Podcasts about partner marketing

Inga Broerman is a seasoned growth marketing leader with over 20 years of experience driving strategy and execution for startups and early-stage companies. As Vice President of Marketing at BluLogix, she leads innovative initiatives for the only intelligent subscription billing provider transforming data into revenue. Her expertise spans SaaS, IoT, technology, and analytics, with a strong focus on demand generation, branding, and customer retention. A Founding Member of Chief, Inga is passionate about empowering senior women leaders and fostering impactful, top-down change. Website: https://blulogix.com/  LinkedIn: https://www.linkedin.com/in/ingabroerman/  YouTube: https://www.youtube.com/channel/UCswrtX-1rtfcnNLkZT8BQpA  Facebook: https://www.facebook.com/people/BluLogix/61557638324861/?mibextid=LQQJ4d    Arielle Miller is a passionate marketing professional dedicated to continuous learning and making a meaningful impact in the business world. A graduate of Miami University's Farmer School of Business, she holds a Bachelor of Science in Marketing with a strong foundation in strategic and creative practices. As a Demand Generation Marketing Specialist at AgileBlue, an AI-powered cybersecurity company, Arielle drives targeted campaigns, optimizes lead generation, and uses data to guide strategic decisions. She is known for her creative problem-solving and commitment to innovation in the digital marketing space. Website: https://agileblue.com/  LinkedIn: https://www.linkedin.com/in/ariellemmiller/  Instagram: https://www.instagram.com/agileblue/  Facebook: https://www.facebook.com/AgileBlue    In this episode, we explore growth marketing, AI tools, and offline strategies with industry experts, Inga and Arielle.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Inga Broerman is a seasoned growth marketing leader with over 20 years of experience driving strategy and execution for startups and early-stage companies. As Vice President of Marketing at BluLogix, she leads innovative initiatives for the only intelligent subscription billing provider transforming data into revenue. Her expertise spans SaaS, IoT, technology, and analytics, with a strong focus on demand generation, branding, and customer retention. A Founding Member of Chief, Inga is passionate about empowering senior women leaders and fostering impactful, top-down change. Website: https://blulogix.com/  LinkedIn: https://www.linkedin.com/in/ingabroerman/  YouTube: https://www.youtube.com/channel/UCswrtX-1rtfcnNLkZT8BQpA  Facebook: https://www.facebook.com/people/BluLogix/61557638324861/?mibextid=LQQJ4d    Arielle Miller is a passionate marketing professional dedicated to continuous learning and making a meaningful impact in the business world. A graduate of Miami University's Farmer School of Business, she holds a Bachelor of Science in Marketing with a strong foundation in strategic and creative practices. As a Demand Generation Marketing Specialist at AgileBlue, an AI-powered cybersecurity company, Arielle drives targeted campaigns, optimizes lead generation, and uses data to guide strategic decisions. She is known for her creative problem-solving and commitment to innovation in the digital marketing space. Website: https://agileblue.com/  LinkedIn: https://www.linkedin.com/in/ariellemmiller/  Instagram: https://www.instagram.com/agileblue/  Facebook: https://www.facebook.com/AgileBlue    In this episode, we explore growth marketing, AI tools, and offline strategies with industry experts, Inga and Arielle.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

With a strong passion for Partnerships and Marketing, Sarah Adam has over 10 years experience in various B2C and B2B SaaS Marketing roles, from PR, Field Marketing and Content to Partner Marketing and Influencer Marketing. Today, Sarah heads Partnerships and Influencer Marketing at Wix, focusing on Wix's end-to-end web creation platform for Agencies and Enterprises, called Wix Studio. 

In this episode of Partnerships Unraveled, we sit down with Norman Guadagno, former CMO of Mimecast and marketing leader with deep experience in B2B tech, cybersecurity, and partner-led growth. Norman shares why marketing teams continue to prioritize direct sales over channel partners and what needs to change.

SMB is an entirely partner-driven channel, and yet so many manufacturers miss the mark when it comes to scaling through their partners. Marketing has evolved, yet strategies have not. How do we ensure our partners are getting the right content and resources to effectively create awareness and demand? To answer this question, and dig into trends shaping channel marketing, Ian is joined by Alex Whitford and Efe Senel from Channext who also cohost the Partnerships Unrivaled Podcast. Learn more about Cisco's marketing solutions for partners to market to SMB customers: https://ebooks.cisco.com/story/cisco-smb-partner-campaign-kit/ Check out Channext here: https://channext.com/partners

A seasoned Marketing leader with a decade of experience in Tech and SaaS, Evett Baranov specializes in Account-based Marketing (ABM) with expertise in Field Marketing, digital strategy, and Partner Marketing. Having led programs across APAC and EMEA, she brings a global perspective to driving targeted engagement and revenue impact. Now based in Sydney, she focuses on data-driven ABM strategies that align Sales and Marketing for business success.Watch this episode and learn:How Workday's ABX model complements demand gen without overlapThe FIRE score framework for smarter account selectionWhy ABM success starts with targeting the right accountsHow to measure ABM impact beyond MQLs and pipeline

Want to grow your business without increasing your ad budget? Affiliate & partner marketing let you leverage other people's audiences to generate leads and sales—without the heavy lifting.In this episode of Lead Gen HQ, host Alex Oliveira covers:✅ How to set up & scale an affiliate program that works.✅ Why strategic partnerships help businesses grow 30% faster.✅ The new influencer-driven affiliate model.✅ Best tools to manage, track, and optimize your partnerships.✅ Avoiding common mistakes that kill affiliate programs.If you're ready to get others selling for you, this episode is a must-listen.

87% of customers engage more with personalized emails—yet too much personalization can feel intrusive. This week on The Modern Customer Podcast, Malinda Sandman, Senior Director of Global Acquisition and Partner Marketing at Intuit Mailchimp, shares how brands can use AI responsibly to build trust, increase engagement, and drive results.  

Im heutigen Marketing Transformation Podcast geht es um eine der etabliertesten Gattungen im Digitalmarketing, das Affiliate Marketing bzw. Partnermarketing. Erik diskutiert mit Matthias Stadelmeyer, CEO bei Tradedoubler, u.a. über die Entwicklung des Marktes über die Jahre und erfährt viele Insights aus Matthias Netzwerk. Erfahrt zum Beispiel, wie sich Advertiser erfolgreich im Partnermarketing durchsetzen können bzw. was sie besser vermeiden sollten. Im Detail geht es um folgende Fragen: - Wie ist der State of Play im Partnermarketing? - Wie hat sich die Bedeutung und Funktion des Partnermarketings aus Advertiser-Sicht im Laufe der Zeit entwickelt? - Auf welche Märkte setzt ihr euren Fokus, welches sind eure wichtigsten Verticals? - Welche Strategien setzt die Publisherseite im Partnermarketing ein, um Leads und Sales zu generieren? - Welche Faktoren spielen bei der Repositionierung eurer Marke eine besondere Rolle? - Welche konkreten 3 Tipps hast du für Advertiser, um Partnermarketing noch effizienter zu machen? - Lust auf mehr Insights zum Thema Partnermarketing? Hier geht´s zum Partnermarketing Podcast von Matthias! https://open.spotify.com/show/7xwumPWHzjNL4IpuEr8KPP?si=011c528945824e83 Über Matthias Stadelmeyer Matthias ist seit 2014 CEO bei Tradedoubler und hat das Unternehmen seitdem grundlegend umgestaltet und ausgebaut. Er ist ein erfahrener strategischer Leader mit starkem Hintergrund in Vertrieb und Technologie. Mit seiner Expertise in Digital Marketing und seiner visionären Sicht auf Marketingtrends ist er ein gefragter Keynote-Speaker und steht regelmäßig mit anderen Branchenexperten auf der Bühne. Matthias hatte seit 2007 mehrere leitende Positionen bei Tradedoubler inne, darunter Regional Director DACH und Vice President Sales. Matthias begann seine Karriere als Teamleiter für Online Marketing bei der CANCOM IT Systeme AG. Zuvor hat er Wirtschaftsingenieurwesen an der Hochschule München studiert. Dieser Podcast wird produziert von TLDR Studios

273 - Are you ready to supercharge your photography business? This week, I'm chatting with Tanya Smith, a portrait photographer and educator who went from struggling with $600 shoots to building a system that generated almost $400K in just one year. We're breaking down the most effective marketing strategies—think partnerships, in-person connections, and consistent follow-ups—that photographers can start using today. If you're tired of the feast-or-famine cycle, this episode is a must-listen!What to Listen ForHow Tanya went from $600/session to a $400K/year photography businessThe importance of in-person marketing in a digital worldWhy Instagram should only be the “icing” on your marketing cakeTanya's proven strategy for creating profitable partnerships with local businessesHow to build long-lasting relationships with clients and community partnersThe mindset shift you need to make to approach marketing with confidenceTanya's advice for structuring your week to prioritize marketing and avoid burnoutWhy follow-up is the most overlooked (and valuable) part of your marketingThis episode with Tanya Smith was packed with actionable marketing strategies to help you build a thriving photography business. From creating meaningful partnerships to mastering the art of follow-up, Tanya's advice will inspire you to take control of your client pipeline. Remember: marketing is the key to consistency, and it doesn't have to be overwhelming!If you loved today's episode, make sure to check out Tanya's Mastery Summit for Portrait Photographers happening on January 21, 2025. You can grab your free ticket at the link below. Don't forget to subscribe to the podcast, share it with a friend, and let us know your biggest takeaway.Important LinksSign up for Tanya's Mastery Summit (FREE) - www.profitableportraits.com/summitFree Marketing Ideas for portrait photographers: https://www.profitableportraits.com/marketTanya's Education Website: https://www.profitableportraits.comTanya's Store for Photographers: https://whoabella.caMaster the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price and sell confidently with Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateLearn commercial pet photography at the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

In this epiosde we talk to the Head of Marketing Partnerships and Influencer Marketing at Wix, Sarah Adam. Sarah has over 10 years experience in various B2C and B2B SaaS Marketing roles, from PR, Field Marketing and Content to Partner Marketing and Influencer Marketing. Sarah is focusing on Wix's new end-to-end web creation platform for Agencies and Enterprises, called Wix Studio.

¿Sabes que el marketing de afiliación y de influencers, siguiendo unas sencillas pautas, es una de las opciones de marketing más rentables para un ecommerce, donde incluso puedes planificarlas exclusivamente a éxito, y si no vendes, no pagas? Hoy descubrimos lo que hay detrás para poder hacerlo bien y cómo lo puedes implementar rápidamente en tu tienda online. Podcast patrocinado por Doofinder. Descubre cómo puedes vender más en tu ecommerce fácilmente con las recomendaciones inteligentes de Doofinder, tu buscador inteligente. Ahora con prueba gratuita de 30 días. Entra ya en https://www.doofinder.com/es/ Para ello, contamos hoy con 3 auténticas expertas en cada uno de los campos en esta primera mesa redonda que hacemos en el podcast de Ecosistema Ecommerce. Hablamos de Partner Marketing y afiliación, de rentabilizar campañas y de incluso hacer una red privada donde gestionar los afiliados con Soraya García, Directora General de Tradedoubler en Iberia, Latam y Turquía. Contamos casos concretos y como medir correctamente sin humos para aprovechar todo el potencial del marketing de influencers donde se pueden alcanzar ROAS de 14, con Romina Correa, Head of Metapic para España y Portugal, y también nos adentramos en el sector del loyalty como ejemplo claro de aprovechar el pilar de afiliación y de los influencers con María Roca, responsable de Comunicación & Performance en VIP District. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

In this episode of Intercom on Product, we talk with Enzo Avigo, co-founder and CEO of June, a next-generation analytics platform dedicated to B2B SaaS. He shares his key learnings from his entrepreneurial journey so far, including the importance of product-market fit (PMF), the real value of getting into Y Combinator, and the growing significance of founder-led marketing. Leading the conversation is Mark Iafrate, GTM Lead, Webinars & Partner Marketing, Intercom.Watch this episode on YouTube: https://www.youtube.com/watch?v=qha95Ig4gWw

In this episode, we interview Shannon Harper, a seasoned marketer and fractional CMO at ourcmo.co. What you'll learn in this episode: Effective strategies for initiating and growing partner marketing relationships. Examples of successful partnerships and how they increased revenue. Tips on leveraging tools like Partner Stack for segmenting and managing partnerships. How to create valuable content that benefits both partners in the relationship. The role of webinars, LinkedIn groups, and customized marketing materials in partnership success.

✨  Hailey Urbach, Senior Campaigns and Partner Marketing Manager at Sprout Social☁️  Hailey's entrepreneurial journey in social media consulting☁️  Impact of an MBA when making a career shift☁️  nsights into B2B partner marketing☁️  Networking calls for career discovery☁️  Leveraging transferable skills in marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Tim Cermak discusses the evolution of marketing strategies, stressing the importance of authentic content to build trust and brand recognition. Tim explains "fuzzy ROI" and the challenges of measuring digital marketing effectiveness. The conversation covers the shift from traditional marketing to community-focused approaches, emphasizing partnerships with local businesses and the value of elevating community voices. Tim's success story from a recent event, where client testimonials significantly boosted sales, illustrates the power of Nearbound marketing and the need for genuine endorsements.Key Takeaways:Tim Cermak's expertise in Nearbound marketing for the real estate industryChallenges realtors face in marketing and the importance of building trust with clientsShift towards Nearbound marketing and its importance in standing out in a competitive marketImportance of authentic and organic content in building trust and brand recognitionEvolution of marketing tactics and the need for adaptation in the changing digital environmentEmphasis on community-focused approach and partnership with local businessesSuccess of Nearbound marketing strategy in driving sales and recurring revenueImpact of leveraging customer testimonials and endorsements in marketing effortsImportance of genuine endorsements and trust in building authentic recommendationsLessons learned and the importance of groundwork, trust, and social proof in marketing strategiesChapters:00:00:00 Introduction00:02:54 Nearbound Marketing Principles 00:04:42 Alignment with Nearbound Marketing 00:05:04 Challenges in Realtor Marketing 00:13:38 Long Buying Cycle in Real Estate 00:16:57 Selfie Strategy and Organic Posts00:17:52 Category Marketing and Community Expertise 00:18:42 Partner Marketing and Building Relationships 00:27:21 Impact of Cheap CPMS on Marketing 00:30:45 Challenges in Tracking Marketing Attribution 00:32:19 Importance of Logical Marketing 00:33:26 The guide to rethinking higher education 00:34:18 Email copywriting and human touch 00:39:13 Understanding ad effectiveness 00:41:05 Engagement metrics and trust-building 00:44:02 Sponsorship and trust-building 00:49:52 The impact of customer marketing 00:52:13 Recognizing the power of Nearbound marketing00:52:55 Lessons from successful marketing 00:55:12 Personal revelation about Nearbound marketing

In this episode, we interview Alise Houserman, a seasoned marketer with a unique journey from an English major to a marketing maven. Join us as we delve into the dynamics of partner marketing and its potential to amplify business growth. What you'll learn in this episode: How unexpected career paths can lead to marketing success. The importance of blending creativity with data in marketing. Strategies for developing partner-specific content in marketing. Effective methods to support partners and enhance their market presence. The significance of understanding partner personas and crafting tailored content strategies.

Welcome to the Artificial Intelligence Podcast, where we explore the innovative intersections of AI technology and various industries. Your host, Jonathan Green, a best-selling author, brings insights into how AI can transform business processes and operational efficiency.Today, we're thrilled to have Bridget Murphy with us, a visionary who integrates AI into partner marketing to streamline and enhance business collaborations. Bridget's expertise lies in harnessing AI to sift through vast data sets, ensuring partnerships are strategic, beneficial, and aligned with client objectives. Her work exemplifies the power of AI in identifying optimal partnership opportunities, enhancing decision-making, and driving targeted business outcomes.Notable Quotes:"Incorporating AI into our processes allows us to quickly identify the most suitable partners, ensuring alignment and maximizing the effectiveness of collaborations." - [Bridget Murphy]"AI isn't just about technology; it's about strategically enhancing our capabilities to better serve our clients and achieve their goals." - [Jonathan Green]Connect with Bridget Murphy:envisionp.comhttps://www.linkedin.com/in/bridgetomurphy/Connect with Jonathan Green The Bestseller: ChatGPT Profits Free Gift: The Master Prompt for ChatGPT Free Book on Amazon: Fire Your Boss Podcast Website: https://artificialintelligencepod.com/ Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Aligning sales and marketing objectives and data exchanges seems a no brainer, yet so many organisations simply don't do it, says Patrick Janssen, Cisco's Partner Marketing Manager. It's why he's picked it as his shiny new object. Tune in to learn more about alignment and its benefits for data driven marketing, plus hear extra tips for unlocking creative value from Patrick.

In this episode, we interview Mike "Kirby" Kirby, the Senior Director of Partner Strategy and Growth at Empartner Software, who shares his deep insights into the nuances of partner marketing and how it differs significantly from traditional corporate marketing. What you'll learn in this episode: The common mistakes in partner marketing and why simply rebranding corporate content isn't effective for partners. What partners really want: Understanding the distinct needs of partners, including relevance to their business, profitability, and support resources. Content utilization: Why partners often neglect provided content and how to make content more relevant and accessible to them. Enabling partners: The significance of training materials and tools that simplify the selling process for partners. Two sides of partner marketing: The distinction between marketing to partners ('to-partner') and through partners ('through-partner') and strategies for both. Customization and personalization: The importance of tailoring content to individual partners and avoiding a one-size-fits-all approach. Building thought leadership: How providing pre-written blogs, research, and featuring partners in podcasts or masterclasses can empower them as industry experts. SEO considerations: Advising partners to slightly modify provided content to avoid SEO penalties while maintaining the core message. Marketing enablement: Coaching partners on effective marketing strategies to maximize the impact of the content provided. Measuring content effectiveness: Utilizing enablement and automation tools to track the performance of distributed content and its impact on lead generation and sales. Join us for a comprehensive dive into making the most of partner relationships through strategic, tailored content and support.

Most companies build a sales team and expect them to self-generate leads; few have an efficient method to feed their sales pipeline. Today's guest, Ian Bellais, spearheads the partner marketing efforts as VP of Business Development at Verified First. With over 20 years of experience creating thriving, robust pipelines and revenue streams, Ian shares the power of partner marketing and what it takes to get any company into, and benefiting from, marketing through organizations to their end users in mutually beneficial partnerships, including:How to structure a partner marketing arrangement The types of marketing events partners can provide How to identify partners that will be a great fit The keys to a healthy partner marketing relationship And moreIan has created a system where almost 100% of his company's pipeline is fed by partner marketing and that results in close rates as high as 65%. Listen in and learn how to boost your own numbers.

  Sometimes it takes a village for a business to flourish. Discover ways to market your business with affinity partnerships and community involvement. All that and more in this episode!   Read the text version   Ask the Agent Survival Guide Podcast! Email us  ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Follow Us on Social!   Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim Twitter, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance   Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/    Resources: 2024 CMS Compliance Regulation Updates for Agents ft. Alyson Seighman: https://link.chtbl.com/2023AlysonSeighman Are Your Medicare Marketing Materials Compliant? https://link.chtbl.com/ASG538 Community-Based Marketing for Insurance Agents: https://link.chtbl.com/ASG533 Community Engagement & ACA Marketing Suggestions for Agents: https://link.chtbl.com/ASG552 Do's and Don'ts of Medicare Compliance: https://link.chtbl.com/ASG542 Meet Your Sales Team: https://ritterim.com/meet-your-sales-team/ Medicare Advantage Open Enrollment Do's and Don'ts: https://link.chtbl.com/ASG574   Ritter Blog – Compliance Section: https://ritterim.com/blog/compliance/ Rules for Hosting a Compliant Medicare Sales Event: https://link.chtbl.com/ASG541 Rules for Hosting a Compliant Medicare Educational Event: https://link.chtbl.com/ASG540   References: Affinity Marketing Definition: https://www.techtarget.com/whatis/definition/affinity-marketing Complementary Business Definition: https://www.lawinsider.com/dictionary/complementary-business Medicare Marketing Guidelines: https://www.cms.gov/medicare/health-drug-plans/managed-care-marketing/medicare-guidelines Medicare Program; Contract Year 2024 Policy and Technical Changes to the Medicare Advantage Program, Medicare Prescription Drug Benefit Program, Medicare Cost Plan Program, and Programs of All-Inclusive Care for the Elderly: https://www.federalregister.gov/documents/2023/04/12/2023-07115/medicare-program-contract-year-2024-policy-and-technical-changes-to-the-medicare-advantage-program

There's one marketing tactic that can make people laugh, it can make people gasp. But either way it'll make them remember your content for years. It's shock factor. And people aren't using it enough in B2B marketing. It's eliciting this strong emotional response that grabs your audience's attention, gets them talking about your brand, and makes your content rise above the noise. What's not to love? So in this episode of Remarkable, we're talking about a group of filmmakers who know about shock factor: Traktor. And with the help of our special guest, Senior Director, Head of Content at Domino Data Lab, Yuval Zukerman, we chat about going for the shock factor, creating a series of ads for a single campaign, and using your constraints to your advantage.About our guest, Yuval ZukermanYuval Zukerman is Senior Director, Head of Content at Domino Data Lab. He joined the company in July 2022 as Director of Technical Alliances. Prior to Domino Data Lab, Yuval served as Manager of Partner Marketing at VMWare. He has also founded his own company, Enavigo, LLC, focusing on technology leadership for results-oriented marketers, mobile development, developer relations, translation and localization project management.Over his career, he has served in a variety of roles across the technology lifecycle. From developer and engineer to project manager, technology consultant to technical creative and sales. He has worked with non-profits, medium-sized clients and global Fortune 500 companies in verticals that included CPG, B2C and B2B services, hospitality and financial. Past clients include Four Seasons Hotels and Resorts, Wells Fargo, Verizon Wireless, The Coca-Cola Company, Philips, and The Greater Boston Food Bank. He has a B.S. in Computer Science from UCLA and an M.A. in Information Technology and Software Engineering from Harvard.About Domino Data Lab​​Domino Data Lab powers model-driven business for the world's most advanced enterprises, including over 20% of the Fortune 100. Their Enterprise MLOps platform speeds up the development and deployment of data science work while increasing collaboration and governance, to scale data science into a competitive advantage. Their platform enables thousands of data scientists to develop better medicines, grow more productive crops, adapt risk models to major economic shifts, build better cars, improve customer support, or simply recommend the best purchase to make at the right time. Domino is backed by leading venture capital firms: Sequoia Capital, Bloomberg Beta, Coatue Management, Dell Technologies Capital, Highland Capital Partners, In-Q-Tel, and Zetta Venture Partners.About TraktorTraktor is a group of filmmakers based in Venice, California. Though they're based in California, they're originally from Sweden and met in film school: Directors Sam Larsson, Pontus Löwenhielm, Patrik von Krusenstjerna, Ole Sanders, Mats Lindberg and producer Richard Ulfvengren. They're globally renowned for their work serving brands like Lego, Nike, PepsiCo, Levi's, Fox Sports, MTV, Virgin Atlantic, and more. They've done music videos for Fatboy Slim, the Flaming Lips and Madonna. At least twice they've been recognized as the most award-winning directors in the world. They've won three Grand Prix at Cannes, a handful of Clios, an Emmy, and been nominated for a Grammy.What B2B Companies Can Learn From Traktor:Go for the shock factor. Knock your audience off-balance with unexpected content. It's inexpensive, it's attention-grabbing, it's memorable. Traktor made ads for Fox Sports that showed a man high diving straight into the ground, and another of two blindfolded men swinging oversized bats at each other. They were shockingly off-kilter for sports ads at the time. Over 20 years later, Yuval still remembers them vividly. Ian says, ”I wouldn't say Traktor's first ads are cheaply done, but comparatively. Like, there's no celebrities. They're just jarring. It's just taking the one salient point that you want the person to know and finding some sort of crazy connection out there in the ether to drive that home and then make the audience think, make them laugh.”Create a series within your campaign. It gives you a format while allowing you freedom to play on your theme. So you can create a variety of ads that appeal to different audience preferences, increase brand awareness and recall, and even run A/B testing with them. It's like how Traktor made a series of ads for Fox Sports. Ian says, ”They have one ad on an Indian sport and one on a Chinese sport. As the viewer, you realize it's a series. It becomes something that's beyond just a one-off thing. And now people think they're so funny. That's where ads are at their best, when it's less of a one-off and more of something that's ongoing.”Use your constraints to your advantage. Traktor leaned into their tight budget, and in doing so created stylized videos that were visually unique and captivating. Ian says, “If you don't have the budget, how can you steer into doing things grainier or less quality or unintentionally done in that way?”Quotes*”You're taking time from your audience. Traktor is giving them an exchange: Humor. They're giving you a giggle and a laugh. And that is something that is very important for us, to provide people value for their time. Time is the most valuable thing we have. So you better not waste it.” - Yuval Zukerman*”No matter what your goal is in the content, stand up to your core set of values. Live up to those standards. I always tell my kids, ‘Are you proud of what you just did?' Because there's something you can feel good that you delivered or created.” - Yuval ZukermanTime Stamps[0:55] Meet Yuval Zukerman, Senior Director, Head of Content at Domino Data Lab[2:08] Why are we talking about ads by Traktor?[3:01] What does Yuval's work at Domino Data Lab entail?[5:35] Learn more about Traktor[12:07] What makes ads by Traktor remarkable?[20:35] What are marketing lessons we can take from Traktor?[27:58] What's Yuval's content strategy?[33:02] How does Yuval get leadership buy-in on new content?[41:40] How does Yuval prove the ROI of content?LinksCheck out films by TraktorConnect with Yuval on LinkedInLearn more about Domino Data LabAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Calen Holbrooks, VP of Integrated and Partner Marketing at Zoom Info, discusses the role of integrated and partner marketing in driving growth and profitability.  She explains how integrated marketing orchestrates all marketing activities and channels, while partner marketing focuses on creating win-win scenarios with external businesses.Takeaways:Integrated marketing orchestrates all marketing activities and channels, while partner marketing focuses on creating win-win scenarios with external businesses. Partnerships are crucial for breaking into new markets and expanding into the enterprise space. Conversational intelligence and AI can provide valuable insights for informing partnerships and driving growth. Achieving profitability and free cash flow requires a focus on efficiency and leveraging partnerships to maximize resources.Chapters:00:00 Introduction and Background01:25 Defining Integrated and Partner Marketing02:25 Understanding Partner Marketing04:21 Nearbound Marketing05:51 Leveraging Partners in Integrated Campaigns07:23 Strategic Approach to Partner Selection08:25 Measuring Partner Influence10:25 Account Executive Collaboration with Partners11:38 Scaling Partner Collaboration12:49 Breaking into New Markets with Partners14:49 Partnering with Competitors16:32 Navigating Partnerships in the AI Space19:11 Building Expertise in New Industries21:45 Expanding into New Markets with Partners23:16 Leveraging Conversational Intelligence for Insights25:04 Using AI to Inform Partnerships26:00 The Importance of Partnering in the AI Space31:58 Driving Profitability and Growth through Partnerships34:07 Achieving Profitability and Free Cash Flow36:44 Unlocking Growth with Partnerships38:14 Conclusion and Book Plug

In episode #101 of the 2B Bolder Podcas, Raechel Frick tells it like it is.  Raechel is a leader in the tech industry, currently at Amazon Web Services as the Head of Storage and Observability Partner Marketing. Raechel has an impressive track record, from her time at Intel Corporation, building and launching the Cross Portfolio Competitive Marketing Office, to her strategic role in partner marketing with Microsoft. Raechel's career is a blueprint of innovation and strategic growth in tech. Her journey, from her educational roots in Computer Science at UC Santa Barbara to her current leadership role, reflects a deep commitment to tech innovation and customer-centric strategies.Raechel covers her career journey, exploring her current role at AWS, her experiences across major tech giants, and her insights into partner marketing.  We'll dive into the non-negotiables that guide her career choices, the complexities of working with partners while serving a larger corporation, and the invaluable advice she's gathered along the way.  What 2B Bolder means to her and the advice she would give her twenty-year-old self.  For anyone looking to navigate the tech industry, Raechel's story is a great example of how to innovate, live in the moment, and leverage self-awareness to become a successful leader. Whether you're a woman aiming for a leadership role, a working mom balancing career and family, or someone curious about what it's like to be in partner marketing, this episode is for you.Join us as we explore Raechel's journey, the lessons learned, and her advice for those looking to carve out their path in tech. It's an episode packed with wisdom, strategies, and a deep dive into what it means to be bold in the tech industry. Don't miss this enlightening conversation with Raechel Frick right here on the 2B Bolder Podcast.Resources:Raechel Frick on LinkedInWorking Backwards Books by Patrick LencioniSupport the showWhen you subscribe to the podcast, you are supporting our work's mission, allowing us to continue highlighting successful women in a variety of careers to inspire others helping pay our wonderful editor, Chris, and helping me in paying our hosting expenses.

Channel partner marketing can be a very misunderstood strategy, with a handful of marketers championing the amazing results it can deliver, but vast swathes of marketers not giving it their full attention. In this podcast, our new Propolis Expert for Strategy & Channel Partner Marketing, Georgie Gilmore, explains why it's so misunderstood, and what needs to change in order for marketers to beat the competition with this high-growth-potential strategy. In this episode, we also talk about our plans for igniting this conversation in Propolis, the global community for B2B marketers. If you'd like to learn more about Propolis, just click here: https://b2bmarketing.net/propolis

Partner marketing is one of the most effective methods of growing a business. Today we're wrapping up a three-part series on this topic by talking about the interpersonal aspects of partner marketing. How should you go about connecting with partners? How can you find them in the first place? And what makes a really great partner (as opposed to someone who might be a fabulous person but the wrong fit for your business)? Let's answer all those questions and more in today's episode of The Inspired Business Podcast. Highlights:The one thing you can't avoid about partner marketingSame audience, different productWho are your biggest fans?How engaged is your partner's audience?Partner marketing is not social climbingWorking with friends, colleagues, idols, and long-shotsGo where the partners dwellHow to ask potential partners to work with youResources mentioned in this episode:The Funnel ClubPodchaserConvertKit Creator NetworkEpisode 47: What Is Partner Marketing and How Does It Work?Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Last week I explained why partner marketing is one of the most effective and cost-efficient methods of growing your business. Today we're diving into seven specific activities you can engage in with a partner in order to bless their audience, boost your own email list, and increase your sales. These activities, also referred to as “partner campaigns,” are some of my favorite methods of building relationships in the marketplace while benefiting everyone involved. Which one will you implement first?Highlights:Why everybody should get married in January in WisconsinThe truth about whether or not you can grow a business without social mediaHow to leverage a guest spot on somebody else's podcastWhat is a freebie swap and why is it the easiest way to get subscribersLive teaching isn't just for your own audienceWhy summits are a different bird and one thing in particular to watch out forYes, you can skip the lead magnet and still be successful in partner marketingResources mentioned in this episode:TheInspiredBusiness.co/quizTheInspiredBusiness.co/registerCrowdcastAre you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Customer marketing can be a lonely job. That's bad for customer marketers, their companies, and customers. Evan Jacobs, Head of Customer & Partner Marketing at Chainalysis, shares why customer marketing is both lonely and dangerous, how this isolation impacts our companies and customers, and how to start working more cross-functionally with other teams. 

In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-market strategies. Marcio talks about the different types of partnerships and partner marketing. He also shares his opinion on what common mistakes to avoid for partner marketing based on his experience.All rights reserved. © Product Marketing Hive.

Partner marketing is one of my favorite methods for generating leads to my online business and growing my email list. It checks all the boxes of a great marketing strategy: low-cost (and in many cases, totally free), effective at bringing in boatloads of leads at one time, easy to execute, and centered on building real relationships (not algorithms). Sign me up, amen?But how does partner marketing work, exactly? What will it look like inside your own business? And why in the world would anybody want to partner with you in the first place? All these questions and more are waiting to be answered inside today's episode of The Inspired Business Podcast. Click play and let's be encouraged together! Highlights:How I can work when my kids are in school and take a break when they're not (a.k.a the beauty of running your own schedule)The definition of partner marketing and its many buzz-word synonymsThree reasons why partner marketing is my favWhat's in it for the partner?How much should you pay an affiliate?Go for the Triple VictoryResources mentioned in this episode:Last week's episode: My Top 3 Favorite Marketing Strategies for 2024Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Rachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eCommerce brands.In this episode, we discuss:The importance of building relationships in affiliate marketingHow to strategically integrate affiliates into your marketing strategyChoosing the right technology for your affiliate programDive in:[02:19] Rachel's affiliate marketing journey.[06:42] Affiliate activity needs clear targets and objectives.[10:51] Laying the right foundation in the beginning sets the tone for affiliate programs.[13:56] Affiliate sites are a business in their own right.[16:36] Have the right expectations from upper-funnel activities.[18:23] Choosing technology for affiliate partnership requires strategy.[21:48] The importance of providing the business KPIs and goals to your affiliate channel.[23:55] Hear Rachel's Insider Tips!Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

In this Microsoft Cloud Executive Enablement Series episode, host Justin Slade, Global Partner Enablement Strategy Director at Microsoft, is joined by Gio Mezgec, VP, Modern Work + Business Applications Field & Partner Marketing at Microsoft. The discussion revolves around the remarkable growth of Dynamics 365 and Power Platform, emphasizing their transformative impact on user experiences. Gio introduces the game-changing Dynamics 365 Copilot, an AI-powered tool to enhance customer interactions and streamline business processes. The episode explores how partners can monetize Copilot, leveraging its capabilities within Dynamics 365 and Power Platform. Justin and Gio emphasize the depth of Microsoft's product offerings, the vast opportunities for partner innovation, and the disruptive potential of AI and Copilot in the industry.In This Episode You Will Learn:● Significant growth in Dynamics 365 and the Power Platform● The need for collaboration to explore new opportunities and drive innovation● How Copilot can transform user experiences in marketing, finance, and salesSome Questions We Ask:● How do partners effectively monetize Dynamics 365 and Copilot?● Can you share some highlights regarding growth, user engagement, and customer response?● What do you want to convey about Microsoft's disruptive potential of AI and Copilot?Resources:View Gio Mezgec on LinkedIn View Justin Slade on LinkedInWatch the full video episode on YouTubeDiscover and follow other Microsoft podcasts at microsoft.com/podcastsDownload the Transcript Hosted on Acast. See acast.com/privacy for more information.

In this video we go through how you can leverage your network in order to get more clients and generate revenue sooner for your business. As a start up you may have a short run rate, therefore it's important to consider anyone whether personal or professional to see if they can give you the leg up to get started. 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: ⁠https://www.youtube.com/watch?v=8Fu8HVGHcio -------------------------------------------------

As I'm recording this, a cultural phenomenon is happening in the pop culture world.  Travis Kelce and Taylor Swift are rumored to be dating- and it's taken over the internet.  I'm sure you've seen all of the memes and all of the stories. If you haven't, it probably means you're taking a break from social media right now, because it's everywhere.  So why am I bringing this up on an AI-driven marketing podcast?  Well, the reason is because it has financial, cultural, and business implications that might surprise you. So today, I'm going to be talking about the power of collaborations, the power of partnerships, and how you can leverage them to grow your business. Are you interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI. If you've been loving the podcast, would you just stop what you're doing right now and give us a quick review? In the Library Tab under Shows, click on the podcast subscription and scroll down to Ratings & Reviews to give it a star rating. Click Write a Review, if you wish, then click Send when finished. We appreciate your review so much. Thank you! Website | Facebook | LinkedIn  | Youtube

Why should companies consider partner marketing?Partner marketing is a misunderstood and underappreciated approach…In this episode, Tye DeGrange, founder and CEO of Round Barn Labs, shares how you can get started with partner marketing.He'll cover: The difference between partner marketing and affiliate marketing Common mistakes with partner marketing How to measure the success of partner marketing Successfully approaching partners and influencers Can partner marketing work for B2B? And more

Scott Schell talks with two industry experts within CX Partner Marketing and Communications. Scott is joined by Amy Blanchard and Kim Todd to talk about the difference between Marketing and Communications, and how these teams provide resources to Partners.

Andy Yen, Global Partner Marketing Director for ServiceNow.Andy is very much a results-driven, collaborative marketing leader with 16 years of experience building and scaling global marketing teams and campaigns. He has previously had senior product marketing roles with ShareBird, Oracle, and SAP, and holds an MBA from the University of California, Berkeley Haas School of Business.ServiceNow is a cloud-based platform that helps companies manage digital workflows and productivity. In this episode:Andy talks about his journey to marketing from sales and business development for technology companies and how this has influenced his approach to marketing and marketing leadership.He discussed how he keeps his work and ideas fresh with his manta “When you feel comfortable it's time to change.”From a strategy and campaign development point of view, Andy talks about how he and his team seek to build their marketing personas around the employee journey and the ‘moments that really matter.”Andy discusses some of the challenges and opportunities he faces in his partner marketing role.Finally, he offers some great advice to young marketers at the beginning of their careers. Namely to get out into the wider business and to build advocates for your work from outside your team.Andy gives a shout-out to Daniel Cheng, founder and CEO of Metric Design Studio, and the work he and his team does.

Episode Topic: In this episode of PayPod: The Payments and Fintech Podcast, hosted by Jacob Hollabaugh, the Payments Industry podcast delves into the significance of partnerships and affiliate marketing in the financial sector. The discussion primarily focuses on how these strategic approaches can be effectively utilized to foster growth and enhance customer acquisition. Throughout the episode, Nicky Senyard, founder and CEO of Fintel Connect, shares invaluable insights into the evolving landscape of affiliate marketing within the financial industry, emphasizing the critical role of compliance in establishing and sustaining successful partnerships. Additionally, she sheds light on the innovative use of technology to navigate the intricate nuances of this space, ultimately delivering substantial value to customers. Lessons You'll Learn: Throughout the conversation, Nicky Senyard highlights the significance of affiliate marketing in the financial sector. She emphasizes the importance of data in marketing, emphasizing its role in understanding customer behavior, optimizing marketing channels, and driving value for financial institutions. Nicky also sheds light on the challenges and opportunities in the affiliate marketing space, particularly within the highly regulated financial industry. About Our Guest: Nicky Senyard boasts over two decades of experience in the affiliate marketing realm. Her journey began in PR and marketing, where she developed a strong foundation in the industry's intricacies. Nicky's entrepreneurial spirit led her to establish and eventually exit her first SaaS marketing technology company in 2016. As the CEO and Founder of Fintel Connect, she is dedicated to transforming the financial services industry by providing growth opportunities for clients and partners. Her commitment to innovation has propelled Fintel Connect to the forefront of affiliate marketing in the financial sector, securing partnerships with renowned institutions like Scotiabank, Tangerine, and Borrowell. Topics Covered: The episode covers a wide range of topics, including the role of affiliate marketing in the financial industry, the challenges of compliance in content marketing, and the evolving landscape of digital acquisition. Nicky Senyard also explores the importance of simplicity and functionality for small and medium-sized businesses seeking financial products. The conversation underscores the value of data in marketing and its role in optimizing customer acquisition strategies. Overall, the episode provides valuable insights into the dynamic world of affiliate marketing within the financial sector. Check our website: https://www.soarpay.com/

Meet Jason Elliott, Head of Cross-Portfolio Solutions and Partner Marketing at Nokia. Jason leverages two decades of IT and wireless communications expertise to foster knowledge-sharing and collaboration. Having previously held leadership roles at Lucent Technologies/Alcatel Lucent, Jason's passion lies in utilizing technology for new business opportunities and sustainability goals. On The Menu: 1. Next-Gen Networking: transition from 5G to 6G, emphasizing 5G's role in digitizing industries and introducing network sensing in 6G. 2. Network's role in hastening digitalization across sectors and achieving Sustainable Development Goals (SDGs) via enhanced efficiency. 3. Collaboration's significance in driving innovation, with partnerships spanning cloud providers, experts, research, and startups. 4. Addressing prioritization dilemmas and the importance of transparent communication and trust in ongoing partnerships. 5. The need for future-proofing networks, covering advancements in both wireless and fixed networks, and anticipating the impacts of the metaverse and VR devices. 6. 6G's sensing capabilities as they bridge the physical and digital realms.

1218 Are you ready to dive into the world of capacity building, high performance, and leadership excellence? Our guest today is a serial entrepreneur, bestselling author, and the Founder of Acceleration Partners, a global partner marketing agency. He's known for his passion for helping individuals and organizations reach new heights. With a remarkable track record of success, he's here to share his insights and expertise. And now, without further ado, let's welcome to the show Robert Glazer! Website: https://robertglazer.com/ Social Media: Facebook: https://www.facebook.com/RobertSGlazer Twitter: https://twitter.com/robert_glazer Instagram: https://www.instagram.com/robertglazer_/ LinkedIn: https://www.linkedin.com/in/glazer/ __________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272 --- Support this podcast: https://podcasters.spotify.com/pod/show/businessbrospod/support

On today's podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through "performance branding," the impact of programmatic ads coming to movies theaters, and how retail media aids affiliate marketing. "In Other News," we talk about the impact of programmatic ads coming to the movies and what YouTube's next anti-ad blocking measure will be. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2023 Insider Intelligence  Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.  

ELISA REGGIARDO is a Partner Marketing at Slite, a modern knowledge base that helps teams escape the chaos of information overload. In this interview, we talk about information management & asynchronous decision-making. For more information on remote teams doing great things, visit https://www.collaborationsuperpowers.com

In this episode of the Women in B2B Marketing podcast, host Jane Serra welcomes Ashley Scorpio, SVP Revenue at Levitate Foundry, to discuss her career path from politics to B2B marketing - and why Partner Marketing is her top B2B Strategy. Ashley and Jane dive into:Ashley's career path from politics to partnerships: and how marketing is leveraged across it allthe importance of storytelling, whether selling a platform or an agendabuilding relationships with people from all walks of lifecreating win-win-win situations for everyone involved with partner marketingthe unfortunate trend of layoffs in partner marketingthe importance of executive buy-in when it comes to Partnershipsthe benefits of having partnerships, marketing, and sales under one personbeing intentional about your career and where you spend your timeKey Links:Guest: Ashley Scorpio - https://www.linkedin.com/in/ashleyscorpio/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Levitate Foundry - https://levitatefoundry.com/Our Village United - Elevate - https://ourvillageunited.org/elevate/

What is up PartnerUp!Today's episode is a crossover episode from the Marketing Together podcast hosted by Logan Lyles. Jen Spencer is the CEO of SmartBug, a full-service revenue-driving digital agency. She shares essential tips for partner marketing. She touches on things like balancing multiple partners and analyzing the reasons for success or failure of a partner marketing campaign.Hope you enjoy!Never miss an episode of the world's number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you're a visual person, sub to our YouTube, and see the full recording of us learning out loud.Share the episode with your commentary on LinkedIn or Twitter and we'll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We're real people. You can check out all past and future PartnerUp episodes and subscribe to the world's number 1 partnerships newsletter, PartnerHacker Daily (PhD) at https://partnerhacker.com/.

Jordy Freed from Sony Corporation of America shared his journey from jazz saxophone and building websites to public relations and marketing. Twists and turns took him to radio, Blue Note, Grey Advertising, and finally to Sony. He shares the stories of his twists and turns and the challenges of managing and growing diverse brands. Jordy talks about what he's excited about now and what is changing the workflow of creators.Guest: Jordy Freed, Head of Partner Marketing & Strategy, Brand & Business Development, Video & Sound Products, Sony Corporation of AmericaAs the Head of Partner Marketing & Strategy, Brand & Business Development, Video & Sound Products at Sony Corporation of America, Jordy Freed leads marketing, business development, and communication strategy for the multinational company. A talented sax player who considered becoming a professional musician, the Philly native got his start as a publicist for the jazz firm DL Media, held marketing and PR roles at Blue Note, and made a quick foray into advertising at the top firm Grey. Upon returning to Blue Note in 2016, he partnered with Sony on the creation of NYC's Sony Hall, the first venue to feature Sony's immersive music experience, 360RA. This led to an in-house position at Sony, where he became the first U.S. employee on their Brand & Business Development team, with the remit to develop multi-million dollar business strategies. In this role, he has overseen collaborations with Doja Cat, Pink, Lil Nas X, Pharrell Williams, and Alicia Keys, struck deals to reimagine the David Bowie catalog in 360RA alongside immersive activations, led the company's partnership with Amazon Music, and much more. He now leads marketing and business development for 360RA, as well as global branding activities for a host of sound products.Mentioned LinksSony Corporation of America: https://www.sony.com/en_us/SCA/index.htmlJordy Freed on LinkedIn: https://www.linkedin.com/in/jordyfreed

In this episode of the RETHINK Retail podcast, guest host and Top Retail Influencer Jeff Roster sits down with Dina Apostolou, Vice President of Content, Customer & Partner Marketing at Contentful and Riad Hijal, Global Head and VP, Marketing and Solutions at SAP Commerce. Jeff recently connected with Dina and Riad at Shoptalk US where they announced the Contentful & SAP Commerce Cloud, an e-commerce platform dedicated to helping retailers drive growth and meet their customers' evolving needs. Now that Shoptalk is over, we're going to take a deeper dive into the SAP Commerce Cloud and explore its features and benefits. Tune in now! - - - - - - Host: Top Retail Influencer Jeff Roster Produced by: Brooke Frankum

Heidi Walters, Senior Director of Partner Marketing for Visit North Carolina, shares how the state is championing sustainable travel by working together to preserve the natural beauty of North Carolina.Thousands of people flock to North Carolina every year from all over the country and the world because there are so many reasons to love this state. Heidi provides an update on the tourism recovery green initiatives and how markets are emerging to grow the industry. She also shares how sustainability and stewardship help to protect North Carolina's outdoor spaces and how international travel to the state remains strong and steady.Also on Speaking of Travel, discover how writer, counselor, authenticity and intuition guide, Beth Orr, found the courage to move forward on her own journey when her grandmother inspired her to travel the world to search for her most authentic life.Tune in! Thanks for listening to Speaking of Travel! Visit speakingoftravel.net for travel tips, travel stories and so much more.

My guest this week is the Head of Partner Marketing & Strategy for Video & Sound Products at Sony Corporation of America Jordy Freed. A talented sax player who considered becoming a professional musician, the Philly native got his start as a music publicist for DL Media, held marketing and PR roles at Blue Note, and made a quick foray into advertising at the top firm Grey. Upon returning to Blue Note in 2016, he partnered with Sony on the creation of NYC's Sony Hall, which was the first venue to feature Sony's immersive music experience, 360RA. This led to an in-house position at Sony, where he became the first U.S. employee on their Brand & Business Development team.  In this role, he's overseen collaborations with Doja Cat, Pink, Lil Nas X, Pharrell Williams, and Alicia Keys, struck deals to reimagine the David Bowie catalog in 360RA, led the company's partnership with Amazon Music, and much more. He now leads marketing and business development for 360RA, as well as global branding activities for a host of sound products.  During the interview, we spoke about getting started in music PR, working at the famous Blue Note club, the latest on the Sony 360RA immersive format, and much more.  I spoke with Jordy via Zoom from his office at Sony. On the intro I'll take a look at who's making money from Spotify, and how the LinnDrum became a big part of the sound of the 80s. var podscribeEmbedVars = { epId: 85244275, backgroundColor: 'white', font: undefined, fontColor: undefined, speakerFontColor: undefined, height: '600px', showEditButton: false, showSpeakers: true, showTimestamps: true };

If fear has been stopping you from sharing your story with others, you won't want to miss this episode. Today Laura is sitting down with the most influential guests of 2022 to explore why their episodes made such an impact, landing in the top 100 and top 200 rankings on Apple podcasts. Listen in as Cindy Lewis, Dana Reyngoudt, and Kathy Govier discuss how they prepared to share their stories, what they learned from being vulnerable and honest during their conversations, and how you can challenge yourself to be a better storyteller.   Here are a few things you'll learn during this conversation: Why telling personal stories makes you more relatable How to beat imposter syndrome by finding commonalities between you and your audience Why leaders struggle with making their message relatable Three questions you can ask to get better feedback Why being a podcast guest should be on your bucket list   About Cindy Lewis:   Cindy Lewis is CFO at Coho Partners, Ltd., a $10B investment management firm whose goal is to generate a pattern of returns that offers protection in down markets and competitive returns in up markets.   You can connect with Cindy in the following ways: Website: www.cohopartners.com Linkedin: https://www.linkedin.com/in/cindytlewis/   About Dana Reyngoudt:   As Vice President of Partner Marketing for NBC Universal, Dana develops and executes marketing campaigns for the company's broadcast and cable networks that drive value for distribution partners.   You can connect with Dana on LinkedIn: https://www.linkedin.com/in/dana-reyngoudt-5a6ba97/   Learn more careers at NBC Universal here: https://www.nbcunicareers.com/careers     About Kathy Govier:   Kathy is an accomplished, senior marketing leader with more than 20 years of experience across large, publicly-traded organizations as well as mid-sized, privately held, family-owned companies.   You can connect with Kathy in the following ways: Website: https://www.geppifamilyenterprises.com Linkedin: https://www.linkedin.com/in/kathygovier/   To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C's of influence.   You can connect with Laura in the following ways:   LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/c/VocalImpactProductions Facebook: Vocal Impact Productions Twitter: @Laura Sicola  Instagram: @VocalImpactProductionsSee omnystudio.com/listener for privacy information.