BROWN on BRAND

Brown on Brand is back in the studio to dissect the hottest headlines -- including Hyundai officially completing their acquisition of Boston Dynamics, Facebook rolling out their Clubhouse competitor, Spielberg signing a deal with streaming juggernaut Netflix, and the massive migration of tech-talent to the Tampa area.

Despite being one of the oldest industries in the world, the world of collections and accounts-receivable is both heavily regulated and largely the same it was 40, 50 or even 60 years ago— operating without the benefits of the digital media revolution mankind has witnessed over the past few decades.

Brown on Brand Full Episode: Living in a time of exponential technological growth is an opportunity within itself when there’s industry disrupting breakthroughs happening around the world every single day. Episode 29 of Brown on Brand has arrived with special guest, Jay Smithweck. Someone who single-handedly turned the automotive photography industry on its head with 360Booth, a patented vehicle photo booth that produces incredible results 365 days a year, rain or shine.

Digital Media is malleable, and can be fine tuned to enhance your business's marketing strategy. Today we sit down with someone who does that for blue-collar industries across North America. Dylan Ogline, Founder of Ogline Digital joins Thumbstopper's Matthew Brown to discuss the fine details of how Dylan started his career and if Facebook's power teeters on the edge of being dangerous.

Brown on Brand is back with a digital marketing duo that knows quite a bit about how to posture your business for success online. Dr. Michael Turner of Conforti Chiropractic & Paul Ofili of Ofili Chiropractic use social media to share the back pain alleviating knowledge thousands are looking for.

Brown on Brand returns with a Season 3 premiere that dives into the depths of Marketing during the challenges of 2020. Special Guest Maribel Lara, Head of Consulting at The Sasha Group is in the studio to talk how brands can navigate the election, TikTok’s United States ban being paused, and how to diversify your social media portfolio. https://www.youtube.com/watch?v=48lZjkmbpf4

Finding your passion is challenging enough; executing on it is the next level. Jacobs Fitness owner Sean Jacobs discusses how he pursued his passion for fitness, what it takes to stick to your goals, and how he's managed to grow his business through word-of-mouth.

In the series’ first remote episode, Jody Haneke sits down with Matt Brown to discuss his upbringing, the importance of the user experience, and operating in a post-pandemic society.

Big Cat Rescue has long been a sanctuary for abused exotic cats in captivity. Their efforts to get legislation passed banning private ownership of these cats is the subject of this week’s episode.

Content Workshop President David Ebner sits down with Matt Brown to discuss his philosophy to content marketing and creating content in the midst of the COVID-19 crisis.

Matt Brown sits down with April Griffin, former Hillsborough County School Board member, to discuss her push to be the county's next tax collector.

Matthew McCabe, professional watch connoisseur of Tourbillon001, shares his history as a watch connoisseur and recent shifts to keep track of in the watch industry.

Sean Halter is Principal of Connectivity Holdings, which invests in emerging companies within the digital, media and marketing landscapes. He also hosts "The CMO Suite" podcast, where he speaks with executives from national and international brands.

Peter Quintas is the Founder & Chief Executive Officer of SOMA Global, which helps redefine how dispatchers, first responders and other public safety personnel work in their respective fields. In his current role, Peter is responsible for driving product and platform development; defining business goals and executing through growth; and general operational and financial responsibilities.

Maureen Famiano is President of MEFMedia, which assists businesses in media relations, video creation, social media, and other professional services. With over 30 years experiences in television, Maureen assists clients in fleshing out crafting the real stories of their businesses.

Matt Cowell is Chief Executive Officer of QuantHub, providing companies with an AI-driven tech screening and skill development platform for data scientists and engineers. Headquartered in Birmingham, Alabama, QuantHub's mission is to rid the world of the #quantcrunch by empowering companies to attract, vet, and develop world-class data scientists.

Marc Fratello is the VP of Business Development for Marxent Labs, which assists retailers with creating, managing, and delivering 3-D content to customers. With 30+ years experience in the tech industry, Marc is dedicated to delivering excellent experiences to stakeholders and customers while delivering a strong ROI for equity partners and opportunities for his employees to grow and thrive.

Jacqueline Darna is the Chief Executive Officer and Inventor of No Mo Nausea, the first and only way to stop nausea, vomiting, and headaches instantly for adults and kids. The 3-in-1 wristband combines aromatherapy and acupressure to assist in stopping motion sickness, migraines, and more.

David Ebner is President of Content Writer Workshop, a content marketing agency that offers training and consulting to companies interested in developing brand affinity. With a group of writers and designers, David uses creative storytelling to advance a brand's marketing goals.

Brent Britton is the Managing Partner of De La Pena & Holiday, a national full-service litigation and transactional law firm that operates in several offices across the United States. In his capacity, Brent provides assistance with understanding intellectual property, business and technology law, commercial transactions and more.

Bernie Borges is Co-Founder and Chief Marketing Officer of Vengreso, which delivers a full suite of digital sales training and consulting services to assist B2B sales teams in generating conversions and buyers. Bernie assists the company in driving strategic messaging, thought leadership, and other content marketing strategies.

Alicia Waldner is CEO & Founder of ADventure Marketing, a digital marketing agency offering web development, graphic design and other branding services. Founded in 2017, ADventure seeks to cut through the fog of cookie-cutter marketing strategies to ensure their clients are seen and heard.

Alex Allen is Co-Founder of Two39 Work, a co-working office space catering to businesses in the tech community. Based out in Bonita Springs, FL, Two39 Work offers desks, private offices, meeting rooms and other large gathering spaces to tech startups, business leaders, and trendsetters.

BROWN on BRAND sets up shop at Synapse Summit 2020 to interview business leaders across Florida's tech and entrepreneurial ecosystems. The full recap, including all episodes, is available at https://thumbstopper.fm/synapse2020/

National Sourcing Inc. President Pete Valdez sits down with Matt Brown to discuss the changing climate in job hiring and how companies can find the right employee for their business.

Sean Halter, principal of Connectivity Holdings, gives Matthew Brown his take on how brands can improve their marketing strategy in this episode of BROWN on BRAND.

Marc Blumenthal, Synapse founder and Florida Funders partner, takes Matt Brown through the steps to transform early-stage tech companies into business enterprises.

Matthew Brown, ThumbStopper CEO and host of the BROWN on BRAND podcast, was recently a guest on Sean Halter’s The CMO Suite Podcast. Matt helped kick off the third season of Halter’s podcast where the two discussed how social media has upended traditional marketing and what brands need to do to adjust and succeed in the ever-changing marketing landscape. Here are some highlights from the episode. Before we get into the specifics, I'd love to actually just dig into how you got into this crazy business. Did you grow up in Florida? Yeah, I’m originally from the Midwest, but I’ve spent most of my time in Florida. My grandparents migrated down here in the early 90s, and I followed as a child. I ended up on the west coast of Florida in Venice and Sarasota, and that was my old stomping ground. Did you and your parents move down here, or did your grandparents live down here and you went to live with them? Yeah, most of my mother's side of the family is in Florida today and my father's side is all up North, so we're a bit segmented as a family. Brothers and sisters? Yeah, I have two sisters and one brother. Two of them are in Florida and one of them is in the Midwest. I think it's family that's sometimes critical in the marketing industry – you're certainly part of this industry in some extent – and it doesn't get any easier. I don't know anybody in marketing or advertising that just says 'this is easier than it was five years ago.' It just gets harder and harder. Well the technology game is a young man's sport today. You've got pro athletes retiring at 45 years old. But just recently, I was stumbling around in marketing too, and it's a whole different sport than operations, accounting and sales. You can put methodologies in those fields, but marketing is like technology – it changes so fast. Understanding all of the nuances is certainly like a sport in of itself. You don't really live in an analytical world, but you know that if you go from point A to point B, that those two things are supposed to line up. It’s hard to do that sometimes in marketing. You’re exactly right: Marketing has been challenging. And it’s not just changes in marketing; The frustration that I've had is that we never really had the revenue to focus on marketing. As you’re building technology companies, they’re so labor-intensive that marketing automatically gets neglected. Getting the early beta customers on a platform or technology that you’ve built is a challenge in of itself. But what the real challenge has been is getting the early majority of a vertical. It takes marketing to get that high early adoption rate. And when you figure out marketing, people start getting interested and you start getting those incoming leads. As you know, we’ve had massive national clients of all shapes and sizes. There’s a beauty as a marketer to see you evolve from someone asking plenty of questions to make sure you understand marketing to someone who can have an extremely intricate conversation about how the levers actually work. Over the last 18 months, the brands we work with are now using social media and digital advertising with us. So I've not only had to learn marketing for myself, but now we're deploying campaigns and ramping up our marketing team. It's now my biggest department by far. I always found it easy to get on the phone with a potential customer and come up with a pitch – that’s how our sales department operates. But sales is a direct parallel path to a transaction. Marketing is completely different, with different nuances – like creative and copy. It’s a science with what you guys do at the marketing side of things, and I’m eager to learn more. Teaming up with Gary Vaynerchuk and the VaynerMentors program — which we consider consider to be the hottest agency in the U.S. — allowed us to learn so many new things. It gave us a whole new perspective and respect for the marketing game.

Yo Murphy and Dexter Jackson of the Applied Science & Performance Institute (ASPI) chop it up with Matthew Brown on branding, wellness and human physical development on this episode of BROWN on BRAND.

Immanuel Jones has bipolar depression. You wouldn't assume that from his outgoing and positive demeanor. Jones shares his struggles and insights about depression with Matthew Brown in this episode of BROWN on BRAND.

LotVantage has helped auto dealers traverse the classified marketing landscape for over 15 years. President Jim Jabaay gives his take on the ever-changing vertical in this week’s episode of BROWN on BRAND.

Loc Pham, Facebook Ad Manager for Lotvantage, takes the host position and turns the tables on Matthew Brown putting him in the hot seat for this week’s episode of BROWN on BRAND.

In 2017, Adam Goldberg left his job in corporate America to pursue his passion for pet photography. He and his wife, Mary, are cultivating a niche and helping abused and abandoned dogs find new homes.

Billboards are back. Digital media and out-of-home advertising are teaming up on the big screen. This week on the pod, Matthew Brown talks with Andrea Messimer-Henley of Adomni about the convergence of technology that is finally helping brands realize the dream of fully integrated advertising.

Big Cat Rescue has long been a sanctuary for abused exotic cats in captivity. Their efforts to get legislation passed banning private ownership of these cats is the subject of this week’s episode.

This episode of BROWN on BRAND is the story of a culinary mishap that led to the invention of a nostalgia-evoking push pop for adults with a spirited twist.

Matthew Brown talks with Shane Metler and Leland Morris of Evolving Technology about custom content syndication and how brands can leverage artificial intelligence to keep their website content fresh and consistently flowing.

If the idea of having access to a revolving garage of luxury automobiles sounds intriguing, you'll want to tune into the pod as Matthew Brown talks with Asoka Veeravagu, CEO and Co-founder of Revolve, about a new subscription service that makes leasing a luxury vehicle as simple as loading up a Netflix queue.

This bonus episode features Kevin Hourigan of Call-A-Ride with Matthew Brown discussing a new ride share service that empowers drivers and passengers in exciting and innovative new ways.

This episode of BROWN on BRAND features Walt Batansky of Avocat Group, a commercial real estate firm that advocates for tenants in the complex process of lease negotiations. Matthew Brown talks with Walt about the nuances of the industry and discusses their new app, Leasing Better, which promises to make commercial leasing easier for prospective tenants.

In the wake of the dotcom bust of 2000, few tech companies weathered the storm. Bayshore Solutions was one of the survivors. Matthew Brown sits down with Kevin Hourigan, President and CEO of Bayshore Solutions, to discuss how they not only managed to survive but also thrive after those turbulent times.

This episode of BROWN on BRAND features Yo Murphy and Dexter Jackson of Applied Science & Performance Institute (ASPI) chopping it up with Matthew Brown on branding, wellness and human physical development.

Matthew Brown, determined to fulfill his aspiration of being the Van Helsing of tech CEOs, continues his quest to expose vampires within the ranks of his developer team. It's not clear how well he's doing in that pursuit, but Matt does manage to gain some unique insights into the lives of developers and as to why Zack Spencer and Greg McCarthy chose this line of work as their profession.

Matthew Brown speaks with Kelcey Morgan and Amy Murphy about issues surrounding women in the workplace, specifically as it pertains to diversity in technology companies. They discuss the challenges, opportunities and benefits of having a diverse workforce and how maintaining a strong culture of acceptance plays a major role in making this possible.

The life of a developer is a never-ending pivot between creating and solving puzzles that fulfill the ever-evolving needs of business. Matthew Brown talks with developers, Jesse Koska and Rob Stanfield, exploring some of these challenges and ponders the parallels between developers and vampires.

In our debut episode of BROWN on BRAND, CEO/Pres of ThumbStopper, Matthew Brown talks with Marc Fratello and Rick Hanley of Marxent about augmented reality and how it facilitates brand integrity.

If podcasting and reality shows had a baby, what might that look like? Matthew Brown, CEO of ThumbStopper throws down the gauntlet for brand stewardship in a new podcast that speaks truth to power on brand integrity and what it means for companies in the age of social media.