Podcast appearances and mentions of mat beeche

It's no coincidence that Mat Beeche's first publishing business was Shoestring Startups. Today he manages Strategic Partnerships at Pinstripe Media. Mat reveals the sales and marketing strategies he has used to win customers, get media attention and grow businesses. Mat's energy is infectious!

It’s no coincidence that Mat Beeche’s first publishing business was Shoestring Startups. Today he manages Strategic Partnerships at Pinstripe Media. Mat reveals the sales and marketing strategies he has used to win customers, get media attention and grow businesses. Mat’s energy is infectious!

Mat Beeche is the guy who gave Australia its first real taste of ‘startup news' when he launched the Shoestring brand some years ago. Today his initial publication has morphed into ‘Startup Daily' and has become a must-read for anyone in the progressive tech startup space. So what can we learn from his journey and his audience? Let's find out.

Mat Beeche is the guy who gave Australia its first real taste of ‘startup news’ when he launched the Shoestring brand some years ago. Today his initial publication has morphed into ‘Startup Daily’ and has become a must-read for anyone in the progressive tech startup space. So what can we learn from his journey and his audience? Let’s find out.

Kate Morris is the founder and CEO of Adore Beauty, an online cosmetics retailer. The business was founded in 1999, when Morris was working on the cosmetics counter part-time while attending university. While she loved this work, she realised that for many women, the experience of buying makeup at a department store wasn't exactly enjoyable. Rather, Morris saw that many felt intimidated instead of empowered as they approached the makeup counters.  Gina had a chat with Kate before the Christmas break to talk about the birth and growth of Adore Beauty, the sale of a stake of the business to Woolworths and buying it back, and supporting women in the Australian startup space.  

In this episode of Startup meet Corporate we explore the world of social data and analytics and the way in which companies are leveraging this to grow their business. We look at a new platform leveraging influencers in the gaming industry and Mat sits down with the founder of Digivizer, Emma Lo Russo and finds out how their technology is helping corporates to be more innovative based on data from their social media accounts.

In episode 33 of The Startup Playbook Podcast, I sat down with Simon Walker, Partner Marketing Manager at IFTTT (If This Then That). Aside from his role at IFTTT, Simon is also the co-founder of Gone Social, a community of 2,500+ social media, marketing and PR enthusiasts in Silicon Valley sharing best practices, tools and ideas. Prior to his role with IFTTT, Simon was the Head of Marketing at LIFX , an Australian startup that raised $1.3M inside a week on Kickstarter and went on to raise $12M from Sequioa Capital. In the interview, Simon shares how to market innovative products, the importance of value driven marketing and how startups can develop partnerships with large organisations. Show notes: - LIFX - LIFX Kickstarter campaign - Startup Daily - Mat Beeche - Taylor Ventures - Eric Toda - Fidget cube - IFTTT - Aware - Gone Social - Lauren Michaels - Gone social (Twitter) - Inspire9 - Simon Walker (Twitter) Feedback/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Credits: Intro music credit to Bensound Click here to listen on iTunes Click here to listen on Stitcher The post Ep033 – Simon Walker (Partner Marketing Manager – IFTTT) on value driven marketing appeared first on Startup Playbook.