Podcasts about online retail

In this episode of Perspectives, digital marketing strategist Veronica Costello and tech visionary Max Headroom discuss the complexities of e-commerce platform diversity. They explore the evolution from Magento to Shopify, highlighting the strengths and limitations of each platform. The conversation emphasizes the importance of understanding individual business needs, debunking common myths about e-commerce platforms, and the necessity of identifying deal breakers when choosing a platform. Ultimately, the episode advocates for a diverse ecosystem that fosters innovation and better solutions for merchants.Check out the article here https://www.linkedin.com/pulse/why-platform-diversity-matters-ecommerce-brent-w-peterson-listc/takeawaysE-commerce platform choice should be driven by business needs, not hype.The shift from Magento to Shopify reflects changing market demands.Shopify offers simplicity but has limitations for complex businesses.Platform diversity is crucial for innovation and tailored solutions.Merchants should be wary of one-size-fits-all claims.Identifying deal breakers is essential in platform selection.Migration pain can be worth the long-term benefits of a better fit.Not all popular platforms are the best fit for every business.Agencies may have divided loyalties that affect their recommendations.Understanding your specific needs is key to finding the right platform.Sound Bites"No single platform is perfect for everyone.""Building on Shopify is like renting.""Platform diversity encourages competition."Chapters00:00Introduction to E-commerce Platform Diversity02:52The Shift from Magento to Shopify05:51Understanding the Limitations of Shopify08:51The Importance of Platform Diversity11:51Debunking Myths About E-commerce Platforms14:48Identifying Deal Breakers in Platform Selection17:55Conclusion and Final Thoughts on Platform Choice

Could the current wave of tariffs actually help U.S. eCommerce sellers? In this episode, I'm joined by longtime ECF member Aaron Rubin, founder of ShipHero, to explore a counterintuitive take on how recent tariff changes might level the playing field for American brands. Aaron shares his insights on de minimis reform, market dynamics, and why he believes stronger margins could be on the horizon for domestic sellers. Listen in as we break down how fraud, loopholes, and uneven enforcement have hurt U.S. businesses - and how the new regulations might shift the balance. Aaron also shares the fascinating backstory of building ShipHero into a major player in warehouse management software, leadership lessons from scaling to 600+ employees, and why resilience (and jiu-jitsu!) matter now more than ever. You can find show notes and more information by clicking here: https://bit.ly/4cS6M4S Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

In this episode of Beyond the Shelf, host Dave Feinleib sits down with Manu Sareen, Founder & CEO of I2O Retail, to explore the evolving challenges of brand protection, unauthorized resellers, and AI's role in retail transformation.With deep experience at Amazon and Best Buy, Manu brings a sharp lens to the nuts and bolts of e-commerce—from the basics of availability, pricing, and PDP optimization to the power of automation and the realities of AI at scale.You'll hear how I2O Retail was born from real pain points in agency life, and how Manu's team is helping some of the world's biggest brands take back control of their online presence—boosting profitability and protecting brand integrity across marketplaces.If you've ever struggled with rogue sellers, messy data, or disjointed teams, this episode is a must-listen.Key Takeaways & Episode HighlightsFrom Best Buy to Amazon to I2O Retail – Manu shares his winding journey through global sourcing, pricing analytics, and retail leadership—and how risk-taking led to building his own company.Why Most Marketplace Tools Fall Short – The story behind I2O's launch: how solving internal agency frustrations sparked a broader platform to help other brands fight unauthorized sellers.The 4 Amazon Fundamentals Every Brand Must Nail – Availability, pricing, content, and discoverability—Manu breaks down the "retail basics" that brands often overlook in favor of flashy tactics.What Unauthorized Resellers Really Cost You – A brand protection masterclass, from image misuse to pricing violations—and how automation, enforcement, and policy alignment can clean it up.The Truth About AI in Retail – It's not about pressing a button. Manu shares how I2O is using AI for scale and efficiency—not magic—and why clean data is the real foundation for success.Rapid Rundown QuestionsStrangest e-commerce trend: The rise of TikTok Shops and influencer-driven buyingMovie title that sums up e-commerce today: Inception – ever-evolving, hard to follow, but always movingMost impactful retail tech: Self-checkout and digital payments, streamlining the physical retail experienceBook recommendation: Atomic Habits – small changes, big resultsBest career advice: Present multiple solutions—but always have a strong recommendationConnect with Manu: https://www.linkedin.com/in/manusareen/Follow Beyond the Shelf: https://www.linkedin.com/showcase/beyond-the-shelf-podcastGet the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

In this insightful new installment of the Global e-Commerce Leaders Podcast, host Michael LeBlanc reconnects with Jim Okamura, Co-Founder of the Global eCommerce Leaders Forum (GELF), to discuss the future of global retail, the evolving mission of GELF, and how the community is responding to today's rapidly changing international marketplace. They begin by reflecting on the legacy of the late Kent Allen, a fellow GELF Co-Founder whose passing deeply impacted the organization and the broader e-commerce sector. Jim shares stories of Kent's passion for connecting people and forging solutions, highlighting how Kent's genuine commitment to global growth laid the groundwork for GELF's unique blend of community and expertise.Throughout the conversation, Jim explains the necessity of reimagining GELF's programming and events calendar to address the latest complexities in worldwide commerce. From evolving trade regulations and tariffs to the shifting needs of both established and emerging brands, he stresses the importance of gathering global retail leaders more frequently to tackle pressing concerns in real time. This rethinking involves a deeper focus on segmentation—recognizing that seasoned international brands need more advanced strategies, while newcomers require foundational guidance on cross-border logistics, market entry, and localized marketing.Listeners will learn about planned workshops, digital channels, and in-person meetups designed to foster constructive dialogue and knowledge sharing. Jim previews how GELF aims to partner with complementary associations—such as those in logistics, language translation, and supply chain—to further expand the ecosystem of global practitioners. By diving into topics like cross-border wholesaling and franchising, along with direct-to-consumer e-commerce, GELF is poised to address a full spectrum of global commerce opportunities.Finally, Michael and Jim look ahead, encouraging community members—ranging from enterprise veterans to rising DTC players—to share feedback, collaborate on new initiatives, and join a reinvigorated conversation about global retail expansion. The episode concludes with a heartfelt dedication to Kent Allen's memory, reminding listeners of the spirit of connection and innovation that underpins the Global eCommerce Leaders Forum. Whether you're a seasoned multinational brand or exploring your first international venture, this episode provides invaluable insights and a roadmap for thriving in the ever-evolving world of cross-border commerce.Support the GoFundMe for Kent Allen's memorial bench here:https://www.gofundme.com/f/memorial-bench-for-kent-at-golden-gate-park   Presented by StreamCommerce, a full-service consultancy that ideates, strategizes, and executes growth marketing solutions for their clients. They partner with people and brands they believe in, to create websites that are deeply committed to the user experience and that drive omnichannel digital transformation. StreamCommerce increases your bottom line sustainably by delivering a customer experience that's true to your brand. Their team of industry experts allows them to make informed and strategic decisions quickly. As the world changes, we listen, and they deliver world-class e-commerce websites on Shopify Plus.

Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero, Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we dive into how to future-proof your e-commerce strategy with composable commerce. Our guest Natalija Pavić, Senior Director of Product Marketing at Kibo, explains the difference between headless and composable commerce, highlighting how businesses can implement an "integrated composable" approach that allows for incremental innovation without complete platform replacement. Natalija shares insights on how composable commerce enhances customer experiences through better API architecture, enables "Commerce Anywhere" functionality, and provides flexibility for both B2C and B2B use cases. Topics discussed in this episode: Why composable commerce future-proofs e-commerce. What makes composable different from headless microservices. How "integrated composable" adds capabilities without replacing systems. Why API performance is critical for commerce platforms. How composable enables "Commerce Anywhere". Why mid-tier companies can adopt composable with small teams. What B2B dealer portals show about composable flexibility. How AI powers commerce with generative promotions. Why business drivers matter in composable adoption. What makes well-designed APIs key for e-commerce's future . Links & Resources Website: https://kibocommerce.com/ LinkedIn: https://www.linkedin.com/company/kibocommerce/ X/Twitter: https://x.com/KiboCommerce YouTube: https://www.youtube.com/c/kibocommerce Get access to more free resources by visiting the show notes athttps://tinyurl.com/yvyukph8 MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 5 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

A closer look at a social media scam involving real ads that lead to fake websites — and how to spot and avoid them. Also, lifestyle expert Makho Ndlovu previews a few best-selling products from Amazon's big spring sale. Plus, chef Calvin Eng shares a delicious BLT fried rice recipe.

Accurate sizing can be a game-changer for online fashion and apparel brands. Lauralynn Drury of Kiwi Sizing shares the power and return from a simple Shopify app.Sponsored by:ZapietThe Point of Sale StoreRewind.ioLinks:  Milk Bottle on XMilk Bottle LabsMilk Bottle Podcast on AppleMilk Bottle Podcast on SpotifyKiwi SizingKiwi Sizing on XKiwi Sizing Affiliate ProgramKiwi Sizing Shopify App StoreStaytuned Digital

Welcome to the 75th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jared Kugel, founder and CEO of Tire Agent, for an in-depth discussion on how he's transforming the tire industry through ecommerce, his journey from growing up in a family-run tire business to founding Tire Agent, a direct-to-consumer brand that prioritizes customer education, trust, and a seamless purchasing experience. Jared discusses actionable insights on how Tire Agent balances profitability, personalization, and customer loyalty in an industry known for infrequent purchases.

In dieser Kassenzone-Folge spricht Karo mit Michael Hurnaus, Gründer und CEO von Tractive. Das Unternehmen bietet GPS- und Gesundheitstracking für Hunde und Katzen an und kombiniert Hardware mit einem Abo-Modell. Seit dem letzten Gespräch vor zwei Jahren hat sich viel getan: Die Nutzerzahlen sind von 1 Million auf 1,3 Millionen gestiegen und der Umsatz liegt inzwischen bei über 100 Millionen Euro Annual Recurring Revenue. Sehr beeindruckend ist auch die Churn-Rate bei unter 2 % - der durchschnittliche Kunde bleibt damit über vier Jahre – besser als bei Netflix! Michael erklärt, warum der Erfolg von Tractive stark vom frühen Markteintritt und einem radikalen Fokus auf das Kerngeschäft geprägt ist. Mittlerweile ist das Unternehmen in Europa, den USA und Kanada etabliert – als nächster Schritt steht Mexiko an. Um sich vom - noch überschaubaren - Wettbewerb abzuheben, setzt Tractive stark auf lokale Ambassadors und User Generated Content. Denn eine der wichtigsten Herausforderungen bleibt die Category Awareness und das Wissen der potentiellen Kund:innen über die Vorteile der Anwendung gegenüber einfachen Tracking Werkzeugen wie zum Beispiel Air Tags. Außerdem geht es um das neue Geschäftsmodell: Tierversicherungen. Michael gibt spannende Einblicke, warum strategische Partnerschaften in diesem Bereich großes Potenzial haben. Auch TikTok Shop ist ein Thema – welche Chancen bieten sich hier für Tractive? Und welche Hürden gibt es im Fachhandel, wo technikaffines Personal oft fehlt? Welche Nachhaltigkeitsstrategien Tractive verfolgt und noch mehr über deren Erfolgsgschichte und Herausfoderungen im Tiermarkt hört ihr in dieser Folge! Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Tassen kaufen: http://www.tassenzone.com

In this compelling episode of the Remarkable Retail podcast, Michael LeBlanc and Steve Dennis welcome Ashley Kechter, Global President of Fabletics, to explore the rapid expansion of the athleisure powerhouse. Since its 2014 launch, Fabletics has evolved into a billion-dollar brand, leveraging an innovative membership model, proprietary fabrics, and a growing network of 100+ physical stores. Ashley shares insights into Fabletics' omnichannel retail strategy, international expansion, and wholesale partnerships, including its upcoming collaboration with Nordstrom.The episode also unpacks some of the biggest retail industry headlines:Saks and Neiman Marcus merger: A seismic shift in the luxury retail landscape, with Saks Global trimming its vendor base by 25% and extending payment terms—sending shockwaves through the industry.Walmart's strong earnings: While Walmart posted 5%+ growth and a booming ad business, the retailer warned of slowing future sales due to consumer uncertainty and potential tariff impacts.Wayfair's struggles: Despite cutting losses, the home retailer's growth remains stagnant, raising concerns about its long-term viability.Luxury retail resilience: Hermès continues its impressive momentum, with 15% sales growth, proving that high-end consumers remain active even in economic uncertainty. Nike x Kim Kardashian: A strategic Skims x Nike collaboration signals a fresh take on the women's activewear market.Dick's Sporting Goods store strategy: While the retailer is scaling back on Outdoor Voices, it is doubling down on its experiential retail concept, House of Sport, with 15 new store openings planned for 2025. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Hoe transformeer je een lokaal familiebedrijf tot een prijswinnende e-commerspeler? Hoe bouw je een merk dat scoort op zowel duurzaamheid als op digitale strategie. Onze gast vandaag is Mathias Vanduffel, de co-owner van Rootsum (voorheen gekend als Biogroei). Rootsum is niet alleen klimaat ambassadeur en winnaar van de Becommerce Diamond Award, maar ook de finalist van 'KMO van het jaar'. In deze aflevering hebben we het over groeien in e-commerce, slimme automatisatie, de impact van AI en de uitdagingen van een grote rebranding. Hoe ging Mathias om met de overgang van lokaal naar internationaal? En wat doet Rootsum op een topdag als ze 2500 pakjes versturen. Daarnaast leggen we hem ook een paar scherpe dilemma's voor en testen we zijn toekomstvisie op de e-commerce sector. Let's go. Timestamps: ↓0:00 - Introductie en welkom2:10 - Wie is Mathias Vanduffel?6:34 - Een webshop rendabel maken6:45 - Zijn eerste stappen in het ondernemerschap12:30 - De grootste uitdagingen als ondernemer18:55 - Hoe hij zijn bedrijf heeft laten groeien25:09 - Rebranding SEO25:40 - De invloed van AI en technologie in zijn sector32:15 - Ondernemerslessen die hij nooit zal vergeten40:20 - Belangrijke trends voor de toekomst47:05 - Snelle tips voor startende ondernemers53:30 - Outro en waar je Mathias kan volgenDeze podcast is een initiatief van Webhero, de digitale held van zelfstandigen en KMO's. Wij bouwen websites en webshops en zorgen ervoor dat deze hoog scoren in Google. Weekly Webhero is een podcast voor ondernemers die meer willen leren over marketing en sales. Website: www.webhero.beDeze podcast is te beluisteren op Spotify en Apple podcasts.Mathias Vanduffel - Rootsumwww.rootsum.be

Welcome to the 72nd episode of Ecommerce Toolbox: Expert Perspectives eTail series! This time, host Kailin Noivo sits down with Anna Westerholm, Chief Experience Officer at Artifact Uprising, for an in-depth discussion on the evolving landscape of ecommerce, her decade-long journey at Artifact Uprising, how they've scaled personalized product experiences, optimized supply chain operations and maintained resilience in uncertain times, customer experience, and operational agility. Anna discusses actionable insights on leveraging real-time data for decision-making and ensuring customer loyalty remains the cornerstone of growth.

Dennis Kambeitz is the CEO of EZ-Robot, an industry leading AI and robotics literacy organization. He has taught and demonstrated robotics to more than 22,000 students and helped more than 25,000 educators understand how robotics and AI are transforming the workplace. Schools that implement Dennis' strategies have seen enrollment in robotics and computer science increase by up to 10 times for boys and 100 times for girls.Join us for an exciting conversation with Dennis Kambeitz, CEO of Easy Robot, warns about the massive impact of AI and robotics on jobs over the next 6 years, with projections of 400-800 million jobs being eliminated. He discusses why robotics and AI literacy will be essential skills for the future workforce and how parents need to take action now to prepare their children.Takeaways:1.) The Scale of AI/Robotics Impact is Unprecedented2.) Early Adoption is Critical for Future Success3.) Education Systems Are Not Adequately Preparing PeopleConnect with Dennis Kambeitz:Website | Linkedin | LinkedinTimestamps:00:00 Educators Unprepared for Future Changes06:18 Online Retail's Impact on Brick-and-Mortar08:10 AI Skills: The Key Differentiator12:10 Schools Hesitant About Teaching AI16:40 AI's Impact: Balancing Innovation & Individuality18:09 Beyond the Box: Embracing AI22:30 University, Jobs, and Future Uncertainty26:01 Learning AI: Overcoming Fear28:06 "AI: Expert Advantage Over Novices"33:14 Economic Shifts and Competitive Future36:04 "High-Tech Skills for Economic Success"40:06 Unexpected Journey into Robotics & AI40:52 "Embrace Trends Early"_____________________________________________

Now researchers say they have trained a cutting edge AI model for… checks notes… $50. Not $50 million dollars. $50. Dollars. Get ready for the superbowl of AI ads. Amazon has scheduled an Alexa AI event. And also, why does Amazon fail so hard when it comes to physical retail?Sponsors:Oracle.com/techmemeLinks:Researchers created an open rival to OpenAI's o1 ‘reasoning' model for under $50 (TechCrunch)Google Kills Diversity Hiring Targets (WSJ)Google Unwinds Employee Diversity Goals, Citing Trump's D.E.I. Orders (NYTimes)OpenAI Set to Make Super Bowl Ad Debut (WSJ)OpenAI to Air Its First Super Bowl Ad (AdWeek)Amazon's AI revamp of Alexa assistant nears unveiling (Reuters)Bill banning social media for youngsters advances (Politico)Trump's de minimis cancellation is bad news for Temu, but worse for Shein (Reuters)Amazon, King of Online Retail, Can't Seem to Make Its Physical Stores Work (WSJ)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent nutritional trauma for future generations. Alice discusses the art of connecting with modern moms—the primary household purchasers—and the significance of authenticity and trust in a crowded vitamin market. Gain insights on effective marketing strategies, product development, and the importance of adapting to consumer preferences. Don't miss this fascinating conversation on standing out in the wellness industry. Subscribe now for a dose of inspiration and entrepreneurial wisdom.   

MRKT Matrix - Tuesday, February 2nd S&P 500 rises as investors shake off Trump's trade battles, Nasdaq gains 1% led by Palantir (CNBC) China Hits Back Against Trump's Tariffs With Targeted Actions (Bloomberg) House Republicans Are Split on How Deeply to Cut Federal Spending (WSJ) Trump Hints at Curbs on Musk's Powers After Billionaire Shakes Up Washington (WSJ) GM cuts 50% of Cruise staff after ending robotaxi business (CNBC) Palantir soars 23% to record high as AI powers strong earnings and guidance (CNBC) Amazon, King of Online Retail, Can't Seem to Make Its Physical Stores Work (WSJ) Big Tech's Massive Spend Is Masking a Slowdown in Capex Growth (Bloomberg) The Super Bowl will stream for free on Tubi, a big move for Fox's streaming strategy (CNBC) Warren Buffett's Berkshire Hathaway scoops up more Sirius XM, boosting stake to 35% (CNBC) --- Subscribe to our newsletter: https://riskreversalmedia.beehiiv.com/subscribe MRKT Matrix by RiskReversal Media is a daily AI powered podcast bringing you the top stories moving financial markets Story curation by RiskReversal, scripts by Perplexity Pro, voice by ElevenLabs

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break podcast, we dive into the transformative power of the "Try Before You Buy" strategy for Shopify stores.  Our guest, Benjamin Davis, founder and CEO of TryNow, shares how his platform empowers over 250 merchants to enhance customer acquisition, increase order values, and drive loyalty.  Benjamin explains the consumer psychology behind this approach and how it bridges the gap between online and brick-and-mortar experiences. Don't miss these insights on revolutionizing your eCommerce strategy! Topics discussed in this episode: Why try-before-you-buy is transforming eCommerce. How TryNow bridges the gap between online and in-store shopping. What the try-before-you-buy process looks like for Shopify brands. How try-before-you-buy impacts conversion rates and customer behavior. Why higher return rates can still mean more profit. How try-before-you-buy increases AOV and LTV for brands. What industries benefit most from try-before-you-buy. How TryNow replaces discount strategies with free trials. Links & Resources  Website: https://www.trynow.com/ Shopify App Store: https://apps.shopify.com/trynow Instagram: https://www.instagram.com/trynow/ X/Twitter: https://twitter.com/TryNowBen  Get access to more free resources by visiting the show notes athttps://t.ly/0Xuuu  MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

BRAVE COMMERCE Live, which took place in NYC in May 2024, brought together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth.Ashley Becker, VP of Global eCommerce Capabilities at Kraft Heinz, and Mike Geller, President of eCommerce and Digital at Newell Brands, joined BRAVE COMMERCE host Sarah Hofstetter on stage for a dynamic discussion on whether brands should maintain distinct strategies for online and offline commerce or embrace a fully integrated omnichannel approach.This conversation explores how brands can best meet consumer expectations across diverse touchpoints. Ashley and Mike share practical strategies for delivering seamless experiences both online and offline. They discuss navigating interactions across channels, fostering collaboration, and adapting to create a unified omnichannel approach.Key Takeaways:Understanding the Consumer Journey: How multiple touchpoints influence buying decisions.Fostering Collaboration: Breaking down silos for cohesive, consumer-first strategies.Omnichannel Excellence: Balancing distinct approaches with an integrated strategy to maximize impact. Hosted on Acast. See acast.com/privacy for more information.

Join us in this exciting episode as we explore the e-commerce landscape with Will Haire, the co-founder of BellaVix. Specializing in marketplace marketing for D2C brands, Will brings over a decade of experience in boosting sales on Amazon and Walmart. Dive into his valuable insights on effective strategies, overcoming challenges, and the latest trends in e-commerce operations.

Curious to find out what the future of online shopping will look like? It's already here… In this episode of Cut to the Chase: Podcast, Gregg sits down with Eitan Koter, the co-founder and co-CEO of Vimmi, a groundbreaking SaaS platform that's revolutionizing online retail with shoppable videos. This is an in-depth exploration of the cutting-edge trends shaping e-commerce today—from the meteoric rise of platforms like TikTok Shop to the game-changing benefits of shoppable videos. Tune in as Eitan shares his perspective on how social commerce is reshaping the customer journey, with actionable tips for leveraging videos to supercharge your online sales. Did you know that shoppable videos can increase conversion rates by up to 30% while slashing cart abandonment rates? This is your chance to uncover the strategies driving these impressive results! You'll also learn about the realities of leading a SaaS company in today's economic landscape and how businesses—yes, even legal professionals—can harness the transformative power of influencer marketing, social platforms, and video innovation. What to expect in this episode: The state of e-commerce post-COVID and its growing competition The rise of shoppable videos and their benefits Different types of video content and their roles in e-commerce TikTok Shop's unique approach to e-commerce How to maximize conversion rates with live and shoppable videos Why live events boost sales Legal implications and TikTok's legislative challenges Alternative social commerce platforms you should look out for The fundamentals of successful influencer marketing campaigns How Vimmi is empowering businesses through interactive videos Key Actionable Takeaways for Law Firms & Parents: Embrace Video Content: Integrate video content, both live and recorded, to engage with clients and offer services in an innovative way. Adapt to Social Commerce: Utilize platforms like TikTok and Instagram to build your firm's brand and showcase expertise through interactive content. Leverage Influencer Marketing: Collaborate with micro-influencers who align with your niche to gain credibility and reach a broader audience. Utilize Data and AI: Employ analytics and AI tools to tailor content and improve client engagement based on user behavior insights. Focus on Relationships: Build trust and rapport with potential clients through authentic and consistent video content. Whether you're an entrepreneur, marketer, or curious legal professional, this episode is packed with insights that will transform the way you think about e-commerce and digital engagement. Don't miss it!   Stay tuned for more updates, and don't miss our next deep dive on Cut to The Chase: Podcast with Gregg Goldfarb! Subscribe, rate, review, and share this episode of the Cut to the Chase: Podcast to stay ahead in your legal practice!   Resources: Check out Vimmi: https://vimmi.net Connect with Eitan Koter on LinkedIn: https://www.linkedin.com/in/eitankoter Follow Eitan on Instagram: https://www.instagram.com/eitankoter Listen to the Mastering E-Commerce podcast: https://vimmi.net/mastering-ecommerce-marketing   This episode was produced and brought to you by Reignite Media.

On today's podcast episode, we discuss what's fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-amazon-morphs-more-than-just-online-retail-giant   © 2024 EMARKETER

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today, we're excited to revisit the important topic of catalog organization with seasoned expert and Operations Manager, Zlatana Pejovoc. A couple of years back, we released an episode focused on managing large apparel catalogs, which is definitely worth a listen if you're dealing with catalog challenges.  In this episode, however, we're taking a fresh, holistic look at variations and catalog organization to explore recent developments, current best practices, and the future of assortment strategy. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Zlatana discuss: Evolution of Catalog Variations Increased rigidity and standards in Amazon's process. Introduction of AVs (Automated Variations) in Vendor Central. Shift towards a more self-serve model in recent years. Positive impact on customer experience. Increased complexity but also better flexibility for sellers. Challenges in Catalog Organization: Balancing self-serve options and stricter standards. Better user experience versus operational complexity for brands. Case Studies and Examples: Practical examples from apparel brands and other categories. Best Practices for Variation Strategy: Importance of Grouping Similar Products Up to 30% revenue increase from well-executed variation strategies. Boosting visibility and conversion rates for new products. Common Mistakes and Pitfalls: Incorrect grouping leading to suspended listings. Variating different product types inappropriately. Future of Catalog Management Predictions and Wishes: User-friendly flat files and better support services. Potential AI-driven suggestions for simplifying the variation process.  

Dave discusses Amazon's Q3 2024 earnings report, how much their revenue has grown in advertising, third party seller fees, and retail, and what this means for third-party sellers. He delves into Amazon's revenue streams, particularly focusing on the surge in advertising fees, the relatively stable growth of FBA fees, and the overall impact on sellers in the e-commerce space.    Today's episode is sponsored by Autron. Maximize your ROI with Autron's real-time algorithmic bidding, optimizing every ad dollar for smarter spending and higher returns. Start optimizing today and get 30% off for 3 months!   Takeaways Amazon's Q3 earnings report shows a 19% increase in advertising revenue. FBA fees growth was only 10%, indicating stability for sellers. Online store revenue increased by 8%, a positive sign for Amazon's growth. The surge in advertising costs is outpacing retail sales growth 2x. Placement fees may not be as damaging as initially thought. Amazon's stock price rose by 6% following the earnings report. The growth rate of advertising revenue is the lowest in four years.   Timestamps 00:00 Amazon's Q3 Earnings Overview 05:03 Advertising Revenue Surge 09:52 FBA Fees and Seller Services 15:05 Implications for Third-Party Sellers   As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.    Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.    Thanks for listening! Until next time, happy selling!

Stephen Grootes speaks to tech expert Siphumelele Zondi about the turmoil in South Africa's online retail space, following Jumia's exit from Zando and Takealot's sale of Superbalist.See omnystudio.com/listener for privacy information.

How do you transform a major online retailer into a beacon of accessibility? Join us as we sit down with Tzveta Dinova, the pioneering accessibility lead at ASOS, who shares her compelling journey from design and education to becoming a trailblazer in inclusive practices. Discover the story behind Sveta's transition into accessibility in 2018 and how her role has evolved within ASOS, a company dedicated to inclusion in fashion and beauty. Her unique position as the sole accessibility advocate at a major retail company presents both challenges and exceptional opportunities.Get ready to understand the "why" behind accessibility initiatives through Tzveta's eyes. As an accessibility product owner, Sveta discusses her strategic approach to fostering a culture of accessibility within ASOS, educating her colleagues on the social model of disability. Learn from her methods of building empathy and commitment across a vast team through training sessions and live demonstrations from individuals with disabilities. Sveta underscores the importance of embedding accessibility into daily workflows, ensuring that every team member shares the responsibility.Explore the transformative effects of accessible e-commerce platforms on customers with disabilities. Tzveta provides an insider's perspective on measuring accessibility improvements at ASOS, from leveraging assistive technologies to collecting detailed feedback. Find out how balancing corrective actions with positive reinforcement creates a more inclusive platform and re-engages customers who previously faced accessibility challenges. This episode is a must-listen for anyone committed to understanding and advancing accessibility in a fast-paced online retail environment.Support the showFollow axschat on social mediaTwitter:https://twitter.com/axschathttps://twitter.com/AkwyZhttps://twitter.com/neilmillikenhttps://twitter.com/debraruhLinkedInhttps://www.linkedin.com/in/antoniovieirasantos/ https://www.linkedin.com/company/axschat/Vimeohttps://vimeo.com/akwyz

In this episode of The Dropship Podcast we're discussing 2 things that we changed our minds on from when we started dropshipping to now - 10 years down the track. We're talking about dropshipping businesses being "parasite" businesses and sharing your niche with others. Links Mentioned ⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/5⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Wondering what products you'll sell? Take our 5 day challenge and find the market you're going to serve ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/join⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Join the course and start your journey today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Thinking about joining the course? Book a no obligation call with Jon and he'll walk you through it! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/message⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Want your question answered on the show?  Leave us a voicemail for your chance to be featured ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join Our FREE Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow DropshipBreakthru on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to the Dropship Breakthru ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sponsors ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Automatically back up your Shopify store data ⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe Timestamps The Value of Business (00:00:00)Jon emphasizes that businesses need to provide value to attract customers. Introduction to the Podcast (00:00:21)Ben introduces the Dropship Podcast and mentions discussing changed perspectives. Dropshipping as a Parasite (00:00:55)Ben reflects on the misconception that dropshipping lacks value and is merely parasitic. Legitimacy of Online Retail (00:01:40)Jon argues that dropshipping is akin to traditional retail, providing legitimate value. Understanding Business Value (00:02:57)Jon explains that all businesses, including dropshipping, are valid if they meet customer needs. Recognizing Business Achievement (00:06:32)Ben highlights the rarity of reaching high sales figures and the success of their community member. E-commerce as a Service (00:07:37)Ben compares dropshipping to local businesses providing valuable customer service. Realizing Customer Impact (00:09:06)Ben shares how understanding customer needs shifted his perspective on dropshipping. Value in Problem-Solving (00:10:13)Jon reinforces that businesses exist to solve problems, thus providing value. Creating Additional Value (00:12:06)Jon encourages dropshippers to innovate and create their own products to add value. Retailers and Product Lines (00:12:23)Ben discusses how big retailers often have their own product lines and the potential for dropshippers. Changing Mindsets on Sharing Niches (00:12:51)Ben reflects on the shift from secrecy to openness about niche markets in the community. Concerns About Competition (00:13:51)Jon talks about the fear of competition and the reality of business ideas being common. The Importance of Unique Execution (00:16:24)Ben shares his experience with competition, emphasizing that execution matters more than the product. Promoting Your Business (00:17:36)Ben encourages entrepreneurs to actively promote their businesses and build their brand presence. Overcoming Initial Fears (00:18:19)Jon discusses how early fears of competition can diminish as businesses grow and establish themselves.

VettaFi's Head of Research Todd Rosenbluth discussed the Amplify Online Retail ETF (IBUY) on this week's “ETF of the Week” podcast with Chuck Jaffe of “Money Life.” For more information on Exchange visit https://www.exchangeetf.com

In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com and a Google Ads expert with over 7 years of experience.  Shri shares insights on common misconceptions about Google Ads, the differences between shopping campaigns and performance max, and his systematic TPS (Testing, Profitability, Scaling) approach. He also provides valuable tips for preparing for Q4, optimizing ad accounts, and achieving scalable results. Whether you're new to Google Ads or looking to improve your existing campaigns, this episode offers actionable advice for eCommerce success. Topics discussed in this episode:  Why Google Ads outperforms Facebook for ecommerce consistency How the TPS (Testing, Profitability, Scaling) approach works across industries What misconceptions limit Google Ads scalability How to audit and restructure struggling Google Ads accounts Why patience is key in Google Ads strategy What pricing options exist for Google Ads management Why consistent optimization schedules matter for Google Ads Links & Resources Website: https://yorumarketing.com/ LinkedIn: https://www.linkedin.com/in/shri-kanase/ TikTok: http://tiktok.com/@shri.kanase X/Twitter: https://x.com/EcomShri YouTube: https://www.youtube.com/channel/UCyQNz6Xg5FVXjvfOMj5Rj5g Get access to more free resources by visiting the show notes athttps://t.ly/sySxj Are you feeling overwhelmed with admin and marketing tasks? Too much to do and no time to get it all done? Introducing our pre-vetted marketing and admin assistants —they're experts who can join your team in less than a week, saving you up to 50% compared to hiring in the US or EU. Stop working in your business and start working on it. Learn more at https://ecommercecoffeebreak.com/team Sign up for our free newsletter. Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of electriq marketing.  A Forbes 30 under 30 alum, Brandon shares insights on customer retention, e-commerce tech stacks, and the challenges of selling alcohol online.  We discuss streamlining Shopify apps, boosting customer lifetime value, and how Brandon's company is revolutionizing alcohol sales in e-commerce following its acquisition by drinks.com.  Topics discussed in this episode:  Why the Shopify marketing ecosystem has evolved towards consolidated platforms How the selection process for Shopify apps has become more critical What factors influence the choice of tech stack for different-sized businesses How usage-based pricing models benefit both small and large merchants Why reducing the number of apps can improve a store's performance What key areas are examined in a Shopify store audit How retention strategies are implemented across multiple channels Why direct mail is making a comeback in e-commerce marketing How drinks.com solves the complexities of selling alcohol online What opportunities exist for non-alcohol merchants to add alcohol sales Links & Resources Website: https://drinks.com/electriq LinkedIn: https://www.linkedin.com/in/brandonamoroso/ X/Twitter: https://x.com/AmorosoBrandon Get access to more free resources by visiting the show notes athttps://t.ly/_yeGc Want to be a smarter online business owner? Ever wish a seasoned entrepreneur with 20+ years of experience could help your business?Join my Founder's Sidekick program for personalized guidance to build a business you love and finally achieve work-life balance. Get weekly expert advice tailored for busy founders.Learn more at https://founders-sidekick.comSign up for our free newsletter. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Unlock the secrets to e-commerce success with Billy Pecor and Luba Ilyasova, two industry veterans who have navigated the complexities of Amazon selling with remarkable prowess. Learn from Billy's inspiring transformation from coaching tennis to managing a $25 million portfolio at Thrasio, where his mastery of data analytics has driven success in an ever-changing landscape. Together with Luba, an expert in branding, discover the critical strategies that differentiate successful big brands from those that struggle on Amazon. Prepare to rethink your approach to digital shelf packaging and market segmentation as our guests share their insights on tackling the unique challenges of the sexual wellness space. With a keen focus on understanding your competitors—big brands, black hat users, or private label sellers—you'll gain practical tips for selecting the right strategies to emulate. Explore the significance of sharp visual differentiation in capturing the fast-paced attention of online shoppers and understand why brand recognition alone can't keep you afloat in the digital marketplace. Finally, grasp the future of e-commerce with a deep dive into Amazon's AI-driven tools like Comprehend and COSMO. Billy and Luba explain how these technologies can boost product relevance, combat manipulation tactics, and enhance your understanding of customer behavior. From innovative packaging strategies employed by Olay to the powerful impact of data-driven decision-making, this episode equips you with the knowledge to make your brand stand out in a fiercely competitive environment. Take advantage of this opportunity to elevate your Amazon-selling game with actionable insights from the experts. In episode 404 of the AM/PM Podcast, Kevin, Luba, and Billy discuss: 00:00 - E-Commerce Experts Share Insights 05:13 - Transition to E-Commerce Consulting and Operations 11:03 - Success Strategies for E-Commerce Sellers 16:56 - Strategic Shift Towards Amazon Brand Acquisition 19:08 - Digital Shelf Packaging Strategies for E-Commerce 21:59 - Packaging Differentiation in Retail and Online 25:04 - Packaging Strategy for Online Retail 25:36 - Innovative E-Commerce Packaging Strategy 29:00 - Brand Gating and Reselling Strategy 34:28 - Amazon SEO and Product Strategy Observations 37:27 - Amazon AI Improves Product Relevance 41:11 - Amazon Comprehend Discussion and Tutorial 43:34 - Amazon COSMO Strategy Insights 43:49 - Evolving Customer Filters in Mobile Shopping 49:34 - Amazon's Brand-Centric Strategy Shift 52:45 - Maximizing Amazon Sales With Innovative Tactics 53:11 - Kevin King's Words Of Wisdom

For our July episode, co-hosts Ted Stank and Tom Goldsby speak with Dave Clark, former CEO of worldwide consumer business for Amazon. In two decades at Amazon, Clark, a graduate of UT's MBA program, helped build one of the most extensive supply chain operations in the world, with hundreds of fulfillment centers and transportation facilities, a fleet of several dozen dedicated aircraft, 100,000 delivery vans, and more than 1.5 million employees. Clark is a member of the American Red Cross Board of Governors and served as CEO of Flexport from 2022 to 2023. He is regularly sought out for his expertise in tackling logistics issues related to national security and global affairs. Don't miss this exciting discussion on the evolution of Amazon's consumer business as well as current warehousing trends, the state of the economy, retail consumer habits and expectations, and much more. The episode was recorded virtually on July 8, 2024. Related links: How consumer demands drive warehousing trends Ocean freight rates are spiking again Inflation continues to slow in the U.S. opening door to Fed rate cut U.S. labor market adds 206,000 jobs, unemployment rises to 4.1% Amazon plans to launch discount store to fend off Temu and Shein Gartner ranks UT's graduate SCM programs No. 1 in North America Read/watch Dave Clark's fireside chat at UT's Haslam College in April Become a Supply Chain Forum member Subscribe to GSCI's monthly newsletter Read the latest news and insights from GSCI 

As the retail landscape evolves, businesses must turn their strategies toward omni-channel integration and technological innovation while adapting to shifting consumer demands to maintain a competitive edge in the crowded e-commerce field.

Key Takeaways: Cloud Computing Services: The digital infrastructure provided by platforms like AWS, Azure, and Google Cloud is critical for the development of cyberspace. These services offer limitless growth potential and essential support for developers. E-commerce Evolution: Amazon and Shopify have democratized the online retail space, allowing mom-and-pop shops to thrive alongside massive retailers. The logistics expertise and AI capabilities of these platforms are key competitive advantages. Data Centers' Role: Data centers act as the physical storage warehouses of cyberspace, housing the essential data that fuels the digital world. Their expansion is crucial to manage the growing data demands. Cybersecurity Importance: Protecting digital information is paramount in maintaining the integrity and security of cyberspace. Cybersecurity companies play a vital role in preventing data breaches and ensuring safe digital transactions. Impact of 5G Technology: Faster data transmission speeds will enable more complex and data-rich applications, driving innovation and enhancing user experiences across various digital platforms. Chapters: Timestamp Summary 0:00 Investing in Cyberspace and Cloud Computing Growth Potential 5:33 The Evolution of Online Retail and Amazon's Dominance 8:04 The Role of Data Centers and Cybersecurity in Cyberspace 11:05 The Importance of Cybersecurity in a Digital World 14:01 The Impact of 5G Technology on Internet Speed and Capacity 18:06 How Social Media and Podcasts Influence Investment Decisions 22:05 Consult Financial Advisors Before Investing Powered by Stone Hill Wealth Management   Social Media Handles    Follow Phillip Washington, Jr. on Instagram (@askphillip)   Subscribe to Wealth Building Made Simple newsletter https://www.wealthbuildingmadesimple.us/   Thank you for checking out our free content on financial planning, the wealth mindset, and investing in innovation. If you've found value in our blog posts, I invite you to take your knowledge and commitment to the next level. Sign up for our premium paid newsletter today and receive daily insights and expert analysis directly in your inbox. Stay ahead of the curve and unlock the secrets to financial success. Don't miss out on this opportunity to deepen your understanding and gain an edge in the world of finance. Join our premium community now and embark on a journey towards financial abundance and investment excellence. Sign up today and let's grow together!   WBMS Premium Subscription   Phillip Washington, Jr. is a registered investment adviser. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.

Brandon Eley joins the podcast to talk about his entrepreneurial journey, the challenges and opportunities of picking a complex product for private labelling, and why the road less travelled can be the better option when picking a product.  Today's episode is sponsored by Clearco, a company that provides ecommerce businesses with working capital to fund inventory, marketing, shipping and logistics, and more! Check them out today!  Complexity can be an opportunity.  You've probably heard me say it multiple times if you're a loyal podcast listener.  But today's episode is a prime example of this phrase.  Brandon Eley sells shoes at his company, 2 Big Feet. What sets his business apart from other shoe stores is that he only sells shoes for US sizes ranging from 15-25.  Now you must be thinking: "How big is his target market?"  Don't worry, I asked him the same question. Here's some timestamps below if you want to skip directly to it:  Timestamps 00:00 - Introduction and Sponsor 01:28 - Starting Too Big Feet and Meeting the Demand 07:12 - Challenges in the Shoe Industry and the Evolution of Too Big Feet 14:15 - The Journey of Manufacturing Shoes 19:06 - Creating Affordable Options for Customers 27:40 - Quality Control and Addressing Manufacturing Defects 36:13 - Success and Growth of Michael Ellis Footwear Takeaways Starting an ultra-niche ecommerce business can be successful, especially if there is a demand for a specific product or service. Manufacturing shoes is a lot more complex than you think. It involves designing patterns, selecting materials, and working with factories to create the final product. Offering affordable options for customers with specific needs can help differentiate a brand and attract a very loyal customer base. Investing in quality control and addressing manufacturing defects early is key to maintaining customer satisfaction. As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling!

Colin Flood is the Vice President of Marketing at Unreal Snacks, a better-for-you chocolate brand with widespread distribution across numerous retailers in the United States and an established direct-to-consumer platform. At Unreal, Colin plays a pivotal role in scaling  e-commerce and D2C operations, as well as in expanding their presence into major retailers like Costco, Target, and Walmart. In this episode of DTC Pod, Colin Flood discusses the ups and downs of their marketing initiatives at Unreal, how they are bridging the gap between retail and digital customer experiences, and what their strategies are for data-driven marketing and budgeting across multiple channels. We also explore how Unreal is leveraging community involvement and consumer networks to drive brand awareness.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. DTC and Retail Marketing Strategies2. Omni-Channel Presence3. Retail and Digital Marketing Mix4. Market Dynamics and Education5. Amazon Strategy6. Community Engagement7. Consumer Network Growth8. Customer Reactivation Strategies9. Contextual Targeting10. Marketing Team StructureTimestamps00:00 Colin Flood's background; experience in e-commerce, marketing, and branding03:20 Unreal Snacks — mission & vision, retail & DTC strategy, then vs now10:39 In-store and online marketing strategies15:02 Creative ways to get in front of customers18:39 Amazon strategy, shifting to FBA22:49 Marketing team structure and responsibilities24:27 Relationship between marketing, community, and social28:16 Marketing goals, data, and budget allocation31:04 Contextual targeting, new product launch, reactivation strategies33:26 Challenges in low funnel marketing35:03 Bridging customer experiences between retail and digital36:47 New chocolate products, new retail partnershipShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Colin Flood - VP of Marketing at Unreal SnacksBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Matt Snyder is the Founder and CEO of Brands Excel, where he helps brands scale on Amazon. As a revenue generator, he has over 15 years of experience growing DTC, B2C, and B2B companies within the eCommerce space and Amazon's marketplace. Matt focuses on building long-term growth by developing alternative sales channels and product lines that complement overarching omnichannel strategies. Before Brands Excel, he was the Vice President of Online Retail at Vari. In this episode… With eCommerce competition intensifying, brands are scrambling to fulfill customer requests and manage inventory costs. How can Amazon's Seller Fulfilled Prime enable operational and cost efficiency? Seasoned eCommerce leader Matt Snyder leverages SFP in his business to streamline logistics, reduce costs, and improve the customer experience. Before investing in this fulfillment method, conduct a self-audit to ensure SFP aligns with your product types and business model. Seller Fulfilled Prime requires brands to meet specific performance metrics, including 93% on-time deliveries and precise product tracking, to maintain Prime status and customer trust. Matt suggests cultivating partnerships with SFP 3PL partners to manage logistics and complex fulfillment requirements. Tune in to the latest installment of The Digital Deep Dive as Aaron Conant meets with Matt Snyder, the Founder and CEO of Brands Excel, who shares the ins and outs of Seller Fulfilled Prime. Matt explains the impact of Amazon Marketing Cloud and AI on future eCommerce strategies, how to maintain profitability with SFP, and the benefits of inventory control.

Our special guest this week is James Reinhart the pioneering CEO of ThredUp, the fast-growing online consignment and thrift store. We learn about James' fascinating journey from teacher to entrepreneur and how his passion drives one of the most successful purpose-driven retail brands. We go deep on the drivers of the re-commerce market, how ThredUp differentiates itself, and the implications of a shift from hyper-growth to more sustainable profitability. We also unpack ThredUp's insight packed annual "Resale Report."As usual, we kick things off with the most important retail news, dissecting Shein's "charm offensive" and how Hims & Hers is exploiting a loophole to pursue GLP-1 market opportunities. Then it's on to the most interesting earnings reports from last week, which include another weak quarter from Target, very strong progress at Marks & Spencer, a bit of preliminary optimism on Macy's new strategy, and yet another solid quarter from TJX.  About JamesJames Reinhart is the CEO and cofounder of ThredUp, one of the largest online resale platforms for apparel, shoes, and accessories. ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp is changing the way people shop and ushering in a more sustainable future for fashion. James' passion for circularity and the role that education plays in our communities is what drives his vision of reducing the fashion industry's negative impact on the planet. These values are reflected in his work prior to ThredUp, in which he helped develop one of the nation's premier public schools, Pacific Collegiate School. James is a graduate of the Harvard Business School and the Harvard Kennedy School where he earned a joint degree in public policy and business. In his free time, he is an avid golfer, cyclist, and whiskey drinker (just not all at the same time). While a proud New Jersey native and diehard Bruce Springsteen fan, he lives with his wife Michele and three children in Oakland, CA.  About UsSteve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the all new Leaders Leap: Transforming Your Company at the Speed of Disruption , now available for purchase in the U.S. and available for pre-order at book retailers elsewhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..Don't forget to join Steve's new Linked Group for his new book.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice. Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail,Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois. Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok. Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.

Venture into the world of e-commerce and healthy living as Deana Karim, the brilliant mind behind Good Deeds, joins us on the Brand Fortress HQ podcast to share how her quest for healthier options as a new mom led to the creation of a keto-friendly baking mix empire. Prepare to be inspired by her journey from product development woes to triumph on the Amazon bestseller lists. Deana's entrepreneurial spirit and ingenuity shine through as she recounts the adrenaline-fueled moments where risk met reward, painting a vivid picture for anyone intrigued by the potential of turning a personal passion into a prosperous business venture.As we navigate the treacherous waters of inventory management on Amazon, Deana offers up her playbook on tackling stockouts, the art of shelf life extension, and finding equilibrium in Amazon's ever-changing inventory landscape. Imagine the finesse required to manage perishable goods in an online marketplace while maintaining your sanity—and rankings! Deana's insights into the  dance of stocking the right amount and mitigating the frustrations of Amazon's logistical quirks are invaluable for those wrestling with the balance between too much and too little.Strap in for a real talk on the trials and tribulations of outsourcing, from the frontline of customer service to the warehouses of fulfillment centers. Deana lays bare the lessons learned from relinquishing control of social media, the indispensable nature of a good bookkeeper, and the tough decisions made when economic winds shift. As we close the chapter on this insightful dialogue, we also look to the horizons of e-commerce growth, debating the merits of retail distribution, navigating Target Plus, and why every platform from Amazon to Walmart requires a tailored strategy. Deana's narrative is a masterclass for burgeoning entrepreneurs aiming to carve out their slice of the online marketplace.

In today's episode, a massive fraud ring operating as 'BogusBazaar' managed to deceive over 850,000 people in the US and Europe, stealing credit card information through over 22,500 fake webshops. Meanwhile, the FBI has issued warnings about the financially motivated hacking group Storm-0539 targeting retail companies through sophisticated phishing attacks, aimed at stealing employees' login credentials to generate fraudulent gift cards. Also, the US Department of Justice charged Russian national Dmitry Yuryevich Khoroshev as the alleged leader of the LockBit ransomware group, involved in extorting at least $100 million from over 2,000 victims worldwide. Original URLs for further reference: https://www.bleepingcomputer.com/news/security/massive-webshop-fraud-ring-steals-credit-cards-from-850-000-people/, https://www.bleepingcomputer.com/news/security/fbi-warns-of-gift-card-fraud-ring-targeting-retail-companies/, https://krebsonsecurity.com/2024/05/u-s-charges-russian-man-as-boss-of-lockbit-ransomware-group/ tags: BogusBazaar, online shops, consumers, webshop fraud search phrases: online shop scams protect from webshop fraud verify online shops legitimacy avoiding credit card theft Storm-0539 hacker group phishing attacks prevention fraudulent gift cards warning defending against hacking group Storm-0539 Dmitry Yuryevich Khoroshev charges LockBit ransomware impact May9 ​ A sprawling network of over 75, 000 fake online shops called Bogus Bazaar has scammed over 850, 000 victims in the U. S. and Europe, resulting in the theft of credit card information and the attempted processing of over 50 million in fake orders. How can you, as a consumer, protect yourself against these fake online shops? Retail companies in the United States are being targeted by the financially motivated hacker group Storm0539, who is using advanced social engineering and phishing tactics to infiltrate gift card departments in order to create fraudulent gift cards. It's a tale as old as time, but how can you protect yourself against these social engineering attacks? And finally, the FBI wasn't bluffing with WHOISLOCKBITSUP, dimitri Korochev has been charged as the boss of the LockBit ransomware group, extorting over 100 million in ransom from over 2, 000 victims, including small businesses, hospitals, and government agencies. You're listening to The Daily Decrypt. Alright, I don't know about you, but it seems like I can't scroll on any social media for more than two minutes without getting bombarded by ads for online retailers. And a lot of the products they sell look great and are like specifically targeted towards me and I catch myself clicking on them quite often. And the sites that I get redirected to look pretty good. If it was five to 10 years ago, I would definitely be buying these products from these sites. But now the internet is flooded with these fake scam sites with products that don't even exist that are just trying to get a hold of your credit card information. As a matter of fact, there's a network of over 75,000 fake online shops named Bogus Bazaar that has scammed over 850,000 individuals. These individuals were just like me, except they went through with these purchases. Which resulted in them losing their credit card information, as well as placing orders in total of over 50 million dollars. Now, the stolen credit card credentials were sold on the dark web, which enables other threat actors to conduct unauthorized online purchases with the compromised card numbers. Now, if you catch it in time, your credit card company will reimburse you, but that does take a lot of monitoring and maybe they're gonna charge you for a dollar or two dollars and you might not even notice, but across enough credit cards, they're gonna get their money's worth. And after looking at the geography area of the victims, which is primarily the United States and Western Europe, with very few victims in China, it leads one to believe that China's probably behind this. But that is not confirmed as of now. Bogus Bazaar has been reduced now to about 22, 500 active sites, down from 75, 000, and offers products like shoes and clothing at significantly low prices to lure you in. The payment pages on these fake sites either collect victim's payment and personal information, or conduct fraudulent transactions via platforms like PayPal, Stripe, and other credit card payment places. The criminal group behind the Bogus Bazaar is structured with distinct teams fulfilling specific roles under an infrastructure as a service model with a core team managing infrastructure and network of franchises running the fraudulent shops. It's also been identified that this group develops custom WooCommerce WordPress plugins to facilitate the data and money theft. And so just as a reminder, be really careful when you're downloading plugins to WordPress because WooCommerce is a very popular plugin. If you search for how to start a store on WordPress, it's the first plugin that comes in. So if you then go to the WordPress store and type in WooCommerce, you're going to be met with a lot of results. Sometimes the top one is the official one, sometimes it's not. And the interesting thing about this group is it's acquiring domain names that have a good reputation on Google, but have been deactivated or are pretty old. And so, but bringing them back is much easier because they have thousands of reviews. They have a lot of traffic in the past, et cetera. So you can't always trust those things either. The best defense against this is not rushing and not acting with a sense of urgency. Take some time and poke around each website that you might come across and really use your detective nose to see if something smells fishy. Another thing you will notice about these sites, which is not a telltale sign, but these sites are hosted in the United States behind Cloudflare authentication. So if you've seen that little checkbox, when you go to a store that says, confirm you're human, any site can put that on there. on their site. And it's, it's generally used for good to prevent spam and other sorts of attacks against websites, but it can be used maliciously from the owner of the website to help you feel like a little more secure when you navigate to that website. Like, oh, only an official website, like a legitimate website, a non malicious website would use Cloudflare and some sort of identity verification mechanism, right? No, the FBI. Advises consumers to check contact information on websites, check the return policy, look for trust seals, look for certificates. Um, you're going to notice degraded web content quality, uh, see if they have social media presence and use Google search around for the better business bureau or anything like that to try to confirm that the site you're buying from is legitimate. I will also mention that using credit cards is a very good idea because the banks are responsible for the fraudulent transactions as opposed to you, which is the case in debit cards usually. You can get your money back when you use a debit card, but it's a way bigger pain in the butt. If you are the type of person who doesn't have a credit card and only has a debit card and you still shop online, I highly recommend using Checking out the website privacy. com, you give them your debit card, and they create credit card numbers for you. You can set spending limits on these credit cards, and you can cancel them at any time. There is a free tier that gives you 12 new credit card numbers per month, which can go pretty far. I haven't had, I haven't run into a limit yet with that. And it'll just help compartmentalize your credit cards. your bank accounts so a similar note, the FBI is warning U. S. retail companies of Storm 0539 Hacking Group targeting gift card departments through quote, sophisticated phishing attacks since January of 2024. And this attacking group isn't using any techniques that we haven't heard of before. It's bypassing multi factor authentication to target personal and work devices of retail department staff with the aim of stealing login credentials, SSH passwords, and other cryptographic keys. So basically, they're just using normal tactics to infiltrate a network, which happens to be the network of a gift card company or a gift card department. And then they're going to use similar tactics for lateral movement until they can get to the part where gift cards are registered. And they're going to go look for unclaimed gift cards and just change email addresses so that those gift cards now belong to them. The FBI is urging retail companies to update incident response plans, train employees to recognize phishing scams, implement multi factor authentication, and strong password policies, which are always good tips to follow. But training employees to recognize phishing scams, emails, calls, etc. is a lot easier said than done. So as an employee, it's Always look at everything with a skeptical eye, especially someone who's calling in. How can you verify that what they're asking is what they're actually looking for? If you assume that most calls you get are scams, you're less likely to fall for them. But finding the line between being helpful and being skeptical is an art. But until you master that art, lean on the skeptical side. And finally, after the FBI revitalized the LockBit website with teasers of new blog posts identifying members of the LockBit ransomware group on Monday, for a second time in a few months, because the first time they did it, it was a bluff, well, this time they actually had some information, and the US, UK, and Australia have sanctioned Dmitry Koroshev, Russian national, as the alleged leader of the ransomware group LockBit. The U. S. Department of Justice has indicted him for attacking over 2, 000 victims and extorting at least 100 million in ransom payments. Korochev, who's currently residing in Russia, is accused of being the developer and administrator of LockBit. Since September of 2019, receiving a 20 percent share of each ransom payment extorted from victims, totaling at least 500 million in ransom payments. The lock bits unmasking by authorities has led to the seizure of the Darknet websites operated by the group, and ultimately resulted decryption tools to help victims recover their systems. But even though The FBI has identified LockBitSup as Koroshev. The user is denying that tie. Claiming that the FBI is mistaken and is actually offering a 10 million bounty for anyone who can reveal their real name. So if that sounds enticing to you, if you think you can find out his real name and that it's not Koroshev, there might be 10 million in it for you. Alternatively, the FBI is offering $10 million for information leading to this, this individual's arrest. So you could take this one of two ways and maybe even cash in on $20 million. But if you have been under attack by lock pit, or are currently under attack by the lock pit ransomware group, the FBI urges you to contact them because it might be possible to decrypt your assets and rid your systems of this ransomware without having to pay the ransom.

Matt serves as executive chairman and is one of the co-founders of Amazing.com and the Amazing Selling Machine course that has taught tens of thousands of students how to run a successful Amazon business. With more than a decade of ecommerce experience and with multiple million-dollar companies, Matt loves sharing his success and strategies with other entrepreneurs.> Here's a glimpse of what you would learn…. The significance of joining a mastermind group and seizing opportunities for business growth and collaboration.Importance of diversifying beyond Amazon and building a valuable consumer brand for long-term success.Importance of driving traffic to Shopify store, leveraging influencer partnerships, and optimizing product pages.Steps to set up a Shopify store, including connecting fulfillment to Amazon, adding products, and optimizing the store design.Strategies for optimizing a product page on Shopify, including modeling after successful brands and using a copywriting framework.Benefits of subscription-based business models, increasing lifetime value, and strategies for increasing average order value.Approaches to testing offers, refining strategies, and prioritizing appeal in ad campaigns.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley converses with Matt Clark, a seasoned e-commerce expert and executive chairman of Amazing.com. They discuss the challenges and strategies for Amazon sellers, emphasizing the need to diversify and create independent sales channels. Matt advises starting with a Shopify store, focusing on optimizing top-selling products, and leveraging Google ads using Amazon keyword data. He also suggests maximizing average order value and learning from successful competitors. Matt shares personal insights, including the influence of Jack Canfield's "Success Principles" and his admiration for Ezra Firestone's work in e-commerce.Here are the 3 action items that Josh identified from this episode:Action item #1: Expanding Beyond Amazon. Matt recommends starting with setting up a Shopify store. This serves as your brand's website, a crucial asset for capturing leads and customer information,Action item #2: Leveraging Advertising and Traffic Sources. Matt's strategy is to start with Google PPC ads, using keyword data from Amazon to target potential customers. He then prioritizes Facebook ads for their effectiveness and reach. Action item #3: Increasing Average Order Value.  focus on increasing average order value through complementary products, and subscriptions.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Selling MachineMavericks Mastermind GroupRay Edwards P.A.S.T.O.R. FrameworkZipify One Click UpsellBlack Rifle CoffeeSuccess Principles by Jack CanfieldEzra FirestoneMatt Clark's Personal WebsiteSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:35)** ((-)) - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Norm Ferrar How We're Ty and Steve Simonsson. Today I'm speaking with Matt Clark, the executive chairman of Amazing Dotcom and the creator of The Amazing Selling Machine. And we're going to be talking a lot about how you can make sure your brand is still relevant and thriving even ten years from now. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond.Josh (00:01:10)** ((-)) - - Listen, Matt, I started my business back in 2015 and I grew it to an eight figure brand in seven years, but it took me a lot longer than I think it really needed to. I made a lot of mistakes along the way that made that path a little bit harder than it really needed to be. I had cash flow issues. There were times where I had to invest my own money back into the business in order to make payroll. There were bad hiring decisions that I made. There were bad advertising decisions that I made, and I wish I would have had a mentor along the way that would have been able to help me overcome those stumbling blocks and grow a lot faster. So to our listeners, those of you who have hit similar plateaus a...

In this podcast episode, our host Claus Lauter reflects on transforming an idea into a top-rated Shopify podcast with 23,000+ monthly listeners. Learn about the strategies for growing a podcast, including AI tools for social media, and upcoming YouTube expansion plans. Gain insights into Claus's nomadic lifestyle and engage on topics like ecommerce coaching and exciting expert guest episodes.Topics discussed in this episode:How AI tools enhances reach and efficiency of content creation for a podcastClaus invites questions for a listener Q&A sessionImproving presence on YouTubeWhy the weekly newsletter, curated from 50 sources,  is a valuable resource for viewers and listeners.Links & ResourcesWebsite: https://ecommercecoffeebreak.com/LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/X/Twitter: https://twitter.com/ecomcoffeebreakInstagram: https://www.instagram.com/ecommercecoffeebreak/Get access to more free resources by visiting the podcast episode page athttps://t.ly/qqAzqSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

On today's episode, Kunle is joined by Sabir Semerkant, CEO and Founder of Growth by Sabir, a program designed to maximize the growth potential of a business. The power of yes. Sabir has lived by saying yes throughout his life. His high school guidance counselor's advice to take his second career option which is to become a computer scientist when he got discouraged by the long wait to do surgery as a neurosurgeon. When Jeff Horrowitz offered him to run his channel for Vitamin Shoppe, instead of just coding a website. Accepting the guesting in Vaynermedia, the startup that Gary Vaynerchuk started and had grown to become VaynerCommerce.  These experiences and meetings with people that will eventually serve as Sabir's stepping stones in his career would not have happened had he said no. From his passion, he built an approach called 8-D Method. It's a tested way of combing down every dimension of the business, addressing issues and challenges until growth comes naturally. His craft is backed by years of experience and case studies that have catapulted businesses to their potential. Countless companies have grown 2x and more and faster. It's an insightful episode as you'd hear Kunle and Sabir talk more about the dimensions and their importance, stories from Sabir's years of experience in building businesses, and tips for budding entrepreneurs. --- 

In this episode, Bobby, the Chief Revenue Officer at Shopify, discusses the company's growth and positioning in the enterprise commerce market. He shares his career journey and highlights the strategy behind Shopify's foray into the enterprise space. Bobby explains Shopify's architecture and offering, including the concept of composable commerce. He also discusses the top reasons why enterprises choose Shopify, such as performance, total cost of ownership, and innovation.  Bobby sheds light on Shopify's ease of use, as an important criteria for its enterprise clients, that enables marketing and operational agility; its significantly lower total cost of ownership for enterprises because of its competitive pricing and efficient implementation.  The conversation concludes with a focus on Shop Pay and its impact on performance, as well as other components of Shopify's enterprise commerce stack.  Bobby discusses how Shopify's customers are driving performance, scalability, and extending Shopify's back-office capabilities.  Bobby spoke about Shopify's ‘Leader' status in a recently published 2024 IDC MarketScape: Worldwide B2C Digital Commerce Platforms. According to the report, “Shopify will be particularly attractive to buyers looking for a multitenant SaaS digital commerce platform with a proven track record in DTC, a vast 3P ecosystem, low TCO, and built-in payments.” IDC defines Midmarket as enterprises with $100M to $500M or more in revenue. --- 

On today's episode, Kunle is joined by Juan Meisel, Founder and CEO of Grip, a logistics company that handles frozen/refrigerated products all over the US smoothly and hassle-free. Juan Meisel used to work with ButcherBox, an animal-welfare-focused meat company that sources and delivers quality meat and seafood products. From $0 to $600 million, ButcherBox was able to grow and stay consistent with its mission. Eventually, Juan realized the need for hassle-free and careful handling of these products so consumers could enjoy the quality of their orders. Juan decided to create a delivery service that offers reliable, efficient, and personalized customer service. Along with the experience and vision that he had from working in ButcherBox, he was able  It's an interesting episode as you'd hear Kunle and Juan talk more about the perishables market, ButcherBox's and Grip's growth, the difference between frozen and refrigerated products in terms of inventory and logistics, and the profitability in the perishables space. --- 

Niraj Shah is the Co-founder and CEO of Wayfair. In this episode, Niraj shares Wayfair's journey from a collection of 250 sites generating $500 million in revenue to a single, unified brand achieving over $10 billion in online sales of home goods and furniture.He explains the challenges of overseeing a vast e-commerce platform with more than 10,000 employees, managing a complex supply chain with over 7 million products, and maintaining relationships with suppliers. The conversation offers detailed insights into Wayfair's strategic growth, effective talent acquisition practices, and the pivotal rebranding effort that propelled the company forward.(00:00) Intro(00:13) The Journey of Wayfair(01:02) Understanding the Market and Competition(01:45) The Genesis of Wayfair(03:11) The Strategy Behind Niche E-commerce(05:40) The Challenges of Inventory Management(06:18) The Evolution of E-commerce(07:26) The Growth and Expansion of Wayfair(09:59) Understanding the Retail Market(15:53) The Decision to Rebrand(18:24) The Challenges of Rebranding(20:22) Building the Wayfair Brand(25:22) The Importance of Logistics and Delivery(32:10) The Complexity of Final Mile Delivery(33:17) Investing in Advertising and Marketing(33:23) Building a Brand: Lessons and Insights(33:56) The Power of Branding and Customer Loyalty(34:47) The Journey of Building a Brand: The Apple Example(35:36) The Role of Independent Brands in Business(37:56) The Importance of High-Quality Images in Online Retail(39:49) The Role of Generative AI in Business(41:41) Building a Culture of Incremental Improvements(44:52) The Importance of Hiring for Specific Traits(01:02:19) Navigating Public Misinformation and Conspiracy Theories(01:05:47) Competing in the Market: A Focus on the Customer(01:11:08) Reflections on the Entrepreneurial Journey  Produced: Rashad Assir & Leah ClapperMixed and edited: Justin HrabovskyExecutive Producer: Josh Machiz

A Shopify theme is not just about making your store look good... it's the backbone of your customer's shopping experience. There is a lot of functionality baked into it, and as a result, your bottom line may also be tied to which theme you pick.Marcus Seoighe of Clean Canvas, and ex-Senior Theme Partners Manager at Shopify, joins us to unpack how the right theme can elevate customer experience & drive your bottom line.In this episode, we delve into the evolution of Shopify themes & how staying fresh is crucial for your digital storefront. It's a deep dive into what makes themes succeed & how the partnership community at Shopify pushes boundaries for merchants.Chapters:From Shopify to Clean CanvasThemes and Evolution of PlatformsShopify vs. Non-Shopify ThemesLimitations and Versatility of Shopify ThemesConsiderations for Choosing a Premium ThemeExploring Extensibility and Theme UsageExpertise, Products, and a CompetitionOur conversation isn't just theory; it's loaded with practical advice. From choosing the right theme to understanding premium offerings, we cover the factors that matter most to your e-commerce success.SponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Episode 200: Neal and Toby go through the winners and losers of the holiday weekend. Online retailers raked in almost $10 billion on Black Friday and United Airlines might be using customer data to create targeted ads. Plus, why US oil production is on fire and college football hasn't been this popular in a long time. Why advertisers are leaving 'X' in droves and the story behind the 3-year long cruise that was abruptly cancelled two weeks before departure. Finally, a look at the week ahead. Listen to Morning Brew Daily Here: https://link.chtbl.com/MBD Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow Learn more about your ad choices. Visit megaphone.fm/adchoices

Our song for September is 'The Cost of Living' by PrisonPenPal. Check out more of their music here: https://soundcloud.com/wot-not-718138294 To have your music featured on the show, submit it here: https://docs.google.com/forms/d/1-d_DWNnDQFYUMXueYcX5ZVsA5t2RN09N8PYUQQ8koq0/edit?ts=5fee07f6&gxids=7628  To receive all of our episodes ad free, get exclusive invites, access our archives and more, join our community of listeners by supporting our independent journalism at Patreon.com/Gaslit  HyperNormalisation was first coined by Russian-born anthropologist Alexei Yurchak in his book Everything was Forever, Until It Was No More. (It also inspired the Adam Curtis docuseries by the same name).  The term describes the final years of the Soviet Union when the system was failing, everyone knew the system was rotted from within by greed and corruption, yet people carried on, the broken system becoming the new normal. When our government can easily be shutdown by a Kremlin-backed, proudly fascist party, while its leader continues to call for violence, walking free after having tried to violently overthrow our government, and disinformation echo chambers on the far-right and far-left openly mock and attack the victims and targets of that fascism, America has reached HyperNormalisation. And the priority of the business elite is to protect their immorally low-tax rate and hoard their wealth, following in the footsteps of those who helped bring Hitler and Pinochet to power.  Elon Musk's X has become the biggest outlet of Russian disinformation, according to the EU. That's “mission accomplished” for the American far-right and its Russian backers. Formerly reliable so-called “resistance” accounts on Twitter that once led the way combating Trump and Putin have succumbed to self-censorship and catering to Musk's oppressive algorithms like they're an authoritarian regime. This causes them to fall silent on ringing the alarm on the stakes to all of us for stopping Russia's genocide in Ukraine, LGBTQ+ rights that are being scapegoated through genocidal rhetoric, and more. You know things are bad when even Ralph Nader is ringing the alarm of fascism and wants to campaign for the Democrats!  Since the beginning of the show, the focus has been on grassroots power–the most reliable power we have left. Together, we made 15,000 phone calls to get John Fetterman into the Senate, and he's leading the way against corruption and greed. To maintain your courage and stay grounded in the truth, check out the Gaslit Nation Action Guide. You can also join Andrea, J. Smith-Cameron, and people across the country in State Fair, a grassroots group with the States Project organizing for the upcoming Virginia election to stop Posh Trump Youngkin from winning a majority in Virginia's state government and banning abortion.  In this episode, you'll hear an excerpt of the August 5th live taping of Gaslit Nation at Caveat in NYC with the Risk! Storytelling podcast by comedia Kevin Allison of the iconic comedy group The State, which launched the comedic geniuses Michael Showalter, Michael Ian Black, David Wain, and many more. Thank you to everyone who came out! We hope to do more live tapings closer to the election.  This week's Q&A will feature the audience questions at the live taping featuring historian Ruth Ben-Ghiat, author of the bestselling book Strongmen: Mussolini to Present, and Russian mafia expert Olga Lautman of the Kremlin Files podcast. Thank you to everyone who supports the show – we could not make Gaslit Nation without you!  Show Notes: We encourage you to check out the sponsors of this week's episode:  Cozy Earth provided an exclusive offer for our listener's today. Up to  35% off site wide when you use the code “GASLIT" https://cozyearth.com/ Want to join the conversation? Subscribe to join our community of listeners at Patreon.com/Gaslit  Join Andrea, J Smith-Cameron, and people across the country in the grassroots group State Fair to help protect Virginia from Posh Trump and his rightwing agenda https://www.grapevine.org/giving-circle/zjrhpjw/State-Fair Opening Clip of Tim Gurner: https://twitter.com/FinancialReview/status/1701440109948887057 U.S. Accuses Amazon of Illegally Protecting Monopoly in Online Retail https://www.nytimes.com/2023/09/26/technology/ftc-amazon.html?campaign_id=60&emc=edit_na_20230926&instance_id=0&nl=breaking-news&ref=cta®i_id=48614702&segment_id=145764&user_id=097a378032011d6e8be1570cdce0a176 Biden speaking at the UAW picket line https://www.c-span.org/video/?530728-1/pres-biden-joins-uaw-picket-line-michigan Musk's X Is Biggest Outlet of Russia Disinformation, EU Says https://www.bloomberg.com/news/articles/2023-09-26/eu-faults-musk-s-x-in-fight-against-russia-s-war-of-ideas?srnd=undefined#xj4y7vzkg Ralph Nader wants to help Democrats win https://www.washingtonpost.com/politics/2023/09/26/ralph-nader-joe-biden-election/ The Kushner Family is Cozying Up to Nikki Halely https://www.vanityfair.com/news/2021/07/the-kushner-family-is-cozying-up-to-nikki-haley  Republicans Lead Race for Private Equity's 2024 Dollars https://www.wsj.com/articles/republicans-lead-race-for-private-equitys-2024-dollars-ba152e12?page=1 @JStein_WaPo: “Hard to find a quote that better summarizes how Obamanomics =/= Bidenomics” https://twitter.com/JStein_WaPo/status/1706747404756635815 @AriDrennen: “Michael Knowles claims trans kids are the number one thing in voters' minds in the 2024 election and that GOP candidates should focus on that instead of "bread and butter, dinner table issues" https://twitter.com/AriDrennen/status/1706754511581147292 Ukrainian oligarch Pavel Fuks has been linked to Russian Intelligence, employed Giuliani and has newly reported ties to Trump Tower in NYC https://newstracs.com/ukrainian-oligarch-pavel-fuks-has-newly-reported-ties-to-trump-tower-in-nyc/2023/09/18/ The antidote to civilisational collapse: An interview with the documentary filmmaker Adam Curtis on his docuseries HyperNormalisation https://www.economist.com/open-future/2018/12/06/the-antidote-to-civilisational-collapse Elie Mystal on Twitter: “Good job, Merrick Garland. Your weakness has orchestrated the indictment of a private citizen trying to overcome drug addiction so Republicans can try to hit a bank shot off of him to his loving father, all because you were afraid of looking "political" to Fox News viewers.”  https://twitter.com/ElieNYC/status/1702384315806466475 Hunter Biden claims in lawsuit that Rudy Giuliani hacked his data https://www.politico.com/news/2023/09/26/hunter-biden-rudy-giuliani-lawsuit-laptop-00118112 Follow-up on last week's bonus episode:  “Even back in the 1850s, when an immigrant arrived who was sick, they would be sent to Staten Island to get better. And even back then, the residents of Staten Island didn't much like being forced to take immigrants who they didn't particularly want,” Anbinder told me. “We tend to idealize our own immigrant ancestors and think they're different than immigrants today. But what you find when you look at the 400-year history of immigrant New York is that every generation of immigrants comes to New York for the same reasons, has the same experiences, is hated by the people who are already in New York, and yet always they end up succeeding. And so every group is despised for a time, but every group ends up becoming an accepted New Yorker. We just forget that, generation after generation after generation.” Source:The Biggest Lesson of the Migrant Crisis https://nymag.com/intelligencer/2023/09/the-biggest-lesson-of-the-migrant-crisis.html