Podcasts about aware

Join Premium! Ready for an ad-free meditation experience? Join Premium now and get every episode from ALL of our podcasts completely ad-free now! Just a few clicks makes it easy for you to listen on your favorite podcast player.  Become a PREMIUM member today by going to --> https://WomensMeditationNetwork.com/premium Close your eyes, And invite yourself inside.  PAUSE Breathe in… Consciously,  Aware of the air flowing in through your nose, Into your chest, Then into your belly.  PAUSE Then breathe out… Aware of the air flowing out of your belly, Your chest, And out of your nose. Join our Premium Sleep for Women Channel on Apple Podcasts and get ALL 5 of our Sleep podcasts completely ad-free! Join Premium now on Apple here --> https://bit.ly/sleepforwomen  Join our Premium Meditation for Kids Channel on Apple Podcasts and get ALL 5 of our Kids podcasts completely ad-free! Join Premium now on Apple here → https://bit.ly/meditationforkidsapple Hey, I'm so glad you're taking the time to be with us today. My team and I are dedicated to making sure you have all the meditations you need throughout all the seasons of your life.  If there's a meditation you desire, but can't find, email us at Katie Krimitsos to make a request. We'd love to create what you want!  Namaste, Beautiful,

Join Jim and Greg for the Monday 3 Martini Lunch as they spotlight three major media stories—from CBS changing its interview editing policy, to reporters downplaying violent crime for political reasons, to a bizarre demand from a disgraced Boston politician.First, they welcome a new CBS News practice to allow interviews to air unedited on Face the Nation after Homeland Security Secretary Kristi Noem ripped CBS for gutting her answers in a recent appearance. Jim and Greg also note that mainstream media editing controversies always seem to benefit the left.Next, they scold Marc Caputo of Axios for fretting about "MAGA influencers drawing repeated attention  to violent attacks to elevate the issue of urban crime — and accuse mainstream media of under-covering shocking cases." It's all connected to the mainstream media's silence over the grisly, unnecessary murder of a female Ukrainian refugee in Charlotte by a guy who had been arrested many times for violent crimes. Is the biggest problem calling attention to the murder...or is it maybe the murder itself?Finally, Jim and Greg are stunned by a former member of the Boston City Council who was sentenced to prison for fraud. It's not even the crimes that surprise them but the member's insistence that media stop talking about her and her crimes because she is an introvert and it hurts her feelings.Please visit our great sponsors:Support your health with Dose Daily.  Save 25% on your first month when you subscribe at https://DoseDaily.co/3ML or enter code 3ML at checkout. Find the right support that's right for you with BetterHelp. Our listeners get 10% off their first month at https://BetterHelp.com/3MLKeep your skin looking and acting younger for longer. Get 15% off OneSkin with the code 3ML at https://www.OneSkin.co/

Embracing Consolation, Understanding Desolation - Spiritual Desolation: Be Aware, Understand, Take Action with Fr. Timothy Gallagher - Discerning Hearts Podcast Fr. Gallagher offers an in-depth overall review of Rule 4 on Spiritual Desolation. From  Setting the Captives Free: Personal Reflections on Ignatian Discernment of Spirits Rule 4 is the companion to rule 3 and describes its exact opposite: spiritual desolation. As in rule 3, Ignatius does not give a definition but rather a list of experiences of spiritual desolation. I have italicized each: Fourth Rule. The fourth is of spiritual desolation. I call desolation all the contrary of the third rule, such as darkness of soul, disturbance in it, movement to low and earthly things, disquiet from various agitations and temptations, moving to lack of confidence, without hope,without love, finding oneself totally slothful, tepid, sad, and as if separated from one's Creator and Lord. For just as consolation is contrary to desolation, in the same way, the thoughts that come from consolation are contrary to the thoughts that come from desolation. The post SD4 – Embracing Consolation, Understanding Desolation – Spiritual Desolation: Be Aware, Understand, Take Action with Fr. Timothy Gallagher – Discerning Hearts Podcast appeared first on Discerning Hearts Catholic Podcasts.

Preacher: Andy BauerDate: 9/7/25Series: Wandering in the WildernessKey Scriptures: Exodus 3:1-10

This is rich and deep conversation about the pain, grief, joy and ecstasy of being alive with spacious awareness with Heart of Sound founder, pioneer and teacher trainer Ananda George.heartofsound.inCheck out Heart of Sound for free resources, programs and training in the Heart of Sound.Dipika Delmenicodipikadelmenico.com

Les Csorba is a trusted advisor to some of the world's most influential leaders, including Fortune 500 CEOs, U.S. Presidents, governors, and global nonprofit heads. A longtime senior partners at Heidrick & Struggles, he has spent over three decades advising on leadership decision-making, CEO succession, and boardroom transformation. His new book, "Aware: The Power of Seeing Yourself Clearly" draws from over 75,000 assessments and interviews with the likes of Jamie Dimon, Darren Woods, Christ Wright, and more. Learn more about Les at www.lescsorba.com. This episode is brought to you by "Weekly Wealthy Wisdom", my free e-newsletter that you can receive every Monday by signing up at https://lp.constantcontactpages.com/su/8HtkZbP 

A common challenge in data-rich organizations is that critical context about the data is often hard to capture and even harder to keep up to date. As more people across the organization use data and data models get more complex, simply finding the right dataset can be slow and create bottlenecks. Select Star is a The post Context-Aware SQL and Metadata with Shinji Kim appeared first on Software Engineering Daily.

Jon Hansen, host and executive producer of the Block Club Chicago Podcast, joins Bob Sirott to share the latest Chicago neighborhood stories. Jon has details on: Printers Row Lit Fest Marks 40th Anniversary With Headliners Sandra Cisneros, Bill Kurtis: This weekend's event will feature children's programs, political discussions, dance performances and more. “It's a book […]

A common challenge in data-rich organizations is that critical context about the data is often hard to capture and even harder to keep up to date. As more people across the organization use data and data models get more complex, simply finding the right dataset can be slow and create bottlenecks. Select Star is a The post Context-Aware SQL and Metadata with Shinji Kim appeared first on Software Engineering Daily.

Bonus Short from Episode 97 Tips for Safe Driving Around Emergency Vehicles: Blue Light Aware InsightsListen to the full episode here: https://pod.fo/e/222585Would you like to feature in a future Q&A podcast? Do you have a story that others might relate to? You can record a question about driving nerves or confidence that you would like us to answer on our Speak Pipe page. If you have a question, then there are likely to be others with the same or similar question so ask away and let's start helping more people to build their driving confidence! https://www.speakpipe.com/TheDrivingConfidencePodcastFind out more about how we can help transform the way you feel about driving and follow us on social media:The Drive Calm Journal:A Twelve-Week Prompt Journal for Anxious Drivers - available to buy in all formats on Amazon: https://amzn.eu/d/hdrzRKjGet help from Kev and Tracey at Confident Drivers:Sign up for our free weekly newsletter that includes a tip of the week plus the latest news and podcast episode: Sign up HereTry one of our most popular tools, the Confident Drivers Coaching Wheel, to help you identify your driving strengths and weaknesses and see if you are driving test-ready: https://confident-drivers.newzenler.com/courses/coachingwheel-testreadyAre you ready to stop the search on social media and start taking action to overcome your driving concerns? Our Nervous Drivers Calming Kit has the online tools and video guides you need to master your driving anxiety. Get immediate access, starting from just £27Nervous Drivers Calming Kit: https://confident-drivers.newzenler.com/courses/nervous-drivers-calming-kitDo you know that you would like some individual support from us, to create a personalised plan with our help and added accountability to take action? Then our Driving Confidence coaching will help, we offer four different levels of help to suit your needs.One-to-One Driving Confidence Coaching:https://www.confidentdrivers.co.uk/drivingconfidencecoachingLeave us a Tip / Buy us a coffee:https://driving-confidence-podcast.captivate.fm/supportFollow or contact us on Social Media:Facebook: https://www.facebook.com/confidentdriver/Instagram: https://www.instagram.com/confidentdrivers/YouTube: https://www.youtube.com/channel/UCtVucIvyC_2AX33zNL7-yoQPodcast NewsletterIf you would like us to keep you up to date with podcast episodes, click the most appropriate link for you:Individual drivers

Send us a textGreetings, my friends.God desires to bless you with the desires of your heart. His guidance, instruction, and way pave the path to success, prosperity, fulfillment, and accomplishment beyond all we can ask or imagine. His power, working within us, ensures that we are on the right track.Following God is the best decision we will ever make in life and in our careers.Remember, it is God's supernatural power that works in us and through us to accomplish the goals that He helps us set. God's Holy Spirit in us is our source of strength and hope.Let your heart overflow with gratitude for your success. Acknowledge God's role in all the good things He is doing, and give Him the glory.O Lord, You establish peace for us. All that we have accomplished, You have done for us. Isaiah 26:12 NIVLove,Tony.https://www.seldicompany.com/

From Mario Kart theology to real stories of spiritual warfare, this episode dives into what it means to be awake and aware in the spiritual arena. We talk about personal encounters, why not everything “spiritual” is from God, and how to recognize counterfeit gifts and practices. You'll hear about overcoming fear, renewing your mind, and walking in the authority God has already given you. Plus: the 100th Episode Live is happening Friday, September 12 at 7 PM (Red Rocks Austin) — free to attend! Optional donations will go toward building a home for a family in Honduras. RSVP today!

What if there was a way to protect your investment principal while still earning strong returns? In this episode of the Property Profits Real Estate Podcast, host Dave Dubeau sits down with David R. Priest, a real estate entrepreneur and capital raiser who helps investors feel secure in uncertain markets. David shares how he went from single-family homes into multifamily syndications, and why he decided to focus on capital raising rather than operating properties himself. You'll discover how his Principal Protection Program works, why he prioritizes investor safety above all else, and what makes his approach different from other syndicators. David also shares lessons learned from past market cycles, what investors should look for in operators, and how to avoid common mistakes that can sink deals.     - Get Interviewed on the Show! - ================================== Are you a real estate investor with some 'tales from the trenches' you'd like to share with our audience? Want to get great exposure and be seen as a bonafide real estate pro by your friends? Would you like to inspire other people to take action with real estate investing? Then we'd love to interview you! Find out more and pick the date here: http://daveinterviewsyou.com/

A 200 Mile Journey from LA to San Diego to Raise Awareness for PH When Eric Borstein collapsed in his bedroom in 2020, doctors gave him just months to live. Instead, he fought back with walking, mental health, and the support of his community. Now, he's leading a movement, raising hundreds of thousands for pulmonary hypertension research, and walking 200 miles down the California coast to prove hope has no limits. Learn more about the 2nd Annual Where is EB? 5K Walk and Fundraiser September 7, 2025 Learn more about pulmonary hypertension trials at www.phaware.global/clinicaltrials. Follow us on social @phaware  Engage for a cure: www.phaware.global/donate #phaware Share your story: info@phaware.com @teamphhope  @where_is_eb @DJLisaFoxx  

Insights into Rules 10 through 14 - Spiritual Desolation: Be Aware, Understand, Take Action with Fr. Timothy Gallagher - Discerning Hearts Podcast The post SD3 – Insights into Rules 10 through 14 – Spiritual Desolation: Be Aware, Understand, Take Action with Fr. Timothy Gallagher – Discerning Hearts Podcast appeared first on Discerning Hearts Catholic Podcasts.

Hard truth: work wasn't built for all of us to thrive.  Neurodivergent folks seem to deal with a lot of norms when they aren't the problem—the systems are.  I'm joined by Tameka Allen, founder of ModCulture and all-around brilliance-unlocker, to talk about how workplace “norms” actually exclude, alienate, and erase so many people.  From the myth of “professionalism” to the way orgs treat neurodivergence as a personal issue instead of a design flaw, we're pulling no punches.  If you've ever side-eyed a workplace policy and thought, “who is this even for?” this one's for you! 0:01:55 - One Hard Truth About Work 0:02:57 - What Does Being Neurodivergent Mean? 0:05:43 - A Workplace Norm We've Accepted as Normal that Wasn't Built With Neurodivergent People in Mind 0:10:28 - Why Orgs Treat Neurodiversity Like a Personal Issue Instead of a Systems Issue 0:26:19 - How Does Professionalism Become a Code Word For Conformity and Masking? 0:35:02 - Workplace “Norms” to be Aware of That Alienate Employees 0:46:13 - Myths About Neurodivergence at Work That Need to End 0:50:23 - What Would an Ideal Workplace Look Like? Fortunately, you don't have to choose between investing in people programs and consolidating your tech stack. With Lattice, you can have both. Visit ⁠⁠lattice.com⁠⁠ to learn more. And if you love I Hate It Here, sign up to Hebba's newsletter! It's for jaded, overworked, and emotionally burnt-out HR/People Operations professionals needing a little inspiration. https://workweek.com/discover-newsletters/i-hate-it-here-newsletter/   And if you love the podcast, be sure to check out  https://www.youtube.com/@ihateit-here for even more exclusive insider content!   Follow Tameka: LinkedIn: https://www.linkedin.com/in/tamekanallen/ Follow Hebba:  YouTube: https://www.youtube.com/@ihateit-here/videos LinkedIn: https://linkedin.com/in/hebba-youssef Twitter: https://twitter.com/hebbamyoussef

¿Qué ocurre realmente cuando morimos? En este episodio de DÍAS EXTRAÑOS exploramos las evidencias más fascinantes que sugieren que la conciencia podría sobrevivir a la muerte física. Desde las inquietantes visiones del lecho de muerte reportadas por el 65% de cuidadores paliativos, hasta las experiencias cercanas a la muerte de pacientes que regresan con relatos imposibles de explicar. Analizamos casos científicamente documentados como el de Al Sullivan, que describió con precisión su propia operación mientras estaba clínicamente muerto, y los 20 años de investigación sobre la médium Leonora Piper que llevaron a científicos de Harvard a concluir que estaban "hablando con los muertos". También exploramos los estudios actuales del Dr. Sam Parnia con el proyecto AWARE y las investigaciones del Instituto Windbridge, donde médiums obtienen información imposible bajo protocolos más estrictos que los de la NASA. Un viaje riguroso pero esperanzador por la última frontera del conocimiento humano, donde la ciencia se encuentra con el misterio más antiguo de la humanidad. Escucha el episodio completo en la app de iVoox, o descubre todo el catálogo de iVoox Originals

¿Qué ocurre realmente cuando morimos? En este episodio de DÍAS EXTRAÑOS exploramos las evidencias más fascinantes que sugieren que la conciencia podría sobrevivir a la muerte física. Desde las inquietantes visiones del lecho de muerte reportadas por el 65% de cuidadores paliativos, hasta las experiencias cercanas a la muerte de pacientes que regresan con relatos imposibles de explicar. Analizamos casos científicamente documentados como el de Al Sullivan, que describió con precisión su propia operación mientras estaba clínicamente muerto, y los 20 años de investigación sobre la médium Leonora Piper que llevaron a científicos de Harvard a concluir que estaban "hablando con los muertos". También exploramos los estudios actuales del Dr. Sam Parnia con el proyecto AWARE y las investigaciones del Instituto Windbridge, donde médiums obtienen información imposible bajo protocolos más estrictos que los de la NASA. Un viaje riguroso pero esperanzador por la última frontera del conocimiento humano, donde la ciencia se encuentra con el misterio más antiguo de la humanidad.

In this episode of Data Skeptic, we dive into eco-friendly AI with Antonio Purificato, a PhD student from Sapienza University of Rome. Antonio discusses his research on "EcoAware Graph Neural Networks for Sustainable Recommendations" and explores how we can measure and reduce the environmental impact of recommender systems without sacrificing performance.

KMOX Outdoors Expert John Winkleman talks with Stuart McMillian about the effects of EHD and CWD on deer. and his favorite way to prepare deer for the table

VP of Public and Board Relations of the BBB Tom Johnson joins Bob Sirott to discuss how scammers might try to catch your attention with fake Labor Day events and how people are receiving packages they didn’t ask for. He also shares details about a Des Plaines man who lost thousands of dollars, fake social […]

In this episode, we discuss the significance of Trauma-Aware Yoga Therapy for women healing from trauma. We explore how traditional therapy can be complemented by reconnecting with the body, breath, and nervous system. Keri shares her journey into yoga therapy, her holistic approach integrating body, mind, spirit, and life, and her extensive experience supporting women through somatic practices. We also discuss the importance of personalized yoga therapy, being trauma-informed, and partnering with mental health professionals. Keri offers a soothing somatic yoga practice for listeners, highlighting the deep healing potential of this integrative approach.Integrating yoga and mental healthUnderstanding yoga therapy trainingSpecializing in women's growth and healingCreating a safe space for clientsTrauma-informed practices in yoga therapyMEET Keri MarinoKeri Marino is a Certified Somatic Yoga Therapist on a mission to help you feel more whole, confident and love yourself more. ​Over the past 16 years, she's worked thousands and thousands of people across the US and guided them through yogic life transformation. Keri is the person you hire when you're ready to go deep and want an off the beaten path approach. While working with Keri, you'll feel embraced in warmth, calmness and a powerful soulful approach that will help you find clarity in your life, heal through your body and soak in the love of her unequivocal mama energy.Find out more at Keri Marino and connect with Keri on Instagram and YouTubeThe Top 10 FAQs on Integrating Yoga into TherapyConnect With MeThe Yoga in Therapy CollectiveYoga Basics: The Therapist's Guide to Integrating Trauma-Informed Yoga into SessionsInstagram: @chris_mcdonald58 Join the private Facebook Group: Bringing Yoga Into the Therapy RoomSelf-Care for the Counselor: A Companion Workbook: An Easy to Use Workbook to Support you on Your Holistic Healing and Counselor Self-Care Journey ... A Holistic Guide for Helping Professionals)

In this episode, Dr. Akshay Muralidhar, Co-Director of the Pulmonary Hypertension Center of Excellence at Arizona Pulmonary Specialist in Phoenix, discusses the importance of having a specialized center for pulmonary hypertension. Dr. Muralidhar also highlights the challenges of managing patients with substance abuse issues, particularly methamphetamine use. Dr. Muralidhar emphasizes the importance of access to care, particularly for underserved communities, and the need for outreach programs to ensure that all patients have access to treatment options.  This Special Edition Episode Sponsored by: Johnson & Johnson Learn more about pulmonary hypertension trials at www.phaware.global/clinicaltrials. Follow us on social @phaware Engage for a cure: www.phaware.global/donate #phaware Share your story: info@phaware.com #phawareMD @JNJInnovMed

️ Grab the 5-day INFP tutorial and join 5,000+ people getting rare weekly insights → http://geekpsychology.com/infp-5dayFeeling like your free time never quite fits who you are? This video walks through 5 hobbies INFPs secretly love — the kinds of low‑pressure, meaning‑rich activities that actually recharge you. No fluff, just explanations of why these hobbies click with INFP wiring and how to try them without pressure.What you'll learn• The five hobbies INFPs tend to be drawn to (and why each matches your strengths)• How to test a hobby without committing your whole life to it• Tiny, low-risk ways to make a hobby feel meaningful fast• How to use hobbies to boost creativity, calm, and confidenceTimestamps 00:00 — 5 Hobbies INFPs Love (But Aren't Aware Of)01:20 — Hobby #102:49 — Hobby #204:31 — Hobby #306:28 — Hobby #408:29 — Hobby #5

Navigating Spiritual Desolation - Spiritual Desolation: Be Aware, Understand, Take Action with Fr. Timothy Gallagher Fr. Timothy Gallagher and Kris McGregor discuss St. Ignatius' rules on spiritual desolation and distinguishing between the actions of the good spirit and the enemy during the discernment process. In particular, Rules 5 through 9 provide practical guidance, advising against changes during desolation, promoting active spiritual tools, and addressing the causes and purposes of desolation. Fr. Gallagher makes note of the trial aspect, encouraging patience, and stresses the humility of recognizing spiritual consolation as a gift from God.  The post SD2 – The Practical Guidance of Rules 5-9 – Spiritual Desolation: Be Aware, Understand, Take Action with Fr. Timothy Gallagher – Discerning Hearts Podcasts appeared first on Discerning Hearts Catholic Podcasts.

Chris Holman welcomes Fathy Shetiah, Founder, President & CEO, 7C Lingo, Lansing, MI, to the MBN studio at the Capital Region International Airport, Lansing, MI. Chris had several questions for Fathy to lead into these topics over a series of interviews for which this is the first. To kick things off, how would you explain Cultural Intelligence—and why is it more than just being culturally “aware”? You talk about CQ Drive and CQ Knowledge as foundational—what do those mean, and why do they matter in real-life interactions? Can someone develop Cultural Intelligence over time—or is it something you're born with? How can someone deepen their cultural understanding without making assumptions or falling into stereotypes? What kind of impact do you see when Cultural Intelligence is strong—or missing—in a workplace or community setting? » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN's YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/

The focus of this podcast episode revolves around the imperative need for individuals, particularly parents, to cultivate digital awareness, wisdom, and resilience in their children amidst the pervasive presence of technology in contemporary society. In a compelling dialogue with Dr. Deborah Webster, we explore her extensive doctoral research and the consequential insights gleaned from her work at Thrive Academy. The conversation highlights the dual nature of the digital realm, highlighting both its potential benefits and inherent dangers, especially concerning internet safety and mental well-being. Dr. Webster articulates the significance of fostering constructive discussions about digital engagement and navigating the complexities of social media, particularly in light of the challenges posed by comparison and the fear of missing out. This episode serves as a clarion call for proactive engagement and education, equipping parents and guardians with the tools necessary to support their children in this digitally dominated environment.Takeaways: The digital realm is an integral aspect of our lives, necessitating wise navigation for both parents and children. Dr. Deborah Webster's research highlights both the positive and negative impacts of social media on youth well-being. Parents must engage in proactive conversations with their children about internet safety and responsible usage of digital devices. Understanding the potential dangers of comparison and FOMO is crucial for maintaining healthy self-esteem in young individuals. Education serves as a vital tool in equipping both children and parents to navigate the complexities of the digital landscape. Encouraging open dialogue about online experiences fosters a supportive environment for children to share their challenges.

Irene Castagnotto: The Risk-Aware Scrum Master: Preventing Problems Before They Happen Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Irene defines success for Scrum Masters as helping teams anticipate and manage risks before they become unexpected problems. She focuses on ensuring teams don't face surprise risks during sprints and don't start work with missing requirements. Her approach includes using user story mapping with Product Owners to visualize potential risks and maintaining team happiness as a key success indicator. For Irene, creating a positive team environment is a crucial deliverable that Scrum Masters must actively work on. She emphasizes the importance of listening to team feedback and regularly assessing whether the team feels supported and engaged. In this segment, we refer to W. Edwards Deming, and his famous quote “a bad system will beat a good person, every time!” Featured Retrospective Format for the Week: The Good/Bad/Risk Retrospective This retrospective format works particularly well with younger teams and uses humor to help teams discuss emotionally challenging topics. The format focuses on three key areas: what went well (Good), what didn't work (Bad), and what potential risks the team sees ahead (Risk). Irene recommends this approach because it helps teams surface risks that aren't visible to anyone else, creating opportunities to address potential problems proactively. By incorporating the language of risk into everyday conversations, teams become more aware of potential challenges and can plan accordingly. The humor element helps reduce the emotional intensity that often accompanies difficult discussions about team performance and challenges. In this segment, we refer to the book “How to Make Good Things Happen: Know Your Brain, Enhance Your Life” by Marian Rojas Estape. Self-reflection Question: How comfortable is your team with discussing risks openly, and what techniques could you use to make these conversations more approachable? [The Scrum Master Toolbox Podcast Recommends]

Each week, I will release an affirmation of the week to help you to continue to MOVE your business toward the million-dollar mark.  Affirmations are supplied by our Move to Millions Million Dollar CEO Affirmation Cards available at www.movetomillionsmerch.com  "I am fully aware of my value and the exceptional impact I bring to the marketplace, and I do not seek external validation to affirm my worth. My confidence comes from within, grounded in my expertise, experience, and the results I consistently deliver. I trust in my abilities and the unique offerings I provide, knowing that my success is a reflection of my dedication and excellence. I stand strong in my purpose, leading with authenticity and conviction, and I attract opportunities and clients who recognize and appreciate my true value. I am enough as I am, and my value shines through in everything I do, independent of external approval or recognition." In this week's full episode, I spill the beans on why after two years on the “coveted” Inc.5000 list of fastest growing companies in the US, I chose not to apply for the 3rd year. The details of why are kinda juicy and for me it's bigger than that.  It's about my theme for the year, Anchored Ascension. My purpose wasn't to dissuade anyone from seeking the recognition the list provides, but instead to educate so that you can make a well informed decision if and when you meet the criteria.     Affirm with me: "I am fully aware of my value and the exceptional impact I bring to the marketplace, and I do not seek external validation to affirm my worth. My confidence comes from within, grounded in my expertise, experience, and the results I consistently deliver. I trust in my abilities and the unique offerings I provide, knowing that my success is a reflection of my dedication and excellence. I stand strong in my purpose, leading with authenticity and conviction, and I attract opportunities and clients who recognize and appreciate my true value. I am enough as I am, and my value shines through in everything I do, independent of external approval or recognition."   And your weekly journal prompts. I know that I am enough because, number two, my confidence gives me the courage to.   Journal Prompts: I know that I am enough because… My confidence gives me the courage to… when I look back over what I've helped others to accomplish, it makes me… I know these three journal prompts will enhance how you finish this week.   Get your own deck of Affirmation Cards Partner With Us To Scale Your Company Order the Move to Millions Book Learn about Haus of Millions Apply for God Girls Making Millions Dec 4-6, 2024 Episode 266 CEO Confessions: Why I Didn't Apply for the Inc. 5000 for 2024   Social Media Links: http://www.instagram.com/darnyellejerveyharmon http://www.facebook.com/darnyellejerveyharmon http://www.twitter.com/darnyellejervey http://www.linkedin.com/in/darnyellejerveyharmon Subscribe to the Move to Millions Podcast: Listen on iTunes Listen on Google Play Listen on Stitcher Listen on iHeartRadio Listen on Pandora Leave us a review Are you subscribed to my podcast? If you're not, I want to encourage you to do that today. I don't want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you're not subscribed there's a good chance you'll miss out on those. Now if you're feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!  

The Communication Gap Brilliant Minds Need to be Aware OfI attended the SPI Optics + Photonics conference and notice some things that perhaps don't affect a technical audience, but will affect a non-technical one. I laid out 3 challenges that technical presenters must overcome to effectively communicate with a non-technical audience. Do you agree with the challenges? Let me know in the comments!__TEACH THE GEEK (http://teachthegeek.com) Prefer video? Visit http://youtube.teachthegeek.comGet Public Speaking Tips for STEM Professionals at http://teachthegeek.com/tips

In this episode of Practice Makes Parent, Dr. Danny Huerta and Rebecca St. James are live from a homeschool conference in Virginia, joined by Amber O'Neill Johnson, a homeschool mom who advocates for diversity in education. Amber shares her family's journey of addressing cultural identity and promoting diversity in their homeschool curriculum. She discusses the importance of storytelling and embracing cultural differences, offering practical advice for parents to foster an inclusive and resilient environment for their children. We'll also answer questions from the audience and provide actionable tips on managing kids' activities, encouraging curiosity about differences, and approaching difficult historical conversations. Sign Up for the FREE Age & Stage Resource We'd love to hear from you! Visit our Homepage to leave us a voicemail. If you enjoyed listening to Practice Makes Parent with Dr. Danny Huerta and Rebecca St. James, please give us your feedback.

Twenty years ago, Kimberly Haley Coleman was stuck abroad on business weekends, wanting to volunteer but finding nothing meaningful to do. So she created her own opportunities—and Globe Aware was born. Today, Globe Aware connects volunteers with communities in 21 countries through week-long service projects. We're talking about real work: installing concrete floors in Guatemala, assembling wheelchairs in Cambodia, building stoves that actually vent smoke out of homes. In our conversation, Kimberly shared something that didn't surprise me. Volunteers consistently tell her they received more from the experience than they gave. There's something about showing up, working alongside families, and seeing their daily reality that writing a check simply can't replicate. These aren't luxury trips. You're staying in modest accommodations, eating local food, and getting your hands dirty. But families come home fundamentally changed in how they see the world. As Kimberly puts it, "There's no check you can write that can do that to a kid's brain." If you've been thinking about meaningful travel or want to show your family a bigger world, this episode offers a completely different way to think about vacation time. You could even revisit a few places through new eyes and opportunities.  Think Machu Picchu, Transylvania, Thailand, Cuba, Mexico, Vietnam, the Philippines, and the Galapagos Islands. Links from this episode: Globe Aware Binky Patrol

Being in vestibular disorder support groups can be really helpful—at first. But many of them share posts that are anxiety-provoking and over time, these spaces can leave you feeling drained vs empowered. This isn't the case for every single support group out there. But if this is your experience, I want you to know you're not alone in that. This episode is all about vestibular disorder support groups and chronic illness support groups in general. In this episode, we'll dig into: Why people join support groups What the support group experience is often like The pros and cons of being in support groups Why these spaces for healing sometimes turn into negative echo chambers How to vet advice shared in these online communities What makes a support space actually supportive Questions to ask yourself to evaluate groups you're currently in I share so much information for free (here on the podcast, on the blog, etc.) because I want you to be aware. Aware of what can help with your vestibular disorder, what has been scientifically proven, and what your options truly are. We do lots of good things in VGF to set you up for healing and success—wins of the week, challenges, questions with engagement and context. And everything is grounded in nervous system safety with evidence-based, science-backed tools that help you with your vestibular disorder. We do not do toxic positivity in VGF, but we do do regulated realism. Because your nervous system is always listening. The stories you consume become your inner narrative. So be careful about the content you consume and choose spaces that speak to your healing. They're out there—I promise! Links/Resources Mentioned: Vestibular Group Fit (code GROUNDED at checkout!) More Links/Resources: ⁠The 4 Steps to Managing Vestibular Migraine ⁠The PPPD Management Masterclass⁠ ⁠What your Partner Should Know About Living with Dizziness⁠ ⁠The FREE Mini VGFit Workout⁠ ⁠The FREE POTS - safe Workouts⁠ ⁠Vestibular Group Fit (code GROUNDED at checkout for 15% off your first subscription cycle!) ⁠ Connect with Dr. Madison: ⁠@⁠⁠TheVertigoDoctor ⁠ ⁠@TheOakMethod⁠ ⁠@VestibularGroupFit⁠ Connect with Dr. Jenna @dizzy.rehab.therapist  Work with Dr. Madison 1:1, Vestibular Rehabilitation Therapy Vestibular Group Fit Small Group Coaching (offered throughout the year, sign up for our email list to learn when!) Why The Oak Method? Learn about it here! Love what you heard? Reviews really help us out! Please consider leaving one for us.  This podcast is for informational purposes only and may not be the best fit for you and your personal situation. It shall not be construed as medical advice. The information and education provided here is not intended or implied to supplement or replace professional medical treatment, advice, and/or diagnosis. Always check with your own physician or medical professional before trying or implementing any information read here. ————————————— vestibular support group, pros and cons of support groups, VM support group, VGF, vestibular group fit, support groups, chronic illness support groups, reflection moment, vestibular migraine, VM attack, support group experience, online community, negativity bias, autonomy, confirmation bias, identity entanglement, trauma-informed, peer-support, invisible illness

Dr. Raj Parikh from Hartford Hospital discusses building on foundational pathways with treatment options for Pulmonary Arterial Hypertension (PAH) patients. He also emphasizes the value of clinical trials as well as the importance of a good doctor/patient relationship.  This Special Edition Episode Sponsored by: Johnson & Johnson Learn more about pulmonary hypertension trials at www.phaware.global/clinicaltrials. Engage for a cure: www.phaware.global/donate #phaware Share your story: info@phaware.com Like, Subscribe and Follow us: www.phawarepodcast.com. #phawareMD @HartfordHealthC @JNJInnovMed

Fr. Timothy Gallagher and Kris McGregor discuss spiritual desolation in the context of Ignatian spirituality, focusing on three important actions: Being aware, understanding, and taking action. The post SD1 – Journey Through Desolation – Spiritual Desolation: Be Aware, Understand, Take Action with Fr. Timothy Gallagher – Discerning Hearts Podcast appeared first on Discerning Hearts Catholic Podcasts.

The essence of trauma aware Ayurveda is to recognize the difference between tending to the heart and tending to a frightened animal body. It's also recognizing the depths that wholeness includes. Learn More About: Why lifestyle isn't the whole picture when it comes to health and well-being How nervous system tools and ancient practices help to restore rhythm German New Medicine as a map, not a belief system or way to heal Transitioning away from fear-based "wellness" and toward loving playfulness Mythology to support true healing   Resources: 
The Simple Ayurveda health certification program walks you step-by-step through a year-long process of integrating Ayurveda into every aspect of your life so that you are confident in your authentic abilities to share Ayurveda with your community- whether that's your family or clients. Apply here. It is a small group with personalized instruction and individual mentorship led directly by Angela. 
Next cohort starts September 2025. Ayurveda Encompassed: Take your understanding of Ayurveda to a new level and step into a more expansive version of yourself. Join Angela in a high-level small group mentorship with personalized support and resources. For wellness practitioners and Ayurveda enthusiasts. Next cohort Spring 2026.  Free 3-Part Series on Ancient Wisdom + Modern Nuance: German New Medicine, Trauma-Informed Ayurveda and Navigating the Liminal Space Join the Simple Ayurveda newsletter Books Mentioned: Nicole Sachs and Regena Thomashauer

Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam's Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real attribution so bots can't regurgitate you into sludge. We also cover measurement that isn't delusional—group your AEO referrals, expect fewer visits but higher intent, and stop worshiping last-click and vanity metrics. Avinash updates the 10/90 rule for the AI age (invest in people, plus “synthetic interns”), and torpedoes linear funnels in favor of See-Think-Do-Care anchored in intent. If you want a blunt, practical playbook for staying visible—and actually converting—when answers beat searches, this is it. About Avinash Avinash Kaushik is a leading voice in marketing analytics—the author of Web Analytics: An Hour a Day and Web Analytics 2.0, publisher of the Marketing Analytics Intersect newsletter, and longtime writer of the Occam's Razor blog. He leads strategy at Human Made Machine, advises Tapestry on brand strategy/marketing transformation, and previously served as Google's Digital Marketing Evangelist. Uniquely, he donates 100% of his book royalties and paid newsletter revenue to charity (civil rights, early childhood education, UN OCHA; previously Smile Train and Doctors Without Borders). He also co-founded Market Motive. Resource Links Avinash Kaushik — Occam's Razor (site/home) Occam's Razor by Avinash Kaushik Marketing Analytics Intersect (newsletter sign-up) Occam's Razor by Avinash Kaushik AEO series starter: “AI Age Marketing: Bye SEO, Hello AEO!” Occam's Razor by Avinash Kaushik See-Think-Do-Care (framework explainer) Occam's Razor by Avinash Kaushik Books: Web Analytics: An Hour a Day | Web Analytics 2.0 (author pages) Occam's Razor by Avinash Kaushik+1 Human Made Machine (creative pre-testing) — Home | About | Products humanmademachine.com+2humanmademachine.com+2 Tapestry (Coach, Kate Spade) (company site) Tapestry Tools mentioned (AEO measurement): Trakkr (AI visibility / prompts / sentiment) Trakkr Evertune (AI Brand Index & monitoring) evertune.ai GA4 how-tos (for your AEO channel + attribution): Custom Channel Groups (create an “AEO” channel) Google Help Attribution Paths report (multi-touch view) Google Help Nonprofit vetting (Avinash's donation diligence): Charity Navigator (ratings) Charity Navigator Google for Nonprofits — Gemini & NotebookLM (AI access) Announcement / overview | Workspace AI for nonprofits blog.googleGoogle Help Example NGO Avinash supports: EMERGENCY (Italy) EMERGENCY Transcript Avinash Kaushik: [00:00:00] So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now ​ George Weiner: [00:01:00] This week's guest, Avinash Kaushik is an absolute hero of mine because of his amazing, uh, work in the field of web analytics. And also, more importantly, I'd say education. Avinash Kaushik, , digital marketing evangelist at Google for Google Analytics. He spent 16 years there. He basically is. In the room where it happened, when the underlying ability to understand what's going on on our websites was was created. More importantly, I think for me, you know, he joined us on episode 45 back in 2016, and he still is, I believe, on the cutting edge of what's about to happen with AEO and the death of SEO. I wanna unpack that 'cause we kind of fly through terms [00:02:00] before we get into this podcast interview AEO. Answer engine optimization. It's this world of saying, alright, how do we create content that can't just be, , regurgitated by bots, , wholesale taken. And it's a big shift from SEO search engine optimization. This classic work of creating content for Google to give us 10 blue links for people to click on that behavior is changing. And when. We go through a period of change. I always wanna look at primary sources. The people that, , are likely to know the most and do the most. And he operates in the for-profit world. But make no mistake, he cares deeply about nonprofits. His expertise, , has frankly been tested, proven and reproven. So I pay attention when he says things like, SEO is going away, and AEO is here to stay. So I give you Avan Kashic. I'm beyond excited that he has come back. He was on our 45th episode and now we are well over our 450th episode. So, , who knows what'll happen next time we talk to him. [00:03:00] This week on the podcast, we have Avinash Kaushik. He is currently the chief strategy officer at Human Made Machine, but actually returning guest after many, many years, and I know him because he basically introduced me to Google Analytics, wrote the literal book on it, and also helped, by the way. No big deal. Literally birth Google Analytics for everyone. During his time at Google, I could spend the entire podcast talking about, uh, the amazing amounts that you have contributed to, uh, marketing and analytics. But I'd rather just real quick, uh, how are you doing and how would you describe your, uh, your role right now? Avinash Kaushik: Oh, thank you. So it's very excited to be back. Um, look forward to the discussion today. I do, I do several things concurrently, of course. I, I, I am an author and I write this weekly newsletter on marketing and analytics. Um, I am the Chief Strategy Officer at Human Made Machine, a company [00:04:00] that obsesses about helping brands win before they spend by doing creative pretesting. And then I also do, uh, uh, consulting at Tapestry, which owns Coach and Kate Spades. And my work focuses on brand strategy and marketing transformation globally. George Weiner: , Amazing. And of course, Occam's Razor. The, the, yes, the blog, which is incredible. I happen to be a, uh, a subscriber. You know, I often think of you in the nonprofit landscape, even though you operate, um, across many different brands, because personally, you also actually donate all of your proceeds from your books, from your blog, from your subscription. You are donating all of that, um, because that's just who you are and what you do. So I also look at you as like team nonprofit, though. Avinash Kaushik: You're very kind. No, no, I, I, yeah. All the proceeds from both of my books and now my newsletter, premium newsletter. It's about $200,000 a year, uh, donated to nonprofits, and a hundred [00:05:00] percent of the revenue is donated nonprofit, uh, nonprofits. And, and for me, it, it's been ai. Then I have to figure out. Which ones, and so I research nonprofits and I look up their cha charity navigators, and I follow up with the people and I check in on the works while, while don't work at a nonprofit, but as a customer of nonprofits, if you will. I, I keep sort of very close tabs on the amazing work that these charities do around the world. So feel very close to the people that you work with very closely. George Weiner: So recently I got an all caps subject line from you. Well, not from you talking about this new acronym that was coming to destroy the world, I think is what you, no, AEO. Can you help us understand what answer engine optimization is? Avinash Kaushik: Yes, of course. Of course. We all are very excited about ai. Obviously you, you, you would've to live in. Some backwaters not to be excited about it. And we know [00:06:00] that, um, at the very edge, lots of people are using large language models, chat, GPT, Claude, Gemini, et cetera, et cetera, in the world. And, and increasingly over the last year, what you have begun to notice is that instead of using a traditional search engine like Google or using the old Google interface with the 10 blue links, et cetera. People are beginning to use these lms. They just go to chat, GPT to get the answer that they want. And the one big difference in this, this behavior is I actually have on September 8th, I have a keynote here in New York and I have to be in Shanghai the next day. That is physically impossible because it, it just, the time it takes to travel. But that's my thing. So today, if I wanted to figure out what is the fastest way. On September 8th, I can leave New York and get to Shanghai. I would go to Google flights. I would put in the destinations. It will come back with a crap load of data. Then I poke and prod and sort and filter, and I have to figure out which flight is right for that. For this need I have. [00:07:00] So that is the old search engine world. I'm doing all the work, hunting and pecking, drilling down, visiting websites, et cetera, et cetera. Instead, actually what I did is I went to charge GBT 'cause I, I have a plus I, I'm a paying member of charge GBT and I said to charge GBTI have to do a keynote between four and five o'clock on September 8th in New York and I have to be in Shanghai as fast as I possibly can be After my keynote, can you find me the best flight? And I just typed in those two sentences. He came back and said, this Korean airline website flight is the best one for you. You will not get to your destination on time until, unless you take a private jet flight for $300,000. There is your best option. They're gonna get to Shanghai on, uh, September 10th at 10 o'clock in the morning if you follow these steps. And so what happened there? I didn't have to hunt and pack and dig and go to 15 websites to find the answer I wanted. The engine found the [00:08:00] answer I wanted at the end and did all the work for me that you are seeing from searching, clicking, clicking, clicking, clicking, clicking to just having somebody get you. The final answer is what I call the, the, the underlying change in consumer behavior that makes answer engine so exciting. Obviously, it creates a challenge for us because what happened between those two things, George is. I didn't have to visit many websites. So traffic is going down, obviously, and these interfaces at the moment don't have paid search links for now. They will come, they will come, but they don't at the moment. So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization [00:09:00] is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now George Weiner: that you know. Is a window large enough to drive a metaphorical data bus through? And I think talk to your data doctor results may vary. You are absolutely right. We have been seeing this with our nonprofit clients, with our own traffic that yes, basically staying even is the new growth. Yeah. But I want to sort of talk about the secondary implications of an AI that has ripped and gripped [00:10:00] my website's content. Then added whatever, whatever other flavors of my brand and information out there, and is then advising somebody or talking about my brand. Can you maybe unwrap that a little bit more? What are the secondary impacts of frankly, uh, an AI answering what is the best international aid organization I should donate to? Yes. As you just said, you do Avinash Kaushik: exactly. No, no, no. This such a, such a wonderful question. It gets to the crux. What used to influence Google, by the way, Google also has an answer engine called Gemini. So I just, when I say Google, I'm referring to the current Google that most people use with four paid links and 10 SEO links. So when I say Google, I'm referring to that one. But Google also has an answer engine. I, I don't want anybody saying Google does is not getting into the answer engine business. It is. So Google is very much influenced by content George that you create. I call it one P content, [00:11:00] first party content. Your website, your mobile app, your YouTube channel, your Facebook page, your, your, your, your, and it sprinkles on some amount of third party content. Some websites might have reviews about you like Yelp, some websites might have PR releases about you light some third party content. Between search engine and engines. Answer Engines seem to overvalue third party content. My for one p content, my website, my mobile app, my YouTube channel. My, my, my, everything actually is going down in influence while on Google it's pretty high. So as here you do SEO, you're, you're good, good ranking traffic. But these LLMs are using many, many, many, literally tens of thousands more sources. To understand who you are, who you are as a nonprofit, and it's [00:12:00] using everybody's videos, everybody's Reddit posts, everybody's Facebook things, and tens of thousands of more people who write blogs and all kinds of stuff in order to understand who you are as a nonprofit, what services you offer, how good you are, where you're falling short, all those negative reviews or positive reviews, it's all creepy influence. Has gone through the roof, P has come down, which is why it has become very, very important for us to build a new content strategy to figure out how we can influence these LMS about who we are. Because the scary thing is at this early stage in answer engines, someone else is telling the LLMs who you are instead of you. A more, and that's, it feels a little scary. It feels as scary as a as as a brand. It feels very scary as I'm a chief strategy officer, human made machine. It feels scary for HMM. It feels scary for coach. [00:13:00] It's scary for everybody, uh, which is why you really urgently need to get a handle on your content strategy. George Weiner: Yeah, I mean, what you just described, if it doesn't give you like anxiety, just stop right now. Just replay what we just did. And that is the second order effects. And you know, one of my concerns, you mentioned it early on, is that sort of traditional SEO, we've been playing the 10 Blue Link game for so long, and I'm worried that. Because of the changes right now, roughly what 20% of a, uh, search is AI overview, that number's not gonna go down. You're mentioning third party stuff. All of Instagram back to 2020, just quietly got tossed into the soup of your AI brand footprint, as we call it. Talk to me about. There's a nonprofit listening to this right now, and then probably if they're smart, other organizations, what is coming in the next year? They're sitting down to write the same style of, you know, [00:14:00] ai, SEO, optimized content, right? They have their content calendar. If you could have like that, I'm sitting, you're sitting in the room with them. What are you telling that classic content strategy team right now that's about to embark on 2026? Avinash Kaushik: Yes. So actually I, I published this newsletter just last night, and this is like the, the fourth in my AEO series, uh, newsletter, talks about how to create your content portfolio strategy. Because in the past we were like, we've got a product pages, you know, the equivalent of our, our product pages. We've got some, some, uh, charitable stories on our website and uh, so on and so forth. And that's good. That's basic. You need to do the basics. The interesting thing is you need to do so much more both on first party. So for example, one of the first things to appreciate is LMS or answer engines are far more influenced by multimodal content. So what does that mean? Text plus [00:15:00] video plus audio. Video and audio were also helpful in Google. And remember when I say Google, I'm referring to the old linky linking Google, not Gemini. But now video has ton more influence. So if you're creating a content strategy for next year, you should say many. Actually, lemme do one at a time. Text. You have to figure out more types of things. Authoritative Q and as. Very educational deep content around your charity's efforts. Lots of text. Third. Any seasonality, trends and patterns that happen in your charity that make a difference? I support a school in, in Nepal and, and during the winter they have very different kind of needs than they do during the summer. And so I bumped into this because I was searching about something seasonality related. This particular school for Tibetan children popped up in Nepal, and it's that content they wrote around winter and winter struggles and coats and all this stuff. I'm like. [00:16:00] It popped up in the answer engine and I'm like, okay. I research a bit more. They have good stories about it, and I'm supporting them q and a. Very, very important. Testimonials. Very, very important interviews. Very, very important. Super, super duper important with both the givers and the recipients, supporters of your nonprofit, but also the recipient recipients of very few nonprofits actually interview the people who support them. George Weiner: Like, why not like donors or be like, Hey, why did you support us? What was the, were the two things that moved you from Aware to care? Avinash Kaushik: Like for, for the i I Support Emergency, which is a Italian nonprofit like Ms. Frontiers and I would go on their website and speak a fiercely about why I absolutely love the work they do. Content, yeah. So first is text, then video. You gotta figure out how to use video a lot more. And most nonprofits are not agile in being able to use video. And the third [00:17:00] thing that I think will be a little bit of a struggle is to figure out how to use audio. 'cause audio also plays a very influential role. So for as you are planning your uh, uh, content calendar for the next year. Have the word multimodal. I'm sorry, it's profoundly unsexy, but put multimodal at the top, underneath it, say text, then say video, then audio, and start to fill those holes in. And if those people need ideas and example of how to use audio, they should just call you George. You are the king of podcasting and you can absolutely give them better advice than I could around how nonprofits could use audio. But the one big thing you have to think about is multimodality for next year George Weiner: that you know, is incredibly powerful. Underlying that, there's this nuance that I really want to make sure that we understand, which is the fact that the type of content is uniquely different. It's not like there's a hunger organization listening right now. It's not 10 facts about hunger during the winter. [00:18:00] Uh, days of being able to be an information resource that would then bring people in and then bring them down your, you know, your path. It's game over. If not now, soon. Absolutely. So how you are creating things that AI can't create and that's why you, according to whom, is what I like to think about. Like, you're gonna say something, you're gonna write something according to whom? Is it the CEO? Is it the stakeholder? Is it the donor? And if you can put a attribution there, suddenly the AI can't just lift and shift it. It has to take that as a block and be like, no, it was attributed here. This is the organization. Is that about right? Or like first, first party data, right? Avinash Kaushik: I'll, I'll add one more, one more. Uh, I'll give a proper definition. So, the fir i I made 11 recommendations last night in the newsletter. The very first one is focus on creating AI resistant content. So what, what does that mean? AI resistant means, uh, any one of us from nonprofits could [00:19:00] open chat, GPT type in a few queries and chat. GD PT can write our next nonprofit newsletter. It could write the next page for our donation. It could create the damn page for our donation, right? Remember, AI can create way more content than you can, but if you can use AI to create content, 67 million other nonprofits are doing the same thing. So what you have to do is figure out how to build AI resistant content, and my definition is very simple. George, what is AI resistance? It's content of genuine novelty. So to tie back to your recommendation, your CEO of a nonprofit that you just recommended, the attribution to George. Your CEO has a unique voice, a unique experience. The AI hasn't learned what makes your CEO your frontline staff solving problems. You are a person who went and gave a speech at the United Nations on behalf of your nonprofit. Whatever you are [00:20:00] doing is very special, and what you have to figure out is how to get out of the AI slop. You have to get out of all the things that AI can automatically type. Figure out if your content meets this very simple, standard, genuine novelty and depth 'cause it's the one thing AI isn't good at. That's how you rank higher. And not only will will it, will it rank you, but to make another point you made, George, it's gonna just lift, blanc it out there and attribute credit to you. Boom. But if you're not genuine, novelty and depth. Thousand other nonprofits are using AI to generate text and video. Could George Weiner: you just, could you just quit whatever you're doing and start a school instead? I seriously can't say it enough that your point about AI slop is terrifying me because I see it. We've built an AI tool and the subtle lesson here is that think about how quickly this AI was able to output that newsletter. Generic old school blog post and if this tool can do it, which [00:21:00] by the way is built on your local data set, we have the rag, which doesn't pause for a second and realize if this AI can make it, some other AI is going to be able to reproduce it. So how are you bringing the human back into this? And it's a style of writing and a style of strategic thinking that please just start a school and like help every single college kid leaving that just GPT their way through a degree. Didn't freaking get, Avinash Kaushik: so it's very, very important to make sure. Content is of genuine novelty and depth because it cannot be replicated by the ai. And by the way, this, by the way, George, it sounds really high, but honestly to, to use your point, if you're a CEO of a nonprofit, you are in it for something that speaks to you. You're in it. Because ai, I mean nonprofit is not your path to becoming the next Bill Gates, you're doing it because you just have this hair. Whoa, spoiler alert. No, I'm sorry. [00:22:00] Maybe, maybe that is. I, I didn't, I didn't mean any negative emotion there, but No, I love it. It's all, it's like a, it's like a sense of passion you are bringing. There's something that speaks to you. Just put that on paper, put that on video, put that on audio, because that is what makes you unique. And the collection of those stories of genuine depth and novelty will make your nonprofit unique and stand out when people are looking for answers. George Weiner: So I have to point to the next elephant in the room here, which is measurement. Yes. Yes. Right now, somebody is talking about human made machine. Someone's talking about whole whale. Someone's talking about your nonprofit having a discussion in an answer engine somewhere. Yes. And I have no idea. How do I go about understanding measurement in this new game? Avinash Kaushik: I have. I have two recommendations. For nonprofits, I would recommend a tool called Tracker ai, TRA, KKR [00:23:00] ai, and it has a free version, that's why I'm recommending it. Some of the many of these tools are paid tools, but with Tracker, do ai. It allows you to identify your website, URL, et cetera, et cetera, and it'll give you some really wonderful and fantastic, helpful report It. Tracker helps you understand prompt tracking, which is what are other people writing about you when they're seeking? You? Think of this, George, as your old webmaster tools. What keywords are people using to search? Except you can get the prompts that people are using to get a more robust understanding. It also monitors your brand's visibility. How often are you showing up and how often is your competitor showing up, et cetera, et cetera. And then he does that across multiple search engines. So you can say, oh, I'm actually pretty strong in OpenAI for some reason, and I'm not that strong in Gemini. Or, you know what, I have like the highest rating in cloud, but I don't have it in OpenAI. And this begins to help you understand where your current content strategy is working and where it is not [00:24:00] working. So that's your brand visibility. And the third thing that you get from Tracker is active sentiment tracking. This is the scary part because remember, you and I were both worried about what other people saying about us. So this, this are very helpful that we can go out and see what it is. What is the sentiment around our nonprofit that is coming across in, um, in these lms? So Tracker ai, it have a free and a paid version. So I would, I would recommend using it for these three purposes. If, if you have funding to invest in a tool. Then there's a tool called Ever Tool, E-V-E-R-T-U-N-E Ever. Tune is a paid tool. It's extremely sophisticated and robust, and they do brand monitoring, site audit, content strategy, consumer preference report, ai, brand index, just the. Step and breadth of metrics that they provide is quite extensive, but, but it is a paid tool. It does cost money. It's not actually crazy expensive, but uh, I know I have worked with them before, so full disclosure [00:25:00] and having evaluated lots of different tools, I have sort of settled on those two. If it's a enterprise type client I'm working with, then I'll use Evert Tune if I am working with a nonprofit or some of my personal stuff. I'll use Tracker AI because it's good enough for a person that is, uh, smaller in size and revenue, et cetera. So those two tools, so we have new metrics coming, uh, from these tools. They help us understand the kind of things we use webmaster tools for in the past. Then your other thing you will want to track very, very closely is using Google Analytics or some other tool on your website. You are able to currently track your, uh, organic traffic and if you're taking advantage of paid ads, uh, through a grant program on Google, which, uh, provides free paid search credits to nonprofits. Then you're tracking your page search traffic to continue to track that track trends, patterns over time. But now you will begin to see in your referrals report, in your referrals report, you're gonna begin to seeing open [00:26:00] ai. You're gonna begin to see these new answer engines. And while you don't know the keywords that are sending this traffic and so on and so forth, it is important to keep track of the traffic because of two important reasons. One, one, you want to know how to highly prioritize. AEO. That's one reason. But the other reason I found George is syn is so freaking hard to rank in an answer engine. When people do come to my websites from Answer engine, the businesses I work with that is very high intent person, they tend to be very, very valuable because they gave the answer engine a very complex question to answer the answers. Engine said you. The right answer for it. So when I show up, I'm ready to buy, I'm ready to donate. I'm ready to do the action that I was looking for. So the percent of people who are coming from answer engines to your nonprofit carry significantly higher intention, and coming from Google, who also carry [00:27:00] intent. But this man, you stood out in an answer engine, you're a gift from God. Person coming thinks you're very important and is likely to engage in some sort of business with you. So I, even if it's like a hundred people, I care a lot about those a hundred people, even if it's not 10,000 at the moment. Does that make sense George? George Weiner: It does, and I think, I'm glad you pointed to, you know, the, the good old Google Analytics. I'm like, it has to be a way, and I, I think. I gave maximum effort to this problem inside of Google Analytics, and I'm still frustrated that search console is not showing me, and it's just blending it all together into one big soup. But. I want you to poke a hole in this thinking or say yes or no. You can create an AI channel, an AEO channel cluster together, and we have a guide on that cluster together. All of those types of referral traffic, as you mentioned, right from there. I actually know thanks to CloudFlare, the ratios of the amount of scrapes versus the actual clicks sent [00:28:00] for roughly 20, 30% of. Traffic globally. So is it fair to say I could assume like a 2% clickthrough or a 1% clickthrough, or even worse in some cases based on that referral and then reverse engineer, basically divide those clicks by the clickthrough rate and essentially get a rough share of voice metric on that platform? Yeah. Avinash Kaushik: So, so for, um, kind of, kind of at the moment, the problem is that unlike Google giving us some decent amount of data through webmaster tools. None of these LLMs are giving us any data. As a business owner, none of them are giving us any data. So we're relying on third parties like Tracker. We're relying on third parties like Evert Tune. You understand? How often are we showing up so we could get a damn click through, right? Right. We don't quite have that for now. So the AI Brand Index in Evert Tune comes the closest. Giving you some information we could use in the, so your thinking is absolutely right. Your recommendation is ly, right? Even if you can just get the number of clicks, even if you're tracking them very [00:29:00] carefully, it's very important. Please do exactly what you said. Make the channel, it's really important. But don't, don't read too much into the click-through rate bits, because we're missing the. We're missing a very important piece of information. Now remember when Google first came out, we didn't have tons of data. Um, and that's okay. These LLMs Pro probably will realize over time if they get into the advertising business that it's nice to give data out to other people, and so we might get more data. Until then, we are relying on these third parties that are hacking these tools to find us some data. So we can use it to understand, uh, some of the things we readily understand about keywords and things today related to Google. So we, we sadly don't have as much visibility today as we would like to have. George Weiner: Yeah. We really don't. Alright. I have, have a segment that I just invented. Just for you called Avanade's War Corner. And in Avanade's War Corner, I noticed that you go to war on various concepts, which I love because it brings energy and attention to [00:30:00] frankly data and finding answers in there. So if you'll humor me in our war corner, I wanna to go through some, some classic, classic avan. Um, all right, so can you talk to me a little bit about vanity metrics, because I think they are in play. Every day. Avinash Kaushik: Absolutely. No, no, no. Across the board, I think in whatever we do. So, so actually I'll, I'll, I'll do three. You know, so there's vanity metrics, activity metrics and outcome metrics. So basically everything goes into these three buckets essentially. So vanity metrics are, are the ones that are very easy to find, but them moving up and down has nothing to do with the number of donations you're gonna get as a nonprofit. They're just there to ease our ego. So, for example. Let's say we are a nonprofit and we run some display ads, so measure the number of impressions that were delivered for our display ad. That's a vanity metric. It doesn't tell you anything. You could have billions of impressions. You could have 10 impressions, doesn't matter, but it is easily [00:31:00] available. The count is easily available, so we report it. Now, what matters? What matters are, did anybody engage with the ad? What were the percent of people who hovered on the ad? What were the number of people who clicked on the ad activity metrics? Activity metrics are a little more useful than vanity metrics, but what does it matter for you as a non nonprofit? The number of donations you received in the last 24 hours. That's an outcome metric. Vanity activity outcome. Focus on activity to diagnose how well our campaigns or efforts are doing in marketing. Focus on outcomes to understand if we're gonna stay in business or not. Sorry, dramatic. The vanity metrics. Chasing is just like good for ego. Number of likes is a very famous one. The number of followers on a social paia, a very famous one. Number of emails sent is another favorite one. There's like a whole host of vanity metrics that are very easy to get. I cannot emphasize this enough, but when you unpack and or do meta-analysis of [00:32:00] relationship between vanity metrics and outcomes, there's a relationship between them. So we always advise people that. Start by looking at activity metrics to help you understand the user's behavior, and then move to understanding outcome metrics because they are the reason you'll thrive. You will get more donations or you will figure out what are the things that drive more donations. Otherwise, what you end up doing is saying. If I post provocative stuff on Facebook, I get more likes. Is that what you really wanna be doing? But if your nonprofit says, get me more likes, pretty soon, there's like a naked person on Facebook that gets a lot of likes, but it's corrupting. Yeah. So I would go with cute George Weiner: cat, I would say, you know, you, you get the generic cute cat. But yeah, same idea. The Internet's built on cats Avinash Kaushik: and yes, so, so that's why I, I actively recommend people stay away from vanity metrics. George Weiner: Yeah. Next up in War Corner, the last click [00:33:00] fallacy, right? The overweighting of this last moment of purchase, or as you'd maybe say in the do column of the See, think, do care. Avinash Kaushik: Yes. George Weiner: Yes. Avinash Kaushik: So when the, when the, when we all started to get Google Analytics, we got Adobe Analytics web trends, remember them, we all wanted to know like what drove the conversion. Mm-hmm. I got this donation for a hundred dollars. I got a donation for a hundred thousand dollars. What drove the conversion. And so what lo logically people would just say is, oh, where did this person come from? And I say, oh, the person came from Google. Google drove this conversion. Yeah, his last click analysis just before the conversion. Where did the person come from? Let's give them credit. But the reality is it turns out that if you look at consumer behavior, you look at days to donation, visits to donation. Those are two metrics available in Google. It turns out that people visit multiple times before [00:34:00] they make a donation. They may have come through email, their interest might have been triggered through your email. Then they suddenly remembered, oh yeah, yeah, I wanted to go to the nonprofit and donate something. This is Google, you. And then Google helps them find you and they come through. Now, who do you give credit Email or the Google, right? And what if you came 5, 7, 8, 10 times? So the last click fallacy is that it doesn't allow you to see the full consumer journey. It gives credit to whoever was the last person who sent you this, who introduced this person to your website. And so very soon we move to looking at what we call MTI, Multi-Touch Attribution, which is a free solution built into Google. So you just go to your multichannel funnel reports and it will help you understand that. One, uh, 150 people came from email. Then they came from Google. Then there was a gap of nine days, and they came back from Facebook and then they [00:35:00] converted. And what is happening is you're beginning to understand the consumer journey. If you understand the consumer journey better, we can come with better marketing. Otherwise, you would've said, oh, close shop. We don't need as many marketing people. We'll just buy ads on Google. We'll just do SEO. We're done. Oh, now you realize there's a more complex behavior happening in the consumer. They need to solve for email. You solve for Google, you need to solve Facebook. In my hypothetical example, so I, I'm very actively recommend people look at the built-in free MTA reports inside the Google nalytics. Understand the path flow that is happening to drive donations and then undertake activities that are showing up more often in the path, and do fewer of those things that are showing up less in the path. George Weiner: Bring these up because they have been waiting on my mind in the land of AEO. And by the way, we're not done with war. The war corner segment. There's more war there's, but there's more, more than time. But with both of these metrics where AEO, if I'm putting these glasses back on, comes [00:36:00] into play, is. Look, we're saying goodbye to frankly, what was probably somewhat of a vanity metric with regard to organic traffic coming in on that 10 facts about cube cats. You know, like, was that really how we were like hanging our hat at night, being like. Job done. I think there's very much that in play. And then I'm a little concerned that we just told everyone to go create an AEO channel on their Google Analytics and they're gonna come in here. Avinash told me that those people are buyers. They're immediately gonna come and buy, and why aren't they converting? What is going on here? Can you actually maybe couch that last click with the AI channel inbound? Like should I expect that to be like 10 x the amount of conversions? Avinash Kaushik: All we can say is it's, it's going to be people with high intention. And so with the businesses that I'm working with, what we are finding is that the conversion rates are higher. Mm. This game is too early to establish any kind of sense of if anybody has standards for AEO, they're smoking crack. Like the [00:37:00] game is simply too early. So what we I'm noticing is that in some cases, if the average conversion rate is two point half percent, the AEO traffic is converting at three, three point half. In two or three cases, it's converting at six, seven and a half. But there is not enough stability in the data. All of this is new. There's not enough stability in the data to say, Hey, definitely you can expect it to be double or 10% more or 50% more. We, we have no idea this early stage of the game, but, but George, if we were doing this again in a year, year and a half, I think we'll have a lot more data and we'll be able to come up with some kind of standards for, for now, what's important to understand is, first thing is you're not gonna rank in an answer engine. You just won't. If you do rank in an answer engine, you fought really hard for it. The person decided, oh my God, I really like this. Just just think of the user behavior and say, this person is really high intent because somehow [00:38:00] you showed up and somehow they found you and came to you. Chances are they're caring. Very high intent. George Weiner: Yeah. They just left a conversation with a super intelligent like entity to come to your freaking 2001 website, HTML CSS rendered silliness. Avinash Kaushik: Whatever it is, it could be the iffiest thing in the world, but they, they found me and they came to you and they decided that in the answer engine, they like you as the answer the most. And, and it took that to get there. And so all, all, all is I'm finding in the data is that they carry higher intent and that that higher intent converts into higher conversion rates, higher donations, as to is it gonna be five 10 x higher? It's unclear at the moment, but remember, the other reason you should care about it is. Every single day. As more people move away from Google search engines to answer engines, you're losing a ton of traffic. If somebody new showing up, treat them with, respect them with love. Treat them with [00:39:00] care because they're very precious. Just lost a hundred. Check the landing George Weiner: pages. 'cause you may be surprised where your front door is when complexity is bringing them to you, and it's not where you spent all of your design effort on the homepage. Spoiler. That's exactly Avinash Kaushik: right. No. Exactly. In fact, uh, the doping deeper into your websites is becoming even more prevalent with answer engines. Mm-hmm. Um, uh, than it used to be with search engines. The search always tried to get you the, the top things. There's still a lot of diversity. Your homepage likely is still only 30% of your traffic. Everybody else is landing on other homepage or as you call them, landing pages. So it's really, really important to look beyond your homepage. I mean, it was true yesterday. It's even truer today. George Weiner: Yeah, my hunch and what I'm starting to see in our data is that it is also much higher on the assisted conversion like it is. Yes. Yes, it is. Like if you have come to us from there, we are going to be seeing you again. That's right. That's right. More likely than others. It over indexes consistently for us there. Avinash Kaushik: [00:40:00] Yes. Again, it ties back to the person has higher intent, so if they didn't convert in that lab first session, their higher intent is gonna bring them back to you. So you are absolutely right about the data that you're seeing. George Weiner: Um, alright. War corner, the 10 90 rule. Can you unpack this and then maybe apply it to somebody who thinks that their like AI strategy is done? 'cause they spend $20 or $200 a month on some tool and then like, call it a day. 'cause they did ai. Avinash Kaushik: Yes, yes. No, it's, it's good. I, I developed it in context of analytics. When I was at my, uh, job at Intuit, I used to, I was at Intuit, senior director for research and analytics. And one of the things I found is people would consistently spend lots of money on tools in that time, web analytics tools, research tools, et cetera. And, uh, so they're spending a contract of a few hundred thousand dollars or hundreds of thousands of dollars, and then they give it to a fresh graduate to find insights. [00:41:00] I was like, wait, wait, wait. So you took this $300,000 thing and gave it to somebody. You're paying $45,000 a year. Who is young in their career, young in their career, and expecting them to make you tons of money using this tool? It's not the tool, it's the human. And so that's why I developed the the 10 90 rule, which is that if you have a, if you have a hundred dollars to invest in making smarter decisions, invest $10 in the tool, $90 in the human. We all have access to so much data, so much complexity. The world is changing so fast that it is the human that is going to figure out how to make sense of these insights rather than the tool magically spewing and understanding your business enough to tell you exactly what to do. So that, that's sort of where the 10 90 rule came from. Now, sort of we are in this, in this, um, this is very good for nonprofits by the way. So we're in this era. Where On the 90 side? No. So the 10, look, don't spend insane money on tools that is just silly. So don't do that. Now the 90, let's talk about the [00:42:00] 90. Up until two years ago, I had to spell all of the 90 on what I now call organic humans. You George Weiner: glasses wearing humans, huh? Avinash Kaushik: The development of LLM means that every single nonprofit in the world has access to roughly a third year bachelor's degree student. Like a really smart intern. For free. For free. In fact, in some instances, for some nonprofits, let's say I I just reading about this nonprofit that is cleaning up plastics in the ocean for this particular nonprofit, they have access to a p HT level environmentalist using the latest Chad GP PT 4.5, like PhD level. So the little caveat I'm beginning to put in the 10 90 rule is on the 90. You give the 90 to the human and for free. Get the human, a very smart Bachelor's student by using LLMs in some instances. Get [00:43:00] for free a very smart TH using the LLMs. So the LLMs have now to be incorporated into your research, into your analysis, into building a next dashboard, into building a next website, into building your next mobile game into whatever the hell you're doing for free. You can get that so you have your organic human. Less the synthetic human for free. Both of those are in the 90 and, and for nonprofit, so, so in my work at at Coach and Kate Spade. I have access now to a couple of interns who do free work for me, well for 20 minor $20 a month because I have to pay for the plus version of G bt. So the intern costs $20 a month, but I have access to this syn synthetic human who can do a whole lot of work for me for $20 a month in my case, but it could also do it for free for you. Don't forget synthetic humans. You no longer have to rely only on the organic humans to do the 90 part. You would be stunned. Upload [00:44:00] your latest, actually take last year's worth of donations, where they came from and all this data from you. Have a spreadsheet lying around. Dump it into chat. GPT, I'll ask it to analyze it. Help you find where most donations came from, and visualize trends to present to board of directors. It will blow your mind how good it is at do it with Gemini. I'm not biased, I'm just seeing chat. GPD 'cause everybody knows it so much Better try it with mistrial a, a small LLM from France. So I, I wanna emphasize that what has changed over the last year is the ability for us to compliment our organic humans with these synthetic entities. Sometimes I say synthetic humans, but you get the point. George Weiner: Yeah. I think, you know, definitely dump that spreadsheet in. Pull out the PII real quick, just, you know, make me feel better as, you know, the, the person who's gonna be promoting this to everybody, but also, you know, sort of. With that. I want to make it clear too, that like actually inside of Gemini, like Google for nonprofits has opened up access to Gemini for free is not a per user, per whatever. You have that [00:45:00] you have notebook, LLM, and these. Are sitting in their backyards for free every day and it's like a user to lose it. 'cause you have a certain amount of intelligence tokens a day. Can you, I just like wanna climb like the tallest tree out here and just start yelling from a high building about this. Make the case of why a nonprofit should be leveraging this free like PhD student that is sitting with their hands underneath their butts, doing nothing for them right now. Avinash Kaushik: No, it is such a shame. By the way, I cannot add to your recommendation in using your Gemini Pro account if it's free, on top of, uh, all the benefits you can get. Gemini Pro also comes with restrictions around their ability to use your data. They won't, uh, their ability to put your data anywhere. Gemini free versus Gemini Pro is a very protected environment. Enterprise version. So more, more security, more privacy, et cetera. That's a great benefit. And by the way, as you said, George, they can get it for free. So, um, the, the, the, the posture you should adopt is what big companies are doing, [00:46:00] which is anytime there is a job to be done, the first question you, you should ask is, can I make the, can an AI do the job? You don't say, oh, let me send it to George. Let me email Simon, let me email Sarah. No, no, no. The first thing that should hit your head is. I do the job because most of the time for, again, remember, third year bachelor's degree, student type, type experience and intelligence, um, AI can do it better than any human. So your instincts to be, let me outsource that kind of work so I can free up George's cycles for the harder problems that the AI cannot solve. And by the way, you can do many things. For example, you got a grant and now Meta allows you to run X number of ads for free. Your first thing, single it. What kind of ad should I create? Go type in your nonprofit, tell it the kind of things you're doing. Tell it. Tell it the donations you want, tell it the size, donation, want. Let it create the first 10 ads for you for free. And then you pick the one you like. And even if you have an internal [00:47:00] designer who makes ads, they'll start with ideas rather than from scratch. It's just one small example. Or you wanna figure out. You know, my email program is stuck. I'm not getting yield rates for donations. The thing I want click the button that called that is called deep research or thinking in the LL. Click one of those two buttons and then say, I'm really struggling. I'm at wits end. I've tried all these things. Write all the detail. Write all the detail about what you've tried and now working. Can you please give me three new ideas that have worked for nonprofits who are working in water conservation? Hmm. This would've taken a human like a few days to do. You'll have an answer in under 90 seconds. I just give two simple use cases where we can use these synthetic entities to send us, do the work for us. So the default posture in nonprofits should be, look, we're resource scrapped anyway. Why not use a free bachelor's degree student, or in some case a free PhD student to do the job, or at least get us started on a job. So just spending 10 [00:48:00] hours on it. We only spend the last two hours. The entity entity does the first date, and that is super attractive. I use it every single day in, in one of my browsers. I have three traps open permanently. I've got Claude, I've got Mistrial, I've got Charge GPT. They are doing jobs for me all day long. Like all day long. They're working for me. $20 each. George Weiner: Yeah, it's an, it, it, it's truly, it's an embarrassment of riches, but also getting back to the, uh, the 10 90 is, it's still sitting there. If you haven't brought that capacity building to the person on how to prompt how to play that game of linguistic tennis with these tools, right. They're still just a hammer on a. Avinash Kaushik: That's exactly right. That's exactly right. Or, or in your case, you, you have access to Gemini for nonprofits. It's a fantastic tool. It's like a really nice card that could take you different places you insist on cycling everywhere. It's, it's okay cycle once in a while for health reasons. Otherwise, just take the car, it's free. George Weiner: Ha, you've [00:49:00] been so generous with your time. Uh, I do have one more quick war. If you, if you have, have a minute, uh, your war on funnels, and maybe this is not. Fully fair. And I am like, I hear you yelling at me every time I'm showing our marketing funnel. And I'm like, yeah, but I also have have a circle over here. Can you, can you unpack your war on funnels and maybe bring us through, see, think, do, care and in the land of ai? Avinash Kaushik: Yeah. Okay. So the marketing funnel is very old. It's been around for a very long time, and once I, I sort of started working at Google, access to lots more consumer research, lots more consumer behavior. Like 20 years ago, I began to understand that there's no such thing as funnel. So what does the funnel say? The funnel says there's a group of people running around the world, they're not aware of your brand. Find them, scream at them, spray and pray advertising at them, make them aware, and then somehow magically find the exact same people again and shut them down the fricking funnel and make them consider your product.[00:50:00] And now that they're considering, find them again, exactly the same people, and then shove them one more time. Move their purchase index and then drag them to your website. The thing is this linearity that there's no evidence in the universe that this linearity exists. For example, uh, I'm going on a, I like long bike rides, um, and I just got thirsty. I picked up the first brand. I could see a water. No awareness, no consideration, no purchase in debt. I just need water. A lot of people will buy your brand because you happen to be the cheapest. I don't give a crap about anything else, right? So, um, uh, uh, the other thing to understand is, uh, one of the brands I adore and have lots of is the brand. Patagonia. I love Patagonia. I, I don't use the word love for I think any other brand. I love Patagonia, right? For Patagonia. I'm always in the awareness stage because I always want these incredible stories that brand ambassadors tell about how they're helping the environment. [00:51:00] I have more Patagonia products than I should have. I'm already customer. I'm always open to new considerations of Patagonia products, new innovations they're bringing, and then once in a while, I'm always in need to buy a Patagonia product. I'm evaluating them. So this idea that the human is in one of these stages and your job is to shove them down, the funnel is just fatally flawed, no evidence for it. Instead, what you want to do is what is Ash's intent at the moment? He would like environmental stories about how we're improving planet earth. Patagonia will say, I wanna make him aware of my environmental stories, but if they only thought of marketing and selling, they wouldn't put me in the awareness because I'm already a customer who buys lots of stuff from already, right? Or sometimes I'm like, oh, I'm, I'm heading over to London next week. Um, I need a thing, jacket. So yeah, consideration show up even though I'm your customer. So this seating do care is a framework that [00:52:00] says, rather than shoving people down things that don't exist and wasting your money, your marketing should be able to discern any human's intent and then be able to respond with a piece of content. Sometimes that piece of content in an is an ad. Sometimes it's a webpage, sometimes it's an email. Sometimes it's a video. Sometimes it's a podcast. This idea of understanding intent is the bedrock on which seat do care is built about, and it creates fully customer-centric marketing. It is harder to do because intent is harder to infer, but if you wanna build a competitive advantage for yourself. Intent is the magic. George Weiner: Well, I think that's a, a great point to, to end on. And again, so generous with, uh, you know, all the work you do and also supporting nonprofits in the many ways that you do. And I'm, uh, always, always watching and seeing what I'm missing when, um, when a new, uh, AKA's Razor and Newsletter come out. So any final sign off [00:53:00] here on how do people find you? How do people help you? Let's hear it. Avinash Kaushik: You can just Google or answer Engine Me. It's, I'm not hard. I hard to find, but if you're a nonprofit, you can sign up for my newsletter, TMAI marketing analytics newsletter. Um, there's a free one and a paid one, so you can just sign up for the free one. It's a newsletter that comes out every five weeks. It's completely free, no strings or anything. And that way I'll be happy to share my stories around better marketing and analytics using the free newsletter for you so you can sign up for that. George Weiner: Brilliant. Well, thank you so much, Avan. And maybe, maybe we'll have to take you up on that offer to talk sometime next year and see, uh, if maybe we're, we're all just sort of, uh, hanging out with synthetic humans nonstop. Thank you so much. It was fun, George. [00:54:00]

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When we talk about the characteristics of God, it's normal to be drawn to His love and mercy. However, God's wrath is just as important and essential to a full understanding of God and the gospel. Why does God get angry and does this mean He isn't as unconditionally loving as we thought He is?Speaker: Dr. Peter Tan-ChiSeries: Knowing GodScripture Reading: Romans 1:18-22Watch the full message here: https://go.ccf.org.ph/08172025Eng

Kapag pinaguusapan natin ang mga katangian ng Diyos, normal na maakit tayo sa Kanyang habag at pag-ibig sa atin. Gayunpaman, para lubos na maunawaan natin kung sino ang Diyos at ang ebanghelyo, mahalaga din na malaman natin ang poot ng Diyos! Bakit nga ba nagagalit ang Diyos? Ibig sabihin ba nito ay hindi siya nagmamahal nang walang pasubali?Speaker: Ptr. Paul De VeraSeries: Knowing GodScripture Reading: Romans 1:18-22Watch the full message here: https://go.ccf.org.ph/08172025Tag

In an era of black swan events, economic volatility, and rapid technological change, leaders must balance growth with governance to build organizations that endure. In this episode of CIO Talk Network, Dr. Ramesh Gopal, Chief Risk Officer for UAE & Saudi and Head of Credit Risk at CEEMEA for Deutsche Bank, joins host Sanjog Aul to share lessons from past crises, strategies for aligning agility with control, and ways to embed a risk-first mindset across the enterprise. Topics Covered: 00:00 – Introduction 02:49 – When assumptions fail: Lessons from 2008 07:12 – Thresholds, policing, and human bias in risk 10:09 – The biggest illusion of preparedness 13:05 – Appetite, tolerance, and execution 16:54 – Bridging the GRC–business gap 20:51 – Real-time, modern risk management 24:04 – Risk in the citizen development era 27:20 – Decentralizing risk ownership 33:29 – Challenges in building a risk-aware culture 36:08 – Blueprint for future-ready risk management 40:30 – An appeal to business & tech leaders 43:16 – G² + R²: Good growth and right risk

Every day, whether we are aware or not, we are living in the midst of a war. We have an unseen spiritual enemy who seeks to steal, kill, and destroy. Are we aware of his schemes and plans? Join us as we become more aware of this battle and how we can guard our hearts, strengthen our faith, and engage the fight with confidence—knowing the war has already been won in Christ. It's time to live alert, stand strong, and advance God's kingdom with courage.

Join Premium! Ready for an ad-free meditation experience? Join Premium now and get every episode from ALL of our podcasts completely ad-free now! Just a few clicks makes it easy for you to listen on your favorite podcast player.  Become a PREMIUM member today by going to --> https://WomensMeditationNetwork.com/premium There is so much good in your life right now.  And yet it's easy to let the stressful moments, the discontent, or the things you're wanting to change overshadow all the good.  So tonight's meditation will give you a relaxing way to identify and honor all the amazing blessings you have in your life right now.  And allow all those things you may be unhappy with to dissolve into the background, allowing you to ease into sleep feeling light and grateful.  So let's begin by getting into a comfortable position. Close your eyes And bring your attention inward. Aware of your body Feeling the rise and fall of your chest and belly as you breathe. Maybe identifying any parts of your body that might be holding pain or feeling tight. Go ahead and make any adjustments your body may need And sink deeper into the relaxation of your position.  PAUSE Listen to your breath as it enters and then leaves through your nose. And embrace the rhythm of your breathing.  PAUSE I want you to imagine one thing that is good in your life right now.   One thing you are grateful for. Maybe it's someone in your life who made you smile recently.  Or the house that provides safety and space for you to sleep. Or even the cup of coffee or tea that you enjoyed recently.  See this image on an imaginary movie screen in front of you And feel the emotion that this image brings… Happiness, joy, appreciation, relaxation. And see yourself breathing in all that goodness… Breathe in that image and the emotion. See if come off the movie screen and enter into your body with your in breathe, Filling you with a feeling of coolness, of happiness...of gratitude.  PAUSE Notice that your body feels a little lighter.   You may even find yourself smiling slightly. And just breathe. Join our Premium Sleep for Women Channel on Apple Podcasts and get ALL 5 of our Sleep podcasts completely ad-free! Join Premium now on Apple here --> https://bit.ly/sleepforwomen  Join our Premium Meditation for Kids Channel on Apple Podcasts and get ALL 5 of our Kids podcasts completely ad-free! Join Premium now on Apple here → https://bit.ly/meditationforkidsapple Hey, I'm so glad you're taking the time to be with us today. My team and I are dedicated to making sure you have all the meditations you need throughout all the seasons of your life.  If there's a meditation you desire, but can't find, email us at Katie Krimitsos to make a request. We'd love to create what you want!  Namaste, Beautiful,

We are the limit to our own ability to understand situations, others, and ourselves. Was this helpful? If so then you need to check out the 7 Fundamentals Of Self Improvement which features short summaries of the most popular and impactful episodes from the past 7 years.Takes only 5 minutes to read through them today but it'll help you avoid years of making things so much harder than they need to be. Plus, I bet you'll be surprised to learn what they are...

Dr. Robert Frantz breaks down the key metrics behind risk stratification—functional class, six-minute walk distance, and brain natriuretic peptide levels—and explains how they shape treatment plans. He also explores the role of echocardiography, right heart catheterization, and cutting-edge therapies in improving patient outcomes. Read the proceedings of the Task Force on Risk Stratification from the Seventh World Symposium on Pulmonary Hypertension.  This Special Edition Episode Sponsored by: Johnson & Johnson Learn more about pulmonary hypertension trials at www.phaware.global/clinicaltrials. Follow us on social @phaware Engage for a cure: www.phaware.global/donate #phaware Share your story: info@phaware.com #phawareMD #RiskStratification @MayoClinic @MayoMedEd @TeamPHHope @JNJInnovMed

School crossing zones are meant to be safe spaces, but sometimes they are downright scary! As we continue our KSL in the Classroom coverage, we will be talking about the issue at hand and some hefty penalties for drivers who don't follow the law

Check out this recent episode from my podcast What Really Matters that includes why we need death-aware spirituality. This week I’m taking a little summer break from interviews and sharing with you a recent episode from my newly-relaunched podcast What Really Matters. I discuss the importance of spirituality right now at this particular time in… Continue reading Ep. 513 Why (Death-Aware) Spirituality Matters Now More than Ever

What if your period was more than just a “monthly problem”? In this episode, we're breaking down the truth about birth control, ovulation, and what your cycle is really telling you.

This talk was given by Gil Fronsdal on 2025.08.06 at the Insight Meditation Center in Redwood City, CA. ******* A machine generated transcript of this talk is available. It has not been edited by a human, so errors will exist. Download Transcript: https://www.audiodharma.org/transcripts/23957/download ******* For more talks like this, visit AudioDharma.org ******* If you have enjoyed this talk, please consider supporting AudioDharma with a donation at https://www.audiodharma.org/donate/. ******* This talk is licensed by a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License

This talk was given by Gil Fronsdal on 2025.08.06 at the Insight Meditation Center in Redwood City, CA. ******* A machine generated transcript of this talk is available. It has not been edited by a human, so errors will exist. Download Transcript: https://www.audiodharma.org/transcripts/23957/download ******* For more talks like this, visit AudioDharma.org ******* If you have enjoyed this talk, please consider supporting AudioDharma with a donation at https://www.audiodharma.org/donate/. ******* This talk is licensed by a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License