Podcasts about volta labs

77% of searches on Mobile result in 0 clicks. Marketers, does this frighten or inspire you? Kipp and Kieran discuss what this means for the future of marketing with Ross Simmonds. Plus: The importance of intellectual property long-term (and how it affects the livelihood of your business) and how to tell a great story about your brand. Who is Ross Simmonds? Ross Simmonds is the founder & CEO of Foundation, a global marketing agency that provides services to organizations all over the world ranging from some of the fastest-growing startups to global brands. Ross sits on the board of directors for Volta Labs, Phoenix House, and Boys & Girls Club of Preston. Ross is also a well sought public speaker, an angel investor, and the author of multiple books. Plus, check out Ross Simmonds' DREAM playbook on how to effectively distribute your content) https://training.foundationinc.co/dream  Thank you for tuning into Marketing Against The Grain!  Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.  We really appreciate your support. Links: Ross Simmonds, https://twitter.com/thecoolestcool  Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

In This Episode:  It takes a lot of time, effort, and energy to write a good piece of content. So why do most people hit “publish” and let their word baby fade into the vast void of the internet?    Ross Simmonds is here to help you change that. He's teaching us how to better leverage the content we create and get more out of every piece you publish.    Ross is a digital marketing strategist and entrepreneur who is passionate about technology, remote work, good people, good coffee and storytelling.   His writing and coaching has been featured on Forbes, Venture Beat, Huffington Post, Mashable, CBC and more.    He's the founder of Hustle & Grind (an eCommerce store for entrepreneurs) and Foundation Marketing — a B2B content marketing agency.   Ross has also written two books — Stand Out and The Hustle Manifesto.    PLUS - he also sits on the board of directors for Volta Labs, Black Business Initiative, and the  Boys & Girls Club of Preston, as well as the board of trustees for Phoenix Youth Programs.    Today we're talking content distribution, business mindset, and leaving a legacy with your writing. This was an exciting and insightful conversation that we've been waiting to share with you. Enjoy!   Episode Highlights How Ross writes exciting content for “boring” industries (You B2B writers will love this!) The “Guacamole Method” for getting responses to cold outreach His system for distributing your content further so it gets in front of more people How to turn old pieces of content that are collecting dust into assets that drive business His “pitch trick” for getting on more podcasts and stages How to build multiple revenue streams into your writing business The one thing you should do if you want someone to read and respond to your cold pitch How he trains inexperienced writes at his agency to produce high-level content His advice for using your business and platform positively impact causes you believe in (without diluting your brand) How to think and write about controversial subjects His advice for creating a clear vision for the legacy you want to leave And plenty more along the way. Get the resources mentioned in this episode below.

This past fall, Volta Labs offered a brand new program called Volta Academy. It helped connect people with ideas with the skills to make it happen. In this episode we sit down with student Ashley LeCroy and instructor Brian Jeffcock and talk about what the program is, what it isn't, and how the first session shook out. If you'd like to apply for the program, you can do that here https://voltaeffect.com/ideas and be sure to follow them at https://twitter.com/voltaeffect. If you want to see what Brian's up to with his work check out https://www.palais.vip and you can listen to him talk about stuff at https://twitter.com/brianjeffcock. If you'd like to connect with Ashley you can find her at https://twitter.com/ash_lecroy or https://www.linkedin.com/in/alecroy/ Check out our work at www.OneRedCat.com and you can reach out to us at ricwc@oneredcat.com if you have questions or comments about the show.

One of the challenges facing startup support organizations of all kinds is how do we know that we're doing a good job? Which programs are most effective? Which initiatives are worth continuing and which need to be changed or dropped? Even if we feel confident in our own activities, how would we convince someone else (including funders)? Jesse Rodgers, CEO of Volta Labs in Halifax, has written a lot about startup ecosystem metrics and has years of experience in dealing with these critical issues—both in his current role and in his previous roles running Creative Destruction Lab (Toronto) and Velocity (Waterloo). We talk to Jesse about the complex topic of metrics in startup ecosystems. You can also listen to Jessie's first appearance on the show here: Ep 01: Halifax Startup Ecosystem with Jesse Rodgers of Volta Labs Links: Jesse Rodgers's blog: whoyoucallingajesse Jesse Rodgers on LinkedIn Jesse Rodgers on Twitter (@jrodgers) Volta Labs Volta Labs on Twitter (@voltaeffect) "Why superclusters may be doomed to failure" by Jeffrey Crelinsten Ontario transfer payments >$1M to businesses, FY2017

This week on Riding In Cars With Cats, we got to hang out at Volta Labs with startup services coordinator Meghann Coleman and facilitator Katelyn Bourgoin and chat about the new program that Volta is launching; Volta Academy. If you've got an idea that you're thinking about launching, you should definitely have a listen.

In this week's episode, we're really excited to share some great news about a great local business, Volta Labs, and a program they're launching to help those with ideas make it through. We'll also talk about some of the things that make businesses work and some of the things that help them fail. Check out http://www.voltaeffect.com/ideas/ for more info about this new and exciting program.

No guest this week, so a roundup of recent news and updates from startup ecosystems. [1:50] It's deadline week for applications to Canada's Innovation Superclusters program. $950 million up for grabs. [2:50] The new Grand Innovations hub in Cambridge is coming along and looking at a January opening. [3:56] Volta Labs is tripling its space in downtown Halifax. [4:30] New research reports from the Impact Centre. The latest one looks at whether VC-backed Canadian startups have experienced marketing talent and how they compare to U.S. unicorns. [8:34] Funding for Edmonton organizations under the Alberta Entrepreneurship Incubator Program. [9:15] Why are we still using the Osterwalder-Pigneur business model canvas? It's not startup friendly and there are better alternatives [11:41] Provincial funding for Co.Labs incubator in Saskatoon. [12:51] A look at the Saskatchewan Commercial Innovation Incentive (SCII). [13:54] WHAT'S SO BAD ABOUT BEING ACQUIRED? Why do so many Canadian columnists treat a startup being acquired as some kind of act of national disloyalty? And why do we insist on saying our startups were “snatched up” or “gobbled up” when their acquisitions actually brought billions of dollars to the country and fuelled our entire funding ecosystem? [21:19] Results of a survey on accelerators in Canada released by Hockeystick at Startupfest. [24:23] It's Startup Muster time in Australia, a national startup survey conducted annually in their winter/our summer. Over 2,700 respondents last year! Links: Slate Office REIT Announces Significant Lease with Volta Labs at Maritime Centre in Halifax The CMO Search, Canada’s Patent Puzzle, Canadian Tech Tortoises (Impact Centre) New support for innovators and entrepreneurs (Alberta) Saskatchewan Launches Technology Incubator in Saskatoon How to foster Canadian startups to scale up instead of sell out 2017 Accelerator Survey Results (Hockeystick) 2015 Report on Early-Stage Support for Canadian Companies (NACO) Startup Muster

Will Halifax become Canada's next great startup centre? Jesse Rodgers says it has all the right ingredients and a lot of momentum. Jesse is the CEO of Volta Labs in Halifax—"Halifax's tech superhub." Jesse was a long-time member and builder of the Waterloo startup community and the former director of the Creative Destruction Lab in Toronto and Velocity in Waterloo. He talks here about what he has seen in Halifax that makes him excited about the city's startup ecosystem and the role Volta will play. Before we talk to Jesse, I take a look at the 2017 Canadian federal budget from a startup community perspective, with a particular focus on the government's venture capital and supercluster initiatives and how those funds will have an impact on Canadian startups and startup ecosystems. Links: Volta Labs Volta Labs on Twitter (@voltaeffect) Jesse Rodgers's blog Jesse Rodgers on Twitter (@jrodgers) Budget 2017 Advisory Council on Economic Growth, "Unlocking Innovation to Drive Scale and Growth" [PDF]