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Send us a textDr. Ilke Demir, Ph.D ( https://ilkedemir.weebly.com/ ) works at the intersection of computer vision and machine learning and her research focuses on generative models for digitizing the real world, deep fake detection and generation techniques, analysis and synthesis approaches in geospatial machine learning, and computational geometry for synthesis and fabrication ( https://scholar.google.com/citations?user=6837MdMAAAAJ&hl=en ).Most recently Dr. Demir served as a Senior Staff Research Scientist at Intel Corporation, leading Intel's Trusted Media team.  She established the research foundations of the world's largest volumetric capture studio at Intel, bridging the gap between the creative process and AI approaches.Prior to joining Intel, Dr. Demir had startup experience at DeepScale, working on perception for autonomous vehicles (with a successful acquisition by Tesla), and she was also a visiting scholar at UCLA.Dr. Demir earned her Ph.D. and M.S. in Computer Science from Purdue University advised by Prof. Daniel Aliaga, and her B.S. in Computer Engineering from Middle East Technical University in Ankara, Türkiye with a minor in Electrical Engineering. Afterwards, Dr. Demir joined Facebook as a Postdoctoral Research Scientist working with Prof. Ramesh Raskar from MIT, where their team developed the breakthrough innovation on generative street addresses. Her research further included deep learning approaches for human behavior understanding in next generation virtual reality headsets, geospatial machine learning for map creation, and 3D reconstruction at scale.At the intersection of art and science, Dr. Demir also contributed to several animated feature and VR/AR short films in Pixar Animation Studios and Intel Studios, respectively.In addition to her publications in top-tier venues, Dr. Demir has organized workshops, competitions, and courses in deep learning, computer vision, and graphics such as DeepGlobe, SkelNetOn, WiCV, SUMO, DLGC, EarthVision, and OpenEDS, to name a few. Dr. Demir received numerous awards and honors such as Jack Dangermond Award, Bilsland Dissertation Fellowship, and IEEE Industry Distinguished Lecturer, in addition to her best paper/poster/reviewer awards. Her scientific articles received significant attention from researchers and media outlets around the world, such as The Independent, VentureBeat, MIT Tech Review, and Liberation. She has been invited to present over 120 talks and panels worldwide, on the wide range of topics that her work spans. Dr. Demir has been actively involved in women in science organisms, always being an advocate for women and underrepresented minorities. #IlkeDemir #ComputerVision #MachineLearning #DeepFakes #ComputerScience #ComputerEngineering #Intel #Meta #Facebook #3DVision #ComputationalGeometry #GenerativeModels #RemoteSensing #DeepLearning #PixarAnimationStudios #Purdue #MiddleEastTechnicalUniversity #Türkiye #GazeTracking #SyntheticFaceDetection #PatternRecognition #MyBodyMyChoice #ProgressPotentialAndPossibilities #IraPastor #Podcast #Podcaster #ViralPodcast #STEM #Innovation #Technology #Science #ResearchSupport the show

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!Devin: What is your superpower?Kendall: Ability to talk to people and convince them to do things.The passage of the JOBS Act in 2012 opened new doors for entrepreneurs, enabling them to raise funds from the general public through regulation crowdfunding. This shift has been nothing short of a game changer for small businesses that previously struggled to access capital. Securities attorney and entrepreneur Kendall Almerico has been at the forefront of this movement, helping companies navigate the regulatory landscape and successfully raise funds.Kendall first recognized the potential of crowdfunding during the 2008 financial crisis when he stumbled upon Kickstarter and saw the Pebble Watch raise $10 million without offering investors equity. This moment sparked a realization. “If they ever pass a law that allows you to raise money online by selling securities, I am going to pivot my entire practice and do nothing but this,” he recalled. That law came in the form of the JOBS Act, and Kendall made good on his promise.Since then, Kendall has worked with businesses of all sizes to leverage regulation crowdfunding. The beauty of this approach, he explains, is that it democratizes investment opportunities. “The average Joe could invest $50, $100, or $200. And I just knew it would be a game changer for small business,” he said.While major crowdfunding success stories make headlines, Kendall emphasizes that regulation crowdfunding is most impactful for small businesses looking to raise modest sums—often between $50,000 and $100,000. Many of these companies would struggle to secure a bank loan or venture capital investment, but through crowdfunding, they can tap into their existing customer base and community support. “When you pass the hat at church and everyone puts in $5 or $10, at the end of the day, there's a lot of money in that hat. This is the same thing,” he explained.One of the most important aspects of running a successful crowdfunding campaign, according to Kendall, is structuring it in a way that is attractive to investors. “You can go out and basically say, ‘I'm going to raise money at a billion-dollar valuation for my brand new company that has no employees and has never sold anything.' You can do that. No one's going to stop you, but no one's going to invest.” Instead, he advises entrepreneurs to take a staged approach—starting with smaller raises, proving their model, and then scaling up to larger fundraising rounds.Kendall's insights reflect the power of regulation crowdfunding to level the playing field for small businesses and everyday investors. By giving communities the opportunity to support the businesses they love, this model is reshaping how capital flows and who gets access to it. As regulation crowdfunding continues to grow, more entrepreneurs are discovering its potential to turn their visions into reality.tl;dr:Kendall shares how the JOBS Act transformed access to capital for small businesses.Crowdfunding enables everyday investors to support businesses, democratizing investment opportunities.Successful campaigns require strong marketing, clear messaging, and reasonable valuations.Kendall's superpower—persuasion—helps entrepreneurs communicate effectively and raise funds.The episode concludes with Kendall sharing insights on navigating crowdfunding regulations and investor relations.How to Develop The Power of Persuasion As a SuperpowerKendall's superpower is persuasion. With a natural ability to connect with people and communicate ideas clearly, he has helped countless entrepreneurs navigate the complexities of regulation crowdfunding.“My superpower is very simple,” Kendall said. “I'm incredibly lucky to have been born with this ability to talk to people and convince them to do things.” This talent, honed through years of experience in television, radio, and trial law, has positioned him as a leading expert in the crowdfunding space. He believes that 90 to 95% of success in regulation crowdfunding comes down to marketing and messaging—skills that rely heavily on persuasive communication.One example of Kendall's persuasive prowess occurred when he helped a cannabis company become the first U.S.-based, plant-touching cannabis business to receive SEC approval for a Regulation A offering. Many doubted the legality of such an offering, but Kendall was confident in the regulatory framework. When the SEC initially questioned an innovative investor perk—a live-streamed cannabis plant named after each investor—Kendall engaged in a strategic dialogue with regulators. Though the perk was ultimately removed, the process exemplified his ability to challenge norms and push boundaries while staying within legal constraints. His communication skills helped the company secure approval and raise funds despite industry skepticism.For those looking to develop persuasion as a personal strength, Kendall's approach offers key insights:Speak in clear, relatable terms. Avoid jargon and complex language when explaining ideas.Listen actively. Effective persuasion starts with understanding your audience's concerns and motivations.Be confident, but flexible. Know when to push forward and when to adjust your approach.Tell compelling stories. Engaging narratives make complex ideas more accessible and memorable.Practice regularly. Persuasion is a skill that improves with experience and continuous learning.By following Kendall's example and advice, you can make persuasion a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileKendall Almerico (he/him):Securities Attorney & EntrepreneurAbout Almerico Law: My lawfirm, Almerico Law, provides securities law services related to equity crowdfunding offerings under Regulation A and Regulation CF. As a consultant outside of my law practice, I also act as the "quarterback" of my clients' offerings, supervising with management over all aspects of video production, marketing, ads, social media, public relations and anything else required to have a successful offering.Website: almerico.comX/Twitter Handle: @kendallalmericoCompany Facebook Page: facebook.com/kendall.almericoOther URL: kendallalmerico.substack.comBiographical Information:Kendall Almerico was named “one of the top crowdfunding and JOBS Act attorneys in the country” by Forbes. Venture Beat named Kendall as the top practicing attorney on their list of the most influential thought leaders on crowdfunding in the world. Inc. magazine named Kendall to its list of “Top 19 Crowdfunding Experts Startups Need to Know.” Onalytica ranked Kendall #1 on its 2016 list of the Top 100 crowdfunding influencers in the world. Huffington Post called Kendall “One of the country's leading experts on equity crowdfunding.” Kendall and his crowdfunding websites have appeared in the New York Times, USA Today, Washington Post, Washington Times, Forbes, Bloomberg, Reuters, the New York Daily News, Business Insider, Christian Science Monitor, Fox Business Network, Yahoo News and hundreds of newspaper, blog, radio and television interviews including CNN, CNBC, CBS, ABC, NBC, FOX, CCTV and Bloomberg TV. Mr. Almerico was a regular crowdfunding columnist for Entrepreneur.com and is a highly sought after international keynote speaker. Mr. Almerico practices law with the law firm of Almerico Law in Florida.X/Twitter Handle: @kendallalmericoPersonal Facebook Profile: facebook.com/kendall.almericoLinkedIn: linkedin.com/in/kendallalmericoSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Pivotal Health, SuperCrowdLA and Crowdfunding Made Simple. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on March 18, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, March 19, 2025, at 1:00 PM Eastern. Devin Thorpe will be leading a session on "How to Build a VC-Style Impact Crowdfunding Portfolio." He'll share expert insights on diversifying investments, identifying high-potential impact ventures, and leveraging crowdfunding for both financial and social returns. Whether you're an experienced investor or just getting started, this is a must-attend! Don't miss it!SuperCrowdLA: we're going to be live in Santa Monica, California, May 1-3. Plan to join us for a major, in-person event focused on scaling impact. Sponsored by Digital Niche Agency, ProActive Real Estate and others. This will be a can't-miss event. Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!  SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. Soon, we'll open a process for nominating speakers. Check back!Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Igniting Community Capital to Build Outdoor Recreation Communities, Crowdfund Better, Thursdays, March 20 & 27, April 3 & 10, 2025, at 1:00 PM ET.Asheville Neighborhood Economics, April 1-2, 2-25.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Gemini borra marcas de agua: controversia legal, novedades de Google y debate sobre derechos de autor Por Félix Riaño @LocutorCo¿Qué pasaría si cualquiera pudiera quitar marcas de agua en un abrir y cerrar de ojos? Ese escenario se vuelve real con la nueva actualización de la inteligencia artificial Gemini 2.0 Flash de Google. Personas en redes sociales descubren que este avance borra marcas de agua y rellena los huecos, lo que implica un debate sobre derechos de autor. Getty Images y otros bancos de imágenes están preocupados. Hay reacciones en foros y expertos advierten que eliminar un sello sin consentimiento del dueño original viola la legislación de propiedad intelectual. Este tema llama la atención de desarrolladores y usuarios curiosos. ¿Será un cambio profundo en la forma de compartir contenido digital? La controversia asoma: ¿eliminación injusta o innovación necesaria en IA? Google presentó la versión experimental de Gemini 2.0 Flash, un modelo capaz de generar y editar imágenes con enorme rapidez. Muchos usuarios se sorprendieron cuando notaron que es posible retirar marcas de agua de forma casi automática. Esto ocurre gracias a la habilidad del modelo para llenar los vacíos que quedan tras la eliminación del sello. Getty Images y otras plataformas de contenido visual señalaron su preocupación, ya que su negocio depende de la venta legítima de licencias. Mientras tanto, foros de tecnología se llenan de tutoriales que muestran el paso a paso para usar esta herramienta. Al contemplar este suceso, es natural preguntarse si estamos frente a un cambio en la forma de manejar contenidos protegidos. El acto de eliminar marcas de agua sin autorización del propietario original no es legal. Distintos despachos jurídicos confirman que se considera un atentado contra los derechos de autor. Mientras Google deja clara la etiqueta “uso experimental” en Gemini 2.0 Flash, muchas personas lo prueban para fines cuestionables. Otras inteligencias artificiales, como Claude 3.7 Sonnet o GPT-4o, se niegan rotundamente a realizar este tipo de acción. Esto plantea una situación complicada: los creadores de contenido digital temen que su trabajo se utilice de manera indebida. Este temor no solo afecta a grandes empresas, también alcanza a artistas independientes que dependen de la venta legítima de sus imágenes. La pregunta es cómo equilibrar la innovación con la protección de la propiedad intelectual. Google indica que esta función de Gemini 2.0 Flash no está lista para usarse en entornos de producción. Aclara que su objetivo es probar los límites de la tecnología y recopilar comentarios de la comunidad. Algunos desarrolladores piden a Google que establezca filtros más estrictos o mensajes de advertencia claros. El debate también se extiende a la educación en línea: muchos instructores creen que es esencial concientizar a los nuevos usuarios sobre las implicaciones éticas. Este avance ilustra que, cuando una herramienta de edición es gratis y muy potente, surgen riesgos para la integridad de la autoría. Varios artistas han exigido medidas de protección más efectivas, mientras que otros aprovechan el potencial creativo de Gemini para generar nuevas ideas o remezclar proyectos personales. Ese contraste ejemplifica la dirección de la industria: más poder en manos de cualquier persona y, a la vez, nuevos desafíos legales y morales que requieren atención inmediata. Según TechCrunch, esta polémica gira en torno a la reciente prueba de Gemini 2.0 Flash, que ofrece la opción de eliminar marcas de agua y regenerar áreas de la imagen con sorprendente precisión. TechRadar describe la capacidad del modelo para responder en tiempo récord, incluso más rápido que otros generadores como DALL-E. VentureBeat destaca la incorporación nativa de la generación de imágenes en la misma arquitectura, lo que agiliza la interacción sin necesidad de conectar varias IA. Algunos usuarios han experimentado en Google AI Studio y publicado ejemplos donde Gemini rellena espacios de forma muy realista, incluidas partes del fondo o letras de cartel. Mientras tanto, 9to5Google comenta que la herramienta se integra con Android Studio para convertir bocetos en código de interfaz. Esta integración podría simplificar procesos creativos y de programación. Todas estas funciones reflejan el alcance variado de Gemini y ofrecen pistas sobre futuras aplicaciones en el ámbito profesional y educativo.  Este avance de Gemini 2.0 Flash abre interrogantes sobre legalidad y creatividad. Es esencial debatir cómo usar estas herramientas con responsabilidad. ¿Qué opinan ustedes? ¡Esperamos sus comentarios! Sigan nuestro pódcast en Spotify, Flash Diario y contribuyan a esta conversación con ideas y perspectivas frescas. Queremos animarlos a comentar en redes sociales y compartir sus experiencias con la eliminación de marcas de agua. Todo punto de vista cuenta en esta discusión.

Gemini personaliza búsquedas: estrena IA personalizada y libera funciones experimentales en su modelo 2.0 Flash Thinking  Por Félix Riaño @LocutorCoGoogle amplía las posibilidades de su asistente de inteligencia artificial con la llegada de Gemini 2.0 Flash Thinking Experimental. Esta versión va a permitir que tus búsquedas obtengan resultados ajustados a tus intereses. La función de personalización está enfocada en restaurantes, viajes y hasta pasatiempos que consultes con frecuencia. El enlace con tu historial es opcional, y vas a poder desconectarlo en el momento que desees. Quienes decidan usarlo van a notar una nueva sección que muestra cómo la IA combina tus datos y referencias web en cada respuesta. ¿Te imaginas un bot que sabe tus gustos y rutinas para facilitar tu vida?4. Punto de giro narrativo (10 palabras)¿Y si el control de datos fuera demasiado arriesgado hoy?  Google presentó la actualización de Gemini con la esperanza de hacer más sencilla la búsqueda de contenidos variados. Quienes visitan la plataforma van a encontrar una nueva opción para activar la personalización, la cual aprovecha la experiencia previa en búsquedas. Por ejemplo, si has buscado recomendaciones de platillos exóticos, Gemini va a sugerir restaurantes cercanos que encajen con tus intereses. Este modelo 2.0 Flash Thinking Experimental funciona de manera escalonada. Primero interpreta tus preguntas, después compara con tu historial reciente y, finalmente, ofrece respuestas. Los usuarios pueden dar un vistazo al proceso y decidir mantener o anular la vinculación con su historial. Así, la experiencia pretende ser más directa y cercana.  Muchas personas se preguntan si tanta personalización podría resultar invasiva. La inquietud proviene de la idea de compartir nuestro registro de búsquedas con una IA que, en teoría, sabrá qué temas visitamos con mayor frecuencia. Hay quienes temen que, al rastrear esas consultas, la inteligencia artificial termine configurando una visión sesgada de la realidad o filtrando datos de manera indebida. La línea entre la utilidad y la invasión de la privacidad es delicada. Google explica que uno puede desactivar esta característica con facilidad y que los datos solo se consultan cuando la IA identifica que va a mejorar la respuesta. El debate está en preguntarse cómo equilibrar comodidad y seguridad mientras usamos estas herramientas virtuales.  La empresa presenta diversos recursos para que el usuario se sienta tranquilo. Si te preocupa que Gemini almacene algo que no quieres compartir, vas a poder revisar la ruta que siguió la IA para llegar a su respuesta. Esto incluye las referencias de tu historial que se usaron en la recomendación. Además, Google anuncia la incorporación de más servicios, como la sincronización con Google Photos y YouTube, y la posibilidad de crear Gems, asistentes personales con instrucciones definidas por cada usuario. Para quienes buscan profundizar en tareas de investigación, la función Deep Research ahora es gratuita para todos. Este cambio va a favorecer a estudiantes y profesionales que necesiten documentación rápida y confiable. Bajo esta perspectiva, la evolución del servicio invita a explorar una conexión más inmediata entre la IA y nuestras actividades diarias.  Algunas fuentes confirman que Gemini también se integra con Calendario, Notas y Tareas para facilitar la creación de recordatorios inteligentes. El modelo 2.0 Flash Thinking Experimental, reseñado en el blog oficial de Google, promete un razonamiento más fluido, apoyándose en múltiples pasos para captar mejor las intenciones de cada pregunta. En The Verge, señalan que las personas interesadas pueden habilitar la personalización (experimental) y así aprovechar sugerencias más precisas, como itinerarios de viaje basados en búsquedas previas o proyectos de estudio relacionados con el historial académico. 9to5Google destaca que la llegada de Deep Research a la versión gratuita de Gemini abre la puerta a que cualquier usuario investigue temas complejos sin gastar dinero adicional. VentureBeat resalta que, gracias a su nuevo enfoque, Gemini gestiona mejor la información personal y mantiene un criterio ordenado para filtrar datos, algo vital en la experiencia de cada día.  Gemini evoluciona con funciones que conectan tus intereses y búsquedas, ofreciendo respuestas más cercanas a tus necesidades. El control permanece en tus manos. Todo depende de si deseas enlazar o no tu historial. Para escuchar más historias y mantenerte informado, visita nuestro pódcast Flash Diario en Spotify: Flash Diario. Gemini de Google personaliza tus búsquedas si enlazas tu historial. Es opcional, rápido y con mejoras en su modelo IA.

Send us a textIn this episode of AI for Kids, we dive into AI for good, digital literacy, and internet safety with Geoff Livingston, founder of Cognitive Path! From how AI is shaping the world to the importance of critical thinking and digital responsibility, this conversation will help kids and parents understand how to navigate the digital world safely.

In this episode of Beyond the Hype, Oliver Cronk is joined by Bradon Rogers from Island, along with Scott Logic colleagues Dean Kerr and Robat Williams, to explore the potential of enterprise browsers. They delve into the advantages of enterprise browsers over standard options like Chrome and Edge, particularly in terms of security and productivity. Bradon describes how enterprise browsers, built on a Chromium foundation, offer a familiar user experience while integrating robust security features and application delivery capabilities. The discussion also covers the challenges of using consumer-grade browsers in corporate environments, the benefits of desktop container technologies, and the potential for enterprise browsers to simplify security and enhance user productivity. Join the panel as they consider whether enterprise browsers will transform the way organisations manage and secure their digital workspaces. Useful links for this episode Emerging Tech: Security — The Future of Enterprise Browsers – Gartner Web browsers: Reimagining remote work needs at the enterprise level – CIO The rise of the enterprise browser and what's next for secure browsing – VentureBeat

In this episode, industry veteran Adam Boyes discusses the complexities of the video games industry, from the challenges of sustaining AAA games to navigating market dynamics and the impact of large-scale layoffs.  He shares insights from his journey founding Vivrato and highlights the importance of innovation and thoughtful leadership. The conversation also covers practical advice for aspiring game developers and industry professionals, emphasizing the need for strategic thinking and resilience.  Hear behind-the-scenes stories, including memorable moments with celebrities like Sammy Sosa and Lawrence Taylor, and gain a deeper understanding of what it takes to thrive in the ever-evolving world of video games. The conversation also covers practical advice for aspiring game developers and industry professionals, emphasizing the need for strategic thinking, resilience, and curated searching.  Bio: As co-CEO of Iron Galaxy Studios, Adam Boyes steered the company's strategic direction, partnerships, and commitment to a people-first culture. Prior, as Sony Interactive Entertainment America's Vice President of Third Party Relations & Developer Technology Group, he cultivated groundbreaking collaborations that propelled PlayStation's revenue to record levels. With leadership roles at Midway Games, Capcom, and his own consulting venture, Beefy Media, Boyes championed open communication, stable growth, and premium gaming experiences in a rapidly evolving industry. His deep passion for the games industry fuels his new journey with Vivrato, where he is focused on inspiring people and forging innovative solutions that transcend traditional boundaries. Show Links: * Adam interview - VentureBeat website * Chicago's Deep Tunnel (the flood story) - Slate website * MLB Slugfest: Loaded - wikipedia * DICE Summit - website * MDEV - website Connect With Links: * Vivrato - website * Vivrato - LinkedIn * Adam Boyes - LinkedIn Game Dev Advice Links:  * YouTube - check out this episode with a guarantee of 100% more video * Patreon - career coaching through the Gain Wisdom membership * Game Dev Advice hotline: (224) 484-7733 * website - show notes, links, stuff * info@gamedevadvice.com - reach out! * Subscribe and go to the website for full show notes with links Learn more about your ad choices. Visit podcastchoices.com/adchoices

Susan Sly is an award-winning AI entrepreneur, author, keynote speaker, and the Founder and CEO of thePause.ai, an AI-driven platform revolutionizing menopause management with personalized, gamified solutions. In November, thePause.ai won first place in the HITLAB x Versalie™ Innovation Challenge. Susan also co-founded RadiusAI, a visual intelligence company specializing in the retail and healthcare sectors. RadiusAI earned the prestigious AI Innovator at The Edge award from VentureBeat in 2022 for its cutting-edge computer vision technology. Susan also hosts two podcasts, Raw and Real Entrepreneurship and The Menopause Health Podcast.

This week our guest is esteemed journalist Dean Takahasi, dean of tech writers, who helps us analyze this year's CES. News topics on our minds were the LA fires, which have personally affected Charlie and Ted, Meta's big announcement on content moderation, free speech, and Jensen Huang's Nvidia keynote, which promised a new AI-capable personal computer on the edge, and their plans to power a robotics revolution worth trillions. Charlie and Ted found CES a bit disappointing, especially the XR area, which was dominated by Xreal. Meta was also there for the first time, promoting Ray Bans and their MR Quest 3 headset. Thank you to our sponsor, Zappar!Don't forget to like, share, and follow for more! Follow us on all socials @ThisWeekInXR!https://linktr.ee/thisweekinxr Hosted on Acast. See acast.com/privacy for more information.

Welcome to another exciting episode of Coffee with a Journalist! Today we're diving into the fast-paced world of AI reporting with our distinguished guest, Emilia David. Emilia is the Senior AI Reporter at Venture Beat, where she's been navigating the complexities and rapid developments in the AI space, especially focusing on enterprise applications. In this episode, recorded live from a bustling coffee shop in New York City, we chat about Emilia's hectic schedule covering AI at major events like the UNGA, tips for staying on top of the latest AI trends, and her strategies for managing an inbox that sees up to 80 new messages a day. Emilia also shares insights into Venture Beat's unique coverage area and how she utilizes AI tools in her own reporting work.

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What is your superpower?Eric: My superpower is really the ability to communicate. I'm a marketing person.Mivium, led by CEO Eric Tsai, is pioneering a new wave in semiconductor technology with gallium nitride (GaN), a material poised to replace silicon in a variety of applications. GaN not only increases efficiency but also reduces energy consumption in devices, a benefit that's especially valuable as AI and data centers grow in demand. “Our process keeps our production output clean, and we don't use toxic materials,” Eric explained. This shift addresses the environmental and health issues plaguing traditional semiconductor production.The company's unique GaN production technique offers substantial benefits, from fast-switching properties to downsized device components. “GaN has a fast-switching property... and it can perform double as fast and better,” Eric said, adding that it's currently being used in chargers, with plans to expand into data centers where it can dramatically cut energy usage. These advantages make Mivium's gallium nitride a significant contender in the drive toward sustainable tech.In a promising move for both the business and potential investors, Mivium is raising capital through a regulated investment crowdfunding campaign on Equifund. This approach allows everyday investors to support groundbreaking tech, which Eric himself champions as a crowdfunding advocate. By sharing Mivium's journey with the public, he aims to democratize early-stage investment opportunities, giving people a chance to invest in future tech with high social and environmental value.As Mivium's crowdfunding progresses, it may inspire tech enthusiasts and impact investors alike to support a cleaner, more efficient semiconductor future.Explore GaN chargers on Amazon.tl;dr:* Eric Tsai's Mivium focuses on gallium nitride (GaN) to replace silicon, improving efficiency and sustainability.* GaN's fast-switching properties make devices smaller, more powerful, and less energy-intensive.* Mivium's unique, clean GaN production process avoids the toxic materials typical in semiconductors.* Nevada's tech-friendly policies support Mivium's plans to establish a new “gallium valley” in Reno.* By crowdfunding, Eric brings everyday investors into Mivium's journey, making early-stage investing accessible.How to Develop Effective Communication As a SuperpowerEric's superpower is his ability to communicate complex ideas in relatable ways. As a seasoned marketing professional, he has mastered the art of translating technical concepts into simple analogies that resonate with diverse audiences, especially in high-tech fields like semiconductors. This skill allows him to bridge gaps in understanding, helping people grasp the value and impact of innovations, even without specialized knowledge.In today's episode, Eric shared how he explains the intricate science behind Mivium's gallium nitride (GaN) technology. Comparing GaN to "flour" for baking, he helps people visualize Mivium's product as a better alternative to silicon. By presenting the science as an everyday item, he enables audiences to connect with Mivium's mission. This analogy makes it easier for potential investors and customers to understand GaN's advantages, such as improved energy efficiency, which contributes to a cleaner, more sustainable tech future.Tips for Developing Effective Communication as a Superpower:* Think from the Other Person's Perspective: Approach communication by considering the audience's interests and needs. Tailor your message so they feel you genuinely care about them and their concerns.* Use Analogies to Simplify Complex Ideas: Find familiar comparisons, like Eric's “flour” analogy, to help people understand technical or abstract concepts.* Tell a Compelling Story: Craft your messaging as a narrative. A good story resonates more and helps audiences remember your message.* Conduct Surveys and Gather Feedback: Regularly survey customers and prospects to ensure your message aligns with their needs and experiences, making necessary adjustments to improve clarity.By following Eric Tsai's example and advice, you can make effective communication a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileEric Tsai (he/him):CEO, Mivium, Inc.About Mivium, Inc.: Mivium develops advanced semiconductor materials to meet the current and future needs of society. We strive to deliver innovative deep-tech solutions by unlocking the true potential of material science.Website: www.mivium.comOther URL: invest.equifund.com/offering/mivium/detailsBiographical Information: Eric Tsai is Co-Founder and CEO of Mivium, where he leads the overall strategic vision and oversees the entire business. Experienced in building global brands while operating global supply chains, he previously pioneered numerous hyper-growth business innovations for multiple startups to Fortune 100 companies. More recently, he served as the Vice President of Marketing & Business Development for Joybird, a direct-to-consumer brand he helped build from $10M to $200M+ and was later acquired by La-Z-Boy Corporation. During his tenure with the company, he amassed $790M in total revenue for the business. Eric's work has been featured by Google, Meta, and Pinterest, as well as in publications such as VentureBeat, Forbes, CMO.com, Entrepreneur, and Internet Retailing.Linkedin: linkedin.com/in/erictsai/Support Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Mivium, Abby and Inner Space. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support to keep us operating:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* SuperCrowd Mastermind Group, twice monthly on the 1st and 3rd Thursdays at noon Eastern. This group is for entrepreneurs and small business owners interested in raising money from the crowd. Attend your first meeting free!* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on November 19, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.* SuperCrowdHour, November 20, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At November's SuperCrowdHour, Devin will explain six common investment types you need to understand before you can invest like a pro. Free to attend.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Community Revitalization, Thursdays, 10:00 AM Eastern.* Crowdfunding Unlocked, WorldTree, Thursday, November 14 at 3:00 ET/Noon PT. Devin Thorpe, Léa Bouhelier-Gautreau and Cathy Key.* Main Street Skowhegan and NC3 Entrepreneur Finance Workshop Series, September 17 - November 19, 2023.* 2025 Earthshot Prize Application window open through November 15, 2024. Apply today!* CfPA Webinar with President-Elect Jenny Kassan sharing her vision for 2025, December 11 at 2:00 PM Eastern.* Asheville Neighborhood Economics, date TBD following impact of Helene.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Note that neither Eric Tsai nor Mivium paid to be a guest on the show. Since recording his episode, Mivium agreed to pay to promote its offering in our newsletter. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Graeme Barlow is CEO of Iversoft. He's co-founded 4 companies, including a digital currency company in the early 2000s that was later acquired by WoWMine in 2006. In 2010, he co-founded RocketOwl Inc, a social gaming company that achieved significant growth on Facebook and was ultimately acquired by Keshet Technologies in 2014. In 2014, he co-founded ProPetSoftware, an industry-leading business management platform for the pet industry. Today ProPet Software remains privately held and is one of the leading solutions serving over 5 million customers. In 2016 he joined Iversoft to help build a world-class software development agency that specializes in mobile and emerging technologies. Since joining the company they have moved from $500k in annual services revenue to generating more than $45 Million in lifetime services revenue. As a serial entrepreneur for two decades, his ventures have spanned multiple industries, employing hundreds of people globally, and garnering multi-seven-figure annual revenues. Graeme is also a seasoned investor and advisor, with a presence in business publications such as Business Insider, Venture Beat, and more. Join Our Community of Canadian Entrepreneurs! Entrepreneurs are the driving force behind Canada's economy, and we're here to support them every step of the way. For exclusive insights, tips, and success stories from Canada's top business leaders, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn, and Twitter. Want to stay ahead with the latest #entrepreneur podcasts, business strategies, and news? Don't miss out—subscribe to our bi-weekly newsletter for updates delivered straight to your inbox! Join thousands of Canadian entrepreneurs who rely on us for the resources they need to succeed.

This week we chat with Andrew Gazdecki!Andrew is a 4x founder with 3x exits, former CRO, and founder of Acquire.com. Gazdecki has been featured in The New York Times, Forbes Wall Street Journal, Inc. Magazine, and Entrepreneur Magazine, as well as prominent industry blogs such as Mashable, TechCrunch and VentureBeat.Follow Us!Andrew Gazdecki: @agazdeckiAcquire.com: @acquiredotcomErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething

Today's guest is Steve Jones, Executive Vice President of Data Driven Business & GenAI at Capgemini. Together with Emerj Senior Editor Matthew DeMello, Steve joins us on today's program to examine the evolving landscape of AI development and the critical need for trust and ethical guardrails in deploying AI systems across enterprises. Drawing on insights from a recent VentureBeat event focused on AI transformation, Steve shares his perspective on the state of AI and the challenges that lie ahead. This episode is sponsored by Capgemini. To learn more about Emerj Media and how to reach the Emerj audience, visit emerj.com/ad1.

Det Ansinn is a serial entrepreneur and angel investor. As the founder and owner of BrickSimple LLC, Det developed a reputation for innovative and groundbreaking work with emerging computing technologies in healthcare, manufacturing, entertainment, and the enterprise. Over the past twenty plus years, Det's technical and business startup leadership has resulted in four successful exits and he remains committed to the startup community. Det is currently the CEO of Neuralert Technologies, a stroke monitoring medical device startup that has begun its clinical trial, and CTO of Vasowatch, an early stage startup with an innovative postpartum hemorrhage risk prediction technology. Beyond his work with startups, Det is the former CTO of Rogue Fitness, the leading manufacturer of strength and conditioning equipment, and now serves in an emeritus role. Det has provided technology business analysis and commentary for Bloomberg Television, BusinessWeek, MIT Technology Review, Talking Points Memo, and MTV. His company's work has also been featured on Engadget, TechCrunch, VentureBeat, ArsTechnica, Geek.com, GigaOM, MTV, NBC news, Reuters, Rolling Stone, and the BBC. Det is also featured in the award-winning documentary "DATUNA: Portrait of America" for his work with the artist David Datuna and Google Glass. Det currently serves on the board of Startup Bucks, a non-profit committed to supporting startups in Bucks County, PA. Det is also a member of the Delaware Crossing Investor Group. Det served on the Business Forward Local Leadership Council and as a member of the Obama White House Business Council. For twelve years, Det served as a local elected official, with several roles, including police commissioner. Det is a product of Drexel University's Electrical Engineering program and currently serves as the Chair of the Dean's Executive Advisory Council for the College of Computing and Informatics. Det was the commencement speaker for the college's class of 2023. Det has an Honorable Discharge from the USAFR. Key Moments [05:58] Founded Bricks Simple after leading a startup. [08:56] Humble beginnings led to bold, impactful decisions. [13:03] Duels Town: Special, accepting, geographically diverse small town. [16:18] Variety keeps me engaged and motivated professionally. [18:12] Private equity harms socioeconomic mobility and startups. [20:37] Active in events, especially around Philadelphia region. Find Det Online https://www.linkedin.com/in/detansinn/ https://bricksimple.com https://neuralert.co If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/@pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

"Nostr is like our lifeboat in the same sense that bitcoin is our lifeboat for money." - Will Casarin My guests today are Will Casarin and Roger Huang. Will is a nostr and Bitcoin developer and the founder of Damus. Roger is journalist having previously written for TechCrunch, VentureBeat, and currently is a contributor for Forbes and author of “Would Mao Hold Bitcoin.”In this episode we explore the world of Nostr, a decentralized social network. We discuss freedom tech, censorship resistance, and the future of online communication in the wake of censorship, bans and arrests around the world including X, Telegram, and more. Learn how Nostr compares to traditional social media and why it's crucial for preserving free speech in the digital age. Support Will's work through Damus and get exclusive benefits with Damus Purple: https://damus.io/purple/Donate to Open Sats nostr fund today which supports nostr development and devs: https://opensats.org/funds/nostr HRF x PubKey — Bitcoin Behind the Great Firewall of China with Roger Huang, this Thursday, September 12, 2024 6:00 PM to 8:00 PM EDT. Free event, register hereFollow Will on nostrFollow Roger on nostr and X. Get a copy of his book Would Mao Hold Bitcoin hereYou can find Trey on nostr and via the pod's social channels. You can also connect with him in the pod's public telegram group or via the contact form on our website.BitBox: Get the open-source Bitbox02 Bitcoin only edition. It's my favorite bitcoin hardware wallet for you to take self-custody of your bitcoin and keep your private keys safe in cold storage. Use promo-code ‘TPB' during checkout at bitbox.swiss/tpb to get 5% off your purchase, including accessories and merch!You, our listener! Thank you to our supporters. To support The Progressive Bitcoiner and access rewards, including our new TPB merch, head to our geyser page: https://geyser.fund/project/tpbpod. You can also now support our work via Patreon.PROMO CODES:Sazmining: Hosted Bitcoin mining made easy, using and 100% renewable energy. Get $50 off the purchase of a miner using the following link: https://app.sazmining.com/purchase?ref=byyhN2mCGXluFold App: Fold is the best way to earn bitcoin back on everything you do. Use the Fold Visa debit card, and purchase gift cards from the Fold Store, to earn bitcoin on everyday purchases. Get 20,000 sats with your first Fold Card purchase using our referral link - https://use.foldapp.com/r/CKVX3C4CLightning Store: Head to https://lightning.store/ and use promo-code ‘TPB' to get 20% off all products.To learn more, visit our websiteFollow the pod on X | Nostr | Bluesky | Instagram | Threads | Facebook | LinkedIn |Join in on the conversation at our Progressive Bitcoiner Community telegram group!The Team: Producer/Editor: @DamienSomerset | Branding/Art: @Daniel | Website: @EvanPrim This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit progressivebitcoiner.substack.com/subscribe

Jeff Shiner is the CEO of 1Password, a leader in human centric security and privacy. Since joining in 2012, Jeff has grown the company from 20 people to a 900-employee global organization with a $6.8 billion valuation. Today, 1Password enables over 100,000 businesses and millions of individuals to navigate the digital world without fear or friction when logging in – and in less time. The company has been recognized on the Forbes Cloud 100 list and Quartz's Best Companies for Remote Workers. Prior to joining 1Password, Jeff held leadership roles at IBM Canada and Rosetta and has a demonstrated history of growing technology companies. Jeff also currently serves on the Board of Directors of GenomOncology, a company that provides the healthcare community with data-driven insights to improve cancer care. Jeff is a noted speaker at events like Web Summit, Collision, and the C100. He also provides regular commentary to top-tier publications like Fast Company, Forbes, ZDNet, and VentureBeat, among others. When he's not busy being a CEO, Jeff enjoys watching the 49ers, spending time on his tractor, and adding to his LEGO collection with his son – he's the proud owner of more than 1,000 pounds of bricks!This episode of From Start-Up to Grown-Up features Jeff Shiner, CEO of 1Password, who offered an unguarded look into his journey scaling a company from 20 people to 1200 employees.This episode is particularly valuable for first-time founders, as Jeff covers how to mitigate the lonely job as a founder by making  smart hires, what you can do to cultivate a strong team through reflective hiring practices, and the activities that can ground you and give perspective.This is such a powerful and practical episode that will bolster all founders and leaders with resolve!  Learn more about 1Password | Websitehttps://www.1Password.comConnect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from AmazonLove the show? Subscribe, Rate, Review, Like, and Share!

In this exciting episode of The Fourth Curtain, hosts Alexander Seropian and Aaron Marroquin dive deep into the world of gaming journalism with none other than Dean Takahashi, the lead writer of GamesBeat at VentureBeat. With over three decades of experience covering tech and gaming, Dean shares his unique insights on the evolving landscape of the gaming industry, the challenges of maintaining journalistic integrity in the age of AI, and the stories that have shaped his career.Timestamped Highlights:[00:00:00] - Introduction and Dean's Perspective on AI in JournalismDean discusses the importance of unique perspectives in journalism, especially in an era where AI-generated content is becoming more prevalent.[00:12:00] - The Art of Juggling Multiple StoriesDean explains how he manages to publish over ten stories a day, offering a peek into the meticulous planning and execution that goes into his work.[00:18:00] - Dean's Early Gaming Experiences and Journalism JourneyA nostalgic look at Dean's introduction to video games, from playing Pong in Las Vegas to his first console, Intellivision, and his journey to becoming a prominent gaming journalist.[00:27:00] - The Ethics of Game Journalism and Insider InformationThe hosts explore the ethical considerations of covering the gaming industry, from handling embargoed information to maintaining neutrality.[00:43:00] - The Future of Gaming: Blockchain, Web3, and BeyondDean shares his thoughts on the future of gaming, including the potential of blockchain and Web3 technologies in revolutionizing the industry.[00:51:00] - Challenges and Hopes for the Gaming Industry's FutureA discussion on the impact of unionization, open platforms, and the importance of accessibility in the gaming industry.Tune in to hear Dean's incredible stories and his predictions for the future of gaming. Whether you're a seasoned industry veteran or a casual gamer, this episode offers valuable insights into the dynamic world of video games.Thank you for listening to our podcast all about videogames and the amazing people who bring them to life!Hosted by Alexander Seropian and Aaron MarroquinFind us at www.thefourthcurtain.comCome join the conversation at https://discord.gg/KWeGE4xHfeVideos available at https://www.youtube.com/@thefourthcurtainFollow us on twitter: @fourthcurtainEdited and mastered at https://noise-floor.comFeaturing the music track Liberation by 505

"The fact that [Bitcoin] is used throughout the world in so many places now, I think speaks to how it resonates, and how useful it is and the need to dilute the power of tyrants wherever they are." - Roger My guest today is Roger Huang. Roger is an author and journalist having previously written for TechCrunch, VentureBeat, and currently is a contributor for Forbes. In this episode we discuss his new book, “Would Mao Hold Bitcoin?: The Past, Present and Future of Bitcoin in Techno-Nationalist China.” We explore China's complex relationship with Bitcoin, from government bans to citizen adoption, how Hong Kong's crypto policies reflect broader tensions, and Bitcoin's potential as a tool for resistance against state control. You can purchase Roger's book today: https://www.amazon.com/Would-Mao-Hold-Bitcoin-Techno-Nationalist/dp/B0D7672L8X For more information, head to Roger's website: https://chinabitcoinbook.com/Follow Roger on X and nostr You can find Trey on nostr, X, and via the pod's social channels. You can also connect with him in the pod's public telegram group or via the contact form on our website.BitBox: Get the open-source Bitbox02 Bitcoin only edition. It's my favorite bitcoin hardware wallet for you to take self-custody of your bitcoin and keep your private keys safe in cold storage. Use promo-code ‘TPB' during checkout at bitbox.swiss/tpb to get 5% off your purchase, including accessories and merch!You, our listener! Thank you to our supporters. To support The Progressive Bitcoiner and access rewards, including our new TPB merch, head to our geyser page: https://geyser.fund/project/tpbpod.PROMO CODES:Sazmining: Hosted Bitcoin mining made easy, using and 100% renewable energy. Get $50 off the purchase of a miner using the following link: https://app.sazmining.com/purchase?ref=byyhN2mCGXluFold App: Fold is the best way to earn bitcoin back on everything you do. Use the Fold Visa debit card, and purchase gift cards from the Fold Store, to earn bitcoin on everyday purchases. Get 20,000 sats with your first Fold Card purchase using our referral link - https://use.foldapp.com/r/CKVX3C4CLightning Store: Head to https://lightning.store/ and use promo-code ‘TPB' to get 20% off all products.To learn more, visit our websiteFollow the pod on X | Nostr | Bluesky | Instagram | Threads | Facebook | LinkedIn |Join in on the conversation at our Progressive Bitcoiner Community telegram group!The Team: Producer/Editor: @DamienSomerset | Branding/Art: @Daniel | Website: @EvanPrim This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit progressivebitcoiner.substack.com/subscribe

AI is the moment, and Michael Nuñez, editorial director at VentureBeat, unravels the tension between journalism and the business of technology in this episode of Politely Pushy.Inspired by the early development of large language models (LLM) and AI, Michael sought a way to break into the space. Enter VentureBeat. Michael's regular conversations with engineers, builders, and doers who know this emerging technology best help him distill a wildly popular and important topic to the masses.Take the evolution of digital design tools, from Adobe to Canva to AI image generators, for example. Michael's editorial edge comes by assessing trending stories about AI and digital design tools through an enterprise lens and gauging those findings for impact among readers. Listen in as Michael and Eric discuss how newsrooms integrate AI and define “newsworthy” in the new age of digital media. To read Michael's latest editorial work, visit www.venturebeat.com/author/michael_nunez/.

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson  ABOUT THE BOOK: You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming. ABOUT THE AUTHOR: Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy and identity firm.  Before founding Heirloom, Rob's roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia.  His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, Intel, Microsoft, and Walmart. Rob was recently on The Marketing Book Podcast (episode 482) to discuss the 6th Edition of Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding which he co-authored with Alina Wheeler. Rob has written about brand strategy and brand naming for leading publications such as Entrepreneur, TechCrunch, Insider, The Guardian, VentureBeat, and Branding Strategy Insider.  And, interesting fact – Rob Meyerson was NOT consulted by Elon Musk for naming advice when renaming Twitter to X! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/brand-naming-rob-meyerson

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman's Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in June of 2011. Danielle has been featured in AdWeek, AdAge, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, iMedia, SXSW, CES and the SMX Search Marketing Expo.

Rick Howard, The CSO, Chief Analyst, and Senior Fellow at N2K Cyber, discusses the current state of “eXtended Detection and Response” (XDR) with CyberWire Hash Table guests Rick Doten, Centene's VP of Security, and Milad Aslaner, Sentinel One's XDR Product Manager. References: Alexandra Aguiar, 2023. Key Trends from the 2023 Hype Cycle for Security Operations [Gartner Hype Cycle Chart]. Noetic Cyber. Daniel Suarez, 2006. Daemon [Book]. Goodreads. Dave Crocker, 2020. Who Invented Email, Email History, How Email Was Invented [Websote]. LivingInternet. Eric Hutchins, Michael Cloppert, Rohan Amin, 2010, Intelligence-Driven Computer Network Defense Informed by Analysis of Adversary Campaigns and Intrusion Kill Chains [Paper] Lockheed Martin Corporation. Jon Ramsey, Mark Ryland, 2022. AWS co-announces release of the Open Cybersecurity Schema Framework (OCSF) project [Press Release]. Amazon Web Services. Nir Zuk, 2018. Palo Alto Networks Ignite USA '18 Keynote [Presentation]. YouTube. Raffael Marty, 2021. A Log Management History Lesson – From syslogd(8) to XDR [Youtube Video]. YouTube. Raffael Marty, 2021. A history lesson on security logging, from syslogd to XDR [Essay]. VentureBeat. Rick Howard, 2020. Daemon [Podcast]. Word Notes. Rick Howard, 2021. XDR: from the Rick the Toolman Series. [Podcast and Essay]. CSO Perspectives, The CyberWire. Rick Howard, 2023. Cybersecurity First Principles: A Reboot of Strategy and Tactics [Book]. Goodreads. Staff, n.d. Open Cybersecurity Schema Framework [Standard]. GitHub. Staff, 2019. What is EDR? Endpoint Detection & Response Defined [Explainer]. CrowdStrike. Staff, 2020. Log Formats – a (Mostly) Complete Guide [Explainer]. Graylog. Stephen Watts, 2023. Common Event Format (CEF): An Introduction [Explainer]. Splunk. Thomas Lintemuth, Peter Firstbrook, Ayelet Heyman, Craig Lawson, Jeremy D'Hoinne, 2023. Market Guide for Extended Detection and Response [Essay]. Gartner. Learn more about your ad choices. Visit megaphone.fm/adchoices

From headsets to room-scale experiences, VR is reshaping the gaming industry. In this episode, Dean Takahashi of VentureBeat talks about how far VR technology has come and where it's headed next.

CitationsTolkien, J. R. R. The Book of Lost Tales, Part I. Ed. Christopher Tolkien. The History of Middle-earth: Vol. 1. George Allen and Unwin, London, 1983.Tolkien, J. R. R. The Book of Lost Tales, Part II. Ed. Christopher Tolkien. The History of Middle-earth: Vol. 2. George Allen and Unwin, London, 1984. Takahashi, Dean. A new generation of J.R.R. Tolkien games is coming | Lee Guinchard exclusive interview. Venture Beat website.  https://venturebeat.com/games/a-new-generation-of-j-r-r-tolkien-games-is-coming-lee-guinchard-exclusive-interview/ (Accessed June 4, 2024)New York Tolkien Conference 2024https://nyctolkienconference.wordpress.com (Accessed June 4, 2024)Tolkien Society- Oxonmoot 2024https://www.tolkiensociety.org/events/oxonmoot-2024/ (Accessed June 4, 2024)

Join The Full Nerd gang as they talk about the latest PC building news. In this episode the gang is going by special guest Dean Takahasi, Lead Writer at GamesBeat by  @VentureBeat , to talk about studio closures, the health of the gaming industry as a whole, and the uncertain fate of the Xbox. And as always we answer your questions live! Subscribe to the new  @thefullnerdpodcast  YouTube channel: https://www.youtube.com/@thefullnerdpodcast Join the PC related discussions and ask us questions on Discord: https://discord.gg/SGPRSy7 Follow the crew on X: @GordonUng @BradChacos @MorphingBall @AdamPMurray ============= Follow PCWorld! Website: http://www.pcworld.com X: https://www.x.com/pcworld =============

David Berkowitz is the founder of the AI Marketers Guild, the FOAF.pro fractional CXO network, and the 4,000-member Serial Marketers community. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally. He lives in New York City right in the shadow of the Empire State Building. 

How does a product marketer end up in the CEO seat? Moving from being an analyst at Forrester to starting at BlueConic as a product marketer and doing many different jobs at the company over the years landed Cory Munchback the CEO seat.Fully backed by the founder, Cory shares her remarkable journey from analyst to CEO, detailing the vital lessons learned and the strategies that have shaped her leadership.Cory's Path to CEOCory started her career at Forrester Research, gaining invaluable insights into marketing leadership and technology strategy. This foundational experience at Forrester was crucial as she transitioned to BlueConic, where she began as the Director of Product Marketing. Reflecting on her diverse roles within the company, Cory notes, "I've always been someone who feels how the system works."Key Takeaways for CEOsEmpathy and Understanding Across Roles: Cory emphasizes the importance of understanding every department's role in achieving the company's objectives. She shares, "I have a deep reverence and admiration for the skills that they bring, because I literally knew I wasn't good enough at them or wasn't passionate about them to do it myself."Replacing the Founder as CEO: Cory highlights the smooth transition from the founder being the CEO to her replacing him as a well-planned succession. "He was fully behind me. This was a thoughtful succession plan...me taking over was something he valued as part of his own legacy," Cory explains, underscoring the significance of support and clear communication during leadership transitions.The Importance of Customer-Centric Leadership: The customer is at the core of Cory's leadership philosophy. Coming from product marketing she knows better than most that you have to stay close to the customer. Don't miss the rapid fire session at the end of the episode where Cory shares her favorite books and podcasts that have influenced her career and leadership style.For an in-depth understanding of Cory Munchbach's strategic approaches and personal influences that have shaped her journey at BlueConic, listen to the full episode.Join us next week on Sales Talk for CEOs for more insights from top executives on driving growth and leadership effectiveness.Chapters00:00 Introduction - Unveiling the critical sales knowledge CEOs need to thrive in modern markets.00:03 Female CEO Spotlight - Kicking off with excitement for female CEOs and the fresh perspectives they bring to the table.01:05 Welcome Cory Munchbach - Introducing Cory Munchbach, CEO of Blueconic, and her unexpected career journey.01:29 Exploring Blueconic - Diving into what Blueconic does, its ideal customer profile, and how their tech drives business forward.02:26 The Importance of Consumer Insights - Discussing the necessity for brands to deeply understand consumer behaviors.02:44 Cory's Path to CEO - A look at Cory's progression within Blueconic and her transition to the CEO role.03:02 From Analyst to CEO - Tracing Cory's professional roots from Forrester Research to her leadership position.05:03 The Lure to Blueconic - Cory shares what drew her to join a fresh, dynamic startup and tackle new challenges.06:07 The Marriage of Sales and Product Marketing - Understanding how product marketing works in unison with sales to achieve success.07:56 Initial Sales Struggles & Strategies - Reflecting on early sales efforts and the push for establishing brand credibility.08:05 Rapid Role Progression - Cory recounts the various roles she adapted on her way to the top.11:14 Cultivating Customer Success - Emphasizing the need for focusing on customer satisfaction to drive sales and business growth.14:15 Journey to CEO - Cory's evolution within Blueconic and the responsibilities she accumulated along the way.17:11 Cory's Role in Sales as CEO - Outlining how the CEO's involvement can significantly impact sales initiatives.About GuestAs the CEO of customer data platform BlueConic, Cory has spent her career on the cutting edge of marketing technology and has years of experience working with Fortune 500 clients from various industries. Before joining the BlueCrew, she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing tech landscape. A sought-after speaker and industry voice, Cory's work has been featured in Financial Times, Forbes, Raconteur, AdExchanger, The Drum, Venture Beat, Wired, AdAge, and Adweek. A life-long Bostonian, Cory has a bachelor's degree in political science from Boston College and spends a considerable amount of her non-work hours on various volunteer and philanthropic initiatives in the greater Boston community. The rest of that time is spent hanging with family and friends; running around with her rescue dog; or – most likely of all – reading.Connect with Cory on LinkedIn:https://www.linkedin.com/in/Corymunchbach/BlueConic LinkedIn:https://www.linkedin.com/company/blueconic/Check out Alice's website: https://aliceheiman.com/Connect with Alice on LinkedIn: https://www.linkedin.com/in/aliceheiman/

The 8bA Podcast brings you the latest and greatest gaming news of the past week.NEWS ITEMSAsmodee. Wargamer reports that the tabletop company was saddled with $958M of debt as part of the Embracer split. The other two divisions did not receive any debt.D&D Beyond. Wizards of the Coast announced changes to the D&D Beyond marketplace - namely that the physical/digital bundles will now be available, while a la carte purchasing has been removed.Game Changer. Kotaku reports that the maze game from Game Changer's recent episode, Deja Vu, is available to play for free on itch.io - the password is GC123.Hasbro. Gamesindustry.biz reports that Hasbro has over $1B invested in video game development - including new IP. Titles include a Dungeons & Dragons game, a Snake Eyes game, “something spooky,” and Exodus, a new sci-fi IP.Square Enix. Game Developer reports that Square-Enix records $140.8M in “content abandonment losses” after making cuts to streamline its development pipeline.Unity. Venturebeat reports that Zynga's former COO Matthew Bromberg has been appointed as CEO, president, and board member.LINKSWebsite: https://8-bitadventures.comPatreon: https://patreon.com/8bitAdventuresMerch: https://8-bitadventures.com/shopJoin the Discord: https://discord.gg/FAPKjjQ“1-UP” is by Professor Shyguy. You can find his work at https://professorshyguy.bandcamp.com Hosted on Acast. See acast.com/privacy for more information.

In a world with lots of content noise, play to the silences. Let your messaging be simple and clear, and even short. In this episode, we're learning from the musician who let there be simplicity and space. Who played his trumpet in a sparse style so that each note was beautiful and carefully chosen. That's Miles Davis.And with our special guest, Ben Lempert, Director of Content & Web at Heap, we're talking about creating simple messaging, capturing different voices, leaving room for spontaneity, and the importance of feeling in your marketing.About our guest, Ben LempertBen Lempert is Director of Content & Web at Heap. He has been there for over 4 years, having joined in August 2019 as Head of Corporate Marketing. During his time in his current role, Ben has built a Thought Leadership Content Hub to curate all of Heap's content and facilitate the stages of the buyer's journey, created the Heap Digital Insights Report, which generated thousands of leads and a 50% increase in content downloads, created the Digital Experience Insights Report series, which generated 6000+ downloads and bylines in Forbes and VentureBeat, developed creative initiatives including the Heap Comic Book and the Heap Explainer video series,  grew SEO traffic from 0 to 29,000+ visitors/month, increased social media followers by 100% over three successive years, and grew PR SOV 25% QoQ for nine successive quarters. He has over 10 years of experience in content strategy, brand, comms, creative, editing, and leadership.What B2B Companies Can Learn From Kind of Blue:Create simple messaging. Distill your message into plain but pointed language directed at your particular audience. Ben says, “What people respond to in Kind of Blue, and I think what people often respond to best in good content, is a simple, clear, open, direct message. I think a lot of companies get very complex in talking about the nuances of their solution and the technical advantages their product offers. I think it's worth it in the content world for most companies to think about what your fundamental message is, whether that's one sentence or one paragraph or four words. What's the thing that people will respond to that explains what you do and why it matters in a unique way? It's very hard to get to. I don't think many companies do it well. It's very easy to come up with something that's too abstract to be meaningful.”Capture different voices. Feature quotes from both your customers and colleagues in your content. Gather info and input from all of them and work it into your content. You don't have to operate all alone on a marketing island. Ben says, “Jazz, like content, is a team activity. I think one of the great things about Kind of Blue is that there's room for lots of individual voices. When we think about representing our company through our content, it's worth recognizing that there are plenty of voices across the company. And they all have different ways of expressing what's important. So it's okay to vary the voice and story you're telling, as long as you have a fundamental story that is simple and clear. What's on top of it involves orchestrating these different voices in a way that hits people in different ways and allows for nuance and complexity to be added to your story.”Leave room for spontaneity. Yes, get your work done. But then leave a little time to experiment and play. Ben says, “We are all extraordinarily busy. But sometimes the best marketing comes from carving out time for free form group thinking. Brainstorming, coming up with ideas that are new and off the wall, having that be a prompt.”Mood and feeling matter. Instead of getting into the nitty gritty technical details, focus on how you make the customer feel. Ben says, “Kind of Blue has that impact on you because of the way it sounds. You're not listening to every single note and you're not listening to Coltrane saying, ‘Oh, he played a flat 13 there. Whoa, that's wild!' It impacted you on a deeper, more emotional level. And we often forget that as content writers, that our audience are not robotic automatons. They're people. And we want to hit their emotions. That's where you reach people.” So ask yourself, “How do I want to make my audience feel?”Quotes*”[Kind of Blue] is one of the very few jazz records that most people who are not jazz fans own and listen to actively. And I think there are lots of reasons for that. And I think that gives us a pretty interesting lens for thinking about how content works, given that lots of content is directed towards people who may not be aware of the intricacies of your technical solutions, but still want to be compelled by what you have to say and want to be interested in it.” - Ben Lempert*”Miles was famous for having a very sparse style, very much interested in playing space. And for him, he was very actively thinking about how to play the silence and the space between notes as much as he was playing the actual notes. So he was super minimalist, would play one or two notes, but they would be absolutely beautiful and absolutely brilliant and took a sort of courage to play those one or two notes that very few musicians have. It's much easier to play a lot of notes and hope you get something right. It's much harder to have that one pithy statement and let it hang there.” - Ben Lempert*”Always strive to create a simple, communicable foundation that ideally everyone in the company can embody. And when the audience receives it, they understand right away. And then you build complexity on top of that.” - Ben LempertTime Stamps[0:55] Meet Ben Lempert, Director of Content & Web at Heap[4:37] Ben Lempert's Journey from Jazz Musician to Director of Content[8:47] The Making of Kind of Blue: A Revolutionary Jazz Album[10:20] Miles Davis' Vision and the Birth of Modal Jazz[23:59] Kind of Blue's Legacy and Impact on Jazz and Beyond[28:24] Exploring the Creative Process and Expectations[29:51] The Power of Minimalism in Music and Marketing[33:44] Improvisation: Jazz Lessons for Conversational and Creative Skills[36:12] Marketing Wisdom from Jazz: Simplicity, Emotion, and Spontaneity[48:38] Heap's Content Strategy: Blending Business Goals with Creative Storytelling[55:12] Embracing Experimentation and Spontaneity in Content CreationLinksListen to Kind of BlueConnect with Ben on LinkedInLearn more about HeapAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition by Alina Wheeler and Rob Meyerson ABOUT THE BOOK: Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It's harder than ever to be the brand of choice―in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes: Over 100 branding subjects, checklists, tools, and diagrams More than 50 all-new case studies that describe goals, processes, strategies, solutions, and results New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing Additional examples of the best/most important branding and design work of the past few years Over 700 illustrations of brand touchpoints More than 400 quotes from branding experts, CEOs, and design gurus Whether you're the project manager for your company's rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. ABOUT THE AUTHOR: Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy and identity firm.  Before founding Heirloom, Rob's roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia.  His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, Intel, Microsoft, and Walmart. An experienced namer, Rob is the author of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. Rob has written about brand strategy and brand naming for leading publications such as Entrepreneur, TechCrunch, Insider, The Guardian, VentureBeat, and Branding Strategy Insider.  And, interesting fact – he's 6 feet 5 inches tall!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/designing-brand-identity-rob-meyerson  

I am thrilled to welcome Olga V. Mack, a renowned contributor to thought leadership on law and tech to the Lawyer on Air podcast. Olga takes us on a captivating journey, sharing her experiences from integrating art, science, and law to her impactful presence on LinkedIn and the evolution of her own podcast, "Notes to My Legal Self." Join us as we delve into her alternative to mentorship, AI innovation, and the power of individual excellence in the legal landscape. If like Olga, you do not like to wait in line, learn how you can be at the forefront of the exciting changes happening in the legal industry today. If you enjoyed this episode and it inspired you in some way, we'd love to hear about it and know your biggest takeaway. Head over to Apple Podcasts to leave a review and we'd love it if you would leave us a message here! In this episode you'll hear: Building your brand as a lawyer and how you can utilize LinkedIn to do that. What it takes to find your niche as a lawyer through thought leadership  Olga's take on ChatGPT and other software for Lawyers Other Olga fun facts  About Olga Olga V. Mack is an accomplished entrepreneur, executive, and attorney dedicated to harnessing transformative technologies for positive change. Serving as a Lecturer at Berkeley Law, Fellow at CodeX, The Stanford Center for Legal Informatics, and a Generative AI Editor at law.MIT Computational Law Report, Olga is a strong advocate for the integration of innovative technologies that enhance functionality and accessibility across various domains. With a proven track record as an award-winning general counsel, operations specialist, and tech startup advisor, Olga encourages the adoption of cutting-edge technologies to drive progress and efficiency.  As a seasoned TEDx presenter, Olga leverages her unique blend of expertise in technology and business to inspire and educate audiences. Recognized as a top speaker and thought leader, she shares her insights through various platforms, including Forbes, Bloomberg Law, law.MIT Computational Law Report, Newsweek, Venture Beat, Above the Law, ACC Docket, and many other popular and industry publications. Olga's work revolves around exploring the transformative potential of emerging technologies across industries. Her accomplishments include being honored with prestigious awards such as Silicon Valley Women of Influence, ABA Women in Legal Tech, Make Your Mark, Corporate Counsel of the Year, and Women Leaders in Technology Law.  Join Olga in her mission to embrace technology for positive change and explore its impact on society, business, and innovation.  Connect with Olga LinkedIn: https://www.linkedin.com/in/olgamack/ Links Notes to my Legal Self: https://podcasts.apple.com/us/podcast/notes-to-my-legal-self/id1531421449  ACC: https://docket.acc.com/author/olga-v-mack Connect with Catherine  Linked In https://www.linkedin.com/in/oconnellcatherine/ Instagram: https://www.instagram.com/lawyeronair YouTube: https://youtube.com/@lawyeronair 

Emilie Gerber is the founder and CEO of Six Eastern, a top PR agency that's worked with over 100 tech companies, from stealth startups to publicly traded companies. Before starting her own firm, she worked at Uber, where she led PR for the business development team and B2B programs. Prior to that, she worked at Box on product communications, with a focus on product launches and partnership announcements. In our conversation, we discuss:• Why, and when, getting press is worth your time• Common misconceptions about the impact press can have• The second-order effects of press• Which areas each publication (TechCrunch, Axios, The Verge, etc.) cares most about• How to craft your pitch• How to find and reach reporters• How pitching press is different from pitching customers• The effectiveness of direct communication through social media versus traditional press—Brought to you by:• Sprig—Build a product people love• Eppo—Run reliable, impactful experiments• Vanta—Automate compliance. Simplify security.—Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today's transcript will be live by 8 a.m. PT.—Where to find Emilie Gerber:• Substack: http://onbackgroundintel.substack.com• LinkedIn: https://www.linkedin.com/in/emilie-gerber-59612230/• Website: https://sixeastern.com/• Email: hello@sixeastern.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Emilie's background(04:56) The value of press and second-order effects(13:00) When press is not worth your time(17:01) Different publications and their suitability(25:36) Avoiding negative stories(27:23) Finding aligned podcasts and awards(31:12) Advice for reaching out to reporters(37:23) Controversial pitches(41:16) Avoiding category creation(43:26) Examples of pitches that have worked well(53:32) Pitching to Lenny(55:46) Effective pitching strategies(57:45) Improving pitch announcements(01:03:01) Press releases(01:07:06) Crafting a compelling story(01:09:43) Traditional press vs. newsletters, podcasts, and social media(01:15:50) Building a social media presence(01:17:51) How to get a Morning Brew feature(01:19:32) Advice on choosing a PR agency(01:22:25) Timing and budget for PR(01:25:39) Lightning round—Referenced:• Perplexity: https://www.perplexity.ai/• Who is Lenny Rachitsky? And what does he know that you don't about making millions writing online?: https://www.fastcompany.com/90940453/lenny-rachitsky-newsletter-podcast-job-board-substack• 42-year-old brings in an average of $41,000 a month from his podcast and works on it just 5 hours a week: https://www.cnbc.com/2024/01/11/lenny-rachitsky-podcast-brings-in-more-than-500k-a-year-heres-how.html• How This Newsletter Writer Got More Than 300,000 Subscribers, and Now Makes “Significantly More” Than He Did at His Day Job: https://www.entrepreneur.com/starting-a-business/how-this-newsletter-writer-got-more-than-300000/447172• Business Insider: https://www.businessinsider.com/• Contraline: https://www.contraline.com/• Forbes: https://www.forbes.com/• TechCrunch: https://techcrunch.com/• Axios: https://www.axios.com/• Fortune: https://fortune.com/• Term Sheet: https://fortune.com/tag/term-sheet/• The Verge: https://www.theverge.com/• Wall Street Journal: https://www.wsj.com/• New York Times: https://www.nytimes.com/• Found podcast: https://techcrunch.com/tag/found/• Equity podcast: https://techcrunch.com/tag/equity-podcast/• VentureBeat: https://venturebeat.com/• Fast Company: https://www.fastcompany.com/• Clockwise: https://www.getclockwise.com• Shopify deleted 322,000 hours of meetings. Should the rest of us be jealous?: https://www.npr.org/2023/02/15/1156804295/shopify-delete-meetings-zoom-virtual-productivity• Shopify canceled all recurring meetings. Should you too?: https://www.getclockwise.com/blog/shopify-cancels-meetings• Shopify's new meeting cost calculator is well intentioned—but it's not addressing the issue: https://www.fastcompany.com/90930137/shopifys-new-meeting-cost-calculator-is-well-intentioned-but-its-not-addressing-the-issue• Matt Martin on LinkedIn: https://www.linkedin.com/in/voxmatt/• Ramp: https://ramp.com/welcome• Corporate card start-up Ramp targets Bill.com with free payments software: https://www.cnbc.com/2021/10/26/corporate-cards-ramp-targets-billcom-with-free-payments-software.html• Bill: https://www.bill.com/• Velocity over everything: How Ramp became the fastest-growing SaaS startup of all time | Geoff Charles (VP of Product): https://www.lennyspodcast.com/velocity-over-everything-how-ramp-became-the-fastest-growing-saas-startup-of-all-time-geoff-charl/• Column Tax: https://www.columntax.com/• Propel: https://www.joinpropel.com/• Gamma: https://gamma.app/• Gamma brings in $7M to bring the slide deck into the 21st century: https://techcrunch.com/2021/10/28/gamma-brings-in-7m-to-bring-the-slide-deck-into-the-21st-century/• NewBank: https://www.newbankusa.com/• Backed by a16z, Relay races to market with Zapier in its crosshairs: https://techcrunch.com/2023/10/11/relay-a16z-zapier-google/• Zapier: https://zapier.com/• Rajiv Ayyangar's thread on X about tag lines: https://twitter.com/rajivayyangar/status/1758179077629100482• Entropy: https://entropytechnologydesign.com/• Money 20/20: https://www.money2020.com/• Jim Bankoff on LinkedIn: https://www.linkedin.com/in/jimbankoff/• Ramping Up: https://www.notboring.co/p/ramping-up• Aaron Levie on LinkedIn: https://www.linkedin.com/in/boxaaron/• Aaron Levie on X: https://twitter.com/levie• Duolingo on TikTok: https://www.tiktok.com/@duolingo• Morning Brew: https://www.morningbrew.com/• Tech Brew: https://www.emergingtechbrew.com/• HR Brew: https://www.hr-brew.com/• Mark Zuckerberg on Morning Brew Daily: https://www.youtube.com/watch?v=xQqsvRHjas4&t=1309s• How to Change Your Mind: What the New Science of Psychedelics Teaches Us About Consciousness, Dying, Addiction, Depression, and Transcendence: https://www.amazon.com/Change-Your-Mind-Consciousness-Transcendence/dp/1594204225• The Walking Dead on Netflix: https://www.netflix.com/title/70177057• Yellowjackets on Paramount+: https://www.paramountplus.com/shows/yellowjackets/• The Last of Us on HBO: https://www.hbo.com/the-last-of-us• Apple Vision Pro: https://www.apple.com/apple-vision-pro• TNB Tech Minute: Startup Perplexity Challenges Google With AI Search: https://www.wsj.com/podcasts/tech-news-briefing/tnb-tech-minute-startup-perplexity-challenges-google-with-ai-search/984362d5-a8f0-48b4-8b55-ad7e570a74d2—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Are Seed Oils Silent Saboteurs for You & Your Pup? Joining Lisa to talk about this is Jaron Lukas, author of The Canine Cocomega Effect: A Breakthrough to Healing Your Dog's Gut with Superfats.Jaron Lukas is a force to be reckoned with in the pet nutrition industry. As the CEO and founder of Yumwoof Natural Pet Food, Jaron has revolutionized the way we think about dog food and is a leading industry expert on clean label formulation. He has a strong background in technology, data analytics, nutrition and e-commerce. Before founding Yumwoof, he was the founder and CEO of Coinsetter, a fintech startup he ran in New York City which gained widespread media attention and was eventually sold in 2016. His focus on innovation has resulted in regular public media appearances on CNBC, The Wall Street Journal, Bloomberg, Financial Times, Reuters, Fox Business, Entrepreneur, CBS, Fortune, New York Post, VentureBeat and other esteemed publications. Recently he has led the pet food industry in adopting plastic-free biodegradable packaging, promoting an alternative method which eliminates microplastics in the food and reduces landfill waste. Jaron Lukas currently resides in Austin, TX with his wife Ana and their dog Sherlock. Keep up-to-date on Jaron's latest news and insights by following him on social media at @jaronlukas and subscribing to his newsletter at jaronlukas.com.BOOK DESCRIPTION: Are you concerned about your dog's persistent itching, scratching, digestive issues or allergies? These can be warning signs of inflammation linked to your dog's microbiome, which may be causing serious chronic health conditions. But there's good news—the solution to helping your dog may lie in their nutrition.In his groundbreaking book, The Canine Cocomega Effect, Jaron Lukas reveals a new breakthrough gained from over 100 clinical research studies supporting a method of combining coconut oil and omega-3s, which together produce a synergy modulating their anti-inflammatory effects. This innovative approach can reduce your dog's inflammation, improve their gut health and promote a longer lifespan.Lukas also reveals a new reason why feeding your dog dry kibble can cause inflammation and provides an alternative path to reverse the damage. If you've tried fresh or raw diets for your dog but haven't seen an improvement in their inflammatory symptoms, this book offers a new perspective on why this might be the case, and it provides an alternative path to help improve your dog's health.But The Canine Cocomega Effect isn't just about dogs—it's about your health too. The trailblazing research in this book also reveals evidence for how boosting your dog's nutrition with the Cocomega effect may modulate your own microbiome, potentially alleviating autoimmune and gut health issues in humans.If you're ready to improve your dog's gut health, this book covers everything you need to know about your dog's microbiome so you can gain your own understanding of what's happening on a biological level, including the nutrition science behind the Cocomega effect. Drawing on years of in-depth data analytics and his hands-on experience as the CEO of Yumwoof Natural Pet Food, Lukas offers insights behind one of the most important advances in modern canine nutrition. This book is set to have a positive impact on your dog's long term health.

Susan Sly has been voted as one of the top female entrepreneurs in Artificial Intelligence in 2023. She is the CEO and founder of ThePause.AI, former Co-CEO and Co-Founder of RadiusAI, a tech investor, and podcast host of the highly acclaimed show - Raw and Real Entrepreneurship. She has appeared on CNN, CNBC, Fox, Lifetime Television, The CBN, The Morning Show in Australia and has been quoted in MarketWatch, Yahoo Finance, Forbes, and more. She is a graduate of MIT Sloan. As a highly acclaimed keynote speaker, Susan has spoken for MIT, NVIDIA, HPE, Intel, Lenovo, and shared the stage with Tony Robbins, Jack Canfield, Robert Kiosaki, and more. Susan has served as a distinguished guest speaker at prominent events such as the National Restaurant Association, MIT Sloan, Executive Next Practices Institute, Forbes Roundtable, Corenet Global, The Big Data and AI Summit, HPE Discover, The Edge AI Summit, and various others. In 2022, Susan was honored to receive the Rosalind Franklin Society Award in Science and a nomination for the Rising Star in AI from Venture Beat. Susan has completed the Boston Marathon 6X and placed Top 10 in the Pro Division of the Ironman Triathlon in Malaysia. Susan is passionate about philanthropy and has dedicated a significant amount of time and money working to liberate girls from trafficking and invest in education to support women and girls who have survived trauma and abuse both domestically and overseas. Susan is the mother of four children and resides with her husband in Scottsdale, Arizona. Find out more about Susan at www.susansly.com. ______________________________________________________________________ Check out my FREE Live webinar, the 3 MUST HAVE Secrets to Communicating with Narcissists RIGHT HERE Learn more about the SLAY Your Negotiation with Narcissists program right here:  www.rebeccazung.com/slay ______________________________________________________________________ For more information on REBECCA ZUNG, ESQ. visit her website www.rebeccazung.com and follow her on Instagram: @rebeccazung and YouTube!  GRAB YOUR FREE CRUSH MY NEGOTIATION PREP WORKSHEET RIGHT HERE!  SUBSCRIBE TO MY YOUTUBE CHANNEL RIGHT HERE. THIS WEEK'S SPONSOR INFORMATION:   ❤️ AirDoctor : Go to airdoctorpro.com and use promo code YOURBESTLIFE to receive upto 39% off or upto $300 off! ❤️ Shopify : Sign up for a $1/month trial period at shopify.com/bestlife ❤️ BetterHelp: Visit BetterHelp.com/negotiate today to get 10% off your first month Learn more about your ad choices. Visit megaphone.fm/adchoices

DETAILS | Part 2 of our uplifting, insightful conversation with Noelle Russell (LinkedIn's Top AI Voice, Microsoft's 2X MVP in AI, Accenture's Global AI Solutions Lead, and AI Leadership Institute founder) focuses on enhancing AI literacy and the power of community in exploring AI's potential. Our discussion addresses common fears and misconceptions about AI while showcasing the potential for positive impact through responsible AI development and the importance of diverse perspectives in mitigating biases noting that AI bias is human bias personified. Further, why successful AI projects must begin with values and why a symphony of diverse talent for AI teams is essential. Lastly, how to empower future generations with AI,  how to talk to our kids about AI, and where to find the best FREE AI training! This episode is packed with valuable lessons on navigating the AI-driven future of work, making it essential listening for forward-thinking leaders and professionals eager to harness AI's potential to transform their organizations and work. GUEST | Noelle Russell, a renowned technologist and entrepreneur, is an influential figure in the tech world. With extensive experience at NPR, Microsoft, IBM, and Amazon Alexa, she's a driving force in AI leadership. Noelle is deeply committed to ethical AI use and possesses exceptional tech fluency, evident in her work on groundbreaking AI models. Founding the AI Leadership Institute and holding an AI Executive role at Accenture, she empowers future leaders. Noelle's passion for inclusivity is seen in her mentorship for women and underrepresented groups, showing them the path to leveraging technology for success. Her achievements include the Microsoft MVP award and VentureBeat's Women in AI Responsibility and Ethics award, reflecting her impactful journey. Noelle Russell is a trailblazer, shaping a future where technology and ethics harmonize for global progress. OVERVIEW | Are you ready to adapt yourself and your career for the most disrupted and digital workforce in history? It is estimated over 1 billion people will need reskilling by 2030, and more than 300 million jobs will be impacted by AI  — work, identity, and what it means to be human are rapidly changing. Join hosts Nate Thompson and Alex Schwartz and the TOP VOICES in the Future of Work to uncover how to meet this dynamic new reality driven by AI, hybrid work, societal shifts, and our increasingly digital world. Discover why a Future of Work Mindset is your key to prepare, navigate, and thrive! We are grateful you are here, and welcome to the TDW Tribe! www.thedisruptedworkforce.com

In this episode, we chat with Lake Dai (Founder & Managing Partner @ Sancus Ventures), who shares her career story & how to harness AI technology in a way that is both effective & compassionate. We cover the concept of “co-parenting AI”; why ethics in AI is non-negotiable; and how to create compassionate AI. Lake also reveals how she became a veteran at serving on boards & why it is something she is passionate about. We dissect ways current eng leaders who are interested in board service can gain the right experiences & demonstrate their value as a potential board member.ABOUT LAKE DAILake Dai is Founder and Managing Partner of Sancus Ventures, a VC firm focused on pre-seed to seed stage companies, investing in the next generation of software infrastructure for applications, such as distributed computing, AI model management, platform scalability, data privacy & safety, cybersecurity and more.Lake has been an Adjunct Professor of Applied AI at Carnegie Mellon University since 2016. She was a keynote speaker on AI ethics, data privacy, real-world applications, and AI education topics at the UN, UK Parliament, California State, and leading tech conferences such as the MIT conference and VentureBeat."Students ask, 'Why do I have to study AI ethics? Why can't I just jump into how do I build this model?' If you imagine AI as a very powerful tool, there is no difference between teaching building AI tools from teaching people how to use a weapon. If you ever take any weapon training classes, the first thing people teach you is safety, which is really understanding how the weapon works and how much impact both on the positive and negative side to people surround you. That part is missing for a lot of AI technical training these days.”- Lake Dai   This episode is brought to you by testRigor!testRigor is trusted by tens of thousands of companies across the globe, including Netflix, Splunk, BusinessWire, and more to solve three main problems with end-to-end test automation:It's challenging, expensive, and slow to hire QA Automation EngineersLow productivity building your own QA AutomationFragile tests, that cause maintenance to consume enormous amounts of timetestRigor solves all of the above by allowing our users to express test cases in plain EnglishTo learn more, check out a case study on testRigor hereSign up for a free trial today at testrigor.comSHOW NOTES:Why VC fundraising is set to thrive in 2024 & beyond (2:14)Eng leaders should focus on AI ethics (6:09)The importance of starting with a safety check before implementing technology (8:14)Lake's recommendations for eng leaders to guide current & future AI dev (9:46)Third-party involvement with internal building processes (12:22)Strategies for helping engineers address AI dev in a mid or late-stage roadmap (14:06)The concept of co-parenting AI & its implication for eng leaders (15:40)Benevolent AI & feeding AI compassion information / data (18:50)How to harness AI to address societal challenges & create positive outcomes (22:42)Examples of AI addressing climate change & education-related issues (24:44)Three reasons why Lake is passionate about serving on boards (28:33)The positive impact of serving as a board member (31:40)How to gain the right experience & demonstrate value to get on a board (33:21)Why it's important to let others know you're looking for a board role (35:17)Rapid fire questions (40:51)LINKS AND RESOURCESOutlive: The Science and Art of Longevity - Wouldn't you like to live longer? And better? In this operating manual for longevity, Dr. Peter Attia draws on the latest science to deliver innovative nutritional interventions, techniques for optimizing exercise and sleep, and tools for addressing emotional and mental health.The All-In Podcast - Chamath Palihapitiya, Jason Calacanis, David Sacks, and David Friedberg cover all things economic, tech, political, social, and poker.This episode wouldn't have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/

DETAILS | Is it possible to love Generative AI? In this stark contrast to all the fearmongering, Noelle Russell takes a stand for all that is good with Generative AI and reinforces why she is a LinkedIn Top AI Voice, Microsoft's MVP in AI, Accenture's Global AI Solutions Lead, and the founder of AI Leadership Institute. This episode is so good we had to split it into two parts. In part one, we talk about Noelle's journey to becoming a diverse AI leader, 100x productivity gains, amplifying almost anything you do, why AI is a soft skill (not a hard skill), why it's a BAD idea to try to compete with AI, how AI creates more time with our loved ones, and so much more! **FREE AI CHALLENGE** Noelle frequently wears "I ♥️ AI" shirts when presenting, and we are thrilled to be helping Noelle launch her "I ♥️ AI challenge" on Valentine's Day on Skool.com. Click the link to join the challenge, and we will see you there! GUEST | Noelle Russell, a renowned technologist and entrepreneur, is an influential figure in the tech world. With extensive experience at NPR, Microsoft, IBM, and Amazon Alexa, she's a driving force in AI leadership. Noelle is deeply committed to ethical AI use and possesses exceptional tech fluency, evident in her work on groundbreaking AI models. Founding the AI Leadership Institute and holding an AI Executive role at Accenture, she empowers future leaders. Noelle's passion for inclusivity is seen in her mentorship for women and underrepresented groups, showing them the path to leveraging technology for success. Her achievements include the Microsoft MVP award and VentureBeat's Women in AI Responsibility and Ethics award, reflecting her impactful journey. Noelle Russell is a trailblazer, shaping a future where technology and ethics harmonize for global progress. OVERVIEW | Are you ready to adapt yourself and your career for the most disrupted and digital workforce in history? It is estimated over 1 billion people will need reskilling by 2030, and more than 300 million jobs will be impacted by AI  — work, identity, and what it means to be human are rapidly changing. Join hosts Nate Thompson and Alex Schwartz and the TOP VOICES in the Future of Work to uncover how to meet this dynamic new reality driven by AI, hybrid work, societal shifts, and our increasingly digital world. Discover why a Future of Work Mindset is your key to prepare, navigate, and thrive! We are grateful you are here, and welcome to the TDW Tribe! www.thedisruptedworkforce.com

The New York Times kicked off the holiday season by suing OpenAI and Microsoft. The paper of record believes that ChatGPT is violating various copyrights by using its articles as training data. It's a landmark case that may end up before the Supreme Court and might change copyright law in America forever. This week on Cyber, Sharon Goldman of VentureBeat sits down with us to discuss the lawsuit, the coming presidential election, and all the other big AI stories she's watching in 2024.Stories discussed in this episode:Why NYT vs OpenAI Will Be the Copyright Fight to Watch in 2024The 5 AI Stories I'm Waiting For in 2024The Quest for AGI: Building Idols, Not a GodCyber Live is coming to YouTube. Subscribe here to be notified.Subscribe to CYBER on Apple Podcasts or wherever you listen to your podcasts. Hosted on Acast. See acast.com/privacy for more information.

The Business of Meetings – Episode 199 - Tech and Israel Advocacy: A Conversation with Hillel Fuld We are honored today to engage in a discussion with the extraordinary Hillel Fuld!  Hillel is a tech journalist, technology expert, and startup marketer who has been instrumental in transforming Israel from a startup to a scale-up nation. Forbes has named him Israel's top marketer.  Since October 7th, Hillel has become a prominent voice, channeling his energy, time, and network toward advocating for Israel. With a social media presence reaching over 250 million people, his tweets are a powerful vehicle for his activism. Stay tuned to hear Hillel's views on tech, AI, and the current situation in Israel. Hillel's Journey Originally from New York, Hillel moved to Israel as a child. He developed a passion for technology long before it gained widespread popularity. He decided to start writing after he became bored with his first job, even though it was not a business-generating venture. Inspired by his insights, entrepreneurs began seeking his help, ultimately shaping the path leading him to where he is today. Israel's Tech Leadership  Israel has risen exceptionally in the tech world. Despite all its challenges, it continues to dominate various sectors, demonstrating remarkable resilience and innovation. Navigating Anti-Israel Sentiments Anti-Israeli sentiments continue to prevail worldwide. Hillel finds it paradoxical that countries are calling for boycotts while benefiting from Israeli technology.  Addressing Misconceptions and Lies  Hillel passionately challenges the misconceptions and lies surrounding Israel, particularly those propagated by BDS movements. He provides counterarguments to accusations of occupation, genocide, and apartheid, shedding light on the historical context and offering a different perspective. Personal Tragedy and Advocacy A Palestinian terrorist murdered Hillel's brother, Ari. That tragic loss has fueled his commitment to advocating for Israel. Since October 7th, he has been using his platform to educate people and counter misinformation.  Global Impact and Positivity  Hillel's advocacy efforts have reached millions, and he has received messages from people acknowledging a shift in their understanding of Zionism. Despite the ongoing challenges, he remains dedicated to providing accurate information and spreading positivity. Historical Patterns and Clash of Civilizations Throughout history, Jewish communities have faced challenges as empires grew stronger. Eric and Hillel view the current Israeli situation as a clash between the Western world and radical Islam. Tech and AI in Warfare Modern warfare has evolved. Hillel points out that technology has played a more significant role in the current war than in any previous war. Israel has been using technologies for facial recognition in tunnels and to detect crypto fraud when people transfer money. Hypocrisy and Contradictions Hypocrisy and contradictions exist within the anti-Israel narrative. Examples include the simultaneous claims that Palestinians deserve a state while supporting violence against Jews.  Resilience and Love for Life  Despite all the challenges, Israelis still maintain their love for life and continue innovating and contributing positively to the world. The LGBTQ Palestine Contradiction  Hillel finds it ironic that many LGBTQ individuals support Palestine, considering the dangers faced by LGBTQ individuals in Palestinian territories.  Maintaining Identity and Connection to Israel  Hillel advises Jewish people across the world to maintain a connection with Israel. He believes that despite the challenges, Jewish people must continue speaking up and preparing for their return to Israel. Call to Action and Support  Hillel remains fully committed to the cause and would welcome the assistance of anyone else willing to contribute in a meaningful way. Bio: Hillel Fuld Dubbed Israel's top marketer, Hillel works with leading tech entrepreneurs, investors, and visionaries to accompany them on their journey from idea to revenue. Hillel's work is published in some of the world's top tech publications including TechCrunch, Venturebeat, Inc, Entrepreneur, The Next Web, Business Insider, and more, bringing Israel's energetic tech scene to life. He collaborates with leading global brands including Google, Oracle, Microsoft, and Nike. Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Hillel Fuld On his website LinkedIn Twitter Facebook Instagram

GUEST: Alex Kvamme (@KwameKvamme, CEO @GetPathlight)SHOW: 777CLOUD NEWS OF THE WEEK - http://bit.ly/cloudcast-cnotwNEW TO CLOUD? CHECK OUT - "CLOUDCAST BASICS"SHOW SPONSORS:Find "Breaking Analysis Podcast with Dave Vellante" on Apple, Google and SpotifyKeep up to data with Enterprise Tech with theCUBESHOW NOTES:Pathlight (homepage)VentureBeat article on Pathlight & AI AgentsArticle on Real World Productivity of LLMsTopic 1 - Welcome to the show. Alex, Tell us a bit about your background.Topic 2 - What is the concept of conversational intelligence and how does it apply to most organizations today? What problem is it trying to solve?Topic 3 - I would think there is a trade off between time and resources to get to a customer issue vs. the value of that insight. How does an organization weigh the opportunity cost? How do you keep the insights generated from being overwhelmingTopic 4 - Let's move from the concept to practical. Where is the data in most organizations today that will yield results and solve problems? How would you suggest folks get started and what use case are they likely to implement first? Is this data that humans either can't or won't get too because it is an enormous amount or maybe too tedious to pay for?Topic 5 - How does all of this work under the hood? Is this one model or multiple models working in parallel? Is there a framework for the operations and lifecycle managed by an organization?Topic 6 - Let's talk about what it takes to get an LLM into production. The the rise of LLM's and foundational models such as Llama2, there is an interest for organizations to use LLM's, but going from concept to production still has a high barrier to entry. It's easy to download a model, it's much harder to either fine-tune it or set up RAG with a vector database for your specific use case. Would you agree and what are your thoughts?FEEDBACK?Email: show at the cloudcast dot netTwitter: @thecloudcastnet

If you don't want to just create content, but you want to create iconic content, this episode is for you.  Though your brand might not be identifiable by the color pink, swirling font and long blond hair, there's so much we can take away from Barbie, the movie. Because Mattel created branded content that has lasted for over six decades - and the new movie with Margot Robbie has rejuvenated the brand appeal. Barbie, the movie, was part of a power play that would transform Mattel from a toy company into an IP company that manages franchises. With that in mind, we're taking a look at the movie that sparked so much anticipation around the world and brought in over $1.4 billion dollars globally.We're talking about B2B marketing lessons from Barbie with the help of the Director of Content Marketing at Mach49, Angelica Valentine. Together, we're discussing why you should market your brand literally everywhere, how to deliver your content the “right” way, and utilizing and leveraging product placement. So put on something pink for this episode of Remarkable.About our guest, Angelica ValentineAngelica Valentine brings a decade of marketing experience to her role as Mach49's Director of Content Marketing. She focuses on telling impact stories about the client outcomes and builds thought leadership programs to champion Mach49's expert perspectives. From international event management to customer stories to social media campaigns, Angelica leverages traditional and experimental channels to help the world's best firms accelerate growth that matters.Prior to Mach49, Angelica worked on the editorial team at fintech unicorn, Carta. She has also held marketing roles at several other B2B and B2C SaaS startups. In those positions, she focused on exponentially growing qualified leads by managing organic content marketing programs, securing media placements on sites like TechCrunch, and developing partnerships. Over the course of her career Angelica's work has appeared on Forbes, VentureBeat, SAP, Hacker Noon, and more.Angelica is an Oakland, California native and holds a BA in sociology and race and ethnic studies from Columbia University in New York City.About Mach49Mach49 is a growth incubator for global businesses. They partner with global businesses to build their growth engines through venture building, venture investing, strategic partnering, and targeted M&A. About Barbie, the MovieBarbie is about the classic toy having a wonderful time in her perfect world, Barbie Land, until she has an existential crisis. So she goes on a journey to experience the real world, and discovers the complexities of what it means to be truly human. The movie came out in 2023. It was directed by Greta Gerwig from a screenplay by herself and her partner, Noah Baumbach. It was produced by Margot Robbie's production company, LuckyChap, for Warner Brothers in association with Mattel. It stars Margot Robbie as Barbie and Ryan Gosling as Ken, as well as Kate McKinnon, America Ferrera, Michael Cera, Issa Rae, Will Ferrell, and more. The movie has broken many records, being 2023's biggest opening weekend; the largest opening for a female director ever; Warner Bros.' highest grossing domestic release in history. Barbie has also become the highest-growing movie of this year - 2023 - having brought in $575.4 million in the U.S. as of this week, according to Variety. It has already grossed $1.3 billion globally. It was expected to make $55 million its opening week, but it made $162 million. Mattel has recently launched Malibu Barbie cafés and announced partnerships with Bloomingdale's, Crocs, and Hot Topic.What B2B Companies Can Learn From Barbie: Market your brand everywhere. Barbie was marketed so pervasively before its release in theaters that it was hard to simply exist without seeing a Barbie ad, toy, billboard, meme, you name it. Ian says, “It was brilliant marketing, but it also enhanced the actual day of activity because you had so much emotion and excitement for the thing. And I think that's a lot harder to do in B2B. But if it is something really exciting and you are generating a lot of anticipation, then that's worth it.” Especially for a re-brand or a product launch, put your ads across channels and even in unexpected places, so your audience just stumbles across them.Deliver your content the right way. Marketers are usually under pressure to get content out quickly. But instead of rushing it out and saying “good enough”, make sure that it's done right. The right images, the right words, the right video clip, the right edits. Barbie wouldn't be Barbie if it had been directed by someone other than Greta Gerwig, or played by anyone other than Margot Robbie. Ian says, “The fact that they did wait, and they did it the right way, and they brought in the right writer and creator, they brought in the right lead, and the right cast, and doing it the right way, rather than trying to rush it out is a lesson too. it worked in their favor. That it was a standalone, massive, huge launch that is befitting of Barbie's legacy in America and the world.”Utilize and leverage product placement. Birkenstocks were featured in Barbie, which Angelica says was 1) very relatable, since she's a Birkenstock wearer. And 2), she says, “There's all the news about Birkenstock having an IPO. These product placements really work. I don't know the cause and effect relationship between the IPO and the movie, but clearly something had been in the works for a long time, and it definitely helped.” And Ian added that “women's Birkenstock sandals reportedly saw a 346 percent surge in sales after the movie.” So work with partners to have your products featured where they will gain a larger audience to improve brand awareness and increase sales.Quotes*”Barbie was a movie that had something for everyone. Children could go, my fiance's nieces went, and they're five and eight and had a great time. Their mom went and cried, probably at the same point that I did. So I mean, there really was just something for everyone.” - Angelica Valentine*”The holistic aspect of the marketing for this film definitely stood out to me. It seemed like there was no stone unturned. Like, if you like Birkenstocks or if you go to Burger King, there is something for you in this marketing campaign. I really feel like they thought of everyone.” - Angelica ValentineTime Stamps[1:14] Meet Angelica Valentine, Director of Content Marketing at Mach49[2:55] What does Angelica do at Mach49?[5:46] What's the Barbie movie about?[8:51] Behind the scenes: The making of Barbie[12:32] How is Barbie, the movie remarkable?[14:31] Discussion on Barbie's cultural impact[19:52] What marketing lessons can we take from Barbie, the movie?[26:46] How do you build anticipation in marketing?[28:12] The power of experiential marketing: The Barbie movie experience[29:47] The impact of brand collaborations in marketing[31:15] The power of product placement in marketing[35:20] The role of nostalgia in marketing[46:35] How does Angelica approach the challenge of measuring ROI in content marketing?LinksWatch BarbieConnect with Angelica on LinkedinLearn more about Mach49About Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode, we explore the intricate challenges and digital initiatives that Anywhere Real Estate undertook to revolutionize the real estate experience. From developing scalable platforms that cater to diverse stakeholder needs to embracing MongoDB's flexible, schemaless design for modernizing their data infrastructure, Damien and Brian shed light on how MongoDB plays a pivotal role in their ecosystem.Discover how they're leveraging MongoDB's document model to handle unique property attributes and enhance search capabilities, and delve into their strategy for building a versatile, modern technology team. Join us as we unpack the lessons learned, best practices, and future plans in Anywhere's journey, highlighting their commitment to innovation and excellence in the ever-evolving world of real estate technology.Resources:Read More at Venture Beat: https://mdb.link/vb-anywhereTry Atlas for Free: https://mdb.link/free-anywhere

OpenAI fired CEO Sam Altman today, a stunning move that will reshape the AI wars and open new avenues for its competitors. Sharon Goldman, Senior AI writer at Venturebeat, joins us for an emergency podcast to discuss the news, and what comes next. --- You can subscribe to Big Technology Premium for 25% off at https://bit.ly/bigtechnology Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. For weekly updates on the show, sign up for the pod newsletter on LinkedIn: https://www.linkedin.com/newsletters/6901970121829801984/ Questions? Feedback? Write to: bigtechnologypodcast@gmail.com

How can you reinvigorate your writing process, breathe life into your backlist, and prepare your author business for the rollercoaster that is publishing? Tracy Cooper-Posey gives her tips. In the intro, Authors Guild results [The Hotsheet]; more Promo Stacks with Written Word Media; Amazon's robot [BBC]; Amazon's generative image AI for products [Venture Beat]; Shutterstock's […] The post Managing Your Author Business Over The Long Term With Tracy Cooper-Posey first appeared on The Creative Penn.

Jaleh Bisharat is co-founder and CEO of NakedPoppy, a clean beauty company and winner of a 2022 Beacon Award. She founded NakedPoppy after surviving breast cancer and then vowing to help women reduce toxins in their lives. Jaleh previously served as CMO/VP marketing at Amazon, OpenTable, Upwork, and Eventbrite. She speaks and writes frequently, primarily on topics of concern to women. Her work has appeared in a variety of outlets including Business Insider, Entrepreneur, Fast Company, the Huffington Post, and VentureBeat. A graduate of Harvard College and Harvard Business School, Jaleh also serves on the boards of Novi, Skillshare, and Wealthfront. In today's episode, Jaleh Bisharat, a breast cancer survivor, shares her inspiring journey of surviving breast cancer and her mission to help women reduce toxins in their own lives. As October is breast cancer month, we focus on this episode to raise awareness and how to support those affected by breast cancer. Jaleh also emphasizes the importance of managing stress and being mindful of environmental toxins, particularly in beauty products. Tune in now to learn more! Jaleh's Instagram: https://www.instagram.com/jalehbisharat/ Jaleh's LinkedIn: https://www.linkedin.com/in/jalehbisharat/ Jaleh's Blog for Medium: https://medium.com/@jalehbisharat For a limited time only, get $20 off of Just Ingredients Breast Cancer boxes at justingredients.us/

Today's episode of the Tech Talks Daily Podcast is indeed an inspirational one. We have Avery Pennarun, the Co-founder and CEO of Tailscale, a security networking startup that's not just making waves but has also garnered a valuation of over $1 billion CAD. Avery's journey is nothing short of incredible, having consulted Alphabet's senior leadership, led Google Fiber's gigabit WiFi and platform analytics team, and even sold his startup, Net Integration Technologies (Nitix), to IBM in 2008. Tailscale, launched in 2019, found itself confronting the unprecedented challenges of a global pandemic. Yet, not only did it survive, but it thrived, carving a unique space for itself in the crowded world of network security solutions. Recognized as one of VentureBeat's top 20 zero-trust startups to watch in 2023, Tailscale is undoubtedly a company that commands attention. So, what sets Tailscale apart in an arena rife with competition? For teams yearning for secure, private networks without enduring weeks of arduous setup and configuration, Tailscale delivers simplicity and efficiency. It distinguishes itself from traditional corporate VPN solutions by eliminating upfront costs, reducing latency, and offering compatibility with existing services. Furthermore, earlier this year, Tailscale rolled out a zero-trust virtual private network solution specifically aimed at enterprise customers, broadening its market reach and applicability. In our conversation, Avery provided keen insights into the treacherous yet rewarding path of entrepreneurship, especially in the tech space. His perspectives are invaluable for startup founders and tech leaders grappling with the complexities of scaling a business in economically turbulent times. We delved deep into his experiences navigating Tailscale through the unpredictable waters of a global pandemic, discussing the strategies he employed and the lessons he gleaned along the way. The dialog didn't stop at Tailscale's rise; it extended into the broader context of network security, particularly focusing on the zero-trust paradigm. Zero-trust architecture has emerged as a critical framework for modern network security, and Avery's expertise offered a nuanced understanding of this concept. We explored the current state of zero-trust models and where Tailscale fits into this evolving narrative, separating fact from fiction in a domain that often leans into buzzwords over substance. Avery also shared his entrepreneurial journey, a narrative that encapsulates the quintessence of startup resilience and ingenuity. His story serves as a testament to the indomitable spirit that underlies successful startups and offers a beacon of inspiration for aspiring founders across the globe. So, to all our listeners in Canada and beyond, buckle up! This episode is not just a deep dive into technology and entrepreneurship but also a genuine feel-good story that stands as a monument to what passion, innovation, and resilience can achieve. 

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Andrew Gazdecki is a 4x founder with 3x exits, former CRO, and founder of MicroAcquire. Gazdecki has been featured in New York Times, Forbes, WSJ, Inc. Magazine, Entrepreneur, TechCrunch and VentureBeat. Top 3 Value Bombs 1. You don't need experience; you have to work hard, and you have to have the ability to learn anything. 2. When you build a company, it becomes a part of you. 3. It is essential to listen to your customers. Startup acquisition marketplace. Free. Private. No middlemen - MicroAcquire Sponsors HubSpot Put your sales team on the fast track to winning Q4 with Sales Hub! Learn more at HubSpot.com/sales Thrivetime Show Is now your time? Clay Clark's business coaching has helped over 2,000 entrepreneurs to dramatically increase profitability! Schedule your free consultation today at ThrivetimeShow.com

I interviewed Dean Takahashi, Lead Writer at Games Beat and Venture Beat, at Meta Connect 2023. See more context in the rough transcript below. This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality

In this insightful conversation, we dive deep into the AI revolution with Louis Rosenberg, PhD, a respected pioneer in the fields of augmented reality, virtual reality, and artificial intelligence.With a PhD from Stanford University and over 300 awarded patents for VR, AR, and AI technologies, Rosenberg has made significant contributions to the industry. He has also founded successful companies such as Unanimous AI, Immersion Corporation, Microscribe, and Outland Research.Rosenberg's journey began at NASA's Air Force Research Laboratory in the 1990s, where he created the groundbreaking Virtual Fixtures platform. This platform marked the first interactive augmented reality system, allowing users to experience a blend of real and virtual objects.He later founded Immersion Corp, a VR company that pioneered various technologies, including VR simulators for medical schools and haptic devices for consumer markets. Further showcasing his entrepreneurial spirit, Rosenberg also founded Microscribe, a company renowned for its early 3D digitisers used in video games, virtual worlds, and feature films. The Microscribe digitizer played a crucial role in major films like Shrek, Ice Age, Starship Troopers, and Bugs Life.Additionally, he founded Outland Research, focusing on augmented reality and mobile media technologies. Beyond his entrepreneurial endeavours, Rosenberg served as a professor at California State University (Cal Poly), teaching engineering, design, ed-tech, and entrepreneurship. Continuing his pursuit of advancing AI technologies, he founded Unanimous AI in 2014, harnessing the power of Swarm Intelligence to amplify the intelligence of networked human groups. This led to the development of Swarm AI, an award-winning technology used by organisations ranging from Fortune 500 corporations to the United Nations.Rosenberg's expertise extends beyond just technology. He regularly contributes to VentureBeat and Big Think, sharing his insights on artificial intelligence, biological swarms, virtual reality, and augmented reality. He also actively promotes safe metaverse technologies, serving as the Chief Scientist of the Responsible Metaverse Alliance and as the Global Technology Advisor to the XR Safety Initiative (XRSI).During this insightful conversation, we cover a wide range of topics:1). AI Revolution vs. Hype2). Fears Around AI3). Generative AI's Impact on Culture4). AI and Human Emotions5). The Metaverse and AI6). Ethics in AI Development7). Copyrights and AI8). Generative AI's Bias9). Impact on Industries, Politics, and Society10). Community Q&A11). Key Thoughts And Takeaways.If you're interested in AI, this is an episode not to be missed!Enjoyed this?Don't forget to like and subscribe to help us grow the show!https://www.youtube.com/@PurposeMadePodcast/about Join our tribe and lets grow together https://plus.acast.com/s/purpose-made-podcast. Hosted on Acast. See acast.com/privacy for more information.