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Taking a modern approach to an aging industry, Mike is redefining the real estate industry standard. Leveraging his deeply rooted passion for going above and beyond and putting quality at the forefront of his business, join Mike & Justin as they chat about How to Scale Using Social Media.Mike’s success lies heavily on his ability to be innovative in a seemingly out-of-date industry here in Calgary and specializes in Social Media, advanced marketing strategies and creative advertisement for homes. Combined with his extensive knowledge in Real Estate, and technical background, his clients receive an experience like no other.Mike has recognized as a top 30 Realtor on Social Media Worldwide, Top 10 Realtor on Social Media, Featured on Top Real Estate Podcasts Globally and has been internationally recognized for marketing.
A few months ago, I had the honor of being a guest on Cathy Heller’s podcast, Don’t Keep Your Day Job, and I am thrilled that I get to have her on mine. Not only could I talk to her for hours and hours, but she has an incredible story that I know so many of you will resonate with. From early on, Cathy knew she was meant for more and sought to find her purpose in the world (she admits there were multiple attempts). She changed her major to World Religions to truly find out if there was “more,” and ended up taking a life-changing three-year trip to Jerusalem. After returning, Cathy moved to L.A. to see if she could make a career out of her love for singing and music. It took a lot of work, but she eventually landed a record deal. Unfortunately, her record label dropped her before it even had a chance to release. Feeling defeated at first, she bailed on the music and landed herself other “practical” jobs ranging from real estate and casting to floral and interior design. None of these fulfilled her though and she set out determined to find other ways to make money singing and songwriting – and help others at the same time. Fast-forward to today and you’ve likely heard Cathy’s songs on your favorite TV shows, ads and more. She cracked the code to making money while fulfilling her purpose and now helps others do the same. In the past year, Cathy has taken it to another level as well by creating her podcast, which takes her knowledge and easily parallels it to anyone else’s passion project. Cathy keeps it real and is the first to say that no one wants to see perfect – they want authenticity. Once you listen, I know you’ll agree. Tune in to hear all the goodness Cathy shares with us. I know that you’ll wrap up your listening session feeling just a little lighter and like you’re one small step closer to stepping into your purpose. -- Question Highlights: Can you tell us a bit about your background and your journey that led you to where you are now? What pulled you to keep going through the various stage of your career/life? How do we get people involved and excited? Outreach leads to some of the same questions when it comes to content too, right? What do you say to someone who struggles with perfection? In This Episode We Talk about: Cathy’s life and career journey that led her to where she is today The many attempts made by Cathy to find her purpose – record deals, real estate, interior design etc. The online course Cathy created to teach others how to license their songs to TV and film How Cathy transitioned her knowledge to the podcast platform The difference between a hobby and business Finding your audience and who you’re creating things for How you can make a living by doing four specific things Why outreach and the value you can add is important Creating content Authenticity Why we must be willing to be uncomfortable Consistency and showing up And so much more… Quotes “The mind likes to suffer, but I don’t need to.” “The opposite of depression is purpose.” “Success without meaning or fulfillment is an ultimate failing.” “What makes any business works is radical empathy.” “Vulnerability is the most powerful tool anyone has.” “Wherever you are, there’s something you have that you can help somebody with.” “We are all in beta – no one has it together.” “Be willing to be a mess and do it anyway.” -- Cathy Heller is a fire hose of inspiration. She’s the host of the popular podcast, Don’t Keep Your Day Job, and was recently given the No. 1 spot on iTunes show recommendation list for the New Year. Each week, Cathy encourages thousands and thousands of listeners to find more purpose in their life and get paid to do what they love full time. She started out as a singer/songwriter and found success licensing her music to TV, film and ads. Quickly she became a stand-out in her field and was featured in magazines like Billboard, Variety and the LA Weekly. She started teaching online courses to artists which were quite successful and she’s been asked to speak at Podcast Movement, Social Media Worldwide, UCLA, Berklee School of Music, The Grammy Museum and the Billboard Film/TV Conference. Since starting her podcast, Cathy’s show has been mentioned in the NY Times and Inc. Magazine’s “Top 9 podcasts.” She’s been featured several times by Apple and her fans are resonating with how genuine she is. Throughout the show, she has interviewed creative entrepreneurs like designer Jonathan Adler, make-up artist Bobbi Brown, dancer Mandy Moore, fashionista Tamara Mellon, novelist Emily Giffin and Gretchen Rubin to name a few. Cathy’s girl-next-door approach and out-of-the-box hustling style is helping so many people feel hopeful and excited about what lies ahead. Cathy often says “purpose is the opposite of depression,” and she truly helps lift people to be the happiest version of themselves. Resources: FB: https://www.facebook.com/cathyhellerbiz/ IG: @cathy.heller Don’t Keep Your Day Job Podcast https://itunes.apple.com/us/podcast/dont-keep-your-day-job/id1191831035?mt=2 The Creative Workroom Three-Month Course Thecreativeworkroom.com -- Check out my website at loriharder.com. Follow me on social media @LoriHarder on Instagram and Lori Harder on Facebook.
Have you ever attended a webinar?... Sure you have. Did you know you were going to be pitched something at the end of that webinar... Sure you did. Will you attend another webinar... I'm sure you will. Using webinars as a marketing tool is incredibly effective. Most of us know that but few know how or where to get started. Fortunately, we were able to steal Corinna Essa for an hour and talk to her about how she is using webinar marketing to crush it. Corinna Essa is the #1 international best-selling author of Money On Demand: The 16 Fastest Ways to Becoming a Millionaire. This book is the manual for how to leverage webinar marketing for getting more leads, subscribers, direct sales, and more for your business. In addition to her book, she is also the founder of Social Media Worldwide which is a thriving social media management agency helping to construct and implement social media strategies for businesses all over the world. In this episode, we discuss: Corinna's background and how she ended up where she is today The advantages to using webinars as a marketing tool How she uses webinars to grow revenue in her own businesses How she get people interested in attending and eventually purchase through the webinars What Social Media Worldwide does and how it can help The biggest opportunities in social media today And much more. In addition to her book, she is also the founder of Social Media Worldwide which is a thriving social media management agency helping to construct and implement social media strategies for businesses all over the world. We hope you enjoy our conversation with Corinna and gain some tips on how webinars can help you generate more revenue for your business.
Corinna Essa, the CEO of Social Media Worldwide is our special guest in today's episode. She plans events for Harry Dent, a famous U.S. economist (for those of you who don’t know).She’s in charge for running Facebook ads for getting people to attend his event. So today I pick her brain about how she does that, what kind of cost per leads she is looking at and what the funnel looks like. So if you are interested in filling any kind of live event, today’s episode is for you. IN THIS EPISODE, YOU’LL LEARN: • About Corinna’s successful funnel from traffic driving to lead generating • About her work with Harry Dent • What she does for Harry Dent when promoting his events • Why Corinna feels webinars are important for warming up people • About the different phases of list building • When her team sends out emails with special offers during the phases • How to get cold traffic to generate • The difference between cold and warm traffic • About targeting specific interests • About lookalike traffic • How far in advance of an event do facebook ads and the webinar begin • What the ad spend amount is that goes into events for Harry Dent • The average cost per lead on these ads • How they increased cost per lead numbers • Why you should have multiple ads for one campaign • How Corinna handles comments that aren’t in English • When during the process Corinna asks for a phone number • The problem of emails not being delivered
Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1
Corinna Essa from Social Media Worldwide wants to help you and your social media marketing efforts. She has a unique strategy when it comes to social media, which involves spending $1000 on an initial ad campaign to a free offer with no call-to-action, to then retarget (cookie) your best prospects and run ads to that […]
Corinna Essa from Social Media Worldwide wants to help you and your social media marketing efforts. She has a unique strategy when it comes to social media, which involves spending $1000 on an initial ad campaign to a free offer with no call-to-action, to then retarget (cookie) your best prospects and run ads to that already-engaged-audience. Resources Social Media Worldwide (Website) Social Media Worldwide (Blog) Social Media Worldwide (YouTube)
Project Ignite Podcast with Derek Gehl: Online Business | Internet Marketing | Make Money Online
Find out what’s working in the world of social media marketing today! Corinna Essa and her agency, Social Media Worldwide, provides done-for-you social media marketing services for thousands of businesses giving her insights that will benefit ANY digital entrepreneur.For show notes, links and more resources check out this episode on: http://entrepreneurignited.com/actionable-insights-social-media-marketing-agency-corinna-essa/ Connect with us on:http://facebook.com/derekgehl http://twitter.com/DerekGehl_4Realhttp://instagram.com/derekgehl
Copy That Pops: Writing Tips and Psychology Hacks for Business
Replacing your income in just 3 weeks and why having a social media strategy is so important...with Corinna Essa of Social Media Worldwide. Why putting aside her pride and asking for help changed her life. How she replaced her income in just 3 weeks. How surveying her audience allowed her to build out her product ecosystem. Why it’s important to have a strategic plan for your social media accounts. Why it’s important to let your customer’s tell your story for you on social media. The biggest mistakes she sees people make on social media. Read More: Shownotes for Why It's Important to Have a Social Media Strategy with Corinna Essa
In today’s episode, Corinna Essa (President of Social Media Worldwide) and I discuss the mistakes SMB owners make with their social media presence.
Corinna Essa is the CEO of Social Media Worldwide, a company who not only specialises in social media but also operates a boutique social media service who can "be your voice". Her company can effectively organise and run your social media accounts & campaigns. In this episode of Music Business Facts we discuss: General marketing tips, Social media marketing techniques to build your audience, Mistakes bands make when using social media, Strategies to make money from the internet including how to make money using twitter, Affiliate marketing And a whole lot more! Enjoy!