it takes to be a successful race car driver. He'll also help us understand the contributions that racing has made to the automotive industry. Some Questions I Ask: Do you think the addition of technology has made the driver's skills less important? (01:07) Did racing in different categories make you a better driver? (06:09) What do you think have been the greatest contributions that racing has made to the automotive industry? (18:01) How do you feel sitting in the car waiting for the green flag to drop? (25:27) How important do you think it is for racing to embrace sustainability? (35:27) What You'll Learn in this Episode: The importance of getting the best out of the available car (04:11)  What inspired Mario to become a race car driver (09:20) The difference between IndyCar and Formula One (12:13) Why being inducted into the Automotive Hall of Fame was very important to Mario (15:34) Mario's experience racing against his son (31:12) Connect with Mario Andretti:  Instagram Twitter Website Connect with Ed Bernardon: LinkedIn Future Car: Driving a Lifestyle Revolution Motorsports is speeding the way to safer urban mobility Siemens Digital Industries Software

A widespread transformation is taking place in the automotive and transportation industries. Changes in technology, societal pressures, and regulations are all pushing vehicles to become more sustainable, safe, accessible, and smart. This is driving a change in the nature of vehicles and how they are engaged by the user. In response to these trends and pressures, automakers are doubling down on electrification and continuing to invest in developing automated driving features and autonomous vehicles. Autonomous vehicle development will only become more important in the marketplace as the competition to produce new and advanced vehicle features continues to mount. Today, automakers must focus on developing advanced features and functions to stand out in a competitive landscape. As the emphasis on advanced vehicle features continues to grow, so does the design challenge for the engineers. So, how do companies address increasing complexity in vehicle design, and how do the specific needs of autonomous vehicles affect the process? In this episode of the Future Car Podcast, Nand Kochhar, VP of Automotive and Transportation Industries, and I, Conor Peick, Thought Leadership team writer, continue a series of conversations on autonomous vehicles and how they will shape the future of mobility. We chat with Mark Sampson, MBSE Product Manager at Siemens Digital Industries Software, to better understand how digitalized design methodologies and a systems-engineering approach can help companies manage and overcome the complexities of designing and testing, and validating advanced vehicle technologies.