Podcast appearances and mentions of ross simmonds

In this spicy episode, CEO & Founder of Foundation Marketing, Ross Simmonds reveals why content without distribution is just expensive digital paperwork. We dive into why product marketers ARE marketers (yes, even SEOs), how to build "content moats" that will still be paying dividends in 2030, and why LLMs will actually make SEO more valuable, not less. Ross drops some truth bombs about AI scraping the internet that might make you reconsider where you're spending your marketing budget.Why product marketing is just one layer of the "marketing onion" (and why that matters)The skills every marketer needs to develop if they want that sweet promotion (and bigger paycheck)Why your marketing strategy shouldn't mindlessly copy Canva's TikTok—even if it's working for themHow SEO experts accidentally taught ChatGPT everything it knows (and why Google still matters)The "content moat" strategy that will determine which companies dominate in 2030Why your CMO should be investing in content and SEO right now (before it's too late)How the rise of AI makes SEO MORE important, not less (despite what LinkedIn gurus say)The uncomfortable truth: if you can't sell your ideas internally, you're in the wrong jobHow to build "T-shaped" marketing skills (and why you need a capital "I" instead)If you want your content to actually drive results five years from now instead of disappearing into the digital void tomorrow, hit play. Ross reveals the distribution-first mindset that separates marketing that works from marketing that wastes.Show Notes00:41 Meet Our Guest: Ross Simmonds03:09 The Evolution of Marketing05:37 The T-Shaped Marketer10:03 Distribution First Mindset14:09 SEO and Product Marketing18:21 Investing in Content and SEO24:11 Effective Content Distribution31:18 Reflecting on Early Challenges31:58 Embracing AI for Content Distribution32:39 The Importance of Obsession and Continuous Learning34:20 Practical Steps to Stay Ahead in AI36:36 Building and Experimenting with AI Projects45:55 Sharing Ideas and Overcoming Self-Doubt49:10 The Power of Experimentation and Content Creation52:14 Final Thoughts and Future PlansHosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Create Like The Greats, Ross Simmonds, founder of Foundation and Distribution.ai, opens up about his expectations and goals ahead of attending Spryng 2025, a gathering of senior B2B SaaS marketers in Austin, Texas. For the first time in a while, Ross is attending an event not as a speaker but as a participant. He shares how this shift changes his experience and outlines his motivations for attending: learning, connecting, and gathering feedback for his new project, Distribution.ai. Key Takeaways and Insights: 1. Introducing Distribution.ai A new tool/platform from the Foundation team Helps automate, repurpose, distribute, and amplify content Built on strategies the team has manually implemented for years Aims to scale content efforts with the assistance of AI 2. Three Primary Goals for Spryng

In this episode of Create Like The Greats, Ross Simmonds takes us behind the scenes of one of the most exciting AI developments in recent months—ChatGPT's Deep Research feature built on OpenAI's O3 reasoning model. This episode provides a detailed breakdown of how Deep Research can help with competitive analysis, persona building, content strategy, and thought leadership. If you're someone who works with data, content, or digital strategy, this episode is packed with actionable insights. Key Takeaways and Insights:

#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle.Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates.Danielle, Rita, Ross, and Tom cover:The most common SEO mistakes B2B marketers are making right nowWhy ranking for the wrong keywords is hurting your pipelineHow to optimize content for scanners, search intent, and conversionsTimestamps(00:00) - – Introduction to Rita, Ross, and Tom (03:50) - – Why SEO has changed and what marketers are getting wrong in 2024 (06:51) - – The impact of AI on SEO and why standing out is harder than ever (08:33) - – Case study: How Pipedrive increased signups by 33% with bottom-of-funnel SEO (10:59) - – The difference between top-of-funnel and bottom-of-funnel content strategies (13:26) - – Why glossary pages aren't enough and what to do instead (16:02) - – The biggest homepage SEO mistakes (live website teardown) (20:45) - – How to structure product and category pages for better rankings (23:39) - – The problem with keyword stuffing vs. real search intent optimization (28:42) - – Why internal linking and URL structure matter for SEO success (33:18) - – How backlinks, brand authority, and digital PR impact rankings (37:12) - – The role of content quality, readability, and formatting for scanners (40:37) - – Common mistakes in blog strategy and how to fix them (45:07) - – Why getting to the point faster improves rankings and engagement (47:43) - – Final SEO takeaways recommendations Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it's just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that's email, SMS, push notifications, or beyond.And the best part is that it's all automated, so you're not just blasting campaigns and hoping for the best. You're running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, Ross Simmonds conducts an insightful discussion with an AI, answering five crucial questions about B2B marketing strategies. If you're looking to enhance your B2B marketing efforts, this episode is packed with valuable insights on content marketing, lead generation, and evolving buyer behaviors. Key Takeaways and Insights: 1. Key Differences Between B2B and B2C Marketing Decision-Making Factors: B2C purchases are driven by personal emotion and individual financial decisions. B2B decisions involve multiple stakeholders, procurement teams, and higher scrutiny, especially for expensive solutions. Buyer's Journey Considerations: Multiple touchpoints, evaluations, and approvals before a purchase is made. B2B buyers check case studies, references, product documentation, and validate company reputation before making a decision. 2. Evolution of the B2B Buyer's Journey Why the B2B buying process is more complex today: The rise of AI and automation has led to an overwhelming amount of messages, advertisements, and sales outreach, making it harder to stand out. Impact on Buyers: Buyers are more resistant to cold outreach. Personalized messaging and authentic storytelling are key to cutting through the noise. Effective Tactics to Adapt: Hyper-targeted content marketing and personalized messages tailored to the specific needs of decision-makers. 3. The Top B2B Lead Generation Channels Today Why LinkedIn is Dominating B2B Marketing: LinkedIn's algorithm now favors broader content discovery, similar to Facebook and X (formerly Twitter). Its video content capabilities are driving significant engagement. Golden Rule: High-quality, informative, and engaging content is necessary to leverage any platform effectively. Distribution strategy is just as important as content creation. 4. The Role of Content in B2B Brand Building Challenges in Standing Out: AI enables mass production of average content, increasing competition. Brands need to focus on unique insights and high-value content instead of generic "how-to" guides. Winning Content Strategies: Conducting original research and case studies. Crafting stories that resonate with target audiences. Publishing thought leadership content and leveraging community engagement. 5.  Measuring ROI for B2B Marketing Efforts The Importance of Full-Funnel Attribution: Tracking leads from initial engagement to final conversion. Using tools like HubSpot for pipeline tracking and performance analysis. Key Metrics to Monitor: How many leads turn into real opportunities? Which opportunities convert into actual sales? Attribution models that help understand what efforts are driving real revenue. Resources & Tools:

In this episode of Create Like The Greats, Ross Simmonds dives deep into the common mistakes that SaaS companies are making with their Google Ads strategies. Despite advancements in marketing and AI tools, many businesses are still falling into the same traps they did years ago. If you're struggling to make your paid search campaigns profitable, this episode will help you identify missteps and optimize your approach for better ROI. Episode Breakdown & Key Takeaways Why SaaS Companies Struggle with Google Ads Many SaaS businesses fail to drive ROI from paid search. The solution? Optimize your campaigns by improving efficiency in clicks, conversions, and lower costs. Common Mistake #1: Sending Traffic to the Homepage Why it's a bad idea: Homepages serve too many purposes and introduce distractions. Solution: Create dedicated landing pages aligned with specific user intent. Actionable tip: Remove navigation menus and unnecessary links to keep visitors focused. Common Mistake #2: Poor Above-the-Fold Experience 90% of visitors won't scroll past the first screen—so you need to make an instant impact. Essential components for above-the-fold success: Clear and compelling headline that connects with intent. Highlight a unique value proposition. Call-to-action (CTA) should be immediate and obvious (e.g., “Start Your Free Trial”). Social proof: Use testimonials or logos from recognizable brands. Common Mistake #3: Inefficient Bidding Strategies Ross recommends manual CPC bidding when starting. Test target CPA bidding only after gathering sufficient data. Be prepared to adjust bidding strategies based on real-time performance insights. Common Mistake #4: Running Ads on Low-Intent Keywords Stop wasting money on broad, irrelevant search terms like “sales tips” or “HR advice.” Focus on high-intent keywords, such as: Brand alternatives – Users searching for "Zoom alternatives" or "Slack alternatives" are actively looking for a switch. Solution-focused keywords – Category-driven searches like "best CRM software" indicate potential buyers. Problem-focused keywords – Queries that reveal pain points (e.g., “how to improve sales conversion rates”). Common Mistake #5: Not Using Advanced Audience Targeting Target smarter: Avoid blanket targeting by narrowing ads to key demographics. Enterprise SaaS should avoid targeting younger age groups (e.g., 16-20) as they are unlikely to be decision-makers. Use the "observation" setting first to track audience performance before shifting to specific targeting settings. Common Mistake #6: Weak Ad Copy That Fails to Convert Ross's winning copywriting framework for Google Ads: Headline 1: Match the exact search term (e.g., “Best CRM Software"). Headline 2: State a unique value prop (e.g., “User-friendly design for teams"). CTA Headline: Create urgency (e.g., “Boost revenue—Start your free trial!”). Description: Include social proof (e.g., "Trusted by 10,000+ businesses worldwide"). Leverage customer reviews from G2, TrustRadius, or Capterra for copy inspiration. Final Thoughts & Recap Google Ads can be a goldmine if done right—avoid common pitfalls and optimize for success. Focus on landing page relevance, audience targeting, and high-intent keywords for best results. Adjust campaigns based on performance metrics—don't "set and forget." —

In this episode, we're diving into the art and science of content repurposing with some of the sharpest minds in the industry. Ross Simmonds, Anna Furmanov, and Emily Kramer join Riverside webinar host Kendall to break down their proven strategies for content repurposing, from leveraging AI tools to audience research techniques that fuel meaningful engagement. Whether you're trying to grow your audience, sell a product, or simply maximize your content's lifespan, these actionable insights will transform how you think about repurposing. Packed with practical examples, tech hacks, and processes, this episode is your blueprint for creating versatile, high-impact content. Key Takeaways and Insights: 1. What is Content Repurposing? Redefining repurposing versus creating new. The importance of building versatile content assets that can branch into multiple formats. The foundation for long-term audience engagement. 2. Identifying Your Content Foundation: Ross Simmonds explains his go-to strategies for using micro-content as foundational material. Anna shares why podcasting became her primary content pillar and her secret for capturing "aha" moments during recording. Emily breaks down her colorful methods for extracting and extending the life of one big content idea. 3. Practical Steps to Get Started: How pre-planning and distribution pipelines ensure maximum reach. Emily's "GACCS Brief" method for organized content creation: Goals, Audience, Creative, Channels, Stakeholders. 4. The Tech Tools That Power Repurposing: Ross shares his full tech stack: Riverside for recording, Canva for infographics, Jasper for creating auxiliary content, and more. AI in action: Learn about synthetic content using Haygen and 11 Labs. Try Emily's innovative pre-planning LinkedIn poll strategy to build anticipation for big launches. 5. Finding and Understanding Your Audience: Why audience insights and customer research are key to creating meaningful content. Fill your content roadmap with Ross's Reddit and Facebook group mining tactics. Anna's advice for hosting audience calls and surveys. 6. Experimentation & Optimization for Different Platforms: Why each platform deserves unique formats. From long newsletters to TikTok teasers—the diverse distribution playbook. 7. Content ROI: Evaluating Success & Staying Relevant: Why evergreen content is a goldmine, and how to audit your archives for reusability. Ross's case study of repurposing content across multiple formats consistently over three years.  Resources and Links Mentioned:  Riverside.fm – Mark clips while you record and effortlessly create social-ready video highlights.  ElevenLabs – Explore synthetic videos and voice cloning for micro-content creation. Canva - Easily design infographics, templates, and visual assets. BuzzSumo – Analyze top-performing content for insights into trends and format ideas. —

Is blogging still the way to go in content marketing, or is it time for a new strategy? I got a chance to chat with Ross Simmonds, a guy who built his career on blogging but also knows the content game has evolved. Ross runs Foundation, a content marketing agency that helps brands grow through smart content creation and distribution.By the end of this chat, you'll get why just blogging isn't cutting it anymore and how you can find and use the right channels to really connect with your audience. Get ready to shake up your content strategy and learn all about making your content worth sharing.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries. They share lessons they both learned on their content journeys and discuss things like:Prioritizing search as a distribution channelWhy social followers are not a vanity metricUsing and enabling the sales team for content distributionHow to repurpose your most popular contentTimestamps(00:00) - - Intro (01:52) - - Underrated Content Strategy for B2B (02:07) - - SERP and Mindshare Domination (02:07) - - ChatGPT and Closing Thoughts (02:12) - - Search as a Distribution Channel (02:12) - - Why We're Doubling Down on X (02:27) - - Adjusting Your Tone with the Times (02:32) - - Why Followers Aren't a Vanity Metric (02:33) - - How to Repurpose Popular Organic Social Content (02:47) - - An Easy Content Distribution Tactic (02:48) - - The Sales Team as a Distribution Channel Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Paramark. You've heard it before – every B2B marketer's top pain point is marketing attribution. It's complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.That's where Paramark steps in. Their platform makes it simple to understand what's driving results (and what isn't) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He's so passionate about solving this problem, he's offering listeners a free brand assessment. Pranav will personally analyze your brand's performance and share his insights—an opportunity you don't want to miss.Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Learn how to unlock the potential of AI in content marketing with insights from Ross Simmonds on this episode of Distribution First. Discover how AI tools can transform your entire content creation and distribution process.Integrating GPT with Google Sheets for meta descriptions and blog posts.Use AI to enhance your creativity and judgment.Tips for creating effective AI prompts for clearer outputs.The role of AI in marketing: Replicating tasks and improving efficiency.The future of AI in job markets and personal growth strategies.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

In this episode of Create Like the Greats, Ross Simmonds dives into the transformative concept of the “Circle of Control vs. Circle of Concern.” In a world where being "too busy" often becomes a badge of honor, Ross challenges this mindset by exploring how the time we save from one distraction is often squandered on another. Drawing on Stephen Covey's timeless framework from The 7 Habits of Highly Effective People, Ross provides actionable advice to help listeners identify what truly matters, focus on what they can control, and let go of what they can't. Whether you're an entrepreneur, executive, or creative professional, this episode offers practical strategies to help you reclaim your time and energy. Key Takeaways and Insights: 1. The “Too Busy” Myth Many people proudly declare they're too busy for unproductive habits like watching TV, yet they often replace it with equally unproductive activities such as endless scrolling on social media. The issue isn't the specific distraction but how we manage our time overall. Ross highlights that truly effective individuals don't just eliminate distractions; they deliberately prioritize activities within their control to maximize productivity and fulfillment. 2. Circle of Control vs. Circle of Concern Stephen Covey's framework divides our attention into two categories: Circle of Concern: These include things we care about but cannot influence, like algorithm changes, celebrity gossip, or others' successes. Circle of Control: These involve aspects within our power to change, such as our personal habits, producing meaningful work, or managing our mindset. Ross emphasizes that the more time and energy we devote to our Circle of Control, the more productive and fulfilled we become. This mindset shift not only reduces stress but also empowers us to achieve meaningful progress. 3. Actionable Questions to Start Shifting Your Focus Ross encourages listeners to ask themselves two key questions to realign their priorities: How often do I focus on activities that genuinely move me forward, such as working on my goals or honing my skills? Are my daily actions aligned with the things I can actually influence?  Resources: The 7 Habits of Highly Effective People by Stephen Covey  —

This episode is from Drive 2024, Exit Five's first-ever in-person event for B2B marketers in Burlington, Vermont. Ross Simmonds, Founder of CEO at Foundation & Distribution.ai , hosted a session on creating and distributing B2B content that drives real results.Ross covers:Why "create once, distribute forever" should be your mantra for content marketing.How to blend educational, engaging, entertaining, and empowering content to captivate your audience.Tactical approaches to dominate distribution channels like LinkedIn, Reddit, and niche communities.Timestamps(00:00) - - Intro to Ross (02:55) - - Content Creation Mistakes (05:49) - - Thinking Like a Modern Media Company: Distribution Strategy (09:22) - - Crafting and Distributing Engaging, Impactful Content (14:19) - - How to Continuously Engage Your audience (17:10) - - Optimizing Strategy through Reddit and Niche Communities (24:07) - - Tactical Content Distribution Tips (29:54) - - Embracing AI and Automation (33:38) - - Framework: Research, Create, Distribute, Optimize (35:15) - - Creative Strategies for Engaging Your Online Audience (36:43) - - Write Casually: Communicate Like a Friend (41:30) - - The Power of Reusing Stories in Content Creation Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It's 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.What those companies need is automated scheduling for qualified leads.And that's where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Ep. 282 Is Google dead as a traffic source for marketers? Kipp, Kieran, and Ross Simmonds (founder & CEO of Foundation) dive into how AI is redefining search and the steps you need to take to stay ahead in this shifting landscape. Learn more on leveraging AI to boost human skills, tapping into untapped keywords for early-stage businesses, and maximizing Reddit as a high-trust traffic source. Mentions Ross Simmonds https://rosssimmonds.com/ Foundation https://foundationinc.co/ Claude https://claude.ai/ Descript https://www.descript.com/ Riverside https://riverside.fm/ ElevenLabs https://elevenlabs.io/ Quora https://www.quora.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ross Simmonds, the Founder and CEO of Foundation, joins the show to share his journey from blogging about fantasy football to becoming the go-to expert and marketing agency owner on content distribution. Hear how to go on a successful workcation, how to hire your first employee, how to approach sharing out your content, what you can learn from the top deathbed regrets, and the best fantasy football season of all time. Connect with Ross and check out Create Once, Distribute Forever at RossSimmonds.com

Today, we have Ross Simmonds on the podcast.  Ross is an entrepreneur and marketing strategist, and is the founder of Foundation Marketing, a B2B content marketing agency that combines data and creativity to support successful and ambitious software brands in the worlds.  Foundations has worked with brands like Canva, Jobber, Enboarder and more.Ross joined us today to discuss his book, Create Once, Distribute Forever: How Great Creators Spread Their Ideas and How You Can Too.In this episode, Ross emphasizes the importance of intentional and supportive relationships, with a focus on resilience, community engagement, and effective content distribution across multiple platforms. Ross shares insights on repurposing content, leveraging social media metrics, and the significance of building genuine connections to attract success.  We explore the challenges of creating content, managing backlash on social media, and practical advice for dealing with criticism. Tune in for strategies to level up your social media game.[07:07] Leverage Twitter: Leveraging Twitter for virality requires strategic content.[14:49] Content Creation:  Create valuable content to capture potential leads.[21:10] Repurposing Content:  Repurpose content for multiple platforms to maximize reach.[40:18] Email Lists:  Build email list for direct, effective communication.[54:44] Empower Others:  Celebrating others leads to increased engagement. Empower and uplift through recognition and support.[59:39] The 4 E's:  Use 4 E's to steal an audience.[01:06:14] Sharing work: embrace feedback and learn. Fear communities. Connect with Ross SimmondsWebsite – https://rosssimmonds.com/Instagram – https://www.instagram.com/thecoolestcool/Twitter – https://x.com/thecoolestcoolLinkedIn – https://www.linkedin.com/in/rosssimmonds/YouTube – https://www.youtube.com/@RossSimmondsTV Create Once, Distribute Forever: How Great Creators Spread Their Ideas and How You Can TooBook by Ross Simmonds

Ross Simmonds is the Founder and CEO of Foundation, a content marketing agency serving global clients ranging from fast-growing startups to established SaaS companies. As a speaker, angel investor, and author, Ross contributes to the growth of startups and global SaaS companies through strategic content creation and distribution. His methodologies emphasize marketing post-publication and the balance between creation and distribution. In this episode… Have you ever considered the true potential of the content you create? What if there was a way to ensure that the countless hours spent crafting blog posts, videos, or even memes could contribute significantly to your business growth? How does one unlock the true potential of a piece of content? Content marketing expert Ross Simmonds delves into the intricacies of content marketing and distribution. He shares how his agency, Foundation, applies a unique approach by creating content and actively distributing it across various platforms to reach the right audience. He explains the concept of a content portfolio, urging businesses to think of content like financial assets, each serving a specific strategic purpose. With anecdotes from his work with large SaaS companies like Canva, Ross provides actionable insights into leveraging search intent to dominate SEO rankings. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Ross Simmonds, Founder and CEO of Foundation, about leveraging content creation and distribution strategies. Ross discusses how Foundation approaches content marketing with a focus on distribution, his journey from a fantasy football blog to a global marketing agency, and the power of generative AI in content creation.

Ross Simmonds is the Founder and CEO of Foundation Marketing, a content marketing agency that strategizes, distributes, and optimizes content. Foundation has worked with some of the most successful SaaS and publicly traded cloud companies in the world. Ross has been named one of the most influential marketers in the world by multiple marketing publications and firms like BuzzSumo and Semrush. He is also a sought-after public speaker, an angel investor, and the author of Create Once, Distribute Forever. In this episode… In today's fast-paced and content-rich online landscape, simply sharing links to a piece of content on various platforms is not enough. This approach is outdated; instead, you must repurpose engaging content to build your brand. What content distribution strategies can you leverage, and how can you maximize value in your campaigns? Many entrepreneurs fear judgment and don't want to seem overly promotional, especially if they don't recognize the value in their content. As a shy kid who spoke an average of five words a day, renowned content creator Ross Simmonds understands the fear of judgment, rejection, and public presentations. To overcome this fear, he recommends shifting your mindset to recognize how your content benefits your audience, allowing you to promote it on as many channels as possible. Widespread content distribution and amplification requires creating a pillar asset like an informative and engaging YouTube video or podcast that you can repurpose into highlights, reels, or moments. Tune in to the latest episode of the Up Arrow Podcast as William Harris welcomes Ross Simmonds, the Founder and CEO of Foundation Marketing, to discuss content amplification and distribution strategies. Ross talks about evaluating content engagement, his book Create Once, Distribute Forever, and how to use AI to accelerate content creation.

In this episode of Create Like the Greats, Ross shares an engaging conversation with Joe Glover from The Marketing Meetup. They discuss the impact of AI on the marketing industry, focusing on various tools and their practical uses. The conversation highlights how AI can enhance efficiency while emphasizing the irreplaceable value of human creativity in storytelling. With a mix of innovative AI insights and the importance of human touch, this episode provides a fresh look at the evolving landscape of marketing. Key Takeaways and Insights: 1. AI Tools for Creative Thinking and Content Creation Ross and Joe discuss ChatGPT as a versatile AI tool that supports event planning, content creation, and marketing material development. By using prompts and personas, ChatGPT generates fresh ideas tailored to specific contexts. They also touch on DALL-E, an AI that creates visual content, enabling marketers to blend unique concepts and explore new creative avenues. 2. AI as a Partner for Efficiency and Innovation The episode highlights various AI tools like Adobe for advanced marketing projects and ElevenLabs for voice manipulation. Descript, a tool that modifies voice tones within transcripts, is also mentioned. Ross and Joe agree that embracing AI as a partner can significantly boost efficiency and productivity, allowing marketers to tackle previously daunting tasks and unlock new opportunities for growth. 3. The Repurposing Power of AI Ross emphasizes AI's ability to transform and extend the lifespan of content. By leveraging AI, marketers can create high-quality content that can be distributed and repurposed over time, reaching a broader audience. This capability ensures continuous value delivery and helps marketers connect with more people effectively. 4. The Role of Human Storytellers Despite AI's advancements, the episode underscores the irreplaceable role of human storytellers. Humans have a unique ability to craft narratives that deeply resonate with audiences. While AI can enhance and amplify storytelling efforts, it cannot replicate the core elements of human creativity and emotional connection. AI serves to augment human creativity, enabling storytellers to achieve new heights without replacing their essential role. Resources: The Marketing Meetup - https://themarketingmeetup.com/podcast/ —

In this special episode, we took the community's AI questions with TMM favourite - Ross Simmonds :) A wide-ranging, fast-paced, highly enjoyable and practical session with Ross.

The struggle to keep up with content creation is real. How often in our effort to create the next thing do we fail to properly distribute the last thing?In this episode, the legendary, Ross Simmonds stops by to give away the secrets to effectively share and repurpose your best work: The importance of resharing old content and why it still gets engagement today. Optimizing content through repurposing and updating existing assets. Content strategies, including testing headlines and leveraging paid vs. organic distribution.If you like this episode, do yourself a HUGE favor and follow Ross on LinkedIn: https://www.linkedin.com/in/rosssimmonds/That's Marketing, Baby is produced by Sweet Fish Media. Book a call at sweetfishmedia.com.

What is good content? How is A.I. impacting the creation of content? And what are the opportunities for content writers in the near future? All good questions that we didn't have answers to. Until we invited Ross Simmons to join us for the 402nd episode of The Copywriter Club Podcast. This is a good one. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Create Once, Distribute Forever by Ross Simmonds The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: Before we jump into this episode, I just want to give you a quick heads up that The Copywriter Accelerator will be opening up for the one and only time this year… at the end of August. I won't share any details at the moment, you can find out more when you visit thecopywriterclub.com/waitlist. Over the past decade, written content has become a critical marketing component for tens of thousands of organizations looking to get attention online. That content takes a lot of different forms from articles and blog posts to case studies, lead magnets, white papers and other written assets used to attract and keep the attention of readers. But what makes good content? How is AI impacting content writers today? And how do you ensure that you clients see content as an investment that pays off, rather than a cost that they need to cut? Hi, I'm Rob Marsh, one of the founders of The Copywriter Club. And for today's episode of The Copywriter Club Podcast, I talked with content writer and founder of the content agency Foundation Marketing, Ross Simmonds. Ross got his start writing about fantasy football in high school and has been recognized as a top marketer by publications like BuzzSumo and SEMrush. His work has been featured in dozens of publications including Forbes, HuffingtonPost and CBC. Ross answered those questions I just posed and a lot more. This interview opened my eyes to several new opportunities and I think you're going to like it. But before we jump in with Ross… We have a new gift for you as a listener to The Copywriter Club Podcast. We went through the past 400 episodes of this podcast looking for the ideas that our guests have shared over the past couple of years related to finding clients. We pulled out a bunch of our favorites and compiled them into a new pocket sized guide that will inspire you as you look for ways to attract the right clients to your business. It's a bit like having a couple dozen of the best copywriters in your pocket advising you on how to find your next client. To get your copy, visit thecopywriterclub.com/pocket and download this new guide. And with that, let's go to our interview with Ross Simmonds. Rob Marsh: Ross, welcome to the podcast. You are one of the people that I have had on my list for a long time, and have been wanting to talk to you. We've had a little trouble connecting the last couple of months. You've had some travel and lots of stuff going on. But let's start out the way that we like to here on the podcast. And that is, tell us about your story. How did you become a content marketer and now ultimately founder of Foundation Content Marketing Agency? Ross Simmonds: Yeah, Rob, thanks for having me on. I'm excited for this conversation. I'll take people back into time a little bit. So I've always had a passion for writing and for creating things from the time I was a young kid. When I was a young kid, I fell into that whole meme and being obsessed with the Roman Empire. And I was writing books about what the Roman Empire must have been like. And I was doing that probably when I was like 10 years old. So early on, I was creating and writing chapter books and stuff like that. As time went on, I continued to be passionate about writing and creating.  And in university, I ran a fantasy football blog. And I was writing every single day about fantasy sports and how I thought people should adjust their strategies in the wo...

Ross Simmonds is the founder and CEO of Foundation Marketing and author of “Create Once, Distribute Forever.” Ross is a serial content creator and expert in AI and encourages nonprofits to leverage AI tools for added efficiency and effectiveness in their fundraising and marketing efforts. In this episode of the RKD Group: Thinkers podcast, Ross discusses the importance of understanding your audience and creating content that educates, entertains, engages and empowers.Follow RKD Group on LinkedIn, X, Instagram and Facebook @RKDGroup.For more information, visit info.rkdgroup.com.

In this episode of Create Like the Greats, Ross Simmonds and Alessandra Colaci of Humans + AI delve into the world of AI and its vast potential in marketing. They explore how AI can elevate productivity and drive innovation in marketing strategies. They discuss various aspects of integrating AI into marketing practices, from harnessing existing data to overcoming resistance. Additionally, they delve into specific applications such as AI in sales, creativity, e-commerce, and content creation. Throughout the conversation, they highlight the importance of understanding AI's capabilities and embracing its role in shaping the future of marketing. Detailed Breakdown  1. Harnessing Existing Data for AI: Leveraging customer data, use cases, and personas can inform AI-driven decisions, enhancing marketing strategies through valuable insights. Chat GPT facilitates data conversations, enabling analysis and extraction of information based on natural language patterns, thereby improving insights. 2. Sales and AI: AI tools empower salespeople by enhancing efficiency, identifying the right contacts, and analyzing successful approaches for improved results. 3. Standing Out with AI: AI-powered marketing serves as a unique differentiator, augmenting human efforts to achieve greater success and productivity. Shifting from repetitive tasks to strategic and creative work is essential. AI can free up time for deeper and more meaningful endeavors. 4. Overcoming Resistance to AI: Resistance to AI often stems from fear or uncertainty, which can be overcome through education and understanding of its capabilities. 5. AI in Creativity: AI assists agencies in generating a high volume of creative ideas. Tools like Runway and Mid Journey enable image animation for creative projects. While voice-over tools enable storytelling, meditation audio, and creation of company spokespersons. 6. Mailshake's AI Content Creation: Mailshake offers AI-powered content creation tools for email marketing, emphasizing the importance of continuous improvement in outreach and marketing efforts. Resources: ChatGPT: chat.openai.com/ Midjourney: midjourney.com/ Runway: runwayml.com/ —

How should Google address the growing presence of Reddit on the SERP?  Google is taking a needle-in-the-haystack approach by ranking individual passages rather than overall pages, leading to a ranking surge for forums across the web.  Wix's Mordy Oberstein and Crystal Carter are back to discuss why in the world Reddit is ranking at the top of almost every SERP, and how you should be digesting this as an SEO.  Take a look through Crystal's Ball is the Founder of Foundation Marketing, Ross Simmonds, as he joins to discuss the future of Reddit and how marketers can use it for their benefit. Google is morphing into Michael Scott as ‘that's what she/he said' is their new go-to response. This week, we dissect what is really going on around the SERP and what Google's long-term plan for forums is here on the SERP's Up SEO Podcast!  Key Segments [00:02:16] What's On This Episode of SERP's Up? [00:05:10] Focus Topic of the Week: Google's Reddit Problem [00:23:37] Crystal's Ball w/ Ross Simmonds [00:44:09] Snappy News [00:52:51] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Ross Simmonds Ori Zilbershtein Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube News: Google Ends Video Carousel Structured Data Test Google Search Tests Thumbs Up/Down Buttons In Product Grid Results Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

You can have complete social content domination if you know how to leverage the power of AI. In this episode, Ross Simmonds, Founder & CEO of Foundations, joins Jake and reveals how to use AI to expand your reach and distribute your content at scale. Discover why Ross champions video content as the most versatile form of media and explore the "4 Es" for creating incredible content. Tune in to learn how to transform one piece of content into twenty and uncover the insights behind Ross' book on this very topic. You'll gain valuable tips on building a scalable distribution engine to maximize your content's impact. What You'll LearnHow to use AI to distribute your content and expand your reachWhy Ross believes video content is the most versatile form of contentThe 4 Es of creating incredible contentHow to turn 1 piece of content into 20 pieces of contentWhy Ross wrote a book on this very specific topic How to build a scalable distribution engine About RossRoss Simmonds is the founder & CEO of Foundation, a global marketing agency that provides services to organizations all over the world ranging from some of the fastest-growing startups to global SaaS brands. Ross was named one of Atlantic Canadas Top 50 CEOs and one of the top marketers in the world by BuzzSumo and SEMRush. Ross is also a well sought out public speaker, an angel investor, and the author of multiple books.Connect with RossLinkedIn: linkedin.com/in/rosssimmondsX: https://twitter.com/thecoolestcoolCheck Out Ross' Website: https://rosssimmonds.com/Connect with JakeGet a FREE copy of Jake's bestselling book, Big Idea To Bestseller, when you cover shipping and handling - https://go.bigideatobestseller.com/free-bookFollow Jake: @jakekelferSubscribe to Jake's YouTube Channel - @jake_kelfer 

How will AI impact marketers? We discuss with Ross from Foundation :)

In this episode of Content Briefly, we've interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution, thoughtful perspectives on B2B content marketing, and more.************************Timestamps:00:00 Intro01:44 Launch of the ‘Create Once, Distribute Forever' book. 02:45 Why did Ross write a book now?04:17 Focused on story distribution. 05:36 Blurred lines between content marketing for B2B and B2C.07:18 Befenits of communities. 14:07 Constraints on content distribution.19:03 Understanding the fundamentals of content marketing.23:51 Meta process of writing a book. 32:21 Learn more about Ross and Foundation and get in touch.33:38 Outro************************Useful Links:Foundation Website: https://foundationinc.co/Ross Book: https://rosssimmonds.com/book/Ross on LinkedIn: https://www.linkedin.com/in/rosssimmonds/Ross on Twitter: https://twitter.com/TheCoolestCool************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Join Dots Oyebolu as he engages in a fascinating conversation with Ross Simmonds, Founder and CEO of Foundation Marketing. Recognized as a leading voice in content marketing, Ross shares his insights on modern content distribution strategies that drive revenue in marketing.Key Takeaways:(01:46) Ross' journey from selling do-rags in high school to becoming a revered content marketing strategist.(03:53) "Content user fit" and the need for marketers to understand their audience deeply through market research tools like SparkToro and Audience.(09:03) "Content market fit": Ross discusses identifying content themes that resonate with target audiences on specific platforms.(13:40) The strategic importance of generating backlinks through tools, proprietary research, and a stats roundup for enhancing SEO.(20:05) A discussion on the future of SEO and SEM in the face of evolving digital marketing landscapes.(22:44) Ross encourages marketers to diversify their strategies, likening AI tools to an "Ironman suit" for marketers To achieve greater efficiency and creativity.(24:06) Ross underscores the timeless essence of storytelling in human connection and marketing.(29:46) Ross suggests focusing on generating customers and revenue over complex marketing metrics.Resources Mentioned:Ross Simmonds -https://www.linkedin.com/in/rosssimmonds/?originalSubdomain=caFoundation Marketing | LinkedIn -https://www.linkedin.com/company/foundationmarketing/Foundation Marketing | Website -https://foundationinc.co/Ross Simmonds' Personal Website -https://rosssimmonds.com/SparkToro -https://sparktoro.com/Buzzsumo -https://buzzsumo.com/Insightful Links:https://www.coseom.com/b2b-saas-marketing-the-future-is-now-embracing-modern-strategies-and-trends-2/ https://www.beacondigitalmarketing.com/blog/b2b-content-strategy-new-era https://foundationinc.co/lab/modern-distribution-playbook/ https://divbyzero.com/blog/saas-content-marketing-strategy/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remixIn this week's episode, Justin Simon and Ross Simmonds tackle AI marketing dilemma head-on. They dive into the power of AI in content creation and distribution, laser-focusing on the tools and specific prompts that can multiply your efforts without sacrificing quality. Ross also lifts the curtain on the vital human element that guides the AI process, ensuring that the content doesn't just exist – it excites, it engages, it executes. It's about striking that sweet spot between AI efficiency and human ingenuity. So, if you're spinning your wheels trying to figure out how to use AI in your marketing, this episode is for you. In this episode, you'll learn:How AI can boost content creation efficiencyWhy human oversight is vital in AI-generated contentWays to refine AI content promptsThe impact of AI on marketing careersStrategies for repurposing content effectively***CONNECT

In this episode of "Do This, Not That", host Jay Schwedelson interviews Ross Simmonds, founder and CEO of Foundation Marketing, about using AI to improve content marketing and distribution. They discuss strategies for optimizing ChatGPT prompts, embracing chained prompting, and repurposing content across platforms.Main Discussion Points:- How to optimize AI content creation with ChatGPT- Embracing chained prompting for better AI responses- Repurposing evergreen content across platforms- The risks of simply copying and pasting AI content- Giving ChatGPT a persona to guide its responses- Being specific in your requests and promptsCheck out this free content Jay has loved digesting, Marigold's 2024 Global Consumer Trends Index!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

As marketers, it's easy to think AI is our #1 enemy. But what if I told you, it's actually your secret superpower?  Stop thinking about AI as your arch-nemesis and start thinking of it as your new best friend. Ross Simmonds, the mastermind digital strategist behind some of the biggest SaaS and cloud companies in the world and the current founder of his digital marketing firm, Foundation, chats with me about the future of AI and content creation. Can AI turn a bad writer into a great one (first of all, let's hope not; second of all, have you read what Chat GPT writes lately)? And, what are the best AI hacks to repurpose your content for maximum distribution? Ross spills his deepest thoughts on how marketers should be optimizing AI usage before breaking down some of his top hacks for building trust and authority within your community.  Isn't it time to bust out of obscurity and build your brand into a household name? Then Ross is ready to dish his playbook on exactly how. Tune in now.   Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/TMM   Follow Ross:  LinkedIn: https://www.linkedin.com/in/rosssimmonds/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

This week, Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries. They share lessons they both learned on their content journeys and discuss things likePrioritizing search as a distribution channelWhy social followers are not a vanity metricUsing and enabling the sales team for content distributionHow to repurpose your most popular contentTimestamps(00:00) - Intro (04:14) - An Easy Content Distribution Tactic (09:54) - Adjusting Your Tone with the Times (13:39) - Search as a Distribution Channel (14:59) - Why Followers Aren't a Vanity Metric (18:34) - SERP and Mindshare Domination (21:19) - Underrated Content Strategy for B2B (29:37) - Why We're Doubling Down on X (37:58) - How to Repurpose Popular Organic Social Content (42:13) - The Sales Team as a Distribution Channel (46:32) - ChatGPT and Closing Thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Apollo.io. There are three main factors that determine the success of your ABM programs: #1 accurate target account lists with verified contact data, #2 keeping your CRM data actionable with reliable enrichment, and #3 going beyond serving ads with automated outbound emails.Apollo offers an all-in-one solution for these needs. Easily discover target accounts with over 65 filters, including technographics, buyer intent, and job titles. Automatically validate and enrich contact data, streamline outreach, and boost campaign effectiveness with just a few clicks.They are ranked number 1 for contact and company data accuracy on G2. With over 6000 reviews and a 4.8-star rating. Sign up for free, with no credit card required at apollo.io/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Steve and Sam interview Ross Simmonds, the leading authority on content distribution and using AI in marketing.

In our latest episode of Distribution First, we dive into the fear that holds many content creators back from effective distribution with special guest Ross Simmonds. Ross shares the importance of facing these fears head-on and provides valuable insights on how to overcome them to maximize the impact of your content.Key Takeaways:1. Fear can hinder content distribution: Many content creators fear that their content may be perceived as mediocre if met with silence, leading to hesitation in promoting it.2. Distribution is limitless: Understanding the vast reach of the internet enables content creators to be shameless and strategic in promotion, reaching potentially millions of ideal customers.3. Distribution influences content creation: Focusing on distribution from the outset serves as a crucial gut check to ensure content is actionable and resonates with the audience.Tune in to the episode for in-depth discussions and practical strategies to conquer distribution fears and optimize your content's impact. Listen now to gain valuable insights and level up your content marketing game!If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 12,500+ subscribers here: https://news.justinsimon.co/ ***CONNECT

In this episode, Ross Simmonds discusses the major trends that will shape the future of content marketing and business strategies. He highlights the rise of AI, interactive and engaging content, the power of memes, and the importance of niche content assets. Ross discusses the transformative changes that have occurred in recent years and predicts the future trends that will shape the way we do business. From the rise of AI to interactive content and the untapped potential of niche channels, Ross offers valuable insights into the evolving landscape of marketing and engagement. In this episode, we will explore these trends in detail, uncovering their impact on businesses and highlighting strategies for success. Summary of Main Topics: 1. The impact of AI on business strategies 2. The rise of interactive and engaging content 3. Leveraging the power of memes in social media 4. The potential of niche content assets Detailed Breakdown: 1. The Rise of AI in Business  - AI will revolutionize the way businesses operate - AI enables personalization by allowing the swapping of names and brand names in communications 2. Interactive and Engaging Content - Increased focus on interactive content for better engagement - Examples: calculators, quizzes, polls, and immersive experiences - The connection between interactive content and business roles and responsibilities 3. Harnessing the Power of Memes  - Memes have the potential to spread quickly and generate high returns - Incorporating memes into social media strategies can unlock amazing results 4. Niche Content Assets as a Valuable Channel  - Underrated and under-invested channels: podcasts, newsletters, Facebook groups, slack communities - Brands should recognize the potential of niche content assets to reach their target audience Key Takeaways and Insights: - AI will revolutionize business strategies by enabling personalized communications. - Interactive and engaging content, such as quizzes and immersive experiences, will become more prevalent. - Memes can be a powerful tool for social media marketing and should be incorporated into content strategies. - Niche content assets like podcasts and newsletters are highly valuable channels that should not be overlooked. ---

I've got something special for you this week - a podcast swap!This show is about helping you level up your marketing with a modern approach, and I'm pumped to swap feeds with Jason over at B2B Better. Jason's show exists to help complex businesses understand and execute a modern-day marketing strategy - and how marketing can contribute to cold, hard revenue.You also know this show is all about distribution, so when I listened to his episode with Ross Simmonds I knew I had to share it with you all too. Ross is a friend of the show and he doesn't disappoint. I think you're going to like this one. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/ In this episode, Jason sits down with Ross to dive into the skills B2B teams lack internally to distribute their content effectively, the difference between "content user fit" and "channel user fit", and how sales teams can do more with marketing material than just pumping it out on Linkedin.***CONNECT

In this episode of Create Like the Greats, Ross Simmonds explores the growing trend of audio AI and its potential impact on various industries. He discusses the benefits and risks associated with audio-driven AI, including the possibility of deep fake voices, the automation of tasks such as audiobook narration and podcast hosting, and the future of call centers powered by AI. Audio AI is bound to reshape various industries and our daily lives, effectively challenging the status quo. While there are undeniable benefits to be gained, we must be cautious about the potential risks it poses. Balancing the advantages and disadvantages of audio AI is crucial, ensuring that we harness its power for good while minimizing the potential harm. The future of audio AI is promising, but it also demands careful ethical considerations and responsible implementation. Detailed Breakdown: 1. Introduction to Audio AI- Audio AI presents both benefits and risks. - Hackers can exploit audio AI to replicate voices for malicious purposes. - The future of voice technology and AI will have far-reaching implications. 2. Potential Impact on Creators- Authors could bypass traditional publishing processes by using synthetic voices for audiobooks. - Podcasts could be hosted by AI-driven synthetic voices, reducing human involvement. 3. Interview with PT: Audio AI in the Workplace- PT discusses the potential of AI-powered voice interviews and call centers. - Call centers could be fully automated, saving businesses time and money. - AI can analyze tone and sentiment, enhancing the customer experience. 4. CNN's John Sutter on Audio AI- John Sutter predicts that audio AI will replace call centers. - AI-powered conversations have the potential to provide better service. Key takeaways: - Audio AI can be used for both positive and negative purposes. - Authors and podcasters may no longer require human voices for their content. - AI has the potential to revolutionize call centers and customer service. Resources mentioned: - ElevenLabs ---

Ross Simmonds is a father of 3 kids. He is a marketing mastermind in the areas of SaaS and all things digital creation. He hails from Nova Scotia.  Where to Find Ross https://rosssimmonds.com/ https://twitter.com/thecoolestcool/ https://www.linkedin.com/in/rosssimmonds/ https://open.spotify.com/show/3xtAETor7wKlNEVrH8OPAF?si=1a4bc39873a74481

In this episode, Ross takes us through his journey of his last 48 hours in New York. He talks about the importance of leveraging AI in marketing and content marketing and how the experience has helped him to learn and grow. He also talks about taking time for solo activities and the opportunity to connect with industry peers and executives from SaaS companies. Detailed Breakdown When it comes to life and business, optimizing the time you have is an invaluable skill. Ross Simmonds, the founder of Foundation Marketing, understands the power of this skill. Recently, he returned to Nova Scotia, Canada after spending 48 hours in New York. During this time, he was able to make the most of his time and leverage it for incredible results. Ross believes that marketers and content marketers need to be thinking about AI as an opportunity to improve their businesses. He believes that AI can help accelerate the rate at which marketers are doing their work. Ross also believes in the importance of tapping into his own creative energy and finding solo time. He creates space for himself to enjoy a game or go exploring. During his 48 hours in New York, Ross was able to find this time, while still making sure he made the most of his opportunities. He started his time in New York by attending a restaurant where some of the speakers who were going to be speaking at the event the next night. This gave him the creative fuel he needed to get excited about the opportunity. He then went back to his hotel, got ready, and was ready to rock and roll. Ross gave his talk at about 4 and spoke directly after Rand Fishkin, a great friend, peer, and colleague. He then went into the happy hour, where he met some more people and was invited to a dinner with a handful of different execs from SaaS companies. After returning to his hotel, Ross woke up the next morning and went back to the event, where he connected with many people and shared his insights about the potential of AI. Ross' 48 hours in New York demonstrates the power of leveraging your time and optimizing it for both results and recharging your own creativity. By taking time to tap into his own creative energy, he was able to make the most of the opportunity. His mission of sharing insights about AI was a success, and he was able to make some great connections. By understanding the power of optimizing his time, Ross was able to both get recharged and energized, and leave a lasting impact in New York. • Leveraging AI in Marketing and Content Marketing: - AI can be used to accelerate the rate of work. - Need to think about AI as an opportunity across the full spectrum of the business. • Solo Time for Recharging and Refreshing: - Enjoys having solo time to take it all in. • Connecting with Industry Peers: - Saw speakers who were going to the event the next night. - Spoke directly after Rand Fishkin. - Went to a dinner with execs from SaaS companies. ---

The $950M Loom Acquisition Episode In this episode, Ross Simmonds dives into the incredible success story of Loom. He shares 3 simple ideas that he has taken away from Loom as a marketer, and talks about their ability to adjust their value prop to match customer needs. He also provides his insights into the importance of focusing on niche companies in regards to investing goals. More In-Depth Breakdown: Loom has captured the attention of the internet as one of the most successful start-ups of the past 8 years, culminating in a $975,000,000 acquisition. This video recording tool allows people to share videos, screens, and other visuals with colleagues, friends, and communities. But how did a single startup achieve such an impressive level of success? In this podcast Ross explores the 3 simple ideas behind Loom's incredible journey. Main Takeaways: • Loom created a candle that smells like free time.  • Loom was very agile with their messaging over the years. • Loom consistently was willing and has shown consistency in their willingness to be able to adjust their value prop.  • It is important to focus on niche companies in regards to investing goals. Key Resources: • Loom: https://www.loom.com/ • Atlassian: https://www.atlassian.com/ Timestamps: • Loom's Candle: 4:05  • Agility in Messaging: 6:00  • Adjusting the Value Prop: 7:45  • Investing Goals: 11:00 ---

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/ Welcome back to another episode of Distribution First, In this episode, we have a special guest, Ross Simmonds, joining us to discuss the art of content distribution. Ross is THE GOAT in repurposing and distributing content, and he shares valuable insights on how to maximize the impact of your content through strategic distribution. Ross also sheds light on the role of AI in content creation and distribution, and why it's crucial to have a knowledgeable and focused social media team. Plus, he shares practical tips on leveraging platforms like Reddit, the power of reactive storytelling, and the skills writers need to stay competitive.In this episode, you'll learn:The Role of AI in Content Creation and DistributionDistribution Strategies for Legacy BrandsThe Future of Content DistributionCHAPTERS[00:01:45] The shift in the marketplace[00:08:00] Why you need to diversify your skills[00:09:58] Why AI can't solve everything[00:15:31] Fear and self-doubt prevent content distribution[00:19:09] What's worth sharing and what's not[00:21:28] Is blogging still worth it?[00:28:00] Questions & answers***CONNECT

In a world where content is king, strategic distribution is key to making your message heard. Join us as we explore the power of content marketing and the techniques you need to maximize your reach and engagement.LinkedIn: Ross SimmondsWebsite: Foundation MarketingPodcast: Create Like the GreatsHire our agency: https://www.cavesocial.comTake our course on growing a service business: https://www.hyclass.co/six-figure-sales-pageJoin our newsletter: https://www.hyclass.co/think-forward

Join me, Ross Simmonds, as I speak as a guest on the Pipeline podcast with host, Dave Gerhardt. "You have to invest in what works and ask yourself 'how does this link back to our overarching goal?'...and what you'll notice is that one aspect of your niche serves your audience better than the others." On this episode, I share how to build your content distribution engine in a way that helps your content marketing strategy thrive for the long term. Avoid the tendency to underestimate the opportunities that exist after you hit publish on your content. Tweets can become blog posts. Blog posts can become podcasts. Podcasts can become videos. Videos can become webinars. Over the last few years, I've distributed blog posts, videos, podcasts, slides, infographics & more for my own brand & for clients to reach millions of people. The content I've touched has made the front page of Reddit 7x, combine for more than 1M visitors via social & referral traffic, more than 1.2M views on Slideshare, over 500,000 impressions on Twitter & 40,000 views a month on LinkedIn. > This doesn't include any of the results that came from paid > This doesn't consider the ROI from using remarketing > This didn't come from begging for shares > This didn't come from a lucky break It came from having a deep understanding of how to spread stories across multiple channels without coming off as a spammer or someone STARVING for more diverse traffic. This isn't some special skill or talent... It's something I've trained people how to do at my agency. And it's something that they've gone ahead and trained our clients how to do internally. We actually made a playbook on Distribution. It can be found here: https://training.foundationinc.co/dream —-- Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads. Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing. Follow Ross on YouTube Instagram Twitter Connect on LinkedIn

Join me, Ross Simmonds, as I spoke as a guest on The Marketing Millennials podcast. "The truth is that you can create a great piece of content but if it doesn't get in front of the right people, then it's for nothing." One piece of content can change your life and even your business. And on this episode I share my story, and how it got me into the marketing field. From the movie Boomerang, to studying Marketing at University, the Jetman game on Facebook, and even the beginning of RossSimmonds.com, I share my experience and insight into the power of creating a piece of content and using distribution to keep the momentum. Create now. Thrive later. —-- Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads. Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing. Follow Ross on YouTube Instagram Twitter Connect on LinkedIn

In this episode series the crew is taking on a new challenge. We cover topics that range from challenge updates for week 4, ups & downs we experienced, results and much more. We wrap the episode up with quotes from Ross Simmonds & Esther Hicks. Big thanks to the Producer: Gabe Rivera, beat by TeiMoney & Executive Producer Jimmylee Velez. Check out the Bl3ssed lifestyle brand: Website: http://www.bl3ssed.com Instagram: https://www.instagram.com/bl3ssedlife/

Is your content marketing not performing as it should? Have you created masterpieces of videos...even done all the research on it being a highly-searched topic and still gotten little traffic? Maybe you haven't distributed enough! "Create once, distribute forever". Hear Ross Simmonds share his technique and mindset on getting your content in front of the right people to get the traction and impact your content deserves! Find out more about Ross Simmonds: https://www.linkedin.com/in/rosssimmonds/ https://twitter.com/TheCoolestCoolPersonal brand - https://rosssimmonds.com/Business - https://foundationinc.co/ To learn more about Steven Burkhart and @burkhartcreativeagency Instagram: https://www.instagram.com/burkhartcreativeagency/Twitter: https://twitter.com/_stevenburkhartLinkedIn: https://www.linkedin.com/in/stevenburkhart/Or Schedule a Call and lets Chat: https://www.burkhartcreativeagency.com/ We create content that builds your brand so it gets noticed and connect deeply with your ideal marketing through creative visual storytelling.

How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he's ready to share the secret sauce.Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create & distribute content that shapes culture.Join Daniel and Ross for this AirMeet virtual event.Follow Ross:LinkedIn: linkedin.com/in/rosssimmondsTwitter: https://twitter.com/TheCoolestCoolKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro02:19 The 4 Categories Of Great Content07:10 How To Avoid Mediocrity11:19 The Benefit Of One Channel Greatness14:30 The Role Of A Distribution Marketer20:29 How To Understand Where Your Audience Is Hanging Out25:25 The SEO Video Play33:04 How To Grow As A Marketer38:13 Intentional Content42:20 Always Add Value

Have you ever wondered how MasterClass disrupted the EdTech industry? In this episode, Ross Simmonds unpacks the MasterClass success story and how they went from being just an idea into having the BIGGEST names on board. Learn about:  The highly effective content marketing strategies that MasterClass applied to attain a valuation of over $2 billion. Ross also covers a unique marketing strategy that you can leverage to stay two steps ahead of your competition. Timestamps: Understanding SERPs (Search Engine Results Page) - (8:00) Injecting Video in SEO Driven Content - (13:55) Tips for Balancing Inbound and Outbound Marketing (31:47) How to Capture Attention and Use It to Sell - (44:39) Leveraging Reactive Storytelling - (46:05) Important links and mentions: Foundation Content Marketing Playbook How to Write for the Web Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads. Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing. Follow Ross on YouTube Instagram Twitter Connect on LinkedIn

In this episode of The Kula Ring, Jeff and Carman chat with Ross Simmonds, Digital Marketer, Speaker, and Entrepreneur who specializes in B2B. They discuss B2B topics including the heartbeat of SEO, the viability of Facebook for B2B, and the threat of Amazon. They also talk about how providing value is key to engaging your B2B prospects online, no matter what the platform.

77% of searches on Mobile result in 0 clicks. Marketers, does this frighten or inspire you? Kipp and Kieran discuss what this means for the future of marketing with Ross Simmonds. Plus: The importance of intellectual property long-term (and how it affects the livelihood of your business) and how to tell a great story about your brand. Who is Ross Simmonds? Ross Simmonds is the founder & CEO of Foundation, a global marketing agency that provides services to organizations all over the world ranging from some of the fastest-growing startups to global brands. Ross sits on the board of directors for Volta Labs, Phoenix House, and Boys & Girls Club of Preston. Ross is also a well sought public speaker, an angel investor, and the author of multiple books. Plus, check out Ross Simmonds' DREAM playbook on how to effectively distribute your content) https://training.foundationinc.co/dream  Thank you for tuning into Marketing Against The Grain!  Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.  We really appreciate your support. Links: Ross Simmonds, https://twitter.com/thecoolestcool  Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.