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A magnificent cultural biography, Positive Obsession: The Life and Times of Octavia E. Butler (Amistad, 2025) charts the life of one of our greatest writers, situating her alongside the key historical and social moments that shaped her work. As the first Black woman to consistently write and publish in the field of science fiction, Octavia Butler was a trailblazer. With her deft pen, she created stories speculating the devolution of the American empire, using it as an apt metaphor for the best and worst of humanity—our innovation and ingenuity, our naked greed and ambition, our propensity for violence and hierarchy. Her fiction charts the rise and fall of the American project—the nation's transformation from a provincial backwater to a capitalist juggernaut—made possible by chattel slavery—to a bloated imperialist superpower on the verge of implosion. In this outstanding work, Susana M. Morris places Butler's story firmly within the cultural, social, and historical context that shaped her life: the Civil Rights Movement, Black Power, women's liberation, queer rights, Reaganomics. Morris reveals how these influences profoundly impacted Butler's personal and intellectual trajectory and shaped the ideas central to her writing. Her cautionary tales warn us about succumbing to fascism, gender-based violence, and climate chaos while offering alternate paradigms to religion, family, and understanding our relationships to ourselves. Butler envisioned futures with Black women at the center, raising our awareness of how those who are often dismissed have the knowledge to shift the landscape of our world. But her characters are no magical martyrs, they are tough, flawed, intelligent, and complicated, a reflection of Butler's stories. Morris explains what drove Butler: She wrote because she felt she must. “Who was I anyway? Why should anyone pay attention to what I had to say? Did I have anything to say? I was writing science fiction and fantasy, for God's sake. At that time nearly all professional science-fiction writers were white men. As much as I loved science fiction and fantasy, what was I doing? Well, whatever it was, I couldn't stop. Positive obsession is about not being able to stop just because you're afraid and full of doubts. Positive obsession is dangerous. It's about not being able to stop at all.” Susana M. Morris is the Associate Professor of Literature, Media & Communication at the Georgia Institute of Technology. You can find Susana at her website, at Instagram; on Threads; and on Substack. Find host Sullivan Summer at her website, on Instagram, and on Substack, where she and Susana went after the show to explore the question What Would Octavia Do? in our present moment. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
A magnificent cultural biography, Positive Obsession: The Life and Times of Octavia E. Butler (Amistad, 2025) charts the life of one of our greatest writers, situating her alongside the key historical and social moments that shaped her work. As the first Black woman to consistently write and publish in the field of science fiction, Octavia Butler was a trailblazer. With her deft pen, she created stories speculating the devolution of the American empire, using it as an apt metaphor for the best and worst of humanity—our innovation and ingenuity, our naked greed and ambition, our propensity for violence and hierarchy. Her fiction charts the rise and fall of the American project—the nation's transformation from a provincial backwater to a capitalist juggernaut—made possible by chattel slavery—to a bloated imperialist superpower on the verge of implosion. In this outstanding work, Susana M. Morris places Butler's story firmly within the cultural, social, and historical context that shaped her life: the Civil Rights Movement, Black Power, women's liberation, queer rights, Reaganomics. Morris reveals how these influences profoundly impacted Butler's personal and intellectual trajectory and shaped the ideas central to her writing. Her cautionary tales warn us about succumbing to fascism, gender-based violence, and climate chaos while offering alternate paradigms to religion, family, and understanding our relationships to ourselves. Butler envisioned futures with Black women at the center, raising our awareness of how those who are often dismissed have the knowledge to shift the landscape of our world. But her characters are no magical martyrs, they are tough, flawed, intelligent, and complicated, a reflection of Butler's stories. Morris explains what drove Butler: She wrote because she felt she must. “Who was I anyway? Why should anyone pay attention to what I had to say? Did I have anything to say? I was writing science fiction and fantasy, for God's sake. At that time nearly all professional science-fiction writers were white men. As much as I loved science fiction and fantasy, what was I doing? Well, whatever it was, I couldn't stop. Positive obsession is about not being able to stop just because you're afraid and full of doubts. Positive obsession is dangerous. It's about not being able to stop at all.” Susana M. Morris is the Associate Professor of Literature, Media & Communication at the Georgia Institute of Technology. You can find Susana at her website, at Instagram; on Threads; and on Substack. Find host Sullivan Summer at her website, on Instagram, and on Substack, where she and Susana went after the show to explore the question What Would Octavia Do? in our present moment. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/science-fiction
A magnificent cultural biography, Positive Obsession: The Life and Times of Octavia E. Butler (Amistad, 2025) charts the life of one of our greatest writers, situating her alongside the key historical and social moments that shaped her work. As the first Black woman to consistently write and publish in the field of science fiction, Octavia Butler was a trailblazer. With her deft pen, she created stories speculating the devolution of the American empire, using it as an apt metaphor for the best and worst of humanity—our innovation and ingenuity, our naked greed and ambition, our propensity for violence and hierarchy. Her fiction charts the rise and fall of the American project—the nation's transformation from a provincial backwater to a capitalist juggernaut—made possible by chattel slavery—to a bloated imperialist superpower on the verge of implosion. In this outstanding work, Susana M. Morris places Butler's story firmly within the cultural, social, and historical context that shaped her life: the Civil Rights Movement, Black Power, women's liberation, queer rights, Reaganomics. Morris reveals how these influences profoundly impacted Butler's personal and intellectual trajectory and shaped the ideas central to her writing. Her cautionary tales warn us about succumbing to fascism, gender-based violence, and climate chaos while offering alternate paradigms to religion, family, and understanding our relationships to ourselves. Butler envisioned futures with Black women at the center, raising our awareness of how those who are often dismissed have the knowledge to shift the landscape of our world. But her characters are no magical martyrs, they are tough, flawed, intelligent, and complicated, a reflection of Butler's stories. Morris explains what drove Butler: She wrote because she felt she must. “Who was I anyway? Why should anyone pay attention to what I had to say? Did I have anything to say? I was writing science fiction and fantasy, for God's sake. At that time nearly all professional science-fiction writers were white men. As much as I loved science fiction and fantasy, what was I doing? Well, whatever it was, I couldn't stop. Positive obsession is about not being able to stop just because you're afraid and full of doubts. Positive obsession is dangerous. It's about not being able to stop at all.” Susana M. Morris is the Associate Professor of Literature, Media & Communication at the Georgia Institute of Technology. You can find Susana at her website, at Instagram; on Threads; and on Substack. Find host Sullivan Summer at her website, on Instagram, and on Substack, where she and Susana went after the show to explore the question What Would Octavia Do? in our present moment. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literary-studies
A magnificent cultural biography, Positive Obsession: The Life and Times of Octavia E. Butler (Amistad, 2025) charts the life of one of our greatest writers, situating her alongside the key historical and social moments that shaped her work. As the first Black woman to consistently write and publish in the field of science fiction, Octavia Butler was a trailblazer. With her deft pen, she created stories speculating the devolution of the American empire, using it as an apt metaphor for the best and worst of humanity—our innovation and ingenuity, our naked greed and ambition, our propensity for violence and hierarchy. Her fiction charts the rise and fall of the American project—the nation's transformation from a provincial backwater to a capitalist juggernaut—made possible by chattel slavery—to a bloated imperialist superpower on the verge of implosion. In this outstanding work, Susana M. Morris places Butler's story firmly within the cultural, social, and historical context that shaped her life: the Civil Rights Movement, Black Power, women's liberation, queer rights, Reaganomics. Morris reveals how these influences profoundly impacted Butler's personal and intellectual trajectory and shaped the ideas central to her writing. Her cautionary tales warn us about succumbing to fascism, gender-based violence, and climate chaos while offering alternate paradigms to religion, family, and understanding our relationships to ourselves. Butler envisioned futures with Black women at the center, raising our awareness of how those who are often dismissed have the knowledge to shift the landscape of our world. But her characters are no magical martyrs, they are tough, flawed, intelligent, and complicated, a reflection of Butler's stories. Morris explains what drove Butler: She wrote because she felt she must. “Who was I anyway? Why should anyone pay attention to what I had to say? Did I have anything to say? I was writing science fiction and fantasy, for God's sake. At that time nearly all professional science-fiction writers were white men. As much as I loved science fiction and fantasy, what was I doing? Well, whatever it was, I couldn't stop. Positive obsession is about not being able to stop just because you're afraid and full of doubts. Positive obsession is dangerous. It's about not being able to stop at all.” Susana M. Morris is the Associate Professor of Literature, Media & Communication at the Georgia Institute of Technology. You can find Susana at her website, at Instagram; on Threads; and on Substack. Find host Sullivan Summer at her website, on Instagram, and on Substack, where she and Susana went after the show to explore the question What Would Octavia Do? in our present moment. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/biography
In this Labor Day episode, Brad highlights the history of the holiday in the U.S. and Canada before diving into a brand-new genetic evaluation for Holstein dairy cattle: milking speed. Released in August 2025, this trait provides an objective way to measure how quickly cows milk—expressed in pounds of milk per minute—with the Holstein breed average set at 7 lbs/min.Brad explains how this evaluation was developed using parlor sensor data (not robot milking systems) from over 165 herds and 43,000 cows, making it more accurate than traditional subjective scoring methods used in other breeds. With heritability at 42%, milking speed is a promising selection tool for improving parlor efficiency and labor use.The episode also covers:How milking speed correlates with traits like somatic cell score and mastitis.The range of variation in bulls and what that means for selection decisions.Why milking speed isn't yet included in the lifetime merit index.Practical implications for farmers considering faster vs. slower milking cows.Brad wraps up by reflecting on how this new tool could impact herd management at the Morris research herd and encourages producers to watch for milking speed in future bull proofs.Questions, comments, scathing rebuttals? -> themoosroom@umn.edu or call 612-624-3610 and leave us a message!Linkedin -> The Moos RoomTwitter -> @UMNmoosroom and @UMNFarmSafetyFacebook -> @UMNDairyYouTube -> UMN Beef and Dairy and UMN Farm Safety and HealthInstagram -> @UMNWCROCDairyExtension WebsiteAgriAmerica Podcast Directory
On this episode of Authors On Mission podcast, host Danielle Hutchinson sits down with historical fiction author D.H. Morris to explore the origins of her novel The Girl of Many Crowns. Inspired by her own ancestry and the life of 9th-century princess Judith of Francia, Morris shares how deep research, emotional intuition, and creative storytelling brought this forgotten royal to life. Discover how Morris: Transformed family genealogy into a compelling narrative Balanced historical accuracy with imaginative depth Used primary sources and travel to enrich her scenes Developed a writing process that taps into subconscious creativity Aspiring authors will walk away with actionable tips on using personal history as a story foundation, navigating historical archives, and crafting emotionally resonant fiction. Stream now and get inspired to dig into your own roots. #AuthorsOnMission #DHMorris #HistoricalFiction #WritingTips #TheGirlOfManyCrowns #DanielleHutchinson #PodcastPromo #AuthorInterview #FamilyHistoryFiction
Gebt mir euer FeedbackHofnarrGiaccomo liest den satirischen Klassiker:"Onkel Morris und das Kolossalgebäude" von Ephraim KishonSupport the showMöchtet ihr mit mir Deutsch üben?Ihr könnt einfach im YouTube Kanal mitlesen!Read along in my YouTube Channel.вивчайте мову зі мною! Jedes Feedback ist willkommen...Every feedback ist appreciated. Und danke für den Support! Thanx for the support!Support my work (with a small subscription) Besucht mich unterhttps://allmylinks.com/wortschatzund mein Hörbuch unter https://www.allmylinks.com/keinenbock
The Communist Manifesto is one of the most influential and divisive works of political philosophy. Yet it almost seems quaint and harmless in a modern world of global Capitalist reach, and more rhetorical than scientific compared to the more systematic and explanatory Capital. Is Marx's theory of capitalist greed and social upheaval still relevant in a post Cold War world? Or is this a harmless historical phenomenon, relevant only in its time?Additional readings include: Bakunin's God and the State, Bernstein's Evolutionary Socialism, Sorel's Reflections on Violence, Chernyshevsky's What is to Be Done?, Dostoevsky's Notes from Underground, and Morris' News from Nowhere. And while I suspect I should be able to find a better mechanical representation of political revolution in video game history, I'm stuck instead with Red Faction: Guerrilla, which is a smarter game then it first seems, but is still pretty dang dumb.If you would rather check out Professor Kozlowski's other online projects than immediately rise up against your oppressors (all you have to lose are your chains!), check out his website: professorkozlowski.wordpress.com
This week on Tales of History and Imagination we discuss a murdered nanny, the murderer… his awful ancestors, and said murderer's mysterious disappearance. Trigger warnings: murder. Sources Include: A Different Class of Murder by Laura Thompson And several dozen news articles, including this piece from Lynn Barber interviewing John Aspinall This one from Steven Morris on the many theories on Lord Lucan's disappearance This one (Morris and Angelique Chrisafis) on Jungle Barry (sometimes called Jungley Barry) This article (author not listed) from the Whanganui Chronicle on an unpleasant man named Roger Woodgate This article by Gary Nunn on John Stonehouse This Daily Mail article by Laura Thompson on the Taxi Driver hypothesis And a handful of documentaries I never recorded at the time of writing the first attempt at this script a few years ago… Support Tales on Patreon for $2 US a month and get access to exclusive content, or Try our 7 Day Free Trial. Please leave Tales a like and a review wherever you listen. The best way you can support us is to share an episode with a friend - Creative works grow best by word of mouth. I post episodes fortnightly, Wednesdays. Tales of History and Imagination can be found on… | Facebook |TikTok | Threads | YouTube | Bluesky |
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Madison Morris is on fire — from being a two-time Grammy-submitted singer-songwriter to his currently nominated song Hard Rain, up for a Josie Award for Americana Song of the Year.
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Lisa Carlin, Jessica McDonald, & McCall Zerboni react to the latest NWSL Trades & moves and then preview the Week 18's upcoming action. They also play a game of "You need to calm down!" to close things out. Watch USWNT and NWSL games on P+" with a link to https://www.paramountplus.com/home/ Attacking Third is available for free on the Audacy app as well as Apple Podcasts, Spotify, Google Podcasts, Stitcher and wherever else you listen to podcasts. Follow the Attacking Third team on Twitter: @AttackingThird, @LisaCarlin32, @SandHerrera_, @Darian_Jenks, and @CCupo. Visit the Attacking Third YouTube channel: https://www.youtube.com/attackingthird You can listen to Attacking Third on your smart speakers! Simply say "Alexa, play the latest episode of the Attacking Third podcast" or "Hey Google, play the latest episode of the Attacking Third podcast." To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Hope In Action | A Conversation W/Didi Hirsch CEO Lyn Morris | Hinesights Podcast | EP 159Release Date: August 28, 2025Today I sit down with a leader I deeply admire and a true force for good: Lyn Morris, LMFT, CEO of Didi Hirsch Mental Health Services. Lyn has spent more than two decades building compassionate, life-saving systems of care, and now leads the organization behind the nation's pioneering Suicide Prevention Center and a leading hub for 988 Suicide & Crisis Lifeline services. (Didi Hirsch)This conversation is personal. We talk about what it takes to meet people where they are in despair, in transition, in recovery, and how follow-up, continuity of care, and culturally responsive support can change outcomes and save lives. We also explore what courageous leadership looks like in a time when demand is soaring and families need help now. (California Hospital Association)Didi Hirsch has provided mental health, substance use, and suicide prevention services since 1942, and today serves hundreds of thousands each year through whole-person care and crisis response. Lyn stepped into the CEO role in 2022, after leading critical clinical and crisis programs across the agency—including the Suicide Prevention Center. I'm grateful for her wisdom, her steadiness, and her heart. (Didi Hirsch, PR Newswire)YouTube (playlist): HINESIGHTS Podcast (YouTube)Spotify: HINESIGHTS Podcast (Spotify)Apple Podcasts: HINESIGHTS Podcast (Apple Podcasts)Didi Hirsch Mental Health Services (homepage): didihirsch.org — programs, care, and ways to support. (Didi Hirsch)Suicide Prevention & Crisis Services at Didi Hirsch: Crisis & 988 info (Didi Hirsch)About Lyn Morris, LMFT: CEO Bio (Didi Hirsch)How 988 is evolving and what “compassion at scale” really means. (Didi Hirsch)Why post-discharge follow-up can be the difference between relapse and recovery. (California Hospital Association)Building systems that move beyond stigma to whole-person care. (Didi Hirsch)Lyn's leadership journey and how purpose fuels perseverance. (PR Newswire)If this episode moves you, please share it with one person who could use hope today. Your share can truly help someone stay.If you or someone you love is in emotional pain: Call or text 988 or chat via 988lifeline.org for 24/7 support. If you are in immediate danger, call 911 or go to the nearest emergency room. (Didi Hirsch)Thank you, Lyn, for showing us what hope in action looks like and to the entire Didi Hirsch team for the lives you help save every day.HINESIGHTS Podcast “Hope in Action” with Lyn Morris, LMFT (CEO, Didi Hirsch Mental Health Services)Listen & SubscribeLearn More / Get HelpWhat you'll hear in this episode
U.S. Senate candidate Nate Morris pushes back against Democrats chanting "It's the guns" without assigning blame to the human trigger pullers.Mr.Morris: "(Some) people are mentally ill, and a transgender agenda has been pushed on them and it's perpetuated this behavior...the right to bear arms is part of the fabric of this country, particularly in Kentucky. We've got to provide the security to protect our kids once and for all."Nate Morris and Terry Meiners also discuss the opposition claims that the Morris campaign is lying in a mailer that states his campaign is "Trump endorsed."Mr. Morris also weighs in on the MAHA movement led by HHS secretary Robert Kennedy Jr.
I seen one of my favorites at Born Free in California r. and saw he had some new products coming down the pipeline and had acquired a legendary company since last he was on so I thought I'd change that. Hear it from the wizard himself. Enjoy the podcast.KickStart Danger Dan's Talk ShopMCshopTsLowbrow CustomsKnives Made By Nick Permalink
Writing barriers, intense habits, and Octavia's life, oh my! Shaun Duke is joined by scholar and biographer Susan M. Morris to talk about her new book, Positive Obsession: The Life and Times of Octavia E. Butler! In this riveting conversation, they discuss some of the fascinating aspects of Butler's life, Morris' approach to writing a biography of such a celebrated writer, and much more! Thanks for listening. We hope you enjoy the episode! Show Notes: Don't forget to catch our live format every Friday at 7 PM Central on Twitch at AlphabetStreams! If you have a question you'd like us to answer, feel free to shoot us a message on our contact page. Our new intro and outro music comes from Holy Mole. You can support his work at patreon.com/holymole. See you later, navigator!
A Hamster With a Blunt Penknife - a Doctor Who Commentary podcast
Right back to the beginning of the journey of The X-Files; where paranoia is rife, Mulder and Scully first meet, the Smoking Man makes his first appearance and we see our first abduction. Joe & Ioan investigate.
Studying abroad is becoming more complex for South African students as visa rules tighten, and compliance thresholds rise. Brent Morris from Sable International told BizNews that UK institutions now risk losing their licence to sponsor international students if over 5% of visa applications are rejected. He said, while the UK and USA remain top choices, interest is growing in postgraduate options in Germany, Spain, Ireland, and Australia. Sable International, which claims a 100% placement success rate, recently secured a German university acceptance in just two hours. Morris says the company stays closely connected with students, helping them land internships and jobs abroad. And the most common question asked by parents: "How will my child feed themselves?". The company is hosting educational expos across South Africa in September, offering students a chance to meet university representatives and advisers.
This is a re-release of episode 97 of Filling the Storehouse Podcast. It is in the top ten of most listened-to episodes to date. Today we talk with Drew Morris, the Founder of Modern West, a veteran-owned and veteran-led residential real estate team with a goal of creating $1 Billion of wealth for veterans through real estate ownership and real estate investing. We talk about the process of transitioning out of the military after years of service, how to face fear and uncertainty, the “burn the ships” mentality and how truly important building relationships is to a successful career.
In this episode of The Moos Room, Brad shares updates from a busy summer and fall kickoff at the Minnesota State Fair, where his kids showed cows and he helped with 4-H dairy programming. After reflecting on the fair, he dives into the latest research and extension projects happening at the University of Minnesota's West Central Research and Outreach Center in Morris.Brad covers a wide range of studies, including:Virtual fencing trials with heifers, lessons learned from training, and future plans to test with milking cows.Horn fly vaccine research, tracking fly counts across hundreds of cows to evaluate effectiveness.Agrovoltaics and portable solar shade, examining how cows use shade structures to reduce heat stress and the impact on pasture regrowth.Parasite monitoring and exploring connections between genetics and parasite load.Heifer feed efficiency, using precision feeders and methane collectors to measure intake, weight gain, and greenhouse gas output.Mastitis management, including trials with alternatives to antibiotics.Genetics-focused projects on inbreeding effects in Holsteins and the potential of polled genetics.Milk processing exploration, with plans to begin producing value-added products like ice cream and butter from the university herd.From innovative technology like virtual fencing to on-farm challenges like mastitis, Brad shares insights into ongoing research aimed at helping dairy farmers improve efficiency, sustainability, and profitability.Questions, comments, scathing rebuttals? -> themoosroom@umn.edu or call 612-624-3610 and leave us a message!Linkedin -> The Moos RoomTwitter -> @UMNmoosroom and @UMNFarmSafetyFacebook -> @UMNDairyYouTube -> UMN Beef and Dairy and UMN Farm Safety and HealthInstagram -> @UMNWCROCDairyExtension WebsiteAgriAmerica Podcast Directory
August 25, 2025 - Dr. Juanita Morris joined Byers & Co to talk about Farm Progress Show, fall season, high school sports media day, intentionality, helping young people with career paths, and sports documentaries. Listen to the podcast now!See omnystudio.com/listener for privacy information.
What if focusing on fewer services and leaning into the right relationships could transform your business and generate millions in ROI? On this episode, our host Kevin Thompson talks with Corey Morris, CEO of Voltage and author of The Digital Marketing Success Plan. Corey has spent 20 years in the marketing industry, navigating a career that began in traditional advertising and evolved into digital marketing leadership. Through a succession plan, Corey became the sole owner of Voltage, where he reshaped the agency from a generalist “do-it-all” shop into a focused powerhouse specializing in SEO, paid search ads, and website creation. In this conversation, Corey shares how mastermind groups and peer communities gave him tough love and clarity, pushing him to double down on what he and his agency do best. He highlights how intentional relationships shaped his path as a leader and fueled his company's growth. Corey also recounts a standout client success story—how his team helped a logistics firm turn a $77,000 investment into $1.2 million in revenue. Listeners will gain powerful insights into niching down, building stronger networks, and the ROI of authentic, meaningful relationships in business. 02:18 – Guest Introduction: Corey Morris • Shout-out to Jessica and the Podcast Guest platform for the introduction. • Corey shares his excitement and context for the conversation. • Kevin sets the stage for Corey's story of career and relationships. 03:26 – Corey's Journey: From Project Manager to CEO • Early career pivot into digital marketing before it became mainstream. • Hands-on learning of SEO, HTML, and search strategies in the early 2000s. • Transition into agency leadership through a succession plan. 07:18 – Challenges and Strategic Decisions • The tension between being a generalist agency vs. specializing. • Tough choice to focus only on SEO, paid search, and websites. • Letting go of “good” work to focus on the “best” opportunities. 12:04 – The Importance of Relationships and Community • The role of mastermind groups and Agency Management Institute. • Peer feedback that pushed Corey to niche down and gain clarity. • Value of accountability, candid feedback, and tough love. 20:33 – Client Success Stories and ROI • Logistics firm case study: $77K investment generated $1.2M in revenue. • Importance of measurable ROI in digital marketing. • Turning lessons into the START Planning framework and his book. 23:56 – Sharing His Process and Book • Introduction to The Digital Marketing Success Plan. • Free tools and resources available at thedmsp.com. • Why Corey focuses on “helping, not selling.” 29:18 – Conclusion and Final Invitation • Kevin highlights Corey's authenticity and client-first approach. • Corey's reminder: every business needs a clear digital plan. • Invitation to connect with Corey and build meaningful relationships. Key Quotes “Sometimes tough love is exactly what we need to get clarity.” — Corey Morris “We had to let go of good work to focus on the best work.” — Corey Morris “Relationships aren't just connections—they're lifelines for clarity, accountability, and growth.” — Corey Morris Connect with Corey Morris Website: thedmsp.comAgency: voltage.digitalLinkedIn: linkedin.com/in/coreymorris Email: corey@thedmsp.com Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on: Apple Podcasts Spotify iHeart Radio Stitcher
Send us a text however note we cannot reply through these means. Please message the instagram or email if you are wanting a response. Today's debrief Zero Limits Podcast host Matty Morris chat with Chris Katelaris aka Big Chocky and Scott Jones aka SCOJOThese debriefs we touch base with a previous guest and check in on their lives and talk about anything and everything. Website - www.zerolimitspodcast.comInstagram - https://www.instagram.com/zero.limits.podcast/?hl=enHost - Matty Morris www.instagram.com/matty.m.morrisSponsors Instagram - @gatorzaustralia www.gatorzaustralia.com15% Discount Code - ZERO15(former/current military & first responders 20% discount to order please email orders@gatorzaustralia.com.au Instagram - @getsome_au GetSome Jocko Fuel - www.getsome.com.au10 % Discount Code - ZEROLIMITS
Ahmad Hawkins, UVA FB Analyst on Chandler Morris fit as QB1 + trench warfare by Ed Lane
morris Chapmen teaching
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Corey Morris is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His new book, The Digital Marketing Success Plan (available on Amazon), published in July 2024 and details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides the context for why having a plan is important, real stories, and "how to" content for creating and implementing a plan leveraging his five-step START Planning process.00:00 - 00:23 "When it comes to strategy, first we have to understand and audit what we have and what we have of value in any brand or business or organization. Where is our equity today so we don't accidentally throw out something or we don't overvalue our blog or whatever just because we have a million posts, but understand what we can leverage from it and the standing of it.” — Corey Morris00:24 - 00:42 Welcome to Peppershock Media's Marketing Expedition Podcast00:43 - 01:23 About Corey01:24 - 07:46 Marketing Essentials Moment: Joining Business Peer Groups07:47 - 10:07 Welcome to the show, Corey!10:08 - 14:10 Success Story: Global Logistics Firm14:11 - 19:08 The S.T.A.R.T. Planning Process19:09 - 21:09 Importance of Strategy in Marketing21:10 - 25:10 Company Structure and Team Dynamics25:11 - 26:11 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.26:12 - 28:28 Future Growth and Goals28:29 - 32:02 Tools and Technology in Marketing32:03 - 40:48 Ethics of Using AI40:49 - 45:10 Get in Touch with Corey45:11 - 45:32 Thank you so much, Corey! Share this podcast, give us a review, and enjoy your marketing journey!45:33 - 46:19 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#DigitalMarketing #ROI #ReturnonInvestment #MarketingEssentialsMoment #BusinessMarketing #BusinessGroup #BusinessNetworking #BusinessGrowth #FreshMarketingStrategy #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.
How you refer to other countries can often reveal where you're from, for example, people who live in the UK don't call it the UK and yet for many New Zealanders it is commonplace. The UK, British Isles, Great Britain, Kiwis have used all these terms to describe the archipelago off the northwestern coast of Europe. The words we use have changed over time and reflects our changing history, Dr Grant Morris is here to explain how.
Carl and Mike spend a little more time discussing the injury to Kaleb McGary before shifting their conversation to Raheem Morris and share thoughts on where they believe he needs to improve as he will be evaluated all season long. As they discuss, Mike notes clock management being the biggest issue he had in addition to lack of consistency in play calling and Carl adding that he believes should the Falcons miss the playoffs again, the only way Morris would return as HC for a third season is if catastrophic injuries were the cause of the team failing to reach the postseason.
The Jerry & Jerry Show headlines: Who Has The Hottest Seat: Tony Elliott or Brent Pry? The Playbook On Virginia QB Chandler Morris Starting Lineup Breakdown: QB, RB, TE & Defense Star LB Kam Robinson Will Miss Start Of Season Tony Elliott Offers Update On Other Injured Hoos Coastal Carolina at Virginia, 6 PM, 8/30, ACCN VA Tech at #13 South Carolina, 3 PM, 8/31, ESPN Is Virginia Tech Athletic Department In Trouble? Read Viewer & Listener Comments Live On-Air Jerry Ratcliffe & Jerry Miller were live on The Jerry & Jerry Show! The Jerry & Jerry Show airs live Tuesday from 10:15 am – 11:15 pm on The I Love CVille Network. Watch and listen to The Jerry & Jerry Show on Facebook, Instagram, Twitter, LinkedIn, iTunes, Apple Podcast, YouTube, Spotify, Fountain, Amazon Music, Audible and iLoveCVille.com.
There are all kinds of shady and dangerous creatures lurking in the music industry. Since about the mid-20th century, the mob has found ways to extract money by getting involved in record labels, radio stations, artist management, and live music venues. Although things aren't what they used to be, the mob's involvement played a key part in the development of the music industry for decades. One of the key figures in all this ran a New York-based label called “Roulette Records,” which started business in 1957. One of the co-founders was Morris Levy, who got his start in jazz clubs. At his peak, Levy headed 90 companies employing over 900 people, including music publishing, the independent record label game, running record stores, operating record-pressing plants, tape-duplicating facilities, artist management, and a music distribution company. Some called him an “entrepreneur”…but the truth was Morris—“Mo” or “Moishe” to his friends (and a few enemies)—was a crook who controlled far more of the industry than people realized…and much of his business was connected to organized crime. Morris was probably the most mobbed-up music man in history…a lot of people were ripped off for tens of millions of dollars…and more than one person got hurt. I'm Alan Cross, and this is episode 47 of Uncharted...Crime and Mayhem in the Music Industry Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hour and 53 minutes The Sponsors Thank you to Underground Printing for making this all possible. Rishi and Ryan have been our biggest supporters from the beginning. Check out their wide selection of officially licensed Michigan fan gear at their 3 store locations in Ann Arbor or learn about their custom apparel business at undergroundshirts.com. Our associate sponsors are: Peak Wealth Management, Matt Demorest - Realtor and Lender, Ann Arbor Elder Law, Michigan Law Grad, Human Element, Sharon's Heating & Air Conditioning, The Sklars Brothers, Champions Circle, Winewood Organics, Community Pest Solutions, Venue by 4M where record this, and Introducing this season: Radecki Oral Surgery, and Long Road Distillers. 1. We have to talk about the NCAA NOA Starts at 0:54 A great exercise in bad faith, and deeply insulting to Mike Sainristil. NCAA doesn't want to go to court because they'll lose, so they produced a blustery document to make it about money. Clearly Stalions should not have been part of any organization. If Jim Harbaugh is still the head coach when this comes out they would have had to fire him. But these are clearly minor violations hopped up as an extension of Harbaugh's reaction to telling them to go to hell for Burgergate, and part of a pattern of the NCAA coming after him personally. We're actually shocked at how bad all of their evidence is: 1) Stalions who's a liar. 2) Joey Velazquez, who recorded Stalions, tried to entrap Partridge, and Partridge proved was lying about their interaction, and for the Level II recruiting violations 3) a player who was broomed from the class whom the NCAA also admitted didn't have his stories straight. The only evidence they had of an atmosphere of noncompliance was an assistant (likely Stalions) saying screw Compliance. When they say the benefit was not marginal they don't even try to justify that take—Michigan got better without Stalions. The report makes its conclusion on the value of this entirely on the basis of the lengths that Stalions went to trying to get film when the guy goes to extreme lengths to pump up his own importance as a rule. Their defining piece of evidence is Harbaugh gave him a game ball, when they also say they found Harbaugh gave out 15 game balls per game to try to make sure everyone on staff got one, and Connor's value was so little that he a defensive ball from Iowa. [The rest of the writeup and the player after THE JUMP] 2. Defensive Line Starts at 16:16 Rayshaun Benny was grading out like Mason Graham—see: the end of the OSU and Alabama games. He is not Mason Graham, but should be able to keep up that sort of ratio because they are so deep they can keep him fresh at the end of games. Tre Williams is a Mazi Smith, M valued him more than Clemson did; he isn't a pass-rusher. Damon Payne is an innings-eater. Ike Iwunnah too. Trey Pierce and Enow Etta are the ones we want to see emerge because they have eligibility for next year. Pierce is on that track while Etta gained weight after getting pushed around last year, is ticketed for the Jenkins role. If a 7th DT plays we think it's Palepale, who looks huge and athletic. Edge has a floor of All-Big Ten and a ceiling of Derrick Moore turning into a Day 1 pick. He is that freakish combination of technique, length, and athleticism, got better at dropping into coverage last year, has a Mike Morris style of pass rush that should work. Last year he was getting to the quarterback but everyone else got there before him. TJ Guy is possibly the smartest guy on the field, had the most dip of last year, underrated strength, lots of versatility, though hit a ceiling when it came to carrying Flex TEs. Saved Michigan vs OSU. Cam Brandt is the established backup to D-Mo; we're a little iffy on him, but he might be on the Morris track. Backup to Guy is Nichols—clearly the program likes him but unproven. Would like to see Nate Marshall used in a pass rush only role this year. Would like to see Baxter and Edokpayi playing more this year too. 3. Linebacker Starts at 50:02 Everybody came back/is healthy after they prepared to lose everyone, so there's a lot of age and a lot of depth. Ernest Hausmann is the glue of the offense, another very underrated player who moves like a nickel and reads plays well. Had to get in better shape because when you're the button you can't be breathing hard between plays—you have to yelling. Barham is the Problem for offenses, because you can't block him with a RB and you have to block someone with the RB. Been caught "covering grass" as we say but has the ability to blow up. Can also spend time at edge if need be. Depth is incredible. Rolder is your Braiden McGregor-memorial back-from-injury senior who's going to play plenty and play well but start losing time to Cole Sullivan, the next Barham who's rocked up and earning a ton of practice hype after being under-ranked out of high school by 247 and ESPN (On3 moved him up to #112 so I couldn't make him the Sleeper of the Class). Also got Troy Bowles who's got a role as the Coverage LB. And Jaydon Hood has shown he can play. AND they really like the freshmen: Owusu-Boateng is a future Hausmann while Chase Taylor is a Class Sleeper. 4. Secondary Starts at 1:16:28 Replete with options, but each has a question mark. Is Rod Moore going to play? Maybe 2nd half of the season—was 85% at start of fall, has to backpedal, IG video shows him jogging. Assumed he's a nickel but TJ Metcalf is stepping in for him; Metcalfs (Metcalves?) can obviously play, precognition is Sainristilian. Brandyn Hillman is a hit stick, the person offensive players are most afraid of despite Barham on the team. Free safety is either Jaden Mangham, a glider whom offenses didn't throw at when at MSU (probably because you could throw at anyone else), or Mason Curtis, who is a very weird player. Curtis has an extra role as a Big Nickel, i.e. a hybrid OLB who comes in for Guy against 2TE sets to take away those Flex TEs. Might see something from a young guy but unlikely. Cornerback is the iffiest position on defense but has a super high ceiling with Jyaire and Zeke both with considerable runway. Hill just needs to not bite on double-moves. Berry got comfortable last year, still can clean up his zones and turn getting a hand on passes into interceptions. Depth starts with Jo'Ziah Edmond, a Ryan Walters special stolen from Walters. We think Shamari Earls looks like an immediately viable corner but is on more of a Jyaire development track (also ran track) as opposed to Will Johnson, who was super developed at this stage. Caleb Anderson did not impress us as much as the two #12s who preceded him. Jeremiah Lowe showed some things in spring; Seth thinks Jayden Sanders is going to play more than Lowe. MUSIC: "Turning Heads"—Dem Franchize Boys "I Got You Babe"—Etta James "Needles in the Camel's Eye"—Brian Eno “Across 110th Street”—JJ Johnson and his Orchestra
The How of Business - How to start, run & grow a small business.
The loyalty, referrals, and pricing power a small business gains by consistently delivering remarkable customer experiences, even when the ROI isn't directly measurable in dollars. Show Notes Page: https://www.thehowofbusiness.com/578-vance-morris-return-on-experience/ Vance Morris shares how small businesses can create Disney-inspired customer experiences to drive loyalty, stop competing on price, and generate long-term profitability. Customer experience isn't just for theme parks, it's a competitive edge for every small business. In this episode of The How of Business, Henry Lopez welcomes back Vance Morris, a customer experience expert, keynote speaker, and bestselling author, to explore how entrepreneurs can apply Disney-inspired strategies to delight customers and grow profits. Vance's journey is as unique as his message: from working security at a birth control factory, to a decade leading operations at Disney, to running a premium carpet cleaning business, and now helping small business owners systematize exceptional service. Along the way, he discovered that systems equal freedom and that creating unforgettable experiences doesn't require massive budgets—just consistency, creativity, and attention to detail. One of the key lessons is what Morris calls Return on Experience: while you may not be able to track every dollar of ROI like you would with a marketing campaign, great customer experiences yield loyalty, referrals, and pricing power. “You won't profit unless you implement,” he reminds us, underscoring the importance of turning insights into action. From setting up daily team stand-ups (borrowed from Ritz-Carlton) to scripting customer interactions and reinforcing emotional connections, Vance illustrates how even trades-based businesses can elevate service. He highlights examples from Disney's “line entertainment” practices to simple home service details like wearing booties or protecting corners, proving that small touches build big loyalty. Henry and Vance also dive into the Loyalty Profit Engine - a retention system designed to keep your business top of mind. With acquisition costs soaring, Vance explains why it's far cheaper (and more profitable) to nurture existing clients. His approach includes monthly print newsletters, follow-up offers, and creative “wow” moments that ensure customers feel valued long after the transaction. Vance now leads immersive Disney boot camps, taking business owners behind the scenes to study customer experience in action. Participants leave with a blueprint to “Disneyfy” their business on Monday morning. As Henry points out, translating world-class service lessons into everyday businesses is challenging for many owners, and Morris' work bridges that gap. Whether you're in home services, retail, or professional consulting, this conversation will help you shift from competing on price to commanding loyalty through unforgettable experiences. As Vance puts it: “At the end of any interaction, you want your customers to say, ‘Oh my God, you'll never guess what happened…'”—for all the right reasons. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Jerry Ratcliffe on UVA QB Chandler Morris and LB Kam Robinson injury by Ed Lane
A villain which is literally just flying bandages.In this episode of the Mummy Movie Podcast, we review Tale of the Mummy, from 1998!Patreon: patreon.com/MummyMoviePodcastEmail: mummymoviepodcast@gmail.comBibliographyAston, D and Hankey, V. (1995). Mycenaean Pottery at Saqqara: Finds from Excavations by the Egypt Exploration Society of London and the Rijksation van Oudheden. Leiden 1975-1990. In Carter, J, B and Morris, S, P (Eds). The ages of Homer: A Tribute to Emily Townsend Vermeule. PP. 67-91. University of Texas PressKelder, J, M. (2010). The Kingdom of Mycenae: A Great Kingdom in the Late Bronze Age Aegean. CDL PressMaggidis, C. (2007). Mycenae abroad: Mycenaean foreign policy, the Anatolian frontier, and the theory of overextension: reconstructing an integrated causal nexus for the decline and fall of the Mycenaean world. In Kousoulis, P and Magliveras, K (Eds). Moving Across Borders: Foreign Relations, Religion and Cultural Interactions in the Ancient Mediterranean. PP. 70-98. Uitgeverij Peeters en Department Oosterse Studies. Hosted on Acast. See acast.com/privacy for more information.
Elliot and Brian are joined by Nevyn Holmes and Quinn Morris to talk about their mythopoetic mech TTRPG, Dragon Reactor. We discuss the importance of language in building a mythic story and Brian explains why this game's Countdown mechanic restored his faith in downtime mechanics. Talk of the Table is hosted by Elliot Davis and Brian Flaherty.Links:Back Dragon ReactorDinoberry PressNova Recommends:I am Your BeastMetallic RougeQuinn Recommends:CheekfaceThe GoomsOur Links:Support TotT on PatreonMany Sided NewsletterMany Sided Media DiscordCredits:Edited by Brian FlahertyProduced by Many Sided MediaAdvertising Inquiries: https://redcircle.com/brands
The Writer Files: Writing, Productivity, Creativity, and Neuroscience
Acclaimed debut novelist and English Professor Priscilla Morris spoke to me about finding her voice, and the germ of an idea that became her labor of love, acclaimed debut novel BLACK BUTTERFLIES. Priscilla Morris is a British author and lecturer whose debut novel, Black Butterflies, was shortlisted for a number of major awards. Critics described Black Butterflies as “a story of strife and hope set during the conflict in the Balkans in the early '90s,” and it was shortlisted in 2023 for: the Women's Prize for Fiction, the RSL Ondaatje Prize, among others, and chosen as an Indie Fiction Book of the Month. Black Butterflies is a finalist for the Dayton Literary Peace Prize 2025 (winners to be announced in September). Priscilla teaches creative writing in Ireland and studied Spanish, Italian and social anthropology at Cambridge University and creative writing at the University of East Anglia, where she earned her PhD. [Discover The Writer Files Extra: Get 'The Writer Files' Podcast Delivered Straight to Your Inbox at writerfiles.fm] [If you're a fan of The Writer Files, please click FOLLOW to automatically see new interviews. And drop us a rating or a review wherever you listen] In this file Priscilla Morris and I discussed: How her Grandfather's funeral planted the seed that became her novel Why art helps overcome the tragedies of war Writing a love letter to the place she spent a part of her formative childhood How to cultivate a balanced disposition toward your work over time Why writing is a long game And a lot more! Show Notes: priscillamorris.org Black Butterflies: A Novel by Priscilla Morris (Amazon) Priscilla Morris on Instagram Kelton Reid on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices
A little of this, a little of that.
This week: The Temu Newsies strike again as Ray and Gates leave the ER to help a pregnant teenager, Abby finds out what Luka has been doing to Ames, the Morris growth arc continues as he spends more time with Hope, Sam works to find out what really happened to an abandoned homeless woman, Neela is getting all sorts of attention (some professional, some creepy), and County General celebrates Christmas in a variety of ways.
Taylor Swift and Travis Kelce's relationship was still only a fresh rumor in 2023, when State Farm brought together Travis' mother, Donna Kelce, and Jake from State Farm at an NFL game.On a new episode of The Big Impression, State Farm's Patty Morris dives into how the company quickly capitalized on the opportunity despite being risk-averse. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing,Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're diving into one of the most buzzworthy brand moments in recent memory when Jake from State Farm crashed the Taylor Swift NFL multiverse in a way only he could.Damian Fowler (00:20):Our guest is Patty Morris, head of brand at State Farm. Patty and her team turned a viral cultural moment into a strategic marketing win from the sidelines of an NFL game to the front lines of CTV social and beyond.Ilyse Liffreing (00:34):We're talking about that famous seat swap with Mama Kelsey, and then digging into why Jake keeps showing up in all the right places and how State Farm is rewriting the playbook on building a culturally fluent brand.Damian Fowler (00:47):So let's get into it. We're going to go back to the fall of 2023 when Taylor Swift shows up at a chiefs game and sits next to Mama Kelsey and days later, Jake from State Farm's. In that seat, could you take us behind the scenes and how the idea came together so quickly?Patty Morris (01:07):Okay. Well first let me just back us up a little bit. Okay. State Farm is 103 year old, brand 103, so we have certain ways of doing things,Ilyse Liffreing (01:19):A lot of legacy there right?Patty Morris (01:19):Yes. A lot of legacy we, I think, have been successful as marketers and done a lot of great things over the decades, but we have a way of doing things and you can imagine we're an insurance company, we're risk averse, all of those things. I would just say knowing that context, how do you get from that to an agency calling you on a Friday night and saying, we have this big idea and we think you need to execute it, and it's in about 40 hours. And also it's on probably one of the biggest stages there is, and you say yes to that of course, but how do you get from A to BI think is your question. How did you make that happen? And I would just say a couple of things. One, you have to set the right conditions so that you are part of the cultural Lex Conna in a way that those opportunities come to you. And I think we had done that over time with Jake from State Farm, being really methodical about that and getting him out there in a way that people want to see him and in a way that is a best representation of our brand and allows us to be in cultural places that we otherwise couldn't without that physical brand asset.Damian Fowler (02:30):I mean, everyone obviously wanted to be part of that moment, and it's interesting that you bring up the fact that State Farm is risk averse, and yet you made it in it into that moment. Why was your connection to the Kelsey family and Jake's cultural capital so critical to making it land?Patty Morris (02:47):Yeah, I mean, I think the other context in the background around a moment like that is we've spent a long time over a decade really working to be endemic in the football landscape. Whether it was our longstanding campaign with Aaron Rogers and now Patrick Mahomes, we had brought Travis Kelsey into our football creative for the season and he was part of that work. If you remember, the Mahomes and Otto commercial was the best bundle in the league.Damian Fowler (03:15):Oh yeah, yeah, I do remember.Patty Morris (03:16):So we had all of those things working together, plus all the work we had done to make Jake from State Farm who he is, and you get this lightning moment where you have the right to be there because you have Jake and people love him, and he's a physical manifestation of an intangible product that you can put in these environments. We've built a brand that's endemic in football and is recognized in that space and just I think hats off to the creative mindset at maximum effort for calling us and saying, we think this could be a really great joyful cultural moment. And not many people could go sit in that seat next to Mama Kelsey the week after, but we think fans will love this and risk averse or not. When you hear an idea like that and you are able to put your brand in a position like that, you say yes. And if there's anybody that understands maximizing a cultural moment and doing it in the right way, I think it's maximum effort. So you trust them in that moment to do that with you. And man, we did it very quickly.Ilyse Liffreing (04:23):Very cool. Yeah, no, I know. I was just going to say it was very fast. The timing was impeccable.Patty Morris (04:30):Yeah, I think a week later it wouldn't haveIlyse Liffreing (04:32):Landed. No,Patty Morris (04:33):I agree. It had to be that weekend and just the next cultural beat right after that, and I think it really surprised people and added value to what they were seeing and during the game and just a really joyful way.Ilyse Liffreing (04:46):How quickly did it come together after the idea came into,Patty Morris (04:50):They called us on a Friday night and after a long week, a busy week said, Hey, we have this idea, but we have to make it happen on Sunday, or we don't think it'll work. And we said, we agree, but oh my gosh, how are we going to make this happen by Sunday? And so of course their next call is Jake from State Farm, are you busy? Can you be there? Can you get to New York overnight? Basically. And the actor that plays Jake, Kevin Miles is such a great partner,(05:21):He gets that call and says, what's the idea? And we tell him and he is like, well, we have to do it, we have to do that. We think so too. And he's like, then yes, I'll get there. I'll be there. So Friday night to, I can't remember what time the game was on Sunday, but wow, it was very fast and we're not used to moving that fast. That was an effort for us, but a really important moment. And I think in tipping point where we started to build some muscle around being able to capitalize on those kind of moments.Ilyse Liffreing (05:50):How long would you say campaigns usually take to come together toPatty Morris (05:54):PrepareIlyse Liffreing (05:54):A little bit?Patty Morris (05:55):It depends, right? It depends. Sometimes you plan something out and you're building something big. You do that really methodically and strategically, and it takes a while. Sometimes you're doing something that is a smaller scale and you can do that faster. But these types of things are really, we call 'em lightning in a bottle moment when it has to be, the specific parameters have to be exactly right. The stars have to align, and you have to be able to do that quickly. And so we try to work with our teams to be doing the long-term things, but also have the capacity to be able to turn and burn on a great idea when we see it. And I think that's why we've been able to hop into these cultural moments and punch above our weight as a brand because they're not paid moments, they're cultural moments that get a lot of earned attention, and that can be really powerful. Very cool.Damian Fowler (06:44):So beyond that moment, then you've got that, you capture that lining moment, then what do you do and how do you make it, you channel the cultural impact of that moment across the different channels going forward to maximize it?Patty Morris (07:00):First thing you do is celebrate, right? You took a risk and it landed and it paid off. And it's important to celebrate that because it can be really scary, right? I'm sure we've got this really precious, iconic brand in our hands. We've got this really precious asset in Jake from State Farm that we've worked so hard to build. And you take a risk like that. I think it's just important to celebrate when you make the right decisions and you're able to do it quickly. But we talk a lot about an equation that we have at State Farm, and it's a shift that we've made. We of course care about how many impressions we get. We of course care about our cost pers, right? All the things that we marketers have to care about and do care about. We try to focus on putting things through a lens, especially things like this through the lens of reach times engagement equals attention.(07:50):So when you get this sort of lightning moment, it's just a cultural moment that everybody's already paying attention to and you sort of are able to insert yourself into it. We have a lot of great partners that we work with, media partners, and we endemic in that football space. We knew everybody was going to look at that moment. We didn't really have to do a lot. We just had to put Jake from State Farm in the seat and everybody's attention turned to it, and it created its own 360 moment in its own way. And so the earned potential you get from that, the attention, that attention metric, syndicated headlines, engagement in social, everybody talking about it on replays and highlights, it's priceless. It's priceless. So I would say a lot of things, we have to work really hard to spread it across channels and make it 360. This was really just a matter of setting up the moment and then letting it do its thing.Ilyse Liffreing (08:46):How do you think about where Jake will show up next?Patty Morris (08:50):We actually try to be really disciplined about this. He is that physical manifestation of the promise that we sell in insurance and the relationship that we sell. And so I think the first criteria is, is it authentic to the brand and how we want him to show up, and is it demonstrating relationship and connection in the right way, and is it true to our values wherever he's going to show up? The reality also is he is one human being, so we have to manage his calendar appropriately. And Jake's a busy guy, very busy guy. He is an influencer in his own right. He's got 1.4 million followers on TikTok. The TikTok job alone is a lot. So we're pretty choiceful about where and when he shows up. So it's got to be the right fit. It's got to be an opportunity for us to really demonstrate that physical connection and we got to work it into the calendar. Yeah,Ilyse Liffreing (09:45):That's funny. So I would love to then now dig into some of your takeaways from that campaign. Were there any results, like reactions that you saw from the mom and Kelsey moment maybe in terms of brand lift or broader cultural impact?Patty Morris (10:01):Yeah, I mean, I think part of what has catapulted this branded asset into the cultural space in a way that just honestly, it's hard to measure. So of course we look at individual campaign metrics. Do we see brand lift in the body of commercial work that we put out? But in a case like this, it's harder to measure. So I think we mentioned the earned and the billions of impressions that created the engagement and the chatter online and all of that. But it's really all of those metrics combined with some of the intangibles. It's like when it comes to Jake from State Farm or our brand, we're constantly testing those assets for familiarity. So recognition and relevance, and we do it two or three times a year. And so we can see where he plots on that compared to our competitors and compared to our rest of our assets, we've got six, seven really important assets that are really familiar and we've worked really hard to build. Most brands are happy and lucky to have one or two. We've got seven of them.Damian Fowler (11:04):SoPatty Morris (11:05):That's a metric that we look at too, to say is what we're doing collectively and in cases like the Mama Kelsey moment, pushing those assets into higher recognition and higher relevance and uniqueness for our brand. And those are the metrics that we're looking at.Damian Fowler (11:22):I also want to ask you, what did you learn about your audience after the appearance and the way they engaged with Jake in that moment?Patty Morris (11:31):It's such a phenomenon to me that this character can be in a lot of different cultural places and be accepted. So we didn't know if you go sit him next to Mama Kelsey after a Taylor Swift moment, people are going to love it or they're going to hate it. It's not one of those things that maybe no one will notice and we'll just see. It's a big swing.(11:57):So I think we learned from fans that he is welcome in those cultural moments, and so that got us to have a little more confidence routes around some of the decisions we've made since then. So when you see him at Bravocon, you see him at TwitchCon, you see him at Coachella, and we do an exclusive drop with Travis Scott. And the reaction to him in those places, whether it's online and in social and how people comment and engage about it or in real life, is actually overwhelming. So many people will come up to us or we'll approach Jake, who are my kids love you. My kids won't stop talking about you. And even young kids, Jake from State Farm, they want their picture with him. So I think we've learned over time that he does have this universal appeal, and he's welcome. He's loved in these places, and so you're able to add value to people's experiences and to some of this context in a way that you just wouldn't expect from an insurance company.Ilyse Liffreing (12:55):So Jake obviously has become much more than a spokesperson. He's a TV personality at this point, and he's a spokes influencer as well.Damian Fowler (13:05):Spokes spoke.Ilyse Liffreing (13:07):Spoke.Damian Fowler (13:08):IIlyse Liffreing (13:08):Liked it. Okay. Say that three times. We need to redo this.Damian Fowler (13:11):No, no, it was good. I think it was good, the interaction. That was good.Ilyse Liffreing (13:14):Okay. The spoke flu? Yes. If you'll, I think you coined that perhaps. Maybe we did. Maybe we did maybe. But he has permission to show up anywhere, basically. How did you build that kind of brand equity?Patty Morris (13:30):I think it's a thousand little things over a long period of time. Original Jake from State Farm, that commercial was in 2011, right? So you've got a long history of equity in 2019. We recast that role and we're very specific about how we wanted to bring that to life. So I think it's been many things over a long period of time. But also I would say especially in some of these more recent cultural things, we test in small places. We test smaller things, we build competence, and then we try the next thing and you can see the reception to it. And I would say the other thing that stands out to people are his clothes. So red and khaki and his kind of uniform that he wears has also become pretty recognizable, and people talk about that a lot. And we take a lot of care in how he dresses and how he shows up.(14:23):So naturally we talk a little bit about apparel and fashion places and could he be accepted in that area and we can connect with a totally different audience that otherwise again, would not be connecting with insurance maybe. And so we test into small places. You wouldn't say, let's have Jake show up at the Met Gala right out of the gate you would say, where can we try a couple of places? So we work with gq, we send him to Vogue World and just see how does it go? He does a whole behind the scenes content series around it. He shows up there and fans loved it. They're so excited for him. They feel like he's their friend and they're just excited to see how he's moving through the world and everybody's cheering for him, rooting for him. I think you try in small places and you test in small places, you build confidence so that you can say yes to the big swings and you can just kind of know in your gut when that's right.Damian Fowler (15:15):Are you able to connect that recognition, that brand equity to business outcomes? I know people say, oh, there's Jake, in terms of actual business impact.Patty Morris (15:25):Yeah, of course. We're looking at brand awareness, especially with younger audiences. And like I said, Jake is universally loved. We're working hard to make sure we're relatable and relevant with younger audiences, especially in these big cultural moments. And we see our awareness scores being at the top of our category. We see our consideration scores and the trend of improvement over the last five, six years as we've really put Jake forward in this way and become really consistent about it. And there's also sort of the offline pieces of that, and you look at how people are talking about him online and the conversation and the performance on his TikTok and the brand lift that comes from that. So absolutely, we wouldn't be doing this if we didn't think it had profound business value. And I think we cracked the code a little bit on how to do it in a way that isn't a caricature or a mascot. It's this in-between version of it can really have a personal connection with consumers either digitally or commercially or in real life. And I think that's special about it.Damian Fowler (16:28):We're talking about maximizing impact, especially around new channels. Are there any that you are looking at in particular? Like CTV?Patty Morris (16:35):Yeah, in CTV streaming, just the collapsing of the funnel is how we talk about it. Where in a lot of these streaming environments, you're really able to pull people through an experience in a way that you couldn't before. So the connected piece of that, the data that surrounds that and how you actually make that work from a customer experience perspective in a way that can pull people through, not just from seeing your ad, but actually considering you and able to take an action in that moment is really exciting. So we are experimenting with a lot of different things and a lot of different partners. We did some really great work last year with Amazon and Thursday night football. So that to me is a super exciting area and one that I think marketers are going to be able to show results from in a way that we just haven't before, all across the funnel, which is super exciting.Ilyse Liffreing (17:27):It's hard for a lot of brands, especially legacy brands, to be so nimble and quick with their brand spokesperson. What would you say to marketers who are hesitant to take those kind of risks?Patty Morris (17:40):I would say know the places where you have to be vigilant about your brand and know the places where you can turn over your pen a little bit. And I think that's especially true just with the rise of creators and creators and influencers as a very important media channel. We've been talking about that a lot this week here and can around how brands work with creators and the partnership that you have to have because it can feel really uncomfortable as a brand to turn over your very precious thing to creators, but they know their audiences bestIlyse Liffreing (18:16):AndPatty Morris (18:16):They know what's going to work. And so it can feel scary, but you kind of have to turn over the reins a little bit and let them work and create with your brand in a way that's going to be relevant to consumers and their audiences. And so I think that is true in this context as well.Damian Fowler (18:32):To pull off a move like this, a brand has to move fast. And I'm curious just to hear from inside as it were, what structures or ways of working at State Farm made you capable first off of pulling something like this off, and then maybe what have you learned from it as a company?Patty Morris (18:47):Yeah, again, being 103, it's hard. We've got set ways of working and we have legal and compliance teams, and those are very real parameters that as a marketer you have to pay attention to. But culture waits for no one. Culture just keeps on moving. And if you really are going to capitalize on these moments as they happen, you have to be nimble in new ways. And I think it's just have the discussions, get on the phone, talk through it, is it the right thing at the right time? And is it worth taking some calculated risk because the benefit to the brand and the business is going to be strong enough to outweigh the risk. And there's no way you can do that or know that without just rolling up your sleeves and hashing through it with your team and making the best decisions you can for your brand.(19:31):And if you get it right, it can be a gold mine. If you get it wrong, it can really be hard. So I think that it is difficult and it's stressful, but for us, mama Kelsey moment was probably a tipping point where we said we have to recognize and be able to act quickly and nimbly when that makes sense. Not all the time that would be chaos, but when it makes sense and do it in a way that's going to be acceptable to our organization and feel good about that, but also in a way that is going to allow us not just to react to moments, but be moment makers. So I think we've moved on from that moment to do that in different spaces, and it's been great for the brand. That'sIlyse Liffreing (20:11):Wonderful. That was great. Now we have some rapid fire questions forPatty Morris (20:14):You. Okay. Okay.Ilyse Liffreing (20:17):So first one is a question that is a popular one for this podcast. What are you obsessed with figuring out right now?Patty Morris (20:26):Oh, so many obsessions. My biggest one right now is organic search and really just understanding how that's going to move and change with AI and generative AI and what that means for brands and how you need to show up. That landscape is changing and it's so critical to adapt to what really is consumer behavior, adapting to the consumer behavior in a way that is going to make sure we're showing up in the right places in the right ways. And it's probably one of the biggest places that I can see right now that is changing rapidly and significantly. So we're really working hard to make sure we're on top of that.Ilyse Liffreing (21:04):Yeah. On that note, are there other ways you are already using AI or experimenting with that?Patty Morris (21:10):Yeah, I mean, it's such an exciting time to be a marketer and also a little bit unsettling. And so I think like many others, we're experimenting in certain places. We've been using AI through certain things for a while, but there are other areas where we're really just experimenting. So probably the biggest is content scaling. How do you responsibly use AI to create content at scale and do that in the right way, in a compliant way? Because the unlock there is just exponential connection with consumers and personalized connection with consumers, and it has the potential to free up capacity of teams and agencies to do other things, more things, different things, which is really exciting, but we're also very focused on doing that responsibly.Ilyse Liffreing (21:59):Would you use it with Jake since the schedule is so packed?Patty Morris (22:04):That's a good question. No, not yet. Not yet. Jake. The beauty of Jake is he's a real person, and that's one of the core tenets of what we all love about him. I think we'll keep it that way for now. That's a good answer.Damian Fowler (22:18):Okay. So next, what's missing from the market from your point of view?Patty Morris (22:24):This week has been so interesting and inspirational. For me personally, and this might be a little bit weird, but my biggest takeaway from this week is making sure we're asking ourselves what are we trying to make people feel? I think as a marketer, you can just get really wrapped up in a lot of quantity over quality, and if there's anything we see here in can, it is definitely quality work from all over the world, and it's actually quite humbling and inspiring at the same time. My big takeaway and what I think might be missing is making sure we're trying to make people feel something about our brand. It's the most powerful thing you could do, I think, to move someone towards your products. And I think the balance of let's get everything done and let's get everything out there with are we making something of quality that's really going to create a consumer emotion and connect is something I'll be taking back to my team and something that I think is missing from the market.Ilyse Liffreing (23:27):Amazing. If Jake from State Farm could pop up anywhere next with zero constraints, where would you send him?Patty Morris (23:35):I would send him to my family reunion. So they will stop asking to meet Jake from State Farm. I get the question all the time, and yeah, everybody wants to meet Jake, which I love. Or you know what? Maybe I would send her to the future so he could tell us how all this is going toIlyse Liffreing (23:54):ShakePatty Morris (23:54):Out. That'd be pretty cool. Very cool. That'd be awesome.Damian Fowler (24:00):And that's it for this edition of The Big Impression.Ilyse Liffreing (24:03):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (24:09):And remember,Patty Morris (24:11):Reach times engagement equals attention. Culture waits for no one.Damian Fowler (24:16):I'm Damian and(24:18):We'll see you next time.
We have a special interview on the podcast, on the launch day of a brand new tennis initiative that will elevate the game at all levels. USTA Coaching is the groundbreaking platform invests, educates, supports and rewards coaches at all levels, and we are delighted to be joined by CEO Craig Morris and Managing Director/Head of Business Development and Operations Megan Rose for an interview all about this exciting new project. Morris and Rose explain why the USTA decided this massive coaching project was a worthy initiative, how it will grow the game at all levels, and why this program will lead to increased participation in tennis in all areas of this great country. The executives share some of their own personal stories, discuss several innovative features with USTA Coaching, and dive into this game-changing platform in great detail in this wonderful conversation. Hosted by Mitch Michals.
In the conversation with Melanie Morris you'll discover the benefits of painting a reference photo multiple times, how your first steps don't start with paint, and why a timer may be your key to staying present while you work. Plus a whole lot more.Ad Free Podcast Art Club Version here.Extended Cut Bonus [Podcast Art Club]Morris talks about how to create sky holes in your trees and a really inventive idea for how to get great references when you travel. Available now in the Podcast Art Club.---Each week, discover 3 ideas you can put to work in your next painting. Sign up for free here: www.learntopaintpodcast.com/newsletterSupport the show
This Crosstalk features Dr. Henry Morris III as he recounts the life experiences that led his father to become credited with the publication of a special Bible edition. Dr. Henry Morris III is the Chief Executive Officer of the Institute for Creation Research. Dr. Morris has four earned degrees. He is a former college professor, administrator, business executive and senior pastor. He is also an articulate and passionate speaker frequently invited to address church congregations, college assemblies and national conferences. He is the eldest son of the founder of ICR. He has authored numerous books including: 'The Big Three: Major Events That Changed History Forever,' 'Exploring the Evidence for Creation,' 'The Book of Beginnings,' 'Your Origin Matters' and numerous other books and articles. Dr. Henry Morris (the father of Henry Morris III) lived from 1918 to 2006. He had an engineering background with a double major in hydraulics and geology and was a civil engineer by profession. He taught at the Virginia Polytechnic Institute and during those years he corroborated with Dr. John Whitcomb to write the book, 'The Genesis Flood.' That book was the catalyst for the modern creation science movement. Dr. Morris wanted to guide the academic world into thinking of science from a creationist perspective so he worked with Dr. Tim LaHaye in the late 1960's which led to the development of Christian Heritage College in San Diego and from that was birthed the Institute for Creation Research. The Henry Morris study Bible came about from the notes Dr. Morris was making in his teaching efforts and personal study.
Carl and Mike come back with more brief thoughts on why they believe the Falcons offense looked good in their first day of joint practices with the Titans. As they discuss, they also note Raheem Morris announcing Michael Penix Jr. will not participate in Friday's preseason game, to which the guys voice their frustration with the decision, however agree that if Morris feels 'comfortable' about the call, then there is no choice but for fans to be comfortable as well.
A frozen, white world at the far-reaches of the globe, where you're surrounded by snow and silence, might sound rather appealing. Factor in temperatures that drop to -57°C and a few of us might be put off - but for glaciologist Liz Morris, that's very much her happy place.Liz is an Emeritus Associate at the University of Cambridge's Scott Polar Research Institute, and was among the first British women scientists to work on the planet's coldest continent, Antarctica. Over the course of her career, Liz has gathered vital data on polar ice sheets and how they're affected by climate change. She's also made numerous research trips across the Greenland Ice Shelf, and has a glacier named after her in Antarctica.In conversation with Professor Jim Al-Khalili, Liz discusses her fascination with glaciers and ice - and explains her unwavering determination to break into what was once a heavily male-dominated field.Presented by Jim Al-Khalili Produced for BBC Studios by Lucy Taylor Reversion for World Service by Minnie Harrop
At first glance, Tu B'av, the Festival of Love, seems to be the Jewish equivalent of Valentine's Day. But, a deeper look at the strange origins of this holiday reveals the transformative possibilities of this day. It all begins with an ax.